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23, 2019 Mas Salagros Ecoresort rd presents 3 November 20 – 23, 2019 Mas Salagros EcoResort EUROPEAN CONFE RENCE FULLY DEDICATED TO FESTIVALS TODAY REPRESENTING OVER 90 MEMBERS FROM 28 COUNTRIES AUSTRIA GREECE SWITZERLAND » FREQUENCY FESTIVAL » ROCKWAVE FESTIVAL » BALOISE SESSION » NOVA ROCK » FESTI’NEUCH NEUCHÂTEL » SZENE OPEN AIR HUNGARY OPEN AIR » SZIGET FESTIVAL » FESTIVAL WEEK-END AU BORD BELGIUM DE L’EAU » PUKKELPOP ITALY » GREENFIELD FESTIVAL » ROCK WERCHTER » SUDWAVE » GURTENFESTIVAL BERNE » HEITERE OPEN AIR CROATIA LATVIA » JAZZ FESTIVAL MONTREUX » INMUSIC FESTIVAL » POSITIVUS FESTIVAL » OPENAIR FRAUENFELD » OPEN AIR GAMPEL CZECH REPUBLIC LUXEMBOURG » OPENAIR ST.GALLEN » COLOURS OF OSTRAVA » SIREN’S CALL » PALÉO FESTIVAL NYON » ROCK FOR PEOPLE » SEASIDE FESTIVAL NORWAY » STARS IN TOWN DENMARK » BERGENFEST » SUMMERDAYS FESTIVAL » AARHUS FESTUGE » BY : LARM FOUNDATION » WINTERTHURER MUSIK- » NORTHSIDE FESTIVAL » OSLO SOMMERTID FESTWOCHEN » ROSKILDE FESTIVAL » ØYAFESTIVALEN » ZERMATT UNPLUGGED » SKANDERBORG FESTIVAL (SMUKFEST) POLAND THE NETHERLANDS » KRAKOW LIVE FESTIVAL » DOWN THE RABBIT HOLE FINLAND » OFF FESTIVAL »DYNAMO METAL FEST » ILOSAARIROCK » OPEN’ER FESTIVAL » LOWLANDS » PROVINSSI » ORANGE WARSAW FESTIVAL » PINKPOP » PORI JAZZ FESTIVAL » POL’AND’ROCK FESTIVAL » RUISROCK TURKEY » SIDEWAYS FESTIVAL R. MACEDONIA » ONE LOVE FESTIVAL » TUSKA OPEN AIR METAL » TAKSIRAT FESTIVAL FESTIVAL UKRAINE » QSTOCK FESTIVAL ROMANIA » ATLAS WEEKEND » ARTMANIA FRANCE » REVOLUTION FESTIVAL ASSOCIATED MEMBERS » ALUNA FESTIVAL » UNTOLD FESTIVAL » EUROSONIC NOORDERSLAG NED » LE PRINTEMPS DE BOURGES » GLEVMO MOBILITY » LES RENCONTRES TRANS RUSSIA MANAGEMENT GER MUSICALES DE RENNES » WILD MINT » GLOBAL EVENT » ROCK EN SEINE TECHNOLOGIES AUT » WE LOVE GREEN SERBIA » HOTS (HUNGARIAN ONCOMING » ARSENAL FEST TUNES) HUN GERMANY » EXITFEST » MAMA FRA » DAS FEST » MARCATO FESTIVAL CAN » DEICHBRAND SLOVAKIA » MOVENDIUM NED » FEEL FESTIVAL » POHODA FESTIVAL » THE COMPETENCE » FULL FORCE NETWORK GER » HALDERN POP SLOVENIA » HAPPINESS FESTIVAL » METAL DAYS FESTIVAL » JUICY BEATS FESTIVAL » KOSMONAUT FESTIVAL SPAIN » LOLLAPALOOZA BERLIN » BILBAO BBK LIVE » MELT FESTIVAL » PRIMAVERA SOUND » NATURE ONE » REEPERBAHN FESTIVAL SWEDEN YOUROPE » ROCCO DEL SCHLACKO » WAY OUT WEST The European » ROCK IM PARK Festival Association » SPLASH www.yourope.org » STADTPARK OPEN AIR » SUMMER BREEZE OPEN AIR » TAUBERTAL-FESTIVAL » WACKEN OPEN AIR 2 Preface 3rd European Festival Conference EFC 2019 will feature interesting workshops and panels elaborating on, and dealing with, crucial questions regar- November 20 – 23, 2019, Mas Salagros ding the future of our business. We aim to address the- EcoResort, Vallromanes, Spain se matters by offering a distinctive programme schedule, providing time and space for festival promoters to discuss Welcome to the 3rd edition of the European Festival Con- all aspects of their business in a constructive and positive ference at the exceptional Mas Salagros EcoResort in Vall- atmosphere. romanes, Spain. Besides a well-planned conference agenda, additional ho- Six years ago, we had the idea to create a conference ent- spitality arrangements such as outdoor activities, recepti- irely dedicated to the interests of festival promoters. The ons and dinners are also an essential part of the