Uncoverthe Story The Story Trails & Itineraries City Trails and Itineraries Concepts Economic Development, Transport and Climate Emergency Scrutiny Commission 18th August 2021

Inward Investment and Place Marketing Appendix I

Leicester City Council 1 Uncover the Story Trails & Itineraries

Overview This presentation includes our initial creative thinking for the Uncover the Story Trails and Itineraries sub-brands, and covers the following areas:

• User Journey • Building The Brand • Trails & Itineraries Branding • PDF Style Setters • Revised Itineraries

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Leicester City Council Uncover the Story Trails & Itineraries

Basic Framework

Trails Individual Simple & Itineraries PDFs hosted videos hosted sub-brands on website on You Tube

Leicester City Council 3 Uncover the Story Trails & Itineraries

C R E A T N H E T T U E AV CRAFTON STREET WEST T CRAFTON STREET WEST S TR A R T LEE STRE H H C R ET M G G TSTREET E A H U EE W W H G L L S A VA ET E F R A W C B A G R I T E K E W T 82 Y S LA NE Highcross S A R R L 81 T Lee Circle The City Trail H T D R E OA E E S E Church Gate F I T D 28 S GLADSTONE STR EET R A A TF E N S E AY T A E S T RO W S M R E E O Lee Circle T N B E Y O N N D All Saints' Church A S L T H D O S K G Mansfield Haymarket R EN S U C E T U B ST Bus Station H M H VA Street RE T T HU ET The user will be able to IG Great Meeting T H U E C nitarian Chapel INE STREET E R ERSK ERSKINE STREET R Typewriter O S T Keys T SS SEWAY LANE DONS TREET E CAU EL E E X T R S T D S E T A BE S E D T G R E R OA S E E Haven L L SU TR T R ER T Haymarket R H SL AO LA E S S VS E T ST I 53 N I E L A Centre L Leicester Progressive T D IN T R C A E S R R O A C H E 35 S A E G C TR SpiritualistS Church E H O L N E N E T E U WN J U 77 T ERST 49 L R RH A RE A B E ROAD N M V DalwoodHubert L HU ON OTSREB R CE T John Lewis C E J A G A M C A T pinch, zoom and scroll to A G R M H LS T C S A E First Travel E E T E L R S K P R B 31 T EN E R T P E E A S U T E N RT T N EE 32 T 22 T E Showcase Leicester 46 ME LBO R S UR K CinemadeLux8 Haymarket T O E NE M 73 EAS R T S Highcross 23 ATE M A G 47 E ShoppingCentre ONE V W St Peter's H Y ERST I see the different range Leicester R T 36 Mooring B 66 A 48 E L L B ES T D S L L A HUM E T S AI Point C T G T M Square 63 R E EE E T ST K Leicester R R 20 Y S G G EE F R S T RT T T I EST Secular Hall S S E E Friars Mill 16 T R A N ATEW YE E O O RS STO E G E ND GA 80 R O R ON E R R Rooftop MBE A NICH RE H U M E T G G S 84 I The Clock Tower H C T L D O NDO T Travelodge G E A T E L E E N S L T R H N 58 18 H N S S S RE Great Central L A S 76 B E T U Phoenix O L E R E C O T R H A G M S of trails at a glance. E Street C A S W W S O 6 S T T I T 1 E E A Phoenix R R T A A S R MI T 3 S R E W DL St Georges F 21 E 75 E Y Post AN E Sporting 2 74 E Y L E D S T Retail Park S 4 C T R E E T T E 68 Rutland R R Success T 7 Office HE ES ET Centre ST E A E T HSTR P S L E HIG 62 S NE Silver Arcade I A 57 AN U L E Guru NanakGurdwara D T M SO U E YE O THAM M Royal Arcade R PTON A BE & Sikh Museum C STRE S RN A E 56 ET E T E E Athena RS TS R TRT 26 ER S 10 27 S TREET SL T E ES A VER G E T ELL Hotel Maiyango W N SIL Malcolm Arcade A Curve O S E LL 15 E O C L High Cross C 30 Leicester Print Workshop JUPITER Odeon Arcade A W QUEEN Monument The Lanes L Orton STREE T BA Jewry Wall P E S ET T ET T R ORD TRE They will then be able to T Museum St Nicholas L RE KE Post E HALF Square HL LeicesterBBC Radio OS S The Market A 24 38 T A Office GT A R R N Church BE T IC E Y N K M 59 E ET E H A E R E Y St Martins C R T A A Jubilee Square T A L T S Guildhall NA E E T W U R S T R S D R E e D Ramada U Squar R D A ALFO N S III P H Encore L AN CLO S E P 45 A U T St George's S RO LE RutlandDuke of M R T E P Ramp Towards Leicester E G L EG S TI Leicester EO R UA SE Cathedral S A King Richard III NS Statue 71 E CL O A 61 42Churchyard ST M Y R O I choose which trail to Stillness D A R L T G Statue City Hall Serbian Orthodox TE H Corn Exchange H O H 29 ES GE N D T Church of St George St Martins TE U G O A Cathedral Gardens L S O 79 R T TI O House E G S AC E E S K LAN T PL G R CO LT O UT RE St NicholasCircle O RE E P EAC C Y RE K ET E TE A O N 64 G TI N L AR E S T ST S O VOS Dye N E V B TOCK N 41 R R E N T Mermaids F T Y R TINE ROAD King RichardIII R M S C AUGU S C E T HA T O S O ST King Richard III Bucket R 9 A E R E C D follow e.g. Roman, 5 S C Archway L S E R Y Visitor Centre AI I S T Holiday Inn W R RE L I I S S SEF TR TE E A plaque T R E S M C 70 HO E TS Mercury Place RE T R E Saibaba Temple 33 LA S The Seamstress T E T Steps S E E Ibis Steps O T Town11Hall E ST AUGUSTINE ROAD NICH R ST U B ST 85 O Square P E O 60 H O T Town Hall H O W S G L S WS H Steps S A E NI BI L Medieval Edwardian etc. T 51 N Central Baptist A NI C R O ET L A G CH S U R G Church A 69 T T O T S IA R R RE FR E 50 L E Moat Community College ATLA U H E E T S G N S CLOS E PL S F E A M ST Methodist Mercure Leicester ST TR T W A N O X N Castle Gardens E SYC R R Church The Grand Hotel EE A C P E O LeicesterRail P A A S O K E Central ET T S O L S TRLI C ET T RE PT T Station Library ST M S T E FF K S R L R L T L L E E A E O E U IN R IR E CT N S P G E V O H T Sports Pitches L O U T E E T L GR T S E E R D Mooring REE Steps AN R O T 19B Leicester City Council AN E T L T O N Ramp Point E N S Customer Service Centre BY N ST WS A T S R M LS TO RE T EE E IL M A M E T T Steps R M E L FO E Premier C A T K R T U Footbridge R R T Inn LS R BL D S PB EL Y C S M St Georges AM NE E T T C L W E R O PA R S E Leicester E H A T S R T TR E E Tower E KS S B TR R Magistrates T A Y T A E The Leicester R AR R E E E ET T T N O H Church of St Mary Court N C S A E C A Central Mosque N T R CH EE The Queen ElizabethII 34 D O de Castro Adult Education 14 A S L R E D K R OSCL T B Little CE I O EN DiamondJubilee S T E Centre O A N Y X RE R L Theatre R O Leisure Centre P ST ET T E VAL Centre D R E V RE S Magazine FO E Dover Street TRE D I T V W O The Y Theatre Steps AT S R Square NEWARKE STREET EL ST ON I 12 John Biggs C W ALA Statue A IS A L ST T B I R E 25 The Magazine O N ET T E Upper Brown ST E R Turret Newarke Houses RE E L T Street E R Museum & Gardens U Newarke T T O Thomas Cook EE T E Gateway P S O Statue R E T ST T R PR Street Leicester S 37 T E A E LGBT A WA T O N O S N G BSue Townsend Ramp E E C L T N Steps East Street Y E N S TO R Centre R LI P AX OTheatre T A S W S 65 R L H N IT H K T H T U N D U O NE U U A S N BA H G SO BR CO R O T THE NEWAR T Leicester T E ET E KE Jain Centre S E E T ST R R RO AD T Rail Station RE R T ST O RK E ET E S E E E S Steps Y STR E OU L T T N N T UGH Holy Cross Priory R T O O H T TO T H L O ORO S AL H NG E G T O RLB K B IO N G I T X W MA N D U V E AT F E D IR ST O E RE U K K O G T T E W O R R R T KE I W L RE ET L E EE S T A O D B R N ST EE NG E L NUD N B E TR LS EARL Y O S NI C S O NORT S S O R A GT T L O S W T R S R E R O O R E L P T E T N N E E YM O S R E E T G G O E S E ST A E SE D CL T D E T T RE S A KE T R ET Leicester T R O AR E Leicester City Council E E 4 R W County Court T E NE TREET N MILL S T D L T A E I Leicester RE UIS T ST S Q E MAR ST ET Crown Court Y E D PE D T RE E EBED S R N B E ISLAND ROAD A T E SE W S B T EV E ET E E R LA N RE O N PR RE N L G T S R L IN S LO L O Y ST ST I L Welford Road E M S G R E XB ET GO R E N A AN T S EG W WA T T N T E AL E H E Museum R L E Uncover the Story Trails & Itineraries

