TOP 15 PRESS MEDIA BY GROSS AD BUDGETS TOP 15 WEEKLIES BY GROSS AD BUDGETS PRINT ADVERTISING EXP. DISTRIBUTION TOTAL NET PRESS ADVERTISING EXPENDITURES, AVERAGE CIRCULATION OF TOTAL NET TV ADVERTISING EXPENDITURES, MARKET SHARES BY TV MEDIA GROUPS MARKET SHARES BY TV CHANNEL RATING OF MAIN TV GROUPS, ALL 18 - 49, SHARE OF MAIN TV GROUPS, ALL 18 - 49, TV MEDIA GROUPS BY MEDIA, 2018 MILL. EURO TOP 10 PRESS MEDIA, 2018 MILL. EURO 06:00 AM - 01:00AM 06:00 AM - 01:00AM 0% 2% 4% 6% 8% 10% 12% 14% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% bTV Media Group (bMG) 2017 2018 2017 2018 0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 0.00 5.00 10.00 15.00 20.00 25.00 30.00 35.00 40.00 45.00 Telegraph 13% Weekend 11% bTV, bTV Action, bTV Cinema, bTV Comedy, bTV Lady, .bg 8% 15% Weekly mag. 2% 3% Others Source: GARB Source: piero97.com bTV bTV Nova Broadcasting Group (NBG) 5.26 32.28 bMG bMG Nova Broadcasting Group Monitor 12% Capital 9% 3% -4% Nova, , Kino Nova, , 4.05 Nova Broadcasting Group

1 5 0 000 24.56

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t 0.1 K u K a s 2.26 1.72 u 0.16 e 3.2% o MILL. EURO Disney Channel Cartoon Network R Means of production J DIEMA 2.59 FOX 1.14 0.97 0.86 2.4% Source: piero97.com Rating % Share % Rating % Share % Source: GARB 2 000 2.39 1.31 0.14 0.1 1 667 1.26 1.48 bTV Lady 1 620 bTV Lady NICKELODEON 1.06 Cartoon Network 0.40 0.83 0.78 1 500 1.24 0.87 5% 0.14 0.1 4% 1.21 1.34 Channel 3 Nat Geo Wild TOTAL NET RADIO ADVERTISING EXPENDITURES, TOP 20 ADVERTISERS IN RADIO, RADIOSTATIONS AUDIENCE SHARES, 2018, % 9% 1 028 0.86 0.71 RADIO PROGRAMMES AND STATIONS 43% 1 000 DIEMA FAMILY 1.40 Diema Family 2.52 MILL. EURO SOFIA ONLY, 2018 1.43 2.14

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2 5 . 3 Sofia 2 4 . 6

2 3 . 9 9.1 25 Specialised Programmes BNR program Horizont 2 018 2 1 . 5 Country , Parliamentary channel of the 4.4 DARIK

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0.3 196.8 0.80 BNR Radio Varna 0 Darik Nostalgie 19% 184.8

