South Australian Parks Visitation Survey Report 2020
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DEPARTMENT OF ENVIRONMENT AND WATER 2020 SOUTH AUSTRALIAN PARKS VISITATION SURVEY REPORT AUGUST 2020 I REF 11642 CONTENTS RESEARCH METHODOLGY 3 APPENDIX 1: RESPONDENT PROFILE 61 KEY INSIGHTS 4 APPENDIX 2: ADDITIONAL COMMENTS 67 ANALYSIS 23 APPENDIX 3: GUIDE TO READING THE REPORT 75 • Overall Park Visitation 24 APPENDIX 4: SAMPLING TOLERANCE 77 • Park Visitation by residents of each NRM region 33 APPENDIX 5: SURVEY TOOL 79 • Values of parks 43 • Marine parks 45 • Activities and experiences 51 • Health and wellbeing 53 • Respondents location 59 DEWNR | AUGUST 2020 2 METHODOLOGY This research was conducted by McGregor Tan from Friday 19th June to Tuesday 7th June 2020. The objectives of the research were Market research has been A sample of 1054 from 196 Over the past 40 years, McGregor to measure South Australians: conducted in accordance with postcode across all SA NRM Tan has grown to be one of the • current perceptions about their ISO 20252. regions were surveyed. largest independent market and health social research companies in The survey was conducted online Data was weighted by age group Australia. • their overall level of satisfaction via invitation and CATI. and gender by benchmarks We have achieved this through the with their life Participants were provided with derived from the 2016 Census vision of our researchers which is • the number of times they have at least 3 reminders to figures. underpinned by a strong company visited National Parks, encourage and provide ethos respecting tradition while Conservation and Recreational opportunity for participation. This survey was distributed driving innovation and new Parks over the last twelve months through McGregor Tan’s online technologies. • which parks they have visited Where possible results have panel. been compared against the June • the value they place on parks, and 2018 and June 2019 results. • their familiarity with, and attitudes towards marine parks DEWNR | AUGUST 2020 3 KEY INSIGHTS OVERALL VISITATION AND TOP 10 PARKS VISITED BY SOUTH AUSTRALIANS 83% from 75% in 2019 visited a state managed park DEWNR | AUGUST 2020 5 14. Park NRM Region 13. Since June last year, have you visited a state-managed park? All respondents (n=1054) OVERALL VISITATION OF PARKS IN SOUTH AUSTRALIA (cont.) Park 2018/19 2019/20 Park 2018/19 2019/20 Park 2018/19 2019/20 Belair 25% 30% Flinders Ranges 2% 3% Franklin Habor 1% 1% Cleland 23% 27% Innes 4% 3% Guichen Bay 0% 1% Morialta 17% 22% Monarto 2% 3% Horsnell Gully 0% 1% Marino to Hallett Cove 13% 14% Port Gawler (International Bird Sanctuary) 1% 3% Kellidie Bay 1% 1% Brownhill Creek 11% 13% Canunda 1% 2% Kelly Hill 0% 1% Granite Island 15% 12% Flinders Chase 1% 2% Little Dip 1% 1% Onkaparinga River 8% 12% Gawler Ranges 1% 2% Nepean Bay 0% 1% Anstey Hill 9% 11% Great Australian Bight Marine 1% 2% Neptune Islands 0% 1% Deep Creek 6% 10% Mount Remarkable 1% 2% Ngarkat 1% 1% Black Hill 5% 9% Naracoorte Caves 1% 2% Nullabor 1% 1% Para Wirra 4% 8% Piccaninnie Ponds 2% 2% Parndana 0% 1% Cobbler Creek 6% 7% Aldinga Scrub 0% 1% Pelican Lagoon 0% 1% Torrens Island (Adelaide Dolphin Sanctuary) 6% 7% Cape Bouguer 0% 1% Point Labatt 1% 1% Coffin Bay 3% 