The Assessment of Customer Response on Electronic
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THE ASSESSMENT OF CUSTOMER RESPONSE ON ELECTRONIC BANKING SERVICES IN TANZANIA A CASE STUDY OF BANK OF AFRICA (BOA) GRACEANA PAUL MIHAMBO Master Degree in Information Technology in Project Management (IT-Project Management). 2020 THE ASSESSMENT OF CUSTOMER RESPONSE ON ELECTRONIC BANKING SERVICES IN TANZANIA A CASE STUDY OF BANK OF AFRICA (BOA) BY STUDENT NAME; GRACEANA PAUL MIHAMBO A dissertation Submitted in Partial Fulfilment of the Requirements for the Award of the Master Degree in Information Technology in Project Management (IT-Project Management). 2020 CERTIFICATION The undersigned certifies that he has read and hereby recommend for acceptance by the College of Business Education a Dissertation titled “Assessment of customer response on electronic Banking services in Tanzania, A case study of Bank of Africa” in partial fulfillment of the requirements for the award of a Master’s degree in Information Technology in Project Management (IT-Project Management) of College of Business Education. _________________________________ (Supervisor`s Name) __________________________________ (Supervisor`s Signature) Date: __________________________________ i DECLARATION AND COPYRIGHT I, Graceana P. Mihambo, declare that this dissertation/thesis is my original work and that it has not been presented and will not be presented to any other higher learning Institution for a similar or any other academic award/s. Signature ____________________ Date _____________________ © This dissertation/thesis is a copyright material protected under the Berne Convention, the Copyright and Neighbouring Rights Act of 1999, and other international and national enactments, on that behalf, on intellectual property. It may not be reproduced by any means, in full or in part, except for short extracts in fair dealing, for research or private study, critical scholarly review or discourse with an acknowledgment, without the written permission of the College of Business Education ii ACKNOWLEDGEMENTS I thank the Almighty God for granting me good health to accomplish this task. He has given me the strength to accomplish this work. I extend my sincere gratitude to my supervisor Dr. Ntimbwa, M.C for the role he played in supervising me tirelessly throughout this work. Despite his tight schedule at the College of Business Education (CBE), he has been close to my concern and helpful whenever I needed his assistance and he has encouraged me to focus on accomplishing this work. His expertise in building information and his commitment to the research was a significant influence in shaping many of the concepts presented in this research report. I would like also to acknowledge people who, in one way or another have supported me in accomplishing my research report. The heartfelt thanks should reach the Bank of Africa staff, customers, and management for their support during my study. It is not possible to mention everyone here, but the few mentioned here are truly representative of the others. May God bless all for the entire support. I would like to acknowledge my Friend and Classmate Bakisi Mathias for his endless support and encouragement throughout my studies Many thanks to my family as well for their support during my studies especially my daughter Gabriella as she is the reason and strength for me to accomplish this report. iii ABSTRACT We have witnessedthe rapid growth of E-Banking Services worldwide and Tanzania has not been left behind. Most Banks in Tanzania have been marketing different innovations in banking products mostly in E-banking services to ensure the availability of Bank services 24/7 to their customers.The main purpose of the study was to assess customer response to E-Banking services in Tanzania. The study was conducted at the Bank of Africa Tanzania branch networks. The sample size of 66 respondents which included Bank customers, Head Retail Banking, Branch Managers, Customer Service Managers, Projects Managers, E-Banking Officers, E-banking Managers, IT Security, and Operations Managers were selected, and Questionnaires and interviews were used to collect data. Findings suggest that customers are aware of E-banking services offered by the Bank.The study found that the use of online banking systems such as ATMs, credit cards (electronic payment systems) was infrequent and majority preferred using bank teller services to withdraw and deposit cash. Also, the study shows that all business owners perceived cash as a safer and cheaper option for many transactions. Business owners reported as well that if customers demanded debit card, mobile, or online transactions in the future, they would invest in infrastructure supporting these services transactions. Finally, the study reveals that e-banking needs to increase the complexity/effectiveness of the processes and supporting technological infrastructure whilst ensuring significant controls are capable of minimizing risks associated with services. In conclusion, Education and marketing of E-banking products services should be encouraged in the bank iv to attract more customers and maximize utilization to have more cashless transactions in Tanzania. v TABLE OF CONTENTS CERTIFICATION .............................................................................................................. i DECLARATION .............................................................................................................. ii ACKNOWLEDGEMENTS ............................................................................................. iii ABSTRACT ...................................................................................................................... iv TABLE OF CONTENTS .................................................................................................. vi LIST OF TABLES ............................................................................................................ ix LIST OF FIGURES ........................................................................................................... x LIST OF ACRONYMS AND ABBREVIATIONS .......................................................... xi CHAPTER ONE ................................................................................................................ 1 1.0 INTRODUCTION .................................................................................................. 1 1.1 Background of the Study ..................................................................................... 1 1.2 Statement of the Problem .................................................................................... 5 1.3 Research Objectives ............................................................................................ 6 1.4 Research Questions ............................................................................................. 7 1.5 Significance of the Study .................................................................................... 7 1.6 Scope of the Study ............................................................................................... 7 CHAPTER TWO ............................................................................................................... 9 2.0 LITERATURE REVIEW........................................................................................ 9 2.1 Introduction ......................................................................................................... 9 2.2 Definition of the Key Terms ............................................................................... 9 2.3 Theoretical Review ............................................................................................ 16 vi 2.4 Review of Empirical Studies ............................................................................. 19 2.5 Research Gap ..................................................................................................... 28 2.6 Conceptual Framework ..................................................................................... 29 CHAPTER THREE .......................................................................................................... 32 3.0 RESEARCH METHODOLOGY .......................................................................... 32 3.1 General Overview .............................................................................................. 32 3.2 Research Design ................................................................................................ 32 3.3 Study Area ......................................................................................................... 33 3.4 Population of the Study ..................................................................................... 33 3.5 Sampling Procedure .......................................................................................... 34 3.6 Sample Size ....................................................................................................... 34 3.7 Methods and Procedures in Data Collection ..................................................... 36 3.8 Data Analysis .................................................................................................... 36 3.9 Ethical Consideration ........................................................................................ 37 CHAPTER FOUR ............................................................................................................ 38 4.0 DATA PRESENTATION, ANALYSIS, AND DISCUSSION ............................ 38 4.1 Introduction ......................................................................................................