Artists Have Become a Definite Part of Our Industry, They Stimulate Sales and the Manufacturing of Products Which Might Otherwise Never Be Produced

1945 EXHIBITION ADVERTISING

Art Witha Purpose I

Art which has nothing to say cannot be great art. The art presented in this exhibition has much to say. This is no inarticulate art. The primary function of advertising art is to move people, make them do things, buy things, and believe in the message presented. Art with such a purpose could never be uninteresting. The art presented in this exhibition has already been seen in printed form by millions. These millions have cast their ballots in favor of this art into the cash registers of our business world. Artists have become a definite part of our industry, they stimulate sales and the manufacturing of products which might otherwise never be produced . The artists today are playing a key part in the task of keeping alive the reputations of manufacturers and their products which might otherwise have been lost during the war. Advertising art in the post war era will carry the new load of making even greater sales and the marketing of new products, creating more jobs and a greater prosperity. The part of the artist in our economic life has never been measured and seldom mentioned because we take it for granted that art moves people. From the earliest religious paintings to today's blood bank posters artists have produced Art with a Purpose.

HAROLD C. JENSEN, Pres. A Noteof Appreciation

The .ARTDIRECTORS CLUB OF CmcAGOtakes this opportunity to thank the Artists, Art Directors, Advertising Agencies and the Advertisers who have made this exhibit possible. We also wish to thank The Art Institute of Chicago and its directors for their continued hospitality, and interest in this exhibition. We wish to extend welcome and our appreciation this year to the many galleries who will exhibit our show for the first time.

-./:t: THE WALKER ART CENTER,MINNEAPOLIS -./:t: THE CHARLES A. WUSTOM MUSEUM, RACINE, WIS. -./:t: LAYTON ART GALLERY, MILWAUKEE, WIS. -./:t: THE .TOLEDO MUSEUM OF ART-TOLEDO, OHIO -./:t: WILLIAM ROCKHILL NELSO,N GALLERY OF ART, KANSAS CITY, MO. ATKINS MUSEUM OF FINE ARTS, KANSAS CITY, MO.

The Art Directors Club of Chicago wishes to pay tribute also to these suppliers who have helped make this book and this exhibit possible. Cover design by Peter Koch, Bielefeld Studios, plates by Faithorn, typography, Monsen-Chicago, printing, All?in 0. Hom. · Other material for the exhibit prepared by-J . M. Bundscho, typographers, PhotoPress, Excello Press, Collins Miller & Hutchings, Lake Shore Engraving .. . and thanks to Frank Lewis Studios-our exhibition headquarters. Juryof Award /

MASS MAGAZINES, SIDNEY A. WELLS, A.D., McCann -Erickson, Inc. Drawings EARL GRoss, Artist MAURICE H. NEEDHAM, Pres., Needham, Louis & Brorby MASS MAGAZINES, WILLIAM SAVIN, A.D ., Photographs Roche , Williams & Cl eary, Inc ." A. GEORGE MILLER, Photographer JAMES AUBREY, President, Aubrey, Moore & Wallace TRADE MAGAZINES GLENN JOHNSON, A.p., Business Papers Intern ation al Harvester Company DoN McCRAY, Artist · J . M. RODGER, V.P., McGraw -Hill Publishing Co., Inc .

DIRECT MAIL AND CATALOGS M. SEKLEMIAN, A.D., Montgomery Ward & Company MARTIN JOHNSON, Artist EGBERT G . JACOBSON, Container Corporation of America

NEWSPAPERS REILLY Brno, A.D., Mandel Brothers HOWARD GUERNSEY, Artist JEROME BYRNES, Chicago Tribune POSTERS GEORGE STRAUB, G.0.A. HAROLD EvEs, Outdoor Advertising Assn . HADDON SuNDBLOM, Artist

DESIGN OF COMPLETE JOHN E. OLSON, A.D., ADVERTISEMENT Leo Burnett Company, Inc . E. G. JOHNSON, Treas., J. M. Bundscho, Inc. E. WILLIS JONES, Artist VICTORY ART A. 0 . GARSON, A.D., Armour & Company CoL . CHESTER FoRDNEY, U .S.M.C. CoL. THOMAS DEMINT , U.S .A. LT. 0. w . FIFER, U.S.N . STANLEY EKMAN, Artist ExhibitionCommittee

Chairman KEN WHITE, Foote, Cone & Belding !mies HAROLD C . JENSEN, Batten, Barton , Durstine & Osborn, Inc . Exhibits DoN McCRAY Dinner WILLIAM SAVIN, Roche, Williams & Cleary Treasurer WILLIAM ScoTT , McCann, Erickson, Inc . Secretary DOUGLAS SMITH, The Buchen Company Awards

MASS MAGAZINES MEDAL AWARD 11/utfrations Artist, Stevan Dohanos; Art Director., Paul Smith Agency, D'Arcy Advertising Co.; Advertiser, The Coca Cola Company

MERIT AWARDS Artist, William Griffith; Art Director, L. R. Ingwersen Agency, J. Walter Thompson Company Advertiser, Kraft Cheese Company ' Artist, Robert Riggs; Art Director, Scott Runge Agency, N . W. Ayer & Son, Inc.; Advertiser, Felt & Tarrant Mfg. Co. Artist, Serge Sovdeikine; Art Director, Walter Reinsel Agency, N. W. Ayer & Son, Inc.; Advertiser, Farnsworth Television & Radio Corp.

MASS MAGAZINES MEDAL AWARD Photography Photographer , Ben Rose; Art Director, Scott Runge Agency, N. W. Ayer & Son, Inc.; Advertiser, Felt & Tarrant Mfg. Co.

MERIT AWARDS Photographer, H. I. Williams; Art Director, John E. Olson Agency, Leo Burnett Company, Inc.; Advertiser, Ameri can Meat Institute Photographer, Sarra, Inc.; Art Director, W. W. Johnston Agency, Young & Rubicam, Inc.; Advertiser, Pullman Company Photographer, Pennebaker and Ryan; Art Director, John H. Kies Agency, Needham, Louis & Brorby, Inc. Advertiser, State Farm Insurance Companies Awards

BUSINESS PAPERS MEDAL AWARD Artist, Joe Feher; Art Director, Joe Feher Produced by Collins, Miller & Hutchings Advertiser, Collins, Miller & Hutchings

MERIT AWARDS Photographer, Lejaren a'Hiller; Art Director, William D. Crooks Studio, Underwood & Underwood; Advertiser, Eli Lilly & Co. Artist, Ralph Weir; Art Director, Ralph Weir Studio, Ralph Weir & Associates; Advertiser, Leich Sales Corp. Artist, Steven Skibo; Art Director, Clarence N . Johnson Agency, Reincke-Ellis-Younggreen & Finn • Advertiser, Cooperative Wire Rope Manufacturers

NEWSPAPERS MEDAL AWARD llluatration Artist, Marge Steinhardt ; Art Director , Reilly Bird Produced by: Mandel Brothers; Advertiser, Mandel Brothers .Artist, Dora De Vries; Art Director, Frances Owen Produced by: Marshall Field & Company Advertiser, Marshall Field & Company Artists, Ethel Frost-Dorothy P. Christy Art Director, Franc;:es Owen Produced by: Marshall Field & Co.; Advertiser, Marshall Field & Co. Artist, Fred Steffen; Art Director, Jerome B. Leve Agency, Schwimmer & Scott; Advertiser, Rudolph Wur litzer Co. Awards

NEWSPAPERS MEDAL AWARD Photography Photographer, Arthur Dailey; Studio, Kaufman & Fabry Art Director, M. Seklemian; Produced by: Montgomery Ward & Company Advertiser, Community and War Fund of Chicago Photographer, Harry Watts Studio; Art Director, W. W. Johnston Agency, Young & Rubicam; Advertiser, John F. Jelke

POSTERS MEDAL AWARD Artist, H. Sundblom; Art Director, Harry Lambert Agency, D'Arcy Advertising Company; Advertiser, The Coca-Cola Company

MERIT AWARD Artist, Frank Lewis, Inc.; Art Director, William J. Sanning Produced by, Kroger Adv. & Display Dept. Advertiser, Kroger Grocery & Baking Company Artist, Lyman Simpson; Art Director, Jos. Benge Agency, Maxon, Inc.; Advertiser, Heinz Company Artist, Paul Wehr; Art Director, Fred Boulton Agency, J. Walter Thompson Company; Advertiser, Ford Motor Company

DIRECT MAIL CATALOGS MEDAL AWARD Artist, Howard A. Guernsey; Art Director, Howard A. Guernsey Produced bv: Whitaker Christen sen Studios Advertiser, Transcontinental & Western Air Inc.

MERIT AWARDS Artist, Dorothy P. Christy; Art Director, Frances Owen Produced by: Marshall Field & Company Advertiser, Marshall Field & Company Awards

DIRECT MAIL CATALOGS MERIT AWARDS (con'I) Artist, Taylor Poore; Art Director, W. A. Kittredge Produced by: R. R. Donnelley & Sons Co. Advertiser, United States Gypsum Company Artist, Dan Smith; Art Director, Dan Smith Produced by: Poole Bros. Inc.; Advertiser, Graphic Arts Clinic and Merchandisers' Club of St. Joseph Valley

VICTORY ART MEDAL AWARD Artist, Haddon Sundblom; Art Director, Fred Boulton Agency, J. Walter Thompson Company Advertiser, Swift & Company

MERIT AWARDS Artist, Stan Ekman; Art Director, Advertiser, U. S. Army-6th Service Command Artist, Ruth Conerly Smith; Art Director, Frances Owen Produced by, Marshall Field & Company Advertiser, Marshall Field & Company Artist, Stevan Dohanos; Art Director, Scott Runge Agency, N . W. Ayer & Son; Advertiser, Caterpillar Tractor Co.

