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Steps Globalization Issue 6 Jan. 2011 海外版 Brands of Angel Yeast and Ingredients: Main Products Baking Yeasts Bread Improvers Steps Bread & Cake Premix Towards Alum-Free Baking Powder Custard Powder, Tartar Powder Globalization 迈向国际 俞总专访 Exhibitions 2011 2011安琪参加的展会 Angel Cup Chinese Fermented dimsum Competition 中华发酵面食大赛专题 The International Seasoning Ingredients Technology Forum 国际调味品新配料技术论坛 New Product:Medium yeast extract 新产品推荐:培养基酵母浸出物 en.angelyeast.com www.angelyeast.com e-mail:[email protected] 目录 Contents New Year’s Greeting New Year’s Greeting------------------------------------------ 2 See You in Exhibitions 2011 Dear fellows and partners excellent performance, It’s time to ring out of 2010, and in the year 2011. On the ensure angel yeast --------------------------- 3-4 Exhibition Country City Time Foreword:Steps Towards Globalization behalf of board of directors and management of Angel, I shall sent sustainable development. 安琪迈向国际 俞总接受亚太食品杂志专访 Gulf Food Exhibition U.A.E Dubai Feb.27-Mar.01 our sincere greeting & blessing to every one worked in Angel In a new year, VIV-Asia Thailand Bangkok Mar.16-18 DJAZAGRO 2011 Algeria Algiers Apr.11-14 Yeast and their families for a new year. seeking customer’s value Company News 公司新闻-------------------------------------- 5-8 Vita Foods Swiss Geneva May.10-12 In 2010, Angel group reached the all goals and raise a new shall be carry out further. Egyptian employees training in Angel headquarters IFT 2011 U.S.A New Orleans Jun.12-14 Focused on customer Fuel Ethanol Expo U.S.A Indianapolis Jun.27-30 埃及新员工赴中国接受培训 high in business records: marketing extension, development FIA 2011 Philippines Manila Jul.06-08 Angel's Thailand animal nutrition clients visiting Angel promotion, ensuring profits. I shall present my personal thanks attention, understand and Fipan Brazil Brazil San Paolo Jul.20-23 泰国动物营养客户访问安琪 and my congratulation to Angel fellows. meet the demand of ANUGA Germany Cologne Oct.08-12 Angel Yeast Extract passed a Europen company audition Angel got a rich harvest on new business development.Like a client, evaluate clients CPHI-Europe Germany Frankfurt Oct.15-27 伊犁抽提物通过欧洲某大公司审核 FiE France Paris Nov.29-Dec.01 scientificly. Both created Angel interviewed by Central Asia journalists new extension work in Chongzuo, Gaungxi; Bioindustry park, and 中亚新闻记者团采访安琪 in Hongyu. Joint venture in Yilite sugar plant. for clients and Angel Angel attended “Food Ingredients Asia" (FIA) in Indonesia Globalization enforced further. Some new companies set up Yeast. 安琪参展亚洲食品配料展(FIA) in HK, and Egypt. And global marketing extended rapidly. Angel We are going to Technical presentation in Taiwan enforce our innovation 台湾举行安琪酵母技术讲习 service spread in many countries , Angel attended over 20 int’l Angel attended FHC Exhibition with backaldrin in Shanghai Exhibitions worldwide. ability. Speeding up new 安琪焙考林联手参加上海FHC展会 A harvest got in R & D and innovation in 2010. A lots new product R&D and Angel hold The International Seasoning Ingredients Technology Forum and reformed product lunched into market. Many national & reforming product. Promoting application & promotion ability, 安琪承办国际调味品新技术论坛 provincial prizes awarded. reform & improve our management, build up an sustainable A Angel Yeast Cup fermentation food competition hold by development. Marketing Activities 市场活动----------------------------------- 9-11 We shall going on fight against waste, insist saving Angel Yesst Cup China's Fermented Dimsum Contest in Shanghai Angel Yeast. Angel marks influence power as an industry leading 首届安琪酵母杯中华发酵面食大赛决赛在上海举行 role enforced both on marketing and industry. campaign. Any value action on sources, labours encouraged. All Cover picture: Algeria transportation advertisement 2010 Chinese Fermented Dimsum Competition held successfully Looking back, we are proud of our achievement. Looking waste shall be turned into clients value, and angel profit. 2010年台湾中华发酵面食创意大赛成功举办 forward, we full of confidence. Angel yeast shall be an Employee oriented shall be carrying on continuously. Angel international & professional yeast company fully in 12th 5 year supply the space for all staff, stall shall create for Angel. Company Quality Management------------------------------------------12-13 plan. Angel core business revenue annually shall obtain 5 billions shall supply space for staff growth and satisfied payment for staff 质量管理：确保产品安全，追求客户价值 in coming 5 years. working efficiency and dignity. Next year is the first year of 12th 5 year plan. Both challenge Seeking satisfaction never be content. Let’s march to the E-commerce and Network Platform --------------------------14-15 & opportunity we are facing. year 2011 and 12th 5 year plan, take a new leap for angel yeast. CRM– the closing tie between clients and Angel Yeast Angel shall overcome all difficulty, march on 12th 5 year Finally, best wishes for Angel fellows and your family in a Issue 6 Jan.2011 CRM-安琪酵母和客户紧密联系的纽带 海外版 new year. Angel's English websites plan, achieve a new leap. 