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9 7 4 3

A SPECIALALL-DIGITAL ISSUEMarch 2018 SupplySide East WHAT’S TABLE Exhibitor News&HotProducts SupplySide EastPresentation Theater Top Trends Viewpoint OF CONTENTS

HOT 2 at at It’s All Hot at SupplySide East

As we prepare for our 20th East Coast SupplySide event, the team at Informa Exhibitions is excited to showcase a few of the top trends affecting the market and some of what you’ll see at this year’s show in this “What’s Hot” Digital Magazine. While our event has moved up and down the Eastern Seaboard over the past two decades, what hasn’t changed is our dedication to bringing you the opportunity to connect with suppliers and service providers that are offering solutions that can drive your business forward.

Our top trends illustrate the importance of staying abreast of industry happenings and the impact they have on the business landscape. Certainly, legal and regulatory considerations are top of mind, whether we’re talking about selective androgen receptor modulators (SARMs) in the sports space, or the continued confusion around new dietary ingredients (NDIs) and the appropriate steps to take when bringing a new ingredient to market—or including one in your finished product. We’ll go further in-depth on these issues withpresentations at SupplySide East by attorneys Rick VIEWPOINT Collins and Marc Ullman, respectively. In addition, the topic of transparency in the supply chain has been a focus for us at Natural Products INSIDER and will be addressed by Scott Steinford in our SupplySide East Presentation Theater.

But the top draw at SupplySide East is our Expo Hall, which is sold out this year and will include more than 250 exhibiting companies showcasing ingredients from basic nutrients and premixes to botanicals and specialty compounds. You’ll find clean label formulation solutions and the latest offerings that can set your new launch apart. This What’s Hot issue includes information on some of the new ingredients that exhibitors will be presenting at this year’s event; you’ll find more details at east.supplysideshow.com with a full list and floor plan of exhibitors, as well as information on sponsored presentations focused on ingredients and solutions.

We hope you’ll join us April 10 and 11 in Secaucus, New Jersey, as SupplySide East returns to the Northeast. And if you’re looking for more insights, be sure to visit INSIDER and sign up for our enewsletter to continue your business information journey. +

Best regards,

Heather Granato Vice President, Content @HeatherGranato

3 What’s Hot in the INDUSTRY

Vol. 22, No. 6 2017 November/December .com naturalproductsinsider US$20.75

The nutraceutical industry never has a dull moment, with research studies supporting the health benefits (or not) of nutritional ingredients, government

Vol. 23, No. 1 agencies and attorneys on a national and state level determining the level of PLUS January/February 2018

TRUMP Anti-Inflammatory naturalproductsinsider.com Ingredients US$20.75 ADMINISTRATION Year Mental Performance in on First for Sports Nutrition Closes Dairy Vol. 23, No. 2 compliance and debating the right level of regulatory oversight, and market Trends Will supplement arcindustry/pril 2018 seize opportunity for regulatorynaturalproductsinsider reform?.com US$20.75 APRIL 10 & 11 2018 Meadowlands Exposition Center trends illustrating the potential for new products and target demographics. Secaucus, NJ Organic Food & Beverage east.supplysideshow.com For more than 20 years, Natural Products INSIDER has been the go-to Trade Show SR ut not roen Marketing PLUS resource for information that impacts your business decisions. Taking a look Energy for Executing a successful in-person event Sports Nutrition Protein in Foods and Beverages Best Practices in Contract Manufacturing at the top content driving engagement reveals some key issues affecting

APRIL 10 & 11 the market. Meadowlands Exposition Center Secaucus, NJ east.supplysideshow.com PLUS Proiotic APRIL 10 & 11 esearc Meadowlands Exposition Center Sorts trition ecover Secaucus, NJ ndstry east.supplysideshow.com Coaoration

GMP Compliance Seeking Insight Into TOP TRENDS Compliance with federal GMPs (good manufacturing Controversial Ingredients practices) is a requirement for all companies operating 1 2 For an industry that continues to be painted by some in the industry. Unfortunately, FDA continues to find as “snake oil,” the ongoing focus on ingredients in the grey deficiencies in its inspections of manufacturing firms in the (or sometimes not so grey) regulatory area isn’t surprising. supplement space. Josh Long, legal and regulatory editor, FDA and industry have struggled with navigating a range of explored the latest reports around GMP compliance in a controversial ingredients. Cannabidiol (CBD) is the highest- two-part piece on INSIDER. The first part focused on profile currently, as regulatory agencies from coast to coast try compliance data from FDA for the fiscal year 2017, with to navigate the murky waters. INSIDER offered an overview of commentary from agency officials regarding their continued CBD’s status in the United States, and then went in-depth concerns around the rate of non-compliance and the most looking at the state of CBD in Indiana, as the attorney general common deficiencies. The second part honed and retail stores take their positions on opposite sides of the in on industry responses, and suggestions for issue. Kratom has also been in the spotlight, as FDA has for the path forward, noting that many issues years objected to its marketing as a dietary ingredient and identified by FDA during cGMP inspections more recently issued a warning suggesting it was connected may not require technical expertise and vast to a salmonella outbreak. And selective androgen receptor investments in quality control (QC) procedures. modulators (SARMs) have attracted attention from industry and FDA, leading both sides to focus on issues of adulteration in the sports market.

Targeting Key Demographics the Right Way

Vol. 7, No. 28 December 2017 naturalproductsinsider.com 3 While nutritional products for certain US$20.75 consumer groups—think prenatal or for seniors—have been around for decades, the opportunities continue to get more targeted as market researchers parse Optimizing the interests of key demographics. INSIDER’s Nutrition for All Ages “Optimizing Nutrition for All Ages” Digital APRIL 10 & 11 2018 Meadowlands Exposition Center Secaucus, NJ Magazine offered insights around children’s east.supplysideshow.com

4 health (did you know supplements for teens is a US$14 million Personal Care market?), ingredients being used in healthy aging products (with top sellers being protein and ), and tips on Is Naturally Beautiful marketing age-specific ingredients to consumers. Not 5 Operating within the natural beauty space is no easy surprisingly, Millennials continue to attract attention and feat; a lack of clarity around use of the term “natural” poses demand new ways of being approached; a recent Podcast challenges to marketers, formulators and brand owners. focused on how to appeal to them with a softer message Additionally, natural ingredients can pose around health, while an Image Gallery delved into not only how challenges in formulation, as compared to to attract Millennials, but how their preferences are driving their synthetic counterparts. At SupplySide

TOP TRENDS changes in how marketers develop their own campaigns. West 2017, industry experts explored different aspects of the opportunities in the personal care market; top takeaways are available in a Slide Show. In addition, Perry Romanowski Xuesong Li of Kline & Co. spoke on a Healthy INSIDER Podcast about market drivers affecting the personal care space, and consultant Perry Romanowski joined Rachel Adams on a Podcast around Supply Chain Transparency formulation strategies in the space. Rachel Adams Consumers have driven the clean label trend as 4 they seek fewer ingredients on the label and an increasing desire to know where those ingredients come from. This places greater pressure on manufacturers and marketers to understand their own supply chains. Two Healthy INSIDER Podcasts delved into the issue of transparency in the supply chain, related to the consumer demand as well as the requirements imposed by the Food Safety Modernization Act (FSMA) that apply to foods and supplements. In addition, a Slide Show from SupplySide West looks at the specific issues related to developing clean label supplements, from ingredient sourcing to appropriate marketing and consumer messaging.