5% Cape Gantheaume 1% 1% Seal Bay 0% 1% Coorong (NP) 3% 5% Clinton 0% 1% Sturt Gorge 0% 1% Murray River 4% 5% Cox Scrub 0% 1% Swan Reach 1% 1% O'Halloran Hill 4% 5% Currency Creek 2% 1% Telowie Gorge 1% 1% Lincoln 2% 4% Finniss 1% 1% Vivonne Bay 1% 1% Beachport 3% 3% Fowlers Bay 0% 1% Yellabinna 1% 1% DEWNR | AUGUST 2020 6 14. Parks Visited, All respondents (n=1054) OVERALL VISITATION BY ALL RESPONDENTS South Australian Adelaide & Mt Lofty Kangaroo South Eyre Northern Alinytjara South Australian Murray-Darling Ranges Island East Peninsula & Yorke Wilurra Arid Lands Basin Great Australian Bight Belair Murray River Flinders Chase Beachport Coffin Bay Canunda Flinders Ranges Marine Cleland Coorong Seal Bay Lincoln Piccaninnie Ponds Nullarbor Gawler Ranges Morialta Monarto Cape Gantheaume Kellidie Bay Naracoorte Caves Yellabinna Marino to Hallett Cove Ngarkat Vivonne Bay Fowlers Bay Little Dip Brownhill Creek Currency Creek Parndana Franklin Harbor Guichen Bay Onkaparinga River Finniss Kelly Hill Neptune Island Granite Island Swan Reach Pelican Lagoon Point Labatt Anstey Hill Cox Scrub Nepean Bay Deep Creek Cape Bouguer Black Hill Para Wirra Cobbler Creek Torrens Island O'Hallaron Hill Port Gawler DEWNR | AUGUST 2020 7 14. Parks Visited, All respondents (n=1054) OVERALL PARK VISITATION x NRM REGION 59% from 56% in 2019 Visited a National, Conservation or Recreation Park in the Adelaide & Mt Lofty Ranges NRM Region. DEWNR | AUGUST 2020 8 14. Park NRM Region, All respondents (n=1054) OVERALL VISITATION – FREQUENCY OF VISITING PARKS 6.0 visits Average median in last 12 months from 4.0 visits in 2019 1 to 3 visits 30% from 41% 4 to 11 visits 42% from 43% 12 or more visits 28% from 16% DEWNR | AUGUST 2020 9 15. Number of visits in last 12 months, (Median Average) BASE: Visited a park (n=880) OVERALL VISITATION – FREQUENCY OF VISITING PARKS (cont.) Park visitation x Health Park visitation x Income 1 to 3 visits 4 to 11 visits 12 or more visits 1 to 3 visits 4 to 11 visits 12 or more visits 55% 48% 46% 45% 43% 43% 44% 44% 40% 45% 42% 43% 39% 38% 36% 38% 35% 38% 34% 33% 32% 30% 31% 31% 33% 32% 31% 30% 30% 30% 25% 28% 26% 26% 25% 22% 25% 20% 16% 22% 18% 10% Poor Fair heath Good health Very good Excellent Under $20,000- $40,000- $60,000- $80,000- $100,000- $140,000- $180,000+ pa Refused health $20,000 pa 39,999 pa 59,999 pa 79,999 pa 99,999 pa $139,999 pa $179,999 pa Park visitation x Household 1 to 3 visits 4 to 11 visits 12 or more visits 49% 45% 41% 42% 41% 38%38% 36% 42% 39% 31% 31% 30% 24% 28% 28% 27% 28% 20% 22% 20% Single Young Young Middle Mature Mature Other People Couple family Family Family Couple or single DEWNR | AUGUST 2020 10 15. Number of visits in last 12 months, (Median Average) BASE: Visited a park (n=880) LEVEL OF AGREEMENT Jul.18 Jun.19 Jul.20 3.7 (65%, agreed) I did not have time to visit Parks in my 3.5 3.7 (68%, agreed) region as often as I would like 3.5 (61%, agreed) ‘I do not have time to visit 2.6 (22%, agreed) Parks in my region’ The cost of entry limited the number 2.6 (26%, agreed) of visits I made to Parks from 3.7 in 2019 2.5 (24%, agreed) 2.6 (23%, agreed) Not knowing what facilities are available at 2.6 (26%, agreed) Parks limited the number of visits I made 2.4 (17%, agreed) 2.4 (21%, agreed) Not knowing what I could