M E M O R A N D U M

DATE: July 1, 2011 TO: Board of Directors Members Downtown Improvement District, Inc. (ADID) FROM: Jennifer Ball SUBJECT: Meeting Notice and Agenda Package

The next meeting of the ADID Board will be held on

Friday, July 8, 2011 at 8:00 a.m. in the Board Room at Central Atlanta Progress, 50 Hurt Plaza, Suite 110. Lauren Smith will call to confirm your attendance. If you cannot attend in person and want to join via conference call, please use the following: Dial-In 1-800-861-4084 and Conference Code 2284995396

Copies of the following are enclosed:

1. July 8, 2011 ADID Meeting Agenda 2. May 13, 2011 ADID Meeting Summary (Attachment 1) 3. Atlanta Streetcar Update (Attachment 2) 4. I-75/85 Connector Transformation Vision Plan (Attachment 3) 5. Broad Street Plaza Police Booth: SkyWatch (Attachment 4) 6. ADID Board Vacancy (Attachment 5) 7. Atlanta Streetcar Development Strategy Funding (Attachment 6) 8. Financial Report (Attachment 7) 9. Transportation and Downtown TMA Report (Attachment 8) 10. Marketing Report (Attachment 9) 11. Capital Improvement Projects Report (Attachment 10) 12. Cleanliness, Hospitality, Maintenance, Public Safety Report (Attachment 11)

Enclosures

Cc: Distribution List

The , 50 Hurt Plaza SE, Suite 110 ● Atlanta, 30303 ● Phone 404-658-1877 ● Fax 404-658-1919 www.atlantadowntown.com

Atlanta Downtown Improvement District (ADID) Board of Directors Meeting July 8, 2011 at 8:00 a.m.

A G E N D A

1. Call to Order Craig Jones 2. Action Item Approval of Meeting Summary: May 13, 2011 (Attachment 1) Craig Jones 3. Atlanta Police Department Report Major Leighty 4. Old Business a. Atlanta Streetcar Update (Attachment 2) Angie Laurie b. Georgia Forward Update Amir Farokhi c. I-75/85 Connector Transformation Update (Attachment 3) Jennifer Ball d. Transportation Investment Act (TIA) and Metro Atlanta Voter Education Network (MAVEN) Update A.J. Robinson e. Action Item SkyWatch Police Booth (Attachment 4) Jennifer Ball 5. New Business a. ADID Board Vacancy (Attachment 5) A.J. Robinson b. Action Item Atlanta Streetcar Development Strategy Funding (Attachment 6) Jennifer Ball c. CAP/ADID Sustainabiltiy Campaign A.J. Robinson d. ARC LCI Implementation Project Funding Jennifer Ball 6. Budget and Finance Charlie Strawser a. Financial Report (Attachment 7) 7. Monthly Committee Reports: Craig Jones a. Transportation and Downtown TMA (Attachment 8) b. Marketing (Attachment 9) c. Capital Improvement Projects (Attachment 10) d. Cleanliness, Hospitality, Maintenance, Public Safety (Attachment 11) 8. Other Updates A.J. Robinson a. Atlanta Police Foundation Housing Incentive Update b. Multimodal Passenger Terminal c. City Budget and Pension Reform d. Organization Strategic Assessment with InfoSys e. Food Trucks at 9. Adjourn Craig Jones 10. Executive Session Craig Jones

The Hurt Building, 50 Hurt Plaza SE, Suite 110 ● Atlanta, Georgia 30303 ● Phone 404-658-1877 ● Fax 404-658-1919 www.atlantadowntown.com Attachment 1 - Page 1

Meeting of the Board of Directors Of Atlanta Downtown Improvement District, Inc. May 13, 2011

The Board of Directors of Atlanta Downtown Improvement District, Inc. (ADID) met on May 13, 2011 in the Board Room at Central Atlanta Progress. Board members present were: Harry Anderson, Curley Dossman, Joe Hindsley, Craig Jones and Carl Powell. Also attending were: Jennifer Ball, David Kirk (Troutman Sanders), Major Chris Leighty (Atlanta Police Department), Angie Laurie, A. J. Robinson, Phil Schaeffing, Tahmida Shamsuddin, Lauren Smith, Wilma Sothern, Charlie Strawser, Chief George Turner (APD), Tom Weyandt (City of Atlanta) and Dana Williams.

Chairman Craig Jones called the meeting to order at 8:01 a.m.

Presentation: Chief Turner, Atlanta Police Department

Chief Turner attended the ADID Board meeting to introduce new Zone 5 Commander, Major Chris Leighty and to provide the Board with an update on the crime statistics. Major Leighty is a 22 year veteran of the APD with a Marine background and recent experience as Commander of the Special Enforcement Section. He said that he is in the business of reducing crime, improving the quality of life and improving the community. Major Leighty wants to take ownership of Zone 5 and the experienced group of officers that he now oversees. Craig Jones made Major Leighty aware that the ADID is here to help and work with him.

Crime in the area is down from last year’s number, currently the main problems remain larceny and auto theft. The APD is engaged with all security measures Downtown including GSU and Capitol officers. Robinson mentioned an upcoming meeting with judges to curtail repeat larceny offenders. Chief Turner is aware of the problem and is working to find new solutions as well, mentioning that one perpetrator can make a huge difference in the amount of crime and it is noticeable when they are on or off the streets. This revolving door needs to be stopped. The Chief also mentioned his appreciation for the housing initiative program and his hope that other areas (Midtown and ) will soon start similar support efforts. The APD wants to focus these new officers on the areas that mostly need the help by offering take home vehicles.

Tom Weyandt, Senior Advisor to the Mayor, City of Atlanta

Tom Weyandt attended the Board meeting to discuss the Mayor’s current priorities. Currently, Mayor Reed is focused on transportation, including the upcoming regional sales tax vote and the Streetcar construction. The City submitted a $3.3 billion list for consideration for the Regional Tax; they do not expect to have all initial projects on the final list. Items on the City list include: funds to support MARTA repairs; new capital and operating budgets for the Beltline; maintenance and upgrades to bridges and roads; and other smaller projects. Regarding the Streetcar, the contract for the construction of the cars has been finalized and the grant application has almost been completed. They hope to be in full revenue operations by 2013. Arnie Silverman has been selected to serve as an owner’s Attachment 1 - Page 2 representative. Weyandt also touched on the City’s efforts to clean up the “gateways” (entrances and exits) off the I-75/85 connector and selected I-20 locations. They want to identify key locations and discover low cost solutions that can be quickly implemented to improve appearances. This project directly impacts Downtown and shows the Mayor’s proactive approach and vision for the City. The City and ADID will need to work together to ensure that this Gateway project and the Connector Vision do not overlap.

