TOP 15 PRESS MEDIA BY GROSS AD BUDGETS TOP 15 WEEKLIES BY GROSS AD BUDGETS PRINT ADVERTISING EXP. DISTRIBUTION TOTAL NET PRESS ADVERTISING EXPENDITURES, AVERAGE CIRCULATION OF TOTAL NET TV ADVERTISING EXPENDITURES, MARKET SHARES BY TV MEDIA GROUPS MARKET SHARES BY TV CHANNEL RATING OF MAIN TV GROUPS, ALL 18 - 49, SHARE OF MAIN TV GROUPS, ALL 18 - 49, TV MEDIA GROUPS BY MEDIA, 2018 MILL. EURO TOP 10 PRESS MEDIA, 2018 MILL. EURO 06:00 AM - 01:00AM 06:00 AM - 01:00AM 0% 2% 4% 6% 8% 10% 12% 14% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% bTV Media Group (bMG) 2017 2018 2017 2018 0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 0.00 5.00 10.00 15.00 20.00 25.00 30.00 35.00 40.00 45.00 Telegraph 13% Weekend 11% bTV, bTV Action, bTV Cinema, bTV Comedy, bTV Lady, Ring.bg 8% 15% Weekly mag. 2% 3% Others Source: GARB Source: piero97.com bTV bTV Nova Broadcasting Group (NBG) 5.26 32.28 0 000 12% 9% 7 000 bMG bMG Nova Broadcasting Group 4.05 Nova Broadcasting Group -4% 5 Monitor Capital 3% 4 Nova, Diema, Kino Nova, Diema Family, Nova Sport 1 24.56 7% 15% 1 1% FOX Life 1% 40.3% 42.2% 32% 1% TV Evropa 1% 34% BNT Group 12% 3% 4.82 24 Chasa Zdrave za vsichki 1% 1% bTV Media Group 7% 8% Weeklies 9% Discovery Ch. BNT1, BNT2, BNT3, BNT4 6.72 Dailies 2% bTV Comedy 2% bTV Media Group 29.59 4% FOX International Channels Weekend 2% Treta vazrast 3% 10% 2% bTV Cinema 2% 40.74 4% 7% -1% 3% bTV Action 3% FOX, FOX Life, FOX Crime, National Geographic, 0.83 25% 2% 4.0% Others 5.0% ; Fox Networks Group 2% 5% 36% 21.1 -35% 24 Kitchen, Nat Geo Wild 0.76 20.2 Capital Minaha godini 9 000 2 6 000 5.10 4 000 4% Diema 3% 1 2 150 . 6% 1 000 Fox Networks Group 3% 1 -13% 0 000 0 000 0 000 1 119.1 5 1 4.0% FOX Int. Ch. 4.9% 1 5 5 32% AXN Group 37% 4% Diema Family 3% 0.80 4.59 5% 5% 1.2% Discovery Ch. 2.4% BNT Group Trud Banker 109.3 AXN, AXN Black, AXN White 3% 5% -22% 49.4% 43.2% 1.28 105 0.6% BNT Group 1.3% Nova Nova l t t r h e d a d s r A l 5% 4% Discovery Group 96.0 a Kino Nova i o s l n p u 4.89 t 0.5% AXN Group 0.5% 6% t 1% a V i r i E 93.9 a BNT Group m e Galeriya a Eva E d n T p r h k 0.05% Scripps Netw. 0.6% o Discovery Channel, ID Xtra, TLC 0.40 3% 4% n o 7.73 a n e g 9% 13% 34% C Others Discovery Channels a 13.0 NBG NBG RTG Nielsen, % RTG GARB, % e e o t C 0.33 M l c 4 3% 3% S Scripps Networks Interactive e E 2 Standart Nad 55 W Source: Nielsen Source: Nielsen T 11.3 3% 4% Source: the publishers Fine Living, Food Network, Travel Channel 8.9 2.48 Discovery Channels Economist 2% Club 100 6% 2.01 Share Nielsen, % Share GARB, % 2% 4% Source: GARB 4% TOP 10 SECTORS GARB Elle 0.5% Doctor Monthly mag. 4% TV ADVERTISING SALES GROUPS 2% 2014 2015 2016 2017 2018 RATING OF MAIN TVS, ALL 18 - 49, 5% 2014 2015 2016 2017 2018 Zdrave za vsichki 0.5% Bulgarian farmer 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 2% 3% bTV Media Group 06:00 AM - 01:00AM 17.68% 3% bTV, bTV Action, bTV Cinema, bTV Comedy, bTV Lady, Pharmaceuticals 19 minuti 2% Show 18.30% 2% 3% Ring.bg, Cartoon Network 0.00 1.00 2.00 3.00 4.00 5.00 6.00 Retail Outlets 12.29% 1% Nova Broadcasting Group 14.65% Amica 1% Zlatna vazrast TOP PROGRAMMES, ALL 18 - 49 TOP 20 ADVERTISERS’ SHARES IN MAIN TV SALES GROUPS, 3.18 2% 2017 3% 2017 TV bTV Nova, Diema, Kino Nova, Diema Family, Nova Sport, FOX, Fox Life, Foods 14.07% 2018, % 13.88% 5.06 1% 3% Fox Crime, National