AGENDA Lodgers and Automobile Rental Tax (LART) Citizen's

AGENDA Lodgers and Automobile Rental Tax (LART) Citizen’s Advisory Committee Meeting Thursday, November 14, 2019, 3:00 – 4:30 p.m. City Hall, Pikes Peak Conference Room, 2nd Floor 107 N. Nevada Avenue, Colorado Springs, 80903

1. Call to order/introductions

2. Public comments (for items not on the agenda)

3. Approval of the minutes from the October 10, 2019 meeting

4. Review/recommendation for applications

a. National Space Science & Technology Institute (Mobile Laboratory Coalition 2020 National Conference) (Received in May 2019) b. Colorado Consortium for Earth and Space Science Foundation (Challenger Center National Conference) (Received in May 2019) c. Exponential Impact (XI 2020 Accelerator and Amplify Program) d. Rocky Mountain Vibes (2020 Pioneer League All-Star Game) e. Colorado PGA (2020 Ladies Junior PGA Tournament) f. Visit Colorado Springs Promotion Opportunity

5. Update on Colorado Springs Pioneers Museum funding / Council’s Tree Canopy project

6. Update on branding initiative

7. Member announcements

8. Adjournment

Lodgers and Automobile Rental Tax (LART) Citizen’s Advisory Committee Meeting Minutes Thursday, October 10, 2019, 3:00–4:30 PM City Hall, Pikes Peak Conference Room, 2nd floor 107 N. Nevada Avenue, Colorado Springs, 80903

Committee members present: Laurel Prud’homme / Jack Damioli / Doug Martin / Doug Price PK Knickerbocker / Daniel Kammerer / Angela Seals / Councilmember Wayne Williams City staff present: Carly Kobasiar / Jacquelyn Puett / Beth Conklin

1) Call to order – Chair Laurel Prud’homme called the meeting to order at 3:05 p.m.

2) Public comments – There were no comments.

3) Approval of the minutes from the August 15, 2019 meeting – Doug Martin made a motion, seconded by Jack Damioli, to approve the August 15 meeting minutes, as amended. The motion carried unanimously.

4) Review/Recommendation for off-cycle applications a. Design & Construction of USAFA Visitors Center and Assoc. Infrastructure – The Committee received a presentation on the details of the project and the funding request. Following discussion, P.K. Knickerbocker made a motion to recommend $1 million in LART reserve funding for the project, with the intention of continued financial support based on future revenue. Doug Price seconded the motion. The motion carried unanimously. The Committee also requested that a permanent feature in recognition of the LART funding be included on the grounds of the Visitors Center. b. Colorado Springs Philharmonic Summer Symphony (July 4, 2019) – Angela Seals made a motion, seconded by Daniel Kammerer, to recommend $38,770.57 in supplemental 2019 funding for the event. The motion carried unanimously. c. Colorado Springs Fire Department / 2019 IAFF Fallen Firefighter Memorial – Doug Price made a motion, seconded by P.K. Knickerbocker, to recommend $15,881.00 in supplemental 2019 funding for the event. The motion carried unanimously. d. 2020 Pioneer League All-Star Game / Rocky Mountain Vibes – There was a consensus by the Committee to table this application to the November 14 meeting.

5) Member announcements – Laurel Prud’homme discussed City Council’s request for the Committee to reconsider two 2020 LART funding applications (National Space Science & Technology Institute - Mobile Laboratory Coalition 2020 National Conference / Colorado Consortium for Earth and Space Science Foundation - Challenger Center National Conference). These two applications would be reconsidered at the November 14 meeting.

6) Adjournment – The meeting adjourned at 4:32 p.m. ______

2020 LARTFUNDING APPLICATION APPLICATION#

APPLICANTINFORMATION Name (as legally registered): Program/Event Name:

National Space Science &Technology Institute Mobile Laboratory Coalition 2020 National Conference

Program/Event Date(s): Tuesday - Friday during mid-June through late July

Caegory: [jiourism JCommunity ECapital/Other Contact Person: Robert J. Sallee Mailing Address: 7150 Campus Dr, Suite 365, Colorado Springs, CO 80920-6519

Title: Email: Chairman, Board of Directors [email protected]

Telephone Number: (719) 291-6348 Web address: www.nssti.org; www.gomeso.org

Federal Tax ID: t1]Non-Profit F—iFor-Profit 84-1374681 9,000 LARTamount requested: $ (cash)

PROJECT/EVENTINFORMATION:

Attendance

Prior year attendance (please select one of the following): 70-100 science educators Estimated attendance (no ticket, gate entry, or participant fee that tracks attendance):

Actual attendance (based on tickets, entry fee, or other tracking):

fZ1Prior attendance unknown/this is a first time event

If available, please also indicate number of:

6 10 4 Vendors: Support staff/volunteers: Media in attendance: Current year estimated attendance:

n/a Paid entrants/participation fee: Free admission/participation estimate:

Prior year actual hotel room nights (please select one of the following):

Actual room nights (based on reservation code, hotel reporting, or other tracking): j1 Unknown/first time event Current year estimated hotel room nights: 120 -210 Estimate based on participants and/or spectators for event: fJ No room nights expected/local event/one-day event

5 of 7 Funding

1) Have you previously received LART funding? Yesfj No If yes, please list year(s), amount(s), and how funding was used. (Attach additional sheet if necessary.)

Year Amount Use

2) Will you (do you) receive funds from other sources? Yes NoL If YES,please provide the funding source and amount. (Attach additional sheet if necessary.)

Source Cash (amount) In-Kind (value)

1. We willbe applying for support from local and national foundations that support S.T.E.M $5,000 education and initiatives to engage and excite students about Earth and space science 2. Visit Colorado Springs sent an REP to local hotels, willgive gift bags to attendees $1,000 $2,500 3. The Mobile Lab Coalition is helping with conference planning and event staffing $2,500 4. NSSTI and Colorado State University willco-host and help sponsor the event, $6,000 including_planning_and event_staffing

ALLapplicants (including repeat) must provide the following as attachments:

1) Verification of your non-profit status, preferably a copy of IRS documentation (ifapplicable) 2) Completed W9 and Statement of Authority (available on our website and in the application packet) 3) A brief history of your organization including date founded and purpose or mission statement (1 page maximum) 4) A brief proposal summary explaining the primary benefits of your program! event as it relates to LART funding. For events, please provide event schedule, dates, duration, frequency and venues, if available (1 page maximum) 5) A plan for attracting out of town visitors (1 page maximum) 6) A proposed budget for the programi’event, including other funding sources (1 page maximum) 7) An overall, annual budget for the organization (if unavailable, please explain) 8) A proposed marketing plan, to include planned advertising, media exposure, and other promotion for the program,/event 9) Method for calculating the number of attendees (surveys, ticket sales, gate entry, participation fees, etc.) 10) Method for estimating hotel room nights and car rentals (If not applicable, please specify) 11) List of Board of Directors

6 of 7 Applicants for Capital Improvement or Special Circumstance consideration:

Please complete this application to the best of your ability. If sections on attendance and hotel calculations do not apply, please leave blank. In addition, please provide a summary (one page maximum) of your special request, including how your request will: attract visitors to the City and to the Pikes Peak Region, provide economic and cultural benefit, enhance the quality of life in the City, and/or engage the community and encourage tourist activity.

Program/Event information

Please list the aspects of your program/event for which you are requesting funds. Rank them in the order of their importance, with one being the highest. Examples: promotion/advertising, event day logistics (barricades, security, park fees, CSPD,CSFD),supplies, etc.

Priority Description Funds requested I Meeting rooms and audio/visual equipment for 3 day conference, registration desk, wifiaccess 3 days $3,000

2 Lunch from vendor food trucks 1 day; morning coffee/pastries and afternoon sodas/cookies for 3 days $2,100 3 Extra on-site security for visiting mobile labs while open for viewing and demonstration $900 4 Video production w/DVDs for 58 Mobile Lab Coalition affiliates for web posting; printing fliers/rack cards $2,500 5 Signage to direct participants to sessions, breakout rooms, poster talks, mobile lab open house $500

Entity Co-op/partnership opportunity Visit Colorado Springs Conference Planning, RFP to venues, advice and contacts Hotels We willadvertise event and hotel venue nationwide Charter Buses Transport attendees to and from special activities Visit Colorado Springs Gift Bags to attendees with Colorado Springs attractions info

Application submission: Submit one electronic copy to Assistant to Council: [email protected] or deliver a hardcopy to: Jacquelyn Puett — City Hall, 107 N. Nevada Avenue, Suite 300, Colorado Springs, CO 80903.

Applications must be received by Thursday, May 2, 2019, at 5:00 p.m.

Certification:

I have read and completed the 2020 MRT Funding Application and have included the required attachments.

I,the undersigned, certify that the information contained in this application and in all attachments is true and correct to the best of my knowledge.

Robert J. Sallee, Chairman, Board of Directors, National Space Science &Technology Institute

Organization contact and title (please print)

Robert J. Sallee May 2, 2019 Signature Date

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Attachment 3: A Brief History of NSSTI

NSSTIwas established as Pikes Peak Observatory, Inc. on May 28, 1997 “to engage and excite students, teachers, researchers, and the public in science and technology through the exploration and understanding of our environment and the universe.” Our purpose was to establish a research-grade observatory on the summit of Pikes Peak for education and research purposes as part of the plan for a new summit house. In response to a successful lawsuit by the Sierra Club, this plan was delayed until the Pikes Peak Highway road could be paved to the summit to limit the environmental impact of erosion from construction traffic. NSSTIhas submitted an application to the US Forest Service to install an observatory in 2021, after the new summit complex is built.

On August 23, 2001, our Articles of Incorporation were amended and the name National Space Science & Technology Institute adopted, as we expanded our focus to include commercial R&D and broadened our educational programs, including operation of a small school observatory, conducting weather balloon launches of student payloads to near space, planning for a local space science center, and development of a mobile science, technology, engineering and math (STEM) resource center called MESO, the Mobile Earth + Space Observatory. We joined the national Mobile Laboratory Coalition, a non-profit of operators of mobile STEMlabs.

MESOfirst deployed in August 2017 to Sutton, NE,where we participated in scientific research of the total solar eclipse and presented related education at Sutton Public School (K-12), engaging students in education relating to telescopes, science, and the eclipse. We have since deployed state-wide across Colorado and participated in Colorado Springs and Denver events such as the Imagination Celebration & Colorado Springs Cool Science Festival.

NSSTIhas developed and offered a variety of programs and activities to inspire young people and the public through active involvement in Earth and space sciences, currently including a weeklong program at middle schools focusing on the importance of water. We work closely with science educators from COOL SCIENCEand the Challenger Learning Center of Colorado, which is opening a new facility in Air Academy School District #20 in late September 2019. We will be offering educational programs with MESO at this new facility, in addition to our current deployments to schools, libraries, and public events.

In 2020, we have the opportunity to co-host the Mobile Laboratory Coalition national conference in Colorado, collaborating with Colorado State University. At an informational event about our programs, Mayor Suthers encouraged us to hold the event in Colorado Springs, and we have agreed to do so. We are proud to have the long-term support of the Colorado Springs City Council and our US Congressional delegation for Pikes Peak

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Observatory and are pleased to be able to demonstrate our unique mobile lab focused on Earth and space science to Mobile Laboratory Coalitionenthusiasts from across the country. Attachment 4:

Benefits of Hosting the MLCNational Conference as it relates to LARTFunding

The Mobile Laboratory Coalition (MLC)is national association of developers/owners/operators of S.T.E.M. labs and transportable science resource centers designed to take scientific instrumentation to schools and public venues to expose students to science in a way not otherwise possible. The thirty-three organizational members and twenty-five affiliate members have delivered hands-on science education to millions of students across the country.

Since 2005, the MLChas held 15 annual conferences, rotating locations among member cities to introduce science educators to the wealth of resources available in communities around the country. The conferences draw about 100 attendees annually, including international science educators. To date, the MLChas not held a conference in Colorado, nor in any bordering state.

