The Movie One of the Most Successful Brands in Television History (3)

ONE OF THE MOST SUCCESSFUL BRANDS IN TELEVISION HISTORY

BASED ON THE WORLDWIDE TELEVISION PHENOMENON THE MOVIE ONE OF THE MOST SUCCESSFUL BRANDS IN TELEVISION HISTORY (3)

BASED ON THE WORLDWIDE TELEVISION PHENOMENON (3)

IS THE ORIGINAL AND OFFICIALLY THE MOST SUCCESSFUL PARANORMAL TELEVISION SHOW IN THE WORLD. (1)

IS DISTRIBUTED TO OVER 97 TERRITORIES AROUND THE WORLD. (1)

HOLDS THE RECORD FOR THE LONGEST LIVE BROADCAST, OUTSIDE OF SPORTING EVENTS, IN TELEVISION HISTORY. (1)

HALLOWEEN LIVE ATTRACTED 51 MILLION ‘ON LINE’ VIEWERS (THREE TIMES THE WINTER OLYMPIC VIEWERS). (1)

LIVE SHOW TRENDED NUMBER 1 IN THE UK AND NUMBER 3 ACROSS THE US. (1)

THREE-NIGHT LIVE UK TELEVISION SHOW CLOCKED UP OVER 2 MILLION VIEWERS. (1)

DVD SALES ALONE HAVE GROSSED MORE THAN $20M. (1)

IS ONE OF THE UK’S LONGEST-RUNNING AND MOST SUCCESSFUL SERIES. (2)

NUMEROUS SPIN-OFFS, INCLUDING CELEBRITY SPECIALS, FAMOUS LOCATION SHOWS AND LIVE EVENTS STAGED IN THE US, THE NETHERLANDS AND TRANSYLVANIA TO NAME A FEW. 2)

HAS BEEN ADAPTED INTO AN ORIGINAL US VERSION WHERE IT ACHIEVED RECORD RATINGS. (2)

HAS ATTRACTED AROUND A MILLION VIEWERS PER EPISODE, WHILE LIVE EVENTS GET ANYTHING UP TO THREE MILLION. (3)

(1) References: Antix Productions. (2) References: Sky Vision. (3) References: Eastern Daily Press.

2 MOST HAUNTED (THE MOVIE) CONTENTS

DISCLAIMER: Red Rock Entertainment Ltd is not authorised and regulated by the Financial Conduct Authority (FCA). The content of this promotion is not authorised under the Financial Services and Markets Act 2000 (FSMA). Reliance on the promotion for the purpose of engaging in any investment activity may expose an individual to a significant risk of losing all of the investment. UK residents wishing to participate in this promotion must fall into the category of sophisticated investor or high net worth individual as outlined by the Financial Conduct Authority (FCA).

MOST HAUNTED (THE MOVIE) 3 OVERVIEW

In an age where television shows years almost feels like fiction the release and the incredible must grab instant ratings or be in itself. The original and most opportunity with Most Haunted cancelled and forgotten about successful Paranormal show in is that there is already such equally as fast, the fact that the world, it’s been distributed in high awareness, people all over Most Haunted has been running over 97 different territories and the world are aware of it and for fifteen years really does in DVD sales alone, it’s grossed like the famous Most Haunted hit home as an achievement over $20 Million! Live! shows, there will be a accomplished by so few, yet huge curiosity factor too and coveted by so many. It even featured as the basis that’s before the traditional film of a sketch starring Hugh promotion begins! Karl Beattie and Yvette Fielding Laurie in the smash hit, long created a show that hit a nerve running USA Comedy series, The director’s of Winterwood, with people all over the world SATURDAY NIGHT LIVE! An Dominic Burns and Rob Weston and have thus formed an excellent measure of a brand have been careful to ensure extremely powerful brand which that has genuinely landed in the their next project and second begs the simple question, why world’s zeitgeist. with Red Rock Entertainment on earth hasn’t there been a (the first being Madness In The big screen movie before now? Transforming Most Haunted Method, directed by Jason into a scripted narrative movie Mewes and starring Mewes, Kevin The answer is equally simple, Karl is the perfect step to not only Smith, Stan Lee, Danny Trejo and Yvette are understandably take advantage of the huge to name but a few) is equally extremely protective of their worldwide fanbase, but also to as strong as their first, with brand and despite numerous deliver a shot of adrenalin into both a creative and commercial offers, it’s only now they feel the brand to attract new fans, opportunity unrivalled at this the time is right to partner with young and old. budget level. Winterwood are Winterwood to finally take Most incredibly excited and honoured Haunted onto the big screen. Creating a ‘buzz’ and drawing to be partnering with Red Rock, The list of accolades Most attention to a movie is always Yvette and Karl to bring Most Haunted has earned over the half the battle on the run up to Haunted to life.

