Brevard Business BBN News

Vol. 31 No. 13 April 1, 2013 A Weekly Business Magazine printed in Brevard County, since 1984 Franchisor PIRTEK poised to grow with new locations around nation

By Ken Datzman

ROCKLEDGE — In the conference room at PIRTEK USA’s corporate head- quarters, the company’s large territorial franchise map on the wall clearly pinpoints the franchisor’s growth, from Boston to Seattle and a host of Metropoli- tan Statistical Areas in–between. New Zealander Gwyn O’Kane, an engineer who started with PIRTEK 25 years ago in the United Kingdom and also worked in Australia, where the firm was founded, says he is excited about his company’s growth potential in America and the unique entrepreneurial franchise opportunity it presents to businesspeople. “We are in a perfect position to grow in the years ahead. We have built a solid foundation. PIRTEK is a different kind of franchise model. We are industrial– based, business–to–business,” said O’Kane, whose company is recognized in the latest “Entrepreneur Magazine Franchise 500 Rankings.” O’Kane, the vice president of franchise development for PIRTEK USA, said a growing number of non–traditional business–to–business franchises are coming from abroad to America. “PIRTEK is a proven model. We’ve been in the arena for three decades and are in 22 countries (more than 350 locations).” PIRTEK expanded to the U.S. in 1996. Its corporate campus at Rockledge Business Park includes a more than 20,000–square–foot warehouse and training facility. PIRTEK supplies all of its locations in the U.S. from Rockledge. The administrative offices house information technology, finance, marketing, and other operations. Thirty–five people work here. While there is currently a fairly wide PIRTEK footprint of exclusive franchise territories around the nation under ownership, the company seems to have only begun to grow in the business–to–business segment, where it has reshaped the way the market is serviced with its model for on–site hydraulic–hose replacement and fittings. PIRTEK’s mobile–service vans go directly to the customer, conveniently providing on–site replacement for quality hoses and fittings. It saves the client money and downtime on the job, said O’Kane. “You can imagine a big bulldozer on a construction site that is idle because of a hose breakdown. It’s costing the company serious money. We work on machines that cost $500,000,” he said. PIRTEK’s customers are businesses that use hydraulic hose, pneumatic hose, or other kinds of hoses. These companies are involved in a range of industries, from construction and manufacturing to transportation and aerospace. “Hydraulics is everywhere,” said O’Kane, adding that the industry is character- BBN photo — Adrienne B. Roth ized by labor–intensive processes. Gwyn O’Kane is vice president of franchise development for PIRTEK USA. The company has 41 franchises The three largest segments of the fluid–power industry are mobile hydraulic, across America and is growing. His company, with its corporate office at Rockledge Business Park, is the industrial hydraulic, and pneumatic, according to the National Fluid Power industry leader in on–site hydraulic hose replacement. It’s a business–to–business franchise. Originally from Association. New Zealand, O’Kane, an engineer by training, started with the firm 25 years ago in London as a technician Historically, mobile–hydraulic applications have accounted for about 50 driving a mobile van. PIRTEK UK has its own racing team, competing with a Honda Civic NGTC in the British percent of fluid–power sales, while the other two segments each have held roughly Touring Car Championships. 25 percent of the market.

Today, PIRTEK touts itself as the “world’s leader” for on–site hose replace-

ment. Two aspiring service–minded entrepreneurs in Australia have seen their INC. NEWS,

idea sprout into a full–fledged global franchise system. BUSINESS BREVARD

“The founders of PIRTEK (Peter Duncan and Wally Davis), who are still with PAID

the company today, changed the way the hose–fittings market was serviced,” said POSTAGE US

O’Kane, who joined PIRTEK as a mobile sales and service technician and later STANDARD PRESORTED

Please see PIRTEK USA, page 19 Have-a-Heart Committee— This year’s … Loves event raised its generous $192,000. donors, sponsors & volunteers!

2013201 HAVE-A-HEART SPONSORS

RED ROSE BOUQUET - $20,000+ O’Brien, Riemenschneider & Wattwood, P.A. Genna Jewelers The Laughlin McCarthy Brevard County Hyundai Dealers Paul & Karen Viollis Hairteck Group at UBS M.C.M. Fine Furniture PIP Printing and Marketing Services Hearth & Home Tom & Kim Downs URECON, Ricardo Matus WHITE ROSE - $10,000+ Space Coast Charm Magazine Holiday Inn, Viera Wells Fargo Advisors, Clear Channel Steve & Michelle Russell Ideal Image Leasha Flammio Watson, Media & Entertainment The Ultimate Rose In2 Health, Inc., CFP & Thomas Bedor, CFP WLRQ/WFKS/WMMB Therese’ Nelson Sara M. Diaz, AP, CSMA Whittaker Cooper Financial Group Maverick Multimedia, Inc. Tracey & Kris Latshaw Jack Becker Distributors, Inc. WA1A – Timmy Vee Jacobus Fielding Wyland Worldwide, LLC PINK ROSE - $5,000+ Your Backyard Superstore, Inc Jacqueline Salazar, DNP, ARNP, Zipper Urogyn Arnott, Inc. PEACH ROSE - $1,000+ MIMA Medical Aethestics Clevens Center for Jessup’s of Melbourne Facial Cosmetic Surgery Alliance Title American Laser Skincare Ken Smith & Edna Fairbanks-Smith SCB Marketing – Kendall Automotive We Couldnt SpaceCoast Living Magazine Bangz Salon ’ Berman, Hopkins, Wright & Laham, Kirk Kessel YELLOW ROSE - $2,500+ CPA’s & Company, L.L.P. Laurel Crowe Make a Difference BABOR Cosmetics America Bill & Debbie Klein Lifestyle Homes Baldino Studios Cathy Carulli Mainwold Jewelers Without Brevard Business News Cason Photography Maybeck Animal Hospital Color Concepts Mobile Reconditioning Inc. Christine Lance Mr. & Mrs. John O’Neill All of You… Consolidated Environmental Engineering, LLC CFL Ad Group-Mike Ferdinand Nancy Dyer Designs Diaz Plastic Surgery Dana Investment Advisors NuVantage Insurance Essentials Spa & Salon Dave & Linda Parker OB/GYN Specialists of Brevard Fanto Group LLC Diane Gray Patrick & Christina Murtha Florentine Jewelers Dino Martin Consulting Paul & Fride Phelps FLORIDA TODAY Dr. Anita Saluja, MIMA Dermatology Robin Carroll Gary Stein & Kelly Palmer Dr. Larry Bishop, MIMA Dermatology Road Runner Shop Supplies & More Global Marketing Research Services Ema Savahl Couture Rockwell Collins, Inc. Great Southeast Flooring America Executive Cigar Sarno Metal Recycling Henderson & Futchko Falasiri Oriental Rugs Dr. Scott M. Reader, DMD, PA Herndon’s Classic Wood Flooring Fifth Avenue Jewelers Sorelli Hair Studio & Spa Hot Rays Limousines Flirty Fitness Space Coast Auto Auction Kendall Automotive Frank Rao-Master Muralist T. Edwards

Visit us at www.CandlelightersofBrevard.org for more information, or call 321-728-5600. 1875-A South Patrick Drive, Indian Harbour Beach, FL 32937 Candlelighters of Brevard is a 501(c)3 tax exempt, non-profit organization. All donations are tax deductible as allowed by law. ID# 59-3068501 A copy of the official registration and financial information may be obtained from the Division of Consumer Services by calling 800-435-7352 within the State. Registration does not imply endorsement, approval or recommendation by the State.

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BREVARD BUSINESS NEWS / 2 Call Adrienne Roth at 321-951-7777 for Advertising Information APRIL 1, 2013 BBN BREVARD BUSINESS NEWS Health Council announces its new officers, board members; Rozek elected chairman OVIEDO — The Health Council of East has announced its newly elected officers and board members for 2013. l Thomas Rozek was elected chairman. Rozek retired in 2008 after serving for nine years as president and chief executive officer of Miami Children’s Hospital. He received his bachelor’s degree from the State University of New York at Buffalo, and his master’s in hospital and health West Melbourne administration from Xavier University. Rozek serves on a number of other boards including the Brevard Healthcare Business Association Forum. He is a Life Fellow in the American College of Healthcare Executives. new ad emailed l Maria Stahl was elected vice–chairwoman. Stahl is nursing services’ director for the state of Florida, Brevard FULL COLOR County Health Department, where she has also held Brenner numerous other positions. Stahl is an adjunct instructor in public health and community health nursing at the new ad emailed University of Central Florida. She has bachelor’s degree in nursing from the University of Buffalo and a master’s in nursing from the University of Central Florida. l Ron Randolph was elected treasurer. He is a licensed FULL COLOR real–estate broker living and working in Central Florida. Imperial Plaza He served as a commissioned officer in the U.S. Army and then as an information technology consultant to the & The Executive Suites military overseas. Randolph received his bachelor’s degree 6767 N. Wickham Road in chemistry from Arizona State University and his +TI[[¹)ºWNÅKMJ]QTLQVOTWKI\MLQV\PMPMIZ\WN ;]V\ZMM master’s in engineering from The University of Virginia. l Karrie Howard was elected secretary. She is the provider administration manager, senior segment, with Humana Health Plans. Howard has extensive experience Œ1UUMLQI\M7KK]XIVKa)^IQTIJTM in network development and operations with Humana and other health plans. She holds a bachelor’s degree in Need a Phone System? Œ+TI[[¹)º.QVQ[PM[QLMWKWVNMZMVKQVO:WWU are tailored for traditional students and working adults Financing Available seeking management careers. Call 321.757.8909 Œ5MM\QVO:WWU[ Œ;PWZ\4WVO

