Libo Mln Als Een Kiebouw Lonaer Fiee Hc .Ordel Al. Fond Aan

No.16, July 1977 ASPECTS A NEWSLETTER FOR ALL COMPANIES OF THE ASSOCIATED SCIENTIFIC PUBLISHERS GROUP HA:

Libo mln als een kiebouw lonaer fiee hc gerec .ordel al. .- eleeri fond aan , verkl ioekel l't * met 'FOYLE'S \ Translation of the text on the frontcover

THE BOOKSELLER BOOKSHOP, As impossible as it is to construct a building without stone, wood, and chalk so is it impossible for LONDON wisdom to prosper or (even) to be gained without books. "This is my first visit to Amsterdam readers throng its thirty-two depart- Books are the pillars. of and ASP headquarters, and I must admit, ments. And because people come to I am certainly very impressed"; these Foyles from every part of the world, all sciences, by which sub- are the words of Mr. Velimir Stimac, skilled linguists are employed to assist who was ASP'S special guest for a long them. Christina Foyle, daughter of weekend in May this year. Mr. Stimac's William Foyle, one of the two foun , name may mean nothing to most of is in control of Foyles today. She P=! our readers, but if we add that he is joined the business as a secretary when manager of the Technical Department she was 17, and married Mr. Ronald of Foyles Bookshop in Charing Cross Batty, now a director of Foyles, in Road, many of you will realize that 1938, although she is still universally Mr. Stimac must be both an excellent referred to as 'Miss Foyle'. She was bookseller and one of ASP'S best also responsible for the introduction customers. of the famous Foyles Literary Luncheons, which have been held ZTS For those who have not yet had the monthly since 1930. On these occa- pleasure, Foyles - Britain's best known sions, Miss Foyle and her guests of bookshop, both nationally and inter- honour - who have included such dis- nationally - is well worth a visit. It was tinguished personalities as H.G. Wells, founded in 1904, when William and General de Gaulle, George Bernard Gilbert Foyle, hoping to join the Civil Shaw, The Archbishop of Canterbury, Service, failed their examinations. The Eleanor Roosevelt, T.S. Eliot and Editor: brothers decided to sell their textbooks Charles Chaplin - gather at the Dor- Sharon and inserted a small advertisement in an chester Hotel, where members of the educational journal. They received so public are welcome to join them (at a ?r: many enquiries as a result, they were price !). anders quick to realize that the book-trade m offered opportunities for success ! The It has been said of Foyles Bookshop Editorial Secretary: rooms of their home were soon bulging that its most endearing characteristic is with secondhand books and within a that, for all its size, it mapages to year they moved to Cecil Court in preserve the informal atmosphere of a P.O.Box 21 1, Amsterdam Charing Cross Road - then, as now, small bookshop. The thing that strikes the famed London centre for books. one most is the vast quantity of volumes In 1906 they moved to their present in constant overflow, threatening at any premises, known to book-buyers moment to overwhelm confinement, re Editoric throughout the world. They soon piled on floors as well as on shelves. 'r local earned the reputation of being able to There is no rule about browsing; you supply books on the most obscure sub- can read a book through at Foyles, if jects and their business prospered. you can do it on your feet! Despite Foreigl .I Correspondents: this impression of complete chaos, it is L. Ray ner Foyles has always been a magnet for an incontestible fact that, although it l Bal .king, U.K. ) writers, artists, actors and all concerned may indeed take the visitor some time L. Berf with the arts. Over the years, its visitors and rummaging to do so, he is sure to (La1uanne, S) have included Conan Doyle, the find the book he is looking for in the G. Set; Sitwells, George Bernard Shaw, John end. There is a definite method in this 1°C. Masefield and John Galsworthy, to 'disorganized' madness: Foyles is not mention but a few. But not all Foyles' only one of the best bookshops in the W York, E customers are celebrities; students, world, it is also one of the most hmuller school teachers, parsons, nuns, doctors, healthy financially speaking. The sys- lawyers and, of course, just plain tem itself can be compared to that employed in a supermarket: the cus- tremendous growth in business ex- tomer, on the one hand, is expected to perienced during the last few years, help himself; the publisher, on the I still have the same number of other, is relied upon to ensure that his assistants as ten years ago. As each books are adequately represented. assistant receives commission on sales, in addition to a basic salary, they Booksellers are often characterized as prefer to work harder and earn more, book maniacs, who have little or no rather than relinquish part of -this com- feeling for tradesmanship. Mr. Stimac mission to a colleague." This in- of the Technical Department, however, centive system is characteristic of is a businessman down to his finger-tips. Foyles' basic success formula. Each 121 CHAMNG CROSS ROAD. LONDON WC.2. "Perhaps I am too old-fashioned, but I assistant is responsible for one par- Four-hundred and fiftieth Luncheon on WEDNESDAY, 0th April 1971 at 12.45 for 1 0.m. expect a publisher to provide me with ticular section of the department, A Luncheon in honour of the same good service that I am sup- covering all technical subjects such as MR CHRISTOPHER ISHERWOOD posed to supply to my customers. civil, electrical and mechanical engi- a celebrwe the pwblicetion JIir ~wfobkgnpby "CHRISTOPHER AND HIS KIND Sales talk means nothing, if it cannot neering, the food sciences, chemistry, be backed up by service. Admittedly, photography, astronomy, etc.. OUESTS OF HONOUR: MlSS ENlD BAGNOLD this uncompromising attitude has MISS JlLL BENNETT MIST PEARL BINDER given me the reputation of being a "Another essential factor to which our LORD CLARK. CH. KCB. Clit FBA LADY DIANA COOPER somewhat ruthless customer with success is due," Mr. Stimac went on, "is DAME NINElTE DE VALOIS. DBE LADY DONALDSON OF KIN