By hosting the 2020 MLCNational Conference in Colorado, we can introduce science educators with direct connections to schools across the country to the Pikes Peak region, and our many attractions, engaging them with leaders in STEMeducation relating to Earth and space science. These include organizations such as the Catamount Institute, the Challenger Learning Center of Colorado, the Air Force Academy (whose students are nationally recognized for their work in areas such as aeronautics, astronautics, and cyber security), the US Olympic Training Center (focusing on human performance), the Cheyenne Mountain Zoo (a leader in educating students and the public on preservation of species), the USSpace Foundation and Air Force Space Command (addressing uses of space to benefit humanity), COOLScience (demonstrating the fun and excitement of scientific investigation and discovery), the Garden of the Gods advancing public education relating to nature, Library 21c maker space, and a host of others.

The 2020 conference will allow a diverse audience from around the US and from some foreign nations to hear from movers and shakers in some of the organizations mentioned, as keynote speakers and leaders of breakout sessions, and bring their families to visit and explore these and many other local organizations and attractions.

The National Space Science& Technologylnstituteis a 501(c)f3) non-profit corporation advancingS.T.E.M. education and research relatingto Earthand space science ___

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By holding their conferences on 3 days each year (Wednesday through Friday), the MLCenables and encourages members to come early for enrichment activities and stay through the weekend to explore what the destination city has to offer. It is cleat from past conferences that Colorado is a choice venue and one that members look forward to visiting.

We are working with Visit Colorado Springs who has issued an RFPto local hotels and we will have their responses within a week and be able to select dates in June or July which present the best opportunities to learn about and enjoy our city, while collaborating to better understand how to engage and excite students so that they continue their education in the sciences leading to careers in the technology workforce. The conference will have daily plenary sessions, breakout sessions, keynote speakers, a Mobile STEM Lab open house, and scheduled visits to a few of our top-rated science experience centers. The Challenger Learning Center has already agreed to be part of the experience for conference attendees in their new facility.

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Attachment 6:

Proposed Budget for the Conference

At this stage in our planning, we rely on past experience of the Mobile Lab Coalition in constructing the budget.

The income for the conference comes from sponsorships and conference registrations.

Typically, we charge around $300 registration for the conference, and expect 70 attendees (impacted by dates selected, conflicts and prior commitments of our members, etc.) Registrations would generate $21,000.

Sponsorships and donations can be either in-kind or financial sponsorships. Some of the organizations who market to the MLCmembers provide financial sponsorships, and this may generate $5,000.

We would like to provide meaningful experiences for our guests, and cover lunches and 1 or 2 dinners. For example, we would like to contract for attendees to experience a mission at the Challenger Learning Center (estimated cost $2,500). We would like to sponsor a dinner at the Flying W Ranch (assuming it reopens- estimated cost $2,100).

If we have LARTfunding support of $9,000, we would have $35,000 in available funds to cover:

• Personnel costs for planning and executing the conference $15,000 • Facility costs for main conference room, breakout rooms, a/v support $ 5,000 • Lunch and snack/coffee/tea /soda costs $ 2,100 • Advertising/marketing $ 2,500 • Signage $ 500 • Security $ 900 • Charter buses to transport attendees to venue like Challenger Learning Center of the Flying W Ranch $ 4,000

Any additional financial support we are able to raise would be used for management reserve, and possible contribution to the MLC to support our programs and expenses.

Once we get responses to our bids, we will be able to refine the budget.

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Attachment 7:

Proposed Marketing Plan

We will begin by marketing the Conference through the Mobile Laboratory Coalition, which creates a web page for each annual National Conference, providing the dates, the venue, and the program to be presented, including keynote speakers and breakout session leaders, and their topics.

We begin this at 2019 conference, June 26-28, 2019, in Atlanta, where we will announce the 2020 Conference, with a conference title such as Engaging and Inspiring the Next Generation of Scientists to capture their interest. There, we will distribute Colorado Springs Visitor Guides to the attendees.

We will produce a short (2 minute) video about the conference, encouraging attendees to bring their families and come early and stay late to take advantage to the many attractions in the Pikes Peak Region, and share the link for the video with the 58 organizations associated with the Mobile Lab Coalition.

We will notify newspapers (the Gazette, the Independent, and the local editions [Woodmen Edition, etc.]) of the event, along with providing information for the calendars of upcoming events at the local radio and tv stations, and ask MLCassociates to do the same.

We will produce fliers and rack cards for distribution at organizations interested in STEM education.

Because we will be selecting keynote speakers and breakout session leaders from local organizations who are leading the way in informal and formal education relating to science, technology, engineering and math, we will ask them to use their contact lists to help get the word out.

We are connected with local school districts, and will share the conference details with local science teachers, K-12, and those in the colleges and universities who educate college students seeking to become science teachers and prepare them for Colorado licensure.

The National Space Science& TechnologyInstitute is a 501fc)(3)non-profit corporation advancingS.T.E.M. education and research relatingto Earth and space science ______

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Attachment 8:

Method for Calculating the Number of Attendees

We have looked at attendance numbers for past conferences and are using those as a benchmark for estimating the number of participants in the conference. The MLChast hosted an annual conference since in 2005.

Based on informal feedback from a number of attendees of past MLCAnnual Conferences, we expect that the interest in attending a conference in Colorado will be high, and attendance will exceed that for previous conferences.

Attachment 9:

Method for Calculating the Number of Hotel Rooms and Rental Cars

We have looked at attendance numbers for past conferences and are using those as a benchmark for estimating the number of participants in the conference. Since the current members are almost exclusively located on the east or west coast, and none other than us are located in Colorado or a state adjoining Colorado, we expect at least 70 attendees, at least 40 hotel rooms (some share rooms) and 25-30 rental cars.

Based on informal feedback from a number of attendees of past MLCAnnual Conferences, we believe that the attendance at an MLCconference in Colorado will exceed previous conferences.

We also know that the ability to take a shuttle from the Airport to the hotel and avoid the cost of a rental car versus needing a rental car to get to and from the hotel impacts attendance.

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Attachment 10:

NSSTIBoard of Directors

Robert J Sallee NSSTIBoard Chairman; Colonel, USAF(retired)

Dimitri I Kiebe, PhD NSSTIPresident and founder; Principal, Solmirus Corporation

Charles I Bennett, DMgt NSSTISecretary/Treasurer; Aerospace Senior System Analyst, Adjunct College Professor (retired)

Kelly Bain Member; Founder, Principal, Delta Solutions and Strategies

Zoë Buck Bracey, PhD Member; Research Scientist, BSCS Misty Garland Member; Middle School Science Teacher

Neal Lamping, PhD Member; Aerospace Executive (Retired)

Michael B Law Member; VP Wealth Management, Merrill Lynch

Robert Mack, JD Member; Attorney and Counselor at Law

Mark Miesch, PhD Member; Staff Scientist, National Center for Atmospheric Research

Mateo Munoz, PhD Member; Research Associate, University of Colorado

Mike Perini Member; Principal, Perini & Associates, Public Relations and Marketing

Steve Ruskin, PhD Member; Author and College Instructor

Mickey Schmidt Member; Planetarium Director Emeritus, USAFAcademy

Gianna Sullivan Member; NSSTIDirector of Education and Distance Learning

Ronald Sega, PhD NSSTIBoard Chairman Emeritus; Professor, VP Energy and the Environment, Colorado State University Research Foundation Retired USAFUndersecretary, USAFMajor General, NASAAstronaut

Patrick RScanlon NSSTIBoard Chairman Emeritus; President/COO Communications Systems International, Inc.

The National Space Science& TechnologyInstituteis a 501(c)(3) non-profit corporation advancing S.T.E.M. education and research relating to Earth and space science ______

2020 LARTFUNDING APPLICATION APPUCAT1ON#

APPLICANTINFORMATION Name (as legally registered): Program/Event Name: olorado Consortium for Earth and Space Science Education Challenger Center National Conference Iba Challenger Learning Center of Colorado Program/Event Date(s):August 9-13, 2020

IfToUrism 1JCommunity Licapital/Other Contact Person:Robert Fredell Mailing Address: beforeJune 1, 2019: 10215 Lexington Drive, Ste 110 Colorado Springs CO 80920 after June 7, 2019: 8701-C Wolf Valley Dr Colorado Springs CO 80924 Title. CEO and President Email:rftedellchallengercolorado.org

Telephone Number:715989755 Web address: chaIlengercoIorado.org

Federal Tax lD:1497653 I] Non-Profit El For-Profit 40,000 LARTamount requested: $ (cash)

PROJECT/EVENTINFORMATION:

Attendance

Prior year attendance (please select one of the following):

Estimated attendance (no ticket, gate entry, or participant fee that tracks attendance): 120 Actual attendance (based on tickets, entry fee, or other tracking): U.Prior attendance unknown/this is a first time event If available, please also indicate number of:

10120 TBD Vendors: Support staff/volunteers: Media in attendance: Current year estimated attendance:

801$450 per person 40 Paid entrants/participation fee: Free admission/participation estimate:

Prior year actual hotel room nights (please select one of the following): 450 Actual room nights (based on reservation code, hotel reporting, or other tracking): Unknown/first time event

Current year estimated hotel room nights: 450 Estimate based on participants and/or spectators for event: fJ No room nights expected/local event/one-day event

5 of 7 Funding

1) Have you previously received LARTfunding? Yesfj N4J If yes, please list year(s), amount(s), and how funding was used. (Attach additional sheet if necessary.)

Year Amount Use

2) Will you (do you) receive funds from other sources? Yesj NoJJ If YES, please provide the funding source and amount. (Attach additional sheet (fnecessary.)

Source Cash (amount) In-Kind (value) Challenger Center for Space Sdence Education staff time $30,000 Board of Directors of Challenger Learning Center of Colorado $10,000 Attendees from other Challenger Learning Centers $36,000

ALL applicants (including repeat) must provide the following as attachments:

1) Verification of your non-profit status, preferably a copy of IRS documentation (ifapplicable) 2) Completed W9 and Statement of Authority (available on our website and in the application packet) 3) A brief history of your organization including date founded and purpose or mission statement (1 page maximum) 4) A brief proposal summary explaining the primary benefits of your program/ event as it relates to LART funding. For events, please provide event schedule, dates, duration, frequency and venues, if available (1 page maximum) 5) A plan for attracting out of town visitors (1 page maximum) 6) A proposed budget for the program/event, including other funding sources (1 page maximum) 7) An overall, annual budget for the organization (if unavailable, please explain) 8) A proposed marketing plan, to include planned advertising, media exposure, and other promotion for the program/event 9) Method for calculating the number of attendees (surveys, ticket sales, gate entry, participation fees, etc.) 10) Method for estimating hotel room nights and cat rentals (If not applicable, please specify) 11) List of Board of Directors

6 of 7 Applicants for Capital Improvement or Special Circumstance consideration:

Please complete this application to the best of your ability. Ifsections on attendance and hotel calculations do not apply, please leave blank. Inaddition, please provide a summary (one page maximum) of your special request, including how your request will:attract visitors to the Cityand to the PikesPeak Region,provide economic and cultural benefit, enhance the quality of lifein the City,and/or engage the community and encourage tourist activity.

Program/Event information

Please list the aspects of your program/event for which you are requesting funds. Rankthem in the order of their importance, with one being the highest. Examples:promotion/advertising, event day logistics(barricades, security, park fees, CSPD,(SF0), supplies, etc.

Priority Description Funds requested I ChaHenger Colorado staff planning expenses $20,172 2 Challenger DC office staff travel expenses $14,900 3 Challenger DC office lodging and per diem $4,928

Colorado Springs Airport Registration for event wiHencourage use of COS as primary airport Facebook, Twitter, Instagram various FB, etc. page promotionsof conference events

Application submission: Submit one electronic copy to Assistant to Council:[email protected] or deliver a hardcopy to: Jacquelyn Pueff — City Hall,107 N. Nevada Avenue, Suite 300, Colorado Springs,CO$0903.

Applications must be received I Thursday. May 2. 2019, at 5:00 p.m.

Certification:

Ihave read and completed the 2020 MRTFunding Application and have included the required attachments.

