Media Kit 2O13 George Pimentel from the EDITOR

media kit 2O13 george pimentel FROM THE EDITOR

As the new editor of FLARE, I’m happy to report that it’s an exciting time here, full of potential for both our editions. Last spring’s introduction of our tablet version and our recent shift into a more user-friendly and quick-to-respond website laid the technological groundwork. 2013 will be our chance to revel in the gorgeous visual potential and quick- response capacity of these perfected digital platforms. Our magazine will be amping up everything that makes print lasting: stunning and inspiring photographic feature wells of fashion and beauty’s best; informative health content; plus columns that speak genuinely to our readers—expect stories that get people talking. We have also lined up massive amounts of shopping information, unexpected poetic encounters with true style, and a look into culture pop and posh. Our website will be tightening its focus, becoming as necessary as a daily caffeine fix for women aged 18–40. Our tablet will be a 3-D explosion of both, with the added bonus of linked shopping opportunities only you can provide.

I can’t wait to get to know you and your brands—online, in print and during our event collaborations in good-old-fashioned but irreplaceable real life. Together, we’ve got fun in store!

Yours, tktktktktk EDITORIAL CONTENT

FASHION High-production-value narrative photography from both up-and-coming photographers and the industry's strongest established talents; instant-gratification shopping tips and trends; celebrities and style-setters behind the runways and on the streets

BEAUTY & health Exclusive feature photography showcasing the magic of hair and makeup; in-depth articles; the latest product news; celebrity crossover; inspiring messages from look- makers about the power of maintenance and grooming

travel Style geniuses and jet-setters unpack the best shopping, food, drink, beds, scenery, culture and inspiration from Anguilla to Antarctica

art & culture All that is fashionable in art, film, television and books

deep style A column on how to understand and harness the relationship between style, character and personal fulfillment

flare food A section that links fashion, food and tastemakers

flare atelier A section revealing the most spectacular environments where beautiful things are made, be it clothing, food, furniture, art or even haircuts

Flare features Thought-provoking, writerly pieces on the latest in public and private life, personal finance issues, and fashion and culture personalities

style-setters Hot-button red carpet and global-streetscape trendsetters AND MUCH MORE... tktktktktk 2O13 EDITORIAL CALENDAR *SUBJECT TO CHANGE

MARCH AUGUST MAJOR SPRING FASHION ROMANCE AND FREEDOM • Fashion: Japan invasion! From Zen to Tokyo pop • Summer parties feature • Denim preview • Fashion: First glance of fall runways, road • Birth of a Label: a diary of Canada’s newest, trip denim roundup, and wear now, wear later coolest designers • Blockbuster actresses with red carpet élan • Beauty: Makeup colours in bloom and hair dares • Beauty: fall beauty report • Flare’s new food column by A Fashion It Girl: Doughnuts, updated SEPTEMBER FALL FASHION FOR ALL APRIL • Fashion: Incredible fall fashion DO RIGHT, DRESS RIGHT • Trends: where to shop them • Fashion: The new erogenous in fashion • Beauty: De-frizz and de-static your hair, plus (hint: forearms! napes!) plus raincoats and boots anti-aging and the latest wrinkle-stoppers • Accessories feature • Women in art package: 12-page • Beauty: The potions and people offering visual-artist portfolio unexpected cures • Fragrance guide OCTOBER • FLARE FOOD: Sexy spaghetti CULTURE AND FASHION • Women in art: a Canadian artist profile • Fashion: What to wear to the what’s and how to get her look what with the who’s who of fall • Find your perfect coat, fast MAY • Beauty: Best beauty innovations of the year MAKE IT PRETTY • Weather-proof hair • Fashion: Spring dress-up coats • CULTURE: The Toronto International film • Trends: photo prints, stripes, kimonos for work festival’s best red carpet looks • Beauty: Real-girl makeovers plus the lowdown on lash trends NOVEMBER • Special-occasion dressing: weddings and proms PLEASURE • Fashion: Soft, sexy sweaters JUNE • Embrace-winter wardrobe tips TUNE-UP • Beauty: Editors’ little black book across Canada • Tweak your wardrobe, swimsuits, accessories, makeup, • Travel: Shop the world’s most fashionable cities skin, hair and body for your sexiest summer ever • Beauty: Going against the gloss: ‘90s revival DECEMBER plus a suncare and skin care package GIVE BIG • Travel: On-board Daria Werbowy’s sailboat • Fashion: The art of hostess dressing • From work to event: changeup pieces JULY • Outrageous jewels to ogle and own MADE IN CANADA • Beauty: Holiday hair-and-makeup • Summer reads feature: the beach reads, beach hats, • Flare food: Killer cocktails, sunglasses, swimsuits and jewellery to look great reading, killer frocks plus the places to escape to read • Travel: Summer in winter, last-minute • Fashion: Athletic-chic and sexy swimwear chic escapes • Beauty: Pedicures and humidity-proofing hair tricks • GIFT GUIDE: Lust-able gifts • Flare food: Canada’s most stylish chefs max abadian max our readers & partners love Flare

