THE WAY FORWARD How Startups and Smes Can Navigate the COVID-19 Crisis
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EXPERIENCE MATTERS CRISIS COMMS THE RIDE CONTINUES GET YOUR ENTERPRISE’S CX READY A FOUR-POINT CHECKLIST FOR HOW CAREEM’S CULTURE AS A STARTUP FOR A POST COVID-19 WORLD EFFECTIVE BRAND COMMUNICATION FUELED THE CAREEM CARTEL THE WAY FORWARD How startups and SMEs can navigate the COVID-19 crisis GOING THE NEW MARKET THE DISTANCE LANDSCAPE WHY REMOTE WORKING THE CORONAVIRUS IS THE KEY TO PANDEMIC VERSUS A FLEXIBLE FUTURE THE DIGITAL ECONOMY 9 7 7 2 3 1 1 5 4 1 0 0 8 > APRIL 2020 | ENTREPRENEUR.COM | UAE AED20 experience downtown living The UAE’s most exciting new destination. A journey of discovery for the whole family. Where nature, fun and entertainment come together. 800-Arada (27232) arada.com CONTENTS APRIL 2020 experience downtown living The UAE’s most exciting new destination. A journey of discovery for the whole family. Where nature, fun and entertainment come together. 16 The way forward: 800-Arada (27232) How startups and SMEs can navigate through arada.com the current turmoil 16 32 38 28 ‘TREPONOMICS START IT UP START IT UP ‘TREPONOMICS PRO ECOSYSTEM ECOSYSTEM MARKETING The way forward The new market landscape First person Crisis comms With small businesses In the wake of a pandemic, NOW Money co-founder Sherpa Communications’ taking a hard hit from the Jad Hindy looks at the Ian Dillon gives his take on Anastasiya Golovatenko COVID-19 crisis, Hisham pitfalls and opportunities the impact the coronavirus gives a four-point checklist Farouk, CEO of Grant it could present for the pandemic is having on for effective brand Thornton UAE, offers digital economy. their startup, customers, communication through a guide to navigate through and the MENA region. the coronavirus outbreak. the current turmoil. 40 ‘TREPONOMICS 35 SKILLSET ‘TREPONOMICS Growth trajectory SKILLSET Rami Shaar, co-founder Experience matters and CEO of Washmen, Amol Kadam on how reflects on the lessons (and why) you should get of the development (and your enterprise’s CX ready expansion) of his digital for a post COVID-19 world. laundry startup. 50 62 ‘TREPONOMICS CULTURE PRO LIFE Competitive advantage Mind over matter Five key growth considerations Dr. Upasana Gala lists five for SMEs within the daily rituals to enhance e-commerce ecosystem. your brain health. 40 Rami Shaar and Jad Halaoui, co-founders, Washmen April 2020 / ENTREPRENEUR.COM / 3 Your window to expand. Introducing Business POS for cashless payments with better transaction rates. du.ae/business-pos DPS 403 x 273 KV2 eng.indd 1 9/24/19 11:30 AM Your window to expand. Introducing Business POS for cashless payments with better transaction rates. du.ae/business-pos DPS 403 x 273 KV2 eng.indd 1 9/24/19 11:30 AM Iconic Homes- fixed.pdf 1 5/13/19 12:41 PM Iconic Homes- fixed.pdf 1 5/13/19 12:41 PM CONTENTS APRIL 2020 58 How Careem’s culture as a startup fueled the Careem Cartel 48 47 CULTURE CULTURE LIFE DESIGN The only way is up The (right) way to work Motivational speaker from home and best-selling author Working from home can be Jonathan Yabut on rising to a hoot if you have everything greatness (with purpose). set up perfectly- here are seven inexpensive ways to 31 create the perfect workspace 26 58 MONEY at home. ‘TREPONOMICS START IT UP YOUR MONEY PRO ECOSYSTEM Money matters 42 Going the distance The ride continues Nicholas Joe Correia gives TECH Infographic.ly founder Former Careem exec and a guide to financially SHINY Carla Saliba on why remote entrepreneur Zina Ajlouny sustain and protect your #TamTalksTech working is the key to on how the unicorn business over the course of Gadgets and doodads that a flexible future. startup’s culture fueled the the coronavirus pandemic. you might’ve missed out on, Careem Cartel. sourced by a tech aficionado. 54 46 START IT UP 51 CULTURE 44 Q&A TECH LIFE CULTURE Going from strength to THE FIX Real talk TRAPPINGS strength Boosting an ecosystem Jeetendr Sehdev, New York ‘Trep gear Privilee founder Lars The advent of digital asset Times bestselling author The executive selection for Johannesen on how he regulations in the GCC of The Kim Kardashian the entrepreneur on your went about building “the is good for the region’s Principle, sets the record list that has everything. UAE’s ultimate fitness and startup landscape, says straight on the power of Okay, maybe for a little self- leisure app.”