"It Is a Bell of Gold As High As Three Men
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C. 5:> s. 8. Y LV AKtiì LIBRARY THE BUST NESSWEEIfLY OF TELEVISION AND RADIO Dull spot picture gives broadcasters summer doldrums. p21 NAB board pushes fairness toward Supreme Court. p33 Best of all possible worlds ahead for CATV. p46 Daytimers get FCC nod for presunrise uniformity. p54 COMPLETE INDEX PAGE 7 "It is a bell of gold as high as three men. Find it and bring it to me." hr Sidney Poitier and Richard Widmark star in the stirring color adventure of Viking warriors in search of a legendary bell of gold. "The Long Ships." One of Screen Gems' Post -1960 Feature Films for Television,Volume II. Screen Gems. Of the 4,104 radio stations in the country, 4 received Sloan Awards this year :.,Y<,;1 Ia;,..' C!!á.+LIC:EaRïi - - -iI1.R` i.21-1, \'/ I ours was for a well- rounded highway safety program One of the nation's highest honors in the field of public service - the Alfred P. Sloan Award - was recently received by WTMJ for our comprehensive campaign on highway safety during 1986. WTMJ was cited for enthusiastic editorial commentary on traffic safety issues. Informative "Safetycopter Reports" from Milwau- kee's only news helicopter. And effective follow -through with distribution of highway safety material to new car owners. Also featured in the campaign was WTMJ's 10 -point traffic safety code, established the previous year to promote public support for Wisconsin's highway safety legislation. Due to the campaign's initial success, the governor requested that it be expanded during the summer to keep the accident rate low throughout the entire year. MILWAUKEE RESPONDS TO Y Y RADIO 62 5000 WATTS /NBC Heplesenled by HENRY! CHRISM. CO. INC.. New 'WA Cheap Boston Won San fianasce Manta Los M9eles SI Louis THE GENERAL ELECTRIC BROADCASTING COMPANY announces the appointment of HARRINGTON, RIGHTER, and PARSONS, Inc. as national representatives for VAT 1G-B Albany/ Schenectady/ Troy CHANNEL 6 -NBC TELEVISION WS I TV Nashville CHANNEL 8 -ABC TELEVISION (Effective July 1, 1967) v BROADCASTING, July 3, 1967 3 THE VIEWERS' CHOICE KRLD -TV continues to be the number one choice in the nation's 12th ranked television market. Channel 4 delivers more viewers per average quarter -hour, 9:00 A.M. - Midnight, Sunday through Saturday. than any other sta- tion 22.9% more than the second station, r - 32.5% more than the third station and 74.9% more than the 4th station. Contact your H -R representative for choice availabilities on the experienced and qualified leader in the Dallas -Ft. Worth market. `February /March, 1967, ARB j-t.. Television Audience Estimate iktk**..' 1 tAtt.--$4- represented nationally by The Dallas Times Herald Station 444*-*, CLYDE W. REMBERT, President 140** 4 BROADCASTING, July 3, 1967 New deal, old pay Copies of NBC -TV's new standard CLOSED CIRCUIT' affiliation contract went out to affiliates late last week. Basic compensation Movie angel television as regular service (CLOSED formula is retained but with specific CIRCUIT, April 17) -would protect TV networks' desperate updatings that NBC says formalize search for commission from congressional criti- feature films present practices in new provision has led to new approach cism for hasty action. Chairman -as by ABC -TV which that says sports and special events reportedly will Harley Staggers (D -W. Va.) of House completely finance feature -film (elections, pageants, space shots, etc.) proj- Commerce Committee, when in- ects out will be offered on of some major studios and in- formed three months ago that com- specific terms rather dependents, than under standard compensation and also guarantee to buy mission was nearing final decision in certain percentage rates. There's new seotion on calculat- of output. In case matter, accused it of attempting to of independents, ABC foist ing payments on participation an- may do all pay TV on country without financing and own all rights to warning (BROADCASTING, nouncements That puts into writing, product March 20). including TV syndication net- according to NBC, practices already after Open -covenants, openly - arrived -at work first -run theatrical in effect not only at NBC but at other and distribu- approach would also give industry tion. Producer would work on fee networks as well. NBC does give up spokesmen chance to comment on basis. right to reduce one station's network pay -TV recommendation and thus rate without reducing all-but says provide commission with broader that, too, accords with past practice. Bell rates basis on which to make final decision. Several revisions are incorporated FCC, which has been getting more as hedge against changes that might publicity than it might like, is ex- Legal specs result from future developments. De- pected to find itself on front pages scription of -program again this week, this time in connec- What kind of lawyer will