4 MOST HAUNTED (THE MOVIE) SYNOPSIS *SCRIPT SUBJECT TO CHANGE

The atmosphere electric, the The moment the announcement real unexplained events occurring tension palpable, crew members was made, a bidding war – all Hell breaks loose as no one race around with frantic between television stations knows what’s real, what’s fake, expressions; we’re about to immediately erupted and is this being staged? All fun and go live to the nation, in fact, to suddenly Most Haunted had games, until the killing starts… the world. gone from total disaster to the Most Haunted – careful what you biggest TV event for years, as wish for… Most Haunted has been hit with people all over the world, cynics a crushing scandal, their resident and believers, young and old, all medium – Kailash Mylvahan - has prepare themselves to witness been proven to be a fraud and history in the making; evidence Most Haunted turned into an that ghosts are real. overnight joke as all the sceptics who laugh at the mere notion of Problem is, the show’s producers Ghosts being real, finally have are going to fake it, they’re the evidence they need to prove attempting a hoax that’ll rival to the believers that the Most Orsen Welles broadcast of Haunted team are, well, fakes! Or War of the Worlds (which left do they… real Americans grabbing their guns, preparing for the coming In one of the boldest statements Alien invasion!). in the entire history of television, Most Haunted, the Can they get away with it? A show dedicated to discovering question one would be forgiven empirical, irrefutable, tangible for believing is the most evidence that the supernatural important on a night like this. does indeed exist, has promised to do just that, tonight, on Unfortunately for all concerned, live television! what nobody counted on was

MOST HAUNTED (THE MOVIE) 5 DIRECTOR’S VISION

I can’t remember meeting anyone who doesn’t have some kind of opinion when it comes to the supernatural. Whether they roll their eyes and think the whole thing is utter nonsense or they leap to regale a story of an unforgettable first-hand encounter, everyone has thoughts on the topic if prompted (and often if not). The paranormal is a fascinating world to explore and I intend to do so with an open mind, but not a naïve one! Most Haunted brings with it a huge audience and much like when a movie is made based on a popular TV Show or Comic Book, it’s of crucial importance not to alienate or indeed offend, the already in-built fan base. Right from the moment we announce in the press that we’re making Most Haunted the movie not only based on the TV show but also featuring prominent characters from the show (Yvette Fielding for example), we’re going to be subjected to intense scrutiny from the fans. This is something I welcome, it excites me; the fans will help to dramatically raise the profile of the film and increase anticipation and I have every confidence of delivering a cinematic experience they’ll never forget. It’s important to find the balance, understand the essence of what Most Haunted provides that has interested so many millions of people around the world but at the same time, I won’t allow the creative integrity of the film to be compromised. One of the many wonderful opportunities on this film is that we’ll appeal to an extremely wide demographic; we have the typically middle-aged viewers who are already fans of the show, alongside a much younger demographic who are not necessarily aware of the brand but will tick the boxes of a film they’d typically be attracted to. Hence the importance of finding a balance to allow the film to accommodate all of its viewers. I’m going to shoot on anamorphic lenses which will give the film an instant cinematic feel (think how Steven Spielberg shot Jurassic Park for example), I think it’s vital to immediately distinguish ourselves from the TV Show, we’re a movie and we’ll feel like a movie. Additionally, anamorphic lenses give us an instantly expensive and glossy feel; if we’re going to put Hollywood quality content on the screen, it’s crucial that we look like a Hollywood movie! This film provides a challenge, no doubt about that, but when challenged we are capable of producing our best work and I have no doubt that we’ll create a movie that every single person involved with it, be they a floor runner or a producer, will be proud and grateful to have their name in the credits and be part of something special, unique and breath-taking.

Dominic Burns

6 MOST HAUNTED (THE MOVIE) MOSTHAUNTED

MOST HAUNTED (THE MOVIE) 7 WRITER . PRODUCER . CREATOR

KARL BEATTIE

Karl started his career in television as a cameraman. Karl has worked on some of the top television shows in Britain: ‘Gladiators’, ‘Blind Date’, ‘TFI Friday’, ‘Robot Wars’, Disney, Jim Henson and the World Music Awards to name but a few. His music credits speak for themselves: Madonna’s Frozen Video, Motown Mania, Sting, Elton John, Paul McCartney, Whitney Houston, Oasis, Blur, Pulp, and Michael Jackson. He has amassed 1000s of hours of live broadcast in all television genres from sport to music, current affairs to light entertainment. He has overseen the production of forty six live television shows in the UK, Europe and the USA. He exec produced the first ever live paranormal show to be simultaneously shown across the UK and USA and introduced the first dual and tri-screen with Yvette and Karl, Ghost Outside of television, Karl has propositions to television. It was Hunting With…, Hell on Earth, three great passions, horror films, while working on a live show, Celebrity Daredevils, Pop Talk, criminology and martial arts. He BBC’s ‘City Hospital’, that Karl Celebrity Ghost Stories and started training at the age of met presenter Yvette Fielding, Yvette’s Screaming Banshees. seven with the legendary Otsu the couple married in 1999 and Maeda Sensei in Wado Ryu and one daughter, Mary. Most Haunted became a Ryukyu Kempo styles. In 1994, worldwide phenomenon selling he won the title of ‘World Full They started Antix Productions to over 100 territories globally, Contact Champion’ and holds an where Karl created the television spawned a myriad of copycat impressive record of 85 fights, show ‘Most Haunted’. Other shows and created a genre that with no defeats and 75 KO’s. He shows include Most Haunted has employed 10’s of 1000’s of also has a PhD in Criminology. Live, Whines and Spirits, Living people around the world.