APRIL 1, 2013 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 3 BBN BREVARD BUSINESS NEWS Together, science and art can provide answers in search for truth, knowledge form of reality shows on many 24–hour cable–program- scapes, Cézanne made paintings in which space is affected By Carla Poindexter ming cycles. The airwaves are filled with quirky notions of by objects, and objects are affected by space. UCF Forum columnist obscure Egyptology, extraterrestrial ancestors, and Cézanne’s paintings demonstrated new conceptions of human–animal creatures in the woods. We consume books space, time and light that were being elaborated at the As we celebrate the 50th anniversary of UCF this year, listed in the top 10 most prominent non–fiction categories time by the physicists who were challenging assumptions we are reminded that the core benefit of an upper–level on “The New York Times” bestseller lists — that are in the late 19th and early 20th centuries. education is the opportunity to pursue and obtain insight actually fiction. To some of us working as research educators with and knowledge over blindness and ignorance. We populate theaters that offer us outlandish and silly, students to reconnect the arts and sciences, this compari- We live in a time in which faith in religion is believed but frighteningly popular “reality–based” movies of son between modern art and modern physics is fundamen- by many to provide the best solutions to our most profound modern–day vampires, werewolves and ghosts, which tal. and unknowable questions. To others, the discipline of appear to be replacing a formerly legitimate genre — UCF physics major Christopher Frye and art student mathematics and the scientific method of inquiry are science fiction — the staple primer for future scientists and Mary Joy Torrecampo are both interested in relationships considered to be the best rational means for navigating innovative thinkers. between science and art, and are currently collaborating on human dilemmas. Worse yet are the popular plethora of television an undergraduate interdisciplinary research project. While these age–old debates between the sacred and “documentaries” about paranormal activity equipped with Based on Frye’s explanations to Torrecampo about the secular continue, we must be cautious to not overlook the high–tech sensors prominently depicted as measures of geometry of our universe, her challenge is to recreate those subtle changes that have taken place in the means and reliable truth. explanations in a painting. manners for pursuing truth that are offered to us outside In the fine arts, particularly the traditional visual arts, Frye said: “Did you ever play an arcade game as a kid, the academic world. a similar phenomenon has occurred, as fashionable art is where if you leave the right side of the screen then you More and more, we are being inundated in media and becoming more popular than the more thought–provoking return on the left? In such a universe, space is wrapped up politics with pseudoscience presented as real science in the art. But because the fine arts are sometimes deemed less like a cylinder or a torus (a doughnut–shaped surface) so relevant to the lives of many in our contemporary culture, I that if you keep going in one direction, you will always think the issue unfortunately goes less noticed and may be return to where you began. Physicists believe that our considered unequal to the issues confronting science, universe might be wrapped up like a cylinder or a torus, Brevard Business especially as pseudoscience attempts to usurp and and the theory of relativity tells us what life should be like BBN News misconstrue the language and methodologies of real in such a universe.” science. To those who are uninformed and not exposed to His explanation goes on, and it will be a challenge for significant experiences or opportunities for education in Torrecampo to find a way to depict his ideas in a creative 4300 Fortune Place, Suite D the arts, the visual arts are often relegated to the same way that is relevant to both her interests and skills as an West Melbourne, FL 32904 realms as pseudoscience. artist. (321) 951–7777 Leonardo da Vinci has always been celebrated as both In the future, Frye will continue to pursue advanced fax (321) 951–4444 an artist and a scientist for his beautiful and meticulous physics, but in a world that values pop–science over real BrevardBusinessNews.com renderings of the observable world while also offering us science his field may become more and more obscure. I his visions of futuristic flying machines. M.C. Escher, a hope Torrecampo’s imagery, however, might compel people recently popular contemporary artist, created complex to become excited about Frye’s complex theoretical ideas. PUBLISHER Adrienne B. Roth interlocking geometric forms that can be perceived as On the other hand, without Frye’s subject matter, either birds or fish or both simultaneously, depending on Torrecampo’s abstract paintings may seem incomprehen- EDITOR how you look at them. Da Vinci and Escher are well known sible and irrelevant to a public that often cares little about Ken Datzman examples of artists/scientists. the seemingly radical imagery of contemporary art. Long ago, Paul Cézanne, the indisputable “father of I hope that more students like them will be encouraged SPECIAL PROJECTS EDITOR modern art,” was considered radical for simply eliminating to collaborate for the sake of achieving and obtaining a Bill Roth directional light and shadow in his paintings. By doing more expansive, interdisciplinary opportunity for seeking this, his forms began to exist in a “universal” light rather truth and knowledge. Brevard Business News is published every Monday by than a specific moment in time. Light, therefore, became UCF Forum columnist Carla Poindexter Brevard Business News Inc. Bulk Rate postage is paid at integral to color — a static and timeless light. is an associate professor of fine art at the Melbourne, FL and Cocoa, FL. This publication serves He also challenged ideas about space by suggesting that business executives in Brevard County. It reports on University of Central Florida and can be space is not empty. By interlocking and converging broad reached at [email protected]. news, trends and ideas of interest to industry, trade, planes of space with broad planes of mass in his land- agribusiness, finance, health care, high technology, education and commerce. Habitat for Humanity of Brevard announces annual art contest winners in three divisions Letters to the Editor must include the writer’s signature and printed or typed name, full address and telephone Habitat for Humanity of Brevard County Inc. has announced the winners of its 25th Youth Art contest. number. Brevard Business News reserves the right to edit The organization invited local elementary, middle and high school art students to share their vision of Habitat and its all letters. Send your letters to: Editor, Brevard Business tie to its largest fund–raiser, the annual Strawberry Festival. News, 4300 Fortune Place, Suite D, West Melbourne, FL, Students competed in three categories. The winner and their teacher in each category are: Elementary Division, 32904, or email [email protected]. Hailey Harris from Saturn Elementary; art teacher is Tracey Asby; Middle School, Rachel Clary, Southwest Middle School; art teacher is Janet Tucker; and High School, Erika Dietl from West Shore High School; art teacher is James Subscription Rates for home or office mail delivery are $26.00 for one year (52 issues). Send all address Finch. changes to: Circulation Department, Brevard Business “We were excited to have professional artists from The Art Gallery of Viera in the Avenue as distinguished judges this News, 4300 Fortune Place, Suite D, West Melbourne, FL, year,” said Diane Koenig, Habitat’s ReStore manager. “It gives the students a professional’s view of their work which 32904, or email [email protected]. raises the bar in this competition.” For more information, go to www.BrevardHabitat or call 728–4009. BREVARD BUSINESS NEWS / 4 Call Adrienne Roth at 321-951-7777 for Advertising Information APRIL 1, 2013 BBN BREVARD BUSINESS NEWS Harris selects Coastal Mechanical for project; Coastal makes donation to UW Harris Corp. and Balfour–Beatty Construction selected Melbourne–based Coastal Mechanical to lead the mechani- cal build–out of the new Harris Technology Center in Palm Bay. The selection of a local contractor brings with it “much– needed opportunities for local employment.” Florida construction was one of the hardest hit indus- tries during the Great Recession of 2008, when the once– booming housing market collapsed, creating hard times for many families in the region. They had to reach out to seek help from support agencies such as United Way of Playhouse Brevard. Harris Corp. continues to be the largest United Way pick up TGIF Workplace Campaign contributor in Brevard County. To show appreciation for Harris’ commitment to rebuilding the local community with its choice of a local contractor, and to thank United Way for supporting those FULL COLOR in need during a difficult time in the construction industry, Coastal Mechanical recently made the first donation of the 2013 United Way of Brevard Campaign in the amount of Final Shows $10,000. “We are optimistic of the recent upswing in construction activity statewide,” said P.J. Goodwin, Coastal Mechanical’s president. “Most importantly, we are encouraged by such a large local project that allows us to offer jobs in our own backyard. We thank Harris for that opportunity, and we thank United Way for taking care of our community during our time of need.” Coastal Mechanical has been providing employment to Floridians since 1985. It currently employs 230 people in the state.

Brevard Paralegal Association to host its annual meeting at Suntree Country Club The Brevard Paralegal Association will host its annual meeting and election of officers at 6 p.m. on Thursday, April 11, at Suntree Country Club in Melbourne. Active members in good standing will be entitled to FT-0000470129 vote, and non–members are encouraged to attend as well. Active members who are unable to attend should complete and return their proxy by April 1 to ensure BPA has a quorum at the election. To RSVP or receive more informa- tion, contact Sabine Martel at [email protected]. The Paralegal Association of Florida Inc. (PAF) also TWIN RIVERS INSURANCE CAN MEET ALL OF YOUR announced it will conduct its Spring Seminar on May 17 INSURANCE NEEDS and 18 at the Hotel Duval in Tallahassee. The seminar, We’re not just your agent - we are members of your team. which is approved for 10.5 hours of continuing legal Twin Rivers education credit, is titled “Branching Out — Growing in t(FOFSBM-JBCJMJUZ t#POET  t1SPGFTTJPOBM-JBCJMJUZ New Directions.” pick up BBN The program is being hosted by the PAF Big Bend t1SPQFSUZ  t.FEJDBM t-JGF%JTBCJMJUZ Chapter. Visit www.pafinc.org to register. The deadline is t8PSLFST$PNQ3/25/13  t%FOUBM  t4FDUJPO1SF5BY May 3. t6NCSFMMB  t)4"'4" t7PMVOUBSZ#FOFĕUT"'-"$ The BPA will be collecting donations for a basket to be t&1-* page  9 t)PNF  t#PBU raffled off at the seminar, which reflects the seminar’s t%0   t"VUP  t'MPPE theme and the Tallahassee Live Oak Trees, to benefit the FULL COLOR Tree House of Tallahassee Charity. 5XJO3JWFST*OTVSBODF Bring the items to the BPA annual meeting on April 11 306 E. New Haven Avenue, Melbourne, FL 32901  (321) 726-6506 - Fax or contact Toni–Marie D’Alessandro at Cindy Wooten, President ToniMarie.DAlessandro@Gray–Robinson.com. www.twinriversinsurance.com

APRIL 1, 2013 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 5 BBN BREVARD BUSINESS NEWS Dr. Sheikh of Health First Medical Group to make presentation at May symposium ROCKLEDGE — Cardiovascular specialist Khalid Sheikh of the Health First Medical Group has been invited to present his research at the 2013 International Cardiol- ogy Symposium in Dubai, in the United Arab Emirates. The symposium will be held May 16–18 and will include speakers from around the world. Dr. Sheikh will present on “A personalized care approach is superior to usual care for the secondary prevention of cardiovascular disease events in a managed–care environment.” The scientific program is supported by various national and international societies, including the Emirates Cardiac Society, the Brazilian Society of Cardiology and the European Society of Cardiology. The symposium is co–sponsored by the International Designers West Society of Arteriosclerosis. The event will cover topics on diabetes, coronary artery diseases, interventions, heart pick up BBN failure and hypertension. It will highlight all areas of cardiology and will focus on everyday clinical practice. 6/11/12 Dr. Sheikh is board certified in echocardiography from Designers West the National Board of Echocardiography. He earned his page 7 medical degree from University of Florida in Gainesville. pick up BBN Dr. Sheikh served an internship and residency at the FULL COLOR University of Colorado Medical Center in Denver. 1/14/13 He’s a Diplomat of the American Board of Internal Medicine, is board certified by ABIM in cardiovascular page ? diseases and is also a certified lipid specialist. Dr. Sheikh’s special medical areas include invasive cardiology, consulta- FULL COLOR tive cardiology, echocardiography, adult congenital heart disease, preventative cardiology, and clinical research trials.

