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Home , Boom Boom Chi Boom Boom, Enigma Records, Forever Your Girl, From My Heart, Hole in My Pocket, Monkey Gone to Heaven

the GAVifiN REPORT

IT

BOTH SIDES OF THE HOTTEST TOPIC IN RADIO THE ACADEMY OF -A PROFILE MOON MULLINS RECAPS THE COUNTRY MUSIC SEMINAR HARVEY MEDNICK'S REQUIRED READING FOCUS GROUP TIPS FROM ERIC NORBERG

ISSUE 1751, APRIL 7, 1989 1141:111nallIr GUI

"FOR THE LOVE OF MONEY" THE NEW SINGLE PRODUCED BY TED TEMPLEMAN From The BulletBoys

01588 WARN

RECORDS I the GAVIN REPORT

GArJ GLANIOE TOP 40 URBAN A/C COUNTRY

MOST ADDED MOST ADDED MOST ADDED MOST ADDED ARETHA FRANKLIN AND LISA LISA AND CULT JAM ROY ORBISON Little Jackie Wants To Be A Star She's A Mystery To Me (Virgin) Hole In My Pocket (Columbia) Through The Storm (Arista) (Columbia) ARETHA FRANKLIN AND GUNS N' ROSES ARETHA FRANKLIN AND ELTON JOHN (Mercury) Patience (Geffen) ELTON JOHN Through The Storm (Arista) TIE FOR THIRD --SEE PAGE 32 WATERFRONT Through The Storm (Arista) Cry (Polydor/PolyGram) O'JAYS What Were We Thinking Of (Columbia) Have You Had Your Love Today? (EMI) RECORD TO WATCH RECORD TO WATCH RECORD TO WATCH RECORD TO WATCH SAM BROWN CHANNEL 2 LORRIE MORGAN Stop (A&M) Keep It Simple (Wing/PolyGram) Forever Your Girl (Virgin) Dear Me (RCA)

i t t

-'- DEBBIE GIBSON i ATLANTIC STARR ' (MADONNA I, j i ,) . r ANNECtASH ,--to Electric Youth (Atlantic) j My First Love (Warner i ,_ , - I Like A Prayer (Sire/Warner Don't WantTo Spoil The i Bros.) ..1 Bros.) 00 Party (Columbia)

JAll ALTERNATIVE

MOST ADDED MOST ADDED MOST ADDED MOST ADDED EDDIE DANIELS EDDIE DANIELS TOM PETTY CURE Blackwood (GRP) Blackwood (GRP) "I Won't Back Down" (MCA) "Fascination" (Elektra) JOHN PATITUCCI LARRY CARLTON On The Corner (GRP "Josie" (MCA) "Nineteen Forever" (A&M) Boom Boom Chi Boom Boom T LAVITZ AND THE BAD HABITZ T LAVITZ AND THE BAD HABITZ THE CULT (Sire/Reprise) (Intima) (Intima) "Fire Woman" (Sire/Reprise) JOE JACKSON "Nineteen Forever' (A&M)

RECORD TO WATCH RECORD TO WATCH RECORD TO WATCH RECORD TO WATCH T LAVITZ AND THE BAD HABITZ RAIN MAN SOUNDTRACK SARAYA PETER CASE (Intima) (Capitol) (Polydor/PolyGram) "Put Down That Gun" (Geffen)

JOE SAMPLE rANDREASVOLLENWEIDER TOM PETTY PIXIES Spellbound (Warner Bros.) t Dancing With The Lion "I Won't Back Down" (MCA) "Monkey Gone To Heaven"

II (Columbia) (4 A D/Elektra)

April 7, 1989/the GAVIN REPORT 1 the GAN IItE1)01fr

COUNTRY PROFILE: ERIC NORBERG FOCUSES The Academy Of Country Music see page 16 see page17 NEWS .This lays to rest IENNER COLUMBIA PRESIDENT BOYD BITES speculation that Franlde Crocker "There is no one in this busi- would once again be joining the ness more capable of energizing Inner City Broadcasting Corpo- and leading ,THE APPLE ration family. in both creative and administra- After seven successful years at "It's the world's greatest city, tive capacities than Don," saidWVEE-FM, V103 Atlanta, Ray and WBLS is without question CBS Records Division President Boyd will be making the big jump the premier station in America," Tommy Mottola in welcomingand taking over as PD at WBLS- said Boyd."I am honored to 410.1111 Ienner to the label. p have been offered this position lenner was generous in his and am certainly looking for- praise of the people he's worked 4 ward to taking the station back with-and will be working with. to the top of the market where "Columbia is the 'crown jewel' they belong." As reported in the Gavin Re-of the recording industry, and Boyd was PD of V103 for the port on March 17, Arista Execu-the opportunity to help steer its' last three of the seven years he tive Vice President and Generalcourse, with Walter and Tommy, was there, and will join WBLS Manager Don Ienner has ac-into the next decade is one that I within 30 days. He his helping cepted the position of Presidentface with a tremendous sense of his current management in the of Columbia Records. lenner isanticipation," he said. "...the ex- search for his replacement. the youngest executive ever toperience I've gained and the les- Current WBLS PD B.K. head Columbia. sons I've learned from Clive Kirkland will be returning to While he was still in highDavis and Jimmy Ienner have Inner City's Berkeley -San Fran- school, Ienner worked in theprepared me to take on this new cisco outlet KBLX to take over mailroom at . Inand significant position." programming at Inner City's the early to mid 70's he worked Berkeley - outlet with his brother Jimmy IennerGORMAN NEW CHRYSALIS VP/PROMOTION KBLX. running the publishing, manage- Chrysalis Records PresidentChrysalis, and calls the label'sANDERSON, ment and production firmMike Bone has named Capitolnew association with Thorn/ C.A.M. U.S.A.He later co-VP, Pop Promotion Tom Gor-EMI as corporate partners anDUBARD EXIT WIZF founded Millennium Recordsman to replace Daniel Glass asideal situation. As we went to press we where he was Executive Vicethe label's VP/Promotion. As for his association withlearned that General Manager President. He left Millennium "I'm excited about workingCapitol, Gorman says he willKernie Anderson and Program and joined Arista in 1983. Re-with Tom again," said Bone whomiss the company. "One profes- Director Jay DuBard have left cently he opened the dialogueworked with Gorman at Arista sional as well as a personal levelWIZF-Cincinnati. that spurred the "When You Playfor four years. "He's bright, he'sI will miss everyone at Capitol," Anderson will be landing at It, Say It" campaign. Whitneyhardworking, he's honest. I he said. "They're truly a won-WDAS-Philadelphia and Houston, Kenny G, Three Dogcouldn't be happier." derful family. They have nur-DuBard is looking for a chal- Night and The Raspberries are Gorman told the Gavin Re-tured my growth in countlesslenging offer. DuBard can be just a few of the luminaries Ien-port that he's happy to be part ofways. David Berman and John reached at 513-851-6292. ner has worked with. the cutting edge tradition ofFagot are the best." Details next week. TABLE OF CONTENTS

FORMATS COVER STORY FEATURES

20 WHEN YOU PLAY IT, 14 MOONLIGHTING by Moon Mullins 6 TOP 40 SAY IT 14 MARKETING by Harvey Mednick 24 URBAN CONTEMPORARY 15 P.D. NOTEBOOK by Erk Norberg 28 A/C 16 HEAR & THERE by Sheila Rene 32 COUNTRY 17 COUNTRY PROFILE 38 JAll 19 CLASSIFIEDS by Natalie Cusenza 39 ADULT ALTERNATIVE 23 BIOFEEDBACK by Ron Fell 42 ALBUM

44 ALTERNATIVE

the GAVIN REPORT/April 7, 1989 HOWARD JONES PETER SCHILLING PHOEBE SNOW "Everlasting Love" "The Different Story (World If I Can Just Get from the CROSS THAT LINE Of Lust And Crime)" Through The Night" album. from the forthcoming album from the SOMETHING THE DIFFERENT STORY REAL album. GAVIN TOP 40: 30* -23* (World Of Lust And Crime). R&R CHR:31*-26* GAVIN A/C: DEBUT -34* GAVIN A/C: 32* -25* mg GAVIN TOP 40: UP & COMING 93/19 50%HIT FACTOR PWR99 22-12 H BB A/C: 44* -38* KRBE 11-5 Y95! WAPE D-24 KKBQ 32-27 WXKS 33-27 R&R A/C: BREAKER 28* K106 ADD G98 ADD 92X 29-23 WNVZ 25-22 HEAVY ROTATION ON MTV! ADDS: WHTO WZKX KWTX KITY 32-29 KPLZADD KCMQ KFRX WNNK KWES

/1 k qb, MX/

111

YAZZ MARC V. (pronounced VEE) GUADALCANAL DIARY Stand Up For Your "Let Them Stare" 'Always Saturday" Love Rights" from the TOO TRUE album. from the FLIP-FLOP album. from the WANTED album. ON YOUR DESK NOWlimiut

ragman,: mem-ON EILEKTIMM CASSETTES: COMPACT ZIONSCS AMMO EZNICCIP AMPS% v89 Elekfro/AsyIum Records, a Division of Warner Communications Inc., RECORDS... ALL HITS, NO ERRORS LISA LISA and CULT JAM "Little Jackie wants to be a Star" Nationally Most Added Top 40 & Urban! NEW KIDS on the Block "I'll Be Loving You (forever)" Top 5 Lp Sales & Immediate Heavy Rotation! Dick Scottrkk** Entertainment "Voices of Babylon" Top 3 Album Rock! EASTERHOUSE "Come Out Fighting" Major Market Airplay in Every Region Of The Country! SURFACE "Closer Than Friends" Watch Your Tests Turn Into Big Requests! EDDIEMONEY

"Let Me In" Columbia The Easiest Investment To Make In High Yield Programming!

April Is Back Announcing Month11,1k 1989 CBS Records Inc. "Columbia-. are trademarks of CBS Inc NEWS the ( REPOlfF

JIMMY SMITH TO KAISER TO ENIGMA AS VP As reported last week, SamRecords. He has also worked in WGCI Kaiser has been named Enigmatelevision (MTV), records (At- Former KKDA-Dallas News Records Senior VP Promotions.lantic) and as an air personality Director and Assistant Program "When you want the best, you (KSHE AND KADI). Director Jinuny Smith has ar- hire the best," said company rived at WGCI-Chicago and is President Wesley Hein.He the station's new Program Di-anticipates Kaiser making the rector. company more aggressive than "After we realized we needed ever. a new Program Director I called Sam's initial comment was around the country to different "yahoo!"After he caught his consultants and other program- breathhe said, "Seriously, mers, and his name kept coming Enigma has shown remarkable up," said GM Mary Dyson about insitnct in talent acquisition and Smith. "After interviewingartist development, and I'm Jimmy I felt that he was the best pleased to be working with such one for the job." a progessive-minded company." Smith, who has worked at Until last November, Kaiser WLUM-Milwaukee and was Senior VP Promotion at Uni WHRK-Memphis is "thrilled to be working at WGCI. This is a FARBER WAVAS HELLO TO D.C. tremendous opportunity." WAVA-Washington, D.C. GM Alan Goodman has named Matt WGCI has been without a Pro- Farber Program Director and morning team member Don Geron- gram Director since Sonny imo Program Coordinator. Taylor left the station on Febru- "It's going to be a team thing," said Goodman. "Matt will set the ary 24. strategy and tone for the radio station and Don will help execute that strategy." Goodman notes that his programming team's skills complement each other, with Farber being strong with music and creative strategies, and Gernonimo being strong with talent. "It's a real good marriage between the two people." to accept his new position. He consulted 15 of their stations. Geronimo will continue to do morn- ings on WAVA. "The team concept is an extension of what the Emmis philoso- phies are," said Goodman inclosing. "When you get two people with such great skills that complement each other you've got to utilize both of them." SIMON LOSES COURT contract."It was unfortunate that the situation had to go this SKIRMISH far. But, I know of three specific A county court hearing in Saltincidents where non -competes Lake City ruled in favor of radio have been enforced without Al Cafaro is now Vice President! station KCPX, and upheld the going to court," he said. General Manager of A&M Rec- contract between the facility and Simon is "looking for a good ords. He has been upped from his former PD Lou Simon. job!" Call him at 801-572-5751. position as VP of Promotion. Cafaro Simon exited the station on IT FEELS SO GOOD has been with A&M for 12 years, August 3 of last year, and since and in his new position will run the then has been fighting the non -MANGIONE FORMS New Music Marketing and Artist compete clause in his contract. OWN LABEL Development departments. "They never mentioned the Chuck Mangione, Grammy non -compete goingin," assertedand Emmy award winning mu- ASTIN, CRUMP IN AT Simon who had moved to Saltsician, composer and artist has Lake City before signing the con- started his own , WARNER BROS. tract. "Theywaited until I boughtFeels So Good Records, Inc. The Teddy Astin and Trupiedo A. a house and moved my familyfirst release will be Mangione's Crump, Jr. are Co -National Di- before telling me about the own "Live At The Village Gate." rectors of Black Music Promo- clause." He did see another side "I want my label to represent tion for Warner Bros. Records. of the story, though."I'm themy philosophy of music," said As tin has been with WEA and first person they have ever heldMangione. "I have always Warner Bros. since 1974.His to the non-compete...I must beplayed and performed the music most recent position with the really good!" I believed in, and hoped there company was Warner Bros. Current KCPX GM Waynewere enough people who en- Regional Promotion and Market- Courtney, who was not at thejoyed listening to it." Richard ing Director in Atlanta. station when Simon arrived said Moss is the company's president. Crump is a radio veteran, hav- that Simon may have made an Feels So Good Records is based ing worked at WCAT and WLAZ error in judgment in moving toin Rochester, New York. They in Arkansas. Salt Lake City before signing his can be reached at 716-544-8390. April 7, 1989/the GAVIN REPORT 111 41.111.,,k.ht the GAVIN REPORT

