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Wilcott & Brookes Publishing Professional Practice Case Study Series WILCOTT & BROOKES PUBLISHING 02 01 An Interior Architecture Case Study VOLUME NUMBER PURCHASE FULL VERSION HERE Topics Covered: Design-Build Project Delivery Design-Bid-Build Project Delivery Interior Architecture Consulting Services Contracts / Risk Management Base Building Architecture Firm Management Complex Client Teams Project Details Learning Objectives PAGES 2 – 3 CLICK ON THE Professional Practice What’s ICONS TO BE TAKEN TO EACH CHAPTER Project Background PAGES 4 – 7 Case Study Series Inside? Project Delivery PAGES 8 – 11 AN INTERIOR ARCHITECTURE Key Players CASE STUDY PAGES 12 – 17 How to Use the Scenarios PAGES 18 – 19 At Gensler, we are obsessively curious and driven by the desire to learn, grow, and explore new ideas. In this spirit, we aim to improve professional practice by providing thought leadership and rigor- Scenarios ous industry insights to students and professionals. The Gensler Defining the Value of Good Design PAGES 20 – 23 Professional Practice Case Study Series is a suite of case studies PURCHASE FULL developed by our design and delivery experts. It functions as a pre- VERSION Programming with Limited mier source of applied knowledge and best practices in the design Information industry. HERE PAGES 24 – 27 A Clear Lack of Governance About Gensler PAGES 28 – 31 Gensler is an award-winning global design firm that uses design Supporting a Creative Culture strategy to help clients achieve measurable business and PAGES 32 – 35 organizational goals. Our architects, designers, planners, and Construction Documents consultants work with private and public clients of every size, in PAGES 36 – 39 virtually every industry. Delivering projects at every scale, from a new The Recording Studio urban district to a wine label, we find design solutions that make the PAGES 40 – 43 places people live, work, and play more inspiring, more resilient, and Bidding on Furniture more impactful. PAGES 44 – 47 For more information, visit www.gensler.com Construction Collaboration PAGES 48 – 53 Project Closeout PAGES 54 – 59 Expanding Design Services PAGES 60 – 63 Gensler | Professional Practice Case Study Series 1 Gensler | Professional Practice Case Study Series 1 LEARNING OBJectives How to Use This Case Study Learning Objectives This interior architecture case study carries readers through the For more life of a project, from its inception to completion. It provides 1 2 3 information visit Understand the unique Evaluate the impacts of project Develop negotiation www.gensler.com background information on budgets, funding, and contractual contractual relationships of budgets, schedule, and scope in skills through evaluating /academic-resources agreements in order to convey a broad understanding of the overall a design-bid-build project a variety of project situations, competing interests of various project. The reader is then taken through a series of scenarios delivery model. debating possible solutions stakeholders in a project design and outcomes. and delivery process. in which a challenge or opportunity arises during the life of the project. Presented along with key background information, a series of discussion questions or “considerations” challenge readers to ideate a solution and determine the best course of action. Ancillary video content provides valuable insights into the topics covered in 4 5 6 Identify best practices for Gain an understanding of Understand concepts of each scenario. coordinating information various roles on a project with in-house design consulting between stakeholders multiple architects. experts as they relate to firm Throughout this case study, readers are also directed to review in a project, and debate structure and management. supplementary professional practice and educational references, as accountability in circumstances where poor performance has well as video interviews, with subject matter experts. Additionally, affected the project process. interactive links provide examples of Gensler projects and thought leadership insights. 