Spafax Enters Ebook Fray with the Best of Sparksheet

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Spafax enters eBook fray with The Best of Sparksheet MONTREAL – February 22 2010 – Sparksheet is coming to an iPad or Kindle near you. The international media and marketing blog, published by custom-content company Spafax, has launched its first eBook, The Best of Sparksheet. Aimed at marketers, content creators, travel industry professionals and media thinkers the world over, the free eBook reinforces Sparksheet’s position as the go-to source for good ideas about new media and unconventional marketing. “Spafax has been at the forefront of developing new media platforms for over 25 years,” says Raymond Girard, President of Spafax Interactive and Sparksheet’s publisher, “and the rapid adoption of tablet readers by consumers gives us the opportunity to efficiently disseminate our content to a much larger and more diverse audience.” The 64-page book features exclusive Q&As with the world’s top thinkers, including WPP chief Sir Martin Sorrell, bestselling business author Chris Brogan, Web-design guru Jeffrey Zeldman, “Mr Magazine” Samir Husni and Emirates Vice-President Patrick Brannelly. It also includes original “think pieces” on cutting-edge topics ranging from client-agency relationships and the Chinese hotel industry, to how airlines are engaging customers through social media sites like Twitter, Flickr and YouTube. “Our content is all about engagement, about the importance of meeting customers, passengers, or readers in their medium of choice,” says Dan Levy, Sparksheet’s editor. “So it only makes sense for us to extend our reach into this new and exciting transmedia space.” The Best of Sparksheet is available free of charge at Sparksheet.com/eBook. For more information about Sparksheet, or to become a contributor, please contact Dan Levy at 514-844-2001 or [email protected]. About Sparksheet Powered by Spafax, Sparksheet is the site of reference for everything to do with custom media, branded content and travel marketing. Since June 2009, it has been sparking ideas and conversations about social media, revenue generation, client- agency relationships and on-demand entertainment. Sign up for Sparksheet’s monthly e-newsletter: sparksheet.com/signup About Spafax Spafax is one of the leading providers of branded content in the form of award- winning custom publications and entertainment channels targeted to the Transumer – the consumer in transit. Their diverse global roster of clients includes Air Canada, British Airways, Fairmont Hotels & Resorts and Singapore Airlines. Spafax is a wholly owned subsidiary of WPP Group, PLC. .

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