I,the undersigned, certifythat the information contained inthis application and in alt attachments is true and correct to the best of my knowledge. EIe-+ 13ec/e//.C&o nd A-e;dei (please print) / 20/? Date

7 of7 2020 tART Special Event Funding Application

Applicant Name: Colorado Consortium for Earth & Space Science Education ciba Challenger Learning Center of Colorado

Brief History of Organization

The Colorado Consorthun for Earth& Space Science Education (CCESSE) was founded and received its 501(c)(3) status in 1997. Our mission is to inspire and engage elementary and middle schoolstudents in science, technology, engineering and mathematics (STEM) subject areas,using space as the motivating element. We accomplish this by developing and delivering exciting extracurricular STEM programs that iJi*iir are appropriate and engaging for students, easily implemented by LEARNINGCENTER educators, and available to all students regardless of socio-economic status. Please see www.challengercolorado.org for more program details. Challenger LearningCenters were founded after the loss of the Space Shuttle Challenger in 1986. The families of the astronauts who perished wanted to build a living memorial to the astronauts’ sacrifice to contribute to STEM education. There’s nothing like it on Earth! Since 2002, we have operated in a 5,000 square foot facility carved out of Challenger Middle School in Academy District 20. In the past 17 years, we have engaged and inspired almost 200,000 Colorado school children about the wonders of space exploration.

Academy School District 20 has built us a new 10,500 square foot home in their bond-funded Center for Modem Learning, replacing our originalfacility. The new $6 million complex, located in Wolf Ranch, will allow us to host two classes simultaneously, in fill-day multi-program STEM events. We will re-dedicate the new facility in September 2019.

In the 2019/2020 school year, we will inspire more than 42,000 students and professionally develop about 600 K-8 teachers across the Pikes Peak region. Brief Proposal Summary

Amount Requested: $40,000

Primary benefits of Challenger program

The annual Challenger Center for Space Science Education attracts roughly 100 attendees and 50 spouses from around the US, Canada, and the United Kingdom. Operators of the 42 Challenger Learning Centers worldwide gather for five days of conferences and tows The impact on the Pikes Peak region will be primarily economic: conference attendees will purchase about 450 hotel room nights, fly into COS and DEN airports, rent automobiles, eat in local restaurants, shop in local stores, etc. About half of the conlèrence visitors will combine their conference travel with an extended vacation in the region. Additional impact on the Pikes Peak region will come from a public star party given in conjunction with the Challenger conference. The star party will feature planetarium shows in the new Mikkelson Planetarium, simulated suborbital space flights in the Northrop Grumman launcher, real star viewing with the help of the National Space Science & Technology Institute’s Mobile Earth and Space Observatory, and telescopes provided by the Colorado Springs Astronomical Society. The event will be open to the public on Saturday August 8, 2020, will chargean admissionfee, and will alsoofferfoodtrucksto servethe expected1,000localvisitors. Event Schedule

The event is tentatively scheduled for August 9-13, 2020. The conference venue will be the new Challenger Learning Center of Colorado, co-located with Legacy Peak Elementary School (District 20), $701 Wolf Valley Drive, Colorado Springs, CO, with tentative visits to • The United States Air Force Academy, • Lockheed Martin Space, • Air Force Space Command, • The National Museum of World War II Aviation, etc. Hotels and restaurants are yet to be determined. We expect most visitors will come early and stay late to enjoy the wonderful attractions of the Pikes Peak region.

Although this is an annual conference, it is considered a one-time event for Colorado Springs.

Benefits to the Region

In addition to the economic impact on the region, the Challenger conference will firmly establish the Challenger Learning Center of Colorado as the leading STEM education effort in southern Colorado, while establish Colorado Springs as the showcase Challenger Center in the worldwide Challenger network. This has a knock-on effect as new communities considering building Challenger Learning Centers will visit Colorado Springs to see our Challenger Center. Plan for attracting out-of-town visitors

The WashingtonDC headquartersof the ChallengerCenter for Space ScienceEducation leads the overallplanningand invitationof all the 42 ChallengerCentersworldwide. Please see www.challenger.org

Our local ChallengerLearning Center will lead the planning and marketingof the public star party, primarilythrough socialmedia,print advertisingin the Gazetteand the Indy, and word of mouth. By partneringwith our informalscience educatorfriends Cool Science,the National Space Science& TechnologyInstitute,and the Colorado SpringsAstronomicalSociety,we expect our plannedmonthly Super Star Science Saturdaysto become a major hit in the area. Proposed Budget, 2020 challenger Center for Space Science Education Conference Colorado Springs CO Aug9-13, 2020

Overall Event Expenses and Income (* indicates expenses to which [ARTfunding is requested)

Expenses Amount Donated/In-kind Challenger Colorado Springs event staff (salary) $ 20,172 Catering breakfasts/lunches/snacks $ 10,800 Conference dinner $ 6,600 Challenger DCoffice travel expenses* $ 14,900 Challenger DCoffice salary at conference* $ 27,060 Challenger DCstaff planning costs (salary) $ 30,000 Program printing costs and attendee gifts $ 1,600 Localtransportation (charter buses) $ 6,500 Misc $ 600 Expense and in-kind subtotals $ 88,232

Income Conference fees ($450 per person, 80 attendees) $ 36,000 lARTfunding* $ 40,000 Challenger Colorado Board donation $ 10,000 other local donors fTBD) $ 2,232 Income subtotals $ 88,232 TOTALS Income $ 88,232 Expenses $ 88,232 Event total profit floss) $ local Challenger staff 10 local invited guests 20 subtotal local attendees 30

DCstaff 10 Paid registrations 80 subtotal hotel room attendees 90 total attending 120 total hotel mom nights Ui!ior LEARNINGCENTER Organization Annual Budget (Fiscal 2019)

CCESSE Approved Budget FY 2019 FY2019 Ordinary lncomelExpense Income 4000-BootcampFees $ 8,400 4001 King Soopers Neighborhood Rewards $ 1,500 4005- Cancellation Fees $ 100

4010- Consulting Fees $ 17,000

4015- Donations- Restricted excludes capital cam paign $ 165,000 4020- Donations- Unrestricted :$ 66,000 4025 - Food & Beverage Income $ 1,500

4030 - Grants $ 68,000 4030 USAFAsupport of new part-time FD $ 63,920

4035 Misc Income $ 3,000

4040 - Mission Discounts $ (62,800)

4045- Mission Revenue

4045-f - 0,1-Site Mission Revenue $ 170,625 4045-2 - 0ff-Site e-Mission Revenue $ 82,800 4045-3 - On-Site Program Revenue $ 7,200 40454 - 0ff-Site Program Revenue $ 36,000

4045-5- Summer Camp Revenue $ 68,280 4045- Total Mission Revenue $ 364,905 4055- Retail Discounts $ 4060 - Retail Sales $

4995-In-Kind Donation from 020 $ 168,600 4996- Dividend Income

4997 - CD and Uoney Market interest Income $ 8,000

4999 Unrealized Gains Gross Revenue $ 873,125 Expense FY2019

6000’ Advertising $ 6,200 6005’ Bank Charges $ 100 6010’ Bootcamp Expense Total 6010 -Bootcamp Expense $ 77,900 6011 BeSTary Expense $ 6,000 6012’ Design Challenge Expense $ 27,000 6013 Community Event Expense $ 200 6014’ CCSEwebsite and misc Expense $ 1,500 6015 Catering Food $ 1,800 6016’ Fundraiser King Soopers expense $ 100 6025 Credit Card Fees $ 4,500 6030’ Depreciation $ 20,000 6035’ Donations to other organizations $ 500 6040’ Does &Subscriptions $ 200 6045 Exhibit Expense $ 1,000 6050 Fines $ 100 6055’ Food and Beverage - Events $ 750 6060 Gifts $ 400 6065 Insurance $ 4,708 6070’lnternet $ 1,380 6075’ Lease Total 6075’ Lease $ 85,000

6080 License & Fees $ 16,439 6085’ Meals & Entertainment 6085-1 ‘Boo mess $ 500 6085-2’ Staff $ 600 Total 6085 ‘Meals & Bite rtainment $ 1,200 6090’ Misc Expense $ 100 6100’ OverlShort $ - 6105 Payroll Processing Fees $ 100 6110 Payroll Tax Expense $ 5,938 6115’ PBA Contribution $ 72,554 6120 Postage $ 200 6125- PresidentlBoard Expenses $ 300 6135’ Professional Services

6135-1 - Accounting $ 19,250 6135-2’ Legal $ - 6135-3-IT support $ 26,718

61354 - Audit and Tax $ 9,000 Total 6135 - Professional Services $ 54,968 Expense FY2019

6140- Program Supplies & Expense $ 10,000

6141 Summer Camp Supplies & Expense fnew) $ 6,000 6145 Repairs and Maintenance $ 2,000 6150- Royalties $ 4,100 6165- Sales Tax Adjustments $

6160 - Scholarship Expense $ 1,925 6161 - Shipping $ 800 6162 Stipends $ 250 6165- Staff Insurance $ 2,740 6170 Staff Training $ 3,935 6175 Supplies &Expenses

6175-1 - Admin Supplies & Expense $ 1,800

6175-2 Computer Supplies & Expense $ 4,500 6175-3 - Facility Supplies & Expense $ 600 6175- Supplies & Expenses - Other $ Total 6175 Supplies & Expenses $ 6,900 6160- Telephone and Utilities

6180-1 - Cell Phone 6180-2- Facility Phone $ $00 6180-3 Utilities (in kind) $ 3,600 Total 6180- Telephone and Utilities $ 4,400 6185- Travel $ 2,500

6188 - Uniforms $ 705 6190- Wages 6190-0 - Summer Staff contract wages $ 8,160 6190-3- PTO Wages

61904- Regular Wages $ 336,122 6190-5 - Bonuses $ 8,000

Total 6190 - Wages $ 352,282 6500- TOSA In-kind Salary & Benefits Expense $ 80,000 6910- Fundraising printing $ 500 6950- Fundraising meals $ 700 * 6990 Fundraising Consulting fees $ 1,000 6995 - Fundraising travel $ 1,500

6999- Profit Total Expense $ 873,125 Net Ordinary Income $ FY2019 Marketing Plan The Washington DC headquarters of the Challenger Center for Space Science Education leads the overall planning and invitation of all the 42 Challenger Centers worldwide. Please see www.chaiienger.org

Method for Calculating number of Attendees, Room Nights, Car Rentals Past annual meetings have resulted in a steady number of attendees, room nights, and car rentals.

Listof Board of Directors

Chairman Emeritus: Lt. Gen. Winfield W. Scott, Jr., Superintendent,US Air ForceAcademy, USAF (ret)

Chair: Gary R. Coulter, Ph.D., Founder and past President,CCESSE, USAF (ret), NASA (ret), Academy District 20 Board of Education (ret)

Vice-Chair: Vivian Teets, formerly Lockheed Martin, community activist and STEM advocate

Secretary/Treasurer: Brad Barnes, CPA, Chief Financial Officer, Air Academy Federal Credit Union

Members:

MartyFrance, Ph.D., Brigadier General, USAF (ret), PermanentProfessor and Head, Departmentof

Astronautics,USAF Academy (ret) V

Mark Hatchell,Ed.D., Superintendent,Academy School District20

ElaineKnight, Brigadier General, USAF (ret)

David Kohiman, Ph.D. Universityof Kansas(Professor emeritus)

Monica Palko, esq., Vice President and General Counsel, Lockheed MartIn Space SystemsCompany

Robert G. Peterson, Colonel, USAF (ret), VP of Business Development, LockheedMartin Corporation(ret)

Stephen E. Smith, esq., Attorney; former Vice President and General Counsel, LockheedMartin Space Systems Company Board Members Emeritus:

General Lance W. Lord, Commander of Air Force Space Command, USAF (ret)

Dr. Bruce L. Doyle, Past President, Board of Education, Colorado Springs School District 11; Past President, Colorado Association of School Boards, Lt Col, USAF (ret)

Mr. Willie L. Daniels, II, President and CEO, Shades of Blue; 777 Captain, United Airlines

Ms. Tracey Tomme, CEO, Dayton (OH) Natural History Society, past President and CEO, CCESSE ______

2020 LARTFUNDING APPLICATION APPLIcATI0N#

APPLICANT INFORMATION Name (as legally registered): Program/Event Name: Exponential Impact Xl 2020 Accelerator and Amplify Program (XI Opportunity Fund Launch)

Program/Event Date(s):April2020- September 2020

£ai:egory: [jTourism JCommunity L3capital/Other Contact Person:HannahParsons Mailing Address:415 N Tejon St Colorado Springs, CO 80903

Title:CEO Email:[email protected]

Telephone Number:7193382755 Web address:exponentialimpactcorn

Federal Tax ID:822707012 t1 Non-Profit F_iFor-Profit 100,000 LARTamount requested: $ (cash)

PROJECT/EVENT INFORMATION:

Attendance

Prior year attendance (please select one of the following):

Estimated attendance (no ticket, gate entry, or participant fee that tracks attendance): 108 Actual attendance (based on tickets, entry fee, or other tracking):

LI Prior attendance unknown/this is a first time event If available, please also indicate number of:

0 36 Vendors: Support staff/volunteers: Media in attendance:

Current year estimated attendance:

68/$10 . 90/free 13/Xl entrepren Paid entrants/participation fee: Free admission/participation estimate:

Prior year actual hotel room nights (please select one of the following): 502 Actual room nights (based on reservation code, hotel reporting, or other tracking): LI.Unknown/first time event Current year estimated hotel room nights: 408 Estimate based on participants and/or spectators for event: fj No room nights expected/local event/one-day event

5 of 7 Funding

1) Have you previously received LART funding? esL No If yes, please list year(s), amount(s), and how funding was used. (Attach additional sheet if necessary.)

