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Ramon Uribe, Team Elmhurst Soccer Club David Jacobson, Positive Coaching Alliance 630-337-3218 650-354-0903 [email protected] [email protected]

FOR IMMEDIATE RELEASE

TEAM ELMHURST SOCCER CLUB PARTNERS WITH POSITIVE COACHING ALLIANCE Focuses on winning and life lessons for youth athletes

February 4, 2008, Elmhurst, Illinois – Team Elmhurst Soccer Club (TESC) has established a partnership with Positive Coaching Alliance (PCA) to ensure a positive, character-building experience for all youth athletes in TESC programs. PCA (www.PositiveCoach.org), a Stanford University-based non-profit organization, conducts workshops for coaches, organizational leaders, and parents involved in schools and sports organizations serving five-to-18-year-old athletes. PCA also provides workshops for high school athletes.

“Working with hundreds of youth sports organizations around the , PCA has developed practical tools and guidelines to help youth athletes, their coaches and parents get the most out of sports,” said TESC President Mike Tooley. “We recognize the tremendous opportunity for character-building sports offers for today’s youth, so we are embracing PCA’s Double-Goal CoachTM model, where winning is one goal and teaching life lessons is the second, more-important goal.”

“We are delighted to partner with Team Elmhurst Soccer Club,” said PCA Executive Director Jim Thompson. “Together, we’ll strive to help their youth athletes take a positive approach to pursuing victories in athletic competition and in life.”

The workshops are scheduled to begin March 10, 2008. For information about the dates and locations, please contact Ramon Uribe ([email protected]).

About Positive Coaching Alliance Founded as a non-profit within the Stanford University Athletic Department in 1998, PCA has the mission of “transforming youth sports so sports can transform youth.” To that end, PCA has conducted roughly 5,000 live group workshops nationwide for more than 200,000 youth sports leaders, coaches, parents and athletes. Workshop attendees have helped create a positive, character-building youth sports environment for more than 2.2 million youth athletes.

PCA trains Double-Goal Coaches®, whose first goal is winning, and whose second, more-important goal is teaching life lessons through sports. This coaching method takes its name from “The Double-Goal Coach,” a book by PCA Founder and Executive Director Jim Thompson.

PCA’s partnership network includes more than 1,100 youth sports organizations, cities and schools. In 2008, PCA will conduct roughly 1,500 live, group workshops across the U.S., while assisting thousands of other individuals via online workshops at www.PositiveCoach.org.

PCA has the support of elite coaches and athletes including as PCA National Spokesperson. Our National Advisory Board comprises luminaries from the worlds of academia, business and sports. Some of the PCA National Advisory Board members include NBA and NCAA Champion Coach , former senator , NFL Hall of Fame Member Ronnie Lott, Olympic Gold Medalist in Swimming Summer Sanders, University of North Carolina Men's Retired Head Coach , Cy Young winner Barry Zito, and Kansas City Chiefs Head Coach Herm Edwards.

About Team Elmhurst Soccer Club Team Elmhurst Soccer Club (TESC) is a non-profit organization whose mission is to provide a professional, safe and positive environment in the process of developing talented youth players capable of competing at the highest levels of competitive youth soccer in the Illinois Youth Soccer Association (IYSA) leagues.

We seek to provide an equal opportunity for all soccer players to participate in a competitive environment that develops a player's skills, knowledge and appreciation for the game of soccer by incorporating the best training, structure and development through positive coaching.

Through experiences derived from playing competitive soccer, we strive to help players mature as people and will encourage the development of important life skills such as good sportsmanship, teamwork, goal setting and fair play.

For more information about Team Elmhurst Soccer Club, please visit www.elmhurstsoccer.com.

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