MOST ADDED TOP 40 ARETHA FRANKLIN AND ELTON 2W LW TW JOHN (148) 2 1 1 ROXETTE - The Look (EMI) (Arista) GUNS N' ROSES (116) 3 3 2FINE YOUNG CANNIBALS - She Drives Me Crazy (IRS/MCA) (Geffen) 9 4 3 MADONNA - Like A Prayer (Sire/Warner Bros.) WATERFRONT (74) 1 2 4Bangles - Eternal Flame (Columbia) (Potydor/PolyGram) LISA LISA AND CULT JAM (72) 7 6 5 R.E.M. - Stand (Warner Bros.) (Columbia) 18 8 6 BON JOVI - I'll Be There For You (Mercury/PolyGram) BOBBY BROWN (63) 2211 7 TONE LOC - Funky Cold Medina (Delicious Vinyl/Island) (MCA) EDDIE MONEY (53) 2113 8 DEON ESTUS - Heaven Help Me (Mika/Polydor) (Columbia) 13 7 9Poison - Your Mama Don't Dance (Enigma/Capitol) DONNY OSMOND (51) 15 910 Karyn White - Superwoman (Warner Bros.) (Capitol) 17121138 SPECIAL - Second Chance (A&M) 191412 ANIMOTION - Room To Move (Polydor/PolyGram) 26 13 PAULA ABDUL - Forever Your Girl (Virgin) CERTIFIED 18 4 514Milli Vanilli - Girl You Know It's True (Arista) NEW KIDS ON THE BLOCK 1715 DEF LEPPARD - Rocket (Mercury/PolyGram) I'll Be Loving You (Forever) 23 (Columbia) 241916 CHER & PETER CETERA - After All (Geffen) 302417 SA -FIRE - Thinking Of You (Cutting/Mercury/PolyGram) THE OUTFIELD 121618 Roy Orbison - You Got It (Virgin) Voices Of Babylon (Columbia) 362919 JODY WATLEY - Real Love (MCA) 272320 JOHNNY KEMP - Birthday Suit (Columbia) TOP TIP 322821 LIVING COLOUR - Cult Of Personality (Epic) NENEH CHERRY 292522 ENYA - Orinoco Flow (Sail Away, Sail Away, Sail Away) (Geffen) Buffalo Stance (Virgin) 403023 HOWARD JONES - Everlasting Love (Elektra) A big winner in England and on the 332624 SWEET SENSATION - Sincerely Yours (Atco) dance floor. This song, featured 3325 MICHAEL DAMIAN - Rock On (Cypress/A&M) in the new Bernadette Peters' flick 26 DEBBIE GIBSON - Electric Youth (Atlantic) "Slaves Of New York," is rounding 40 up a lot more stations each week. 141527 Vanessa Williams - Dreamin' (Wing/PolyGram) 51028 Was (Not Was) - Walk The Dinosaur (Chrysalis) RECORD TO WATCH 3929 DONNY OSMOND - Soldier Of Love (Capitol) 3430 STEVE WINWOOD - Hearts On Fire (Virgin) 3831 THE BELLE STARS - Iko Iko (Capitol) 62032 Rod Stewart - My Heart Can't Tell You No (Warner Bros.) 33 NEW KIDS ON THE BLOCK - I'll Be Loving You (Forever) (Columbia) ALA 34 THE OUTFIELD - Voices Of Babylon (Columbia) 393535 Robbie Nevil - Somebody Like You (EMI) SAM BROWN 36 WINGER - Seventeen (Atlantic) Stop (A&M) 37 JIMMY HARNEN with SYNCH - Where Are You Now? (WTG/CBS) Listeners in Boston are giving this the 38 BETTE MIDLER - Wind Beneath My Wings (Atlantic) green light as KISS108 takes it 39 BOBBY BROWN - Every Little Step (MCA) Top Ten this week. 373640 The Pasadenas - Tribute (Right On) (Columbia)

Editor: Dave SholinAssoc. Editor: Annette M. Loi CHARTBOUND ARTISTTITLE LABEL Reports Adds On Chart *Debuts in chartbound GUNS N' ROSES -Patience (Geffen) 187 116 36 35 *ARETHA FRANKLIN AND ELTON JOHN -Through The Storm (Arista) 148 148 -- -- WATERFRONT - Cry(Polydor/PolyGram) 129 74 51 4 LITA FORD (w/OZZY OSBOURNE) -Close My Eyes ... (Dreamland/RCA) 118 8 37 73 IrilYINIY PAGE -A ShoulderToCry On (Sire/Warner Bros.) 111 19 36 56

the GAVIN REPORT/April 7, 1 "LOVE MADE ME" VIXEN Album sales approaching PLATINUM! "Vixen is incredible, exciting and happening in the San Francisco market!" -Jason Gillman Rainbow Records "Licking my chops for the next single... Sales are great!" -Harold Guilfoil Disc Jockey "The success of Cryin' has doubled our sales in the past month. The album continues to take leaps and bounds up our national chart." -Michelle Cacho Record Bar

WORLD TOUR CONTINUES! U.K., EUROPE & JAPAN ALREADY VIXENIZED! U.S. TOUR RESUMES WITH BAD COMPANY ON Produced by David Cole ick Neigher APRIL 16. Remixed by Nigel Green Management: Lewis Kova /Left Bank Management MTV -HEAVY ROTATION "SHE DID IT" GLAMOUR CAMP Management: Phil Sandhaus GAVIN TOP40: when you UP & COMING 67/24 PLAY IT, Adds Include: Also On: SAY IT! SLY96 KRNQ WCIL KXXR KIXY KNIN KKRC KZFN WSPK WPFM KZZU 95XXX E and more! and more!

©1989 EMI, a division of Capitol Records, Inc. Reports accepted Mondays at 8 AM through 5 PM Tuesdays Station Reporting Phone (415) 495-1990 UP & COMING Govin Fax: 415-495-2580

Reports Adds On Chart Debuts in Up & Coming

126 11 94 21 U2 (with B.B. KING) - When Love Comes To Town (Island) 122 35 70 17 EDIE BRICKELL & THE NEW BOHEMIANS - Circle (Geffen) 106 7 62 37 SAMANTHA FOX -I Only Wanna Be With You (Jive/RCA) 105 33 47 25 NENEH CHERRY - Buffalo Stance (Virgin) 97 21 58 18 ONE 2 MANY - Downtown (A&M)

89 5 64 20 INFORMATION SOCIETY - Repetition (Tommy Boy/Reprise) 86 41 42 3 CINDERELLA - Coming Home (Mercury/PolyGram) 81 48 33 DURANDURAN - Do You Believe In Shame? (Capitol) 74 3 49 22 ESCAPE CLUB - Walking Through Walls (Atlantic) 74 3 59 12 EASTERHOUSE - Come Out Fighting (Columbia)

72 72 * LISA LISA AND CULT JAM - Little Jackie Wants To Be A Star (Columbia) 69 11 10 48 STEVIE B -I Wanna Be The One (LMR) 68 24 34 10 REPLACEMENTS - I'll Be You (Sire/Reprise) 67 24 42 1 GLAMOUR CAMP - She Did It For Love (EMI) 61 4 18 39 MELISSA ETHERIDGE - Similar Features (Island)

61 46 15 * RICK ASTLEY - Giving Up On Love (RCA) 59 2 42 15 BOY GEORGE - Don't Take My Mind On A Trip (Virgin) 58 21 35 2 NATALIE COLE - Miss You Like Crazy (EMI) 57 53 2 2 * EDDIE MONEY - Let Me In (Columbia) 55 12 39 4 BASIA - Promises (Epic)

54 21 30 3 ROACHFORD - Cuddly Toy (Feel For Me) (Epic) 53 1 28 24 CHRIS REA - Working On It (Geffen) 51 14 30 7 FIGURES ON A BEACH - You Ain't Seen Nothin' Yet (Sire/Warner Bros.) 51 10 38 3 ONE NATION - My Commitment (IRS/MCA) 50 10 34 6 HOUSE OF LORDS - Love Don't Lie (Simmons/RCA)

45 5 24 16 PETER SCHILLING - The Different Story (World Of Lust And Crime) (Elektra) 43 5 24 14 SURFACE - Closer Than Friends (Columbia) 41 12 21 8 AIRKRAFT - Footsteps (Premiere) 37 4 25 8 SAM BROWN - Stop (A&M) 37 6 26 5 GRAYSON HUGH - Talk It Over (RCA)

37 30 3 4 * ELVIS COSTELLO - Veronica (Warner Bros.) 34 1 19 14 EIGHTH WONDER - Baby Baby (WTG/CBS) 30 21 9 BAD COMPANY - Shake It Up (Atlantic) 28 8 20 -- JUDSON SPENCE - Hot And Sweaty (Atlantic) 27 1 25 1 - Fox On The Run (Enigma)

25 23 2 CRACK THE SKY - Lost In America (Grudge) 25 1 13 11 GLENN FREY - Livin' Right (MCA) 25 6 18 1 TIME GALLERY - Valerie (Atlantic) 23 1 12 10 PAUL CARRACK & TERRI NUNN - Romance (Love Theme From Sing) (Columbia) 21 4 14 3 * BIG BAM BOO - Shooting From My Heart (Uni/MCA)

DROPPED: #21 -Debbie Gibson (Lost), #22 -Mike + The Mechanics, #31-Martika, #32 -Anita Baker, #37 -Simply Red, Tiffany, The Fixx, Carly Simon, Love and Money, Womack & Womack, Gina Go -Go.

the GAVIN REPORT/April 7, 1989 erz jr," ordrierdi r rior4te jar adir lirPi,Ar Ate _ar AlleeAr Air `kk r ELVIS COSTELLO "VERONICA"

WXKS WZOU WGH WMMS KCPX KPLZ K104 WPST K106 WINK WLRS Z102 Z104 KATM KSND KYRK KOZE ZFUN SLY96 WBNQ 99KG WSPT WPFR WKSF KNAN KIXY 95W( 95XIL G98

AtC , FIGURES ON A BEACH "YOU AIN'T SEEN NOTHING YET"

MAJOR MARKET ACTION: PWR99 21-15 ALSO: WXKS CKOI WZOU 16-13 PRO/FM WGH WMMS KRBE HB-35 KKBQ ADD WZPL KXYQ SIRE

Jr Agr Al 0" .dir .ar .1P NEW ORDER "ROUND AND ROUND"

ADDS: ALSO- ON: CKOI KEGL KBFM Y106 KKFR KZZB KKBQ KTFM QV103 KKMG K106 K98 92X KKRK KRBE a TOMMY PAGE "A SHOULDER TO CRY ON" GAVIN TOP 40: 111/19 R&R CHR: 36* -32* 146/19 THIS WEEK'S ADDS: KS104 KXYQ WZOU 29-19 WGH 28-17 WNCI 24-18 WNYZ WRCK WDFX 20-13 WLOL 11-8 KROY 10-9 WDJX KBFM WPST 4-2 KYRK 8-5 Z97 3-1 KAY107 KYNO KKXL 12-9 Q104 5-4 Y106 14-9 KFRX KWTO BJ105 17-12 WIBW 29-19 KQKQ 21-13 FLY92 WLAN KPAT 18-14 KKMG 32-22 WANS 94TYX Y107 KRNQ KBOZ WLRW 95XXX SIRE 4117frdr, drAel 4." -r

Ja4 dr0 P, r". ed I 71,;:d/rif2 'Zee Top 40 Research: HIT FACTOR Keith Zimmerman Total Reports This Week 333 Last Week 330

Hit Factor is a percentage of stations playing a record which also hove it Top 20. ie: 100 stations playing the record - 60 stations have it in their Top 20 - Hit Factor = 60%

Hit ARTIST TITLE LABEL Reports Adds 1-5 6-10 11-2021-30 Uncharted FactorWeeks

ROXETTE - The Look (EMI) 306 -- 262 34 8 2 -- 99% 10 FINE YOUNG CANNIBALS - She Drives Me Crazy (IRS/MCA) 314 2 223 61 25 1 2 98% 11 MADONNA - Like A Prayer (Sire/Warner Bros.) 318 2 162 105 44 5 -- 97% 5 BANGLES - Eternal Flame (Columbia) 235 -- 165 65 5 -- -- 100% 11 R.E.M. - Stand (Warner Bros.) 240 4 125 79 22 9 1 94% 14

BON JOVI - I'll Be There For You (Mercury/PolyGram) 281 1 37 97 108 29 9 86% 7 TONE LOC - Funky Cold Medina (Delicious Vinyl/Island) 233 3 77 69 55 20 9 86% 8 DEON ESTUS - Heaven Help Me (Mika/Polydor) 269 3 15 76 127 40 8 81% 8 POISON - Your Mama Don't Dance (Enigma/Capitol) 232 1 45 106 58 14 8 90% 10 KARYN WHITE - Superwoman (Warner Bros.) 209 2 51 93 46 12 5 90% 11

38 SPECIAL - Second Chance (A&M) 262 8 34 73 107 26 14 81% 11 ANIMOTION - Room To Move (Polydor/PolyGram) 262 3 26 60 133 31 9 83% 9 PAULA ABDUL - Forever Your Girl (Virgin) 274 9 7 20 122 97 19 54% 6 MILLI VANILLI - Girl You Know Its True (Arista) 167 -- 85 72 4 3 3 96% 17 DEF LEPPARD - Rocket (Mercury/PolyGram) 235 3 15 37 128 38 14 76% 7

CHER & PETER CETERA - After All (Geffen) 248 6 3 14 135 71 19 61% 7 SA -FIRE - Thinking Of You (Cutti ng/Mercu ry/PolyG ram) 226 12 14 23 64 85 28 44% 11 JODY WATLEY - Real Love (MCA) 268 14 1 3 61 129 60 24% 5 JOHNNY KEMP - Birthday Suit (Columbia) 210 6 6 24 80 56 38 52% 9 LIVING COLOUR - Cult Of Personality (Epic) 223 10 6 12 63 97 35 36% 6

ENYA - Orinoco Flow (Geffen) 182 9 12 16 58 66 21 47% 19 HOWARD JONES - Everlasting Love (Elektra) 263 13 -- 4 48 134 64 19% 5 SWEET SENSATION - Sincerely Yours (Atco) 197 19 11 16 48 68 35 38% 11 MICHAEL DAMIAN - Rock On (Cypress/A&M) 284 46 1 9 36 97 95 16% 6 DEBBIE GIBSON - Electric Youth (Atlantic) 271 33 2 3 23 106 104 10% 3

DONNY OSMOND - Soldier Of Love (Capitol) 253 51 1 4 27 82 88 12% 4 STEVE WINWOOD - Hearts On Fire (Virgin) 196 6 -- 2 39 76 73 20% 6 THE BELLE STARS - Iko Iko (Capitol) 187 38 7 5 27 51 59 20% 7 NEW KIDS ON THE BLOCK - I'll Be Loving You (Forever) (Columbia) 216 37 6 3 11 44 115 9% 3 THE OUTFIELD - Voices Of Babylon (Columbia) 218 25 -- -- 14 65 114 6% 4

ROBBIE NEVIL - Somebody Like You (EMI) 175 2 1 3 32 66 71 20% 6 WINGER - Seventeen (Atlantic) 142 13 4 6 39 43 37 34% 9 JIMMY HARNEN with SYNCH - Where Are You Now? (WTG/CBS) 129 20 9 6 32 26 36 36% 6 BETTE MIDLER - Wind Beneath My Wings (Atlantic) 141 32 4 8 25 31 41 26% 7 BOBBY BROWN - Every Little Step (MCA) 179 63 4 1 21 28 62 14% 4

THE PASADENAS - Tribute (Right On) (Columbia) 138 4 1 5 26 36 66 23% 8 GUNS N' ROSES - Patience (Geffen) 187 116 3 3 12 17 36 9% 3 ARETHA FRANKLIN AND ELTON JOHN - Through The Storm (Arista) 148 148 ------1 WATERFRONT - Cry (Polydor/PolyGram) 129 74 ------4 51 -- 2 U2 (with B.B. KING) - When Love Comes To Town (Island) 126 11 -- 1 2 18 94 2% 3

EDIE BRICKELL & THE NEW BOHEMIANS - Circle (Geffen) 122 35 -- -- 6 11 70 4% 3 LITA FORD (w/OZZY OSBOURNE) - Close My Eyes... (Dreamland/RCA) 118 8 7 7 27 32 37 34% 7 TOMMY PAGE - A Shoulder To Cry On (Sire/Warner Bros.) 111 19 3 8 17 28 36 25% 20 SAMANTHA FOX -I Only Wanna Be With You (Jive/RCA) 106 7 -- 1 10 26 62 10% 5 NENEH CHERRY - Buffalo Stance (Virgin) 105 33 1 2 5 17 47 7% 3

10 the GAVIN REPORT/April 7,1989 RAIN MANIAwinner of 4 academy awards BEST PICTURE BEST DIRECTOR the original motion picture soundtrack BEST ORIGINAL SCREENPLAY BEST ACTOR FROM THE UNITED ARTISTS PICTURE RAIN MAN sales approaching gold! the first smash single ALREADY A TOP 40 CHARTED RECORD AND HEADING FOR TOP 10. THE BELLE STARS IKO IKO by THESCATTERLINGS SUCCESS CONTINUES.. OF AFRICA the new single and video by ALSO FEATURED ON THE AND CAPITOL LP JOHNNY CLEGG & SAVUKA WORLDTHIRD withRain Autism,Man has in brought South Africa,the problems receives of noautism financial to the assistance attention in of their the world.efforts Butto help there the are autistic some becauseproblems they that are are multi never -racial. heard Johnnyabout. The Clegg is donating S1 CHILD Society for Children and Adults his royalties from Johnnythe sales Clegg of the & American Savuka video release "Scatterlings of the soundtrack Of Africa: album to the society. Children from both the Johannesburg and Soweto branches of the society are 0. AY . featured in the L Produced and arranged by Hilton Rosenthal Management: 4, Ai 1989 Capitol Records, Inc. INSIDE TOP 40b, Dave shob.

