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'Good Tv Is a Craft'

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'Good Tv Is a Craft' week 35 / 29 August 2013 ‘GOOD TV IS A CRAFT’ The upcoming TV season on RTL Nederland Germany Belgium United Kingdom Germany The launch of RTL New Media The strength of RTL II’s 20th ‘Fourscreen Live’ presents TV season linear TV and the anniversary: presents this season’s 2.0 importance of CEO Jochen programme line-up great content Starke talks to Worldscreen week 35 / 29 August 2013 ‘GOOD TV IS A CRAFT’ The upcoming TV season on RTL Nederland United Kingdom Germany Luxembourg Germany 55 local versions Bernd Reichart wants Participation A cross-media of Got Talent Vox to be “louder and rates up again advertising edgier” for Employee campaign for Survey 2013 Germany’s favourite daily series Cover Montage with formats from RTL Nederland channels Publisher RTL Group 45, Bd Pierre Frieden L-1543 Luxembourg Editor, Design, Production RTL Group Corporate Communications & Marketing k before y hin ou T p r in t backstage.rtlgroup.com backstage.rtlgroup.fr backstage.rtlgroup.de QUICK VIEW ‘Everyone loves content’ IP Deutschland / Mediengruppe RTL Deutschland p. 9–11 Proximity and interactivity RTL Belgium p. 12–13 Taking centre stage in Dutch viewers’ lives RTL Nederland p.4–8 TV Season: 2.0 RTL New Media p. 14–15 “The thing that is rare and precious is content” ITV p. 16–17 Big Picture p.20 SHORT Daily series on the social network NEWS RTL II p. 18–19 p. 21–22 PEOPLE p.23 Matthias Scholten, RTL Nederland‘s Content Director, was joined by the respective channels’ programme directors in presenting the new line-up for the 2013/14 TV TAKING season in Hilversum. Besides new seasons of flagship CENTRE STAGE IN programmes, the line-up includes a varied bouquet of fresh formats, revamped DUTCH VIEWERS’ time slots and significant development of established shows. LIVES The Netherlands – 29 August 2013 RTL Nederland The Voice Of Holland jury: Trijntje Oosterhuis, Ilse Delange, Ali B and Marco Borsato (from left to right) 4 THE REBRANDING OF RTL 4 The flagship channel RTL 4 unveiled its new logo and on-air design on 26 August 2013. Orange remains the core colour. RTL 4 has for many years now been the most-watched channel in the Netherlands and thus takes centre stage in Dutch viewers’ lives. The four parts of the new logo stand for the pillars of Matthias Scholten, Content Director of RTL Nederland the family channel, namely: About 250 journalists were in attendance at Hilversum’s Studio 21 to fi nd out what the market drama/soap leader has lined up for the upcoming TV season. information After the guests – among them RTL Nederland’s infotainment/coaching on-screen stars – had taken their seats, Content entertainment Director, Matthias Scholten took the stage. He welcomed everyone and took them through a Programme Director Erland Galjaard presentation, with the aim of demonstrating, as comments: “We are looking to the future. With he put it, that “TV is the fi rst and only true social a new logo and designs we are moving into medium.” the desired direction, while still taking into account our identity and colour: orange. The Citing Thinkbox’s Screenlife: TV in Demand new on-air designs can be adapted to external study he outlined the six core reasons why people watch TV (follow this link), parties in interesting ways. I am also pleased explaining that despite the increase in VOD with the fact that the RTL 4 faces can be more platforms and the entry of Netfl ix on the Dutch prominently involved in the channel’s new market, he is confi dent that “live television is here design.” to stay”. He concluded by saying that, “Good TV is not an exact science, but a craft. To be successful To see examples of the brand-new on-air you need craftsmanship and resilience. There’s no designs, follow this link: doubt that RTL has already proven that it is a good http://www.youtube.com/watch?v=OCwyfsWNrCI craftsman, and a good craftsman knows that it all starts with a good programme, whether it is linear or on-demand. A good format gets people to tune in, to occasion, the logo of his hit show was altered to talk about it and engage with it to some extent.” With Van Der Vorst Ziet De Sterren Van RTL (Van RTL Nederland being a pacesetter when it comes Der Vorst Visits RTL Stars) and projected on the to viewer engagement, Scholten had no lack of backdrop. evidence to back this up (see box page 8). His fi rst guest was Erland Galjaard, Programme Next on stage was Peter van der Vorst, host of Director at RTL Nederland who, besides talking Van Der Vorst Ziet Sterren, a show where he about the new RTL 4 line-up and underlining the interviews celebrities