2 0 1 0 Year in Review New Online Coach, Parent and Athlete Courses a Huge Hit AAU Mandates Double-Goal Coach® Training for All 50,000 Coaches PCA Trains 45,000 Coaches and Officials for Texas Schools Full-Scale Chicago Office Launched Triple-Impact Competitor™ Scholarship Program Expands Elevating PCA’s Game ooking back on PCA’s amazing 2010, I think las, Sacramento and Chicago, PCA elevated its of the book I just finished – Elevating Your game in 2010. LGame: Becoming a Triple-Impact Competitor What made it possible? (All quotes from – which addresses the question: Elevating Your Game.) How do athletes elevate their game when it matters most? • Effort as a Habit: “A Triple-Impact Competi- tor understands that setbacks are inevitable and From epic partnerships with the Amateur responds to them with renewed effort. He or she Athletic Union and Texas’ University Interscho- understands that success comes from effort over lastic League to the wonderful reception given time.” For the last 11 years PCA staff, board our new online courses, from the growth of our members, trainers and supporters have made ef- national Double-Goal Coach Awards and Triple- fort a habit! Impact Competitor Scholarships to our new model of local expansion now in place in Houston, Dal- • Teachable Spirit: “Having a Teachable Spirit is like being a sponge. A Triple-Impact Com- petitor is sponge-like, hungry to learn, con- stantly on the lookout for ideas, tools, any- thing that will make him or her better.” I once thought the first chapter of the PCA story was “getting smart” (followed by “building in- frastructure” and “going to scale”). I now From epic partnerships with the AAU and Texas’ UIL to the wonderful reception given our new on-line courses, from the growth of our national Double-Goal Coach Awards and Triple-Impact Competitor Scholarships to our new model of local expansion now in place in Houston, Dallas, Sacramento and Chicago, PCA elevated its game in 2010. Thanks to the PCA National Advisory Board Members pictured below and listed at right. Phil Jackson Jennifer Azzi Dusty Baker Shane Battier Bill Bradley Julie Foudy PCA National NCAA Manager, NBA Star and past Former US Sena- US Women’s Spokesperson; Champion and Cincinnati Reds NCAA Basketball tor; two-time NBA National Soccer Team Head Coach, Olympic Basketball Player of the Year champion; Captain Captain, World Cup Los Angeles Lakers Gold Medalist of 1964 gold-medal Champion, and winning US Olympic Olympic Gold basketball team Medalist 2 | Positive Coaching Alliance | MOMENT UM PCA’s National Advisory Board Brad Ausmus Jennifer Azzi Dusty Baker Cover photo: The team from PCA Partner West University Albert Bandura Little League (Houston) celebrates its 2009 Little League Shane Battier Senior League Baseball World Series Championship; the Ruthie Bolton Bill Bradley coaches who led the team received 2010 Double-Goal Brenda Bredemeier Coach Awards Presented by Liberty Mutual Insurance. Larry Brown Frank Broyles Doug Burgum realize the getting-smart phase never ends! And • Impact: “My friend, Leo Linbeck III, once Bill Campbell Nadia Comaneci “being willing to play the fool” is key because told me, ‘There are no easy jobs with big im- Kevin Compton when you are learning, you often look foolish. pact. If you want a stress-free life, recognize Bart Conner you probably won’t have much impact.’” No Rob Cornilles • Mistakes: “You can never be your best if you Mihaly Csikszentmihalyi worries here! Working to get PCA to the Tip- William Damon fear mistakes. If you are afraid of making mis- Rick Davis ping Point is fun, challenging and, yes, stressful! takes, you will play tentatively, and tentative Seth Davis But we are having an impact, which makes it all Donna de Varona players usually get beat.” We at PCA are try- Tony Dorsett worthwhile! ing to do something that’s never been done and Joan Duda Tony Dungy realize it’s not going to be easy – that mistakes • Appreciate: “Life goes by quickly so make Carol Dweck are going to happen. It seems like I am flush- Mark Edmunds time to appreciate the daily joys of life.” One Herm Edwards ing mistakes several times a day! But we are not of the greatest aspects of being the Executive Joe Ehrmann playing tentatively. We are taking our best shot! Joy Fawcett Director of PCA is getting to know so many Susan Ford wonderful people who make up the PCA move- Julie Foudy • Leadership for Everyone: “…in high-per- Howard Gardner forming teams, everyone acts to move the team ment. Thank you, and know that I appreciate Jim Gibbons your support and friendship. Daniel Gould forward…An emotional commitment to your Dick Gould team’s success qualifies you to play a leader- Tony Granato Daniel Grossman ship role….” PCA is lucky to have thousands Peter Harris of change agents who spread the PCA move- Dan Hawkins Chip Heath ment in their communities and networks. We’d Phil Jackson be nowhere without you all! June Jones Steve Kerr Jerry Kindall Alexi Lalas From epic