8 MOST HAUNTED (THE MOVIE) DIRECTOR . PRODUCER

DOMINIC BURNS

Dominic Burns’ feature-filmBurns’ directorial credits also anticipated Madness In The debut Cut (2010), starring Zach include A-list talent such as Method; shot both in LA and the Galligan (Gremlins 1 and 2), was Jean Claude Van Damme, Julian UK, Madness started with a small the world’s first horror movie to Glover, Sheridan Smith, Andrew but impressive cast (Kevin Smith, be shot in a single continuous Shim, Martin Kemp, Dexter Jason Mewes, Danny Trejo) take — a feat that many in Fletcher, Adam Deacon, Julian and finished with an arguably the business had insisted was Ovenden, Jason Flemyng, Martin unprecedented ensemble of impossible. Burns’ 2011 follow- Compston, Matt Willis, Gemma breath-taking Hollywood talent, up, Jack Falls, which featured an Atkinson, Olivia Hallinan, including Stan Lee, Teri Hatcher all-star British cast, was picked Edmund Kingsley, Alan Ford, and Vinnie Jones to name but up by Lionsgate and distributed Sean Pertwee — and a live tiger! a few… around the world. In 2014, Burns produced zombie Such was the success of the Richard E Grant (Withnail and I) apocalypse Devil’s Tower, the duo’s first venture with Red joined yet another strong British feature debut for writer Adam Rock, they immediately agreed a cast for his next outing, How Marsh and director Owen Tooth. deal to repeat the model on an To Stop Being a Loser, which He followed up with, Allies, a equally commercial and exciting was Burns’ first theatricallyWorld War two set action thriller, project with the only goal being, distributed movie in the UK. distributed by eOne in the UK to better the last movie! and US. Starring Julian Ovenden Since then, Burns has directed as a US captain dropped behind Having turned down multiple and produced a further five enemy lines in France, Allies is, offers, Burns was adamant the movies, all of which have been by Burns’ own admission, his next film he directed after Allies distributed theatrically across best work so far and signals his must be something not only the world. With his trailers intention to “set the bar higher” capable of giving him a platform receiving millions of hits online, creatively and commercially to demonstrate the range of Burns’ films are available on moving forward. his directorial skill but also the Netflix, Blu-ray, DVD, iTunes and ability to be seen all the way VOD, and have aired on TV in Burns has now partnered with around the world, Most Haunted numerous territories. long-time friend and colleague, provides exactly that and Burns Rob Weston to form Winterwood, is extremely excited to get In 2012, Burns directed the horror a company dedicated to behind the camera once again. film Airborne, for which he took producing innovative, exciting the Best Director honours at and ultimately commercial that year’s British Independent movies that deliver on Film Festival. Airborne also commercial value, without starred Mark Hamill — aka Luke compromising creative integrity. Skywalker — who was nominated for BIFA’s Best Supporting The duo’s first project together, Actor, and Kimberly Jaraj, who was also their first with Red won Best Supporting Actress. Rock Entertainment, the hotly

MOST HAUNTED (THE MOVIE) 9 PRODUCER

ROB WESTON

Rob Weston developed his as ‘Twilight meets Tarantino’. In Films Of 2015 it went on to break first movie property in 2005, the same year, Weston made records when it premiered on mentored by former 20th the Spanish language thriller Die DirectTV Cinema. Century Fox managing director Again (aka Wake Up and Die). Tim Hampton (Aliens). Weston then partnered with Jeff In 2013, Weston partnered with Rice (Lone Survivor) on Danny Entitled Where Love Reigns, the Rio Negro to exec produce Perez’s debut feature Antibirth, stellar talent attached to the the remake of Elsa & Fred with starring Natasha Lyonne (Orange project included Martin Scorsese Oscar-winning producer Ed is the New Black). The film, (The Wolf Of Wall Street), Oscar Saxon (Silence of the Lambs) which premiered at Sundance, winning cinematographer Jack and Oscar-nominated director also stars Chloe Sevigny Cardiff (African Queen), Golden Michael Radford (Il Postino). The (American Horror Story) and Globe-nominated composer cast included yet more Oscar Oscar nominee Meg Tilly (Agnes Michael Nyman (The Piano), winners: Christopher Plummer of God). Roger Ebert hailed the Golden Globe-winning actor (Beginners), Shirley MacLaine movie as “one of the years most Alan Rickman (Die Hard) and (Terms of Endearment) and original horror films”. Oscar nominee Armin Mueller Marcia Gay Harden (Mystic Stahl (Shine). River). Millennium Entertainment In 2016, Weston partnered with released Elsa & Fred after an co-creator of The Teenage Weston has since gone on to award-winning festival run. Mutant Ninja Turtles, Kevin produce/exec produce multiple Eastman, on Chee Keong movies with a combined budget In the same year, Weston made Cheung’s highly anticipated of more than $50m. His credits Sienna Guillory (Resident Evil) Redcon-1, due for release in include festival favourite Gnaw thriller The List for Palm D’Or 2018. Weston also executive (2008) and, in partnership with nominated director Klaus produced the forthcoming The Weinstein Company, the Huttman, followed by the sci-fi mystery, horror, #Screamers, sequel to hit horror movie The extravaganza The Last Scout for which is just completing it’s Zombie Diaries (2011), hailed by Epic Pictures. festival run before it’s release US magazine Fangoria as ‘the around the world in 2017, where best horror movie of the year’. In 2015, Weston adapted Gillian Nightmare’s Film Festival hailed Flynn’s (Gone Girl) award- it “as maybe the best found Simultaneously, Weston made winning novel Dark Places, in footage we’ve ever seen ”. In the horror thriller Don’t Let Him partnership with Oscar-winning 2016, alongside Dominic Burns, In (2011), which was released by producer Cathy Schulman Weston produced, Madness Image Entertainment and went (Crash). The thriller stars Oscar In The Method, with Red Rock on to become one of its top winner Charlize Theron (Mad Entertainment. The film shot in performing titles of the year. 2012 Max: Fury Road), Chloe Moretz LA and the UK, with an impressive also saw a string of successful (Carrie), Nicholas Hoult (Jack cast which included Kevin Smith, projects, including Lionsgate’s The Giant Slayer) and Christina Jason Mewes, Danny Trejo, Stan The Thompsons, the sequel to Hendricks (Mad Men). Dark Lee, Teri Hatcher, Vinnie Jones to hit horror movie The Hamiltons, Places was named as one of name but a few… which was dubbed by Total Film Indiewire’s 100 Most Anticipated