"I get every sort of buyer on my depart- Foyles is an old-fashioned employer, ment, from all walks of life," said also manifest at that point: the serious which rewards work and productivity. Mr. Stimac, "from the intellectual to customer knew better than to come to If one is loyal to the firm, and does the engine mechanic who walks in in his Foyles for technical literature. I made one's best, the firm will be just dirty overall straight from work. I was it my task to convince him of the con- as loyal in return. It is purely a recently confronted with a heavy- trary by providing for all his require- matter of give and take. I was there weight customer, who was looking for ments." at the time of the strike which a 'do-it-yourself repair manual for the made the news a few years ago, for Rolls Royce he had just bought - he "After a year, I decided to start with example. All my people came to me, was not prepared to accept the fact the students: I would attack the new asking if they had to strike: I replied that we did not have one, without a school year in big style, and conse- that I for one had no intention of struggle, ley alone believe me when I quently arranged for enormous supplies doing so, and we all agreed to continue tried to explain tactfully that perhaps of textbooks to be delivered on 'sale or working. The company was most noone had thought of writing one yet!" return' basis. There were books every- appreciative of this token of loyalty." where ! The shelves had long given up "I have learnt an awful lot about tech- the struggle, and there were boxes of Among the most important branches nology in general since I started at books on the floor, on our desks, on of Foyles' business, besides the book- Foyles, as I have about books. Before the window-sills - you name it! Miss shop, are its Book Clubs. On the seven- that, I was manager of a departmental Foyle got word of the situation, how- tieth anniversary of the company in store, and had a certain amount of ex- ever; she was furious. I was told that I 1974, the writer Nicholas Monsarrat perience in general sales: I knew a lot had no idea of what I was doing, to emphasized this: "The news that about organisational and selling tech- which I simply replied that, if I did not Foyles is actually older than myself niques; but it is difficult to obtain manage to sell everything, the books came as a most gratifying surprise . . . reiognition in the book world if one is would be returned to the publishers at As a long-term beneficiary of Foyles not a book expert. I was confronted no cost. Under these circumstances, Book Club (seven of my own books with this fact most concretely about she decided to give me a second chance. published, in a most elegant format) a year after I started here. Until my I love a challenge, and this confronta- I send my warmest congratulations appointment, 13 years ago, there had tion just spurred me on to make a and add that two of the most welcome been no technical department to speak success of the entire operation. Indeed, words in an author's ear are 'Foyled of in the long history of Foyles. by the middle of that term, the entire Again!'." But the Foyles organisation Numerous managers had been asked to stock was sold out and I had to also includes a publishing house, a lec- try to set the department on its feet, reorder!" ture agency and an art gallery. Foyles but for one reason or another nothing has also always had an Antiquarian ever materialized. This fact was sadly "From that moment onwards, the word Book Department, and the latest more than manifest, even to my lay- gradually spread, and more and more development has been to move this man's eyes, when I took stock of the students came to Foyles Technical part of the business to the 12th cen- books on the shelves on my first day. Department. Today, of course, they can tury Beeleigh Abbey which has been obtain everything they need immediate- the Foyle home for many years. All in ly, but I consider that these first few all, one can say that Foyles is an I started talking to the customers and constructive years were essential, and institution, as much a part of England the publishers' representatives, in an most educative. They gave me the as almost any of its museums or attempt to form an idea of what was chance to acquaint myself with the monuments, and perhaps better known required potentially. Another thing was student booktrade, and also enabled as well ! NEWS FROM

FROM LEFT TO IUGIIT: Mr. II. Polzarzo~lu,Matiaging Llirector of Tip- Teknik Kitahevi in Istanbul; ASP Sales Managers Peter Straub and Antoine Sirgy.

Antoine Sirgy recently joined ASP as changing-demand from areas which, one of most of our important customers. Sales Manager for the Middle East. At might say, form the backbone of our That does not mean, however, that his present based in Cairo, Mr. Sirgy will existence. approach to selling, promotion and soon be setting up and managing the problems of all kinds is not strict or ASP Liaison Office in Beirut. Peter My first impression of Antoine was not business-like enough. Straub, Manager of the Amsterdam only confirmed by reading his report; Trade Department, reports here on the I also travelled with him for a week in And please do not envy us: doing progress made so far. Turkey. Never before have I met any- business in the Turkish way means one who conducts his business in such a sitting down for dinner (and lots of *en I introduced Antoine Sirgy to close personal way as he does. He is an drinks) from 9.00 till 12.00 every you in the last issue of Aspects, I admired and respected personal friend evening, ten days in a row ! sounded rather over-optimistic. Did anyone actually read this announce- ment ? I wonder, as I am constantly being asked: "Who is Mr. Sirgy?"

