ETNOSIA: JURNAL ETNOGRAFI INDONESIA Volume 5 Issue 2, DECEMBER 2020 P-ISSN: 2527-9319, E-ISSN: 2548-9747 National Accredited SINTA 2. No. 10/E/KPT/2019 A Virtual Ethnography Study: The Role of Cultural Radios in Campursari Music Proliferation in East Java Zainal Abidin Achmad1, Rachmah Ida2, Mustain3 1 Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia. E-mail:
[email protected] 2 Universitas Airlangga, Indonesia. E-mail:
[email protected] 3 Universitas Airlangga, Indonesia. E-mail:
[email protected] ARTICLE INFO ABSTRACT Keywords: Campursari music is a trend on the radio and a favorite of the people campursari music; of East Java, so it is shifting towards popular culture. This study aims cultural proximity; to uncover the proliferation of campursari music and the role of cultural radio; virtual cultural radios. This qualitative research uses a virtual ethnography ethnography method, which focuses on the physical presence and virtual text together. The subjects are technology (radio and communication How to cite: technology on the internet), humans (radio listeners), physical Achmad, Z.A., Ida, R., interactions, and virtual interactions. Data collection used participant Mustain. (2020). A observation through observation and interviews offline and online in Virtual Ethnography the form of various texts, writings, images, and audiovisuals on Study: The Role of Facebook, Twitter, WhatsApp, Instagram, and Youtube. The Cultural Radios in informants of this study were four cultural experts, namely: Sumadi, Campursari Music Anton Sani, Ibnu Hajar, and Juwono. This study carried out Proliferation in East Java. participatory involvement for one year in the virtual world and 30 ETNOSIA: Jurnal days living in four cities: Surabaya, Nganjuk, Banyuwangi, and Etnografi Indonesia.