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Menorca – Timeless Flavour

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Menorca – Timeless Flavour MENORCA TIMELESS FLAVOUR MENORCA: CANDIDATE FOR EUROPEAN REGION OF GASTRONOMY 2022 - 14 - - 28 - - 38 - EXCEPTIONAL OUR HISTORY, A CULINARY MENORCA’S GASTRONOMY, SURROUNDINGS JOURNEY THROUGH TIME ROOTS AND EXCELLENCE FOR A GASTRONOMIC REGION - 64 - - 72 - - 78 - GASTRONOMY AS A A YEAR-ROUND OUR CATALYST FOR LOCAL CULINARY FESTIVAL MANIFESTO TOURISM - 84 - - 106 - - 108 - ACTIONS AND INITIATIVES MONITORING, EVALUATION FINANCIAL FRAMEWORK THAT HIGHLIGHT OUR & LEGACY COMMITTEE OF THE PROJECT COMMITMENT 2022 - MENORCA, TIMELESS FLAVOUR - 110 - - 112 - - 114 - COMMUNICATIONS AND COLLABORATION WITH GOVERNANCE MARKETING PLAN OTHER EUROPEAN STRUCTURE REGION OF GASTRONOMY PLATFORM PARTNERS CONTENTS European Region of Gastronomy 2022. Recognition and legacy Although it barely covers 700 square 2022 by the International Institute of kilometres, Menorca is home to Gastronomy, Culture, Arts and Tourism interesting agri-food products of (IGCAT). recognised quality, such as Mahón- Menorca cheese, and wines from the Of course, this recognition would mean island of Menorca. These are of vital not only highlighting the importance importance for the local economy of the rich gastronomic heritage and and, above all, for the gastronomic products related to the agriculture, culture of this beautiful island, which livestock and fishing of this island, is closely linked to the Mediterranean’s but also a commitment to contribute culture and food. to its conservation. I am, therefore, confident that the excellent qualities As Minister of Agriculture, Fisheries of Menorcan gastronomy can be further and Food, I would like to express my disseminated, while at the same time complete support, and that of this promoting sustainable development Ministry, for Menorca’s candidacy to be with this valuable heritage at its heart. named European Region of Gastronomy Luís Planas Minister of Agriculture, Fisheries and Food (Government of Spain) 6 7 Gastronomy of Menorca: proud, Menorca, a people hard-working and united commited Gastronomy is one of this island’s European Region of Gastronomy 2022 Menorca is an island – an island by others, and has been declared disseminate our culinary culture and most esteemed treasures, a culinary is the fruit of a solid, serious process biosphere reserve – whose main an Intangible Cultural Heritage of to encourage the use of ‘Zero-Mile’ wealth that is deeply rooted in in which its main economic and social challenge and wish is to become an Humanity by UNESCO. produce at its core. Menorca’s history and idiosyncrasy. actors have eagerly become involved. international example of sustainability Mediterranean in its essence – as it and balance between human actions Today, Menorcan gastronomy has Menorca is a small island whose could not be anything else – it is open Menorca is renowned for its excellent and the natural environment, while been greatly enhanced thanks to the strength lies in its unity and richness, to all kinds of influences from around quality of life, and for being a global upholding our culture and heritage as excellent and coordinated work done and in banding together. Thanks to the world, and a leader when it comes benchmark in sustainability and our most precious values. hand in hand with the entire social our combined efforts, we are evolving to innovation. environmental matters. Via a truly and business fabric, with farmers in a key area of our culture via our comprehensive programme, the island Thanks to a historical culinary tradition and producers, and with other bodies. Menorcan customs and, in a sphere A heritage that Menorca has cared for is keen to share and invigorate this and deep rural roots, Menorca has a This allows us to promote our most of special relevance and protagonism, and enriched over the years: At the expertise and elevate one of its core rich gastronomy and a huge variety of time-honoured cuisine – which Menorcan gastronomy. Through our same time, it has known how to share legacies: gastronomy. quality local products. Thus Menorcan encompasses traditional dishes such joint efforts, we once again show with it with its visitors, shaping it into one gastronomy gathers the produce as lobster caldereta, oliaigua, tomato total dedication that Made in Menorca of the island’s most important draws As President of the Government of the bestowed by the land, and by the and potato bake, fish dishes and products are of the highest quality and as a tourist destination. Balearic Islands, I am giving my fullest Mediterranean Sea that surrounds stuffed courgettes and aubergines. It are products that we are all extremely support to Menorca as European Region it. This allows the island to offer a also allows us to promote innovative proud