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Font Guide A guide to help you find the right font for your brand www.ottocreative.com.au Choosing the right font for your brand Your Brand Values: 1. 2. 3. How different font styles can be used to make up your brand: Logo Typeface: Is usually a bit more special and packed with your brands personality. This font should be used sparingly and kept for special occasions. Headings font: This font will reflect the same brand values as your logo font - eg in this example both fonts are feminine and elegant. Unlike your logo typeface, this font should be easier to read and look good a number of different sizes and thicknesses. Body font: The main rule here is that this font MUST be easy to read, both digitally and for print. If there is already a lot going on in your logo and heading font, keep this style simple. www.ottocreative.com.au Typefaces, Association & Styles San Serif: Clean, Modern, Neutral Try these: Roboto, Open Sans, Lato, Montserrat, Raleway Serif: Classic, Traditional, reliable Try these: Playfair Display, Lora, Source Serif Pro, Prata, Gentium Basic Slab Serif: Youthful, modern, approachable Try these: Roboto Slab, Merriweather, Slabo 27px, Bitter, Arvo Script: Feminine, Romantic, Elegant Try these: Dancing Script, Pacifico, Satisfy, Courgette, Great Vibes Monotype:Simple, Technical, Futuristic Try these: Source Code Pro, Nanum Gothic Coding, Fira Mono, Cutive Mono Handwritten: Authentic, casual, creative Try these: Indie Flower, Shadows into light, Amatic SC, Caveat, Kalam Display: Playful, fun, personality galore Try these: Lobster, Abril Fatface, Luckiest Guy, Bangers, Monoton NOTE: Be careful when using handwritten and display fonts, as they can be hard to read. www.ottocreative.com.au Your Brand Fonts Which style/s reflect your brand values: 1. 2. 3. Search the web and find three fonts that fall under this category : 1. 2. 3. Test different combinations and weights, write down your chosen fonts here: Logo - Header - Body - Best places to find font inspo: Google Fonts, Behance & Pinterest www.ottocreative.com.au Thanks I hope you found this workbook helpful. If you did please share it with a friend. If you need a little help picking your fonts, send me an email or slide into my DM's CONTACT Emilie Otto [email protected] @ottocre8ve www.ottocreative.com.au.

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