April has arrived and with it the kickoff of Albuquerque, X102 Reno, POWER 106 Los 92X, Y108, KZZP, KOY, KBEQ KZOU, KYYY, what the RIAA has proclaimed as "Back Angeles, etc. Top thirty debuts at Z100, Z95.5,KLYV, Y94, Y106, KC101, Q107, VVNVZ, Z100 AnnouncingMonth." Viewed as a non -issue WKDD, WHHY, Y106, 92X, KBEQ KRQ,and 95XXX. or a problem that's been blown out of pro- Z104.5, X100, KUBE, FM104 and KPXR. Staying power is the mark of widespread portion by some, our cover story offers solu- Following three weeks in the MOSTpopularity and TOMMY PAGE is demon- tions to what admittedly is a topic that's ADDED arena, THE OUTFIELD surgesstrating continued growth for those who fairly cut and dry. Rather than focus on the ahead with more than 200 total reports. Topbelieved early on. Michael Right, PDat KKXL obvious benefit of telling the audience (your fifteen on the phones at WTBX Duluth whereGrand Forks, ND, began playing it January customers) the name of a new song and artist it climbs 33-27. On the move at KIXS 35-24,30th and takes it 12-9 this week with hot the bigger concern is one that Heavy Lenny KG OT 30-23, KZZU 29-22, Y9729-22, KMONphone action (#8) showing no signs of slow- Bronstein brought to everyone's attention at 31-22, KTRS 31-25, Y95 debut #20, WLLI 22-ing down. Y106 Orlando also moves it top the Gavin Seminar. His advice to radio was 17, KPAT 30-25, VVBNQ 31-26, WAG Q 29-21,ten (14-9) reporting #3 requests. not to simply "say it when you play it, but WVMX 23-16, G9836-30 and Z104 35-28 with say it with excitement." Upon entering radio strong adult reaction (mostly female) re- in the mid -sixties, in my naivete I'd always ported. assumed that every jock "playin' the hits" New airplay on JIMMY HARNEN with was heavily into music. Faced with the reali- SYNCH includes KQEN Roseburg, OR zation that personalities have differing goals where PD Bill Dawson adds it and says, and interests, I felt it was crucial to do as "We've been getting calls before we added it much as possible in getting a staff turned and it's now number one in requests." Third onto new music they'd be playing. If part of in calls (behind MADONNAand ROXETTE) the responsibility of air talent is selling the at KRIT Ft. Dodge, IA taking a 20-15 gain and station with sizzle, it only makes sense to do a massive 19-4 move at Y108 Denver. Other the same for the product that makes up the adds include KWES, KIQY, WHSB, WVAQ largest piece of the programming pie -the WLFX, B97, KMOK, B94, EAGLE106, WBEC / music. Anything less is selling the listener' FM, WMJQ KZZK, KBEQ WQID and WSPK. short. WINGER is flyin' high with a 34% HIT FACTOR showing up in the top twenty at Y97 Santa Barbara going 15-10. MD "Dyna- mite" Darrin Stone says it's been getting "heavy nightime phones -mainly female." Other hot moves include 100KHI 28-19, WPST 25-20, KFMW 15-11, WCIL 17-8, 99KG NENEH CHERRY leaps to over one 21-11, WGBQ 18-14, KIXY 15-5, KZFN 17-13,hundred total reports. FM102 Sacramento is Q96 27-22, etc. first to take it top five with an 8-5 gain. On Z100 New York adds what has to be thefire at KDON 22-14 and WIOQ 17-10. New most talked about song of the week-BETTEon KCPW Kansas City, KS104 Denver, KZOU MIDLER' s "Wind Beneath My Wings." Y100Little Rock, ICZ103 Tupelo, CKOI Montreal, Miami debuts it at #21 and WKTI Milwau-KMOK Lewiston, K100( Bakersfield, KPKY kee debuts at #19. Among the new believersPocatello, KZXQ St.Cloud, WNKS Colum- are KRQ Tucson, KWSS San Jose, B97 Newbus, WBEC/FM Pittsfield, etc. Orleans, KPXR Anchorage, BAM99 A smash thoughout Europe, SAM Montgomery, KYYA Billings, KDWB Min-BROWN is now building a story in the U.S. neapolis, WKSQ Ellsworth/Bangor, B94KISS108 Boston takes it 12-10 and MD Jerry Pittsburgh and YES97 Columbia. Top fifteenMcKenna reports strong upper democallout. at KIXY, KISN, KCPX, KEWB, KZOU, KHOK, "We tested it for awhile," says Jerry, "and WCIL, KHHT, Q102, WHSB, WBBQ, 94Qevery time we played it we got calls from WSBG, WJET, WSTW, WTIC/FM, WLVY,listeners asking about it -it's totally unique." 102QQ etc. Jumps 23-17 at KPLZ Seattle and 34-25 at Scoring big in the HIT FACTOR depart- KHOK Hoisington/Great Bend, KS addedKOZE Lewiston. On at Y106, KPAT, KXXR, ment with a 28% to 54% increase, PAULA LITA FORD's duet with OZZY OSBOURNEQ96, WCGQ Z104, G98, PRO/FM, etc. ABDUL is only steps away from her seconda month ago and it's been top five on the B94 Pittsburgh, Z103 Tallahassee, WDFX consecutive top ten track. Surges ahead 15-phones ever since as it climbs 21-14. Top tenDetroit and KRQ Tucson all jump on the 10 for Mark St. John and Rich Anhorn atfor KRRG 3-1, KWYR 10-5, POWER 104 7-7,BENNY MARDONES bandwagon. KOY KWSS San Jose and also gaining at LG73 33-KIXS 12-3, WDFX 9-7, WJMX 8-5, KBAU 3-1,Phoenix MD Kevin Robinson informed me 21, KXGO 24-18, KYNO 23-17, KKXX 27-17,KGLI 22-9, KMON 6-4, KGWY 10-7, KOZE that they put it in oldies rotation before POWER 104 16-9, KDLK 23-17, 99KG 24-16,8-5 and K104 debut #10. HIT FACTOR is upChristmas when their overnight person WLRW 24-14, KXRA 26-16, KKRC 28-21, to 34%. played it once on an early Sunday night/ KROC 24-18, WLNZ 22-15, WNKO 23-18, Monday morning and got 15 calls. Kevin WFMF 30-19, WAIL 27-21, WZLS 24-15, says, "the more we played it, the more re- WJET 25-17, WWFX 22-17 and WRCK 23-13. sponse we got -listeners asking where they Former Top Tip MICHAEL DAMIAN is fllNti 1111111SES could buy it." It'sbeen number one in callouts unstoppable now, turning the corner into Several giant gains for the second MOSTfor six weeks and charts number four. Also the top thirty and showing up everywhere asADDED tune of the week by GUNS N'moves top five (#4) at KZZP. a top request item. Added at Q102 Cincin-ROSES. Zooms 22-12 at FM104 Modesto/ Please note that last week I incorrectly nati, KGGG Rapid City, G105 Durham/Stockton and 32-19 at KZZU Spokane. De- noted the Assistant PD name at KCIO1 New Raleigh, CKOI Montreal, WBPR and WKZQbuts #12 for KBQ St. Louis and #21 at WSTOHaven, CT. Tom Poleman is the Program- Myrtle Beach, KCLD St. Cloud, POWER 105Evansville, IN. Adds include KDWB, WNCI,ming Assistant there. 12 the GAVIN REPORT/April 7,1989 NEVER SOUNDEDSOMETHING SO FAMILIAR!! SO UNIQUE...

SAM PHILLIPS"Holding On To The From the LP . .. The Incredible WOW! Earth" FEATURES the GAVIN REPORT

MOONLIGHTING MARKETING by Moon Mullins Country radio need to nurture our new music acts to protect our own health in the nineties. by Harvey Mednick We need to request the music producers to find us young talent to replace the worn-out RECAPPING THE Eagles, CCR and Jim Croce songs in our REQUIRED READING libraries. Let's BALANCE this product again. COUNTRY RADIO Must we swing from one extreme to the ago I wrote a column which other?? Awhile At the New Faces Show that concluded dealt with those characteristics in employees SEMINAR the three-day Country Radio Seminar, the most sought after by bosses. High on that list audience was BORED! I don't know if it was was "maintaining professional knowledge the inferior sound mix, the rather lengthy, by reading trade journals and industry lit- Withthe conclusion of the Countryself-aggrandizing pre -show program or the erature." Now, I know you read this indus- Radio Seminar and speaking as one who hasless -than -quality acts. The opening perform- try journal, so you already have an advan- attended each year, I have a few observa-ance by The Desert Rose Band, got the big- tage over your peers who do not, but seri- tions on the format, which is at a crossroadsgest response, but by the time Skip Ewing ously, keeping up-to-date is critical to suc- cess and I'd like to bring a couple of books to as we enter the nineties. closed his set, hundreds of P.D.'s, M.D.'s and In many markets Country's shares aremusic professionals had left. your attention that you might want to add to your bookshelf. shrinking; the core is aging; new, young, I've been to Rock, Top Forty and Urban If you're like me, a big part of your job is exciting artists are receiving little exposureseminars, and when acts appear they receive on radio or television. adoration from the radio crowd. Maybe involved with the advertising of your sta- The 18-24 year -olds that make up the for- tion.Whether you deal with an agency, there's too many folks in Country music freelancers, or a boutique, it sure can't hurt mat's future have, for the first time in a 35 who don't like it? Or, perhaps it was only the year period heard NO country- orientedsetting, or everyone was tired. The Judds' to have a solid working knowledge of the ad world to complement your already -outstand- product on the radio stations that are their"Super Faces" show Thursday night was ing awareness of our industry. Here are a primary choices for music. Crossover fromattended by a large contingent of radio people Country to Top Forty or Adult Contempo-who showed their appreciation. couple of suggestions you might want to add rary is non-existent. to your library. The Country Music Association, along Acknowledged as one of the most useful with imminently successful Country radioAs long as the New Traditional books ever published on the subject, How to stations and artists, producers and market- sound continues to dominate Advertise, by Kenneth Roman and Jane Maas, ers of country have been unable to help after thirteen years still provides the basic country shed it's image of hayseediness, our growth will training you'll need to better fulfill your advertising responsibilities to the station. haybales, cornball lyrics and twang. Even remain stunted, and in some Among the gems you'll find thoughts like though we've dressed her in glitz and glitter, cases decrease. the ol' gal is still an ethnic format and the these: world is not fooled. There's a reason our You can't begin to think about advertis- format is called COUNTRY-that's what we Whatever the reason, the New Faces Show ing until you position your product (station). are, and as long as the New Traditionalis still the one event that can make or break What messages do you want people to re- sound continues to dominate our playlists,careers in Country music. With two tunes, member about what you stand for? our growth will remain stunted, and in someand artist's entire future can take a quantum Be single-minded in your ads. "Every- cases decrease. leap forward or a giant step into oblivion. thing about your product is important-to We are competing in a different worldSaturday, March 4th's show fizzled. you. To consumers, some product charac- than just three years ago when country pro- To sum up, what I am trying to convey in teristics are more important than others. Time grammers demanded less "watered down,this message to Country Programmers eve- spent talking about minor copy points will pop -oriented" country songs. Those that arerywhere is: blur communications of your main consumer programming exactly as they were three Play more new music. benefit." years ago are under -performing, and while Use call -out research to make sure what "If you can show that your product does I'm glad we have platinum sellers like Randyyou're playing is right. something well, or better than your compe- Travis, George Strait and Dwight Yoakam, Identify the artists and titles. "When You tition, show it. And show it in every com- why aren't groups like Restless Heart, ExilePlay It, Say It!" mercial you run." and Southern Pacific selling in that range? If Retire those crispy fried oldies "Build campaigns, not individual com- it's truly because not enough people want Balance the new traditional with wide - mercials." A simple test as to whether an ad their kind of music, then my friends, we'reappeal currents. can become part of a campaign: imagine really in trouble. Do everything first-class; shed any hint yourself writing the next ad in the series. Our Gold libraries are burning out andof "hayseed." The list continues. In this extremely ac- going down in flames. If you haven't expe- Get excited about the music, artists and tionable manual are specific recommenda- rienced it yet, you will because it's a trendformat tions for print advertising, radio, direct mail, that will spread.We're not feeding our Take risks; be creative and so on. Needless to say, no book over a audiences a large enough diet of fresh, new Program your research, don't let your dozen years old will be up-to-date in such material. For years, the record labels haveresearch program you! areas as cable TV and alternative ad oppor- been encouraging radio to expose more and Hope President Bush keeps a high pro- tunities such as shopping carts, but most of more new product and artists and mostfile on Country music during his White House How to Advertise still delivers the goods. Best Country programmers have resisted underTenure. of all, the authors constantly remind us that the old axiom "We're not in the business of the tips they offer should serve only as start- selling records." That's true, we're not. But, ing points. To create good advertising, there as an expectant mother nurtures her diet in is only one rule (as the old saying goes)- order to give birth to a healthy baby, we in break the rules!