7 8 The Wilcott & Brookes Publishing case study is fictitious. To the Analyze the impact of Practice applying professional extent this case study is based on factual situations, identifying documentation and conduct and decision- communication on making in a variety of project characteristics (including, without limitation, the names, companies, accountability in a variety of scenarios and from a variety project details, places, and incidents) have been changed and project scenarios. of professional roles on a facts substituted in order to protect the identities of the parties project team. involved. Any similarity to any event, corporation, organization and person living or dead is merely coincidental. The authors have been meticulous in making certain that confidentiality has not been breached. Gensler | Professional Practice Case Study Series 2 Gensler | Professional Practice Case Study Series 3 ProJect Central Stair Allows for connection between various backgrouND departments of WBP Amenity Spaces Shared inter- department spaces Bookcases Wilcott & Brookes Publishing (WBP) is an iconic global publishing Prominently displays archived publications company celebrated for its long history of working with world- renowned authors. Owned by Access Industries, a global media Open Office conglomerate, and headquartered in Chicago, the company offers Teaming desks offered an array of services, including book publishing, distribution, and in main space marketing. WBP prides itself on cultivating an environment where creativity and the free exchange of ideas reign. The company culture FIGURE 1 Interior Massing Diagram is one of empowerment: every single person, from entry level employees to executives, is encouraged to participate in the creative They want each executive’s office to be designed separately so as process. to avoid creating a one-size-fits-all template for private offices. The company needs enough space to accommodate multiple In January 2013, WBP begins evaluating future occupancy needs at autonomous in-house imprints and digital media services, each the company’s Chicago headquarters. The company currently resides with a distinct brand. The headquarters also has to support the in two inherited locations, both of which have upcoming lease implementation of more efficient and standardized planning and expirations. In an effort to streamline operations and fuel greater furniture standards, while providing rich collaborative and amenity levels of collaboration between various Access Industries and WBP spaces where spontaneous creative work can take place. divisions, the decision is made to consolidate all Chicago teams and departments within a single location. To begin the process of finding a new site, Access Industries and WBP hire Seamless Design & Associates (SDA) for several pre- Because WBP functions more like an authors’ collective than a top- lease services—strategic planning, an audit of their current spaces, down corporation, WBP executives outline several unconventional program scenarios, and building evaluations—under a fixed-fee requirements they expect the new headquarters to fulfill. They contract. The client then asks SDA to submit a competitive proposal expect the building to radiate a creative energy rather than a for the design and implementation of the project. corporate vibe so that it appeals to authors and in-house creatives. Gensler | Professional Practice Case Study Series 4 Gensler | Professional Practice Case Study Series 5 Wilcott & Brookes Publishing Organizational Chart Roles + Responsibilities Marcos Access INDusTRIes, CEO OWNER BILLI ALAN MITRA The owner holds the contract with WIlcoTT & BrooKes PUBLISHING, WIlcoTT & BrooKes PUBLISHING, WIlcoTT & BrooKes PUBLISHING, the contractor and is responsible for CHIEF FINANCIAL OFFICER DEPARTMENT HEAD DEPARTMENT HEAD payment. An owner’s representative might also be hired to act on behalf of the owner, bringing additional expertise to the client. JERRY JOHNSON & rose INC. , OWNER’S represenTATIVE OWNER’S RepreseNtative ELYSE Acts on behalf of the owner to ensure SEAmless DesIGN & ASSOCIATes, the realization of certain priorities. PRINCIPAL ARCHITECT Can serve as an intermediary between the owner and the contractor. ElroY PRECISION BUILDERS, Wes CONSTrucTION MANAGER SEAmless DesIGN & ASSOCIATes, #45678 #45678 #45678 #45678 INTERIORS ProJECT MANAGER #45678 #45678 #45678 #45678 #45678 #45678 #45678 #45678 Architect/INTERIOR DesigNER The architect provides design Ross Sitara expertise and holds a professional DANIELLE license. Architects are liable for the LENA SEAmless DesIGN & ASSOCIATes, SEAmless DesIGN & ASSOCIATes, PRECISION BUILDERS, PRECISION BUILDERS, consulTING proJECT MANAGER BRAND GRAPHICS proJECT MANAGER drawings they produce that describe ProJECT MANAGER proJECT esTIMATOR the design intent of a project. ColtoN SEAmless DesIGN & ASSOCIATes, #45678 #45678 #45678 #45678 SENIOR INTERIOR DesIGNER #45678 #45678 #45678 #45678 CONtractor #45678 #45678 #45678 #45678 The contractor is responsible for the actual construction of the project. HALLE ShawN They are contractually responsible SEAmless DesIGN & ASSOCIATes, SEAmless DesIGN & ASSOCIATes, for all subcontractors as well. ARCHITECT JUNIOR DesIGNER CONsultaNT NANdaN MERYL JULIO Aida BALANCED ENGINEERS, sounD communICATIONS, MARSHALL AV, The consultants are managed by FresH AIR STUDIos, MEP STrucTURAL ENGINEER AcousTICAL ENGINEER AV consulTANT and have a contractual relationship with the architect.
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