Approval of Meeting Summary- March 4, 2011

The Board approved the meeting summary from March 4, 2011.

Old Business

Atlanta Streetcar Update – The Board was informed about an upcoming Streetcar open house forum where a photo remdering of the car will be released; the Streetcar’s branding will not be unveiled. RFQ’s are due soon; hopefully it will be very competitive.

Georgia Forward Update- An update was included in the Board packet. The forum will take place August 17-18 at Callaway Gardens.

Georgian’s for Passenger Rail Update- Information was provided in the packets.

I-75/85 Connector Transformation Update- The committee has selected the SWA Group and is currently finalizing the contract. SWA is a landscape architecture, urban design and architecture firm who will be pulling in art minded people as needed. The end project will be human centered as it is for the people. Midtown has matched the $200,000 the ADID contributed.

Transportation Investment Act (TIA) and Metro Atlanta Voter Education Network (MAVEN)- A campaign manager has been selected; ADID will need to see more work before they consider another contribution to MAVEN as $25,000 has already been given. MAVEN and the State Chamber of Commerce will not be working together on a joint education campaign. Georgia Forward is going to focus on getting the entire state to work together, not having MAVEN focus on the Metro Atlanta communities and the Chamber focus on the rest of the state.

New Business

2011 Sidewalk Repair Program Report- Staff asked the Board for support to allocate the 2011 budget of $100,000 to three additional locations: ADA ramp instillation at Peachtree and Williams Streets, and repairs Marietta Street and Luckie Street. Most of the work will be concrete repair in addition to work on the pavers and driveways. Board approved the locations.

Broad Street Plaza Booth Alternative: Skywatch- The Board had previously been asked by former Zone 5 Commander Major Williams to donate a Skywatch booth to the APD to be primarily located in Broad Street Plaza. Concerns were expressed that the booth would be Attachment 1 - Page 3 moved and used outside of the district and whether this was something the new Commander deemed necessary. The Board wants to follow up with Major Leighty on his needs and will revisit after receiving his feedback. Vote was tabled for the time being.

Folk Art Park Budget Adjustment- Staff is asking for $25,000 from the contingency funds to support the conservation and relocation of Lonnie Holley’s Earth Flower sculpture. This work, while technically not under the umbrella of the ADID’s services, is being done to foster goodwill within the art community. The Board approved the funds as long as the piece is able to be restored and remains on site.

Budget and Finance

Charlie Strawser presented to the Board the financial status of the organization. Things are in good shape. The Board asked to see a line comparing where funds are currently to where they were at the same time last year.

Committee Monthly Reports in Package

The usual monthly reports were included in the Board agenda package.

Other

Giving Meters- Park Atlanta will revamp all existing meters, as well as, donate 22 additional meters. The new branding will be bright red. Staff is currently working to gather figures on the success of the program. The Mayor will focus on panhandling after the pension issue is resolved.

Atlanta Police Foundation Housing Incentive Update- Program is underway; two officers have moved into the district and checks have been cut.

Signalization Project Update- The team is under contract and work is underway.

Multimodal Passenger Terminal- GDOT continues to negotiate with the selected team and hopefully will be under contract in June.

Other- New planters have been installed in and the round fountain is functioning again; Restaurant Week is May 28- June 5; the Seattle LINK Trip went well; CAP/ADID has hired new staff and interns.

Adjourn

The meeting was adjourned at 9:48 a.m.

Attachment 2 - Page 1

M E M O R A N D U M

Date: July 1, 2011 To: Central Atlanta Progress Board of Directors From: A.J. Robinson Subject: Atlanta Streetcar Update

Following are current updates of key issues regarding the joint City of Atlanta, Atlanta Downtown Improvement District (ADID) and MARTA activities to implement the first phase of the Atlanta Streetcar.

Grant Agreement 1. The TIGER II Grant Agreement was signed by both Mayor Reed and MARTA leadership on May 20 and was submitted to FTA on May 23 for its execution. Signature by the FTA Regional Administrator is now anticipated in early July for execution of the agreement and obligation of the grant funds.

Technical Aspects 2. Subsurface utility exploration (SUE) and right-of-way topographic survey activities continue. Vertical location of underground utilities (‘pot-holing’) is advancing; additional ‘pot hole’ sites have been included in the project to aid utilities with their relocation strategies. Geotechnical tests, right-of-way parcel research and surveying, and staking of the track alignment are also underway. 3. A contingency of 11 Atlanta utility representatives, including representation by Georgia Power and AT&T, will travel to Portland and Seattle July 5 – 8 to learn more about utility relocation and maintenance strategies for streetcar projects. 4. Arnie Silverman (Silverman Construction Program Management) and Rick Gustafson and Brad Tong (Shiels Obletz Johnsen, Inc. from Portland, Oregon and Seattle, Washington, respectively) have provided valuable expertise to the project, serving as the ‘Local Funding Partners’ Representative’ and ‘Modern Streetcar Implementation Consultant,’ respectively. Silverman is playing a key role in utility coordination activities, at the request of the City. Georgia Power has also provided leadership and technical resources for this coordination. A second work session among the 17 impacted public and private utilities is scheduled for July 13. 5. A kick-off meeting with Siemens Industries, Inc. was held on June 2 in Atlanta to review vehicle technical specifications and contract elements. Payment of ADID’s share of the 1st invoice for vehicle fabrication was provided to the City June 30. Attachment 2 - Page 2 ADID Board of Directors: Atlanta Streetcar Update July 1, 2011 Page 2 of 3

6. Siemens Industries, Inc. visited Atlanta June 29 to discuss with project stakeholders the design and installation needs for the streetcar’ electric propulsion system. Negotiations for the purchase of three (3) traction power substations are ongoing. A proposal for review and consideration by the City, ADID and MARTA is expected from Siemens before July 22. 7. Other technical components of the project that continue to be investigated for their accordance with project needs, schedule and budget include: track slab design, fare collection system requirements, rail procurement needs, maintenance facility design and coordination with GDOT, and track slab depth and utility duct bank design requirements.

Design Builder Procurement 8. Review of responses to the Request for Qualifications (RFQ) for qualified firms/ teams to provide Design-Build (DB) services for the project concluded in May. A short-list of teams has been identified to advance through the selection process. Carl Powell and Arnie Silverman are representing ADID on the seven-member Evaluation Committee. Work continues on the Request for Proposals (RFP) document; the RFP issuance is targeted within the next four to six weeks. This extension allows survey work to conclude, utility relocation coordination to advance, and RFP documents to be further refined and finalized.