公司网络宣传平台的介绍 We shall distinct development goals in 12the 5 year plan. Published by: Detailed methods, enforcing management. Building up a Angel Yeast Co., Ltd Introduction to New Products 新产品推介 ---------------------16-18 foundation for 5 billion income annually. We shall promote Chairman of the Board: Yu Xuefeng 168 Cheng Dong Avenue Yichang, Hubei, China Yeast Extract - KA Series Yeast Extract – High Nucleotide Acid Tel: +86-717-6369 520 New Baking Ingredients Fax: +86-717-6370 680 Fm818 Medium Yeast Extract E-mail: [email protected] Super Alcohol Active Dry Yeast [email protected] [email protected] Bread Recipes 面包配方专辑----------------------------------- 19-24 Http://en.angelyeast.com http://health.angelyeast.com Product Catalogs, Promotional Items Directory产品目录、宣传促销品目录- 25 Chief Editor: Mark Yu Excellent Chinese Supplier Recommended BAOLINGBAO BIOLOGY Executive Editors: Quentin Liu, Jonathan Xu CO.,LTD 保龄宝生物股份有限公司---------------------------- 25 Artistic Design: Jonathan Xu 1-2 Angel's Herald 4. What is the company’s expansion plans? 培育烘焙市场。 The company will base itself upon the home market first, since China is one of the globe’s largest economies. The 为适应这种趋势，我们在产品开发上严格遵循“天然、营养、 domestic market was, and will still be our marketing focus in 健康”的理念，在此基础上我们将开发更多的适应市场需求的产 future. 品，比如我们一直强调在亚洲市场推广健康面包，提供与此理念配 Steps Towards Globalization Additionally, we will further develop our presence in the 套的烘焙食品原料，最近我们还适应了家庭烘焙的需求，开发出很 international market. Currently, our products are exported to more 多家用的烘焙产品如蛋糕预拌粉、面包预拌粉等等。 than 120 countries and regions via sales agents established in all 四、安琪关于以下方面的市场展望及扩张计划是什么： 迈向全球化 continents. We still have a long way to go in global marketing, a 首先我们是立足中国市场，因为中国是全球最大的经济体之 huge yeast market overseas for us to explore. 一，这在过去是我们的重点，今后仍然是我们的重心所在。 Our marketing plans shall correspond with the globalisation 其次，是对于国际市场的拓展，目前我们已经出口120多个国 trend gradually. Not only in terms of sales network, but more 俞总接受亚太食品杂志专访，谈安琪的发展规划 家和地区，在全球各大洲都有我们的产品销售或代理，但我们觉得 importantly, the company shall meet the conditions for total 还做的不够，我们面临着巨大的有待开发的国际市场。 internationalisation development, including R&D, management, An Exclusive Interview with Chairman Yu by 再次，我们要逐步适应国际化的要求，这不仅是销售网络的问 production and marketing. At present, construction of the yeast Asia-Pacific Food Industry, Regarding Angel's 题，更多的是安琪公司整体国际化发展的需要，从研发、管理、生 Development plant in Egypt is most important for Angel Yeast. The Egypt project shall be a key milestone for us in achieving the goal as an 产和营销都必需适应这种需要，而当前我们最重要的是做好埃及公 international, professional yeast company. 司的建设，这将是安琪实现“国际化、专业化”酵母公司目标的重 A first overseas plant and a drive to stay current 要里程碑。 with trends. Angel Yeast shares more on its plans. 5. What are the current challenges facing the company? 五、安琪酵母当前面临的主要挑战有哪些？ 1.What makes the company stand out from other The challenges are mainly in three areas. Firstly, the growing 安琪酵母当前面临的主要挑战主要来自三个方面： competitors? cost for raw materials and energy. It is well known that yeast 一是原料、能源成本上升的挑战。众所周知，随着全球酵母产 The company’s growth is fuelled largely by three aspects. production costs increased sharply due to the global yeast 能的扩大和能源资源的减少，这两方面的成本大幅度上升。 Firstly, the rapid growth of the Chinese economy and a good 一、什么使安琪酵母从其他竞争对手中脱颖而出？ capacity expansion and reduction of energy resources. 二是以及人民币升值带来的压力。 Secondly, the company is facing pressure from the increased domestic environment for enterprise development helps to drive 安琪酵母的成长主要是得益于三个方面，首先是得益于中国经 三是国际化运作的能力。安琪酵母的产品和服务覆盖了全球五 valuation of the RMB currency. the company forward. 济的快速增长，和中国良好的企业发展环境，这个是前提也是基 大洲120多个国家和地区，尤其是首个海外工厂的建设，这些对安 Secondly, the company directs a great deal of attention Lastly, we are faced with challenges in coping with the first 础。 琪酵母国际化运作能力提出了新的课题。 towards technological progress. As a result, a large number of overseas yeast plant construction in Egypt, and our global 其次，是安琪酵母一直高度重视技术进步，积累了一大批很有 六、安琪如何应付这些挑战？ highly competitive products are developed, such as sugar-tolerant operations, as these are new areas for us. 竞争力的产品。比如我们目前在全球市场十分畅销的耐高糖酵母、 对于所面临的挑战，我们有充分的认识，在多个方面做好了准 instant dry yeast, super alcohol active dry yeast, selenium yeast 超级酿酒酵母、酵母硒2000、酵母葡聚糖等产品，这些产品从技术 备。 2000, and yeast glucan. 6. What are the company’s plans to cope with this? 上来说都是领先的，是非常有竞争力的。 一是进一步通过多种途 Finally, our marketing activities are centred on market We have realised and understood the situation, and so 径，扩大品牌的影响力，加 orientation and profit seeking for customers, which are also core 再次，是贯穿于市场、根植于全体安琪员工的“以市场为中 preparations have been made to meet those challenges. values of the employees. 心”、“追求顾客价值”的理念。我们所有的部门、所有员工都是
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