14 the GAVIN REPORT/April 7 , 1989 FEATURE the GAVIN REPORT

If you break the rules you're going toWhat's your marketing message? You know,up Marketing is easy to read, witty, and just stand a better chance of breaking throughthe single idea you try to get across in your skeptical enough to reflect the attitudes most the clutter than if you don't.If you livestation's advertising and other marketing of us harbor in broadcasting. within the rules, in all likelihood the workefforts. Don't say "More Music" or "Less Take the authors' reaction to the wildly you produce will be derivative. It won't beTalk"-everyone says that. You need some-popular Joe Isuzu commercials. The ads/ fresh, it won't have the necessary ingredi-thing stronger, a tactic, one that differenti-spots? Clever. Without a doubt the most ents to disarm the consumers- who, youates your company from your direct com-admired, most awarded, most respected have to remember, have their defenses uppetitors. A couple of examples for you toadvertising campaign in recent years. The against all sorts of ad messages coming their consider: "Home delivery in 30 minutes" effect? Well, Isuzu Motors Ltd. spends $30 way. (Domino's Pizza), "When it absolutely, posi-million a year on advertising in the U.S. and It's hard to write a book telling how totively, has to be there overnight" (Federalstill manages to sell fewer than 40,000 cars break the rules. But authors like Roman and Express), and Apple Computers' new em-here-that's one -sixth of what Hyundai sells, Maas at least bring us to the point where we phasis on desktop publishing. less even than the once -dangerous Audi and should be able to direct the people who work The authors advocate your finding such athe now -discontinued Yugo. for us on which rules we want them to break tactic and, as if by magic, your marketing "People remember Joe the liar," say Ries in order to produce interesting, compelling, strategy will define itself as everything fo-and Trout, "but don't remember why they and effective advertising for our stations. cuses on reinforcing the tactic. But a word ofshould buy one of his cars." Al Ries and Jack Trout, the team that caution: your marketing tactic dictates not Bottom -up Marketing is from McGraw-Hill brought you Positioning and Guerrilla Mar- only marketing, but operations as well. Don't(1989), and How to Advertise is from St. Mar- keting, have a new book that is important for guarantee overnight delivery unless you cantins Press (1976). Add these to your book- both you and your sales force to read. Not actually do it. shelf, make them required reading, and you'll only is it valuable to you from the ad creation Most advertising campaigns, say the au-have taken another giant step in your career.. perspective, but, if your sales people have thors, try to change the mind of the market- the responsibility for writing spec copy or place by promising better this or better that. on -air spots for your retail clients, then they'll That's exactly backwards. What you should profit from the ideas contained in Bottom -up be doing is changing your company's (sta- Marketing as well (and you'll reinforce your tion's) culture so that it offers something guru status at the station at the same time). unique-then telling the customer about it. The authors ask the basic question - Like Ries and Trout's other books, Bottom -

P.D. NOTEBOOK least $35 per person, with $50 more realistic, by Eric Norberg Hiber said. Contrarly to broadcast focus groups of the '70's, Hiber indicated that focus group panel members should be recruited at random, by FOCUS GROUP telephone, by the station or the firm conduct- ing the study, rather than being drawn from 0 a pool of people which the focus group con- o 000 ducting organization uses regularly. These "rolodex" panelists are easy to obtain and are willing to talk, but these characteristics make them less typical of the population as NMI 1111 a whole. Stations wanting focus group re- search to be conducted by an impartial out- side firm, but not desiring to pay the rates of major research companies to do it, might explore the possibility of doing it with the DO'S & DON'TS marketing department of a nearby univer- sity. However, Hiber emphasized that sta- "Focus Groups" are "controlled discus-viewer who is impartial because he/she istions should not cut corners on the cost of sions" utilizing a small number of people-not involved with the client station's staff,doing the research because that would mini- about ten, for most purposes-according togenerally tackle about 8 key subjects or ar-mize your chances of getting useful data- and the sponsoring station should never be Jhan Hiber, newest Gavin Report columnist,eas.He advised strongly separating the and conductor of the "Focus On Focusgenders, rather than having men and womenrevealed to focus group members, or the Groups" session at February's "Gavin Semi-mixed within a single focus group explain-reactions will be biased and compromised. nar For Media Professionals" in San Fran-ing that only when a focus group is all one As for the moderator of focus groups, cisco. gender do all participants feel free to re-Hiber suggested "playing dumb" when A focus group is statistically invalid as aspond candidly.Since many of those re-posing questions, avoiding leading ques- "survey" under the laws of probability, andcruited fail to show up, Hiber recommendedtions, making sure all respondents have an therefore the group members are selected "overbooking" focus groups by 50% or more,equal opportunity to give their opinions, simply to be representative of the "universe"and "always reconfirming" participants byand never badgering or putting down the of radio listeners the sponsoring station seeks phone shortly before they are expected topanelists. to serve, and findings are better used asattend. (The 18-24 male is the hardest to My own experience at focus groups leads "thought starters" than for any definitiverecruit and have actually show up; evenme to add two more cautionary comments: purpose, Hiber explained. He added thathigher overbooking is needed for this ageBeware professional "analysis" of any re- these groups, conducted by a trained inter- group). Pay for participating should be atsearch: Research companies are much better April 7, 1989/the GAVIN REPORT 15 the GAVIN REPORT FEATURE at obtaining data than interpreting it in the context of an industry most do not fullyHEAR & THEREby Sheila Rene understand. And beware what I call the "G.M. Syndrome," although any staff mem- Rounder Records and the Smithsoniantour in two stages. The band will begin in ber can be prone to it: Sitting behind the one-Institution have reached an agreement forsmall hall /clubs in May with a major sum- way mirror during sessions and hearing onlythe national distribution and licensing ofmer tour getting under way in July and what you want to hear! No matter what youFolkways Records. The Smithsonian Insti-August...Lisa Lisa & Cult Jam will begin hear there, don't forget that any positive ortution acquired Folkways Records in April,their tour mid -summer in support of their negative comments about your station or1987, with the help of the artists who do-new Columbia release Straight To The your competition are not statistically signifi-nated their royalties from the GrammySky...Grammy award winning singer Anita cant in a panel this small, and are onlyAward -winning benefit album Folkways: ABaker is now being managed by the Terrie "thought starters." Vision Shared, the all-star Woody Guthrie-Williams Agency...Fantasy Records has By the way, it struck me during Hiber'sLeadbelly tribute on Columbia Records. signed The Spinners who are using producer session that I have never heard any discus- On April 10 Rom Records celebrates theirFred Pittman. Look for a May release...Slick sion concerning the sort of "reverse focusone-year anniversary with the release of FromRick is releasing his second Columbia single group" approach that I use in developingBarrooms To Bayous, All -Ears Review, Volume "Children's Story" and will also have a video test data on new and current music for A/C6 . From Barrooms to Bayous chronicles theto match from the Def Pictures' team of radio, so maybe it's my own invention.I latest work of fifteen performers includingVinnie Giordano and Ric Menello. Look for only empanel people who are exhaustivelyRanking Roger, Trio Bulgarka, BraveSlick Rick to open Def Jam rapper LL Cool pre -qualified as being closely representativeCombo, Paladins, EIEIO, Let's Active,J's national concert tour... MCA Records is of the tastes of the broad cross-section of theMamou, Zachary Richard, Katie Webster,set to release Kansas guitarist 's format's target listeners so that although aThe Tail Gators and Lucinda Williams. solo debut in May. small focus group panel cannot have statis- Bits & Pieces: Echo and the Bunnymen The Jacksons are set to release 2300 Jackson tical validity under the laws of probability,are continuing their tour without vocalistStreet in late May for Epic Records with the the reaction of the selectees can be usedIan McCulloch. They're looking for a re-first single "Nothin" set for the end of April. reliably for programming.It really doesplacement... Noise International is set toThe Jacksons produced along with L.A. & work, unorthodox as it may seem. release Port Royal from the German rockers,, Michael Omartian, Teddy Riley Jhan Hiber also participated in some of theRunning Wild. This is their fourth album toand Gene Griffin. Brothers Jennaine, Jackie, format -specific sessions-one of them beingdate including thelive Ready ForRandyand Tito are joined by other members the Top 40 session moderated by Dave Sh- Boarding...Sabbat has completed work onof the family: Michael, Rebbie, Janet, Mar- olin-to address what was obviously a ma-their second release for Noise Internationallon and LaToya, along with their 16 nieces jor concern of many of those attending thetitled Dreamweaver-Reflections Of Our Yes-and nephews. Gavin Seminar this year:The new "softterdays. The album is based on a novel by Kylie Minogue has returned to Australia format" Arbitron diary, which is designed toAmerican writer Brian Bates entitled "Wayto begin pre -production work on her up- encourage reporting of radio listening whenof the Wyrd." The Roy Rowland producedcoming film role in the movie "The Delin- the station heard was not selected by thealbum is due out late May. The B -52's arequents." David Bowie will be co -producing respondent. Jhan indicated that he feels thisrecording with the help of Don Was of Wasthe film in addition to producing the sound- will hurt Top 40 and Urban formats, to the(Not Was)... will release Crimetrack album and writing and performing the benefit of background music and soft A/C's,& the City Solution's new LP The Bride Shiptitle track of the movie... which are often used as background musicon April 21 and Wire's 12" "Ear Drum Buzz" BMI, the world's largest performing rights in stores. on April 26 and their LP It's Beginnning Toorganization is getting busy with the busi- In my opinion, this may not be quite as And Back Again on May 24...Throwing Musesness of new music. In San Francisco they are serious a problem as it appears. If it doeskicked off their tour in Vancouver, B.C. andworking with S.F. Weekly to present an introduce a bias toward this sort of on-the-will be on the road through May 4th. Onongoing New Music Showcase Series and in job listening, it is simply restoring a biasmany of these dates the quartet will open forLos Angeles they are sponsoring the Los which Arbitron exhibited in the '60's andNew Order. Their latest release,Angeles Showcase. This month '70's, in which background music stationsHunkpapa, has been on the Alternative Topsongs are being sought for Columbia re- enjoyed a 33% to 50% advantage in Arbitron 10 for weeks...Ryuichi Sakamoto, co -com-cording artist Martika, and Virgin artist compared to all other survey companies'poser of the award -winning score for "ThePaula Abdul. For more information call 213- products; not good, but not without prece- Last Emperor" has signed with Virgin Rec-654-1665. dent. And although the Top 40 program-ords. There will be a special limited edition mers seemed quite disturbed that their sta-CD released this fall of material recorded at tions could be hurt by this new diary ap-Tokyo's NHK Hall entitled Ryuichi Sakamoto proach, it struck me that it has the possibilityPlays Ryuichi Sakamoto ....Capitol artist Suave of having the opposite effect for their formatis tracking in the Neve Room at Aire L.A. in particular: Much adult listening to Top 40Studios in Glendale, CA. with Paul Arnold stations has always been of the "captive"engineering...On April 1 The Hard Rock nature-the kids control the listening atCafe opened their new outpost in Sydney, home, and the parents hear the Top 40 sta-Australia with a benefit for the Life Educa- tion they would not have chosen to listen totion Centres. It featured Toni Childs in live themselves. The new diary format could-performance...Rockamerica has signed on at least theoretically-increase Top 40 rat-as the new management for Yello...Cluysalis ings by catching more of this sort of adult lis-has released the debut album from San Fran- tening. It will be interesting to see if Top 40cisco's latest hard rockin' heros the Sea Hags. A Sea Ha;;,; adult Arbitron numbers show any propor-The album is produced by Mike Clink, who When You Play It, Say It!!! tional increase, compared to teens, in theproduced and engineered Guns N' months ahead. Roses...The Godfathers new LP on Epic More Songs About Love And Hate will support a 16 the GAVIN REPORT/April 7, 1989 the GAVIN REPORT COUNTRY PROFILE

show in 1972, with the taping and syndicated THE ACADEMY OF COUNTRY MUSICrelease of the show. In 1974 it debuted on ABC, where it aired for five years and in 1979, by Lisa Smith with the involvement of Dick Clark Produc- tions, the show moved to prime time on NBC. This year the awards show is undergoing a location change. After being held at Knott's Berry Farm for the last several years, the show has moved locations to the Disney Studios in Burbank. Much hoopla was made about this new association with Disney, and Disney CEO Michael Eisner himself made the announce- ment at a press conference in . (When asked if he and Michael Eisner are now good friends, Bill Boyd slyly replies, "I'm not good friends with anybody that makes $40 million a year - unfortunately!") But the Academy is far from just being the sponsor of the yearly Awards show. Some of its major involvements have included new artists showcases, concerts, and backing leg- islation that benefits the interests of the Coun- try community. The Academy sponsored a research project entitled "What's This Coun- try All About" that dispels the myth sur- rounding the typical Country listener. It's currently a must -have for all Country radio salespeople. The Academy is also actively involved in charity fund-raisers. Proceeds from the annual charity golf classic go to the T.J. Martell Foundation and to the Neil Bogart Memorial Laboratories for children's cancer and AIDS research. They also co -hosted the L.I.F.E. (Love Is Feeding Everyone) concert ACM Executive Director Bill Boyd with Country fan Mickey Mouse. with Dennis Weaver and Valerie Harper. Their involvement with the Country Radio n Monday, Apri110th, the AcademyCountry music had spread, and individualsSeminar also continues to grow. Besides spon- of Country Music will be hosting itsin all phases of the industry were joining thesoring what is commonly known as one of the 24th Annual Country Music Awardsnewly formed organization. A board of direc- most popular hospitality suites at the event program.0 The TV show has long been one oftors was elected, and they felt the best way to (fried catfish and hushpuppies are served!), the highlights on the Country Music calen-expose the talented artists and put Countrythey have now started sponsoring the popu- dar, and has finished first in its time slot forMusic before the public was to hold an awards lar "Super Faces Show" featuring the likes of nine consecutive years. This fact is a source ofshow. This first -ever Country Music awardsThe Judds and Hank Williams Jr. particular pride for the Academy's Executiveshow by a major organization took place in And then there's the backbone of the Director, Bill Boyd. 1965. In 1969 the Academy took a giant step. ACM-the people who run the organization. "When the Academy was formed," he re- Up to this point, it had pretty much been con- These are people who've been dedicated to calls, "the idea behind it was to promote andsidered a "West Coast" organization. The the organization for years. Bill Boyd has been enhance Country Music worldwide by hon- decision was now made by the board of direc- its Executive Director since 1981! Gene Weed oring those involved in Country Music for tors to open the Academy's doors to any andhas co -produced and directed the Awards their achievements the previous year. We'veall Country Music industry professionals whoShow since 1974; Fran Boyd has been the also tried to make more people aware of howwanted to help promote the image of Country organization's Executive Secretary since 1968; good Country Music is these days. The fact music. Don Langford, Marge Meoli, Selma Williams, that the Awards show is so successful and In 1971, the Academy underwent another Marie Ballard, Fred Reiser-and many more gets such high audience ratings means that, tobig change. As Bill Boyd puts it, "There was than we have room to mention. They are the some extent at least, we're accomplishing ourjust not any Western music being produced people who keep it running smoothly week goal." anymore. The cowboy syndrome had almost after week and year after year. The Academy itself is now a quarter of a gone away. The Rex Allens, Gene Autrys, Roy So hats off to the folks who bring us the century old. Back in 1%4, four people-EddieRogers and the Sons of the Pioneers were no "hat" awards. The ACM is an organization Miller, Tommy Wiggins and Mickey and Chrislonger recording. Even the major record com- dedicated to the growth and acceptance of Christiansen, got together with the dream ofpanies were starting to use the term 'Country' Country music, and is determined to be in the promoting and enhancing the acceptance ofinstead of 'Country & Western.' So we changed forefront of making it happen. Country Music. They formed what was thentoo." The organization's name then became- known as the Country and Western Musicand still remains-the Academy of Country Academy. That vision gave the dream a foun- Music. dation. By 1965,the interest of promoting Television became a reality for the awards April 7, 1989/the GAVIN REPORT 17 INOUlierk MINDS NEED NOW?