DESIGN OF COMPLETE MEDAL AWARD ADVERTISEMENT Artist, Bea Johnson; Art Director, Frances Owen Advertiser, Marshall Field & Company

MERIT AWARDS Artist, Bolin; Art Director, John E. Olson Agency, Leo Burnett Company, Inc.; Advertiser, Brown Shoe Company Artists, Judy Pesman-Don May; Art Director, Don May Produced by: Design Counsel; Advertiser, Esquire Artist, Stan Ekman; Art Director, Ernest R. Roose Produced by: Keeling & Co. Inc.; Advertiser, Exhibition * MEDAL AWARDS * MERIT AWARDS

MASS MAGAZINES, Drawings

l. Artist, FRANCIS CHASE 7. Artist, PAuL WEHR Art Director, Fred Boulton Art Director, Fred Boulton Produced by, J. Walter Thompson Produced by, J. Walter Thompson Company Company Advertiser, Swift & Company Advertiser, Ford Motor Company 8. Artist, BORIS ARTZYBASHEFF 2. Artist, BoB SKEMP Art Director, Fred Boulton Art Director, Fred Boulton Produced by, J. Walter Thompson Produced by, J. Walter Thompson Company Company Advertiser, The Parker Pen Company Advertiser, Swift & Company * 9. Artist, WILLIAM GRIFFITH 3. Artist, JAMES SESSIONS Art Director, L. R. Ingwersen Art Director, Charles McCarty Produced by, J. Walter Thompson Fred Boulton Company Produced by, J. Walter Thompson Advertiser, Kraft Cheese Company Company Advertiser, Borg-Warner Corporation IO. Artist, BIELEFELD STUDIOS Art Director, John E. Olson 4. Artist, DoN MILLS Produced by, Leo Burnett Company, Art Director, Fred Boulton Inc. Produced by, J. Walter Thompson Advertiser, A. B. Dick Company Company 11. Artist, WILLIAM GRIFFITH Advertiser, Ford Motor Company Art Director, L. R. Ingwersen Produced by, J. Walter Thompson 5. Artist, GRANT Company Art Director, John E. Olson Advertiser, Kraft Cheese Company Produced by, Leo Burnett Company, Inc. * 12 .. Artist, ROBERT RIGGS Advertiser, Minnesota Valley Art Director, Scott Runge Canning Co . Produced by, N. W. Ayer & Son, Inc. Advertiser, Felt & Tarrant Manufacturing Co. 6. Artist, GRANT Art Director, John E. Olson 13. Artist, Ross WETZEL Produced by, Leo Burnett Company, Art Director, Marvin C . Potts Inc. Produced by, Young & Rubicam, Inc. Advertiser, American Meat Institute Advertiser, Northern Paper Mills MASS MAGAZINES,Drawings

14. Artist, WALTER RICHARDS 1:( 23. Artist, SERGE SovDEIKINE Art Director, Rocco Di Marco Art Director, Walter Reinsel Produced by, Maxon, Inc. Produced by, N. W. Ayer & Son, Inc . Advertiser, Magnavox Company Advertiser, Farnsworth Television & Radio Corp. 15. Artist, HARRY ANDERSON Art Director, Rocco Di Marco 24. Artist, BuK Produced by, Maxon, Inc. Advertiser, Magnavox Company Art Director, Walter Reinsel Produced by, N. W. Ayer & Son, Inc. 16. Artist, WALTER RICHARDS Advertiser, Farnsworth Television & Art Director, Rocco Di Marco Radio Corp. Produced by, Maxon, Inc. Advertiser, Magnavox Company 25. Artist, BERNARDLAMOTTE Art Director, Walter Reinsel 17. Artist, WALTER RICHARDS Produced by, N. W. Ayer & Son, Inc. Art Director, Rocco Di Marco Advertiser, Farnsworth Television & Produced by, Maxon, Inc. Radio Corp. Advertiser, Magnavox Company

18. Artist, AL CAPP 26. Artist, DoN MILLS Art Director, A. H. Clague Art Director, Fred Boulton Produced ~y, Batten , Barton, Durstine Produced by, J.Walter Thompson & Osborn, Inc . Company Advertiser, Cream of Wheat Corp Advertiser, Ford Motor Company

19. Artist, CARMELLA Cni.oNI Art Director, Charlotte Cooper 27. Artist, DoN MILLS Produced by, Grant Advertising, Inc. Art Director, Fred Boulton Advertiser, Lenel Produced by, J.Walter Thompson Company 20. Artist, J. FRANCIS CHASE Advertiser, Ford Motor Company Art Director, Doug Smith Produced by, The Buchen Company 28. Artist, MAUDE TousEY FANGEL Advertiser, Foote Bros. Art Director, Fred Boulton , Produced by, J.Walter Thompson 21. Artist, DAVID MINK Company Art Director, Luther Johnson Advertiser, Swift & Company Produced by, Hart, Schaffner & Marx Advertiser, Hart, Schaffner & Marx 29. Artist, BORIS ARTZYBASHEFF 22. Artist, RENO BroNDI Art Director, C. R. Prilik-Fred Boulton Art Director, E. Willis Jones Produced by, J.Walter Thompson Produced by, McJunkin Advertising Co. Company Advertiser, Schlitz Brewing Co . Advertiser, The Parker Pen Company MASS MAGAZINES, Drawings

30. Artists, FRANCIS CHASE 38. Artist , RoNALD McKENZIE CHARLES HEINZERLING Art Director, George B. Croll Art Director, George Baier Produced by, Sherman K. Ellis & Co. Produced by, J. Walter Thompson Advertiser, Hiram Walker & Sons, Inc. Company Advertiser, Libby, McNeill & Libby 39. Artist, ALBERT STAEHLE Art Director, George B. Croll 31. Artist, ARNOLD ARMITAGE, Produced by, Sherman K. Ellis & Co. STEVENS-GROSS Advertiser, Hiram Walker & Sons, Inc. Art Director, Fred Boulton Produced by, J. Walter Thompson 40. Artist, Company Art Director, Bud Smith Advertiser, Ford Motor Company Produced by, McCann Erickson, Inc. Advertiser, Chrysler 32. Artist,' PAuL GERDING Art Director, Fred Boulton 41. Artist, ALFRED BuELL Produced by, J. Walter Thomp son Art Director, Sidney Wells Comp any Produced by, McCann Erickson, Inc. Advertiser, Ford Motor Company Advertiser, The Maytag Company 33. Artist, PAUL GERDING Art Director, Fred Boulton 42. Artist, HUGH McBARRON Produced by, J. Walter Thompson Art Director, Sidney Wells Company Produced by, McCann Erickson, Inc. Advertiser, Ford Motor Compan y Advertiser, Pillsbury Flour Mills Co. 34 . Artist, ALBERT DoRNE 43. Artist, MELBORNE BRINDLE Art Director, David W Lockwood Art Director, Sidney Wells Produced by, Foote, Cone & Belding Produced by, McCann Erickson, Inc . Advertiser, Frigidaire, Division of Advertiser, Pillsbury Flour Mills Co. General Motors 44. Artist, JERRY CARVETH 35. Artist, ALBERT DORNE Art Director, Sidney Wells Art Director , David W Lockwood Produced by, McCann Erickson, Inc. Produced by, Foote, Cone & Belding Advertiser, The Maytag Company Advertiser, Frigidaire, Division of General Motors 45. Artist, RuNCHIE 36. Artist, AMos SEWELL Art Director, Reilly Bird Art Director, George B. Croll Produced by, Mandel Brothers Produced by, Sherman K. Ellis & Co. Advertiser, Mandel Brothers Advertiser, Hiram Walker & Sons, Inc. 46. Artist, JOHN AVERILL 37. Artist, JACK WITTRUP Art Director, Clarence M . Got sch Art Director, George B. Croll Produced by, Howard H . Monk & Produced by, Sherman K. Ellis & Co. Associates Advertiser, Hiram Walker & Sons, Inc. Advertiser, Marathon Corporation MASS MAGAZINES, Drawings