10 MOST HAUNTED (THE MOVIE) EXECUTIVE PRODUCERS

RED ROCK ENTERTAINMENT

Red Rock Entertainment is a film-finance company, based at the world-famous Elstree Studios, home to some of the biggest TV shows on UK television and the studio of choice for many successful British filmmakers. Working in conjunction with many of the UK’s top production companies to raise equity for film, TV content and film distribution, Red Rock Entertainment offers a number of tax-efficient opportunities to investors. It primarily works on projects that are at an advanced stage and are looking for the final tranche of As an executive producer, Red Rock Entertainment can arrange for financing. Its focus is on film and investors to visit sets during filming, appear as extras and attend TV projects that have commercial private screenings. They also regularly arranges seminars at Elstree appeal, an identifiable audience, Studios, at which high-profile corporate and financial specialists offer controllable costs and a sound advice and insight into the various tax advantages of investing in the financial structure. UK film industry.

THEY HAVE THE MOST IMPORTANT MISSION. THEY MUST NOT FAIL. THEY ARE THE LAST.

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MOST HAUNTED (THE MOVIE) 11 DIRECTOR OF PHOTOGRAPHY

LUKE BRYANT

Luke Bryant is a highly sought after cinematographer who possesses that rarest of skills — the ability to deliver exquisite photography against the clock and on limited resources; in short, Bryant has the ability to make a film look like it’s budget is significantly higher than it really is.

Whatever the time constraints, Bryant refuses to sacrifice quality and delivers result after perfect result. Bryant’s talent means that he is in constant demand for commercials, music videos, television and cinema.

He’s as comfortable working with power brands such as Ikea, Nintendo, Stella Artois and Disney as he is with the unpredictable madness of the Keith Lemon TV shows or achieving the slick televisual elegance of the hit series, Black Mirror, even pointing a camera at A-List talent such as Jean Claude Van Damme, Tom Wilkinson and Christopher Eccleston (to name a but a few) in movies.

To see Bryant’s showreel, please visit: http://www.lukebryant.co.uk *Crew subject to contract.

12 MOST HAUNTED (THE MOVIE) MOST HAUNTED

MOST HAUNTED (THE MOVIE) 13 **WINTERWOOD WILL BE MAKING ADDITIONAL CASTING ANNOUNCEMENTS THE CAST CLOSER TO THE COMMENCEMENT OF PRINCIPAL PHOTOGRAPHY.

YVETTE FIELDING

Yvette Fielding is an English 10 Cats, The Paul O’Grady Show, television presenter, producer Loose Women, Celebrity Come and actress. She became the Dine With Me, Friday Night youngest presenter on Blue with Jonathan Ross as well as Peter aged 17, and one of her having her home showcased episodes was subsequently on Through The Keyhole. Along voted the “Favourite Blue Peter with her husband Karl, Yvette moment” ever. was the subject of a one-hour documentary for Living called Whilst hosting Blue Peter, Yvette Living With Yvette & Karl. took on a role in the first series of Last of the Summer Wine. A sequel documentary entitled Yvette also appeared on the cult In Bed with Yvette & Karl, then phenomenon TV Show, Byker spawned a full-length series of In Grove before jumping on board Bed with Yvette & Karl, which then as the host of Saturday morning led onto a further documentary kids show, What’s Up Doc; and entitled Yvette & Karl: Life begins since then Yvette has never at 40. Yvette has also been looked back! voted MOST POPULAR WOMAN ON TELEVISION and won an A staple of British Television for award for MULTICHANNEL decades, Yvette has featured on PERSONALITY OF THE YEAR. some of the biggest shows in the UK including I’m A Celebrity... But Yvette is most well known Get Me Out Of Here!, Saturday for her incredibly successful 15 Night Takeaway, Celebrity Stars years (and counting) as host of In Their Eyes, Britain’s Got the hit series Most Haunted. More Talent, Never Mind The Buzzcocks, Eggheads, 8 out of *Cast subject to contract.

14 MOST HAUNTED (THE MOVIE) THE CAST

YVETTE FIELDING

In 2002, Yvette Fielding and her Fielding has made many Channel in 2009. In October husband Karl Beattie established appearances and interviews in the 2009 Living aired a two-part their own television production British media in connection with documentary featuring Fielding company, Antix Productions. her paranormal investigations with Paul O’Grady entitled Death Their first production was and programmes, including guest in Venice. The documentary saw Most Haunted for the British appearances on The Sunday the pair investigating claims of TV channel Living. In the show, Night Project (Channel 4), The ghost and vampire sightings in viewers can see Fielding and Chris Moyles Show (BBC Radio 1) Poveglia, Italy. paranormal experts investigating and Friday Night with Jonathan various supposedly haunted Ross (BBC One). Furthering her Then in September 2011 Fielding locations around Britain, in the paranormal franchise, in 2008 presented another episode of hopes that paranormal activity Fielding made her first move Ghosthunting with... featuring the may be documented by the crew. into radio broadcasting, hosting cast of The Only Way Is Essex. In Yvette Fielding’s Fright Nights on April 2012, Fielding appeared in Most Haunted proved popular Kerrang! Radio. an episode of Olly: Life on Murs, with audiences and remains in which she and Olly Murs visited to this day one of Living’s Fielding left the radio station a a haunted house. highest-rated original shows. few months later however, due Leading on from this, in to other work commitments. In October 2012, Fielding 2006 Fielding presented and In 2008 Fielding and Beattie appeared on BBC Radio 2 and produced Ghosthunting With., a formed a new company called The Alan Titchmarsh Show on paranormal show for ITV2 which Monster Pictures to operate the ITV1 talking about the paranormal shows Fielding leading various Paranormal Channel. and her ghost hunting career. celebrities around haunted locations. These two shows Fielding acted as anchor to the established Yvette Fielding as channel and presented original British televisions ‘first lady’ of programming on the station. the paranormal, and somewhat The channel was subsequently of a cult figure. renamed the Unexplained