Vol. 7, No. 26 Vol. 7, No. 25 Vol. 8, No. 2 Vol. 8, No. 3 November 2017 November 2017 .com Vol. 8, No. 1 January 2018 February 2018 naturalproductsinsider .com naturalproductsinsider Vol. 8, No. 4 January 2018 naturalproductsinsider naturalproductsinsider.com .com US$20.75 US$20.75 February 2018 naturalproductsinsider.com US$20.75 US$20.75 naturalproductsinsider.com US$20.75 US$20.75 Protein SPORTS Ayurvedic PERFORMANCE: Innovation Botanicals Market’s evolution mirrors demands Enhancing Personalized Traditional Remedies for nutrition, clean label Achievements Beyond Find Modern Application and sustainability Nutrition Pearly Whites: Naturally Clean Label Customized methods, ingredients, Natural Ingredients Nutrition Ingredients formulas and self-monitoring kits tailored to to specific consumer health goals Revitalize Oral Health Boost Immunity Sustainability

APRIL 10 & 11 2018 APRIL 10 & 11 2018 APRIL 10 & 11 Meadowlands Exposition Center Meadowlands Exposition Center APRIL 10 & 11 Secaucus, NJ Secaucus, NJ APRIL 10 & 11 Meadowlands Exposition Center APRIL 10 & 11 Meadowlands Exposition Center Secaucus, NJ east.supplysideshow.com east.supplysideshow.com Meadowlands Exposition Center Secaucus, NJ Meadowlands Exposition Center Secaucus, NJ east.supplysideshow.com Secaucus, NJ east.supplysideshow.com east.supplysideshow.com east.supplysideshow.com

5 Secaucus, NJ Meadowlands Exposition Center April 10-11, 2018

WE THINK YOU SHOULD BE AT SUPPLYSIDE EAST 2018. WHY?

WHY? 250+ SUPPLIERS, 2 FULL DAYS, AND ENDLESS OPPORTUNITIES SAYS IT ALL.

REGISTER AT EAST.SUPPLYSIDESHOW.COM SUPPLYSIDE EAST Presentation Theater

This year’s SupplySide East offers two days of short presentations, designed to offer insights on new ingredients, industry trends and guidance for business strategy. They include both sponsored sessions by exhibitors and informational talks developed in conjunction with the INSIDER content team.

Sponsored Sessions

Bio Burden Reduction: Keeping It Safe, Trending Ingredients Effective & Flavorful in the Nutritional Market Tuesday, April 10, 11:30am to 11:50am Tuesday, April 10, 2:30pm to 2:50pm Sponsored by Sponsored by

#AmazingCollagen and Sports Nutrition: Raw Material Verification—Identification

PRESENTATION THEATER PRESENTATION Flexible, Mobile and Stronger—Longer Considerations for Tuesday, April 10, Noon to 12:20pm and Botanical Ingredients Sponsored by Wednesday, April 11, Noon to 12:20pm Sponsored by SupplySide Connect Ingredient and Services Directory Demo SupplySide Connect Ingredient Tuesday, April 10, 12:30pm to 12:50pm and Services Directory Demo Sponsored by Wednesday, April 11, 12:30pm to 12:50pm Sponsored by Choosing the Best Ingredient for Your Finished Product Answer Today’s High Sugar Reduction Tuesday, April 10, 1pm to 1:20pm and Clean Label Concerns With 3rd Sponsored by Generation Stevia Wednesday, April 11, 1pm to 1:20pm Sponsored by First-to-Market Nephure™ Pioneers Oxalate Reduction Tuesday, April 10, 1:30pm to 2:20pm Sponsored by

7 Informational Talks Related Content Demonstrating Trust as an Ingredient Supplier Healthy INSIDER Podcast: Going ‘Inside the Bottle’ Tuesday, April 10, 3pm to 3:20pm Stakeholders from across the supplement supply chain are Presented by Scott Steinford, Managing Partner, joining together to promote the importance of quality and Trust Transparency Consulting transparency in the industry. In this edition of the Healthy INSIDER Podcast, Heather Granato, vice president of content in Informa’s Global Health & Nutrition Network, speaks with Jessica 25 Years After DSHEA & the NDI Rubino, senior content marketing director at New Hope, and

PRESENTATION THEATER PRESENTATION Process Is Still Broken Scott Steinford, the executive director of Trust Transparency Tuesday, April 10, 3:30pm to 3:50pm Consulting. The roles of open dialogue and content marketing— along with New Hope’s “Inside the Bottle” program—are Presented by Marc Ullman, Of Counsel, reviewed as important strategies. Rivkin Radler LLP

Self-Regulation in the Current Political Climate: The Role of FDA Issues Warning Letters on SARMs the Supplement OWL in Dietary Supplements Wednesday, April 11, 11:30am to 11:50am In this Natural Products INSIDER blog, Josh Long, legal and regulatory editor, details FDA’s stance that products Presented by Duffy MacKay, N.D., Senior Vice President, containing selective androgen receptor modulators (SARMs) Scientific & Regulatory Affairs, Council for Responsible are unapproved drugs the agency has not reviewed for Nutrition (CRN) safety and effectiveness.

Everything You Ever Wanted to Know About SARMs, but Were Afraid to Ask Wednesday, April 11, 2pm to 2:20pm SupplySide West Podcast: Former DOJ Official Presented by Rick Collins, Esq., Attorney, Weighs in on Gov. Actions Against Dietary Collins Gann McCloskey & Barry PLLC Supplement Industry In this wide-ranging podcast interview, Venable attorneys Enforcement Update: Recent Actions Michelle Jackson and Michael Blume—a former Justice Department official—weigh in on such topics as FDA by FDA and DOJ Involving the Dietary regulations under the Trump administration, a criminal Supplement Industry prosecution against USPlabs, a pending appeal over the legality of DMAA in dietary supplements, and recommendations for Wednesday, April 11, 2:30pm to 2:50pm responding to a government investigation. INSIDER legal and Presented by Michael Blume, Partner, Venable LLP regulatory editor Josh Long hosts.

8 Exhibitor News & HOT PRODUCTS

Aker BioMarine Studies Potential Algalif Discusses Quality, Safety Benefits in Triathletes and Sustainability Aker BioMarine is exploring the effects of krill oil on some of Algalif®, Icelandic producer of natural astaxanthin from the world’s most extreme athletes, those competing in the microalgae, will showcase its ingredient range and provide 2017 Norseman Xtreme Triathlon. In 2017, the “Team Pure useful tips for buyers assessing the quality, safety and Science” pilot team consisted of a diverse group—part sustainability of astaxanthin ingredients. Ingólfur Gunnarsson, professional triathlon team, part clinical field scientists—that Ph.D., head of cultivation at Algalif, will take part in a session examined the effects of krill oil omega-3s on athletic at the Exhibitor Presentation Theater on Tuesday, April 10, performance and recovery. sponsored by the company's U.S. distribution partner, AIC; and Study leader Andreas Berg Storsve, Ph.D., director of research give an exclusive Algalif presentation that day as well. and development (R&D) at Aker BioMarine, and his team used Back at the booth, Algalif and AIC will share educational Omega-3 Index testing before and after the race, finding that, information and samples of finished products containing the in general, the athletes experienced a severe drop in company’s Astalíf™ branded astaxanthin.

NEWS AND PRODUCTS (DHA) levels in the five weeks after For more information, visit booth D136 at SupplySide East. completing the contest. However, supplementation with a high dose (4 g/d) of krill oil blunted the DHA drop and significantly BatchMaster Software Offers increased the athletes’ Omega-3 Index. Business Solutions “Pilot data from the 2017 Norseman study clearly shows a drop in omega-3 levels following high-intensity exercise," BatchMaster Software offers business solutions, including a Storsve explained. "This is important because we found that food and nutraceutical manufacturing app that can be added higher omega-3 levels were associated with less illness during to a company’s current QuickBooks software. User licenses, training and better performance during the race, especially implementation and support costs can be blended together into a monthly subscription fee. Features include FDA during the cycling leg. We also found that athletes with higher compliance, BRC/SQF product traceability & recall, USDA/ omega-3 levels recovered faster after the race." Genesis integration and more. Since testing a random group of 50 athletes from 2017 As an SAP OEM partner, BatchMaster Software offers a Norseman field, the 2018 research study will enable a more specialized ERP solution, available on premise and privately in-depth, systematic study of the importance of phospholipids in the cloud, for process manufacturing customers requiring for recovery in both training and competition. an end-to-end ERP solution. “During the 2018 Norseman, we will be testing for specific BatchMaster’s professional services team helps biomarkers of inflammation and immune responses, as well customers identify their business and manufacturing as the effects of —which is a central component of objectives and requirements, and configures the best krill oil—on performance and recovery,” Storsve shared. “By solution. Experienced customer support staff in doing so, we will get a more complete understanding of the conjunction with comprehensive education services nutritional factors that help athletes optimize their ensure customers maximize their investment. performance. However, the results so far suggest that krill oil For more information, visit booth A119 at SupplySide East. can have a real impact in the world of sports.”

