Pumping trust. Worldwide.

I N T E R N A T I O N A L E D I T I O N

Vol.1/ Issue 3 / June 2013 For private circulation only

C.R.I. Pumps extends operations to China Splash I June 2013 I 1

New opportunities, new directions

C.R.I. Pumps extends operations to China C.R.I Pumps opens its sixth subsidiary at Shanghai, China. The unit would be fully operational from September 2013. C.R.I. is the first pump manufacturer from India to have its 100% wholly owned Subsidiary in China intended for Marketing specific products manufactured in India besides producing few selective ranges in China Facility. C.R.I. Pumps Shanghai Co., Ltd would continue to use the R&D resources from the Indian parent company.

C.R.I would mainly focus in Manufacturing Industries, Pressure boosting Systems, Building Services and Tenders & Projects Sectors during the first phase. Once C.R.I establishes its brand name, we would enter the Domestic & Agriculture segments. A province-wise distribution network to focus on the current product range is established.

Though China is fraught with home grown pump companies and many other foreign pump companies have set up their manufacturing facilities in China. C.R.I is geared up to have strong footprint in Chinese Market with its vast product range and innovative technologies.

C.R.I. Pumps (FZE) - Sharjah - U.A.E have moved to New Facility

Renewed and Improved versions of 6” Water Filled Motors C.R.I. has developed and launched its improved versions of 6” Water Filled rewindable motors from 2.2 kW to 45 kW using most modern design and integrated with the most advance production technologies. Splash I June 2013 I 2

New Range of DIN Specification Centrifugal Monoblock Pumps

C.R.I. has increased its product portfolio with yet another innovative and energy efficient Centrifugal Monoblock range of pumps with DIN Specifications. These pumps are available in different types of Materials of Constructions to suit various applications.

DIN Spec Centrifugal Monoblock pumps with C.I. casing & Impeller - from 2.2 kW to 30 kW

DIN Spec Centrifugal Monoblock pumps with S.S impeller and Casing – from 1.1 kW to 18.5 kW

Channel Partners Visit

It is always a great pleasure to have our channel partners with us and it is something we look forward to both at the personal and professional level. We believe that an innate understanding of who we are, what we can do and where we are heading as a major manufacturer of pumping systems will go a long way in building strong relationships. It also gives us an opportunity to get to know our channel partners well, understand their point of view and together work out strategies for mutual growth.

Iraq Channel Partners' meet Conducted in India. Splash I June 2013 I 3

Channel Partners Visit

Channel Partner from Canada Channel Partner from Bangladesh Ethiopia Counter Part visit to our facility

Bangladesh Water and Sewage Authority Engineers visit Bahrain Ministry of Housings - Officials Visit to India

Dealer Show Rooms

Showrooms play a major role in customer attraction. Our dealers take lot of efforts and care to ensure that the showrooms display the products innovatively and attractively. All support from our side. such as Design & Layouts are provided.

Dealers Shop in Spain

Dealer Shop in Lybia Dealer shop in Turkey Splash I June 2013 I 4

Prestigious Installation

C.R.I. Horizontal Multistage Pumps installed C.R.I. Hot Water Circulatory Pumps installed in one of the Housing Project In Sharjah in one of the Major Project In Sharjah

C.R.I. Vertical Multistage pumps installed in a River Bed in Guatemala, where the pumps are operational 24 x 7

MSC range of Vertical Multistage pump used for drip irrigation application in Turkey. C.R.I. End Suction Pump installed in one of the Water Project In Sharjah Splash I June 2013 I 5

IE EXPO - China

Trade Fairs

SHOW THE WORLD! Trade Fairs provide the opportunity to showcase our expertise on one hand and on the other provide the right platform to demonstrate the new directions we are moving in. It also helps us understand the market better and puts us in touch with the major developments in the field. We never pass by an opportunity to take part in trade fairs all over the world.

Khartoum International Fair - Sudan Splash I June 2013 I 6

Trade Fairs

C.R.I. not only participating in the international trade fair but also focusing on Major Sourcing Show taking place in India. C.R.I is participated in Such biggest Sourcing Show – IESS expo held at Mumbai.

Expocomer Fair - Panama with the Distributor. Saudi Trade Fair - Participated by Distributor. Gulfbid 2013 - Bahrain participated through Distributor.