Year Amount Use

2) Will you (do you) receive funds from other sources? Yes NoL If YES,please provide the funding source and amount. (Attach additional sheet if necessary.)

Source Cash (amount) In-Kind (value) 2019 Sponsorship $80,000 2019 Grants $296,800 2019 Contributions $170,000 2019 Program Income $1,000 2019 Real Estate $196,000 2019 Furniture $250,000

ALLapplicants (including repeat) must provide the following as attachments:

1) Verification of your non-profit status, preferably a copy of IRS documentation (ifapplicable) 2) Completed W9 and Statement of Authority (available on our website and in the application packet) 3) A brief history of your organization including date founded and purpose or mission statement (1 page maximum) 4) A brief proposal summary explaining the primary benefits of your program! event as it relates to LART funding. For events, please provide event schedule, dates, duration, frequency and venues, if available (1 page maximum) 5) A plan for attracting out of town visitors (1 page maximum) 6) A proposed budget for the program/’event, including other funding sources (1 page maximum) 7) An overall, annual budget for the organization (if unavailable, please explain) 8) A proposed marketing plan, to include planned advertising, media exposure, and other promotion for the program/’event 9) Method for calculating the number of attendees (surveys, ticket sales, gate entry, participation fees, etc.) 10) Method for estimating hotel room nights and car rentals (If not applicable, please specify) 11) List of Board of Directors

6 of 7 Attachment 3

3. A brief history of your organization including date founded and purpose or mission statement (1 page maximum)

Exponential Impact (XI) was established through the Foundation for Colorado Springs Future to drive economic diversification through entrepreneurship in the region. The organization formed in September of 2017, hired its first employee December 1, 2017, and received its determination letter of tax-exempt status from the IRS in April of2Ol$. The mission of XI is to give entrepreneurs the best start humanly possible.

XI runs programs to support Seed to Series A emerging technology startups. The Accelerator, Xl’s flagship program, is a fourteen-week program where early-stage startups are paired with experienced mentors and engage in intensive learning sessions. Exponential Impact also has a partner Investment fund, Tech Ventures COS, which invests in the Accelerator startups. Amplify is a six-month long program, which provides incubation and support for later-stage companies. Ascend is a year-long program for high-growth companies that offers tailored mentorship. XI is currently raising a $30 million fund to support Amplify and Ascend companies.

Attachment 4

4. A brief proposal summary explaining the primary benefits of your program! event as it relates to LART funding. For events, please provide event schedule, dates, duration, frequency and venues, if available (1 page maximum)

Exponential Impact’s programs attract entrepreneurs and investors from across the globe. Leading up to the Accelerator program, XI invites candidates to Launch Camp in Colorado Springs. For four days and three nights Accelerator candidates visit Colorado Springs to explore the XI Accelerator program and the region. Those entrepreneurs typically arrive early in Colorado Springs or stay late to experience a weekend in the region. LART generating lodging and transportation are used during this time and XI always encourages flights to and from the COS airport. In 2019, twelve companies visited Colorado Springs for Launch Camp. During the 14-week Accelerator program, companies came to Colorado Springs to work with mentors, learn from programming sessions, and grow their business. Startup founders and their key staff traveled to and resided in Colorado Springs for the duration of the programming. From June 2019-September 2019, the companies purchased short-term housing, including long-stay hotel rooms, rental cars, meals, and airfare. In its first two years of operations, XI has recruited five out of town startups to Colorado Springs. All of these companies stay in LART generating accomodations for the duration of the program. The Accelerator program concludes in a Demo Day event hosted at the Broadmoor. This year’s Demo Day had over 150 attendees. The event sponsors and many event attendees purchased hotel rooms in the area for the evening. The Accelerator and Demo Day are annual programs taking place every year. Additionally, XI is planning to grow the Accelerator program and Demo Day in 2020. The organization hopes to have 10 startups in the Accelerator program, 200 people attend Demo Day, and make Demo Day an entrepreneurial destination.

Beyond the business and event tourism aspects of the Accelerator program, XI is working to raise a larger venture ftind in 2020. Startups interested in investment from the fund will be required to travel to Colorado Springs, interview with XI staff and the investment committee, and agree to reside in Colorado Springs for the duration of any program for which they qualify. Because there is a shortage of seed stage funding nationally, we anticipate a competitive environment for the fund with many startups traveling to the region to seek funding.

Exponential Impact is seeking LART funding to market Colorado Springs as an entrepreneurial hub which requires participants to travel to the region multiple times a year often with extended stays. With the development of the fund, these overnight visitors will include investors looking to invest in Opportunity Funds for operating companies.

Exponential Impact will host Launch Camp in April of 2020. The goal is to host twenty companies with 40 to 45 entrepreneurs and five staff staying in accommodations for the week. XI is targeting 10 - 15 startups participating in the 2020 Accelerator 14-week program. Based on previous numbers, this will likely result in five to seven of those companies visiting from out of state for the entire 14 weeks. In addition to the program, Xl anticipates startups traveling to COS to interview for the investment fund. This would conservatively result in 100 hotel room nights for entrepreneurs seeking investment.

Attachment 5

5. A plan for attracting out of town visitors

Exponential Impact seeks to attract out of town companies for the Accelerator, Amplify, and out of town visitors for Demo Day. For the Accelerator program, the Xl Program Director does a road show, where they attend startup and entrepreneurial conferences across the nation. They meet one-on-one with startup founders to recruit them to Exponential Impact and Colorado Springs. Additionally, XI is a member of the Global Accelerator Network. Through this connection, XI has numerous avenues to attract international companies to Colorado Springs. In order to attract out of town visitors to Colorado Springs for Demo Day, Exponential Impact targets a population of investors interested in technology startups. Within Demo Day, XI hosts a session specifically targeted to investors. By offering exclusive time to talk with all the startups one-on-one, XI is able to entice out of town visitors to come to Colorado Springs. Additionally, XI is raising a larger investment fund. This fund will entice startups to visit Colorado Springs to learn about XI and interview for Amplify. Finally, XI will pair all these efforts with a multi-channel national marketing strategy. XI 2020 Organizational Budget XI LARTProject Budget Income Expense Amount Contributions & Grants Contractor $ 24,000.00 Federal Funding $250,000.00 Website $ 6,000.00 Contributions & Grants $340,000.00 Content Production $ 18,000.00 General Contributions $ 20,000.00 Search Ads $ 13,000.00 Other Grants Income $ 50,000.00 Social Media $ 12,000.00 Sponsor Income $150,000.00 Print Ads $ 12,000.00 Services/Events $100,000.00 Display Ads $ 6,000.00 Interest Income $ 100.00 Events $ 6,000.00 Total Income $910,100.00 Travel $ 3,000.00 Total $100,000.00 Expenses Employee Expenses Wages $165,000.00 Benefits & Expenses $ 49,500.00 Total Employee Expenses $214,500.00 Interns $ 20,000.00 Apprentices $152,860.00 Total Wages & Expenses $393,360.00

Operating Expenses Business License & Fees $ 50.00 Conferences & Events $ 20,000.00 Contractors/Agency $238,297.00 Dues & Subscriptions $ 10,000.00 Enterprise Zone Fees $ 8,000.00 Entertainment $ 5,000.00 Facilities $ 40,000.00 Insurance $ 10,000.00 ITServices & Subscriptions $ 5,450.00 Marketing $100,000.00 Meals $ 8,100.00 Meetings $ 2,000.00 Office supplies & Equipment $ 16,350.00 Other- Can be rent $ 6,500.00 Print Services $ 2,000.00 Professional Fees $ 14,500.00 Rent $ 12,000.00 Telephone $ - Travel $ - Airfare $ 5,000.00 Fuel/Mileage Reimbursement $ 3,600.00 Lodging $ 5,000.00 Transportation $ 4,300.00 Total Operating Expenses $516,147.00

Total Net Revenue 593.00 I I$ Attachment 8

8. A proposed marketing plan, to include planned advertising, media exposure, and other promotion for the program/event

XI will deploy a multi channel national marketing strategy to build awareness and attract participants to the Xl programs. Our target market will be investors, mentors, sponsors and companies that will travel to participate in our program offerings. We will produce a mixture of entertaining content and advertising that highlights the value and excitement of the programs including teams, staff, pitches, events and speaker engagements. That content will be broadcast organically and through paid media channels in social media, websites, apps, magazines and newspapers. Paid search placements and organic optimizations will keep us at the top of Google search results for all relevant keywords to our program so that we can remain competitive amongst other national programs when prospects are researching our program. Our targeted direct email and social messaging outreach program will expand our network and reinforce the awareness we create to drive direct action for attendance. Events will be hosted in our facility and at venues in the area on a regular basis with companies, communities members and marquis speakers that draw a large attendance. All of this traffic will be directed to our website which will be receiving regular updates to optimize the conversion rates for maximum participation impact.

Attachment 9

9. Method for calculating the number of attendees (surveys, ticket sales, gate entry, participation fees, etc.)

Exponential Impacts tracks the number of attendees for the Accelerator, Amplify, and associated events through manual data entry and online event registration. The total number of attendance includes the number of entrepreneurs who come to Colorado Springs for the Accelerator program and the mentors, community members, sponsors, and investors who attend Demo Day. XI manually tracks all the companies and entrepreneurs who are invited to Launch Camp and the number of people who are accepted into the Accelerator program. The attendance number for demo day is calculated based on the total number of online registrations and walk up registrations.

Attachment 10

ID.Method for estimating hotel room nights and car rentals (If not applicable, please specify)

Exponential Impact calculates the number of hotel rooms based on the number of people attending launch camp, the number of out of town startups participating in the Accelerator program, and the number of out of town sponsors and investors who come to Demo Day. XI has all staff and the invited entrepreneurs stay in lodging for launch camp, and the out of town startups purchase short term housing for the fourteen week program. Finally, the hotel room night number includes the sponsors and out of town investors who visit Colorado Springs for Demo Day. XI also tracks the number of rental cars used by the out of town program participants.

Attachment 11

11. List of Board of Directors

Exponential Impact Board of Directors

Vance Brown, Board President Betsy Brown Kyle Hybi Chris Jenkins Hannah Parsons, CEO Attachment 12

Entity Partnership Opportunity

City of Colorado Springs XI will include the City of Colorado Springs logo on the XI website, printed materials, and on Demo Day Collateral. The Mayor always speaks at Demo Day. City Economic Development staff are frequently involved in programming. We cross promote entrepreneurial events and opportunities.

Colorado Springs Airport Exponential Impact will encourage XI startups to fly in an out of the Colorado Springs airport for their travels.

Convention and Visitors Bureau XI will offer the CVB the opportunity to present tourism opportunities to XI participants and will include a link to the CVB on the XI website.

Chamber & EDC XI is the Entrepreneurship partner to the Chamber & EDC. Chamber CEO and Staff frequently work with XI companies. All XI participants receive one-year chamber memberships. We promote the Chamber & EDC in all marketing

UCCS Xl hosts multiple entrepreneurial events for UCCS including programs for international visiting entrepreneurs. XI is co-located with UCCS and the National Cybersecurity Center. UCCS is cross promoted in all materials

Broadmoor Hotel Demo Day 2020 will again be hosted at the Broadmoor. Applicants for Capital Improvement or Special Circumstance consideration:

Program/Event information

Priority Description Funds requested

1 Promotion/Advertising $76,000 2 Contractor $24,000

Please list ways in which you will partner with the City of Colorado Springs, Convention and Visitors Bureau, Colorado Springs Airport, hotels or other entities for co-op opportunities, cross promotion, etc. Example: Linkson website, cross- promotion on Facebook, special discount codes, booth at event, etc. Entity Co-op/partnership opportunity City of Colorado Springs See Attachment 12 Colorado Springs Airport See Attachment 12 Convention and Visitors Bureau See Attachment 12 Chamber & EDC See Attachment 12 UCCS See Attachment 12

Applications must be received by Thursday, May 2, 2019, at 5:00 p.m.