Bravo for bellissima “I’ve gone online to try to No, Thank you! The images captured by Chris buy five copies of FLARE Thank you for featuring Nicholls in “Bellissima” [March] because my daughter me in the May issue of are reminiscent of the alluring (Jennifer Lawrence) is on FLARE. It was my first time Sophia Loren and the wonder- the cover. It’s probably the modelling in a full editorial fully sensual Melina played by best photo of her that I’ve spread. I also wanted to let Monica Bellucci [in the Italian ever seen. I’d like several you know that the spread film Palla di neve]. I was copies for our family. was instrumental in securing transported to a different time Thank you.” me roles in two upcoming and place—just mesmerizing. Karen Lawrence, Louisville, Ky. films. The power of the Heather Schell, Toronto (Lawrence was on FLARE’s press can help tip the scales June 2011 cover.) in an industry saturated with emotional rescue talent, and our collaboration “7 Days, 7 Ways to Emotionally I just opened the September proved to be an example Detox” [March—Relating] is issue from the mail. I’m of this. I am proud to be one of the best articles I’ve completely speechless! These a part of the FLARE family! read in awhile. It didn’t sound are the most gorgeous shots Canadian actor Sarah Gadon, preachy and addressed all of of my shoes ever! If I had to who appeared in May’s the reasons women feel think of any ad campaign for “Amazing Lace” stressed—and how to deal with my brand, this is what it would them—with wit and humour. look like…Such beautiful In terms of the event— I could relate to almost every shots! Million thanks for your everyone was very happy single thing that Kate Rae wrote. support! with the outcome! Anna Ryhalko, Thornhill, Ont. Xoxo You guys are always Gio Diev, Gio Diev Collection fantastic to work with! Love Diversity Stacey Najman, Thank you so much for The FLARE team is one that H&M Canada including Maddy and Erika in goes the distance to make Marketing & Advertising “Love Stories” things happen. They are idea [March]. It’s great to know that generators, which we love! FLARE recognizes the diversity We have seen this repeatedly as of its readership. So proud of they work to help us grow the your progressiveness and display LVMH brands in Canada.” of great Canadian values. Meri Ward, Media Director, Rachael Coon, Sackville, N.B. MPG, LVMH Brands chris nicholls READER PROFILE FREQUENCY monthly TOTAL READERSHIP 1.135 million TOTAL WOMEN 12+ 1.O35 million READERS PER COPY 8.2 TIME SPENT READING 27 minutes CIRCULATION 139,OOO AVERAGE AGE 39

POPULATION FLARE REACH (OOO) WOMEN 51% 91% 1O35 MEN 49% 9% 1O1 AGE 18–34 27% 31% 349 25–34 16% 19% 215 25–49 41% 51% 575 35–49 1O% 1O% 114 HOUSEHOLD INCOME $75,OOO + 42% 5O% 665 $1OO,OOO + 26% 32% 431 $15O,OOO + 9% 11% 141 AVERAGE HHI $8O,123 $85,OO7

