Broadcasting the BUSINESSWEEKLY of TELEVISION and RADIO

July 26, 1971:Our40thYear:$1.00 Broadcasting THE BUSINESSWEEKLY OF TELEVISION AND RADIO

Setting the clock on CATV: FCC aims for November order, March action CBS remarshals its resources; Schneider, Jencks return to go Political- spending bills run up against congressional bottleneck Challengers go after broadcasters' books, ask FCC to make them public

they just gave us a special Alfred P. Sloan Award for highway safety.

But it doesn't mean a thing to Jerry Huyler.

Every year since 1948 put in the air -or the Alfred P. Sloan how many special pro- Foundation has been grams on traffic safety giving awards to pro- we broadcast -or mote safety on the na- how many new safety tion's highways. laws we lobby for - And in that time, there are still too many WGN Radio and WGN accidents. Still too Television have re- many people being ceived 11 awards. crippled. Too many But this year, they people being killed. gave us a special citation. The first one they've So were going to keep on doing what we can ever given anybody. to make the streets and roads and express- They gave it to us because of the special pro- ways safer. grams and announcements we've been run- Because when you get down to it, we'd rather ning for over 20 years. have one Jerry Huyler than a thousand awards. But no matter how many trafficopters we Wouldn't you? 421t. WGN® Radio 72O TEIEVISIOn 9 Were Chicago Reluctantly, we made TV history in Oregon on the niof February 7th. 1 TH I N K THE HE NoRMAN,1 THINK tpoN'r 1 NEED OUR TOWER IS EiTÓ SOME \IX MAY NEVER WATCH FALLING DOWN. LI%Tll4is ALKA TV AGAIN. IT}{INK HARRY. sJ1..TZF- .. YOU' R TSK. j7IGHT, 'T5K

On February 27th, a storm came up and It was another first for KOIN -TV. Our viewers were very sad. knocked us right off the air.

WQRSZY, 1-!ISS IS THE SPREAD WÈU_ (AAtJCs LoOKs 5EAl.1lïFULI BREF1ke.- WE VE YOU'RE s51LL (T VJ 14UMiER ONE. INMERE. DOESN'T SEEN WPM-4\1(3- is DOWN As FAR as ` t-VN RRY? Ns-ID Ou-C. 4,1E'Rt coNCS2.NE1), S1 -TORT, EUT { FjL. ,;

Our competitors didn't exactly keep it quiet. Our advertisers were faithful, though. After 10 days we came back strong with a 200 foot tower.

LpST -THEY 'VE 1SN't' KOtN IS pJERTISeRs Ka ti,/ L.>AVLNCs. FRI t(C3E UP TO SNUFF COMPLIMENTS LOSING ARE COITE. . S OF A FP.\EILO. R!-E ANY , AUptENGE . MoP.t s W ITGN

ti TOUs.

But our friendly competitors kept saying We even gave our advertisers a free 15% But the competition kept the rumors coming. unfriendly things about us. bonus.

THERE'S MAY SE- WE NoTH(Nrs COULD 5TPYT ÓL1A13Y LIKE TO1'JER A'WETP

Then, in July, we put up our bright and Now, we're back on top again, and shiny new 1000 foot tower. everybody's happy. Everybody except our competition. Oregon. Represented by Harrington, Righter & Parsons. UPI

Our newscasts have been on the air three months - and here's what they're saying about them!

While UPI Audio has been .. on- the -street response to "We're 100% automated and operating since 1958 -it was only our news coverage has your switching system working last May that we began providing increased dramatically. We are fine. Very pleased." hourly live newscasts. Here are hearing comments like 'more (KNOB -FM, Los Angeles, some typical reactions: authoritative,' 'feel we're really California) in touch.' " (WNAM, Neenah, .. format very good and easy If your station hasn't yet begun Wisconsin) to work with. Our listeners are to enjoy all the benefits of these happy and we're happy." (KEX, .. adds the dimension a popular UPI newscasts -isn't it Portland, Oregon) contemporary radio station about time you found out about ... community comments have needs." (WNOX, Knoxville, them? Just get in touch with your Tennessee) been great ... sponsors are UPI Regional Executive or happy ... staff is happy." "... well presented, well written, nearest UPI Bureau. (WEAC, Gaffney, South concise -very good reports." Carolina) (WLSH, Lansford, Pennsylvania)

"Our listener response has been ' ... quality good, voices good, UPI The Broadcast News Service very gratifying." (WFGL, we're very pleased." (WBAM, 220 East 42nd St., New York, N.Y. 10017 Fitchburg, Massachusetts) Montgomery, Alabama) (212) MU 2 -0400 Week/diet

Hearing of House Communications Subcommittee provides Participants in a television session at the New York State new forum for FCC to reaffirm determination to move Broadcasters Association convention executive conference quickly in formulating and implementing new cable rules - express fear that prime -time access rule will hurt rather despite roadblocks that may still confront it. See . . . than help crucial fourth -quarter sales. See .. , The squeeze play comes up for cable ... 14 A thorn in spot's side? ... 30

John A. Schneider to president of CBS /Broadcast Group, Harvard study, funded by National Institute of Mental Health, Richard W. Jencks to CBS's Washington vice presidency. finds preschoolers almost unable to distinguish programs Shakeup undoes line of succession to CBS chairmanship from commercials. Teenagers, at opposite extreme, are

and presidency, suggests status quo maintained. See .. . found to be critical to the point of cynicism. See .. . The more things change at CBS ... 18 Watching children who watch ads ... 39

Two public- interest law firms want the FCC to lift the tradi- Broadcast satellite allocations desired by the U.S. are tional confidentiality of broadcasters' financial reports so adopted at World Administrative Radio Conference in citizen groups may better evaluate the performance of local Geneva. They include special authority for use of 6,625-

stations. See .. . 7,125 mhz band for television program distribution. See ... Challengers seek station figures ... 21 U.S. gets space it wanted ... 44

At its first meeting, the new National Association of Broad- Office of Civil Defense is beginning construction of a new casters executive committee names James H. Hulbert, NAB alert system aimed at linking civilian defense offices, warn- vice president and assistant to the president, to succeed ing sirens and the public with a central national warning

Paul Haney as executive VP for public relations. See .. . center that might render present system obsolete. See . . . Hulbert will succeed Paul Haney ... 24 New warning system for defense ... 45

Despite the hopes and best efforts of Democratic leaders, Broadcast stocks advanced at a substantially faster pace no political- spending bill is likely to reach either the Senate than the market as a whole during the first six months of or House floor -let alone the White House -before next 1971 -and Wall Street analysts see continued, if less in coming months. See . . . month's congressional recess. See .. . spectacular, gains Long, cold summer on political reform ... 28 Broadcast stocks on the move ... 50

Broadcasting

AT DEADLINE 8 PROMOTION 47 July 26, 1971 :Vo1.81,No.4 BROADCAST ADVERTISING .... 28 WEEK'S HEADLINERS 9 Published 51 Mondays a year (combined at year end), by Broadcast- CHANGING HANDS 24 WEEK'S PROFILE 67 issue ing Publications Inc., 1735 DeSales CLOSED CIRCUIT 7 Street, N.W., Washington 20036. Sec- DATEBOOK 10 ond -class postage paid at Washington. EDITORIALS 68 Subscription prices: one year $14, EQUIPMENT & ENGINEERING ... 44 two years $27, three years $35. Add $4 a year Canada and $6 a year for FATES & FORTUNES 55 for all other countries. Subscriber's occupa- FOCUS ON FINANCE 50 tion required. Regular issues $1 a copy. FOR THE RECORD 57 BROADCASTING YEARBOOK published INTERNATIONAL 46 each January, $13.50 a copy; CATV LEAD STORY 14 SouRCEBOOK annually, $8.50 a copy. THE MEDIA 18 Subscription orders and address changes: Send to BROADCASTING Circu- MONDAY MENO 13 (aBC;= lation Department. On changes include OPEN MIKE 12 V1.4 both old and new address plus address PROGRAMING 40 label from front cover of magazine.

BROADCASTING, July 26, 1971 5 lot Row Dell to right): Ary Flecho, Daddy -0 Daylie, lone, Esteban, Jim Stewart. 2nd Row: Bill Frank, John Drury, Joel Daly, Fahey Flynn, John Colemo, 3rd Row: Bob Kennedy,ief Brownlee, Jenny Crimea, Frank Mothic, Andy Aleff. 4th Row: Charles Rowe, Geoff Smith, Frank Agraz, Sheri glair, Hugh tAli

More people are now watching WLS-TV than any other station in Chicago.

abC WLS -TV Chicago, an owned station of The American Broadcasting Company. ei)

Source: May, 1971 ARA Chicago Market Report. Audience information subject to qualification, ovâi lable upon request. gosegiratte

Center ring for company's most senior officers. De- appears to be doing is (1) relieving mand on executive space is just opposite to some extent that part of slow-pay There's no doubt now that White House at CBS's "Black Rock" headquarters in problem that was honestly attributable intends to take central role in formula- New York. Executive floor (35th) is to excessive paperwork and discrepan- tion cable policy. Not only of -regulation now occupied only by Chairman Paley, cies, and (2) demonstrating, where col- was that point made clear by Clay T. President Stanton, financial Vice Presi- lections are not materially expedited, of Office of Tele- Whitehead, director dent Robert Rice and three staff of- that much more than paperwork and communications Policy, to broadcasters, ficers. Vacant: one major suite-to be discrepancies is to blame -such as cable representatives and copyright own- exited by Jack Schneider, who will move agency reluctance to part with money in ers at meeting he called Friday (see to Mr. Jencks's former quarters on 24th tight economy or, as agencies often page 8). But FCC Chairman Dean floor -and three corporate vice- presi- claim, same reluctance on part of their was to more than one Burch summoned dential offices. clients. session at executive offices unannounced Some of those who claim agencies last week. Mr. Burch reportedly had cited paperwork as cover -up contend, audiences with Mr. Whitehead, Herb Color it color in support of that charge, that collec- director of communi- Klein, President's Color television peneration is beginning tions improved when interest rates went cations, and Charles Coulson, special to nip at 50% mark. Latest NBC quar- down, worsened when they went back President. counsel to terly estimate, due out shortly, puts total up. They think best thing that could color- equipped households as of July 1 happen for collections right now would all TV Johnson for Walsh at 29.7 million, or 48.2% of be another drop in interest rates. households. That's gain of 1.1- million this week appoint- FCC will announce color homes and 1.4 percentage points ment of new Broadcast Bureau chief - Setback for lib? since April 1, and 2.1- million homes Wallace Johnson, 52, now assistant chief and 2.9 points since Jan. 1. NBC esti- Among FCC staffers there's some bet- will of bureau. Mr. Johnson succeed mates are based on variety of data in- ting that conservative Charlotte Reid, R. who resigned last Francis Walsh, cluding retail sales of color -TV sets, Republican congresswoman from Illi- post less than year. week after holding which for first six months of this year nois, may be taken into camp by, of all commission after Mr. Walsh, who joined were put at 2.8 million, record for any people, Nick Johnson, new-wave Demo- of San Francisco law leaving faculty first half -year and 26% above total for crat. Reasoning goes this way: Mr. he had served as dean, school, where comparable 1970 period. Johnson can be charming, moustache, desire to re- is said to have expressed hair and all, and rhetorically persuasive. to deal with per- turn to San Francisco As one staff member said, with touch of is known to have Heat in Boston? sonal problems.. He male chauvinism: "She's a woman, isn't expressed unhappiness over job that re- Sizzler may be in the making in 14- she ?" numerous decisions in area with quired year -old license- revocation case against This view is shared outside FCC and that did which he was not familiar WHDH -Tv Boston. FCC last Friday ex- building too. Some practicing lawyers what he considered ade- not afford him tended operation of channel 5 by with broadcast clients are said to be so to employ his train- quate opportunity WHDH Inc. pending investigations of concerned about chance of Mrs. Reid's ing as lawyer. qualifications of some officials of Bos- winding up as Johnson ally, they're plan- Mr. Johnson, who is engineer, has ton Broadcasters Inc., to which FCC ning facts -of- life -at -FCC sessions with been with agency since 1942. Chairman awarded facility some time ago (see her. Dean Burch proposed him for chief's page 8). FCC asked Securities and Ex- job at commission meeting Friday, and change Commission for information on Gross up, net down vote to appoint him was unanimous, 5- probe of Nathan David, BBI principal to-0. Commissioners Thomas J. Houser and one -time FCC lawyer. There are Average broadcaster in radio took in and Robert Wells were absent. reports that SEC case could turn into more in revenues in 1970 than year be- sensation. fore, but his profits went down measur- ably. These are two of findings in annual Executive suites Upshot of FCC's action, on its own motion, to extend WHDH operation could survey made by Ron Irion, director of importance One measure of increased result in reopening of case and per- Broadcast Management Department of CBS is putting on new Washington op- haps new round of hearings, according National Association of Broadcasters, eration under Richard Jencks (see CBS to legal observers. expected to be issued this week or next. reorganization story, page 18) is fact At same time, NAB office will be company is looking for new office issuing breakout by markets of average space to house expanded lobbying staff, Holding back revenues and income in 1970 for TV outside present 2020 M Street head- Standard TV invoice forms and new stations, which is sequal to estimated quarters, which will become primarily billing procedures appear to be easing national average TV station financial re- production center. Mr. Jencks likely will agencies' paperwork and speeding their turn issued last month and also showing start from scratch in assembling new payments to broadcasters (story page higher revenues but decline in profit staff, looking for men with congressional 34), but there's difference of opinion as (BROADCASTING, June 14). In addition backgrounds, as opposed to broadcasters. to whether latter is in proportion to for- there'll be be special report on UHF Upgrading does not, however, elevate mer. Some sales authorities feel it is; television stations showing they lost less Washington to locus of power within others say not yet. They basically agree, money last year than ever before. Rea- CBS organization. Among insignia Mr. however, that broadcasters' over -all son, it is noted, is that fewer new U's Jencks must leave behind in New York slow -pay problem is far from over. went on air. It's in early stages of opera- is seat on board of directors, reserved What use of new forms and procedures tion that heavy losses occur.

BROADCASTING. July 26. 1971 7 Late news breaks on this and opposite page. AtIcall/ifle Complete coverage of the week begins on page 14.

Administration again steps in on cable Senator Charles McC. Mathias (R -Md.) would empower FCC to revoke OTP's Whitehead calls broadcaster -CATV- copyright licenses meeting of stations that discriminate among White House has entered directly con- Inc., New York), chairman of copyright candidates in regard to free time or troversy over CATV, with director of committee of NCTA, and Gary Christ- charges for time. Under present bill, Office of Telecommunications Policy ensen, general counsel of NCTA. At- commission could revoke license only taking charge of effort to bring warring torneys Louis Nizer and Arthur Schei- for failure to allow candidates "reason- parties into agreement on basic issues. ner, and David H. Horowitz, vice presi- able access to or to permit purchase of OTP Director Clay T. Whitehead dent and general counsel of Columbia reasonable amounts of time ...." called representatives of broadcasting Pictures Industries, represented copy- And, Senator Hugh Scott (R -Pa.) and cable industries and of copyright right owners. introduced amendment Friday (July 23) owners to meeting in his office on Friday Mr. Whitehead is known to be in- prohibiting businesses regulated by (July 23) to discuss "possibility of terested in obtaining views from wide FCC, Civil Aeronautics Board and In- reaching an agreement acceptable to all variety of sources for committee. And terstate Commerce Commission from parties concerning the future develop- his effort to bring conflicting parties into extending credit to candidates unless ment of cable television," according to basic agreement reflects view he ex- security is posted. OTP spokesman. pressed at National Cable Television Senate sources are not taking bets on White House interest was made addi- Association convention in Washington, when political -spending measure will be tionally evident by presence at meeting on July 8 (BROADCASTING, July 12). scheduled for floor debate. One source, of Peter Flanigan, presidential assistant. Whatever policy committee develops, he however, ventured that bill could come Mr. Whitehead is said to have dis- said then, will have to be not only good up early this week if cloture vote on cussed possibility of agreement in con- but "timely and politically realistic." loan- guarantee bill is successful (see However, text of work now being done by high - efforts of President's com- page 28). level administration committee-that mittee to bring parties together is bound to be read as effort on President appointed and for which Mr. part of White Another strange bounce Whitehead serves as chairman -to de- House to take CATV play away from velop long -range national policy on FCC, which is working hard to finish in drawn -out WHDH case CATV. work on its proposals for CATV regu- FCC has asked Securities and Exchange That committee, whose working group lation in time to present them to Con- Commission for report on its investiga- held its first meeting on same day, is gress before it recesses, on Aug. 6 (see tion of charges that principal of winning expected to complete report in two page 14). applicant in drawn -out Boston chan- months. And Mr. Whitehead would like Mr. Whitehead has stressed commit- to be able to present report that would tee's work does not conflict with com- nel-5 case violated federal security laws, it was learned Friday (July 23). Com- be acceptable to all parties. One of those mission's. However, some members of mission is also to have asked wheth- attending meeting said Mr. Whitehead House Communications Subcommittee, said er SEC intends take expressed the hope that across -board at hearing Thursday (July 22) on com- to any action agreement -on copyright, legislation mission's CATV package, made it clear against principal, Nathan David, who is 6.5% stockholder, director and vice and regulation -could be reached in they felt commission should delay its 30 days. deliberations until President's commit- president of BBI. Meeting did not involve negotiation, tee completes its report. And commis- SEC development surfaced on same and there was no discussion of substan- sion is not expected to take final action day that commission issued order au- tive issues. However, Mr. Whitehead on its proposals until sometime after thorizing WHDH Inc., which lost its will confer again in separate meetings, President's committee now plans to issue license to BBI, to continue operating on with each of groups. Broadcasters may its report. channel until further notice. At same meet with him on Thursday. time, however, commission said stay of Those attending 45- minute confer- Amenders appear for order denying renewal of license for wHDH -Tv and granting BBI's application ence were among representatives of Senate's spending bill three groups who had held fruitless for permit is "automatically vacated" meeting on July 9 in effort to develop Senate Republicans have been moving on that day. common approach to copyright legisla- with proposed amendments to political - Commission decision in case was tion affecting CATV (BROADCASTING, spending bill (S. 382) prior to floor handed down in January 1969, and af- July 12). debate on measure. firmed on July 23, 1969. At that time, Broadcasting representatives were Senator Ted Stevens (R- Alaska) said commission stayed effectiveness of order Vincent T. Wasilewski, president of Na- late last week he has introduced amend- until 30 days after final disposition of tional Association of Broadcasters; A. ment to eliminate provision that re- judicial review. U.S. Court of Appeals Louis Read (wnsu -Tv New Orleans), quires broadcast and nonbroadcast in Washington affirmed commission's chairman of NAB television board, and media to charge federal-office candidates action in decision that became effective Jack Harris (KPRC -TV Houston), who their lowest unit rates. Amendment on June 23. Supreme Court refused to was chairman of NAB committee that stipulates that candidates be assessed review case. negotiated with representatives of cable rates charged others for "same class Charges against Mr. David were aired industry and copyright owners without and amount of time [or space] and same in commission proceeding by WHDH, in reaching agreement. frequency of use." Aim is to prevent pleading in which it asked commission Cable interests were represented by candidates from reaping "economic to reopen case (BROADCASTING, April John Gwin, chairman of NCTA; Alfred windfall," senator said. 26). It cited law suit that had been filed R. Stern (Television Communications One of many proposals advanced by in Massachusetts accusing Mr. David of

8 BROADCASTING, July 26, 1971 misrepresentation, fraud and violation during preceding 12 -month period. sent order announced today (June 26) of Massachusetts and federal security In dismissing Omaha challenge com- by Federal Trade Commission. Two laws. mission said petitioner Harry Lobel, manufacturers, Mattel Inc. (Hot Wheels FCC reportedly became aware of local science instructor, had failed to racing car and Dancerina doll) and SEC's involvement in case several days submit evidence against KETV and KMTV Topper Corp. (Lightning racing cars), after filing ( "Closed Circuit," May 3). "sufficient to raise a substantial or ma- were subject of complaint by FTC last Commission, in its order Friday, did terial question of fact." It said Mr. year. Order also includes advertising not refer to letter to SEC, nor did it cite Lobel's complaint of alleged personal agencies of both firms (Carson /Roberts specifically charges contained in WHDH attack against him by stations in 1961 for Mattel, and Dancer- Fitzgerald- pleading. It said only that it intends was not "relevant to the consideration of Sample for Topper), as well as agree- "an early date to act on those pleadings a pending renewal application," and that ment to cease other complained -of which relate to the continued operation his other accusations (raising questions practices. on Channel 5 by WHDH Inc." about stations' programing on drug BBI had asked commission to ex- problem) were "extremely general." Sold in Neenah -Menasha pedite specification of termination darte In another action last Friday, com- and said it would be prepared to begin mission set for hearing renewal applica- Sale of WNAM(AM) Neenah- Menasha, operating on Sept. 12. That petition is tion of KANI(AM) Wharton, Tex., on Wis., from Kimball Broadcasting Inc. to still pending. number of grounds, including alleged Allan H. Cummings for $800,000 was Commission said it was authorizing fraudulent billing and logging practices. approved by FCC last week. Kimball, WHDH to continue operating on channel subsidiary of national mail -order firm Miles Kimball Inc., will retain WMKC- 5 because neither public interest nor pri- Mattel, Topper bow to FTC vate interests of WHDH or BBI would be (FM) Oshkosh, Wis. Mr. Cummings has served by abrupt termination of WHDH- Two toy manufacturers have agreed to major interest in wRRR(AM) Rockford, TV's service on July 23. stop using special camera techniques in Ill. WNAM operates on 1280 khz full with 5 1 It said that public is entitled to con- their TV advertising, according to con- time kw day and kw night. tinued service from station and that WHDH should be allowed "reasonable time" to wind up its affairs. It also Week'sNeadll noted that BBI "is not prepared to commence operation" when stay terminates. WHDH, in last effort to stave off effectiveness of commission's January 1969 order, on July 8 asked Supreme Court to reconsider its refusal to hear case. However, commission said filing of that petition "does not operate to further stay the effectiveness of the commission's decision." FCC rejects Youngstown, Omaha denial petitions Mr. Jencks Mr. Schneider Mr. Hulbert Mr. Petersmeyer Licensees have no obligation to divide John A. Schneider, executive VP of C. Wrede Petersmeyer, elected execu- their programing coverage according to CBS Inc., named president, CBS/ tive VP of Dun & Bradstreet, New racial, ethnic or religious composition Broadcast Group, post he occupied York, and he continues as chairman - of their communities, FCC ruled last from 1966 -69. Richard W. Jencks re- president of Corinthian Broadcasting Friday (July 23), in dismissing petition linquishes CBS presidency to become Corp., acquired by D &B in May to deny license renewal for WKBN -AM- CBS VP, based in Washington, suc- (BROADCASTING, May 27). Mr. Peters - FM-Tv Youngstown, Ohio. Commission ceeding Theodore F. Koop. Schneider meyer also will devote time to over -all on same day threw out denial petitions appointment was effective on day of future planning as director of corporate for xETV(Tv) and KMTV(Tv), both announcement (Tuesday, July 20). Mr. planning and development of D &B. He Omaha. Jencks assumes Washington post Sept. has been with Corinthian since 1957 In ruling on Youngstown renewal 1. Mr. Koop remains in post of corpo- and was elected chairman in 1967. challenge by Black Broadcasting Coali- rate VP until retirement at yearend. James H. Hulbert, 45, VP and assistant tion, commission said while "we believe (See story page 18.) the problems of minority groups should to Vincent Wasilewski, president of Na- be covered in a meaningful manner, we William B. Lodge, CBS-TV VP, affili- tional Association of Broadcasters, do not consider it necessary to require ate relations and networking, plans to named executive VP for PR, effective 15, succeeding Paul Haney, re- a broadcaster to devise programs retire Jan. 1, 1972, after 40 years with Aug. specifically for these groups." BBC had CBS, last 14 in charge of affiliate rela- signed (see page 24). accused WKBN stations of failing to de- tions and before that in charge of engi- Robert G. Berry, VP- products director, sign programing specifically oriented to neering for CBS Inc. 1944 -51 and for Glenbrook Laboratories division of needs of black community, of proposing CBS-TV 1951 -67. Mr. Lodge, 64 next Sterling Drug, named chairman of tele- to reduce its public- affairs programing. month, will divide time between New vision advertising committee of Associ- of unfair employment practices and of York and St. Croix, Virgin Islands. ation of National Advertisers. Mr. questionable commercials policy at FM Carl S. Ward, CBS-TV VP and director Berry succeeds E. P. Genock, director station. In rejecting BBC's petition, of affiliate relations, is expected to take of broadcast advertising, Eastman commission said WKBN stations had over Mr. Lodge's responsibilities. Kodak, who remains on committee. broadcast number of programs dealing with issues of public importance as well For other personnel changes of the week see 'Fates & Fortunes." as numerous public-service messages

BROADCASTING, July 26, 1971 9 ßßtabovk 0 A calendar of important meetings and events in communications