Copper Belt Mining Fair - Zambia Participated in Exponor 2013 Trade fair in Chile along with our Distributor Splash I June 2013 I 7

Products Demonstrations

Solar Pumps - New Product demonstration had been given to one of dealers in South Africa, also training session conducted for the dealer staff about the solar pumps

Service Center Appointments and Mobile Service Facility

Instant service Mobile Facility Successfully implemented in Sharjah U.A.E Splash I June 2013 I 8

Staff & Dealer Staff Training Programs

Training rides high with us. We believe that only trough training we can develop the competitive edge. Well thought out training programs that keep our staff and the staff of our dealers on the cutting edge are provided on a regular basis. This ensures that they not only can understand the major trends and developments in the field but also stay well qualified and informed to provided apt solutions to the customers.

Kenya Channel partner's staff provided with In- house factory training

Sharjah Subsidiary Staff Training at Factories. Splash I June 2013 I 9

Staff & Dealer Staff Training Programs

Sharjah Subsidiary Staff Training at Factories.

Dealer Staff Training at South Africa

On-Site Dealer Staff & Technicians Training Program at Sudan & Kenya. Splash I June 2013 I 10

Ads released in International Magazines

Advertising plays a major role in building brand awareness. Based on strong strategic thinking and cutting edge creatives we have always come out with hard hitting campaigns that have struck a chord with people across the globe. Highlighting our technological edge and strong customer relationships have put us in the forefront as a company that deliver quality at affordable prices.

Turkey Magazine Advert China Trade fair Magazine Advert

In-House Trade magazine Advert by dealer in South Africa. Splash I June 2013 I 11

Ads released in International Magazines

Local Magazine Adverts in Libya released by the Distributor.

Malawi Banker Magazine Advert released by the distributor. Splash I June 2013 I 12

Ads released in International Magazines

Magazine Adverts released in Mining Buyer & Industrial Buyers magazine in South Africa.

Advert Released in Arab water world in Jun 2013 edition Splash I June 2013 I 13

Custom Made catalogues and brochures

As part of our endeavour to provide complete support to our dealers we spare no efforts in the design and printing of brochures and catalogues on the complete range of products. in fact, we value the inputs provided by the dealers which goes a long way in strategising and executing these jobs.

Trade Fair Hand outs

Promotional activities by channel partners

Our channel partners by their own initiative often carry out promotional activities at their regions which goes a long way in building strong brand awareness.

Speed Boat Advert - South Africa Splash I June 2013 I 14

Point of Purchase collaterals

POPs are vital aspects of our promotional efforts. With innovative designs and strong creatives as our strong points we have been able to make a big dent in the market.

Arabic - Laminated Display Boards & Wall Hangers.

Vehicle stickers are been designs to affix on the doors of the Cars and pickup vehicle

Solar pumping System Posters designed for Brazil Subsidiary Splash I June 2013 I 15

Point of Purchase collaterals

Calendar Every year we bring out a theme based calendars for distribution to customers across the globe. With a view to inform and inspire, these calendars have found wide acceptance among the customers and plays a significant role in garnering top of the mind awareness all year through.

2014 – Desk Top calendars design and getting circulated in both English and Arabic Versions Splash I June 2013 I 16

Brand Building & Promotions

Delivery Vehicle Sticker Designed for Indonesia.

Welcome Hording at Zambia International Airport

Custom made Hording designs – designed, printed and supplied to our Libya Dealer Splash I June 2013 I 17

POPs by Channel Partners

Our Channel Partners, based on their first hand experience on the local market conditions also come out with innovative POPs to add on to our efforts to capture a large chunk of the market.

Calendar designed and printed by Our Channel partner in Kenya Calendar designed and printed by Our Channel partner in Sudan

Median Name Board advertisement done by our Libya distributor Splash I June 2013 I 18

POP items to Channel Partners

Custom Made Banners are been designed and circulated to Dealers South Africa.

Three New Logos are been individually developed to Mark our “Star Export House” Status, “Sold Worldwide” and “Export Excellence Award” 10 times in a row.

These logos will go inline with our certification logos in all print media , promotional items and e formats.

Seasonal Greetings

A special poster was designed to greet and wish all our Muslim brothers in the Gulf countries during the holy month of Ramadan

Ramadan Kareem Poster. Splash I June 2013 I 19

CSR News

C.R.I. - Responsible Corporate Citizen Summer Camp C.R.I. Pumps - India organized Summer Camp for the Students of Government Schools.