Public Relations/Communication Strategy 9. A press release announcing the obligation of the TIGER II grant is in development. 10. Work continues on the Atlanta Streetcar’s visual brand, logo design and style guide. Collaboration among the City, ADID, Atlanta BeltLine Inc., and MARTA has resulted in the enlistment of Iconologic to aid in further refinement of branding development. A phased approach for deliverables is planned. A first deliverable involved creation of four alternatives for streetcar vehicle interiors, which were submitted to Siemens on May 24 for Siemens’ development of vehicle renderings.

CAP/ADID Strategic Plan 11. Rick Gustafson of the Portland office of Shiels Obletz Johnsen presented to the Real Estate Roundtable on June 22. Rick is Executive Director of Portland Streetcar Inc. and has substantial experience in the construction and operation of modern streetcar systems. He spoke of the economic development benefits experienced by Portland and Seattle following construction of their modern streetcar systems. He emphasized the importance of ‘getting the system built’ versus ‘getting it perfect.’

12. CAP/ADID staff - in the context of a comprehensive, coordinated ‘Atlanta Streetcar Development Strategy’ – has begun work to 1) collect data to complete the baseline economic development metrics to track the success of the streetcar to leverage additional private investment in the streetcar corridor; 2) research other ‘streetcar cities’ to Attachment 2 - Page 3 ADID Board of Directors: Atlanta Streetcar Update July 1, 2011 Page 3 of 3

document their successes and associated proactive activities and incentives; and 3) develop a scope of work to seek consultant assistance to complete other elements of the strategy. An application has been submitted to the Atlanta Regional Commission Livable Centers Initiative (LCI) program to seek grant funding to support the development of the strategy.

13. As discussions advance regarding the City’s project list for consideration for Transportation Investment Act (TIA) funding through the upcoming August 2012 sales tax referendum, CAP/ADID continues to converse with City and Atlanta BeltLine staff to ensure that appropriate Atlanta Streetcar extensions are included on the City’s priority list. Attachment 3 - Page 1

M E M O R A N D U M DATE: July 1, 2011 TO: ADID Board of Directors FROM: A.J. Robinson and Jennifer Ball SUBJECT: I-75/85 Connector Transformation: Project Update

Good progress is being made toward the development of a strategy for the transformation of the I-75/85 Connector. Since the last ADID Board of Directors meeting, the consultant team from SWA Group has visited Atlanta twice and conducted a series of meetings with stakeholders including Leadership Team meetings, Creative Team meetings and one-on-one interviews.

Next Steps . Coordination is underway with the Georgia Department of Transportation, a key and necessary project partner. A strategy meeting will be held with Commissioner Vance Smith and his team on July 19th. . The staff and consultant team will present the initiative to Mayor Reed’s cabinet on July 18th. . The next Leadership Team and Creative Team meetings will be held jointly on July 19th. . A public outreach strategy is launching during the first week of July that includes a new brand for the initiative, an on-line presence and request for input and a media plan. The request for input – including an overview presentation and visual preference style survey – will culminate with an interactive public meeting on July 19th.

Concept Overview The overall approach to developing concepts is guided by the idea of Landscape Infrastructure – a movement away from single-purpose infrastructure toward the integration of uses and types of infrastructure. The initial specific concepts being advanced include: . City in the Forest – urban forestry and urban habitats . Vertical Greening . Lighting . Art – Museum of Contemporary Freeway Art The attached images support these ideas through precedent projects and proposed renderings. The next step is to work toward integrating these systems into one cohesive corridor-wide plan that supports individual and specific projects for implementation.

The Hurt Building, 50 Hurt Plaza SE, Suite 110 ● Atlanta, Georgia 30303 ● Phone 404-658-1877 ● Fax 404-658-1919 www.atlantadowntown.com Attachment 3 - Page 2

Atlanta Connector Transformation

URBAN FOREST

1 Attachment 3 - Page 3

2 Attachment 3 - Page 4

VERTICAL GREENING

3 Attachment 3 - Page 5

LIGHTING

4 Attachment 3 - Page 6

CONTEMPORARY FREEWAY ART

5 Attachment 3 - Page 7

REGIONAL TRAILS & CONNECTIONS

6 Attachment 3 - Page 8

7 Attachment 4 - Page 1

M E M O R A N D U M

DATE: July 1, 2011 TO: ADID Board of Directors FROM: David Wardell SUBJECT: Broad Street Plaza Police Booth Alternative: SkyWatch

Update . See the attached letter of support from Zone 5 Commander Major Chris Leighty. . The final confirmed cost of the SkyWatch is $98,865.83. ADID proposes to cover $83,060.83 of the total. The remaining $15,805 will be provided by the Atlanta Police Foundation. . ADID’s ‘Broad Street Plaza Renovation’ budgeted including $65,000 for the site built police booth. The additional $19,000 ($83,060.83 minus $65,000) needed to support the Sky Watch can be accommodated within the existing Broad Street Plaza Renovation budget. . ADID would make a donation to APF and the equipment will be purchased by APF.

Background from May 2011 . Last year a sitebuilt permanent structure ‘Police Booth’ was approved as part of the Broad Street Plaza Capital Project. The purpose of the booth at that time was to provide climate controlled shelter for the police officers to be posted on a 24-hour basis. The project objectives included preventing routine vehicle access as they were continuing to damage the pavers that were repaired/replaced. . Since the successful completion of that project for the most part, many of the crime conducive and undesirable conditions have dissipated. There is still considerable police and Ambassador presence. But due to the resolution of the majority of the “problems” we have questioned

The Hurt Building, 50 Hurt Plaza SE, Suite 110 ● Atlanta, Georgia 30303 ● Phone 404-658-1877 ● Fax 404-658-1919 www.atlantadowntown.com Attachment 4 - Page 2 Broad Street Plaza Police Booth Alternative: SkyWatch July 1, 2011 Page 2 of 2

