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Generational Impact in the Hospitality Industry in partnership with Universitatea “Ștefan cel Mare” din Universitatea Româno-Americană, Suceava București Facultatea de Științe Economice și Administrație Publică Generational impact in the Hospitality Industry October 5th-6th, 2018, Cluj-Napoca, România https://tbs.ubbcluj.ro/ehi18/ RISOPRINT Cluj-Napoca 2018 Proceedings of the International Conference ENTREPRENEURSHIP IN THE HOSPITALITY INDUSTRY, 5th edition, Generational impact in the Hospitality Industry October 5th-6th, 2018, Cluj-Napoca, România Edited by: Smaranda Adina Cosma, Cristina Fleșeriu, Adina Letiția Negrușa, Marius Bota, Valentin Toader ISBN: 978-973-53-1395-2 Scientific Committee Prof. dr. Heike Bahre, University of Applied Sciences Berlin/ University of Economics, Technology and Culture, Germany Assoc. Prof. dr. Carmen Băbăiţă, Universitatea de Vest, Timişoara, România Assoc. Prof. dr. Gina Ionela Butnaru, Universitatea AI Cuza, Iași, România Prof. dr. Medet Yolal, Anadolu University, Turkey Assoc. Prof. dr. Carmen Chasovschi, Universitatea Ștefan cel Mare, Suceava, România Prof. dr. Smaranda Adina Cosma, Universitatea Babeș-Bolyai, Cluj-Napoca, România Prof. dr. Daniela Firoiu, Universitatea Româno-Americană, București, România Prof. dr. Delia Popescu, Academia de Studii Economice, București, România Prof. dr. Bogdan Glăvan, Universitatea Româno-Americană, București, România Prof. dr. Laura Bacali, Universitatea Tehnică, Cluj-Napoca, România Prof. dr. Onur Gulbahar, Okan University, Turkey Prof. dr. Gabriela Țigu, Academia de Studii Economice, București, România Prof. dr. Valentin Hapenciuc, Universitatea Ștefan cel Mare, Suceava, România Prof. dr. Carmen Năstase, Universitatea Ștefan cel Mare, Suceava, România Assoc. Prof. dr. Adina Letiția Negrușa, Universitatea Babeș-Bolyai, Cluj-Napoca, România Assoc. Prof. dr. Alexandru Nedelea, Universitatea Ștefan cel Mare, Suceava, România Prof. dr. Gabriela Prelipcean, Universitatea Ștefan cel Mare, Suceava, România Prof. dr. Felicia Stăncioiu, Academia de Studii Economice, București, România Prof. dr. Gabriela Stănciulescu, Academia de Studii Economice, București, România Assoc. Prof. dr. Marius Bota, Universitatea Babeș-Bolyai, Cluj-Napoca, România Prof. dr. Felix Arion, University of Agricultural Sciences and Veterinary Medicine, Cluj- Napoca, România Prof.dr. Marian Zaharia, Petroleum-Gas University of Ploiesti, România Assoc. Prof. dr. Vicky Katsoni, Technological Educational Institute of Athens, Greece Prof. dr. Teodor Rusu, University of Agricultural Sciences and Veterinary Medicine, Cluj- Napoca, România Prof. dr. Kemal Birdir, Mersin University, Faculty of Tourism, Turkey Assoc. Prof. dr. Mihaela Birsan, University Stefan cel Mare of Suceava, Romania Assoc. Prof. dr. Valentin Toader, Universitatea Babeș-Bolyai, Cluj-Napoca, România Assoc. Prof. dr. Mariana Lupan, University Stefan cel Mare of Suceava, Romania Prof. dr. Diana Mihaela Pociovalisteanu, “Constantin Brâncuşi”, University of Târgu-Jiu, Romania, România Prof. dr. Delia-Cristina Bălaș, Universitatea Babeș-Bolyai, Cluj-Napoca, România Assoc. Prof. dr. Oana Adriana Gică, Universitatea Babeș-Bolyai, Cluj-Napoca, România Prof. dr. Antón Alvarez-Sousa, University of Coruna, Spain TABLE OF CONTENTS Adina Negrușa, Valentin Toader - GENERATIONAL DIFFERENCES IN THE CASE OF FILM FESTIVAL ATTENDANCE.……………………………………………………………………………………………………………….1 Aurelian Sofică, Smaranda Cosma - OPERATIONALIZING EXTENDED MARKETING MIX FOR HRM RECRUITING PURPOSES:HOW TO SELL A JOB.……………...…………………………………...……………..8 Carmen Mihaela Băbăiţă, Damaris Galaţi, Andrea Nagy - DISCOVERING THE ROOTS – ANCESTRAL TOURISM IN ROMANIA.……………………………………………………………………………………………15 Cristina Fleşeriu, Smaranda Cosma, Vlad Bocăneţ, Marius Bota - THE INFLUENCE OF AGE ON HOW ROMANIANS CHOOSE A HOTEL.……………………………………………………………………………………20 Patricia Silvia Dodu, Emanuela Anton, Ioana Cristiana Patrichi - DEVELOPING ROMANIAN CRUISE TOURISM BZ INCLUDING PORT OF CONSTANŢA AS MAIN HUB. MARKETING RESEARCH APPROACH.……………………………………………………………………………………………………………………………………28 Mihaela-Filofteia Tutunea - TRAVEL BOOKING. METHODS AND TOOLS PREFERED BY GENERATIONS.………………………………………………………………………………………………………………………………36 Konstantina Zerva, Carola Martí - PERSONNEL’S SERVICE QUALITY ON LUXURY HOTELS: THE TRANSITION OF CUSTOMERS’ PERCEPTION TOWARDS EMOTIONS..…………………………………40 Smaranda Cosma, Lasse Berntzen, Cristina Fleșeriu, Ionuţ Călin Căzan - EXPLORATORY STUDY REGARDING TOURISM DESTINATION GUVERNANCE...............................................47 Ioana Maria Tripon - COMPETITIVENESS IN TOURISM: A THEORETICAL OUTLOOK.….………..51 Mihai Cristian Enachi, Claudia - Mihaela Enachi - ENVIRONMENTAL MANAGEMENT. THE RELATIONSHIP BETWEEN TOURISM AND ENVIRONMENTAL PROTECTION.………….…..………….