47. Artist, R. SKEMP 55. Artist, WILLMARTH STEVENS-GRoss STUDIO Art Director, William R. Collier Art Director, ,Glen V. Johnson Produced by, The Caples Company Produced by, Aubrey, Moore & Advertiser, Union Pacific Railroad Wallace, Inc. Advertiser, International Harvester Co. 56. Artist, FRED STEFFEN Art Director, Jerome B. Leve 48. Artist, DoNALD MILLS Produced by, Schwimmer & Scott BENDELow & Assoc. Advertiser, Rudolph Wurlitzer Co. Art Director, Glen V. Johnson Produced by, Aubrey, Moore & 57. Artist, HYMAN ANDERSON Wallace, Inc. Art Director, T. W. Dealey Advertiser, International Harvester Co . Produced by, D'Arcy Advertising Co. 49. Artist, PAUL GERDING- · Advertiser, Anheuser-Busch, Inc. BIELEFELD, INC. 58. Artist, B1Li RANDALL Art Director ; Glen V. Johnson Art Director, Jerome B. Leve Prodw;:cdby, Aubrey, Moore & Produced by, Schwimmer & Scott Wallace, Inc. Advertiser, Rudolph Wurlitzer Co. Advertiser, International Harvester Co . 50. Artist, PAUL GERDING 59. Artist, MELBOURNE BRINDLE BIELEFELD, INC. Art Director, Fred Boulton , ' Art Director, Glen V. Johnson Produced by, J. Walter Thompson Produced by, Aubrey, Moore & Company . Wallace, Inc. Advertiser, Borg-Warner Corporation Advertiser, International Harvester Co. 60. Artist, E. SHOOK 51. Artist, ALBERT STAEHLE Art Director, Jerome B. Leve Art Director, George B. Croll Produced by, Schwimmer & Scott Produced by, Sherman K. Ellis & Co. Advertiser, Rudolph Wurlitzer Co. Advertiser, .Hiram Walker & Sons, Inc. 61. Artist, SAUL TEPPER 52. Artist, AMos SEWELL 1 Art Director, Paul Smith Art Director, George B. Croll - Produced by, D'Arcy Advertising Co. Produced by, Sherman K. Ellis & Co. Advertiser, The Coca-Cola Company Advertiser, Hiram Wal)

64. ·Artist, IRvING,NURICK 72. Artist, PAUL RANDALL Art Director, Kenneth R. White Art Director, Wm. H. Savin Produced by, Foote, Cone & Belding Produced by, Roche, Williams & Advertiser, International Cellucotton Cleary, Inc . Advertiser, The Studebaker Corp. 65. Artist, GLUYAS WILLIAMS Art Director, Carl J.Briese 73. Artist, F. TELLANDER Produced by, Needham, Louis & Art Director, Wm. H. Savin Brorby, Inc. Produced by, Roche, Williams & Advertiser, Rand MeNally & Company Cleary, Inc. Advertiser, The Studebaker qorp. 66. Artists, OTTo ScHuTH & 74. Artist, RICHARD TAYLOR AucusTINY Art Director, Ernest R. Roose Art Director, George S. Lyman Produced by, Keeling & Co., Inc. Produced by, Roche, Williams ·& Advertiser, American Thermos Cleary, Inc. Bottle Co. Advertiser, Kohler of/Kohler 75. Artist, PAUL RANDALL 67. Artist, H. S. STEVENS Art Director, Wm. H. Savin Produced by, Yale & Towne Mfg. Co. Produced by, Roche, Williams & Advertiser, Yale &,1bwne Mfg. Co. Cleary,' Inc. 68. Artist, R . SKEMP Advertiser, Sealed Power Corporation Art Director, Wm . H. Savin 76. Artist, HARRY ANDERSON Produced by, Roche, Williams & Art Director, Wm. H. Savin Cleary, Inc. Produced by, Roche, Williams & Advertiser, The Milwaukee Road Cleary, Inc. Advertiser, Sealed Power Corporation 69. Artist, ELGREN Art Director, Wm. H . Savin 77. Artist, FREDERIC TELLANDER Produced by, Roche, Williams & Art Director , Wm. H. Savin Cleary, Inc. Produced by, Roche, Williams & Advertiser, The Milwaukee Road Cleary, Inc. Advertiser, The Studebaker Corp. 70. Artist, CHAS. ADDAMS 78. Artist, HAROLD ELDRIDGE Art Director, Ernest R. Roose Art Director, Paul Smith Produced by, Keeling & Co., Inc. Produced by, D'Arcy Advertising Co. Advertiser, American Thermos Advertiser, The ·Coca-Cola Company Bottle Co. 79. Artist, F. TELLANDER 71. Artist , F. TELLANDER Art Director, Wm. H. Savin Art Director, Wm. H. Savin Produced by, Roche, Williams & Produced by, Roche, Williams & Cleary, Inc. Cleary, Inc. Advertiser, Houdaille-Hershey Advertiser, The Studebaker Corp. Corporation MASS MAGAZINES,Drawings .

80. Artist, FREDERIC TELLANDER 87. Artist, STAN EKMAN Art Director, Wm. H. Savin Art Director, A. B. Sullivan Produced by, Roche, ¥/illiams & Produced by, Charles Daniel Frey Adv. Cleary, Inc . Agency Advertiser, The Studebaker Corporation Advertiser, The New York Air Brake Company 81. Artist, ALBERT DoRNE Art Director, A. B. Sullivan 88. Artist, JOHN CLYMER, USMCR Produced by, Charles Daniel Frey Art Director, Adv. Agency Produced by, Westheimer and Co . Advertiser, Pullman-Stand ard Car Advertiser, Universal Match Corporation Manufacturing Co . 89. Artist, NORMAN PRICE 82. Artist, ALBERT DORNE Produced by, Westheimer Co. Art Director, A. B. Sullivan Advertiser, Universal Match Produced by, Charles Daniel Frey Corporation Adv. Agency Advertiser, Pullman-Stand ard Car 90. Artist, FRED MIZEN Manufacturing Co. Studio, Burleigh Withers, McCallum Stearns 83. Artist, HARRY DOBIE Produced by, Meldrum & Fewsmith Art Director, Andrew P. Olsen Advertiser, Gilbert Paper Co. Produced by, Goodkind, Joice & Morgan 91. Artist, GEOFFREY BIGGS Advertiser, H. B. Glover Company Art Director, T. W. Dealey Produced by, D'Arcy Advertising Co. 84. Artist, HARRY DoBIE Advertiser, Anheuser -Busch, Inc. Art Director, Andrew P. Olsen Produced by, Goodkind, Joice & 92. Artist, JAMES BINGHAM Morgan Art Director, T. W. Dealey Advertiser, H. B. Glover Company Produced by, D'Arcy Advertising Co. Advertiser, Anheuser -Busch, Inc. 85. Artist, IRVING NuRICK Art Director, Kenneth R. White 93. Artist, WALTER RICHARDS Produced by, Foote, Cone & Belding Art Director, T. W. Dealey Advertiser, International Cellucotton Produced by, D'Arcy Advertising Co. Advertiser, Anheuser-Busch, Inc. 86. Artist, BILL GRIFFITH Art Director, Malcolm A. Jennings 94. Artist, WALTER RICHARDS Produced by, MacFarl and, Aveyard Art Director, T. W. Dealey &Co. Produced by, D'Arcy Advertising Co. Advertiser, Stewart-Warner Corporation Advertiser, Anheuser-Busch, Inc.

/ MASS MAGAZINES, Drawings

95. Artist, DOUGLASSCROCKWELL 98. Artist, BEN PRINS Art Director, C. R. Prilik Art Director, Sidney Wells Produced by, J.Walter Thompson Produced by, McCann Erickson, Inc. Company . Advertiser, The Maytag Company Advertiser, The Parker Pen Company 99. Artist, Art Director, Jack Tinker Produced by, McCann Erickson, Inc . 96. Artist, RoY SPRETER Advertiser, Chrysler Corporation Art Director , Sidney Wells Produced by, McC ann Erickson, Inc. 100. Artist, GLEN GROHE Advertiser, The Maytag Company Art Director, W. W. Johnston Produced by, Young & Rubicam, Inc. Advertiser, The Pullman Company 97. Artist, HADDON SUNDBLOM 101. Artist, CARL SETTERBERG Art Director, Sidney Wells Art Director, George B. Croll Produced by, McCann Erickson, Inc . Produced by, Sherman K. Ellis & Co. Advertiser, The Maytag Company Advertiser, Hiram Walker & Sons, Inc.

MASS MAGAZINES, Photographs

102. Photographer, 106. Photographer, BEN RosE ERWIN BLUMENFELD Art Director , Scott Runge Art Director, Herman R. Bollin Produced by, N. W. Ayer & Son, Inc. Produced by, Ziff-Davis Publishing Co . Advertiser, Felt & Tarrant Mfg. Co. 107. Photographer, LEJAREN A'H1LLER 103. Photographer, H. I. WILLIAMS Art Director, H. C. Jensen Art Director, John E. Olson .Produced by, Batten, Barton, Durstine Produced by, Leo Burnett Co ., Inc. & Osborn Advertiser, American Meat Institute Advertiser, Westclox 108. Photographer, 1( 104. Photographer , H. I. WILLIAMS JOHN PAUL PENNEBAKER Art Director, John E. Olson Art Director, Ch arlotte Cooper Produ ced by, Leo Burnett Co., Inc. Produced by, Pennebaker & Ryan Advertiser, American Meat Institute Advertiser, Mars, Inc. 109. Photographer, RAWLINGS 105. Photographer, CHARLES BURGESS Art Director, George Allen Art Director, Ben Larsen · Produced by, J. Walter Thompson Produced by, McCann Erickson, Inc. Company Advertiser, Pillsbury Mills, Inc. Advertiser, Weco Products Company MASS MAGAZINES, Photographs (Con't)