whether we really want to invest $70-80K into a permanent structure that cannot be easily moved when the problem has or does? We have looked at prefabs and mobile buildings, but none reviewed seem to meet the standard we desired in aesthetics and functionality without significant costs. After asking the question should it be mobile to address other crime areas as well when needed, we then asked what type of functionality and look would best suit our needs? . We looked at the SkyWatch system being used in Buckhead at the Mall. It is a much older model, which the APD refit by adhoc and piecemeal, and does not function now. It sits pretty much empty, but with dark glass people cannot determine whether someone/officer is in the system. It serves well as a deterrent. Our need is for one that could be placed most anywhere, deployed up in the extended mode, or on the ground in addressing specific crime issues. It also could be used for special events Downtown (primarily), and then returned to a Zone 5 area for use by patrol officers. . It would serve as an observation platform, a camera platform, and a command and control platform, providing observation by an officer in climate controlled conditions in areas with or without power, as it can operate fully on its own generator for extended periods of time, or can plug into a power source when available. When not in use, it can be returned to a secured location Downtown. But the plan is to almost constantly deploy the system and staff it. The system provides for ala cart options. We looked at the most basic one-person model (500lb cab capacity), the Sentinel. A detailed quote is attached, but options can be added or deleted. . We have partnered with the Atlanta Police Foundation (APF), and they have agreed to cover the camera system cost, which will integrate into our new surveillance system being activated. Many of our competitive cities have this system (see attachment). It has proven to provide significant crime reduction in problematic areas, as well as provide command and control for special events and operations. The system would be purchased thru the Police Foundation, with no sales tax. . The basic system shown would roughly cost $85K, with the APF covering the surveillance system at +/- $10K, bringing it to the $95K quote. Without the recommended options it would be back to about $75K for ADID. There are also service options to be considered if desired. . Basically, for not too much more than was budgeted for the permanent site-built police booth, and there is adequate project funding available to cover it, we could provide APD a unique piece of equipment that can support Downtown on an almost continuous basis where needed for a long period of time. This is a local company, which makes shipping at no cost, with reliable maintenance close by if ever needed. The extras recommended will significantly enhance the system’s effectiveness. . The Atlanta Police Department (APD) is very excited about this system and its potential contribution to crime reduction, as well as support to special events. APD had looked at the system, but funds were not available to cover the costs. Its mere presence provides a deterring effect. Attachment 4 - Page 3

C I T Y O F A T L A N T A

Kasim Reed 226 Peachtree Street, SW Atlanta Police Department Mayor Atlanta, Georgia 30303 George N. Turner (404) 546-6900 Chief of Police

June 9, 2011

Mr. A. J. Robinson, President Central Atlanta Progress & Atlanta Downtown Improvement District 50 Hurt Plaza, Suite 110 Atlanta, GA 30303

Subject: Recommendation on Sky Watch System

Dear Mr. Robinson:

First, let me say thank you for making this generous offer in your partnership with the Atlanta Police Department. The Atlanta Downtown Improvement District has been very generous in the past in providing Zone 5 and the Atlanta Police Department with much needed equipment that is not normally within our normal resource means, especially under our current fiscal constraints. As you get to know me, you will know that I am about fighting crime and it is my intent to make Downtown Atlanta the safest large city in the country. I will use all resources available to ensure that comes to fruition. It is partnerships that we share with stakeholders like the ADID and the Ambassador Force that can make that happen.

As you probably have heard, the department was looking to purchase a Sky Watch system recently, but just could not fund it at this time. I have looked at the supporting crime data and benchmarking on the Sky Watch provided from competitive cities that have the system (some with more than one) who strongly endorse the system as a viable crime fighting tool. Of course, as a convention and special events city, we will have many applications for it Downtown, particularly with the large scale events with high densities of pedestrians and vehicle traffic we experience on a regular basis. Besides special events monitoring, the system will assist us with command and control for incident management, as well as provide surveillance monitoring for targeted areas for crime suppression (daily use). I feel the presence of this system in designated or targeted areas will have a strong positive impact on actual crime, as well as the perception of crime and safety.

It is our understanding that your consideration for this system is in partnership with the Atlanta Police Foundation, who agreed to provide the surveillance equipment component. This system being considered will be able to operate independentlyAttachment 4 - Page 4 recording activities, as well as be integrated into the new Downtown (and ultimately city-wide) program and Video Integration Center.

I fully support the purchase of this unique piece of equipment that will definitely impact crime and safety conditions in Downtown. If you and your Board of Directors decide to move forward with the acquisition of this equipment, I assure you we will make maximum use of it, providing you with a significant return on your investment. I am honored and humbled by your gesture. Please let me know I if may provide more information on this matter.

Sincerely,

Chris Leighty Police Major Zone 5 Commander

Attachment 5 Attachment 6 - Page 1

M E M O R A N D U M DATE: July 1, 2011 TO: ADID Board of Directors FROM: A.J. Robinson and Jennifer Ball SUBJECT: Atlanta Streetcar Development Strategy: Budget Allocation Request

Action Items Requested 1. Allocation of $40,000 from the 2011 contingency budget to support the creation of the Atlanta Streetcar Development Strategy. 2. Support of the attached resolution stating ADID’s commitment to provide the necessary 50% (maximum of $20,000) ‘local match’ funding for an Atlanta Regional Commission Livable Centers Initiative (LCI) Supplemental Study grant.

Background

CAP/ADID and the City of Atlanta aim to leverage the federal and municipal investment in the Atlanta Streetcar by encouraging redevelopment along the route within which there are over 80 acres of land, buildings and structures that are considered underutilized. A carefully considered, comprehensive development strategy will support real estate investment that capitalizes on the increased transit mobility and connectivity provided by the streetcar in the Downtown area.

See the attached proposed ‘Atlanta Streetcar Development Strategy’ summary for more detail about the proposed scope of work and final product.

The desire to leverage the streetcar infrastructure investment is buoyed by the success of other ‘streetcar cities’ to realize significant economic development through similar streetcar investments. Summarized and illustrated below are preliminary results of staff research into other cities and their demonstrated investments and property value changes. The strategy effort will further refine this research and summarize it to share with the Atlanta market.

The Hurt Building, 50 Hurt Plaza SE, Suite 110 ● Atlanta, Georgia 30303 ● Phone 404-658-1877 ● Fax 404-658-1919 www.atlantadowntown.com Attachment 6 - Page 2 Atlanta Streetcar Development Strategy July 1, 2011

Summary Economic Impacts of Streetcar Development in Other Cities Initial Current Service Initial System Total System Development Housing City Track Track Office Sq Ft Notes Start Cost Cost Investment Units Miles Miles

Development completed Portland, OR 2001 2.4 $56,900,000 6.0 $73,000,000 $2,399,000,000 7,248 4,600,000 thru 2005

Includes Amazon.com HQ Seattle, WA 2007 2.6 $56,400,000 2.6 $56,400,000 $2,400,000,000 6,000 3,000,000 (8,000 jobs)

Development completed, Charlotte, NC* 2007 9.6 $465,000,000 9.6 $465,000,000 $1,886,000,000 6,659 809,972 planned, or under way (thru mid-2010)

Little Rock, AR 2004 2.5 $19,600,000 5.9 $27,200,000 $2,000,000,000

Tampa, FL 2003 2.3 $48,300,000 2.5 $53,600,000 $1,000,000,000

Development completed, Memphis, TN 1993 2.5 $45,000,000 7.0 $103,300,000 $3,000,000,000 planned, or under way (since 1991) * light rail transit system built along ROW previously used for streetcar

Attachment 6 - Page 3 Atlanta Streetcar Development Strategy July 1, 2011

Seattle Streetcar Property Value Change (2003-2008)

View of development around Seattle’s South Lake Union Streetcar Corridor

Attachment 6 - Page 4

Atlanta Streetcar Development Strategy Central Atlanta Progress and the Atlanta Downtown Improvement District aim to leverage the federal and municipal investment in the Atlanta Streetcar by encouraging redevelopment along the route of this new transit line in Downtown Atlanta. Over 80 acres of land and many buildings and structures within 2 blocks of the proposed route are considered underutilized. With the Streetcar’s connection to MARTA rail, and future connections to the BeltLine, accessibility throughout the region is significantly expanded. In facilitating transit oriented development along this route, the quality of life for residents, employees, visitors, shoppers, and students will greatly improve.

