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@ E3 2014 RECAP BOOTH OVERVIEW TABLE OF CONTENTS Throughout the entire expo, the Disney Interactive booth was a hot TITLE PAGE spot for both media and fans. The line for the Super Hero Selfie Disney Infinity: Marvel Super Heroes 2 - 3 activation wrapped around the booth every day, with attendees waiting Disney Fantasia: Music Evolved 4 an average of two hours for the chance to take a super hero selfie and Licensed Titles 5 - 6 - Star Wars: Battlefront 3 collect an early-release playable figure. Over the week, more than - Grim Fandango 3,000 figures were distributed. - Cars: Fast as Lightning Demo stations for both Disney Infinity and Disney Fantasia were - Spider-Man: Unlimited crowded the entire length of the show. Fans were especially excited to - Big Hero 6 - Disney Planes: Fire & Rescue demo the 2.0 build for the first time and to experience the newest realm - Disney Violetta: Rhythm & Music to be introduced to Disney Fantasia, The Neighborhood. The demo stations we had in our first party and licensed partner booths were also very busy, including Disney Infinity kiosks in the Sony and Microsoft booths, Disney Fantasia kiosks in the Microsoft booth, Kingdom Hearts HD 2.5 ReMIX in the Square Enix booth and the Spider-man: Unlimited and Cars: Fast as Lightning demo stations in the Gameloft booth. PRESS COVERAGE OVERVIEW Over the course of three days at the Los Angeles Convention Center, we met with hundreds of journalists from around the world to show them our key titles – Disney Infinity: Marvel Super Heroes and Disney Fantasia: Music Evolved. We conducted 268 booth tours and met with nearly 30 outlets for each Infinity and Fantasia in behind closed door meetings and roundtable group sessions, offering media hands-on time with the games and 1:1 time with our spokespeople. More than 30 international outlets were also briefed in round table group session meetings. Top-tier media on our schedule included: USA Today, Yahoo!, Bloomberg, Wired, GameSpot, VentureBeat, Game Informer, IGN, and more. 1 E3 2014 RECAP COVERAGE RECAP Stemming from our announcement of the Spider-Man Play set and press interview and demos at the expo, Disney Infinity: Marvel Super Heroes was featured in more than 190 placements, ranging from feature stories to round-ups across top-tier gaming publications, entertainment publications, national consumer outlets, Hispanic outlets, international media outlets, as well as Disney and Marvel fan sites. Disney Infinity was also featured across a number of broadcast outlets including Bloomberg TV, as well as live E3 video coverage from Gamespot, Twitch TV and Giantbomb. • Previews: Previews of the game have been overwhelmingly positive, with key highlights including the skill-tree leveling, specialized character gameplay, true to franchise Play Set crossover as well as the large size of Play Set experience. • Toy/Game Hybrid Genre: As Disney Infinity was compared to Skylanders and Nintendo's newly announced Amiibo in industry trend pieces covering the rise of the toy/game hybrid genre, it is continually noted that Marvel IP and free-form Toy Box gameplay set Infinity apart. The new features and improvements of 2.0 are further bolstering our reputation as a leader in the genre. • Sony Collector’s Edition: Additionally, the details of the exclusive collector’s edition for PS3 and PS4 have been clarified with media and are driving buzz with game outlets and fans. • Figures: Disney Infinity: Marvel Superheroes figures were among the most popular giveaway items at the expo. Fans are eager to own the gameplay pieces, paying up to $800 for a set and $300 for individual figures on eBay. 2 E3 2014 RECAP AWARDS & NOMINATIONS Electric Playground - “Best of E3” WIN (one of multiple winners) Destructoid - “Best Platformer” NOMINATION (results not yet announced) Gaming Trend - “Best of E3” NOMINATION (results not yet announced) Hardcore Gamer - “Best of E3” NOMINATION TOP QUOTES GAMING “Disney Infinity 2.0 is in the works, and it promises so much "Face front, True Believers! Disney is finally delivering on one of more than the original Disney Infinity ever did. The demonstration the integrations gamers have most been hoping for in Disney began with a look at the upcoming Spider-Man playset, in which Infinity...Now, let’s see if we can get Luke Skywalker in on this.” you can tool around Manhattan, which is four-and-a-half times – IGN as large as the city was in the Incredibles playset.” - GameSpot "One of the power discs gave me a missile strike from Nick "The Toy Box is deeper this time around, with sophisticated new Fury, Iron Man can fly and does the things you expect Iron Man tools that give creators additional freedom. " - Game Informer to do, and most importantly... it feels and looks like Marvel. Also, the skill system/talent tree for Iron Man is robust. I definitely look forward to learning more today.” – GameZone “First things first: All original Disney Infinity characters are compatible with 2.0, so you won't have to worry about buying new sets of figures for the new title. What the second