Be this as it may, I am happy to say that the first results of Antoine's activities have proved me right. Antoine EvT Retires has since traielled in ~~~pt,Iraq and As most of you know, Drs. van We consider ourselves very fortunate Kuwait, with excellent results. For a Tongeren has been suffering from very that Drs. van Tongeren has expressed newcomer to highly-specialized, severe back trouble for some time. his willingness to continue assisting the research-level publishing (Antoine has As this was increasingly hindering the ASP Group in the future as an adviser. only dealt with textbooks for the last execution of his arduous tasks and ten years), the first results are exem- many responsibilities, he has decided, Apart from this, he will also retain plary. Of course, there is still a lot for much to his regret, to step down both his executive functions in the Inter- him to learn and our further coopera- from the Board of Managing Directors national Group of Scientific, Medical tion will require constant training and of N.V. Uitgeversmaatschap pij Elsevier and Technical Publishers (STMT) and follow-up. and as Group Director of ASP. the International Publishers Association But training of Antoine is not sufficient (IPA). Drs. van Tongeren's official farewell in itself. We in Amsterdam will have to will take place at a later date this year. learn how to adjust ourselves, certain of our systems and our books to a (1) the functions performed, (2) the technologies involved, and (3) the system participants and the nature of the relationships between them. Fig. 1 summarizes the successive maaoummiori na functional sub-systems that can be distinguished in the transfer of scientific and technical information. In the central circle five generic functions SCCEnT;IIFIII@ JOWRmmL are overlaid on these sixteen sub-systems. In the outer circle the major system participants are indicated. It strikes the eye that the established PWBLISHODG cycle of information transfer is lengthy, comprising a great many by Arie A. Manten successive stages and involving a variety of functionaries. Such a system has an inbuilt tendency to be inflexible, rather slow, and quite expensive. general, and the functioning of the Until about a decade ago, it was Particularly since the nineteen-sixties primarily developments within science traditional scientific journal in par- many ideas have been launched and itself which caused some concern ticular. The costs of editing, type- attempts made to improve the com- about the effective transfer of scien- setting, printing, distributing and munication of research information. tific and technological information. storing traditional journals have in- This development continues to receive The volume of newly published increased markedly. Library budgets more and more attention. Major ob- h formation increased rapidly. Scientists have been squeezed, causing a down- narrowed their particular specialisations. ward trend in the numbers of journal jectives obviously are to make the Reading habits diversified: most publi- subscriptions placed. Technological transfer of scientific and technological cations were browsed through, only advances and studies of communication knowledge (a) better geared to the few were read in full. More rapid ad- processes are now stimulating con- needs of the individual user, (b) faster, vances in research increased the need sideration of alternatives to the con- (c) cheaper, (d) more open to identifi- for faster dissemination of new in- ventional pathway of paper-based cation and retrieval procedures. formation. information transfer. Below is a brief summary of a number In recent years too, outside factors The structure of the system of scien- of alternatives to the traditional scien- have contributed to creating some tific and technological communication tific journal, which have been developed. sort of a crisis atmosphere around the can be described in a variety of ways. (1) Letters journals: emphasis is on the transfer of research information in The most important criteria are: publication of brief articles (preliminary communications, short communications), regarded as being of immediate relevance to others working in the same or related fields and therefore deserving rapid publication. (2) Camera-ready copy journals: conventional journals which are no longer typeset, but recorded directly from typescripts as submitted by authors. h (3) Conventional journals in microfiche: a journal as normally conceived today, transferred more or less in toto to microfiche. (4) Synopsis (or synoptic) journals: conventional papers are produced in synopsis form, i.e. one or a few pages in regular print, containing all essential information and able to stand alone; simultaneously full-text back up is normally distributed to libraries in either microfiche or miniprint form. (5) Abstract journals as primary journals (not to be confused with secondary abstract journals): as synopsis journals, but providing an abstract instead of the longer synopsis. (6) Repackaged journals: usually con- ventionally printed and bound journals, but drawn from a common pool of papers which is used to make highly specialised journals containing over- mecycle of paper-based scientific and technological information transfer lapping subsets of the pool. (7) User journals: selected papers from one or more larger journals are repackaged methods of information transfer. put into practice at the ideal moment. on behalf of a specific group of individ- Which methods will be used is deter- ual users. mined by a variety of factors. A major Fourthly, the people who set the (8) Repositories ("information banks"): factor, of course, is the suitability of example in accepting a new method material to be "published" is deposited the alternative to fulfil the function in are also of great importance: if these centrally, where it is made available on question. Another one is the course are outstanding scientists with their demand to libraries and others who have which the monetary streams will take best works, others will follow; if identified relevant items. which largely finance information only younger scientists are forced (9) Separates: items are made available transfer. A third factor is what the into a new publication channel while individually, usually by direct dis- scientific community is mentally the established authorities continue to tribution, but may be deposited in prepared to accept: there is nothing use long-established media, the new repositories, or distributed by selective more distressing than launching an method might in a vulnerable stage dissemination of documents (SDD) idea before its time has come, acquire a disputable reputation which * where a profile is used to direct relevant nothing more powerful than an idea will be hard to overcome again. documents to the reader. (10) Bulletins: contain in the first place secondary information for a specific target 4 group of readers; are more selective and critical and work much faster than a secondary abstract journal; may also contain notes on otherwise still un- published research results.. (1 1) Cassette magazines: rather similar to bulletins, but provide the informa- Henry L. ~oudhu~sen on in monologue or interview form on ,. r"\,. und tapes. (1 2) Audiovisuals: provide information in both sound and pictures (e.g. I regret to announce the death of He withdrew from active editorial and recordings of lectures or discussions). Mr. Henry L. Woudhuysen in New liaison work in 1974, but remained (1 3) Video-cassette magazines: audio- York at the age of 87 years. busy for us by watching for ASP visuals in the form of videotapes stored In a world where cabinet ministers management trends and developments in cassettes, for display via a TV-set. and company presidents are chosen in the United States as reported in the (14) Electronic journals: both identifi- from people in their twenties, it must press. A continuous stream of cleverly cation system and full units of informa- be a rarity that one starts working selected clippings came to our offices. tion ("papers") are input in computers with someone who was approaching Only recently our computer expert and can be displayed as text on screens seventy. sent me a note saying: "As I have just or printed on demand. Such was the case with North- joined ASP, I do not know who Mr. It may be assumed that in the short Holland and Henry Woudhuysen. H.L. Woudhuysen is, but can I please term none of the new methods will continue to receive his highly inter- gain dominance. We are likely to enter I first met Henry, who had read esting material." a period of instability in scientific and chemistry, in 1962 through his Mr. Woudhuysen continued to send technological information transfer. It brother-in-law, the famous physicist 'his highly interesting material' till the will take some time before things will Sam Goudsmit and he told me that very end. On April 14 he sent us a settle down again in some configuration from time to time he would be inter- batch whlch showed his varied and different from the present one. ested in setting up projects for us or lively interests, ranging from the in- @$is increasingly realised that the crucial act as our liaison with American fluence of hereditary factors on -element in scientific information trans- editors and authors. earning capacity to new ways of living fer is availability of information, but in the Bay Area of San Francisco, the that this does not necessarily imply He did so on a free-lance basis until American forefront in promoting conventional printed publication. 1974 and with great success. Espe- alternative styles of living. To the In the course of years the printed cially North-Holland's series Frontiers latter clipping he added the comment: scientific journal has acquired a of Biology owes much to him, thanks "Of course there still remains islets number of functions: current aware- to the great tact and tenacity with of normality but as they do not ness, browsing, general information, which he cooperated with the distin- defend themselves, they must lose archive of knowledge, recording guished series-editors, Professor Albert out.. . ". priority of discovery, testimony of a Neuberger and the late Professor research worker's achievements. Edward L. Tatum. The same day ill health set in and on What we see happening now is the The series, in which 45 books have May 14th he died at a venerable age. onset of an erosion of some functions been published, contains such eminent We lose in him a fine man and good of the conventional journal. This is titles as the 1500 page Handbook of friend whose lively mind and seasoned likely to go on until the paper-based Molecular Cytology edited by wisdom we will miss. journal has almost lost certain func- Professor A. Lima de Faria and the 4- tions - such as the archival function and volume series edited by Professor He is survived by his widow Rosemary, the recording of priority of discovery - S.A. Berson and Dr. R. Yalow on his married daughter and 3 grand- and become restricted to only those Investigative and Diagnostic Endocri- children to whom we extend our functions in which it can hardly be nology. Mr. Woudhuysen was also in- sincerest sympathy. outrivalled: browsing, general informa- volved in setting up several of our tion. journals, such as Journal of Immuno- The functions whch the journal is logical Methods. Drs. E. van Tongeren losing will be taken over by other the ASP Company Council, and of the Central Company Council for the IN ASP Elsevier Publishing Companies in The Netherlands.