The Process 1. Outreach: Meet with streetcar corridor property owners, institutions and business owners to understand their plans and visions to refine opportunities, as well as to identify perceived challenges and constraints 2. Zoning: Identify potential limitations or impediments to transit-oriented redevelopment in the zoning and approval process and recommend revisions. Research zoning regulations in other cities that have recently implemented streetcar systems or are in the process of implementing such a system to learn best practices 3. Market Demand: Analyze the Development Forecast from RCLCO (previously completed) to understand the demand characteristics driving investment within the streetcar corridor 4. Market Conditions: Document and review existing metrics of the real estate economics of the corridor including land values, recent transactions, sale prices and rents 5. Previous Plans: Review existing plans including Imagine Downtown – Downtown LCI, Butler-Auburn Redevelopment Plan and Eastside and Westside TAD Redevelopment Plans – to confirm consistency with current conditions for validation or update of recommendations 6. Parking: Conduct a corridor parking analysis (utilization information, supply conditions and recommendations for new public off-street parking) 7. Synthesis: Utilizing these inputs, create a Development and Investment Strategy Guide to identify catalytic sites and targeted areas for revitalization. Key anticipated components include: a. Corridor maps and block diagrams showing possible building footprints/land utilization refined by zoning information, parcel size and configuration and information from RCLCO study. b. For each recommended land use identify and describe key desirable characteristics – i.e. for residential uses - unit types and key characteristics; and for retail uses - key target markets, product needs and themes (Sweet Auburn African-American culture and Fairlie-Poplar arts) c. Recommendations for transportation infrastructure needs – notably pedestrian, bicycle and transit, as well as vehicular – to support the desired development. 8. Incentives and Tools: Collaborate with Atlanta Development Authority to formalize a Toolbox of Incentives available to developers at these locations. Research strategies and tools used in other cities that have recently implemented streetcar systems or are in the process of implementing such a system to determine the need for additional economic development tools and incentives that could facilitate redevelopment in the study area.

Grand Lobby – The Hurt Building, 50 Hurt Plaza ● Atlanta, Georgia 30303 ● Phone 404-658-1877 ● Fax 404-658-1919 www.atlantadowntown.com Attachment 6 - Page 5 Atlanta Streetcar Development Strategy Page 2 of 2

9. Demonstrate the Opportunity: Compile and summarize ‘impact data’ from streetcar investments in other cities to help make the case for investing in the Streetcar corridor

The Product Compose a well-designed, graphic intensive Development and Investment Strategy Guide for wide distribution in print and electronic format. The guide will include the following: i. The Streetcar: what it is, when it will be built, how it will operate, etc. ii. Downtown Context: Qualitative and quantitative information about Downtown (our pretty pictures, quotes and propaganda about why to invest in Downtown) iii. Market Demand: A summary of the projected market demand by land use for Downtown and the streetcar corridor iv. The Plan: A vision plan summary with corridor-long drawings and diagrams and block-by-block conceptual site plans with accompanying renderings and text narratives v. Tools: A description of the incentives that exist to support the proposed development

The Action Plan A. Promote the Development and Investment Strategy and specific redevelopment opportunities through one-on-one meetings with developers including existing and committed partners as well as new recruits to Downtown and Atlanta B. Be a catalyst and leader in the creation of new incentives, the adoption of any recommended zoning updates and the implementation of recommended infrastructure improvements C. Host Streetcar Sessions (‘lunch and learn’ meetings) on a regular basis to share the streetcar project and the strategy with interested groups D. Actively participate in panel discussions throughout the region, conduct walking tours of the properties and facilitate meetings with prospects. E. Arrange group visits to other comparative streetcar cities to touch and see first-hand the potential generated by the streetcar investment.

Partners The successful deployment of the strategy will rely on a collaborative effort of the entire Downtown community. All levels of government, institutions, not-for-profits, large companies, small entrepreneurs, and residents will play an important role. Special commitments will be required of: . Streetcar Corridor Stakeholders . City of Atlanta and Atlanta Development Authority . Atlanta Regional Commission . Georgia Power Community and Economic Development at the Georgia Resource Center . Georgia State University

Attachment 6 - Page 6

R E S O L U T I O N

WHEREAS, the Atlanta Regional Commission (ARC) has developed a program for funding activity and town center planning – the Livable Centers Initiative (LCI) – for the fiscal year 2011 that is specifically targeted to support additional study and exploration of previously completed LCI plans; and

WHEREAS, Central Atlanta Progress, Inc. (CAP) completed the Imagine Downtown Encore/2.0 plan in 2009, which was adopted by reference into the City of Atlanta’s comprehensive development plan and received approval from the Atlanta Regional Commission as a grandfathered LCI Plan (referred to as the Downtown Atlanta LCI Plan); and

WHEREAS, CAP, its affiliate organization, Atlanta Downtown Improvement District, Inc. (ADID), and the City of Atlanta are working toward and committed to implementing the recommendations and projects identified by the Downtown Atlanta LCI plan; and

WHEREAS, the Downtown Atlanta LCI plan recommended the implementation of modern streetcar service to not only enhance the local and regional transportation network, but also to create a catalyst for economic development in the area; and

WHEREAS, the City of Atlanta in partnership with ADID and MARTA has been awarded a TIGER II grant for $47 million to support the implementation of the Atlanta Streetcar and as a team are advancing the implementation of the project for service to commence in 2013; and

WHEREAS, the implementation partners aim to leverage the federal and municipal investment in the Atlanta Streetcar by encouraging redevelopment along the route within which there are over 80 acres of land and many buildings and structures that are considered underutilized; and

WHEREAS, facilitating transit oriented development along this route will improve the quality of life for residents, employees, visitors, shoppers, and students; and

WHEREAS, the development of a comprehensive Atlanta Streetcar Development Strategy will help guide and encourage appropriate investment in transit oriented development within the streetcar corridor.