Keyboard class Badminton class

Educational Tour As part of the Summer Camp educational Tours were also arranged for the Students

Summer camp students at Salim Ali Institute Dr.Pramod, Sr.Scientist, (SACON) briefing View of the terrace garden of Ornithology our students with a slide show

AWARDING SCHOOL TOPPERS C.R.I. Pumps year on year offers Educational Scholarship under "Shiksha" scheme to underprivileged Students.

Mr. R. Boopathy, General Manager - C.R.I. Pumps - India gave away the Shiksha scholarship to one of the School Toppers.

Mr. E.N. Komathan - General Manager International Business Mr. R. Jothi, Inspector of Police - gave away the handing over the Educational Assistance Grant under Shiksha Scholarship. Shiksha scholarship to one of the School Toppers. Splash I June 2013 I 20

CSR News

World water Day 1. World water Day Campaign was inaugurated by Mr.Chaitanya Prabhakar Koranne, Chief Executive Officer, Tuff Pumps ( A unit of C.R.I. Pumps (Pvt) Ltd - India) The programme commenced with a briefing emphasizing the importance of World Water day followed by a pledge taken by more than 1300 children and public stressing that all efforts will be taken to save and conserve water also conducted Essay and oratorial competition on themes of water conservation and importance of water for future in all adopted schools.

Donations We have donated writing pads to 800 poor children studying in 25 National child labour Project Schools (NCLP) run by State Govt. of India in Coimbatore, Pollachi and Tiruppur districts. This initiative was well appreciated by District Collector of Coimbatore and Tiruppur.

Thiru G. Govindaraj, IAS, District Collector, Tiruppur distributing writing pads sponsored by C.R.I to children

Donation to Coimbatore Cancer Foundation

C.R.I. had given donation to Coimbatore Cancer foundation and the cheque was handed over by Mr.F.L.Suresh, C.H.R.O to Mr.Rajesh, Administrator- Coimbatore Cancer foundation. This donation is towards the welfare of Cancer affected children in India.

Donation of Submersible pump Around 100 families most of them are economically backward are residing in Venmani nagar near Karamadai. As there is no proper Electricity and water supply to this area. They use solar radiation for lighting purposes. The children from this area were also unable to get basic sanitary needs due to lack of water facilities.

The residents of Venmani nagar, who used to commute 3 km a day to bring drinking water are now getting water at their door steps. And our donation of a submersible pump and required assistance in establishing a drinking water facility in a way has quenched the thirst of these less fortunate people. And around 84 children from this area would be able to meet their basic sanitary needs due to availability of water. Splash I June 2013 I 21

CSR News

C.R.I Pumps Best Farmer Award The relentless efforts of C.R.I. Pumps on promoting the farming community and farmers have earned the national attention with C.R.I. Pumps Best Farmer Award. C.R.I. Pumps - India have created this endowment to honor the best Farmers year on year to promote Agricultural in various sectors like * Improved water Management Technologies * Achievement of Highest yield in Agricultural Crops * Dry Land Agricultural Technology , * Organic Forming & * Utilization of Farm Mechanization in Mr.P.Madhusudhan, Branch Manager, C.R.I Pumps, Secunderabad, Agriculture. This year C.R.I. Pumps awarded such outstanding handing over the Endowment documents to Dr.A.Padma Raju, farmers for their achievements in respective sectors. Vice Chancellor, Acharya N.G.Ranga Agricultural University, Hyderabad

l C.R.I pumps Award for outstanding farmer adopting improved farm mechanization in Agriculture to Mr.Sirbeerinder Singh Sidhu of Muktsar Sahib District of Punjab. l C.R.I Pumps Award for outstanding farmer adopting improved water management technology in Agriculture to Mr.Jaswinder Singh Gill of Bhagwanpura village of Tarn Taran district of Punjab. l C.R.I Pumps Award for outstanding farmer adopting Organic farming to Mr.Vinod Gyani of katehra Village in Fazilka district of Punjab.

Donation to Swami Vivekananda Medical Mission, Attappady, Kerala : We have given a donation to Swami Vivekananda Medical Mission, Attappady a prominent charitable organization working for the upliftment of Tribal people in Kerala. This donation is towards the construction of 2 Classrooms for tribal and poor children studying in Malleeswara Vidyanikethan School, Agali, Attappady. Our donation will help the tribal and poor children of Attappady avail free education and improve the literacy rate in the backward areas of Attappady.