Whether you concentrate in and TV stations, and field -strength measurements This week: for same (consolidated proceeding). Previous the printed media or in sky- deadline was June 28 (Does. 16004, 18052). July 27- Regional meeting, ABC-TV ex- writing, it's good business to ecutives and network affiliates. New York. July 28- Regional meeting, ABC -TV ex- understand broadcasting - ecutives and network affiliates. Chicago. October its impact, its costs, July 29- Regional meeting, ABC -TV executives and network affiliates. Atlanta. Oct. 1 -New deadline for filing comments in FCC inquiry into performance of television receivers its inherent value to you, July 30 -Joint meeting, North and Surah and location of FM transmitters to alleviate inter- Carolina Associated Press Broadcasters ference in TV reception (Doc. 19183). Deadline your client. BROADCASTING Associations, in conjunction with AP- was extended from July 1. sponsored Broadcast News Seminar for is one book that keeps all stations in Carolinas, Guest speakers Oct. 3 -5 -Fall convention, New Jersey Broadcast- the include: Tom Powell, president, APBA, ers Association. Hotel Dennis, Atlantic City. and Gerald Trapp, general broadcast you on the inside of news editor, AP. Downtowner (Coliseum), Oct. 3 -8 -110th technical conference and equip- N.C. ment exhibit, Society of Motion Picture and Tele- broadcasting. It tells you Charlotte, vision Engineers (SMPTE). Queen Elizabeth hotel, Montreal. when, why, where it happens Oct. 4, I2- Hearings by Senate Commerce.Com- mittee's Subcommittee for Consumers on Truth - -as it happens. This August in- Advertising Act (S. 1461) and National Insti- tute of Advertising, Marketing and Society Act coverage- accurate, Aug. 2 -New deadline for reply comments in (S. 1753). Location to be announced. FCC's inquiry into children's TV programs (Doc. intensive, thorough Oct. 5 -Public hearings of Canadian Radio-Tele- - 19142). Previous deadline was June 1. vision Commission. will Commission hear renewal Aug. 2 -New deadline for reply comments in FCC of CKPM(AM) Ottawa. Skyline hotel, Ottawa. gives you the facts you need proceeding involving formulation of rules and policies relating to renewal of broadcast licenses Oct. 6 -8- Meeting, Tennessee Association of for your workaday, (Doc. 19153). Reply comments due Sept. 15. Broadcasters. Sheraton hotel, Nashville. money- making use. Aug. 3- Regional meeting, ABC-TV executives Oct. 7 -9- Meeting, Massachusetts Association of and network affiliates. Phoenix. Broadcasters. Sheraton- Hyannis, Hyannis. Subscribe now pay later! Aug. 5- Regional meeting, ABC-TV executives Oct. 8- Fourth annual management seminar. spon- ... and network affiliates. Los Angeles. sored by Kansas Association of Broadcasters. Aug. 12- 15- Seventh Hollywood Festival of World Ramada inn, Manhattan, Kan. Television, Wolper Video Center, Hollywood. Oct. 12 -14 -Fall Convention, Illinois Broadcasters Screening of award -winning TV program entries Association. O'Hare Marriott hotel, Chicago. from 18 countries in competition including 16 U.S. Oct 14-15 -First fall conference, National Asso- rröädä,stinqo markets. (P.O. Box 2430, Hollywood 90028). ciation of Broadcasters. Regency Hyatt House, Aug. 13 -TV Day, sponsored by Georgia Asso- Atlanta. (For complete list of NAB's 1971 fall ciation of Broadcasters. Marriott Motor hotel, conference dates, see BROADCASTING, June 29, Atlanta. 1970). Aug. 18 -New deadline for filing reply comments Oct. 14- 16- Annual birthday celebration and con- in response to FCC's further notice of proposed vention, Grand Ole Opry. Municipal auditorium, rulemaking on one -to -a- market rule (Doc. 18110) Nashville. and crossownership of CATV and local newspapers Oct. 17 -1971 Japan electronic show Elec- CCA ELECTRONICS (Doc. 18891) . tronics Industries Association of Japan. Interna- Aug. 19 -21- Fourth annual Radio Programing tional Trade Fair grounds, Osaka, Japan. Informa- Forum, sponsored by Billboard magazine. Am- tion: Mamoru Tsukamoto, EIAJ, 437 Fifth Ave- bassador hotel, Chicago. nue, New York 10016. Aiiwoitmees an Aug. 19 -22- Annual fall convention, West Vir- Oct. 17 -19- Meeting, North Carolina Association ginia Broadcasters Association. Greenbrier hotel, of Broadcasters. Grove Park inn, Asheville. White Sulpher Springs, W. Va. Oct. 17 -19- Annual convention, Nevada Broadcast- Aug. 20- 21- Meeting of Arkansas Broadcasters ers Association. Sahara -Tahoe hotel, Lake Tahoe. AUTOMATIC Association. Arlington hotel, Hot Springs. Oct. 17- 20- Annual convention, National Asso- Aug. 22 -25 -54th annual meeting, Association ciation of Educational Broadcasters. Fontainbleau for Education in Journalism. Meeting concur- hotel, Miami Beach. with AEJ rently is American Association of Oct. 18 -19- Regional meeting National Associ- PUSH BUTTON Schools and Departments of Journalism and ation of Broadcasters. Pick Congress hotel, Chi- American Society of Journalism School Admin- cago. istrators. University of South Carolina, Columbia. Oct. 19- Public hearings by Canadian Radio-Tele- Aug. 24 -27- Western Electronic Show and Con- vision Commission. Commission will hear applica- CONSOLE vention. Civic auditorium, San Francisco. tions proposing second TV service for Western Manitoba, Saskatchewan and Central Alberta. Ap- plications must be on file by Aug. 10. Regina inn, September Regina, Saskatchewan. Oct. 21 -22- Regional meeting, National Associ- Sept. 2 -New deadline for filing comments in FCC ation of Broadcasters. Statler Hilton hotel, proceeding involving formulation of policies re- Boston. lating to broadcast renewal applicants (Doc. 19154). Reply comments due Oct. 4. Oct. 22- 30- Meeting International Film, TV Film and Documentary Market ( MIFED). Sept. 9 Contracts will -11 -Fall convention, Louisiana Associa- be made for negotiating agreements in any branch tion of Broadcasters. Monteleone hotel, New of film production, co- production, financing and Orleans. issue of import and export licenses made. Advance Sept. 13- Hearings by Federal Trade Commission booking should be made to MIFED before Sept. to explore impact of advertising on consumers, 25. Largo Domodossola 1 -20145 Milan, Italy. with special attention to TV advertising. FTC building, Washington. NO FADERS, NO COMPLICATED Sept. 15 -17 -Fall convention, Michigan Associa- SWITCHING!! Just Fast, Accurate tion of Broadcasters. Featured speaker will be Major convention dates in '71 Push Button Operation assures former FCC Commissioner Lee Loevinger, now Washington lawyer. Hidden Valley. Sept. 27 -29 -11th annual conference spon- instant channel switching, over sored by Institute of Broadcasting Financial Sept. 21 -Public hearings of Canadian Radio-Tele- Management. Regency Hyatt House, At- ride and cue. Ideal for "Top 40" V1510,, Commission. Inn on the Park, Toronto. lanta. Formats or operations with rapid Sept. 23 -25- Annual broadcasting symposium, Sept. 28 -Oct. 2- Annual national confer- switching requirements. sponsored by Group of Broadcasting, Institute ence and workshops, Radio -Television News of Electrical and Electronic Engineers. Washing- Directors Association. Statler Hilton hotel, ton Hilton hotel, Washington. Boston. Sept. 23- 25- Meeting, Minnesota Association of Oct. 17- 20- Annual convention, National Broadcasters. Location to be announced. Association of Educational Broadcasters. CCa CORPORATION Sept. 26 -28- Meeting, Nebraska Association of Fontainebleau hotel, Miami Beach. 716 JERSEY AVE., GLOUCESTER CITY, Broadcasters. The Villager motel, Lincoln. Nov. I4- 17- Seminar, sponsored by Broad- N. J. 08030 Phone: (609) 4561716 Sept. 28 -New deadline for filing comments in casters Promotion Association. Washington FCC proceeding involving proposed amendment Plaza hotel, Seattle. of rules pertaining to field -strength curves for FM

10 BROADCASTING, July 26, 1971 BROADCASTING PUBLICATIONS INC. Sol Taishoff, chairman. Lawrence B. Taishoff, president. Books For Broadcasters Maury Long, vice president. Edwin H. James, vice president. Joanne T. Cowan, secretary. Color Irving C. Miller, treasurer. Television W H BF The Business of Colorcasting the call edited by Broadcasting. THE BUS!HESSV.UJOYOF 1HENOION MO Meta Howard W. Coleman letters of A thoroughgoing and TELEVISION authoritative exploration of the components that public service make colorcasting a vi- Executive and publication headquarters BROADCASTING -TELECASTING tal building, communications force. Covers the tech- 1735 DeSales Street, N.W., Washington, since 1925 niques of color television, producing for color D.C. 20036. Phone 202 -638-1022. TV, the color television audience, doing busi- Sol Taishoff, editor. ness in color and color TV systems. Lawrence B. Taishoff, publisher. 288 pages, color illustrations, diagrams, EDIT RIAL charts $8.95 Edwin H. James, VP-executive editor. Donald West, managing editor. Rufus Crater, editorial director (New York). Frederick M. Fitzgerald, Earl B. Abrams, The Technique Leonard Zeidenberg, senior editors. Steve Millard, J. Daniel Rudy, associate editors. Clara M. Blondi, Alan Steele Jarvis, of Documentary Tom Madden, Don Richard, staff writers. Sandra Bartolina, William Blakefield, Film Production editorial assistants. Maurice Elaine Garland, secretary to the editor. Corken, vice Erwin F.phron (vice president, pres. & gen. manager Revised Edition director of marketing services, Carl Ally Inc., New York), "Serve is the key word in our motto. by W. Hugh Baddeley research adviser. It challenges us to provide the best Now revised and up- SPECIAL PUBLICATIONS in entertainment, news and public dated throughout, this Art King, director; Joseph A. Esser, associate service that our many years guidebook editor; Hanna Malinowski, editorial assistant. experi- 107 practical deals with all aspects SALES ence can provide." of the production of the factual film. Cov- Maury Long, VP- general manager. ers and methods of producing David N. Whitcombe, director of the means marketing. documentaries step by step from the initial JIB Newman, classified advertising. idea to the making of release prints and Dorothy Coll, advertising assistant. Doris Kelly, secretary to the VP- general their distribution. manager. 268 pages, 63 diagrams, glossary, Index $10.00 CIRCULATION David N. Whitcombe, director. Bill Criger. subscription manager. Understanding Sarah D. Crosby, Julie Janoff, Kwentin Keenan, Dorothy Ogler, Jean Powers, Shirley Taylor. Bob Television PRODUCTION Sinnett, vice president, engineering John F. Walen, assistant to the publisher for production. "Superior service demands supe- An Introduction to Harry Stevens, traffic manager. Broadcasting Bob Sandor, production assistant. rior equipment like our radar edited by Robert L. BUSINESS weather system, full color studio Irving C. Miller, treasurer. and control rooms, film Hilliard Sheila Thacker. Judith Mast. labs and Lucille DiMauro, secretary to the publisher. complete backup equipment." Six well -known educa- BUREAUS a un- tors present basic NEW YORK: 7 West 51st Street, 10019. derstanding of the ma- Phone: 212 -757 -3260. Rufus Crater, editorial director; David jor areas of television Berlyn, Rocco Famighetti, senior editors; broadcasting. Informative examples serve as Louise Pstevent Helen Manasian, Cynthia bases for practice exercises and projects. Valentino, staff writers. Robert sales manager; 256 75 notes, index L. Hutton, Eleanor pages, illustrations, R. Manning, institutional sales manager; Greg $6.95 Masefield, Eastern sales manager; Georgina Quinn, Harriette Weinberg, advertising Broadcasting Book Division assistants. 1735 DeSales St., N.W. HOLLYWOOD: 1680 North Vine Bud Street, 90028. Phone: 213 -463 -3148. Washington, D. C. 20036 Morris Gelman, senior editor. Nelsen, national sales manager Stephen Glassman, staff writer. "Our philosophy of advertising in- r ORDER FROM Bill Merritt, Western sales manager. Broadcasting Book Division Sandra Klausner, assistant. vestment, as opposed to just time 1735 DeSales St., N.W. CHICAGO: Midwest advertising sales repre- sales, makes staff involvement in Washington, D.C. 20036 sentative, Bailey & Co., David J. Bailey, president. P.O. Box 562, Barrington, Ill. 60010. community affairs the keystone to Send me the books I've checked below. My payment Phone: 312 -381 -3220 for the full amount is enclosed. media service." 0 107. Technique of Documentary Film Production, BROADCASTING Magazine was founded In $10.00 1931 by Broadcasting Publications Inc., 108. Understanding Television, $6.95 using the title BROADCASTING.-The 104. 1971 Broadcasting Yearbook. $13.50 News Magazine of the Fifth Estate. 111. Color Television, $8.95 Broadcast Advertising was acquired in 1932, Broadcast Reporter in 1933, WHBF Name Telecast' in 1953 and Television in 1961. Broadcasting -Telecasting was CBS for the No. 2 market in Address introduced in 1946. Illinois -Iowa (Rock Island, City State Zip *Reg. U.S. Patent Office. O 1971 by Broadcasting Publications Inc. Davenport, Bettendorf, Moline)

BROADCASTING, July 26, 1971 11 TheBLAIR TELEVISION a *Mike®

Land Unwinning them all Norman E. Tanis, director and college of librarian, San Fernando Valley State I would EDITOR: First, as a CATV man, College, Northridge, Calif. like to thank you for your fine coverage of the National Cable Television & in your July 12 Equal space Milk convention Association issue. Next, I would like to focus your EDITOR: Here at the School of Jour- attention to page 19 therein, and the nalism we are fixing up our placement Money pictures concerning the various panels. office. One of the two rooms has been Picture No. 3 shows Jack Gault [of wallpapered in newsprint, newspaper American Television & Communications ads, etc. Not to sell broadcasting short, Corp., Denver] and myself, Mark Van we want to do the larger outer office Loucks. However, your caption shows with draperies that somehow reflect Wisconsin's Jack Gault and Charles Dolan [of Man- broadcasting. Do you know of any hattan Cable Television, New York].- source of such a fabric ?- Robert W. Mark L. Van Loucks, president, CATV Haverfield, placement director, School 2nd Marketing Inc., Walnut Creek, Calif. of Journalism, University of Missouri, Columbia. Readership study (Does any reader ?) ADI EDITOR: You might be interested to know that I've had many comments BOOkNOfES since the "Monday Memo" feature [ "Down to earth about advertiser syndi- "Electronic Drama: Television Plays of cation," BROADCASTING, July 12], which the Sixties," 1971, edited by Richard tends to support your statement regard- Averson and David Manning White. ing 120,000 interested readers. - Joseph Beacon Press, Boston. 355 pp. $9.95 W. Ostrow, senior vice president, Young hardbound. & Rubicam, New York. This is the first book in the National Academy of Television Arts and Sci- Calling all networks ences series on "Television and the EDITOR: Read with interest your special American Culture." Messrs. Averson report on radio [BROADCASTING, June and White are general editors of the 21]. I have just one question. If people series. The nine dramas in this volume like John Gambling [of woR(AM) New have been selected to "show the variety York] are so super great, then why are of content, themes, and creative direc- they not on the networks? Of course tions" of TV drama in the past decade. Seven he wouldn't get clearance from every Criteria for selection were excellence station on the line, but I bet he'd get a and factors such as author, year of lot of them. I've sort of given up on broadcast, source (originals and adapta- Markets reviving the radio play to any great tions) and production technique (video extent, but there is no reason in the tape and film). Included also are tech- world why, say, the Johnny Cash Show nical notes and short biographies of shouldn't be on radio. It's music. It's eaoh playwright. in One! a great radio format. It would get "Television's Classic Commercials: The clearance from every one of a net- Golden Years 1948-1958," 1971, by Green Bay Menominee /Marinette work's "country" stations. Michael Lincoln Diamant. Communications Art Fred Pierce, KowL Spanish Fork, Utah. Appleton Neenah -Menasha Books, Hastings Flouse, New York. 305 pp. $14.50. Oshkosh Manitowoc -Two Rivers Collector's item Although some might doubt the desig- Sheboygan Fond du Lac EDITOR: Last Friday I was sitting on nation "golden years," here they are: $1.4 BILLION SALES MARKET the patio with Carl Haverlin [retired Speedy Alka- Seltzer, the dancing Old Godfrey A $2 BILLION INCOME MARKET president of Broadcast Music Inc.] dis- Gold cigarette packs, Arthur cussing the Haldeman- Julius Little Blue and Lipton's "zoop," and so on. Taking Ranks as Wisconsin's 2nd ADI Ranks 67th among all ADI's Books and lamenting that America's 69 commercials from the first ten years in TRS - $1,472,249,000 most complete collection of Little Blue of television-all deemed "classic" by (SRDS ADI Rankings 2- 15-71) Books at Porter Library of Kansas State the American Television Commercials College does not have a copy of the Festivals -this book is an advertising - "1927 Directory of Radio Stations." trivia goldmine. Each commercial is that willing the is The Wonder Market Carl suggested you might be illustrated, script provided and to put a note in BROADCASTING asking if commentary and notes are added. In- anyone had a copy of this Little Blue cluded at the end of the book are a WBAY Book which he might be willing to general history of TV commercial ad- donate to this Kansas collection. I am vertising and a glossary of broadcast kind of a shill for the Haldeman -Julius advertising terms. The author is presi- Green Bay collection since I helped found it.- dent of the Spots Alive Inc. agency.

12 BROADCASTING, July 26, 1971 MondafMemo from Edward Wilson, United California Bank, Los Angeles

UCB banks on its tellers for awareness

United California Bank's favorite teller, with a clearly superior service, bank campaign, which projects an image of Sandy Duncan, is leaving UCB this fall. switching is unlikely. If they're com- competence and interest in people, This would hardly deserve note, except fortable with their bank, the majority rather than numbers, as hopefully can that Sandy starred in a TV advertising of customers are not easily motivated be seen from the commercial excerpt campaign credited with doubling aware- to change. Even when they move, they above. ness of UCB in the highly competitive frequently transfer to another branch The campaign has won numerous market of California. Sandy is leaving of their old bank. awards. General appeal, however, to star in a Paramount movie, "Star - All this makes a distinctive message doesn't always mean impact on business Spangled Girl," and in her own TV hard to find. Yet, distinctive messages and to learn about impact, we con- series this September. The series is have been found. Ten years ago you ducted awareness surveys in Los Ange- called Funny Face and will give the could take a batch of commercials and les, San Francisco, and two other cities network audience the chance to delight put any bank's name on it. It all seemed before and after the campaign ran. to be the same old puffery. Not so, now. in her charm and vitality as Californians Not surprisingly, the pre -study The California banks are doing some have done -watching her in UCB com- showed automatically of the best advertising around. that people think mercials perplexedly coping with a of Bank of by The fierceness of this competition America, far the largest masher, choking on cigar smoke, figur- bank and largest bank advertiser. Ad- made the assignment to build UCB's ing out that the $100 bill the lady cus- vertising awareness of UCB was 10.9 %, awareness and image a tough one for tomer can't find is in her shoe, and try- approximately our share of the market. our advertising agency, Doyle Dane ing to spell the surname of a mus- And in retail banking, share of market Bernbach/ Los Angeles. For months, tachioed Greek named Nick: seldom they went through everything, then exceeds share of mind. and now your name, please ?" We hoped the post -study would show Sandy, the teller, asks, pencil poised came back with a couple of things to tell us. First, people largely perceive a 10% increase in awareness. Unaided over a Master Charge application. recall more than doubled -from 10.9% "Nicholas H. Janopoporopolus." their relationship with their bank as a personal to 23.5 %. We found we had strength "Now let's see, that's Nicholas H. one. Although a refused loan or a series of clerical errors could shat- among professionals and high- income Janopop ... I'm sorry. J-a-n- o-p -o -p- groups. We found we were perhaps not two 'ops'?" ter the relationship, the most serious offense would be impersonal treatment as strong in the young -adult market, but "Three 'op's.' With one `o -r' after the this is where we showed our greatest second `o-p'." by bank personnel. Customers don't like being gain between surveys. "So that's `Jan- o-p- o- p- o-r- o-p-." unknown or being treated like potential We also showed a consistent improve- "o-1 -u -s. There. Now Mr. Janoprop- check bouncers. They deposit their money ment in image over a whole range of popo-uh-do you mind if I call you and trust. attributes. greatest Nick ?" Second, all this comes across, in most UCB's improvement cases, at the teller's occurred in the number of con- Voice over: The tellers at United window. That is the people stage sidering it to be the best bank over California Bank will do their best to on which a bank really unfolds its -all, image-thousands to have the friendliest tellers, and to be remember your name. Whatever it is. of times a day. A strong image here might get people the most modern. UCB logo and super: We have the who have problems with their current best tellers in One final note: The success of this town. Or your money bank to consider UCB when changing back. campaign has not only benefited UCB. residence. It stimulated us to revise our training To increase awareness 100% in Cali- Based on this, DDB told us the one program to make sure our tellers live fornia is remarkable. California is a thing to focus on is the teller, and they up to the promise of our branch -banking state, and several strong advertising. developed the "best tellers in town" Thus, the public benefits, too. banks compete. They all offer basically the same rates and services, and people have difficulty differentiating one bank from another. Despite low ability to discriminate Ed Wilson has been vice president and direc- between banks, customers still regard tor of marketing for Los their own bank as the best and develop the Angeles -based attachments and loyalties to it that over- United California Bank since 1968. For 18 ride most problems they may experi- years prior to then, he was with the Los ence. The explanation is that when Angeles office of Foote, Cone & Belding, people select a bank, their primary where he was a vice president and manage- reason is image. They apparently think ment supervisor. He is a native and resident it important to be affiliated with the of Pasadena, Calif., and currently serves as "right" bank. If the general image is one treasurer of the Tournament of Roses Asso- they like and personal experience does ciation. He will be president of the Rose not contradict it, then loyalty develops. Parade in 1973. They overlook wrongs. They have little interest in what other banks do or offer. Even if a competitor comes out

BROADCASTING, July 26, 1971 13 July 26, 1971;Vol.81,No.4 Broadcasting

The squeeze play comes up for cable

The FCC is running full tilt to deliver to Congress before summer recess the long- awaited rulemaking

Pushed by cable advocates and pulled late CATV policy could also have an in response to a request from Senator by broadcast protectionists, the FCC impact on the commission's plans. The John O. Pastore (D- R.I.), chairman of tried manfully last week to fix a sched- committee is expected to complete its the Senate Commerce Committee's ule for the delivery of its new CATV report in two months. However, Clay Communications Subcommittee regulations. At week's end the plan T. (Tom) Whitehead, director of the (BROADCASTING, June 21). Senator Pas- called for a tentative decision to be Office of Telecommunications Policy, tore made it clear he felt Congress has submitted to the Congress before it who is chairman of the committee, has a responsibility for overseeing the corn- leaves on vacation Aug. 6, for a final stressed that its function is not to frus- mission's activities in cable. However, order before the end of the year, per- trate the FCC in its CATV proceeding he did not indicate whether or to what haps in November, and for an effective "but to provide a different perspective." extent he would attempt to influence date later on, perhaps March. Some broadcast -industry representa- the commission's action. But it could all be scrambled by tives appear to feel that a stop-action, One member of Congress who makes action in the Congress, where com- as such, by Congress or the Whitehead no secret of his view that the commis- mittees in both houses have asserted committee may not be necessary-that sion's proposals pose a danger to over - their rights of prior restraint, or in the time itself is on their side. For they the -air television and that the commis- executive branch, where a White House see one and possibly two new commission should defer action, at least until committee is working on high -level sioners taking office this year. the views of the President's committee cable policy. Commissioner Thomas J. Houser, are available, is Representative William FCC Chairman Dean Burch, facing whom they regard as pro-cable, is Springer (R- Ill.), ranking Republican sometimes hostile questioning at a hur- scheduled to leave the commission in of the House Commerce Committee. riedly arranged hearing of the House October, to be replaced by Representa- Representative Springer, who partici- Communications Subcommittee on tive Charlotte Reid (R -Ill.) (see page pated in last week's hearing, warned Thursday (July 22), reaffirmed the 22). Her views on cable are not known, that the commission was taking a step commission's determination to present but broadcast -industry representatives that would permit CATV to develop its proposals to the Senate and House appear to feel she would take their side. into a "modified form" of pay televi- Commerce Committees before Congress In addition, Chairman Burch, who sion and to siphon off sports events and goes home. "We'd welcome hearings" has taken the lead in liberalizing the entertainment programs now available on the proposals, the chairman added. commission's CATV rules, is generally on over- the -air television. "But we can't extend implementation expected to leave the commission this With "free TV wiped out," he said, of them indefinitely. As an outside fig- year- despite his repeated denials of the impact would be particularly great ure, we must complete action by the such speculation. on rural areas that, he added, would end of the year." He indicated that With a more broadcast -oriented com- not be wired for CATV. "Before you every member of the commission is missioner in Mr. Burch's place, the do anything about pay TV I want you anxious to avoid undue delay. theory goes, the cable regulations could to be sure free TV is with us," he said. Later it was learned that the com- be redrawn along more conservative However, the hearing ended on a high mission has November in its sights as lines. Commissioners Robert E. Lee note for the commission: Subcommittee the month in which to adopt a final and Robert Wells, who have been away chairman Torbert H. Macdonald (D- order, and March as the one in which from Washington during the past sev- Mass.) urged the commission to press to make the rules effective. eral weeks when the commission was on with its work on CATV without That timetable would afford Congress working intensively on the CATV rule- delay. He, too, expressed concern about time to review the commission's plans. making, are known to take a dim view television's possible loss of sports events. And considering the feeling of many of what their colleagues were doing. Mr. But, he said, "Don't wait for any report broadcasters that the proposals, to the Lee was attending an international con- from the President's committee." extent they have been disclosed, afford ference on space communications in The commission, he said, has been them too little protection against CATV Geneva, while Mr. Wells was vacation- working on the problem "long enough." competition, it is certain that Congress ing and making appearances at broad- "Everyone who has wanted to be heard will be urged to direct the commission caster association meetings. Both are has been heard. You are to be com- to take a more conservative approach. due back in their offices this week. mended for that," he told Chairman Conceivably, the special high-level The commission's commitment to Burch, adding that there is no more administration committee that President give Congress an advance look at the reason for delay. "We better bite the Nixon appointed last month to formu- CATV proposals was made last month bullet now, and you can do whatever

14 BROADCASTING, July 26, 1971 you want to do." Representative Mac- donald made that remark as he was gaveling the hearing to a close at 2:45 p.m. over the objections of Representa- tive Springer, who indicated he had additional questions to ask. "We're not through with these hearings," Mr. Springer had said. Chairman Burch, in response to Rep- resentative Springer's comments, said that the commission would amend its rules if it appeared they were permitting the kind of development the congress- man feared. In his prepared statement he said that "independent studies from reputable economists . suggest that UHF will be likelier helped than hurt by cable" because UHF's reception problems will "disappear with carriage" on the cable. He added that the commission's own study indicates "that it would be wrong to halt cable devel- Four members of the FCC get set for start of hearing by House Communications opment on the basis of its conjectured Subcommittee on commission's proposals for CATV regulation: (l -r) H. Rex Lee, impact on UHF stations." Robert T. Bartley, Chairman Dean Burch and Nicholas Johnson. He also said the commission had been Systems in smaller markets, where one distant signal, or even none. studying the CATV issue for 17 years local stations would be defined (as they He also confirmed that the commis- and that one rulemaking had been given are under present rules) in terms of sion is considering adopting a leapfrog- more intensive study than any other Grade B signals, would be entitled to ging rule designed to promote UHF by issue since he joined the agency almost minimum carriage of three network and requiring that one of the distant signals two years ago. one independent stations. And all sys- brought in be from the nearest UHF Furthermore, he said, he had dis- tems could carry the signals of as many station, an in -state outlet if possible. cussed the commission's plans with Mr. educational stations as they wish, subject (The rule would not apply if the near- Whitehead. "If there's anything rele- only to objections of local educators. est UHF was beyond a certain distance, vant" that the Presidential committee Application of the viewing standard say, 100 miles.) provides, "we'll feed it in" to the com- indicates that CATV systems in a num- However, the second distant signal mission's plan, he said. "But we can't ber of cases would be permitted to would be a "wild card" -one brought wait." carry more signals than was indicated in from anywhere. Chairman Burch Representative Macdonald on Mon- in Chairman Burch's Senate testimony, said such a rule might lead in time to day had summoned the commission to which dealt only with signals actually the emergence of a fourth national net- the hearing for a briefing on its CATV in a market, minus three of the educa- work. deliberations. He said he had heard tional stations, and the two bonus sig- Chairman Burch outlined these other that the commission was preparing to nals. (see table, page 16) aspects of the commission's proposed issue its findings soon and did not want It was also learned the commission plan: the subcommittee to be faced with an is considering other proposals that would Minimal channel, two -way capac- accomplished fact. permit additional importations. One ity, technical standards-The commis- The commission's "progress report" would allow a system to import a sion, determined that CATV should followed in the main the one it given foreign- language station if none is avail- provide the "new and diverse services when it appeared before the Senate sub- able locally; another would allow it to unique to cable," has "agreed" to committee last month. However, one import any station below the top-100 require systems to match every broad- important new detail was the standard markets that puts a Grade B signal over cast signal it carries with a nonbroad- the commission has agreed on for de- the CATV community. cast channel. termining whether a signal is "viewed The chairman indicated the proposed The commission feels channels significantly" -and could therefore be rules present some problems that will should be made available for use by considered local -in a particular mar- have to be faced. The proposed view- the public, by government for educa- ket. Network stations will meet the ing standard might have to be made tional and civic purposes, and by pri- standard if they have either a net weekly more "rigorous," or the allowable im- vate interests for commercial purposes. circulation figure of 25% or a viewing ports cut back in some areas, he said. However, it is known to have been share of 3 %; independents, if they have He cited specifically the San Diego, divided over the kind of detailed regu- either a net weekly circulation of 5% Youngstown, Ohio, and Salinas- Monte- lations it should adopt to govern the or a viewing share of 1 %. rey, Calif., markets. use of the access channels. CATV systems in the top-50 markets He also noted, as he did in his tes- Commissioners Nicholas Johnson would be entitled to carry whatever dis- timony before Senator Pastore, that and H. Rex Lee are said to be urging tant signals are needed to provide a the minimum -service concept would that the channels to be used by mem- minimum service of three network and result in anomolous situations in some bers of the public and for educational three independent stations; those in 51 -100 markets that are now served by purposes be made available "on a cost markets 51 -100, three network and two two independent stations and where basis" and that the CATV operator be independent outlets. In addition, sys- systems, therefore, would be free to given no control over them. Other mem- tems in all of those markets would be carry three or four independent sig- bers of the commission are said to be entitled to two bonus distant signals, re- nals. The commission is considering balking at that proposal. gardless of local availabilities. permitting those systems to carry only However, a related suggestion by the

BROADCASTING, July 26, 1971 15 two commissioners appears to have so. Chairman Burch said it lacks the into an area where it is blacked out. made some headway, one designed to staff and resources to hold comparative However, it would permit systems to assure a simple channel capacity for hearings to pick the most qualified carry all sports events on local chan- the public's use. It would require a CATV franchise applicant in each com- nels, including those that are local CATV operator to add a new "soap- munity. under the significant- viewing test. box" channel once his public- access Instead, it plans a partnership ap- Copyright -The Commission has channel has been filled to 80% of ca- proach. The commission would lay concluded that it "cannot shape copy- pacity over a six -month period. (Com- down guidelines-covering character right policies -that such matters are missioner Johnson is also said to have and financial qualifications and con- wholly within the purview of the Con- suggested this so- called "X- plus -one struction plans -for local authorities gress and the courts." Chairman Burch formula" be applied to educational to follow in granting franchises. In expressed the hope that Congress enacts channels as well.) addition, the local government would "an appropriate copyright law." Con- Chairman Burch said the commis- assure the fairness of rates and would gress has been attempting to do just that sion is considering requiring that deal with complaints, and the commis- for the past several years. "some capacity for two -way nonvoice sion would lay down policies govern- The copyright question troubled two communication" be built into all new ing CATV programing and nondis- members of the subcommittee, Repre- systems. He said "even rudimentary" criminatory access to leased channels. sentative Harley O. Staggers (D- two-way communication can be useful Chairman Burch also made it clear W. Va.) who is chairman of the parent in a variety of ways -for surveys, the commission ,regards the problem of Commerce Committee, and Representa- marketing services, and burglar-alarm federal -state relationship as likely to tive Fred B. Rooney (D -Pa.). Both ex- devices, among others. be a continuing one. He said a com- pressed the view that the commission He also said the commission is "in mittee to be composed of federal, state should await congressional action on the process of framing technical stand- and local authorities would be created the copyright issue before acting on ards to insure adequate quality of to deal with it. CATV. service for all cable subscribers." Sports-In view of the national Chairman Burch, in response to Federal -state relationships - The policy that permits football team to Representative Rooney, said that, "in commission believes it has the legal impose local blackouts on their games, an ideal world," the commission would authority to pre -empt the entire field the commission is prepared to propose wait. But, he said, "if we wait for Con- of CATV regulation on a licensing a rule that would prohibit systems from gress, we may get into the 1980's be- basis-but does not think it wise to do importing coverage of a sports event fore we act."