The City Trail

The creative design, colour palette, use of imagery, length of copy and tone of voice for the series of trails and itineraries should be consistent and reflect the design elements from the Uncover the Story brand to create a clearly identifiable link to the overall campaign.

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Heritage Panels

There should also be a link to the range of existing heritage panels. The best way to do this is through the use of colour.

By using the existing palette from the heritage boards it will allow the user to quickly navigate the main city map and easily recognise the actual boards.

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Photography

An integral part of the Uncover the Story Trails and Itineraries brand is photography. We want to curate a diverse mix of imagery, from fun and exciting authentic lifestyle shots of people in the city, to a range of Leicester’s beautiful buildings and venue images.

We will re-purpose some of the photography from the original Uncover the Story campaign, this will allow us to create a seamless brand experience.

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Trails Lock-up

After some consideration we feel that using the simplicity of the name ‘Trails’ is the best approach.

This is the ‘Ronseal’ approach, and will allow people to immediately understand what it is, and the use of the single word can be simply adjoined with the main Uncover the Story logo, creating a rubber stamp style lock-up.

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Itineraries Lock-up

The itineraries sub-brand follows a similar style to the trails sub- brand to keep the look and feel consistent with the Uncover the Story campaign.

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UTS Logo Suite Main UTS Logo The Uncover the Story primary logo starts as the bases for the Trails & Itineraries logos this will allow for users to visual Trails UTS Logo recognise both the Tails and Itineraries as specifically a part of the main Uncover the Story campaign which has already begun to roll out. Itineraries UTS Logo

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Visual Language

Along with the creation of the ‘Trails’ sub brand for Uncover The Story we have created an additional visual language that will be used throughout the trails and itineraries brief. The dotted trail line has been created to be used as both a visual language, graphical device and as a piece of directional design which will be incorporated within the different maps.

The trail lines can be used in different colours depending on the location or venue.

We could also use the destination pin markers to identify different areas.

Both of these elements could be brought to life with some exciting animation and used in the videos.

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Colour Palette

To keep both the trails and itineraries project consistent with the overall Uncover the Story campaign we have chosen to use the same colour palette used within the social media assets and other campaign material related to that specific story, for example the KRIII and Cathedral trail would mirror the palette used on that social post. PANTONE:245U PANTONE:299U PANTONE:3262U C:17 M: 67 Y:0 K:0 C:75 M:50 Y:0 K:0 C:73 M:0 Y:53 K:0 R:235 G:107 B:194 R:61 G:128 B:242 R:0 G:189 B:150 #eb6bc2 #3d80f2 #00bd96

PANTONE:487U PANTONE:127U PANTONE:2725U C:0 M:58 Y:55 K:0 C:3 M:27 Y:84 K:0 C:62 M:65 Y:0 K:0 R:255 G:138 B:107 R:247 G:191 B:56 R:150 G:99 B:229 #ff8a6b #f7bf38 #9663e5

