Visitor's Guide

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area visitor guide 2009-2010

AMHERST AND HADLEY ANNIVERSARY EDITION

Amherst Area Chamber of Commerce 28 AMITY STREET • AMHERST, MA 01002 413-253-0700 www.amherstarea.com Rich in history, natural beauty, cultural attractions, and fine shopping and dining, the Amherst area is perfect for a day...a weekend getaway...a six-month sabbatical...or the rest of your life! Take in an exhibit at one of our world-renowned museums. Hike an extensive trail network through beautiful meadows and mountains. And finish your day with a gourmet meal featuring cuisine from almost any corner of the world. Spend the night at a charming Victorian Inn, a comfortable bed-and-breakfast, or a gleaming new hotel with all the amenities—the choice is yours, and all within a 10-minute drive of our vibrant downtown, with its elegant boutiques, bookstores, cafes and specialty shops. We hope that you enjoy your stay in the Amherst area. Please tell your host that the Chamber sent you!

Into our Rich History ...... 3 Amherst 250th Anniversary, Hadley 350th Anniversary Into a Living Past ...... 5 Museums, historic sites, literary heritage A Vibrant Present ...... 8 Art museums, galleries, art events Stepping Out for Fun ...... 10 Live performance, seasonal entertainment, family attractions, health and fitness, fun on the farm Educational Resources ...... 16 Area colleges and resources Calendar of Events ...... 17 Maps ...... 18 Town of Amherst, regional highways, interstate highways Downtown Amherst ...... 20 Directions ...... 22 Driving directions, transportation Get Closer to Nature ...... 23 State- and town-sponsored parks, Table of Contents Table outdoor recreation Shopping ...... 26 Restaurants ...... 29 Accommodations ...... 32 Advertisements ...... 34 Enter to Win! ...... 39

Funded in part by the Commonwealth of Massachusetts, Department of Business and Technology/Massachusetts Office of Travel and Tourism. For statewide travel information, visit www.Massvacation.com.

This project was made possible by a grant administered by the Greater Springfield Convention & Visitors Bureau. History of Amherst and Hadley

In 1659 a dissenting Connecticut congregation under the leadership of Rev. John Russell founded Hadley as an agricultural community on the east bank of the Connecticut River. John Pynchon purchased the site of the new settlement, a fertile peninsular plain defined by a bend in the Connecticut River, from the Indians on behalf of the settlers. When the first permanent English settlements arrived in Courtesy of the Jones Library, 1727, this land and the surrounding area Inc., Amherst, Massachusetts. (including present-day Amherst. South Hadley, and Granby) belonged to the town of Hadley. It gained precinct status in 1734 and eventually township in 1776, shortly before the colonies declared their of Amherst & Hadley History independence.

When East Hadley incorporated in 1759, the colonial governor named it Amherst, in honor of Jeffery Amherst, 1st Baron Amherst, a hero of the French and the Indian War.

In 1786, as the American Revolution was ending, many soldiers returning home found themselves in debt. Farmers who were unable to pay taxes and debts had their property and livestock confiscated by the courts. Daniel Shays, a Pelham resident, organized Shays Rebellion in protest. Amherst also opposed the War of 1812. This long tradition of anti-war resolutions continues in Amherst Town Meeting.

th In the 19 century, Amherst’s population Courtesy of the Jones Library, Inc., diversified and the African American and Amherst, Massachusetts. Irish populations increased. Today, over 30% of the school’s population are students of color. Also in the 19th century, Amherst was known for its palm leaf factories, with the Hills and Burnett factories shipping hundreds of thousands of hats across the country. By the 1930’s tastes had changed and both factories went out of business. Presently the Amherst Woman’s Club occupies the former Hills mansion, and is a popular wedding and party venue.

3 Amherst has become the quintessential college town. Amherst College was founded in 1821 “for the classical education of indigent young men of piety and talents for the Christian ministry.” It became coeducational in 1975. The University of Massachusetts, originally named Massachusetts Agricultural College, was founded in 1863 under the provisions of the Federal Morrill Land- Grant Colleges Act to provide instruction to Courtesy of the Jones Library, Inc., Massachusetts citizens in the “agricultural, Amherst, Massachusetts. mechanical, and military arts.” In 1931 it became the Massachusetts State College and, in 1947, the University of Massachusetts. Hampshire College was founded in 1970. Today more than 29,000 students swell the population during the school year.

Hadley History

In 1792 broomcorn was the dominant crop in Hadley, making it the nation’s broomcorn and broom manufacturing capital. Broom and brush making were a thriving industry, exporting across New York and New England, and as far as Ohio.

As the soil depleted, tobacco became the major crop along with seed onions and other crops. In the late 1800’s a large number of Irish and, later, Polish immigrants were recruited from Ellis Island for labor purposes. The Polish immigrants are credited with saving Hadley’s farmland

Courtesy of the Jones Library, Inc., by working the fine Hadley soil back Amherst, Massachusetts. into fertility. By 1920, asparagus was the popular crop in Hadley, making it the asparagus capital of the world until the 1950s when disease wiped out much of the crop.

At this time, even with commercial development along Route 9, Hadley remains largely agricultural and residential. It has the largest number of acres in agriculture in the Pioneer Valley, which includes crops of corn, potatoes, tobacco and scores of other vegetables.

mily Dickinson and Robert Frost called Amherst home. Abolitionist leader Sojourner Truth, health food crusader Sylvester Graham, and fire-and- �brimstone preacher Jonathan Edwards all lived nearby. Amherst College was cofounded by Noah Webster of dictionary fame. And much of Amherst’s history can be seen today. The area tradition of conservation extends not only to land preservation, but to the historic homes and business blocks that still line area streets.

Amherst Strong House 67 Amity Street 413-256-0678 www.amhersthistory.org

Housed in the 1750-era Strong House. Knowledgeable tour guides lead visitors through several period rooms, detailing both the vibrant history of the Town of Amherst and the families who have lived in the Strong House. Also features a gallery of rotating local history exhibits. Photo: Steve Fratoni, Amherst Strong House Into a Living Past .

Jones Library 43 Amity Street 413-259-3090 www.joneslibrary.org

On the same block as the Amherst History Museum, the Jones has been called one of the most inviting libraries in New England. A fine community library, its special collections house thousands of Emily Dickinson and Robert Frost items, and include original handwritten poems, signed first editions, manuscripts, an exhaustive collection of photographs and Amherst Area memorabilia dating back to the 18th-century.

Consider also a visit to… West Cemetery, Triangle Street, Amherst This historic cemetery contains the graves of Emily Dickinson, her family, and many of Amherst’s earliest settlers. Many gravestones from the 1700s.

5 Emily Dickinson Museum 280 Main Street, Amherst 413-542-8161 www.emilydickinsonmuseum.org

The Emily Dickinson Museum consists of two historic houses, The Homestead and The Evergreens, closely associated with the poet Emily Dickinson and members of her family. The Homestead was the poet’s birthplace and home. The Evergreens, next door, was home to her brother Austin, his wife Susan, and their three children.

Emily Dickinson was born at the Homestead on December 10, 1830. Her quiet life here was infused with a creative energy that produced almost 1,800 poems and a profusion of vibrant letters. Her increasing withdrawal from public life limited her audience during her lifetime to family and friends, and her work remained virtually unpublished until after her death on May 15, 1886.

