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Taiwan Stores Taiwan Stores Date: Jan. 13th, 2012 Meala International Taiwan LTD. POS Development Year 2011 Chung Yo ,Taichung Zhongxiao E. Rd. Concept store ,Taipei Taipei city 7 stores Taichung 1 store Breeze Centre ,Taipei Mitsukoshi Nanxi ,Taipei Mitsukoshi Ximen ,Tainan Tainan 1 store Mitsukoshi A11,Taipei SOGO BR4 ,Taipei Mitsukoshi Zouying , Kaohsiung Kaohsiung 2 store Hanshin Arena , Kaohsiung Jurlique DAY SPA,Taipei Mitsukoshi Tien Mu ,Taipei POS Development Year 2011 By end of 2011, Jurlique Taiwan grows rapidly from 6 in 2010 to 10 doors in department stores and one Spa in five star hotel in Taipei. Taipei • Breeze Center • MIT A11 • MIT Nanxi, • MIT Tianmu • SOGO BR4 *NEW • Zhongxiao E. Rd. Concept store *NEW • Jurlique DAY SPA in Landis hotel *NEW Taichung • ChongYo Tainan • MIT Ximen *NEW Kaohsiung • MIT Zuoying • Hanshin Arena *NEW 2 Updated New Open Counter Hanshin Arean Open Date: Dec. 8th, 2011 3 Marketing Highlight July ~ Dec. 2011 PR Performance PR Event- Product Launch Media Gathering HRNC & PAD UFLC– Media Luncheon • Date：Aug. 4, 2011 • Time：two sections, 13:00-14:00 & 15:00-16:00 • Venue： Bite 2 Eat Pizza •Content：HRNC & PAD UFLC Launch • Total expense：NT$200,000 PR Event- Product Launch Media Gathering PR Event- Product Launch Media Gathering PR Event- Product Launch Media Gathering Lifting Demonstration PR Event- Jurlique DAY SPA Grand Opening Jurlique DAY SPA– Media Luncheon • Date：Nov. 9, 2011 • Time：13:30-14:30 • Venue： THE LANDIS TAIPEI B1 banquet hall Ⅱ •Content：Jurlique DAY SPA Opening • Total expense：NT$300,000 PR Event- Jurlique DAY SPA Grand Opening PR Event- Jurlique DAY SPA Grand Opening PR Event- Jurlique DAY SPA Grand Opening PR Event- Typhoon Morakot Charity Donation (Rose) Love Balm– Charity Donation for Typhoon Morakot disaster • Date: Aug. 1, 2011~Dec. 31, 2011 •Venue: All Jurlique counters in Taiwan •Content: 1. During this period, Jurlique will donate all profit of (Rose) Love Balms’ sales to ST . MARY'S HOSPITAL . Total event expense: NT$200,000 PR Event- Typhoon Morakot Charity Donation Advertisement- Printing Media MG、NP、Weekly MG、 Store Catalog • Content： ◆ PAD UFLC & HRNC ◆ Charity sale campaign • Total expense： ◆ MG、 NP：NT$119,000 ◆ Store Catalog：N/A Advertisement- Printing Media Department Store Catalog Advertisement- Printing Media Department Store Catalog Advertisement- Internet Joint Promotion- Landis • Period： Dec.. 12~25, 2011 • Cooperation counter： Jurlique DAY SPA • Cooperation way： Jurlique DAY SPA & Landis Taipei cooperated a “Rose X’mas” event. During this period, customers who came to Landis Taipei to check in or to enjoy afternoon tea, could get a Jurlique’s free experience kit. (This kit includes a piece of rose card + rose hand cream 2ml + rose body cream 2ml) Media Exposure (more media exposure please refer monthly PR report) News Clipping- July Media：Fashion Guide Page：P.81 Product： Moisture Replenishing Mask News Clipping- Aug. Media：TVBS Weekly Page：P.108 Product： Chamomile Soothing Mist News Clipping- Sep. Media：Marie Claire Page：P.10 Product： PAD UFLC WQueen TV- Oct. Media：WQueen TV program Channel：42 channel Product： Rosewater Balancing Mist, HRG, PAD UFLC News Clipping- Nov. Media：MING PAO WEEKLY TAIWAN Page：P.63 Product： Jurlique DAY SPA 2012 POS Development POS Development Year 2012 Due to the unstable economic situation, TW Meala will be more conservative in POS development in 2012. In 1H 2012, one more new store will launch in Hsinchu in April. Taipei: 5 counters, 1 DAY SPA • Breeze Center • MIT A11, counter renovation in March • MIT Nanxi, • MIT Tianmu (withdraw in Jan. 31st 2012) • SOGO BR4 • Zhongxiao E. Rd. Concept store • Jurlique DAY SPA in Landis hotel Hsinchu • Big City (will launch in April) *NEW Taichung: 1 counter • ChongYo Tainan: 1 counter Kaohsiung: 2 counters • MIT Zuoying • MIT Ximen • Hanshin Arena 34 .
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