NOW, THEREFORE BE IT RESOLVED, this 8th day of July 2011 that the Board of Directors of Atlanta Downtown Improvement District, Inc. supports an application for funding for the development of the Atlanta Streetcar Development Strategy within the Downtown Atlanta LCI study area, and hereby commits to providing the required local cash matching funds of $20,000 if ADID is awarded $20,000 under the ARC LCI Supplemental Study funding program.

Craig B. Jones, Chair A.J. Robinson, President

The Hurt Building, 50 Hurt Plaza SE, Suite 110 ● Atlanta, Georgia 30303 ● Phone 404-658-1877 ● Fax 404-658-1919 www.atlantadowntown.com Attachment 7 - Page 1 Attachment 7 - Page 2 Attachment 7 - Page 3 Attachment 7 - Page 4 Attachment 7 - Page 5 Attachment 7 - Page 6 Attachment 7 - Page 7 Attachment 8 - Page 1

M E M O R A N D U M DATE: July 1, 2011 TO: ADID Board of Directors FROM: Angie Laurie SUBJECT: Transportation/Downtown Transportation Management Association (TMA) Report

Program Participation and Impact . In June 5,089 monthly transit passes were sold through the Discount Transit Pass Program. Summer sales are typically lower than other seasons. . June participation in Commuter Rewards reflects participation levels that are comparable to overall results a year ago. (* Research indicates that participation in the Commuter Rewards incentive program can be approximated to roughly 10% of all commuters who use an alternative mode of transportation on a regular basis.)

Measurement* June June 2011 2010 New registrants in the program 70 46 Total active loggers 1,270 1,283 Logs submitted 21,659 20,549 Vehicle trips prevented 33,083 34,412 Vehicle miles prevented 739,463 806,232 Total pollution eliminated (in 370 403 tons)

Outreach, Marketing & Promotion May and June outreach has included the following activities: . Transportation fairs at American Cancer Society Center and 260 Peachtree Street. . Partnership with the Atlanta Bicycle Coalition to promote Bike Month through activities which included a Commuter breakfast at Café Campesino inside the and a Bike to Work day energizer station in Woodruff Park. . A company lunch & learn to HKS employees and a tenant lunch & learn to tenants . TMA staff provided significant support for Atlanta Streets Alive, participating in weekly planning committee meetings, facilitating activity partnerships and aiding in promotion of the two ASA events June 11 and 25. . Informational tables at employee health fairs hosted by AmericasMart and the Hyatt Regency . Breeze training meetings with the Department of Public Health / Community Health

The Hurt Building, 50 Hurt Plaza SE, Suite 110 ● Atlanta, Georgia 30303 ● Phone 404-658-1877 ● Fax 404-658-1919 www.atlantadowntown.com Attachment 8 - Page 2 Transportation /Downtown Transportation Management Association (TMA) Report July 1, 2011 Page 2 of 3

TMA and Sustainability Program Administration . On July 1st an offer for employment was accepted by Lauren Dufort for the position of Sustainability Director. Lauren’s start date is scheduled for July 20th; her background in real estate and sustainability consulting are well-suited to the position. . Discussions continue with Downtown partners, including GSA and Southface, to create a Downtown campaign to educate building owners on the value of sustainability strategies and to identify and support owners interested in making energy efficiency upgrades. A joint planning meeting is anticipated for late July. Recent opportunities that enhance this initiative include: o Initial Downtown property inventories have already been completed; o The City of Atlanta has complementary energy efficiency efforts underway, and Mayor Reed has indicated his interest in collaborating with this initiative; o The Department of Energy’s Better Buildings Challenge provides a forum for highlighting the initiative and City programs; o There is opportunity to increase the initiative’s visibility through collaboration with the Clinton Global Initiative and under the umbrella of the U.S. Department of Energy (DOE) Better Buildings Challenge (BBC), which calls on business leaders, university presidents, and state and local leaders to spur economic growth through building energy efficiency with a target of 20% energy reduction by 2020.

Multimodal Passenger Terminal (MMPT) and Passenger Rail . Final negotiations are advancing for GDOT’s execution of two MMPT contracts: one for the Master Development team and the other for the consultant team that will complete necessary environmental documentation for the MMPT study area. Funding questions have been resolved with FTA and once contract negotiations are complete, GDOT anticipates prompt execution. . GDOT has submitted a scope of work to the Federal Transit Administration (FTA) for the third earmark designated for the MMPT and commuter rail programs that is set to lapse this fall. The earmark represents $451,440 federal with a $112,860 match from GDOT. After much discussion among partners, including ADID, other transit stakeholders and GSA, the agreed-upon scope submitted to the FTA proposes engineering/environmental studies required under the National Environmental Policy Act (NEPA) for the MMPT project. ADID had previously committed to provide the local match necessary to preserve this earmark if no other funding sources were available and an agreeable scope of work could be approved by FTA. Because the funds will support NEPA scoping activities, GDOT will commit the funds required and ADID funds will not be used.

Transportation Funding . The Atlanta Regional Roundtable Executive Board met on June 23. The Executive Board directed the ARC staff, in conjunction with local transportation directors, to reduce the number of unconstrained projects to a total regional cost of just over $11 billion. This is a Attachment 8 - Page 3 Transportation /Downtown Transportation Management Association (TMA) Report July 1, 2011 Page 3 of 3

50% reduction in funding from the unconstrained list of eligible projects. The Executive Board directed the ARC staff to propose projects based on their impact on: congestion, deliverability within 10-years, job creation and economic development potential, and regional equity. Each city and county must submit a reduced list to ARC for analysis before mid-July. CAP/ADID continues to communicate with City, BeltLine and other key officials to advocate for the following projects:

o Extensions to the funded east-west Atlanta Streetcar, including a BeltLine connection o The Multimodal Passenger Terminal and new street extensions within the gulch; o The Williams Street interchange with I-75/85 and supportive projects, including existing viaduct replacements; and o Deferred transportation maintenance programs Attachment 9 - Page 1

M E M O R A N D U M DATE: June 30, 2011 TO: ADID Board of Directors FROM: Wilma Sothern SUBJECT: Marketing Program Report