L7) By Beverly Mire icture this: You're driving down the freeway with the radio blasting. A song comes on and it's so great that you almost drive off the road. The artist sounds familiar, but you don't know who it is. You wait for the disc jockey to tell you what it is you just heard, and two songs and ten minutes later all you get is a promo, an ad and the call letters. So you go to a record store, and even though you know it's crazy, you hum the song for one of the clerks. The clerk looks at you like ou're nuts and says "call the radio station and ask what it is!"

o here's a hot disc jockey in the middle of a stop -set, trying to make good a commercial that didn't run when it was supposed to. The re- quest line is ringing off the hook, he or she picks it up, and there's a faithful listener on the other end. "What was that song you played at 4:48? I think it was new, but I can't be sure, I really need to buy it, I listen to you all the time, whatwas it??" The disc jockey puts the listener on hold, finishes the stop -set, tries to lookup what was played two hours ago, picks up the phone and the listener, frustrated, is gone. The station may have lost a listener, and the record company may have lost a sale.

Now, who's to bless and who's to blame?

ast summer the record industry Street Pulse Group to conduct a research proj-was a certified campaign directing them officially started calling radio to task for a ect. (radio) to take another look at this." perceived lack of front -selling and/or back - "The RIAA Marketing Committee de- So, what started as a snow flurry has announcing. cided that this was an issue that had been turned into a blizzard. There hasn't been a A published commentary in Billboardaround for years and had not seen its day in subject that has stirred up so much dialogue by Columbia's Don Ienner began calling at- court," said Hilary Rosen of the RIAA. in recent memory. tention to the issue, and shortly afterward the"People have paid the need for back -announc- The Gavin Report has been watching RIAA commissioned the Connecticut -based ing a lot of lip service, but what was missing all phases of the controversy surrounding the 20 the GAVIN REPORT/April 7, 1989 "When You Play It, Say It" drama with coming into a store...trying to sing a song four times a day, you double the rotation," he interest. Indeed, it sometimes seems that they've heard on the radio," observed Arista'ssaid. Who can argue with that logic? radio doesn't identify its music selections Sean Coakley. The rumble became a roar. Not KMPS-Seattle's Tim Murphy. enough, but the drift away from concentrated "For all the record company research that music id's has more to do with the evolution shows people want every song announced of programming policies than a purposeful he research project conducted by Mike neglect. alett's Street Pulse Group shows that, over- At one time on radio, the artist reignedwhelmingly, listeners sampled perceive a lack "For a format that inherently supreme and personalities were right up frontof information being passed on to them by with the music. They filled the air with clevertheir favorite radio personalities. relies on the unfamiliar, college chatter, and that talk oftimes made it seem "We talked to 1200 people 12-49 who radio does a lousy job of educat- like the artists and the disc jockeys were besthave listened to radio at least two times in the buddies. The 50's and 60's movers and past week," said Shalett. "I even got people ing the listeners about what shakers chatted about music as a courtesy towho listened six days in the past week, each they're hearing. Half of a show's day on average for about half an hour or more and they said, 'hey, this bothers me and...I worth is the music, the other half want to exchange music sweeps for this." its presentation." "Research with radio listeners Shalett gave the research results to the and record buyers conclusively Back Announcing Committee at the RIAA, --Josh Rosenthal, WCDB-Albany and they in turn released the information to shows that they want more the trades. The talk that began jumping out identification of the artists that of the phones and offices was now being there is as much on the other side saying jocks discussed at meetings and seminars. "The talk too much," he said. "One solution would they hear on the radio and that session at the Gavin Seminar really helped be for record companies to advertise on they would be zvilling to give up bring this issue out into the open," said radio." Warner Brother's Stu Cohen. non-stop music sweeps in Radio programmers began feeling the order to get this." effects of the tornado swirling around them, ne great result of the campaign is the and began to react to the charges being willingness of programmers to discuss their --Vince Faraci, Atlantic Recordsleveled against them. As heard at the "Whentechniques. "Anytime our listeners hear a You Play It, Say It," meeting at our Seminar innew song it's front and back sold with either a February, most programmers believe it live or produced drop in," said Devine Com- their listeners, and as a hook to keep them should be done ("I think it's a valid request,"munications OM John Edwards. tuned in. "I've been around long enough to said Eric Marshall, PD at WXTU Philadel- "With most of our music being have come from the Gordon McLendon phia), a majority say they do it ("Always generally unfamiliar...back selling was crucial school of radio," remembers KBIG-L.A. PD have, always will, so stop making an issue outto making the music mix more comfortable," Rob Edwards. "Gordon wanted everything of it!"-Lin Brehmer at WXRT-Chicago), andsaid Nick Francis of KKSF-San Francisco. in the foreground, including the identificationsome think the campaign is a nuisance, as "We also provide additional information to of the songs being played. He believed that evidenced by Richard Sands, who's the PD atenhance audience appreciation." when you play it, say it long before it becameLIVE 105 in San Francisco ("We consider the "Our rotational clocks are designed a slogan for the recorded music industry." 'when you play it, say it' campaign a non - with front and back selling as an important issue. We have always announced the musicpart of what we do!" says Mike Summers of we play!"). omewhere along the way disc jockeys b gan, with a few exceptions, to fade into the background. Programmers felt that their lis- he real bottom line on the issue has yet"Aren't you just a little pissed off teners didn't want to hear what they termed be uncovered, but some programmers and when you're blown out of your "idle chatter." With the exception of a few record executives see it as dollars and cents. sharp, take -chance type of personalities, radio,"Radio earns its living based upon advertisingbucket seats by a tune or a guitar for years, didn't groom their air staffs to talk.in all major markets," said a record exec who solo and the disinterested jock This makes for an ironic situation, because prefers to remains anonymous to prove a personalities stopped talking so much so theypoint. "The ratings are based on Arbitron conies on and reads the liner card could play more music. methodology and response. The more they zvith one less inflection than the At the same time, radio became a identify your station, the more diary response spawning ground for specific formats, and you get." "The record business is no differ- local mortician?? Whey you play those specific formats fragmented within ent," he continued, "the more you play a it don't just say it, say it themselves. In the mid -seventies Top 40 play -record and identify it, the more response you lists shrank to the point where everything get at retail. If you are going to play a song, enthusiastically! Album Radio is added was already familiar. Recurrent and identify it! As you notice, I have not identi- a format of artists and their oldie categories made it almost unnecessary fied myself. Here is my phone number if to id cuts. anyone is curious: 213-457-2569." histories. Lives were built The listener began to feel that he/she "We are often accused of only being in- around musical eras." wasn't hearing songs being identified at all. terested in selling records," said Warner Bros.' Their sporadic listening habits could, con- Ernie Singleton. "It is time some of our radio --Heavy Lenny Bronstein ceivably, be partly to blame for this. Button -friends stop and realize that we are also con- pushing in cars and listening only 15 minutescerned about their ratings." at a time (the Arbitron standard) gives little Edens Broadcasting's Garry Wall KJQN-Salt Lake City. "We front -sell all new information absorption time. turned the tables at the Gavin Seminar by selections for two to three weeks." "How many times a day does a stationpointing out record companies' declining use Which brings up yet another interest- switchboard operator receive calls asking whoof radio as an advertising tool. At the "Whening point. How long do you have to say it? or what the station just played?" asked Co- You Play It, Say It," session he brought up the"Z-95 has always had a policy that they lumbia Records' Mike Martucci. "We've all proposition that "If a station plays the record would front- or back -sell any record that was heard the retail horror stories of customers four times a day, and the company schedulessix weeks or younger on the air," said PD April 7, 1989Ithe GAVIN REPORT 21 Brian Kelly who, by the way, calls his stationdo that as a courtesy to our listeners, not in the radio arena." "the first in the country the first to take an because of a rebellion in the music industry!" "It is an honor for an artist to get active stance on the 'Play It, Say It' cam- airplay," said Columbia's Sherry Winston, paign." "it's a privilege to be recognized." "At the point when the product Tack to calmer ground, whatever the Up to now, outside of the issue itself, becomes familiar to our audience we de- feelings or opinions brought to the surface, what has caused the most talk surrounding emphasize identifying that title," said Tony the majority of people we talked to agree "When You Play It, Say It" is the aforemen- Gray of WRKS-NY. KACE-LA's Lisa Lipps there are benefits to front -selling and/or back -tioned call for more advertising. announcing. "Radio is looking to the 25-49 adults "All the new and current music wewho have the power to support their advertis- "Radio doesn't think there's play gets introduced. All our re- ing," said Warner Bros./Reprise VP Harold Childs. "Radio has to realize that back - anything wrong here. But their search has shown our listeners announcing is a service to this valuable listeners do. They've (radio) given want to know what they are demographic." "If you want to facilitate vital, active them (the listener) nothing but listening to and in Canada, by interest, you'd best tell 'em (your listeners) music interruptus with this 'we're law 50% of all the music we playwho's doing what," says Rob Moore of The Breeze Network. "Now that we have the in the middle of an eight song must be non -hit (it can never havebenefit of a national perspective...I can't imaging doing it any other way. Say it." music sweep.' How many times been in Billboard's Top 40 or do they interrupt the sweep to tell either of the two Canadian you that?" publications, RPM and The Rec- eing research -conscious itself, radio has started approaching the issue in focus groups --Mike Shalett, ord.) We keep in mind the needs and surveys. The Street Pulse Group of our audience without boring the Jhani Kaye of KOST-L.A. is "paying particular attention to the problem these hell out of them with a grocery days. In every focus group you'll always hear Evergreen National PD Buzz Bennett list of songs and artists." the comment 'I wish they'd tell you the titlesjumped into the cauldron when, in an effort to of the songs and the names of the artists.' secure record company advertising, the Y-95 "We did some research here at our sta-Dallas sales department put together an inter- --Don Stevens, CKFM-Torontotion," said Coyote Calhoun of WAMZ-Louis-esting proposal. For $7500 the client could ville, "and asked our listeners, 'Does it botherget, among other things, on -air commercials you if you don't hear what the artist is?' with record spins adjacent to the spots, a concurs. "Most of the time when we play "57% gave a resounding yes to the question. Ifront -sell and an album mention. new When it's the figure it takes only two or three seconds to tell This spurred debate in the trades, and same old thing why deal with it?" who the artist is, and by not doing it I'm Buzz commented "there's a pretty strong mis- "We back announce the newest frustrating over 50% of my audience." understanding of what I did. My sales de- material and front announce other currents. Danny Buch and Flash Fleishman of partment put out something that had nothing For adults, the recognition of many songs isn'tthe B/N/F/O/C/M/G/P/S/A/A Consult-to do with programming at all.I have elimi- good until they've been on the air long ing Group issued this communique: "Focus nated the package completely...I don't want enought to be recurrents," said Dave Shakes group research has been run through our anybody paying for anything." of WTIC-Hartford. selector computer process yielding mixed Now, what if that package, which in- results. Although we discourage gut feel cluded other incentives, didn't make any decisions because of accompanying gastroin-waves? Is it a sign of things to come? In his on't we sometimes bristle at being told testinal distress, we believe when you play itwelcoming speech at the Gavin Seminar, what to do? All of a sudden promo copies you've got to say it!" Pyramid CEO and bona fide forward thinker you're getting say "When You Play It, Say It." Stephen Page from KOME-San Jose Rich Balsbaugh said something that may turn Does that annoy you-especially if you're said, "We're more into back announcing the out to be prophetic. "If we don't start artist and the song. Our studies and researchworking together, opening doors, helping groups show that our audience wants to each other (records and radio), I think that "I find it ironic, in a way, that weknow." instead of this worry about payola and as promotion folks are sending the And one last word on research from plugola-I think you're going to have record KROY-Sacramento's Sean Lynch: "Basically,companies paying radio stations to play rec- alternative programmers mixed all the research I've seen tells me that peopleords, like buying advertising." signals: be as wild and creative aswant to know what they're listening to." you can with your musical reper- he boiling point has been reached. toire, but emulate a commercial 0kay, now what about the people who at now? What's to come? are ultimately responsible for the music in Bob Young at WXTU in Philadelphia station in your presentation." music radio. How do they figure in all of says that the solution lies with radio. "As the this? operators of the vehicles that give the music --David Bassin, Mute Records "Not identifying the artist and title, es-its greatest exposure, we must decide how im pecially in /Adult Alternative denies portant the issue is to our overall scheme of growth to both the artist and the format," saysthings. When compared to the bottom line or doing it anyway? When someone says "this Atlantic's Joe Grant. the latest ratings, that issue may be small. research says this is what YOUR listeners Eric Marshall of WSIX-Nashville madeHowever, keeping your audience informed is want, so do something about it-well, doesn'tan important point by saying "It must be in- never a small matter." it get your back up just a little bit? crediblyfrustrating to put your heart and soul NARM and RIAA have designated "When we play records we do say into a project only to have it ignored by someApril as "Back -Announcing Month." "What what they are," said Evergreen's Buzz of the more calloused ears in our business, orthat really is intending to do is be a focus on Bennett. "It isn't anything new for us, but weto have it receive less attention than it shouldour campaign," said RIAA's Rosen. "There 22 the GAVIN REPORT/April 7,1989 will be ads explaining the issue, and general news stories to generate consumer interest." SOLUTIONS TO THE PROBLEM "We will be putting petitions in stores like Camelot and Sound Warehouse," said As the Gavin Report studied the issueswhen presenting who played it, don't be NARM's Ray Gianchetti. "They'll say "Whenand looked back on our conversations, we re-threatened by it. If it's a Donny Osmond rec- You Play It, Say It" and will have spaces for alized that the most important thing is that ord, you added it because it's hot, and don't names and addresses. Stores have designatedthere really is no way of quantifying the be afraid that because he's Donny Osmond captains responsible for taking the signed pe-listener's apparent frustration. Like Warnerhe's a tune out. If Michael Jackson made the titions to stations. (Ed. note: Brian Kelly of Bros.' Stu Cohen, we see both sides of the record and Eddie Van Halen played on it, WYTZ-Chicago has already received petitionsissue. Jackson's the star. from Flip Side Records, a local chain.) Mike Shalett thinks that the future is "somebody really bright coming out with a fter years of disc jockeys being in the ecord executives started this. Radio is positioning statement, 'The Station That Tellsshadow of the music, it isn't going to be easy right in expecting them to pay the piper in a You What You Play." to just hop out front. But, inquiring minds spot buy support. As one Gavinite said want to know what they hear, and they've got"Record Companies should kiss radio to be told-creatively. There's a whole gen- sometimes!" Give them the BIG buys. Tim "The RIAA study is timely in thateration of disc jockeys who have been Murphy at KMPS-Seattle said it right: relegated to the background. The more ex- "Newspaper advertising does not showcase a it's bringing a problem that needscited a personality sounds, the more exited song." to be addressed to light. However,your listeners are. And that active listener Radio's bottom line is, and should be, will be reflected in ratings diaries. We've dollars and cents. Yes, it's good to say it all the studies in the world aren'tmoved into the information age, and this when you play it, and yes, the listeners want going to make radio do what it necessitates feeding the listener. Jazz and it. But the listener buys what he hears, New Adult Alternative stations are the therefore, perhaps radio should get a bigger doesn't want to do-but it does formats most openly striving toward this. piece of the pie. Free records are great, but remind us about what we're Research the issue on your own, and the green stuff is what talks. research yourself. How best can you give Mike Shalett, whose exhaustive supposed to be doing." your listeners/supporters the facts they want.research brought this to our attention had the Where does it come from? The Gavin's best closing line. "No one should be bending --Brian Phillips,Biofeedback and Hear And There columns are over for the good of the record company or to KDWB-Minneapolisstarting points. the harm of the radio station. We should Something very important to come outwork together as family."0 of our internal discussions here was that

by Ron Fell E.U. *JACKSON BROWNE This ten -member band from Washington, Following the release of his next album he *STEVE WINWOOD D.C. will have a song in the new Spike Leewill begin a summer tour with a perform- He was born Stephen Lawrence Winwood infilm "Do The Right Thing." By the way, the ance in Poughkeepsie, New York on June 6. May of 1948. By the age of nine he was initials E.U. stand for Experience Unlimited. making money as a pianist/organist at *JOHNNY CLEGG & SAVUKA churches and wedding receptions in his The original version of SCATTERLINGS OF native Birmingham, England. AFRICA was recorded and released by another South African group, Julaka. Johnny *RICHARD MARX Clegg was 's lead singer. His next album will include a song called WAITING FOR THE SUNRISE which was written for the recent film and soundtrack TEQUILA SUNRISE. Richard decided not to make the song available for the sound- track.