FCC is challenged independent and one educational. Dayton, Ohio (27) 6 13 "' 3. It assumed adoption of a bonus (Greene county) on its projections rule permitting, in the top -100 markets, Johnstown - the importation of a minimum of two Altoona, Pa. (29) 6 9" Has the FCC underestimated the num- distant independents, regardless of local (Cambria county) ber of broadcast services cable systems availabilities, and, in markets below the Harrisburg, Pa. (30) 6 10" in major markets could supply under the top 100, the importation of at least one. (Dauphin county) new rules the commission is consider- Toledo, Ohio (35) 4. It also assumed the additional im- 6 11' ing? A source that has opposed CATV (Lucas county) portation of a foreign -language station expansion thinks so and has done its Flint- Saginaw- if one is unavailable locally. (Chairman own analysis in key markets to support Bay City, Mich. (46) 6 12' Burch did not include foreign -language that stand. (Genesee county) importation in his calculations, nor did The table Lansing- Onondaga- below matches the source's to which the "signifi- projections against he include stations Jackson, Mich. (49) 6 12' those submitted by cant viewing" standard applied.) FCC Chairman Burch to the Senate (Jackson county) Here's how the chairman and the San Communications Subcommittee last June Diego (50) 6 12" analysis supplied to BROADCASTING (San Diego county) 15 when he presented the outline of the match up in counting signals. Omaha (55) 5 14** FCC's intentions. (Saunders county) Here are the premises used in the Chairman Orlando -Daytona Market, Rank Burch's Opposing analysis to arrive at the number of Beach, Fla. (65) 5 7" signals accorded each market: (County Analyzed) Statement Estimate (Brevard county) 1. It counted as "local" any television Los Angeles (2) 13 14" Wilkes- Barre- stations that (1) are located within 35 (Los Angeles county) Scranton, Pa. (69) 5 11** miles of the CATV system, (2) place a Philadelphia (4) 9 (Luzerne county) grade B signal over the CATV com- (Bucks county) Mobile (Ala.) - munity where the overlapping station is Boston (5) 7 Pensacola (Fla.) (73) 5 8 "" below the top -100 markets, or (3) if (Middlesex county) (Escambia county) Cleveland (8) B network affiliates, attain a Cape 3% audience (Cuyahoga county) share or 25% net weekly circulation, Girardeau, Mo. (80) 5 7' Pittsburgh (10) 7 (Groves county) if independents, a 1% share or 5% net (Beaver county) Columbus, Ga. (81) 5 15" weekly circulation, according to Ameri- Baltimore (11) 7 (Troup county ) can Research Bureau. (Harford county) Youngstown, Ohio (82) 5 19* 2. It assumed carriage Atlanta (19) 7 of distant sig- (Columbiana county) nals would be permitted to provide (DeKalb county) Rockford - minimum in Buffalo, N.Y. (21) 6 8* services the top -50 markets Freeport, III. (97) 5 12* of three network stations, three inde- (Erie county) Seattle- Tacoma (22) 7 12*** (Boone county) pendents and one educational; in mar- (King county) Indicates 1 educational station. kets 51 -100, three network, two inde- Stockton - Indicates 2 educational stations. pendents and one educational and in- Sacramento, Calif. (25) 7 9* '" markets below 100, three network, one (Amador county) "" Indicates 3 educational stations.

16 LEAD STORY BROADCASTING, July 26, 1971 6711irjr¿esotarjs are great people. 9 eet ours. `They make "`?he `World `Today "news great! There's something new and exciting in Twin Cities' television. It's "The World Today! " - featuring all-pro anchorman- journalist- reporter Ted O'Brien (above, center), Barry ZeVan, twinlde -in -the-eye meteorologist - weatherman (left center) and grand -slam sportscaster Tom Ryther (right center), plus an expanded team of dynamic reporters! "The World Today" is a unique experience in news! It's provocative, comprehensive and enter- tainingly interesting! It's what the great people of the great Twin Cities' area want in news! And, approximately 250,000 more great people will be "taking 5" when our new 1427 -ft. tower goes into operation later this summer (covering more than 3 million people in total.) Reach the great people. Take 5! TAKE 5 IN THE TWIN CITIES KSTP -TV

A Division of Hubbard Broadcasting Inc.. WTOG-TV, Tampa -St. Petersburg. KOB -TV, Albuquerque. Contact your nearest Petry office or Jim Dowdle at 612.645.2724. meMedia

The more things change at CBS...... the more they may stay the same; that's among prominent prospects in wake of latest management reordering

Since March 1, 1965, the Columbia He wasn't even at CBS when the or (2) that CBS might try to duplicate Broadcasting System -step -by -step, pro - Aubrey firing occurred in 1965 (al- in a Schneider- Jencks combination what motion-by- promotion, firing-by- firing- though he had been there earlier, from had been its long- running hit in the has been advancing a second echelon 1950 to 1959), and, as a skillful lawyer Paley- Stanton team. One show busi- as the evident, eventual and presumably who had made his mark as an advocate ness -sales oriented, the other a master inevitable replacements for William S. rather than salesman, programer or administrator and champion of the Paley, chairman of the board and chief administrator, was never expected to Washington wars. executive officer, and Frank Stanton, end up in the line in the first place. It might even have worked. But what president and chief operating officer. When he did -first as executive vice was meant for the future didn't com- Last Tuesday (July 20) it rubbed out president of the television network in pute now. It looked good on the orga- and started over. October 1968, and then, four months nization chart to have an executive vice To hear CBS tell it, the news was not all that spectacular. John A. Schneider, executive vice president of the parent CBS Inc., was returning to his first love, broadcasting, as the principal line executive to whom report the television and radio networks, the company's owned television and radio stations and CBS News. Not exactly consignment to oblivion. Richard W. Jencks, who had exercised those responsibilities as president of the CBS/ Broadcast Group, was being transferred to the Washington vice presidency (being vacated by the retirement of Ted Koop), which under him would be given far wider dimensions in the governmental arena which has so important an impact on all CBS's operations. Not exactly Siberia. But if you could find no one at CBS Still in command. Neither William S. Paley, who started it all, nor Frank Stanton, to confirm the fact that, successionwise, who helped him bring CBS to pre -eminence in broadcasting, looks like a man on it was a new ball game, neither would his way out. The changes they effected in their company's highest management any deny it. Since that date six years echelons last week reflected that reality within the organization. No one would ago, when he replaced James T. Aubrey contest that CBS would not be what it is today without the chairman and the presi- Jr. as president of the CBS Television dent. From today's look of things, CBS may not soon have to do without them. Network in the first of a series of wrenching corporate maneuvers, Jack Schneider was the man to bet on, first later *, as president of the broadcast president, but at CBS there was no ex- to succeed Dr. Stanton as president group -the prevalent thinking was (1) ecutive vice presidency for him to fill. upon the latter's presumed retirement that there was a new contender along- And if Mr. Jencks's forte was ultimately in 1973, and then Mr. Paley, if he side Mr. Schneider for the Stanton job, to be with Washington, line responsi- should decide to pack it in as chairman bility for a $600 -700 million broadcast wasn't the place to display it. It would be premature to close the In what CBS insiders labeled the "Valentine's operation books on the Schneider candidacy - Day Massacre." It was on Feb. 14, 1969, that Mr. Hence at least a rationale for the switch he remains, after all, Schneider was elevated to executive vice presi- in assignments. responsible for dent, Mr. Jencks leapfrogged the network presi- the predominant portion of CBS's rev- dency to become president of the broadcast Whatever the straightforwardness of enues and profits. But if anyone was group, Tom Dawson was deposed as president the reasons going in-and the seeming of the television network and made assistant to out betting last week, he was taking odds, Mr. Schneider, Bob Wood was named president logic of the explanations coming - not giving them. The post Mr. Schnei- of the television network and Ralph Daniels his too much had gone into creating the successor as president of the television stations der held was being left vacant. division. Mr. Dawson has since left CBS to situation that existed before last Tues- The Jencks ascendancy was of more join the office of the commissioner of baseball. day to think that things on Wednesday Mr. Daniels has been succeeded as president of recent vintage, and -because it was far the stations division by Thomas Miller, who had weren't significantly changed. less logical -perhaps more spectacular. been Mr. Jencks's assistant. For one thing, there was on Tuesday

18 BROADCASTING, July 26, 1971 a known, named successor to Frank for his performance on that side of the rung downward on the executive ladder. Stanton. On Wednesday there were fence, virtually no chance to advance to In the rituals of corporate assignments, these- -restricting the horizon to the command of a broadcast -show business executives are rarely accorded a second CBS executive roster -to pick from: oriented company. chance up. Goddard Lieberson, who heads the Ralph Briscoe, president of CBS/ For a company as large as CBS, not list from the standpoint of rank and Comtec, whose diminishing jurisdiction to mention a business as large as corn - seniority, having been made senior vice still includes CBS Laboratories, CBS - munications, that relatively short list does president of the parent CBS Inc. two EVR (the electronic video recording not begin to exhaust the possibilities. weeks earlier (and who still retains operation) and, nominally, CBS Televi- Having gone through the exercise, how- operating responsibility for the two sion Services. EVR is a loss operation. ever, it's hard not to be forced back to Columbia groups, as well as Cinema CBS Television Services, which once the starting point. First there was a line Center Films). But Mr. Lieberson may was the shelter for all the profit in the of succession. Now there is no line of be erased from the list in the same group -from CATV and film syndica- succession. Why? motion that puts him on it. At 60 he is a tion, now spun off into Viacom -is en- It may be that none is needed just Stanton contemporary, and thus rule - gaged primarily as a capital venture now. booked out as a contender. organization. CBS Labs is Peter Gold - Bill Paley is a vigorous 69 (he will Clive Davis, newly named head of mark's research and development prin- be 70 on Sept. 28). The chairman was the CBS Records Group, whose tenure cipality and an inconspicuous money - scheduled to retire in 1966, but at the as president of the records division was producer. last minute reversed his field. Since then marked by dramatic performance in Mr. Briscoe was the corporate finan- he has shown no inclination to relin- revenues and spectacular performance cial vice president before going into the quish active command over-or at least in profits. Among his assets: He is a line with Comtec, and was probably a veto power concerning --the company lawyer, and thus presumably under- more prominent contender from that he founded and in which he has played standing of the intricacies of corporate vantage than from the one he now so conspicuous a role. It's hard to life in today's highly regulated, highly holds. Robert M. Rice, who succeeded imagine him out of the game. He might law- surrounded corporate life. He him in the financial post, and who now relinquish the chief executive designa- swings in show business. He knows has responsibility for acquisitions and tion one day, but it's unlikely that, given how to make money. Principal impedi- planning as well, may well be the only continued good health and the want -to, ment: He is from the Columbia side CBS executive below group renk whose he'll soon step aside as chairman. of the family, which historically has name should figure in succession specu- Frank Stanton is an equally vigor- had little to do with the broadcast side, lation. He has the advantage of know- ous 63 (a corner he turned on March where CBS has traditionally looked for ing numbers, a major corporate pre- 20). He has been president since 1946. its leaders. requisite. He is on the 35th floor and The script calls for him to retire on Harvey Schein, now head of the in frequent contact with both Mr. Paley reaching 65 in March 1973. But that CBS /Columbia Group, to whom falls and Dr. Stanton. He's also relatively was the Paley scenario too, and prec- responsibility for Creative Playthings, new in CBS, and thus relatively free of edents, once set, are easily followed. Columbia House (the direct marketing any stigma that might bar a reach in The process may have begun. Mr. organization, including the Columbia his direction should the occasion war- Paley gave every evidence of disengag- Record Club), CBS Musical Instruments rant. His prior record in finance at ing up to the moment he discovered no Division and a growing number of in- Ford Motor and International Tele- pressing need to depart the scene. Dr. ternational operations (including Hall- phone and Telegraph, and his famili- Stanton has been on a similar course. mark in Mexico). His credentials are arity in general with the world of busi- Now, fresh from still another successful less prominent than Mr. Davis's, but ness, could make him a popular choice campaign in behalf of broadcasting and similar. Also a lawyer. Also a success- from a Wall Street point of view. the First Amendment-his combat with ful P &L operator. He shares the Colum- And Jack Schneider, who if no the House Commerce Committee over a bia negative. longer the officially sanctioned succes- subpoena to produce outtakes of The Ross Sackett, president of the CBS/ sor, has not been officially renounced. Selling of the Pentagon (BROADCASTING, Holt Group, which includes the Holt, Mr. Schneider's credentials for the job July 19) -he is back in line control of Rinehart & Winston publishing com- on Wednesday were the same as those all the major components of the company and CBS's other ventures in that he offered on Tuesday. He now suffers, pany. A call to the bench may be a long field. Mr. Sackett is given high marks however, from having been forced a time in coming. Challengers seek station figures They want FCC to reveal financial data as aid in decisions on petitions to deny

The financial reports that broadcast net- The request was made in a petition center for study of broadcast media. works and stations file with the FCC aimed at facilitating the role of citizen Broadcasters invariably request and annually are, by regulation and tradi- groups seeking to evaluate the perform- expect confidentiality for their financial tion, among the commission's most ance of their local stations at license - reports for competitive reasons. But the closely guarded secrets. But the com- renewal time with a view to filing chal- petition notes that the commission and mission last week was asked to adopt lenges. the courts have held that a station's per- rules that would permit public inspec- The petition was filed by two public - formance at renewal time should be tion of the reports, revealing revenues, interest law firms that have represented measured in part by the extent to which expenses and profits. What's more, it citizens groups before the commission, the station reinvests its profits in locally was asked to expand the reporting form the Stern Community Law Firm and the originated programing. Accordingly, the (Form 324) to require a listing of ex- Citizens Communications Center, and petition adds, it is "anomalous" for the penditures on specific types of program- by the National Citizens Committee for commission to withhold from citizen ing. Broadcasting, which serves as a resource groups the financial information that

BROADCASTING, July 26, 1971 21 Only good words for Mrs. Reid Nomination hearing is pro forma for future commissioner

Representative Charlotte T. Reid (R- Ill.), appearing before the Senate Com- munications Subcommittee last Thurs- day (July 22) on her nomination to the FCC, received unqualified endorsement from some of her colleagues and a re- minder from subcommittee Chairman John O. Pastore (D -R.I.) that the corn - mission will be dealing with a number of important problems in the months to come. Mrs. Reid has been nominated by President Nixon for a seven -year term Representative Charlotte Reid (R -I11.) confers with Illinois Republican Senator on the FCC, replacing Commissioner Charles Percy before the Senate Communications Subcommittee's hearings last Thomas J. Houser, whose six -month week on Mrs. Reid's nomination to a seven -year term on the FCC. term ended June 30 (BROADCASTING, July 5). Senator Pastore noted that the FCC would enable them to make that meas- However, it has on occasion made indi- is working on its package of CATV urement. vidual reports public in response to proposals and he urged Mrs. Reid to The programing categories on which petitions showing a need to know. familiarize herself with the problem. the petition asks that licensees be re- The petition contends that the "per- And, he pointed out, the domestic - quired to list their spending are news, suasive showing" required for disclosure satellite issue and the commission's public affairs, "other programs" (ex- "is often difficult for the average citi- large backlog of cases are other major clusive of entertainment and sports), zen group to make "; three separate tasks confronting the FCC. and all local programing. The present rounds of pleadings may be required. Senator Pastore cited those same form requires only that broadcasters re- Even when the prescribed procedures problems earlier this year at the con- port on "broadcast expenses;" the peti- are followed, it adds, the commission firmation hearing on the nominations of tion says that the information generated often denies access to the information. Commissioners Houser and Robert by that question is too imprecise "for an The petition asserts that a station's Wells to new FCC terms (BROADCAST- accurate evaluation of programing ex- financial position may hold the key to ING, March 1). penditures, profits and revenues." whether a citizen group files a petition "I realize the tremendous responsi- The petition recalls that the commis- to deny a renewal application. It notes bilities on the FCC and I assure you sion recognized an "essential link be- that a group may be faced with appli- that I will give these problems serious tween programing and profits" in deny- cations "from dozens of local stations" and prompt attention," Mrs. Reid said. ing the proposed sale of KTVH-TV and should not be forced to proceed Senator Pastore repeated another Hutchinson, Kan., from the Minneapolis against all of them, "only to find at concern that he expressed at the Wells - Star & Tribune Co. to WKY Inc., owner some later date that many were devot- Houser hearing-that he hoped the of WKY -TV Oklahoma City. The coming adequate percentages of revenue to Nixon administration would consider mission found that KTVrt -TV had devoted local programing." appointing a black FCC commissioner. 33% of its gross revenues to program- In a proceeding that was a factor in He added, however, that this has nothing, and WKY -TV 26 %. The transfer was inspiring the petition for rulemaking, ing to do with Mrs. Reid's nomination. turned down on a number of grounds, the Stern firm has petitioned the com- Senator Charles Percy (R -III.) and including concentration of control of mission to disclose the financial reports House Minority Whip Leslie C. Arends media (BROADCASTING, Dec. 15, 1969). of three Albuquerque, N.M., television (R -III.) testified to Mrs. Reid's qualifi- And the U.S. Court of Appeals in stations for the years 1969 -71. cations. Senator Percy said her "dili- Washington recognized the "link" in its The firm, as counsel for the Alianza gence and attention to detail in her decision invalidating the commission's Federal de Pueblos Libres, says the in- committee work should serve her well" policy statement on comparative hear- formation is critical to a decision to on the commission. He added that Mrs. ings involving renewal applicants, the oppose the renewal applications for the Reid has a keen interest in the problem petition points out. Asserting that the Stations- KOB -TV, KOAT -TV and KGGM- of violence on television. Mr. Arends commission could reward the "superior TV. New Mexico licenses are due for told the subcommittee she will make service" of licensees being challenged at renewal on Jan. 1, 1972, and the dead- an "excellent" FCC member, praising renewal time, it said that "one test" of line for petitions to deny them is Sept. L her "conviction and good judgment." such service should be the extent to The Alianza says its principal pur- Mrs. Reid's nomination is expected which the incumbent has reinvested pose is to eliminate discrimination to be favorably reported out of the profits in service to the public (BROAD- against Mexican -Americans and that Commerce Committee and approved by CASTING, June 14). Albuquerque television stations "have the Senate. She does not plan on join- The commission is authorized by law not devoted an adequate portion of ing the FCC until October, however, to keep confidential the financial infor- their time, or resources," to their prob- because she wants to complete her mation it obtains from broadcasters. lems. Appropriations Committee duties.

22 THE MEDIA BROADCASTING, July 26, 1971 Wirst with daytime women

In the Dallas -Fort Worth market KDFW -TV is first choice among the daytime women viewers. Channel 4 reaches more women per average quarter -hour, 9:00 a.m. -6:30 p.m., Monday thru Friday than any other station in the market ... leading the second station by *9.3 %. To reach more women in the nation's 11th ranked television market, ask your H -R representative for further information and availabilities.

'January 1971 ARB TELEVISION AUDIENCE ESTIMATES DAY-PART AUDIENCE SUMMARY, TOTAL SURVEY AREA

KDFW-TV DALLAS-FORT WORM

e Dallas Times Herald Station Ves R. Box, President D representedP nationallyY byY (t.,; Mo.), Mr. Hulbert is a 1948 graduate Hulbert will succeed Paul Haney of Harvard University with a masters degree in 1950 from Harvard Graduate School of Business Administration. He First meeting of new NAB executive committee was an editorial assistant in the White names PR House during President Truman's last Wasilewski assistant to post year there, and for two years thereafter was with NBC's WRCA-AM -TV (now The appointment of James H. Hulbert public relations under Grover Cobb, WNBC- AM -TV) New York, working as as executive vice president for public now executive vice president for station producer and director, production man- relations was announced by Vincent T. relations ( "Closed Circuit," July 12). ager and then as assistant to the station Wasilewski, president of the National Although both Mr. Wasilewski and manager. He joined NAB in 1954 as as- Association of Broadcasters last week. Richard W. Chapin, Stuart Enterprises, sistant manager of the association's Choice of Mr. Hulbert, who for the Lincoln, Neb., NAB chairman, insist Broadcast Management Department, last seven years has been vice president that the move does not deny that specu- becoming manager of the department and assistant to the NAB president, was lation, neither would agree that addi- in 1960. He was named assistant to confirmed by the new seven-man execu- tional moves are in view. But other then NAB President LeRoy Collins in tive committee of NAB at its first meet- sources at NAB and among broadcast- 1963 and became a vice president in ing in Washington on July 22. ers see the Hulbert move as required 1967, continuing in the same post for The executive committee also in- at the present time, because a reorgani- Mr. Wasilewski. He is the author of structed the NAB staff to commence zation so soon after the establishment two novels, "Noon on the Third Day," action to persuade Congress to enact of the three executive vice presidencies published in 1963, dealing with Wash- legislation to protect broadcasters from earlier this year would be considered ington politics, and "The Disputed Barri- "harassment" at renewal time. The an admission that the original reorga- cade," in 1966, a story of a labor union the Depression. move is considered a change of priority; nization was a mistake. during In its resolution on license- renewal last month the joint board told the staff Mr. Hulbert succeeds Paul Haney, policy, the NAB executive committee to work with the FCC to recoup the who is leaving NAB Aug. 15. Mr. urged Congress to enact laws "to pro- commission's policy statement on re- Haney joined NAB last February as newals that had just been overturned by part of the executive triumvirate that vide that broadcast stations with a record of service in the public interest will a federal court. includes Paul A. Comstock as execu- not be subjected to harass- Naming of Mr. Hulbert to the public tive vice president for government re- procedural ment or erosion of journalistic free- relations post seems to be contrary to lations, as well as Mr. Cobb. dom." This last relates to reported speculation that the association would A resident of Washington since in : t renewal time restructure its organization to place fancy (although born in St. Joseph harassment directed at stations that take vigorous editorial positions in their communities. Mr. Wasilewski noted that NAB had FEATURED BY no hope that Congress would act this year, but he expressed the hope that it AMERICA'S OUTSTANDING would in 1972. The NAB move came after it became MEDIA BROKER known that the FCC had decided not GC to try to overturn the court decision that held illegal a policy statement by the agency in early 1970 that stated that where a licensee demonstrated that ESTATE he had provided "substantial service" to his community he would be virtually assured of renewal notwithstanding any LIQUIDATION challenge (BROADCASTING, June 14). The NAB executive also approved the holding of "mini-conferences" of radio stations similar to the successful $2,000,000 TV meetings that have been held by William Carlisle, NAB vice president for TV. during the past year. The corn - mittee noted, however, that these meet- Primary network TV and dominant AM -FM ings, as well as further TV meetings, in fine southeast market, at less than twice should take place after the October - gross, including two parcels of valuable real November regional meetings. estate. ChangíagNallds BLACKBURNCOMPANY,INC. Approved: RADIO TV CAN NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS The following transfers of station ownership were approved by the FCC last WASHINGTON, D.C. CHICAGO 60801 ATLANTA 30309 BEVERLY HILLS 90212 20006 333 N. Michigan Ave. 1655 Peachtree 9465 Wilshire Blvd. week (for other FCC activities see "For 1725 K Street, N.W. (312) 346-8460 Road, N.E. (213) 274 -8151 the Record," page 57). (202) 333 -9270 (404) 873 -5626 71 -29 WLEW -AM -FM Bad Axe, Mich.: Sold

24 THE MEDIA BROADCASTING, July 26, 1971 by John F. Wisner and James B. Mueh- its license, held by Continental Broad- 15, in response to several petitions for lenbeck to A. Arthur Aymen and casting Inc., subsidiary of Rollins Inc., reconsideration. The rule, released April Nancy P. Aymen for $350,000 plus Atlanta, because of wNJR's alleged 1, specifies that the networks with no 50% of accounts receivable. Ten -year "gross misconduct and fraud" through primary affiliation in a three -station covenant not to compete is included in misrepresentation of advertising con- market must give first -call right to the the consideration. Mr. Aymen has been tracts. On July 16 the FCC granted unaffiliated station (usually a UHF) in an employe of WHLS -AM -FM Port Hu- Newark temporary authority to operate the market for the first 15 hours of ron, Mich. Mrs. Aymen is a housewife. WNJR for 120 days on a nonprofit basis prime -time and weekend and holiday WLEW(AM) is full time on 1340 khz pending choice of an interim operator sports programs, before the two- affili- with 1 kw day and 250 w night. WLEW- (BROADCASTING, July 19). ated stations are given access to the FM operates on 92.1 mhz with 3 kw The city then was not able to begin remainder of the unaffiliate network's and an antenna 210 feet above average operations of the station immediately, a programs. terrain. spokesman said, because it did not have KATR(AM) Eugene, Ore.: Sold by the necessary funds. City officials went Genevieve de Dampierre Casey, Diana before the Newark city council on Media alternative Crocker Redington and William H. Wednesday night (July 21) but that Crocker II to Weston Broadcasting session adjourned without a commit- in Washington Inc. for $225,000. Mrs. Casey has a ment for funds. The council scheduled 50% interest in KSHA(AM) Medford a meeting on Thursday (July 22) with Video tapers experiment Mayor Kenneth A. Gibson to obtain and a 25% interest in KAPT(AM) Salem, with putting communications more specific information on the budget both Oregon. Mrs. Redington fias a in the 'hands of people' 25% interest in those stations and Mr. and how it would be spent. the City officials then said that any "slush Crocker has a 25% interest in KSHA only. The principals of Westone Broad- fund" approved by the council to op- A fledgling alternative -media group in the paid back casting include Phillip W. Zonne and erate station would be Washington is developing a program of out profits from station operations. Willard A. Hargan (general partners) of software for social change. In a demonstration on a downtown street corner and John F. Marten Jr., Mavis Marten Breather on affiliates rule Parrish and Margery M. Richard (lim- last Thursday (July 22), the Community ited partners). Mr. Zonne has an in- The FCC's ruling governing the rela- Video Center displayed the results of its terest in various CATV, microwave and tionship of unaffiliated television net- first attempts at placing "media commu- land development businesses. Mr. Har- works with unaffiliated stations in three - nications in the hands of the people." gan is a one -third interest holder in a station markets will not go into effect Most attention focused on the show- media consultancy and has interests in until Aug. 1. The commission has ex- ing of a video tape made during the a CATV firm now procuring franchises tended the effective date of the rule, May Day demonstrations in Washington in three California cities. Mr. Marten which was to have gone into effect July this spring. Viewers were exposed to has a majority interest in a securities brokerage firm. Mrs. Parrish and Mrs. Richard are housewives. KATR operates on 1320 khz with 1 kw day. YEARS KMND -AM -FM Mesa, Ariz.: Sold by AMERICA'S MOST C. W. Pratt to Dwight Tindle, Rick Muth and Eric Hausenstein for $195,- EXPERIENCED MEDIA 120. Mr. Hausenstein is a salesman for BROKERS WEBN -FM Cincinnati, Mr. Tindle is making an initial broadcast venture. Mr. Muth is sales manager of WEBN- EXCLUSIVE BROADCAST PROPERTIES! FM. KMND(AM) is a daytimer on 1510 EAST COAST: -Well established fulltimer in top 100 market that khz with 10 kw. KMND -FM is on 93.3 has history of profits. Good equipment and valu- mhz with 100 kw and an antenna 1,550 able real estate included. Top 4.0 format. Station feet above average terrain. has excellent potential. Price $425,000 -terms KFOA(FM) Honolulu: Sold by George negotiable. M. Mardikian and others to John Hut- Contact Milton Q. Ford in our Washington, D.C. office ton Corp. for $130,000. John H. Weiser Jr. is president of John Hutton Corp., CALIFORNIA: -Profitable daytimer in large multi- station market. which is also the licensee of KuMu- Studios and offices beautifully equipped. Trans- (AM) Honolulu. KFOA operates on 94.7 mitter real estate included in the deal. Price mhz and has a construction permit for $295,000-29% down, balance negotiable to 60 kw. It has an antenna 140 feet above qualified buyer. average terrain. Contact Don C. Reeves in our San Francisco office Newark finds funds to run WNJR temporarily & ASSOCIATES, INC. The city council of Newark, N.J., last

