DONALD A. HEALD Rare Books, Prints and Maps 124 East 74th Street New York, New York 10021 Tel: 212 744 3505 Fax: 212 628 7847
[email protected] www.donaldheald.com Summer Miscellany 1] ADVERTISING, Great Britain. Archive of printed advertisements and promotional material by an English advertising agency, with over 60 original designs for many of the ads. England: [1937-1939]. Over 140 printed "final copies" of advertisements for various English products, including metal manufactured goods, baby food, shoes, clothes, watches, beauty products and more, each neatly mounted recto and verso onto 37 stiff grey sheets. With approximately 60 original mixed media designs, unmounted and laid in. A window into Depression-era advertising in England. Although the designer and agency are unidentified, a folder within the portfolio is branded SF. Many of the designs include dates, and many of the printed ads are date stamped on verso "File Copy." The agency's principal client would seem to have been Almin Ltd (Associated Light Metal Industries), with many examples of the company's ads, promotional materials and even letterhead. Other clients included Trufood (baby formula), Clark's of Redford (dry cleaning), Perkin Machines, Warwick Aviation Co., Renfrew foundries, Diana shoemakers, Copley's (yarn, wools and knitting patterns), Grossmith (beauty products), Famel Syrup (cough syrup), Avia watches, Gre-Solvent Paste, Vidor radios, Optrex Eye Lotion, William Paul (leather products), and more. (#31551) $ 3,750. 2] AIGUEBELLE, Charles d'. Homographie par brevet d'invention ... Choix de vingt plantes indigènes et coloniales. Paris: l'auteur, [1828]. Broadsheet (24 1/4 x 18 inches).