BUSINESS CARDS www.ppgj.com Business Cards are still the most e cient books, to name a few. However, running into another time tool for networking. it didn't take long for the obstacle: they cannot find the optimistic marketing bubble to time and/or resources to Print & Marketing Services • 970.245.1294 • f: 970.241.4533 burst. Many quickly saw a optimize their internet presence 615 Avenue • Grand Junction, CO 81501 The Commercial Printing Advantage disturbing riddle to their internet and business collateral … and This newsletter was designed in house by our staff and printed Using the “Power of Print” to Maximize Results advertising forays: "Why isn't this they have found that the "one on our 4-Color Direct Imaging Press process working for all trick pony" approach just doesn't April 2013 Creativity The "Power of Print" denotes the cultural and social information from businesses? Why are a handful fit their needs. Vol. 1, Issue 4 of business reporting great power of distribution … even now. In these three sources, so advertisers Where marketing stands now is 2009, many larger magazines and focused their time there. benefit, while others struggle?" Creativity Strategy Production Sustainability Precision Printing is the this: we have come full circle Official Printer of the newspapers announced to anyone © 2013 Precision Printing What happened to the "Big 3"? The The answer lies somewhere and common sense has listening that they would be going problem seemed simple, but was within ye olde standard business prevailed. We all know that a digital. However, the very next year, actually more complex. With the law, "Time is money." As in many business without a website is they changed their message and development of computers and the aspects of life, time has again seriously handicapped; launched a multimillion-dollar ad internet, things changed; people become a determining factor. however, just having a website campaign touting the "power of were now focusing their time and With the continuing economic isn't a true solution. Good print." Why? "Because of the depth resources to the computer. Simply retraction, people are working business requires balance — and lasting quality of print put, marketing followed the harder to pursue a dollar; thus, from the front door to the back. compared to the ephemeral consumer. Then, with the market they have less time to devote to Marketing is about reaching nature of much of the internet's contraction of the late 1990's (and activities like the internet. Thus, people were they are at, and content" (Russell Adams and Shira forward) came confusion. As a they can only search and not all people are in front of a Ovide, The Wall Street Journal, result, many marketers stopped the research so long each day; and computer. Not every business's Strategy March 2010). One ad featured in presses or cut back. They had no when they do, they need targeted customers will take time May 2010 publications stated, "The choice but to abandon the answers quickly. Just as the to gather their information from Internet is fleeting. Magazines are strategies. At Precision Printing, time-honored methods of "Big 3," or magazines and newspapers a screen, and some require immersive." Another ad featured we feel this balanced approach risk going down with the ship. advanced to their public in 2010, interaction with people. That is brings together the best of both Olympic swimmer Michel Phelps, there IS a depth and lasting why we believe the solution along with the headline, "We surf Further internet development in the worlds. Whether you want to Randy Greathouse quality to print. Sometimes a comes through integration. early 2000's then stimulated reach expand your marketing efforts Owner the Internet. We swim in brochure or flyer can be of Precision Printing into all types of markets. Most In a nutshell, integrated or start a new business, come magazines." Today, just as these greater benefit to a consumer

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970-245-1294

Mustangs Voyagers Brewers Osprey Chukars Raptors Owls

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AUGUST JUNE Consistent Quality 2013 Grand Junction Rockies Schedule Baseball Rockies Junction Grand 2013 Creativity Strategy Production Sustainability SustainabilityMarketing Services by PRECISION PRINTING HIGH SPEED: Color or B&W Digital Presses With Growing During Economic Downturns The Commercial Printing Advantage…cont’d Copying and Variable Data Capabilities Strategy Defined (continued from page 1) BUSINESS MARKETING TOOLS books, to name a few. However, running into another time Precision Printing can help you keep your marketing goals on track with our full 1. Advertising Remember when advertising, you need to cut through the it didn't take long for the obstacle: they cannot find the staff of talented designers, state-of-the-art equipment, and understanding of optimistic marketing bubble to time and/or resources to Xerox clutter. If your message isn’t memorable, marketing goals and objectives. Precision Printing can help you create burst. Many quickly saw a optimize their internet presence Production B&W market-winning strategy by partnering with you to develop