BUSINESS CARDS www.ppgj.com Business Cards are still the most ecient books, to name a few. However, running into another time tool for networking. it didn't take long for the obstacle: they cannot find the optimistic marketing bubble to time and/or resources to Print & Marketing Services • 970.245.1294 • f: 970.241.4533 burst. Many quickly saw a optimize their internet presence 615 Colorado Avenue • Grand Junction, CO 81501 The Commercial Printing Advantage disturbing riddle to their internet and business collateral … and This newsletter was designed in house by our staff and printed Using the “Power of Print” to Maximize Results advertising forays: "Why isn't this they have found that the "one on our 4-Color Direct Imaging Press process working for all trick pony" approach just doesn't April 2013 Creativity The "Power of Print" denotes the cultural and social information from businesses? Why are a handful fit their needs. Vol. 1, Issue 4 of business reporting great power of distribution … even now. In these three sources, so advertisers Where marketing stands now is 2009, many larger magazines and focused their time there. benefit, while others struggle?" Creativity Strategy Production Sustainability Precision Printing is the this: we have come full circle Official Printer of the newspapers announced to anyone © 2013 Precision Printing Grand Junction Rockies What happened to the "Big 3"? The The answer lies somewhere and common sense has listening that they would be going problem seemed simple, but was within ye olde standard business prevailed. We all know that a digital. However, the very next year, actually more complex. With the law, "Time is money." As in many business without a website is they changed their message and development of computers and the aspects of life, time has again seriously handicapped; launched a multimillion-dollar ad internet, things changed; people become a determining factor. however, just having a website campaign touting the "power of were now focusing their time and With the continuing economic isn't a true solution. Good print." Why? "Because of the depth resources to the computer. Simply retraction, people are working business requires balance — and lasting quality of print put, marketing followed the harder to pursue a dollar; thus, from the front door to the back. compared to the ephemeral consumer. Then, with the market they have less time to devote to Marketing is about reaching nature of much of the internet's contraction of the late 1990's (and activities like the internet. Thus, people were they are at, and content" (Russell Adams and Shira forward) came confusion. As a they can only search and not all people are in front of a Ovide, The Wall Street Journal, result, many marketers stopped the research so long each day; and computer. Not every business's Strategy March 2010). One ad featured in presses or cut back. They had no when they do, they need targeted customers will take time May 2010 publications stated, "The choice but to abandon the answers quickly. Just as the to gather their information from Internet is fleeting. Magazines are strategies. At Precision Printing, time-honored methods of "Big 3," or magazines and newspapers a screen, and some require immersive." Another ad featured we feel this balanced approach risk going down with the ship. advanced to their public in 2010, interaction with people. That is brings together the best of both Olympic swimmer Michel Phelps, there IS a depth and lasting why we believe the solution along with the headline, "We surf Further internet development in the worlds. Whether you want to Randy Greathouse quality to print. Sometimes a comes through integration. early 2000's then stimulated reach expand your marketing efforts Owner the Internet. We swim in brochure or flyer can be of Precision Printing into all types of markets. Most In a nutshell, integrated or start a new business, come magazines." Today, just as these greater benefit to a