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vimiert7 ba 47 r yofri need, yo1 Know r 9of vivid out wh,-t i• t means R-E-P-Re1S-E A7e Cerneact Disc çass‘ette tp)) N I "RESPECT:. WRITTEN ST OTIS RIDDIN G 1988 EAST/M EMPHIS MUSIC CORP. AND TI MUSIC (COPYRIGHT ASSIG NED TO IRVIN G MUSIC INC. 1982 8941.) 1988 REPRISE REC ORDS MAY 26. 1989 VOLUME XIV. NUMBER 19 Publisher SIDNEY MILLER SPECIAL CONFERENCE COVERAGE Assistant Publisher SUSAN MILLER HONORARY CHAIRMAN PROFILE—Percy Sutton 11 VP/General Manager HONORARY CHAIRMAN PROFILE—Bob Jones 13 LOGAN WESTBROOKS CO-CHAIRMAN PROFILES —Brunson/Merritt 14 VP/Editorial HEDI BUTLER CO-CHAIRMAN PROFILES —Caldwell/Garber 15 VP/Midwest Editor DRUM MER AWARDS—Dionne Warwick 18 JERO ME SIM MONS THE ORIGINAL NETWORK 21 Associate Editor CONNIE JOHNSON KEYNOTER PROFILE—Dr. Beverly Robinson 26 Contributing Editors DRUM MER AWARD —Bob Jones 27 DAVID NATHAN NETWORKING AT BRE 61 BILL QUINN Contributing Writers PROFILES IN NETWORKING 72 GERRY BECKU M NETWORKING —Clarence Avant 81 PATRICE CARY SCOTT GOLDFINE NETWORKING —Philly International 85 SPIDER HARRISON ALEX HENDERSON NETWORKING —Frank Wilson 91 HILARY CLAY HICKS SPOTLIGHT—Cox/Archie 112 BEN MAPP BILLY PAUL FEATURES VINETTE PRYCE NORMAN RICH MOND PLAY IT. SAY IT CAMPAIGN 56 TIM SMITH ELAINE STEPTER FIRST BREAK 74 Radio/Retail ON THE MOVE—June Gatlin 79 Research Director SPECIAL REPORT—House Music 100 CAROLYN PLUM MER-RILEY CYNTHIA SMITH Assistant COMPANY PROFILE—Taj 106 Production Director BUZZIN AROUND MOTO WN 107 MAXINE CHONG-MORRO W MOTO WN REUNION 111 Art Director ROBERT COOPER BACK ON TRACKS —Thelma Houston 115 Consulting Art Director JAZZ PROFILE—Joe Sample 119 POLLY HSUEH COMPANY PROFILE—G.R. Productions 122 Layout Director LANCE VANTILE WHITFIELD SECTIONS Computers/Typography PUBLISHER'S 7 MARTIN BLACK WELL EAST COAST SCENE 29 Office Manager ROXANNE POWELL BRE-FLICKS 30 Public Liaison BOOK REVIEW-Prince 42 SYLVIA WHITE RAP 47 Traffic FELIX WHYTE COM MENTARY 58 GANTRY WALKER. Assistant GRAPEVINE/PROPHET 59 Cover Design Donn Davenport MUSIC POLL 88 Eve Mane Mazzara STATION BREAK—KACE 97 Photography: Darius Anthony FORUM —The Death & Rebirth of R&B 103 Printing COLUMNS PRINTING SERVICES. INC SOUTH WEST REPORT 32 Advertising MICHAEL NIXON MID WEST REPORT 34 JAMFRICA 35 THE 10 0s IN THE MIX 37 7,VETWORK VIDEO 38 BLACK RADIO EXCLUSIVE USPS 363-210 INDIES 41 ISSN 0745.5992 CANADIAN REPORT 44 .s published by Black Radio Exclusive. TECH NOTES 53 6353 Hollywood Blvd. Hollywood. CA 90028-6363 WHATEVER HAPPENED TO 83 (213) 469-7262 GOSPEL 92 FAX# 213-469-4121 BRE NEWSSTANDS—New York Peon Book Store. (212) 564-6033. Midwest Ingram Periodicals. Los Angeles World Book & News. Robertson News & Bookstore. Las Palmas Newsstand. Japan Tower Records SUBSCRIPTION RATES 3 Mos -$90. 6 Mos -5120. 9 Mos -$150. 1 Yr -5175. 1st Class-5250. Overseas-5250 Call (213) 469-7262 to subscribe POSTMASTER Please send address changes to Black Radio Exclusive. 6353 Hollywood BI . Hollywood. CA 90028-6363 Second Class postage paid at Los Angeles. CA Newsstand price 55 00 Back issues available at $2 50 BRE is not responsible for any unsolicited material Black Radio Exclusive is published weekly except one week in June. one week at Thanksgiving, one week at Christmas. and two weeks at New Years Cover and contents may not be reproduced in whole or in part without prior written permission © Copyright 1989 D ef recordingsJam N%11.151L URI 0((mion$ MUSIC 1 °A14 1:e MAVIS STAPLES RNER ROS. RECORDS... WHERE THE HITS ARE COMIN' FROM. e O I9BY WARNER BROS. RECORDS INC. TWICE AS NICE! The New Single "T WO WR O N GS (DO N'T MA KE IT RIG Produced by Michael J. Powell h slol! The Remarkable Debut Album Of America's Newest Sin GEFFEN REC O R DS C 1989 THE DAVID GEFFEN COMPANY DIRECT FROM SIX CONSECUTIVE WINS ON "SHOWTIME AT THE APOLLO" -MUSTIER'S THE '90s NET W O R K IS HEREl et•work• ing—Establishing communication with one or rriore persons to facilitate, attain or exchange ideas to reach common or singular goals; to reach a goal as in brainstorming with two or more persons. Networking as an art has been practiced for a longer time than it has enjoyed the title. Any executive who has not perfected this skill is destined for limited—if any—success. In radio, PD's network on a daily basis to avoid the hype on music. It is made easier today because the industry is better informed than ever before. With the refinement of the computer modem and the introduction of the fax machine, space age technology is here today. But with all of the available technology, nothing achieves the level of networking that can be accomplished in a setting designed specifically for this purpose. At BRE Conference '89, Networking Rooms have been set up in categories reflecting the industry's major areas of concern. Accordingly, you may select the area in which you wish to network, visit that room and initiate effective dialogue with your peers in