. Digital Marketing (website, electronic newsletters and social media) -Website: Ongoing updates, maintenance and promotion: The May traffic report shows 111,398 total sessions on our site between May 1st and 31st, averaging 3,593.48 sessions each day. When compared to the May 2010 traffic report showing 89,065 average daily visits, our daily traffic has increased by 25%. The June traffic report shows 94,951 total sessions on our site between June 1st and 28th, averaging 3,391.11 sessions each day. When compared to the June 2010 traffic report showing 75,597 average daily visits, our daily traffic has increased by 26%. Mobile website: Since the June 1, 2010 launch date, 44,716 unique visitors have accessed the site. The top viewed page is the mapping page. - Newsletters: Produce and distribute Downtown Live, an electronic newsletter distributed to approximately 16,216 contacts on the first of every month. In May, the open rate for Downtown Live was 16.3% which is slightly below the industry standard of 20-25%. The industry standard for click-through rates is 4 to 5%. The click-through rate for the May newsletter was 5.3%. In June, the open rate for Downtown Live was 18.2%. The click-through rate for the June newsletter was 7.8%. CAP’s various departments produce and distribute five additional targeted electronic newsletters: Downtown Connector – 7,923 subscribers (7,879 subscribers as of April 2011) Downtown Dining – 3,350 subscribers (3,242 subscribers as of April 2011) Downtown Navigator – 4,540 subscribers (4,686 subscribers as of April 2011) Downtown Works – 5,251 subscribers (5,208 subscribers as of April 2011) Inside Downtown - 455 subscribers (448 as of April 2011) - Social Networking: We manage a Facebook profile for Central Atlanta Progress and the Atlanta Downtown Improvement District with a goal of engaging and informing online communities about Downtown events and initiatives. We currently have 2,767 fans (as of April 30, we had 2,508). We also include Twitter in our social networking program and currently have 2,936 followers (as of April 30, we had 2,710 followers). We continue to incorporate Flickr and You Tube into our social media marketing efforts.

The Hurt Building, 50 Hurt Plaza SE, Suite 110 ● Atlanta, Georgia 30303 ● Phone 404-658-1877 ● Fax 404-658-1919 www.atlantadowntown.com Attachment 9 - Page 2 Marketing Program June 30, 2011 Page 2 of 2

. Special Events and Promotions: Objective: Produce and promote consumer events that directly benefit Central Atlanta Progress members and Downtown commercial property owners.

2011 Downtown Dining District (Includes Downtown Atlanta Restaurant Wk (5/28 –6 /5) Dates: January 1st through December 31st Location: Restaurants throughout the Downtown area Participation: 33 participants (4 food courts and 29 restaurants), exceeding our goal of 25 members The 2011 promotional plan to support dining in Downtown Atlanta is well underway with digital marketing campaigns, print advertisements, social media outreach, and seasonal promotional events. Produced ten thousand 2011 Downtown Dining brochures that will be mass distributed.

. Membership and Board Governance: 1. CAP Membership Currently recruiting 2011 members; to date we have received renewal confirmation from 144 existing members, representing 80.15% of our income goal. Working with Tahmida Shamsuddin, VP of Economic Development, we have added 9 new members in 2011, representing $24,750 in new revenue. a. Councils – Staff launched a new membership benefit in 2011. Five councils have been created to better engage our members on topics including economic development, marketing, public policy, public safety and transportation. 2. Facilitate monthly Downtown Marketing Roundtable – More than 60 Downtown marketing professionals participate. In May, the Roundtable was held at Meehan’s Irish Pub; In June it was held at Drinkshop at the W Downtown. 3. Curley Dossman serves as Board advisor to the CAP/ADID Marketing department and meets with staff every other month.

. Public Relations/Outreach Initiatives: 1. Streetcar Communications: Marketing staff is managing media outreach and promotional efforts for the Atlanta Streetcar. In May, staff organized an open-house event at the Rialto Center for the Arts. More than 60 people attended.

2. Media Outreach: May 2011 Media Clip Summary Total Clips: 586 both online and offline Total Publicity Value: $347,947 Total Print Circulation: 1,373,166

June 2011 Media Clip Summary Total Clips: 101 both online and offline Total Publicity Value: $65,881.85 Total Print Circulation: 664,336

Attachment 10 - Page 1

M E M O R A N D U M DATE: July 1, 2011 TO: ADID Board of Directors FROM: Jennifer Ball, Carly Nassar and Angie Laurie SUBJECT: Capital Improvement Projects Report

Projected Project Status Completion

1. Jones Simpson City of Atlanta temporary state route reversal Construction Alexander Corridor paperwork routing through Atlanta City Council for Complete (a.k.a. Ivan Allen Jr. approval. Ribbon cutting/dedication to be scheduled Boulevard) when final trees, landscaping and banners are in place. GDOT-

2. Marietta Street and Construction work continues. Site work is nearing 4Q 2011 Centennial Olympic completion WEST of Spring Street. Work is beginning Park Drive EAST of Spring Street. Streetscape

3. Simpson Street and A ‘supplemental agreement’ for additional funds for 1Q 2012 West Peachtree the north side of Simpson Street is still in process. Street Streetscape Work has extended the length of Simpson Street and along portions of West Peachtree.

4. Fairlie-Poplar Phase Construction is substantially completion. Milling and 2Q 2011 III Streetscape paving occurred the last week of June. Striping will follow, as well as punch list completion.

5. Folk Art Park Design documents submitted and comments received. 2012 Pedestrian ROW certification and utility coordination underway. Improvements Bid date target has been delayed until February 2012.

6. West Peachtree Place Work is virtually complete except pavement milling, 3Q2011 Two-Way Conversion paving and striping which is critical to the two-way conversion. Pavement work is delayed by sink hole that must be repaired by City of Atlanta, but will begin around July 22nd.

The Hurt Building, 50 Hurt Plaza SE, Suite 110 ● Atlanta, Georgia 30303 ● Phone 404-658-1877 ● Fax 404-658-1919 www.atlantadowntown.com Attachment 10 - Page 2 Capital Improvement Projects Report July 1, 2011 Page 2 of 2

Projected Project Status Completion

7. Downtown Phase I (Demonstration Project): Only remaining work Phase II: Signalization are those items associated with the Marietta 2Q 2012 Improvements Streetscape project. Phase II: Work focused on completing the inventory of existing equipment, coordinating scopes of wok with the streetcar project and refining the preferable type of wireless communication network.

8. Peachtree Street Awaiting final plan approval by City of Atlanta. Bid 4Q 2011 Planters process to follow immediately.

9. Green Line and ARC has granted a completion extension until August 3Q 2011 MMPT Fiscal and 2011. Work is progressing. Current tasks include Economic Impact confirming development scenarios and cost estimates Assessment for infrastructure. Modeling work to follow.

10. Luckie Street Two- Request in process to ‘convert’ the existing LCI/GDOT 2013 Way Conversion funding to FTA/transit funding so that the project can be folded into the streetcar design-build process. ADID local funding commitment will remain the same.

11. Downtown Sidewalk Following ADID Board support for new 2011 locations, On-going Repair Program work is beginning in July along South Broad Street.

12. Landscape On-going maintenance continues. On-going Maintenance Program

13. Gateway Landscaping GDOT permit issued. Installation to be begin Fall 2011 On-going due to challenging weather and watering during summer months for new plants.

