WHAT IS a XENNIAL? By: ALICIA BROCKLAND, CPA, ABV

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WHAT IS A XENNIAL? By: ALICIA BROCKLAND, CPA, ABV The term, coined by journalists Sarah Stankorb and Jed Oelbaum in a 2014 article for GOOD magazine, defines a group of people who don’t fully identify with Generation X or Millennials. Generational misfits, so to speak, that were born between 1977 and 1983. There has been a resurgence of activity regarding the micro-generation following an Australian website’s (Mamamia) conversation with associate professor of sociology from University of Melbourne, Dan Woodman. According to Woodman, the crux of Xennials’ uniqueness centers around technology. Although Xennials spent a significant amount of their childhoods without access to computers, they also experienced the internet revolution at an impressionable enough age to become early adopters of the new technology. Think college aged individuals when Facebook came out. Woodman says in his conversation with Mamamia: “You have a childhood, youth and adolescence free of having to worry about social media posts and mobile phones. It was a time when we had to organize to catch up with our friends on the weekends using the landline. Then we hit this technology revolution before we were maybe in that frazzled period of our life with kids and no time to learn anything new.” Of course, this and other generational labels don’t apply to everyone. One might argue that the labels are sweeping generalizations that help marketers more than anyone else. But they can also provide context and give perspective on each generation’s experiences. From Baby Boomers to Generation X to Millennials to Boomlets, it can be comforting to identify with a certain segment of the population and revel in common memories. Do you identify with any of the “known” generational groups? If not, perhaps there is another micro-generation ready to be brought to light…. Please contact your Account Manager or Alicia Brockland, CPA, ABV, at (314) 205-2510 or via email at [email protected] to discuss business or tax issues important to your generational group. .

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AIM Leadership Development Conference Sheraton New Orleans Hotel April 23‐24, 2015 This event is made possible through a Merck educational grant and with support from our partners at South Central Public Health Partnership and the Louisiana Public Health Institute. Thank YOU! Diane Thielfoldt Learning Strategist and Co‐ Founder The Learning Café 2 Leading a Multigenerational Workforce AIM Leadership Development Conference Diane Thielfoldt The Learning Cafe ©2015 The Learning Café meet the 4 generation workforce Silent Boomers Gen X Millennials 1933 - 1945 1946 - 1964 1965 - 1976 1977 - 1998 Cuspers 1960 - 1968 “Each generation has a shared history, common biases, and core beliefs.” 4 ©2015 The Learning Café shifting demographics Silents are past the traditional retirement age of 65. the labor force of those 65 to 75 is growing at a rate of 80% Silents are the most likely generation to read a daily newspaper and watch the news on television. 5 ©2015 The Learning Café shifting demographics Baby Boomers were the largest generation of children born in the US. The last 4.5 million Baby Boomers turned 50. 75 million Baby Boomers are redefining consumerism during the “Golden Years.” Boomers @65 AARP 6 ©2015 The Learning Café shifting demographics 65 % of Gen X is currently employed in full-time jobs. Gen X is the emerging management class in American Companies. Gen X is firmly in position as the leader of American parenting philosophy. 7 ©2015 The Learning Café shifting demographics The Millennials are now officially the largest and most influential adult population in American history. 8 ©2015 The Learning Café shifting demographics Professionals interact 85% with at least 3 other generations at work.
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