Thursday (July 22) appropriated a WASHINGTON, D.C. 1100 Connecticut Ave.. N . 20036 202/393 -3456 $250,000 budget to permit the city to CHICAGO 1507 Tribune Tower 60611 312/337 -2754 operate DALLAS 1511 Bryan Street 75201 214/748 -0345 black -oriented WNJR(AM) for SAN FRANCISCO 111 Sutter Street 94104 415/392 -5671 120 days, beginning last Friday. The station had stopped broadcasting BROKERS OF RADIO, TV, CATV & NEWSPAPER PROPERTIES / APPRAISALS / FINANCING after the FCC had ordered revocation of

BROADCASTING, July 26, 1971 25 scenes not shown on the network cov- had the experience to provide broad- was justified on the basis of Gordon erage, such as inside a bus on the way casters with the techniques needed to County's "repeated and willful disre- to a detention center, or interviews with make public- service programing "rich gard of commission's regulations, as demonstrators while in police custody and thoughtful, and meaningful and well as Gordon County's consistent (the camera crews were also under involved." The statement also said failure to answer inquiries relating to arrest). ABM members would not charge for these failures to file." The strike issue Begun in October 1970 in coopera- such assistance, adding: "We want to did not have to be considered, the court tion with Federal City (Washington) give you no excuse to refuse." said. College's division of community edu- One of the ABM members, Lorenzo The commission's decision on Oct. cation, CVC was invited by Partners Milam, of commercial KTAO(FM) Los 31, 1969, came in a comparative hearing of the Americas to tape its fifth inter - Gatos, Calif., said broadcasters attend- in which a competing applicant, John C. American conference in Costa Rica ing the meeting "engaged us in dialogue Roach, sought a construction permit for earlier this year. A series of programs ... good dialogue." a station on the frequency on which were produced to aid in training handi- Any requests for help. though? "Ab- WGCA is operating, 900 khz. The com- capped and retarded persons for useful solutely none." mission originally denied Mr. Roach's roles in Latin American society. application on the ground that Mr. The Costa Rican minister of labor WGCA renewal Roach had failed to ascertain com- and social affairs also asked CVC to appeal munity needs. Mr. Roach appealed that prepare a half-hour program on needed finds no court favor decision, but he and the commission prison reforms. It included interviews later asked that the case be remanded The denial with inmates bitter about prison con- FCC's of license renewal for to permit him to amend his application wccA(AM) ditions and poor treatment not so much Calhoun, Ga., licensed to in conformity with the commission's Gordon Broadcasting, by guards but by other prisoners. The County has been primer on ascertainment of community upheld by the U.S. Appeals program was broadcast on a Costa Court of needs. for Washington. Rican TV network and, a CVC spokes- The commission denied renewal on man said, was received very well by P &S moves to Denver grounds that Gordon had con- the population at large. County sistently failed to file Pacific & Southern Broadcasting Co. The Central American /Panamerican financial reports and had ignored announced last week it has moved its Nutrition Institute requested CVC tapes commission correspondence on the matter, and had par- operational headquarters from New of its food programs in operation to ticipated in a strike application aimed York to Denver, effective July 15, and improve mental health in Guatemala. at blocking the emergence of a new has located in the Denver Technologi- Such programs demonstrate the pos- station in Calhoun. The commission had cal Center ( "Closed Circuit," April 5). sibility for "sharing exercises in self - noted the 1 kw daytimer was at Arthur H. McCoy, president, said expression and problem solving across the time on a. one -year probationary license Denver is "geographically well situated" cultural and linguistic barriers," CVC for failure to file financial reports. for the company, which also will main- said. Gordon County had appealed in retain facilities in New York, Los Angeles On the local level, CVC plans to sponse to the commission's refusal to and other cities. Pacific & Southern's initiate the First National Video Bank, allow it to introduce new evidence to stations are KtMN(AM) Denver; WQxr- in cooperation with the District of Co- contradict the charges relating to the AM-FM-TV Atlanta; KHON -TV Honolulu; lumbia public library system. Designed strike application. WSAI -AM -FM Cincinnati; WWDJ(AM) to involve the greatest number of people The court, in a brief, unsigned Hackensack, N.J.; KYxl(AM) Portland, in the communication process, the opinion, said the commission's decision Ore.; and KKDJ -FM Los Angeles. FNVB will catalogue and store for playback the results of experiments with portable VTR equipment, much the Media notes: daytime and 1 kw nighttime on 630 way libraries store and retrieve infor- khz. WVLK operates with 5 kw daytime mation today. Religions resources Applications for and 1 kw nighttime on 590 khz and is financial grants are being accepted by Bluegrass Broadcasting This ABM makes the Catholic Communications Founda- owned by Co. tion, New York, from individuals and New home Noncommercial wrvs(Tv) little headway organizations serving the broadcasting Detroit has acquired the former studio Members of the California Broadcasters apostolate of the church. The Most and office facility of wrEE(AM) and Association found their annual meeting Reverend John A. Donovan, bishop of WJBK -TV, same city, from Storer Broad- in Monterey picketed by a group warn- Toledo, Ohio, board chairman of the casting Co. The building will be used as ing them to pay more attention to serv- CCF, said the foundation has given a new public broadcasting center, be- ice to their communities and less to grants totaling $174,000 over the past ginning in the fall of this year. The profits -and offering to help, at no two years. A panel of communications $750,000 -purchase was made possible charge, make their programing "more executives will review all applications, by grants from the Kresge Foundation community oriented." which must be received by the CCF at of Detroit and the Ford Foundation. The Alternative Broadcast Manage- 405 Lexington Ave., Suite 4200, New More for MBS The Mutual Broad- York ment Group, composed of representa- 10017, Mr. Lowell L. Sammons, casting System reports it has signed 11 tives of commercial and noncommer- Coordinator, before Oct. 1, 1971. new affiliates. The additions include: cial radio stations, said in a statement Lexington changes Two Lexington, WRHC(AM) Jacksonville, Fla., KLOM -FM handed to the CBA delegates that poor Ky., radio stations have switched net- Lompoc, Calif., wvAM (Am ) Altoona blacks, chicanos and Indians regard the work affiliations: WLAP(AM), formerly and wsux(AM) Doylestown, both Penn- "donation" of frequencies to broadcast- an NBC affiliate, joined CBS Radio, and sylvania, WLON -AM -FM Logan, Ohio, ers "for the sole purpose of making a wvLK(AM) moved from CBS to ABC's WMRO(AM) Aurora, Ill., WLTH(AM) million bucks" for those broadcasters American Information Network. WLAP, Gary, Ind., WHSL(AM) and wwn,(AM) "is outrageous, ominous, and cause for owned and operated by Illinois Broad- Wilmington, N.C., and KoKY(AM) Little violence." casting Co., broadcasts with 5 kw power Rock, Ark. The statement said ABM members

26 THE MEDIA BROADCASTING, July 26, 1971

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A long, cold summer on political reform

The forecast is dim for any measure to emerge from either side of the Hill before Congress goes on vacation

The hopes of House and Senate Demo- signees) and with a few exceptions federal -office candidates -five cents per cratic leaders that a political- spending limits debate on any one amendment eligible voter or $30,000 whichever is bill would get to President Nixon's desk to 30 minutes. greater. However, a candidate could before the summer recess faded last One of those exceptions limits debate combine the limits and allocate them as week as the Senate bogged down in to three hours on each of two amend- he chose. other legislation, and it became ap- ments that may be introduced by Sena- Suspends Section 315 of the Com- parent that the House Commerce Com- tor Winston L. Prouty (R -Vt.). A munications Act for all federal -office mittee would not report its bill to the spokesman said last week that intro- candidates, provided they are given floor until after that month -long reduction of the Prouty amendments flexibility in choosing program formats. cess which begins Aug. 6. hinges on whether Senator Pastore is Fmpowers FCC to revoke licenses Meeting last Monday (July 19), the successful in substituting the Commerce of stations that fail to allow candidates Senate Democratic leadership decided Committee's version of the bill for the "reasonable" access. to move the political- spending bill ahead Rules version for floor consideration. Authorizes General Accounting of another piece of legislation (a bill He added that Senator Prouty's amend- Office to handle financial reports. guaranteeing loans to failing major ments would probably be identical to Places no limit on individual con- corporations) for consideration on the some of those he offered during the tributions. floor. The Democrats were fearful that Rules markup of S. 382. Requires media to charge candi- Republicans wanted to kill the cam- Here is a summary of the principal dates their lowest unit rates. paign- reform measure -or at least stall provisions of S. 382 as amended. Those attending the Democratic it. The Republicans were anxious to Imposes separate limits on broad- leadership meeting included House take up the loan -guarantee measure that cast and nonbroadcast spending by Ways and Means Committee Chairman the administration wants passed by the recess. Subsequently the party leadership decided on a compromise. In re- Quaal wants ban on political spots turn for placing the loan bill ahead of A prominent Midwestern broadcaster "if we apply certain standards for shav- the campaign- spending measure, the has called on the National Association ing creams, dentifrices, gasoline, deter- Democrats asked for unanimous sup- of Broadcasters to ban the use of 30- gents, pharmaceutical products and in- port of a "consent agreement" involving and 60- second spots by political candi- timate apparel and ignore an area the political- spending bill. dates. which involves the election to office of That agreement, approved last Ward L. Quaal, president of WGN the man who will lead this great Re- Wednesday (July 21), stipulates that Continental Broadcasting Co., said he public in the month and years to come when the bill (S. 382) comes to the wants the NAB TV and radio codes and who is really the most powerful floor, it will "be considered as having amended to prohibit stations from man on earth." been amended in the form as reported accepting any political statements that Mr. Quaal noted that he instituted by the Committee on Rules and Ad- arc less than five minutes in length in this policy in 1952 at what is now ministration, and that the bill as thus time for the 1972 election. Avco Broadcasting Corp., and in 1956 amended [will] be treated as original "I am fearful that unless such a plan at the WGN Continental stations (wGN- text for the purpose of further amend- is implemented," he told members of AM-TV Chicago, KDAL -AM -TV Duluth, ment...." Also under the agreement, the San Diego Advertising Club last Minn., and KWGN -TV Denver). Senator John O. Pastore (D -R.I.) would week, "we will have the same mis- Mr. Quaal's recommendation is not be entitled to immediately offer a sub- understanding, distortion of issues and the first along these lines. A number of stitute for the entire bill. Senate sources confusion" that occurred in the 1968 congressmen and senators, as well as said last week that such a substitute election campaign. Spot announce- political analysts, have expressed the would probably be identical to the ments by political candidates in 1968, view that 30- and 60- second spots political- spending bill reported out by Mr. Quaal said, "represented a pitiful should be banned in political cam- Senator Pastore's Communications Sub- reflection upon political leaders and a paigns. The latest was Senator Vance committee. Any motion to table Senator demonstration of total irresponsibility." Hartke (D -Ind.) during the political - Pastore's amendment would not be per- No candidate, Mr. Quaal said, can spending bill hearings by the Senate mitted. address himself adequately to his pro- Communications Subcommittee last The consent agreement goes further. gram in the course of a 30- or 60- spring (BROADCASTING, March 8). Other bills could be considered "at any second announcement. Also, he added, The subject is expected to come be- time during the consideration of S. a candidate with heavy financial back- fore the NAB's TV and radio code 382" at the discretion of the leadership. ing can saturate TV and radio in his boards -the radio board on Sept. 21 And, the agreement limits debate on S. area by buying spots. in Denver; the TV board, Dec. 9 -10 in 382 to 16 hours (to be divided equally "It is rather silly," Mr. Quaal said, Phoenix. between the leadership or their de-

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DOUBLEDAY BROADCASTING: RADIO: KRIZ, Phoenix; KHOW, Denver; KITE & KEXL -FM, San Antonio - represented by RAR. KROD, EI Paso; KDEF & KDEF -FM, Albuquerque - represented by Petry. TELEVISION: KROD -TV, EI Paso and KOSA -TV, Odessa -Midland - represented by H -R TV. KDTV, Dallas - represented by Avco TV Sales. For facts and figures, write any of our stations, or their representatives. Wilbur Mills (Ark.), Senate Finance Frank Stanton (BROADCASTING, July rather than just print media spending. Committee Chairman Russell B. Long 19). However, Mr. Staggers last week In addition, Mr. Bingham's bill pro- (La.), Senate Communications Sub- denied this. He told BROADCASTING that vides for a Federal Election Commis- committee Chairman John O. Pastore the committee will be tied up with sion to handle financial reports, and (R.I.) and House Communications other matters until after the upcoming imposes limits on individual contribu- Subcommittee Chairman Torbert H. recess. tions ($5,000 for House candidates; Macdonald (Mass.). H.R. 8628, sponsored by Mr. Mac- $5,000 to $15,000 for Senate candidates, At the meeting, they agreed that donald, would repeal Section 315 for depending on size of state, and $25,000 some of the Commerce Committee's presidential and vice - presidential candi- for presidential candidates). provisions that were changed in the dates, and limit to 10 cents per eligible Representative Les Aspin (D -Wis.) Rules Committee should be put back in voter the amount a federal -office seeker has also introduced a campaign -spending the bill-principally the strict spend- could spend for a primary or general bill based on the Senate measure. His ing limits of five cents per eligible voter election. The bill stipulates, however, bill (H.R. 9768) woùld give challengers for broadcast and nonbroadcast media, that no more than half that amount can 50% more campaign funds than incum- and suspension of Section 315 of the be spent on the broadcast media. In bents. Challengers for the House or Communications Act only for presi- addition, it requires the media to charge Senate could spend 15 cents per eligible dential elections. candidates their lowest unit rate. And, voter or $90,000, whichever is greater. And, according to one Hill source, it if the nonbroadcast media make space Incumbents would be limited to 10 was agreed that once the Senate and available to one candidate, they must cents or $60,000, whichever is more. House bills were passed, differences be- make it available to the opponent at All presidential candidates would be tween the two measures could be ironed the same rate. limited to 10 cents per eligible voter. out in conference. Meanwhile, the House Elections Sub- A spokesman said last week that the Senate sources were reluctant to committee under Chairman Watkins M. House Administration Committee, par- speculate on when S. 382 might come Abbitt (D -Va.) last week wound up its ent of the Elections Subcommittee, will to the floor, explaining that it is difficult hearings on political spending. At the be considering the campaign -reform to tell how long the Senate will be tied hearing last Tuesday (July 20), Repre- measures before it and, hopefully, will up on the loan- guarantee legislation. sentative Jonathan Bingham (D -N.Y.) report a bill to the floor before the And the chances that the House told the subcommittee that S. 382 is recess. One of the measures under con- political -spending measure will get to "a good start toward comprehensive sideration is the bill (H.R. 8284) intro- the floor appear even dimmer. The bill campaign reform legislation." He indi- duced by Mr. Abbitt and Representative (H.R. 8628) was reported out of Mr. cated, however, that he favors an ex- Wayne L. Hays (D-Ohio), chairman of Macdonald's subcommittee to the par- panded version of that bill. the parent committee. It places a ceil- ent Commerce Committee virtually un- Last Wednesday (July 21), Mr. Bing- ing of $30,000 on contributions and changed (BROADCASTING, July 12). It is ham introduced a bill that is identical expenditures by House candidates. likely to stay there until after the recess. to the Senate's measure, except for three Senate or "at- large" House candidates Reportedly, Committee Chairman Har- changes. The spending limits are five could spend $30,000, or six cents per ley O. Staggers (D -W. Va.) is holding cents per eligible voter, or $15,000, person in their state, whichever is up action on the bill because he still whichever is greater, for broadcast greater. Presidential candidates and nurses resentment against the House spending. The same limit applies to non - their running mates could spend six leadership for voting to recommit to broadcast spending including all other cents per person in all the states with Commerce his proposed contempt cita- expenses connected with the campaign no restriction on how funds are to be tion against CBS and its president, (such as postal, travel, telephones) used.

A thorn in spot's side? New York broadcasters hear that freed prime time may be more bane than boon to sales

Warnings were sounded last week that to stations in early evening time is no Buffalo, however, disagreed with a pol- TV stations banking on a strong fourth longer considered by them as "prime icy of accepting advertiser- syndicated quarter in spot this year to snap them time," as contrasted to network pro- shows saying they serve to divert ad- out of the economic doldrums (BROAD- graming, and say they believe they vertisers' money that otherwise would CASTING, July 19) may have an addi- ought to receive rates usually reserved be allocated to conventional spot buy- tional sales burden, courtesy of the for fringe time. ing. FCC. But, said the station operators, "we According to spokesmen for both Participants in a TV session at the are paying prime -time rates for prod- large -sized and medium -sized markets, New York State Broadcasters Asso- uct and are entitled to prime -time rates there is a possible trend in the making ciation's executive conference in Coop- from advertisers." of local sponsors buying whole shows erstown aimed their fire at the FCC's One participant, Larry Gershman, (including shows in the new prime -time prime -time access rule, which gives general sales manager of WNBC-TV periods available). This buying is a re- them additional periods to sell locally New York, said experience thus far turn full- cycle, they said, to advertisers in prime time next fall. would appear to indicate that a mix- seeking identification with shows. Spokesmen for major- market stations ture of barter and purchased programs Also discussed in the informal ses- especially noted a resistance they are is the healthiest approach to program- sion was a move by some broadcasters encountering from advertisers. They ing the new prime -time periods. toward selling four positions instead of said advertisers have gone so far as to Leslie G. Arries Jr., vice president six in the new prime -time periods, a point out that the half -hour returned and general manager, WBEN- AM -FM -TV course generally agreed to be preferred

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Call Ron Curtis collect (312) 337 -5318. `Nationwide `Broadcast Personnel, 'Inc. 645 NORTH MICHIGAN AVENUE CHICAGO, ILLINOIS 60611 MANAGEMENT RECRUITERS SINCE 1964 RADIO TELEVISION CAN but only if stations obtain the same total as to who earned the commission. money for the four as they would for Under the new arrangement- assum- Noncommercial TV six. They also concurred that "too many ing that the station's business had been buys commercials commercials in a program are antagon- half local and half national -the rep izing advertisers," but said the "big, and the local salesmen get paid at half major- market stations must take the their prior rate of commission. PBS plumps its programs lead" in reducing the number of spot During this discussion, Mr. Kellner in prime -time news, positions in a show. drew attention to Penney's which, he on ABC, CBS and NBC Morris S. Kellner, managing director said, has acknowledged that its store of the Station Representatives Associ- managers use radio and TV to adver- The Public Broadcasting Service, in its ation, who led a session on creative tise selected items but not if this means selling, warned that some national ad second year as a network for the na- a cutback on newspaper budget. The tion's 205 noncommercial television agencies in opening up more branch store managers, he said, think broad- stations, announced last week that it offices appear to be doing so "in order cast is something to use with new will become a commercial television- to deal directly with stations. Why? At when money, increased advertising dol- network advertiser this fall. least one reason is the thought that they lars are available. not an en- "That's An extensive network, spot -TV and can get better rates from you that way, couraging word for us," he said. print campaign is set to begin Oct. 3 retail rates, or local rates." Penney's, he said, in centralizing its The move of various major ad agen- and run through Oct. 17. Twenty -six buying, is now relying on its agency, spots will be placed on the commercial cies to set up regional offices and buy LaRoche, McCaffrey & McCall, New locally for products to be advertised in York, to provide the information it those markets has been of increased needs in radio and TV. He noted fig- concern to some station representatives. ures estimating Penney's newspaper Among the agencies mentioned: J. budget at $80 million as against an esti- Walter Thompson, Young & Rubicam, mated $2.4 million in radio and $3.1 Dancer -Fitzgerald -Sample and Mc- million in TV. Cann-Erickson, with markets affected In another session -largely technical said to include Los Angeles, Atlanta, -during the July 19 -21 conference, Washington-Baltimore, San Francisco, John B. Summers, general counsel of (PBS Seattle and Portland ( "Closed Circuit," the National Association of Broadcast- PUBLIC July 19). ers; Egmont Sonderling, president of BROADCASTING Mr. Kellner questioned the validity group -owner Sonderling Broadcasting of stations continuing to quote local Co., New York, and Richard Shiben, of SERVICE rates to advertisers locally. FCC's renewal branch in the Broadcast He suggested that stations revise their Bureau, discussed problems for stations thinking by coordinating their sales in preparing for FCC license renewal. network's nightly news broadcasts -the effort into a "single sales team lo- Mr. Sonderling at one point put aside Howard K. Smith -Harry Reasoner re- cated all over the country." "When you his prepared remarks to plead for a port on ABC -TV, Walter Cronkite news allow the life blood of part of your "well -paid lobby in Washington and a on CBS-TV and NBC Nightly News. sales force to be diluted," he said, big public relations effort to show that In addition, there will be spots Sunday "you're in danger of having no sales broadcasters are not the scum of the on CBS's Face the Nation and on NBC force, or for sure a weaker sales force, earth." and CBS sports programing. The 30- at the decision making levels." second commercial will be run Sunday The thrust of Mr. Kellner's presen- through Thursdays, PBS's broadcast tation was that traditional boundaries ABC Radio sales gain week, and advertise the network's offer- between national and local advertising ABC Radio reported substantial gains ings for the evening they appear. PBS -particularly in the national retailing in sales last week for the first half of will supplement the network -TV buy field-have become "blurred." He said 1971 over 1970, and said approximately with 32 spot buys in New York during stations must "refocus and get a new 30 new advertisers have bought sched- the two -week period. An extensive print sighting on the real target -the new ules on at least one of the four network campaign will run simultaneously in the marketing structure of the nation." services. top-10 broadcast markets. As an example of changes under Listed among advertisers new to ABC Edward L. Morris, director of public way, Mr. Kellner reviewed differing Radio this year were Brach Candies, information for PBS, said this will be methods by which various retailing Bristol -Myers (Tanya, Vitalis, Chrys- the first time that public television has chains and discount houses buy the ler, Colgate -Palmolive, Axion, Brite purchased commercial time to adver- bulk of their advertising. He noted that Side), Ford Motor, General Foods tise its own program offerings. The with growth of chains, there has been a (Maxim, Instant Maxwell House), spots were sold to PBS at "tremendous directly related centralization of oper- Goodyear Tire & Rubber, Gulf Oil, rate breaks," according to Lawrence K. ations with advertising decisions made Howard Johnson, Nabisco, Libbey- Grossman, who heads PBS's advertising increasingly "at levels and distances be- Owens-Ford, Eastman Kodak and Shell agency, Lawrence K. Grossman Inc., yond the reach of local media sales- Oil. in New York. He said $625,000 had men." Walter A. Schwartz, ABC Radio been allocated for the campaign. In stressing new modes of station president, said that advertisers buying PBS last week also unveiled its logo, selling to keep up with changes, Mr. ABC Radio exclusively and for the first to be used in all commercial spots (see Kellner cited a station approach that time this year include Breck, Bekins above). The new logo, using a stylized integrates the sales -force efforts of both Movers, Gillette (Dry Look, Right human head for the letter P in PBS, is the station and its rep. He said all of Guard, Lemon -Up), Success Unlimited aimed at stressing the "public" in public the salesmen in this method are com- magazine, Norwich Pharmaceutical broadcasting service, according to Mr. pensated on the station's total, nonnet- (Unguentine), Shulton (Old Spice, Morris. The design, created by Ernie work sales volume with selling coordi- Desert Flower), Noxell (Therablem) Smith of Lubalin, Smith & Carnase, nated on all levels without bickering and Lehn & Fink (Stridex). will be used in all PBS advertising.

32 BROADCAST ADVERTISING BROADCASTING, July 26, 1971 URGENTLY NEEDED: JOBS

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Former graduates of The Careers Training Program have been hired by stations throughout the country including, WSOC -TV, Charlotte, N.C., WOR -TV, New York, WCPO -TV, Cincinnati, WMAL -TV, Washington, D.C., WCCO -TV, Minneapolis, Minn., KTVU -TV, Oakland, Cal., KAIT -TV, Ft. Smith, Ark.

Contact:

Charles Jefferson The Community Film Workshop Council 112 West 31st Street New York, N.Y.10001 [212] 239 -4420 cated, aged accounts -receivable trial Cheerleading for balance by agencies, showing what the Newest from TVB: various agencies owe for each individual standard invoices client. Spot values up WCIA(TV) has much praise "National spot buying is a complicated process at best, and the cost of Latest 'Planning Guide' for TVB -AAAA forms, processing spots has risen over the cites spot buying as claiming high efficiency years more than many of us realize," better bargain than ever Mr. Main said. "But the new standard WC!A(TV) Champaign, Ill., which invoice system increases efficiency, re- Figures from a new study to be released adopted the new Television Bureau of duces handling costs, speeds collections, by the Advertising- American Association of ties into traffic via a standardized num- Television Bureau of Advertising this week show that spot TV offers Advertising Agencies standard invoice bering system for commercials and fits "greater efficiencies" than a ago form three months ago, lauded the sys- in well with final Sunday billing. With year because tem last week for speeding up collec- it, there is no longer the danger that a of growing audiences and de- clining costs to advertisers. tion of national spot billings and mak- very valuable advertising medium will ing spot easier and more economical to be priced out of the market." The study, being released in conjunc- buy. Other TV sales executives last week tion with the second edition of TVB's Guy F. Main, executive vice presi- tended to feel that while WCIA'S results Spot Television Planning Guide, cites a dent of Midwest Television Inc., which with the standard forms and final - typical 30- second campaign in the top - owns and operates the station, said that Sunday billing may look exaggerated to 50 markets and compares it with one a in the first three months WCIA "billed some stations, they probably appear year ago in terms of audience delivered, nearly 400 national spot invoices -and conservative to others, probably de- costs and cost -per- thousand. had to revise and rebill just one, be- pending on the agencies involved. More It shows that the audience delivered cause of a minor, human error." and more big agencies, they said, are ranges from about the same in late eve- He reported that payment of cur- giving priority to bills submitted on the ning and weekend daytime to an in- rent bills is up 10% and collections in standard invoice forms. crease of 6.3% in early evening and up the second month have increased even The standard forms were introduced to 13.9% in nighttime. Costs run from more, and he said he expects both fea- more than a year ago but acceptance a 5.4% increase in nighttime to a tures "to continue to improve as agen- received its biggest impetus with this 20.8% decrease for late evening. TVB cies become increasingly familiar with year's introduction of the practice of said that the cost- per -thousand ranges the system." He pointed out that agen- making each month end, for billing from a 7.4% decline in nighttime to a cies appear to be making "a genuine purposes, on its final Sunday. TVB 21.2% decrease in late evening. attempt to process the standard invoice officials say that more than 400 stations The TVB study is based on typical forms first, as we were assured would now use final- Sunday billing and that schedules and costs provided by station - be the case." approximately 140 have already adopted representative members of the bureau WCIA produces the form on a Na- the standard invoice form and another and on audience estimates obtained tional Cash Register billing machine 140 are committed to do so, indicating from Nielsen Station Index data. programed for TV billings and closing that more than half the commercial TV The second edition of the Spot Tele- application. The NCR system also en- stations are simplifying accounting via vision Planning Guide (formerly called ables the station to produce a sophisti- this new method. the Spot Television Buying Guide) will

The beginning, middle and end result of WCIA'S newly the spot and the ad rate, or a credit figure if the ad did not adopted system of ad billing and collection. At left, Guy F. run. Final invoice forms are then ready for signature by Main, executive vice president of Midwest Television, li- wc1A's chief accountant David A. Hunker (right), and censee of WCIA, and former TVB board chairman, demon- mailing to clients. After introduction of the ad billing data, strates the unit whose standard invoice form includes all the machine unit independently updates the cumulative ac- billing information on one sheet. As work orders come in count balance, computes commissionable and noncommis- (center), billers like Patricia Birch field employ the NCR TV sionable charges, total bill, agency commission and net due. Billing Machine to enter onto the invoice the actual time of Reconciliations are in dollar amounts with explanations.