110. Photographer, RAWLINGS 118. Photographer, Art Director, George Allen EUGENE HUTCHINSON Produced by, J. Walter Thompson Art Director, Leonard Lionni Company Produced by, N. W. Ayer & Son Advertiser, Weco Products Company Advertiser, Chrysler Corporation 111. Photographer, LEJAREN A'HILLER 119. Photographer, Art Director, Howard Henry LOUISE DAHL-WOLFE Produced by, N. W. Ayer & Son Art Director, H. Merillat Advertiser, Goodyear Tire & Rubber Co. Produced by, H. W. Kastor & Sons Advertiser, Procter & Gamble 112. Photographer, GABRIEL MOULIN STUDIO 120. Photographer, Art Director, George Baier WESLEY BOWMAN Produced by, J. Walter Thompson Art Director, Oren Smith Company Produced by, J. Walter Thompson Advertiser, Ford Motor Company Company Advertiser, The Seven-Up Company 113. Photographer, LEON DE Vos Art Director, Howard Henry 121. Photographer, PAGANO Produced by, N. W. Ayer & Son Art Director, A. H. Clague Advertiser, Goodyear Tire & Rubber Co. Produced by, Batten, Barton, Durstine & Osborn 114. Art Director, Advertiser, General Mills, Inc. WILLIAM R. COLLIER Produced by, The Caples Company 122. Photographer, DoN BERG Advertiser, Union Pacific Railroad Art Director, Art Bell Produced by, Batten, Barton, Durstine 115. Photographer, LEON DE Vos & Osborn Art Director, Leon Karp Advertiser, Minneapolis Star-Journal & Produced by, N. W. Ayer & Son Tr ibune Advertiser, Goodyear Tire & Rubber Co. 123. Photographer, VICTOR KEPPLER 116. Photographer, Art Director, A. H. Clague Art Director, William R. Collier Produced by, Batten, Barton, Durstine Produced by, The Caples Company & Osborn Advertiser, Union Pacific Railroad Advertiser, General Mills, Inc. 124. 117. Photographer, PAGANO, !Ne. Photographer, PAGANO, !Ne. Art Directors, Art Directors, George Allen- George Allen-Fred Boulton Fred Boulton Produced by, J. Walter Thompson Produced by, J. Walter Thompson Company Company Advertiser, Weco Products Co. Advertiser, Weco Products Company MASS MAGAZINES, Photographs (Con't) * 125. Photographer, SARRA, INC. 133. PI10tograpl1er, Art Director, W. W. Johnston JOHN PAUL PENNEBAKER Produced by, Young & Rubicam, Inc. Art Director, Sidney Wells Advertiser, Pullman Company Produced by, McCann Erickson, Inc. Advertiser, Pillsbury Mills, Inc. 126. Photographer, SARRA, INC. Art Director, W. W. Johnston 134. Photographer, KARL 0ESER Produced by, Young & Rubicam, Inc. Art Director, Mr. Kauffman A�vertiser, Pullman Company Produced by, McCall Corporation Advertiser, McCall Corporation 127. Photograpl1er, KARL QESER Art Director, Ben Larsen 135. Photographer, Produced by, McCann Erickson, Inc. JOHN PAUL PENNEBAKER Advertiser, Pillsbury Mills, Inc. Art Director, Charlotte Cooper Produced by, Grant Advertising, Inc. 128. Photographer, KARL 0ESER Art Director, Geo. L. DeVille Advertiser, Vanette Hosiery Co. Produced by, Howard H. Monk & 136. Photographer, HORACE HIME Associates Produced by, Henri, Hurst & McDonald Advertiser, Strombeck-Becker Mfg. Co. Advertiser, Red Goose Div., 129. Photographer, International Shoe Co. EMELIE DANIELSON Art Director, Tom Ross * 137. Photographer, BEN RosE Produced by, Ketchum, MacLeod & Art Director, Scott Runge Grove, Inc. Produced by, N. W. Ayer & Son, Inc. Advertiser, Duncan & Miller Glass Co. Advertiser, Felt & Tarrant Mfg. Co. 130. Photographer, 138. Photographer, EMELIE DANIELSON JOHN PAUL PENNEBAKER Art Director, Tom Ross Art Director, Don Ruf Produced by, Ketchum, MacLeod & Produced by, Hamilton Advertising Agcy. Grove, Inc. �dvertiser, Allen B. Wrisley Co. Advertiser, Duncan & Miller Glass Company 139. Photographer, CHARLES KuoNI Art Director, C.R. Prilik 131. Photographer, SHIGETA-WRIGHT Produced by, J. Walter Thompson Art Director, Fred Boulton Company Produced by, J. Walter Thompson Advertiser, Swift & Company Company Advertiser, Ford Motor Company 140. Photographer, H. ARMSTRONG ROBERTS 132. Photographer, Art Director, Fred Boulton Art Director, William R. Collier Produced by, J. Walter Thompson Produced by, The Caples Company Company Advertiser, Union PacificRailroad Advertiser, Ford Motor Company MASS MAGAZINES, Photographs (Con't)

141. Photographer, 148. Photographer, JOHN PAUL PENNEBAKER WESLEY BOWMAN Art Director, Lee King Art Director, G. S. Lyman Produced by, \Veiss & Geller Produced by, Roche, Williams & Cleary Advertiser, Imperial Pearl Syndicate Advertiser, Hardware Mutuals 142. Photographer, 149. Photographer, JOHN PAUL PENNEBAKER PAUL GUILLUMETTE Art Director, Charlotte Cooper Art Director, W. H. Savin Produced by, Grant Advertising, Inc. Produced by, Roche, Williams & Cleary Advertiser, Mars, Inc. Advertiser, Hardware Mutuals 144. Photographer, 150. Photographer, STANLEY LAZARUS UNDERWOOD UNDERWOOD Art Director, G. S. Lyman & Produced by, Roche, Williams & Cleary Art Director, Gustave Siegritz Produced by, Kircher, Lytle, Advertiser, Hardware Mutuals Helton & Collett *: 151. Photographers, Advertiser, General Motors Corp. PENNEBAKER AND RYAN Art Director, John H. Kies 145. Photographer, CHARLES KuONI Produced by, Needham, Louis & Art Director, David W. Lockwood Brorby, Inc. Produced by, Foote, Cone & Belding Advertiser, State Farm Insurance Advertiser, Armour and Company Companies 146. Photographer, KARL 0ESER 152. Photographer, CHARLES KuoNI Art Director, D. Reynolds Art Director, Lee King Produced by, Henri, Hurst & McDonald Produced by, Weiss and Geller Advertiser, Perfect Circle Companies Advertiser, Cory Glass Coffee Brewer Co. 147. Photographer,· SoL ELLERTSON 153. Photographer, JOHN RAWLINGS Art Director, Ben Larsen Art Director, Lee King Produced by, McCann Erickson, Inc. Produced by, Weiss and Geller Advertiser, Pillsbury Mills, Inc. Advertiser, Elgin American

TRADE MAGAZINES

154. Artist, DAVE MINK 156. Artist, SARRA Art Director, Lee King Art Director, Ernest R. Roose Produced by, Weiss and Geller Produced by, Keeling & Co., Inc. Advertiser, Leland Electric Co. Advertiser, Hastings Mfg. Co. *: 155. Photographer, LE J AREN A'HILLER 157. Photographer, DoN McCRAY Art Director, William D. Crooks Art Director, Sidney Wells Advertiser, Eli Lilly & Co. Advertiser, Gordon Varney Co. TRADE MAGAZINES

158. Photographer, -k 166. Artist, RALPH \VEIR FRANK LEWIS, INC. Art Director, Ralph Weir Art Director, Taylor Poore Produced by, Ralph Weir & Associates Produced by, Collins, Miller & Hutchings Advertiser, Leich Sales Corp. Advertiser, Collins, Miller & Hutchings 167. Artist, RALPH WEIR 159. Artist, R. B. McMILLIN STUDIOS Art Director, Ralph Weir -STA NDARDSTUDIOS . Produced by, Ralph Weir & Associates Art Director, Clarence N. Johnson Advertiser, Leich Sales Corp. Produced by, Reincke-Ellis-Younggreen & Finn 168. Artist, LES LANTZ Advertiser, Chicago Vitreous Enamel Art Director, Clay Timon Product Co. Produced by, Buchanan Adv. Agency Advertiser, Day-Lite Screen 160. Photographer, A. GEORGE MILLER Art Director, Don McCray 169. Artist, LES LANTZ Produced by, Collin s, Miller & Hutching s Art Director, Clay Timon Advertiser, Collins, Miller & Hutchings Produced by, Buchanan Adv. Agency Advertiser, Day-Lite Screen 161. Art Director, LAzLo WILLINGER Produced bv, Herman R. Bollin 170 . Artist, JOHN AVERILL Advertiser, ·Ziff-Davis Publishing Co. Art Director, John Averill Produced by, Collins Miller & Hutchings 162. BALDWIN Advertiser, Collins, Miller & Hutchings Art Director, G. S. Lyman Produced by, Roche, Williams & Cleary 171. Artist, PAUL PINSON Advertiser, Diamond T Motor Car Co . Art Director, Bill Johnston Produced by, Young & Rubicam, Inc. 163. ' BALDWIN Advertiser, Pullman Company Art Dir ector, G. S. Lyman Produced by, Roche, Williams & Cleary Advertiser, Diamond T Motor Car Co. 172. Artist, PAUL PINSON Art Director, W. W. Johnston Produced by, Young & Rubicam, Inc. 164. Photographer , A. GEORGE MILLER Advertiser, John F. Jelke Art Director, Don McCray Produced by, Collins Miller & Hutchings 173. Artist, SHIRLEY KAHN Advertiser, Collins Miller & Hutchings Art Director, Howard A. Guernsey Produced by, Paton Connelley Studios 165. Artist, DoN MAY Advertiser, Eli Lilly and Company Art Director, Don May Produced by, Evans Associates 174. Artist, STAN EKMAN Advertiser, Dole Valve Co. Advertiser, Eli Lilly and Company TRADE MAGAZINES

