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Artists Have Become a Definite Part of Our Industry, They Stimulate Sales and the Manufacturing of Products Which Might Otherwise Never Be Produced

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Artists Have Become a Definite Part of Our Industry, They Stimulate Sales and the Manufacturing of Products Which Might Otherwise Never Be Produced 1945 EXHIBITION ADVERTISING Art Witha Purpose I Art which has nothing to say cannot be great art. The art presented in this exhibition has much to say. This is no inarticulate art. The primary function of advertising art is to move people, make them do things, buy things, and believe in the message presented. Art with such a purpose could never be uninteresting. The art presented in this exhibition has already been seen in printed form by millions. These millions have cast their ballots in favor of this art into the cash registers of our business world. Artists have become a definite part of our industry, they stimulate sales and the manufacturing of products which might otherwise never be produced . The artists today are playing a key part in the task of keeping alive the reputations of manufacturers and their products which might otherwise have been lost during the war. Advertising art in the post war era will carry the new load of making even greater sales and the marketing of new products, creating more jobs and a greater prosperity. The part of the artist in our economic life has never been measured and seldom mentioned because we take it for granted that art moves people. From the earliest religious paintings to today's blood bank posters artists have produced Art with a Purpose. HAROLD C. JENSEN, Pres. A Noteof Appreciation The .ARTDIRECTORS CLUB OF CmcAGOtakes this opportunity to thank the Artists, Art Directors, Advertising Agencies and the Advertisers who have made this exhibit possible. We also wish to thank The Art Institute of Chicago and its directors for their continued hospitality, and interest in this exhibition. We wish to extend welcome and our appreciation this year to the many galleries who will exhibit our show for the first time. -./:t: THE WALKER ART CENTER,MINNEAPOLIS -./:t: THE CHARLES A. WUSTOM MUSEUM, RACINE, WIS. -./:t: LAYTON ART GALLERY, MILWAUKEE, WIS. -./:t: THE .TOLEDO MUSEUM OF ART-TOLEDO, OHIO -./:t: WILLIAM ROCKHILL NELSO,N GALLERY OF ART, KANSAS CITY, MO. ATKINS MUSEUM OF FINE ARTS, KANSAS CITY, MO. The Art Directors Club of Chicago wishes to pay tribute also to these suppliers who have helped make this book and this exhibit possible. Cover design by Peter Koch, Bielefeld Studios, plates by Faithorn, typography, Monsen-Chicago, printing, All?in 0. Hom. · Other material for the exhibit prepared by-J . M. Bundscho, typographers, PhotoPress, Excello Press, Collins Miller & Hutchings, Lake Shore Engraving .. and thanks to Frank Lewis Studios-our exhibition headquarters. Juryof Award / MASS MAGAZINES, SIDNEY A. WELLS, A.D., McCann -Erickson, Inc. Drawings EARL GRoss, Artist MAURICE H. NEEDHAM, Pres., Needham, Louis & Brorby MASS MAGAZINES, WILLIAM SAVIN, A.D ., Photographs Roche , Williams & Cl eary, Inc ." A. GEORGE MILLER, Photographer JAMES AUBREY, President, Aubrey, Moore & Wallace TRADE MAGAZINES GLENN JOHNSON, A.p., Business Papers Intern ation al Harvester