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Leicester Cathedral & KRIII

R Office TE E T STRE HIGH Silver A E T Guru NanakGurdwara & Sikh Museum C Royal Arcade A T R E T TREET STR S L S R LES Hotel Maiyango LVE WEL A SI Malcolm Arcade *WORK INPROGRESSN E Monument The Lanes Points of High Cross T Odeon A BT JewryMuseum Wall BBC Radio L A RE St Nicholas ET H 17 O S Welcome to a L S Leicester A Church E K R N BY IC E AN 7.interestBlue BoarInn H Guildhall LN StMartins R A Jubilee SquareA A C II Square Highcross Street D E I PP R L Leicester FROM CAR PARK O Ramp G AD E TowardsStillness Cathedral KingRichard III ARTINS L EA Statue ST M O C 8. BowBridge St Martins T H St AugustineRoad ET new approach Cathedral Gardens L House G S LANE T St Nicholas Circle E K 15 R 8 C E R EACO 9. St Maryde Castro Dye L P Y EE Mermaids Bucket King Richard III A INE ROAD RF T M ST Archway C E N CastleView TAUGU King Richard III W Visitor Centre A I S R R plaque Holiday Inn I ST S TO CATHEDRAL – SC R S E 10. LeicesterCastle ST CHO LA AUGUSTINE ROAD STNI in telling our E 16 CastleYard T The Seamstr O U T 11. TurretGateway AH TH Steps S G NE R O T A 7 CastleView U E RI RL A KING’S HT S F A AGT NE W 12. TrinityHospital E Castle Gardens C SYC P stories. A A S O The Newarke, DMUcampus L S TRLI C T E F K S L EF L N E TE RU IN U ST E PE GT 13. Church of the Annunciationof the D Mooring REET Steps LAN RT O E N Ramp Point 10 9 ON ST S S T R W Leicester Cathedral is at the physical heart of Leicester’s city and the county. The Blessed VirginMary Steps IL M E A M A TE KL Footbridge R JOURNEY THAT N E The Newarke, DMUCampus EW B church, built on the site of a Roman temple and dedicated to St Martin of Tours, PA R L Leicester T S ET RKS S TR RT E A RE Y Magistrates ET Church of St Mary C RE Court 14. NewarkeGateway O E T N has been embedded in the community since medieval times. 11 HA Magazine Square, DMUcampus The Queen Elizabeth II S de Castro C Diamond Jubilee R 14 Leisure Centre E VAL Centre 15. Greyfriars IV Magazine TOOK 530 YEARS ET It is the final resting place of King Richard III who’s remains were discovered by NewStreet R Square NEWARKE STRE The Magazine Leicester City Council, the and the Richard III Society 12 Turret Newarke Houses Upper Brown 16. Greyfriars UStreet E Gateway Museum & Gardens P Newarke T P Street Greyfriars GA E berried beneath a car park. E BRSue Townsend TO N ROTheatre 17. The Guildhall NS W BR AU S THE NEWAR 13 GuildhallLane N T KE Jain Centre AD RKRO Steps YO T H L E O O T GA EE X W R OF T Join us on this E T S R E W D R B RET A ON D R N ST Y M O NORT O H W RIC TS E N OS R D CL E S K E E T special tour to A R T R O A E R W E E T ND N A L S I find out more. E D EBEDE ISLAND

OTHER TOURS 7 8 9 10 11 12 16 17 THE CITY NEWARKE OLD Blue Boar INN BOW BRIDGE St MAry De Castro TURRET GATEWAY TRINITY HOSPITAL Greyfriars The Guildhall TOWN

On Leicester’s medieval High Street, close to where a Travelodge Two bridges originally crossed the western arm of the River Soar St Mary de Castro means St Mary of the Castle, reflecting the A motte-and-bailey castle was built in about 1068 inside the A few steps from Leicester Castle stands one of the city’s most The Hospital of the Honour of God and the Glorious Virgin and All Archaeologists excavating at the friary site in 2012 and 2013, dates back to medieval times and would have stands today, there was once an elaborate timber-framed where the present Bow Bridge stands. Bow Bridge carried the road church’s origins as a place of worship built within the fortified south-west corner of the town, and became the centre of power intriguing historic buildings and one of its least well-known. Saints (Trinity Hospital and Chapel) was founded in 1330 by Henry during the search for Richard III’s last known been a building of importance during the time of Richard III. The building known as the Blue Boar Inn. Here, by tradition, King from Leicester to Hinckley, whilst nearby the smaller Little Bow enclosure, or bailey, of Leicester Castle. During medieval times, St for the first Norman overlord of Leicester, Hugh de Grandmesnil. Prince Rupert’s Gate gives access to Castle View, the cobbled Plantagenet, the 3rd Earl of Lancaster and Leicester, who was a resting place, identified the friary’s chapter house, parts of the Great Hall, built in 1390, was a meeting place for the Guild of NEW Richard III spent a final night before the Battle of Bosworth in Bridge, which belonged to the neighbouring Augustinian friary, gave Mary de Castro would have had great importance and much wealth. road linking the castle yard with its 12th century great hall to The grandson of King Henry III and chief advisor to King Edward III. eastern cloistral range and the eastern end of the friary church, Corpus Christi, a select group of influential businessmen and 1485. the friars access across the river to a close containing St Augustine’s As a man of great faith, it is likely King Richard would have taken Newarke. Henry’s predecessors, the earls of Leicester and Lancaster, had includingthe choir and the sanctuary. gentry founded in 1343. This Guild was the richest in the town Well. mass and worshipped here whenever visiting Leicester Castle. He In 1107, Robert de Beaumont, first Earl of Leicester is thought to possessed the nearby castle since the 12th century. and a powerful force in medievalLeicester. There are few historical references to the Blue Boar Inn and even its may even have prayed here the day before setting off to face his have replaced the timber defences with stone and also founded a The name may give the wrong impression; though the gateway Very little remains of the friary today. Richard III’s original grave WALK name in the 15th century is uncertain. Some believe that it was The two bridges both probably take their name from the Little Bow enemy atBosworth. college of canons (community of priests) in the church of St Mary is named for King Charles I’s cousin and military leader, Prince and part of the church floor can be seen in the Richard III Visitor originally called the White Boar (Richard III’s emblem), the sign being Bridge, which was described as ‘one large arch like a bow’. The Little de Castroin Rupert of the Rhine, it dates to The hospital was built to care for the poor and infirm of Centre. A small piece of stone wall, probably a boundary wall, can Many of the Guild’s members were associated with the hastily changed after Bosworth to a Blue Boar (the insignia of Henry Bow Bridge was swept away in a flood in1791. thebailey. several centuries before the Civil War and Rupert’s role in the Leicester and could house fifty patients as well as be seen in a private car park near to the Cathedral end of New Corporation of Leicester who began using Leicester Guildhall as a VII’s general, John de Vere, Earl of Oxford). Mary de Castro may have been a special place for Richard III bloody siege of Leicester. staff including a warden, chaplains and nurses. The first hospital Street. place of assembly from 1495. By 1563 the building belonged to was a long, one storey hall divided by an arched aisle, with a chapel the Town Corporation and had become Leicester’s first Town Hall ARTS as his father, Richard, Duke of was knighted in the churchat the age of15. on theend. with its west wing, including the Mayor’s Parlour, added in 1489. THEATRE MUSIC