Certification:

I have read and completed the 2020 LARlFundingApplication and have included the required attachments.

I,the undersigned, certify that the information contained in this application and in all attachments is true and correct to the best of my knowledge. Hannah Parsons, CEO

Organization contact and title (please print) pa4øt2aA 10/11/19 Signature Date

7 of 7 2019 Exponential Impact LART Off-Cycle Grant Request Supplemental Information

Economic Development

Beyond encouraging business tourism, Exponential Impact seeks to advance economic development in the region. Through the Seed to Series A incubator programs, XI seek to attract companies to move to or stay in Colorado Springs. In 2019, 83 companies applied to be a part of the Accelerator program, 12 companies were invited to Launch Camp, and seven companies participated in the program. We are currently in the application process for Amplify, and we intend to have five companies join the program. This is a significant growth from 2018 because there were four companies in the Accelerator and Amplify was still in its nascent stages. We intend to expand these numbers in 2020 to encourage substantial growth in the technology ecosystem.

Additionally, Exponential Impact is encouraging job creation and business expansion. Including the 2018 and 2019 Accelerator companies, 19 high tech jobs were created. Additionally, XI encouraged six companies to remain in Colorado Springs and three outside companies to move to the region. Exponential Impact also partners with Tech Ventures COS, an investment fund that invests in Accelerator companies. In 2018 and 2019, Tech Ventures invested $395,000 into the startups. Including outside investment and investment from Tech Ventures COS, XI companies have generated $521,000 in investment funding. Finally, Exponential Impact’s effort to recruit companies result in secondary benefits beyond jobs created and investment dollars. One person who took part in the 2018 Accelerator program bought a house in Colorado Springs in January of 2019. As more companies move to Colorado Springs, there will be a growth in benefits to real estate and general consumer spending.

Additional Hotel Nights

Following the LART application, Exponential Impact partnered with UCCS to host five global entrepreneurs, through the US State Department Global Innovation program. These entrepreneurs will be staying in Colorado Springs for four weeks from October 14 - November 9. Below are the adjusted hotel room night numbers.

Current year estimated hotel room nights: 408 Adjusted estimated hotel room nights (including GIST program): 548 Colorado Actual Actual Vendors: Current

Estimate Prior Current Telephone Paid If i—i Title: Estimated Prior APPLICANT PROJECT/EVENT Contact LART

Name 2020 Attendance available, entrants/participation year year President amount (as room Non-Profit Springs

attendance

I1 LART year year Person: based ______legally actual attendance attendance Approx. Number: please nights INFORMATION estimated estimated Baseball No Unknown/first Prior requested: on FUNDING Christopher room registered): hotel 40 (based INFORMATION: participants attendance also (based (719) Club (no (please nights - room indicate hotel attendance: - LLC

304-5608 $ For-Profit on Phillips ticket, on fee: APPLICATION 15,000 time I tickets, nights Support expected/local dba reservation room select unknown/this and/or number gate Rocky 7,500 event (please nights: one entry staff/volunteers: entry, Mountain spectators of: of code, fee, the select or event/one-day is Vibes or participant a following): hotel first for other one (cash) Free event: time reporting,

of I Approx. ______Web Federal tracking): Mailing Program/Event Program/Event Northwest Email: the 5 admission/participation fee Tourism event egory: of event Approx. ______following): address: 7 cphillips©vibesbaseball.com 200 that Tax Address: or I Pioneer ______other tracks 500 ID: IjCommunity room 83-2718693 Date(s): Name: League tracking): 4385 Colorado attendance): besbaseball nights Media Tutt All-Star August APPLICATION Springs, Boulevard estimate: in - ______Game attendance: corn 2nd ______CO Ljapita - August 80922 500 # 4th Approx I/Other 2020 25 ______

Funding

1) Have you previously received LARTfunding? Yesfi N47 If yes, please list year(s), amount(s), and how funding was used. (Attach additional sheet if necessary.)

Year Amount Use

2) Will you (do you) receive funds from other sources? Yesfj Nojj If YES,please provide the funding source and amount. (Attach additional sheet if necessary.)

Source Cash (amount) In-Kind(value) Sponsorships Approx. $25,000 Approx.$10,000

ALLapplicants (including repeat) must provide the following as attachments

1) Verificationof your non-profitstatus, preferably a copy of IRSdocumentation (ifapplicable) 2) Completed W9 and Statement ofAuthority (availableon our websfte and inthe applicationpacket) 3) A brief historyof your organizationincludingdate founded and purpose or missionstatement (1 page maximum) 4) A brief proposal summary explaining the primary benefits of your program! event as it relates to LARTfunding. For events, please provide event schedule, dates, duration, frequency and venues, ifavailable (1 page maximum) 5) A plan for attracting out of town visitors (1 page maximum) 6) A proposed budget for the program/event, including other funding sources (1 page maximum) 7) An overall, annual budget for the organization (ifunavailable, please explain) 8) A proposed marketing plan, to include planned advertising, media exposure, and other promotion for the program/event 9) Method for calculating the number of attendees (surveys, ticket sales, gate entry, participation fees, etc.) 10) Method for estimating hotel room nights and car rentals (If not applicable, please specify) 11) Listof Board of Directors

6 of 7 Applicants for Capital Improvement or Special Circumstance consideration:

Please complete this application to the best of your ability. Ifsections on attendance and hotel calculations do not apply, please leave blank. In addition, please provide a summary (one page maximum) of your special request, includinghow your request will: attract visitors to the Cityand to the Pikes Peak Region, provide economic and cultural benefit, enhance the quality of life in the City,and/or engage the community and encourage tourist activity.

Program/Event information

Please list the aspects of your program/event for which you are requesting funds. Rankthem in the order of their importance, with one being the highest. Examples: promotion/advertising, event day logistics (barricades, security, park fees, CSPD,CSFD),supplies, etc.

Priority Description Funds requested 1. Event Day Logistics (Security I CSPD I CSFD / Transportation) $8000 2. Promotion I Advertising $4000 3. Excursions I Tourism Activities $3000

Please list ways in which you will partner with the Cityof Colorado Springs, Convention and Visitors Bureau, Colorado Springs Airport, hotels or other entities for co-op opportunities, cross promotion, etc. Example: Linkson website, cross- promotion on Facebook, special discount codes, booth at event, etc. Entity Co-op/partnership opportunity City of Colorado Springs Social Medial Website Cross Promotion Downtown Partnership Social Media/ Website Cross Promotion

CS CVB Social Media I Website Cross Promotion (Current Partner) CS Airport Social Media I Website Cross Promotion (CurrentPartner) CS Chamber and EDC Social Media I Website Cross Promotion

Applications must be received by Thursday, May 2, 2019. at 5:00 p.m.

Certification:

I have read and completed the 2020 LARTFunding Application and have included the required attachments.

I,the undersigned, certify that the information contained in this application and in all attachments istrue and correct to the best of my knowledge. Christopher Phillips - President

Organization contact and title (please print)

1017/19

Signature Date

7 of 7 ALLSTAR GAME - 2020

Expense

Event Cost Est Notes Full Eveut Transportation - To and From Hotel $ 4,000.00 2 buses all day @$1,000 each - Colorado Tours Airport! Hotel tignage $ 5,000.00 2 pull up banners at alrptrt/ 2 pull up banners at hotel Alittar Logo $ 5,000.00 grandiose

Jerseys $ 7,137.37 70 per team, $42.50 each Iestrasl . Wilson IhaIf sunk, haP recoupahiel Sponsor Patch forlerseys $ 500.00 Front of tailpark tignage Design $ 040.00 SIgn Shop Frost of Ralipark tigrage Production $ 2,305.00 Sign Shop Front of Ralipark Signage Installation $ 420.00 Sign Shop Eoecutiue Lanyards $ 401.00 Acress PassandLanyards Gift Package $ 0,745.00 3t@275 = 7050 https://www.companyrasuals.com/shadows/h.lsp0ld=fl3HtW&parentid=7602D4 Colorado Springs tignage $ 2,000.00 Lamar marketing billboards Media tudget $ 25,000.00 T.V./Radio/PrinSigital Adueftising

TOTALFULLEVENTEXPENSE$ 57,12737

MONDAYNIGWEACTIVITIED Alt Star Game Reception Location to be determined $ 3,000.00 Location Rental Foodardoeuerage Costs $ 15,000.00 LorationFoodandoeuerage Costs

TOTALALL$TARGAMERECEPT1ON$ upgg.ge

All Star Pre-Game Celebration Location Rental $ 5,000.00 Location to be determined lestimated sostl Entertainment $ 1,tOO.tO Rand/tntertainmentto be determined VIPReception Area lArks/Food $ 2,500.00 Cost will uary depending up on tissue Euent tignage Inside ard out oRthe Venue $ 1,000.00 Welcome to Colorado Springs/Special Euent Signagn

TOTALCELEBRATIONEXPENSE so,gog,og

DAYPRIORACTIVEt Actiolties Local Tourist Actiulty $ 2,000.00 To be determined Alterrate LocalArtluity $ 1,000.00 to be determined LunrhtarEueryone $ 1,000.00 Lacalprouldertohedetermlned

DAYPRIORACTIVITIESEDPERSR $ 4,sot.aG

FANPEST/ LLROME RON DERBY! HOME RUN DERBY/ ALL-DTARDAME Stadium Signage $ 1,010.00 Signs will show partIcipating sponsors asd city affiliation Logo Rasehall for Dame $ 700.04 Rawlings -15 doter 16game, 2 NWL,2 P10,5 eotral - Original Estimate $700 Logo Raseball for ARDerby $ 558.70 Rawllngs -10 dooen ChampionshIp Sell $ 175.00 Undisputed Relta Clubhouse Manager Staffing $ 4Dt.tt $200 each side Ruilpen Catchers $ 250.00 $100 each - paid cash, day atgame MascatAppearances $ 000.00 Appearanses at euents leading up to game and dudng game Clubhouse Meals $ 2,000.00 Dinner and Lunch proulders to he determined Dame Day Operations Staffing $ 4,000.00 Includes additional security, medical response, and ushers Food and Reuerage Staffing $ 3,000.00 Includes additional personnel requhed tar sell-autorowd rood and Reverage COGS $ 7,425.00 36% of estimated 0cactus rireworks Show $ 8,000.00 4h took depending or she needed Pragram Espense $ 2,S00.D0 Saucer h Program

a HR GERRYlIsa RDPRNSE5t stsaSsa

ALL-STARWRAP PARTY Location lobe determined $ S0,WD.DD Restal, food, and entertainment

ALL-STARWRAP PARTYEDPENSES 0 1R.RRG.RO

, MERCHANDISEEXPENSES AllStar Game Merchasdise $ 8,108CR

MISC. ESPEP$ES PmssCastereeoe Needs

OuWeld Sign S $ 400.00 SIgn Shop Outfield Sign 2 $ 400.00 Sign Shop Signs for Press Conference $ 250.00 Sign Shop Parking Passes tar All-StarGame $ 150.00 Printer to he determined Field Paint tsr Logo $ 000.00 Vendor to he determined AatstarPressCanteresre $ 600.00 Vendortohedelermlned Fobs RarStaff $ 6tD.W Vendor to he determined IsuGes $ 75.D0 Verdortabedetermined

MISC. EDPESSE5 $

TOTALEXPENSES $ 141,935.71 Revenue

source Estimate Notes Full EoeRt Ticket Sales $ 85,000.00 75D5 Achetsate eupected to he sold at $11.30 per ticket auerage Sponsors hips $ 25,WD.W This amount was determined preulously based or past like euerts Concession Reoerue $ 40,000.D0 This estimate is hosed an reuerue eoperted Rota sald-auteuent Parking $ 5,WD.W This estimate Is based or reuerue espected far a sold-tutsoert Merohandise $ S,000.D0 This esAmate is based or reuerue solely from AU-StarGame merchandise sales