an exchange which can be fruitful for all. For many years black conferences have been criticized for their large lobby and bar gatherings because of what was considered a low time/efficiency factor. But research has shown that networking in that area is actually very effective because of the constant flow of conference attendees. So what we have done is simply to 'legitimize' and refine the traditional lobby-bar networking system by opening up Networking Rooms adjacent to each other with the participants' concerns listed by the subject matter contained within. If properly utilized, the time spent focusing on each individual's interest should be minimized—thereby allowing each participant to network in a more relaxed, yet time-efficient manner. It is a bold experiment, but we were determined to give BRE Conference '89 attendees more information within a minimum time frame because the source is more targeted. Here's hoping your networking experience here in Long Beach this week will create positive changes in your life and career. In closing, I would like to express my sincere appreciation to all of those companies who made a financial commitment to insure the success of BRE Conference '89. And to the BRE staff and volunteers whose contributions and sacrifices were of incalculable value. May your spirit of cooperation be rewarded reciprocally as we continue to create together a "90s Network" that will enhance our quest for a happier and more prosperous future. Let us continue. SLICK RICK CHILDREN'S WE'RE IN THE BLACK STORY SLICK RICK' w "Children's Story" léd L.L. COOL J. KIRK WHAWM "I'm That Type Of Guy" The Promise" U M W Vile 4, M al e et% Zvi/ NEW KIDS ON THE BLOCK LISA LISA AND CULT JAM "I'll Be Loving You (Forever)" ,á i t Air 'Little Jackie Wants To Be A Star" ids I é rile ' 1 1 10 . tvf- SURFACE THE PASADENAS "Shower Me With Your Love' d "Riding On A Train" A Tw A 8 61 46 11 CHERYL PEPSII REILLY JUNE POINTER "Every Little Thing About You - "Tight On Time (I'll Fit U In)" very Little Thing 84/048 *Def Jam/Colu mbia PLAY IT, SAY IT! Columbia Records Radio's Best Friend INTRODUCING OBR: ALYSO N WILLIriMS "MY LOVE IS SO RAW" BLUE MAGIC "IT'S LIKE MAGIC" *Original Black Recordings — A Divisior of Def Jam Recordings from Cslumbia Records. Iffl Wani Win a free tri to New York City! Enter the «J P; CLASSIC R "It's Showtime at the Apollo" Sweepstakes. Get your act together and you could be taking it on the road. If you're one of 5 grand prize winners in the Coca-Cola classic Showtime- at the Apollo" Sweepstakes, you'll be making a trip to New r< City for 3 days and 2 nights. The prize includes round trip air transportation for two and hotel accommodations! And while you're in the Big Apple, you'll attend a taping of "Ama ur Night" or "It's Showtime at the Apollo' at The World Famous Apollo Theatre. It's sure to be an evening of exciting enter- tainrrent and fun. Or you could be one of the prize winners who will receive either an Olympus camcorder (2), a Sanyo portable CD/cassette/radio (10), or a Seiko CD player (5). Sponsored by It's your big chance. So enter the Coca-Cola Coca-Cola U.S.A. classic "It's Showtime at the Apollo" Sweepstakes. Put your hands together and fill out the attached entry blank or get one at the Coca-Cola display at your store. SHOWT1ME AT THE APOLLO" SWEEPSTAKES RULES 1. PURCHASE NECESSARY 2. Tc enter the sweepstakes. complete tike of feral entry form or you may hand-punt your name, address. city, stale, ZIP co. e. anne number and age on 3 X 5 card, and send it In a hand-addressed. stamped envelope to "Its Showtirne at the Apolo Sweepstakes. PO f3ox 51966. Knowelle TN 37950 Enter as often as you rash, but each eery must be marled ma separ te erne Ope 3. Al entries must be hand-voted Entres that are panted by macnne or othervose mechannally reproduced toll not ire acce7ted Sponsors are not responsible for entries that may be lost , delayed or nedirected 4. AI entres must be recoved August I. 1989 No purchase is required to enter o win 5. The arms are as follows A GRAND PRIZE (5) Free Total Grand Poles Each prize consists of a 3-day/2-night trip fa lee° New York Irom the winner's hometown, two bakes to the Apollo Theatre's "Amateur Night" or to'It's Shownne at the 4olic Plus ¡2(8) spending money trips include round-Ire coach arriare from major airport nearest winner s home as serviced by air airline partner, double-occupancy hotel accomrnodabons fee two nights and ground transportaten ham airport to hotel and ace versa Approximate value ot each ape is 13.500 'NOTE Tickets to 'It's Showirme al the Apollo are subiect to whether this 'how is filmed between September 4 and September- 27 1989 8 OTHER PRIZES First Prize (21 Olympus VHS Camcorder Model OVX406 Approximate value S1.750 Second Prize (DI Sarrk Pa table CO/cassette/rade player model iiiMCD450K Apprommale value 1479 99 Third Prize 15) Sean CO Ptayers Motel ePHX50CD Approximate value S199 6.