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New Walk

E T D O The Y Theatre I W Steps TA John Biggs CA W S LAIS A Statue ALB ST T IO R EE E NS T ET R n T RE E L T Newarke ET R ThomasO Cook E T t ST RE E O Statue RE Street Leicester ST ST ST A WA O N Ramp E C L O e Townsend Steps CentreLGBT East Street EE T N u Y T S R IN P X heatre T L A A TS H R K HL TH UI O E UT U N D G O O BA NH S C TR O T T Leicester E E E S S E T R T R R TR TW ET T S Rail Station E E T S S TRE E E L N S UGH H O *WORK INET PROGRESSE T N O T T NEW WALK & LEICESTER MUSEUM & ART R Holy Cross Priory R OUT T G O L BO A N O O ARL KS L H T W M BI O D UG VIN E D I N E Points of KR R O T T O E R E U W ST G E RB E E KN E B R T D N E N EE S E L S ET K I T R ONS G L U E C T L EARL HO GALLERY T LI S L O R TR S N S A NO S G T O R S T L O W T T RO R P N E R O N E LE YM OR Welcome to a S T EE ST A E GE SE G E RE Leicester D T TR T S E E T RE T County Court E ET T interest TREET MILL S ET Leicester RE Q UIS MAR ET ST ST T Y D PETERS REE Crown Court E ST A R N S T B E E V W S E ET E R E RN O N P R O O ST TS R Welford Road L LS Y E R E B TE E N AX T S A T W W E 39. Via Devana - Roman Road Museum T R E E IC new approach PR H S T T 34 EE L T INC T B E Square E E D EvingtonFootway N R S London Road ON TAKE A WALK LTO ST O F E S O T R E A CAR T E R R N R S S A S T D W L T T RD E RE E ST R ET S EN TO W 8. Holy CrossPriory R C New Walk Museum F E N G O C R M O O TH A E A IN D M Leicester 23 NewWalk F T D S T I EE T R Synagogue R R E E M T E The Belmont Hotel E T A S T R R AM S Y H G L EL N I Holy Trinity De Montfort P K Leicester R O SQ EG Heads of 34. Leicester Museum & Art Gallery E EN N V C U P R T T Square D IT O in telling our A P U R Tanky Smith R U RN OA R E D I E RS St Stephen's United O A A WITH ROMANS, 53 NewWalk T RE Reformed Church N ET T Robert Hall R EV T EE O B E SR Statue IN E T T A W O R D D T E O E E S 10. The Albion TepidBaths N A E R E W P V L ET RIN G L T CE IO 5 NewWalk T O R W S WE T STR S S RO Seventh-Day E RDO N A VE H C HT ST E T A Adventist Church N R D G RE N ET S AS H 11. Residential Buildings A stories. U E U GEORGIANS AND HMPrisonLeicester 70-80 New Walk L A E T LL C N W HI N LL Walk-in Centre I I O N T M C EE F R 12. The Clothier and The Clicker I T R S T ST M O ALBAN WE S NW 39 R RA R OAD Take a stroll up Leicester’s leafy New Walk today and you’ll be following in 19 NewWalk ST R Y Y T O E T A RO W N SW RE A E GE D R N EVINGTO T G E T N ROAD I ROAD some pretty impressive footsteps. You’ll be walking on an ancient road used EE T 13. WritersPavement R T S L S DINOSAURS A G Sports Pitches NC I A S TN 72 NewWalk TE RR AS OA by Roman soldiers, and enjoying the tree- lined promenade beloved by mary D R A H D E O W R O Y L R Lutyen Gate U 14. The Oval B Leicester’s Georgians and Victorians. I S L 72 A S 144 NewWalk Victoria Park D Y D A W O A A Dinosaurs may not have roamed the area, but young naturalist-in- the-making R l O S L E O R Nelson Mandela REG ILL K E I L N 15. St Stephen’s United Reformed church N Park T A NV A R D O Regent College G W N David Attenborough certainly would have as he made his way to the museum Granby Halls L Y O De MontfortStreet T NC N R SE A A EA R ST L ER O R N T Y OA E A here that so inspired him. D De Montfort Hall C 72. De MontfortHall A D 11 New Walk Infirmary Concerto

Welford Road Stadium Attenborough 17. BelmontHotel Arts Centre 120 NewWalk W Leicester Tigers P E E AC L EW A AD LK 18. Lutyens WarMemorial F O O R Y R IT R S D Sports Pitches Victoria Park E R VNI O U A War Memorial Join us on this D