consumer advertisers believed this meant marketing blends the talk to us about exploring your conglomerate newspapers and with a busy schedule. magazines have touted, many problem solved—out with the past "traditional" (print) and options. The value of print is 970-245-1294 Mustangs Voyagers Brewers Osprey Chukars Raptors Owls Rockies and in with the new! The Internet is Many business owners are also "electronic" (internet) marketing definitely STILL here. Billings Great Falls Great Helena Missoula Idaho Falls Idaho Ogden Orem Junction entrepreneurs and businesses BIL GTF HEL MIS Grand IDF OGD ORM are finding that the internet has here to stay and business is www.ppgj.com not become the be-all, end-all booming worldwide; we can now Production for grabbing people's attention, and have a worldwide reach without much of it is too costly for their leaving our current business MIS . Missoula Osprey Missoula . MIS ORM . Orem Owlz Orem . ORM start-up ventures. Instead, many locations. Everyone began to HEL . Helena Brewers Helena . HEL OGD . Ogden Raptors Ogden . OGD Table of Contents have found that they can still tap explore the move to a fully digital GTF. Great Falls Voyagers Falls Great . GTF. IDF. Idaho Falls Chukars Falls Idaho . IDF. into the power and capability of world: magazines, newspapers, BIL. Billings Mustangs Billings . BIL. Southern Division Southern Grand Junction Rockies Junction Grand Northern Division Northern Commercial Printing Advantage . 1 print to reach larger audiences (continued on page 3) with greater impact. Official Printer of the of Printer Official Off Home Away Home Off Business Marketing Tools . 2 How is this still possible? Let us OGD IDF OGD OGD OGD OGD OGD IDF digress into a brief history lesson 8 9 10 11 12 13 14 13 12 11 10 9 8 28 29 30 31 1 2 3 2 1 31 30 29 28 Products and Services . 3 to help discover the answer. GTF GTF GTF IDF IDF IDF IDF IDF GTF GTF GTF OGD OGD OGD OGD ORM ORM OGD ORM ORM OGD OGD OGD OGD Traditionally in the latter half of Like us on us Like Follow us on us Follow 21 22 23 24 25 26 27 26 25 24 23 22 21 1 2 3 4 5 6 7 6 5 4 3 2 1 GJ Rockies Schedule . 4 the 20th century, marketing GTF GTF BIL BIL BIL GTF BIL BIL BIL GTF GTF S S M T W T F S (Fireworks Game) (Fireworks focused on the simple but SEPTEMBER 14 15 16 17 18 19 20 19 18 17 16 15 14 powerful formula of the “Big 3”: Sunday, Sept. 1st 6:30 PM 6:30 1st Sept. Sunday, BIL BIL BIL BIL GTF BIL BIL BIL BIL IDF television, radio and print. 7 8 9 10 11 12 13 12 11 10 9 8 7 Sunday 4:05 PM 4:05 Sunday HEL HEL HEL IDF IDF IDF IDF IDF IDF IDF HEL HEL HEL Americans received all their IDF IDF IDF OGD OGD ORM 25 26 27 28 29 30 31 30 29 28 27 26 25 Monday - Saturday 7:05 PM 7:05 Saturday - Monday 30 1 2 3 4 5 6 5 4 3 2 1 30 GTF GTF MIS MIS MIS HEL MIS MIS MIS GTF GTF GAME TIMES GAME S S M T W T F S 18 19 20 21 22 23 24 23 22 21 20 19 18 JULY ORM IDF MIS MIS MIS MIS HEL MIS MIS MIS MIS IDF 4-COLOR DIGITAL IMAGING PRESS 30 11 12 13 14 15 16 17 16 15 14 13 12 11 Official Printer of the Ryobi 4-Color Offset ORM OGD OGD ORM ORM ORM OGD OGD ORM OGD ORM ORM ORM ORM ORM IDF IDF IDF IDF IDF ORM ORM ORM ORM Grand Junction Rockies Extreme Automation 23 24 25 26 27 28 29 28 27 26 25 24 23 4 5 6 7 8 9 10 9 8 7 6 5 4 Small Environmental Footprint ORM OGD OGD ORM ORM OGD Waterless Printing 16 17 18 19 20 21 22 21 20 19 18 17 16 28 29 30 1 2 3 2 1 30 29 28 Chemistry Free, On-Press Imaging S S M T W T F S S S M T W T F S Fast Runs, Minimal Waste AUGUST JUNE Consistent Quality 2013 Grand Junction Rockies Baseball Schedule Baseball Rockies Junction Grand 2013 Creativity Strategy Production Sustainability SustainabilityMarketing Services by PRECISION PRINTING HIGH SPEED: Color or B&W Digital Presses With Growing During Economic Downturns The Commercial Printing Advantage…cont’d Copying and Variable Data Capabilities Strategy Defined (continued from page 1) BUSINESS MARKETING TOOLS books, to name a few. 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