spot-on campaigns, it will fade away within minutes of disturbing riddle to their internet and business collateral … and High Speed Printing being seen. 600 x 600 DPI budget-friendly marketing strategies, and collateral that hits the mark without advertising forays: "Why isn't this they have found that the "one Hard Copy Scanning breaking the bank. 2. Direct Mailings Never before has process working for all trick pony" approach just doesn't Duplex direct mailing made more sense. With the businesses? Why are a handful fit their needs. Fold, Punch & Staple Creativity Strategy of business reporting great advent of EDDM (Every Door Direct Mail), Where marketing stands now is benefit, while others struggle?" Creativity is one of the first factors There are seven categories used in Integrated Marketing, and this: we have come full circle addressed when considering how to promoting brand and product. The Tracking/Analytics, the marketer has a tool The answer lies somewhere and common sense has attract the attention of a potential strategy chosen for your marketing mix belt loaded with great toys to focus on the within ye olde standard business prevailed. We all know that a customer. Attracting your target will depend on your business' ideal successful aspect of a campaign in real law, "Time is money." As in many business without a website is audience with good copy and graphic market persona and demographics. aspects of life, time has again seriously handicapped; elements is important for both printed time. 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PR Public Relations today is as easy as there IS a depth and lasting why we believe the solution Color and B&W Copy Output 6. Education: Personal Appearances worlds. Whether you want to Fast Hard Copy Scanning Simplee CompleC x type and click. Many companies have quality to print. Sometimes a comes through integration. expand your marketing efforts and Web-based brochure or flyer can be of 1200 x 1200 DPI Subtlee ObviousO even employed on-line services to stay on In a nutshell, integrated or start a new business, come Advanced Fusing System greater benefit to a consumer 7. Electronic: Social Networking, marketing blends the talk to us about exploring your Creates Rich, Brilliant Finish Elegantt BoldB top of their PR needs. There are also firms 13” x 19.2” Print Size with a busy schedule. "traditional" (print) and options. The value of print is Loudd QuieQ t Website, Landing Pages, Linking, that will monitor your on-line brand Long-Running Image Stability Many business owners are also "electronic" (internet) marketing definitely STILL here. Duplex, Fold, Punch & Staple Traditionall ModernM and Pay-Per-Click. presence so you can stay on top of any negative cyber activity. Personablee ProfessionaP l The amount of time and money you plug Products and Services Colorfull ConservativC e into each of these channels will depend 5. Public Interaction Public interaction Youngg MatureM on your market thrust and budget. Small has changed due to longer sales cycles Business Products Programs Copier Services Point-of-Purchase Materials Digital Asset Management companies may need to pick the top and discovery-learning sales models. Now Annual Reports Property Listings CD Duplicating / CD Transparencies Digital Imaging Pulling together persona information three choices and focus their time and the internet allows a company to educate, Binders & Index Tabs Rack Cards Archiving Window Lettering Direct Mail Color Copies such as that shown in the chart below money on the channels with the greatest monitor the information they provide, and Booklets Reply Cards Electronic Prepress Books & Magazines Report Covers Color Output Specialty Items File Systems can enable you to narrow down the opportunity for success. Again, always focus on marketing areas that will bring Digital Color Printing style of design and make it easier to Brochures Sales Kits Calendars Graphic Design keep in mind the persona of your ideal the greatest returns. Business Cards Sales Sheets Digital Copies and Photo Full-Color Broadsheet Integrated Products communicate your objectives: targeted customer. Black & White Inserts 6. Education Consumers are hungry for Collateral Material Stationary Packages Logo Design Catalogs Tickets Full-Color Direct Image Laser & Cut Sheets Promotions information. Both web and print can Printing Coupons Forms High-Speed Black Digital Promotional Planning & LARGE FORMAT PRINTING & LAMINATING provide the perfect touch point to deliver Decals & Cut Vinyl Business Checks Printing Seasonal & Event Services Strategy product information and services. The Door Hangers Business Forms On-Demand Printing Announcements & Trade Show Graphics Employee Handbooks Continuous Forms Invitations Website Development on-line process of information delivery also Short-Run Digital Color Holiday Cards provides solid leads when a consumer Envelopes Printing Flyers Publishing & Binding Variable Data Printing Napkins Fulfillment Services “opts-in” to the company's mailing list. Labels Coil Binding Raffle Tickets / Books Local Delivery Wedding Invitations & Mailing Lists 7. Electronic The web is taking Letterhead Comb Binding Promotional Products Packages