RENUKOOT: General Overview ADITYA BIRLA GROUP: General
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RENUKOOT: General Overview Lying in the foot hills of the Vindhya Range, Renukoot is about 160 Kms from Varanasi and 154 Kms from Mirzapur. It is well connected to both these cities by beautiful metalled roads passing through green forest. There is a direct train named Muri Express between Jammu Tawi to Tatanagar and Ranchi via Renukoot. Besides this there is direct train named Swarnajayanti Express between Ranchi to New Delhi via Renukoot commuting both ways thrice a week. Apart from the above, Renukoot is also connected with Kolkata through direct train name Shaktipunj Express, which communicates between Jabalpur to Kolkata via Renukoot. The nearest Airport is at Babatpur, Varanasi, which is about 180 Kms by road from Renukoot. ADITYA BIRLA GROUP: General Overview Aditya Birla Group, with a turn of over US $ 8 billion and 72,000 employees, is among the top three leading business houses in India. The Aditya Birla Group is India’s first truly Multinational Corporation whose s over 30% of revenues flow from its operations across the world. The group is a transnational conglomerate with 72 state-of-the-art manufacturing units and sectoral span, in India, Thailand, Indonesia, Malaysia, Philippines, Egypt, Canada, Australia and China. Over 66 units in India as well as abroad (in Thailand, Indonesia, Malaysia, Philippines, Egypt, Canada, Australia and China) and international trading operations spanning several countries including Singapore, Dubai, Russia, Vietnam, Myanmar, and China make it India’s first truly multinational conglomerate. Committed to being a Global Benchmark Group, the Aditya Birla Group reaches out to the core sector in India- in industrial integral to the nation’s growth- Cement, Aluminium, Fertilizers, Viscose Staple Fibre, Branded Apparel, Viscose Filament Yarn, Non-ferrous Metals, Industrial Chemicals, Carbon Black, Power, Telecommunication, Sponge Iron, Insulators and Financial Services. The Aditya Birla Group enjoys a front-runner position: Globally • A metals powerhouse, among the world's most cost-efficient Aluminium and Copper producers. Hindalco-Novelis from its fold is a Fortune 500 company. It is the largest Aluminium rolling company • It ranks as No. 1 in Viscous Staple Fibre • The largest single location palm oil producer • The third largest producer of insulators • The third largest producer of carbon black • The eleventh largest producer of cement and the largest in a single geography • The largest single location copper smelter • Among the world's top 15 BPO companies and among India's top three • Among the best energy efficient fertilizer plants In Asia • The largest integrated Aluminium producer In India • A premier branded garments player • The second largest in the chlor-alkali sector • Among the top five mobile telephony companies • Among the top three supermarket chains in the retail business • Second largest player in viscous filament yarn • Second largest private sector insurance company and a leading assets management company. GROUP VISION To be premium metals major, global in size and reach, with a passion for excellence. GROUP MISSION To relentlessly pursue the creation of superior shareholder value by exceeding customer expectations profitably, unleashing employee potential and being a responsible corporate citizen adhering to our values. GROUP VALUES Integrity, Commitment, Passion, Seamlessness, Speed HINDALCO: General Overview HINDALCO was setup in collaboration with Kaiser Aluminium and Chemicals Corporation USA, in a record time of 18 month. Hindalco started its commercial production in the year 1962 with an Aluminium facility at Renukoot in the eastern part of Uttar Pradesh with a capacity of 20,000 tons per annum. Over the years, it has grown into the largest integrated Aluminium manufacturer in the country. The company has grown manifold and managed by Board of Director, with Shri Kumar Mangalam Birla as the Chairman of the Board of Directors. Mr. Debu Bhattacharya, the Managing Director, leads the entire Aluminium and Copper business of the group. Day to day affairs of the company are managed by Professional Executives headed by Shri Ratan K Shah as the Chief Operations Officer- Aluminium and Power. HINDALCO ranks as the largest Aluminium producer in India, whose more than 58% sale is in the value added product and has more than 40% in total market share. Hindalco’s integrated operations and operational efficiency have enabled the company to be one of the world’s lowest cost producers of Aluminium. HINDALCO also own a large Captive Thermal Power Plant at Renusagar that meets the power requirement of the company very effectively. Hindalco currently has primary Aluminium capacity of 3, 45,000 MTPA. VISION “To