SINGLE 3O% 33% 377 MARRIED/ 58% 54% 614 LIVING TOGETHER EMPLOYED (FT or PT) 57% 63% 716

PMB fall 2O12 two-YEAR READERSHIP survey andrew soule FLARE.COM— your all-access pass to everything fashionable: fashion, beauty, celebrity and street style, shopping, food, culture, art and more! Flare.com has relaunched to focus on larger ad sizes in “Win a Trip to Milan Fashion a new design that detects what kind of screen the user is Week” (October) was one of our largest contests in FLARE history! viewing on (desktop, seven-inch tablet, 10-inch tablet or smartphone) and adjusts the design accordingly. Content SCENE

on the site is presented in "content modules" with ads 1

ORA WITH THE BOUTIQUE’S TRIO OF OWNERS BRIDGE + BARDOT focusing on Big Box ad units and full-page interstitial ads Ora fell for the fashion at this boutique, which carries a mix of vintage and Canadian labels; “BOYS’ she left with a black slip dress, CLOTHES an acid-wash jean skirt, a ARE SO SEXY patterned ’70s dress and a ON WOMEN,” floral pleated skirt. “I loved how ORA SAYS the clothes were very neat and “IT’S FULL OF COLOURS I could see everything,” she AND LIFE,” says. “In some vintage stores, ORA SAYS you just give up and leave OF BRIDGE + because it’s so much to look “I HAVEN’T ACTUALLY TRIED THIS ON,” BARDOT through.” 1138 Dundas St. W., Rita Ora says, peeking out of the change bridgeandbardot.com which are an in-between page experience as opposed to room at Toronto boutique Bridge + Bardot as she slips into a pair of mint green 3.1 Phillip Lim overalls she brought for our photo shoot today, which she pairs with a ’90s-inspired Cavalli crop top. “I don’t know if my bum fits in.” Kosovo- born, British-raised Ora, 22, has nothing to 3 worry about—her curves are perfectly showcased by the piece. The singer, and latest protege of Jay-Z, is in Canada pro- moting her debut album, Ora, an upbeat something that goes on top of the content. party soundtrack that skips through dance, pop and ’90s-inspired hip-hop. Ora is true to its buoyant vibe in person, as we learned during an afternoon of shopping in Toronto’s micro-chic Dundas and Ossington neighbourhood, dotted with local, slow-paced coffee joints, key restaurants and curated boutiques. As our entourage blasted rap anthems from an MILK GLASS CO. old-school boom box, Ora party-hopped When Ora arrives, the gallery is in the throes of the 2 opening party for its current exhibit, Michael Toke’s the hood, alighting at vintage boutique series of grotesque portrait drawings entitled Sex, Bridge + Bardot, classic-cool bar The Physics and the Evolution of Man. The unpredictabil- Saint Tavern and gallery space Milk Glass The Bon Scott ity makes her feel right at home. “There’s a really cool energy here,” she says. “It’s just like in London.” Co.—leaving the neighbourhood hipsters 1. Muddle 4 small 1247 Dundas St. W., milkglassco.com grinning ear to ear. > pieces of Scotch ON NOW AT MILK GLASS CO.: THE ORA Bonnet pepper with 3 Modish (Nov. 1–Dec. 4) ORA, RITA ORA slices of cucumber Even art can use some accessorizing. Modish, Milk 2. Add 2.5 oz of Glass Co.’s November exhibition, features abstract Rihanna, make room. art by Char Da Silva and Asia Vickovic, paired with Jameson Irish Whiskey Much like that of her complementary accessories such as handmade 3. Add 2 oz of fresh brooches and hair bands. Roc Nation label mate, lime juice Rita Ora’s debut album DUND AURA 4. Add 1 oz of fresh A S S dutifully checks off 3 T. W pineapple juice . Follow breakout pop sensation radio-ready anthems (“How We Do”), 5. Shake vigorously 1 G R O stadium slow jams (“Shine Ya Light”) and O

RITA ORA’s guide to Toronto’s over ice S hip-hop collabs (including “R.I.P.,” which THE SAINT TAVERN S I N 6. Strain into ice-filled V E A ROYAL ST. 2 Drake originally wrote for—you guessed Sophisticated local The Saint serves Ora its signature G Dundas and Ossington rocks glass T N O N A it—Riri). With slick work by super-producers cocktail: the Bon Scott. Peppers, lime, pineapple and V E . whiskey blend to create what Ora calls a “spicy lemonade.” 7. Garnish with a chunk Diplo, The Dream and Will.i.am, Ora’s HALTON ST. neighbourhood BY RYAN PORTER But there’s no risk the pepper infusion will overheat of fresh pineapple and V more than just a first record—it’s E . Ora’s taste buds. “I can’t eat anything without spice,” a ribbon of lime zest a big-budget bid for superstardom. she explains. 227 Ossington Ave., thesainttavern.com PHOTOGRAPHY BY NORMAN WONG FOXLEY ST.