TOTALEVENTREVENUE $ 160,000.00

NETPROFITFROM EVENT $ 18,064.29 I Press

Conference TOTAL AU-STAR All U. DAY Event TOTAL HR All Star PRIOR DERBY Front Front Star Signage TOTAL Transportation Needs MISC CELEBRATION Pie-Game WRAP ParkIng Front VIP Activities Game of of Event ACTMflES Game

1 EXPENSES TOTAL ALL-STAR Clubhouse Reception EXPENSES Ballpark Ballpark Inside HR Logo Food MiSter Signs Location location PARTY of Hats Sponsor Food Colorado Food Passes DERBY Reception Day Logo Ballpark Alternate Airport CelebratIon Baseball and FULL and for for Mascot Local - and EXPENSE Game and Signage Operations Field Lunch Signage EXPENSES ChampIonship Executive To EXPENSE GAME Baseball to to Area Beverage Press Program for Press Clubhouse Manager out Bullpen I Patch Stadium EVENT Fireworks and Beverage Springs Location ASG Tourist / Beverage Slgnage Outfield Outfield be be Entertainment Poics Media Paint All-Star Hotel for Local Merchandise Appearances of for MI Gift DrInks/Food determined determined Conference Conference RECEPTION From Installation Production forierseys EXPENSES the HR for Everyone Star EXPENSE Catchers Lanyards for for Expense Package Staffing Staffing Staffing Slgnage Signage Signage Activity Activity Jerseys Budget Invites Design Derby Venue Rental Sign Sign Game Meals Game COGS Show Hotel Costs Logo Logo Staff Belt 2 1 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ FANFE5T Cost 141,935.71

/LL ALL 30A00-oO 30,683.34 57,127.37 Est 10,000.00 10,000.00 11,000.00 25,000.00 15,000.00 1,100.00 3,325.00 4,000.00 7,425.00 6.00000 2,500.00 3,000.00 2,000.00 3,000.00 8,745.00 4,000.00 8,000.00 1,000.00 1,000.00 1,000.00 2,500.00 1,500.00 1,000.00 2,385.00 6,600.00 1000.00 1,000.00 2,000.00 5,000.00 7,137.37 HOME 400,00 400.00 250.00 780.64 420.00 600.00 800.00 400.00 400.00 640.00 500.00 650.00 150.00 600.00 200.00 179.00 598.70

75.00 STAR RUN MONDAY Vendor Slgn MERCHANDISE To T.V./Radlo/Pdnt/Digltal SIgn Sign Vendor Vendor SIgn Sign Souvenir $200 Access Vendor 4k 36% Appearances $100 SIgns Welcome Cost 70 Rental, to locatIon 30@275 Sigp 2 Includes Rawlings Local Band/EntertaInment Lamar Brandiose 2 Printer includes Dinnerand Undisputed Rawlings Location Location ALL-STAR DAY pull buses DERBY! be to be per MISC Shop Shop Shop Shop Shop Shop of will each each will Bk provider determined determined up PRIOR marketing team, Pass to Full estimated food, to to to to all depending addItional additional NIGHT Rental = vary to

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Rpdio Expenses Name Cost KILO $2,500.00 Heart Radio $2,500.00 Total Radio Budget: $5,000.00

Print Expenses Name Cost The Gazette $2,500.00 indyfCS BizJournal $2,500.00 Print Budget s5.000.00

Digital Media Name Cost Facebook/Display ads. $10,000.00 Digital Other: $10,000

Outdoor Media Name Cost Lamar Advertising $5,000.00 Total Other: $5,000

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to is junior Golf Alliance of Colorado LARTApplication

for the U.S. Girls’ junior Championship ______

2020 LARTFUNDING APPLICATION APPLICATION#

APPLICANTINFORMATION Name (as legally registered): Program/Event Name:

Junior Golf Alliance of Colorado 2020 U.S. Girls’Junior Championship

Program/Event Date(s): 7/13/2020 - 7/18/2020

..Category: [jTourism lCommunity EcapitaI/Other Contact Person: Patrick Salva Mailing Address: Junior Golf Alliance of Colorado 5990 Greenwood Plaza Blvd #102 Greenwood Village, CO 80111

Title: Email: Assistant Executive Director/COO [email protected]

Telephone Number: 303-996-1597 Web address: juniorgolfcolorado.org

Federal Tax ID: ti Non-Profit For-Profit 81-1286661 50000 LARTamount requested: $ (cash)

PROJECT/EVENTINFORMATION:

Attendance

Prior year attendance (please select one of the following): 4000 Estimated attendance (no ticket, gate entry, or participant fee that tracks attendance):

Actual attendance (based on tickets, entry fee, or other tracking):

IZ1.Prior attendance unknown/this is a first time event

Ifavailable, please also indicate number of: 110(FOX) 300 20 Vendors: Support staff/volunteers: Media in attendance:

Current year estimated attendance:

156 entrants 5000 Paid entrants/participation fee: Free admission/participation estimate:

Prior year actual hotel room nights (please select one of the following): 796 Actual room nights (based on reservation code, hotel reporting, or other tracking): fJ Unknown/first time event Current year estimated hotel room nights: 900 Estimate based on participants and/or spectators for event: U No room nights expected/local event/one-day event

5 of 7 Funding

1) Have you previously received LARTfunding? YesL No Ifyes, please list year(s), amount(s), and how funding was used. (Attach additional sheet if necessary.)

Year Amount Use

2) Will you (do you) receive funds from other sources? Yesj NoL If YES,please provide the funding source and amount. (Attach additionalsheet if necessary.)

Source Cash (amount) In-Kind (value) El Pomar Foundation 2500 Colorado Springs Sports Corporation 5000 Larry H. Miller 50000

ALLapplicants (including repeat) must provide the following as attachments:

1) Verification of your non-profit status, preferably a copy of IRS documentation (if applicable) 2) Completed W9 and Statement of Authority (available on our website and in the application packet) 3) A brief history of your organization including date founded and purpose or mission statement (1 page maximum) 4) A brief proposal summary explaining the primary benefits of your program! event as it relates to LARTfunding. For events, please provide event schedule, dates, duration, frequency and venues, if available (1 page maximum) 5) A plan for attracting out of town visitors (1 page maximum) 6) A proposed budget for the program/’event, including other funding sources (1 page maximum) 7) An overall, annual budget for the organization (if unavailable, please explain) 8) A proposed marketing plan, to include planned advertising, media exposure, and other promotion for the progra m/’event 9) Method for calculating the number of attendees (surveys, ticket sales, gate entry, participation fees, etc.) 10) Method for estimating hotel room nights and car rentals (If not applicable, please specify) 11) List of Board of Directors

6 of 7 Applicants for Capital Improvement or Special Circumstance consideration:

Program/Event information

Priority Description Funds requested Event Day - Transportation (Shuttle Vans, Evacuation Vans and Parking) $20,000 Event Day - Services (Medical and Security) $72,500

Event Day - Facilities (Luxury Lay, Port-o-Iets, tents, etc.) $10,000 Digital Marketing and event promotions in regional markets $7,500

Please list ways in which you will partner with the City of Colorado Springs, Convention and Visitors Bureau, Colorado Springs Airport, hotels or other entities for co-op opportunities, cross promotion, etc. Example: Linkson website, cross- promotion on Facebook, special discount codes, booth at event, etc. Entity Co-op/partnership opportunity City of Colorado Springs Links on website, social media, kickoffevent City of Colorado Springs, Convention and Visitors Bureau Tent at event, links on website, social media Colorado Springs airport Links on website USAFA, Convention and Visitors Bureau Inclusion of “Things to See” in player packet

Applications must be received by Thursday, May 2, 2019, at 5:00 p.m.

Certification:

I have read and completed the 2020 LARTFunding Application and have included the required attachments.

I, the undersigned, certify that the information contained in this application and in all attachments is true and correct to the best of my knowledge.

Patrick Salva - Assistant Executive Director/COO, Colorado PGA - Managing Director, JGAC

Organization contact and title (please print) c5’aL.a- 11/7/2019 Signature Date

7 of 7 1) Verification of your non-profit status, preferably a copy of IRSdocumentation (if applicable)

See Appendix 1

2) Completed W9 and Statement of Authority (available on our website and in the application packet)

See Appendix 2

3) A brief history of your organization including date founded and purpose or mission statement

The Junior Golf Alliance of Colorado (JGAC)was established in 2016 by the Colorado PGAand the Colorado Golf Association. Our mission is to elevate the course of future generations.

The JGACserves as a vehicle for collaboration in the arena of junior golf in the state of Colorado for parents, kids, coaches and PGAProfessionals by streamlining the junior golf process, filling in the voids, further building the junior golf ranks, and creating new excitement with the four Major Championships (Colorado Junior Amateur Championship, Colorado PGAJunior Championship, Colorado Junior Match Play Championship and Junior Golf Alliance of Colorado Tour Championship).

In addition to being a one-stop-shop for competitive junior golf, our Player Development Pathway embraces the core programs of each association including Golf in Schools, PGAJunior League, the Drive Chip & Putt Championship, partnerships with in-state and national qualifying events, instructional camps and clinics and much more. Also, we serve as a portal to college golf with a vast array of free counseling opportunities and assistance programs.

Since 2016, the JGAChas increased its’ membership from 700 to more than 1,400 juniors.

4) A brief proposal summary explaining the primary benefits of your program/event as it relates to LARTfunding. For events, please provide event schedule, dates, duration, frequency and venues, if available (1 page maximum)

In 2020, the U.S. Golf Association will be holding its 72nd U.S. Girls’Junior Championship in Colorado. This world championship, scheduled for July 13-18, 2020, will be hosted by the Junior Golf Alliance of Colorado (JGAC),whose founding partners are the Colorado Section of the PGAof America and the Colorado Golf Association.

The U.S. Girls Junior Championship was established in 1949, one year after the Junior Amateur Championship. The championship is open to amateur girls who are under 18 years of age on the last day of the competition and who have qualified at one of 41 sites across the United States. It consists of two days of stroke play, with the leading 64 competitors then playing a match-play competition to decide the champion. The competition is considered as the most prestigious in girls golf as the champion receives invitations to the U.S. Women’s Open, U.S. Women’s Amateur, and the Augusta National Women’s Amateur Championship.

The purpose of this request is to assist JGACin taking on the monumental task of hosting the 2020 U.S.Girls’Junior Championship at Eisenhower Golf Club at the United States Air Force Academy in Colorado Springs, Cob.

Hosting this championship in Colorado Springs will shine a bright light on Colorado Springs and the United States Air Force Academy. The event will be live broadcasted with limited commercial interruption on FOXSports (FS1and FS2) with a re-air in primetime of the semi-finals on Friday, July 17, 2020. Because of the nature of the broadcast having many opportunities for vignettes, Colorado Springs, the United State Air Force Academy and the entire community will be featured prominently in the broadcast. The JGACis also using this championship as a resource to grow the game of golf in the Colorado Springs community. In conjunction with the championship, we will be hosting a number of programs aimed at increasing awareness and participation in the game of golf.

The JGACis working with the U.S.Air Force Academy’s Center for Leadership and Character Development to host its Third Annual Women’s Leadership Summit. From its inception in 2018, the theme of the Summit has been to “Inspire Greatness” Elevating Exceptional Women. By partnering with prominent women leaders to pay-it-forward to the next- generation of women leaders, the goal has been to empower female business professionals and student-athletes, alike, through the game of golf. It serves as a catalyst to empower women on and off the golf course and is committed to their development, advancement and empowerment.

To introduce the game of golf to the underserved populations in the Colorado Springs area, the JGACwill host a kick-off event in Colorado Springs prior to the championship. Using fun and interactive games, the focus will be to introduce the game of golf but, more importantly, to familiarize the intrinsic characteristics of golf, like honesty, integrity and responsibility, to those that attend.

We will also ramp up our efforts in the Colorado Springs community through our Colorado PGAGolf in Schools program. This no-cost program introduces golf through physical education programs in elementary and middle schools.

This opportunity to host this championship carries with it a couple of historic firsts. The 2020 U.S. Girls’Junior will be the first-time ever that a junior golf association will play host to a USGAMajor Championship. These events are historically hosted by well-funded private country clubs. It also marks the first-time ever that a USGANational Championship will be hosted on a military installation.