34 BROADCAST ADVERTISING BROADCASTING, July 26, 1971 be available shortly. The guide is in- tended for use by agencies and advertisers in the planning stages of a spot - TV purchase and provides information on costs. ratings, homes and people reached, cost -per- thousand and cost - per- rating -point. 30 seconds 1970 1971 % change Early evening You're only cost S 8.116 $ 7.457 - 8.1 homes (000) 4.553 4,840 + 6.3 cost per 1,000 1.78 1.54 -13.5 HALF COVERED Nighttime cost $20,565 $21.667 + 5.4 homes (000) 6,112 6,959 +13.9 in Nebraska... cost per 1,000 3.36 3.11 - 7.4 Late evening cost $ 6.658 $ 5.274 -20.8 homes (000) 2,762 2,774 + 0.4 cost per 1.000 2.41 1.90 -21.2 Daytime Mon. -Fri. cost 3,304 $ 2.979 - 9.8 homes (000) $ 07 2,320 + 5.1 cost per 1,000 1.50 1.28 -14.7 Daytime weekend cost $ 6,164 $ 5,710 - 7.4 homes (000) 3,029 3.050 + 0.7 cost per 1,000 2.03 1.87 - 7.9 Source: TVB study based on typical schedules and costs provided by Station Representative members of TVB. Audience estimates derived from Nielsen Station Index data.

Minor uprising against TV board t t Preparation H restrictions without Lincoln- Hastings- Kearney prompt open defiance by one code subscriber Check retail sales. A smoldering revolt over the action of the TV board of directors of the Na- Check the top station dominance.* tional Association of Broadcasters last 55% Total Day Share, 52% Prime- month when it refused by one vote to Time, 63% Early Evening, 75% approve the carriage of hemorrhoid - Late Evening. preparation advertising by TV stations (BROADCASTING, June 28) burst into Check with Avery -Knodel flame last week. Source: ARB November, 1970 H. Ray McGuire, vice president and general manager of WALA -TV Mobile, Ala., announced that he was going to accept Preparation H advertising not- A-rv_rM :%P/rt JEük'orM RADIO withstanding the board's action. WALA- MVO n1./ CREEK CLEF GRANO TV, an ABC 10, is NMI GRANO affiliate on channel .oE.E.,0a KOLN-TV /KGIN-TV a member of the TV code. The station TELEVISION L'1,0111 VIORA5. GRAND ISLAND, N(1.16 M. FT. TOWER SWOTS. GRAND mL.KAEAEIAZoa 1069 II TONER is owned by broadcast group owner 00IV7aÌla i1UlÌRSEíaMn ReW.r"COlx,x Universal Communications Corp., the p,netl A.. r.Knod.l, Inc., E.clu,,.tl Nnllonel RepIV,eRIWlI.e broadcast arm of the Evening News As- RREarv SIOUX Cil r.IOWA sociation (Detroit Evening News). r In two letters to A. Louis Read, Please send SUBSCRIBER WDSU -TV New Orleans, chairman of the SERVICE TV board of the NAB, Mr. McGuire 1 year $14 noted that acceptance of hemorrhoid - 2 years $27 preparation ads had been recommended ßroaiIcaslillq r! 3 years $35 THE6USIHES o by the TV code review board. The TV Canada Add S4 Per Year Foreign board has no right to overrule that de- Name Position Add $6 Per Year cision, he contends. 19/1 Yearbook $13.50 Company "It is the prerogative, obligation and 1971 CAN Sourcebook responsibility of each individual station Business Address $8.50 to decide either to accept or reject any- Home Address thing and everything that is televised City State Zip Payment enclosed over its facilities," Mr. McGuire wrote. Bill me "With this thought in mind, plus the BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036 fact that our station agrees with the J code board's original decision to clear ADDRESS CHANGE: Print new address above and attach address label from a recent Issue, or print old address these two Preparation H commercials, including zip cods. Please allow two weeks for processing, mailing labels are addressed one to two Issues In advance.

BROADCASTING, July 26, 1971 35 hour

This is the center spread of the best b ead

roadcast businessweekly in the world. Friends of the Earth- joined NBC mak- INA in a big way ing the request for an oral argument on the ruling. buys on NBC Radio The ruling, NBC contended, has in- What was said to be the largest industry-wide impact in that it creates dividual purchase of radio network time great uncertainty regarding the applica- in recent years took place last week. tion of the fairness doctrine to all in- Insurance Co. of North America, Phila- stitutional advertising and therefore delphia, has signed an agreement with should be subject to oral argument NBC Radio to sponsor all NBC News before the commission. specials and instant -news reports and In addition, NBC argued that in the several regularly scheduled news shows context of the Esso case broadcasters would to take into account for 16 months, starting Sept. 6, at a cost be required of $2.5 million to $3 million. the kind of print ads their clients use. NBC's bid was filed in connection The total cost will be contingent upon with a petition for reconsideration of the the number of news specials and instant - ruling. NBC argued, among other things, news reports NBC Radio originates over that the FCC erred in holding that the the 16 months. Included in the package commercials discussed a controversial are NBC News's coverage on radio of issue; that its ruling ran counter to a the 1972 political campaigns, starting court of appeals decision upholding the with key state primaries to election night commission's refusal to apply the fair- 1972, and the Apollo 16 17 and moon ness doctrine to Army recruitment ads missions. (BROADCASTING, June 21), and that the INA will begin to sponsor the 8 -8:05 commission was mistaken in holding that a.m. News On The Hour each Monday, NBC had not maintained adequate pro- effective Sept. 6; David Brinkley Re- gram balance on questions which reports (Mon.-Fri., 6:20 -6:25 p.m.), ef- The trip from New York to Philadel- lated to the development of Alaskan oil 6; fective Sept. two Monitor News On phia is only 100 miles. But it was worth reserves (BROADCASTING, July 5). The Hour on Saturday (3 -3:05 p.m. more than $2 million to NBC President and 6 -6:05 p.m.), effective Sept. 11; Julian Goodman, and NBC Radio Presi- Business briefly: News two additional Monitor On The dent, Arthur A. Watson, who made the Hour Philip Morris, New York, through Leo on Saturday (11 -11:05 a.m.) jaunt to finalize an agreement between and on Sunday (2 -2:05 p.m., effective Burnett, Chicago-New York, will spon- NBC Radio and the Insurance Com- sor one -half of CBS -TV's coverage of Jan. 1 and Jan. 2, 1972. pany of America for INA sponsorship the U.S. Open Tennis Championships, In addition, the insurance company of upcoming NBC Radio news pro- Saturday, Sept. 4 (4 -6 p.m. EDT), will become sponsor of broadcast of the grams. Framed against the Philadelphia Saturday, Sept. 11 (4-6 p.m. EDT) and five -minute News On The Hour each skyline on a terrace outside the INA Sunday, Sept. 12 (3:30 -6 p.m. EDT) weekday night, starting Jan. 3, 1972, at headquarters are Sam Boggs (l), vice from Forest Hills, N.Y. Participating varying times between 5 p.m. and 7 p.m. president, co,nmunications, INA, and sponsors include AT&T for Yellow N. W. Ayer & Son, Philadelphia, is Mr. Goodman. Below, Charles K. Cox Pages, through Cunningham & Walsh, the agency for INA. (I), INA president, and Mr. Watson. both New York; Colgate - Palmolive through Ted Bates & Co., both New I want to inform you, the NAB and it is not seeking spot placements; when York; STP Corp., Minneapolis, through the code board that we intend to air stations offer adjacencies, he said, the Media Buyers Inc., Des Plaines, Ill.; these commercials over our station if agency gives it consideration without Ford Marketing Corp., through J. Walter and when we are successful in securing regard to whether or not the station is Thompson Co., both Detroit; Monroe an order... . a member of the code or not. Auto Equipment Co., Monroe, Mich., Mr. McGuire said last week that he Code authority headquarters in New through Aitkin -Kynett, Philadelphia; understood that his station would be York is aware of the situation, it was and Bank of America, San Francisco, given an order shortly. understood, but has not taken any ac- through D'Arcy -MacManus -Intermarco, tion yet. This action would a New York. Mr. McGuire's is not the first code be request for the station to resign its station that is known to be carrying the code mem- Ford Marketing Corp., Dearborn, Mich., bership. One reason hemorrhoid advertising; at least six are for this lack of through J. Walter Thompson Co., action, it was said by code authority sources to be noted, is that Stockton New York, began a saturation cam- Helffrich, carrying the commercials, placed and director of the code authority, paign July 22 in what CBS Radio re- is on vacation. accepted after the code -review board's ports is advertiser's first network radio affirmative action last May. Sources at buy. Campaign runs till Aug. 1, has the John F. Murray Advertising NBC wants pipeline case one -week hiatus, resumes Aug. 12 and Agency, New York, the agency for ends Aug. 22. Company bought 82 an- Preparation H, reported last week that out in the open at FCC nouncements, divided equally between 55 TV stations are carrying the com- NBC asked the FCC last week for oral minutes and 30- second messages. Pro- mercials. The account is spending at the argument on its ruling that three TV grams used include Morning Report, raie of $800,000 annually, the agency commercials the network carried for The World Tonight, It's Sports Time, reported. If the commercials had been Standard Oil Co. of New Jersey dealing Correspondent's Report and News -on- accepted by the NAB television board, with Esso's drilling operations in the -Hour. Weekend shows also on an additional $750,000 would have been Alaska created fairness -doctrine obliga- schedule: Sports Central, U.S.A. and spent in spot purchases, the same source tions (BROADCASTING, July 5). And in Weekend Weather. reported. a rare move, the organization that first Kinney Shoe Corp., through Frank Saw - Agency spokesman emphasized that challenged the Esso commercials- don, both New York, plans to in-

38 BROADCAST ADVERTISING BROADCASTING, July 26, 1971 crease slightly its spot -TV spending for its products during the coming fall - Watching children who watch ads winter period. The Television Bureau of Advertising estimated that Kinney spent $3,090,300 in spot TV last year. The NIH- backed study finds the youngest gullible new campaign, scheduled to begin about the back -to- school period, will be and the older ones critical and disbelieving in all major markets and utilize 10- and 30- second second spot commercials. A Harvard professor and a group of general's study of TV and violence. That National Guard, Washington, through associates have determined that pre- report, generated by Senator John O. W. B. Doner, Baltimore, is embarking school children find it difficult to de- Pastore (D- R.I.), chairman of the Sen- on a $650,000 recruitment -retention termine when a TV program ends and ate Communications Subcommittee, is program designed to attract new mem- a commercial begins, and that teen- expected to be delivered to Congress bers over the next few years. The cam- agers are pretty cynical about TV com- in October. paign, "Operation: Belong" will focus mercials. A preview of some of its conclusions attention on contributions which the The study, under the direction of is expected to take place Sept. 4 during Army and Air Guard have made to Scott Ward, assistant professor at the the convention of the American Psycho- U.S. families and communities during Harvard Graduate School of Business, logical Association in Washington. natural disasters. It will also highlight also found that 7- year -olds already Among other findings of Professor the Guard's community action pro- are aware that the purpose of TV com- Ward and his group, principally re- grams and the increased role which mercials is to sell goods and they indi- search associates of the nonprofit, the Department of Defense has en- cate a "concrete distrust" of commer- Harvard University -affiliated Marketing trusted to the Guard in its national de- cials often based on experience with Science Institute, Cambridge, Mass.: fense plan. The campaign will include advertised products. Highest attention is paid to pro- print advertising in addition to broad- The Ward study was funded by a grams and commercials by 5 -to -7 -year- cast spots, and will cover each of the $25,000 grant from the National Insti- olds; least attention by i l -to-12 -year- states, the District of Columbia and tute of Mental Health, Washington, that olds. Puerto Rico. is coordinating the $1- million surgeon Children under 10 make the most comments about a product being advertised; children above 10 begin to com- ment on the commercial itself rather BAR reports: television-network sales as of June 20 than the product specifically. Older chil- CBS $279,414,200 (37 %); NBC $260,278,900 (35 %); ABC $207,150,100 (28 %)* dren also pay less attention to com- Total Total mercial's than the younger children. minutes dollars week week Among older children, the least at- ended ended 1971 total 1971 total 1970 total tention is paid to 10- second commercials Day parts June 20 June 20 minutes dollars dollars and the most attention to 60- second Monday- Friday commercials. For all age groups, the Sign -on -10 a.m. 75 $ 454,500 1,787 $ 10,453,400 $ 12,591,700 greatest attention is paid to commercials Monday- Friday at the beginning of a program. The 10 a.m. -6 p.m. 996 5,986,500 21,669 151,498,000 190,650,000 Saturday- Sunday attention to commercials drops off Sign -on -6 p.m. 261 2,514,500 6,827 74,885,500 84,630,000 rapidly among older children during Monday- Saturday clusters of commercials. -7:30 6 p.m. p.m. 93 1,196,700 2,208 34,989,300 45,459,000 All to rele- Sunday children pay attention 6 p.m. -7:30 p.m. 13 231,100 409 11,717,100 16,854,000 vant commercials (food, toys), but older Monday- Sunday children pay less attention than younger 7:30 p.m. -11 p.m. 444 14,991,800 10,635 432,766,800 540,641,100 ones to irrelevant commercials (like Monday- Sunday those for cleaning products or cos- 11 p.m.- Sign -off 136 1,234,700 3,010 30,533,100 38,495,000 metics) . Total 2,018 $26,609,800 46,545 $746,843,200 $929,321,200 The greatest drop in the attention paid to commercials occurs in 11- to -12- BAR reports: television-network sales as of June 27 year -olds, when they get up, talk, and CBS $289,131,800 (37 %); NBC $269,164,800 (35 %); ABC $214,570,700 (28 %)* engage in other activities. Total Total Distrust of commercials begins to minutes dollars occur among 10- year -olds; total distrust week week ended ended 1971 total 1971 total 1970 total is wide among 12- year -olds, who, al- Day parts June 27 June 27 minutes dollars dollars though they may enjoy humor in corn - Monday- Friday mercials, generally are contemptuous. Sign -on -10 a.m. 77 $ 460,600 1,864 $ 10,914,000 $ 12,937,600 Among adolescents, the most liked Monday- Friday commercials were those for drugs and 10 a.m. -6 p.m. 980 5,935,400 22,649 157,433,400 196,265,900 patent medicines, automobiles and soft Saturday- Sunday Sign -on -6 p.m. 254 1,913,600 7,081 76,799,100 86,788,000 drinks. Black adolescents, however, Monday- Saturday liked best food and gum commercials. 6 p.m. -7:30 p.m. 94 1,222,700 2,303 36,212,000 46,493,300 All adolescents seem to like best those Sunday commercials that were characterized as 6 p.m. -7:30 p.m. 12 191,300 421 11,908,400 17,046,300 Monday- Sunday funny and /or straightforward. 7:30 p.m. -11 p.m. 452 14,933,900 11,087 447,700,700 553,732,300 The most disliked commercials by Monday- Sunday adolescents were cigarette commercials 11 p.m.- Sign -off 141 1,366,600 3,151 31,899,700 39,658,100 (they were still on the air during the Total 2,010 $28,024,100 48,556 $772,867,300 $952,921,500 study), with deodorants and cosmetics Broadcast Advertisers Reports network-TV dollar revenues estimates. Source: as the second most disliked. Criticisms

BROADCASTING, July 26, 1971 39 of these commercials referred to such Adolescents, he said, "do learn from cal study of kindergarten, second, fourth labels as "stupid," "insult to the intel- TV advertising and this learning is re- and sixth grade children, also in the ligence," "false," "hypocritical." Adoles- lated to developing skills and attitudes Boston area, and a mail questionnaire to cents in senior high school also cited relevant to consumer roles." each of the 134 mothers seeking in- "bad acting" or other stylistic charac- The project consisted of six studies. formation on the relationship between teristics of the commercial in their The adolescent study was made with the influence of TV commercial view- criticisms. 1,094 junior and senior high school stu- ing and demands to purchase the prod- ' Other criticisms by adolescents re- dents of Prince Georges county, Md. (a ucts advertised. ferred to commercials being too long, Washington suburb) in April 1970. The Among the six researchers who by 75 %; and in bad taste or annoying, pre- teenage studies were made in Boston worked with Professor Ward on the by 70 %. in the spring of this year and involved year -long study was Professor Daniel Professor Ward noted, however, that 134 mothers of 5 -to -12 -year olds who B. Wackman, director of the research adolescents do acquire consumer atti- observed their children's TV viewing division, School of Journalism, Uni- tudes and skills from TV advertising. over a 10 -day period, as well as a clini- versity of Minnesota.

Programing

Javits defends Nixon's planned trip journalistic role spurs sale of China film Reacting quickly to President Nixon's He says broadcast news, announcement of his plan to visit Red 'exactly like press,' China, Time -Life Films wired TV stations throughout the country last Mon- deserves same independence day (July 19) of the availability for telecast of a one -hour BBC -produced Senator Jacob Javits (R -N.Y.) urged documentary, Red China. Officials said broadcasters last week to editorialize that within 24 hours, 14 stations signed more and "continue to be bold and as for the program. muckraking as you wish to be." Time -Life's selling point was that He referred to broadcasting as an U.S. networks and producers have not arm of the press and specifically to the been able to send their camera crews controversy surrounding CBS -TV's to Red China. The BBC program covers showing of the Selling of the Pentagon many facets of life there, including an and to publication by several news- examination of scientific and industrial papers of classified Pentagon papers. progress, sports, the arts, education, Radio and TV, he said, are entitled to agriculture and politics. full freedom in their reporting role. i The documentary has been bought Senator Javits was a key speaker at by KPRC -TV Houston; KSTP -TV Javits to the NYBA: Minne- the New York State Broadcasters Asso- apolis-St. Paul; KBTV(Tv) Denver; ciation's executive conference, held in "The reason for licensing KETV(TV) Omaha, Neb.; WANE -TV Cooperstown (also see page 30). He is to see that Fort Wayne, Ind.; WSPD-TV Toledo, and said that "the issues of secrecy one channel doesn't Ohio; WTMJ -TV Milwaukee; WAGA -TV executive privilege touched off by pub- Atlanta; WBAY -TV Green Bay, Wis.; lication of the Pentagon papers -and cross another up. News wroG(rv) St. Petersburg, Fla.; KOB- including the freedom -of- the -press issue media must be Tv Albuquerque, N.M.; KOLD -TV so directly involved -must he resolved." KCRA -TV all alike." Tuscon, Ariz.; Sacramento, He said he included in this frame of treated Calif.; KSHO -TV Las Vegas. reference the controversy over the CBS program, The Selling of the Pentagon. in fulfilling your role in the projection Several times Senator Javits departed of news and of information. There is Airing pollution reports from the text of his speech -dealing the need of the people to know. Broad- courtesy of Oak Ridge mainly with foreign policy-to take casting has a vast influence on life." note of the broadcasters' role in report- Of the publication of the Pentagon Broadcasters who want to give their age. "Braodcasting," he said, "is a news papers, with which he coupled CBS's public an indication of the quality of medium exactly like the press and en- action in producing and telecasting The the air in their communities will soon titled to the same privileges and emolu- Selling of the Pentagon, the senator, have a scientifically- designed system ments. a member of the Senate Foreign Re- that is being developed by a group of "I don't believe government licensing lations Committee, said: federal environmentalists. means government control, even in- "We must strip secrecy from what The group, headed by William A. direct control. The reason for licensing ought not to be secret and reveal what Thomas, is at Oak Ridge Laboratory is to see that one channel doesn't cross need no longer be secret. Never again in Tennessee. It is developing environ- another up. News media must be treat- must the Congress allow itself and the mental indicators, under a grant from ed all alike." public to know so little about such a the National Science Foundation. Said the senator: "I encourage you life- and -death issue." Just as many broadcasters now fur-

40 BROADCASTING, July 26, 1971 nish weather information, and some school year, ending June 21, 1972. The such other indicia as pollen counts. The preview of the new entertainment- infor- new system, due to become available mation series came on the heels of other in mid -September, will permit broad- announced new children's programs. casters to announce a factor for air (BROADCASTING, July 19). quality. The need for such an environ- George A. Heinemann, NBC vice mental index was confirmed by a sur- president, children's programing, said vey conducted by the National Asso- the new series, geared toward 7- to 14- ciation of Broadcasters. year olds, has three major goals: To In essence, the Oak Ridge group is help children make their own value preparing a chart that will permit judgments; to build vocabularies by in- broadcasters to deduce a single number troducing new words of varying diffi- from information indicating the amount culty, and to enrich a generation of chil- of six pollutants in the air -carbon dren who are already information -rich monoxide, particulates, sulphur oxide, but experience -poor. Each week the hydrocarbons, nitrogen oxides and program's format will have one topic - photo -chemical oxidants. This informa- family, machines, beauty, etc. for dis- tion will be supplied to broadcasters by cussion by two to five teen -age hosts, local environmental agencies. At pres- aged 13 to 15 years, selected from the ent most broadcasters who air pollution program's pool of 20. The youngsters, information identify the amount of from varying socio- economic back- some of the pollutants in the atmos- grounds, will have familiarized them- phere, but do not provide sufficient in- Mother may 1? Ken Wong (1) and Jake selves with the week's topic through a formation for their audiences to under- Jacobson take part in a discussion of 10 -week briefing session under the stand the potential total effect. machines on NBC -TV's newly unveiled supervision of Scholastic magazine. The single -number index, on a scale children's series, Take a Giant Step. The program will be presented live, from 0 to 100, it is hoped, will allow NBC -TV previewed its newest children's with no script or instructions. The hosts the public to make a judgment on the programing entry in New York last will be supplied with a library of film level of pollution. week. The program will begin Saturday, clips, video tapes and a computer to The federal Environmental Protec- Sept. 11 (10:30 -11:30 a.m. NYT) and draw on at any time to illustrate their tion Agency is working to have pollu- run for 40 episodes concurrent with the ideas. tion monitoring devices in all cities with populations of 50,000 or more. KDoN(AM) Salinas, Calif., for broadcasting the following series without No chance for casting information about a lottery. The authorization from his firm: The lottery news station admitted broadcasting commer- Shadow, Nick Carter, Gangbusters, The cial announcements last October pro- Lone Ranger, The Green Hornet, Sher- A station may not the win- broadcast moting a musical show at which a $25 lock Holmes, Chick Carter, Boy Detec- ning numbers in a public lottery, even door prize was given away to a ticket tive and Blackstone, Magic Detective. if the information is treated as a news holder. Although the station licensee item, the FCC has ruled. In hand- contended that the broadcasts were an the commission Lyrics, lyrics, ing down that ruling, oversight and precautions had been said such broadcasts are reasonably taken to guard against a reoccurance, who's got the lyrics ? necessary or helpful to the promoters the commission said a rule violation of the lottery and are therefore in viola- had taken place because the winner was Broadcasters who want to see the lyrics tion the commission's rules and fed- records they from record of selected through a drawing, and con- of receive eral criminal statutes. manufacturers will have to ask the testants had to buy a ticket in order to music publishers for them, not the The ruling came at the request of be eligible. WCMC- AM -FM -TV Wildwood, N.J., which record makers, the National Association said it had contemplated presenting the of Broadcasters announced last week. winning numbers in the weekly New Michelson warns Earlier, the NAB board had adopted Jersey state lottery on their newscasts. on pirated programs a resolution that required record manu- The commission said the distinction be- facturers to supply printed copies of the tween information directly promoting a Charles Michelson Inc., New York, lyrics of all recordings released after lottery, which is prohibited by law, and program distributor, served notice last May 1 of this year. news information pertaining to a lottery week on radio stations that various But the record makers, through the but not promoting it, which is per- taped programs of copyrighted drama Recording Industry Association of mitted, has been defined by the courts series under Michelson's exclusive con- America, objected that they had no in past cases of a similar nature -nota- trol have been broadcast illegally on right to supply lyrics since lyrics are bly in a suit brought by the New York some outlets. copyrighted material under the control State Broadcasters Association against Charles Michelson, president, said of the copyright owners -in this case the federal government, in 1969, in about 300 radio stations are broadcast- the music publishers. reference to broadcasts of New York ing series to which they have bought Following a meeting among the Na- state lottery information. rights and some have notified him that tional Music Publishers Association, the The commission said it had conferred other stations in their markets have also RIAA and the NAB, it was decided that with the Justice Department in defining been carrying them without authoriza- the NAB -RIAA liaison committee, on the applicability of the wcMC stations' tion. Mr. Michelson said that certain request, will provide broadcasters with request with the criminal statute. record collectors and other individuals the names and addresses of copyright In another decision two weeks ago, are selling the programs illegally. owners to whom requests for lyrics may the commission imposed a notice of Mr. Michelson warned that he would be addressed. apparent liability for a $2,000 fine on start legal action against stations broad- It was stressed that such demands

BROADCASTING, July 26, 1971 41 will be handled on a case -by -case basis; course to appeal by CBS to higher Brinkley team continued on the air there will be no blanket distribution of courts.) until last summer, when Mr. Huntley lyrics. That order of priorities was indicated retired to his home state of Montana. The issue of questionable words in last week by Judge Morris E. Lasker, Since then the evening news has fea- recordings has concerned some broad- who is presiding over the complex case. tured a combination of Mr. Brinkley casters for the last few years. The sub- He outlined the step -by -step approach in Washington, Frank McGee in New ject came to a head last March when in a memorandum scheduling the order York and Mr. Chancellor alternating the FCC issued a notice calling broad- of "discovery" -pre -trial interrogation, between the two cities. casters' attention to the fact that they exchanges of evidence and the like -to Though NBC would not give a rea- are responsible for the lyrics of record- be followed. These extend through Dec. son for the change, sources close to the ings that are broadcast by their stations 31, indicating-as Judge Lasker had company said that research has indi- (BROADCASTING, March 8). The notice suggested earlier -that the actual trial cated the audience prefers a newscaster stirred a tempest that caused the com- will not start before next year. with whom it can identify on a regular mission to modify the statement to re- Arguments on the four ASCAP mem- basis. They also cited the competitive move any threat that was inferred from bers' motion to dismiss the CBS suit has ratings battle with CBS-TV's evening its notice. been set for Sept. 14. newscast featuring Walter Cronkite. ASCAP has contended that all of the Nielsen figures indicate that the CBS - issues were so interwoven that they TV early- evening news program has Timetable set for could not be separated and hence should outdrawn both NBC -TV and ABC -TV all be tried at once, but Judge Lasker this year. From December 1970 through music -license case held that the step -by -step approach at June 1971, according to Nielsen data, this stage would be efficient, might save the CBS-TV news period averaged a First on judge's agenda: time and would not prejudice any 16.5 rating (32% share), as against ASCAP members' motion party's case. Other issues include sweep- a 14.8 (29% share) for NBC -TV and ing counter -claims by BMI against CBS, an 8.5 (18% share) for ABC -TV. to dismiss CBS lawsuit NBC and by ASCAP against CBS and Another factor mentioned was Mr. NBC. Brinkley's desire to be free from the The first knot to be untangled in the rigors of preparing and participating snarl of television music -license issues in a daily TV newscast. NBC an- pending in the U.S. Southern District New news format at NBC; nounced recently that Mr. McGee Court in New York will be the latest Chancellor lone anchor would become host in October of the addition to the skein -a motion to dis- early- morning Today Show. He is re- miss the suit that started it all. NBC is scheduled to abandon its 15- placing Hugh Downs, who is leaving That is the motion filed by four mem- year -old practice of using news anchor to lecture and to write. bers of the American Society of Com- teams on NBC -TV's main evening posers, Authors and Publishers (BROAD- newscast, and will switch in August to CASTING, July 12) for dismissal of the a single anchorman, John Chancellor. CBS suit that demands, on antitrust NBC spokesmen last week confirmed grounds, that both ASCAP and Broad- this major change but would not pro- cast Music Inc. grant its request for a vide other details pending an official The following modifications in program new form of license under which CBS - announcement in a few weeks. schedules and formats were reported TV would pay only for the music it David Brinkley, a mainstay of the last week: actually uses (BROADCASTING, Jan. 5, team system from the beginning, is KQIL(AM) Grand Junction, Colo. - 1970, et seq.). slated to break precedent for NBC -TV Mesa Broadcasting Co. has altered sta- If the motion to dismiss is denied, by offering regular, personal commen- tion's format from uptempo middle -of- the next issue to be decided will be tary. He also will undertake special the -road to modern country and west- BMI's motion for an early and separate feature assignments. The 7 -7:30 p.m. ern. KQIL has also expanded its broad- trial on the single issue of whether BMI news program has been conducted as cast day to 24 hours. Station operates may indeed be required to issue such a a team effort since 1956, following the on 1340 khz with 250 w. dismissal is success scored by Huntley and license. (If the motion Chet WNDU -FM South Bend, Ind.-Michi- granted, the BMI single -issue motion Mr. Brinkley at the national political gan Telecasting Corp. has modified its will become academic -subject of conventions that year. The Huntley- middle -of- the -road programing to "Hit Parade '71," effective July 16. Station operates on 92.9 mhz with 20 kw and TV STATIONS FOR SALE an antenna 490 feet above average terrain. San Francisco Atlanta WIBW(AM) Topeka, Kan. -Stauffer KEMO -TV Channel 20 WATL -TV Channel 36 Publications altered station's talk, information and music format to modified No Cash Down / Reasonable Terms all -news, effective July 5. Station broad- Ready to Operate casts on 580 khz with 5 kw day and directional antenna night. America's fastest growing and most dynamic cities. UHF pene- tration above 85%. Each station fully equipped with: WLBJ(AM) Bowling Green, Ky.- 1. Maximum height tower- Unsurpassed signal Bowling Green Broadcasters has 2. Maximum power transmitter (110 kw) and antenna changed station's format from predominantly rock and of the road to 3. All new RCA /AMPEX studio equipment middle full -time country, effective 1. The 4. Top notch studio facilities, low overhead operation May WLBJ -FM For further information call: Frank Minner or Somers Steelman modification has affected Phone: (215) 665.8770 which until that time had broadcast easy listening music. It now duplicates AM

