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How Arabs View Japan Japan View Arabs How How Arabs View Japan An Arab News YouGov Public Opinion Research Study Cordial business, trading and cultural relations have long existed between the Arab World and Japan. Japan is one of the Study Public Opinion Research YouGov An Arab News region’s most important economic and diplomatic partners. A major part of Japan’s energy imports come from the GCC and the numerous Arab countries import manufactured goods and electronic equipment from Japan. Japan’s commitment to prioritize the peace and stability of the region, means that the Arab World is a destination for signicant Japanese nancial investment. Right now, Saudi Arabia ocials are working with their Japanese counterparts on the formal handover for the G20 leaders’ summit, which will take place in the Saudi capital, Riyadh in 2020, following the highly successful event held in Osaka, Japan, in June 2019. This report forms part of the ongoing research and analysis being carried out by Arab News around the world to help us, and our readers, better understand the changing region in which we operate, and the opportunities that this presents for governments, organisations and individuals. HOW ARABS VIEW JAPAN Foreword 4 Methodology 5 Demographics 6 Executive Summary 7 Shared Views 8 Common Misconceptions 9 Business and Trade 10 Energy Dependence 10 Quality of Products 10 Cars and Japan 11 Forms of Payment 12 Space Collaboration 12 Politics and Power 13 Politics and Power 14 Disparities Between Young and Old 15 Society and Geography 16 Familiarity with Japan 16 Distinctive Symbols 17 Held in Esteem 18 Anime Favorites 19 Tourism and Culture 20 Attractions for Tourists 21 Appendix 22 © 2019 Saudi Research & Publishing Company. All Rights Reserved And subject to Terms of Acknowledgements 32 Use Agreement. All rights reserved. No part o f this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without permission in writing from the publisher. [email protected] Printed in UAE How Arabs View Japan 5 FOREWORD METHODOLOGY Foreword Arab World Perception of Japan – a Pan Arab Poll Faisal J. Abbas Editor-in-Chief, Arab News ordial business, trading and cultural rab News, the Middle East’s leading relations have long existed between the English language daily, is to launch a Arab World and Japan. Japan is one of the Our goal is to bring a better mutual Japanese-language online edition as part This report forms part of the Cregion’s most important economic and diplo- ofA its ongoing global expansion. The interna- understanding of both of our rich ongoing research and analysis matic partners. A major part of Japan’s energy tional edition will be the second under the Arab imports come from the GCC and the numerous cultures and become a trusted News brand, following the highly successful being carried out by Arab News Arab countries import manufactured goods communication channel where launch of the Pakistani edition. around the world to help us, and and electronic equipment from Japan. Japan’s our friends in Japan can rely on As part of the launch, Arab News engaged our readers, better understand commitment to prioritize the peace and stability us for credible information and YouGov in a Pan Arab study to gauge Arabs’ the changing region in which we of the region, means that the Arab World is a insightful analysis. perception of Japan on various topics; namely operate, and the opportunities destination for significant Japanese financial general understanding of the country, its that this presents for governments, investment. Right now, Saudi Arabia officials are culture, society and economy. The survey was working with their Japanese counterparts on the Across the Arab World people hold overwhelm- conducted using an online interview adminis- organisations and individuals. formal handover for the G20 leaders’ summit, ingly positive associations with Japanese tered among members of the YouGov panel of which will take place in the Saudi capital, Riyadh people, describing them as: hardworking (61%), close to 1,010,200 individuals across the MENA in 2020, following the highly successful event organized (54%), punctual (42%), polite (30%), region who have agreed to take part in surveys. This report forms part of the ongoing research held in Osaka, Japan, in June 2019. creative (37%). Perhaps this is why 87% Arabs An email was sent to panelists selected at random and analysis being carried out by Arab News Whilst there may be growing Arab-Japanese would like to visit Japan. from the panel, inviting them to take part in around the world to help us, and our readers, ties at the level of politics and government, the At the same time, this research highlights