The Museum, which includes both homes is open March through December, Wednesday- Sunday, 10 am -5 pm. with extended summer hours, 11 am - 6 pm, June through August. Call or visit the Museum’s web-site (emilydickinsonmuseum.org) for additional information on tour schedule and special events. In addition to guided tours, visitors can enjoy the beautiful grounds and browse in the Museum Shop.

The Dickinson Homestead (1858), Image courtesy of the Emily Dickinson Museum 6 National Yiddish Book Center Harry & Jeanette Weinberg Building 1021 West St, Amherst 413-256-4900 www.yiddishbookcenter.org The National Yiddish Book Center offers year-round programs that celebrate modern Jewish literature and culture. The Center's architecturally distinctive home, adjacent to the Eric Carle Museum, offers weekly films, concerts, performances, and readings; exhibitions; art galleries; and a bookstore stocked with contemporary Jewish books, music, and gifts. Open Sunday through Friday; admission is free.

Historic Deerfield Routes 5 and 10, Deerfield 413-774-5581 www.historic-deerfield.org Historic Deerfield offers special events and programs for visitors of all ages. A museum of New England’s history and art, located within the carefully preserved 329-year-old western Massachusetts village of Deerfield. A thousand acres of rich farmland surround one of New England’s most beautiful and unspoiled villages.

The Living Past...Nearby Historic Northampton www.historic-northampton.org Hadley Farm Museum Russell Road, Route 9, Hadley Porter Phelps Huntington Museum 130 Riverside Drive, Route 47, Hadley, 413-584-4699 Old Sturbridge Village Sturbridge, Mass., Exit 9, Mass Pike, 800-SEE-1830 www.osv.org

7 mherst’s long-time love affair with literature and the arts continues. The Eric Carle Museum of Picture Book Art has become a destination for children’s book lovers from around the world. Amherst College’s Mead Museum features Old Masters, while the University of Massachusetts offers numerous� exhibition spaces and a concert hall that brings top-name entertainment. Downtown bustles with visual and textile art venues; and several times a year, the Town Common becomes an arts destination—during Crafts on the Common, and other celebrations. If you visit on the first Thursday of the month, do the Amherst Art Walk and nibble your way through several downtown art showings.

Amherst College Museum of Natural History 11 Barrett Hill Road Amherst College 413-542-2165 amherst.edu/museums/naturalhistory

The Amherst College Museum of Natural History houses outstanding collections and exhibits that include vertebrate and invertebrate paleontology, minerals and other geologic specimens. Free.

Eric Carle Museum

of Picture Book Art A Vibrant Present . 125 West Bay Road Amherst. MA 01002 413-658-1100 www.picturebookart.org Founded in part by Eric Carle, the renowned author and illustrator, the museum is devoted to national and international picture book art. Admission charged.

Hampshire College Art Gallery Johnson Library Center Amherst, MA 01002 413-559-5544 hampshire.edu/academics/1473.htm

Concentrating on the visual arts, exhibitions also include environmental installations, dance and performance video presentations. Free.

Mead Art Museum Amherst College 413-542-2335 amherst.edu/museums/mead The Mead houses the art collections of Amherst College, nearly 16,000 works acquired since 1839. Free.

8 Photo: S.Petegorsky Anne in Black by George Bellows University Gallery University of Massachusetts 413-545-3670 umass.edu/fac/universitygallery The visual arts showcase of the Fine Arts Center complex at UMass Amherst, this gallery presents exhibitions of contemporary art in all media. Free. Photo Credit Fredrik Nilson, Courtesy of 1301PE, LLC Red Turquoise

Nearby Museums

Mount Holyoke College Art Museum Mount Holyoke College. Lower Lake Road,South Hadley 413-538-2245, mtholyoke.edu/go/artmuseum Beautifully exhibited, broad-based collection of ancient to contemporary art representing diverse cultures. Free.

Smith College Museum of Fine Arts Smith College, Elm Street at Bedford Terrace, Northampton 413-585-2760, smith.edu/artmuseum. Admission.

Downtown Galleries

Gallery A3 28 Amity Street 413-256-4250, www.gallerya3.com Burnett Gallery -Jones Library 43 Amity Street, 413-256-4090, www.joneslibrary.org wünderarts 383 Main Street 413-256-6600, www.wunderarts.com

The University of Massachusetts Galleries The Herter Gallery Located at the north end of Herter Hall west of the Fine Arts Center Augusta Savage Gallery 101 New Africa House, 413-545-5177 Hampden Gallery Hampden Dining Halls,. South West Residential Area. 413-545-0680 Student Union Visual and Performing Arts Space Student Union Building

The Amherst Art Walk happens the First Thursday of the month. It’s free and family-friendly!

9 ant to know what’s happening right now? Pick up a free copy of the Amherst Bulletin, Hampshire Life, Preview Magazine or the Valley Advocate; they all offer detailed listings of concerts, plays,� nature talks, sports events, and other pleasures. Grab a Five College Calendar for events at the three colleges in Amherst and the two in nearby towns. And it is always worthwhile to check the Amherst Area Chamber’s website, www.amherstarea.com photo courtesy: david stansbury photography

Amherst Cinema Arts Center 28 Amity Street, Amherst 413-253-2547 www.amherstcinema.org First-run, critically-acclaimed independent and foreign films. Film festivals and retrospectives. Dolby sound, stadium seating, 35mm film and digital video projection. Three screens. Open 365 days.

The Fine Arts Center At The University Of Massachusetts Amherst Satisfy your Passion for the Arts! The UMass Fine Arts Center presents the best in dance, theater, music and the visual arts from around the globe.

Stepping Out For Fun ! Fun Out For Stepping 151 Presidents Drive, University of Massachusetts Amherst, MA 01003 www.fineartscenter.com 800-999-UMAS

10 Photo by Andrew Eccles Linda Celeste Sims, Alicia J. Graf and Glenn Allen Sims. The Mullins Center University of Massachusetts 413-545-0505, www.mullinscenter.com The Mullins Center, home to UMass basketball and hockey, is a multi-purpose 10,500 seat facility on the campus of the University of Massachusetts. The facility hosts numerous concerts, family, ice, and theatre shows. The Mullins Center offers function rooms and catering services. Ice rink and racquetball courts open daily.

Magic Wings Butterfly Conservatory & Gardens 281 Greenfield Road, South Deerfield 413-665-2805, www.magicwings.net An 8,000-square foot tropical conservatory that is home to over 3,500 live butterflies. Walk among the butterflies in a beautiful, warm, lush environment. Afterwards, visit our butterfly- themed gift shop, garden center, and food court. Open every day (except Thanksgiving and Christmas), 9 a.m. to 5 p.m

11 Play the links in north, south, or central Amherst... Cherry Hill Golf Course 413-256-4071 www.cherryhillgolf.org

Hickory Ridge Country Club 413-253-9320 www.hickoryridgecc.com

Amherst Golf Club 413-256-6894 www.amherstgolfclub.org or treat the family to a round of miniature golf... Western Mass. Family Golf Center, 413-586-2311 McCray’s Country Creamery, 413-532-2527, www.mccraysfarm.com

SPORTS INFO

High-level sports fun entertainment is available at the University of Massachusetts

Fun For All Ages! All For Fun Amherst and Amherst College. Division 1A Football, Division 1 Men’s and Women’s Basketball and Hockey, Baseball, Soccer, Lacrosse, Tennis – all present exciting viewing for spectators. For current schedules for the Minutemen, visit umassathletics.cstv.com. Look up! Amherst Astronomy Association hosts Amherst College Wilder Observatory Planetarium Shows observations Amherst College Bassett Planetarium 413-256-6234 www.amastro.org