14. Auburn Avenue A $400,000 GDOT TE grant has been awarded. Project TBD Historic and Cultural agreements and scope of work updates to follow soon. Information Project Desire is to accelerate funding in order for project completion to coincide with streetcar completion.

Attachment 11 - Page 1

M E M O R A N D U M DATE: July 1, 2011 TO: ADID Board of Directors FROM: David Wardell SUBJECT: Cleanliness, Hospitality, Maintenance, and Public Safety Report

. Zone 5 and Downtown continues to enjoy a reduction in crime in comparison to last year. Major Leighty, new Zone 5 Commander has been very aggressive in meeting all partners and stakeholders to continue to foster collaboration that reduces crime, and more importantly, the perception of crime. . The Ambassador Force has been very aggressive in working with Zone 5 and key stakeholders in reducing large feedings on private property, particularly surface parking lots. . Zone 5 is currently under strength, and is maximizing deployment strategy with the use of Segways and Bikes for the Walking Beats to be able to cover more ground and respond to calls for assistance quicker. Americas Mart assisted Zone 5 with maintenance on the bikes to ensure maximum deployment. We need to continue to lobby for Downtown’s fair share of new officers. . The SkyWatch System being voted on this meeting will contribute to more efficient coverage of large special events and incident management, aid crime suppression efforts in targeting specific crime areas with a deterrent presence, while providing effective surveillance capability. . The Downtown Surveillance Program is ongoing with Phase I implementation. The initial cameras deployed by ADID are being changed out and upgraded by the City to be more compatible with the new City system and wireless signal. The City is adding one camera to Woodruff Park. The signal provider is being changed out with no recurring maintenance or signal costs to ADID or our partners. The process of integrating other private sector and non- City public agency cameras is ongoing. The City’s Video Integration Center (VIC) is installed, and will be operational by the middle of this month. . The APD Zone/Beat redesign project is still under review. Regardless of the outcome, it will not be implemented until January 2012. . I will be participating in the 19th Delegation for the Georgia International Law Enforcement Exchange (GILEE) to Israel, June 27-July 12, 2011. See attached Memo concerning the program. . Woodruff Park o The 130 flower planters are installed and flourishing. We have received many compliments, and they are serving their intended purposes: adding color to the park per the Master Plan; dispersement of large gatherings blocking access/traffic; providing/contributing to a comfortable, safe feeling; and preventive maintenance for the barrier walls. These planters will be used year round, with a winter planting installed during the winter season. See attached photos.

The Hurt Building, 50 Hurt Plaza SE, Suite 110 ● Atlanta, Georgia 30303 ● Phone 404-658-1877 ● Fax 404-658-1919 www.atlantadowntown.com Attachment 11 - Page 2 Cleanliness, Hospitality, Maintenance, and Public Safety Report July 1, 2011 Page 2 of 2

o The temporary flag pole was installed, used and removed successfully on the recent patriotic flag related holidays. o The ATL playground planning and funding is progressing. The latest renderings should be available at the time of this report. o The Atlanta from the Ashes (Phoenix) restoration has been completed. o The City has agreed to and is underway with the repair of the underground leak tied to the fountains as a high priority project. o Park Programming continues to ramp up in frequency and size of events.

Attachment 11 - Page 3

M E M O R A N D U M DATE: July 1, 2011 TO: ADID Board of Directors FROM: David Wardell SUBJECT: Georgia International Law Enforcement Exchange (GILEE)

In May, 1992, Georgia State University and the law enforcement community established a joint program (GILEE) with the following objectives: 1) To enhance inter-agency cooperation between State of Georgia law enforcement agencies and the police force of the State of Israel; 2) To offer an educational, professional program to senior Israeli law enforcement officials in Georgia, primarily in the area of community policing; and 3) To offer an educational, professional program to senior Georgia law enforcement officials in Israel, primarily in the areas of counter-terrorism and drug interdiction.

The Atlanta Downtown Improvement District (ADID) Ambassador Force is a city approved, state legislated, public safety and hospitality entity, charged with keeping Downtown Safe, Clean, and Hospitable. The organization is comprised of an Ambassador Force, Clean Team (environmental component to public safety), and off-duty police contracted to enhance City services. The close partnership with the City police includes hiring off-duty officers patrolling on a 24/7 basis, as well as operating the 24/7 active surveillance monitoring system of the Downtown area. The functional areas of responsibility for this organization include: public safety, hospitality assistance, cleanliness and infrastructure, and emergency preparedness and response. This organization personifies public–private partnerships.

Part of my primary responsibilities in forging and maintaining public-private partnerships is coordinating support and collaboration for interagency public safety, emergency preparedness and response, and business continuity for the Downtown community. This is accomplished by working with local, state and federal agencies, and often with outside agencies and organizations (foreign and domestic). I also serve as the primary liaison and conduit of information between the business community and the respective public safety agencies for Homeland Security related issues and guidelines.

It is an ongoing initiative to benchmark other cities and countries in handling public safety and emergency preparedness/response issues. This includes best practices, technology, and legal protocols and precedence in both the public and private sector.

Participation in the GILEE program will provide first hand exposure to other agency best practices under different circumstances and legal guidelines. The GILEE Program, and in particular if conducted in Israel, will provide insight from agencies that live with emergency preparedness and

The Hurt Building, 50 Hurt Plaza SE, Suite 110 ● Atlanta, Georgia 30303 ● Phone 404-658-1877 ● Fax 404-658-1919 www.atlantadowntown.com Attachment 11 - Page 4 Georgia International Law Enforcement Exchange July 1, 2011 Page 2 of 2 response as a daily reality. The 14-day experience in Israel will provide key information and knowledge on proven procedures under varying circumstances that can be compared with local public agencies and private partners. As Israel shares common enemies and threats with the USA, much can be learned about mitigating those threats.

As a primary planner and collaborator for emergency preparedness and response, it is important to stay on top of best practices and proven protocols. Clearly, this will promote vigilance as the reality of the various threats is all too close in Israel, providing reality and relevance to the protective measures and practices to be put into place.

The GILEE experience would be shared and maximized with both the public and private partners through the Interagency Law Enforcement (ILE) Partnership we host, which meets monthly to share ongoing or upcoming activities and events, as well as to discuss problem areas, and procedural or policy issues.

As the primary medium for information dissemination to the private sector Downtown, as well as many public agencies, proven best practices can be considered and applied where appropriate. Subsequently, emergency procedures and protocols can be developed and applied with proven relevance facing a similar threat. Our agency can play a strong role in communicating the lessons learned to other governmental (both public safety and administrative) agencies and organized private sector constituents.