175. Artist, \VmTNEY DARROW, JR. 182. Artist, MUCHLER Art Director, J. J. Holcomb Art Director, Bob Flatley Produc ed by, Ketchum, MacLeod & Produced by, The ,Buchen Company Grove, Inc . Advertiser, General Box Comp~ny Advertiser, Hcppenstall Company * 183. Artist, STEVEN SKIBO 176. Artist, SoL BERGER Art Director, Clarence N . Johnson Art Director, Clarence N. Johnson Produced by, Reincke-Ellis-Younggreen Produced by, Reincke-Ellis-Younggreen & Finn & Finn Advertiser, Cooperative Wire Rope Advertiser, Hazard \Vire Rope Division l'vlanufacturers 177. Artist , GEORGE LICHTY 184. Artist, STEVEN SKIBO Art Directors, Sidney Wells- Art Director, Clarence N. Johnson William C. Scott Produced · by, Reincke-Ellis-Younggreen Produced by, McCann Erickson, Inc. & Finn Advertiser, Standard Oil Compan y Advertiser, Cooperative Wire Rope 178. Artist, PAULINE PROCHL Manufacturers Art Director, George Allen 185. Artist, RuDY ScHMID· Produced by, J. Walter Thompson Art Director, Sidney Wells Company Produced by, McCann Erickson, Inc. Advertiser, Weco Products Company Advertiser, Pillsbury Feed Mills 179. Artist, JAMES DWYER 186. Artist, DAVID lVhNK Art Director, William Kinzer Art Director, Howard A. Guernsey Produced by, Kircher, Lytle, Produced by, Whitaker-Christensen Helton & Collett Studios Advertiser, Hobart Mfg. Co . Advertiser, Abbott Laboratories * 180. Artist, JOE FEHER 187. Artis't, STAN EK11'1AN Art Director ; Joe Feher Art Director, Wm . Kraas, Jr. Produced by, Collins Miller & Hutchings Advertiser, Eli Lilly Compan y Advertiser, Collins Miller & Hutchings 188. Artist, GEORGE ENGLERT 181. Artist, FELDKAMP-MALLOY Art Director , Gustave Sigritz Art Director, Doug Smith Produced by, Kircher, Lytle, Produced by, The Buchen Company Helton & Collett Advertiser, Fairbanks, 'Morse & Co. Advertiser, Howard Allied Paper Mills

NEWSPAPERS

189. Artist, Lois HIRTZINGER i:( 190. Artist, FRED STEFFEN Art Director, Archie M. Schrom Art Director , Jerome B. Leve Produced by, Harry Atkinson, Inc. Produced by, Schwimmer & Scott Advertiser, Stevens Hotel Advertiser, Rudolph Wurlitzer Co. NEWSPAPERS

191. Artist, FRED STEFFEN 200. Artist, JOHN AVERILL Art Director, Jerome B. Leve Art Director, Jerome B. Leve Produced by, Schwimmer & Scott Produced by, Schwimmer & Scott Advertiser, Rudolph Wurlitzer Co. Advertiser, Peter Fox Brewing Co.

192. Artist, FRED STEFFEN 201. Artist, JOHN AVERILL Art Director, Jerome B. Leve Art Director, Jerome B. Leve Produced by, Schwimmer & Scott Produced by, Schwimmer & Scott Advertiser, Rudolph Wurlitzer Co. Advertiser, Peter Fox Brewing Co.

193. Artist, FRED STEFFEN 202. Artist, EARL GRoss Art Director, Jerome B. Leve Produced by, Chapwick & Harrima.n Produced by, Schwimmer & Scott • Advertiser, Dean's Milk Advertiser, Rudolph Wurlitzer Co. 203. Artist, WALTER PARKE 194. Artist, FRED STEFFEN Produced by, Chapwick & Harriman Art Director, Jerome B. Leve Advertiser, Dean's Milk Produced by, Schwimmer & Scott 204. Artist, WALLY REED Advertiser, Rudolph Wurlitzer Co. Art Director, Michael Sarisky 195. Artist, FRED STEFFEN Produced by, McCann-Erickson, Inc. Advertiser, Standard Oil Company Art Director, Jerome B. Leve Produced by, Schwimmer & Scott 205. Artist, NORMAN RICH Advertiser, Rudolph \Vurlitzer Co. Art Director, Alfred Festen Produced by, George H. Hartman Co. 196. Artist, JOHN AVERILL Advertiser, Sawyer Biscuit Company Art Director, Jerome B. Leve Produced by, _Schwimmer & Scott 206. Artist, BuRMAH BuRRIS Advertiser, Peter Fox Brewing Co. Art Director, Frances Owen Advertiser, Marshall Field & Company 197. Artist, JOHN AVERILL Art Director, Jerome B. Leve 207. Artist, LucIANNA PETERS Produced by, Schwimmer & Scott Art Director, Virginia Fleetwood Advertiser, Peter Fox Brewing Co. Advertiser, Carson· Pirie Scott & Co.

198. Artist, JOHN AVERILL 208. Photographer, HORACE HIME Art Director, Jerome B. Leve Art Director, W. W. Johnston Produced by, Schwimmer & Scott Produced by, Young & Rubicam, Inc. Advertiser, Peter Fox Brewing Co. Advertiser, The Pullman Company

199. Artist, JOHN AVERILL 209. Artist, MARGE STEINHARDT Art Director, Jerome B. Leve Art Director, Reilly Bird Produced by, Schwimmer & Scott Produced by, Mandel Brothers Advertiser, Peter Fox Brewing Co. Advertiser, Mandel Brothers NEWSPAPERS

* 210. Artist, MARGE STEINHARDT -f:r220. Photographer, Art Director, Reilly Bird HARRY WATTS STUDIO Produced by, Mandel Brothers Art Director, W. \,V. Johnston Advertiser, Mandel Brothers Produced by, Young & Rubicam, Inc. Advertiser, John F. Jelke 211. Artist, DoN YouNG Arf Director, James M. Hoskinson 221. Photographer, Advertiser, Carson Pirie Scott & Co. EUGENE HUTCHINSON Studio, Underwood & Underwood 212. Artist, BuRMAH BuRRIS Illustration Studios Art Director, Frances Owen Art Director, W. C. Schneider Advertiser, Marshall °Field & Company Produced by, Knox Reeves Advertising * 213. Artist, DORA DE VRIES Advertiser, General Mills Art Director , Frances Owen Advertiser, Marshall Field & Company 222. Artist, WYNN CHRISTY Art Director , Frances Owen 214. Artist , SuzANNE SIMONS Advertiser, Marshall Field & Company Art Director , Frances Owen Advertiser, Marshall Field & Company -f:r223. Artists, ETHEL FROST- DoROTHY P. CHRISTY 215. Artist, DORA DE VRIES Art Director, Frances Owen Art Director , Frances Owen Advertiser, Marshall Field & Company Advertiser, Marshall Field & Company 224. Studio, 216. Artist, DAVID MINK UNDERWOOD& UNDERWOOD Art Director, Howard A. Guernsey ILLUSTRATIONSTUDIOS Produced by, N. W. Ayer & Son, Inc. Art Director, C. Thomas Martin Advertiser, United Air Lines Produced by, Stockton -West-Burkhardt Advertiser, The Ohio Oil Co . 217 . Artist, G EORGE LICHTY Art Directors, Sidney Wells- 225. Artist, WILLIAM RANDALL William C. Scott Art Director, W. W. Johnston Produced by, McCann Erickson, Inc·. Produced by, Young & Rubicam, Inc. Advertiser, Standard Oil Co. (Ind.) Advertiser, The Borden Co. 218. Artist, GEORGE LICHTY 226. Artist, JEANNE GERHARDT Art Directors, Sidney Wells- Art Director, L. R. Ingwersen William C. Scott Produced by, J. Walter Thompson Produ ced by, McCann Erickson, Inc. Company Advertiser, Standard Oil Co. (Ind .) Advertiser, Bowman Dairy Company 219. Photographer, 227. Photographer , NEWS SOURCE HARRY WATTS STUDIO Art Director, M . Seklemian Art Director, W.W. Johnston Produced by, Montgomery Ward & Co. Produced by, Young & Rubicam , Inc . Advertiser, Community and War Fund Advertiser, John F. Jelke of Chicago NEWSPAPERS