EFC-DNA, first edition of the European Festival Conference took place providing a personal touch to a professional environment, in Kals, Austria in 2015, and it laid the foundation for the in which we can exchange experiences and learn from unique identity of future EFCs: a concentrated program in each other! an exclusive setting, allowing professionals to talk shop without distractions from the outside world. We are looking forward to welcoming you at the EFC! After overwhelmingly positive feedback from some of the All the best attendees of the first EFC edition, we decided to return in 2017 – this time to Larvik, Norway, where the EFC concept Christof Huber was refined without departing from its core value of giving for the board of Yourope professionals in the festival sector the time and space to do business, share best practices, define agendas and be inspired in a laid-back environment. Just a few tangible results that came out of past EFC edi- tions: the launch of EMAC, Yourope‘s European Marke- ting and Communication Group, a mission statement that evolved into TAKE A STAND, an awareness campaign en- couraging social cohesion in our society, which has gained hundreds of well-known supporters, including festivals, promoters, associations and other companies working in this industry. Music Moves Europe (MME), the EU‘s support program for the European music sector, which has received initial approval by the EU-Parliament, was also a constant topic at past EFCs. There is no doubt that the discussions around MME, and the actions that followed, played a huge part in putting the live music sector on the map in Brussels. But since we don‘t intend to rest on past achievements, it‘s time to focus on the topics of the third EFC, which will take place November 20 – 23 at the beautiful Mas Salagros EcoResort in Vallromanes, Spain. 3 Program Overview Wednesday, 20 November 2019 until 6.00 pm Arrival of participants in Vallromanes, Spain 6.30 pm – 8.00 pm Welcome reception 8.30 pm – 10.00 pm Dinner Thursday, 21 November 2019 7.30 am – 9.00 am Breakfast 9.00 am – 9.30 am Welcome speech and program overview 10.00 am – 11.30 am EMAC Session 1: Our visitors’ digital journey before and after entering our festival – a workshop with Illés Nagy (Sziget Festival) 10.00 am – 11.30 am Sound-Check Yourself – Preserve (mental) health and creativity in an industry that never sleeps Guest speaker: Prof. Dr. Katja Mierke (Hochschule Fresenius Cologne) 10.00 am – 11.30 am Go Group presents: Revolution! Now! – Greta, plastics and the green momentum Guest speaker: Meegan Jones (The Ocean Race and Sustainable Event Alliance) 12.00 pm – 1.00 pm EMAC Session 2: Influencer marketing of music festivals – a workshop with Felicitas Cardenas Carbajal (Wunderkidz) 12.00 pm – 1.00 pm Take A Stand presents: The new normal – Gender equality at Primavera Sound Festival Guest speaker: Marta Pallarès (Primavera Sound Festival) 12.00 pm – 1.00 pm Festivals as Living Labs: How to streamline your research and innovation challenges 1.00 pm – 2.00 pm Lunch 2.00 pm – 3.45 pm YES Group presents: Incident Planning – Workshop and live festival scenario 3.45 pm – 4.15 pm YES Group session: Incident Planning – Conclusion 5.00 pm – 7.00 pm Outdoor activity and wine tasting 8.30 pm – 10.00 pm Dinner Friday, 22 November 2019 7.30 am – 9.00 am Breakfast 9.15 am – 10.00 am Keynote with Tamas