Health Clubs & Spas

The Leading Edge, 413-549-6565 www.theleadingedgefitness.com Hampshire Athletic Club 413-256-6446 www.hampfit.com Elements Hot Tub Spa 413-256-8827 www.elementshottubspa.com

For information about open swim times at town pools call or visit online Amherst Leisure Services: 413-256-4068 or www.lsse.org 12 The Montague Mill Amherst Leisure Services 440 Greenfield Road, Montague, 70 Boltwood Walk, Amherst 413-367-9206 413-259-3065, lsse.org montaguebookmill.com LSSE sponsors a huge Fourth of July Historic 1834 mill transformed into celebration, a community theater a thriving community of shops & program, and public pool swims. restaurants beside a Sawmill River waterfall. Atkins Farm Country Market 1150 West Street, Amherst Amherst Farmers Market 413-253-9528 Spring Street Parking Lot, Amherst atkinsfarms.com 413-786-2335 “Where the apple is just the beginning.” Buy fresh, just-picked produce and Orchard, pick-your-own, local products, other farm products direct from local bakery and light fare, a “super-sized” farms in a relaxed, fun setting. Saturday road-side stand and more. Seasonal and mornings, May through November. children’s events.

Flayvors of Cook Farm Cowls Sawmill 1 East Hadley Rd., Hadley 134 Montague Road, North Amherst 413-584-2224, cookfarm.com 413-549-1403 Take the family for a treat Home-made cowls.com ice cream. Located right on the farm. “Come see what we saw” from the Breakfast and lunch daily from 11 to Cowls Sawmill observation deck! Visit 4.. Other dairy products, including Raw a classic New England sawmill and Milk. Seasonal closing times. learn about local, sustainably managed timberland while watching logs turn North Hadley Sugar Shack into lumber and timbers. 181 River Drive, Hadley 413-585-8820 Yankee Candle Flagship Store northhadleysugarshack.com 25 Greenfield Road, South Deerfield Maple sugar-making and breakfasts 877-636-7707 during the sugaring season in late yankeecandle.com winter. Farm stand, homemade baked A wonderland of shopping, goods, holiday decorations, ice cream, entertainment, and dining, and an pumpkins, light fare, seasonally. olfactory delight with its thousands and thousands of scented candles. YC has displays of home decor, collectible, and holiday items that make every trip a new adventure. Mill Lane, South Amherst Mill Lane, Groff Park, Groff

Nearby… Live Entertainment Iron Horse Entertainment, www.iheg.com Movie Theaters Cinemark, Hadley, 587-4237 www.cinemark.com

Towers Theater, 533-3456 www.towertheaters.com

Pleasant Street Theater, 584-5848 www.amherstcinema.org Seasonally… Theater, performance workshops, film festivals, dance and concert series, and artists in residence provide seasonal entertainment for one and all. This list is only the beginning; go to the Five Colleges, Inc. (www.fivecolleges.edu) and area college websites, as well as the local papers for the full scoop. Ko Festival New World Theatre Summer; 413-427-6147 Academic year, 413-545-1972 www.kofest.com www.umass.edu/fac/nwt Valley Light Opera National Yiddish Summer Fall, spring; www.vlo.org Concert Series Hampshire Shakespeare Summer- 413-256-4900 Company www.yiddishbookcenter.org Summer; 413-548-8118 Music at Amherst College www.hampshireshakespeare.org Academic year Jazz in July www.fivecolleges.edu UMass Fine Arts Center, 413-545-2511, www.umass.edu/fac New Century Theatre & Paintbox Theatre Summer, 413-585-3220 www.newcenturytheatre.org Emily Dickinson Poetry Walk Mid-May; 413-542-8161 www.emilydickinsonmuseum.org Northampton Film Festival Fall, 413-548-8166, www.niff.org National Yiddish Film Festival Winter; 413-256-4900

www.yiddishbookcenter.org CommonWealth Opera 413-586-5026 www.commonwealthopera.org Old Deerfield Sunday Afternoon Concert Series Summer, 413-774-3768 Photo: Donna Abelli: Gallery A3 visitors during AMHERST ARTWALK www.deerfield-ma.org 14 NEARBY Not just for kids, everyone will enjoy the…

Holyoke Children’s Museum 413-536-KIDS (5437) www. childrensmuseumholyoke.org

Dr. Seuss National Memorial at . P the Springfield Museums , , L. s e 413-263-6800 is

erpr www.quadrangle.org t n E

ss Basketball Hall of Fame Dr. Seu Dr.

& www.hoophall.com ™

Oh, farms and fields fair . . .

McCrays’ Country Creamery 413-533-0775 Mccraysfarm.com

Hadley Farm Museum Hadley Route 9 413-536-4294

. . . and always the country fair

Tri-County Fair, Northampton Labor Day week

Cummington Fair, Cummington Late August

The Big E, West Springfield Late September Taste of Amherst. Photo courtesy of Daily Hampshire Gazette TheBigE.com

15 The Amherst area boasts an unusually high concentration of colleges, and is known for its leadership in educational innovation and research. Go to the guide’s map on pages 18 & 19 for campus locations. Five Colleges, Amherst College Incorporated 413-256-8316 413-542-2000, Amherst, www.amherst.edu Amherst Founded in 1821, it is often cited as the www.fivecolleges.edu A consortium that US’s most outstanding liberal arts college. administers programs among Amherst, Co-ed, it has a student body of 1,683. Hampshire, Mount Holyoke, and Smith Colleges, and Hampshire College UMass Amherst. 413-549-4600, Amherst, www.hampshire.edu Founded in 1970 by the other four schools in Five Colleges, Inc. Highly innovative, its 1,350 students design their own study program. Mount Holyoke College 413-538-2000, South Hadley, www.mtholyoke.edu Founded in 1837 (the oldest US women’s college) MHC’s 2,200 undergrads are challenged by a rigorous program. Smith College 413-584-2700, Northampton, www.smith.edu With an enrollment of 2,850, Smith is the largest private liberal arts college for women in the country. Since 1871, Smith has offered serious professional academic training. University of Massachusetts Amherst 413-545-0111, Amherst, www.umass.edu Educational Resources Educational Started in 1863 as a land-grant university, UMass is a prominent research institution of 10 schools and colleges with over 20,500 undergraduate and 5,820 grad students. Greenfield Community College 413-775-1000, Greenfield, www.gcc.mass.edu 1,457 students take advantage of the outstanding programs offered by this highly rated community college. Holyoke Community College 413-538-7000, Holyoke, www.hcc.edu Over 9,000 students choose from 90 academic options.