42 PROGRAMING BROADCASTING, July 26, 1971 programing 13 hours daily, with gospel number of new records every week. day, July 31, NBC Radio will present a music occupying the remainder of its The report contains a listing of the 13 -part series of five -minute weekly day. WLBJ operates on 1410 khz with 5 558 station respondents and their indi- broadcasts dealing with consumerism. kw day and 1 kw night and a directional vidual replies and provides information The series, Hugh Down's Report to the antenna during night -time hours. WLBJ- on record selection by format types. Consumer, features authorities on con- FM operates on 96.7 mhz with 3 kw and sumer affairs interviewed by the air per- antenna 195 feet above average terrain. Program notes: sonality and will be heard on the net- WJIM(AM) Lansing, Mich. -Gross work's Monitor. Sponsor is National New children's rep Telecasting Inc. has changed station's TV Schnur Appel Rural Electric Cooperative Association, Television Short Hills, N.J., has format from pop standard and middle of Corp., through Mauer, Fleisher, Zon & Asso- appointed Alan Enterprises Inc., Pacific the road to a top-40 schedule, effective ciates, both Washington. Palisades, Calif., as exclusive sales rep- June 14. Station operates on 1240 khz What's your problem toots? NBC resentative for its children's TV pro- with 1 kw day and 250 w night. Radio will begin a daily series of 'Em- grams in most major TV markets in phasis broadcasts on Aug. 2 titled WADE(AM) Wadesboro, N.C. -Caro - U.S. Sales for the programs, which in- "Everyday Living," featuring syndi- linas Advertising Inc. has altered sta- Felix Cat, Speed Racer, The clude the cated columnist Landers. tion's format from a blend of middle of Mighty Hercules, Gigantor and Mack Ann The seg- ment will be broadcast Monday through the road, country and western and top- and Myer for Hire, will be under the Friday at 10:30 a.m., with Miss Landers 40 to five days country- and-western pro- direct supervision of Alan L. Gleitsman, giving her well -known advice. graming and top-40 on the weekend. president of the rep firm. Change went into effect May 3. WADE Happy time special Nightclub enter- First Tuesday, fourth Friday The new operates on 1210 khz with 1 kw day. tainers Fred and Mickie Finn have been name of NBC News's monthly two-hour KAKC -FM Tulsa, Okla. -KAKC of signed to star in 20th Century-Fox Tele- television magazine program is Chrono- vision's new syndicated special, Happy Tulsa Inc., has changed station's format log, effective Oct. 2. It will be carried Times Are Here Again!!! The show is from classical music during the evening on the fourth Friday of each month in a follow -up to the Happy Time special hours to contemporary music program- the p.m. period, pre -empt- 8:30 -10:30 which was licensed in over 100 markets ing, effective July 3. KAKC -FM operates ing NBC World Premiere Movie. The last season. The special is a nostalgic on 92.9 mhz with 97 kw and an an- show continues under its present title, tenna 680 feet above average terrain. salute to America and her heritage. First Tuesday, on Aug. 3 and Sept. 7 Guests signed for the 60- minute color WwoD(AM) Lynchburg, Va.-Cy N. (Tues., 9 -11 p.m.). NBC News cor- special include: The New Kingston anounces station has respondent is Bahakel, licensee, Garrick Utley the pro- Trio, Snooky Lanson, Dave Garraway its gram modified format from predominantly anchorman. and David Frye. The program will be contemporary rock music with country Consumer Conscious Beginning Satur- taped at Cinema /Victronics Studios in and western and middle of the road to an entirely country-and- western format. Station operates on 1390 khz with 5 kw day, 1 kw night. IN NEW ORLEANS 'Mike Douglas' lives on Group W's nationally syndicated Mike WSMo Douglas Show was assured at least two more years on the air, when a new contract was signed last week with the REACHES show's host, Mike Douglas. The 90- minute talk and entertainment series has been telecast since December 1961. Westinghouse also has announced that it will develop, in association with Mr. Douglas, other television programs including a prime -time half -hour program for the 1972 -73 season. Record selection probed BF /Communications Services, Glen Head, N.Y., has released a special report on the current record-selection practices of radio stations in the top - 100 markets. Based on returns from 558 AM and FM stations, BF /Communications, which publishes Radio Programing Pro- file, said that six out of 10 AM stations reported they use all or mostly all singles as opposed to LP cuts, while Morning, Noon and Evening -ALL DAY LONG -WSMB reaches Metro Area 75% of the FM stations program all ADULTS. WSMB is #1 in A.M. Drive TOTAL ADULTS, including MEN or mostly all LP cuts. Half of the AM 25 -49 and WOMEN 25 -49. 10 A.M. to 3 P.M. WSMB is -'1 with the station respondents said they broadcast 18 PLUS group. 3 P.M. to 7 P.M. WSMB is #2 with the 12 PLUS group. from six to 15 new record selections METRO AREA AVERAGE 1/4 HOUR DELIVERY OCT. NOV. 1970 in an average week, while many FM NEW ORLEANS ARB New Orleans . 5.000 watts .1350 kc Represented by METRO RADIO SALES. outlets indicated a generally higher WSMB

BROADCASTING, July 26, 1971 43 Hollywood for syndication release this reviews. Principals of the new firm are Rock on PBS The Public Broadcasting fall. Ralph Paul and Robert Campbell. Serv- Service will launch a new series of pop - Tunes on tap Service First Studios, ice First Studios may be contacted at rock concerts Wednesday, Aug. 4, 8:30 Lafayette Hill, Pa., has been formed to Box 96, Lafayette Hill, Pa. 19444. p.m. EDT. The nine -part series, titled develop a series of musical programs San Francisco- doomed? Time -Life Boboquivari, will feature a jazz, rock, suitable for FM radio automation sta- Films has sold the one -hour BBC TV folk or blues performer each week. The tions. Service First will offer a series of documentary, The City That Waits to title is taken from a Papago Indian programs featuring the recordings of Die, to KPIX -TV San Francisco; KLAS- word, meaning "joining together." the 1920's and 1930's and will include Tv Las Vegas; KCRA -TV Sacramento, Health hints The University of lllinois artists such as Paul Whiteman, Ruth Calif.; KBTV(TV) Denver; Kso-Tv St. Medical Center is presenting fifty just - Etting and Fred Astaire. Programs are Louis; KPRC -TV Houston, and the Tyson, completed public service half -hour available in single recording lengths of Deitch & Wilson agency, Reno. The shows. Designed to inform on topics of five minutes each or in quarter -hour or program explores the possibility that the health vital to viewer, Consultation uti- half -hour lengths. A projected series of city of San Francisco could be destroyed lizes a discussion-documentary format. programs will feature classical music, by an earthquake within the next 20 The free programs, offered year round, show music as well as record and book years. are in color.

k110118/12-110188/111

as a broadcast satellite service, but with U.S. gets space it wanted the requirement that only frequency modulation be used and limiting the power flux density at reception areas to World conference allocates requested frequencies avoid "flooding" neighboring countries. This band, which encompasses the mid- for broadcast feeds by satellite in Americas section of the UHF television spectrum in the U.S., is meant to be used for A series of frequency assignments for as well as the use of 3,700-4,200 mhz. reception by community-type receivers space -satellite broadcasting services, in- At present the 4,000 and 6,000 mhz that would be specially built to accom- cluding special authority for the use of bands are assigned for the transoceanic modate the FM video signal. Both the 6,625 -7,125 mhz for TV program dis- international satellite- communications USSR and India were particularly in- tribution in the United States, were system that is operated by the Com- terested in this assignment. among the authorizations agreed upon munications Satellite Corp. These fre- The conference also agreed with a by the six-week World Administrative quencies remain assigned for that pur- U.S. recommendation that called for assignment 2,500 Radio Conference that ended July 17 in pose. the of -2,690 mhz for Geneva. The conference also adopted, at the community -type broadcast. These frequencies, now assigned in the U.S. for The conference, attended by more urging of the U.S., the assignment of 11,700- 12,200 mhz for domestic- satel- instructional television fixed service than 700 delegates representing 100 (ITFS), presumably would continue to countries that are members of the In- lite space communications. In another move, the conference ap- be used for that purpose in the U.S. ternational Telecommunications Union, Other assignments: 22,500- 23,000 specified that the 6,625 -7,125 mhz band proved the use of 620-790 mhz for use mhz for broadcast satellite service as be used for worldwide fixed and mobile well as for fixed and mobile use; 41,000- satellite service. But at the urging of the 43,000 and 84,000-86,000 mhz broad- western U.S. and other hemisphere dele- Amvideo's Abto process cast satellite service. gations (principally Canada and Brazil) Amvideo Corp.'s cable -television sys- The U.S. failed to get the conference the conference agreed that these fre- tem in North Bergen, N.J., will be the to agree to the use of 88 -108 mhz (the quencies could be used for program first operation of any kind to use a new present FM broadcast band) for broad- was distribution in the Americas. It also process in which low cost black-and- cast service. specified that the ITU call a conference white film is converted to color. Some of the assignments, particularly soon to establish details on the use of The process, developed by Abto Inc., those specified for broadcast service, re- these frequencies for that purpose. is scheduled for installation this fall. quire agreements with neighboring na- TV broadcasters were anxious to per- It is designed to simplify the taking and tions before they can be used. Some suade the conference to permit the use playback of color-TV programing, also specify power flux densities in of that band for TV program distribu- through use of ordinary black-and- order to militate against interference. tion it would because, reportedly, allow white film, 16 mm or 2 " -by -2" slides. The new space -telecommunications construction of receive -only earth sta- The film is developed like other black- assignments, which also include allocations at half or a third of the cost for and -white film and may be televised as tions for other fixed, mobile, maritime higher frequencies. soon as it is dry. and aeronautical services, become effec- Earth-station costs for TV stations, The Abto innbvation was exhibited tive Jan. 1, 1973. The treaties, however, according to a filing earlier this year at the annual conventions of the Na- must be ratified by the U.S. Senate be- with the FCC by three Phoenix TV tional Association of Broadcasters and fore they become effective in the U.S. stations, will run about $200,000. The the National Cable Television Associ- Chairman of the conference was Phoenix application, filed last April, ation. Gunnar Pedersen of Denmark; co -vice specifies a 32 -foot receiving antenna, chairman were Robert C. Tyson, U.S.,

44 BROADCASTING, July 26, 1971 and Ashot Badalov, USSR. Mr. Tyson, vision networks; James Parker, CBS, satellite technology nears reality. FCC who is a U.S. Steel executive, was chair- and Raymond E. Simonds, RCA Fre- Commissioner Robert E. Lee made that man of the U.S. delegation; vice- chair- quency Bureau. point clearly last week at a news con- men were Robert E. Lee, FCC commis- Nothing that emerged from the conference held by several U.S. representa- sioner, and Wilford Dean Jr., Office of ference specifically prohibits direct -to- tives at the conference. "If we thought Telecommunications Policy. Among home satellite broadcasting. It is widely direct -to -home would destroy the pres- others on the U.S. delegation were A. felt, however, that further regulations ent broadcast system," he said, "we'd James Ebel, KOLN -TV Lincoln, Neb., in that area will be necessary in the have to work out an accommodation to representing affiliates of the U.S. tele- near future, when that application of preserve both techniques."

present the cost would be prohibitive New warning system for defense for low- priced units. The FCC's Emer- gency Communications Division has been testing an alerting system for radio First installation is under construction; sets for the last year, but after several tests has not yet officially sanctioned a broadcast system may become obsolete system. Under existing plans, DIDS receivers After seven years and $7 million spent in Washington, voted to oppose any could be placed in TV and radio sta- in research, the Office of Civil Defense move to seize either station transmit- tions to serve as another channel of is putting up its first low- frequency ters or receivers. alerting broadcasters to a nuclear transmitter aimed at linking all civilian The first contract, announced by Civil attack. defense offices, warning sirens, and ulti- Defense Director John E. Davis on July Potentially, the DIDS network could mately the public with a central, na- 16, is for a prototype DIDS transmitter provide virtually complete coverage for tional warning center. at Edgewood Arsenal, Md., to be built all 48 continguous states. Special ar- rangements would have to be made for Part of the prospective future ex- by Westinghouse Electric Corp. at a pansion of the Decision Information cost of $2.7 million. It calls for the Alaska and Hawaii. Ultimately, the system could save Distribution System (DIDS) calls for construction of a 50 kw, 179.0 khz 10 17 million lives the placing of special receivers in broad- transmitter and a 700 -foot antenna by from to additional in the event of a nuclear attack, OCD cast stations, as well as the inclusion of July 1972, to transmit voice, teletype officials say; further expansion and re- a special circuit in TV receivers that or triggering tones over a 3 khz chan- finement could increase this to as many would trigger the set on receipt of a nel. The contract also calls for the in- as 27 million. special transmission. Other uses of stallation of 500 special DIDS radio DIDS are being studied by both the receivers in eight states -Virginia, West One of the significant factors in the Office of Telecommunications Policy Virginia, Maryland, Delaware, Pennsyl- system, according to OCD officials, is and the FCC. vania, New Jersey, New York and Con- its ability to transmit warnings to se- Ultimately, the full -scale DIDS, re- necticut -with 1,600 additional re- lected groups, either by address or by portedly capable of becoming operative ceivers installed next summer in those geographic area. in 30 seconds, could supersede the and two other states, Rhode Island and Presently, OCD uses leased wire lines broadcasting industry's present volun- Ohio. from AT &T to transmit warnings from teer Emergency Broadcasting System, The first DIDS station, designed to its centers to state and local OCD of- although OCD officials belittle that con- withstand a modest nuclear hit, is ex- fices. These warnings are also messaged cern on the part of broadcasters and pected to serve 65 million people, not to the Associated Press and United others. only as a national attack warning sys- Press International which send them on Speculation that the ultimate aim of tem but also to convey warnings of to their broadcast clients over the regu- OCD is a system that is designed to severe storms, hurricanes and other lar news -wire circuits. "seize" TV and radio transmitters con- disasters. This is one method of alerting broad- tinues. The goal of OCD, according to The national DIDS is projected to casters who are joined together in some broadcast sources who are close cover the entire nation with 10 trans- the Emergency Broadcasting System. to considerations being debated at the mitters. Two other stations, one in Another alert channel goes from the OTP, is threefold: (1) establishment of Colorado and the other in Arkansas, White House to network bureaus in a national warning system for civil - are also planned to serve as network Washington and thence to affiliates. In- defense units, state and local govern- control installations. dependent stations that are members of ments, and control of sirens and notifi- Estimated cost for the total system EBS are required to monitor key net- cation to broadcast stations; (2) a is $49 million. work affiliates in their communities. "seize -key" capability to capture con- Additional construction, at the rate The volunteer EBS serves principally as trol of TV and radio transmitters, espe- of two per year, is subject to congres- a vehicle to permit the President to talk cially at those times that stations are sional authorization and appropriations. to the nation in the event of an attack. off the air, and (3) a mandatory re- Part of the national plan calls for the After that, EBS can be used by state quirement that all TV receivers include inclusion in TV sets of a special circuit, and local officials. The EBS oannot be a DIDS circuit, to permit capture of estimated to cost about $8.70 at the called into operation, however, except those receivers on signal from OCD. factory under mass production, that by direct White House orders. For radio, the present feeling is that will respond to special alerting tones Early this year, EBS received a black alerting tones from radio stations would broadcast from DIDS stations, even eye when a false emergency- action have to be used. when the TV set at home is turned off. order was transmitted from the Colo- So serious is this prospect considered OCD's telecommunications technical rado warning center. The order was by broadcasters that the executive com- chief, Robert B. Martin, said last week disregarded by most broadcasters. The mittee of the National Association of that ultimately it is hoped to devise a occasion was the transmission of a live, Broadcasters, at its meeting last week triggering unit for radio sets, but at actual emergency notice instead of the

BROADCASTING, July 26, 1971 45 test message that was scheduled for that Orlando, Fla., KRNT -TV Des Moines, tion to the industry in the spring of time. Broadcasters received the message Iowa, and WREC -Tv Memphis; WBRZ -TV 1970. Officials said the recorder sells over their news tickers, but because it Baton Rouge, and WAVE -TV Louisville, at approximately $15,000.00. came exactly when the test was sched- Ky. Ampex cited the sales figures as it uled, most declined to switch to emer- The system, called BIAS (Broadcast began on July 16 in New York a series gency operation until they confirmed Industry Automation System), is pres- of demonstrations to be held in major the warning, ultimately learning that it ently in operation at WMC -TV Memphis; cities throughout the U.S. this summer. was in error. WBRE -TV Wilkes-Barre -Scranton, Pa.; Shown was the ability of the machine was EBS revised forthwith to provide WWI. -TV New Orleans, and KIRO -TV to yield broadcast quality color from the central desks of both news services Seattle. WMC -TV was the first to use improperly recorded tapes considered with authority to check emergency ac- BIAS (BROADCASTING, Jan. 25). unplayable on a conventional tape re- tion notification with messages the BIAS uses a teletypewriter at a TV corder. Donald V. Kleffman, marketing White House before transmitting them station, linked by telephone lines to a manager, Ampex Video Products Divi- to their station customers. central computer in Memphis. Using sion, said the automatic -correction fea- DCC's specially designed computer pro- ture permits broadcasters and producers BIAS adds more TV's, gram, a station can instantly retrieve to eliminate the need to make good on traffic, accounting and sales information commercial commitments and produc- aims at radio stored in the computer. tion footage. Norfleet R. Turner, president of Data Communications Corp., Memphis, The demonstration used what Ampex DCC, said the company has been work- has announced that it has seven addi- calls "the world's worst video- tape " - ing on a similar system for radio stations tional TV stations under contract for its a tape espcially produced to include all since last May, and predicted it would automated communications system and the errors that commonly occur in im- be available by late fall. is developing a similar system for radio properly recorded programs and com- stations. mercials. Officials said the company had The stations to be converted to the Ampex VTR sales brisk determined that the best way the ma- system are Hubbard Broadcasting's Ampex Corp., Redwood City, Calif., chine's versatility could be dramatized KSTP -TV Minneapolis-St. Paul and !wa- reports the sale of more than 100 of its was to put it on the road and show it ry Albuquerque, N.M.; Cowles Com- AVR -1 "third generation" broadcast to both commercial and agency pro- munications' WESH-TV Daytona Beach- video -tape recorders since its introduc- ducers.

CRTC policy statement stood, purchase time on American sta- RFE funding measure tions along the border, not only to to meet the people reach Canadian viewers watching these clears Fulbright unit also to those on The Canadian Radio -TV Commission stations off the air, but The Senate Foreign Relations Commit- CATV systems. The CRTC said it expects to hold public hearings this tee voted last week to provide Radio legislation to fall, probably late in September, on its would recommend such Free Europe and Radio Liberty with a the parliament. policy statement on cable TV that in- Canadian year of straight government funding. cluded among other things a require- Among other recommendations, the ment that CATV operators pay TV CRTC suggested that Canadian local The vote, taken last Wednesday (July broadcasters for the programs that are TV stations have the option of requir- 21), was on Senator Clifford Case's picked up and supplied to cable cus- ing the CATV system to substitute com- (R -N.J.) bill authorizing a one -year appropriation of no more than $35 tomers ( "At Deadline," July 19). mercials of the local station for those of two stations. Hearings The CRTC statement did not specify a "non- Canadian" distant station where million for the were (S. 18) last May exactly how much would have to be both are carrying the same program. held on the bill (BROADCASTING, May paid to TV broadcasters, but did sug- This would apply, it was suggested, on 31). gest that the figure be a percentage of both a simultaneous or a delayed basis. The committee rejected the Nixon gross income related to miles of cable. administration's proposal to create a The exact contribution that would be Time steps out of Brazil TV public -private corporation to finance exacted from CATV owners and the RFE and Radio Liberty. method of payment would be one of Time Inc. has sold its interest in TV Both plans were aimed at removing considered at the Globo Ltda., Rio de Janeiro, to that the subjects to be the Central Intelligence Agency's spon- public hearings. It estimated that this company for $3,850,000. TV Globo sorship of the stations. Although RFE payment might amount to $2 million owns stations in Rio and Sao Paulo, and Radio Liberty receiv funds from annually. Brazil. private sources, several hundred mil- The CRTC said that if cable TV is Barry Zorthian, president of subsidi- lion dollars of CIA money has gone permitted to grow as it has, the exist- ary Time -Life Broadcast Inc., said the into their operation over the past 20 ence of Canadian TV is in danger. main reason for the sale was a shift in years, according to Senator Case. The agency also suggested that that emphasis by Time Inc. from broadcast- country's income tax laws be changed ing to CATV, video- cassette and TV- Committee Chairman J. William Ful- to deny business expense deduction for film production. The company has sold bright (D -Ark.) said that approval of sums spent by Canadian firms on buy- its U.S. TV stations to McGraw -Hill, the Case measure will allow time for ing advertising on U.S. television sta- subject to FCC approval, and is in the studies of the stations' operations. The tions. Many Canadian firms, it is under- process of selling its radio stations here. Senator has requested such information

46 BROADCASTING, July 26, 1971 on their operations from the Gen- graming to Eastern European countries eral Accounting Office and the Library except Yugoslavia; Radio Liberty broad- Call Gates for the of Congress. cast only to the Soviet Union. Both The stations are the principal outlets have transmitters in Munich, West Ger- most complete line for U.S. propaganda. RFE beams pro- many. of radio broadcast

equipment .. . Promvti0fl available from three separate centers.

Home Office and Mfg. facilities 123 Hampshire St. The Reverend Billy Graham is shown displaying a congratulatory letter from President Nixon on receiving the "Salute to America" award from WSB -TV Atlanta. III. The presentation was made prior to the station's 11th annual "Salute to America" Quincy, 62301 parade, witnessed by approximately 400,000 people. Past winners of the award have been Bob Hope, Raymond Burr, John Wayne and Vietnam veteran Captain (217) 222 -8200 Johnny Thomas. With Rev. Graham in the above picture are (1 to r): J. Leonard Reinsch, president of Cox Broadcasting, parent of WSB -TV; Jimmy Carter, governor Southwest of Georgia and Senators David Gambrel( (D -Ga.) and Herman Talmadge (D -Ga.). service center Promotion tips: Presentation of the unit was made by Carl E. Lee, executive VP and 4109 Richmond Ave. Elephant tale KNUZ(AM) Houston general manager of Fetzer Broadcasting, listeners went ape last month to raise stations' licensee. Houston, Tex. 77027 Money for a new baby elephant for its local zoo. Charlie Brown, KNUZ air per- In memoriam A scholarship fund has (713) 623 -6655 sonality, was "captured" by Houston been established in the memory of Sam- Zoo personnel and held in "captivity" uel Mort Rosenman, senior program Eastern until the $4,000 elephant ransom was manager of Kaiser Broadcasting Corp., raised. The project took three days, but and program manager of WKBS -TV Bur- service center its results weren't peanuts. lington, N.J. -Philadelphia who died Pooling resources WKZO -AM -FM Kala- June 3. The S. M. Rosenman Memorial 130 East 34th St. mazoo, Mich., is making it possible for Fund will provide an annual scholar- local citizens to enjoy a portable swim- ship to a needy and deserving student N.Y., N.Y. 10016 ming pool this summer. To supplement in the Anneberg School of Communi- the city's recreational facilities, the sta- cations of the University of Pennsyl- tions donated the 30 foot long, eight vania Wharton School of Business. Con- (212) 889 -0790 foot wide unit, along with a companion tributions should be made to the Uni- cabana trailer. The wxzo Swimobile versity of Pennsylvania, The S. M. MARRIS will tour the city bringing its benefits Rosenman Fund in care of WKBS -TV, PF to those who would not otherwise be 3201 South 26th Street, Philadelphia ooa.o.. GATES Cao A DIVISION OF HARRIS -INTERTYPE able to reach a permanent pool location. 19145.

BROADCASTING, July 26, 1971 47 "I can't think of abetter time to come on big and bold"

The two men principally responsible for gener- ating profitable advertising volume for KIOA, discuss the realities of sales communication in today's volatile market; pinpoint the unique contribution of KIOA's Standard Rate ads to a successful sales effort; discuss ways to make these ads still more interesting to SRDS users, correspondingly more productive.

Boyle: "There are so many reasons for being well- represented in Stan- dard Rate; it amazes me that more major radio stations don't use it or, if they do, don't use it in more dramatic fashion. "I wonder if these stations understand how ads in Standard Rate can help them with today's selling problems. There's less time to sell or pre -sell. With the turnover of agency personnel at higher levels you're working with buyers who do not have the experience. Not that they're any less intelligent than the people who were there before, but they just haven't been at it long enough. They certainly need more definitive information on a radio station than some of the people they replaced did. One of the sure ways I know of to accomplish this is by putting definitive information in Standard Rate."

Jacobson: "When we faced up to the realities of the recessionary period, I found it very easy to increase our space in Standard Rate to the full page Tell-All, rather than cut back. I don't think I made a mistake. Things have picked up considerably for us since early Spring. At a time when everyone else in our market was dropping out of Standard Rate I felt it was a good time to beef up what we were doing."

Boyle: "I can't think of a better time to come on big and bold. The impression, when anyone looks at Des Moines in Standard Rate, should be that you own the market."

Jacobson: "The only question is, are Frank Boyle President we giving buyers everything we Robert E. Eastman & Co. could to build the best possible impression ?" Boyle: "I believe there is one more thing you could do. Most of the information you have in your ad is the kind a buyer can use. He buys day parts and he buys demographics. But I'd like to see a qualitative factor go into these ads; a description of the programming that produces your boxcar numbers and your demographics in the key day parts -the reasons that generate these desirable numbers. You know what these reasons are. Buyers would find it useful to know."

Jacobson: "This is good. We're not discussing whether or not Standard Rate is the place to advertise. No- body has to sell us on that. What we're trying to do is to learn how to harness the full potential power of being in Standard Rate; how to use it more effectively."

Boyle: "Standard Rate is the book of record. As such it is used whenever and wherever there's buying going on."

Jacobson: "In our budget for sales promotion, SRDS has to take the highest priority. The basic reason is very simple. The people who buy use Standard Rate. We have something to say to them. So it makes sense to say it in Standard Rate."

Boyle: "Yes, and you want to be there with something that will have a desired effect. As I see it, an ad in Standard Rate can do one of three things. It can provoke interest and curiosity. It can provide supporting data to confirm a judgment of your station. Or it can turn the man off." Jacobson: "What we have in Stan- dard Rate can't be too far off the track because we actually get calls from people who have acted to buy us because of what they found in our Service -Ads. "Of course, I don't judge the really big value of our ads in Standard Rate by these oc- casional direct -result orders. The people your men call on use Standard Rate and we have things to say to them that they'd like to know about. Having it there for them, every time they look at Des Moines, has got to pay off in the long run."