Central Brevard Humane Society seeks vendors for its ‘Bark in the Park’ benefit The Central Brevard Humane Society and the Brevard County Manatees will be hosting “Bark in the Park” on Sunday, April 14, at Space Coast Stadium in Viera. Gates open at 4 p.m. with the game scheduled to start at 5:05 p.m. Parking is free at the entrance to Gate 5. The CBHS is seeking vendors for the event. Booth space is $50 per business. Vendors must supply their own tables, chairs, promotional materials, display racks and setup staff. The Brevard County Manatees will play the Clearwater Threshers that day. The cost to attend the game is $5 per person and $2 per dog. All animals must be on a leash and have proof of current shots along with a county tag. The CBHS will be at the event with shelter dogs available for adoption, merchandise and fun educational information about responsible pet ownership. Proceeds from this event will help to raise awareness and financial support for the thousands of “unwanted and abandoned” pets that visit the humane society each year needing a safe and loving “forever” home. If you are interested in being a vendor or for more information, contact the CBHS at 636–3343 or visit www.crittersavers.com. For ticket information, contact Kevin Soto with the Brevard County Manatees at 633–9200, extension 3006, or [email protected].

BREVARD BUSINESS NEWS / 6 Call Adrienne Roth at 321-951-7777 for Advertising Information APRIL 1, 2013 BBN BREVARD BUSINESS NEWS Fifth Avenue Art Gallery artist Jini James showcasing her work in ‘Travels’ exhibit The work of Fifth Avenue Art Gallery member artist Jini James is featured in a solo show throughout the month of April. The studio is located in the Eau Gallie Arts FAST. SIMPLE. District of Melbourne. Her exhibit is titled “Travels: A Solo Exhibit of Land- scapes from America and Abroad.” James has created all new works in oil from her SMART. “endless list” of visual inspirations from the Chesapeake More control overFirst your budget. Wave Financial Bay, the American Southwest, Central America, Paris, and More technology for your business. Iceland. pick up BBN Her first painting trip was to Honduras. “The explora- tion of Mayan ruins in Copan, Central America, was a life– 3/04/13 changing experience,” says James. “Through art, I realized how cultures survive. It was the page ? artists who recorded Mayan history in stone. I also learned Our financing and leasing options give you the flexibility, control and that with each subsequent trip, I packed lighter and FULL COLOR lighter until watercolors and mini sketchbooks took the purchasing power that you need to grow your business. place of the oils, canvases, and an easel. My watercolor studies, along with photographs, were translated into oil paintings when I returned to my studio.” In her artistic endeavors and travels, James has VISUAL DYNAMICS, INC. 694 Eau Gallie Blvd, Indian Harbour Beach, FL 32937 received numerous awards and signature memberships in (321) 773-7788 the art world. Her training began in her teens when she studied privately with a “well– known” New York Illustrator and 2251 Town Center Avenue Suite 105 Viera, FL 32940 went to on study at Moore College of Art and The Pennsyl- (321) 433-0607 vania Academy. James will discuss her work at the Fifth Avenue Art Apple, the Apple logo, FaceTime, iPad, and iSight are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Gallery’s “Second Saturday Art Talk” at 2 p.m. on April 13. The program will include a painting demonstration. The Fifth Avenue Art Gallery, artist–owned and operated, is located at 1470 Highland Ave. *OEFQFOEFOU0CKFDUJWF5SVTUFE Screenwriters of Brevard to a host full–day workshop on May 11 at International Palms tHighly-credentialed Wealth CoachesXJUIPWFSDPNCJOFE The Screenwriters of Brevard will present its second ZFBSTPGFYQFSJFODFoJNQMFNFOUJOHUIFCFTUPGCSFFETPMVUJPOT annual Screenwriters Workshop from 8 a.m. to 6 p.m. on tFee based. Objective and independently owned. 0VSPQFO Saturday, May 11, at the International Palms Resort and GJOBODJBMBSDIJUFDUVSFBMMPXTVTUPJNQMFNFOUTPMVUJPOTXJUI Conference Center in Cocoa Beach. your CFTUJOUFSFTUJONJOE The workshop is designed to inform and inspire with Visual tDynamicsAll your financial affairs are coordinated and integrated  tips from screenplay editors and consultants, independent TPZPVDBOFOKPZUIFHSFBUMJGFZPVIBWFJONJOEoUPEBZBOE film festivals and producers. JOUPUIFGVUVSF The program will feature guest speaker Charlene pick up BBN Crandall, a producer, director and consultant with 20 years tComplexities transformed:*OWFTUNFOUT *OTVSBODF *ODPNF experience. She will present “Polishing Your Pitch and FinancingBOE&TUBUF5BY.JOJNJ[BUJPO 3FUJSFNFOU1MBOOJOH BOE%FCU ad Reaching the Decision Makers.” 3FEVDUJPO$BMMUPEBZGPSBDPNQMJNFOUBSZDPOTVMUBUJPO Karen Cupp, of the Austin Independent Film Festival FULL COLOR competition, will present “Getting Past the First Round” and tips on entering independent filmmakers’ and screenwriters’ contests. The workshop is designed for all levels of instruction, from the beginning, intermediate and advanced screen- writers to authors interested in adapting works into Tom Kirk, CPA®-PFS Laura Chiesman, CFP® Tim Armstrong, CFP®, MBA screenplays. President / Wealth Coach Wealth Coach Wealth Coach The registration fee is $60 per person (includes continental breakfast and a box lunch). | (321) 773-7773 | www.FirstWaveFinancial.com/bbn | For more information phone 266–3589 or contact Dean 1300 Highway A1A, Satellite Beach Nagel at [email protected]. The website address is ScreenwritersofBrevard.org.

APRIL 1, 2013 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 7 BBN BREVARD BUSINESS NEWS Florida Air Academy Bookfair scheduled April 19 at Barnes & Noble on New Haven Avenue in Melbourne Florida Air Academy and Barnes & Noble on New poetry readings, a trivia contest, and more. Alton, Florida Air Academy principal, at 723–3211, Haven Avenue in Melbourne are teaming up for a special For more information about the event, contact Melissa extension 30088, or [email protected]. community event. In an effort to raise funds for the school’s programs, Barnes & Noble will host a bookfair from 6 p.m. to 8 p.m. on April 19. Fundraising Professionals elects Rosalind Weiss as the president of its board The store will donate a percentage of every sale made The Space Coast Chapter of the Association of Fundraising Professionals has named its board of directors for 2013. with a special book voucher to Florida Air Academy. Rosalind Weiss, director of marketing and development for Brevard Achievement Center, has been elected chapter Vouchers will be available at Florida Air Academy’s president. Serving on the board with Weiss are these professionals: president–elect, Michele Murrrell, executive director, website (www.FLAir.com), at the event, and in hard copy Brevard Community College Foundation; secretary, Patricia Hurst, assistant director of development, Devereux of at the school. Florida; treasurer, Leslie Bardo, development director, Children’s Home Society of Florida, Brevard Division; and The Barnes & Noble Bookfair will help Florida Air immediate past president, Jane McCallum, director, corporate and annual giving, Health First Foundation. Academy in several ways, the school said. First, a percent- The members–at–large include: Jeanene Donilon, director, individual and planned giving, Health First Foundation; age of the bookfair sales will underwrite school programs. Tracy Steele, development director, Melbourne Central Catholic High School; and Mary Wallis, director of advancement, Second, the school’s library will be able to create a “wish– Holy Trinity Episcopal Academy list” of titles to enhance its own library collection. The Association of Fundraising Professionals represents nearly 30,000 members in 231 chapters throughout the Bookfair supporters may choose books from an in–store world, working to advance philanthropy through education, training, mentoring, research, credentialing, and advocacy. “wish–list” display to purchase for the library. The Space Coast Chapter hosts bimonthly educational meetings and special events throughout the year. Its mission is Florida Air Academy’s events and programs at the store to support the professional development of fund–raising professionals throughout Brevard and to advance the culture of that evening will include musical and dance performances, philanthropy in the community. For more information, visit AFPSpaceCoast.afpnet.org. Serving South Brevard for over 60 years auto repairs t preventive maintenance t tire service 37t536$,t$"3t$0..&3$*"-'-&&54