LLOYD COLE Fred Maher, who recently produced 's New York album, is producing Lloyd's first solo album since the disbanding of Cole's group The Commotions. *PHOEBE SNOW Her current single, IF I CAN JUST GET *BOY GEORGE THROUGH THE NIGHT, has been recorded As part of an album to benefit earthquakeby many other artists including, Dion Di - victims in Armenia, Boy George has teamedMucci in the mid seventies, by Sissy Spacek up with Mike Rutherford (Genesis/Mike +on the album she did following Coal Miner's Mechanics) to record a version of MarvinDaughter and also by the group Movies. Gaye's WHAT'S GOIN' ON. *PET SHOP BOYS *JULIAN LENNON NENEH CHERRY Neil and Chris recently recorded a discoHis real name is John Charles Julian Lennon. version of the classic opera Carmen by Bizet. He was born in Liverpool, England on April She is the step -daughter of legendary jazz 8, 1963. trumpeter Don Cherry. If it's ever released the duo have chosen the name The Bizet Boys.

April 7, 1989/the GAVIN REPORT 23 the GAVIN REPORT MOST ADDED URBAN CONTEMPORARY LISA LISA & CULT JAM (42) 2W LW TW (Columbia) 9 2 1 JODY WATLEY - Real Love (MCA) ARETHA FRANKLIN & ELTON JOHN 2 1 2 Bobby Brown - Every Little Step (MCA) (27) 13 6 3 NEW EDITION - Crucial (MCA) (Arista) 8 7 4 KARYN WHITE - Love Saw It (Warner Bros.) O'JAYS (25) 10 9 5 SKYY - Start Of A Romance (Atlantic) (EMI) 1813 6 GUY -I Like (MCA) KIARA (22) 5 5 7 Cherrelle - Affair (Tabu) (Arista) 1915 8 BOY GEORGE - Don't Take My Mind On A Trip (Virgin) 1614 9 DINO - 24/7 (4th & Broadway) TONY! TONI! TONE'! (18) (Wing/PolyGram) 141110 ALYSON WILLIAMS - Sleep Talk (OBR/Columbia) 121211 JOHNNY KEMP - Birthday Suit (Columbia) 201612 THE PASADENAS - Tribute (Right On) (Columbia) TOP TIP 302213 DEON ESTUS - Heaven Help Me (Mika/Polydor) 211714 Z'LOOKE - Love Sick (Orpheus/EMI) 221915 TONE LOC - Funky Cold Medina (Delicious Vinyl/Island) FINE YOUNG CANNIBALS 272116 AL B. SURE! - If I'm Not Your Lover (Warner Bros.) She Drives Me Crazy 282317 CHAKA KHAN - Baby Me (Warner Bros.) (I RS/MCA) 232018 WENDY & LISA - Are You My Baby (Columbia) Top 40's not the only crazy format. 7 819 El DeBarge - Real Love (Motown) 262520 KID'N PLAY - Rollin' With Kid'N Play (Select) 4 421 Ashford & Simpson - I'll Be There For You (Capitol) 332822 E.U. - Buck Wild (Virgin) 2927 RECORD TO WATCH 23 SHEENA EASTON - Days Like This (MCA) 111824 Vesta Williams - 4 U (A&M) 353025 RENE MOORE - Never Say Goodbye To Love (Polydor) 393226 GRADY HARRELL - Sticks & Stones (RCA) 403527 MADONNA - Like A Prayer (Sire/Warner, Bros.) 342928 GERALD ALSTON - You Laid Your Love On Me (Motown) 3629 NATALIE COLE - Miss You Like Crazy (EMI) 30 ATLANTIC STARR- My First Love (Warner Bros.) 1 331 Today - Girl I've Got My Eyes On You (Motown) 363332 SIMPLY RED - It's Only Love (Elektra) 3733 ANNE G. - If She Knew (Atlantic) 3834 BLUE MAGIC - Romeo And Juliet (OBR/Columbia) 35 CHARLIE SINGLETON- Good, Bad & Ugly (Epic) CHANNEL 2 3936 JACKIE JACKSON- Stay (Polydor) Keep It Simple (Wing/PolyGram) 61037 Jonathan Butler - More Than Friends (Jive/RCA) 4038 CONSTINA - Are You Lonely Tonight (Columbia) 20 adds in two weeks, its simply hot! 39 NEW KIDS ON THE BLOCK-I'll Be Loving You (Forever) (Columbia) 40 ROBERT BROOKINS Editor: Betty Hollers - Don't Tease Me (MCA) Assoc. Editor: John Marfinucci CHARTBOUND ARTIST TITLE LABEL *Debuts in chartbound Reports Adds Heavy Medium Light Hit Factor Weeks

JOYCE "FENDERELLA" IRBY - Mr. D.J. (Motown) 54 12 7 35 12% 3 PAULA ABDUL - Forever Your Girl (Virgin) 48 5 6 26 11 66% 2 TONY! TONI! TONE'! - For The Love Of You (Wing/PolyGram) 44 18 8 18 18% 2 KIARA - Every Little Time (Arista) 45 22 1 1 21 4% 2 * LISA LISA & CULT JAM - Little Jackie Wants To Be A Star (Columbia) 42 42 1

4 the GAVIN REPORT/April 7, 1989 from the TOO album.

When von play it, say it!

...On Elektra cassettes, ligropact discs and records.

tC., 1989 Elektra/Asylum Records, a D on of Warner Com

hen yju play it, sa) it!

...0 n Elektra cassettes,

compact discs ELEKTRA and records. '989 E ektro/Asylum Records, a Division a' Warntr C.arnrnunicationsln:., Reports accepted Mondays at 8 AM through 9 AM Wednesdays Station Reporting Phone (415) 495-1990 UP & COMING Gavin Fax: 415-495-2580 EL DEBARGE - Somebody Loves You/

Broken Dreams

Reports Adds ARTIST TITLE LABEL Z'LOOKE - Take You Back To My Place 40 5 ROBERTA FLACK - Uh-Uh Ooh Ooh Look Out (Here It Comes) (Atlantic) GUY - Goodbye Love/Piece Of My Love 39 8 DEJA - Made To Be Together (Virgin) 39 7 ROB BASE & D.J. E -Z ROCK - Joy & Pain (Profile) FP,FDDIE JACKSON - Crazy For Me 37 7 DE LA SOUL - Me Myself And I (Tommy Boy) ,IWITA BAKER - Good Love/ 35 1 AL JARREAU - All Or Nothing At All (Reprise) Lead Me Into Love 35 3 THE CONTROLLERS - Temporary Lovers (MCA) 34 3 LA RUE -I Want Your Love (RCA) CAMEO - Pretty Girls 34 1 ALEESE SIMMONS -I Want It (Orpheus/EMI) GERALD ALSTON - Stay A Little While/ 34 2 SLICK RICK - Children's Story (Def Jam/Columbia) 32 7 MICA PARIS - My One Temptation (Island) I Can't Tell You Why 32 ATENSION - Let Me Push It To Ya (Island) FiF.ADY FOR THE WORLD - Cowboy 32 11 BE BE & CE CE WINANS - Lost Without You (Capitol) 32 27 * ARETHA FRANKLIN & ELTON JOHN- Through The Storm (Arista) SURFACE - Shower Me 32 25 * O'JAYS - Have You Had Your Love Today? (EMI) JACKIE JACKSON - Cruzin' 29 1 M.C. HAMMER - Turn This Mutha Out (Capitol) 26 TOO SHORT - Life Is...Too Short (Jive/RCA) LUTHER VANDROSS - For You To Love 26 8 CHANNEL 2 - Keep It Simple (Wing/PolyGram) - All The Way To Love 25 STETSASONIC featuring FORCE MD's- Float On (Tommy Boy) 22 -- AMY KEYS - Lover's Intuition (Epic) (Lean On Me Soundtrack) 20 1 THELMA HOUSTON & THE WINANS - Lean On Me (Warner Bros.) ATENSION - In & Out Of Love 19 3 * ANQUETTE -I Will Always Be There (Luke Skyywalker) KARYN WHITE - Secret Rendezvous 17 4 * THE NEVILLE BROTHERS- Sister Rosa (A&M) TEN CITY - Suspicious DROPPED: #24 -Ten City, #26 -Christopher Max, #31 -James "J.T." Taylor & Regina Belle, #34 -The Boys. BIG DADDY KANE - Lean On Me/ NSIDE URBAN Rap Summary adds a t WKIE-Richmond, WTOY -Roanoke, WFKX-Jackson, WFXA-Augusta, WJIZ- weeks ago graced the Gavin cover, was in Albany, WLWZ-Greenville, WZFX-Fay- Chicago on his current tour featuring Angela etteville, and WVOI-Toledo. Tony Lype, Bofill and Najee. WZFX-Fayetteville, joins us in making it his There were too many major market RTW, although he just added it this week, Urban Radio personnel changes (and ru- saying, "This is the one that should have mors of more) this week to start this column been their debut. It's right on the money with anything else but to bring your atten- and on top of that, it's a really good dance tion to the News section in the front of this record." If you're surprised to see FINE magazine. The facts are all there about Ray YOUNGCANNIBALSas our Top Tip, Boyd's leaving Atlanta to go to New York, those adds weren't from crossover stations. PROMOTE JOYNER? Jimmy Smith's leaving Dallas to go to Chi- FYC moves from 3-2 with an underline on In Dallas, during a recent K104 Morning cago, and News touches on the whereabouts our Top 40 chart, and is destined to hit the Show promotion (Tom Joyner needs pro- of B.K.Kirkland, and Michael Johnson. number one slot. It's added by Gerald moting?), guests Ashford & Simpson, Tone Rumor has it that Barbara Prieto may be Tookes, WANM-Tallahassee, Pete Rhodes, Loc and Milli Vanilli, broadcast live from headed to a warmer climate and who is CBLS-Minneapolis, Crockett & Fox, WTLZ- the Ramses Exhibit Hall Ballroom in Dallas. filling the PD slot at KSOL? News about Jay Saginaw, and Paul Brown, WVOI-Toledo. Shown here with Tom (right) are Ashford & DuBard is also in our News Section. Check It's in rotation already a t 0C104 / FM -Ocean Simpson. it out. City, WDIOC-Rochester, WLOU-Louisville, WLWZ-Greenville, WLUM-Milwaukee, KSOL/FM-San Francisco, and XHRM-San Diego. Keep your eye on the new O'JAYS single. It had many comments from our programmers: David Dickenson, WNHC- New Haven, says 'They're comin' into the 90's with a very different sound." Darrel Eason, KWTD-Little Rock, says 'They've The most active record of the week has to been rejuvenated by their offspring Levert, be the LISA LISA & CULT JAM, which and the influence is a good one. It's a great COVER GUY BUTLER debuts in Chartbound and appears at the record!" Rickey Lyles, WRAG-Carrollton, After his appearance in Chicago, Jonathan top of the Most Added list at the same time, feels the same way : "It's still the O'Jays Butler (center) was joined backstage by RCA with 42 adds. CHANNEL 2 gets the nod for sound but up-to-date with the latest in semi Black Music Promotion Rep Maurice White our Record To Watch based on good re- -rap." Chuck Harrison, KFXZ-Lafayette, (left) and labelmate Too Short. The singer/ ports from WDKX-Rochester, WNHC-New agrees, "It's gonna be a monster record." /guitarist Butler who just two Haven, V103 -Atlanta, WGOK-Mobile, with Ciao for now, Betty 26 the GAVIN REPORT/April 7,1989 Hit Factor is a percentage of stations which have it in Heavy or Medium rotation. ie: 100 stations Urban Research: playing the record - 60 stations have it in Heavy or Medium rotation- Hit Factor = 60% HITFACTORBetty HIlars/Johno Martinucci Total Reports This Week 110 Last Week '107

ARTIST TITLE LABEL ReportsAdds HeavyMediumLightHit Factor Weeks

JODY WATLEY - Real Love (MCA) 105 -- 57 43 5 95% 8 NEW EDITION - Crucial (MCA) 79 -- 60 16 3 96% 8 KARYN WHITE - Love Saw It (Warner Bros.) 79 -- 64 12 3 96% 11 SKYY - Start Of A Romance (Atlantic) 71 -- 41 24 6 91% 6 GUY - I Like (MCA) 83 3 50 19 11 83% 11 BOY GEORGE - Don't Take My Mind On A Trip (Virgin) 79 1 32 38 8 88% 6 DINO - 24/7 (4th & Broadway) 68 1 44 19 4 92% 10 ALYSON WILLIAMS - Sleep Talk (OBR/Columbia) 66 -- 48 14 4 93% 8 JOHNNY KEMP - Birthday Suit (Columbia) 70 1 22 36 11 82% 12 THE PASADENAS - Tribute (Right On) (Columbia) 80 1 17 47 15 80% 8 DEON ESTUS - Heaven Help Me (Mika/Polydor) 88 2 18 49 19 76% 8 Z'LOOKE - Love Sick (Orpheus/EMI) 58 -- 19 29 10 82% 7 TONE LOC - Funky Cold Medina (Delicious Vinyl/Island) 84 2 41 29 12 83% 9 AL B. SURE! - If I'm Not Your Lover (Warner Bros.) 69 2 22 36 9 84% 10 CHAKA KHAN - Baby Me (Warner Bros.) 66 1 13 35 17 72% 6 WENDY & LISA - Are You My Baby (Columbia) 61 -- 17 34 10 83% 8 KID'N PLAY - Rollin' With Kid'N Play (Select) 58 -- 28 22 8 86% 10 E.U. - Buck Wild (Virgin) 64 3 12 42 7 84% 6 SHEENA EASTON - Days Like This (MCA) 65 -- 10 43 12 81% 5 RENE MOORE - Never Say Goodbye To Love (Polydor) 51 -- 7 30 14 72% 8 GRADY HARRELL - Sticks & Stones (RCA) 57 4 11 33 9 77% 7 MADONNA - Like A Prayer (Sire/Warner Bros.) 73 5 27 27 14 73% 4 GERALD ALSTON - You Laid Your Love On Me (Motown) 48 -- 4 31 13 72% 8 NATALIE COLE - Miss You Like Crazy (EMI) 75 7 4 31 33 46% 3 ATLANTIC STARR - My First Love (Warner Bros.) 66 9 1 26 30 40% 3 SIMPLY RED - It's Only Love (Elektra) 50 1 4 30 15 68% 7 ANNE G. - If She Knew (Atlantic) 58 4 2 31 21 56% 5 BLUE MAGIC - Romeo And Juliet (OBR/Columbia) 48 1 3 26 18 60% 6 CHARLIE SINGLETON - Good, Bad & Ugly (Epic) 52 5 1 22 24 44% 4 JACKIE JACKSON - Stay (Polydor) 43 2 3 22 16 58% 7