MOST HAUNTED (THE MOVIE) 15 PRODUCTION

WINTERWOOD

Headed by directors Rob Weston and Dominic Burns, Winterwood has over a decade of experience in independent filmmaking and has worked with some of the most powerful players in the business, including The Weinstein Company, Dimension Films, E1 and Lionsgate.

From its offices in Los Angeles and the UK, the company has produced more than 20 international feature films with a combined budget exceeding $75m.

Its projects cover the Production genre spectrum, from comedy and thrillers to action, horror and sci-fi, and have starred some of the world’s biggest names, including Academy Award winners Charlize Theron, Shirley MacLaine and Christopher Plummer.

Other stars to have appeared in its productions Chloe Grace Moretz,

16 MOST HAUNTED (THE MOVIE) PRODUCTION

WINTERWOOD

Nicholas Hoult, Jean Claude Van Damme, Mark Hamill, Stan Lee, Danny Trejo, Kevin Smith Teri Hatcher, Vinnie Jones, Judd Nelson, Dean Cain, Blake Harrison, Brian O’Halloran, Casper Van Dien, Harley Quinn Smith, Paul Chowdhry, David Dasmalchian, Zach Galligan. Winterwood’s mission is to develop high quality, commercially viable projects that can flourish in today’s rapidly evolving film market. Not only have its films been distributed in every major territory, but they have also opened and been screened at some of the most prestigious film festivals in the world.

This experience and track record, combined with strong sales and distribution relationships and a granular knowledge of the international marketplace, position Winterwood as a key player in independent film.

MOST HAUNTED (THE MOVIE) 17 WNTERwood have worked with stars such as : EMMY NOMINEE WINNER BAFTA * *

Jean Claude Van Damme Natasha Lyonne Mark Hamill UFO/Alien Uprising Orange is the Black Airborne OSCAR WINNER OSCAR OSCAR WINNER OSCAR * *

Charlize Theron Jason Mewes Shirley MacLaine Dark Places Devil’s Tower & Elsa & Fred Madness in the Method GOLDEN GLOBE WINNER GOLDEN GLOBE * Matt Willis Elizabeth Henstridge Terri Hatcher Allies The Thompsons Madness in the Method OSCAR WINNER OSCAR NOMINEE OSCAR * *

Stan Lee Christopher Plummer James Woods Madness in the Method Elsa & Fred This Girl’s Life GOLDEN GLOBE WINNER GOLDEN GLOBE *

Vinnie Jones Judd Nelson Martin Kemp Madness in the Method Madness in the Method Jack Falls & How to Stop Being a Loser

18 MOST HAUNTED (THE MOVIE) WINTERwood have worked with stars such as::

Kevin Smith Danny Trejo Chloe Grace Moretz Madness in the Method Madness in the Method Dark Places

Gina Carano Dean Calin Casper Van Dien Madness in the Method Madness in the Method Madness in the Method OSCAR NOMINEE OSCAR EMMY NOMINEE * *

Chole Sevigny Billy Murray Christina Hendricks Boys Don’t Cry How to Stop Being a Loser & Dark Places Airborne BAFTA NOMINEE BAFTA *

Nicholas Hoult Sienna Guillory Richard E. Grant Dark Places The List How to Stop Being a Loser BAFTA WINNER BAFTA *

Sean Pertwee Sheridan Smith Jason Flemyng UFO/Alien Uprising How to Stop Being a Loser Jack Falls

MOST HAUNTED (THE MOVIE) 19 MARKETING PLAN OBJECTIVE To maximize domestic and foreign distribution revenues.