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BREVARD BUSINESS NEWS / 8 Call Adrienne Roth at 321-951-7777 for Advertising Information APRIL 1, 2013 BBN BREVARD BUSINESS NEWS EAA to host Young Eagles Flight Rally on April 27 at Merritt Island Airport; plane rides part of program Area young people ages 8 to 17 will have a chance to Their name will then be entered into the “world’s largest Registration will start at 8:30 a.m. and will close at take to the skies on Saturday, April 27, as Experimental logbook,” which is on permanent display at the EAA Air noon. Flights will begin at 9 a.m. A parent or guardian Aircraft Association (EAA) Chapter 724 hosts a Young Adventure Museum in Oshkosh, Wis. The logbook is also must sign a permission form for each young person. No Eagles Flight Rally at Merritt Island Airport. accessible at www.youngeagles.org. reservations are required or accepted. The rally is part of the EAA Aviation Foundation’s Young people and their parents attending the flight Additional information about EAA, the EAA Aviation Young Eagles Program, created to get more young people rally on April 27 are asked to come to the large hangar at Foundation and Young Eagles is available at www.eaa.org, interested in aviation. the end of Airport Road (two miles south of State Road 520 or call 636–5346. The e–mail address is Volunteer EAA pilots had a goal of providing 1 million on South Courtney Parkway). [email protected] young people an airplane ride by the 100th Anniversary of Flight, Dec. 17, 2003. To date more than 1.7 million Young Eagles have experienced the thrill of flight since 1992. LBR’s Robison and McGuire lease retail space to two national brands (5,610 at Merritt Island Airport) Melbourne–based Lightle Beckner Robison Inc. has announced the closing of two national retail leases. The retail Free airplane rides are just part of the Flight Rally. The team of Jeffery Robison, principal, and Brandon McGuire, associate, executed the leases. AAA has signed a 10–year lease pilots hope to “build one–to–one relationships between for roughly 4,800 square feet of space in the Post Commons Shopping Center on Wickham Road in Melbourne. pilots and young people, giving a new generation a chance At the Cocoa Commons Shopping Center on State Road 524, Anytime Fitness has signed a five–year lease for about to learn more about possibilities that exist in the world of 4,800 square feet. aviation.” Lightle Beckner Robison is a full–service real–estate firm, committed solely to the commercial segment of real estate. Following the flight, each young person will receive a Specializing in office, retail, industrial, investment properties and asset–property management, the firm serves certificate making him or her an official Young Eagle. Brevard County extending across the entire states of Florida and Georgia. Visit www.TeamLBR.com

BUSINESS...THE OLD FASHIONED WAY! U.S. TREASURY APPROVED SMALL BUSINESS LENDING FUND Community Bank pick up BBN “We Are A Small Business Doing Business With Small Businesses.” SMALL BUSINESSES... 3/18/13 SBA Purchase Your Hometown Bank Locally Owned and Operated Financing, page 17 up to 90%. FULLwww.cbosdirect.com COLOR TOOLS FOR YOUR FUTURE CAREER Keiser offers in-demand degrees in JM Real Estate KeiserBUSINESS University new ad emailed FULL COLOR new adConcentrations emailed in: International Business X Management XMarketing Finance XHuman Resources Management Associate, Bachelor’s and Master’s degrees vary by program and by campus. 888.444.6986 KUMelbourne.com APRIL 1, 2013 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 9 BBN BREVARD BUSINESS NEWS Florida Business Bank in Melbourne sees surge in lending, is firmly back on growth track; shines with ‘4–Star’ performance in latest BauerFinancial ratings

By Ken Datzman

Florida Business Bank is back on a growth track and looking to the future with optimism, as a steady turnaround in the market has the Melbourne institution tracking a solid year and winning accolades for its financial performance. “Our lending started to increase last summer and has continued at a pace we haven’t seen in several years,” said William “Bill” Norris, the president and chief executive officer of Florida Business Bank, which was founded in March 2000 by area businesspeople. “I think businesses are making the commitment to do what they need to do in order to grow and expand. Our business has been very strong. The first quarter has been awesome. We’re doing a lot of lending — strong borrowers, good deals.” Florida Business Bank’s core lending range is $250,000 to $800,000, Norris said. “We certainly do larger loans. In fact, we have closed several of them in the last couple of months alone. And we do smaller loans, but in general the $250,000 to $800,000 range is our ‘sweet spot’ in the market.” Norris says being a small bank has its advantages, especially when it involves a loan request. “I always tell the customer the loan decision is made in Melbourne, Florida. Our board of directors is made up of local men and women. We’re proud to say that.” He added, “The beauty of what we do as a small bank is make loan decisions in a timely fashion, and customers appreciate it. We inform our customers, particularly on the real–estate side, that we will be ready to close their loan five days prior to the contract date. No excuses.” The last five years has been a brutal operating environment for banks, which saw their portfolios torpedoed by record numbers of both individual and business bankruptcies. BBN photo — Adrienne B. Roth Bankers also experienced lukewarm demand for loans. And their Bill Norris is president and chief executive officer of Florida Business Bank on North Harbor City Boulevard in Melbourne. margins, the rates at which they borrow and lend, have been razor–thin. His bank is seeing strong lending growth and has posted one of its best quarters. Florida Business Bank has earned one “Like every other small bank, we have been through the wringer,” said of the highest ratings from BauerFinancial, a respected, independent ratings firm, for its financial performance. Norris, who has steered his bank’s turnaround. He was named interim president last May and promoted to his current the highest and “0” the lowest score. The quarterly data is subjected to a “thor- title two months later, in July. BauerFinancial is an independent rating ough analysis” and compared with historical An economics graduate of Lake Erie College in Ohio, Norris has wide service. No institution pays for its rating, and no data for consistency. Upon completion of the banking and mortgage experience, including the areas of branch develop- institution can “avoid a rating.” analysis, a star rating is assigned to the bank or ment, product development, and market analysis, with various size Florida Business Bank is the only locally credit union. institutions. based bank to receive the 4–Star rating from The percentage of banks recommended by He led a small–business bank group for Fifth Third Bank on the West BauerFinancial covering the last quarter. BauerFinancial (for example, rated 4–Stars or Coast of Florida. “We have great ratios. The regulators like 5–Stars) is approaching 69.5 percent, a number Norris credits the Florida Business Bank board for its steady approach what we’re doing and we were rewarded with the industry has not seen since the fourth guiding the organization through the rough economy the last several years. BauerFinancial’s 4–Star rating, which is a nice quarter of 2007. “One of the key things that has greatly assisted in getting us to where recognition,” said Norris. On the flip side, only eight banks failed we are today, and where we plan to go in the future, is the outstanding He continued, “Our goal is have a 4.5 rating during the fourth quarter of 2012 while 43 support of our board members. They have stuck to the plan in dealing with by fall and 5 by the end of this year. I think we improved enough to be removed from “Bauer’s the portfolio and cleaning it up in a methodical way,” he said. can do it. We have a great team of people at this Troubled and Problematic Report.” And the board’s commitment to staying the course, working through bank. They are dedicated to serving the Excluding the three banks that failed so far loan issues, and sticking to its niche and mission, has paid off with a customer. I’m working alongside some of the this year, troubled and problematic banks now sterling bank rating by a 30–year–old Coral Gables–based ratings firm. finest people I’ve ever worked with in my stand at 663, a number not seen in over four Newly released bank and credit–union ratings from BauerFinancial Inc. 30–year career in this industry.” years, or since the third quarter of 2008. indicate the banking industry is clawing its way back from the downturn Each bank and credit union in the U.S. is Florida Business Bank, with one location, that sent financial institutions into a tailspin. required to file a detailed financial report with has roughly $115 million in assets. Florida Business Bank has received a “4–Star” rating from federal regulators four times a year. “We’re small, but we’re mighty,” said Norris. BauerFinancial’s newest performance survey. The company rates banks BauerFinancial obtains this data in its raw “And we’re proud of that. We think it’s going to and credit unions on a quarterly basis using its Star system, with “5” being form from the government. be a great year for our bank.”