For more information, visit booth G132 at SupplySide East.

9 Colorcon Launches Nutra™ energy molecules and molecular chaperones are key players, as well. “Each of these components plays a role in healthy Natural Advantage Range of Coatings aging by repairing the damage done to our bodies through our everyday modern lives,” Deaton added. Colorcon Inc. launched its new Nutra™ Natural Advantage Solarplast is available as an ingredient for supplement coatings, developed specifically to meet the needs of today’s capsules, powder blends, or finished food and beverage global nutraceutical supplement manufacturers. products. Deerland’s experts will be on hand to discuss The Nutra family of formulated film coatings include the product formulation ideas. brands Nutrafinish™, Nutrapure™ and Nutrateric™, each designed to provide enhanced tablet appearance and best-in- For more information, visit booth B114 at SupplySide East. class coating productivity. Nutrafinish Coatings are specially Eirich Machines Launches formulated to offer a choice of non-synthetic or “natural” color New Lab-Size Blender options to meet the increasing consumer demands for label- Eirich Machines Inc. announced its OptimaBlend™ FPB-1P5 friendly ingredients; while Nutrafinish Moisture Protection sanitary lab mixer, the newest addition to the American Process Coatings address the industry need to improve stability and Systems family of horizontal batch mixing systems. The new enhance shelf life, particularly for hygroscopic formulations. 1.5 cubic foot sanitary lab mixer features the same fluidizing

NEWS AND PRODUCTS Existing brands Nutrapure—one of the world’s first certified mixing technology as Eirich’s larger production mixers, and its organic coatings for nutritional and dietary supplements—and versatility spans lab work, R&D and small-scale production. Nutrateric Nutritional Enteric Coating Systems are now A cost-effective alternative for blending and mixing integrated into this new nutritional platform. ingredients, the superior mixing performance of OptimaBlend, Kelly Boyer, general manager, film coatings, noted: “Nutra as well as the OptimaIIBlend™ line, can provide better results Natural Advantage coatings are supported by Colorcon’s than any ribbon, paddle, tumble, cone, IBC or V-blender. The extensive network of tablet design, technical and regulatory OptimaBlend Fluidizing Blender mechanically fluidizes the professionals to assist in developing a finished consumer health product, ensuring an efficient and gentle mixing process product with the competitive edge needed to drive business regardless of density, shape or size. growth. Our in-depth knowledge of colorant regulations, market A one-stop solution for industry and sanitary bulk solids data, design tools and technical support help speed products to processing and fine grinding, Eirich Machines offers a market in this highly competitive environment.” comprehensive range of services to support bulk powder For more information, visit booth B101 at SupplySide East. manufacturers in all phases of the product development cycle. For more information, visit booth A108 at SupplySide East. Deerland Enzymes & Probiotics Launches Anti-Aging Ingredient Deerland will feature its newly launched branded product Solarplast® at SupplySide East. Solarplast is an extract of organic dark leafy greens, which is enzymatically enhanced by a unique and proprietary manufacturing process. It utilizes the power of the chloroplasts found in dark leafy greens to provide a rich source of molecular chaperones and antioxidants, all in a naturally occurring lipid protective coating. Solarplast supports healthy aging, beauty from within and general digestive health. “The isolated chloroplasts from dark leafy greens, such as spinach, contain organelles that convert light to energy, working at a cellular level to assist in healthy aging,” explained John Deaton, Ph.D., vice president of science and technology. Its high concentration of antioxidants,

10 ESHA Presents Revolutionary Recent work at the lab has focused on meeting analysis needs for K, , bixin/norbixin, curcuminoids, Supplement Software anthocyanins, less common carotenoids, nutritional At this year’s SupplySide East, ESHA Research will showcase biomarkers and very high-resolution separations. Craft the latest enhancements to its Genesis R&D Supplement Technologies will also bring new vitamin analyses to the Formulation and Labeling Software, a program tailored Eurofins Group, including assays for hydroxylated vitamin D specifically to the needs of dietary supplement and nutritional and vitamin D metabolites in biological samples, and product manufacturers. tests for menaquinones. Experts will be on hand to demonstrate how Genesis R&D For more information, visit booth G128 at SupplySide East. Supplements merges each aspect of the supplement-creation process in a single, easy-use software solution, and to unveil The GELITA Gelatine Difference new enhancements, such as contaminant tracking and additional label layouts. GELITA® has developed a comprehensive portfolio of gelatines that provide excellent fill release performance for soft “We have tasked ourselves with monitoring consumer trends, capsules—from fast release in the stomach to slow release in manufacturer needs and federal regulations in order to the intestine, and everything in between. GELITA GELATINE is a bring the industry a platform that streamlines moving the pure protein with many functional properties that cannot be supplement product to market,” said Craig Bennett, CEO of mimicked. It is free of carbohydrate, cholesterol, fat, gluten

NEWS AND PRODUCTS ESHA Research. Show attendees will be able to demo the and allergens; it is also odor- and taste-neutral. Because the program and discuss the latest news coming out of the company’s gelatines do not react with other ingredients, they supplement software industry. can enhance and optimize a diverse range of applications, For more information, visit booth D134 at SupplySide East. from hard and soft capsules to gummies. They can support fiber, protein, vitamin and even Bioactive Collagen Peptides® Eurofins Acquires Craft Technologies Inc. enrichment, and can be tailor-made to specific applications. GELITA offers solutions across the entire release profile Eurofins Scientific, a global leader in food testing services, spectrum, whether the desire is fast and effective results announced the successful acquisition of Craft Technologies or release such as GELITA RXL R2 (analgesics), or to avoid Inc., a leading contract laboratory providing analysis of the undesirable effect of fishy burps and aftertastes, as in nutrients, vitamins, carotenoids, bioflavonoids and GELITA EC (fish oil and other omega-3 fatty acids). phytochemicals. Craft Technologies, located in Wilson, North Carolina, employs For more information, visit booth D137 at SupplySide East. a team of top scientists and technical staff serving private industry, governments and academia worldwide. The laboratory occupies more than 10,000 square feet and includes a range of instrumentation for high performance liquid chromatography (HPLC), ultra-high performance liquid chromatography (UHPLC), gas chromatography (GC), mass spectrometry (MS), spectrophotometric, fluorometric, enzyme- linked immunosorbent assays (ELISA) and clinical testing. Craft Technologies brings a broad scope of analytical services to Eurofins for products ranging from human and animal foods, dietary supplements, biological samples and tissues. Craft Technologies has a rich history of work fighting global nutrition challenges. Most recently, the laboratory received funding from the Bill and Melinda Gates Foundation to identify and test methods of collecting finger-stick blood spot samples for measuring 11 nutritional biomarkers. The goal is to apply the findings of this research in developing countries with adverse health, environmental and infrastructure conditions.