Dr. Jack Franklin becomes Managing Director of the BMP on l st July, 1977. Joining the company four years ago as an acquisition editor, he moved to Chief Scientific Editor before gradually, and slightly reluctantly, moving towards tlle more mundane aspects of management.

Some ~ewfaces: Ilis free time is spent divided between his house - an ex-cheese-warehouse in Edam - his boat and music. which. contrary to most Elsevier seniors, is As of April lst, 1977, Dr. Pieter S.H. hard and soft rock. Luckily, his wife Cillian Anne Ritchie joined the BMP as Bolman was appointed Deputy and daughter share these pursuits. of 1 July '77, as Scientific Editor. A Managing Director of North-Holland graduate of Somerville College, Oxford, Publishing Company. He is responsible Ms. Ritcllie has conducted research in for the physics publications section. the genotypic and phenotypic relation- Dr. Bolman attended Groningen ships of the enzyme serum clloline University, obtaining a degree in chem- sterase. ical physics in 1966. He then spent Until recently she held an EMBO three-and-a-half years working in long-term post-doctoral fellowship, at Edmonton, Canada, as a post-doctoral Professor M.M. Burger's laboratory at fellow at the University of Alberta, the University of Basle's Biocentre. after which he studied for his PhD at the University of Southampton, in England. In 1972 he joined North- tIolland as a physics editor. In his spare moments, he occupies himself with swimming (together with the director of the BMP), tennis, or Mr. Kees Michielsen has been appointed just plain running. Adjunct-Director of North-Holland Publishing Company, effective July l st, 1977. As of that date, he will be res- Drs. A.H.E. Frank has been appointed ponsible for the alpha-gamma publica- Deputy Managing Director of Elsevier tions section. Scientific Publishing Company, as of 1st July, 1977. Mr. Michielsen attended Leyden ~nivel Herman Frank started working for sity, where he obtained his law degree III Elsevier in 1967. when he was still a 1968. During the next five years, he Another Scientific Editor to join the student, as a part-time, freelance lived on tlle island of Curacao in the BMP is Dr. J.H. Jarvis, a graduate of editorial office manager and assistant West-Indies, where he held the position University College, Swansea, who acquisition editor for the Geosciences of Director - Legal Affairs, with the joins the Amsterdam staff straight Department. At that time, two days a ALM - Dutch Antillean Airlines, an off- from the Department of Zoology at week were sufficient to organize the shoot of the KLM. In this capacity he the University of Bristol, where he review of papers submitted for publica- helped organize the company as an in- was conducting post-doctoral research tion in our earth sciences journals; dependent entity, and assisted in ex- Previous to this, Dr. Jarvis was not more than two drawers of his panding its system of airroutes, etc.. assistant in the Department of Waema- desk would normally be filled with tology at the Welsh National School manuscripts in various stages of pro- In September, 1973, he joined North- of Medicine. cessing. Since then, however, the Holland as acquisition editor for law. number of articles submitted has in- In 1974, he became supervisory editor creased by at least 500 per cent. (economics, psychology, law). For the major part of 1976, he was a member Mr. C.R. Ellis has been appointed After taklng his doctoral degree in of ASP'S long-term planning group. Manager, Special Projects for ASP as physical geography at Amsterdam Uni- of 15th April, 1977. versity in 1969, he joined Elsevier For private legal advice, Mr. Michielsen An American citizen, Mr. Ellis comes Scientific as a full-time acquisition turns to his wife who also graduated from to Amsterdam from Pergamon Press, editor and Deputy Manager of the Leyden Law School. Mr. Michielsen is a where he was one of the Managing Geosciences Department. He later watersports addict and lives (therefore) Directors. became head of that depl'LL -tment. in Rroek-in-Waterland, and promotion for both the College New York. Divjsion and Wiley-Interscience. sales experience as an exhibit manager.

Residing in Hartsdale, New York, Caryn has extensive background in Cheryl's interests include tennis, handling conventions and dealing with needlework and bridge. She is married booksellers, individual and medical to a civil engineer who is currently em- university bookstores. Her varied ex- ployed as a project manager for a perience and professional attitude construction firm. make her an effective and highly vdlued representative for the company.

ASP Tok-vo ojfice

Diane Drobnis has been appointed Acquisitions Editor for Clinical Medi- cine. Preceding this, she was Senior Medical Editor at Plenum Press. She has also held acquisitions and develop- mental positions at McGraw-Hill and a yorth Pablishers. Her main activity at Caryn Sweig has joined Elsevier/ -i:lsevier will be the development of a North-Holland Inc., in New York as program of books and journals the West Coast Sales Representative. designed for physicians and medical After graduating from Ohio University students. at Athens, Ohio with a degree in jour- nalism, Caryn began her publishing Ms. Junko Takizawa joined the ASP After graduating from Wellesly College, career at Marcel Dekker Publishing Tokyo office on February 1st as Diane did graduate work in molecular Company in New York in the editorial secretary to the managerhlr. T. Kato. biology at the University of Penn- sylvania. In her leisure time, she skis, collects antiques, and studies acting. She takes advantage of life in New York by attending the theatre, the opera, and the ballet. Her present home is in a Federalist period townhouse in Greenwich Village.