BREVARD BUSINESS NEWS / 10 Call Adrienne Roth at 321-951-7777 for Advertising Information APRIL 1, 2013 BBN BREVARD BUSINESS NEWS Businesses see ‘Safari Under the Stars,’ Brevard Zoo’s main fund–raiser, as a highly visible marketing platform; April 27 event expands with VIP reception private, not–for–profit organization, one of By Ken Datzman only a small number of such zoos in America, continue to make investments in key areas, VIERA — The Brevard Zoo, a startup including new technologies and education community–build project that uniquely programs for the community. involved more than 16,000 volunteers nearly “It’s our largest fund–raiser and we’re two decades ago, has grown into one of the spicing it up this year with a special VIP region’s most visible and successful family reception before the main event,” said entertainment complexes. Barker, who is the 2013 Safari Under the The organization even posted record Stars committee chairwoman, working with attendance in 2012 and was ranked among Sperando, the event’s vice chairwoman. America’s most popular zoos by TripAdvisor. The gala will begin at 6 p.m. on Saturday, The local facility holds the No. 8 spot on April 27. All guests attending Safari Under TripAdvisor’s “Popularity Index of America’s the Stars will enjoy hors d’oeuvres, full bars, Top 10 Zoos.” and a dinner (catered by Carrabba’s Italian “It was quite an honor for the Brevard Grill on North Wickham Road), followed by Zoo to gain that ranking,” said business- dessert, specialty coffees, and dancing at woman Jackie Barker, who sits on the Zoo’s “Safari After Dark.” board of directors and is president of area Channel 6 news anchor Lauren Rowe will firm Sky Advertising. “You can check be the master of ceremonies. The program TripAdvisor and see what people from will include an auction and raffles. Specially around the nation are saying about us. The planned for the event will be naming Brevard Zoo has evolved into a very success- opportunities for the Zoo’s newest members ful enterprise.” — a jaguar cub and two Masai giraffe. A “I can say that the ‘buzz’ is certainly out “Raffle Walk” with prizes is also planned. there about the Brevard Zoo,” added Brevard And, the winner of this year’s grand raffle Zoo board member Mary Ann Sperando. will be announced. The raffle prize will Last year, the Brevard Zoo saw a total of include a trip for four to Chicago with VIP BBN photo — Adrienne B. Roth 401,837 visitors, a 10 percent increase over behind–the–scenes experiences at the It takes a lot of planning and coordination to make the ‘Safari Under the Stars’ benefit a 2011’s number and its best performance Lincoln Park Zoo and Shedd Aquarium. success. The committee members working toward that goal are, from left: Becky Crews, ever. The 2012 tally does not include guests Tickets for the grand raffle are available Jackie Barker, Karen Davis, Jerri Figueroa, Cathy Johnson, Adrienne Chandler, and Tom for “Boo at the Zoo” in October or those who to anyone and do not require attendance at Bedor. Back: Lysee Kierstein, Sara Petrosky, Laura Bomalaski, Jill Reyes, Aimee Balda, Jessica visited the attraction “Treetop Trek,” a Safari Under the Stars. Tickets can be Assam, Mary Ann Sperando, and Amy Bird. challenge course. The latter drew an purchased by calling the development additional 32,883 guests. department at 254–9453, extension 234. Davis said the overall sponsorship support from the business community for In tallying the 2012 record number, the The title sponsor of the 2013 Safari Safari Under the Stars has been uplifting. “People are stepping up, rallying Brevard Zoo has successfully expanded its Under the Stars is ndtArtemis. “We are so around the event as sponsors. It’s truly a reciprocal partnership with the reach into bordering counties and beyond, pleased to be developing a relationship with sponsors because we are able to highlight and help publicize their enterprises under the leadership of Executive Director them and with many other companies in the through the Safari Under the Stars marketing format. We try to demonstrate Keith Winsten. community,” said Sperando. our appreciation through recognition,” she said. “It was an exciting year for the Brevard “They were the title sponsor last year, too. A range of sponsorship levels with various benefits that reflect the Brevard Zoo,” said Winsten. “Our visitor increase has Karen Davis, our new development director, Zoo’s commitment to highlight its donors are available. To date, the VIP Pegasus come from the surrounding counties and the is doing an incredible job leading the effort to sponsors at the $5,000 level include: Central Florida Hand Center, Disney tourism market. We are experiencing nice build these relationships with businesses Cruise Line, DNC Parks and Resorts at Kennedy Space Center, Four C’s growth, to the point where we are seeing and organizations. We are seeing a lot of new Nursery, Shelter Mortgage, Sperando Family Foundation, and Toyota of almost 40 percent of our guests come from businesses support Safari Under the Stars, Melbourne. outside the county. They recognize that ‘our which is exciting.” “Safari Under the Stars reflects the uniqueness of the Zoo and the fun of the zoo’ is ‘their zoo’ and they are bringing their Holiday Builders and Green Turtle zoo,” said Winsten. “We think it presents great value to sponsors, money that is dollars here.” Market of Indian Harbour Beach are the well invested in the community, because the zoo touches everybody. The Contributing to the Brevard Zoo’s growth event’s presenting sponsors. Holiday is exposure of this event is so positive. The Safari Under the Stars committee has and its ability to fulfill its conservation presenting the VIP reception and Green been very innovative in its approach and that is what you have to do in this mission while adding attractions, which Turtle the “Safari After Dark” party economy and market.” helps drive traffic to the destination, is the following the main event. He added, “People can feel really good that the Zoo is a wonderful steward of longtime community fund–raiser “Safari The entry–level sponsorship for Safari their resources. Their funds are being used effectively. We continue to receive Under the Stars.” Under the Stars is $500, which admits you to additional requests for our education programs in the community as the need The program has consistently raised tens the VIP gathering. It will include food, keeps growing.” of thousands of dollars for the Zoo on an “signature” entertainment, an auction, and For more information about sponsorship opportunities for Safari Under the annual basis. The funding is helping the some surprises. Stars, contact the Brevard Zoo development department at 254–9453.

APRIL 1, 2013 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 11 BBN BREVARD BUSINESS NEWS Space Coast Early Intervention, Revolutions Cyclery ‘Cycle Jam’ set for April 21 at Florida Tech in Melbourne Space Coast Early Intervention Center and Revolutions for those aged 16 and younger is half price, with a paying Riders have the option to fund–raise with incentive prizes Cyclery will host the fourth annual “Cycle Jam for the adult. for the top raisers. New this year is a VIP tent (includes a Kids” on Sunday, April 21. This is a non–competitive ride A “pre–ride jam party” sponsored by Publix Supermar- catered lunch and a message). riders or individuals who through scenic Brevard and parts of Indian River County. ket Charities will take place from 12 to 7 p.m. on April 20 raise $350 will get a cycling jersey. Volunteers can e–mail It will be held at Crawford Greene on the campus of at Broken Barrel Tavern on April 20. [email protected] or call 729–6858 for more information. Florida Tech in Melbourne. Registration opens at 6 a.m. The SCEIC is seeking Cycle Jam riders and volunteers. The SCEIC is a nonprofit therapeutic preschool serving Riders may choose from four distances: English Century Riders can visit www.SCEIC.com for registration details. children both with and without special needs. (100 mile), Metric Century (62 mile), Third Century (33 mile) and a Family Fun (10 mile) ride. The cost to enter is $40 per person before April 21 and Brevard Theatrical Ensemble to perform ‘We Are’ at Palm Bay Library on April 17 $45 on the day of the event. The Palm Bay Library, 1520 Port Malabar Blvd. NE, will host a free performance of the Brevard Theatrical Ensemble The program includes an “Educational Bike Rodeo,” at 7 p.m. on Wednesday, April 17. The program is titled “We Are . . . Women of Courage.” designed to help kids learn the rules of the road and bike BTE cast members Beth Davison, Gail Doscher, Doris Gonzalez, Margaret Pescar and Frankie Rinaldi will offer safety while enjoying an opportunity to practice their portrayals of women — some famous, some not so famous– whose courage and savvy forever changed the lives of others. cycling skills. “We Are” is a show that was first performed in 1990. It has since been seen by more than 200,000 BTE audience The “Family Fun Ride” encourages families to ride members. “We are excited to host this performance,” said Christine Sullivan, who oversees Palm Bay Library. “Lady Gail, together. This escorted ride is great for families with young one of the founders of the BTE, has been a patron of our library for more than 20 years. Our reference staff can’t wait to children. Children too young to ride a 20–inch bike may be see their research in action on April 17. We hope lots of people come to see this show.” pulled in bike trailers or put in child carriers. The entry fee For more information about the program, call Palm Bay Library at 952–4519. :Ÿp» Qp£»– Å» A f£pČ A»f pĮpó\£ø£»– fÅpø »ÅČ øŸÅĭ ópøĞ­Čø ƒAøČ p»ÅĞ–Ÿá TļĒŶ¼ĉ pƒÅóp A»f AƒČpó v ¢ £ÛÅö ČópAȵp»Čø V¼ńşùŒń We go where you go.

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Barbara C. Wall Medical & Henderson Southeast CorporaƟon Broker/Owner/PresidentBarbara Wall Development * Ownership * Leasing * Management * AcquisiƟon [email protected] Uniforma martEMT Supplies Hendeson Group www.BarbaraWall.com pick up BBN 3/18/13 Medicalpick &up EMT BBN Supplies new ad emailed Uniforms  Shoes  Accessories 3/18/13 Michael S. Ullian, CCIM, SIOR, Vice President 2000 Highway AIA, page 3 Melbourne Shopping Center Indian Harbour Beach, FL 32937 321Ͳ676Ͳ2424 x 17 / hendersonsoutheast.com Bus 321-308-0335 Fax 321-768-1899 1387 pageS. Babcock 3 Steet FULL COLOR Cell 321-749-2444 TollFULL Free 800-709-7600 COLOR 1800 Penn Street, Suite 11, Melbourne, Florida 32901 676-0000 A Licensed Real Estate Brokerage $QLQGHSHQGHQWO\RZQHGDQGRSHUDWHGPHPEHURI3UXGHQWLDO5HDO(VWDWH$I¿OLDWHV,QF BREVARD BUSINESS NEWS / 12 Call Adrienne Roth at 321-951-7777 for Advertising Information APRIL 1, 2013 BBN BREVARD BUSINESS NEWS Sams House on Merritt Island announces its schedule of community programs for April — ‘Wildlife Month’ Sams House at Pine Island on North Tropical Trail on l “Guided Hike” — Saturday, April 27, 2 to 3:30 p.m. tion Area off Pine Island Road by horseback. Reserva- Merritt Island has announced its schedule of events for Enjoy the beautiful palm hammock on this one–half tions and payment are required. Call Donna Hakanson, April, “Wildlife Month.” mile–guided hike where participants will look for Desert Acres Stables owner, at 759–1605. The 90–minute The programs are offered free of charge to the evidence of the wildlife that abounds on Pine Island. rides are $50. community. l “Historic House and Cabin Tour” — every Thursday, l “Brevard Wildlife Corridor Expedition” — April 6– l Story Hour: “Raccoon at Clear Creek Road” — 3 to 3:30 p.m. 21; Sams House at Pine Island is featured on several Saturday, April 6, 10 to 11 a.m. Staff members will read l “Pine Island Horseback Trail Rides” — Sunday, trips. For more details, visit www.facebook.com/ the story and use puppets to introduce children and their April 14, 21 and 28. Explore the Pine Island Conserva- ExpeditionBrevard. parents to a day in the life of a wild–raccoon family. Participants will make and take raccoon puppets after the story. Local Not Quite Right Comedy Improv Troupe to perform at the Henegar Center l Story Hour: “Monarch Butterfly of Aster Way” — The Space Coast’s own Not Quite Right Comedy Improv Troupe will be performing on the stage and in the classroom Saturday, April 13, 3 to 4 p.m. Staff members will read at the Henegar Center for the Arts in downtown Melbourne. NQR’s rapid–fire improv comedy will entertain audiences the butterfly book and use puppets to teach children and for two shows at 8 p.m. on April 19 and 20, in “Upstairs at the Henegar.” Those interested in trying their hand at this their parents about these amazing creatures. unscripted, fast–paced humor can sign up for the NQR Improv Academy opening the following week. l “Bald Eagles” — Saturday, April 20, 10 to 11 a.m. Al “I used to teach improv years ago, and in the last year started offering occasional Saturday workshops,” said Jessica McKinley, volunteer with the Merritt Island National Taylor, NQR founder. “But it didn’t seem like that was enough. So I’ve opened the Improv Academy to fill that need” in Wildlife Refuge, will give a presentation on our national the market for this type of instruction. bird, followed by a short hike to the active eagle nest– The academy will give students ages 16 and up the opportunity to learn beginning improv and free play through viewing area. regular “drop–in classes” or to sign up for Level 1 of the academy with the goal of becoming an improvisational artist l “Fun Facts About Indian River Lagoon Fish” — and eventually joining NQR on stage. Friday, April 26, 3 to 4 p.m. Land Manager Scott Taylor The first drop–in class will be held from 7 to 9 p.m. on April 22 at the Henegar Center. Registration at will discuss the nearly 400 fish species in the Indian www.jessicataylorproductions.com is $10, or participants may pay $15 at the door. Class size is limited to 25 students. River Lagoon. Level 1 of the academy is from 7 to 9 p.m. beginning April 29 and will run for a total of six consecutive Mondays, also l “Animal Baby Shower” — Saturday, April 27, 10:30 at the Henegar. Registration for these classes is $155 online or $175 at the door. Class size is limited to 16 students. a.m. to 1 p.m. Help the Florida Wildlife Hospital Tickets to the NQR show are $15 and may be purchased through the Henegar Center Box Office at 723–8698 or at celebrate 40 years with an Animal Baby Shower. Bring www.henegar.org. in donations for the center and meet the “Animal “I’m really excited about the future of acting and improvisation in the community,” said Taylor. Ambassadors.” Check our Facebook page for a list of “Improv is an art form all its own and can be very beneficial to those wanting to hone their acting skills or people items needed by the hospital. who just want to become comfortable in their own personal interactions and public speaking.”