do at 2.5 (22%, agreed) Parks limited the number of visits I made 2.3 (15%, agreed) 61% 2.4 (21%, agreed) Transport options limited the number 2.5 (21%, agreed) are time poor of visits I made to Parks 2.3 (18%, agreed) main factor for not visiting parks 1.8 (7%, agreed) (23% strongly agreed) I did not visit Parks sometimes 1.9 (7%, agreed) because I did not feel safe 1.7 (6%, agreed) RATING LEVEL: Extremely High: 4.5 and above High: 4.0 – 4.4 Moderate: 3.5 – 3.9 Mixed: 2.5 – 3.4 Low: 2.4 and below DEWNR | AUGUST 2020 11 18. How much do you agree with the following statements about reasons which may have limited how much you visited parks in your region in the last 12 months? (Please select one response per statement) BASE: All respondents (n=1054) PARK VISITATION BY NRM REGION Top 4 state managed parks visited for each region Adelaide & South Australian Eyre Peninsula South East Northern South Australian Alinytjara Kangaroo Island Mt Lofty Ranges Murray-Darling (87%) (80%) & Yorke Arid Lands Wilurara (100%) (83%) Basin (74%) (73%) (100%) (89%) 759 respondents 77 respondents 62 respondents 61 respondents 46 respondents 17 respondents 12 respondents 19 respondents Great Flinders Flinders Belair Murray River Coffin Bay Beachport Innes Australian Ranges Chase (41%) (61%) (70%) (45%) Bight Marine (35%) (66%) (84%) (90%) Vulkathunha- Mount Cleland Coorong Lincoln Canunda Gammon Nullarbor Vivonne Bay Remarkable (38%) (66%) (31%) Ranges (70%) (47%) (34%) (90%) (8%) The Piccaninnie Telowie Morialta Monarto Kellidie Bay Dutchmans Fowlers Bay Seal Bay Ponds Gorge (31%) Stern (69%) (34%) (21%) (30%) (26%) (59%) (4%) Great Marino to Currency Naracoorte Simpson Cape Australian Mount Brown Yellabinna Hallett Cove Creek Caves Desert Gantheaume Bight Marine (8%) (20%) (18%) (29%) (4%) (58%) (67%) (16%) Note: Only parks visited within relevant region have been noted above DEWNR | AUGUST 2020 12 5-12 Since June last year, have you visited any of the following National Parks, Conservation Parks and Recreation Parks? 13. Since June last year, have you visited a state-managed park? All respondents (n=1054) VALUE OF PARKS 54% from 53% in 2019 Parks provide protection for native plants and animals or cultural heritage 44% from 46% in 2019 Parks provide community spaces for recreation, enjoyment and health 2% from 1% in 2019 Parks are not important to me DEWNR | AUGUST 2020 13 16. Which of the following statements most closely reflects the values you have for parks? Single response, All respondents (n= 1054) VALUES OF PARKS (cont.) Value of Parks x Age 61% Value of Parks x Household 59% 57% 57% 52% 50% 50% 62% 62% 47% 47% 50% 59% 56% 43% 53% 52% 53% 39% 40% 47% 48% 37% 45% 43% 39% 36% 29% 10% 3% 0% 2% 0% 1% 0% 2% 0% 2% 1% 0% 0% 2%1% 1%0% 0%0% 2%0% 2%0% 1%0% 0% 18-24 25-34 35-44 45-54 55-64 65-74 75 plus Single Young Young Middle Mature Mature couple Other people couple family family family or single Value of Parks x Income Value of Parks x Gender 62% 55% 58% 58% 55% 54% 52% 53% 52% 52% 51% 46% 48% 46% 46% 42% 42% 43% 43% 42% 39% 38% 6% 5% 1%1% 1% 2% 3% 3% 0% Under $20,000- $40,000- $60,000- $80,000- $100,000- $140,000- $180,000+ pa Refused Male Female $20,000 pa 39,999 pa 59,999 pa 79,999 pa 99,999 pa $139,999 pa $179,999 pa Legend: DEWNR | AUGUST 2020 14 16.