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SPORT_95-101_Layout 1 9/15/15 7:39 AM Page 95 SPORTS SPORT_95-101_Layout 1 9/16/15 11:48 AM Page 96 The best sports events are organized by planners who think outside the gym. What will the teams do during their downtime? Where will they stay? Can local restaurants accommodate big groups of athletes? All these additional components come together to form an unspoken event planning rule: sports events are only as good as the city in which they’re hosted. It can be hard for event planners like yourself to find the perfect city when there are so many options vying for your attention but, luckily for you, Georgia is chock full of charming towns and bustling metropolises that can’t wait to help you make your tournament or race a smashing success. Find Your Between its collection of cities and towns, Georgia has hosted Super Bowls, World Series and even the Summer Olympics, giving the Peach State a formidable sports history that puts it well above other Perfect potential destinations. In addition to successfully pulling off events on a global scale, Georgia is the well-loved home of the Falcons, the Sports Fit Braves and the Hawks. While your athletes might not be pros (yet!), rest assured Georgia will treat them with the same caliber. With more than 19 major sports cities and 1,850 hotels to choose from, Georgia in Georgia makes picking a host city an enjoyable experience that will leave you anxiously awaiting your upcoming event. Outside the gym and off the field, your athletes will never run out of things to see and do during their trip. Whether they’re touring Civil War mansions after the sun has set, shooting down waterslides at Six Flags or conquering the bountiful scenic wonders the Peach State’s natural side has to offer, your teams will enjoy their stay from start to finish no matter what Georgia city they’re visiting. Ready to find your perfect sports fit? Head to georgia-sports.com. SPORTS GEORGIA Site InSpections 102 ■ Savannah, GA 104 ■ Alpharetta, GA 106 ■ Cobb County, GA 108 ■ Atlanta’s Dekalb, GA 109 ■ Perry, GA 110 ■ LaGrange, GA 112 ■ Lake Lanier, GA 114 ■ Gwinnett County, GA 96 Sports Planning Guide @SportsPlanGuide #SportsPG SPORT_95-101_Layout 1 9/15/15 6:56 AM Page 97 SPORT_95-101_Layout 1 9/15/15 7:02 AM Page 98 AtlantaExperience Before and After the Game Interactive exhibits entice visitors to the Center for Civil and Human Rights (left), located between the Georgia Aquarium and World of Coca-Cola in downtown Atlanta. Save with CityPASS in the nation’s ninth largest f planning to explore Georgia, all roads lead to Atlanta. If planning to film Moments of Happiness is a must-see, and who doesn’t want to have explore Atlanta, then take a look at the Atlanta CityPASS. Available for a picture taken with the iconic Coca-Cola polar bear? He’s right near the Ipurchase online, this admission-ticket booklet saves visitors more Vault of the Secret Formula. See the actual bottling process at the Bottle than 40 percent off regular ticket prices on five of the area’s popular at- Works and learn the history of the Coca-Cola Company at Milestones of tractions. At most attractions you can skip the ticket line and go directly to Refreshment. Level 2 has two theaters. The Perfect Pauses Theater is a the entrance, saving time as well as money. visit through the company’s commercials. The Live Positively® Portrait More than 10 million gallons of fresh and marine water fill the seven Wall and Pop Culture Gallery share the impact of the brand. Search for galleries at the Georgia Aquarium. Aquanaut Adventure: A Discovery your favorite among the 100 flavors from throughout the world in Taste It! Zone is a fun educational adventure with a series of challenges that allow The Coca-Cola Store makes a perfect end to your visit. families to learn about aquatic life. Cold Water Quest features ocean fish The Inside CNN Studio Tour is an up-close look at the global news and marine mammals, while a theater film brings features the beauty of leader. Every 10 minutes a guided walking tour departs for a 50-minute dolphins. Visitors can walk through an acrylic tunnel to view whale sharks journey through CNN headquarters. You’ll visit the working studios of CNN and manta rays, and one gallery showcases the diversity of animals found and HLN. You’ll hear and witness live broadcasts and do a live read your- in the world’s rivers. Tropical coral reefs and their inhabitants also dazzle self while seeing your face on the big screen in Studio 7E. The special Georgia Aquarium guests. Morning Express Tour, available Thursdays at 8:30 a.m. by reservation, There’s only one place to learn the story of the world’s best-known visits the HLN Morning Express set with Robin Meade. Atlanta CityPASS beverage—The