Sixth Annual Portraits of Possibilities Protraits of Possibilities Astronaut hall of fame Join us for “An Evening in China” Friday,new April ad 26, emailed2013 at 6 p.m. new ad emailed Eau Gallie Civic Center at 1551 Highland Avenue

Eau Gallie Arts District, Melbourne

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For tickets or sponsorships, call 321-752-3170 or visit www.chsportraitsofpossibilities.com

CHILDREN’S HOME SOCIETY OF FLORIDA, REGISTRATION #CH180, IS REGISTERED WITH THE STATE OF FLORIDA UNDER THE SOLICITATION OF CONTRIBUTIONS ACT, 1991. A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING TOLL-FREE (800-435-7352) WITHIN THE STATE. REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL OR RECOMMENDATION BY THE STATE.

APRIL 1, 2013 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 13 BBN BREVARD BUSINESS NEWS UCF’s Procurement Technical Assistance Center helps area company gain key government certification, grow its revenues ORLANDO — Morris and Associates Chief Executive Officer Ellen Yarckin had built a terrific company that was a great candidate for doing government contract work. She DIDUL knew the contracts were out there. And the only barrier standing in the way of winning XQGHUWKH more of them was a certification to help her compete better for those contracts. But she wasn’t being approved for that government certification and she didn’t understand why. Morris and Associates is a Lake County, Fla., woman–owned business specializing in cost–effective infrastructure rehabilitation. The company provides cost–effective, non– invasive solutions for repairing and cleaning leaky water and sewage systems. It restores WDUV existing water–system infrastructure elements to new, watertight, corrosion–resistant conditions, and provides clean groundwater, which helps protect the environment. 6 The firm’s client list is comprised of municipalities, government agencies and large commercial enterprises. Morris and Associates crews have completed projects in Florida, Georgia, Alabama, North and South Carolina, Tennessee and Texas. And the client list TITLE SPONSOR keeps growing, she said. Yarckin became the majority owner of the company and took the helm in 2011 after deciding to follow her lifelong passion of “protecting the environment” by helping ensure the availability of clean water for the community–at–large. Larry Morris, an expert in utilities and general construction, had founded the company in 2003. From day one, it was clear to Yarckin that the company’s growth potential was significant. Brevard Zoo As CEO, the challenge for Yarckin was to determine the best ways to realize that growth potential. When she learned that government agencies sponsor Woman–Owned PRESENTING SPONSOR Business Enterprise (WBE) programs that help woman entrepreneurs compete for contracting opportunities, she got to work submitting certification applications. pick up BBN She submitted her first application to Orange County but she was “disappointed and disillusioned” to learn that her certification application had not been approved. So she 3/11/13 decided to appeal the decision. But before she did, Yarckin sought assistance from the page 14 Procurement Technical Assistance Center (PTAC) in the Small Business Development SPONSORSHIPS NOW AVAILABLE! Center at the University of Central Florida. PTAC’s Derek Hudson met with Yarckin and assisted her in developing a strategy that would help guarantee certification approval. Hudson, as a former U.S Navy supply corps officer and consultant on state of Florida projects totaling more than $700 million, is no FULL COLOR “stranger to government language and processes.” 6$785'$<$35,/ Together, they determined that the next Morris and Associates’ certification applica- tion would require additional substantiating documentation and greater clarity about how Enjoy a Night of Enchantment the application met and exceeded the certifying agency’s policies and requirements. Having reviewed each of the areas of concern expressed by the county’s certification at Brevard’s Most Stellar Fundraising Event review board and helped Yarckin methodically address each issue in writing, he also coached her regarding how to present her case at an upcoming review board meeting at which she would actually make an appeal presentation to board members. Ellen Yarckin ‡Scrumptious Hors d’ oeuvres and Tantalizing Libations walked in prepared, polished and with confidence and gained unanimous board approval. Morris and Associates is now a certified woman–owned small business with several ‡Delectable Dinner by Carrabba’s municipal governments as well as a certified Disadvantaged Business Enterprise (DBE) with the state of Florida. ‡Live Music and Dancing Under the Stars “Thank you so much for taking the time to meet with me to go over my WBE applica- tions,” Yarckin wrote to Hudson and the Procurement Technical Assistance Center. “You ‡Raffle Walk with Spectacular Prizes answered all of my questions and took the time I needed to master the process. I appreci- ate all your help and guidance in contract negotiations. You have helped me change the ‡Exciting Live Auction way I approach and prepare for a business meeting and, because of your help, I landed additional contracts.” ‡Win a Trip to Chicago with Behind-the-Scenes Tours of Almost immediately after receiving assistance from PTAC, Morris and Associates revenues increased by 15 percent, she said. Overall company growth for the year 2012 was the Iconic Lincoln Park Zoo and Shedd Aquarium more than 100 percent. Also, since following Hudson’s guidance, Yarckin has applied for and received her DBE certification with the Florida Department of Transportation and ‡“Zoo Baby” Naming and a Host of other Surprises! her SBA Woman–Owned Small Business certification with the federal government. When asked about her experience with the SBDC at UCF’s PTAC, Yarckin said, “The SBDC is an amazing resource that we are very lucky to have in Central Florida. It is 7R6SRQVRUFDOO[ comprised of a group of successful people who have decided to give back to community. It RUHPDLO(%RX\VVRX#EUHYDUG]RRRUJ is worthwhile to check out this resource to get advice on all aspects of business. And best of all — it is free!” %UHYDUG=RRRUJq1:LFNKDP5RDG0HOERXUQH)/ For more information, visit www.SBDCorlando.com.

BREVARD BUSINESS NEWS / 14 Call Adrienne Roth at 321-951-7777 for Advertising Information APRIL 1, 2013 BBN BREVARD BUSINESS NEWS Palm Bay’s Jim Hamor honored in Tallahassee as the Florida Career Firefighter of Year for his ‘heroic actions’ No minimum balance Palm Bay Fire–Rescue Lt. Jim Hamor has received the highest recognition for career requirements & NO monthly firefighters in the state of Florida. Hamor was named Florida Career Firefighter of the Year for 2012. maintenance fees! Plus, He accepted the award at a special ceremony in Tallahassee and was recognized by the governor and cabinet during a regular meeting. . Hamor was accompanied by his wife, Andrea, Palm Bay Fire Chief Jim Stables, and FREE eBranch (online banking) several of his colleagues. Hamor was selected from a pool of dozens of nominations . FREE eStatements (required) representing thousands of firefighters throughout the state. . FREE mobile deposit¹ Stables nominated Hamor for his “heroic actions” in July of 2012 when he put himself in harm’s way to save the life of a woman in distress. . FREE text balance & “It was this action among many others that stood out as a shining example of what Open a transfer² true character is all about,” Stables said. “Lt. Hamor epitomizes the fire–rescue commit- . ment to always do the right thing.” FREE mobile app for During the award presentation State Fire Marshal and Chief Financial Officer Jeff iPhone & Android Atwater read an account of Hamor’s heroic actions. E RE . Over 50,000 FREE ATMs On July 22, 2012, at approximately 7:30 a.m. Lt. Hamor was heading home after FREEF completing his shift. While driving on Babcock Street near Port Malabar Boulevard, Lt. Hamor noticed a slow–moving vehicle. The vehicle was heading south toward him. Lt. Call us or stop by to Hamor glanced at the driver and noticed she appeared to be in distress. The vehicle TD Bankopen an account today! continued southbound and crossed the median into oncoming traffic. At that time, Lt. Checking Hamor turned around and positioned his vehicle in front of hers in an attempt to get her to stop. Celebrating Once he stopped the vehicle, he found the driver unconscious and barely breathing. Firefighter Matthew St. Pierre, who was also on his way home, pulled up to render aid. and receivenew ad emailed The woman stopped breathing and the two firefighters immediately began CPR while an off–duty police officer controlled traffic in the area. Lt. Hamor notified emergency dis- yea patchers to send rescue units. The woman was stabilized, transported to the hospital and * rs survived what appeared to be a heart attack. FULL COLOR “For his selfless and decisive action many lives were saved that day as well as that individual,” Atwater read. “For this reason Lt. James Hamor is being recognized as Florida’s Career Firefighter of the Year and we thank him for his service.” $60! Hamor began his career with Palm Bay Fire–Rescue in February 1988. He rose to the rank of driver engineer in December 1996 and to the rank of lieutenant in September MK-BBN60 321.690.2328 ccuFlorida.org 2007. Hamor serves on the Technical Rescue Team and is “always available to mentor *New members receive a $60 bonus after 60 days if the account is in good standing, has a minimum direct new paramedics.” deposit of $100 monthly, and eStatements. FREE Checking does not offer overdraft protection. It receives no His personnel jacket contains numerous letters of commendation by citizens, supervi- dividends and has no minimum balance requirements or monthly service fees. ¹Registration is required for mobile sors and city officials. He is also an adjunct professor at Brevard Community College’s deposit. ²Text balance & transfer fees may apply depending on your wireless carrier. Check your wireless plan. Institute of Public Safety on the Melbourne campus, where he has taught medical first Membership share account with a one-time fee of $5 is required. Membership is available to Brevard, Orange, responder and EMT and paramedic lab, clinical and lecture classes since 2008. Osceola, Indian River, Volusia, & Polk County residents. Federally insured by NCUA. In September 2012 the Palm Bay Fire–Rescue Department honored Hamor with its Medal of Valor and a Life–Saving Award for his actions during this incident. According to Hamor the most rewarding part of that ceremony was the unexpected presence of the patient and her family and their heartfelt thanks. “Lt. Hamor is just one of the many reasons why Palm Bay is such a great place to call home,” said Palm Bay Mayor William Capote. “We are so proud of him and appreciate all he, and of all the men and women who dedicate their lives to public safety, do on a daily basis to serve our citizens. That is what we are all about.”