Steps

special tour to Victoria Park find out more. Welford Road Cemetry

OTHER TOURS 7 7 7 7 7 7 7 7 THE CITY NEWARKE OLD TOWN Via Devana Holy Cross Priory Leicester The Albion tepid residential buildings the clothier De Montfort Hall Lutyens war memorial NEW WALK New Walk is a rare example of a Georgian pedestrian promenade The first public building on New Walk was a Roman Catholic Museum & baths Houses built at the lower end of New Walk in the 1820s were the and the Named after the sixth Earl of Leicester, Simon de Montfort, De The Arch of Remembrance is a First World War memorial designed it connects the areas around Victoria Park including Stoneygate, chapel which was built in 1819 on the site of what is now Holy first on the walkway and were designed as “genteel residences” for Montfort Hall was the first purpose- built concert hall in Leicester. by Sir and located in VictoriaPark. and Clarendon Park. Cross Priory. Art Gallery the families and servants of businessmen andprofessionals. clicker It was designed by local architect Mr Shirley Harrison and ARTS The Albion Tepid Baths at 5 New Walk were built in the 1840s opened in July 1913. Praised for its fine acoustics, opera singer and used warm water provided by a sewing cotton factory at No Louisa Tettrazini said, “There are only three halls in Britain worth A temporary war memorial was erected in 1917, and a committee The Corporation of Leicester laid out the route in 1785. It is The Priory was established in 1882. By 1929, the church had Designed in 1836 by Joseph Hansom, inventor of the horse Public baths originated at a time when most people in 32 KingStreet. From the early 19th century to the end of the 20th century the singing in. One is in Glasgow, the Usher Hall in Edinburgh and this was formed in 1919 to propose a permanent memorial. The believed that an ancient Roman track-way called Via Devana pre- proved to small and Friar Vincent McNabb O.P. began to raise drawn cab, this building started life as a Nonconformist population centers did not have access to private bathing Most houses on New Walk were designed for large families with main industries in Leicester were hosiery, footwear and one”. committee resolved to appoint Lutyens as architect and to site the dated the promenade and that this track-way formed the basis for money for a new church. The choir and transepts of the church Proprietaryschool. facilities. Though termed “public”, they often have been servants. By the later 19th Century, as family size fell, some THEATRE engineering. Names such as Corah, Wolsey, Bentley, Stibbe, the the new route. was completed by 1931, and the High Altar was consecrated. The restricted according to gender, religious affiliation, personal became lodgings or apartments. memorial in Victoria Park. Lutyens’s first proposal was accepted by British United Shoe Machinery Company and the British Shoe the committee but was scaled back and eventually cancelled due to church was finally completed and formally consecrated in 1958. In 1848 the school was bought by the Leicester Corporation membership, and other criteria. Corporation were well known nationally and internationally. Other notable appearances at De Montfort Hall include the likes of a shortage of funds. The committee then asked Lutyens to design a The original plan for the route was to connect the area which is with the idea of converting it to a public museum, one of the In addition to their hygienic function, public baths also have Numbers 78 – 80 New Walk, built around 1836 are stucoo- These statues made by John Atkin were commissioned by The Bob Dylan, Genesis, Iron Maiden and Keane. memorial arch, which he presented to a public meeting in1923. now Welford Road to the then racecourse - which was later first council-run museums to be established in the country. It served as social meetingplaces. fronted and simply detailed with delicate wrought iron Friends of New Walk to commemorate the legacy of the clothing MUSIC developed into VictoriaPark. balcony railings on the first floor. and footwear industries in the City and County of Leicester. wwopenedw.leic asestermuseums a museum in .o1849rg and has been free to visit ever www.demontforthall.co.uk/whats-on/ since.

Leicester City Council 14 Uncover the Story Trails & Itineraries

The Newarke

Jewry Wall T B E T Museum BBC Radio L R A St Nicholas ET H O S L Leicester S A Church E K R N BY IC E AN HR Guildhall LN St Martins A Jubilee SquareA A C II Square THENEWARKE D *WORK INPROGRESSE I PP R L Leicester Points of O Ramp EG Towards Cathedral INS AD Stillness StatuKinge Richard III T MART Le EA S O C St Martins T H ET Welcome to a Cathedral Gardens L House G S LANE T St Nicholas Circle E K R R interest ACOC E Dye L PE Y EE Mermaids Bucket King Richard III A STINE ROAD RF T M Archway C E N TAUGU King Richard III W Visitor Centre A I S R R plaque Holiday Inn I ST S COSTUME C R S S E ST CHO LA 39. Newarke Houses AUGUSTINE ROAD STNI new approach E T The Seamstre TheNewarke O U T H Steps S AG E 8. DanielLambert O T AN U E RI RL DRAMA T H S F A Newarke Houses GAT NE W E in telling our A Castle Gardens C SYC P A S TL O L S RI C 34. The Wars of the Roses T E F K S L EF L N E TE RU IN 16 MillstoneLane U ST E PE GT D Mooring REET Steps LAN RT O 39 E N Ramp Point ON ST S S T R W Steps IL M E A PLAYED OUT M A TE KL 10. Leicester Castle and Motte N Footbridge R 11. St Maryde Castro – Chaucer EW E B PA R L Leicester Castle7 CastleViewView ET stories. RK T S RE TS RE S T Magistrates R EE A C RY T O Church of St Mary E N E Court T A The Queen Elizabeth II S de Castro CH 12. DMUHeritage Centre Diamond Jubilee R Leisure Centre E Hawthorne Building DMU 34 Magazine VAL Centre IN ANCIENT The liberty of the Newarke was a small rectangular district lying on the east bank IV R Square NEWARKE STREET of the Soar, to the south of the old walled area of the borough and at the edge of 13. MagazineGateway The Magazine Turret Newarke Houses Upper Brown The Newarke,Magazine UStreet E Gateway Museum& Gardens P Newarke the gravel terrace on which Leicester T P Street GA E E BRSue Townsend TO N 72 is built. The western part of the Newarke is sited on the alluvium of the river’s O 14. Trinity Hospital and Chapel R Theatre QUARTER S N W TheNewarke BR AU immediate valley; the central and eastern portions on the gravel. Two ancient THE NEWAR N S T entrances to the area survive: the turret gateway, from the castle, and the KE Jain Centre AD RKRO Steps YO T 14th-century Magazine Gate, standing at the eastern limit of the liberty. H O L E T O GA EE X W R OF T E T R E W S T D R B TRE AY ON D R ON S HM O NORT C S W E RI T S R N L O E S D EC T A K E O R T ER R A E W T D E N N A Join us on this L S I E DBEDE ISLANDRO BE AD T E E N RE L A G ST special tour to LL IN I L M OS GR G AN EG L T AN find out more. HE E G A N S W RLTO TE CA