207 208 FLARE NOVEMBER 2012 Rita Ora heads to Toronto’s coolest hot spots at ﬂ are.com/video

SCNfrontis.indd 207 9/18/12 2:34 PM SCNfrontis.indd 208 9/18/12 2:35 PM Our Rita Ora photos on Tumblr (November) surpassed 20,000 “notes”—also our highest to date!

SITE FEATURES SPONSORSHIPS •Blogs •Content integration •Videos •Contests •Photo galleries •Sponsored features •Newsletters •Videos and photo galleries •Flare Was There Our January cover girl, •Street Style KEY MEASURES Lea Michele, used our cover shot •67,OOO unique as her Twitter profile image! AUDIENCE visitors/month •65% are female •1,OOO,OOO page •21.5% have a views/month household income • Highest concentra- We're connected to our readers of $75,OOO + tion is within women •3O% have a 18–49 with 27,OOO household income unique visitors between $75,OOO SOURCE: comScore and $99,OOO Media Metrix, all locations June-August 2012 norman wong NOW FLARE READERS CAN FIND EVEN MORE Lea OF WHAT THEY LOVE Miche Le brunette ambItIOn ON THEIR iPAD APP. (what we can learn from Glee’s Flare’s tablet edition brings enhanced experiences ) diva ARE YOU A RETURNOHOLIC? to life with embedded video, photo galleries, digital Get DecIsIVe nOw links and user-friendly applications that give readers the ability to save articles and share them hOt fOr with friends via Facebook, Twitter and email. winter FLARE is currently available for the iPad on iTunes for single-issue purchases Dresses EXCLUSIVE ! wIth Drama and digital subscription, and it is free to existing subscribers. girls One bag, girLS tOtaL All advertisers in the print edition have the opportunity to replicate their creative in the new LOOk gIRLs tablet edition. Replica ads can also include basic interactive functionality of one link at lena yOur style Dunham hOrOscOpe no extra charge. In addition, advertisers may utilize any of the approved IAB units. opens up to & JUSt in: can lit star sprInG sheila heti ru n way repOrt pure fashIOn january 2O13 flare.cOm jOy!

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repOrt 10 C K E R M A N SUMPTUOUS A VELVET SKIRT SILK TROUSERS MICHAEL VAN DER HAM, $1,360, pure fashIOn gIRLs PINK TARTAN, $325. H A I D E R B A L M I N 11 LIBERTINE BOUTIQUE. yOur style FLARE DECEMBER 2012 73 january 2O13 flare.cOm jOy! lena FASHfinds.indd 73 10/16/12 12:39 PM Dunham hOrOscOpe opens up to & JUSt in: can lit star sprInG sheila heti ru n way repOrt pure fashIOn january 2O13 flare.cOm jOy! 2O13 RATE CARD NATIONAL RATES 4C 1X 3X 6X 9X 12X FULL PAGE $23,815 $23,1OO $21,715 $19,54O $17,2OO 1/2 PAGE $16,24O $15,75O $14,8O5 $13,325 $11,725 1/3 PAGE $9,995 $9,69O $9,115 $8,21O $7,22O DPS $47,62O $46,2O5 $43,425 $39,O85 $34,395 1/2 DPS $3O,O6O $29,15O $27,4OO $24,67O $21,7OO IFC DPS $57,12O $55,445 $52,11O $46,9OO $41,27O IBC $26,675 $25,87O $24,325 $21,89O $19,27O OBC $28,975 $28,1OO $26,42O $23,77O $2O,92O REGIONAL 4C 1X 3X 6X 9X 12X EASTERN CANADA FULL PAGE $19,225 $18,655 $17,53O $15,785 $13,89O DPS $38,455 $37,295 $35,O65 $31,555 $27,765 ONTARIO FULL PAGE $16,165 $15,68O $14,745 $13,265 $11,675 DPS $32,335 $31,37O $29,575 $26,53O $23,35O WESTERN CANADA FULL PAGE $11,87O $11,515 $1O,815 $9,74O $8,57O DPS $23,75O $23,O4O $21,66O $19,49O $17,155 B.C./ALBERTA FULL PAGE $9,5OO $9,225 $8,665 $7,8OO $6,865 DPS $19,O3O $18,455 $17,355 $15,615 $13,745 B.C. FULL PAGE $6,68O $6,48O $6,O85 $5,485 $4,825 DPS $13,355 $12,955 $12,185 $1O,965 $9,645