Company DoN McCRAY, Artist · J . M. RODGER, V.P., McGraw -Hill Publishing Co., Inc . DIRECT MAIL AND CATALOGS M. SEKLEMIAN, A.D., Montgomery Ward & Company MARTIN JOHNSON, Artist EGBERT G . JACOBSON, Container Corporation of America NEWSPAPERS REILLY Brno, A.D., Mandel Brothers HOWARD GUERNSEY, Artist JEROME BYRNES, Chicago Tribune POSTERS GEORGE STRAUB, G.0.A. HAROLD EvEs, Outdoor Advertising Assn . HADDON SuNDBLOM, Artist DESIGN OF COMPLETE JOHN E. OLSON, A.D., ADVERTISEMENT Leo Burnett Company, Inc . E. G. JOHNSON, Treas., J. M. Bundscho, Inc. E. WILLIS JONES, Artist VICTORY ART A. 0 . GARSON, A.D., Armour & Company CoL . CHESTER FoRDNEY, U .S.M.C. CoL. THOMAS DEMINT , U.S .A. LT. 0. w . FIFER, U.S.N . STANLEY EKMAN, Artist ExhibitionCommittee Chairman KEN WHITE, Foote, Cone & Belding !mies HAROLD C . JENSEN, Batten, Barton , Durstine & Osborn, Inc . Exhibits DoN McCRAY Dinner WILLIAM SAVIN, Roche, Williams & Cleary Treasurer WILLIAM ScoTT , McCann, Erickson, Inc . Secretary DOUGLAS SMITH, The Buchen Company Awards MASS MAGAZINES MEDAL AWARD 11/utfrations Artist, Stevan Dohanos; Art Director., Paul Smith Agency, D'Arcy Advertising Co.; Advertiser, The Coca Cola Company MERIT AWARDS Artist, William Griffith; Art Director, L. R. Ingwersen Agency, J. Walter Thompson Company Advertiser, Kraft Cheese Company ' Artist, Robert Riggs; Art Director, Scott Runge Agency, N . W. Ayer & Son, Inc.; Advertiser, Felt & Tarrant Mfg. Co. Artist, Serge Sovdeikine; Art Director, Walter Reinsel Agency, N. W. Ayer & Son, Inc.; Advertiser, Farnsworth Television & Radio Corp. MASS MAGAZINES MEDAL AWARD Photography Photographer , Ben Rose; Art Director, Scott Runge Agency, N. W. Ayer & Son, Inc.; Advertiser, Felt & Tarrant Mfg. Co. MERIT AWARDS Photographer, H. I. Williams; Art Director, John E. Olson Agency, Leo Burnett Company, Inc.; Advertiser, Ameri­ can Meat Institute Photographer, Sarra, Inc.; Art Director, W. W. Johnston Agency, Young & Rubicam, Inc.; Advertiser, Pullman Company Photographer, Pennebaker and Ryan; Art Director, John H. Kies Agency, Needham, Louis & Brorby, Inc. Advertiser, State Farm Insurance Companies Awards BUSINESS PAPERS MEDAL AWARD Artist, Joe Feher; Art Director, Joe Feher Produced by Collins, Miller & Hutchings Advertiser, Collins, Miller & Hutchings MERIT AWARDS Photographer, Lejaren a'Hiller; Art Director, William D. Crooks Studio, Underwood & Underwood; Advertiser, Eli Lilly & Co. Artist, Ralph Weir; Art Director, Ralph Weir Studio, Ralph Weir & Associates; Advertiser, Leich Sales Corp. Artist, Steven Skibo; Art Director, Clarence N . Johnson Agency, Reincke-Ellis-Younggreen & Finn • Advertiser, Cooperative Wire Rope Manufacturers NEWSPAPERS MEDAL AWARD llluatration Artist, Marge Steinhardt ; Art Director , Reilly Bird Produced by: Mandel Brothers; Advertiser, Mandel Brothers .Artist, Dora De Vries; Art Director, Frances Owen Produced by: Marshall Field & Company Advertiser, Marshall Field & Company Artists, Ethel Frost-Dorothy P. Christy Art Director, Franc;:es Owen Produced by: Marshall Field & Co.; Advertiser, Marshall Field & Co. Artist, Fred Steffen; Art Director, Jerome B. Leve Agency, Schwimmer & Scott; Advertiser, Rudolph Wur­ litzer Co. Awards NEWSPAPERS MEDAL AWARD Photography Photographer, Arthur Dailey; Studio, Kaufman & Fabry Art Director, M. Seklemian; Produced by: Montgomery Ward & Company Advertiser, Community and War Fund of Chicago Photographer, Harry Watts Studio; Art Director, W. W. Johnston Agency, Young & Rubicam; Advertiser, John F. Jelke POSTERS MEDAL AWARD Artist, H. Sundblom; Art Director, Harry Lambert Agency, D'Arcy Advertising Company; Advertiser, The Coca-Cola Company MERIT AWARD Artist, Frank Lewis, Inc.; Art Director, William J. Sanning Produced by, Kroger Adv. & Display Dept. Advertiser, Kroger Grocery & Baking Company Artist, Lyman Simpson; Art Director, Jos. Benge Agency, Maxon, Inc.; Advertiser, Heinz Company Artist, Paul Wehr; Art Director, Fred Boulton Agency, J. Walter Thompson Company; Advertiser, Ford Motor Company DIRECT MAIL CATALOGS MEDAL AWARD Artist, Howard A. Guernsey; Art Director, Howard A. Guernsey Produced bv: Whitaker Christen sen Studios Advertiser, Transcontinental & Western Air Inc. MERIT AWARDS Artist, Dorothy P. Christy; Art Director, Frances Owen Produced by: Marshall Field & Company Advertiser, Marshall Field & Company Awards DIRECT MAIL CATALOGS MERIT AWARDS (con'I) Artist, Taylor Poore; Art Director, W. A. Kittredge Produced by: R. R. Donnelley & Sons Co. Advertiser, United States Gypsum Company Artist, Dan Smith; Art Director, Dan Smith Produced by: Poole Bros. Inc.; Advertiser, Graphic Arts Clinic and Merchandisers' Club of St. Joseph Valley VICTORY ART MEDAL AWARD Artist, Haddon Sundblom; Art Director, Fred Boulton Agency, J. Walter Thompson Company Advertiser, Swift & Company MERIT AWARDS Artist, Stan Ekman; Art Director, Advertiser, U. S. Army-6th Service Command Artist, Ruth Conerly Smith; Art Director, Frances Owen Produced by, Marshall Field & Company Advertiser, Marshall Field & Company Artist, Stevan Dohanos; Art Director, Scott Runge Agency, N . W. Ayer & Son; Advertiser, Caterpillar Tractor Co. DESIGN OF COMPLETE MEDAL AWARD ADVERTISEMENT Artist, Bea Johnson; Art Director, Frances Owen Advertiser, Marshall Field & Company MERIT AWARDS Artist, Bolin; Art Director, John E. Olson Agency, Leo Burnett Company, Inc.; Advertiser, Brown Shoe Company Artists, Judy Pesman-Don May; Art Director, Don May Produced by: Design Counsel; Advertiser, Esquire Artist, Stan Ekman; Art Director, Ernest R. Roose Produced by: Keeling & Co. Inc.; Advertiser, Exhibition * MEDAL AWARDS * MERIT AWARDS MASS MAGAZINES, Drawings l. Artist, FRANCIS CHASE 7. Artist, PAuL WEHR Art Director, Fred Boulton Art Director, Fred Boulton Produced by, J. Walter Thompson Produced by, J. Walter Thompson Company Company Advertiser, Swift & Company Advertiser, Ford Motor Company 8. Artist, BORIS ARTZYBASHEFF 2. Artist, BoB SKEMP Art Director, Fred Boulton Art Director, Fred Boulton Produced by, J. Walter Thompson Produced by, J. Walter Thompson Company Company Advertiser, The Parker Pen Company Advertiser, Swift & Company * 9. Artist, WILLIAM GRIFFITH 3. Artist, JAMES SESSIONS Art Director, L. R. Ingwersen Art Director, Charles McCarty­ Produced by, J. Walter Thompson Fred Boulton Company Produced by, J. Walter Thompson Advertiser, Kraft Cheese Company Company Advertiser, Borg-Warner Corporation IO. Artist, BIELEFELD STUDIOS Art Director, John E. Olson 4. Artist, DoN MILLS Produced by, Leo Burnett Company, Art Director, Fred Boulton Inc. Produced by, J. Walter Thompson Advertiser, A. B. Dick
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