Photo courtesy of UMass Amherst

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July July 4th Fireworks & Activities Amherst Area Chamber of Commerce Golf Tournament Amherst Farmers’ Market Shakespeare Under the Stars New England Morgan Horse Show Green River Music Fest Amherst Crafts on the Common Fair August Amherst Farmers’ Market Tri-County Fair September Old Deerfield Fall Craft Fair Trash to Treasures: Used Furniture Sale

Amherst Farmers’ Market 2009 Calender of Events Here again we offer advice given earlier. Apple Harvest Festival & Crafts Fair Pick up a free copy of the Amherst 250th Anniversary Parade Amherst Bulletin, Hampshire Life, or October The Valley Advocate. Inside find the Paradise City Arts Festival details of time and place for the area’s Hadley History Day UMass Family Day seasonal celebrations. Amherst Farmers’ Market January Amherst Education Foundation Martin Luther King Jr. Breakfast Trivia Bee Amherst Community Theater UMass Homecoming Hadley 350th Dinner Dance A Better Chance Fall Foliage Walk February November WinterFest Old Deerfield Christmas Sampler Amherst Club Love Notes Concert Craft Fair Fine Arts Center Gala Valley Light Opera Amherst 250th Founder’s Day/ Amherst College Homecoming Weekend Celebrations Amherst History Museum House Tour April Old Deerfield Spring Sampler Craft Fair December Earth Day Activities Merry Maple Celebration of Lights Jimmy Fund Road Race Amherst Greeting Card Day Emily Dickinson Birthday Open House May League of Women Voters Booksale Photo: Steve Fratoni, Sculpture by Aaron Brown Amherst Garden Club Sale Rotary Club Community Fair Univ. of Mass/Amherst Graduation Hampshire College Graduation Amherst College Graduation Emily Dickinson Poetry Walk Amherst Farmers’ Market Paradise City Arts Festival Memorial Day Events June Hadley 350th Anniversary Parade Old Deerfield Summer Craft Fair Amherst History Museum Garden Tour Amherst Farmers’ Market Taste of Amherst

For more events visit the Five College website at www.fivecolleges.edu 17 or the Amherst Area Chamber at www.amherstarea.com Town of Amherst and Regional Maps

Easy to reach from Boston, New York, Providence, Albany, Hartford, and New Haven, Amherst has an excellent local bus system, regular intercity bus service to all points throughout the region, and once-a-day train service to Manhattan and Washington DC. Bradley International Airport is less than an hour away.

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21 Photo: Donna Abelli, Youth Action Coalition Mural (YAC), Downtown Amherst (side of bookstore: Food For Thought) From the NORTH Interstate 91 South to exit 25. Follow Route 116 South about 11.5 miles to junction of Routes 9 East and 116 South. Turn left onto Route 9E/116S. Continue to the light at the top of the hill. You will see the Amherst Town Common on the left. Turn left for the center of Amherst. From the SOUTH Interstate 91 to exit 19. Turn right onto Route 9 and go approximately six miles. At the top of the hill, make a left turn at the lights and you will be in Amherst Center. From the East Take the Massachusetts Turnpike (Interstate 90) west to exit 8 for Palmer. At the toll booth ask for directions to UMass. The toll attendant will give you a small, printed sheet that will direct you over approximately 10 miles of beautiful country roads through small towns to Amherst. From the WEST Take the Massachusetts Turnpike (Interstate 90) east to exit 4 for West Springfield. Take Interstate 91 North to exit 19. Turn right onto Route 9. Follow Directions to Amherst Center Directions Amherst to through Hadley, to the top of hill in Amherst. Turn left at intersection of Routes 9 and 116 into the center of Amherst.

TRAIN Northampton Airport Amtrak www.northamptonairport.com www.amtrak.com 413-584-7980 800-USA-RAIL Orange Municipal Airport 978-544-8189

Bus Peter Pan Bus LIVERY/TAXI www.peterpanbus.com Valley Transporter 800-343-9999 www.valleytransporter.com PVTA 413-253-1350 www.pvta.com My Taxi 877-779-7882 413-387-6013 Celebrity Cab 413-253-7330 AIRPORT Exclusive Car Service Bradley International Airport 877-695-4665 www.bradleyairport.com www.mylimo5.com 860-292-2000

22 Get Closer to Nature In every season, the Amherst area is a nature-lover’s paradise. Amherst and adjoining communities have preserved thousands of acres. With over 80 miles of trails through diverse habitats, from craggy cliffs to brook-watered forests to exotic wetlands, Amherst offers a wide range of outdoor activities. Enjoy hiking, biking, cross-country skiing, horseback riding, swimming, and bird-watching (the area has one of the largest hawk-migration flyways in the country). Many of the trails and swimming spots are barrier-free and can accommodate wheelchairs.

Town-sponsored Amherst Conservation Department, 413-256-4045 Puffer’s Pond, State Street, Amherst A favorite warm weather swimming place, a section of the Robert Frost Trail adjacent to the pond is specially designed for handicapped access and use by visually impaired walkers. Lawrence Swamp, Station Road, Amherst This 1,000-acre area is an impressive and diverse wetland, including a fine old-growth forest. Access to trails and parking can be found on Station Road. Traversed by the easily walked Norwottuck Rail Trail.

Literary Trails and M-M Trail, Amherst and Surrounding Towns Two of the state's longest trails, the 117-mile Metacomet-Monadnock (M-M) trail and the 47-mile Robert Frost Trail, pass through the Amherst area. The Frost Trail is also part of Amherst's Literary Trail System, a complex of trails named for prominent authors and poets, past and present, with strong Amherst connections.

State-sponsored Norwottuck Rail Trail See map pages 18 & 19 for Amherst Access.

Call 413-586-8706 ext. 12, for access in Belchertown, Hadley, and Northampton. An old railroad bed converted into an easily traversed biking/ walking trail, it is one of the most beautiful rail trails in the state. Easy access and diverse scenery; crosses the Connecticut River over a railroad bridge.

Photo: Steve Fratoni, Norwottuck Trail 23 Up, Up, and Away! Airplane rental, balloon rides, sky diving... adventure is in the air

Northampton Airport 413-584-7980 www.northamptonairport.com

Pioneer Valley Balloons 413-218-7823

Jumptown 800-890-JUMP www.jumptown.com

Holyoke Range State Park Notch Visitors’ Center, Route 116, South Amherst, 413-253-2883; Skinner SP Visitors’ Center, Route 47, Hadley, 413-586-0350 Nearly 3,000 acres along the spine of the Holyoke Mountain Range, the park offers magnificent views of the Connecticut River and Pioneer Valley. Atop Mt. Holyoke in Hadley sits the historic Summit House. Trails, concerts, guided hikes, history and nature workshops.

Lake Wyola State Park (Carroll Holmes Recreation Area) 94 Lakeview Road, Shutesbury 413-367-0317 Within its 129 acres, Lake Wyola offers visitors the opportunity to swim, boat, fish, hike, picnic, skate, cross- country ski, sled, and snowshoe. Its 40-acre fresh-water lake boasts a boat ramp and is well stocked with trout.

Mt. Sugarloaf State Reservation Route 116, South Deerfield 413-665-2928 Its pinnacle once the site of an 1800’s retreat, the 500-acre park’s picnic area and observation tower can be easily and quickly accessed by car. Great river and valley views, trails. BACK IN THE SADDLE Craig Equestrian 413-548-4949 Heartland Farm 413-253-6611 24 Muddy Brook Farm 413-587-7262 Quabbin Reservoir Route 9, Belchertown 413-323-7221 One of the world’s largest, this reservoir’s 87-square-miles is home to bald eagles and other wildlife, and has abundant hiking, fishing, and boating opportunities. Learn about the area and reservoir at its Winsor Dam visitor center.