some the survey and providing a link to the survey. better understand the changing region in extent to which these close bonds are reflected in of the common misconceptions held by Arabs All figures, unless otherwise stated, are from which we operate, and the opportunities that the attitudes of the general public has, until now, about Japan. Only 44% of Arabs understand YouGov. this presents for governments, organisations remained an unanswered question. Given, only with the power and decision making structure YouGov is one of the world’s leading market and individuals. We build on the influential 4% of Arabs, have ever visited Japan one might in Japan. Whilst this maybe understandable, research companies with offices throughout 2016 study into Arab attitudes towards the US expect general understanding to be poor. In this only 28% of Arabs are aware that the Walkman Europe, the US, the Middle East, North Africa and elections and two 2017 Arab News YouGov polls study we set out to uncover Arab views about is a Japanese invention; despite it being the Asia. In the Middle East & North Africa, YouGov into American and British perceptions of the Japan, it’s international relations and domestic 40th anniversary of the iconic product. Miscon- has the largest pure research online panel where Arab World. politics. Our question: How much can we really ceptions such as these are even more widely held thousands of residents participate in surveys The following analysis of the results offers a expect Arabs to be familiar with a culture that amongst Arabs under the age of 24. across 19 countries, offering unparalleled insight synopsis of some of the main points from the is thousands of miles away, and, on the surface Our goal is to bring a better mutual under- across the Arab world and a more accurate, more survey and highlights areas for further cooper- of things, so very foreign to the culture and standing of both of our rich cultures and become actionable portrait of what the Arab world thinks. ation and prosperity. Our hope is that readers geography of the Middle East? a trusted communication channel where our The Total sample size was 3,033 Arabic will look through the results, be inspired by What was a surprise however, as revealed in the friends in Japan can rely on us for credible infor- speakers, aged 16 years or above, residing across the opportunities and also draw their own Arab News/YouGov poll on Arab perceptions of mation and insightful analysis. Through Arab 18 countries in the Arab World. Fieldwork was conclusions on this new phase of Arab Japanese Japan, is not only the level of understanding, but News Japan news site we will provide a content undertaken between 13th and 24th of September relations and the role that Arab News.JP can play the level of appreciation that Arabs hold for Japan mix that blends original reporting from both 2019. The overall margin of error is ±1.78%. going forward. and its people. The poll reveals that only 1% of the Middle East and Japan as well as a Japanese The sample was spread across all age groups, Arabs describe the political relationship between translation of some of our most important genders and nationalities. A minimum of 30% Japan and the GCC as negative, 71% of Arabs think news and views. We look forward to bringing a respondents in each market were female. The that Japan produces better products than China, better mutual understanding of both of our rich data were weighted to targets based on census/ South Korea and the US and 56% of Arabs would cultures to our readers. This study marks the first industry accepted data on age, gender and region prefer Japan to be a neutral mediator for a poten- step in that journey. to represent the total population of each country. tial Israel – Palestine Peace deal, over and above The sample is reflective of the population that the EU, Russia, the US or the UK. has access to the internet. 6 How Arabs View Japan How Arabs View Japan 7 DEMOGRAPHICS EXECUTIVE SUMMARY Sample Composition Japan as Seen by the Arab World Country of Residence Nationality GCC GCC 13% North Africa 34% North Africa 44% Levant 57% 30% Levant 22% Japanese brands Favorite Japanese Sony car brand … Muji Toyota Sega Marital Status Employment Status People of Married without Other Japan are … Children Favorite Japanese 3% sports… Hardworking 8% Karate Organized Punctual Not working Single 37% Working Married with 44% Children 63% Japan 45% Favorite anime … invented … Captain Majid Camera Pokemon Mobile Grendizer phones Dragon Ball PC Gender Age Strongest associations 40+ 16–24 Car manufacturing Associated to … Samurai Female 21% 21% Sushi 35% Hello Kitty Male 35–39 25–29 65% 16% 21% 30–34 21% 8 How Arabs View Japan How Arabs View Japan