POWER OF THE BRAND many fans across the world have film out theatrically. Premiering remained fiercely loyal to the at one of these festivals could A typical independent movie show, which remains capable of result in a bidding war from begins with total brand creating Headlines. buyers, which, if the case would unawareness, the marketing most likely result in a substantial must identify the demographic Additionally, even without the theatrical release for ‘Most who are most likely to respond brand strength, Most Haunted sits Haunted – The Movie’ and the to the movie, inform of the within a genre which frequently opportunity to potentially create movies existence and why it’s a spawn’s sequels both on the our own franchise of movies. must-see for fans of the genre. Cinema and Television screens. ***After it’s Sundance premiere In the case of Most Haunted, It is the intention of the Producers in 2016, Amazon Studios the brand awareness is not only to create a movie brand which paid $10mUSD for domestic already high domestically but sits hand in hand with the distribution rights for indie drama also worldwide, which means television brand and runs on to ‘Manchester ByThe Sea’ the movie will attract attention sequels and prequels. from the fans who will be eager We realize these festivals are to discover what a big screen Distribution and extremely competitive, with version of the television show will Festival Strategy thousands of submissions, be like. The fact that the TV show and often in the genres we has been turned into a movie will • Theatrical are exploring with ‘Most automatically create excitement, Haunted – The Movie’. But • Broadcast – TV / Pay TV – this has been demonstrated time we believe, with the existing On Demand / Internet (Netflix, and time again. brand phenomenon, excellent Amazon, Hulu etc) screenplay, fantastically talented With this in mind, the first • DVD team we have assembled and the objective will simply be to ensure • Foreign Distribution strong relationships we already fans are aware of the movie and • Airlines / Cruise Ships / Hotels have at these festivals, ‘Most its impending release. Haunted – The Movie’ is perfectly The producer’s aim is to launch positioned to launch there. The second objective is to entice the film at a high profile film fans not automatically interested festival, such as Toronto (TIFF) To build buzz on the title, we in the television show to come - Midnight Madness or Sundance have already begun discussions and experience the movie. Most (Midnight), and with ‘Most with key distributors about Haunted will work not only as Haunted – The Movie’ going to buying rights on the movie and a television show turned into camera in quarter 1, 2017, we will with whom we already have a movie but also as a movie be on schedule to achieve just existing relationships and will capable of attracting in new fans that. continue these discussions at purely based on its genre. the forthcoming American Film We believe if ‘Most Haunted – Market, in November 2017. FRANCHISE The Movie’ is accepted into a major festival it would help to It would then be Cannes, in As the brand has already achieve not just hype around the May 2018, for which we will demonstrated, it has a film through fansword of mouth aim to create a collection of remarkable staying power, it’s a and critics reviews, but an sample scenes from the movie subject matter many people are increase in demand from buyers to show buyers and create some fundamentally interested in and to purchase rights and roll the teaser poster artwork to start

20 MOST HAUNTED (THE MOVIE) MARKETING

building the hype machine for ‘Most Haunted – The Movie’ and continue to generate excitement and interest on the film. If ‘too good to refuse’ offers are made by buyers for foreign distribution rights at that time we will consider these deals, ensuring necessary ‘holdbacks’ are in place to protect against piracy, to ensure we do not devalue our domestic distribution plans.

Potential distribution partners (both foreign and domestic) will include: A24, LionsGate, The Weinstein Company/ Radius/ Dimension, Hammer, IFC, Image, Memento Films, XYZ, Sony, Arclight, Protagonist, Sierra-Affinity, Myriad would look for the film to make the film around the world in a Pictures, Pathe, Universal, its world premier and to in the carefully coordinated strategy, XLrator, E1, Moviehouse, AMBI, process create a bidding war designed to build prestige IndustryWorks Distribution and for domestic rights. We will around the title, then focusing Voltage Pictures. simultaneously submit the movie on festivals such as (subject to to Sundance and SXSW. premier restrictions/ timings): Many of these companies are already tracking the project, If the film is not successful in being Tribeca, New York Film Festival, given their interest in the accepted to any of these major Telluride, London, Fantasia, script, brand, talent and strong festivals we will move onto tier 2 Slamdance, Austin and Sitges. existing relationships with the festivals to build word of mouth, Wherever the film screens, we films producer’s, having sold but will in tandem consider will ensure that the film always or distributed many of their creating a bespoke screening has a presence from someone previous movies and who for the film in New York and Los from the team, to help steer the are renowned at delivering Angeles for buyers, with a view message of the movie towards quality content. to locking in our domestic deal, our objective, be it behind the so foreign rights holders are not camera or in front of the camera We will seek out aggressive inconvenienced by unnecessary at each of the festival screenings. Minimum Guarantees, maximizing delays in holdbacks. every revenue opportunity within We will then utilise AFM 2018, the ancillary markets and creating We will continue to promote where we will announce the a solid back end profit share the film via our strong social domestic deal and continue the revenue stream. media outreach, utilizing the process of wrapping up other films impressive brand, and Foreign rights transactions. Simultaneously, we will submit piggybacking on that for any the movie in it’s completed state tie in exposure (TV, newspapers to TIFF, where if successful we etc), and will continue to exhibit

MOST HAUNTED (THE MOVIE) 21 PROMOTIONAL MARKETING

Primary Campaign and we will be fully exploiting With Twitter and Facebook, Social Media this opportunity, in conjunction there is always the concern with them and the existing Most of being buried with all the Twitter, Facebook, YouTube Haunted brand. Some of the other choice out there, so we components of our grassroots will use these fan pages to Of course just selling the film marketing effort are likely to build buzz early and to gain to distributors is only half the include: followers. Prior to release we job, particularly when they’re will tease out special teaser only acquiring the movie for Facebook/ Twitter fan content of the movie to a minimum guarantee. We pages, which will include increase excitement. need to continue to market the articles about related genre movie in every way, shape or films, festival updates, We will engage with our in form possible to get it out to screening details, links to front of camera talent, behind the masses, and we will do this the cast fan pages, links to the scenes talent, distributor’s during the lead up to production, interviews about the film in and the existing Most Haunted during the film making process our websites, new trailers for brand to coordinate and and during the post production the movie. Announcements explore all possibilities to process and leading up to release of production stages and key market and link the fan pages and beyond. talent information to build on their respective pages audience awareness before and utilise applications like The cornerstone of the film’s the film is launched in the Snapchat and Periscope marketing will include social world markets. through the production media outreach and grassroots process to needle drop quick marketing. Social media is YouTube exclusive channel videos of moments along the a great tool in the current for the film, which will way and Instagram of behind marketplace for independent provide a portal to collect the scenes still images, with producers with limited marketing all video related footage, the objective of keeping budgets to reach audiences be it interviews, teasers, our fans involved every around the world, to support and trailers etc. step of the way and giving compliment distributor P and A, them an exclusive insight