4 . 5 0 Since year 2007, piero97.com annually announces the Bulgarian Media Map™ - the main market data, analysis and 4 . 1 0.64 0.3 4 x 3 m. Piza and scroller 176.6 5 Radio N-Joy 169.1 WEEKLY BROADCASTS DISTRIBUTION 0.48 1.8 BNR Radio Vidin Source: IPSOS billb. 6 946 156.2 trends of the Bulgarian advertising and media market. The map preparation is the result of an extensive annual 0.54 0 100% City Lights, metro & 0 Radio 1 0.1 96% 0.68 0.46 BNR Radio Plovdiv Sofia Fresh bTV Radio BSS Oberon BNR Darik 0 BSS MEDIA bus stations 2 297 research and data survey, based on the data from all available official sources and agencies in the field of advertising 0.47 90% Source: piero97.com Media Group Media Radio Max Sunday Radio Energy 86% 0.45 BNR Radio Sofia 0 0 5 10 15 20 25 and media in Bulgaria, and also on our own sources and analysis. 0.2 80% Saturday Monday 0.63 20.0 77% 2017 2018 BNR program Horizont 0.5 BSS Media Total 80% 78% 0.44 BNR Radio Stara Zagora 17.6 2014 2015 2016 2017 2018 All present figures and data are for the year 2018, released in July 2019 0 Plovdiv, Varna, Burgas 0.33 16.4 70% 72% TOP SECTORS IN RADIO ADVERTISING BG Radio 0.6 Veselina 73% 5% 0.28 BNR Radio Shumen 9.6 70% 6% 17% 0 72% 65% Sources: GARB Audience Measurement Bulgaria, Nielsen Admosphere, publishers, TV and radio stations, abonamen- 0.23 2.4 Other towns Radio Fresh! 0 Vitosha 60% 0% 5% 10% 15% 20% 25% 30% 0.24 BNR Turkish 4.9 0 60% 58% ti.com, predavatel.com, press publications, Piero 97 internal statistics, Gemius Bulgaria, New Media Lab, Google Friday 0.25 2017 1.0 Retail outlets 27.6% Radio City 0 The Voice 0.23 Parliamentary Channel 2.9 Consumer barometer, Httpool Bulgaria - ad sales partner of Viber, LinkedIn, Twitter & Spotify. Pharmaceuticals and health 11.7% 18% 0 0.24 2018 50% Darik Radio 0 0.2 Financial services 9.1% 18% 0.21 BNR Radio Kardjali Magic FM 2015 2016 2017 2018 Tuesday 0 0.2 0.15 TOTAL NET ONLINE ADVERTISING EXPENDITURES, Food and beverages 8.8% Radio Veronika Source: IPSOS Source: piero97.com NO. OF CINEMAS 0.15 Source: IPSOS Furnishing 7.2% MILL. EURO Population: Inflation: AND SCREENINGS Radio Vitosha 0.14 Construction and repair 7.0% 17% 0.12 7 000 039 Total Area: 110 910 sq. km 2018 2.8% Cars and motoring 19% Source: piero97.com, the numbers do not include Facebook and Google. 6.4% Radio 1 Rock 0.13 MEDIA Av. No. visitors in one cinema 1 241 675 Sofia Currency: BGL, 1 EUR = 1.95583 BGL 2017 2.8% Hotels and restaurants 4.4% 0.10 Thursday No of screenings Z-Rock 0.11 5 159 129 Towns 74% GDP 2018: 55 181.20 Mln. Euro 2016 0.1% Home appliances 2.4% 0.09 No of cinemas* Transport 2.1% Wednesday 2017 1 840 910 Villages 26% NET Advertising Expenditures 2015 0.1% Source: New Media Lab BNR Radio Vidin 0.07 Tourism 2.0% 0.09 13% (NSI , Dec. 2018) Per Capita 2018: 28 Euro 2014 -1.4% 2018 356 385 Media 1.9% Radio FM+ 0.07 0.07 24% Others 1.6% 321 842 Source: IPSOS 17% MARKET 104 000 348 959 Telecommunications 1.6% 305 989

RADIO 18% 19.0 -8% Art and culture 1.3% Piero 97 is a Bulgarian leading brand in advertising, established in 1997 in Sofia. We provide wide range of

Source: New Media Lab 16.8 97 100 282 202 media services – advertising market analyses (as per media channel, advertiser, budget, publications, airings, 94 000 ONLINE 13.5 11.5 impressions), planning, buying, supervision and monitoring of advertising campaigns in TV, Print, Radio, Online and 81000 9.7 TOTAL NET BUDGET SHARES BY MEDIA OOH. Our website maintains information for over 400 media with their ratecards, presentations and promotions in over 1 000 files in Bulgarian and English. Weekly we publish selected media news on the website and our newsletter 70 800 PEOPLE MOST OFTEN GO ONLINE VIA INTERNET USERS IN BULGARIANS IN THE TOP MOST VISITED SITE CATEGORIES, NOV. 2018 20 MOST VISITED SITES, NOV. 2018 Source: piero97.com 2014 2015 2016 2017 2018 1% 1% 1% 1% 1% 68 69 BULGARIA, 16 - 74 SOCIAL NETWORKS, 000s, MAY 2019 0.4% 0.4% Others for advertising and media is directed to the subscribers twice per month. 6% 7% 8% 9% 10% Source: NSI Source: Httpool Bulgaria Total impressions Users (desktop) Total impressions Desctop users Mobile users Total users 70% 4 000 1 800 000 1 800 000 59 3 700 14% 18% Cinema (2017, 2018) 55 1 600 000 19% 19% 19% 60% 57% 3 500 1 600 000 284 294 721 2 3 8 5 7 1 0 5% 240 934 331

234 367 283 49 2 0 3 5 7 9 1 400 000 5% 5% Address: 50% 64% 1 400 000 14% 5% 5% Online 3 000 7% 2 Nikolay Haitov Str., entr. D 1113 42% 62% 1 200 000 AD TYPE IMPR. BY DEVICE CTR BY DEVICE AD IMPRESSIONS BY DEVICE 12% 6% 5% 2014 2015 2016 2017 2018 40% 34% 2 500 1 200 000 Sofia 33% 2 200 1 000 000 Out-of-home * One multiplex = one cinema 31% 58% 30% 28% 154 564 893 1 000 000 Phone: +359 2 807 68 00 Source: NSI 2 000 800 000 70.00 3.50 60.00

55% 9 2 1 3 5 e-mail: [email protected] 2018 54% 800 000 Radio 20% 600 000 58.68 2.88 49.90 50.13 12% 1 500 60.00 3.00 50.00 60% 57% 60% 59% 61% 11% 6 1 3 2 0 9 46.48