All rates in gross dollars. RATES IN EFFECT AS OF JANUARY 2013 ISSUE. 25% discount on black and white ads. TABLET RATE CARD NATIONAL RATES (ALL RATES ARE NET)

PREMIUM* RICH MEDIA** STATIC***

5 SEC PG 2 1X 5–1O 11–2O 21–29 3O–36 net 5–1O 11–2O 21–29 3O–36 INTERSTITIAL (IFC) PAGES PAGES PAGES PAGES rate Card* PAGES PAGES PAGES PAGES

$4,466 $3,721 $3,126 $2,657 $2,344 $2,O32 $1,876 $2,977 $2,531 $2,233 $1,935 $1,786

The above rates are MEDIA ONLY AND DO NOT INCLUDE PRODUCTION DIGITIZATION COSTS *INTERACTIVE AD: other enhancements to tablet as will be costed upon request (including but not limited to photo/video gallery) **interactive ad: Development costs to digitize print ad and add video = $500 ***static ad: Development costs to digitize print ad = $300 max abadian max 2O13 CLOSING DATES

ISSUE SPACE MATERIAL IMPACT NATIONAL CLOSE CLOSE DATE ON-SALE JANUARY NOV O1/12 NOV O7/12 NOV 2O/12 DEC O3/12 FEBRUARY DEC O6/12 DEC 12/12 JAN O3/13 JAN 14/13 MARCH JAN 17/13 JAN 23/13 FEB O5/13 FEB 18/13 APRIL FEB 14/13 FEB 2O/13 MAR O5/13 MAR 18/13 STYLE ICONS MAR 25/13 APR O1/13 MAY O6/13 MAY O6/13 REPORT NEWSSTAND SIP

MAY MAR 14/13 MAR 2O/13 APR O2/13 APR 15/13 JUNE APR 11/13 APR 17/13 APR 3O/13 MAY 13/13 JULY MAY 16/13 MAY 22/13 JUN O4/13 JUN O7/13 AUGUST JUN 13/13 JUN 19/13 JULY O2/13 JULY 15/13 ACCESSORY JULY 15/13 JULY 22/13 AUG 26/13 SEP O4/13 GUIDE NEWSSTAND SIP

SEPTEMBER JUL 11/13 JUL 17/13 JUL 3O/13 AUG 12/13 OCTOBER AUG 15/13 AUG 21/13 SEP O3/13 SEP 16/13 NOVEMBER SEP 12/13 SEP 18/13 OCT O1/13 OCT 14/13 DECEMBER OCT 17/13 OCT 23/13 NOV O5/13 NOV 18/13 JANUARY (‘14) NOV 14/13 NOV 2O/13 DEC O3/13 DEC 16/13 andrew soule 2O13 MECHANICAL REQUIREMENTS & SPECIFICATIONS

BLEED ADS: NON-BLEED ADS: Build Documents to TRIM Size Build Documents Add .125” Bleed BEYOND Trim on ALL Sides to LIVE Area Live Area is .25” in from ALL Sides AdDirect INSTRUCTIONS Double Page Spread 15.75” x 1O.75 15.75” x 1O.75” (Live Area is .25” in from ALL Sides) Log into Magazines Full Page 7.875” x 1O.75” 7.875” x 1O.75” (Live Area is .25” in from ALL Sides) 1 Canada’s AdDirect™ Ad Mini Page 5.1875” x 7.5625” 4.6875” x 7.O625” Portal (addirect.sendmyad.com). Note: A user account will have ½ Double Page Spread 15.75” x 5.375” N/A to be set up upon the first visit.