Great Falls Discovery Center Avenue A, Turner’s Falls (Montague) 413-863-3221 A learning facility about the Connecticut River, the center offers a variety of natural, cultural, historic, and recreational resources, including a historic walking tour, bike path, wildlife areas, and interpretive exhibits. Adjacent to Northeast Utilities Fish Lift (open seasonally). Other Organizations Hitchcock Center 525 South Pleasant, Amherst 413-256-6006 With a mission to increase environmental literacy, every year the Hitchcock Center provides hundreds of thought-provoking programs and educational events. for more information Sportsman’s Marina Amherst Area Chamber of Hadley, 413-586-2426 Commerce Mitch’s Marina www.amherstarea.com South Hadley, 413-584-7960 Mass. Dept. Conservation & Brunelle’s Marina Recreation South Hadley 413-536-3132 www.Mass.gov/dcr Eastern Mountain Sports, Mass. Office Travel & Hadley, 413-584-3554 Tourism Adventure Outfitters www.mass-vacation.com. Hadley, 413-253-5500 Booklets, guides Zoar Outdoor and maps www.zoaroutdoor.com are available from: Crab Apple Whitewater Amherst Conservation Dept. www.crabappleinc.com 413-256-4045 Nearby A.J. Hastings Visit www.Mass.gov/dcr 413-253-2840 for information about other Also visit nearby state parks and camp Mass. Audubon Society sites, including: www.massaudubon.org DAR State Forest, Goshen Kestrel Trust Gill State Forest, Gill www.kestreltrust.org; Erving State Park, Erving Appalachian Mountain Club, Visit www.thetrustees.org Berkshire Chapter for information about: www.amcberkshire.org; Bear’s Den, New Salem The Trustees of Reservations Chesterfield Gorge, www.thetrustees.org Chesterfield Area Experts For advice on Dinosaur Footprints, area camping, cruises, hiking, Holyoke biking, boating, rafting, tubing, Call 800-859-2960 about visiting, contact: camping, renting canoes/kayaks, or Connecticut River Greenway a river cruise at Northeast Utilities’ SP 413-586-8706 ext. 12 Barton Cove/Northfield Mountain, Northfield. 25 Shopping in and around Amherst is completely unlike shopping in most parts of the U.S. Unique and hard-to-find items abound. Where else can you find an antique set of Yiddish books from the world's largest collection? In what other community can you find both a toy store whose items are wood and metal, not plastic – and a store whose whole purpose is to create more space in your closets and bathrooms. Of course, the Amherst area has the familiar national brands, but it also has so much more! AMHERST Cowls Building Supply A. J. Hastings & Sawmill 45 S. Pleasant St. P.O. Box 9676 253-2840 413-586-3910 549-0001 ajhastings.com cowls.com Amherst Books Dancer Computers 8 Main St. 450 West St. 256-1547 256-6155 amherstbooks.com dancercomputers.com Amherst Computerworks, Inc. DV Den 9 E. Pleasant St. 320A College St. 548-8900 253-3383 acipc.com dvden.tv Amherst Farmers Supply Elements Hot Tub Spa 320 S. Pleasant St. 373 Main St. 253-3436 256-8827(TUBS) Amherst Hairstylists elementshottubspa.com 40 Main St. Eye Care Specialities Shopping 413-253-1200 22 University Dr. Amherst Laser & Skin Care Center 549-9400 196 N. Pleasant St., Ste. 11 wadmaneye.com 253-2214 Golden Booty Tanning Resort amherstlaserandskincarecenter.com 6 University Dr. Amherst Wines and Spirits 549-8826 233 N. Pleasant St. goldenbootytanningresort.com 549-0900 Hair By Harlow Day Spa amherstwines.com 220 N. Pleasant St. Andrew’s Greenhouse 253-8897 1230 S. East St. Hampshire Bicycle Exchange 253-2937 65 University Dr. Annie’s Garden & Gift Store 549-6575 515 Sunderland Rd. hampshirebicycleexchange.com 549-6359 Hickory Ridge Country Club anniesgardenstore.com 191 W. Pomeroy Ln. Atkins Farms Country Market 253-9320 1150 West St. hickoryridgecc.com 253-9528 Ink Solutions atkinsfarms.com 233 N. Pleasant St. Boyden & Perron Garage 548-9905 41 S. Whitney St. inksolutionsma.com 253-7358 IT Wireless boydenandperron.com 383 College St. Bucci 259-1220 25 N. Pleasant St. Kimball’s Auction 256-0733 169 Meadow St. Cheryl Nina Salon and Day Spa 549-8300 308 College St. (Rt. 9) kimballsauction.com 256-4557 LAOS Interfaith Center & cherylninasalon.com Bookstore Clay’s 233 N. Pleasant St., Suite. 23 32 Main St. 548-3909 26 256-4200 laosbooks.org left-click Wireless Hook-Ups 15 Cowles Ln. 18 N. Pleasant St. 256-5440 253-0225 left-click.us Zanna Mom’s House 187 N. Pleasant St. 318 College St. 253-2563 253-1868 zanna.com Monkey Business HADLEY 330 College St. AT&T Mobility 256-0020 359 Russell St. North Amherst Motors; Potter’s 582-1896 Auto and Truck Rental wireless.att.com 78 Sunderland Rd. Country Nissan 549-7368 40 Russell St. northamherstmotors.com 774-3121 Paul’s Shoe Repair countrynissan.com 103 N. Pleasant St. Creative Space / Shower Doors & More Pioneer Valley Games Collective 458-4 Russell St. 48 N. Pleasant St., B2 256-0567 259-6893 creativespaceshowerdoors.com pvgaming.org Hunt’s Photo & Video Portabella Catering 206 Russell St.. 362 College St. 585-9430 256-6900 huntsphotoandvideo.com Prep Cosmetics ITWireless 220 N. Pleasant St. 322 Russell St. 256-4600 587-3248 shopprep.com Midas Auto Service Experts R & P Package Store 397 Russell St. 505 West St. 586-9991 253-9742 midas.com rpliquors.com Norm’s Auto Body Ren’s Mobil Station 11 Railroad St. 161 No. Pleasant St. 586-2824 253-9059 normsautobody.com Scandihoovians Performance Motoring, Inc. 25 S. Pleasant St. 315 Russell St. 256-0004 584-6090 performancemotoring.com scandihoovians.com Route 9 Auto Silverscape Designs 457 Russell St. 264 Pleasant St. 253-0088 253-3324 route9auto.com silverscapedesigns.com T.J.Taylor Rental Styles by Deborah 301 Russell St. 65 University Dr. 584-4184 549-5610 taylorrental.com/hadley stylesbydeborah.com Trailside Bicycles, LLC. Summerlin Floors, Inc. 8 Railroad St. 322 College St. 582-0733 253-9022 trailsidebicycles.com summerlinfloors.com Vac Store The Blue Marble Box 58 191 N. Pleasant St. 585-0822 healthyvacstore.com 253-0328 Whole Foods The Mercantile 327 Russell Street 11 E. Pleasant St. 586-9932 549-1396 wholefoods.com The TOY BOX Montague Center 201 N. Pleasant St. Montague Mill 256-8697 440 Greenfield Rd. amhersttoybox.com 367-9206 27 montaguebookmill.com 27

Community Involved in Sustaining Agriculture 1 Sugarloaf Street South Deerfield, MA 01373 413.665.7100 www.buylocalfood.org In 1999, CISA launched the “Be a Local Hero, Buy Locally Grown®” campaign. Nine years later, it has become the country’s longest running and most comprehensive “buy local” program for farm products. Buying local keeps money in the local economy, preserves family farms, reduces oil-dependent transportation costs, and ensures that fresh, healthy food stays available and affordable to all.