….57 Ionuţ Călin Cazan - ENTREPRENEURS MOTIVATION IN TOURISM SECTOR. A LITERATURE REVIEW.….…………………………………………………………………….………………………………………………………….…..62 Răzvan Onu, Gabriela Martin - INNOVATION AND ENTREPRENEURSHIP IN TOURISM. VOLUNTOURISM AND ORGANIC FARMING EXPERIENCES IN ROMANIA. CASE STUDY.…….……..67 Dorin Bota - EUROPEAN FUNDS FOR RURAL TOURISM IN CLUJ COUNTY.……………………………….75 Daniela Andreea Caraba - INTERNATIONAL VISITORS, AN UNEXPLORED OPPORTUNITY FOR THE STAGE ARTS MARKET DEVELOPMENT IN CLUJ-NAPOCA..…………………………………………………..78 II Horaţiu Borza, Marius Bota – RELIGIOUS TOURISM AS WAY OF PERSONAL FULFILLMENT…83 Ionuţ Călin Cazan - PUBLIC INSTITUTIONS DIGITALIZATION. AN EASTERN EUROPEAN COUNTRY CASE STUDY..............…….………………………………………………………….………………………….....89 III GENERATIONAL DIFFERENCES IN THE CASE OF FILM FESTIVAL ATTENDANCE Adina Letiția NEGRUȘA, Valentin TOADER Babeș-Bolyai University, Cluj-Napoca, Romania Abstract Lately, festivals register one of the most dynamic developments between all the cultural events, providing opportunities for socialization or cultural enrichment for different categories of people. Behaviors and motivations to attend such an event vary according to the attendees’ lifestyles and characteristics. In line with this aspect, the paper analyzes the motivations of different generations to attend the film festival with the purpose of emphasizing the impact of motivation on festival behavior. The results show a significant difference between baby boomers and Z generations, on one side, and X and Y generations on the other side. The first is characterized by a spontaneous behavior during the festival, while the second category plan in advance the activities and the movies they will attend during the festival. Keywords: generations, film festivals, attendance reasons Jel Classifications: L83 Introduction The last 10-15 years there is an increasing interest for analyzing the impact of generational nexus toward different aspects of the people life activity. Thus, in the literature can be identified the following major topics approached in this regards by many researchers: understanding the work values of the new generations, there is an notable number of studies done in the sense of analyzing differences of work attitudes, values, motivation and behavior from one generation to another; different buying behavior and satisfaction from one generation to another. If there are considerable studies in the literature in the last 10 years referring to the generational influences upon work attitude, work satisfaction, managerial style, buying behavior, there are very few which focused on identifying such differences on the subject of spending free time and relaxing activities. Thus, the research done in this article is trying to bring new information in this regards. Literature review Generational theory was for the first time popularized by Strauss and Howe who define generation as a cohort of individuals born within the similar span of time and over these phase of life they shared a common location in the history (Strauss & Howe, 1997) and were shaped by similar events, trends and developments (McCrindle & Wolfinger, 2009). Each generation was influenced, especially during childhood and adolescence, by a set of factors, like parenting behaviors and philosophies, educational system, church, media, political, economic and social events, popular culture’s trends and cultural values. This complex background creates for each generation a common value system which allows a distinguish from one to another generation because remains stable from the childhood till the young adulthood (Lubinski, Schmidt, & Benbow, 1996) (Meglino & Ravlin, 1998). This system or view of the world is like an anchor against which later experiences are interpreted (Scott, 2000) In the literature can be found unanimous opinion regarding labeling the following generations and most of the researchers suggested that group effects are linear rather than categorical (Twenge, 2010): Baby boomers (born from 1946 to 1964), Generation X (born from 1965 to 1980), Generation Y (born from 1981 to 1990), Generation Z ( born from 1991 to 2000), Generation Alpha (born after 2001) The main characteristics of each generational cohort, as different studies confirmed are presented in a synthetic way in table no.1. 1 Tabel no.1. Generational cohorts chart Baby Boomers Generation X Generation Y Generation Z Core Anything is Balance Achievement Independent values possible Diversity Avid consumers Mutitasking Equal rights Entrepreneurial Confidence Altruistic Extremely loyal Highly Educated Like personal Seek stability in to their children Independent attention life Involvement Pragmatism Self confident Pragmatic Optimism Seek life balance Socialability Instant Personal Growth Self-reliance Most educated gratification
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