partnerships with the AAU and Texas’ UIL to the wonderful reception given our Richard Lapchick Ted Leland Leo Linbeck III new on-line courses, from the growth of our national Double-Goal Coach Awards and Donna Lopiano Ronnie Lott Triple-Impact Competitor Scholarships to our new model of local expansion now Barry Mano Steve Mariucci in place in Houston, Dallas, Sacramento and Chicago, PCA elevated its game in 2010. Mike McCaffery George McCown Chris Moore Rebecca Morgan Mark Murphy Donna Orender Noel Perry Charles Phillips William Pollack Jerry Porras Ken Ravizza Claudio Reyna Dr. Dot Richardson Doc Rivers Ted Robinson Dave Roux Chris Salvaterra Summer Sanders Lee Shulman Dean Smith Steve Smith Leigh Steinberg Mark Murphy Doc Rivers Summer Sanders Dean Smith Steve Young Kerri Strug President and NBA Champion Olympic Head Coach (ret.), Super Bowl Kathinka Tunney Gene Washington CEO, Green Bay Head Coach, Swimming Gold University of Champion and David Weekley Packers Boston Celtics Medalist North Carolina Hall of Fame Doug Wilson Men’s Basketball Quarterback, San Steve Young Francisco 49ers Barry Zito (partial list) Positive Coaching Alliance | MOMENT UM | 3 CA had a huge surge in momentum in ear- ly 2010 thanks to Bob Graham and David PWeekley. Funding from these Houston-based philanthropists enabled the revision of PCA’s Double-Goal Coach Online Course, which in turn provided a template for expanding PCA’s online course offerings to now include: n Double-Goal Coach: Coaching for Winning and Life Lessons n Second-Goal Parent®: Developing Winners Through Sports A screen from the Double-Goal Coach course. n Triple-Impact Competitor: A Leadership Workshop for Athletes l Los Angeles Lakers Coach Phil Jackson n Double-Goal Coach II: l Boston Celtics Coach Doc Rivers Culture, Practice and Games l Olympic Gold Medal Swimmer n Double-Goal Coach: Summer Sanders. Developing Triple-Impact Competitors “The videos of our National Advisory Board The online courses clear the path for youth members are so engaging and applicable,” says sports leaders, coaches, parents and high school PCA Director of Product Management Courtney student-athletes to avail themselves of PCA train- Pollack, who oversees online course production. “Course users can immediately implement tips from the pro’s into the youth sports environment. New Online Courses Learning PCA principles from the best in the busi- ness makes it even likelier that course users put A Huge Hit our principles into practice.” Other features of the course include interac- ing. “Our online courses are critical to the contin- tive games that help users better absorb and acti- ued expansion of the PCA Movement,” says PCA vate core PCA principles, as well as video of coach- Founder and Executive Director Jim Thompson. es using PCA techniques in practices and games. “This is a game-changer. We now offer on- Anonymous feedback from users, which line courses for coaches, parents and athletes. That is requested before they exit the online courses, helps our school and youth sports organization includes: “Theory is nice, but most coaches will “Theory is nice, partners use our systems-based approach of get- gravitate to the SPECIFIC examples and tech- but most coaches ting everyone onto the same page, even if some niques that are provided in the content. As a stu- people can’t attend a live PCA workshop.” will gravitate to the dent of psychology, I enjoy/appreciate the content behind the course. But as a pragmatic business SPECIFIC examples Most appealing to the tens of thousands of users flocking to the courses are videos featuring person, it’s the literal examples of techniques that and techniques advice from such PCA National Advisory Board are most useful to the coaches this course targets. that are provided Members as: This course does a nice job of balancing both!” in the content. l Cincinnati Reds Manager Dusty Baker Thompson credits the course’s benefactors: This course does “I’m grateful to Bob Graham and David Weekley, l NBA star and past NCAA Basketball Player of a nice job of who made these new, improved courses possible. the Year Shane Battier balancing both!” Their financial support and their involvement and l Stanford University Professor and author of ideas are fueling unprecedented growth of our PCA online course user Mindset, Carol Dweck training and our movement.” l Herm Edwards Former NFL Head Coach Video-based descriptions of each online course l Former NFL star Joe Ehrmann appear at www.positivecoach.org/demos.aspx. l Former U.S. Women’s National Soccer Team star Julie Foudy 4 | Positive Coaching Alliance | MOMENT UM AAU Mandates Double-Goal Coach Training for All 50,000 Coaches mateur Athletic Union (AAU) in 2010 be- simply couldn’t have happened without the Acame the first national sports organiza- support of the Bechtel Family Foundation.” tion to require all its coaches to obtain PCA Adds Laurie Dachs, President of The Double-Goal Coach training and certification.