Look for this symbol wherever you shop or dine.

Visit our local farms

Amherst Farmers’ Market (pg.13) andrew’s greenhouse 1230 So. East St. Amherst 413-253-2937 Boisvert farm/north hadley sugar shack (pg.13) simple gifts farm 1089 N. Pleasant St Amherst 413-549-1585 sunset farm 20 Brigham Lane Amherst 413-253-2528

Fair Trade in Amherst

Amherst is a Fair Trade Town, the first in Massachusetts. As such, the town is encouraged to buy Fair Trade products and merchants are encouraged to sell them.

Fair Trade Certification empowers farmers and farm workers to lift themselves out of poverty by investing in their farms and communities, protecting the environment, and developing the business skills necessary to compete in the global marketplace. In order to be certified as a Fair Trade, Farmers must be paid a fair price, have fair labor conditions, have direct trade between seller and buyer, use democratic process to decide on revenue reinvestment, promote community development, and use environmentally sustainable farming practices. More than 29 businesses in Amherst offer Fair Trade products. Look for the Fair Trade logo when you shop!

28 Fill your belly, lift a pint, warm your heart. The exotic tastes and smells of India, China, the Middle East, and Thailand, the warm New England comfort of soups, roasts, and fresh- baked bread, the garlicky gourmet delights of Italy, and dozens of other choices await you in and around Amherst. Downtown is a food lover’s paradise, and many excellent choices can be found in other parts of town. Dessert lovers can choose homemade ice cream or rich, mouth-watering pastries. Amherst even boasts a brewpub and a wide range of watering holes for every mood. All of these restaurants and taverns are smoke- free, and most can easily accommodate vegetarians or people on restricted diets.

Amherst Ben & Jerry’s 19 N. Pleasant Street Amherst Brewing Co., Inc. 259-2077 24-36 N. Pleasant Street benjerry.com 253-4400 Bistro 63 Bar & Grill amherstbrewing.com 63 N. Pleasant Street Amherst Chinese Foods 259-1600 62 Main Street manokeybaramherst.com

253-2813 Black Sheep Restaurants Amherst Coffee 79 Main Street 28 Amity Street 259-3442 256-8987 blacksheepdeli.com Andiamo Bruegger’s Bagel Deli 485 West Street 170 N. Pleasant Street 256-3663 253-5713 andiamo.cc brueggersbagel.com Antonio’s Pizza Bueno Y Sano 31 N. Pleasant Street 1 Boltwood Walk 253-0808 253-4000 Arigato II Hibachi & Steak House buenoysano.com 37-39 Boltwood Walk Chez Albert 253-0707 27 S. Pleasant Street Atkins Farms Country Market 253-3811 1150 West Street chezalbert.net 253-9528 Delivery Express atkinsfarms.com 150 Fearing Street Baku’s African Restaurant 549-0077 197 N. Pleasant Street deliveryexpress.com 253-7202 Photos: Judie’s Restaurant

29 29 D.P. Dough 96 Pleasant Steet 256-1616 Henion Bakery 174 N. Pleasant Street 253-4909 House of Teriyaki 1177 N. Pleasant Street 549-3666 Judie’s Restaurant 51 N. Pleasant Street 253-3491 judiesrestaurant.com Kelly’s Restaurant 314 College Street Emery (piano) & Wes ( Bass) at Carmelina’s Restaurant 253-9521 La Piazza Ristorante Restaurant at Hickory Ridge 30 Boltwood Walk 191 W. Pomeroy 253-5444 253-7094 lapiazzaristorante.us hickoryridgecc.com Lone Wolf River Shark Café 63 Main Street 17B Montaque Road 256-4643 259-4259 thelonewolf.biz pizzasharkplua.com Loose Goose Café Sibie’s, Inc 233 N. Pleasant Street 481 West Street 549-4667 256-6100 loosegoosecafe.com Sibies.com Panda East SOUPer BOWL 103 N. Pleasant Street 104 N. Pleasant Street 256- 8923 253-1855 pandaeastamherst.com souperbowl.com Paradise of India Starbucks 87 Main Street 71 N. Pleasant Street 256-1067 256-1669 paradiseofindia.com starbucks.com Quiznos Subs Thai Corner Restaurant 181D University Drive 31 Boltwood Walk 256-1300 253-1639 quiznos.com thaicornerrestaurant.com Rafters The Hangar Pub & Grill 422 Amity Street 55 University Drive 549-4040 549-9461 Rao’s Coffee Roasting Company, The Harp Irish Pub Inc. 163 Sunderland Road 17 Kellogg Avenue 548-6900 253-9441 theharp.net raoscoffee.com The Pub 15 E. Pleasant Street 549-1200 amherstpub.com 30 Wheatberry Carmelina’s at the Commons Bakery and Café 96 Russell Street 321 Main Street 584-8000 253-4290 carmelinas.com wheatberry.org Flayvors of Cook Farm Zhang’s Kitchen 129 S. Maple St. 460 West Street 584-2224 253-0584 Route 9 Diner 458-11 Russell Street Deerfield & South Deerfield 253-0505

Chandler’s Restaurant at Yankee Sunderland Candle Village 25 Greenfield Road Blue Heron Resaurant, LLC 665-1277 112 N. Main Street chandlers.yankeecandle.com 665-2102 Deerfield Inn blueherondining.com 81 Old Main Street Bridgeside Grille 774-5587 9 Amherst Road 397-8101 Hadley bridgesidegrille.com

Butterfly Chinese & Japanese West Brookfield Restaurant 48 Russell Street Salem Cross Inn 585-8989 Rt. 9 Box 553 butterflyhadley.com 508-867-2345 salemcrossinn.com

Chef Martin at Carmelina’s Restaurant

333131 Amherst Hadley Allen House Victorian Inn/ Comfort Inn Amherst Inn 237 Russell St 599 Main St. 584-9816 253-5000 pvhg.com allenhouse.com Courtyard by Marriott Amherst Motel 423 Russell St 408 Northampton Rd. 256-5454 256-8122 marriott.com/bdlhd amherstmotel.com Econo Lodge Birches Bed and Breakfast 329 Russell St 236 Middle St. 582-7077 256-6257 bbonline.com/ma/ hampshirehospitality.com thebirches Garden of Delights Bed Birdsong Bed and Breakfast and Breakfast 815 S. East St 20 Rocky Hill Rd. 256-0433 584-8970 BirdsongOfAmherst.com gardenofdelights-bb.com Campus Center Hotel Hampton Inn 1 Campus Center Way 24 Bay Rd. 549-6000 586-4851 aux.umass.edu/hotel pvhg.com Delta Organic Farm Bed Hadley Meadow Bed and Breakfast and Breakfast Accomodations Conference Facility 113 Rocky Hill Rd. 352 E. Hadley Rd. 549-1937 253-1893 hadleymeadow.com deltaorganicfarm.com Holiday Inn Express Purple Gables Bed Hotel and Suites and Breakfast 400 Russell St. 232 E. Pleasant St. 582-0002 549-0705 hampshirehospitality.com purplegables.com Howard Johnson Hotel Stone House Farm 401 Russell St. 649 E. Pleasant St. 586-0114 549-4455 hampshirehospitality.com Stonehousefarmbb.com Norwottuck Hadley Inn University Lodge 208 Russell St. 345 N. Pleasant St. 587-9866 256-8111 norwottuckinn.com hampshirehospitality.com Room With a View Wilbur Homestead Bed B & B Suite and Breakfast 121 Rocky Hill Rd. 126 Northampton Rd. 549-1674 253-2281 roomwithaviewinhadley.com Wilburhomestead.com Accommodations continue on next page . . .

