Hodnota Hudebních Umělců

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Hodnota Hudebních Umělců JANÁČKOVA AKADEMIE MÚZICKÝCH UMĚNÍ V BRNĚ Hudební fakulta Katedra hudební produkce Hudební produkce Hodnota hudebních umělců Diplomová práce Autor práce: BcA. Zuzana Palaniyappan Vedoucí práce: doc. Ing. MgA. Lucie Pešl Šilerová Konzultant práce: Mgr. Vít Kouřil Oponent práce: Mgr. Nora Lastovecká Brno 2018 Bibliografický záznam PALANIYAPPAN, Zuzana. Hodnota hudebních umělců [The Value of Musical Artists]. Brno: Janáčkova akademie múzických umění v Brně, Hudební fakulta, Katedra hudební produkce, 2018. 81 s. doc. Ing. Lucie Pešl Šilerová, Ph.D. Anotace Diplomová práce „Hodnota hudebních umělců“ pojednává o aspektech určujících hodnotu hudebního umělce. Tyto aspekty jsou nazírány zejména z hlediska klasické a populární hudby. Následně jsou aplikovány na tři konkrétní umělce: na Jonase Kaufmanna (zástupce klasické hudby), Miley Cyrus (zástupce populární hudby) a Avishaie Cohena (zástupce crossoveru mezi žánry). Výsledkem práce je srovnání důležitosti aspektů mezi hudebními oblastmi, pojmenování odlišností a podobností v těchto oblastech. Annotation The diploma thesis "The Value of Musicians" deals with the aspects determining the value of the musical artist. These aspects are elaborated mainly in terms of classical and popular music. They, these aspects are applied to three artists: Jonas Kaufmann (classical music), Miley Cyrus (popular music) and Avishai Cohen (crossover between genres). The result of the thesis is the comparison of the importance of aspects between these musical areas, the naming of differences and similarities in them. Klíčová slova Hodnota, hvězdnost, populární hudba, klasická hudba, crossover, Miley Cyrus, Jonas Kaufmann, Avishai Cohen Keywords Value, Stardom, Popular Music, Classical Music, Crossover, Miley Cyrus, Jonas Kaufmann, Avishai Cohen Prohlášení Prohlašuji, že jsem předkládanou práci zpracovala samostatně a použila jen uvedené prameny a literaturu. V Brně, dne 13. května 2018 Zuzana Palaniyappan Poděkování Na tomto místě bych ráda poděkovala své vedoucí doc. Lucii Pešl Šilerové a svému konzultantovi Mgr. Vítu Kouřilovi za odborné rady, věcné připomínky, motivaci a za inspirativní hovory, které formovaly obsah této práce. Veliké srdečné díky patří mému manželovi, který o mě během tvorby této práce laskavě a trpělivě pečoval a byl mi největší oporou. Děkuji také svým rodičům za to, že mě během celého studia podporovali a byli mi nejlepšími rádci. Obsah ÚVOD .......................................................................................................................................... 1 1. STAV BÁDÁNÍ....................................................................................................................... 2 2. METODOLOGIE .................................................................................................................... 4 3. DEFINICE POJMŮ .................................................................................................................. 5 3.1. HODNOTA ................................................................................................................................. 5 3.2. STARDOM - HVĚZDNOST ............................................................................................................... 7 3.2.1. První hvězdy ................................................................................................................... 9 3.3. HUDEBNÍ ŽÁNRY ......................................................................................................................... 9 4. ASPEKTY URČUJÍCÍ HODNOTU HUDEBNÍCH UMĚLCŮ ........................................................... 11 4.1. PRODEJNOST NAHRÁVEK ............................................................................................................11 4.2. HITPARÁDY ..............................................................................................................................13 4.2.1. YouTube .......................................................................................................................14 4.3. HUDEBNÍ CENY .........................................................................................................................16 4.3.1. Ceny hudebního průmyslu ...........................................................................................16 4.3.1.1. Grammy ................................................................................................................................................ 16 4.3.1.2. Anděl ..................................................................................................................................................... 18 4.3.1.3. Thálie .................................................................................................................................................... 18 4.3.1.4. Cena Antonína Dvořáka ........................................................................................................................ 18 4.3.2. Ceny kritiků ..................................................................................................................18 4.3.2.1. Gramophone Classical Music Awards................................................................................................... 19 4.3.2.2. Vinyla .................................................................................................................................................... 19 4.3.2.3. Apollo .................................................................................................................................................... 19 4.3.2.4. BRIT Awards, Classic BRIT Awards ........................................................................................................ 20 4.3.3. Soutěže popularity .......................................................................................................21 4.3.3.1. MTV Video Music Awards ..................................................................................................................... 21 4.3.3.2. Výroční ceny Opery Plus ....................................................................................................................... 21 4.3.3.3. Český Slavík ........................................................................................................................................... 22 4.4. KONCERTY ...............................................................................................................................24 4.4.1. Počet návštěvníků na koncertech ................................................................................24 4.4.2. Prestižní koncertní prostory .........................................................................................24 4.4.3. Akustika koncertních prostor .......................................................................................28 4.4.4. Cena vstupenek ............................................................................................................30 4.4.5. Pozice na festivalech ....................................................................................................31 4.5. NAHRÁVACÍ STUDIA ...................................................................................................................34 4.6. MÉDIA A SOCIÁLNÍ SÍTĚ ..............................................................................................................38 4.6.1. Vývoj forem medializace ..............................................................................................38 4.6.2. Současná média a sociální sítě ....................................................................................41 4.7. SPOLUPRÁCE SE ZNAČKOU ..........................................................................................................42 4.7.1. Hudební značka ...........................................................................................................42 4.7.2. Nehudební značka .......................................................................................................43 4.8. SPOJENÍ S JINÝM UMĚLCEM.........................................................................................................46 4.9. UMĚLECKÉ/TVŮRČÍ SCHOPNOSTI .................................................................................................47 4.10. NE/ATRAKTIVITA VZHLEDU .........................................................................................................49 4.11. PŮVOD HUDEBNÍCH UMĚLCŮ ......................................................................................................50 5. PROFILY VYBRANÝCH INTERPRETŮ ..................................................................................... 53 5.1. ZDŮVODNĚNÍ VÝBĚRU UMĚLCŮ ...................................................................................................53 5.2. POP: MILEY CYRUS....................................................................................................................53 5.2.1. Prodejnost nahrávek ....................................................................................................54 5.2.2. Hitparády .....................................................................................................................54 5.2.3. Hudební ceny ...............................................................................................................55 5.2.4. Koncerty .......................................................................................................................55 5.2.5. Nahrávací studia ..........................................................................................................55
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