iteration is “Our demo saw a Lion King scenery (complete with Pride doing, really, is smoothing the rough edges of the first and Rock) highlight a Finding Nemo world we walked through with making an already good game even better.” - Worth Playing characters from Brave as they rode Darkwing Duck’s motorcycle. If that sentence doesn’t get you to put Disney Infinity 2.0 on your wish list, then joy is a concept lost on you.” - Nuke The Fridge TECH "But [with Disney Infinity] there's another way to play, too. Customers can create their own worlds using a feature called "toy box," in which to play with the characters in any way they TRADE wish. Gamers have downloaded toy boxes shared over the “Walt Disney Co expects revenue from its 10-month-old Infinity Internet about 10 million times." - CNET video game to reach $1 billion even as rivals also combine physical toys with video games, Jimmy Pitaro, president of the company's interactive unit, said in an interview.” - Reuters "Disney Infinity 2.0 is already looking impressive and feels great to play." - Wired "The more I’ve seen of Disney Infinity 2.0 the more I’ve been impressed." - Andy Robertson, Forbes FAN SITES "Disney Infinity: Marvel Super Heroes is an impressive feat. While the first incarnation of the game may have seemed like a Skylanders clone, the team at Disney Interactive have made the game their own and as far as I’m concerned have become the pinnacle of figure-based gaming. Fans of the previous Disney Infinity will no doubt enjoy the improvements made to the system while newcomers will be able to pick it up and have a ball.” – Super Hero Hype "It’s clear the game designers have taken what players all loved about the original, added nice new features." - Inside the Magic 3 E3 2014 RECAP COVERAGE RECAP Throughout E3, we saw a steady flow of coverage about Disney Fantasia: Music Evolved with more than 100 placements across top gaming outlets, national consumer publications as well as Disney fan sites. • Microsoft Press Conference: The first wave of placements were sparked by Microsoft’s press conference, during which they showcased Disney Fantasia: Music Evolved as a part of their upcoming slate of games for 2014 and 2015. • E3 Meetings: More in-depth previews of the game rolled out later in the week following press demos and 1:1 interviews conducted at E3. • Previews: After previewing the game, media complemented gameplay, the newly announced Neighborhood realm, the game narrative and character Scout. • Microsoft Kinect: Multiple outlets also noted that Disney Fantasia: Music Evolved would be reason enough for them to continue using Kinect, despite Microsoft’s apparent shift away from the technology. AWARDS & NOMINATIONS Spawn Point - “Best in Show” WIN Comics Gaming Magazine - “Best Music Game” WIN Joystiq - “E3 Selection” WIN Cheap Ass Gamer - “Hype Wagon Pick” WIN Game Informer - "Best Music/Rhythm Game" WIN Arcade Sushi - "Best Games Ever (This Year)" WIN Hardcore Gamer - "Best Xbox One Game" NOMINATION TOP QUOTES “I admit to having had doubts that the game could capture the spirit of the films, given the game's use of popular music in addition to classical. I was a fool to have worried. I left the Disney Fantasia: Music Evolved demo feeling joyous and alive. It felt as if I had just played a game made only for me, a game that merged my love of music with my love of visual entertainment.” - GameSpot “After this hands-on, I can finally say that I understand how to “Yes, you’ll still look silly doing it. But there’s a unique sense of play Disney Fantasia: Music Evolved. And it’s fun. Since I fun to be had from playing this game, especially if you’re a music bought my Xbox One, I haven’t used my Kinect once, but this aficionado. While we’d like to see ties to Disney in more than just game makes me want to. Harmonix knows what they’re doing, name; this game is one of the few experiences that’s worth and so will you once you start playing it.” - Gamezone holding onto your Kinect for.” - Nuke The Fridge “A magical mash-up of art, ambition, and a mischievous “Harmonix and Disney’s Fantasia remains one of the best (and sorcerer’s apprentice, Harmonix’s Disney Fantasia: Music only) examples of how much potential the motion-tracking camera has. The creative music game allows players to act as a conductor Evolved aims to reinvent the rhythm-game genre.” - XBOX Wire of myriad classic and modern-day songs in an aural and visual experience unlike anything else in gaming." - Game Informer "What I enjoy about Disney Fantasia: Music Evolved is how it allows all sorts of gamers with creative ambition to shape new "The Kinect responds superbly to every swipe of the arm, each experiences with music." - IGN perfectly coordinated to the tune." - Gameranx 4 E3 2014 RECAP LICENSED TITLES Star Wars: Battlefront 3 A new trailer for Star Wars: Battlefront 3 was released last week during EA’s E3 press conference and drove extremely positive press praising DICE's dedication to the Star Wars franchises and fans, as well as the quality of the game play footage.
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