11 Gnosis Shares Benefits of SAMe, GPC Launches New Maltodextrin, Vitamin K2 Starch Cores Gnosis has more than 30 years of experience in S-Adenosyl- MALTRIN FM® maltodextrin is the newest addition to Grain methionine (SAMe) production from a selected highly Processing Corp.’s (GPC) globally marketed MALTRIN® line of productive yeast using fermentation technologies, and boasts maltodextrins. Designed to quickly melt in the mouth with no more than 10 patents on proprietary stabilization of salts and grittiness or unpleasant flavors, the fast-melting action and the production of innovative forms of oral dosage covered neutral flavor of MALTRIN FM maltodextrin make it an excellent by several granted patents and patent-pending applications. carrier of other ingredients. While SAMe is sold as a dietary ingredient, it has been studied The new maltodextrin technology provides an oral delivery for its ability to address cognitive health issues. The company vehicle for people who have difficulty swallowing tablets and noted a review of SAMe, published at the end of 2017, capsules. MALTRIN FM can be applied directly into the mouth provided a broad perspective on the role, efficacy and safety with no water, quickly dissolving to release the active of SAMe in the treatment of depression, neuropsychiatric ingredient, flavors and/or other ingredients. disorders and co-morbid medical conditions. Sharma et al. GPC is also introducing new PURE-DENT® starch cores to its considered 132 studies (115 clinical and 17 preclinical) and unique line of specialty starches. Manufactured from basic, provided evidence that oral doses of SAMe between 200 mg unmodified starch, the fine particle size cores are designed to and 3,200 mg have similar efficacy to tricyclic antidepressants NEWS AND PRODUCTS carry active ingredients, flavors, colors and other ingredients (TCAs) and selective serotonin reuptake inhibitors (SSRIs), to achieve a uniform dosage with reduced agglomeration and are superior to placebo in ameliorating depressive and higher yield. symptoms and depression and quality of life rating scales (J Clin Psychiatry. 2017 Jun;78[6]:e656-e667). The company will also be featuring peach and cherry energy chews with MALTRIN tapioca maltodextrin, which helps control In other news, Gnosis—which also produces vitamin K2 by sweetness and osmolality. The maltodextrin provides a smooth fermentation in its own EU manufacturing plant—is running an mouthfeel with a neutral flavor and is easily dispersed in high information campaign to shed light on the major quality and solids systems such as gels and chews. purity aspects companies should consider when sourcing vitamin K2. Gnosis stated the most important issues are the For more information, visit booth F120 at SupplySide East. all-trans structure (isomeric purity), the assay purity of MK7 and the impurities profile, which are connected to its biological HFI Introduces Micro Reduction activity and with the stability of final raw material. Moreover, the different manufacturing processes—by-fermentation or Process Solution by-synthesis—must be evaluated because they have a direct Healthy Food Ingredients (HFI) announces its latest impact on the final profile of the ingredient. advancement in food safety with its chemical-free For more information, visit booth C135 at SupplySide East. microbial reduction process (MRP) solution, IntegriPure™. It reduces microorganisms while protecting the integrity and functionality of ingredients. The IntegriPure MRP system is an effective alternative to irradiation and other pasteurization technologies. The innovative rotation-based system evenly distributes dry, saturated steam heat for consistent pasteurization, and the quick-cooling vacuum ensures ingredient stability and quality. The IntegriPure brand offers validation—a preventive control for the Food Safety Modernization Act (FSMA)—for a 5-log reduction, providing food safety assurance, naturally. The micro-reduction system is a value-added service the company offers customers, and it allows HFI to have more control over its supply chain. For more information, visit booth B124 at SupplySide East.

12 Potential of Meriva in Osteo-Muscular coma.” Based on its beneficial impact on post-meal blood glucose, it was hypothesized that InSea2 could help sustain Discomfort Conditions brain function in this critical post-meal period. Recently, a A new pilot human study confirmed supplementation with human clinical trial conducted by the Brain, Performance Meriva®, Indena’s proprietary -based and diet-inspired and Nutrition Research Center of Northumbria University (UK) delivery system of curcumin, may represent a promising, safe showed that InSea2 can help alleviate symptoms of food mean to preserve osteo-muscular efficiency when performing coma (2018 Jan 13;10[1]). intense high-impact physical activities, exerting its beneficial “Many persons feel the sudden urge to nap after eating or effect even with a short-term treatment (Eur Rev Med have other kinds of cognitive effects such as a decline in Pharmacol Sci. 2017;21:4935-4940). concentration,” explained Jocelyn Bérubé, executive vice The study enrolled 50 male rugby players with osteo-muscular president, scientific and regulatory affairs at innoVactiv. discomfort due to repeated hard tackles, physical overload or “Using InSea2 before meal can support optimal cognition by acute episode of recurrent discomfort. They received a promoting a healthier, more gradual absorption of dietary Meriva-based product containing 2 g of curcumin Phytosome® carbs and for avoiding large insulin release.” (N=25, 1 tablet containing 1 g of Meriva every 12 hours) for For more information, visit booth C151 at SupplySide East. five or 10 days or best standard management (N=25). The discomfort perception (estimated according to the visual analog scale devised by Scott-Huskinsson) and disturbance of KOHJIN Celebrates 50-Year Milestone NEWS AND PRODUCTS function (scored by an arbitrary scale ranging from complete KOHJIN Life Sciences, a wholly owned subsidiary of Mitsubishi physical function to maximum impairment of physical function) International Food Ingredients, is proud to announce its 50th were evaluated at baseline and after one (T1), three (T3), six anniversary. KOHJIN was among the first laboratories to herald (T6), 10 (T10) and 20 (T20) days from the start of treatment. the importance of L-glutathione (GSH) back in the 1960s, when its benefit was initially demonstrated as a “first line of defense” The group that supplemented with Meriva showed an excellent against the effect of toxins, both within and outside the body. adherence to treatment (24 of 25 subjects, 96 percent) compared to the group following the best standard Laboratory studies isolated the degradation of cell structure management (15 of 25 subjects, 60 percent) (exploratory due to oxidation, along with the role KOHJIN's GSH plays as an P-value=0.005). Moreover, the tolerability was scored as important antioxidant (npj Science of Food. 2018;2(3). excellent by 24 subjects (96 percent) who received Meriva, DOI:10.1038/s41538-018-0011-y). and by 14 subjects (56 percent) treated with the best standard KOHJIN delivered clinical proof that oral supplementation of management (exploratory P-value=0.002). Among participants L-glutathione in its patented, naturally derived form could arrive supplemented with Meriva, only one (4 percent) experienced intact in the intestine, cumulatively increasing its volume in mild side effects, and four subjects (16 percent) treated with blood serum (J. Agric. Food Chem. 2014;62:6183-6189. DOI the best standard management reported gastric pain as an 10.1021/jf501338z), and providing benefit identical to GSH adverse event. produced by the body itself, the presence of which diminishes Further, even with short-term treatment, the group that with age. To reflect the momentous discovery, KOHJIN officially supplemented with Meriva showed improvement on impaired changed the name of its GSH to OPITAC™. physical functions and on the feeling of physical discomfort. KOHJIN’s non-genetically modified organism (GMO) For more information, visit booth E143 at SupplySide East. glutathione formula is naturally processed from start to finish to ensure optimum biocompatibility for optimal health and InnoVactiv Inc. Announces Positive holds FDA-notified GRAS (generally recognized as safe) status. It is halal and kosher certified. Cognitive Study Results for InSea2 For more information, visit booth E138 at SupplySide East. innoVactiv announced its latest human clinical study supporting the efficacy of InSea2®, a caffeine-free ingredient, to beneficially affect post-meal cognition and mental energy was accepted for publication in the peer-reviewed journal Nutrients. Under normal circumstances, post-meal fluctuations in blood glucose and insulin induce what is commonly felt as “food

13 Kyowa Hakko USA Announces GRAS Venetron May Improve Sleep Quality Self-Affirmation for Setria Glutathione and Reduce Stress Levels Kyowa Hakko USA, a wholly owned subsidiary of Kyowa A 2018 clinical study suggested 50 mg/d of Venetron® Hakko Bio Co. Ltd., completed GRAS (generally recognized as may improve sleep quality, as manifested by reduction of safe) self-affirmation for itsSetria ® L-glutathione ingredient. psychological stress during the Uchida-Kraepelin (UK) A tripeptide manufactured through a patented fermentation performance test. process, Setria provides intracellular antioxidant support, The study was a clinical intervention trial following 17 may benefit cellular detoxification, and can contribute to a subjects in a cross-over design. Subjects ingested two healthy immune response and aging process. It is vegetarian tablets of Venetron or placebo, separated by a one-week and allergen-free. washout period, respectively for eight days. Subjects were According to the company, Setria helps eliminate toxins, assigned to one of the two groups according to sex, age and ingested chemicals and potential carcinogens that the body OSA-MA (Oguri-Shirakawa-Azumi Sleep Inventory, MA has already absorbed. It also intercepts and neutralizes toxins version) scores. The 20-item, five-dimension questionnaire in the gastrointestinal (GI) tract before they are absorbed. for sleep quality includes sleepiness on rising, initiation and Setria glutathione is also a potential skin health ingredient. maintenance of sleep, frequent dreaming, refreshing on A clinical study conducted in Thailand evaluated the rising and sleep length.