2020 U.S. Girls’ Junior Championship

Eisenhower Golf Club — Blue Course

July 13-18, 2020

• Friday, July 10, 2020 — Registration Day

• Saturday, July 11, 2020 — Practice Rounds and Welcome Reception • Sunday,Julyl2,2020 • Monday, July 13, 2020 (Stroke Play, Round 1, 12 holes) • Tuesday, July 14, 2020 (Stroke Play, Round 2, 18 holes) • Wednesday, July 15, 2020 (Round of 64, match play) • Thursday, July 16, 2020 (Round of 32/Round of 16, match play) • Friday, July 17, 2020 (Quarterfinals/Semifinals, match play) • Saturday, July 18, 2020 (Championship Match, 36 holes)

5) A plan for attracting out of town visitors (1 page maximum)

The event will itself attract a broad group of out of town visitors as nearly all of the competitors (including their parents, siblings, grandparents, coaches, instructors and anyone else associated with the player), USGAStaff and committee members, and television production staff will travel from outside the local community.

While this is not a spectator championship in that there are no ticket sales, our plan is to attract spectators from outside the community. We will be promoting the championship as an opportunity to watch some of the best young, female golfers in the world to the members of the Colorado PGAand Colorado Golf Association, as well as members of the golf community throughout the state.

In a smaller market (Stevens Point, WI) in 2018, the event estimated having more than 4,000 people attend the championship to include those already identified. We expect that with a larger market in Colorado Springs than in north- central Wisconsin and based on the number of spectators that have attended major golf tournaments in the Colorado in the past, that the number of attendees should approach 5,000.

6) A proposed budget for the program/event, including other funding sources (1 page maximum)

See Appendix 3

7) An overall, annual budget for the organization (if unavailable, please explain)

The Junior Golf Alliance of Colorado is a collaborative venture between the Colorado PGAand the Junior Golf Alliance of Colorado. The organization operates as an independent entity and is underwritten by both organizations.

See Appendix 4 for the 2019 organization budget

8) A proposed marketing plan, to include planned advertising, media exposure, and other promotion for the program/event

The marketing plan for the U.S. Girls’Junior Championship will include national, regional and local components to raise awareness of the championship and to attract people to be a part of the championship as a volunteer or a spectator.

Through the USGA,we will promote the championship nationally through their partnership with FOXSports. Leading up to the championship, promotional commercials highlighting the championship will air on FS1and FS2, promoting and creating awareness for the upcoming broadcast.

Regionally, we will be utilizing the resources of our two-founding organization, the Colorado PGAand the Colorado Golf Association, to promote the championship through our websites, social media and countless programs where the championship will be highlighted.

Locally,we have already partnered with Fox2l (KXRM)and Colorado AvidGolfer to promote the championship, as well as the Women’s Leadership Summit, kickoff event and the rest of the programs associated with the championship. Furthermore, the marketing plan will include a summer-long campaign focusing on women in golf through the declaration of 2020 as the Year of the Woman in Colorado.

On the heels of the U.S.Senior Open at the Broadmoor in 2018 and the U.S. Mid-Amateur Championship at Colorado Golf Club in 2019, we will engage with local, regional and national media to cover the championship. We expect coverage from the Colorado Springs and Denver markets, as well as national outlets focusing on sports and the golf industry.

9) Method for calculating the number of attendees (surveys, ticket sales, gate entry, participation fees, etc.)

Three groups of people will be required to register with the USGAor the JGACfor the championship. The field will be comprised of 156 young ladies from across the world, nearly all of which will attend with at least one parent and in many instances, three to five guests to include parents, siblings, grandparents, coaches, instructors and anyone else associated with the player.

College coaches will be a significant portion of those attending the championship with past years including close to 100 coaches. Our volunteer needs for the championship will be approximately 250. A majority of these volunteers will come from the local community. However, approximately 25 volunteers will elect to travel to the championship site from across the country. Again, all three of these groups will be required to register allowing us to create a very accurate count.

Spectators that are not affiliated with one of these three groups will be required to park in spectator/overflow parking. We will utilize event staff to coordinate parking and will task these volunteers with keeping an accurate count of those people that park and access the property.

10) Method for estimating hotel room nights and car rentals (If not applicable, please specify)

Hotel rooms are estimated through a survey of all participants, college coaches and volunteers, as well as counting the number of USGAstaff and committee members, FOXSports staff and others associated directly with the championship.

The USGAstaff and committee will visit the Colorado Springs area for close to two weeks while FOXSports will staff nearly one-hundred members as part of their production team for an entire week.

Rental vehicles are not currently included the survey. However, nearly all the 156 competitors will travel from outside of Colorado with a vast majority of those travelling being outside of reasonable driving distance. Most of the College Coaches will travel in as well. The FOXSports team will all be renting vehicles as the production staff utilized are not from the local area.

11) List of Board of Directors

• President - Mike Schultz - Colorado Golf Association • Vice President - Jason Doyle - UMB Bank • Secretary - Ed Mate - Colorado Golf Association • Treasurer - Eddie Ainsworth, PGA- Colorado Section of the PGA • Past President - Alan Abrams, PGA - Indian Tree Golf Course • Board Member - Terra Shehee, PGA - Boulder Country Club • Board Member - Trent Wearner, PGA- Trent Wearner Golf Academy • Board Member - Bob Webster - Webster Investment Advisors U.S. Girls’ Junior Championship Working Budget —

Budget Projected Revenue — $ 53,500.00 $ 447,500.00 Expenses — $ 434,100.00 $ 444,100.00 Net — $ (380,600.00) $ 3,400.00

USC.1AIRUVIDtJJ REVENUES BUDGET PROJECTED JGAC

Volunteer Fees — $ 19,000.00 Women’s Leadership Summit Registration Fees $ 10,000.00 Total Individual Financial Contributions — $ 125,000.00 Total Corporate Financial Contributions — $ 150,000.00 Advertising Revenue (Program and Slicks) — $ - Club Giving — $ 25,000.00 Value in-kind donations — $ 60,000.00 USGAContribution — $ 35,000.00 $ 35,000.00 USGAPartners — $ 18,500.00 $ 18,500.00 USGAReimbursement — $ 5,000.00 Revenue - Grand Total — $ 53,500.00 $ 447,500.00

EXPENSES BUDGET PROJECTED Course Fees

Course Fees $ 70,000.00 $ 70,000.00 Total $ 70,000.00 $ 70,000.00

Transportation Shuttle Vans $ 10,000.00 $ 10,000.00 Evacuation Vans $ 30,000.00 $ 30,000.00 Fuel $ 2,000.00 $ 2,000.00 Total $ 42,000.00 $ 42,000.00

Volunteers Food & Beverage $ 20,000.00 $ 20,000.00 Uniforms $ 15,000.00 $ 15,000.00 Training $ 1,000.00 $ 1,000.00 Credentials $ 1,000.00 $ 1,000.00 KeyStaff/Volunteer Gifts $ 3,500.00 $ 3,500.00 Volunteer Day $ 3,000.00 $ 3,000.00 Total $ 43,500.00 $ 43,500.00

Facilities 6-Passenger Cart Rentals — $ 5,000.00 $ 5,000.00 Storage — $ 10,000.00 $ 5,000.00 Luxury Lay $ 5,000.00 $ 5,000.00 Port-o-Lets — $ 2,500.00 $ 2,500.00 Tents — $ 5,000.00 $ 5,000.00 Office Equipment & Furniture Rental — $ 2,000.00 $ 2,000.00 Total — $ 29,500.00 $ 24,500.00

Hospitality Contribution to the USGA/Host Club Welcome Party — $ 25,000.00 $ 25,000.00 Banquet Tent — $ 15,000.00 $ 10,000.00 Lighting/Sound System — $ 9,000.00 $ 9,000.00 Coolers — $ 4500.00 $ 4,500.00 On-Course Beverages & Snacks — $ 10,000.00 $ 10,000.00 Flowers & Decorations — $ 2,500.00 $ 2,500.00 Miscellaneous — $ 4,000.00 $ 4,000.00 Total — $ 70,000.00 $ 65,000.00

Player Amenities Player Gift ($100 per player, including shipping) — $ 15,600.00 $ 15,600.00 Player Lounge Equipment & Furniture — $ 10,000.00 $ 7,500.00 Player Lounge (candy, ice cream, decorations, etc.) — $ 5,000.00 $ 3,500.00 Locker Plates — $ 1,000.00 $ - Total — $ 31,600.00 $ 26,600.00

Printing, Publications, Comm. Website Design $ 3,500.00 $ 3,500.00 Misc Printing! Letterhead $ 5,000.00 $ 5,000.00 Championship Handbook $ 10,000.00 $ 10,000.00 Tee Time ‘Slicks” $ 2,500.00 $ 2,500.00 Photographer $ 5,000.00 $ 5,000.00 Postage $ 1,500.00 $ 1,500.00 Total $ 27,500.00 $ 27,500.00

Administration Committee Meetings $ 2,500.00 $ 2,500.00 Radios $ 2,500.00 $ 3,500.00 Committee Travel $ 15,000.00 $ 5,000.00 Medical $ 10,000.00 $ 10,000.00 Security $ 3,500.00 $ 3,500.00 Parking $ 10,000.00 $ 10,000.00 Total $ 43,500.00 $ 34,500.00

On Course/Maintenance — Hazard and O.B. Stakes — $ 4,000.00 $ 1,000.00 Push Cart Shipping — $ 2,000.00 $ 2,000.00 Ropes & Stakes — $ 1,500.00 $ 1,000.00 Tee Covers — $ 1,000.00 $ 1,000.00 Misc — $ 8,000.00 $ 8,000.00 Staff F&B $ 10,000.00 $ 10,000.00 Total — $ 26,500.00 $ 23,000.00

Additional Labor Course Maintenance $ 20,000.00 $ 20,000.00 Clubhouse $ 10,000.00 $ 10,000.00 Parking $ 10,000.00 $ 10,000.00 Total $ 40,000.00 $ 40,000.00

Media Relations Media Kits $ 1,000.00 $ 1,000.00 Media Day $ 2,000.00 $ 2,000.00 Fundraising Materials $ 2,000.00 $ 2,000.00 Digital Marketing $ 5,000.00 $ 10,000.00 Total $ 10,000.00 $ 15,000.00

Community Outreach Women’s Leadership Summit — $ - $ 15,000.00 Golf in the Park — $ - $ 7,500.00 Golf in Schools — $ - $ 7,500.00 Community Outreach Promotion — $ - $ 2,500.00 Total — $ - $ 32,500.00

Expenses - Grand Total — $ 434,100.00 $ 444,100.00

Net $ (380,600.00) $ 3,400.00

II I Membership $ 75,000.00 $ 83,605.00 $ 92,500.00 $ 89,315.00 $ 113,750.00 $ 107,125.00 $ 112,000.00 Event Entries $ 233,330.00 $ 215,898.00 $ 260,545.00 $ 271,465.00 $ 285,700.00 $ 338,505.00 $ 331,675.00 (11,030.00) (12,000.00) - (11,260.00) (12,000.00) Credits $ - $ - $ $ $ $ $ Youth on Course $ CHSAA $ 9,500.00 $ 10,850.00 DCP $ 21,000.00

17,000.00 - Girls Jr. Americas Cup $ - $ 5,000.00 $ 56,000.00 $ $ 3,285.00 4,000.00 4,105.00 4,000.00 Awards Banquet $ - $ 4,080.00 $ 4,000.00 $ $ $ $ 11,500.00 10,000.00 - 7,500.00 - 5,000.00 Corporate Sponsorship $ - $ $ $ $ $ $ 10,000.00 20,883.91 10,000.00 8,142.00 500.00 Individual Donations $ - $ 9,500.00 $ $ $ $ $ Scholarship Grant (CGF) $ 5,000.00 Total Revenue $ 308,330.00 $ 313,083.00 $ 367,045.00 $ 383,688.91 $ 464,950.00 $ 484,853.00 $ 483,025.00