strengthen our position as a Premium Aluminium Company, Sustaining Domestic Leadership and Global Competitiveness through Innovation, Quality and Value Added Growth.” MISSION “To pursue the creation of value for our Customers, Shareholders, Employees and Society at large.” STRATEGY Efficiency Focus: - “To be one of the largest cost producers globally.” Effectiveness Focus: - “To continue to remain market leader domestically.” Growth Focus: - “To pursue value adding growth opportunities in Aluminium.” QUALITY POLICY • We, at Hindalco, shall aim to achieve and sustain excellence in all our activities. • We are committed to total customer satisfaction by providing products and services, which meet or exceed the customer’s expectations. • Modernization of the manufacturing facilities, stress on technological innovation and training of employees at all levels shall be a continuous process in Hindalco. • A motivated workforce with a sense of pride in the Organization shall lead us towards total Quality. Organizational Profile of Hindalco Industries Limited Hindalco Industries Limited, a Non-ferrous Metal powerhouse, is the flagship company of the Aditya Birla Group. Hindalco is one of India’s producers of Aluminium. The company was incorporated on December 15, 1958 and commenced production in 1962 with an initial smelting capacity of 20,000 TPA. The company has sales and distribution network that covers all of India and includes five sales offices located in Mumbai, New Delhi, Bangalore, Chennai and Renukoot. In India Hindalco enjoys a leadership position in Aluminium and Copper. All of the Hindalco’s units are ISO 9001:2000, ISO 14001:2004 and several have attained the OHSAS 18001— the occupational health and safety certification. On the export front, the company has been accorded a Trading House status by the Indian government. Both in Aluminium and Copper, Hindalco is the largest Company in India. The company’s Aluminium product range includes Primary Aluminium Ingots, Billets, Rolling Slabs, Redraw Roads, Alloy Wire Rods, Flat Rolled Products, Extruded Profiles, Foils and Alloy Wheels. Hindalco is the largest manufacturer of the entire range of flat rolled products in India. Hindalco’s domestic market share in Flat Rolled Products is nearly 60% and its rolled products are widely used in various segments such as packaging, transportation, building and construction, electrical, defense and general engineering applications. Hindalco is registered as a star Trading House. About 35% of Flat Rolled Products are exported to more than 50 countries. The company's commitment to quality and service along with its extensive infrastructure has made Hindalco a prime source for best-selling brands. Continuous improvements in manufacturing, processes, practices and systems ensure that customers' needs and expectations are fully met. Efficiency and product quality are ensured by using state-of-the-art equipment and a strong research and development set-up, supported by dedicated and motivated employees and the Oracle ERP system. Wag staff Air Slip™ slab casting technology is used to ensure consistent quality and surface finish of stock feed, which in turn ensures quality, finished products. The company's capacity in flat rolled products at present is 2,30,000 tonne per annum and new plans are being implemented to increase the manufacturing capacity Of the total production of Hindalco's flat rolled products, around 40 per cent is exported and customers in more than 50 countries are using the products. Ever last, a Hindalco brand for aluminium-roofing sheets, offers ideal and economical solutions for all roofing and cladding needs. Hindalco also offers colour-coated and tiled roofing profiles. Hindalco is one of Asia's largest producers of primary aluminium and one of the most cost- efficient producers globally. In India, Hindalco enjoys a leadership position in specialty alumina, primary aluminium and downstream products The company's integrated complex at Renukoot houses an alumina refinery, aluminium smelter and facilities for production of semi-fabricated products. Power is sourced from the company's captive power plant at Renusagar, located at a distance of about 45 km from Renukoot. It has a captive capacity of 820.2 mw. Besides the integrated complex at Renukoot, Hindalco's other manufacturing facilities are situated at locations across the country. While the captive bauxite mines are located in western and eastern India, the alumina refineries are located in Belgaum in southern India and Muri in eastern India. Smelters are located at Hirakud, Orissa, with a captive power plant and coal mines, and at Alupuram, Kerala. Rolled product manufacturing facilities are located at Belur and Taloja, and an extrusion plant is situated at Alupuram. Foil plants are based in the Union Territory