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OUR CONSUMERS the Value Chain of Our Products: a Path of Responsibility

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OUR CONSUMERS the Value Chain of Our Products: a Path of Responsibility FERRERO'S CORPORATE SOCIAL RESPONSIBILITY - PEOPLE OUR CONSUMERS The value chain of our products: a path of responsibility Continuous innovation Products for all occasions Products conceived for children Small portions No use of hydrogenated vegetable oils and fats Unique taste with each product Responsible Freshness and quality advertising & Sustainable and ethical communication R E C I P E sourcing Instructions for proper Animal welfare R packaging waste A W Traceability and safety R disposal E M Assessment and M A Products with surprise U T monitoring of raw E S toys: the values of N R material suppliers I O A playing and safety C L Code af Business Conduct S P O N I N O I Quality and food safety T T C certification O U F Great Brands in small Environmental respect and D S portions, individually O A energy self-production R L E P wrapped Optimization of natural Transparest nutritional resources and waste information LOGISTICS recovery Freshness: product Employee safety suspension or withdrawal The 5R of packaging: from sale during summer Integrated and Removal, Reduction, eco-sustainable logistics Recycle, Reuse and Mileage optimization Renewability Energy saving systems in Ferrero warehouses 38 OUR CONSUMERS Great Brands in small portions errero produces and distributes some of the world’s most popu- lar confectionery products: founded on quality and the ability to F perfectly integrate into a varied and complete diet, in terms of caloric and nutrient content. The secret of a balanced diet lies in the correct management of the variety and quantity of foods, and for this reason portions play a crucial role. Thus, from the very first phases of development, Ferrero controls the caloric con- tent of its products, offering them for the most part in portions that easily fit into daily eating episodes, without becoming the exclusive component, whilst also anticipating the current trends within the food industry towards the reduction and moderation of portions. THIS ALSO FACILITATES AND FAVOURS THE COMBINATION OF FERRERO PRODUCTS WITH OTHER BASIC FOODS OF A BALANCED DIET. THIS ALLOWS THE PROVISION OF AN INTENSE AND PLEASANT TASTE EXPERIENCE WITH THE CONTROL OF CALORIC CONTENT. The role of our Great Brands in con- racterised by quality raw ingredients sumers’ daily diets is in line with the that not only contribute to the pro- fundamental recommendations of vision of energy through their natu- modern nutritional science: ral composition, but also to the type and quantity of micronutrients that 1. a varied diet provides all ne- are essential for health. cessary nutrients; 2. a healthy diet is based on the Furthermore, thanks to the expe- moderate consumption of every type rience and know-how regarding raw of food; ingredients and production proces- ses, in the quest for continuity with 3. daily and moderate physical traditional recipes, Ferrero does not activity positively complements diet, use hydrogenated fats, bearing trans representing the foundation of he- fatty acids (TFA) that are harmful for alth. Its absence is in fact the deci- health, and does not artificially add sive element in the development of micronutrients to its products. overweight and the arising of patho- logical anomalies. The Ferrero Group is also dedicated to using clear and exhaustive, easy Based on such premises, Ferrero to read labelling in order to not only developed a strategy that can be provide the information that the con- considered unique, as it is based sumer is entitled to, but also to faci- on a particular type of confectionery litate nutritional education and pro- product. This type of product is cha- mote correct eating habits. 38 39 FERRERO'S CORPORATE SOCIAL RESPONSIBILITY - PEOPLE Ferrero's relationship with consumers Indeed, diet, and not the single is based on a food culture that fa- food products, is the determining vours their well thought-out and free factor affecting one’s health. This choice, based on objective informa- belief has been nearly universally tion, to enable the development of a accepted for years, which we have positive food culture and nutritional integrated into the concept of sustai- education. Indeed, the Group has a nability, with the conviction that a su- deep awareness that a greater food stainable nutrition is the only option education must be an integral part for our planet. of a healthy lifestyle. WITH REFERENCE TO ITS NUTRITIONAL STRATEGY, IN 2011 FERRERO SET UP A SCIENTIFIC NUTRITION COMMITTEE HEADED UP BY THE VICE PRESIDENT OF THE GROUP WHO IS JOINED BY THE HEADS OF THE BUSINESS AREAS INVOLVED IN THE TECHNICAL, COMMERCIAL, LEGAL AND COMMUNICATIVE ASPECTS OF NUTRITION. THE COMMITTEE, WHICH OPERATES IN LINE WITH THE GROUP'S STRATEGIC GUIDELINES, MEETS ON A MONTHLY BASIS AND SUBMITS RECOMMENDATIONS TO THE CHAIRMAN AND TO THE CEO OF THE GROUP. THE COMMITTEE THEN COORDINATES OPERATION DECISIONS. FERRERO'S PORTIONS: RECOMMENDED CONSUMPTION