in their homes. In his capacity fact that: “RTL 4 has grown substantially in recent as emcee of the Hilversum event, he welcomed the years, in terms of viewership as well as variety,” various programme directors, producers, actors and announced the rebranding of the fl agship channel reality TV stars to join him on a red couch on the (see box above). A trailer was then screened, stage to talk about the new formats. Also for the which informed attendees that the new season Next > 5 dreams; Echte Penoze (The Real Underworld), featuring poignant portraits and testimonies from reformed criminals; and Verslaafd! (Addiction), which explores drug addiction and its impact on the addict’s family. RTL 4 is popular for its Dutch productions, and has some novelties lined up in this area as well: Nieuwe Buren (New Neighbours), Verlaten Vrouwen (Abandoned Women, working title), based on true stories taken from newspaper and magazine columns; and De Man Met De Hammer (The Man Syndroom with Johnny de Mol (in blue shirt) With The Hammer), starring Martijn Krabbé and includes a mix of “old” and new. Hit formats such his father Jeroen Krabbé, who has enjoyed an as The Voice, The Voice Kids, Ik Hou Van Holland, international fi lm career having starred in a James Holland’s Got Talent, Carlo & Irene: Life 4 You, Bond movie (The Living Daylights) and in Jumping Derek Ogilvie: Eerste Hulp Bij Opvoeden, Ontvoerd, Jack Flash with Whoopi Goldberg. The journalists Divorce, Moordvrouw, Eigen Huis En Tuin (20th at the presentation were treated to a trailer for the season) and Goede Tijden, Slechte Tijden are 10-episode series screened before Krabbé Jr. and returning for a new season, along with the US series Sr. took a seat on the red couch to talk about the CSI: NY and Bones. series, Martijn’s acting debut and what it felt like to work together. Humberto Tan was also invited The fourth season of The Voice Of Holland to take a seat on the couch and say a few words welcomes two new coaches; singer Ilse Delange about his new show: RTL Late Night, broadcast and rapper Ali B, who join Marco Borsato and Trijntje weekdays live from Amsterdam. Tan and his guests Oosterhuis in the search for the country’s best will accompany viewers into the night as they singer. The team of presenters remains unchanged: discuss everything from politics to entertainment Wendy van Dijk, Martijn Krabbé and Winston and sports. Gerschtanowitz. The channel will also be premiering another talent show: in Comedy Kids, Angela Groothuizen and three other judges set out to fi nd the funniest kid in the Netherlands. Meanwhile, The Taste – adapted from an ABC format – invites cooking afi cionados to display their skills. The So You Think You Can Dance jury: Euvgenia Parakhina, Dan Karaty, Ish and Jan Kooijman (from left to right) De Man Met De Hammer cast: Olga Zuidehoek, Michiel Nooter, Jeroen Krabbé and Martijn Krabbé (from left to right) Paul Cormont, Programme Director at RTL 5, In entertainment, Wendy van Dijk will host Wie was next on the red couch. He summarised the Ben Ik? (Who Am I?) on Saturday evenings. The channel’s new season as follows: “RTL 5’s new charades-style game show is making a comeback season is a strong combination of trusted hit shows after a several-year hiatus. In the weekly show Geer and new programmes. The popular hit formats & Goor: Effe Geen Cent Te Makken (Geer & Goor: have undergone some signifi cant changes, making No Dime To Spare At The Moment), ‘Divas’ Gerard them rock solid.” What’s also new for RTL 5 is its Joling and Gordon take a month-long break from completely revamped access prime time, where their lavish lifestyles to volunteer for a third-age reality shows play a big role. “Reality is one of the charity, living on the same income as a pensioner. channel’s hallmarks,” explained Cormont, “This Hilarious situations are in store, as well as some upcoming season RTL 5 will show a whole new enriching moments for the two. Other reality side, especially with formats such as Het Zal Me formats, but with a more serious touch, are Een Rotzorg Zijn (I Couldn’t Care Less),” he said, Syndroom (Syndream), where Johnny de Mol helps concluding that the new line-up gives him “a lot of people suffering from Down syndrome fulfi l their confi dence for the upcoming season.” Next > 6 crowd-pulling blockbusters, live sporting events and sports programmes, the channel also boasts weekly Saturday Night Fight Nights featuring the different boxing championships, the mini-series Hatfi elds & McCoys starring Kevin Kostner and Bill Paxton, and Koning Voetbal (King Football), a quiz show testing the knowledge of Dutch footballers and celebrities.
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