Baltika Group’s results Q4 and 12 months of 2017 (unaudited)

7 March 2018

1 PRESENTING TODAY

• MEELIS MILDER CEO, Chairman of the Management Board

• MAIGI PÄRNIK-PERNIK CFO, Member of the Management Board

2 BALTIKA GROUP – 90 years of fashion business experience

• Own Design, Production and Logistic Centre in , • Sourcing from 19+ countries

Sales to 30+ countries • Ca 60% of production exported • Retail network 128 brand stores in 9 countries (incl. 33 franchise stores) • Wholesale to EU and CIS countries • E-shop Andmorefashion.com delivers to 44 countries • 2017 revenue 47.5 million euros

3 BALTIKA’s BRANDS

4 HIGHLIGHTS

5 Changes in Management Board

• In October, Supervisory Board decided to recall the head of purchasing and supply chain Ingrid Uibukant from Management Board starting from 18th of December 2017. • Management Board of Baltika AS will continue with two members: CEO Meelis Milder and CFO Maigi Pärnik-Pernik.

6 Monton and Olympic collection 1918

• In November Monton and the Estonian Olympic Committee revealed the new Olympic collection dedicated to the Estonia's 100th birthday. Monton’s collection for the PyeongChang Winter Olympics is called 1918 after the year of birth of Estonian Republic

7 Opening the 1st store in Finland

• In December, Baltika started the new pilot project to support the e- store growth in Finland, within this project new pop-up store was opened in Iso Omena Shopping center in Espoo. Initial duration for the Finnish project is planned for six months with the purpose to support the integration of e-store Andmorefashion.com and physical store to offer unified and better shopping experience to the customer

8 Widening the Wholesale and Franchise area

• Wholesale and franchise revenue growth was supported by recently added market - . Starting from March, franchise partner in Serbia, Victoria Eelgans d.o.o, is operating one Monton AndMore store in Novi Sad.

• Expansion in Peek & Cloppenburg department stores chain in and Austria. At the end of the 2017, Monton collection was sold in 39 department stores, which is by 20 stores more than year ago.

9 2017 Q4 AND 12 MONTHS

10 Objectives for 2017

• Successful company: increase profitability and improve gross profit and operating expense ratio; • Satisfied customer: increase in all sales channels through offering better customer experience;  Maintain sales volumes and profitability in the Baltics retail market, which is the group’s largest business segment  Develop and increase sales in the wholesale, franchise and e-commerce area, which has a strong sales potential • Motivated employee: to increase profitability it is important to maintain employees’ motivation and dedication.

11 Q4 and 12 months 2017 revenue

Change vs 2016 Q4 12M Total Revenue Total revenue, thereof: 2% 1% • Q4 2017: 13.0 million euros Retail sales 2% -1% • 12M 2017: 47.5 million euros Wholesale & Franchise -7% 5% E-com sales 38% 38%

Revenue by Channel (12M) E-com sales Wholesale Other 3% & Franchise 1% 13%

Retail 83%

12 Retail 2017

Net Sales, euro 4,5 Retail stores 31 Dec 2017

4,0 Estonia 44 Millions 3,5 29 21 3,0 2016 2017 Finland 1 2,5 Total 95 2,0 Sales area, m² 17,741

Retail Revenue Retail revenue by brand (12M) • Q4 2017: 11.6 million euros (+2% vs 2016) Bastion Other Ivo Nikkolo 0% • 12M 2017: 39.5 million euros (-1% vs 2016) 10% 5% Baltman 11% Monton • Brighter Q4 – growth after three quarter 43% long period of decrease Mosaic • Recovered sales in Estonia and Latvia 30%

13 Wholesale and franchise 2017

Net Sales (12M) -7% vs Q4 2016 7,0 Franchise stores 31 Dec 2017 +5% vs 12M 2016 16 6,0 Russia 11 5,0 Spain 3 4,0 6,30 2 Millions 6,03 3,0 Serbia 1 2,0 Total 33 1,0 Sales area, m² 6,301 2017 2016

Revenue by countries (12) AT Revenue by brands (12M) UA BY 7% CY 15% 4% 1% DE 11% Monton 61%

Mosaic RU 25% 30% EE 18% Ivo Nikkolo 3% BastionBaltman RS ES 2% 4% 6% LV LT FI 5% 14 4% 1% 3% E-com 2017

Net Sales 200 Revenue by brands (12M) Baltman 150 5%

Mosaic Bastion Thousands 28% 13% 100 Ivo Nikkolo 50 Monton 20% 34%

2016 2017

Revenue Revenue by country (12M) Other • Q4 2017: 427 th euros (+38% vs 2016) Russia 6% • 12M 2017: 1468 th euros (+38% vs 2016) 7% Lithuania 15%

Estonia 55% Latvia 17% 15 Key figures of the Group

Fourth quarter results in million euros

23,67 Gross profit 23,50 GP%: 54.9% (Q4 2016: 51.8%) 23,02 Operating expenses 22,84

0,06 Net profit 0,18

0 10 20 30 2017 2016

Q4 2017 Q4 2016 Growth 12M 2017 12M 2016 Growth Revenue (EUR thousand) 12,969 12,704 +2% 47,459 46,993 +1% Gross profit (EUR thousand) 7,122 6,575 +8% 23,670 23,497 +1% Gross margin 54.9% 51.8% +3.1 p.p. 49.9% 50.0% -0.1 p.p. Operating expense (EUR thousand) 5,992 5,872 +2% 23,017 22,840 +1% Expense ratio to revenue 46.2% 46.2% 0.0 p.p. 48.5% 48.6% -0.1 p.p. EBITDA (EUR thousand) 1,418 1,123 +26% 1,875 2,004 -6% Net profit (EUR thousand) 920 620 +48% 58 177 -67% 16 Questions? Thank you!

Meelis Milder CEO, Chairman of the Management Board [email protected]

Maigi Pärnik-Pernik CFO, Member of the Management Board [email protected]

Company +372 630 2731 www.baltikagroup.com

Q&A webpage http://www.baltikagroup.com/faq/

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