OTHER TOURS 7 7 7 7 7 7 7 7 THE CITY NEWARKE OLD TOWN Newarke Houses Daniel Lambert The wars of the Leicester Castle and St Mary de Castro DMU Heritage Trinity Hospital and NEW WALK Newarke Houses incorporates the museum of the Royal Daniel Lambert (13 March 1770 – 21 June 1809) was a gaol keeper ROses Motte – Chaucer Centre New Walk is a rare example of a Georgian pedestrian promenade Chapel Regiment, and has a range of exhibits illustrating and animal breeder from Leicester, , famous for his it connects the areas around Victoria Park including Stoneygate, post-medieval and contemporary Leicester. The museum is close unusually large size. Evington and Clarendon Park. The Wars of the Roses is the popular name given The first public building on New Walk was a Roman Catholic ARTS to the 15th century Magazine Gateway and within the precincts New Walk is a rare example of a Georgian pedestrian promenade Designed in 1836 by Joseph Hansom, inventor of the horse The first public building on New Walk was a Roman Catholic to the civil conflict that dominated the late fifteenth century and chapel which was built in 1819 on the site of what is now Holy of the medieval ‘Newarke’, the ‘New Work’ of Henry of After serving four years as an apprentice at an engraving and it connects the areas around Victoria Park including Stoneygate, drawn cab, this building started life as a Nonconformist chapel which was built in 1819 on the site of what is now Holy which represented the claims of the rival descendants of The Corporation of Leicester laid out the route in 1785. It is Cross Priory. In 1848 the school was bought by the Leicester Corporation The Corporation of Leicester laid out the route in 1785. It is The Priory was established in 1882. By 1929, the church had Grosmont, 1st Duke of Lancaster. die casting works in Birmingham, he returned to Leicester Evington and Clarendon Park. Proprietaryschool. Cross Priory. Edward III - the Lancastrians and theYorkists. believed that an ancient Roman track-way called Via Devana pre- with the idea of converting it to a public museum, one of the believed that an ancient Roman track-way called Via Devana pre- proved to small and Friar Vincent McNabb O.P. began to raise around 1788 and succeeded his father as keeper of Leicester’s In 1485, Richard successfully forced a confrontation with the dated the promenade and that this track-way formed the basis for The Priory was established in 1882. By 1929, the church had first council-run museums to be established in the country. It dated the promenade and that this track-way formed the basis for money for a new church. The choir and transepts of the church THEATRE gaol. He was a keen sportsman and extremely strong; on one Lancastrians near the town of . the new route. proved to small and Friar Vincent McNabb O.P. began to raise opened as a museum in 1849 and has been free to visit ever the new route. was completed by 1931, and the High Altar was consecrated. The The museum displays include a cinema experience, a collection of occasion he fought a bear in the streets of Leicester. He was an Having spent a night in Leicester at the Blue Boar Inn, Richard money for a new church. The choir and transepts of the church since. church was finally completed and formally consecrated in 1958. toys from the Tudor era to present day and a play area for children expert in sporting animals, widely respected for his expertise marched out across the Bow Bridge to confront Henry’s army. On 22 The original plan for the route was to connect the area which is was completed by 1931, and the High Altar was consecrated. The The original plan for the route was to connect the area which is to try variousgames. with dogs, horses and fightingcocks. August, Richard’s greater force met Henry Tudor’s army in battle in now Welford Road to the then racecourse - which was later church was finally completed and formally consecrated in 1958. now Welford Road to the then racecourse - which was later MUSIC what would become a pivotal moment in Englishhistory. developed into VictoriaPark. developed into VictoriaPark. www.leicestermuseums.org/newarke-houses

Leicester City Council 15 Uncover the Story Trails & Itineraries

Old Town Food & Drink

T S Highcross D

E E L Church Gate S I Y S N F A A A W T M B All Saints' Church N NO HA D H G S Mansfield OLD TOWN U T H VA *WORK INPROGRESSStreet B GI UnGitareariat nMee Chaptingel Points of HC R O T S E S ANE E S CAUSEWAY L R T Welcome to a T G R S I R EE E Haymar S EA T interest RV AT Centre T C A C G J E H N T John Lewis U R E R HC A HubertV R Dalwood BRINGING A G L G S AT L T E E 8.39. ParesWygstonsBankHouse R E B new approach E T 12Applegate T 2 StMartins Showcase Leicester E CinemadeLux K Haymark Highcross M R A A Y Shopping C 34. The Globe B St Peter's Leicester H L WELL- AC K Square 43 SilverStreet F R AIR ON E S ERST in telling our H Rooftop 34 HUMB S Travelodge I E The Clock Tower TR GH N E Great Central C LLA ES TE RO HOO G AT 10. Cosy Club Street S SC ST S FREE EA S Sporting T Post C 68 Highcross Street H Success R E Office E E TRE T E P SEASONED IGHS H Silver Arcade A T S I D stories. Guru Nanak Gurdwara 39 C Royal Arcade 11. The Exchange & Sikh Museum E A R T EE 50 RutlandStreet T TR T TREE S S SS L ER ELLE Hotel Maiyango A ILV Malcolm Arcade G W N S A 72 E L E OL High Cross The Lanes C W HISTORY TO Leicester’s Old Town has many notable attractions but the sightseeing doesn’t TOdeon ArcadeA PL 12. Orton Brasserie B Jewry Wall Monument T A E T RE T Museum BBC Radio L E E E H R K Post OrtonSquare St Nicholas S O T The Market A G L Leicester S A R Office A Church E K T N B M E have to stop when you fancy a bite to eat, as its Y N E Jubilee Square L St Martins A Guildhall AN C AP E Square Duke of 13. Sonrisa P Leicester Ramp E Rutland 4 StMartins L Towards King Richard III restaurants are also steeped in history. G S THE TABLE D Stillness Cathedral Statue MARTIN Leicester Statue AT ST E St Martins HT Corn Exchange Cathedral Gardens E OU TH O ES House NE G ST AC E K LA L PL 14. Free Grammar School K St Nicholas Circle R R ACOC E Y T T p L PE E E R KE E VE St MarysRoad Mermaids DyeBucket C F T MA TRE E King RichardIII N W RA IR R The elegant building housing Middletons ing Richard IIArchwayI E Visitor Centre S Y S I Holiday Inn R SR EFA TR laque CI S S T OR EE A The Seamstress H L S R T ET E Steakhouse & Grill started life as Pares & Co S Town Hall O E NICH R ST E T U B T O Square PS Bank. The grand doors flanked by pillars and HO W O LTown Hall H T

G S Steps S E IN BI decorative panels that ushered in well-heeled O T AN G A U E RL G S T RIA RE H F E G N A M S Methodist Victorians, likely reflect its connections with T W A T Church Castle Gardens A E Y R R E C S SC PO K E E TCentral S TLR I C T Library T E FF K E R L ST LE TE U IN S P G RE V T E E T E L Leicester’s flourishing hosiery trade. Mooring REET Steps LAN RT O T BE E N Ramp Point ON ST S S T R W Steps L M E A MI A ET L