Cheryl Hagen joined Elsevier/North- Holland, Inc., in New York as Text- book Manager on February 22, 1977. A graduate of Valparaiso University, she began her career in 1972 as a customer service representative at Scott, Foresman & Company in Glenview, Illinois, and was promoted to copywriter a year later. In February 1974 she moved to New York ancl began working as a copywriter for John Wiley & Sons, Inc.. Her most recent experience was as copy chief at Wiley, inr. r.n.A. aruggcman S I L% year juazleum was CelCbratecl mzs Aprll wztn a festzve gattzerzrzg 01 supervising eight copywriters and North-Holland colleagues, directors and friends. In the photo, Dr. W.H. Wirnmers (left), North- Holland Director, congratulates Mr. and Mrs. Bruggeman on the occasion. DEUTSCHE EXILLITERATUR

Not only the few exiled Germans among the ASP staff, but also those Dutchmen either of slightly advanced age or with an interest in literature, will remember (either from their own Co#l~&AIh experience or fromlater studies) the time when German authors of all political and social shades had to seek coREl shelter in foreign countries. And not As a c tce of the recent German only did they seek shelter; they also Exile e Exlzibition, the required publishers willing to take the Cornparry ~u~ncilreceived a protest risk of publishing in a language which fro m a membei of staff; the esseniye of could only be understood by a whic?I is reproc,luced hen minority. "Tlie doors ancl walls of the J an van Galenstraat buildings The Netherlands (a country always recently displayed the following text: willing to accept foreigners without - any hesitation), and especially pub- Duits lishers like Querido and A. de Lange, (Germa, Extlli played an important r6le by pub- teratuur Exile LZ Een t entoonste lishing works of such famous authors - An ex111 as Brecht, Feuchtwanger, the Mann's Duitse Vemocratische German (Heinrich, Thomas, Erika and Klaus), Re pu Republl Remarque, Roth, Seghers and many 3-13 others. Deuts is/ It seemed a natural step therefore Elsevi for the ASP Sales Department to offer - the Deutsche Bucherei in Leipzig the My presumption that this referred to an exhibition of publications opportunity to exhibit a small part of by exiles from the Third Reich (1933-1945) was late1 their tremendous collection of German firmed, but my suspicion that the text was too bricf t exile literature. plicit for manv ueowle..A uroved also to be founded. Se\ collea gues thou~ght that t hey woul d find WOrks of Sol Of course, an exhibition originating in or ex1.led G.D.1C. authors at the exhibition ! the German Democratic Republic will always be subject to controversy, My main oajectlon, however, converns another aspect - that of especially if, at the same time, leading human relations. Despite the possible coincidence that an exception- G.D.R. authors are being banished ally fine collection of the above-mentioned literature is to be from their country; and even more so found in Leiwzio,. I would like to orotest against" the fact that it if a strong element of political propa- is spe~2ifically tl which is exhibiting; here in L n. ganda is more or less evident in the The irnpression I that the G.D. R. is the ideolc~gical in- selection of titles, photographs and heritcbr of every ich concel.ned the rl esistance ;and ...... quotations exhibited. In this light, we refugees during the nazi period, wh~lstthe attention I:S d1~- should regard the event as contro- tracted from the present situation, whereby a contemPorarY versial but nevertheless functional, as exile literature exists which merits equal, if not more attention it might have helped to set some minds . . . . . I would urgentlv reauest that the Company COuncil . .. thinking. acqua int itself \&';h thk I1laterial tcI be exhib ited in future, and ensurc: that the announce!merits arc: not dece ptive." Peter Straub ...... ,..~....:.:.:.:.:.:.-:5.:.:.:.:. X.:.:.:.:.:...... :.:.:.:.:.:S :.:.:.:.:.:.:.>:.:.:.:.:.:.:.:.:.::-:5'::':*: :-:-:-:-:.:S: ...... :'.'.*.-.....h'.'.'.'.'...... -----L ...... :.:.::::::...... ::::::::::::::::: ..S...... S..... ;.'.'.*.'.'i... '.'+t:.'.' ...... MW m m

by Bill Whiter crash into somebody's house. The pulling out of a dive and is manifested by solitary gendarme on duty was deaf to the pilot being pushed down into his seat. my imprecations and, in desperation, His body weight is many times normal , People take up flying for different we vaulted the barrier, raced to the and at 6g for example, he is six times reasons. The general interest I had aircraft and made the quickest his own weight. During increased 'g' always possessed for flying crystallized "scramble" since the 'Battle of the blood drains from his head and his into a near passion when I learnt to Britain'. vision suffers and, eventually, he will fly myself some three and a half years Following that rather unscheduled "black-out". The aerobatic pilot learns ago. My only motive was simply to departure from France I decided to to combat 'g' by bracing his stomach become a pilot and at the time just try Holland for my next Continental muscles and during competitions 9 to fly was my sole objective. My visit. I managed to borrow a fast, or even 12g is pulled. Negative 'g' is initial training was carried out on luxuriously equipped executive aero- quite the opposite and is experienced typical modern aircraft. They were plane literally packed with every during an "outside loop" where the easy to fly, vice-free and relatively un- conceivable radio and navigational pilot's head is on the outside of the inspiring but, at the time, with the aid. I had no problem in finding my circle. This is most unpleasant, initially, Farce partisan pride of the student, I destination - Hilversum - but found to and literally pulls the pilot out of his thought them the paragon of flying my chagrin that I had lost their radio seat. Were it not for the strong re- machines. frequency. I landed in grand style - taining straps, he would be flung from As soon as I acquired my new pilot's but in the opposite direction to the cockpit like a slingshot. Just flying licence it was virtually inevitable that I everybody else! The Dutch officials around upside down the pilot is at should succumb to the lure of flying to were most understanding, but their minus lg - hanging in his straps, but the Continent for day trips. My first pitying smiles clearly indicated their during competition aerobatics he can attempt was notable only for my in- belief that I was an escaped lunatic. be subjected to -6g. Under negative 'g' different navigation, and my second This impression was obviously con- the blood is forced into the pilot's hardly endeared me to the French firmed when I nearly hit the trees on head, his eyeballs distend and in his authorities. This particular trip to a take-off, returning to England. Why early training the blood vessels rupture. famous French resort was the result of they have stuck poplar trees round After flying, the luckless pilot wanders a sudden impulse one hot afternoon. Hilversum airfieM I will never know! around with crimson eyeballs and My friend and I wasted no time after After the somewhat assorted joys of frightens off everyone in sight! Ex- landing in France and rushed into touring, I decided.that there must be perienced aerobatic pilots learn to relax town to sample its assorted delights. something more to flying and, conse- during negative 'g' and the constant Unfortunately, these proved too quently, purely on a whim, I tried bracing for positive, and relaxing for tempting and on arriving late back at some aerobatic instruction. To my in- negative 'g' can be very exhausting the airport, we found it closed for the finite joy, I found that this represented during a sequence. night. The French authorities do not to me the ultimate expression of flying. There is no space here to describe the low single-engined aircraft to fly at To the uninitiated, the most notice- multiplicity of manoeuvres required @ight. They reason that in the event able sensation during aerobatics is of the aerobatic pilot, but it should be of an engine failure the pilot will be acceleration or 'g'. Positive 'g' is ex- pointed out that he has to accomplish unable to pick a clearing and might perienced during an ordinary loop or all these within the confines of a "box" in the sky and allow for the vagaries of wind drift which could blow him out of sight if not compensated for. As I have said before, all you need is good training and practice!