In you are there Paul Jacobson ./ Vice President and General Manager elling by helping people buy KIOA, Des Moines, Iowa 5201 Old Orchard Road, Skokie, Illinois 60076 fodusllflflllallce®

attributed to the program distribution Broadcast stocks on the move business and $7,704,000 to the CATV operations. The company also announced its an- Wall Street analysts see continued gains nual meeting, to take place on Aug. 19 in New York. And in an accompanying after dramatic recovery in first half of '71 proxy statement, Viacom disclosed the salaries to be paid to its three major Broadcast stocks performed like blue quarter; others moved only slightly and officers during the current fiscal year. chips in the first half of 1971 and for some that continued to advance, such Ralph M. Baruch, president and chief officer, will receive the second half are given a good chance as ABC, Capital Cities and CBS, did so executive $70,000 in and $29,727 under of maintaining that growth if not the at a reduced pace. regular salaries a pension plan. Richard A. Forsling, growth rate that produced it. For the six months (BROADCASTING index's closing prices as of June 29 board chairman, will be paid $55,000 in An analysis of the 15 TV -radio broad- salary and $23,450 in pension funds, casting issues in BROADCASTING'S stock versus Jan. 7), the biggest gainer in percentage terms was ASI Communica- and James M. Leahy, vice president, index shows that, as a group, their prices finance and administration, will receive tions, whose rise from 21/2 to 37/8 put advanced 28 %, net, in the first six $45,000 in salary and $17,663 from the it 82% ahead. months, as against an 8.9% rise in the pension plan. In higher -priced issues, other above - Standard & Poor industrial average over For the fiscal year ended June 2: the same period. Sixteen TV -radio average increases were recorded by Broadcasting, 1971 1970 manufacturing issues in the index rose ABC, up 69.5 %; Taft Earned per share S 0.48 S 0.34 - Revenues 19,779,000 16,093,000 21% while 18 cable -TV issues man- 63 %; Starr Broadcasting, 52.8 %; Cap Net income 1,803,000 1,275,000 aged an 11.7% advance despite the un- cities, 47.8 %; CBS, 42.7 %; Metro- Note: All figures are pro forma. certainties that still hung over the media, 41.6% and Cox Broadcasting CATV regulatory outlook. 37.6 %. Declines were registered by Another drop Mooney, Rahall Communications, A study of 1,305 (virtually all) com- for Filmways mon stocks traded on the New York Reeves Telecom and Scripps- Howard Stock Exchange shows, meanwhile, that Broadcasting. Filmways Inc., New York, reported a Having out -performed the general a broadcasting issues listed on the big continued loss in earnings and decline the board fared even better than broad- market in the first half, broadcast- in revenues for the nine months ended is expected to de- casting stocks generally. ing group currently May 31. Included in the losses are extra- primarily on trends in the over -all This study, by the brokerage firm of pend ordinary charges of $367,000 for 1971 economy and in the market generally and million for 1970, relating to Hornblower & Weeks -Hemphill, Noyes, $1.9 its movement in the second. The divi- put the first -half rise in prices of Big for to disposing of various operating issues, as one specialist put it, "could Board broadcasting issues at 50.4 %, sions. down 5-10% but they would still be largest of 58 industries covered in the go Income losses were attributed pri- they also study. The radio -TV manufacturing ahead of the market, and marily to reserves for the termination go Either way, he felt that at group took second place with a 43.7% could up." of United Bindery Inc., Jersey City, the end of 1971 "they should still be subsidiary. rise. The average gain in the over -all N.J., a book -binding one of the best performers ended 31: study was put at 11.57 %. years' -un- For the nine months May less something catastrophic happens." 1971 1970 Wall Street analysts tend to credit Earned per share S (0.95) S (0.79) the strong first -half showing of broad- Revenues 47,741,000 65,831,000 Net Income (1,600,000) (1,299,000) casting issues primarily to two factors. Strong year for Viacom Average shares First: As a group, their prices were outstanding 1,829,000 1,834,000 heavily depressed to begin with, bur- -despite it all dened by the industry's loss of cigarette Viacom International Inc., which fol- Sound 1971 start for Taft advertising, its growing regulatory prob- lowing months of litigation, finally be- Taft Broadcasting's first fiscal quarter lems and continuing criticism from gov- came an independent entity on June 4, showed a 14% increase in net earnings erning officials and others, all on top reported record income and revenues and an increase in revenues -$12,405; of an already distressed general econ- during fiscal 1971 in the businesses now 862 to $12,675,624 -over the compar- omy. under its corporate wing. able period in 1970. Good perform- Second: The sharp upturn in network- Viacom, which administers the pro- ances were noted by Taft for Cinemo- TV sales in March brought a prompt gram- syndication and CATV businesses bile Systems and Rhodes Productions, response on Wall Street, creating for formerly controlled by CBS, but spun syndication and distribution divisions, broadcasting issues a rally that one off in accordance with an FCC direc- and for operations of its broadcasting analyst called "a bull market of their tive, experienced a 41% increase in division. At the firm's annual meeting, own, before there was a bull market." pro -forma net income and per -share a quarterly dividend of 15 cents per Some specialists contend that upsurge earnings. The fiscal year's returns were share payable to stockholders of record in broadcasting stock prices late in the compiled by the company on a pro - August 16, was declared. first quarter and early in the second forma basis to reflect performance that For the three months ended June 30: was responsible for most if not all of would have been achieved had Viacom 1971 1970 Earned per share' $ 0.57 $ 0.51 their strong showing for the full six - been operating as a separate company. Revenues 12,675,624 12,405,862 month period. A number of issues did Of the $19,779,000 in revenues re- Net income 2,140,349 1,877,782 Based on the weighted number of shares out- tail off between then and the end of the ported in fiscal 1971, $12,075,000 was standing for each period.

50 BROADCASTING, July 26, 1971 him 50,976. him 341. L. E. Pankonin sold 459, leaving him Trading in May 1,971 personally and 135 in savings plan. D. D. Foote, Cone & Belding-Wife of A. W. Schultz Scharff bought 2,356, giving him 4,430 personally, sold 1,187 shares, leaving her with 4,250. Mr. by the insiders 61 in savings trust and 146 through wife. H. L. Schultz holds 20,651. Stehle, through incentive corporation plan, bought The Securities and Exchange Commis- Fuqua industries -R. H. Brethen bought 200, 189 shares, giving him 1,517 shares acquired leaving him 1,240 personally and 900 through through this plan, 610 personally and 79 in sav- sion has reported the following stock wife. J. B. Fuqua sold 120,000 shares, leaving him ings plan. P. C. Van Dyck sold 400, leaving him transactions of officers and directors 288,025 personally and 4,269 in trust. J. A. Goese 168 personally, 102 in joint tenancy and 121 in bought 100 shares, giving him 3,607 shares per- savings plan. E. Woll bought 508, giving him and of all other stockholders owning sonally, 266 jointly with wife and 270 through 2,779. more than 10% of broadcasting or al- wife as custodian. H. M. Nowlan Jr. bought 500, Kansas State Network -L. C. Waller bought in its Official Summary giving him 1,010 (purchased as restricted stock). 200 shares, giving him 26,674 personally and 200 lied companies N. Strawbridge sold 4,600, leaving him 66,215. for May (all common stock unless as custodian. General Electric-D. E. Craig bought 3,192 Kinney Services Inc.-S. Berger sold 2,000, otherwise indicated): shares, leaving him 3,212 personally and 11 leaving him 40,143. A. Golden sold 400, leaving through wife. J. B. Davis Allied Artists -H. M. Pearlman sold 500 stock bought 648, giving him him 4,534. Wife of S. L. Lewis sold 2,500, leav- warrants, leaving him 1,500. 648. B. M. Estes sold 110, leaving him 300 per- ing her none; Mr. Lewis owns 7,500 shares. J. S. sonally and 121 through wife. F. H. Holt bought Liebowitz, as co-trustee, sold 39,000, leaving co- Ameco Inc. -B. Merrill sold 12,000 shares, leav- 335, giving him 1,357 personally and 98 through trusteeship 576 shares; Mr. Liebowitz owns 82,622 ing him with 669,633 personally and 40,755 in savings plan. Wife of G. W. Humphrey bought personally. M. Rosenthal sold total of 3,000, leav- trusts. 500, giving her 4,000; Mr. Humphrey owns 200 ing him 163,404 personally; he also sold 590 personally and 800 through trust. H. B. Miller through trusts, leaving trusts with 79,155; his Ampex Corp. -C. V. Anderson sold 1,000 shares, sold 818, leaving him five shares personally and family owns 14,320. Wife of S..1. Ross sold 1,000, leaving him 320. R. R. Owen liquidated his pres- 3,400 in trusts. J. R. Mudge sold 715, leaving leaving her 28,600; Mr. Ross owns 83,000 per- ent holdings by selling 300 shares. Avco Corp. -K. R. Wilson Jr., in order to meet income -tax payment, sold 1,000 shares of cumulative convertible preferred stock, leaving him with 8,500 shares of such stock. This advertisement is neither an offer to sell nor a solicitation of offers to buy any of these securities. The offering is made only by the Prospectus. Bartell Media Corp. -R. S. Evans, officer and director, liquidated his present common -stock holdings by selling 200 shares. NEW ISSUE July 16, 1971 Burnup & Sims-C. W. Cox, through Walston Co. trading account, bought and sold, respec- tively, 12,492 and 12,475 shares (during February), and 5,423 and 6,298 (during March), leaving him 875 shares short by end of May. $50,000,000 Capital Cities Broadcasting Corp. -W. O. Dwyer sold 100 shares on Feb. 8 (late report), leaving him none. Columbia Broadcasting Chris -Craft Industries Inc. -V. Oristano sold total of $200,000 worth of 6% convertible debentures, leaving him none of this stock. System, Inc. Citizens Financial Corp. -D. S. Clarke bought 100 shares, giving him 200. CBS-W. S. Paley, through trusts, sold 2,957 7.85% Debentures Due 2001 shares, leaving him 20,662 shares in trust, 1,660,- 995 personally, 93,702 in partnership and 71,641 held by wife. Columbia Pictures Industries -J. R. Mitchell bought 886 shares, giving him 14,534; B. Karp sold 2,100 shares, leaving him with 302 shares Price 100% personally, 674 in retirement fund and one share plus accrued interest from August 1, 1971 held by wife. C. I. Lappen sold $35,000 worth of 43 % debentures and $50,000 worth of 544% debentures, leaving him with no holdings of either type of stock. Combined Communications Corp. A. L. -B. from any the Bogan Jr. bought 100 shares, giving him 100. Copies of the Prospectus may be obtained of several underwriters, including the ratdersigned, only in States Communications Properties Inc. -R. W. Hughes in which such underwriters are qualified to act as dealers in bought $5,000 worth of convertible subordinate the Prospectus may legally be distributed. debentures, giving him $28,000 worth of such securities and in which stock. Conrac Corp. -D. R. Putnam sold total of 300 shares, leaving him 23,291. Cowles Communications Inc. -C. C. Sibre sold total of 1,500 shares, leaving him 1,563. The First Boston Corporation Cox Broadcasting Corp. -S. G. Mouse sold 300 shares, leaving him 12,300; J. L. Reinach, pur- suant to SEC registration, sold 120,000, leaving Dillon, Read & Co. Inc. Kuhn, Loeb & Co. W. E. Hutton & Co. him 112,000. Cox Cable Communications - J. L. Reinsch Blyth & Co., Inc. Eastman Dillon, Union Securities & Co. bought 100 shares, giving him 600. Incorporated Creative Management Associates Inc. Be- -D. & Co. Halsey, & Co. Inc. gelman sold 3,000, leaving him 113,982; L. M. Goldman, Sachs Stuart Lewis sold 560, leaving him 3,026, and H. Rush sold 1,599, leaving him 39,400. Hornblower & Weeks -Hemphill, Noyes Kidder, Peabody & Co. Walt Disney Productions -W. T. Bertagina, for- Incorporated mer officer, bought 104 shares, giving him 214. R. E. Disney sold 600, leaving him 334,042 per- Lazard Frères & Co. Lehman Brothers Loeb, Rhoades & Co. sonally, 38,990 through wife, 62,734 as custodian, Incorporated 92,744 in trust and 437,548 through corporations. Merrill Lynch, Pierce, Fenner & Smith Paine, Webber, Jackson & Curtis S. C. Olin sold 568 shares, leaving him 5,000. Incorporated L. E. Tryon sold 200, leaving him 6,959. F.. C. Incorporated Walker bought total of 1,350 shares, giving him Salomon Brothers Smith, Barney & Co. White, Weld & Co. 19,986 personally and 3,480 in trust. Incorporated Doyle Dane Bernbach -H. H. Becker and wife each sold 200 shares, leaving them none (class A). Dean Witter & Co. Bache & Co. W. Taubiss sold 1,000 (class A), leaving him 9,488 Incorporated Incorporated personally and 40 through daughter. Entron Inc.J. Ross sold 1,000 shares, leaving

BROADCASTING, July 26, 1971 51 sonally and 80,374 through trusts. A. Sarnoff sold Magnavox Co. -D. T. Richardson sold 300, leaving him 5,429. He also liquidated shares held 13,750, leaving him 25,000. R. E. Seley sold 700 leaving him 1,784. in trusts by selling 9,090. personally and 200 through trusts, leaving him Media General Inc.-W. F. Robertson bought Official Industries C. Lerner, through 2,103 personally and 400 in trust. M. A. Sweig -L. 200 shares of class A common, giving him 200 Lerner & Co. trading account, bought total of liquidated his holdings by selling 3,000. S. M. personally and two shares as custodian. 8,432 shares and sold 2,700, leaving him with Weiss sold total of 340, leaving him 900 person- 11,880 in account, 648,095 personally, 915,000 ally and 200 through wife as custodian. Meredith Corp. -D. Tucker sold 3,200, leaving him 2,000. in corporation and 2,000 through wife. Mr. Lamb Communications-Lamb Enterprises Inc. Lerner, through trading account, also bought 18 bought 500 shares of class A common, giving it 3 M Co.- Various trustees sold total of 141,000 and sold 979 shares of 41/2% class A preferred 2,101,307. shares, leaving 4,141,504. stock, leaving him with 18 such shares in account, 40,633 personally and 64,000 through corpora- LIN Broadcasting Corp. I. Unterberg, Motorola Inc. -J. T. Hickey sold 500 shares, -T. tions. He also bought 39,100 shares of 41/2% through Towbin Co. trading account, purchased leaving him 2,000; his family sold 450, leaving convertible class C preferred stock through trad- 4,951 shares and sold 7,665, leaving 300 shares 696. Mr. Hickey also holds 5,000 shares as co- ing account, giving him 39,100 in account and short. Mr. Unterberg personally holds 7,102 shares; executor. P. D. Lynch made initial purchase of 26,900 personally. his family holds 200; he has 2,500 shares in 800 shares. W. B. Scott sold 1,000, leaving him partnership. 13,450. Ogilvy & Mather International -M. J. Ball National General Corp. A. Polier sold bought 1,000 shares, giving him 2,292. J. Elliot MCA Inc.-J. E. Drick bought 300 shares, -D. leaving him 900. Jr. bought 5,000, giving him 23,075. giving him 400. L. N. Friedland sold 1,500, leav- 300 shares, ing him 38,735 personally and 540 through family. Norton Simon Inc. -N. Cousins sold 24,064, Outlet Co. -M. J. Berkson bought total of

The Broadcasting stock index A weekly summary of market activity in the shares of 110 companies associated with broadcasting.

Approx. Total market shares capitali- Stock Ex- Closing Closing Net change 1971 out zation symbol change July 21 July 14 In week High Low (000) (000) Broadcasting ABC ABC N 451/4 441/4 + 1 48 25 7,089 $317,233 ASI Communications ASIC o 3/ 311/2 - '/4 41/4 2Ve 1,789 6,262 Capital Cites CCB N 45/ 48'/a - 3 481/4 29 6.236 300,887 CBS CBS N 48% 458'e + 3 49Ve 301/4 27,086 1,228,892 Cox COX N 298'4 291/2 / 31 175/4 5,802 171,855 Gross Telecasting GGG A 13Y2 12'/2 + 1 16 10% 800 10,000 LIN LINB o 15'/2 14/ + 1'/4 1511 61/4 2,294 32,690 Metromedia MET N 29/ 29 + Y. 301/4 171/4 5,756 166,924 Mooney MOON 0 7% 6 + 18'e 6 4 250 1,500 Pacific & Southern PSOU O 141/2 15 - '/2 171/2 121 1,637 24,555 Rahall Communications RAHL o 10 11 - 1 29 8% 1,037 11.407 Reeves Telecom RBT A 2'/a 21/4 - Ye 31/4 2'/e 2,292 5,157 Scripps -Howard SCRP 0 231/ 231/2 + / 25 18 2,589 60,842 Sonderling SOB A 28% 28/ - Ye 34 243/4 997 28,664 Starr SBG M 19Y2 173/4 + 13/4 171/4 81/4 496 8.804 Taft TFB N 43 40% + 24'e 445/e 234/4 3,707 149.652 Total 59,857 $2,525,324 Broadcasting with other major Interests Avco AV N 131 133/4 - Y. 18 121/4 11,470 $159,354 Bartell Media BMC A 41/4 4% + Y. 8 4% 2,254 10,413 10,963 Boston Herald -Traveler BHLD O 20 19 + 1 28 19 577 Chris -Craft CCN N 61/4 7% -% 91/4 6% 3,901 28,750 Combined Communications CCOM 0 201/2 201/4 - / 201/4 101/2 2,048 42,496 Cowles Communications CWL N 10% 101 + Ye 121/4 8 3,969 41,675 Fuqua FOA N 245/e 24% +/ 281/4 131/4 6.700 163,279 Gannett GC! N 50 471/4 + 21/4 52 32Y4 7,515 355,084 General Tire GY N 271/4 271/4 + Ye 271/4 211/4 18,713 507.497 Gray Communications 0 61/4 61/4 - Ye 8 6 475 2,969 ISC Industries ISC A 51 6Ye - 8 51/4 1,959 10,775 Lamb Communications O 21 21 - 2/ 21/4 475 1,188 Lee Enterprises LNT A 291/4 291/4 301/4 18/ 1,957 58,221 Liberty Corp. LC N 231/4 231/4 + '/e 24 171/2 6,744 155,921 Meredith Corp. MDP N 261/2 261/4 + 3/4 291 191/4 2,754 71,934 Multimedia Inc. 0 34 341/4 - Y. 343/4 25 2,406 82.406 Outlet Co OTU N 19% 181/4 + Vs 22 141/4 1,332 25,148 Post Corp. POST O 141/4 131/4 + 1 141/4 91/4 734 10,093 Ridder Publications RIDD O 241/4 24 + % 271 18 8,236 197,664 Rollins ROL N 413/4 411/4 + / 431/2 251/4 8,065 331,633 Rust Craft RUS A 431/4 431/4 - 481/4 281/4 1,159 50,706 Schering- Plough PLO N 841/2 82 + 21/2 871/4 601 25,174 2,064,268 Storer SBK N 311/2 31'/4 + % 331/4 19 4,223 131,420 Time Inc. TL N 52 52% - % 62% 40% 7,257 380,049 Trans -National Communications O 1 % - Ye 11/4 / 1,000 620 Turner Communications 0 21/2 21/2 - 4 2 1,328 3,320 Wometco WOM N 201/4 201/4 - 231/4 171/4 6,037 122,249 Total 138,462 $5,014,095 caw American Electronic Labs. AELBA O 7 71/4 - Ye 10 3 1,636 $11,648 American TV & Communications AMTV O 20 215/e - 11/4 26% 171/4 2,042 43,638 Burnup & Sims BSIM 0 231/4 26 - 21 371/4 201 2,962 77,012 Cablecom- General CCG A 13 131/4 - 3/4 173/4 123/4 2,485 34,169 Cable Information Systems o 23/4 21/4 + / 43/4 21 955 2,388 Citizens Financial Corp. CPN A 14.1/4 141/2 - Ye 151/4 121/4 1,527 22,142 Columbia Cable CCAB O 131/4 131/2 - Y. 151/2 91/4 900 12,150 Communications Properties COMU O 91/4 914 -/ 103/4 71/4 1,800 16,650 Cox Cable Communications COXC A 171/4 19% - 11/4 251/4 171/4 3,551 69,671 Cypress Communications CYPR O 9% 91/4 - / 101/4 7 2,384 23,554 Entron ENT A 35/e 38'e - 71/4 31b 1,320 4,776 General Instrument Corp. GRL N 231/4 211/4 + 11/4 294'e 161/2 6,368 138,504 Sterling Communications STER 0 5''/e 4% + % 61/4 31/z 1,100 5,082 Tale- Communications TCOM 0 191/4 191/2 + 1/4 201/4 12 2,856 55,692 Teleprompter TP A 751/4 781/4 - 2''/e 881/2 561/2 3,077 242,314 Television Communications TVCM O 81/4 91/4 -'/e 104'e 7 3,804 34,692 Viacom VIA N 13% 141/4 - 1 21 13 Ye 3,760 54,971 Vikoa VIK A 74'e 73/41 - Y. 141/4 7 2,339 18,431 Total 44,868 $667,486

52 FOCUS ON FINANCE BROADCASTING, July 26, 1971 1,700 shares, giving him total of 37,000. Rollins sold 22,000, leaving him 700,920 person- Johnston sold 400, leaving 6,869; his family owns Post Corp.-J. V. Loewi, through Loewi & Co. ally and 9,544 through family. 1,206. J. L. McClay sold 500, leaving 5,154. C. S. trading account, bought 4,851 and sold 3,800, Rust Craft Greeting Cards Inc.-J. J. Laux Mechem Jr. sold 800, leaving 3,704 personally and giving him balance of 324 in account and 600 sold 7,300 shares, leaving him 27.909. H. S. Mon - 25 as custodian. D. S. Murphy sold 500, leaving personally. heim sold 750, leaving him 2,350. 13,009. R. B. Read sold 200, leaving 2,072. L. H. Rogers 11 sold 700, leaving 10,738 RCA -E. B. Gorin sold 3,096, leaving him Signal Co.'s C. R. Hansen sold total of person- -Z. ally, 1,384 held by family and 1,212 5,000. His wife owns 204. 3,000, leaving him with 69,004 personally and in trusts. Rebell Communications Corp. -N. J. Rahall, 400 through wife. A. J. Chitia bought 7,500, giving T. P. Shellburne sold 200, leaving 816 (sold to through trusts, purchased 100 shares and subse- him 7,600. issuer). B. E. Slaughter sold 500, leaving 100. quently sold 200, giving him balance of 240,544 F. H. Von Stade sold 400, leaving 4,888. R. C. Sonderling Broadcasting -M. A. Loundy sold Wiegand sold 200, leaving 2,562. shares in trusts, none personally. total of 1,300, leaving him 35,500. E. Sonder- Reeves Telecom Corp.-E. L. Glockner sold ling sold 1,000, leaving him 208,250. Harbor Fund Technicolor Inc. -C. E. Gumprecht sold 1,400, total of 2,100 shares, leaving him balance of Inc. bought $65,000 worth of 516 convertible leaving 11,500. 77,702. subordinate debentures, giving it $866,000 worth Teleprompter Corp. -J. D. Wrather Jr. sold Republic Corp. -C. F. Bourland sold 2,000 of such stock. total of 4,300 shares, leaving him balance of shares, leaving him 11,000. Taft Broadcasting Co. -R. T. Schlinkert sold 38,700. 1. Gartenlaub bought 400, giving him Rollins Inc. -R. R. Rollins sold 6,300, leaving 400 shares. leaving him 3,568. D. L. Chapin sold 1,200. J. M. Gartenlaub bought 400, giving him him 140,755 personally, 87,724 through family, 400, leaving him 3,562. W. H. Hansher sold 400, 800. E. Weinrich bought total of 500, giving him 61,600 as co-trustee and 4,000 in estate. J. W. leaving him 2,697; his wife owns 18 shares. S. T. 2,200.

Approx. total market shares capitali- Stock Ex- Closing Closing Net change 1971 out zation symbol change July 21 July 14 In week High Low (000) (000) Programing Columbia Pictures CPS N 104'e 101e - Y. 17% 101 6,342 $69,001 Disney DIS N 1061/4 1121 - 6 1283/4 77 12,833 1,435,116 Filmways FWY A 6% 63/4 - Ye 113/4 6% 1,754 11,840 Four Star International O 13/4 114 1% 1 666 746 Gulf & Western GW N 2714 271/4 - 14 31 19 14,964 411,510 Kinney National KNS N 331 34% + 1s 39% 281 11,230 388,783 MCA MCA N 2314 231/4 - 4'e 30 213/4 8,165 194,980 MGM MGM N 2014 203/4 - 1/4 2614 1514 5,886 122,135 Music Makers MUSC 0 2% 21/4 - 14 31e 21 589 1,696 National General NGC N 2614 25% + 1Y: 2814 153/4 4,977 126,266 Tele -Tape Productions 0 11/4 1 Ye - 2 1 2,183 2,445 Transamerica TA N 17Ye 171 - 14 19 15V. 63,841 1,101,257 20th Century Fox TF N 1114 1014 + 3/4 1514 8% 8,562 92,042 Walter Reade Organization WALT 0 1% 11/4 - Y. 3% 114 2,414 4,538 Wrather Corp. WCO A 7% 7% + Y. 81/4 81 2,164 16,490 Total 148,570 $3,978,845

Service John Blair BJ N 20Y: 21 - 14 24% 16 2,584 $54,264 ComSat CO N 701e 72 - 11/4 8414 4914 10,000 720,000 Creative Management CMA A 1014 11 - 3/4 173/4 83/4 1,050 11,550 Doyle Dane Bernbach DOYL O 25 22 + 3 2614 21 1,929 42,438 Elkins Institute ELKN 0 93/4 10% - 11/4 16% 83/4 1,664 18,104 Foote, Cone & Belding FCB N 1214 12% - 14 13% 7% 2,196 27,999 Grey Advertising GREY O 15 1544 -% 141/4 91 1,209 18,582 Marvin Josephson Assoc. MRVN 0 7% 714 - 14 12 714 902 7,108 LaRoche, McCaffrey & McCall O 91 9 + 1 161 9 585 5,265 Marketing Resources & Applications O 8 83/4 - 'A 1814 2Ya 504 4,410 Movielab MOV A 2 2Ye - Si 4 2 1,407 2,983 MPO Videotronics MPO A 6% 7Ye - 14 814 5 557 3,966 Nielsen NIELA 0 431 43 + 14 493/4 3914 5,299 227,857 Ogilvy & Mather OGIL 0 33% 341/4 - 1Y: 36 24 1,096 38,228 PKL Co. PKL A 3s/e 31e V. 61 33/4 742 2,783 J. Walter Thompson JWr N 4714 514'e - 44'e 60 341 2,721 140,458 Trensmedla International O 14 Y. - Ye 33/4 Ye 535 134 Wells, Rich, Greene WAG A 20 20 - 251/4 151 1,601 31,500 Total 36,581 $1,357,629

Manufacturing Admiral ADL N 171/4 18% - 3/4 21 8 5,163 $96,135 Ampex APX N 171/4 174'e - Y: 2545 1614 10,875 191,618 CCA Electronics CCAE 0 414 314 + 44 444 21 897 3,480 Collins Radio CRI N 1114 123/4 - Ye 201e 121 2,968 37,842 Computer Equipment CEC A 41/4 43/4 714 314 2,434 10,345 Conrac CAX N 233/4 233/4 - Y4 29 15Ye 1,259 29,587 General Electric GE N 561e 58% + 13/4 6214 57% 181,626 10,670,528 Harris- Intertype HI N 56 59 - 3 69% 54% 6,333 373,647 Magnavox MAG N 501 523/4 - 214 533/4 37% 17,283 911,678 3M MMM N 11814 11914 - 1 1231e 9514 56,099 6,689,806 Motorola MOT N 7814 77 + 11 893/4 511 13,370 1,029,490 RCA RCA N 343/4 341/4 + 4'e 404'4 26 74,437 2,539,790 Reeves Industries RSC A 412 33/4 + 3/4 614 244 3,458 12,968 Telemation TIMT 0 101/4 91e + % 133/4 8% 14,040 138,715 Westinghouse WX N 91Ye 9014 + % 944'e 653/4 41,431 3,759,863 Zenith ZE N 47Ye 481 - 11/4 5414 36% 19,021 917,763 Total 450,894 $27,788,902

Grand total 887,030 $41,530,281

Standard d Poor Industrial Average 109.39 109.30 + 0.09

A- American Stock Exchange Shares outstanding and capitalization as of July 14. M- Midwest Stock Exchange Over- the -counter bid prices supplied by Merrill Lynch, N -New York Stock Exchange Pierce Fenner & Smith Inc., Washington. 0- Over -the -counter (bid price shown)