Beds for Books is sponsored by the Jones Library. Bed and breakfast rooms in private homes for commencement and parents’ weekends are available. Proceeds go to purchase books for the library. Call 413-259-3184 for information and reservations. 32 Leverett Bed & Bagel Bed and Bagel is sponsored by the Jewish Community of Amherst, North Wing B & B Suite a Reconstructionist synagogue. 83 Long Plain Rd. Bed and breakfast rooms in 548-9006 private homes in Amherst and Northampton are available year-round. Proceeds go to support the Jewish Community of Amherst. thenorthwing.com Call 413-256-0160 ext. 251 or email [email protected]

Northampton Deerfield Five College Area Deerfield Inn B&B Association 81 Old Main St. PO Box 215 774-5587 fivecollegebb.com deerfieldinn.com Amherst After Dark Photos: Steve Fratoni

33 UMASS Campus Center Hotel

The Rooms, They Are A-Changin’ The UMass Campus Center Hotel is undergoing a complete top-to-bottom renovation. The project, which began in August 2008 and is scheduled for completion in May 2009, involves overhauling every room in the hotel. Every piece of furniture and every fixture is being replaced, as is the hotel’s décor. The result will be the transformation of the Campus Center Hotel into a three- star facility that is known not only for its ideal location but for being one of the region’s most attractive and comfortable hotels. In addition to the renovated hotel, the Campus Center Complex includes 35,000 square feet of meeting space and two 600-plus-capacity auditoria.

Campus Center Hotel One Campus Center Way , Amherst, MA 01003 Toll Free: 1-877-822-2110 Phone: 413-549-6000 Fax: 413-545-1210 www.aux.umass.edu/hotel

Comfort Inn Quality Accomodations at Affordable Prices

Newly renovated and expanded and conveniently located to the Five College Area. The Comfort Inn offers quality accommodations, friendly efficient service, and comfortable country like surroundings at a very affordable price. The perfect Choice for business or leisure travelers. 85 Guest Rooms, Complimentary Deluxe Continental Breakfast, Indoor Heated Pool, Fitness Center, Hiking and biking trails located across the street, and minutes to the area’s finest Restaurants and shopping. Our management and staff are dedicated to providing you with outstanding service. Wireless internet access.

237 Russell Street, Hadley, MA 01035 • 413-584-9816 •www.pvhg.com

Hampton Inn Experience Hospitality with Style Our Hampton Inn is located in the Historic District of Hadley and in the heart of the Five College Area. We have a warm and inviting fireplace in our lobby and an indoor heated pool for our guests enjoyment. 73 Guest Rooms and Suites, complimentary “On the House” Hot Breakfast, Fitness Center, Free Wireless High Speed Internet and located minutes to the area’s finest Attractions and Dining.

24 Bay Road, Hadley, MA 01035• 413-586-4851 •www.pvhg.com

34 Amherst Motel Reasonable Price “Best Value” Comfortable, quiet, 1/2 mile from Amherst center, 3/4 mile from UMass, on 9 acres, on the bus route, with an outdoor pool. 14 motel rooms with mini-refrigerators, microwaves, digital expanded TV with 6 HBOs, free local phone calls, air conditioning. 28 Furnished apartments with no lease required. Complimentary continental breakfast on weekends. Owner managed since 1979. Reasonable prices equates to the “Best Value.”

Route 9, 408 Northampton Road Amherst, MA 01002 413-256-8122 www.amherstmotel.com

Hampshire Hospitality Group “We Define Hospitality” Welcome to beautiful Hampshire County. Whether you prefer a full service hotel, a dependable national chain, or a quaint New England lodge, we can meet your needs while offering the finest in hospitality. Between our seven conveniently located hotels, we offer a wide range of amenities and accommodations. Holiday Inn Express Hotel & Suites 400 Russell Street Hadley, MA 01035 413-582-0002 www.hampshirehospitality.com

Courtyard by Marriott A unique facility designed specifically for the area traveler yet offering upgraded services expected by the Marriott traveler. Amenities include wireless internet, mini refrigerators and blow dryers, Breakfast Café and lounge, indoor swimming pool and fitness facility and a beautiful ballroom and outdoor Courtyard for private events.

423 Russell Street Hadley MA 01035 413-256-5454 www.hampshirehospitality.com

Amherst Brewing Company Great Food, Great Service, and Award-winning Brews We are a full-service brewpub located downtown in Amherst. Our award-winning brewery produces some of the freshest brews in the valley. Our menu offers a full spectrum of steak, chicken, fish, and vegetarian entrees, as well as a late night menu until midnight. Monday night jazz, an upstairs lounge with pool, darts. Great food, great people, and the best beer in town make the ABC the place to be.

24 North Pleasant Street Amherst, MA 01002 413-253-4400 • www.amherstbrewing.com 35 Bistro 63 Bar & Grill A “Must Go” A destination for out-of-towners and a “must go” for locals, Bistro 63 at the Monkey Bar & Grill has it all for everyone. It has a trendy decor and an “exciting” fusion menu, including their signature lobster/corn chowder — featured in both the Boston Globe and Bon Appetit magazine — lamb lollipops, sesame tuna, jambalaya, and a full bar. Bistro 63 at the Monkey Bar & Grill has a function room and an outdoor deck, which can accommodate private parties up to 125 people. They can satisfy all your needs. Located in Amherst center with ample adjacent municipal parking, reservations are recommended for parties of four or more.

63 North Pleasant Street, Amherst, MA 01002 • 413-259-1600 www.mymonkeybar.com La Piazza Ristorante A “Class Act” Restaurant critics are raving about La Piazza’s menu that features a skillful blend of traditional Italian and contemporary recipes with an extensive wine list located in a sleek, soothing space. The menu includes Italian classics like pasta Bolognese, veal chop and seafood risotto, with many vegetarian selections and delicious dessert menu. La Piazza also offers an open-late take-out and delivery service featuring pizza, calzones, and salads.

30 Boltwood Walk, Amherst, MA 01002 • 413-253-5444 http://lapiazzaristorante.us/ Chandler’s at Yankee Candle “Most Romantic Restaurant in the Valley” Valley Advocate From traditional New England lunch fare to romantic candlelight dinners, experience extraordinary dining at Chandler’s. This award- winning restaurant at the Yankee Candle Village features a menu that changes regularly and one of the region’s best wine cellars. Hours: Lunch Monday – Sunday 10:30-4:00; Late Lunch Wednesday – Sunday 4:00-5:00; Dinner Wednesday – Sunday 5:00-8:00 Reservations and information 413-665-1277

25 Greenfield Road, Route 5 & 10 South Deerfield, MA 01373 chandlers.yankeecandle.com Flayvors of Cook Farm Celebrating their 100th Anniversary ! Cook Farm was purchased in 1909 by Joseph Cook. It has been handed down through five generations. The farm is currently run by Gordon Jr. and Gordon III (Hank). Our restaurant, Flayvors, which opened in September 1998, is open year round. Farm fresh milk, homemade ice cream, soups and sandwiches and much more. 129 South Maple Street, Hadley, MA 01035 www.cookfarm.com