OTHER TOURS 7 7 7 Join7 us on this 7 7 7 7 special tour to THE CITY find out more. NEWARKE OLD TOWN Wygstons House Pares Bank The Globe Cosy Club The Exchange Orton Brasserie Sonrisa Free Grammar School NEW WALK

Wygston’s House is the oldest house in Leicester. It has been here The present building is often said to be the most elegant bank in The Globe has been synonymous with serving fine ales and food The building has been used since the 1800’s. Formerly producing The area around Alexandra House, now known as the Cultural The Queen’s Building is a Grade II listed building in the heart of the The Leicester Savings Bank building situated on the corner of St. The Old (Free) Grammar School is a Grade II listed building built since medieval times and the road it stood on, High Street, was the Leicester. It was designed by J.B. Everard & S. Perkins Pick for Pares´s since 1720, where quality ales were brewed using spring water all sorts of vestments from boots, shoes, hats, clothes, hosiery Quarter, was full Victorian factory buildings along narrow Cultural Quarter, a former boot warehouse, designed in 1897 by Martin’s is a grade II listed building designed by Edward Burgess in originally in 1573. The building as it stands today is one of the oldest widest and busiest thoroughfare in thetown. Bank in 1901 but became Parr´s Bank in 1902 following a takeover. It drawn from its own well beneath the pub, which still exists today. products and more. streets, which gives the area its unique historicalcharacter. Harding and Topott of Leicester for Alfred Tyler and Sons, boot 1874. It is an assured work by a highly regarded and versatile school buildings in England and is now home to 1573 Bar & Grill, a ARTS eventually became a branch of NatWest until its closure in the factors. architect who made the most of the corner site to present finely fresh new concept for dining and drinks at Highcross Leicester. 1990s. The restoration and transformation of the original proportioned elevations with a splayed gabled entrance bay Opened in March 2017, Wygston’s House is now once Prior to becoming a public house, the Globe had again a part of factory into Cosy Club was carefullyundertaken to The Cultural Quater is also home to Leicesters growing In 2020 The Queen’s Building became home to Orton’s maintain distinguished by elaborate Gothic treatment. Leicester’s great history. Standing Today Pares Bank is home to Middletons Steakhouse several interesting uses, including a cattle merchants proudly in the original aesthetics this was then used to creative arts, places such as The Curve Theatre, The Brasserie named after Joe Orton, a famous Leicester develop the The menu includes Steaks, Seafood, Burgers, Open sandwiches and THEATRE the heart of the cities historic Old Town, & Grill serving a delicious mix of prime cuts of meat, and accommodation for women awaiting impending serving overall interior design of the restaurant Phoenix Cinema, The Maker’s Yard, The Leicester Print born playwright, author and diarist. best known for his by using a fresh salads, perfectly char-grilled with a selection of mouth real ales, draught beers and high-end cuisine grills, burgers, fresh fish and delicious desserts in an execution at the hands of the noose man in nearby every day of mixture of different textiles, furniture and Workshop and the LCB Depot - host of the ever popular scandalous plays such as ‘EntertainingMrSloane’ artwork from The building is now home to Sonrisa a Latin American restaurant watering sides and there’s also plenty of vegetarian, vegan options the week. outstanding setting in the heart of Leicester. Gallowtree Gate. the 1800’s. Last Friday street food event. and‘Loot’. serving dishes inspired by Buenos Aires. available. MUSIC www.wygstonshouse.co.uk www.middletons-shg.co.uk www.theglobeleicester.com www.cosyclub.co.uk/leicester www.theexchangebar.co.uk www.ortonsbrasserie.co.uk www.sonrisa.uk www.fifteenseventythree.com

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Leicester City Council 25 Uncover the Story Trails & Itineraries

Itineraries PDF

9am-5:00pm THINGS TO Points of interest *WORK INPROGRESS 1. King Richard III Visitor Centre THINGS DO AND SEE 2. LeicesterCathedral 3. Leicester Guildhall TO DO IN 4. NewarkeHouses IN A FULL TheNewarke 5. MagazineGateway A FULL TheNewarke DAY IN 6. John Briggs Stature Welford Place

7. Leicester Museum & Art Gallery DAY IN LEICESTER NewWalk 8. St MartinCoffee House St MartinsWalk LEICESTER Leicester has many great things to see and do. In this guide we have put together 9. Cosy Club some suggestions on the different places to visit in a full day in our wonderful 68Highcross city. Why not start with breakfast at one of the many great cafes and then maybe 10. Middleton’s Steakhouse & Grill check out one of our fantastic museums, The Newarke is one of the oldest areas 2 StMartins of Leicester and home to or take a stroll along New Walk and visit the Leicester Museum & Art Gallery.