of. The people of Menorca are engaged and of Gastronomy 2022 and wish the cuisine with its own identity that cuisine, which always has our our society has a dynamic spirit. Thus, organisers and everyone behind it the is local, unassuming and based on traditional philosophy of working and the candidacy for the island to become greatest success. the Mediterranean diet, so desired contributing together to preserve and Francina Armengol Susana Mora President of the Government of the Balearic Islands President of the Menorca Island Council 8 9 Menorca: an all-embracing gastronomic model In recent years, Spain has brought Moreover, gastronomy has made an heritage and social cohesion, tourism three fundamental values to the extraordinary contribution to improving and the economy. world of gastronomy. Firstly, a quality of life, has created savings for global vision that allows gastronomy the national health service, generates And it is precisely in all these spheres to be approached not only from a income from consumption and tourism, that Menorca is a unique model of perspective of enjoyment or pleasure, and is, therefore, an element that will an all-embracing gastronomy. For its but also from other perspectives substantially change the prospects diverse raw materials, for the talent of that are just as important, such as of Europe’s population in the coming its cooks, growers and producers, for health, culture, social relations and years. We Europeans must become its exceptional natural environment, the economy. We have gone from aware that diet, food, pleasure and for its extraordinary culinary legacy, seeing gastronomy as a concept for gastronomic culture are the basic for its multidisciplinary understanding sensory satisfaction to something building blocks for creating a modern, of social relations, from art to science, much broader, which encompasses innovative society that is able to tackle for the commitment and awareness of science, art and culture. Secondly, the the future. That is why I believe that a Menorcans in promoting their economy socialisation of gastronomy allows us platform such as the European Region and tourism in a sustainable way, and to fully internalise an approach that of Gastronomy is of vital importance preserving the essence of the island as its greatest heritage. For all these must include not only a privileged for gastronomy and which, from an reasons I believe that there is no better few, but all citizens who shape all-embracing point of view, can act as candidate than Menorca for European today’s societies. And lastly, a cuisine a key factor for modern societies in the Region of Gastronomy 2022. of freedom in gastronomy. So that 21st century. All-embracing because it professionals, and not just cooks, can plays a decisive role in spheres ranging give time and space to their creativity from education to the environment, via and capacity to innovate. And we as the development of cultural identity, diners, the other great protagonists nutrition and health, diversity and Rafael Ansón Oliart in the world of gastronomy, can also sustainability, sensory and emotional President of the Spanish Royal choose freely. satisfaction, innovation and creativity, Academy of Gastronomy 10 11 Menorca, Mediterranean gastronomic heritage The island of Menorca and Girona diversity of the raw materials used, of its status as a Biosphere Reserve, – where elBulli was located until it and the enormous respect that exists and of the Mediterranean diet as closed, and where elBulli1846 will for local cuisine. Ways of working are an Intangible Cultural Heritage soon open – have a lot in common: our close to the land, protecting quality of Humanity, are also things that coasts are caressed by the same sea, and respecting the legacy left by captivate visitors. As a result, I believe the Mediterranean; the same wind, past generations of cooks of hearty that the title European Region of the Tramontana, blows over us; the meals, artisan farmers, fishermen and Gastronomy 2022 would be key for orography of the Empordà coincides livestock farmers. However, beyond the consolidation and expansion of with that of inland Menorca, and both the virtuosity of the work of these Menorca’s gastronomic identity. are melting pots of the peoples who gastronomy professionals, I felt the great sensitivity and awareness its settled there, their arts and cultures. inhabitants have for sustainability and Their culinary influences and age-old for controlling the growth of tourism recipes have endured to the present to preserve the wealth of the island’s day and we still use them in homes pantry and its natural resources. and restaurants. This refined legacy harmoniously and deftly integrates the This care for – and pride in – defending best ingredients from the sea we sail and maintaining what
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