½ Page Horizontal 7.875” x 5.375” 7.375” x 4.875” Select the publisher/ ½ Page Vertical 4” x 1O.75” 3.5” x 1O.25” 2 magazine you are advertising with. Complete the relevant 1/3 Page Vertical 2.75” x 1O.75” 2.25” x 1O.25” ad info, then click Upload.

Follow the onscreen NOTE: All content not intended to trim must be kept a minimum of .25” from outside trim edges and include .25” gutter allowance for 3 preflight process. spreads. Publisher is NOT responsible for the line-up of content running through the gutter on spreads or on single pages adjacent to inserts. Running content through the gutter is STRONGLY discouraged, as folding and trimming are subject to variation. Approve 4 your ad. InDesign CS3 or higher templates for ALL ad sizes are available at addirect. sendmyad.com (Select Ad Sizes from the left-hand navigation menu.)

Production Process Printing: High speed, web offset lithography at resolution of 300dpi/150lpi Binding: Perfect bound Magazine Trim Size: 7.875” x 10.75”

Supplied Advertising Materials PDF/X-1a:2001 created to Magazines Canada specifications, sent online using Magazines Canada AdDirect at addirect.sendmyad.com For information regarding Magazines Canada specifications, refer to magazinescanada.ca/advertising/production/dmacs_specifications or contact the production manager at (416) 764 2061 for details. Rogers Publishing does not accept responsibility for material content or colour trapping.

Text type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for reproduction. FLARE is not responsible for reproduction of type sizes smaller than those mentioned for thin, serif type. The ad MUST be uploaded as a press-ready PDF file. Information on creating a proper PDF file is available on the Magazines Canada website, magazinescanada.ca/advertising/production/tools/pdftips Keep all colours CMYK. Do not use Spot colours or RGB art. Keep any black/grey type as one-colour black (no four-colour black text). 2O13 EVENTS MENU Event Elements Value Cost Our team of experts will work *Event Management $ 2,5OO $ 1,OOO with you to develop and *Editor Appearance $ 1O,OOO - customize a turnkey event. *Editor Travel + Accommodation - Varies Speak to your rep for more details! *Magazines—2OO quantity ($1 per issue) $ 8OO $ 2OO *Signage: Magazine Cover Blow Up (1 per event) $ 6OO $ 2OO *Gift Bags Fulfillment (2OO) $ 1,OOO $ 5OO *Branded Gift Bags - $ 2 per piece *Prizing: Two FLARE Magazine Subscriptions $ 4O Complimentary *Single E-blast Invite—creative supplied $ 15O/CPM Varies *Editorial E-weekly National Newsletter Mention—2O5K subs $ 1OO/CPM - (pending available space) *Social Media: Twitter (18K) + Facebook (5K) mentions Case Specific - *FLARE WAS THERE Gallery Post—event promotion via Flare.com $ 5,OOO $ 1,OOO (supplied max. 1O photos)

Other Event Options Value Cost *RSVP Management $ 3,OOO $ 2,5OO *FLARE Single E-Blast Design + Production $ 1,OOO $ 1,OOO *French Translation + Proofing (if required) $ 1,OOO $ 1,OOO *FLARE Party Picture Magazine Coverage (in-book: photos from client) $ 19,85O $ 7,5OO *Photographer - $ 5OO-1OOO *Videographer - $ 1,OOO-3,OOO *Date Penalty Fee (change of date) $ 1,OOO $ 1,OOO *Event Penalty Fee (event cancellation) $ 1,5OO $ 1,5OO *FLARE Bulk Magazines - Varies *Catering (food + beverage/staffing) - Varies *DJ & Entertainment - Varies *Audiovisuals - Varies *Red Carpet - Varies *Photo Booth - Varies *Signage (i.e. step and repeat) - Varies