Manuals Die Cutting Advertising Specialty Items Mailing Services networking to a new level; connectivity Pickup and Delivery Maps Embossing Company Logo Specialty Design & Marketing becomes a real-time event with lightning Membership Booklets Finishing and Bindery Items Services Plan Distribution speed. The right product with the right Newsletters Foil Stamping Management Brokerage Services Print Management message can go viral worldwide in a Notepads Mounting Signage Campaign Development Banners Programs matter of hours, making the on-line Postcards Offset Printing Computer File Output Shrink Wrapping Post-It Notes Perfect Binding Full-Color Banners connection one of the most exciting Corporate Identity Warehousing & Distribution Epson Stylus Printers Posters Saddle Stitching Lamination Packages marketing tools to come along in a Presentation Folders Scoring Magnetic Signs Creative Services Photographic quality prints long time. Presentation Materials Tape Binding Packaging / CD, DVD Data Management Ultrachromatic Inks Packaging 44” and 24” image width Pressure Seal Mailers Wire Binding Design Services 2800 DPI 2 • Precision Printing Precision Printing • 3 HIGH SPEED: Color or B&W Digital Presses With Growing During Economic Downturns The Commercial Printing Advantage…cont’d Copying and Variable Data Capabilities Strategy Defined (continued from page 1) BUSINESS MARKETING TOOLS books, to name a few. However, running into another time Precision Printing can help you keep your marketing goals on track with our full 1. Advertising Remember when advertising, you need to cut through the it didn't take long for the obstacle: they cannot find the staff of talented designers, state-of-the-art equipment, and understanding of optimistic marketing bubble to time and/or resources to Xerox clutter. If your message isn’t memorable, marketing goals and objectives. Precision Printing can help you create burst. Many quickly saw a optimize their internet presence Production B&W market-winning strategy by partnering with you to develop spot-on campaigns, it will fade away within minutes of disturbing riddle to their internet and business collateral … and High Speed Printing being seen. 600 x 600 DPI budget-friendly marketing strategies, and collateral that hits the mark without advertising forays: "Why isn't this they have found that the "one Hard Copy Scanning breaking the bank. 2. Direct Mailings Never before has process working for all trick pony" approach just doesn't Duplex direct mailing made more sense. With the businesses? Why are a handful fit their needs. Fold, Punch & Staple Creativity Strategy of business reporting great advent of EDDM (Every Door Direct Mail), Where marketing stands now is benefit, while others struggle?" Creativity is one of the first factors There are seven categories used in Integrated Marketing, and this: we have come full circle addressed when considering how to promoting brand and product. The Tracking/Analytics, the marketer has a tool The answer lies somewhere and common sense has attract the attention of a potential strategy chosen for your marketing mix belt loaded with great toys to focus on the within ye olde standard business prevailed. We all know that a customer. Attracting your target will depend on your business' ideal successful aspect of a campaign in real law, "Time is money." As in many business without a website is audience with good copy and graphic market persona and demographics. aspects of life, time has again seriously handicapped; elements is important for both printed time. 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Thus, people were they are at, and Now images and symbols can be added they can only search and not all people are in front of a Design for your Target Persona 2. Direct Mailing / Email Campaigns research so long each day; and computer. Not every business's to printed material that, when scanned by 3. Collateral: On line and Printed when they do, they need targeted customers will take time Femininee MMasculine your customer's smart phone or tablet, answers quickly. Just as the to gather their information from strategies. At Precision Printing, Luxuryy EconomicalE 4. PR: Local and Regional bring electronic images to your screen, magazines and newspapers a screen, and some require Konica/ Minolta along with video messages and directions. we feel this balanced approach Modernn ClassiC c 5. Public Interaction: Sales / Service advanced to their public in 2010, interaction with people. That is brings together the best of both High Speed Print / Playfull SeriousS 4. PR Public Relations today is as easy as there IS a depth and lasting why we believe the solution Color and B&W Copy Output 6. Education: Personal Appearances worlds. Whether you want to Fast Hard Copy Scanning Simplee CompleC x type and click. Many companies have quality to print. Sometimes a comes through integration. expand your marketing efforts and Web-based brochure or flyer can be of 1200 x 1200 DPI Subtlee ObviousO even employed on-line services to stay on In a nutshell, integrated or start a new business, come Advanced Fusing System greater benefit to a consumer 7. Electronic: Social Networking, marketing blends the