36 Atkins Farms Country Market A Unique Shopping Experience, Old-time Customer Service. Nestled in one of the oldest apple orchards in New England, Atkins Farms Country Market is sheltered by the scenic Holyoke mountain range. Just a short drive from downtown Amherst will give you a chance to sample some of New England’s favorite foods, including an Atkins fresh-picked apple or peach. A unique shopping experience awaits you where old-time customer service is an everyday treat. Route 116 & Bay Road, South Amherst, MA • 413-253-9528 www.atkinsfarms.com The Montague Mill Off the Beaten Path, On the Right Track An historic 1834 mill transformed into a thriving community of shops & restaurants beside a Sawmill River waterfall. The Bookmill • Night Kitchen • Lady Killigrew Cafe • Rick Dodge Antiques • Louise Minks Millworks Studio & Gallery •Turn It Up

413-367-9206 Call for Hours •15 Minutes North of Amherst in Montague Center www.montaguebookmill.com The Toy Box Valley's Best The Toy Box is a Valley favorite for award-winning toys and games for babies, toddlers, children of all ages, AND young at heart grown-ups. This colorful store is packed with chal- lenging games, arts and crafts, fanciful dress-up, science and construction toys, and the most unique stuffed animals around. There is truly some fun for everyone! Store hours: Mon-Sat 10am-6pm; Sun 11am-5pm. Open late seasonally Thurs-Sat.

201 N.Pleasant Street, Amherst, MA 01002 413-256-TOYS (8697) www.amhersttoybox.com

Scandihoovians The best in modern Scandinavian design Scandihoovians is where you find your new style in Scandinavian fashion, the largest selection in the world of the Danish Trollbeads and Lovelinks jewelry, cutting-edge home accessories, mobiles, handbags, glass art and gifts. An extraordinary and friendly shopping experience right on the Common in the center of Amherst.

25 South Pleasant Street, Amherst, MA. 01002 413-256-0004 www.scandihoovians.com Facebook: Scandihoovians Shops 37 Silverscape "After listening to your dreams, desires and needs, let us forge your fantasies into reality" Welcome to Silverscape Designs, New England's premier designer jewelry showcase. Discover us in our charming Victorian Amherst location. Our talented staff looks forward to serving all your fine jewelry needs with world-class gems, superb craftsmanship, and the utmost 264 N. Pleasant St., Amherst, MA 01002 in personal service. 413-253-3324 Call toll-free: 1-800-729-8971 Mon-Sat 10-6, Thur. 10-7 1 King St., Northampton, MA 01060 413-584-3324 Sun. 12-5, Mon-Wed. 10-6 Thur-Sat 10-9 UMass fine arts center Art for a Change Art for a Change in how we connect to each other, the environment and our global community through the arts. Located on the University of Massachusetts Amherst campus, our nationally acclaimed performing arts series, galleries, and educational programs have the quality and energy you’d expect from big-city arts venues. Our regular season runs from September through May and includes a mix of classical music, world arts, dance, theater, jazz, family events, popular music, and gallery exhibitions in all media. Business Office: 413-545-1945 151 Presidents Drive University of Massachusetts Amherst, MA 01003 fineartscenter.com Box Office: 413-545-2511 • 800-999-UMAS MEAD ART MUSEUM Outstanding College Collection The Mead Art Museum, located on the beautiful Amherst College campus holds a collection of more than 16,000 works of art, distinguished for its American and European old masters, English Baroque period room, and ancient Assyrian carvings. Admission is free.

Amherst College Campus www.amherst.edu/museums/mead 413-542-2335 by Hung Liu Photo Credit: Petegorsky/Gype Photo Petegorsky/Gype Credit: Liu Photo Hung by Jade Lady Lady Jade

AMHERST CINEMA ARTS CENTER The best in independent film and world cinema!

Enjoy critically-acclaimed first-run film in our new, comfortable theater in downtown Amherst. Dolby sound, stadium seating, three screens. Watch for visiting filmmakers, retrospectives and film festivals, too. And visit our sister cinema, the Pleasant Street Theater, 27 Pleasant Street, Northampton, MA 01060 413-584-5848. The Valley’s nonprofit, independent cinemas!

Amherst Cinema 28 Amity Street, Amherst, MA 413-253-2547, amherstcinema.org 38 % Yes! I’d love to come to Amherst! Win FREE 2 Nights Lodging for 2 1 FREE Dinner for 2 & FREE passes to Area Attractions and Museums „‰Â≠âà Just fill out,clip and mail this form to: Amherst Area Chamber of Commerce 28 Amity Street, Amherst, MA 01002 Call 413-253-0700 for more information or enter online at www.amherstarea.com

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*Our Surcharges (incl. Fed. Univ. Svc. of 11.4% of interstate & int’l telecom charges (varies quarterly), 7¢ Regulatory & 85¢ Administrative/line/mo., & others by area) are not taxes (details: 1-888-684-1888); gov’t taxes & our surcharges could add 5%-36% to your bill. Activation fee/line: $35 ($25 for secondary Family SharePlan lines w/2-yr. Agmts). IMPORTANT CONSUMER INFORMATION: Subject to Customer Agmt, Calling Plan, rebate form & credit approval. Up to $175 early termination fee/line, up to 45¢/min. after allowance & $1.99/MB (incl. Mobile Web ads). Device capabilities: Add’l charges & conditions apply. O ers & coverage, varying by service, not available everywhere. Network details & coverage maps at verizonwireless.com. Nights: 9:01pm-5:59am M-F. Max 5 lines on same account. Limited-time o er. In CA: Sales tax based on full retail price of phone. Rebate debit card takes up to 6 wks & expires in 12 months. © 2008 Verizon Wireless.

Amherst Hadley Belchertown Ware 383 College St. 322 Russell St. 20 G. Hannun St. 350 Palmer Rd Phone: 413-259-1220 Phone: 413-587-3248 Phone: 413-323-7055 Walmart Plaza Next to Florence Sav- Across The Whole Foods In the Stop & Shop Plaza 413 391-0245 ings Bank Store Applewood737 AMERICA’S MOST RELIABLE WIRELESS NETWORK at Amherst *Our Surcharges (incl. Fed. Univ. Svc. of 11.4% of interstate & int’l telecom charges (varies quarterly), 7¢ Regulatory & 85¢ Administrative/line/mo., & others by area) are not taxes (details: 1-888-684-1888); gov’t taxes & our surcharges could add 5%-36% to your bill. Activation fee/line: $35 ($25 for secondary Family SharePlan lines w/2-yr. Agmts). IMPORTANT CONSUMER INFORMATION: Subject to Customer Agmt, Calling Plan, rebate form & credit approval. Up to $175 early termination fee/line, up to 45¢/min. after allowance & $1.99/MB (incl. Mobile Web ads). Device capabilities: Add’l charges & conditions apply. O ers & coverage, varying by service, not available everywhere. Network details & coverage maps at verizonwireless.com. Nights: 9:01pm-5:59am M-F. Max 5 lines on same account. Limited-time o er. In CA: Sales tax based on full retail price of phone. Rebate debit card takes up to 6 wks & expires in 12 months. © 2008 Verizon Wireless.

Call today for a personal tour. 413-253-9833 One Spencer Drive • Amherst, MA 01002 A fully accredited not-for-profit community Meeting the changing needs of seniors since 1902 www.LoomisCommunities.org