NEWS AND PRODUCTS ingredient’s effect, taken orally in doses of 250 mg/d, in Subjects were evaluated based on the U.K. performance decreasing melanin production, lightening skin in individuals test and the IRQ (immediately on rising questionnaire). with darker skin types (Clin Cosmet Investig Dermatol. The U.K. performance test revealed an improvement for 2017;10:147-153). the item “rate of resting effect” (an indication of the need Setria will be marketed by Kyowa Hakko USA as a food to rest between performing the serial addition exercises). ingredient in the United States for use at levels of 5 mg/ A separate U.K. performance test on 15 subjects with sleep serving to 400 mg/serving in foods and beverages, including quality scores less than 60 per sleep scan was conducted. baked goods, cereals, cheeses, gum, coffee, tea, dairy The test group improved significantly in the item “fluctuation products, hard candy, meal replacements and protein bars. rates of performance.” The IRQ score reported subjective feelings during and after For more information, visit booth D113 at SupplySide East. the U.K. test was collected from the 17 subjects. Significant decreases were observed in the items “nervous,” “restless” and “irritated” after ingestion of the test tablet. Available from Maypro, Venetron is an extract from the leaf of Apocynum venetum, an herb traditionally used in Chinese medicine for stress reduction. A previous clinical trial indicated Venetron and PharmaGABA® taken together resulted in an increase in the non-rapid eye movement (REM) sleep, suggesting improvement of sleep quality (J. Nutr. Sci. Vitaminol. 2015;61[2]:182-187). Venetron also reduced the salivary concentration of chromogranin A, a marker of stress (Japanese Journal of Physiological Anthropology. 2009;14[3]:55). This 2018 study was designed to elucidate the benefit of Venetron without GABA on sleep quality and reduction of stress. For more information, visit booth C125 at SupplySide East.

14 Bulk Mixing and Size Reduction NattoPharma Highlights Full-Spectrum Equipment on Display Vitamin K2 ® Munson Machinery will display its four most popular machines NattoPharma introduced MenaQ7 full-spectrum K2. This for sanitary mixing, blending and size reduction of bulk latest innovation is the result of a proprietary technological nutraceutical materials at SupplySide East. breakthrough, creating a vitamin K2 that provides menaquinones (MK)-6, -7, -8 and -9, a range of isomers vital Munson’s Rotary Batch Mixer with its rotating vessel provides for cardiovascular health. gentle four-way mixing that achieves uniform blends in one to three minutes. Excellent for dry blending as well as liquid One of the first vitamin K2 ingredients to deliver a gamut of additions, it discharges fully, eliminating waste and allowing menaquinone isomers, MenaQ7 full spectrum is naturally for rapid cleaning and sanitizing. Capacities range from fermented using chickpea protein, offering an all-trans vitamin 0.25 cubic feet (0.2 ℓ) for the smallest laboratory model up to K2 that is free from gluten, soy and allergens, while being 600 cubic feet (17.0 m3) for production models. suitable for vegans and vegetarians. MK-6, -7, -8 and -9 aid with optimal delivery of vitamin K2 with respect to absorption, Munson’s versatile horizontal Ribbon and Paddle Blenders with half-life and biological activity. stationary vessel force agitators through the batch, providing the shear needed to break down agglomerates and/or blend For more information, visit booth F121 at SupplySide East. pastes and slurries as well as dry materials. Sanitary

NEWS AND PRODUCTS stainless-steel models range in capacity from 1 to 1,150 cubic feet (32.5 m3). The Munson CIM™ Pulverizer (Pin Mill) features a single rotating disc assembly with pins that intermesh with other sets of pins that are mounted on a stationary disc, which doubles as the access door. The rotating disc can be set to travel from low to high speeds, reducing friable materials into uniform particle sizes from medium fine to ultrafine depending on the rotor speed—with minimal heat transfer, minimal power consumption and easy sanitizing. Disc diameters range from 8 to 34 in. (20.3 to 86.4 cm). Munson’s De-Clumper™ Lump Breaker reduces agglomerates and compacted materials to their original particle sizes, employing a classifying bed screen with apertures ranging from 1/32 in. (0.8 mm) in diameter to 2.5 in. (64 mm) square. The low-profile design allows positioning between upstream and downstream equipment and vessels. Inlets range from 15 to 48 in. (381 to 1219 mm) square. For more information, visit booth B100 at SupplySide East.

15 Nephure Supports Low Oxalate Movement NSF International Launches DNA Nephure™, a first-to-market oxalate-reducing enzyme Authenticated Mark launched in October 2017, is a novel enzyme-based food For the first time, dietary ingredient suppliers can use an ingredient supporting enhanced nutrition and kidney health. on-label, NSF DNA Authenticated™ mark to verify the identity Oxalate is a naturally occurring anti-nutrient, present in an and purity of raw materials. NSF International recently array of foods and beverages. launched its new, independent testing protocol and verification Nephure will hold an informative session at SupplySide East program for raw botanical ingredients used in the dietary on Tuesday, April 10, from 1:30 to 2:20 p.m. Victoria Bird, supplement industry. M.D., a urologist with the National Medical Association and In addition to DNA authentication of the target species, the Research Group LLC, and Helena Cowley, president and CEO testing program also screens for contamination, including of Entring, will lead the discussion about oxalate and its common adulterants, toxic adulterants, allergens and fillers. effects on the human body. Also covered are how a low- DNA authenticated verification requires next-generation oxalate diet can benefit certain individuals and how the sequencing (NGS) DNA testing of every lot or batch that Nephure oxalate-reducing enzyme can help consumers bears the mark. Suppliers can provide DNA authenticated maintain a low-oxalate lifestyle. Cowley will also share certificates and use the verification mark on shipments of future plans for the Nephure product and results from a verified ingredients. recent open label study.

NEWS AND PRODUCTS NSF International maintains a database of validated DNA Developed by an experienced team of scientists at Entring reference sequences for all relevant botanical ingredient and LLC, Nephure decreases the burden of maintaining a low- adulterant species of plants, fungi and bacteria. oxalate diet and enhances nutritional value of food and Many of the organization’s DNA reference sequences have beverages by removing oxalate in the diet (based on testing in been obtained as herbarium specimens through partnerships a simulated stomach environment). It also helps make key with top institutions such as Harvard University and the nutrients more readily available for absorption, including University of California, Berkeley. , and . Jesse Miller, Ph.D., director of applied research at NSF Entring, a company specializing in enzymes as food International, was recently appointed to lead NSF ingredients, is committed to aiding consumers with dietary AuthenTechnologies®, the team testing and certifying restrictions. In February 2018, Entring’s parent company, ingredients to the DNA Authenticated protocol. Under Miller’s Captozyme Inc., completed an open label, in-house study leadership, NSF AuthenTechnologies is expanding the range during which 11 participants (all employees, consultants, of services it provides and re-engineering many of its testing, family members, or executives and owners of the company) customer service and reporting processes. consumed a low-oxalate diet for three days, followed by five days of high-oxalate diet. The last two days on a high-oxalate In addition to DNA authentication of botanical ingredients, diet were supplemented with Nephure mixed with liquid NSF International also tests and certifies dietary supplement during each meal containing oxalate (three meals), to products and ingredients to the only American National evaluate the effectiveness of Nephure in degrading dietary Standard for dietary supplements (NSF/ANSI 173). More oxalate. The study concluded that Nephure reduced urinary than 1,000 products and ingredients are certified to NSF/ oxalate by 13 mg/d, which equates to 85 percent of the ANSI 173. An additional level of testing and certification is absorbed oxalate from dietary sources. also available for sports supplements. Products that earn NSF’s Certified for Sport® certification are independently For more information, visit booth F123 at SupplySide East. tested on a lot-by-lot basis for more than 270 athletic banned substances. For more information, visit booth C129 at SupplySide East.

