TM

SplashMaking of a Diva

Headquartered in Dubai, Splash is Middle East’s largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East, India and Africa. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 200 stores and 50 brand stores across 14 countries

152 | WORLD’S GREATEST BRANDS 2015 howcasing popular collections for both men, women and teens, Splash’s existing product portfolio Sincludes a uni-brand concept across its stores providing a comfortable Founded in 1993 as a single brand and easy shopping environment. store in Sharjah, Splash has grown Alongside, the brand also houses a to over 200 stores and 50 brand gamut of international brands under stores across 13 countries. With an its portfolio like Lee Cooper, Bossini, eye for the latest global trends and ELLE and Being Human among reflecting an everyday attitude, others. In 2013, Splash roped in Splash’s ‘Fashion 365’ binds together CERTITUDES Salman Khan as the very first brand a collection that creates a definite • Always inspirational, ambassador and introduced a new style statement. their collection pages brand campaign ‘Love Splash, Love Scaling new heights, Splash has bring together trendy Fashion’ that plays on the brand’s taken a step forward into the world long standing affair with fashion. of fashion by realigning its product and complementary As a brand, Splash believes in offering to meet the ever-changing products. constantly being a trend-setter in the lifestyle demands of its customer and • To give customers new region and has successfully created re-instating their trust in the brand. ideas and shopping some of the biggest and most popular Showcasing popular collections suggestions brand properties/events like the bi- for men, women and teens, Splash annual fashion shows, the Limited has revamped its existing product Edition Calendar launches which portfolio and introduced a uni-brand have now become part of the social concept across its stores providing calendar of the Region. With constant a comfortable and easy shopping BEACON OF revamping of the marketing portfolio, environment. Alongside, Splash also TOMORROW newer forms of communication are houses a gamut of international added and channelled to keep the brands under its portfolio like Lee • Splash releases a consumer involved. Cooper, Bossini, ELLE and Being calendar that combines Over the years, Splash has received Human among others. the photographic genius several significant industry accolades of Tejal Patni. that include being awarded the A NOBLE CAUSE • The design mastery “Superbrand” status 2014 which is Working towards a charitable cause, of Furne Amato, to fifth in a row for the brand along Splash, the region’s leading high with a ‘Powerbrand’ status for 2013. street retailer Splash and ICONIC, surrealistically highlight Splash has also won the Dubai Lynx the lifestyle destination have inked the challenges that Awards in the Design category for a deal with ‘Being Human’ to modern society faces. the Splash 2014 calendar. Also listed launch the brand across its stores Every. Single. Day. in Forbes Arabia’s “Top 40 Arab in the Middle East. Pioneered and Brands” list, Splash has also been promoted by Salman Khan, one of awarded at the Grazia Style Awards India’s leading actor’s the ‘Being 2010, as ‘Best place to Spend AED Human’ collection is hip, cool and 500’. A winner of several marketing funky and where the message stands awards of great significance, Splash out loud and clear. has also won the Most Admired Flaunting the symbolic message Marketing Campaign at the Retail of Being Human, the tees which are ME Awards 2011 along with the part of the offering from the brand Most Admired Retailer award. use colour and style to highlight its dedication to the cause of education SPLASH ‘A NEW BEGINNING’ and healthcare for the underprivileged Headquartered in Dubai, Splash is and proceeds from sales go to the Middle East’s largest fashion retailer Being Human Foundation. and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East, India and Africa.

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