talk to us about exploring your Creates Rich, Brilliant Finish Elegantt BoldB top of their PR needs. There are also firms 13” x 19.2” Print Size with a busy schedule. "traditional" (print) and options. The value of print is Loudd QuieQ t Website, Landing Pages, Linking, that will monitor your on-line brand Long-Running Image Stability Many business owners are also "electronic" (internet) marketing definitely STILL here. Duplex, Fold, Punch & Staple Traditionall ModernM and Pay-Per-Click. presence so you can stay on top of any negative cyber activity. Personablee ProfessionaP l The amount of time and money you plug Products and Services Colorfull ConservativC e into each of these channels will depend 5. Public Interaction Public interaction Youngg MatureM on your market thrust and budget. Small has changed due to longer sales cycles Business Products Programs Copier Services Point-of-Purchase Materials Digital Asset Management companies may need to pick the top and discovery-learning sales models. Now Annual Reports Property Listings CD Duplicating / CD Transparencies Digital Imaging Pulling together persona information three choices and focus their time and the internet allows a company to educate, Binders & Index Tabs Rack Cards Archiving Window Lettering Direct Mail Color Copies such as that shown in the chart below money on the channels with the greatest monitor the information they provide, and Booklets Reply Cards Electronic Prepress Books & Magazines Report Covers Color Output Specialty Items File Systems can enable you to narrow down the opportunity for success. Again, always focus on marketing areas that will bring Digital Color Printing style of design and make it easier to Brochures Sales Kits Calendars Graphic Design keep in mind the persona of your ideal the greatest returns. Business Cards Sales Sheets Digital Copies and Photo Full-Color Broadsheet Integrated Products communicate your objectives: targeted customer. Black & White Inserts 6. Education Consumers are hungry for Collateral Material Stationary Packages Logo Design Catalogs Tickets Full-Color Direct Image Laser & Cut Sheets Promotions information. Both web and print can Printing Coupons Forms High-Speed Black Digital Promotional Planning & LARGE FORMAT PRINTING & LAMINATING provide the perfect touch point to deliver Decals & Cut Vinyl Business Checks Printing Seasonal & Event Services Strategy product information and services. The Door Hangers Business Forms On-Demand Printing Announcements & Trade Show Graphics Employee Handbooks Continuous Forms Invitations Website Development on-line process of information delivery also Short-Run Digital Color Holiday Cards provides solid leads when a consumer Envelopes Printing Flyers Publishing & Binding Variable Data Printing Napkins Fulfillment Services “opts-in” to the company's mailing list. Labels Coil Binding Raffle Tickets / Books Local Delivery Wedding Invitations & Mailing Lists 7. Electronic The web is taking Letterhead Comb Binding Promotional Products Packages Manuals Die Cutting Advertising Specialty Items Mailing Services networking to a new level; connectivity Pickup and Delivery Maps Embossing Company Logo Specialty Design & Marketing becomes a real-time event with lightning Membership Booklets Finishing and Bindery Items Services Plan Distribution speed. The right product with the right Newsletters Foil Stamping Management Brokerage Services Print Management message can go viral worldwide in a Notepads Mounting Signage Campaign Development Banners Programs matter of hours, making the on-line Postcards Offset Printing Computer File Output Shrink Wrapping Post-It Notes Perfect Binding Full-Color Banners connection one of the most exciting Corporate Identity Warehousing & Distribution Epson Stylus Printers Posters Saddle Stitching Lamination Packages marketing tools to come along in a Presentation Folders Scoring Magnetic Signs Creative Services Photographic quality prints long time. Presentation Materials Tape Binding Packaging / CD, DVD Data Management Ultrachromatic Inks Packaging 44” and 24” image width Pressure Seal Mailers Wire Binding Design Services 2800 DPI 2 • Precision Printing Precision Printing • 3 BUSINESS CARDS www.ppgj.comw Business Cards are still the most ecient tool for networking. Print & MarketingMarketing ServiceServicess • 970.245.1294 • f: 970.241.4533 615 Colorado Avenue • Grand Junction, CO 81501 The Commercial Printing Advantage This newsletter was designed in house by our staff and printed Using the “Power of Print” to Maximize Results on our 4-Color Direct Imaging Press April 201201313 The "Power of Print" denotes the cultural and social information from Vol.l 11, IsIssuesuuee 4 power of distribution … even now. In these three sources, so advertisers 2009, many larger magazines and focused their time there. CreativityStrategy Production Sustainability Precision Printing is the Official Printer of the newspapers announced to anyone © 2013 Precision Printing Grand Junction Rockies What happened to the "Big 3"? The listening that they would be going problem seemed simple, but was digital. However, the very next year, actually more complex. 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