One of the problems in training on modern aircraft is their clean, stream- lined shape. They can build up speed alarmingly in a dive, and give the pilot little time to 'rescue' a manoeuvre that has gone wrong. I once mistimed a Would you like to become the proud owner of an ELSEVIER GLOBE? "stall turn" in a fast, modern, German machine. Instead of a neat 'cartwheel' sideways at the top of a vertical climb, Then read on ! the plane yawed onto its back and fell, inverted, with the propeller stopped. In the ensuing dive to restart the engine The fact that a selection of Japanese, Irish and British island dwellers recently the speed built up alarmingly and joined the ASP ranks seems a good opportunity to pay respect to this "insulary" eventually the engine cowling ripped trend. off and wrapped itself round the wind- To test your international geographical awareness, the editors have designed a puzzle, screen. Needless to say, I have been very consisting of seven islands at random orientation and scale. Just fill in the name of careful ever since! each island (as per the spelling used in the Times Atlas of the World) after the corre- sponding number - the number of letters is indicated as a guide - and you will find that the initial letters constitute the name of one of our quarterly publications. Pb Solutions*, giving the name of the journal and the names of the islands, should be forwarded to Margot Brown (Amsterdam office) by September lst, in order to qualify for the competition. Three lucky winners will receive an ELSEVIER GLOBE; the prizewinners will be announced in the October issue. * Editors of ASPects are excluded from the competition.

Bill Whiter is responsible for sales promotion activities at Applied Science IZt blishers Ltd., Barking.

Old biplanes on the other hand are much more forgiving. All those wings, struts and wires cause a great deal of drag and, provided he has the height, a pilot can rehearse manoeuvres with impunity. Unfortunately, the Tiger Moth biplanes I fly do not have inverted fuel and oil systems which enable the engine to function upside down and, consequently, they cannot perform 'negative' manoeuvres. They are still immense fun to fly, however, and it takes great skill to perform precision aerobatics in them. They are over forty years old now, have draughty open cockpits, no brakes and a low cruising speed. Long may they continue to fly. Flying is becoming more and more expensive and, although I still enjoy touring and all aspects of flying, it somehow seems more value to have half an hour of zooming and looping above the earth than to spend the same money in flying in a straight line from A to B. If I had to choose, I would always mean that they sit back and rest on Grouped together according to sub- prefer Thessaloniki to Athens. The their laurels. When the owner's two ject field, they formed a small but im- town is smaller, less hectic, has a mag- sons joined the company, things really pressive survey of scientific publishing nificent waterfront, the weather is began to change. It was Mr. M. Molho today. nearly always brilliant and the res- who had the idea of showing recent The organization was perfect; a nice taurants offer the best fish in the scientific publications to attract catalogue was produced and an ex- world. Besides this, if you go in the nation-wide attention. And they cer- cellent poster was displayed all over right season, you will find fishermen tainly did. Nineteen publishers were town. About 2,000 scientists received still standing patiently on a street invited to exhibit their 197611977 a personal invitation, and they all corner selling oysters from a bucket. publications; among them were Aca- came. Not too many attended the A traveller's delight. But what about demic Press, McGraw-Hill, Pergamon, opening perhaps, but as both of the selling highly-specialized scientific Prentice Hall, Wiley, a number of Greek television networks covered the books in an area which cannot boast university presses and, last but not event in their news, success was many scientific institutions and least, ASP. guaranteed. universities? ASP featured prominently, mainly This is again proof that, even in these One can be mistaken. Between April thanks to the meticulous preparation difficult times, an inventive bookseller 24th and May l st, Thessaloniki and excellent selection of my colleague, can find new means of promoting - housed the first scientific book ex- Ruud Broens. Thanks to him, ASP not and selling - books. Let us hope that this @%ition ever in Greece. A mini-book- only exhibited the relevant books, but exhibition will become a standard fir in fact, and more or less a one- had also shipped sufficient promotion event for the benefit of the Greek aca- man-show organized by the Librairie material, something our esteemed demic world, Librairie Molho, ASP and Molho. colleagues had obviously overlooked. - of course - our esteemed colleagues. Founded in 1888, Molho is the oldest About 900 titles were shown in an bookseller's in town, but this does not exhibition hall in the center of town. Peter Straub