Szücs (Director for Culture and Creativity, European Commission, DG EAC) 10.00 am – 11.30 am Audience of the future: Who are the consumers – how to reach them? What are their demands and how do we need to change? Livechat with customers 10.00 am – 11.30 am Take A Stand presents: Charging Europe with positive energy Guest speakers: Assoc. Prof. Dr. Özgehan Senyuva (Middle East Technical University), Sebastian Fleiter (The Electric Hotel) 12.00 pm – 1.00 pm Keynote interview with Pete Dalton (PAD Command Consultancy), serving police officer:Learning about event security and safety from parallel events 12.00 pm – 1.00 pm Dog eat dog – changes in the music industry: If the investor rings twice! Guest speaker: Matthias Just (Mayland AG) 12.00 pm – 1.00 pm Take A Stand workshop: Creating a mission statement for diversity management at festivals 1.00 pm – 2.00 pm Lunch 2.00 pm – 3.30 pm Programming your festival – Changes in artist booking and developing side events at your festival 2.00 pm – 3.30 pm EMAC Session 3: Marketing, sponsorship and the international brand building at FC Porto Guest speakers: Pedro Albuquerque and Tiago Gouveia (FC Porto) 3.45 pm – 5.45 pm The EFC workshop – „Building the festival of dreams“ 5.45 pm – 6.15 pm EFC wrap up 8.00 pm – 10.00 pm Farewell dinner 10.00 pm – 1.00 am Farewell party Saturday, 23 November 2019 7.30 am – 9.00 am Breakfast and check out 4 Thursday, 21 November 2019 9.00 am – 9.30 am (30’) Salagros 1 Welcome speech and program overview Christof Huber (CH) Yourope/OpenAir St.Gallen 10.00 am – 11.30 am (90’) Salagros 2 EMAC Session 1: Illés Nagy (HUN) Web Project Manager Our visitors’ digital journey before and Sziget Festival after entering our festivals What does the journey look like until a potential visitor is Host: being converted to a hardcore festival fan? What digital Andras Berta (HUN) tools do we create to support them along the way? Who EMAC Group are these people exactly, how do we know them, how can we target them the most efficient way? We will try to find the answers together with the help of Sziget’s Web Project Manager, Illés Nagy. He will first give us a brief summary about his team’s working methods, tackling chal- lenges with their complex set of digital festival tools every day. Then he will facilitate a workshop with different group tasks, all related to a festival‘s digital appearance and pin- pointing our target audience. 10.00 am – 11.30 am (90’) Salagros 1 Sound-Check Yourself – Prof. Dr. Katja Mierke (GER) Hochschule Fresenius Cologne – Preserve (mental) health and creativity University of Applied Science in an industry that never sleeps We work in an industry with special characteristics of Host: stress and pressure. Realizing the greatest events of our Fruzsina Szép (HUN/GER) times is fed by – and feeds – our motivation and creativity. Lollapalooza Berlin Both are known to deplete under too high levels of stress, as is physical and mental health. That‘s why it’s time to turn the limelight on us. We will take a scientific look on dynamics, symptoms and consequences of stress with regards to our specific job demands. We will talk about approaches and models of prevention and intervention. We want to hear your needs and ideas to stay creative, healthy, happy, well balanced and motivated in an industry that never sleeps.
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