95 157 008 2.60 44.88 n/a 2017 5 1 8 2 3 0 88 251 486 400 000 86 712 485 600 000 4 6 9 3 8 5 49.59 10% 1 000 83 858 859 www.piero97.com 4 0 8 3 5 1 50.00 46.80 2.50 75 728 016 Press 1 000 770 40.00 2 3 1 4 8 2 1 4 5 6 8 2 0 5 7 3 1 6 1 9 6 0 7 1 8 4 9 3 5 2016 1 8 0 2 9 5 3 200 000 1 7 0 8 2 1 6 7 2 9 8 1 2 6 0 9 4 400 000 1 6 2 3 7 5 52 095 019 0% 8 0 1 2 3 2.00 6 8 4 2 7 0 40.00 37.56 500 3 6 2 7 5 1.76 Phone Laptop Desktop Tablet 220 200 0 30.00 Television

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Real Estate MULTIPLEX CINEMAS IN BULGARIA

Mobile sites Source: Gemius Bulgaria Source: Gemius Admonitor Source: Gemius Admonitor share Source: Gemius Admonitor Entertainment

Social network TOP 20 FIMS OF 2018, B. O. GROSS USD Source: piero97.com 90 82 Women's websites 77 Towns BG IN INSTAGRAM AGE DISTRIBUTION BG IN FACEBOOK AGE DISTRIBUTION BG IN SPOTIFY AGE DISTRIBUTION 80 0 400 000 800 000 1 200 000 TV, Radio, Video, Music Education & Knowledge Source: Gemius Bulgaria 70 Mul�plexes Aquaman 996179

Portals, Catalogues, Search 60 13-17 13-17 <=17 Avengers: Infinity War 982669 50 Halls TOP 20 INTERNET ADVERTISERS, INDEX, 2018 TOP SECTORS IN INTERNET ADVERTISING, PREMIUM ADS, 2018 AD IMPRESSIONS BY DEVICE, % Bohemian Rhapsody 954598 40 Hotel Transylvania 3: Summer Vacation 873457 30 65+ 65+ VIEWABILITY AND CTR BY SECTORS Source: Gemius Admonitor CINEMA 32% 18-24 18-24 55+ 0 20 40 60 80 100 120 0% 5% 10% 15% 20% 25% 30% 35% 40% 20 16 Venom (2018) 845354 40% 18-24 100.0 10 Mondelez 100 37% 6 6 7 Dr. Seuss' The Grinch (2018) Consumer goods 10 2 778344 18% Vewability rate, % Av. CTR, % 83 35% 90.0 1 10% 24.1 Jurassic World: Fallen Kingdom 744189 4% 4% 65.0 Coca Cola 12% 0 82 Retail 80.0 40.2 40.2 39.2 CINEMA VIEWERS BY AGE NUMBER OF HALLS 5% 3% 1.0 1.2 19% 46.9 44.3 47.0 42.4 Arena Cinema City Cine Grand Fifty Shades Freed 701664 2% Telenor Bulgaria 66 52.4 0.9 12% 70.0 55.6 55.4 57.5 Black Panther 640668 3% 60.0 Kaufland Bulgaria 63 Telecommunications 10% 6% 1.0 12% Plovdiv 27 26% 0.8 0.8 Mobile 40% Incredibles 2 570809 29% A1/ Mobiltel EAD 61 18% 60.0 38% 55-64 8% 25-34 55-64 25-34 0.7 Financial services Varna 23 14% 28% 55.0 0.6 0.6 0.6 0.8 GlaxoSmithKline 51 11% PC 35% Mission: Impossible - Fallout 559257 0.6 50.0 11% 45-54 25-34 0.5 Lidl 43 Entertainment & media 6% 30% Deadpool 2 542235 18% 16% 8% 40.0 26% 10% 50.0 0.4 0.6 Avendi 38 75.9 24% Prityazhenie 506552 9% 25% Bourgas 20 22% 0.3 Automotive Unicredit Bulbank 27 6% 30.0 59.8 59.8 60.8 8% The Meg 480400 0.4 53.1 55.7 53.0 57.6 20% Billa 25 2% 44.6 47.6 35-44 45.0 Services 20.0 44.5 42.6 13% Tomb Raider 467106 45-54 35-44 45-54 35-44 Betfair 24 4% 15% Sofia 101 41% 5% Stara Zagora 13 59.1 55.5 54.1 53.0 52.8 50.0 48.6 48.2 48.0 47.9 47.6 46.4 0.2 Fantastic Beasts: The Crimes of… 466975 Source: Httpool Bulgaria Source: Httpool Bulgaria Heineken Zagorka Brewery 23 Technologies 4% 10.0 10% 5% 40.0 3% 2017 Ruse 11 Peter Rabbit 466096 s s c n n n k y e e e i

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