NEW Go ahead and read the reviews: they were prepared especially for general readership to give us a better understanding of our products

testing guide dogs is described in world, ecosystems which have in detail and the information presented recent years assumed considerable im- is not only of scientific value, but portance because it is being increasingly could also be used as a basis for realized that they are hghly valuable anyone wishing to set up a guide dog as the base of estuarine and off-shore training institution. The book should fisheries. Their further destruction - be of interest to animal behaviorists, mainly resulting from reclamation behaviour geneticists, dog lovers, projects - can therefore no longer be guide dog training institutions and afforded. veterinarians. This survey of these ecosystems is thus 1976, Elsevier very timely. After introductory chapters xii + 226 pages giving an overview of the world's wet- US $25.50 / Dfl. 64.00 lands, the conditions under which they develop, and the soils and fauna associated with them, detailed regional accounts are presented for most parts Guide Dogs for the Blind - Wet Coastal Ecosystems of the world. Their Selection, Development and Training Ecosystems of the World, Vol. l The book is primarily addressed to all interested in coastal management, by W.J. Chapman by C J. Pfaffenberger et al. researching on coastal fauna and flora, biogeographers, ecologists, and land This book, probably only the second This is the first of a planned series of managers. books which will, when completed, of its kind, presents a scientific study 1977, Elsevier of guide dogs and contains data that comprise 29 volumes, each of which xii 428 pages were ccjllected over a quarter of a will treat a number of closely related + US $49.00 Dfl. 122.00 century at Guide Dogs for the Blind ecosystems in detail. / Inc., San Rafael, California. The The present volume covers the salt process of breeding, training and marshes and mangrove swamps of the Handbook of Strata-bound and economic arguments for all ores and matter, consists of about 99% of carbon Stratiform Ore Deposits metal!;. Not only this but thorough in- with atomic mass 12 (carbon-12) and dexing and voluminous bibliographic 1%of the heavier isotope carbon-l 3. edited by K. Wolf and reference catalogues are included. Although they have the same chem- The editor in his introduction suggests ical properties, the particular spin and It all started at a nightclub in that the books are addressed to aca- mass properties of the carbon-l 3 Heidelberg, Germany, in August demic geologists, explorationists, nucleus allow these atoms to be 1971. Several participants in the teachers. researchers and students and detected more easily than those of international sedimentological that the; will serve as a handbook in carbon-12 by modern instruments. congress being held there at that theoretical and applied petrology. Consequently, their positions in time, among them Dr. Karl Wolf of There is no doubt that he has under- molecules can be followed during Canada and H. Frank of our Geo- stated their appeal which in the earth chemical reactions. This book sciences department, were tasting science field will be limited only by summarises recent developments in the German beer while comparing the cost." the use of carbon-1 3 as a tracer to the merits of this congress with that elucidate the speed and manner with of the previous one in England, 1976, Elsevier which molecules react with each which has become a legendary con- Part I (4 volumes), xliv + 1486 pages other in chemical and biochemical gress and the standard for all future US $190.00 / Dfl. 475.00 systems. sedimentological congresses. Exactly Part I1 (3 volumes), xl + 1562 pages how the conversation went is US $190.00 / Dfl. 475.00 1977, Elsevier difficult to recall after all this time xvi + 288 pages and especially with all that beer, but (all volumes are also available US $59.75 / Dfl. 149.00 suddenly a small group of people separately - prices supplied upon request) were engaged in a discussion about 7-volume set: US $340.00 / Dfl. 850.00 the necessity for a good modern book on sedimentary ore deposits. Wolf and Frank continued talking about it during the following days, Comprehensive Chemical NEW JOURNALS IN 1977 and a tentative agreement was reached Kinetics, for the publication of a book of about Volume 8: Proton Transfer 800 pages on this subject, to be edited GENE by Karl Wolf. edited by C H. Bamford and C EH. Tipper Progress in science generally and bio- To cut a long story short, from that science in particular is characterized moment on the project seemed to The subject of chemical kinetics con- by rapid, sometimes explosive develop- have a life of its own, only moderately cerns the rates of chemical processes ment in a few innovative fields and controlled by editor and publisher. and their variation with conditions. more moderate progress or even stag- Its study provides information on the nation in traditional areas. Selected It soon became apparent that 800 manner in which atoms and molecules examples of explosive progress in pages would not be sufficient to react with each other. certain branches of science during accomodate a thorough treatment of this century include the atomic and the subject, although not until The proton is the nucleus of the theoretical physics of the early much later did we foresee that the hydrogen atom. An acid owes its Twenties, the microbial genetics of the final product would become almost characteristic sharp taste to a concen- Fifties, the molecular biology of the 4 times as large, the largest single tration of protons greater than that in Sixties, and currently the molecular project ever published by ASP - all water. In an acid solution, a molecule genetics of viruses. 7 volumes into which the handbook may combine with a proton - or (9 was split appeared within 5 months. correspondingly lose a proton in The new outlook on genetics, which Naturally, we were afraid that the alkaline solution - as a first step in emerged with the development of necessary high price of this work many important chemical reactions. technique for the controlled dissection would limit the market to such an The theory and applications of this and reconstruction of genes represents extent that we would not recover our topic form the basis of the present a new approach to understanding investment. Fortunately that fear has volume. biological mechanisms. For the first already proven to be unfounded. But time genes can be made accessible to instead of singing our own praise, let 1977, Elsevier study, opening new opportunities for us end by giving the words of a re- xii + 262 pages innovative and productive research on viewer of the handbook who wrote: US $39.00 / Dfl. 97.50 the molecular control mechanisms. Subscription price: US $33.00 / "In a brief review it is not possible Dfl. 82.50 The new ElsevierINorth-Holland Bio- to do justice to this publication nor to medical Press journal GENE is in- convey the awe inspiring nature of the tended to serve as the main repository job undertaken by the editor. No for articles on the research carried out major ore deposit in the western Isotopes in Organic Chemistry, in this explosively progressing area in world has escaped his net, and the Volume 3 : Carbon- 1 3 in bioscience. The need for this journal translation problem has been over- Organic Chemistry to be established was clearly reflected come smoothly. As to the contents - by the fact that the number of sub- how to indicate the coverage - edited by E. Buncel and C. C. Lee mitted papers exceeded by more than philosophical discussions, case studies, twofold the capacity of the first issue. papers including structural, meta- Naturally occurring carbon, the Editor-in-Chief of this journal is morphic, sedimentary, petrological and fundamental building block of living Dr. W. Szybalski from the McArdle Laboratory for Cancer Research at rate and this inevitably demands a (within two months of the date of the University of Wisconsin in progressive expansion in the receipt) of manuscripts. Madison. volume of literature published each year. Most of the established jour- At a time whes economic stringencies Vol. l : 1977, ElsevierINorth-Holland nals are grossly overloaded and, conse- are squeezing the budgets of most Subscription price: US $44.95 / quently, long delays in publication Universities and Institutes of Higher Dfl. 110.00 time are frequently encountered. Learning, it might seem foolish to em- But the real objective of any bark on publishing yet another new scientific journal is to disseminate journal. However, experience suggests information and in the current era, that there is a real need for a journal FEMS Microbiology Letters speed is essential. Therefore, a that can publish short reports of im- new approach to the method of portant developments in microbio- Scientific research is currently dissemination of scientific informa- logical research rapidly. And that is progressing at an unprecedented tion is needed: rapid publication precisely what FEMS Microbiology Letters, which is an official organ of the Federation of European Micro- biological Societies, aims to do. Chief Editor of the journal is Dr. D.W. Tempest from the Free University in Amsterdam.