Join us on this special tour to

find out more. OTHER TOURS 7 7 7 7 7 7 7 7 THE CITY NEWARKE OLD TOWN King richard Leicester Cathedral Leicester Guildhall NEWARKE HOUSES MAGAZINE GATEWAY John Briggs Statue Leicester Cosy Club NEW WALK On 21 August 1485 Richard III, the last Plantagenet King of England, III Visitor A much-loved timber-framed landmark, Leicester Guildhall started Newarke Houses incorporates the museum of the Royal New Walk is a rare example of a Georgian pedestrian promenade John Biggs (11 April 1801 – 4 June 1871) was a British hosier Museum & The building has been used since the 1800’s. Formerly producing rode from Leicester to confront Henry Tudor at Bosworth Field. The life in 1390 when its Great Hall was built as a meeting place and Leicestershire Regiment, and has a range of exhibits illustrating it connects the areas around Victoria Park including Stoneygate, and Liberal and Radical politician. all sorts of vestments from boots, shoes, hats, clothes, hosiery following day he returned a king slain, his body unceremoniously centre banquet hall for the Guild of Corpus Christi. Over the next 600 years, post-medieval and contemporary Leicester. The museum is close Evington and Clarendon Park. Art Gallery products and more. ARTS stripped of armour and slung on horseback for all to see. it was extended and, amongst various uses, found a niche as the to the 15th century Magazine Gateway and within the precincts This statue of John Biggs was unveiled on the 15 April 1873. It is by of the medieval ‘Newarke’, the ‘New Work’ of Henry of How can the grave site of an anointed King of England be lost? perfect host for performances and celebrations that provide a The Corporation of Leicester laid out the route in 1785. It is the sculptor, George Anderson Lawson. John Biggs (1801-1871) was Designed in 1836 by Joseph Hansom, inventor of the horse The restoration and transformation of the original factory into Grosmont, 1st Duke of Lancaster. More to the point, after more than 500 years, how can it be found snapshot of Englishhistory. believed that an ancient Roman track-way called Via Devana pre- a radical politician, hosiery manufacturer and philanthropist, and a drawn cab, this building started life as a Nonconformist Cosy Club was carefully undertaken to maintain the original In 2015, some 530 years later, and three years after his remains In 1848 the school was bought by the Leicester Corporation again? Where do you start, how do you know where to look and dated the promenade and that this track-way formed the basis for Nonconformist. He was Mayor of the City in 1840, 1847 and 1855, Proprietaryschool. aesthetics this was then used to develop the overall interior THEATRE were found beneath a city centre car park, Richard III made that how can you be sure of yourfindings? the new route. and represented Leicester as a Liberal MP between with the idea of converting it to a public museum, one of the design of the restaurant by using a mixture of different textiles, When Richard III was killed at the Battle of Bosworth in 1485, his same journey to Bosworth and back to Leicester, but this time it When Elizabeth I’s navy defeated the Spanish Armada in 1588, the The museum displays include a cinema experience, a collection of 1856-1862. first council-run museums to be established in the country. It furniture and artwork from the1800’s. body was unceremoniously buriedat was his coffined remains, set upon a gun carriage, which invited Guildhall was the venue of choice for the city’s celebrations. More toys from the Tudor era to present day and a play area for children The original plan for the route was to connect the area which is opened as a museum in 1849 and has been free to visit ever Grey Friars Church and all but forgotten about. The silentreflection. than 50 years later, when England was in the grip of Civil War, to try variousgames. now Welford Road to the then racecourse - which was later since. MUSIC destruction of the monastery at the hands of the Reformation developed into VictoriaPark. Royalist troops attacked Leicester and looted the Guildhall. www.cosyclub.co.uk/leicester further ensured that his grave would be lostforever. www.leicestermuseums.org/newarke-houses www.leicestermuseums.org

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Leicester City Council 30 Uncover the Story Trails & Itineraries Empty Nester Couples with Traditional Value Mature couples with no children at home who enjoy holidaying in the UK and appreciate Heritage and Culture.

Full Day King Richard III Immerse yourself in the incredible story of the last English king to die in battle and the first to be DNA tested. 1 – 1½ hours Visitor Centre Relive the history and discover the fascinating story of how he was found. Café and beautiful courtyard Leicester Explore 900 years of history, from the fine stained glass and the tomb of King Richard III. In the gardens you will ½ - 1 hour Cathedral find his iconic bronze statue, and the sculpture ‘Towards Stillness’. Guildhall One of the best-preserved timber framed halls in the country. Fascinating to discover the history within, from 1 hour the Great Hall built around 1390, to the Victorian police cells. Newarke Houses Composed of two historic houses, Wygstons Chantry House and Skeffington House, the museum tells the 1 ½ - 2 hours story of contemporary Leicester and the history of the Royal Leicestershire Regiment The Newarke Gateway The Magazine Gateway is a Grade I listed building in Leicester. Now a solitary landmark alongside Leicester 10 minutes (Magazine) ringroad, it was originally the main gateway of a walled enclosure built around 1400, giving access to the religious precinct of The Newarke. The vaulted archway was open to traffic until 1905. Jon Biggs Statue, Unveiled in 1873, by sculptor George Anderson Lawson. John Biggs (1801-1871) was a radical politician, 5 minutes Welford Place hosiery manufacturer and Philanthropist. Mayor of the City in 1840, 1847 and 1855. New Walk A rare example of a Georgian pedestrianised promenade originally intended to connect Welford Place 10 minutes to the racecourse (now Victoria Park). A conservation area since 1969. Food St Martin’s Coffee Shop 2-6 St Martins Walk £ Options First speciality coffee roasters to open in Leicester Cosy Club 8 Highcross Street Housed in a former knitwear factory, sympathetically modernised retaining its original £

Industrial feel. Offers traditional breakfasts/interesting brunch options alongside main menus 27 Uncover the Story Trails & Itineraries Free and Easy Mini-Breakers Typically under 35, and enjoy travelling solo, in couples or groups. Interested in experiences, living like a local and getting insider tips

½ day 2 Cocoa Experience the immersive chocolate workshop with independent retailer cocoa Amore. Includes, talk, chocolate tasting and creating 2 hours Amore your own box of 16 chocolates, truffle making, and gift wrap your chocolates to take home (Saturdays at 11.00 am and 2.00 pm)

Cultural Independent Galleries and Street Art. Get off the beaten track and visit some of the smaller independent galleries and exhibition spaces, 1 ½ -3 Quarter such as LCB Depot, Two Queens Gallery and Leicester print workshop in the Cultural Quarter, or Leicester Contemporary in Market St. hours Get a copy of the Street Art guide from Visit Leicester information centre, or check out the Leicester Bring the Paint Trail – to see Leicester’s ever evolving world class street art. Cocktail Trail Cocktail Crawl – Download the Cocktail trail, and check out some of Leicester’s latest and coolest bars 1 ½ - 3 hours Food Prana Café 10 Horsefair St, LE1 5BN ££-£££ Options 100% vegan café in a beautifully restored former bank.

The Good 19 Free Lane, LE1 1JX £ Earth Tucked away and serving homecooked food since 1965. Family-run vegetarian restaurant. Described in one review from happy cow as ‘Like being sat in your Grandmas living room, in the best way’ (Open 12-3 Tues-Sat) Pa St Martins Square, LE1 5DF ££-£££ delicious sourdough Pizzas Kai St Martins Square, LE1 5DF ££ -£££ – brunch and buddha bowls Mowgli St Martins Square, LE1 5DF ££-£££ Mowgli is not about the intimate, hushed dining experience. It is about the smash and grab zing of flavours, serving the kind of food 28 Indians like to eat at home and on the streets. Uncover the Story Trails & Itineraries

Thank you

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