* 228. Photographer, ARTHUR DAILEY 231. Artist, LucIA LARNER Studio, Kaufmann and Fabry Art Director, Reilly Bird Art Director, M, Seklemian Produced by, Mandel Brothers Produced by, Montgomery Ward & Co. Advertiser, Mandel Brothers Advertiser, Community and War Fund of Chicago 232. Artist, CARMELLACIRONE 229. Artist, GIG GooDENow Art Director, James M. Hoskinson Art Director, George B. Croll Produced by, Hoskinson Rohloff & K. Produced by, Sherman Ellis & Assoc. Co., Inc. Advertiser, Carsoa Pirie Scott & Co. Advertiser, Hiram Walker & Sons, Inc. 230. Artist, JOHN AVERILL Art Director, George B. Croll 233. Artist, E. P. CousE Produced by, Sherman K. Ellis & Art Director , Paul Smith Co., Inc. Produced by, D'Arcy Advertising Co. - Advertiser, Hiram Walker & Sons, Inc. Advertiser, The Coca-Cola Company

POSTERS

234. Artist, VICTOR B. WELLS 239. Artist, FRANK LEWIS, INC. Art Director, Victor B. Wells Art Director, William J. Sanning Produced by, B. W. Schenker Produced by, Kroger Adv. & Display Dept. Advertiser, The Sheldon Claire Advertiser, Kroger Grocery &Baking Co. 235. Artist, STAN EKMAN 240. Artist, FRANK LEWIS, !Ne. Art Director, Paul Ickes Art Director, William J. Sanning Produced by, C. L. Miller Co. Adv. Agcy. Produced by, Kroger Adv. & Display Dept. Advertiser, Curtiss Candy Company Advertiser, Kroger Grocery & Baking Co. 236. Artists, JEAN-MODESITT- 241. Artist, FRANK"LEWIS, INc. SuNDBLOM-ANDERSONSTUDIO Art Director, William J. Sanning Art Director, Jos. Benge Produced by, Kroger Adv. & Display Dept. Produced by, Maxon, Inc. Advertiser, Kroger Grocery & Baking Co. Advertiser, Griesedieck Western Brewery 242. Artist, FRANK LEwis, INc. 237. Artist, Art Director, William J. Sanning Art Director, Jerome B. Leve * Produced by,, Kroger Adv. & Display Dept. Produced by, Schwimmer & Scott Advertiser, Kroger Grocery & Baking Co. Advertiser, Fox De Luxe Breweries 243. Artist, FREDERIC MizEN · 238. Artist, VICTOR B. WELLS Art Director , John H . Kies Art Director, Paul E. Beem Produced by, Needham , Louis & Produced by, W. E. Long Co. Brorby, Inc. Advertiser, Holsum Bread Advertiser, Peoples Gas Light & Coke Co. POSTERS

-{::.244. Artist, LYMAN SIMPSON -{::.253. Artist, PAUL WEHR Art Director, Jos. Benge Art Director , Fred Boulton Produced by, Maxon, Inc. Produced by, J.Walter Thompson Co. Advertiser, Heinz Co. Advertiser, Ford Motor Company

245. Artist, LYMAN SIMPSON 254. Artist, C. HEINZERLING Art Director, Jos. Benge Art Director, Harry Lambert Produced by, Maxon, Inc. Produced by, D'Arcy Advertising Co. Advertiser, H . J. Heinz Co. Advertiser, The Coca-Cola Company

246. Artist, CHA~LES HEINZERLING Art Director, Oren Smith * 255. Artist, H. H. SuNDBLOM Produced by, J.Walter Thompson Co. Art Director , Harry Lambert Advertiser, Swift & Company Produced by, D'Arcy Advertising Co.· Advertiser, The Coca-Cola Company 247. Artist, NORMAN RICH Art Director, Willi am Miller 256. Artist, HARRY ANDERSON Produced by, Olian Adv. Agency Art Director, Harry Lambert Advertiser, Edelweiss Beer Produced by, D'Arcy Advertising Co . Advertiser, The Coca-Cola Company 248. Artist, LYMAN SIMPSON Produced by, Aubrey, Moore & Wallace· Advertiser, Orange Crush Co. 257. Artist, HARRY ANDERSON Art Director, Harry Lambert 249. Artist, Ross WETZEL Produced by, D' Arey Advertising Co. Art Director, Marvin C. Potts Advertiser, The Coca-Cola Company Produced py,Young & Rubicam , Inc. Advertiser, Northern Paper Mills 258. Artist, DOUGLASCROCKWELL Art Director, E. Willis Jones 250. Artist, Ross WETZEL Produced by, McJunkin Advertising Co. Art Director, Marvin C. Potts Advertiser, Schlitz Brewing Co. Produced by, Young & Rubicam, Inc. Advertiser, Northern Paper Mills , 259. Artist, GIL ELvGREN Stevens & Gross 251. Artist, WALT OTTO Studio, Produced by, Aubrey, Moore & Wallace Produced by, D' Arey Advertising Co. Advertiser, Orange Crush Co. Advertiser, Budweiser

252. Arti:st, c. HAwEs 260. Artist, VICTOR B. WELLS Art Director, George B. Croll Art Director, Paul E. Beem Produced by, Sherman K. Ellis & Co. Produced by, W E. Long Co. Advertiser, Hiram K. Walter & Sons, Inc. Advertiser, Holsum Bread · D.iRECT MAIL & CATALOGS

261. Artist, DAN SMITH 270. Artist, DoN MAY Art Director, Dan Smith Studios, Standard Studios-Lilian Sater Advertiser, Poole Bros. Inc. Art Director, Don May Produced by, Design Counsel 262. Artist, FRANK RILEY Advertiser, Victor Adding Machine Co. Art Director, Grant F. Shay Produced by, Mills Industries, Inc. 271. Artist, ARCHIE M. SCHROM Advertiser, Mills Industries, Inc. Art Director, Archie M. Schrom Produced by, Harry Atkinson, Inc. 263. Artist, M . MARTIN JOHNSON Advertiser, Stevens Hotel Art Directors, Harold Fritzlen-Bert Ray Advertiser, Abbott Laboratories 272. Art ist, PAUL PINSON 264. Artist, LEON DE Vos, UNDER Art Director, Paul Pinson Studio, Underwood & Underwood Advertiser, Standard Studios, Inc. Art Director, Gustave Sigritz Produced by, Kircher, Lytle, Helton 273. Artist, WHITAKER- & Collett CHRISTENSONSTUDIOS, INC. Advertiser, Aeroproducts Div. G.M.C. Art Director, Einar Lundquist Produced by, Howard H. Monk Assocs. 265. Artist, KARL PETER KocH Advertiser, Operadio Mfg. Co. Art Director, Karl Peter Koch Advertiser, J. M. Bundscho, Inc. -1:( 274. Artist, TAYLORPooRE Art Director, W. A. Kittredge 266. Artist, Jos. FEHER Produced by, R. R. Donnelley & Sons Art Director, E. Willis Jones Advertiser, United States Gypsum Advertiser, Standard Rate & Data Service Company

267. Artist, PAULINE PROEHL 275. Artist, BIELEFELD STUDIOS Art Director, Bert Ray Art Director, W. A. Kittredge Advertiser, Abbott Laboratories Produced by, R. R. Donnelley & Sons Advertiser, C. D . Peacock -1:( 268. Artist, DAN SMITH Arr Director, D~n Smith Produced by, Poole Bros., Inc. 276. Artist, BENDELOWSTUDIOS Advertisers, Graphic Arts Clinic and Art Director, W. A. Kittredge Merchandisers' Club of St. Joseph Produced by, Foote Cone & Belding Valley Advertiser, Public Service Co. of Northern Illinois 269. Artist, JAMES BISHOP Studio, Whitaker Christenson Studios 277. Artist, NORMAN CHRISTIANSEN Art Director, Dan Smith Art Director, WA. Kittredge Produced by, Batten, Barton, Durstine Produced by, Lamport, Fox, Press & & Osborn Dolk, Inc. Advertiser, Hart Schaffner & Marx Advertiser, Field & Stream Pub. Co. DIRECT MAIL & CATALOGS

278. Artist, BURTON CHERRY 284. Artist, BEA JOHNSON Art Director, W A. Kittredge Art Director, Frances Owen Produced by, R. R. Donnelley & Sons Produced by, Marshall Field & Co. Advertiser, The Pullman Company Advertiser, Marshall Field & Company

279. Artist, FELIX p ALM 285. Artists, DAVID MINK- Art Director, E. Willis Jones JAMES BISHOP Produ ced by, Poole Bros., Inc. Studio, Whitaker Christenson Studios Advertiser, Can ada Steamship Lines Art Director , Dan Smith Advertiser, Hart, Schaffner & Marx 280. Artist, WARREN SHUSTER 286. Artists, DAVID MINK- Art Director, Warren Shuster JAMES BISHOP . Produ ced by, William Hart Adler, Inc. Studio , Whitaker Christenson Studios Advertiser, Coach & Car Equipment Co . Advertiser, Hart, Schaffner & Marx Art Director, Luther Johnson 281. Artist, LILLIAN SADER Art Director, Howard A. Guernsey * 287. Artist, HOWARD A. GUERNSEY Produced by, Paton Connelley Studios Art Director, Howard A. Guernsey Advertiser, Eli Lilly and Company Produ ced bv, Whitaker-Christensen Studio Advertiser, ·Transcontinental & Western Air, Inc *: 282. Artist, DOROTHY P. CHRISTY 288. Artist, COBY WHITMORE Art Director, Frances Owen Art Director, William Kinzer Produced by; Marshall Field &Company Produced by, Kircher, Lytle, Helton & Advertiser, Marshall Field & Company Collett Advertiser, Hobart Mfg. Co. 283. Artists, CHRISTY, FROST, WILMING, SHIGETA·, SARRA 289. Art Director, Frances Owen Art Director, Jerome B. Leve Produced by, Marshall Field & Co. Produced by, Schwimmer & Scott Advertiser, Marshall Field & Company Advertiser, Rudolph Wurlitzer Co.