World of Coca-Cola at Pemberton Place®. Level 1 be- holders can upgrade to the VIP Tour with expanded inside access for gins with The Loft and artifacts that tell the rich heritage of the brand. The smaller groups. This in-depth tour goes three times daily and does not 98 Sports Planning Guide @SportsPlanGuide #SportsPG SPORT_95-101_Layout 1 9/15/15 7:07 AM Page 99 College Football Hall of Fame Fernbank Museum of Natural History Inside CNN Studio Tour metropolitan area, a treasure chest of family fun permit children under 12. All Inside CNN Studio Tours should have a 24- tion: The Global Human Rights Movement. hour reservation to ensure your place. The last choice is an experience at the Fernbank Museum of Now it’s time to choose between the Zoo Atlanta and Center for Natural History or the College Football Hall of Fame. Housing the Civil and Human Rights. One of the city’s most cherished attractions, world’s largest dinosaurs, Argentinosaurus, and Atlanta’s biggest IMAX, Zoo Atlanta shares more than 1,400 animals. You’ll see birds, mammals, there’s a world of family fun and adventure at Fernbank. Eight perma- reptiles, amphibians and the Carnivorous Plant Bog garden. Highlights nent exhibitions, many with hands-on activities, explore cultures of the include giant pandas and the nation’s largest gorilla and orangutan col- world. Regularly scheduled special exhibitions bring new discoveries to lection. There are interactive wildlife shows, keeper talks, a petting zoo, Fernbank. Zoo train rides and playgrounds. The College Football Hall of Fame’s Chick-Fil-A Fan Experience is The Center for Civil and Human Rights is located adjacent to the the most interactive attraction in Atlanta. Show your skills on the 45-yard World of Coca-Cola and Georgia Aquarium in downtown Atlanta. The replica field in the Chick-Fil-A Peach Bowl Skill Zone. Join the ESPN center is one of the few places that bridges the American civil rights College GameDay Desk built by The Home Depot crew, Chris Fowler movement and today’s global human rights movements. Three major and Desmond Howard. Test your broadcast skills and call a legendary galleries are at the heart of the Center. The Voices to the Voiceless college football play in the Call the Play booth. Ten galleries and exhibits, gallery features a rotating exhibition of Martin Luther King, Jr. items from including Game Day Theater, immerse the visitor in the passion of col- the Morehouse College collection. Rolls Down Like Water: The American lege football. Civil Rights Movement engulfs visitors in the momentous 1950s and Begin your metro Atlanta vacation experience online at city- 1960s. Visitors gain a connection to human rights in Spark of Convic- pass.com/Atlanta. SportsPlanningGuide.com Sports Planning Guide 99 SPORT_95-101_Layout 1 9/15/15 7:25 AM Page 100 Sets the Georgia Stage for Big Events Georgia’s Southern charm, coastal location and subtropical climate make it a top choice for high-caliber sports events to take place year round on land or sea. Here are seven events that prove Georgia is more than capable of ensuring any kind of sports event will go off without a hitch. TOUR Championship by Coca-Cola DeKalb County 1 The TOUR Championship by Coca-Cola is held annually at Atlanta’s renowned East Lake Golf Club in DeKalb County, the formative home of the legendary Bobby Jones. In 2004, East Lake was named the permanent home to the TOUR Championship by Coca Cola, the FedExCup Playoff Finale and the season-ending event for the PGA TOUR. With this year’s event taking place September 24-27, players compete for an $8,250,000 purse at the oldest golf club in Atlanta. The tournament primarily benefits the East Lake Foundation and First Tee. The club serves as the driving force behind the effort to revitalize the surrounding neighborhood. All profits from the club, as well as charita - ble donations from the club’s corporate membership, support the East Lake Foundation and its remarkable redevelopment project. The top 30 players in FedExCup points (after the BMW Championship) qualify for the TOUR Championship by Coca-Cola at the FedExCup Play- off Finale. FedExCup points are reset prior to the TOUR Championship by Coca-Cola, ensuring a real shootout as all 30 players in the field will have a mathematical chance of winning the FedExCup with a victory at the event. Mitsubishi Electric Classic Gwinnett County 2 Formerly known as the Greater Gwinnett Championship, this PGA Savannah’s famous Tour’s Champions Tour is held in Gwinnett County annually at the TPC historic district is the setting for the Rock ̓n’ Sugarloaf in Duluth, which spans 1,200 acres of Georgia countryside Roll Savannah Marathon within the gated community of Sugarloaf Country Club.
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