NEW RELEASESby Betty Hollers and John Martinucci

RAPS TO CHECK OUT

LYNCH - Magic Spell (Capitol) This is the debut single for a seasoned vet- eran, Roger Troutman, Jr., at the ripe age ofLEOTIS- On A Mission (Mercury/ PolyGram) 18. It's not hard to believe if you're the son ofIts contemporary feel makes it appealing on Roger Troutman of Zapp fame. first listen. Then when you listen a second

time you try to sing the hook as the lyrics GEORGIO - Romantic Love (Motown) become familiar. What's mystifying about Local Bay Area talent Georgio picks up thethis sound is that the vocals are so good it pace on this self -produced single. Listensounds like someone who's been around for # closely to the rhythm track and keyboarda long time-but who? It's the title track samples, very reminiscent of a RFTW/Flytefrom the upcoming album. Your mission,THE REAL ROXANNE - Roxanne's On A Tyme sound. Don't let the title fool you-it's should you decide to accept it, will be to add Roll (Select) danceable! it to your playlist. WHIZ KID - Kick The Bass (Nastymix) 27 April 7, 1989/the GAVIN REPORT .- the GAVIN REPORT

Reports accepted Mondays at 9 AM through 5 PM Tuesdays Station Reporting Phone (415) 495-1990 MOST ADDED ALBUM Gavin Fax: 415-495-2580 1. "I WON'T BACK DOWN' - TOM PETTY (MCA) 2W LW 1W

1 1 1 THE REPLACEMENTS (SIRE/REPRISE) "I'LL" "TALENT" 2. 'NINETEEN FOREVER' - 2 2 2 XTC (VIRGIN) "MAYOR" "LOVING" JOE JACKSON (A&M) 3 3 3ELVIS COSTELLO (WARNER BROS.) "VERONICA" "TOWN" 6 4 4 D1 (ISLAND) 'TOWN" "BAREFOOT' 3. "FIRE WOMAN" - THE CULT 9 5 5 JULIAN LENNON (ATLANTIC) "HEAVEN" (SIRE/REPRISE) 4 6 6 REM (WARNER BROS.) "TURN" "STAND" "POP" 1412 4."FASCINATION STREET' - 7 38 SPECIAL (A&M) "SECOND" "HOTLANTA" THE CURE (ELEKTRA) 7 7 8 The Radiators (Epic) "Confidential" 10 9: 9 MELISSA ETHERIDGE (ISLAND) "SIMILAR" "HEART' 5."PICTURE OF THE FUTURE' - 1810 10 BONNIE RAITT (CAPITOL) "THING" TREAT HER RIGHT (RCA) 11 BB PETTY (MCA) "WON'T' 2713 12 THE OUTFIELD (COLUMBIA) "VOICES" 6."PUT DOWN THE GUN" - 811 13 Roy Orbison (Virgin) "Mystery" PETER CASE (GEFFEN) 2016 14 FINE YOUNG CANNIBALS (IRS/MCA) "CRAZY" "GOOD" 16i 21 15 TRAVELING WILBURYS (WILBURY/WARNER BROS.) "LIGHT" TOP TIP 5 8 16Easterhouse (Columbia) "Fighting" 42 17 THE CULT (SIRE/REPRISE) "FIRE" 11 15 18Lou Reed (Sire/Warner Bros.) "Dirty" "Busload" "Sick" 23 19 19 STRAY CATS (EMI) "BRING" TOM PETTY 21 20 20 "I WON'T BACK DOWN" Little America (Geffen) "Where" (MCA) 41 40 21 EDIE BRICKELL & NEW BOHEMIANS (GEFFEN) "CIRCLE" 4334 22 STEVE WINWOOD (VIRGIN) "FIRE" One of the Most Added records in 2824 23DEF LEPPARD (MERCURY/POLYGRAM) "ROCKET' Gavin Album history. Debuts at #11! 24 23 24 Guadalcanal Diary (Elektra) "Saturday" 1318 25 The Fixx (RCA) "Driven" "Precious" 32 28 26 SIREN (MERCURY/POLYGRAM) "FORGIVEN" 1214 27Chris Rea (Geffen) "Working" 4238 28 MIKE + THE MECHANICS (ATLANTIC) "SEEING" "LIVING" 3030 29 TANITA TIKARAM (REPRISE) "TWIST' 2626 30Fire Town (Atlantic) "Good" 3531 31 JON BUTCHER (PASHA) "MIGHT'"SEND" 3732 32 GLAMOUR CAMP (EMI) "DID" 3433 33 GARY MOORE (VIRGIN) "READY" "CLONES" 1917 34Crosby, Stills, Nash & Young (Atlantic) "That" "Got" 4039 35 CRUEL STORY OF YOUTH (COLUMBIA) "YOU'RE" 3636 36 Howard Jones (Elektra) ''Everlasting" 1725 37 Cowboy Junkies (RCA) "Sweet" 31 12938 Robyn Hitchcock (A&M) "Madonna" 2222 39Bad Company (Atlantic) "Shake" 2937 40Bon Jovi (Mercury/PolyGram) "I'll" 2535 41 Guns N' Roses (Geffen) "Patience" 42 BIG BAM BOO (UNI/MCA) "SHOOTING" SARAYA 4745 43 JEFF HEALEY BAND (ARISTA) "ANGEL" (POLYDOR) 44 SARAYA (POLYDOR/POLYGRAM) "TOLL" 45 50 45 WARRANT (COLUMBIA) "DOWN" Alongside the CO, my guess is that 46 (CAPITOL) "BITTEN" Saraya is the new runaway hard --47 47 THE CONNELLS (TVT) "SOMETHING" _ rock act of 1989. 48 INDIGO GIRLS (EPIC) "FEARS" 4644 49 Skid Row (Atlantic) "Youth" 4846 Editor: Kent Zimmerman 50 Sam Phillips (Virgin) "Earth" CH-#_-RTBOUND "JOE JACKSON (A&M) "NINETEEN" NEVILLE BROTHERS (A&M) "FIRE" GRAHAM PARKER (RCA) "SOUL" 'WHITE" TREAT HER RIGHT (RCA) "FUTURE" SIDEWINDERS (MAMMOTH/RCA) "WITCHDOCTOR" COLIN JAMES(VIRGIN) "LIE" LIVING COLOUR (EPIC) "LANDLORD" & SKID ROPER (ENIGMA) "ELVIS" WASHINGTON SQUARES (GOLD CASTLE) "KNOWS" SANDMEN (A&M) "HOUSE" *HOUSE OF FREAKS (RHINO) "SUN" *EXTREME (A&M) "EGO" CINDERELLA (MERCURY) "HOME" DRIVIN' N' CRYIN' (ISLAND) "BLUE" MORRISSEY (SIRE/REPRISE) "PLAYBOYS" Dropped: #27 Midge Ure, #41 David Crosby, #48 Bulletboys,#49 Tesla, Wonder Stuff, Rush, Lyle Lovett. 42 the GAVIN REPORT/Apri/ 7, 1989 INSIDE ALTERNATIVE RADIO Peter Standish

Compilation - BASEBALL'S GREATEST A big welcome to our latest Alternative With baseball season beginning it's only JUTS (Rhino) appropriate that we ask for everyone's pre- beacon, KUKQ in Phoenix, AZ who justThis is a fantasic collection of a few of the dictions for the upcoming 1989 season. We started reporting last week. Ernesto Glad-greatest baseball songs and moments re-asked for World Series opponents and big den is the PD and Jonathan Rosen is the MDcorded. Staples include, Abbott & Costello's disappointments from each league. Set this and their address is 1900 W. Carmen, Tempe,"Who's On First," "The Willie Mays Song," issue aside and pull out these predictions in 85283. Phone them at (602) 838-0400. We've"Jol tin' Joe DiMaggio," "Lou Gehrig's Fare- October. Phil Manning-WOXY, Jack Isquith- missed talking with Jonathan since his KEYXwell Speech," "Tommy Lasorda Talkin' Epic, Harry Levy -Capitol, Dave Gottlieb- Alternative days. At the moment we have anAbout Dave Kingman," "Bobby Th- KFJC, Mike Thomas-WMDK, Robbie Fung- Alternative photo drought. Please send themompson's Shot," "Casey At The Bat" and "A KFSR, Kent Sr Keith Zimmerman (they drive to my attention on a regular basis, we'll try toDying Cubs Fan's Last Request." One of the like Jose Canseco too), Mike Mena-A&M, run as many as possible. Next time youwilder cuts includes a Mel Allen rap song Tim Hyde-PolyGram, Andy Miller-WUOG, speak with John Souchack (AKA Archie)"Baseball Dreams" that is definitely dope. Dave Mills-WPRB, Glen Boothe-WXYC, Bill with Island ask him about his combative Evans-KTAO and John Sigler -RCA chose Compilation-SIOCTOR DEATH'S the Oakland Athletics to be the American conversation with Atlanta Hawks starVOLUME III (C'est la Mort) Dominique Wilkens and Detroit Pistons League champs. The mighty Boston Red Sox In the past most of the music on this label has have a legion of believers in Joe lanello- loudmouth Dennis Rodman at an Atlantabeen somewhat ethereal. This particular bar. Can you imagine Dennis Rodman and Atlantic, Mark Kates -Geffen, Marcia album, compiled by C'est la Mort's Woodrow Woytaszek-WSMU and Gary Downs-KUCI. Archie Souchack together? Someone should Dumas a.k.a. Dr. Death, has a distinct edge. make a TV series based on the new "Odd Those over -confident New Yorkers still be- Dumas arranged the tracks on the LP as if he lieve in the Yankees, Josh Rosenthal-WCDB Couple." And don't forget to ask him and "were doing a radio show," alternating be- RCA's John Sigler about their good buddy (they look like a bunch of broken eggs now"), tween the industrial and the light. The open- Jackie Tesman-Atlantic and John Rosen- Don Sutton. ing track by Drowning Pool is a fine example felder-Free Agent. The critics choice (e.g. Pe- of the raw edge that continues throughout ter Gammons), the Toronto Blue Jays, have NEW RELEASES this piece of vinyl. Controlled Bleeding, the support of Tim Ziegler-KUSF, Brian CIairObscur, Die Bunkerand Bill Pritchard Davis-WDCR and yours truly. Three lone are a few of the eleven groups that show the soldiers are Ann Delisi-WDET who likes the alternative side of this Louisiana label. Tigers (how can you like them after they let ROBERT BARONE Jim Walewander go?), Steve Balcom-Mam- Cadillac Daddy: Memphis Recordings moth who's behind the Texas Rangers and SLFS S 1952-HOWLIN' WOLF (Rounder) Rich Robinson-WHTG roots for the Minne- sota Twinldes. Not surprisingly, the National "Hard Light" - BAND OF SUSAN S Born Chester Burnett, Howlin' Wolf began singing his tales of darkness and pain in mid - League was dominated by the Mets. Even (Enigma / -12") some non -New Yorkers bit including: Harry No, the Band of Susan s aren't another folky1951. His songs are part of the foundation of music presently being revived in this Levy, John Souchack, Sean Coakley, John group of sugar-coated vocalists strumming Rosenfelder, Dave Mills, Bill Evans Kent & acoustic guitars, as the name implies. They'recountry. According to another blues legend, Keith Zimmerman (no they don't take steri- sort of an inverse of 10,000 Maniacs, whoWillie Dixon, "the wisdom of the blues is the ods!), Phil Manning, Jack Isquith, Mike Mena, sound much more melodic than their name.true facts of life." Howlin' Wolf was one of Rich Robinson and John Sigler. The Dodgers This song has a very abrasive edge slashingthe most adept at expressing this pain. Key are favored by Ann Delisi, Mark Kates and guitars and it's backed by a melodic hooktracks: "Cadillac Daddy (Mr. Highway Marcia Woytaszek (and you thought Mike and outstanding vocals. One of the best songsMan)," "Bluebird Blues," "My Love Affair" Scioscia's name was hard to spell). The San I've heard in weeks. Keep an eye on thisand the heart -wrenching 'Decoration Blues." Francisco Giants are dark horse picks by Blues at it's deepest roots! RB band. PSMOJOMANIA!CONTINUED TO PAGE 46 fLed ROOT HOG OR DIE t5 THE FABULOUS NEW ALBUM FROM 49

MOJO NIXON & SKID ROPER 769 FEATURING THE SMASH SINGLE "(619) 239 -KING" PRODUCED BYJIM DICKINSON

6E1 041/bI 4

ENIGMA RECORDSCULVER CITY. 902313628 (213) 390-9969 989 ENIGMA RECORDS .L RIGIITS RESERVED ENIGMA the GAVIN REPORT

Reports accepted Mondays at 9 AM through 5 PM Tuesdays MOST ADDED Station Reporting Phone (415) 495-1990 ALTERNATIVE Gavin Fax: 415-495-2580 1. "FASCINATION' - CURE (ELEKTRA-12') 2W LW TW

