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Program Directors Talking? Weekly News Recap April 16-20, 2018 Large Scale Testing Of Wearable PPMs Begins This Year. sign-in process is how the TV meter knows who’s watching. But that will Nielsen plans to begin large-scale in the data. The analysis would also change when the new PPM devices testing of new smaller, wearable look at compliance levels and include are introduced. This will allow the PPM devices this year with an eye an impact analysis. TV meter to know which participants toward starting to integrate them are in the room, and when they exit into its radio ratings samples in “You want to do it right,” Kelly says. the room, making registration 100% 2020. While clients would like to see “You want to make sure that this new passive. One goal is to improve Nielsen accelerate the timetable, step in the evolution of the meter is compliance levels for TV panels. Nielsen Audio managing director doing what you need it to do and Brad Kelly tells Inside Radio the the compliance is there.” Assuming But there could also be a benefit for transition from the existing PPM 360 everything checks out, Nielsen plans radio. “Here’s a chance to leverage to more current and stylish wearable to begin putting wearables into the these wearables to integrate the meters will require rigorous testing field as part of its live sample in 2020. separate radio [PPM] panel and TV and analysis. “This is not an en-masse swap-out, [LPM and set top meters] panels, it’s an integration over time,” Kelly which would have huge implications notes. for sample size,” Kelly says. At last week’s NAB Show, radio He declined to provide an estimate of research execs firmly pressed the how large the sample increase would company to step on the gas in be. “It’s not just applying to the TV updating both its PPM and diary piece of what Nielsen does. It a PPM methodologies. But Kelly says a so it’s simultaneously picking up radio major change in the meters has the listenership. So as I walk out the door, potential to be disruptive if not done get in the car, turn on my car radio and carefully. “You can’t just throw it into I listen, now I’m leveraging the fact the field,” he says. “The marketplace that I’ve got these additional panelists expects us to do this smartly and out there and have significantly methodically and we’re committed to supplemented the PPM sample size.” it.” Read the complete Q&A with In an exclusive Q&A published Importantly, the PPM is no longer a Nielsen’s Brad Kelly and John today, Kelly outlines a timeline for radio-only data collection instrument. Snyder HERE the new PPMs, which miniaturize the Nielsen plans to put the new wearables meter’s underlying technology into into service in its TV households, devices that resemble a smartwatch effectively integrating what are now or a Fitbit. “Larger scale testing” of separate radio and working prototypes of the wearables TV panels. The WHAT HAS is set to take place this year. new devices have “Our goal is to leverage Nielsen’s Bluetooth, enabling local TV and audio panelists by them to connect to PROGRAM connecting our currently separate Nielsen TV meters. measurements,” Kelly says. “PPM Currently, Nielsen TV wearables can be the key to what household members DIRECTORS links them together. We are doing have to “register” the work this year to design these each time they start new devices and do further lab and and stop watching TALKING? friends and family testing.” In 2019, television. The TV Read more on page 3 the measurement giant plans to meter is assigned to compare data collected by the new the television, not to meters with that from legacy PPMs an individual, so this to look for similarities and differences THIS IS AN ADVERTISEMENT Page 1 Weekly News Recap April 16-20, 2018 National EAS Test: Radio Outperformed All Media. The final results are in and the radio industry can give itself a collective pat on the back for a job well done last September during the latest national test of the Emergency Alert System. FEMA says radio did better sending the alert than all other media platforms. FEMA and the FCC report 97.3% of radio stations successfully received the test message and 94% suc- cessfully retransmitted the alert. That compares to an average 95.8% of participants that received the alert and a 91.9% that retransmitted the message. Compared to the previous national EAS test conducted in 2016, the government says there was a “slight improvement” in how the various distribution platforms performed. CRB/CRS Director Bill Mayne To Step Down Next Year. What Connected Car Data Goldmine Means For Radio. After leading the Country Radio Broadcasters/Country Radio With more than 200 sensor-based data sources, the connected Seminar (CRB/CRS) since 2011 as executive director, Bill car is a data goldmine, collecting information on everything from Mayne will leave his post in May 2019. Mayne when a driver steps on the brake to where they go, when they will oversee the organization through the pick up the phone – even what radio station they’re tuned into. 50th Anniversary CRS set for next February New start-ups like ConnectedTravel are fusing this fountain of and help in the search for his successor. “It vehicle data with other sources to measure – and influence – will be the end of an era, really. That’s how consumer behavior, include radio listening. ConnectedTravel much impact Bill has had on country music CEO Bryan Biniak, whose company works with insurance while at CRB,” CRB board president Kurt companies and automakers, is able to determine when the Johnson said. A search committee has been radio is on and off, what station it’s tuned to and other listening established by the CRB board who will oversee the process behaviors. Combining this with other data sources can create to find Mayne’s replacement. Interested parties can apply new attribution opportunities for broadcasters. Biniak envisions confidentially at [email protected]. a world where data collected from in-car sensors is fused with social data, credit card transactions, and a station’s Pai Puts Translator Interference On FCC Agenda. programming and spot logs to show how listeners responded When the FCC meets next month, it will vote to launch a to ad campaigns. But it goes beyond that. What’s known as rulemaking that will examine ways to settle interference com- real time data fusion “allows you to interact with your drivers plaints between full-power stations and FM translators. FCC and passengers, not only in real time but on a predictive basis,” chief Ajit Pai wants to make it easier for translators to change Biniak said. In fact, he sees real-time data fusion as a way for dial positions—and raise the bar for interference complaints to broadcasters to influence listening behavior, such as getting be considered. Specifics of the proposal haven’t been made people to listen to radio longer, both inside and outside the car. public but in a blog post, Pai sketched out what broadcast- ers can expect. “Among other things, my proposal: (1) would Clyburn Exits FCC At A Pivotal Time For Radio. allow translator stations to resolve interference by moving to In the coming months the FCC will launch a new quadrennial any available same-band channel using a minor modification ownership review process. It will arrive not only with raised application; and (2) would require a minimum number of legiti- expectations among broadcasters that additional ownership mate complaints to support any interference claim,” Pai wrote. deregulation is within reach, but also without the most outspoken consolidation critic on the Commission. Mignon Xfinity Wins ‘Radio Marketer of the Year’ Award. Clyburn surprised her fellow commissioners Tuesday and said Comcast’s Xfinity brand will take home this year’s “Radio Mar- she’ll be gone by the time they meet again in May. keter of the Year” Award at the 2018 Radio Mercury Awards. One of two Democrats on the Commission, The Radio Advertising Bureau, which produces the awards, Clyburn’s term officially ended in June 2017. says the honor recog- With a 3-2 Republican majority, her move is nizes the “significant unlikely to have a significant impact on which programs” Comcast has way any upcoming votes swing. But as the 2018 implemented to support quadrennial review begins, some speculate its Xfinity’s products and that it may be easier for Pai to push through his services that “leverage proposals in a four-person Commission where the very best of radio.” A he’ll no longer have to work to bring Clyburn onboard. Clyburn’s 52-week radio advertiser that Nielsen says spent $45.4 mil- positions haven’t always put her on the same page as radio and lion last year on radio in the 48 PPM markets, Comcast Xfinity TV operators. When the FCC last November voted to do away uses DJ relationships and radio’s multi-platform assets to drive with main studio rules to the applause of broadcasters, Clyburn results. Hubbard Radio president and COO Drew Horowitz will worried the change would only help big media companies grow present the award to Comcast on behalf of the radio industry even larger. Yet at the same time Clyburn’s moves to help at the awards ceremony, May 31 at the Cutting Room in New rescue AM left her with plenty of goodwill within the industry.
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