Brevard Rescue Mission to host luncheon Brevard Rescue Mission will host its fourth annual “Women Who Care Share” ladies’ luncheon from 11:15 to 1 p.m. on Friday, April 19, at the Hilton Melbourne Rialto. The event will highlight the work of the mission, which is to break the cycle of homelessness by providing homeless women with children housing and resources, which “enables them to achieve self–reliance in one to two years.” Stacia Glavas, the founder and CEO, will also share a testimony from a former client who has achieved self–sufficiency. Because this is a benefit for the women and children of Brevard Rescue Mission, guests will be asked to make a donation during the luncheon. Event sponsorships are also available. RSVP to Ginny Whitley at 482–9596 or e–mail [email protected]. Further information can be found at www.BrevardRescueMission.org.

APRIL 1, 2013 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 15 BBN BREVARD BUSINESS NEWS Ascension Catholic School to host Camp Invention in June; weeklong summer day program for youngsters Invent Now Inc., a nonprofit organization dedicated to imaginative play. Since Camp Invention’s inception, the program has honoring and fostering invention and creativity, has Even if a child has participated in Camp Invention in grown to include more than 1,200 school partnerships in announced that its nationally acclaimed Camp Invention the past, he or she “will benefit from new adventures 49 states. In 2012, more than 77,000 children partici- summer program is returning to Melbourne for 2013. throughout the week.” pated nationwide. The camp is a weeklong summer day program for To register a child for these programs or to learn more The U.S. Patent and Trademark Office continues to children entering grades one through six, created in about Invent Now programming, visit support Invent Now’s mission to inspire creativity and partnership with the National Inventors Hall of Fame www.campinvention.org or call (800) 968–4332. inventive thinking in children of all ages. and the U.S. Patent and Trademark Office. The program engages children to discover their own Central Florida Chapter of JDRF to host its annual Brevard ‘Walk to Cure Diabetes’ innate creativity and inventiveness through hands–on science, technology, engineering and math content. Walkers have already started preparing for Saturday, April 6, as they begin to raise funds for research to find a cure “Based on feedback from the country’s finest school for diabetes and its complications. districts, Camp Invention has earned a reputation as a Walkers from all across Central Florida will come together at Lori Wilson Park in Cocoa Beach with the goal to raise leader in high–quality summer programming,” said more than $153,000, with this year’s theme of “Mission: Possible.” Michael Oister, chief operating officer for Invent Now. “This is such a great opportunity for the community to come together to raise money and awareness,” said JDRF “This has helped the organization grow to a national Board of Directors President Joseph Ranaldi. “Diabetes has a huge impact on many Central Florida families. Insulin is program serving over 77,000 children. Parents tell us a necessity, not a cure.” Camp Invention improves their child’s outlook on Registration begins at 8 a.m. with the 5K starting in the “Memory Mall” area at 9:30 a.m. Walkers are asked to learning and increases their child’s interest in using register at www.jdrf.org/centralflorida. science to solve problems.” “We never lose sight of our ultimate goal to remove T1D from our lives forever,” said JDRF Director Martin Ascension Catholic School will host Camp Invention Bernstine. “However, along the path to a cure we are inspired by the many achievements toward the treatment and during the week of June 17 and June 21. This year’s prevention of this disease. The outpouring of support and commitment of people enables JDRF to continue funding program is “Geo–Quest,” which features the “I Can cutting–edge research.” Invent: Launchitude” module, where children combine The Walk to Cure Diabetes is supported by many local companies and in–kind donors. The event will feature a physics and re–engineered household items to create the “great day of family fun and entertainment” and diabetes–related vendors. ultimate “Duck–Chucking Device.” JDRF was founded in 1970 by the parents of children with Type 1 diabetes, a disease that strikes children, adoles- Each day children rotate through integrated modules cents, and adults suddenly, makes them insulin–dependent for life, and carries the constant threat of devastating that employ creative thinking to solve real–world complications. Since its inception, JDRF has provided more than $1.6 billion to diabetes research worldwide. More than challenges. Children learn vital 21st century life skills “80 percent of JDRF’s expenditures directly support research and research–related education.” For more information, such as problem–solving and teamwork through visit www.jdrf.org or call (407) 774–2166.

Melbourne Central Catholic High School cordially thanks the many volunteers and benefactors who made our 2013 green & gold gala a success.

Honorary Chairpersons Chairpersons Donna & Michael McLaughlin, MD ‘76 FreddieMCC & Mike Erdman Kim & Ken Vilardebo green & gold gala benefactors new ad emailed Classroom Technology Sponsors Media Center LapTop Lab Sponsors Classroom iPad Sponsors Anonymous Church of Our Saviour Dr. & Mrs. Martin Avalos Nelson Engineering/Ms. Carolyn Seringer Ascension Catholic Community Gator Chrysler DodgeBlack Jeep/Mr. and Joe Kelly whiteBankFIRST if possible Notre Dame Club of Melbourne Mr. & Mrs. Michael Burke Health First Medical Group Browning’s Pharmacy & Health Care, Inc. Our Lady of Grace Catholic Community J.P. Donovan Construction, Inc Holy Name of Jesus Catholic Community Ms. Mary Anna Brushe Our Lady of Lourdes Catholic Community Melbourne Terrace Rehabilitation Center Msgr. David P. Page Certified General Contractors, Inc. Riverside Animal Hospital/ St. John the Evangelist Catholic Community Dr. & Mrs. José Reilova Curri Properties Rebecca Colombo, DVM Three-W International Divine Mercy Catholic Community Robinson Insurance Inc./ Mr. & Mrs. Tony Ginevra Mr. & Mrs. Frederic Robinson Dr. & Mrs. Michael Greene Mr. & Mrs. George Santiago special thanks to Mr. & Mrs. John McGinty Rev. Francis X. J. Smith Mr. & Mrs. Campbell McKegg State Farm/Mr. & Mrs. Eric Ponce Pat Amedee & Sandpiper Florist for the beautiful decorations Dr. & Mrs. Michael McLaughlin ‘76 The Sun Shoppe Café/Mr. & Mrs. Long Do & The Black Tulip for the fabulous dinner Melbourne Architectural Millwork Company/ Volk Law Offices, PA Mr. & Mrs. Tom Soyk Mr. Ron Young

BREVARD BUSINESS NEWS / 16 Call Adrienne Roth at 321-951-7777 for Advertising Information APRIL 1, 2013 BBN BREVARD BUSINESS NEWS Southeast Building Conference to celebrate 35th year with new format and venue at Orange County Center ORLANDO — The Florida Home Builders Associa- laboratory” for builders and consumers with a keen winners on Saturday evening, July 13, at the Rosen tion–sponsored Southeast Building Conference (SEBC) interest in Green building and energy–efficiency. Centre Hotel. will celebrate its 35th anniversary this year and is The Aurora Awards, the premier building–industry For more details, visit www.sebcshow.com and marking the occasion with changes that it hopes will keep design competition in the Southeast, will honor its www.TheAuroras.com. the show “vibrant and relevant for years to come.” For the first time, the event moves into the new South Hall of the Orange County Convention Center, giving Charity benefits from cookbook sales; IRCC organization helps veterans transition exhibitors and delegates a fresh venue for the vast array VIERA — An idea of two retired military wives has culminated in $6,702 in donations for the Veterans Transitional of building–industry products and services to be displayed Facility in Melbourne, which provides housing for homeless veterans. at the July 11–13 show. Nancy Carroll and Judi Bickmore of Indian River Colony Club in Viera, produced and printed the $11 “Simply Soup” To make sure exhibitors get maximum attention, this cookbook, with sponsorship by the Indian River Chapel Foundation and recipes by IRCC Sous Chef Kathy Green. year’s show schedule has set aside designated hours (12 to On March 6, the pair presented checks from the cookbook sales and a recent golf tournament to Audra Leary, director 3 p.m. each day) for homebuilders, remodelers, and allied for the Melbourne facility that has housed 40 veterans and family members so far this year. IRCC is a fully maintained construction–related professionals to tour the displays. and gated golf–course community of nearly 800 homes on 453 acres in Viera. There will be specialty pavilions featuring “Hurricane Leary said she was “overwhelmed by the generosity” shown by the residents of IRCC, which began as a retirement Alley,” “Green Building,” and “Masonry.” The Florida destination for military officers. “We’ve seen so much support from that community. Several of their clubs have helped Department of Community Affairs sponsors the hurri- us with clothing, furniture, housewares and even a generator, but the magnitude of this last donation caught me off cane–mitigation displays while the Florida Masonry guard. We feel really honored,” she said. Association presents exhibits as part of its co–location The goal of the Veterans Transitional Facility, which is affiliated with Vietnam & All Veterans of Brevard, is to partnership with SEBC. transition homeless veterans, some with families, into a stable housing situation. As the “only major building industry trade show in the “We have a veteran with a spouse and four children who just moved into permanent housing,” said Leary. “Their South this year,” SEBC expects to draw a “large audience entire kitchen has been outfitted with donations from IRCC. We’re just so grateful.” to its world–class educational programs.” The program Visit www.IndianRiverColonyClub.com or call (877) 298–8124 for more details about the program. The Veterans will include all 14 hours that Florida contractors need to Transitional Facility is located at 700 East Fee Ave. The phone number is 409–8167. achieve their continuing–education requirement. Top key elements of SEBC over the years — the New Morgan elected chairman of commission Southern Home and the Aurora Awards — will remain Joseph Morgan, a former mayor of Cocoa Beach, was recently re–elected chairman of the Brevard County Historical staples of the show experience. Commission. The announcement was made by Michael Boonstra, director. Also elected were Bob Swenson, first vice The New Southern Home is being built by Nathan chairman, and Roz Foster, second vice chairperson. Dan Reiter was appointed to the Historical Commission by Brevard Cross of NWC Construction Inc., and will be a “living County Commissioner Chuck Nelson.