VICTORY ART

-A:290. Artist, STAN EKMAN 292. Artist, RUTH CONERLY SMITH Advertiser, U. S. Army-6th Service Art Director, Frances Owen Command. Produced by, Marshall Field & Co. Advertiser, Marshall Field & Company *: 291. Artist, RuTH CONERLY SMITH 293. Artist, RuTH CONERLY SMITH Art Director, Frances Owen Art Director, Frances Owen Produced by, Marshall Field & Co. Produced by, Marshall Field & Co. Advertiser, Marshall Field & Company Advertiser, Marshall Field & Company VICTORY ART

294. Artist, KARL 0ESER 303. Artist, BEN STAHL Art Director, M. Seklemian Art Directors, C.R. Prilik-Fred Boulton Produced by, Montgomery Ward & Co. Produced by, J. Walter Thompson Adv. Dept. Company Advertiser, Community and War Fund Advertiser, The Parker Pen Company of Chicago 304. Artist, MELBOURNE BRINDLE 295. Artist, BARNUM Art Director, Fred Boulton Art Director, Dan Smith Produced by, J.Walter Thompson Produced by, Batten, Barton, Durstine Company & Osborn Advertiser, Swift & Company Advertiser, Hart, Schaffner & Marx 296. Artist, BARNUM 305. Artist, BARNUM Art Director, Dan Smith Art Director, Dan Smith Produced by, Batten, Barton, Durstine Produced by, Batten, Barton, Durstine & Osborn & Osborn Advertiser, Hart, Schaffner & Marx Advertiser, Hart, Schaffner & Marx 297. Artist, AL BUELL 306. Artist, Art Director, Wm . H. Savin Studio, Underwood & Underwood Produced by, Roche, Williams & Cleary Art Director , C. Thos. Martin Advertiser, The Studebaker Corp. Produced by, Stockton, West, 298. Artist, JEROME RozEN Burkhart, Inc. Art Director, E. Willis Jones Advertiser, Cincinnati Community Produced by, McJunkin Advertising Co. Chest Advertiser, Schlitz Brewing Co. 1:( 307. Artist, STEVANDoHANOS 299. Artist, MELBOURNE BRINDLE Art Director, Scott Runge Art Director, Fred Boulton Produced by, N. W. Ayer & Son Produced by, J.Walter Thompson Advertiser, Caterpillar Tractor Co. Company Advert-iser,Borg -Warner Corporation 308. Artist, BINGHAM 300. Artist, R . SKEMP Art Director, Scott Runge Art Director, \Vm . H. Savin Produced by, N. W. Ayer & Son Produced by, Roche Williams & Cleary Advertiser, Caterpillar Tractor Co. Advertiser, The Studebaker Corp. 309. Artist, JoHN WHITING 301. Artist, GLEN GROHE Art Director, Herman R. Bollin Art Director, W.W. Johnston Produced by, Ziff-Davis Publishing Co. Produced by, Young and Rubicam, Inc . Advertiser, Editorial Feature Flying Advertiser, The Pullman Company Magazine 302. Artist, R. SKEMP Art Director, Wm . H. Savin 310. Artist, PAuL PINSON Produced by, Roche, Williams & Cleary Art Director, Paul Pinson Advertiser, The Studebaker Corp. Advertiser, U. S. Army Air Forces VICTORY ART

311. Artist, FREDMAN * 314. Artist, HADDONSuNDBLOM Art Director , Bob Flatley Art Director, Fred Boulton . Produced by, The Buchen Company Produced by, J. Walter Thompson Company Advertiser, Michigan National Bank Advertiser, Swift & Company 312. Artist, GLEN GROHE 315. Artist, EDWARDRINKER Art Director, Fred Boulton Art Director, Victor B. Wells Produced by, Walter Thompson J. Produced by, H. W. Schenker Company Advertiser, The Sheldon Claire Co. Advertiser, Borg-Warner Corporation 313. Artist, FREDMAN 316. Artist, PALMER Art Director, Bob Flatley Art Director, Victor B. Wells Produced by, The Buchen Comp any Produced by, H. W. Schenker Advertiser, Michigan National Bank Advertiser, The Sheldon Claire Co.

DESIGN OF COMPLETE ADVERTISEMENT 317. Artists, ARCHIE M . SCHROM- 322. WIL LIAM FLEMING Art Director, John E. Olson Art Director, Archie M. Schrom Produced by, Leo Burnett Co., Inc. Produced by, Harry Atkinson , Inc. Advertiser, The Hoovery Company Advertiser, Stevens Hotel 323. Artist, FRANK RILEY Photographer, Torkel Korling 318. Artist, WILFRID M. DuEHREN . Art Director , Grant F. Shay Art Director, Howard 0. Burns Advertiser, Mills Industries, Inc. Produced by, Morrison Adv. Agcy., Inc. Advertiser, Milwaukee Advertising Club 324. Artist, WALTER CALVERT Art Director, Scott Runge Produced by, N. W. Ayer & Sons, Inc. 319. Artist, FRANCIS CHASE Advertiser, Felt & Tarrant Mfg. Co. Art Director, Fred Boulton Produced by, J. Walter Thompson 325. Artist, BIELEFELD STUDIO Company Art Director, John E. Olson Advertiser, Ford Motor Company Produced by, Leo Burnett Co ., Inc. Advertiser, Brown Shoe Company * 320. Artist, STAN EKMAN- 326. Artist, PHOEBE HANSEN THIS IS A GROUPOF FIVE ENTRIES Art Director, Don May Art Director, Ernest R. Roose Advertiser, Esquire Produced by, Keeling & Co., Inc. 327. Art Director, Fred Boulton 321. Artist, FRANK RILEY Produced by, J. Walter Thompson Art Director , Grant F. Shay Company Advertiser, Mills Industries, Inc. Advertiser, Ford Motor Company DESIGN OF COMPLETE ADVERTISEMENT

328. Aitist, PALENSKEYouNG 1:{ 336. Artists, JUDY PESMAN- Art Director, W H. Savin DoN MAY Produced by, Roche, Williams & Cleary Ait Director, Don May Advertiser, Wohl Shoe Co. Produced by, Design Counsel Advertiser, Esquire * 329. Aitist, BoLIN Ait Director, John E. Olson 337. Aitist, BEA JOHNSON Produced by, Leo Burnett Co., Inc. Ait Director, Frances Owen Advertiser, Brown Shoe Company Produced by, Marshall Field & Co. Advertiser, Marshall Field & Company 330. Aitist, BOLIN Art Director, John E. Olson * 338. Aitist, BEA JOHNSON Director, Frances Owen Produced by, Leo Burnett Co., Inc. .tut Produced Marshall Field & Co. Advertiser, Brown Shoe Company by, Advertiser, Marshall Field & Company 331. Artist, RoGER DuvoISIN 339. Artists, H. PEARSON- Ait Director, Scott Runge S. GIVOTOVSKY Produced by, N. W Ayer & Son, Inc. Ait Director, C. Thos. Martin Advertiser, Felt and Tarrant Mfg. Co. Produced by, Stockton, West, Burkhart, Inc. 332. Aitist, JAMES BISHOP Advertiser, The U . S. Shoe Corp . Studio, Whitaker Christenson Studio Art Director, Dan Smith 340. Artists, T. MARTIN AND Produced by, Hart, Schaffner & Marx LONGLEY Advertiser, Hart, Schaffner & Marx Ait Director, C. Thos. Martin Produced by, Stockton, West, 333. Aitist, -JAMES BISHOP Burkhart, Inc. Studio, Whitaker Christenson Studio Advertiser, The Ohio Oil Co . Ait Director, Dan Smith Produced by, Hart, Schaffner & Marx 341. Artists, ALFRED FESTEN- Advertiser, Hart, Schaffner & Marx MEL Doss Art Director, Alfred Festen Produced by, George H. Hartman Co. 334. Aitist, JOHN TEYRAL Advertiser, Sidney Wanzer & Sons Art Director, Michael Sarisky Produced by, McCann-Erickson, Inc. 342. Artist, SuzANNE SIMONS Advertiser, Standard Oil Company Art Director, Frances Owen Produced by, Marshall Field & Co. 335. Aitist, ELMER JACOBS Advertiser, Marshall Field & Company Photographer, Edward Rinker Art Director, George Baier 34,3. Artist, Produced by, J. Walter Thompson Art Director, Frances Owen Company Produced by, Marshall Field & Co. Advertiser, Elgin National Watch Co. Advertiser, Marshall Field & Company

