The New Food Experience
THE NEW FOOD EXPERIENCE dear reader, It is hardly news anymore that gastronomy in shopping centers is becoming increasingly important. Today, it is vitally important to develop individual concepts for each location. Food court or outdoor gastronomy? Fast food or casual dining? There is no one-size-fi ts-all answer to these questions if we want to meet the needs of our customers. After all, our customers want more than just to eat and drink. They want to eat healthy, top-quality food; be offered a wide range of options while they are being entertained; and share an experience or simply enjoy the ambience. klaus Striebich Managing Director Leasing ECE We at ECE meet these rising expectations with a holistic approach. A gastronomy team consisting of leasing, archi- tecture, and technology experts already supports potential their requirements and further improve our offer. Bringing the tenants during their planning phases and settles questions internationally renowned gastronomy expert Jonathan Doughty regarding the respective location, structural aspects, or tech- on board as ECE’s Global Head of Food Service further empha- nical challenges. For this process, we always try to see the sizes the position that gastronomy needs to hold, from ECE’s situation from the gastronomers’ perspective to understand perspective, in shopping centers today and in the future. 4 | 2017 ACROSS 1 ECE GASTRONOMY SPECIAL “foodtopia”: a neW approaCh to eMotion, exCiteMent, entertainMent renowned gastronomy expert Jonathan doughty has been global head of foodservice GastronoMy in shoppinG Centers at eCe since July 1, 2017. so far, he has devoted himself to implementing the “3 e’s.” AbOut jOnAthAn dOughty Jonathan Doughty made a name for himself as founder and global managing director of Coverpoint Foodservice Consultants in Great Britain in 1993.
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