Geographic, 24 Kitchen, AXN, Treta vazrast Politika 0.0 10.0 20.0 30.0 40.0 50.0 2% 2018 3% 2018 Cosmetics 13.16% Disney Chanel, City TV, Fine Living, Food Network, 12.33% 3% 13.8 3.75 Manager 1% 168 Chasa Hell's kitchen, reality show, bTV bTV Niche Ch. Nova Niche Ch. Nova Travel Channel, Nickelodeon, Nick Junior, Nat Geo Wild 10.80% Nova TV 2% 2% Nova 34.58 Beverages 11.80% 2.95 Source: GARB PRESS 0% 20% 40% 60% 80% 100% TV: TOP 5 ADVERTISERS IN TOP 10 SECTORS, GROSS BUDGETS Source: GARB FIFA World Cup Russia 2018: 13.6 Telecommunications 9.00% Nigeria - Argentina, sports, BNT 1 35.95 8.13% 0.65 Lidl Bulgaria 45 7 33 15 5.24% BNT 1 51 Financial Services 1.13 TOP 15 DAILIES BY GROSS AD BUDGETS TOP 15 MAGAZINES BY GROSS AD BUDGETS PRESS ADVERTISING BUDGETS DISTRIBUTION BY MONTH, 2018 Undercover Boss, reality, 13.4 Sector SOV, % Source: GARB 5.55% RTG Nielsen, % RTG GARB, % NATIONAL WEEKLIES, AVG. WEEKLY REACH Nova 32.70 Procter & Gamble Bulgaria 36 13 24 27 25 Financial Hobby, fashion, Household Cars & Hobby. Fashion. Sport 5.64% FIFA World Cup Russia 2018: 13.4 Ferrero 53 13 16 18 Pharmeceuticals Retail stores Foods Cosmetics Beverages Telecomm. 4.66% 0% 5% 10% 15% 20% 25% 0% 2% 4% 6% 8% 10% 12% Source: GARB Services sport Chemistry motoring 6.00 8% Source: GARB Croatia - Denmark, sports, BNT 1 39.32 Mill. Euro Household Chemistry 4.04% SHARE OF MAIN TVS, ALL 18 - 49, Newspapers Naturprodukt 43 3 31 23 4.05% 6% 8% 20 22% . Telegraph EVA 5% 13.2 6 10% 5.00 7% . FIFA World Cup Russia 2018: 06:00 AM - 01:00AM 22% 6 35.72 National Lottery 25 5 55 14 Cars & Motoring 3.08% 2017 2018 Serbia - Brazil, sports, BNT 1 2.67% 21% 2% 4.00 2017 2018 Monitor Elle 6% 13.2 Coca-Cola Bulgaria 53 14 19 14 0.00 5.00 10.00 15.00 20.00 25.00 30.00 35.00 20% 5% 3.00 The Farm, reality show, 15 27 5% bTV 33.00 20% 7% 2.00 Magazines Billa Bulgaria 60 12 18 10 24 24 Chasa Amica Mln. Euro Gross 5% 4% Mr. & Mrs. Smith, film, 13.0 21 19.53 19% 1.00 Kaufland Bulgaria 48 8 27 17 20 19 bTV Nova 36.03 18 30.70 4% 10 17 5% . 9% Manager 0.00 3% 16 16 16 Trud 2 l Ficosota t 15 3 46 37 % 15 r r r r 12.9 i h e y 4% y y y 14 7% 10% s Snow dogs, film, 14 . l r 5 c e e e r r e n 13 . u a 13 4% 12 r u 1 12 . % p b u a a b b b 2% % 33.88 1 Nova J 1% g % a J 1 . 9 % 10 M % u u 6% o 23.02 9% A Reckitt Benckiser Bulgaria 10 5% 8 44 14 20 22 . u m m m % 10 7 % . % % % 9 . r t 7% 9 7% n 1 . % 6 Biograph 6 6% . 6% . % Standart 1.0% 9 M 5% 0 . Nova TV . 5% 8 c e e e . 4 4 8 0 4 A 8 8 4 4 0 . 8 b 4% . 8 8 8 8 8 . 0 . 3 a . t 3% 8 . 0 4% 0 7 7 2 . 7 c 12.7 v . 7 7% 0 5 . 0 2% 1% 0 0 7 . The Spy Next Door, film, 7 7 17.88 0 J 7 e 0 . 0 0 O 0 0 0 p 6 6 0 e o 0 0 0 L'Oreal Bulgaria 5 F 43 7 28 22 0 5 e D Nova 31.80 4 n/a N 3 19 minuti 3% Kangaroo S 0% 3 i l l l t s 3% l Carlsberg Bulgaria o 84 16 a a d a a d 5% d s n w 12.7 e i a e r i Safe, film, s 3.97 u n a t t y t g a o i m n i i o r d a l e r b BNT 1 t e r h h a 0 a 29.69 3% Nova 1 t p d h . l l l z k o t 4% t s r f s r s r r r c b S R k r z k k k e t i S o e e o o y e e Nestle Bulgaria e 32 7 34 26 А p a i a g a a a a a g g a a a a a a g b 6.85 Our home t o l m r l t a e l e l o Meridian Match e i i e i l r i i a l t i l i a g C t t o r e e o y e t r e n n c r a z k e r h o u l d d i S S r r r r b b b r t r r 3% o k i k r s s o o t a i u a v a e L n b b v e o 4% B C Share Nielsen, % Share GARB, % b n a C .