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BREVARD BUSINESS NEWS / 18 Call Adrienne Roth at 321-951-7777 for Advertising Information APRIL 1, 2013 BBN BREVARD BUSINESS NEWS PIRTEK USA Continued from page 1 was named director of training before heading up franchise “We had 100 percent attendance among the franchise 1.2 million people. We have one location and are looking development in 2002. owners,” said Karin Ferretti, PIRTEK’s franchise– for another. In general, we have a lot of territory to grow “They started the business with a couple of vans development administrator. “We start off each franchise the franchise in Florida. We’re not in West Palm Beach, visiting job sites. When hydraulic hosing breaks down, conference with a vendor showcase. It’s a huge opportunity Fort Lauderdale, or Miami.” typically you have to go to the OEM (original equipment for the vendors to get in front of all of our franchise owners MSAs, regions of 500,000 or more people, are defined by manufacturer). We changed that.” at one place and one time.” the U.S. Office of Management and Budget and used by PIRTEK’s trained technician goes to the job site with all The conference included roundtable sessions and the U.S. Census Bureau for statistical purposes. the tools to do the work, said O’Kane. “He takes the hose meetings, and an awards dinner, she said. “The format In Brevard County, where more than a half–million off and manufacturers a new custom–built high–pressure presents a great opportunity to share ideas. The people live, PIRTEK has one location. “In Brevard, the hose assembly. Some of these are 2, 3, 4 and 5 psi (pounds takeaways include the learning experiences gained from name is known because we have been here for 15 years per–square inch). It’s not something you can buy from a colleagues.” offering service. Most of the companies that deal with hose big–box home–improvement store. This is very specialized As a franchisor, O’Kane said PIRTEK looks for or hydraulics know our brand.” equipment.” businesspeople who want to build a team and not “stand PIRTEK, a private, 33–year–old company, is “a PIRTEK franchise operators run their business from a behind a counter. We want our franchise owners to focus household name in Australia,” he said. The company 2,500– to 3,500–square–foot Hose Service and Supply on their community and the potential for business. So started franchising in 1985. Center. The industrial space also supports a fleet of vans, more than anything else, they are going to be out network- “In Australia and the UK you cannot buy a PIRTEK said O’Kane. “We are usually located close to industrial– ing and building relationships, and nurturing their franchise unless it’s an existing one. We are sold out. And supply businesses such as W.W. Grainger or Fastenal.” employees.” that will happen in the U.S., but it’s going to take some The franchise owner starts his business with three vans PIRTEK is not positioned in a high–visibility franchise time,” said O’Kane, whose company competes in the and a leased building. The company’s “turnkey system” business but offers wide opportunity to build wealth, he British Touring Car Championship with its Honda provides them the opportunity to open their doors on the said. Civic NGTC entry. first day of business with a fully equipped hose service “The hose and fittings business is not glamorous. But The company’s growth is detailed in the 34th annual center, mobile–service units, and trained employees, said you can be home on weekends with your family and enjoy 2013 “Entrepreneur Magazine Franchise 500 Rankings.” O’Kane. vacations. It’s about quality of life. And, you can actually PIRTEK made a substantial climb, to the No. 260 spot on “The owner has everything to launch the venture, influence how big you grow the enterprise. This is a the list. In 2011, the company was No. 389. PIRTEK has including business cards in their pocket.” repeat–business venture. jumped 129 spots in three years. The five–person team includes an operations manager An expanding number of PIRTEK owners have more Only companies that supply full franchise–disclosure who works alongside an administrator, who handles than one franchise location, he said. documents verified by “Entrepreneur” are eligible for receivables and payables. “We tell the franchise owners Businessman Jim Lager of Dallas, Texas, recently listing consideration. The magazine uses a mathematical they are going into business for themselves, but not by started with one PIRTEK franchise and now owns five in formula that considers financial strength, stability, growth, themselves,” he said. that region of the country. He was a top producer with a and size of the franchise system. The total PIRTEK investment is around $500,000. national tool franchise and had a fleet of trucks before his “While reviewing the Franchise 500 listings, I noticed “There are franchises you can buy for $5,000 and you can association with PIRTEK. that many systems, including some very well–known anticipate getting a return based on that amount of “Jim came across us selling to one of our franchises in brands, had lost many franchise or company–owned units investment. We are not the most expensive franchise and Dallas,” said O’Kane. “He joined us in 2010. By the end of during the difficult years,” said O’Kane. we are not the cheapest.” 2012, he had 10 trucks and opened his second PIRTEK “For PIRTEK, the light started to shine through in 2011 O’Kane said the majority of PIRTEK owners are “age store. He now has 14 trucks on the road providing service and our system was able to enjoy a very strong 2012. We 45–plus” and have worked as middle to senior corporate in the Dallas–Fort Worth region.” are now seeing candidates who are interested in franchis- executives and managers. “They have sound business– In the U.S., PIRTEK has grown to 41 individually ing, having confidence again knowing it’s a great time to management, people–management, and financial– owned locations. start a business. Lending is becoming more available to management skills. They want to build an enterprise, “With the population size and geography that we are new entrepreneurs, which will help us focus again on unit build equity in a business.” dealing with in the U.S., we are probably looking at 300 to growth and building the PIRTEK brand.” He said the type of individual who is attracted to 400 locations over the long–term development of the PIRTEK USA is listed on the U.S. Small Business PIRTEK is the “franchise entrepreneur,” as opposed to company. So there is much untapped territory for us,” said Administration registry and has relationships with someone who embraces the business–startup undertaking. O’Kane. “preferred” status SBA lenders. “They are looking for a proven system and do not want PIRTEK stands for Pirelli Technology. Pirelli of Italy O’Kane said the recession forced his franchise owners to to create a business from scratch. And this is what we manufactures PIRTEK’s products but has no ownership or look beyond the construction industry, “which has always offer. As a franchise owner, you have a building, your sign involvement in the company, said O’Kane, adding that been low–hanging fruit for us.” is on the door, your shop is outfitted, your office space is PIRTEK also has no ownership or investment in Pirelli. “One of the things we really stress to our owners is outfitted, you have marketing materials, vans ready, and “It’s strictly a value proposition. There is no ownership work hard to diversify the business in order to have heavy people hired and trained.” in either direction. There is no other relationship except for receivables spread across hundreds of companies.” New franchisees receive three weeks of training at the the fact that they supply our product. To this day, our He said PIRTEK franchise owners pursued that goal Rockledge facility. PIRTEK also provides several weeks of product still comes out of Italy. Even though PRITEK was during the five–year downturn. on–site support when a center is opened, in addition to started in Australia, it went all the way to Italy to source “They really did a fantastic job getting into municipali- ongoing assistance from the company’s regional franchise– Pirelli. Everybody knows the Pirelli name is synonymous ties, manufacturing facilities, and other industries. As the support representatives. with quality,” said O’Kane. construction pie got smaller and smaller, the other In early March, PIRTEK owners from around the His company typically targets a population base of industries started to grow for us. Now, construction is nation came to Brevard County. The company hosted its 500,000 people per PIRTEK franchise. starting to come back in many communities. We are 15th annual Franchise Owner Conference and Vendor “For example, in the Atlanta MSA of 4 million people, looking forward to that growth engine again. We’re upbeat. Expo at the Crowne Plaza Oceanfront Resort & Spa in we have three locations. But we could ultimately end up We think it’s going to be a very good year for PIRTEK Indialantic. with seven or eight locations there. Jacksonville’s MSA is franchise owners,” said O’Kane. APRIL 1, 2013 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 19 Reserve your seat today! Space is limited.

Titusville Chamber of Commerce 2000 S. Washingon Avenue, Titusville Thursday, April 4 at 2 pm Holmes Regional Medical Center 1350 S. Hickory Street, Melbourne Tuesday, April 9 at 2 pm (Auditorium A) One Senior Place 8085 Spyglass Hill Rd., Viera Are you new to Tuesday, April 16 at 10 am Viera Hospital Medicare? 8745 N. Wickham Road, Melbourne Wednesday, April 17 at 5:30 pm The Knowledge Exchange 5151 Babcock Street NE, Palm Bay Step this way! Thursday, April 25 at 9:30 am There are a lot of options for Medicare coverage. But the answer to fi nding a Medicare Advantage plan Call toll free 1.877.904.4909 that’s right for you is just a short step away. Join us at a FREE Health First Health Plans seminar, and: (TDD/TTY relay 711) Weekdays 8 am–8 pm, Saturdays 8 am–noon UÊ Learn about the Medicare star ratings and why they’re important UÊ Compare extra benefi ts for services Medicare doesn’t cover UÊ Enjoy benefi ts you can use day in and day out to improve your health, like a fi tness center membership included at no extra cost www.HealthFirstHealthPlans.org Y0089_EL3250 CMS Accepted 01132013 Health First Health Plans is a Medicare Advantage organization with a Medicare contract. The benefi t information provided is a brief summary, not a complete description of benefi ts. For more information, contact the plan. Limitations, copayments, and restrictions may apply. Benefi ts, formulary, pharmacy network, premium and/or co-payments/co-insurance may change on January 1 of each year. A sales person will be present with information and applications. For accommodation of persons with special needs at sales meetings, call toll free 1.877.904.4909 (TDD/TTY 711).