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!- - '.) I was a In the Every household whether tepee or mansion protpect 1920's when use of electric appliances were promoted by Pacllle naa Power & Light Company's own salesmen.- All company outcee displays of latest "electric Uing- advantages, as accepiance ei ap- became established, the company turned Its promotional pliances . a t naif I - efforts to assisting local appliance aeaiers in rrk "-- Thomas A. Edison's dynamo was the basic oquipmant in tho 18S0s Itiee. lor many pioneering plants in what is now Paclltc Fo war land. Ado quato (or their era. the small output would supply only a traction PP&L Lake of energy utd by the smallest towns today. Tax Payments Large Develops As a taxpaylng citizen and Parks For Public POWER GENERATORS KEEP PACE of local government supporter In fields. Pa services Pacific Power Pioneer mny Light Power & in state ciflc Light Company WITH REGION'S ELECTRICAL NEEDS Comapny paid $6,295,000 also was among the first elec and local taxes for 1959. trtcal utilities to provide Its cus tomers and neighbors a recrea Demand lor electric energy more efficient As housewives be When the projected Muddy tonal area the water and labor on utilizing builds like compound Interest. can learning the time and Meadows projects high and shorline of company hydro In the Pacific Northwest the saving miracles of electricity, the Lewis are completed, water electric turned to elec will turn developments. need for electric power at the and as Industries from the high reaches Merwin a forerunner of trie new and six on the Park, end of each r period Is power, larger plants generators at projects an extensive and roc were It into the continuing twice what It was at the begin built Lewis before flows reational carried on standards these Columbia. The PP&L hydroelec development nlng. By today's by Pacific Power on Washing earlv-d.i- v nower are trie will have a generat Pacific Power L Light Com stations projects ton's scenic , has some were int capacity exceeding 670,000 pany. meeting Its public utility small, but engineer- been a popular picnic and swim has and ing feats in their day. The Tygh kilowatts. for residents of Hunttrt con'f b too cortful with fir in th wood. responsibility, planned of mlng park the for 50 to have the Valley power plant south The Pacific Power is preparing as Pacific for more built years was the Northwest power for Its customers Dalles, Ore., for Instance, well, however, for the day not than 25 An of ready of a economical years. average When fir breaks loot it food an J cover for when want It built at the bottom steep far distant when all 100.000 visit the destroys they mate- In North persons picnic - canyon and construction hydroelectric power the each summer to swim In 1910 a Pacific Power spokes- down an grounds rials were transported west has been developed and the -k- man amazed an audience in , to play Softball -- Good gath aerial The pow- must turn to coal or swU gome that took Nature years to flrow. huntert ered In Walla Walla to hear tramway. plant's reelon or horseshoes or Just to lVw er was 2,250 kilo sources. It has pitch 'A,n the new with the capacity only nuclear already laze in the sun. t about company watts a as compared with over 150 million tons statement that $30 million would drop proved up New recreational on the woodsmen. or cartful with one of fhe Swift 68,000 of suitable for parks ere good They ciga be In the next 20 to plant's coal strip mining shores of the reservoirs behind spent years kilowatt generators. near Wash., and an assure Pacific's customers all capacity Centralia, Merwin, Yale and Swift Condit built in 1912 other 50 million tons in south the power they needed. The plant were the past year rcttts, maiches and campfires. 13 on the White Salmon River western Oregon. developed but the and proved popu- Policy hasn't changed, In With other utilities PP&L is immediately to was another engi lar. A is at amounts of money needed for there snonsorlng research aimed at typical park Speclyal work and vast veering achievement, Bay on Lake Merwin. It Includes finance the the fwere no in the wilderness the day when elec- of roads hastening area for kid quantities power produced area. Materials, men, food and tricity from nuclear power can protected wading have greatly increased. Its customers eco dles, a warming shelter with fuel had to be transported up the be provided a con Two years ago PP&L com nomically. fireplace, picnic tables, its 268,000 kilowatt Swlt crete boat launching ramp and iAIt pleted The Condit plant's 9,600 kilo area. hydroelectric project on the watts made It large for Its day. large parking LaCiM Bir cfct ww emu Mnamn Lewis River a major part of So was the Big Fork plant near Fishermen use the lakes In KEEP OREGON GREEH a record program and a project Kallspell, Mont. great numbers. The long cost twice as much that nearly Later, L. T. Merwln, who engi as the 20-ye- spend- company's neered the Condit ex 4IHHIIHHMIIIIMIMMIieillMHIHHIHIMHIHtlllHIIIIMIHIHmiHIIIHIMHHIimHimiHMHIIIHIlllll forceast in 1910. project, ing program plored the Lewis River as a Projects Assure Supply power supply close to Portland. In the past ten years Pacific The company's pioneering Power spent $105 million dollars on the Lewis at Ariel later was to bring in 500,000 kilowatts of renamed Merwin Dam to honor to Grain new power generation supply the engineer. Mmm C!jiin)iy Growers its customers' needs. In growing Water Flow d Pacific contracted to addition, Above Merwin Dam now stand take a total of 560,000 kilowatts Yale dam and the RCDDT K&OWATT from three dams now under con- recently Your tlctri Srvret struction on the Columbia River. empleted Swift project, the world's earthfill struc assure PP&L highest Other projects ture with Its quarter-millio- n kilowatts in of another 127,000 kilowatt powerhouse. the next few years. "It is our intention to insure that our customers may always be able to depend on an ade quate power supply," E. Robert de Luccia, PP&L vice president and chief engineer, explains He is one of a line of chief Wish To engineers on whom the responsi- bility for anticipating and meet- ing the customers' power require- ments have rested since 1910. And This department can never rest, Congratulate Pacific Power Light says de Luccia. Pacific Power's outlays for construction in the next 15 years Co. on Their Golden Anniversary! are expected to total $1 billion dollars. Big Project Planned for Pacific Power has applied 5 V two further projects on the Lew- t is River, which could add a total of 202,000 kilowatts to the com- MOTOROLA resources. It also - pany's power hi has proposed to build the Eden 5 Ridge project on the Coquille 4" River in southwestern Oregon. STEREO-- HI ! L nu,,ii tarn tin This would add an initial 77-00- 0 RCA kilowatts. Plans call for even- RADIOS tual construction of an 100,000-kilowa- tt steam generating plant T.V.s using nearby coal deposits. EXTEND CONGRATULATIONS TO Pacific Power is a partner In the Pacific Northwest Power Company, which seeks federal authority to build the eventual UNIVERSAL PACIFIC POWER O LIGHT ON THEIR 1,750,000 kilowatt High Moun- - tain Sheep project on the Snake River. COFFEE MAKERS PP&L currently is adding a FRY PANS 100,000-kilowat- t unit to the Dave Johnston steam-electri- c plant in 100,-00- 0 GRILLS Wyoming, where the first kilowatt unit is Wyoming's TOASTERS largest power supply. den All of these are a far Anniversary projects s cry from the little. Isolated plants PP&L took over in 1910, NEW OR OLD when it began tying local elec- RECORDS tric systems into a dependable 50 YEARS OF FAITHFUL AND PROGRESSIVE SERVICE economic power supply network which could give the customers all the power they could use. Early Plants Improred The best of those little pio- neering plants, such as the GONTY'S Morrow County Grain Growers Association Walla Walla River hydro-electri- c Pendleton andil 143 Main HPPta6f statir.n between ' Waila Wa'.la. were bolstered with additional generators and madej