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July 26, 1971:Our40thYear:$1.00 Broadcasting THE BUSINESSWEEKLY OF TELEVISION AND RADIO Setting the clock on CATV: FCC aims for November order, March action CBS remarshals its resources; Schneider, Jencks return to go Political- spending bills run up against congressional bottleneck Challengers go after broadcasters' books, ask FCC to make them public they just gave us a special Alfred P. Sloan Award for highway safety. But it doesn't mean a thing to Jerry Huyler. Every year since 1948 put in the air -or the Alfred P. Sloan how many special pro- Foundation has been grams on traffic safety giving awards to pro- we broadcast -or mote safety on the na- how many new safety tion's highways. laws we lobby for - And in that time, there are still too many WGN Radio and WGN accidents. Still too Television have re- many people being ceived 11 awards. crippled. Too many But this year, they people being killed. gave us a special citation. The first one they've So were going to keep on doing what we can ever given anybody. to make the streets and roads and express- They gave it to us because of the special pro- ways safer. grams and announcements we've been run- Because when you get down to it, we'd rather ning for over 20 years. have one Jerry Huyler than a thousand awards. But no matter how many trafficopters we Wouldn't you? 421t. WGN® Radio 72O TEIEVISIOn 9 Were Chicago Reluctantly, we made TV history in Oregon on the niof February 7th. 1 TH I N K THE HE NoRMAN,1 THINK tpoN'r 1 NEED OUR TOWER IS EiTÓ SOME \IX MAY NEVER WATCH FALLING DOWN. LI%Tll4is ALKA TV AGAIN. IT}{INK HARRY. sJ1..TZF- .. YOU' R TSK. j7IGHT, 'T5K 1 On February 27th, a storm came up and It was another first for KOIN -TV. Our viewers were very sad. knocked us right off the air. WQRSZY, 1-!ISS IS THE SPREAD WÈU_ (AAtJCs LoOKs 5EAl.1lïFULI BREF1ke.- WE VE YOU'RE s51LL (T VJ 14UMiER ONE. INMERE. DOESN'T SEEN WPM-4\1(3- is DOWN As FAR as ` t-VN RRY? Ns-ID Ou-C. 4,1E'Rt coNCS2.NE1), S1 -TORT, EUT { FjL. ,; Our competitors didn't exactly keep it quiet. Our advertisers were faithful, though. After 10 days we came back strong with a 200 foot tower. LpST -THEY 'VE 1SN't' KOtN IS pJERTISeRs Ka ti,/ L.>AVLNCs. FRI t(C3E UP TO SNUFF COMPLIMENTS LOSING ARE COITE. S OF A FP.\EILO. R!-E ANY , AUptENGE . MoP.t s W ITGN ti TOUs. But our friendly competitors kept saying We even gave our advertisers a free 15% But the competition kept the rumors coming. unfriendly things about us. bonus. THERE'S MAY SE- WE NoTH(Nrs COULD 5TPYT ÓL1A13Y LIKE TO1'JER A'WETP <AN FOOp POWER- HARDER' FOIN -TV cAMPAIsN is back z top in Then, in July, we put up our bright and Now, we're back on top again, and shiny new 1000 foot tower. everybody's happy. Everybody except our competition. Oregon. Represented by Harrington, Righter & Parsons. UPI Our newscasts have been on the air three months - and here's what they're saying about them! While UPI Audio has been .. on- the -street response to "We're 100% automated and operating since 1958 -it was only our news coverage has your switching system working last May that we began providing increased dramatically. We are fine. Very pleased." hourly live newscasts. Here are hearing comments like 'more (KNOB -FM, Los Angeles, some typical reactions: authoritative,' 'feel we're really California) in touch.' " (WNAM, Neenah, .. format very good and easy If your station hasn't yet begun Wisconsin) to work with. Our listeners are to enjoy all the benefits of these happy and we're happy." (KEX, .. adds the dimension a popular UPI newscasts -isn't it Portland, Oregon) contemporary radio station about time you found out about ... community comments have needs." (WNOX, Knoxville, them? Just get in touch with your Tennessee) been great ... sponsors are UPI Regional Executive or happy ... staff is happy." "... well presented, well written, nearest UPI Bureau. (WEAC, Gaffney, South concise -very good reports." Carolina) (WLSH, Lansford, Pennsylvania) "Our listener response has been ' ... quality good, voices good, UPI The Broadcast News Service very gratifying." (WFGL, we're very pleased." (WBAM, 220 East 42nd St., New York, N.Y. 10017 Fitchburg, Massachusetts) Montgomery, Alabama) (212) MU 2 -0400 Week/diet Hearing of House Communications Subcommittee provides Participants in a television session at the New York State new forum for FCC to reaffirm determination to move Broadcasters Association convention executive conference quickly in formulating and implementing new cable rules - express fear that prime -time access rule will hurt rather despite roadblocks that may still confront it. See . than help crucial fourth -quarter sales. See .. , The squeeze play comes up for cable ... 14 A thorn in spot's side? ... 