22 MOST HAUNTED (THE MOVIE) PROMOTIONAL MARKETING

into the movie, even inviting partners will increase publicity We will aim to tap further them to engage with us and and exposure to their brand as into our database to run interact with their own videos well as increasing the numbers competitions through and images. who are aware of the movie, interacting with these websites and who then in turn begin (which will increase the Our online presence on following ‘Most Haunted number of new followers to these sites will allow us to – The Movie’ throughout our own database). We will connect with niche bloggers it’s progress. Here we will aim to create opportunities that represent the variety look for strong tie ups with for our followers to win prizes of categories and themes brands who be a fit for our like signed copies of the DVD, represented in the film and target audience. a ticket to a VIP premier, with create conversations around Q and A session with the cast the film itself, genres and cast. For the DVD release of and an after party cocktail the movie we will produce reception to celebrate (and Further they will enable us exclusive EPK materials and promote) the films release. to establish a community for production stills including the fans and create a bespoke never before seen interviews In addition to social media database for ‘Most Haunted – with selected cast, director, outreach to generate word- The Movie’ that is accessible producers, and key creative of-mouth, the producers, for every announcement, talent for the delivery of the in cooperation with the release, update and even to movie. distributors, will aim to use link consumers to direct links traditional marketing tools to purchase the movie on the The Producer’s will look to such as outdoors, print, radio likes of Amazon, ITunes etc. utilize their links with movie and television advertising websites, podcasts etc both locally where we shoot, We will look to utilize our offering exclusive set visits nationally and internationally social media outreach to seek (during production) and at all stages looking to out sponsorship and branding exclusive on set interviews capitalize on the massive opportunities to help promote to help increase profile of brand that is MOST HAUNTED. the movie. Involving brand the film.

MOST HAUNTED (THE MOVIE) 23 24 MOST HAUNTED (THE MOVIE) EQUITY

Red Rock Entertainment works in conjunction with numerous UK film companies to raise equity for independent film projects. It focuses on those films that have already been completed or are almost complete, but require a final tranche of funding to cover the distribution costs.

Investing in films can offer generous returns. The benefits extend far beyond the sale of box-office tickets: DVD sales, licensing to TV broadcasters and online platforms, and merchandising revenue all count towards a film’s profit and can continue to generate returns for many years after its theatrical release. The chance to be part of the magic of the movie industry is another perk of many film- investment opportunities. In some cases, your investment entitles you to appear in the movie as an extra, attend film premieres and red-carpet events, and see your name appear in the credits at the end of the film.

As well as the potential for high returns, long-term earnings and a close encounter with show business, investing in the British film industry can also offer tax-relief benefits. A range of incentives is available to those who chose to invest in an SEIS or EIS film- investment scheme.

MOST HAUNTED (THE MOVIE) 25 EIS

The UK has two government-sponsored investment schemes for direct investment in companies: the Enterprise Investment Scheme (EIS) and the Seed Enterprise Investment Scheme (SEIS). Both schemes, which offer generous tax relief, were set up to encourage investment into start-up businesses that are not listed on a stock exchange. Investment in unquoted companies often carries a high risk. The tax relief is intended to offer some compensation for that risk.

Enterprise Investment Scheme

The Enterprise Investment Scheme (EIS) was introduced by the UK government in 1994 with the aim of helping small UK companies to raise capital from private investors. While an EIS investment is not without risk, the incentives for those looking for tax-efficient ways to invest are extremely attractive.

These benefits include:

Income Tax Relief

Investors can claim a rebate of 30% of the amount invested from income tax paid in the year prior to investment, or on tax that is owed in the tax year of investment. Relief can be claimed on up to a maximum of £1,000,000 invested in shares in EIS-qualifying companies, giving a maximum tax reduction in any one year of £300,000, providing the investor has sufficient income-tax liability to cover it. Shares must be held for at least 3 years.

26 MOST HAUNTED (THE MOVIE) EIS

Capital Gains Tax Deferral If investors have any capital gains tax to pay in the current or next tax year, or if they have paid capital gains tax in the last two to three years, they can claim back or defer tax to the equivalent of up to 20% (or 28% if the gain is on a residential property or for 2015/16) of the capital they have invested in the EIS-qualifying company. If the gain is deferred, when the EIS shares are disposed of then the gain will crystallise at the prevailing rate at that time. The payment of tax on a capital gain can be deferred where the gain is invested in the shares of an EIS-qualifying company. A capital gain can arise from the disposal of any kind of asset, but the investment must be made within a period of one year before or three years after the gain arose. There are no minimum or maximum amounts for deferral, nor is there a minimum period for which the shares must be held. The deferred capital gain is brought back into charge whenever the shares are disposed of, or are deemed to have been disposed of under the EIS legislation.

Loss Relief If a loss is made on the disposal of EIS shares then the loss, less the 30% initial relief may be set against income or capital gains for tax purposes.