16 Nutralliance Announces Sibelius Ltd. Launches New Mixed Tocopherol Powder Into Senior Cognition Nutralliance announced the release of RavEtol 30 P™ powder, Sibelius Ltd. announced the introduction of its first cognitive a non-GMO, non-soy tocopherol product derived from supplement in the U.S. market, Sibelius™:Sage for Seniors. rapeseed (Brassica napus) oil. RavEtol 30 P mixed tocopherol Already available in Europe and Australia, the finished powder provides distinct advantages for clean label product is a proprietary blend of ingredients proven to supplements and food products. The all-natural, water-soluble enhance cognitive performance, including the patent- product is non-GMO, non-soy and allergen-free, a natural pending botanical extract, Sibelius:Sage. The ingredient was antioxidant offering NLT 300 mg/g total mixed tocopherol and launched in the U.S. market in 2017 through Sibelius’ high alpha tocopherol content. Available for bars, any food partner, Barrington Nutritionals. application with high fat or oil content (or anything susceptible to rancidity), and an added value to any nutritional supplement, A 2008 clinical study published in Psychopharmacology RavEtol 30P is available prompt from stock. showed that, within one hour of administration, Sibelius:Sage had a significant benefit for secondary memory and accuracy For more information, visit booth C101 at SupplySide East. of attention (198[1]:127-139). Recent in-house studies have started to uncover the mechanisms that may provide Sabinsa Focuses on Science Behind Sibelius:Sage with its cognitive, antioxidant, anti-inflammatory,

NEWS AND PRODUCTS Popular Ingredients phytoestrogenic and longevity effects. Exhibiting at Supply Side East, Sabinsa Corp. will showcase a For more information, visit booth E123 at SupplySide East. range of ingredients backed by sound scientific research. Among the proprietary offerings are: • Nigellin™ BCS–Sabinsa’s new black cumin seed oil extract • Promond™–A water-soluble protein sourced from an Indian variety of almonds featuring a complete amino acid profile • Curcumin C3 Reduct®–Provides all the benefits of curcumin without the staining problems • LactoSpore®–Sabinsa’s shelf-stable probiotic For more information, visit booth D107 at SupplySide East.

17 ADVERTORIAL

Company Name: Aker BioMarine Antarctic LLC Contact: [email protected] Title: Superba Marketing Manager US Website: akerbiomarine.com Booth Number: G132

SupplySide East What’s Hot Digital Issue Q&A:

1. What are the biggest issues your customers are currently Superba Boost, our next-generation krill oil, is harvested in one of facing in their businesses? the most pristine and unique oceans on earth, the Antarctic. Superba Boost, one of the most concentrated krill oils on the market, was When it comes to health supplements, consumer education is key. developed using our proprietary Flexitech technology. Flexitech Omega-3 supplements are well-known among consumers for heart removes the unwanted salts and unnecessary components while health, but there are many more opportunities to differentiate with up-concentrating omega-3s (EPA) and other potential benefits. Krill oil is more than just omega-3s—it docosahexaenoic acid (DHA), phospholipids and choline—all the naturally contains the important nutrients phospholipids, choline beneficial parts which make krill oil unique among competition. and astaxanthin. Our customers must educate their consumers on the benefits of krill omega-3s in a simple, effective and easy-to- In addition to pushing the boundaries of omega-3 products, we are understand way. In a competitive omega-3 market, our customers on the forefront of digital marketing, with a focus to support our have the chance to stand out … and this is where the fun starts. customers with tailor-made material they can adapt and use in their own marketing campaigns. 2. How do your products/services help your customers address these needs? 4. What can attendees expect to find at your booth?

At Aker BioMarine, we are continuously exploring the scientific health At our booth, the first thing you will see is our fantastic Superba benefits of krill oil and its natural components. We are currently Sales team, experts on all things krill. Come and chat with them to investigating the effects of krill oil on performance and recovery find out why krill oil is the next ingredient for your portfolio. We will in some of the world’s best professional and non-professional be talking about all the new and exciting research we are conducting triathletes. on the health benefits of krill oil, spanning from heart and skin health to exercise, performance and recovery. We understand that communicating the benefits is pivotal for our customers’ success. As krill experts, we work together with our In addition, all attendees at our booth are welcome to get their customers to support them with their materials and efforts to raise omega-3 levels tested on-site for FREE. This is an important first the awareness of the importance of maintaining optimal omega-3 step in understanding your overall omega-3 status and if proactive levels for health and well-being. Conducting research on krill and measures (diet and supplements) are needed. The best part about developing new, innovative concepts with our customers means we this? Talk to us to find out how you can incorporate the tests into are more than just a supplier—we are a partner. your marketing and product offerings.

3. What unique value does your company and its products/ Last but not least, get some of our bright red krill oil capsules to take services offer? home and try for yourself!

With a 100 percent controlled supply chain, Aker BioMarine is one of the only vertically integrated omega-3 suppliers in the world, meaning we are there from the moment we harvest the krill and throughout the entire journey to our customers. This allows for unparalleled quality and 100 percent traceability from sea to shelf.

Secaucus, NJ Meadowlands Exposition Center April 10-11, 2018 Superior omega-3s from the pristine waters of Antarctica

97% OF AMERICANS HAVE INSUFFICIENT OMEGA-3 LEVELS

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Omega-3s Phospholipids Choline Astaxanthin EPA & DHA

Krill oil phospholipid omega-3s just got better. Find out how Superba Boost can make the difference.

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www.superbakrill.com BY Visit us at Supply Side East Booth #G132. Test your omega-3 levels and find out how krill oil can grow your business! ADVERTORIAL

Company Name: AstaReal Inc. USA Contact: Michio Imanaka Title: Brand Manager Website: astareal.com Booth Number: C114

SupplySide East What’s Hot Digital Issue Q&A:

1. What are the biggest issues your customers are currently (DOMS). For skin health, AstaReal Astaxanthin supports facing in their businesses? hydration, elasticity, collagen protection and reduces visible signs of aging. In the area of eye health, AstaReal Astaxanthin Our clients are always searching for ways to stand out and is backed by numerous studies demonstrating support of the differentiate themselves from similar products in the ciliary muscles that control focus, reducing eye strain and marketplace. The challenge is being able to find a leading improving accommodation. edge, such as being first to market with a novel nutrient that allows the customer to drive the story behind how the new 3. What unique value does your company and its products/ ingredient works in their product. Another important challenge services offer? is the ability to make claims that are relevant to consumers and increase purchases. The ability to achieve this depends AstaReal is a pioneer of the astaxanthin industry. Since very much on the available science that backs up the 1988, the company has helped set the standard in quality, ingredients used in the product. safety and stability of natural astaxanthin. Our production facilities in Moses Lake, Washington, and Sweden produce 2. How do your products/services help your customers natural astaxanthin indoors using both filtered air and water. address these needs? AstaReal Astaxanthin is one of the most studied brands of AstaReal® Astaxanthin is special in the world of carotenoids natural astaxanthin, with over 60 clinical studies. We are because it’s a targeted mitochondrial nutrient with a unique pushing the natural astaxanthin market forward with product structure. While other carotenoids may also be found in the innovation, clinical studies and safety certifications. mitochondria, only natural astaxanthin spans the membrane end-to-end without disrupting membrane structure, which 4. What can attendees expect to find at your booth? provides more complete free radical protection. Since pill fatigue is a huge factor in consumer minds today, AstaReal Astaxanthin is backed by more than 60 clinical we are featuring our brand-new cold water soluble (CWS) studies that support structure/function claims that matter 2.5 percent powdered drink product, as well a brand-new to customers. In the area of sports nutrition and muscle gummy product containing AstaReal Astaxanthin. We will performance, these claims include endurance, muscle also be showing off a hot-off-the-press consumer-focused recovery, power output and reduced exercise-induced infographic that explains the benefits of astaxanthin on muscle inflammation that leads to delayed onset muscle soreness performance and muscle fatigue.