1 1 1 2. BOOM BOOM CHI BOOM BOOM - XTC (GEFFEN) "MAYOR" "KING" "GARDEN" "SCARECROW" "DADDY" "SKELETONS" TOM TOM CLUB (SIRE/REPRISE) 4 2 2 ROBYN HITCHCOCK 'N' THE EGYPTIANS (A&M) "WASPS" "DEVILS" "EYES" "KNIFE" 2 3 3Elvis Costello (Warner Bros.) "Veronica" "Town" "Pads" "Dangle" "Gum" 3."NINETEEN FOREVER" - JOE 7 5 4 GUADALCANAL DIARY (ELEKTRA) "GOOD" "CRAZY" "MAN" "TELL" "FALLEN" "BACK" JACKSON (A&M-12") 1712 5 THE CONNELLS (TVT) "SOMETHING" "FUN" "HEY" "HEAD" 5 6 6 Fine Young Cannibals (IRS/MCA) "Good" "Crazy" "Man" "Tell" "Fallen" "Back" 4."PUT DOWN THE GUN" - PETER 3 4 7The Replacements (Sire/Reprise) "Be" "Talent" "Earth" "Anywhere" "Asking" CASE (GEFFEN-12") 18 81 8 fIREHOSE (SST) "TIME" "WHISPERIN""'80'S""IF'N" 16 13 9 INDIGO GIRLS (EPIC) "KID" "CLOSE" "TRUE" 5.MYSTERY ROAD - DRIVIN' N' 23 1710 CRYIN' (ISLAND) IDEWINDERS (MAMMOTH/RCA) "WITCHDOCTOR" "SOLITARY" "WHAT' "CIGARETTE" 8 10 11 Throwing Muses (Sire) "Dizzy" 'Roof" "Fall" "Be" "Dragonhead" 9 9!12 Morrissey (Sire/Reprise-12") "Playboys" "Lucky" "Bones" TOP TIP 15 1513 DE LA SOUL (TOMMY BOY) "JENIFA" "MAGIC" "KNOW" THE CULT 11 11 14 New Order (Owest) "Round" "Love" "Run" "All" "Disco" "Fine" "FIRE WOMEN' 48 15 PIXIES (4 A D/ELEKTRA-12") "MONKEY" (SIRE/REPRISE-12") 6 7 16Lou Reed (Sire) "Whale" "Dirty" "Time" "Strawman" "Good" "Faith" 2720 17 CATERWAUL (IRS/MCA) "WOLF" "HEAR" "DIZZY" "REST' An Alternative inferno that should 13 18 18 Thelonious Monster (Relativity) 'What" "Hagar" "Lover" "Colorblind" be one of 1989's biggest . 38 28 19 NEVILLE BROTHERS (A&M) "YELLOW" "FIRE" "SISTER" "VOODOO" "WILD" 36 20 HOUSE OF FREAKS (RHINO) "SUN" 21THE CULT (SIRE/REPRISE-12") "FIRE" RECORD TO WATCH 1414 22 The Proclaimers (Chrysalis) ''500'' "Met" "Way" "Jean" "Cap" 292323 THE BUCK PETS (ISLAND) "MURDER" "IRON" "INAMORATA-PERFECT' 222224Fire Town (Atlantic) "Good" "Shadows" "Miles" 41 25 NEW MODEL ARMY (CAPITOL) "STUPID" "225" "FAMILY" "WORLD" "VAGABOND" 1219 26 Violent Femmes (Slash/Warner Bros.) "Fat" "World" "Fool' 33 27 27 YELLO (MERCURY) "TIED" "LYING" "RACE" 29 28 SANDMEN (A&M) "HOUSE" "500" "HATE" "HEART'"ANGRY" 50 29 XYMOX (WING/POLYGRAM-12") "OBSESSION" 373030 GRAHAM PARKER (RCA) "SOUL" "WHITE" "LUNCH" "PROTECTION" 31 31 WASHINGTON SQUARES (GOLD CASTLE) "KNOWS" 3933 32 MY BLOODY VALENTINE (RELATIVITY) "FEED" "SNOW" "KISS" "BREATH" 4433 LIVE SKULL (CAROLINE) "SAW" "DEMON" "CALLED" "HOUSE" "SAFE" PETER CASE 1016 "PUT DOWN THAT GUN" 34 Wonderstuff (Polydor) "Give" "Money" "Wish" "Unbearable" '13th'' (GEFFEN-12") 35 DRIVIN' N' CRYIN' (ISLAND) "BLUE" "STRANGE" "TOY" "HELL" "HOUSE" 4537 36 FLAMING LIPS (RESTLESS) "REDNECK" "DRUG" "RIGHT' Unsung hero is finally getting the 45 37 DEPECHE MODE (MUTE/SIRE) "COUNTS" "STRANGELOVE" "RUMORS" ''SHAKE" "BLACK" attention he's long deserved. 3435 38 REM (Warner Bros.) "Inside" "Stand" "World" "Everything" 26 26 39 Miracle Legion (Rough Trade) "Ladies" "Better' "Old" IMPORT INDIE 40 HAPPY MONDAYS (ELEKTRA) "WROTE" "COUNTRY" "BRAINDEAD" "LAZY" 1921 41 Thrashing Doves (A&M) "Angel" "Reprobate's" "Deadly" "Lorelei" DHARMA BUMS 3138 42 Love Tractor (DB) "Broke" "Venus" "Wave" "Mess" (PO PLLAMA/FRONTIER) 43 (COLUMBIA) "OVER" "VOODOO" "DRIVE" "TIMEYARD" 2525 KEITH LeBLANC (ENIGMA) 44 Tommy Keene (Geffen) "Car" "Happy" "BUT" 4747 45 GAYE BYKERS ON ACID (CAROLINE) "HOT' "IS" LOOP (ROUGH TRADE) "BLACK" 21 40 46Full Fathom Five (Link) "Hour" "Fou r" "Smoke" "Paingiver" BEL CANTO (NETTWERK) 47 GOVERNMENT ISSUE (GIANT) "STUDIO" "BLANK" 48 YO LA TENGO (COYOTE) "BARNABY" FRONT LINE ASSEMBLY 2024 49 Easterhouse (Columbia) "Come" "Redbird" "Stay" (WAX TRAX) "TENSION" GOO GOO DOLLS 50 NIXON & ROPER (ENIGMA -EP) "KING" (ENIGMA/DEATH) "OUT LEGENDARY PINK D. (WAX TRAX) "MANIAC" CH#RTBOUND BLACK SUN ENSEMBLE (RECKLESS) 'CORNERSTONE" CURE (ELEKTRA-12") "FASCINATION" JOE JACKSON (A&M) "NINETEEN" RUN WESTY RUN (SST) "MOP" GREEN ON RED (RESTLESS) "KEITH" PETER CASE (GEFFEN-12") "GUN" ...THRILL KILL KULT TIM FINN (CAPITOL) "CRESCENDO" SARA McLACHLAN (ARISTA) "VOX" (WAX TRAX) "DEVIL" TOM TOM CLUB (SIRE/REPRISE) "SUBOCEANA" BONNIE RAITT (CAPITOL) "THING" ditor: Peter Standish Dropped: #32 L.Lovett, #34 Reivers, #39 He Said #42 B.Cockburn,#43 Love & Rockets, #46 B.Ritchie, #49 P.Turner. 44 theGAVIN REPORT/April7, 1989 E. 81111E

April 11 Nashville, TN 12 New York, NY 13 Washington, DC 15 Neptune, NJ 16 Albany, NY 18 New York, NY 20 Boston, MA 23 Madison, WI 24 Minneapolis, MN 26 Boulder, CO mammoth

TKFAT HFK 4411.4>4>4110. TIDTO THE TRACKS

April 14 Saratoga Springs, NY 15 Baltimore, MD 16 Harrisburg, VA 17 Montclair, NJ 18 Worchester, MA 20 Hershey, PA 21 Pittsburgh, PA 22 Lexington, VA 23 Norfolk, VA

Music ©1989 BMG Music Tmk(s)Registered Marca(s) Registrada(s) RCA Corporation, except BMG logo and Novus logo TMs BMG MUSIC WITH TUSKS

A PICTURE MADE DASH RIP ROCK

DOWNSIDERS

SIDEWINDERS mamm R E C 0 D 5 W. HARGETT STREET 4TH FLOOR RALEIGH, NC 27601 (919)834-5977

featuring

"It's All OverNow'5withDr. Joh DEBUTS 43* GAVIN ALTERNATIVE CHART

IF YOU DON'TTHINK THISRECORD IS ALTERNATIVE JUST ASK...

KCMU KCMW KGNU KMSA

KRRC `` KSUN KUOI KUT WBTY WCCR WCDB WDPS WFMU WGTB WRTC WRUW WSYC WTUL WVCW KFJC WTSR KCPR WWVU WXYC WYC E WRAS WXRT KUSF WDST WRSI WNCS WKX WMDK WKXL WDET KFMU KABL KBLE KTAO KZYR KOTR KVRE AND PETER STANDIS INSIDEALTERNATIVE RADIO

CONTINUED FROM PAGE 43 attitude changing. Back over in the NL New Diane Rufer, Peter Standish, Josh Rosenthal, York and L.A. are such easy targets. Give the Joe lanello ("Matt Williams will be big"), bust edge to the Mets for Robbie Fung, Robbie Fung and Jackie Tesman. Tim Zeigler ("Strawberry and Hernandez will be fight- and Gary Downs like the Expos, while Dave ing again"), Tim Hyde, Andy Miller, Brian Gottlieb thinks this is the year for the Pirates. Davis, Marcia Woytaszek, Ann Delisi, Dave Single predictions include: Tim Hyde for the Gottlieb, Mike Thomas and myself. The St. Louis Cardinals, Steve Balcom for the San Dodgers are firmly disliked by Kent Z., Diane Diego Padres, Andy Miller for the Atlanta Rufer, Bill Evans, Jack Isquith, Jackie Tes- Braves, Glen Boothe for the Houston Astros. man and Gary Downs (Hey you're in L.A.!). The Cincinnati Reds have two loyal believ- Those additions to the Padres are all a bunch ers in David (Remember the Bengals) Beran of hype according to Tim Zeigler, John Rosen- and Brian Davis. Big Busts and Disappoint- felder, Keith Z. and Mark Kates. Harry Levy ments? The majority feel that the combina- doesn't agree with Dave Gottlieb about the tion of Dallas Green and George will be Pirates and the Cardinals are out of it from about as successful as that oil tanker inAlaska. the start if Josh Rosenthal and Sean Coakley Yankee bashers include John Sigler, Tim are right (Hear that Andy Allen?). The As- Hyde, Bill Evans, Rich Robinson, Gary tros divsion championship i5 .n lunar orbit Downs, Mike Mena, Robbie Fung, Marcia according to Rich Robinson, and unless Don Woytaszek, Mark Kates, Joe Ianello, Mike Zimmer comes out of retirement to play, Thomas, Harry Levy and me. You may have Mike Mena figures the Cubs are through (see noticed a pattern of Red Sox or Mets fans if Lin Brehmer takes your calls anymore!). listed there. Ann Delisi, Brian Davis andThese bettors won't put their money on Josh Rosenthal feel that the Red Sox will fold, Cincinnati: Phil Manning ('Will lose first 15 while Jackie Tesman and Tim Zeigler feelof 20 games"-and he lives there!), Joe Ia- that the A's will suffer a let -down this year. nello, John Souchack and John Sigler. Dave Dave Gottlieb sees the Royals dumping andMills sees the Giants in the cellar. Player pro- Dave Mills thinks the Twins will suffocate injections? Sue McAulley-Mushroom Records the Metrodome. Keith Z. and Andy Millerin Australia phoned to say she thinks Dave believe that Detroit stands a better chance ofRighetti will bounce back to have a career winning the Stanley Cup than the pennant. season. Good one on you Sue! Jack Isquith Kent Z., John Souchack and Sean Coakleylooks into crystal ball and sees Wade Boggs don't buy that story about the Blue Jayshitting under .300.

What do all these bands have in common? Apollo Smile Toni Childs The Cure Happy Mondays The Pogues Raheem The Royal Court Of China Soul Asylum Am

zz;), Soundgarden ECOR_S the GAVIN REPORT PERSONAL PICKS SINGLES by Dave Sholin EDDIE MONEY - Let Me In (Columbia) picked this song byJohnny Clegg's old group From the ear -catching chant skillfully woven JULUKA. This version is even hotter, and it's throughout the song, to its danceable beat, now part of the "Rain Man" soundtrack. Eddie offers up a totally delectable treat Those who have seen him perform testify that's impossible to resist. No surprise this is that Johnny is one of the most exciting acts in a track that had a lot of folks talking from the the world today and it's impossible to imag- moment the album was released. ine this inventive tune getting by on the air unnoticed. SIREN -Allls Forgiven (Mercury/PolyGram) XTC - The Mayor Of Simpleton (Geffen) A foursome from Chicago put plenty of There's book learnin' and there's street muscle into a melodic rocker that features a smarts, but a degree can't instill emotion. choirlike chorus. The album is stickered with This cleverly written, tight production is the a mention that notes it's "the first entire rock lead track from an album that's been number album recorded without tape." Instead the JOHNNY CLEGG & SAVU_KA - one on the Alternative chart since March LP was digitally recorded right onto discs, Scatterlings Of Africa (Capitol) 10th!! Andy Partridge and company seem using the new synclaviar tapeless recording Hard to believe it was seven years ago I poised to crack Top 40 this time around. studio. Technology triumphs once again. ALBUMS by Ron Fell PHOEBE SNOW- Something Real (Elektra) BIRTHDAYS As with Spring's renewal of life, Phoebe's Compiled by Diane Rufer musical career has emerged from the bitter Our Best Wishes and HAPPY BIRTHDAY To: winter chill of personal crisis to blossom into Rick Roberts, WIAL-Eau Claire, WI 4/9 radiant full color. The songs of Something Carl Perkins, Dave Innis (Restless Heart), Margo Smith 4/9 Real, though heartfelt, are generic songs of Clark Novak, KKOS/FM-Carlsbad, CA 4/10 romance-the peaks and pits of love's to- Ken Boehm, WRDB-Reedsburg, WI 4/10 pography, not real life docudramas. Her Tom Aldrich, KVDB-Sioux City, IA 4/10 Yellow Brick road to Oz is full of if's and Jon Holiday, G98 -Portland, ME 4/10 maybe's. Having seen and experienced yes- Brian Setzer (Stray Cats) 4/10 terday, she's gonna deal with today and Ric Lippincott, Z95 -Chicago, IL 4/11 tomorrow-a theme best represented in the Stacie Sommers, WZYQ/FM-Frederick, MD 4/11 album's lead single, IF I CAN JUST GET Stewart Adamson (Big Country), Chris Difford (Squeeze) 4/11 THROUGH THE NIGHT, a song with an ex- Skip Phillips, WWIT-Canton, NC 4/12 traordinary emotional tension which some Pat Travers, Herbie Hancock, Lionel Hampton 4/12 would call soul. Other tracks of special merit Lisa Smith, The Gavin Report 4/13 run the gamut of jazz, pop and rock. The title Joel Muller, KROW-Reno, NV 4/13 track, SOMETHING REAL, is a delicate, jazzy David Leeds, KOJM-Havre, MT 4/13 blues song which attempts to make the in- Mikki Spencer, WKIE-Richmond, VA 4/13 tangible tolerable. MR. WONDERING may Sharon White, RCA Records 4/13 have the LP's best groove to it and Phoebe Al Green, Peabo Bryson 4/13 "sells" it on the backend. Her command of Bill Anthony, WKMI-Kalamazoo, MI 4/14 multiple octaves is best heard on WE MIGHT Craig Keast, KKRL/FM-Carroll, IA 4/14 NEVER FEEL THIS WAY AGAIN. Further Ritchie Blackmore, Loretta Lynn, Roy Clark 4/14 on down the road you'll hear her groovin' Betty Hollars, The Gavin Report 4/15 with a track called SOOTHIN' and later still, John Gatlin, WKNZ-Collins, MS 4/15 rockin' at heart attack pace on a Stone cold Brett Richards, WCOD-Hyannis, MA 4/15 track, CARDIAC ARREST. Phoebe's back at Dave Edmunds 4/15 last and better than ever!! Our Belated Birthday Wishes To: Gregg Feldman, Arista Records 4/3 BIRTHS Our CONGRATULATIONS to CHRIS BAILEY, Program Director of WJMH- Greensboro, NC, and his wife, CONNIE, on the birth of their first child, son, KEVIN EARL. Born April 3rd, weighing 6 lbs. 11 oz. ...CONGRATULATIONS to TIM MOORE, Program Director/Air Talent of WKSQ-Bangor, ME, and his wife, PEGGY, on the birth of their son, JOHN PATRICK. Born March 10th, weighing 10 lbs. 9 oz. WEDDINGS Our WEDDING BELLS are ringing on APRIL 15th for JACK SILVER, Co -Producer of the Rick Dees morning show, and his bride, KAREN SOBEL, National Singles Promotion/Videofor Geffen Records. CONGRATULATIONS andBest Wishes to Jack and Karen. 48 the GAVIN REPORT/April 7,1989 YO F SI P THE FIRS. SINGLE F M

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