. Kokila Alagh. influencers. reward as well. 54 Privilee founder Lars Johannesen 10 / ENTREPRENEUR.COM / April 2020 Ready to get rewarded? Join Radisson Rewards for exclusive benefits We can’t wait to welcome you as a member across our six hotel brands and 1,100+ locations worldwide. Thank you for choosing Radisson Hotels. Award Nights Use your points for stays - it’s that simple! Members Only Rate Save up to 10% when you book on radissonhotels.com/rewards More benefits Including savings of up to 20% on food and beverages, room upgrades for Elite members and more Join today at the front desk or on radissonhotels.com/rewards 295621 DXBZF RR Ad (203x273).indd 1 20/03/2020 10.19 MIDDLE EAST EDITOR IN CHIEF Aby Sam Thomas [email protected] SUBSCRIBE CEO Wissam Younane [email protected] Contact [email protected] to receive DIRECTOR Rabih Najm [email protected] Entrepreneur Middle East every issue CREATIVE LEAD Odette Kahwagi MANAGING EDITOR Tamara Pupic STARTUPS SECTION EDITOR Pamella de Leon GROUP SALES DIRECTOR – B2B GROUP Joaquim D’Costa COLUMNIST Tamara Clarke PO Box 502511 Dubai, United Arab Emirates P +971 4 4200 506 | F +971 4 4200 196 INTERN Aalia Mehreen Ahmed For all commercial enquiries related to Entrepreneur Middle East CONTRIBUTORS contact [email protected] Zina Ajlouny Tamara Clarke Amol Kadam Kokila Alagh Ian Dillon Louise Jacobs All rights reserved 2020. Lama Barr Dr. Upasana Gala Samer Obeidat Opinions expressed are solely those of the contributors. Shahzad Bhatti Anastasiya Golovatenko May Rostom Entrepreneur Middle East and all subsidiary publications in the MENA region are officially licensed exclusively to BNC Publishing Renzo Bravo Lahcen Haddad Carla Saliba in the MENA region by Entrepreneur Media Inc. Fida Chaaban Jad Hindy Jeetendr Sehdev No part of this magazine may be reproduced or transmitted in any Nicholas Correia Mike Hoff Rami Shaar form or by any means without written permission of the publisher. Images used in Entrepreneur Middle East are credited when necessary. Attributed use of Printed by United Printing and Publishing copyrighted images with permission. All images not credited otherwise Shutterstock. upp.ae In addition to our print edition, we’re bringing EntMagazineME you all sorts of industry news on our web mediums. 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RADISSONHOTELS.COM/RED 180152 DXBRR RdRED Resize for magazine Whats On (273x203).indd 2 05/02/2020 11.11 EDITOR'S NOTE This too shall pass BEHAVIORS TODAY WILL HAVE RAMIFICATIONS TOMORROW we also have to continue to stay true high and dry. Rest assured that your to our role within this ecosystem. reputation as a business partner has And that’s why we’ve kept our heads already taken a hit in the community down and focused on our work, which, at large. Similarly, think of the rami- in our current setting, has meant us fications of your actions when you, as bringing together everything from a business leader, choose to let go of insights to resources that can help your staff, so that you can continue MENA entrepreneurs navigate a way with your luxuries. (You’ll have this on out of this unprecedented situation. your conscience when you run around So, from thoughts on how to keep a spouting “I am nothing without my team motivated even while their sala- team” to everyone after this crisis has ries are cut, or tips and tactics to how passed.) to keep our wits about us, and, well, Now, all of this is not to discount the t’s only been a few weeks not lose it, we’ve been seeking (and tough decisions many of us have to since we in the Middle East pushing out) stories and solutions that make when going about our businesses began to feel the impact of the will help our community of entrepre- in extraordinary circumstances like global coronavirus pandemic, neurs, startups, and SMEs get through these- but let’s be very careful about but in this fairly short period, this crisis. people who pass off poor choices as the economic slowdown it I must admit here that I’ve been more “things they had to do because of the has effected on our business personally invested than usual when crisis.” At the end of the day, it’s good landscape has been nothing we embarked on this content plan for to remember that one’s behavior in I short of monumental. And it’s Entrepreneur, and I feel it’s because the worst situations is often the best safe to say that it’s been especially felt I’ve bought into this sentiment of indicator of how one really is, and by those of us who are a part of the “we’re in this together.” While argu- that’s something to keep in mind for region’s entrepreneurial ecosystem.