Secaucus, NJ Meadowlands Exposition Center April 10-11, 2018

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Company Name: Colorcon Inc. Contact: Mike Gilbert Title: Market Development Website: colorcon.com Booth Number: B101

SupplySide East What’s Hot Digital Issue Q&A:

1. What are the biggest issues your customers are currently 4. What can attendees expect to find at your booth? facing in their businesses? Nutrafinish Film Coating Systems for Dietary Supplement Manufacturers are looking for more efficient and reproducible Tablets – specially formulated to gain market distinction with a manufacturing performance while meeting the increasing consumer range of non-synthetic color options, and address the regulatory and demands for label-friendly ingredients. consumer need for clean label products to impart color to a tablet. Colorcon film coatings can be formulated toinclude ingredients that 2. How do your products/services help your customers address today’s consumers want to see on the label of their supplements these needs? and formulate out many of the ingredients that consumers are demanding be excluded from their supplements. Manufacturers and consumers have infinitely more choices to deliver consumer appeal without the inclusion of synthetic colorants. Nutrapure™ – the world’s first USDA Certified Organic film coating As a result of a petition by Colorcon, FDA recently approved the for tablets which inherently imparts an elegant gloss. Ideal for use of spirulina extract as a colorant in film coatings for dietary markets where inclusion of a color may not meet the targeted supplements. The approval of spirulina extract gives our customers customer’s desire. the opportunity to utilize the color blue in the consumer tablet-taking experience. As blue is a primary color and can be blended with Nutrateric® – enhances the consumer’s tablet- or capsule-taking colorants that are red and yellow, the approval of spirulina extract by delaying release of the active ingredient. This is a convenient and enables an endless variety of shades or hues that give added appeal effective way to improve consumer appeal to dietary supplement to the consumer. products by reducing unpleasant flavors and odors, enhancing the stability of natural ingredients and improving overall product 3. What unique value does your company and its products/ performance. With supplements like fish oil, garlic concentrates, services offer? peppermint extract and probiotics, an enteric coating allows the consumer to benefit from reduced adverse “side effects” such as Colorcon developed and launched a breakthrough in coating fish burps or stomach upset. productivity with Nutrafinish™, a high-performance coating. The latest innovation in the Nutra™ Natural Advantage product line, Nutrafinish enables a faster coating process with a resulting elegant tablet finish for added consumer appeal. Designed for use across all types of coating equipment, and capable of operating across a broad range of process parameters, Nutrafinish reduces coating process time by up to 40 percent and cuts in half preparation time for the coating. Manufacturers gain improved productivity while still delivering a consistent and premium quality finish.

Secaucus, NJ Meadowlands Exposition Center April 10-11, 2018 Productivity enhancement, moisture protection, improved stability, plus a glossy finish

Add consumer appeal with the Nutra range of coatings

First and only aqueous Certified Organic coating to give your finish a more natural advantage

Unique Tablet Design Service

Build preference for your brand Overcoming unpleasant flavors with color, shape and finish and odors like garlic and fish oil

From Core to Coating Naturally Your Supplier of Choice www.colorcon.com ADVERTORIAL

Company Name: Evolva / Veri-teTM Resveratrol Contact: Sally Aaron Title: Senior Vice President Health Ingredients and Marketing Website: veriteresveratrol.com Booth Number: D125 SupplySide East What’s Hot Digital Issue Q&A:

1. What are the biggest issues your customers are currently 3. What unique value does your company and its products/ facing in their businesses? services offer?

Our customers always look to grow their businesses by addressing Veri-te™ resveratrol delivers purity and supply that our customers consumer needs. People are living longer than ever, however, can trust every time. Produced using an innovative yeast they aren’t necessarily living better. Today, age-related diseases, fermentation process that produces resveratrol at >98% purity, we including heart disease, stroke, arthritis and type 2 diabetes are guarantee that our products are free of contaminants like Emodin among the most common, preventable and costly health problems. and PAHs. We produce a consistent product from batch to batch Approximately 80% of older adults are managing one chronic that customers can count on. The Veri-te™ team is committed to disease, and 77% are managing two or more. These are important delivering the highest quality, premium resveratrol products. We consumer needs for which our customers are providing innovative invest heavily in resveratrol innovation, research, and education. solutions. To provide the best products, our customers need Our team of scientists are continuously innovating, researching ingredients they can trust with consistent quality and supply. and testing to provide optimal resveratrol ingredients to customers and to support consumer health and wellness needs. 2. How do your products/services help your customers address these needs? 4. What can attendees expect to find at your booth?

Veri-te™ resveratrol is a polyphenol, which is a type of plant nutrient The Veri-te™ resveratrol team will be sampling two new product (phytonutrient) found in foods like red wine and grapes. Research innovations. We are proud to introduce our innovative new product, has shown that resveratrol functions in multiple ways throughout Veri-te™ Resveratrol Lemon Powder Sticks. These products provide the body, including protecting the body’s cells from the damaging an exciting new way to take a daily dose of resveratrol by pouring effects of oxidative stress, supporting normal cell replication and into the mouth directly, with no need to dissolve in water. We will promoting a healthy inflammatory response in the body. Studies also provide attendees with a first look at our cold water dispersible show that resveratrol may help to protect blood vessels and the Veri-te™ resveratrol. Booth visitors can learn more about the heart to promote overall cardiovascular health, support healthy science on resveratrol and our new product innovations. blood glucose levels in people with diabetes, and stimulate bone formation and mineralization.

Secaucus, NJ Meadowlands Exposition Center April 10-11, 2018 Visit us at booth #D125

Learn more about the clinical science supporting resveratrol: Bone health Cardiovascular health Diabetes Oral health ADVERTORIAL

Company Name: Golden Omega USA Contact: Michael Fisher Title: Managing Director Website: goldenomega.cl Booth Number: A146

SupplySide East What’s Hot Digital Issue Q&A:

1. What are the biggest issues your customers are currently 3. What unique value does your company and its products/ facing in their businesses? services offer?

Product differentiation is a key issue that brands face in today’s Golden Omega has developed a service-oriented customer omega-3 market. focus. By only offering a portfolio of high-quality omega-3 fish oil concentrates, we are able to share our expertise about every aspect 2. How do your products/services help your customers address of our offerings from a supply chain, technical, regulatory and these needs? marketing differentiation.

Golden Omega considers itself to be a research and development 4. What can attendees expect to find at your booth? (R&D)-oriented company. This has led to innovation that allows Golden Omega to differentiate our portfolio, and for our clients to Golden Omega will be highlighting new offerings that have create unique products in a highly competitive market. been made available as a result of relationships with strategic technology partners. These new offerings will allow our clients to broaden the delivery systems that can be used to provide omega-3 to their clients.

Secaucus, NJ Meadowlands Exposition Center April 10-11, 2018

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Company Name: MG America Contact: Stan Matthews Title: Sales Manager Website: mgamerica.com Booth Number: D128

SupplySide East What’s Hot Digital Issue Q&A:

1. What are the biggest issues your customers are currently 3. What unique value does your company and its products/ facing in their businesses? services offer?

Our clients today are faced with creating complex products which MG America offers a complete solution to our customers. This require the latest technology to manufacture. includes the most advanced technology in packaging and processing equipment, as well as first-class technical service including training, 2. How do your products/services help your customers address PM plans, validation services and machine service. these needs? 4. What can attendees expect to find at your booth? MG America offers the latest technology in packaging and processing equipment—technology to meet today’s demands and We will be showcasing the latest information on our complete the market’s strict requirements and guidelines. packaging and processing equipment line.