Key Points EIS investors can place a Companies seeking investment No inheritance tax to be maximum of £1,000,000 must be based in the UK and paid after two years. No in a single tax year, which have a permanent base in income tax or capital gains can be spread over a number the country. tax to be paid on any profits

of companies. on disposal. The company’s trade must be A company can raise no more no more than seven years old. Loss relief on any monies lost than £5,000,000 in total via can be claimed at current Tax relief of 30% can be EIS investment in a 12 month tax rate. claimed in the current or period. previous tax year (from Monies must remain in the Investors have no control date of share certificate). company for three years to over companies that receive benefit from the above. their capital and must not A capital gains deferral can be hold more than a 30% stake claimed against the current in any company in which tax year. they invest.

MOST HAUNTED (THE MOVIE) 27 SEIS

The Seed Enterprise Investment Scheme (SEIS) complements the EIS by offering a range of tax reliefs to individual investors who purchase shares in smaller, early-stage companies. The SEIS is intended to compensate for the difficulties faced by start-ups in attracting investment by offering tax relief at a higher rate than that offered by the existing EIS.

Seed Enterprise Investment Scheme

As with the EIS, a percentage (50% in the case of SEIS) of the cost of an investment can be claimed against the investor’s income tax liability for the tax year in which the investment was made.

The maximum investment through the SEIS in any tax year is £100,000. As with the EIS or there is no capital gains tax, or inheritance tax to be paid on an SEIS investment opportunity.

Income Tax Relief Income tax relief is available to investors who subscribe for qualifying shares in a company that meets the SEIS requirements and who have UK tax liability against which to set the relief. However, there are certain rules:

Shares must be held for a Relief is given by way of a period of three years. If shares reduction of tax liability, which are disposed of within the requires that there is sufficient three-year period, or if any tax liability against which to of the qualifying conditions set it. cease to be met during that A claim for relief can be made period, relief will be withdrawn up to five years after the 31st or reduced. of January of the following tax Relief is available at 50% of year in which the investment the cost of the shares, on a was made. maximum annual investment of £100,000.

Capital Gains Tax Relief If the investor has a Capital Gains Tax liability in the year of investment, then up to 50% of the amount invested can be offset against that Capital Gain, with a potential saving of 10%, being half of 20% (14% for gains on residential properties).

28 MOST HAUNTED (THE MOVIE) SEIS

If a loss is made on the disposal of SEIS shares then the loss, less the 50% initial relief may be set against income or capital gains for tax purposes.

Who can Participate Key Points in SEIS? SEIS investors can place a maximum of £100,000 in a single tax Unconnected shareholders year, which can be spread over a number of companies. should be entitled to all the A company can raise no more than £150,000 in total via SEIS aforementioned relief schemes. investment. For connected shareholders, income tax relief and capital Investors have no control over companies that receive their gains tax exemption are not capital and must not hold more than a 30% stake in any company normally available. in which they invest. ‘Connection’ is defined by Companies seeking investment must be based in the UK and have a financial interest in, or a permanent base in the country. employment by, the company. Financial interest occurs Companies must have fewer than 25 employees. In the case of where the subscriber and their parent companies, that figure applies to the entire group. associates (such as parents, The company’s trade must be no more than two years old and the children and business partners) control more than 30% of company must have gross assets of less than £200,000. the company. Tax relief of 50% can be claimed in the current or previous tax year (from date of share certificate). Employment generally includes directorships but precludes A capital gains write-off of 50% of any gain can be claimed the employment of associates, against the current tax year. although directors can participate in SEIS companies if No inheritance tax to be paid after two years. holding under 30%. No income tax or capital gain tax to be paid on any profits on disposal. Furthermore, there is an exemption for business angels Loss relief on any monies lost can be claimed at current tax rate. who become directors. Monies must remain in the company for three years to benefit from the above.

The above is intended as a brief guide only. and not financial advice, as with any investment or tax-related issue, it is important that potential investors, seek advice from a financial advisor.

MOST HAUNTED (THE MOVIE) 29 PERKS BENEFITS &

Film Set Visits Patience is a virtue — and never more so than on a film set. Pick your moment to approach an actor carefully: it’s never a good idea to disturb talent when they are shooting a scene, or preparing to shoot one.

So be prepared to wait for the right moment to take a picture or ask for an autograph. You will probably be assigned with a ‘runner’ from the production company, whose job it will be to look after you and let you know what’s going on.

Appearing as an Extra Being an investor also gives you the opportunity to be cast as a background actor, or extra.

This is a performer in a film or television show who appears in a non-speaking capacity, usually in the background to the central action —as an audience member, for example, or a passer-by in the street.

Punctuality, reliability and the ability to take direction are important if you want to experience of thrill of appearing in front of the camera.

Private Screenings Private film screenings form part of a film’s production and release cycle. To show off the film to its best advantage, special preview screenings are routinely held in low seat-count theatres offering high-quality projection and sound equipment.

These events, which are usually accompanied by food and drink, also feature commentary from the film’s producers, writers or actors. The guest list for a private screening typically includes VIP media personalities, investors, and key marketing and distribution executives.

30 MOST HAUNTED (THE MOVIE) PERKS BENEFITS &

Red Carpet Events A red-carpet premiere is the highpoint of a film’s release.

Attended by its stars, alongside A-list celebrities, industry moguls and the media, they epitomise the Hollywood dream.

When one of our films premieres, our investors are invited to join us on the red carpet, and experience the glitz and glamour of showbiz for themselves.

Name in the Credits Photos with the Stars

Memorabilia As an investor, if available, you could have access to film memorabilia, including autographs, brochures, props and scripts. These are not just great keepsakes — if a film goes on to be successful, they can also be valuable in their own right.

MOST HAUNTED (THE MOVIE) 31 THE MOVIE

COMING SOON