I1ti:!rt;tJ iI(i.tZ1F1 s)1:i:!Ttt!J II7WTFi• iirrij Member Gifts $ 21,250.00 $ 27,268.16 $ 27,000.00 $ 26,810.71 $ 30,000.00 $ 28,784.51 $ 30,000.00 Event Fees $ 142,600.00 $ 144,168.60 $ 180,534.00 $ 171,754.82 $ 187,374.00 $ 207,518.49 $ 195,129.00 Youth on Course $ 1,000.00 CHSAA $ 750.00 DCP $ 6,000.00 Junior Americas Cup $ 8,000.00 $ 7,458.72 $ 7,000.00 $ 27,908.58 $ 68,000.00 $ 69,173.69 $ 20,000.00 7,307.80 7,000.00 7,000.00 7,000.00 Awards Banquet F&B $ - $ 6,588.00 $ 7,000.00 $ $ $ $ Scholarship Grant Used $ 5,000.00 Major Championship Gifts $ 12,800.00 Trophies & Awards $ 23,525.00 $ 12,954.03 $ 13,000.00 $ 17,455.03 $ 18,000.00 $ 13,588.52 $ 15,000.00 Supplies $ 8,675.00 $ 7,933.17 $ 15,000.00 $ 17,080.00 $ 15,000.00 $ 28,008.43 $ 15,000.00 Travel/Staff & Vol F&B $ 6,500.00 $ 11,707.66 $ 12,000.00 $ 18,154.12 $ 18,500.00 $ 17,857.14 $ 25,350.00 8,433.20 9,000.00 8,684.92 9,250.00 Insurance $ - $ 7,315.00 $ 8,000.00 $ $ $ $ 1,495.00 1,495.00 1,495.00 1,495.00 Skyview Weather $ - $ 1,495.00 $ 1,495.00 $ $ $ $ Processing Fees $ 7,465.00 $ 12,900.45 $ 14,000.00 $ 23,255.14 $ 25,000.00 $ 26,384.91 $ 32,000.00 900.00 22,500.00 - - 12,365.01 10,000.00 Finance $ - $ $ $ $ $ $ Postage/Paper Supplies $ 1,700.00 $ 526.47 $ 1,000.00 $ 324.58 $ 1,000.00 $ 1,806.57 $ 2,000.00 3,500.00 2,916.04 3,500.00 Website/Dropbox/QB $ - $ 512.61 $ 2,000.00 $ 3,355.82 $ $ $ Marketing/PR $ 5,000.00 Meetings/Travel $ 5,000.00

Total JGAC Operating Expenses $ 219,715.00 $ 248,984.60 $ 294,229.00 $ 343,727.30 $ 402,119.00 $ 422,211.3$ $ 413,774.00

62,641.62 Net Total I- $ 88,615.00 I $ 64,098.40 I $ 72,816.00 I $ 39,961.61 1$ 62,831.00 I $ I $ 69,251.001

CGA/PGA In-Kind Labor $ 200,000.00

Net Loss $ (130,749.00) ______

2020 LARTFUNDING APPLICATION APPLICATiON#

APPLICANT INFORMATION Name (as legallyregistered); Program/Event Name:

Colorado Springs Convention &Visitors Bureau NHL2020 Stadium Series Promotional Opportunities dba VisitColorado Springs Program/Event Date(s): 2115/2020

1r%egory: [jTourism Ecommunity apital/Other Contact Person; Jim Cassidy/Amy Long MailingAddress; 515 5 Cascade Avenue Colorado Springs, CO 80903

Title; Email; CFO/Chief Innovation Officer [email protected] and AmyVlsitCOS.com Telephone Number; 719-685-7628 (Jim) Web address; www.VisitCOScom

Federal Tax ID; [71Non-Profit [1 For-Profit 84-0809343

LARTamount requested: TBD (cash)

PROJECT/EVENT INFORMATION:

Attendance

Prior year attendance (please select one of the following): Please see attached documents Estimated attendance (no ticket, gate entry, or participant fee that tracks attendance):

Actual attendance (based on tickets, entry fee, or other tracking);

f1 Prior attendance unknown/this is a first time event Ifavailable, please also indicate number of:

Vendors: Support staff/volunteers: Media in attendance: Current year estimated attendance:

Paid entrants/participation fee: Free admission/participation estimate;

Prior year actual hotel room nights (please select one of the following);

Actual room nights (based on reservation code, hotel reporting, or other tracking); Unknown/first time event

Current year estimated hotel room nights:

Estimate based on participants and/or spectators for event: 17.No room nights expected/local event/one-day event

5 of 7 •rIiii: -

1) Have you previously received LART funding? YesJZ NoD If yes, please list year(s), amount(s), and how funding was used. (Attach additional sheet if necessary.)

Year Amount Use

2019 $3,862,600 Tourism Marketing, Promotions &Sales

2018 $3,862,600 Tourism Marketing, Promotions &Sales

2017 $4,203,670 Tourism Marketing,Promotions &Sales

2016 $4,049,345 Tourism Marketing, Promotions &Sales

2015 $3,372,958 Tourism Marketing, Promotions & Sales

2) Will you (do you) receive funds from other sources? ves1NoL If YES, please provide the funding source and amount. (Attach additional sheet ifnecessary.)

Source Cash (amount) In-Kind (value) County Support (2019 budget) $50,000 Partner Dues, Advertising, Miscellaneous (2019 budget) $625,147 State Grant (2019 budget) $25,000

ALLapplicants (including repeat) must provide the following as attachments

1) Verification of your non-profit status, preferably a copy of IRS documentation (if applicable) 2) Completed W9 and Statement of Authority (available on our website and in the application packet) 3) A brief history of your organization including date founded and purpose or mission statement (1 page maximum) 4) A brief proposal summary explaining the primary benefits of your program/ event as it relates to LART funding. For events, please provide event schedule, dates, duration, frequency and venues, if available (1 page maximum) 5) A plan for attracting out of town visitors (1 page maximum) 6) A proposed budget for the program/event, including other funding sources (1 page maximum) 7) An overall, annual budget for the organization (if unavailable, please explain) 8) A proposed marketing plan, to include planned advertising, media exposure, and other promotion for the progra rn/event 9) Method for calculating the number of attendees (surveys, ticket sales, gate entry, participation fees, etc.) 10) Method for estimating hotel room nights and car rentals (If not applicable, please specify) 11) List of Board of Directors

6 of 7 Applicants for Capital Improvement or Special Circumstance consideration:

Please complete this application to the best of your ability. Ifsections on attendance and hotel calculations do not apply, please leave blank. In addition, please provide a summary (one page maximum) of your special request, Including how your request will: attract visitors to the Cityand to the Pikes Peak Region, provide economic and cultural benefit, enhance the quality of life in the City,and/or engage the community and encourage tourist activity.

Program/Event information

Priority Description Funds requested

I NHL2020 Stadium Series Promotional Opportunities TBD Please see the separate proposal document from the National Hockey League

Entity Co-op/partnership opportunity City of Colorado Springs Promote the City as part of whatever campaign is chosen, ifany

Application submission: Submit one electronic copy to Assistant to Council: [email protected] or deliver a hardcopy to: Jacquelyn Puett—City Hall, 107 N. Nevada Avenue, Suite 300, Colorado Springs, CO$0903.

Applications must be received by Thursday, May 2, 2019, at 5:00 p.m.

Certification:

I have read and completed the 2020 tART Funding Application and have included the required attachments.

I,the undersigned, certify that the information contained in this application and in all attachments is true and correct to the best of my knowledge.

Jim Cassidy - CFO

Organization contact and title (please print) (kIAM_lS/’_ 11/7/19 Signatur Date

7 of 7 NHL2020 Stadium Series Promotions

Submitted by VisitColorado Springs (VCOS)

With the announcement of an outdoor NHLStadium Series hockey game at the United States Air Force Academy in February, 2020, Visit Colorado Springs inquired with the National Hockey League about opportunities for promoting Olympic City,USAto a national audience via the expected television coverage of the event. The intent is to leverage the prestige and exposure of the event to obtain wider national exposure of our local brand. VCOSdoes not have funds available for this promotion and isthus requesting LARTCommittee input and advice about appropriate direction and related funding.

The NHLprovided a set of 3 proposals at increasing price points starting at $150,000, with $250,000 and $400,000 levels. Those proposals are attached. While VCOSis continuing to gather additional information on the proposal details, the timing of the need for collateral requires that we discuss the options with the Committee as soon as possible.

In addition to and separate from the proposals from the NHLfor television coverage, VCOShas also discussed a possible social media campaign which could be focused on more specific target audiences, with measurable results and at a lower price point. Such a campaign could be planned and implemented in early 2020 without the long lead time required of the television options.

These funds are not intended to drive attendance to the game itself, but instead use the exposure related to the event to promote the Cityand region to a wider audience. ‘a

I I at I I Ii A MARKETING POWERHOUSE

BUSINESS TV VIEWERSHIP DIGITAL FOOTPRINT ATTENDANCE

$5B+ 662M÷ 87M 22M+ In Annual Revenue Total Viewers During Season Social Media Followers Fans Attended Games League & Club Accounts

$1B+ 410M+ 150M 96% CAPACITY In Merchandise Sales Total Viewers During Social Media Followers League, At NHL Arenas Regular Season Club & Player Accounts

82M+ 252M+ 175M+ Fans In North America Total Viewers During Playoffs Unique Visitors ALINflLdOddO dIHSdOSNOdS __

SPONSORSHIP OVERVIEW

The 2019 Stadium Series drew 1.969M viewers and continues to see viewership grow annually (+76% YOY). This year, the 2020 game takes place in Colorado Springs, Colorado, at the U.S. Air Force Academy with the Colorado Avalanche facing off against the Los Angeles Kings on February 15th•

This setting provides an authentic and organic opportunity for Visit Colorado Springs and the NHL to partner and promote the city as a premier vacation destination.

— Through in-game signage and working media — via our partners NBC and Disney Streaming Services the NHL can help Visit Colorado Springs amplify your brand message and drive tourism interest.

visit 1TADIUM1 COLORADO SERIEF MR FORCE ACADEMY NAVY 0’ SPRINGS FEDERAL Credit Undn ___

With an emphasis on in-game TV visible signage and digital exposure, Visit Colorado Springs would receive:

• One (1) in-game camera visible dasherboard • Disney Streaming Services (DSS) working media plan visit A $25,000 portion of the investment will go towards COLORADO custom messaging around Visit Colorado Springs, and SPRINGS will be promoted across NHL.com, Social and Digital channels

2019 Stadium Series camera visible dasherboard brand position - delivered:

• Average 01 Media Value: $200,000 • Average Screen Time: 26-28 minutes • Aggregate X-Channel Impressions: 521M ____

To take advantage of one of four premium in-ice brand positions, along with working media and custom content, Visit Colorado Springs would receive:

• One (1) in-game corner in-ice brand position • Disney Streaming Services (DSS) working media plan • A $50,000 portion of the investment will go towards custom messaging around Visit Colorado Springs, and will be promoted across NHL.com, Social and Digital channels • Custom content • See following slide

2019 Stadium Series corner in-ice brand position delivered:

b • Average QI Media Value: $240,000 • Average Screen Time: 17-19 minutes 16 - - • Aggregate X-Channel Impressions: 224M

and digital channels.

All content be would by captured the NHL and shared across all social

hockey the in United States.

“Miracle on Ice” how and it the impacted NHL and the alumni of future

locations the in city. could We also produce content surrounding the

as part hiking the of Manitou as Incline, well visiting as other must-see

alumni could partake Olympic-athlete in style experiences, training such

tour private new of facility the capture and content from the visit. The

For example, NHL the gather could prominent NHL alumni a to take

captures that and the beauty history of this incredible and venue city.

the NHL could work with Visit Colorado Spring create to custom content

States Olympic Paralympic & and Museum of Fame Hall Spring 2020, in

With excitement building around the opening the brand new of United

DIGITAL

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and authentic OLYMPIC content highlighting & aspects various PARALYMPIC of Colorado/Colorado

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The could collaborate NHL Colorado with Visit Springs to create custom UNITED STATES

CUSTOM CONTENT IDEA __ With an opportunity to include a national broadcast visit- spot in one of the most viewed regular season games of OLORAD the year on NBC, alongside in-game signage and digital media, Visit Colorado Springs would receive:

• NBC broadcast integration (lx :30 produced by NHL) • Custom content produced by the NHL’referenceslide7, • One (1) in-game camera visible dasherboard AND • One (1) in-game corner in-ice brand position • Disney Streaming Services (DSS) working media plan A $75,000 portion of the investment will go towards custom messaging around Visit Colorado Springs, and will be promoted across NHL.com, Social and Digital channels streafll:Iflg services *1]