Active Members

HAMILL, CARMEN, Zenith Radio Corporation HoRAN, HARRY 0., Burton Browne, In c. HuREY, Jos EPH, 417 So. Taylor Ave., Oak Park, Ill. JACOBSON, E GBERT G., Container Corporation of America .JENNINGS, MALCOLM A., MacFarland, Aveyard & Co. JENSEN, HAROLD C., Batten, Barton, Durstine & Osborn JOHNSON, EDWARD H. , Color Studio, Chi cago Tribune JOHNSON, GLENN V., Intern ation al Harvester Co . JORDAN, RAY, 125 Ha rbour Terrace KATIEN, R. B., Montgom ery Ward & Compan y KERBY, CLARENCE D., Foot e, Cone & Belding Krns, JOHN H., Needham, Louis & Brorby, Inc . KITTREDGE, WILLIAM A., R. R. Donnell ey & Sons Co. KNER, ALBERT, Container Corporation of America KoEHNKE , GEORGE F., Zen ith Radio Corporation KRAUTER, EDWIN, Commercial Illustrators KuBRICHT , Jos EPH, McCann -Erickson, Inc. LARSON, RoY, R oche, Willi ams & Cleary LEBEAU, CLARENCE, 64 E. Lake St., Chicago LEVE, JEROME B., Schwimm er & Scott LocKwooD, DAVID vV., Foote, Cone & Belding LUND, EDWARD J., Arthur R . Mogge, Inc. LYMAN, GEORGE S., Roche , Willi ams & Cleary MALLORY, G EORGE V., J. Walter Thompson Company MAY, DoN, Esquire, Inc. McCABE, EDWARD J., The L. W. Ramsey Co. McCARTY, CHARLES, J. Walt er Thomp son Compan y McDouGALL, C. H ., Batten , Ba~ton, Durstine & Osborn McENROE, PATRICK, The Advertising Corp. MIDDLETON, R. HUNTER, Ludlow Typograph Co. MrnAJLOV, PAUL A., Modern Beauty Shop Magazine MuNDSTOCK, HAROLD C., Ro che, Williams & Cleary NOVEMBER, MAURICE J. , 4944 N. Albany Ave., Chicago OLSON, JoHN E. , Leo Burnett Co., Inc. PARK, KING, w B B M RASMUSSEN, F. H., Magill-Weinsheimer Co. RAY, BERT, Runkle-Thompson -Kovats, Inc. REYNOLDS, DwIGHT, Henri, Hur st & McDonald Active Members

RICHARDS, PAUL W., Meyercord Corporation RIGOTTI, RoM Z., MacFarland, Aveyard & Co. RuNGE, SCOTT, N . W. Ayer & Son SANDBERG,RoY, Western Advertising Agency SANDERS, KARL, Montgomery Ward & Company SARGENT, CARL T., Kreicker & Meloan SAVIN, WM. H., Roche, Willi ams & Clear y, Inc. SCHIFFER, JosEPH E., Aubrey, Moore & Wallace SCHMID, AL, McCann-Erickson , Inc . SCHROM, ARCHIE M., Harry Atkinson, Inc. ScOTT, WILLIAM C., McCann -Ericks on, Inc. SEKLEMIAN, M., Montgomery Ward & Company SHERRIN, THAD, Cun eo Press, Inc . SHUSTER, WARREN, Wm. Adler & Company SIMPSON, LYMAN M., General Outdoor Advertising Company SMITH, DAN, Poole Brothers, Inc. SMITH, DouGLAS M., The Buchen Comp any SMITH, OREN A., J. Walter Thomp son Compan y SMITH, R. LLOYD, Smith, Benson & McClure, Inc. SNYDER, CLAUDE, Rand-McNally & Co. STRAUB, GEORGE W., Outdoor Advertising, In c. STROBEL, F. MICKEY, Ruthrauff & Ryan, Inc. SULLIVAN, ARTHUR, Charles Daniel Frey Co. TAYLOR, BENJAMIN J., Bozell & Jacobs, Inc. TAYLOR, CLAUDE, JR., Ruthrauff & Ryan, Inc . THALER, ART, Paramount Studios, Hollywood, Calif. THORNTON, FRED, Leo Burnett Co., Inc. UEBEL, ERNEST H., Sears Roebuck & Company VERPLOEGH, HARRY, Frederic Ryder Company WASHBISH, ROBERT, Foote, Cone & Belding WEBER, WILLIAM, Cudahy Packing Co. WELLS, S. A., McCann -Erickson, Inc. WETHERELL, WARREN B., Abbott Kimball Co., Inc. WHITE, KEN, Foote, Cone & Belding WoLFF, MERVIN C., ·2136 Lincoln Park West WooD, JoHN WESLEY, McCann-Erick son, Inc . WOODBURY, EDMUND I., Pearson Hotel, 190 E. Pearson St. ZDENEK, JIM, Swift & Company AssociateMembers:

HARRISON, ROBERT L., Harrison -Patten Studios HAUGE, T. L., Whitaker-Christen son Studios, Inc. JONES, E. WILLIS, 75 E. Wacker Drive, Chicago 1 KuoNI, CHARLES, 810 Tower Court, Chicago, 11 McCRAY, DoN, 43 E. Ohio St., Chicago 11 PooRE, TAYLOR, 333 N. Michigan Ave., Chicago 1 SACHS, F . PETER, Container Corporation of America STRIBLING, JEss H., 140 S. Dearborn St., Chicago 3 STULTS, E. M ., JR., Whitney Beach, Sarasota, Florida WHITAKER, W. F., Whitaker-Christenson Studios, Inc. WINTER, LUMEN MARTIN, Mt. Washington, Cincinnati 30, Ohio

Junior:Members:

DAUGHERTY, HERBERT L., The Buchen Company FISHER, FRED F., Montgomery Ward & Company FLATLEY, ROBERT J., The Buchen Company HANCK, BRANDONA., Rm. 1014, 32 W Randolph St. LIVINGSTONE, FRANK A., Dancer-Fitzgerald-Sample

N._on,.ResidentMembers:

BAHLMAN, ROBERT A., 344 N. Church, Kalamazoo, Mich . . BROWN, CLIFFORD S., 15003 Appoline Ave., Detroit 27, Mich. BuRNS, HowARD 0., Hoffman & York, Milwaukee, Wisc. CLAGUE, ALFRED H ., Batten, Barton, Durstine & Osborn, Minneapolis, Minn. CROLL, GEORGE, Sherman K. Ellis & Co., Inc., New York, N. Y. DAVIS, ORVILLE, Ted Bates, Inc ., New York, N. Y. DENNIS, RAY W., E. F. Schmidt Co., Milwaukee, Wisc. DEUTSCH, CLARENCE, St. Paul White Lead & Oil Co., St. Paul, Minn. DEVILLE, GEORGE L., Howard H. Monk & Associates, Rockford, Ill. FEWSMITH, Jos ., Meldrum & Fewsmith, Cleveland 15, Ohio FROST, GLENN J., MacManus-John & Adams, Inc., Detroit 2, Mich. N.on-ResidentMember s

GEIST, PETER, III , Gardn er Advertising Co., St. Louis, Mo. GoTSCH, CLARENCE M., Howard H. Monk & Associates, Rockford, Ill. HAINLINE, WALLACE, Meredith Publishing Co. , Des Moines, Iowa HART, DRENNAN W ., Keeling & Co ., Inc ., Indianapolis, Ind. HOLCOMB, JOHN J., Ketchum, MacLeod & Grove, Pittsburgh, Penn a. KLAU, HAROLD, Scott-Telander Agency, Milwaukee 3, Wi sc. LAMBERT, HARRY F ., D'Arcy Advertising Co ., St. Louis, Mo . LARSEN, BEN, McC ann-Eri ckson, Inc., Minneapoli s, Minn . L~THERS, FRANK R ., Arthur Towell, Inc., Madison, Wisc. LUNDQUIST, EINAR C ., Howard H. Monk & Associates, Rockford, Ill. MALMQUIST, HAL, Hal Malmquist, Inc., Cleveland, Ohio McMAHON, FRANK B., D'Arcy Advertising Co., St. Louis 3, Mo . OSBORN, S. A., Economic s Laboratory, St. Paul, Minn . · PLATE, ALFRED F., The Fred M . Randall Co., Detroit 26, Mich . ROMAN, PAUL, Jos. Katz Co ., New York 22, N. Y. RoosE, ERNEST R ., Keeling & Co ., Inc ., Indian apolis, Ind. RusTAD, ROLAND, McCann -Erickson, Inc., Minneapolis, Minn. SCHNEIDER, WILLIAM, Knox-Reeves Advertising, Inc ., Minneapolis, Minn . SEELEN, MARK, Outdoor Advertising, Inc ., New York, N. Y. SHIRE, FRANKLYNE ., Kalamazoo Vegetable Parchment Co., Kalamazoo, Mich. SMART, WILBUR, D'Arcy Advertising Co., St. Louis, Mo. VIZENTS, NORMAN, Raphael G . Wolff, Inc., Hollywood, Calif. WEDEREIT, GENE, Tube Turns, Inc., Louisville 1, Ky. WooTTEN , E. W. RECTOR, Fitz gerald Advertising Agency, New O~leans, La. ZIESMER, THEDOR, Lake Pointe Ave., Grosse Pointe Pk., Mich. ZUBER, EuGENE M., Nation al Outdoor Adv. Bureau, New York, N. Y.