Vol. l : 1977, ElsevierINorth-Holland Subscription price: US $89.95 / Dfl. 220.00

"$ ,A '*# . P? ., ,3,n Agricultural water management

Agricultural Water Management

In April 1977 the first issue appeared of the new international journal 'Agricultural Water Management'. It will be concerned with the publication of research papers and review articles on all aspects of the sound management of water resources for agricultural purposes.

Water is probably the most important factor involved in the maintenance of agricultural production and the nutri- tion of mankind. To produce 1 kg of plant organic matter, an average of 400-500 litres of water is required, sometimes even more. Approx. 10m3 of water are consumed annually for the production of 1 ton of living animal weight.

Agricultural enterprises, farms and farm areas must be supplied with drinking and utility water and with water needed for the operation of the agricultural enterprise proper. The is a very good understanding of the drawing adequate conclusions from world food situation makes the ex- physical phenomena. This understand- partly still insufficient data and informa- ploration for and development of ing, together with his technical feeling, tion. water resources, and the supply, dis- will enable the coastal engineer to give Since, as was demonstrated by the tribution and careful use of water in an answer to the questions put to him above example, the activities of the agriculture increasingly more pressing by society. coastal engineer are extended offshore, problems. To increase food production The aim of this journal is to serve as a the field of interest of this journal is in various parts of the world, the forum where the various varieties of not restricted to the coast; the various availability of water is often a major the species "coastal engineer" will meet aspects of ocean and offshore engi- question. The Green Revolution, en- to exchange views and the results of neering also fall within its scope. compassing the breeding and use of their work. Thus, the man or woman high-yielding varieties of crop plants, who supplies insight into the physical Vol. l : 1977, Elsevier usually requires a greater use of water phenomena will help the engineer who Subscription price: US $42.00 / and precise water control. has to construct and to execute works, Dfl. 105.00 per volume

The new journal aims to bring together significant articles on all these problems which are of importance to a world- wide readership. THE Vol. l : 1977, Elsevier Subscription price: US $46.00 / Dfl. 1 15.00 per volume UPPER CRUST The recent reorganisation of the 1974. Within the new Board of entire Elsevier concern has resulted in Management, he has been assigned the 3 the establishment of five distinctive responsibility for finance and admini- divisions, one of which is the Scientific stration, including data processing, for Publications Division, under which the general business affairs, and, together ASP falls. Within this reorganisation with Mr. Baltzer, for long-term scheme, the Board of Management of planning. Mr. Baltzer will, besides this, the Scientific Publications Division has remain responsible for sales and been reshuffled somewhat: Mr. 0. ter promotion activities, including the For coantal. E and offshore Haar remains Managing Director, with functional supervision of the sales ad- Mr. J.C. Baltzer and Mr. L.J. Mulder as ministration, and external contacts Directors, and Mr. J.J.F. Kels in New with the trade. Mr. Kels will handle York as Deputy Director. ASP'S business in the United States. Mr. ter Haar, as chairman of the Each of the above will be responsible Board of Management, will play a for particular aspects of management. coordinating role in long-term Mr. Mulder, who-joined the Elsevier planning, as well as being specifically group in 1970, after studying economy responsible for publishing policy, at the Amsterdam Free University and social welfare and external contacts. Coastal Engineering occupying various management func- An international journal for coastal tions in industry, comes to ASP from The following table may help to harbour and offshore engineers. Elsevier Trade Journals Division, where clarify the total situation of the ASP r) he has been financial director since Division, as of 1st May, 1977. - In the past the coastal engineer obtained his skill by learning from his Management J.C. BALTZER 0.TER HAAR L.J. MULDER J.J.F. KELS predecessors and by working with the Director Managing Director Director Deputy Director sea along our coasts in a long iterative Sales & Promotion Long-term Planning FinancelAdministration U.S. Affairs I Social Welfare General Affairs l process of trial and error. This was I I L--- ______certainly a warranty for highly qualified Executive l...-Sales & Promotion - Secretariat ------_ Services or P. Straub Ms. C. Mooy I engineers, since nature is a good Departments P I 1- I I -( Direct Mail FinanceIAdministration ------I teacher and there are no better models I Vrouwe G. R. Kaptijn I I I than models on scale one to one. I l I Advertising Marketing Research Automation I ,When, due to the demands of society, 4 W.v.Cattenburg D.J. Brown J.H. de Waal I l I developments make a big leap forward, I l l I Personnel I this system of gradual learning is no I M% l. Monker I I I I longer possible. This is for instance now I ASP Service Depts. L. l. Mulder a.i. I illustrated by the excessive growth in Mansgement I I I the width and depth of approach I I I I channels and harbour entrances due 1 I l kpartments i.{sales Admin. warehouseI to the design and realization of off- G. de Boer R. Brinkmsn I. shore structures for oil exploration 1 1 I and exploitation in continuously Special Sales Dept. Rooks Hook Warehouse Sales Dept. lournal Services A. ten Hoope J. Svhuchord Journals Warehouse increasing water depths. Due to this M. Tjon-A-San 1. Tielrooy C. Mulder extrapolation, it is no longer possible to P- rely exclusively on experience. The ...... = functional contacts with dcpsrtrnants concerned only possibility to overcome this gap