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From the President's Desk from the Editor Florence W

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From the President's Desk from the Editor Florence W Division 46 Media Psycholoqy A Division of the American Psychological Association Winter 1993 From The President's Desk From the Editor Florence W. Kaslow, Ph.D. Lilli Friedland, Ph.D. This year has flown by - for me and the Division. The WHA T IS INTERACTIVE MEDIA? recent APA convention marked a high point for many of us and seems to have been a real There is no commonly-held definition of the terminology turning point onto a fast-forward interactive media. More than mere passive viewing of televi- trajectory. sion or listening to stereos, interactive media implies a more First the not so good news. active participation on the part of the individual. In my explo- We were sorry that we did not rations into the world of interactive media I have discovered have enough registrants to run two basic types: 1) the individual interacting/manipulating the the two pre-conference work- machine television, computer, telephone, etc., and 2.) the in- shops. Unfortunately, this dividual using these machines to interact with other people. seemed to hold true for other Di- The most commonly described and simplest ex- visions also, particularly if they amples of interactive media is the Nintendo game or Home were not able to award CE cred- Shopping Network where the individual manipulates the ma- its. Hopefully, we'll have "better chine for pleasure in the first example, or for service in the luck next year". second. This use of the information superhighway can expe- On the positive side, great in- dite and simplify routine tasks such as accessing books from terest was generated from our the library, shopping, etc. A recent Wall Street Journal edito- Florence W. Kaslow, Ph.D. two superb invitational panels on rialist suggested that schools themselves are obsolete and President Children's Television and on children should learn at home at their own speed via comput- Media Psychology in Psychology's Second Century in our ers. Instead of going to the library to borrow a book, an activities, and I have learned from Membership Chair, Irene individual can find needed materials from libraries allover Deitch, that we picked up a number of new members, and the world via the computer by using Internet within his/her from Marketing Chair, Renae Norton, that there have been own home. The newest additions to the field of adult materi- several preliminary requests to our new speakers bureau for als/pornography are the virtual lovers who never have a head- speakers on media related topics. We are glad that this project ache, are always available, and will do whatever the indi- is formally launched under Renae and Lenore Walker. Please vidual wants .. Perhaps because more sensory modalities are direct people to them who are interested, as this is a service used (eyes, ears, and touch), or more likely because an active we are now offering to State organizations as well as to Divi- movement is required, the effects become more actively vs. sions, and it will benefit our treasury as it is being utilized as a passively experienced by the individual. It becomes more fund-raising project, also. Many Board members have volun- difficult for the individual to distinguish between his/her ac- teered to present - the first time for each as a "gift" to the tual experience versus his/her virtual experience. What is real Division. and what isn't is no longer clear. As psychologists we can The Second Century panel not only took a walk through easily perceive the educational and technical benefits of this Division history, with former President Jerry Clarke, but also world of hypertechnology, but we are also uniquely capable of offered some exciting Division crystal-ball gazing into the assessing the potentially dehumanizing effects as well as the future of psychologists in the media; specifically with the inadvertent fostering of reduced human interaction or emphasis on newsprint by Lilli Friedland, radio by Irene "cocooning" as a result of the individual working in isolation Deitch, film by Bob Simmerman, television by Roger Klein, and taking care of more of his/her needs and wants. tradebooks by Ellen McGrath and interactive video by Sheila The second type of interactive media is one in which Kessler. Sheila's presentation took us into the amazing terrain individuals use the machine to communicate with one another of "virtual reality" and held us all fascinated. Have you en- across miles, across cultures. The machine becomes the ve- countered your virtual reality yet? We were pleased to have hicle to foster interaction among people. Creative brain- Ed Donnerstein report on some of the latest research findings storming can occur over long distances, cultural events take on the impact of violence on various kinds of television pro- place simultaneously and in response to one another across grams on children, and to have Dorothy Singer address us on continents. We can anticipate conducting therapy via See President's Desk - continued on page 2. See From the Editor - continued on page 2 2 The Amplifier President's Desk - continued from page 1 A BOOK REVIEW helping adults and children become informed and selective viewers The Analyst as a Human Being who can also influence network programming. These two serious, highly substantive and research-based programs were complemented in Disguise by Rich Tannenbaum's showing of a video tape of his syndicated By Marlin S. Potash, Ed.D. program for children from Dr. T. Productions. Ted Blau served as My initial reaction to the title of a new book, discussant and made some trenchant observations and comments. How to Make Your Analyst Love You: A Guide to The "How To" workshops we co-sponspored with APA's Public Becoming a More Appealing Neurotic (Citadel Press. Information Committee (PIC) were also well done and well received. 1993. $7.95) by Theodore Saretsky, Ph.D., was: who Our thanks to our Program Committee, ably chaired by Bob the hell cares? Only a therapist, humble creatures all, Simmermon, with Chris Hatcher as co-chair, and its members would seriously think that his patients really spend all Marilyn Potash and Richard Tannenbaum, for a fine and diverse their time dreaming about him, plotting for his love and program. There are too many segments to mention all, so what I've affection, not to mention spending hard-earned cash on done is highlight some of those I attended. We also appreciated all of a book to learn how better to please him. the cooperation with of PIC chair Irene Deitch, former chair Renae The fact is, this is just about the funniest thing I've Norton, and PIC Staff - particularly Doug Fizel and Pam Armstrong. read in years. Ostensibly directions for the patient who This replay of media psychology at the Toronto convention would be wants to be his therapist's favorite SO-minute session, incomplete and lack dazzle if I omitted our bountiful "Birthday this book really skewers many of our most tighdy held Bash" Social Hour. We celebrated our eighth birthday with an 8-year pretensions as psychologists. Part of his definition of a old style party, planned and executed by former president Kate psychologist for the laymen: "He is usually a Ph.D. Wachs, and her entertainment committee. Lots of games, balloons, who has, for years, looked forward to being able to call rhymes and prizes added to the festivities. And the cake, made of up restaurants and make reservations by ~ing, "This fresh fruits, was healthy, lovely to behold and delicious. is Dr. ...' He always uses his title. but still feels kind of Among the main actions taken at the Board meeting, which was funny about it." quite well attended, was that the minor revisions and stylistic rewrite This book, a successor to Dr. Sz:clSky s ~ex as a of the By-Laws were ratified, pending passage by members of the Sublimation for Tennis. includes mnch information that three new purposes of the Division, since these constitute a major is valuable to both patient and therc:pisL Fill the pa- substantive change. (See column on By-Laws). The second signifi- tient, there is the ever helpful -How to interpret your cant action concerns a Division Journal. For a number of years the analyst's interior designs" and questions me patient Division has contemplated launching a Journal, but timing was never should never ask: quite right. This year we were able to pull some loose ends together 1. Can I call you at home'? and I had an opportunity to negotiate with a major book and journal 2.Where are you going on vacarion? publisher, with whom I have worked before so we have a prior solid 3. Where did you get your training relationship, to consider seriously undertaking the publication of a For beginning therapists, or those who are feeling Journal of Psychology, Communications and the Media (real title not isolated by too much private practice and nOl enough yet selected). Senior Editor attended the Board meeting, discussed else, he provides valuable data on -where your what would be entailed and we decided to move full speed ahead. As analyst's referrals come from." (Media psychologists of now, we have formed an A- BoardlEditor Search Committee and will do well to remember those useful "personal ap- are gearing up so that the first issue be published in 1995. As soon as pearances on the Howard Stern Show and articles ... in I finish writing this column, I'll pull together the "mission state- Playboy, People Magazine, etc. - they make up a full ment" and send it off to the publisher so they -together a contract.
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