SA subsidiary & staff sponsored lunch on Easter day for 100 Orphanage children Splash I June 2013 I 22

CSR News

“Save Water” Campaign

As part of the CSR activity in South Africa, a campaign is been initiated and up in running for creating awareness on Water Conservation – Printed stickers are distributed and affixed on the public places to convey the Massage “ SAVE WATER”

FOOD FOR THOUGHT Presented here are outlines for discussions on issues that relate to our industry. These are merely pointers to set you thinking. Your inputs and feedback would be carried in the next issue.

Water scarcity: Fact or fiction? It is surprisingly difficult to determine whether water is truly scarce in the physical sense at a global scale (a supply problem) or whether it is available but should be used better (a demand problem). Water is definitely physically scarce in densely populated arid areas, Central and West Asia, and North Africa, with projected availabilities of less than 1000m3/capita/year. This scarcity relates to water for food production, however, and not to water for domestic purposes that are minute at this scale. In most of the rest of the world water scarcity at a national scale has as much to do with the development of the demand as the availability of the supply. Accounting for water for environmental requirements shows that abstraction of water for domestic, food and industrial uses already have a major impact on ecosystems in many parts of the world, even those not considered “water scarce”. Water will be a major constraint for agriculture in coming decades and particularly in Asia and Africa this will require major institutional adjustments. A “soft path” to address water scarcity, focusing on increasing overall water productivity, is recommended.

Integrated water management: emerging issues and challenges Most of the projected global population increases will take place in Third World Countries that already suffer from water, food, and health problems. Increasingly, agricultural water management must be coordinated with, and integrated into, the overall water management of the region. Sustainability, public health, and environmental protection are key factors. More storage of water behind dams and especially in aquifers via artificial recharge is necessary to save water in times of water surplus for use in times of water shortage. Municipal wastewater can be an important water resource but its use must be carefully planned and regulated to prevent adverse health effects and, in the case of irrigation, undue contamination of groundwater. While almost all liquid fresh water of the planet occurs underground, its long-term suitability as a source of water is threatened by non-point source pollution from agriculture and by aquifer depletion due to groundwater withdrawals in excess of groundwater recharge. Water short countries can save water by importing most of their food and electric power from other countries with more water, so that in essence they also get the water that was necessary to produce these commodities and, hence, is virtually embedded in the commodities. This 'virtual' water tends to be a lot cheaper for the receiving country than developing its own water resources. Local water can then be used for purposes with higher social or economic returns or saved for the future. You have every reason in the world to buy a C.R.I. pump.

Strong customer acceptance globally by offering value for money over the lifetime Highly evolved technical and service support Strong countrywide local distribution network Complete pumping solutions for a wide range of applications A worldwide presence across 100 countries Comes from a company with a track record for excellence spanning five decades, known for its strong manufacturing facilities and R&D capabilities

Applications : Residential | Agriculture | Industry | Construction/ Building services | Mining | General Water supply | Oil & Gas Pumping trust. Worldwide. C O M M I T M E N T R E L I A B I L I T Y I N N O V A T I O N

C.R.I. PUMPS (PVT) LIMITED (International Division) 7/46-1, Keeranatham Road, Saravanampatti, Coimbatore - 641 035. India. Phone : +91-422-3911610, 3911612. Fax : +91-422-3911600 e-mail : [email protected] www.cripumps.com l C.R.I.PUMPS (FZE), P O Box 7988, A4-40 Saif Zone, Sharjah, U.A.E. E-mail: [email protected] l C.R.I. BOMBAS HIDRÁULICAS LTDA Araraquara - Brasil, e-mail: [email protected] www.cribombas.com.br l C.R.I. PUMPS S.A. (PTY) LIMITED Midrand, South Africa. e-mail: [email protected] www.cripumps.co.za l C.R.I. POMPA SANAYİ VE TİCARET LİMİTED ŞİRKETİ İzmir, Türkiye, e-mail: [email protected] www.cripompa.com l BOMBAS C.R.I. ESPAÑA,S.L.Valencia, Spain, email: [email protected] www.bombascri.es l CRI PUMPS (Shanghai) Co. Ltd., Shanghai, China, e-mail : [email protected] www.bombacri.com.cn