Secaucus, NJ Meadowlands Exposition Center April 10-11, 2018 innovation

From processing to packaging, we’ll show you the way

Products with unique needs require carefully-engineered solutions, not a limited menu of options. That’s why MG America brings unrivaled expertise in processing and packaging machinery to help custom-craft a solution that is perfect for your individual product needs. Put your vision in our hands...and start seeing things in a whole new way.

Capsule Filling Tabletting Vision Inspection Capsule Check Weighing Mixing Liquid & Powder Filling Primary Packaging

Secondary Packaging Complete Line Integration

Fairfield, New Jersey 973-808-8185 • 866-962-3090 mgamerica.com ADVERTORIAL

Company Name: Mr. Gummy Vitamins Contact: Eitan Zohar Title: CEO Website: mrgummyvitamins.com Booth Number: F153

SupplySide East What’s Hot Digital Issue Q&A:

1. What are the biggest issues your customers are currently 3. What unique value does your company and its products/ facing in their businesses? services offer?

Plant-based eating may not be entirely mainstream yet. However, it • All our gummies are pectin-based is becoming a trend that is far-reaching around the world, especially • Gluten-free and gelatin-free as consumers become more interested in living a healthier lifestyle. • Suitable for vegetarians The increasing vegetarian population is not only concerned about • Custom formulation available what they eat. It is a lifestyle choice that includes not only plant- • Certified kosher and halal based foods, but vitamins, beauty products, clothes and more. • Natural colors and flavors There is a high demand in this market, and many providers are still • GMP (good manufacturing practice) facility needed for public necessities of all types. Our gummies cover one • Non-genetically modified organism (GMO) of those demands. In addition to custom formulas, we offer packaging with competitive pricing in the market. 2. How do your products/services help your customers address these needs? 4. What can attendees expect to find at your booth?

Mr. Gummy is a world-leading manufacturer of gummy vitamins for We are presenting our best-seller product of 2018, “Turmeric & adults and children, with more than 20 years of experience in the Ginger,” along with our other current and new products. natural product industry. Our primary goal and business is to deliver a healthy lifestyle.

We are quickly growing around the world, currently in the following countries: Hong Kong, New Zealand, France, Chile, Ecuador, Iraq, the United States, Dubai, Australia, Singapore, Honduras, Nigeria, Colombia, Brazil and Israel.

Secaucus, NJ Meadowlands Exposition Center April 10-11, 2018

ADVERTORIAL

Company Name: Soft Gel Technologies Inc. Contact: Steve Holtby Title: President and CEO Website: soft-gel.com Booth Number: E128

SupplySide East What’s Hot Digital Issue Q&A:

1. What are the biggest issues your customers are currently 3. What unique value does your company and its products/ facing in their businesses? services offer?

Some issues customers might be facing include being innovative in We provide our customers with patent-protected formulas that are an extremely competitive market that has very few new, new dietary backed by research and exclusive ingredients that allow competitive ingredient (NDI)-approved ingredients and competing with lower- on-shelf advantages, such as claims, and unique formulas that can quality products made overseas in cheaper environments. be exclusive to a company’s brand. We also require that all of our products manufactured in our facility have scientific verification, 2. How do your products/services help your customers address supplier qualification, label claim assurance and raw material these needs? disclosure. Our goal is to provide high value-added products that deliver superior results. Customer care shapes every department; it is of utmost importance for our customers to receive prompt and courteous service. We take We can assist companies with new product development from start the guesswork and liability out of the GMP (good manufacturing to finish, although many customers come in with a formulation practice) responsibility equation by ensuring that our softgels already in mind. Our product list often serves as a springboard for contain the intended ingredients and are absent of contaminants. ideas in creating products or line extensions of existing brands. We We embrace corporate transparency through our meticulous quality are unique in that we have several exclusive branded products that assurance (QA) procedures, comprehensive quality control (QC) can be used in formulas, and customers add synergistic ingredients testing, and record keeping/documentation on all products for to make it a custom formula. These branded products usually have traceability purposes. scientifically researched ingredients or intellectual property (IP) in the form of patent and/or trademark protection surrounding the When you partner with Soft Gel Technologies Inc., we can assist ingredients found in the formulas. We can perform experimental with research, real-time stability data and marketing resources. runs, which helps customers see what will happen when certain Handling these components independently is an added expense ingredients are encapsulated. for most companies, because they have to outsource to obtain this information. We support our exclusive products through Many contract manufacturers also sell their own branded product clinical studies, extensive marketing and educational efforts. We lines directly to consumers. We only sell business-to-business (B2B) are committed to helping customers effectively communicate the to further protect our customers. We are always willing to establish benefits of our products and be a reputable source of information. a confidentiality/non-disclosure agreement with our customers. If a customer comes to us with a custom formula, we create a turnkey We are part of a global network of companies with an international product that is manufactured exclusively for them. sales team, which enables us to have access to sourcing unique ingredients worldwide. Our highly trained staff only qualifies 4. What can attendees expect to find at your booth? scrupulous suppliers who can ensure the highest quality and standards for their raw materials. We have a strong network of Our booth staff can provide answers for softgel contract manufacturing ingredient suppliers, which enables us to offer faster turnaround and custom formulations. One advantage of having a skilled and times for formulation quotes and finished goods, and can often help experienced sales team like ours is that it promotes clarity and us to obtain better pricing for our customers. understanding of a customer’s expectations. We strive to identify what issues are most important to a prospective customer. We have built a reputation as being a go-to company for making softgels— that don’t leak—containing difficult-to-encapsulate or fragile-to- work-with ingredients. In addition, we have extensive educational support and marketing collateral for our branded products. Secaucus, NJ Meadowlands Exposition Center April 10-11, 2018 A Singular Focus

We make softgels. Various shapes, sizes, and colors. Custom and stock formulas. Solvent-free. That’s all we do. In a GMP-certified U.S. facility. We do one thing and we do it well. By choosing us as your softgel contract manufacturer, you can concentrate on what you do best.

If we may have your attention for a moment, we’ll make you the center of attention. Contact us today.

Delivering custom and branded softgels, naturally.™

6982 Bandini Blvd., Los Angeles, CA 90040 | Toll Free: (800) 360-SGTI | Phone: (323) 726-0700

Please visit us at booth E128 Secaucus, NJ Meadowlands Exposition Center April 10-11, 2018

CONTACTS EDITORIAL MARKETING SERVICES & MARKETING Editor in Chief Vice President, Marketing Services Art Director, Health & Nutrition Sandy Almendarez ...... [email protected] Danielle Dunlap Andrew Rosseau Managing Editors Program Manager Program Marketing Coordinator Rachel Adams ...... [email protected] Kristin LaBarbera Leez May Steve Myers ...... [email protected] Editor, Food Insider Journal Judie Bizzozero ...... [email protected] EVENTS DEPARTMENT Assistant Editor Event Director Education Manager Ginger Schlueter ...... [email protected] Marisa Freed Alyssa Sanchez Content Marketing Manager Sponsorship Manager Senior Operations Manager Karen Butler ...... [email protected] Carrie Freese Lola Ortega Legal and Regulatory Editor Josh Long ...... [email protected] EXECUTIVES

SALES President Vice President, Content, Fred Linder Health & Nutrition Vice President, Sales, Health & Nutrition Heather Granato Danica Cullins ...... [email protected] Vice President, Health & Nutrition Jon Benninger Senior Account Director Ioana Neacsu ...... [email protected] Account Managers Anthony Arteca ...... [email protected] Todd Berger ...... [email protected] Laurel Rivers ...... [email protected] Todd Willis ...... [email protected] Business Development Specialist – Asia Jiani Lai ...... [email protected] Sales Assistant Claire Webb ...... [email protected]

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