National live distribution Association of Broadcasters retain method, for example, is simplified to tion with top -to-bottom probe of to conduct fight against fairness "interconnection facilities" so satellite AT &T's rates and financial structure. doctrine, as authorized last week distribution would be covered if it de- Commission is due to issue order on by NAB board (see 33)? Probable velops. Copies of new contract -with rate of return to be permitted giant page specifica- tions: each station's rates inserted-are due company and, according to some re- prominent Washington lawyer to go out in about 10 days. Net ports, it will be in neighborhood of of high standing in legal profession effect, according to NBC authorities, 7.5 %. Outcome of this Phase I of and specialist in constitutional law is that stations will receive neither two -part probe will have no direct if not in communications practice. more nor less compensation than effect on broadcasters. However, their Vincent Wasilewski, NAB president under existing contract. interest is likely to pick up with start (and himself a lawyer), and Douglas of Phase II, which will begin in fall Anello, NAB general counsel, will start talent hunt this week, armed with spe- Rubbing it in and involve question of whether some AT&T services are under priced. One cial minimum budget of $25,000. Broadcasters who are infuriated result could be higher rates for radio over fairness doctrine as result of FCC and TV service. Spark of life ruling applying it to cigarette adver- tising ain't, as saying goes, seen nothin' Reps join If United Network is revived, as yet. FCC is set to consider this week some of its principals are talking of trying (see page 42), Las Vegas-based adopting as commission rules fairness - Merger of television division of doctrine provisions relating to person- Venard, Torbet & McConnell, station variety show may be revived too, al attacks and to station editorials for representatives, with TV department though with new master of ceremonies. or against political candidates. Com- of Adam Young Inc., is expected to Word Friday was that Bill Dana, host mission thus is preparing to act less be completed shortly with President of show that was network's only of- than month after U. S. Court of Ap- Lloyd Venard and several VT &MC fering in its first outing, had finally peals ruled doctrine -in present form TV executives joining combined op- been paid, as had other talent, but -is constitutional (BROADCASTING, eration. Radio division of VT &MC that he would not be sought if UN June 19). If rules are adopted, com- will be reconstituted as Alan Torbet tries again. mission would be authorized to fine Associated with Mr. Torbet as presi- broadcasters up to $10,000 for vio- dent. Itchy feet lations. Telling all Despite failures last season of The Adoption of rules could set stage Man Who Never Was and Them for court showdown on constitution- FCC, which normally tries to keep Monroes, both filmed on location, ality of Communication Act's equal - its deliberations private, will take new networks, particularly CBS-TV, seem time provision, in which fairness doc- approach in its long- pending pay -tele- ready to broaden their program hori- trine is incorporated. Twelve broad- vision rulemaking. Report of three - zons. NBC-TV's Maya in upcoming cast licensees, owners of 49 stations, member committee named to make season will join same network's I Spy and Radio and Television News Di- recommendation will be made public, shooting on road. And CBS-TV has rectors Association, put commission reportedly at same time it goes to at least five future projects that will on notice last year they would chal- commission-and that will be "soon," film from various places around lenge constitutionality of law if fair- according to officials. Publication of globe. One CBS series, Free Booters, ness- doctrine rules were adopted what will be, in effect, initial decision has as its basic premise world -wide (BROADCASTING, June 20, 1966). -it calls for establishment of pay adventures filmed in actual locations. BROADCASTING, July 3, 1997, Vol. 73, No. 1. Published every Monday, by BROADCASTING PUBLICATIONS Ixc., 1735 DeSales Street. N. W. Washington, D. C. 20036. Second -class postage paid at Washington, D. C. and additional offices. Postmaster: Send Form 3579 to BROAD- CASTING, Washington, D. C. 20036. Baltimore's Nighttime Viewing Habit ANOTHER BALTIMORE SUCCESS STORY Channel 2 Theatre on WMAR -TV is a powerhouse with the Baltimore audience. More people watch movies on Channel 2 than any other Baltimore station! There's a good reason for this. In our film library are some of the best titles available to television viewers. Check the demographics Monday through Saturday. We think you will like what you see. No Wonder.... In Maryland WMARMost Peop /e Watch COLOR -TV -FULL CHANNEL 2, SUNPAPERS TELEVISION TELEVISION PARK, BALTIMORE, MD.