30 John A. Schneider to president of CBS /Broadcast Group, Harvard study, funded by National Institute of Mental Health, Richard W. Jencks to CBS's Washington vice presidency. finds preschoolers almost unable to distinguish programs Shakeup undoes line of succession to CBS chairmanship from commercials. Teenagers, at opposite extreme, are and presidency, suggests status quo maintained. See .. found to be critical to the point of cynicism. See .. The more things change at CBS ... 18 Watching children who watch ads ... 39 Two public- interest law firms want the FCC to lift the tradi- Broadcast satellite allocations desired by the U.S. are tional confidentiality of broadcasters' financial reports so adopted at World Administrative Radio Conference in citizen groups may better evaluate the performance of local Geneva. They include special authority for use of 6,625- stations. See .. 7,125 mhz band for television program distribution. See ... Challengers seek station figures ... 21 U.S. gets space it wanted ... 44 At its first meeting, the new National Association of Broad- Office of Civil Defense is beginning construction of a new casters executive committee names James H. Hulbert, NAB alert system aimed at linking civilian defense offices, warn- vice president and assistant to the president, to succeed ing sirens and the public with a central national warning Paul Haney as executive VP for public relations. See .. center that might render present system obsolete. See . Hulbert will succeed Paul Haney ... 24 New warning system for defense ... 45 Despite the hopes and best efforts of Democratic leaders, Broadcast stocks advanced at a substantially faster pace no political- spending bill is likely to reach either the Senate than the market as a whole during the first six months of or House floor -let alone the White House -before next 1971 -and Wall Street analysts see continued, if less in coming months. See . month's congressional recess. See .. spectacular, gains Long, cold summer on political reform ... 28 Broadcast stocks on the move ... 50 Broadcasting AT DEADLINE 8 PROMOTION 47 July 26, 1971 :Vo1.81,No.4 BROADCAST ADVERTISING .... 28 WEEK'S HEADLINERS 9 Published 51 Mondays a year (com- bined at year end), by Broadcast- CHANGING HANDS 24 WEEK'S PROFILE 67 issue ing Publications Inc., 1735 DeSales CLOSED CIRCUIT 7 Street, N.W., Washington 20036. Sec- DATEBOOK 10 ond -class postage paid at Washington. EDITORIALS 68 Subscription prices: one year $14, EQUIPMENT & ENGINEERING ... 44 two years $27, three years $35. Add $4 a year Canada and $6 a year for FATES & FORTUNES 55 for all other countries. Subscriber's occupa- FOCUS ON FINANCE 50 tion required. Regular issues $1 a copy. FOR THE RECORD 57 BROADCASTING YEARBOOK published INTERNATIONAL 46 each January, $13.50 a copy; CATV LEAD STORY 14 SouRCEBOOK annually, $8.50 a copy. THE MEDIA 18 Subscription orders and address changes: Send to BROADCASTING Circu- MONDAY MENO 13 (aBC;= lation Department. On changes include OPEN MIKE 12 V1.4 both old and new address plus address PROGRAMING 40 label from front cover of magazine. BROADCASTING, July 26, 1971 5 lot Row Dell to right): Ary Flecho, Daddy -0 Daylie, lone, Esteban, Jim Stewart. 2nd Row: Bill Frank, John Drury, Joel Daly, Fahey Flynn, John Colemo, 3rd Row: Bob Kennedy,ief Brownlee, Jenny Crimea, Frank Mothic, Andy Aleff. 4th Row: Charles Rowe, Geoff Smith, Frank Agraz, Sheri glair, Hugh tAli More people are now watching WLS-TV than any other station in Chicago. abC WLS -TV Chicago, an owned station of The American Broadcasting Company. ei) Source: May, 1971 ARA Chicago Market Report. Audience information subject to qualification, ovâi lable upon request. gosegiratte Center ring for company's most senior officers. De- appears to be doing is (1) relieving mand on executive space is just opposite to some extent that part of slow-pay There's no doubt now that White House at CBS's "Black Rock" headquarters in problem that was honestly attributable intends to take central role in formula- New York. Executive floor (35th) is to excessive paperwork and discrepan- tion cable policy. Not only of -regulation now occupied only by Chairman Paley, cies, and (2) demonstrating, where col- was that point made clear by Clay T. President Stanton, financial Vice Presi- lections are not materially expedited, of Office of Tele- Whitehead, director dent Robert Rice and three staff of- that much more than paperwork and communications Policy, to broadcasters, ficers. Vacant: one major suite-to be discrepancies is to blame -such as cable representatives and copyright own- exited by Jack Schneider, who will move agency reluctance to part with money in ers at meeting he called Friday (see to Mr. Jencks's former quarters on 24th tight economy or, as agencies often page 8).
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