SUPPORTED BY INDIVIDUAL PACKAGING Ferrero designs and creates products that are unique and tasty, and for this they are sought after by consumers. Combining enjoyment and balance in one’s nutritional intake is certainly a personal choice; however, providing most of Ferrero products in individual packaging not only protects the qual- ity of the product, it also clearly indicates the portion size and intake recom- mendation, whilst meeting product hygiene and safety requirements. This helps consumers to build their own balanced nutritional plan through the dif- ferent eating moments throughout the day. Thus, the individually packaged portion gives consumers the conscious freedom to choose a needed energy boost or enjoy a treat. For example, products in the KINDER® line are traditionally offered to children and teenagers, and continue to be prepared in individual portions weighing between 5 g (5.8 g KINDER® Schokobons) and 45 g (42 g KINDER ® Delice), which are amongst the smallest in their category. As illustrated in the following graph, more than 70% of the volumes of Fer- rero products sold around the world are offered in portions weighing less than 25 g and more than 80% in portions smaller than 45 g, thus providing an energy content that is compatible with an integrated consump- tion within different eating episodes. 40 OUR CONSUMERS 1 PERCENTAGE BREAKDOWN OF FERRERO PRODUCTS* PER PORTION, IN GRAMS >100 ml o g 15.4% 2.8% ≤ 5 g > 45 ≤ 70 g 0.8% > 40 ≤ 45 g 2.1% 51.8% > 5 ≤ 15 g > 25 ≤ 40 g 9.5% ≤ 10 kcal 2,3% > 15 ≤ 25 g 17.6% * % of volume of products marketed worldwide, during FY 2014/2015. > 10 ≤ 100 kcal 67,8% Furthermore, more than 70% of the volumes of Ferrero products are offered in portions that provide less than 100 kcal and3,0% over> 200 95% kcal in por- tions that provide less than 150 kcal. PERCENTAGE BREAKDOWN OF FERRERO PRODUCTS* PER PORTION, KCAL 3.0% > 200 kcal > 150 ≤ 200 kcal 1.2% 2.3% ≤ 10 kcal > 100 ≤ 150 kcal 25.6% 67.8% > 10 ≤ 100 kcal * % of volume of products marketed worldwide, during FY 2014/2015. The graphs include all Ferrero products that are marketed around the world in FY 2014/2015, with the exclusion of special formats for yearly festivities, product mixes, mini or maxi and special editions, corre- sponding to around 3% of marketed volumes. Around 80% of Ferrero products provide less than 130 kcal/portion and the average caloric intake for Ferrero products is lower than 100 kcal. 1. A 15 g portion has been The 130 kcal limit caters to the most varied eating moments as the Ferrero taken into consideration for NUTELLA®, and recom- product constitutes just as a part of the eating event, thus leaving space for mended in the majority of the other foods such as fruit, 100% fruit juices, skimmed milk, other dairy prod- countries in which it is sold. ucts and cereal-based products. 40 41 FERRERO'S CORPORATE SOCIAL RESPONSIBILITY - PEOPLE RESULTS OF OUR SCIENTIFIC ACTIVITY Ferrero contributes to promoting Furthermore, some research results good eating habits also through a were presented with the participation strong commitment to scientific of the Ferrero Group at the following research. Furthermore, the efforts conventions: continue to promote breakfast amon- • “33rd International Symposium on gst young people and moderate food Diabetes & Nutrition” held in Toronto consumption across all age groups. (Canada), from 9 to 12 June 2015; • “The new challenge: Back to Based on its corporate values, the Ferrero Group conducted and pro- Basics. Scientific evidence and daily moted various research activities in food for a better life” held at the Mi- the field of nutrition at internationally lan Expo, on 19 June 2015; recognised scientific institutes also • “International Summit On Med- in FY 2014/2015. Various university ical Nutrition Education And Re- research groups were involved, with search” held in Cambridge (UK), unrestricted grants, upholding the from 7 to 9 August 2015. principle of impartiality, the inde- pendence of the institute and the The following studies that were re- intellectual freedom of researchers cently completed are also mentioned: in relation to Ferrero, to obtain scien- • evaluation of the effects of the tifically robust results. The results of chronic consumption of KINDER® the scientific research were then dis- products on the body compared with seminated at various conventions, traditional snacks: glycemic, insulina- conferences and workshops, and emic and grelinemic response, sense published in journals with high im- of satiety and inflammation markers in pact factor. However, due to corpo- rate policy, a lot of this information young adults. The neutrality of effects ® is used only internally or published on the consumption of KINDER pro- independently by the authors of the ducts on the metabolism was confir- studies. med by a cross-over randomized clini- cal study; Therefore in this CSR report edition, • specific research regarding the the official list of research results pre- role of simple sugars in obesity, dia- sented below is thus only part of the betes and cardiovascular diseases.
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