BROADCASTING, July 26, 1971 53 Television Communications Corp. -W. L. Cox F. B. Shiring bought 150, giving him 450. H. C. National CATV Credit Group. Paul D. sold 6,200, leaving him 196,822. H. Sloan, through Smith bought 1,000, giving him 2,700. Rowed Agency him Askos of Ameco Inc., president of the Inc., sold 2,000, leaving Wometco Enterprises Wolfson II, through 5,000. A. B. Stern sold 9,500, leaving him 722,994 -L. foundation, sold 300, leaving foundation with new group, explained its purpose in a personally, 44,200 through family, 23,100 as co- 1,790; Mr. Wolfson owns 14,415 personally, 2,557 trustee and 1,600 in foundation. statement: "Due to the tremendous through joint tenancy, 92,360 as co- trustee, 14,321 .1. Walter Thompson Co. -A. E. Grismon sold as custodian, 173,879 through companies, and 308 growth and future of CATV, it was felt 1,000 shares, leaving 1,500. A. C. Anderson sold through wife (all shares are class A common). that a credit association was needed to 750, leaving him none. R. P. Jones sold 200, R. E. Wolfson sold 1,000, leaving 7.504 person- leaving 500. R. D. Carp sold 750, leaving him ally, 6,916 as trustee, 20,640 through corpora- facilitate the fair and timely exchange none. B. Metter sold 100, leaving 400. F. I. tions, 282 through foundation, 18 in joint tenancy of reliable credit information." Officers Myers sold 200, leaving 400. S. C. Ralis sold and 3,213 through family. 190, leaving 1,100. F. G. Ronai sold 100, leaving of the group are Mr. Askos, president; none. J. B. Sandberg sold 350, leaving none. Sol Hirschorn, Vikoa Inc., vice presi- T. E. Schultz III sold total of 500, leaving none. Company reports: N. H. Strousse sold 8,000, leaving none. dent; Chester Jandzio, AEL Communi- Gross Telecasting Inc., Lansing, cations Corp., secretary- treasurer. Time Inc. -A. Heiskell sold 200, leaving him 33,067. R. E. Larsen sold 2,845, leaving 263,515; Mich.-based group broadcaster, re- his wife owns 84,612. H. Luce III sold 400, ported a 9% increase in revenue and a leaving him 112,700 personally and 262,417 as UA parent firm income up 19% increase in net income for the six trustee. J. R. Shepley sold 1,000, leaving 2,650. Transamerica Corp. last week reported Vikoa months ended June 30: Inc. -T. Baum sold 5,000 shares, leav- a 26% increase in first half operating ing 154,983 personally, 232,440 in trusts, 125 1971 1970 through wife and 19,674 as custodian. Earned per share S 0.61 S 0.51 earnings over the previous year. Oper- Revenues 2,457,609 2,281,852 Wells Rich Greene Inc. -J. Burns sold 5,000, Net income 494,843 415,967 ating earnings for the six months ended leaving 2,500. F. C. Colnar sold 12,500, leaving June 30 amounted to $29,107,000, or 12,500. G. D'Amato sold total of 4,000, leaving Taft Broadcasting Co., Cincinnati, 2,500. H. 45 cents per share, compared with 3,500. C. Gibson sold 1,250, leaving group station owner, reported a rise in Green sold 5,000, leaving 2,500. S. Greene sold the same 1970 period. Second quarter 110,000, leaving 100,000. M. Hysen sold 3,000, revenues and net earnings for the first operating results advanced to $15,- leaving 1,100. F. L. Jacobs sold 18,750, leaving quarter, ended June 30. Increases were 18,750. M. Jacobs sold 1,250, leaving 2,500. C. A. 766,000 or 24 cents per share, from Kessler sold 875, leaving 1,000. M. W. Lawrence attributed to improved conditions in sold 110,850, leaving 100,000. M. McGivney sold the broadcast division and strong per- the $11,998,000, or 19 cents a share 2,500, leaving 5,000. C. Moss sold 18,750, leaving recorded in the second quarter of 1970, 18,750. V. Olesen sold 625, leaving 1,250. R. T. formances by the company's Cine- and the 21 cents a O'Reilly sold 15,000, leaving 15,000. R. R. Eitz- mobile Systems and Rhodes Produc- $13,341,000, or feld sold 300, leaving 7,200. H. Singer sold 1,000, 1971. tions, syndication and distribution sub- share for the first three months of leaving 2,000. J. Sloan sold 2,366, leaving 4,734. Capital gains, principally from secu- M. Stern sold 3,750, leaving 3,750. M. Waterston sidiaries. sold 1,075, leaving 2,400. L. Wechsler sold 1,250, portfolios For the three months ended June 30: rity of Transamerica's insur- leaving 2,500. C. A. Wolfe sold 1,235, leaving ance companies, totaled $3,178,000, or 240. 1971 1970 Earned per share S 0.57 S 0.51 five cents per share, substantially less Westinghouse Electric -F. P. Cotter sold 200 Revenues 12,675,624 12,405,862 leaving 299. S. F. Davies Jr. sold 300, leaving Net income 2,140,349 1,877,782 than the $10,798,000, or 17 cents a 668; he also holds 100 through incentive plan. share realized in the first six months of T. W. Landrum bought 1,200, giving him 1,840. Gannett Co., Rochester, N.Y. -based T. J. Murrin bought 1,500, giving him 1,501. group station owner, reported a 33% 1970. Consolidated net income, there- rise in net income and a 10.7% increase fore, for the first six months totaled in revenues for the six months ended $32,285,000, or 50 cents per share. June 27: These results compare with $33; 1971 1970 906,000, or 53 cents a share for the Earned per share S 0.89 S 0.67 corresponding 1970 period. Revenues 87,338,413 78,902,642 Net Income 6,693,463 5,046,362 The business of United Artists, Trans- Scripps- Howard Broadcasting Co., america's major leisure time operation, Degaussers Cincinnati -based group station owner, continued to show profit improvement reported a dip in revenues and net in- during the second quarter. Bulk Tape Tape Head come for the six months ended June 30: 1971 1970 Financial notes: Earned per share S 0.79 S 0.95 BULK TAPE ERASERS assure clean, Revenues 11,607,657 11,139,385 Ogilvy & Mather International Inc., noiseless tape . on cartridges, reels Net income 2,037,500 2,450,536 or cassettes. Our new Model 300C Is a New York, declared a regular quarterly heavy -duty table -top unit with spindle dividend of 20 cents per share, payable that even erases 101/2" 1" -wide -dia., Teleprompter set for offering Aug. 31 to shareholders of record Aug. 9. Multiple -CATV owner Teleprompter Wells, Rich, Greene Inc., New York, Corp. has filed a registration statement reported that its common stock will be with the Securities and Exchange Com- listed on the New York Stock Exchange ,,f')U=1:==11 mission for outstanding common stock beginning Aug. 17. The stock is cur- to be offered for sale at a time to be set rently listed on the American Stock 300C 200C/220C by the respective stockholders. Of the Exchange. Stock closed last Wednesday 310,993 shares covered in the registra- video tape reels (and everything small- (July 21) at $20. er), costs just $44.95. Model 200C Is tion, 83,000 may be sold by Jack Kent ABC has filed with the Securities and hand -held, pushbutton- operated eraser, Cooke, who currently holds 463,964 $22.60. Similar Model 220C for 230 Exchange commission for registration shares. The company said that much of VAC /50 Hz use is $24.60. of 300,000 outstanding common shares the stock to be sold relates to acquisi- HEAD DEMAGNETIZER is indispensable to be included in a secondary public for proper tape head maintenance, maxi- tions made by Teleprompter in the past. offering. The stock, which may be offer- mum frequency response, low tape noise. The SEC estimated the maximum sell- Pole piece will not damage head. Only ed from time to time by the Edward ing price per share at $77.25. The actual $8.00. John Noble Foundation, will be sold at figure will come at sale time. Order direct or write for details. a price coinciding with market trends at the time of offering. The SEC esti- BROADCAST ELECTRONICS, INC. Credit information for CATV mated the stock's current value to be Credit executives representing 12 man- $46 per share. Shearson Hammill & Co. 8810 Brookville Rd., Silver Spring, Md. 20910 ufacturers and suppliers of cable tele- and Merrill, Lynch, Pierce, Fenner & visions systems have established the Smith Inc. will underwrite.

54 FOCUS ON FINANCE BROADCASTING. July 26, 1971 kteafilltiffieS®

Eugene H. Kummel, president, Mc- Brian Byrnes, with sales staff, WHEN -TV Broadcast advertising Cann- Erickson Corp., elected director, Syracuse, N.Y., appointed national sales The Interpublic Group of Companies, manager. Thomas F. Leahy, New York, McCann -Erickson parent. director of day- Harold Rosenberg, with sales staff, time sales since James T. Rhodes, account supervisor, RKO Radio Representatives, New York, June 1969, for Gross, Pera & Rocket, San Francisco, appointed Eastern sales manager, FM CBS -TV, New agency, named VP. sales division. York, appointed to Daniel B. Aron, national sales manager, Robert A. Skolnik, with programing de- newly created posi- No Soap Radio, radio-commercial and partment, wIND(AM) Chicago, appoint- VP- sales, tion of commercial- soundtrack production ed advertising and sales promotion man- CBS -TV stations house, New York, named VP. ager. Mr. division. Leahy David A. Blocker, with ABC Television in 1962 joined CBS National Spot Sales, Chicago, joins Robert D. Mikkalson, general manager, Mr. Leahy as member of Evans Broadcasting Corp., St. Louis, as wGEz(AM) Beloit, Wis., appointed gen- advanc- wcBS -TV New York sales staff, Midwestern sales manager. He will be eral sales manager, WIBA -AM -FM Madi- in York ing to account executive New responsible for Chicago, Detroit, Mil- son, Wis. and Chicago offices of CBS -TV network waukee and Minneapolis areas for Armond Akey, manager, Montgomery sales. KDNL -TV St. Louis and Evans- repre- Ward department store, Streater, Ill. Larry G. Kingen, president, Kingen sented station WRET -TV Charlotte, N.C. appointed sales manager, wRAM(AM) New York agency, joins Feleppa O'Dell, Fred Delano, with Foote, Cone & Beld- Monmouth, Ill. Lennen & Newell /Pacific, San Fran- ing, New York, appointed account ex- VP and assistant general man- Maxine Johnson, account executive, cisco, as ecutive. ager. Chapman/ Spittler Productions, Omaha - ex- Robert R. Cormier, supervisor of adver- Burton J. Pierce, assistant account based production firm specializing in -Laird & Kudner, Chi- tising and promotion, BBDO, Chicago ecutive, Tatham multimedia presentations, joins KABC- joins Needham, Harper & Steers, office, named VP and Midwest-area cago, AM-FM Los Angeles as retail sales co- executive. account supervisor. there, as account ordinator. Alan Pake, VP and creative director, Barry Sullivan, account executive, Allen R. Shaw, with sales staff, WLYF- Detroit office, Grey Advertising, joins BBDO, San Francisco, joins Hoefer, (FM) Miami, joins WENZ(AM) Rich- Leo Burnett, Chicago, as associate crea- Dieterich & Brown, there, as account mond, Va., as general sales manager. tive director. manager. Norman C. Sabee, VP and creative di- Don J. Plumridge, director of creative rector, Dancer -Fitzgerald-Sample, Day- service, Post -Newsweek stations, Wash- Media ton office, appointed manager of that ington, joins Earl Palmer Brown & office. D. James Hughey, agency VP, Associates, agency there, as director of James W. Brady, publisher, Women's appointed account supervisor, Dayton TV and radio. Wear Daily, New York, joins Hearst office. John Jakes, with creative staff, Don J. Plumridge, director of cerative Corp., diversified publications firm with succeeds Mr. Sabee as creative director. service, Post -Newsweek stations, and its broadcast interests, as VP with responsi- John Maughan, VP, Bloom Advertising, wDcA -TV Washington, joins Ealle Palmer bilities in publishing and broadcasting. Dallas, joins Louis Hertz Advertising, Brown & Associates, agency there as Hearst stations include: WBAL-AM -FM- Atlanta, in similar capacity. director of TV and radio. TV Baltimore; WISN- AM -FM -TV Milwau- Edward Eskandarian, VP and account Nina Narston, head of PR and promo- kee; WTAE- AM -FM -Tv Pittsburgh, and WAPA(AM) Rico. supervisor, Humphrey Browning Mc- tion for San Diego shopping center, San Juan, Puerto Dougall, Boston agency, elected senior joins Barnes -Carey Advertising there as James Coppersmith, VP and general VP. media director. sales manager, KTTV(TV) Los Angeles, Donald L. Dahl- Eugenie L. Martin, independent mar- joins WNEW -TV New York, in same man, VP and gen- keting and publicity consultant, Nassau, capacity, succeeding William Carpenter, eral manager, Bahamas, joins Grant Advertising, who moves to wrro(Tv) Washington WLWD(TV) Day- Miami, as marketing and research di- as VP and general manager (BROAD- ton, Ohio, named rector. CASTING, July 19). All are Metromedia VP for TV sales Hal Griffin, VP and account supervisor stations. for Avco Broad- of Helena Rubinstein domestic, Kenyon casting, Cincinnati, Nicholas deB. Katzenbach, former U.S. & Eckhardt Advertising, New York, station's licensee. attorney general, and currently director, appointed account supervisor of inter- Murray Smith, VP VP and general counsel, International national account. and account super - Business Machines Corp., Armonk, Mr. Dahlman visor, Kenyon & King Patterson, local sales manager, N.Y.-based information processing sys- Eckhardt, New York, appointed direc- WKBD -TV Detroit, appointed general tem, and Arjay Miller, dean, Graduate tor of international operations. sales manager. School of Business, Stanford University, Glenn Wright, department manager, J. Charles A. McFadden, general sales Stanford, Calif., elected directors, Wash- C. Penney, department store, Seattle, manager, wLwD(Tv) Dayton, Ohio, ington Post Co. Post Co. is parent of stations, licensee of joins KIRO-TV there as sales development joins wTEN(Tv) Albany, N.Y., in simi- Post -Newsweek director. lar capacity. WTOP- AM -FM -TV Washington; w.mr- 55 BROADCASTING, July 26, 1971 (TV) Jacksonville, WPLG -TV Miami, (FM) Monroe, Mich., joins WKTN -FM pointed as director of public affairs. both Florida, WCKY(AM) and Cincin- Kenton, Ohio, as station manager. Ken Baugh, general manager, KQEo(AM) nati. Albuquerque, N.M., elected president of Jim Simon, news director, KCBS -AM -FM Programing New Mexico Associated Press Broad- San Francisco, named VP of parent casters. Harvey J. Schein, president of CBS In- CBS Radio, and general manager, ternational Division, named president David M. Adams, newsman, KTKT(AM) WBBM -AM -FM Chicago, also CBS sta- of CBS Tuscon, Ariz., appointed news director. tions. /Columbia Group. Don Menchel, VP of programing for Tom Gleba, public affairs director, Telcom Associates Inc., New York, WBNS -TV Columbus, Ohio, leaves after Promotion consultant to agencies, advertisers and 20 years service, to become president, producers, appointed executive VP, re- Martin H. Shantz, publicity director Communications Consultants, media placing Jerome R. (Tad) Reeves, who wFIL(AM) Philadelphia, appointed pro- consultants, San Diego. WTAF -TV has resigned. Mr. Reeves is returning motion director, there. Al Mladenich, director of administra- to R Associates, Cincinnati and New tion and finance, KIRO Inc., Seattle, York, production and consultancy com- Equipment & engineering named VP of finance and administration pany he formed several years ago. and treasurer. Thomas P. Einstein, general attorney, Norman Horowitz, in of VP charge ABC International Television and ABC Roger D. McLean, general manager, sales, Gems International, inter- Screen Merchandising, New York, named ex- Funk & Wagnalls, trade book publish- national production and distribution arm ecutive VP, ABTO Inc. there. ABTO is ing division of Reader's Digest, New VP of Screen Gems, New York, named affiliated with ABC and Technical York, named VP and director of sales, and general manager. Sterling Manhattan Cable Television Operations, New York, and was formed there. Lutrelle Home, senior producer, Chil- last year to develop and market color dren's Television Workshop, New York, process in which TV programing is Sidney A. Abel, appointed production director for for- formerly general photographed with low-cost mono- eign- language versions of children's pro- chrome film and then televised in color. manager, WASH - gram, Sesame Street. (FM) Washington Howard Dempsey, in private business, joins WJMD(FM ) Fred Cuffs, VP and account executive, Denver, joins CCA Electronics, Glou- Bethesda, Md., as Tucker Wayne & Co., Atlanta, agency, cester City, N.J.-based broadcast equip- VP and general appointed general manager of Atlanta ment manufacturer, as firm's Western re- manager. Mr. Abel branch, Trans -World Productions, gional sales manager, operating out of earlier in his career closed -circuit TV company, Atlanta. CCA's Denver and Fresno, Calif., was member of Nevin Lyerly, continuity director and offices. sales staff at BROAD- operations manager, KDFw -TV Dallas, Scott H. Kane, producer-director, Tele- Mr. Abel CASTING. appointed program manager. mation Productions, Glenview, Ill., ap- Patrick H. Driscoll, assistant to treas- Robert T. Sutton, director of advertising pointed operations director. Paul J. urer, Taft Broadcasting Co., Cincinnati, and promotion, wxYZ -TV Detroit, ap- Minadeo, video engineer, appointed di- elected assistant treasurer. pointed assistant programing director. rector of engineering. Telemation Pro- ductions provides video tape production Ray Colle, general sales manager, Richard H. Miner, production manager, services to commercial agencies, indus- wtwT(TV) Cincinnati, appointed gen- wNHC -Tv New Haven, Conn. (now try, CATV and other firms. eral manager, wtwD(TV) Dayton, Ohio. WTNH -TV), appointed production man- Both are Avco Broadcasting stations. ager, WNAC -TV Boston. Elmer Smalling, chief engineer, Trans - Carl Petre, with wtwc(Tv) Columbus, media International, TV commercial Dale Smith, general sales manager, WSB- producer, New York, appointed director Ohio, joins wtwl(TV) Indianapolis as Tv Atlanta, appointed assistant general of engineering, Pictronic, duplicat- producer- director. Both are Avco Broad- tape manager. ing and division casting stations,. trafficking of Columbia Loren B. Stone, general manager of Pictures Industries there. noncommercial KITS -TV Seattle, retires. Joe Thompson, VP and general manager, KTUF(AM) Tempe, Ariz., KNtx(FM) He was twice board chairman of Edu- Allied fields cational Television Stations, division of Phoenix, KUZZ-FM Bakersfield, and National Association of Educational KzIN(AM) Yuba City, both California, Earl D. Hilburn, Broadcasters, Washington-based associa- appointed to additional duties of sales president of West - tion, and twice chairman of Affiliates manager, Buck Owens Enterprises, sta- em Union Tele- Council of stations associated with Na- tions' licensee. Mr. Thompson will be graph Co., New tional Educational Television, New responsible for syndicated TV sales of York - based com- York. Buck Owens Ranch Show and other munications serv- Charles DeVault, broadcasting instruc- company enterprises. ice, named chair- tor, Youngstown State University, man, Communica- Youngstown, Ohio, joins The Pennsyl- News tions Committee vania State University division of broad- for 1971 -72, Cham- Bernard Shusman, assistant news direc- casting, University Park, Pa., and its ber of Commerce tor, WNBC -TV New York, appointed associated noncommercial WPSX-TV of the U.S. Mr. news director. He succeeds Richard Clearfield, Pa., as assistant director of Mr. Hilburn Hilburn succeeds Fraf, who becomes director broadcasting for operations and services. of NBC Frank P. Fogarty, president, Mid -Con- news program services, news and feature tinent Communications Inc., Omaha, Neil F. Rockoff, Eastern sales manager, syndication operation serving approxi- group owner, who remains committee CBS /FM Sales, New York, appointed mately 120 stations. member. Communications Committee station manager, KNX-FM Los Angeles. Chuck White, assistant public affairs develops policy proposals in areas that David Mitchell, sales manager, WMVo- director, waNs -TV Columbus, Ohio, ap- include TV- radio, CATV and common

56 FATES & FORTUNES BROADCASTING, July 26, 1971 carriers on continuing basis, matters until his retirement in 1960 he was at gaged in radio and TV program sales affecting nation's communications sys- Washington headquarters, primarily for some 20 years before his retirement tems. engaged in supervising production of two years ago. He lived at Butler, Pa. Dean Salter, legal assistant to FCC the BROADCASTING YEARBOOK. He re- Survivors include his wife and three Commissioner Robert Wells, Washing- turned to Holly- children. ton, rejoins Holme Roberts & Owen, wood upon retire- Blevins Davis, 68, producer and play- Denver law firm which he left to join ment and was ac- wright, died July 16 in Independence, Mr. Wells's staff in January 1970. tive in broadcast - Mo. Mr. Davis joined dramatic staff of related affairs. In NBC in New York in 1930's, and later Dr. Eugene R. Bertermann, executive 1966 he helped director, Lutheran Laymen's League, directed "Rhapsody," "A Joy Forever" found Pacific Pio- and "Skipper Next to God." In 1952 and president of National Religious neer Broadcasters Broadcasters, has joined Far East he achieved success with revival of and was its histo- George Gershwin's "Porgy and Bess" Broadcasting Co., with headquarters in rian at time of Whittier, which, with State Department backing, Calif., as executive director. death. In 1940's he Far East is evangelical broadcasting went on tour in Europe. Mr. Davis has Mr. Glickman was among found- no immediate survivors. operation beaming mostly to Orient. ers of Academy of Television Arts and BM J. Arthur Stober, director of public in- Sciences. Surviving are his mother, Mrs. Thompson, 58, original radio cast member formation, PMC Colleges, Chester, Pa., Lena Glickman, three brothers, Samuel, of Fibber McGee and Molly, appointed head of radio -TV section of Harold and Louis, and sister, Mrs. died July 15 in Hollywood. Mr. Thomp- spent vaudeville department of public information, The Gertrude Vederoff, all of San Francisco. son his early days in Pennsylvania and during heyday of Chicago radio ap- State University, Univer- Leroy Bremmer, 71, co-owner of WLDB- sity Park, Pa. peared in shows such as: Myrt and (AM) Atlantic City, N.J., died June 14 Marge, Lights Out, I Love a Mystery, on arrival at Atlantic City hospital. He Deaths First Nighter and Grand Hotel. In addi- established station in 1955 with his wife tion to his radio roles in Fibber McGee David H. Glickman, 72, retired special - as co- owner. Mr. Bremmer is survived and Molly, he appeared in series' adap- projects editor of BROADCASTING, died by his wife, Dorothy, and two stepsons. tations. In recent years Mr. Thompson July 16 at Alexandria nursing hospital, Leon Bernard, 69, retired account ex- provided voices for MGM and Walt Los Angeles, of cancer. From 1934 to ecutive for United Artists Television, Disney cartoons and feature -length ani- 1954 Mr. Glickman was head of maga- died July 16 in Pittsburgh. First with mated films. He is survived by his zine's Hollywood bureau. From 1954 Ziv and later with UA -TV, he was en- brother, Donald.

Me/Iton!

July 15. As compiled by BROADCASTING, July 13 in Baltimore broadcast on regular news programs Action of WJZ -TV, from Nov. 19, 1970, through Dec. FCC found, in response to complaints by J. through July 20 and based on findings, 18. 1970, represented personal attack against M. Allen Carr against WMAQ -TV (NBC) and authoriations and other FCC actions. Goldseker Real Estate Co., but licensee "sub- WBBM -TV (CBS), both Chicago, and Harrison stantially fulfilled" FCC's requirements for fair- A. Moyer against NBC and CBS, that neither Abbreviations: Alt.- alternate. ann.- announced. ness in broadcasting attacks. Action July 14. networks, nor their stations, violated fairness ant.- antenna. aur.- aural. aux.- auxiliary. CATV WHAG -TV Hagerstown, Md.- Broadcast Bu- doctrine, or any rule or commission policy, in -community antenna television. CH- critical reau granted mod. of license covering change of presentation of material on Arab- Israeh conflict, hours. CP- construction permit. D-day. DA-di- aur. ERP to 51.3 kw. Action July 14. and said no further action on complaints was Action July 14. rectional antenna. ER-effective radiated power. WBZ -TV Boston -Broadcast Bureau granted li- warranted at this time. Mu-kilohertz. kw- kilowatts. LS-local sunset. July 15. mhz- megahertz. mod.-modification. N-night. cense covering changes. Action PSA- presunrise service authority. SCA- subsidiary WABG -TV Greenwood, Miss.- Broadcast Bu- Actions on motions communications authoriation. SH-specified hours. reau granted CP to make changes in trans. equip- Hearing Examiner Jay A. Kyle in Norfolk, Va. SSA-special service authoriation. STA- special ment. Action July 14. (WTAR Radio -TV Corp. [VAR-TVI, Hampton temporary authoriation. trans. -transmitter. UHF WSUR -TV Ponce, Puerto Rico- Broadcast Bu- Roads Television Corp.), TV proceeding, denied -ultra high frequency. U- unlimited hours. VHF reau granted license covering permit for changes. petition by Hampton Roads Television for recon- -very high frequency. vis.-visual. w-wats. '- educational. New TV stations Action on motion Chief, Office of Opinions and Review, in Los Angeles (Los Angeles Unified School District, Viewer Sponsored Television Foundation), TV proceeding, granted request by Viewer Sponsored EDWIN TORNBERG Television, and extended through July 14 time to file opposition to application for review and ad- dendum to application for review filed by Los Angeles Unified School District (Dots. 191(0-01). & COMPANY, INC. Action July 8. Other action Review board in Anaheim, Calif., TV proceeding, denied appeal by Orange Empire Broad- Negotiators For The Purchase And Sale Of casting Co. from examiner's ruling that no comparative advantage would be accorded any appli- Radio And TV Stations CAP/ cant who elected to file amendment on its showing of community survey efforts, as provided for in Appraisers Financial Advisors Primer on Ascertainment of Community Prob- July lems by Broadcast Applicants. Action 15. New York -60 East 42nd St., New York, N.Y. 10017 TV 212-687.4242 Existing stations West Coast -1357 Jewell Ave., Pacific Grove, Calif. 93950 Final actions 408-375-3164 WJZ -TV Baltimore -FCC found 20 -part television series on real estate speculation in housing

BROADCASTING, July 26, 1971 57 of FCC action deferring consideration of employment discrimination complaints against station. Summary of broadcasting Action July 14. Compiled by FCC, July 1, 1971 WPLO and WQXI, both Atlanta -FCC authorized Broadcast Bureau to waive rules, re- Not instate STA and grant, for indefinite period, On air Total on air Total STA's to Plough Broadcasting Co. and Pacific Licensed STA' CP's on air CP's authorized and Southern Co., to operate stations WPLO and WQXI, with monitor values different from those licensed. Action July 14. Commercial AM 4,328' 3 12 4,3431 53 4,3961 WIAN Indianapolis- Broadcast Bureau pemitted Commercial FM 2,216 1 33 2,250 118 2,368 remote control. Action July 14. Commercial TV-VHF 500 2 10 5122 14 5272 WNJR Newark, N.J.-FCC authorized city of Commercial TV -UHF 168 0 15 1832 74 26921 Newark to operate station for period of 120 days, with Total commercial TV 668 2 25 695 88 796 profits derived from WNJR operation being placed in escrow by city of Newark. Station was Educational FM 454 0 17 461 59 520 scheduled to go off air as of midnight July 17. Educational 1V-VHF 80 0 5 85 5 90 Action July 15. WISE Educational TV-UHF 101 0 13 114 13 125 Asheville, N.C. - Broadcast Bureau granted mod. of license covering operation of Total educational TV 181 o 18 199 18 217 trans. by remote control from main studio location while using DA; conditions. Action July 13. Special Temporary Authorization. I Includes 25 educational AM's on nonreserved channels. Actions on motions 2 stations on nonreserved channels. Indicates tour educational Hearing Examiner Frederick W. Denniston in 1 Does not Include six commercial UHF TV's licensed but silent. Cleveland, Tex. (Stephen Van Sadler), AM proceeding, on own motion, extended to July 20, date by which Van Sadler shall comply with order released June 23 directing production of docu- ments, and order released June hear- 30, directing sideration of order striking further interrogatories its application to conform application to its answering of interrogatories; and further ordered (Does. 18791 -2). Action July 7. ing exhibits; accepted amendment; and closed that if Van Sadler fails to respond to interroga- record (Doc. 19115). Action July 7. Hearing Examiner Forest L. McClenning in tories by date specified, his application for renewal Washington (United Television Co. IWFAN -TV] Hearing Examiner Charles J. Frederick in Sumi- of license for KVLB may be dismissed with pre- et al.), TV and AM proceeding, granted petition ton and Cullman both Alabama (Sumiton Broad- judice (Doc. 19194). Action July 14. by Washington Community Broadcasting Co. for casting Co. and Cullman Music Broadcasting Co.), Hearing Examiner Isadore A. Honig in Perry, leave to amend its application to show change in AM proceeding, granted petition by Sumiton Fla. (WPRY Radio Broadcasters Inc. [WPRY]), officers and directors of petitioner (Dors. 18559, Broadcasting Co., for leave to amend its applica- granted petition by Broadcast Bureau and ex- 18561 -3). Action July 8. tion to reflect applicant's efforts to ascertain tended to July 21 time to file proposed findings community needs; dismissed application of Cull- Chief, Office of Opinions and Review in San of fact and conclusions and to Aug. 6 time to file man Music Broadcasting Co. and closed hearing replies (Doc. 18883). Action July 12. Diego. (Gross Broadcasting Co. DC-TOG-TV)). record of this proceeding (Don. 18204 -5). Action dismissed TV proceeding, as moot application for July 13. Hearing Examiner David I. Kraushaar in Louis- review field by Gross Broadcasting Co. (Doc. burg and Mebane, both North Carolina (Franklin 18377). Action July 12. Hearing Examiner Charles J. Frederick in Cat- Broadcasting Co. (WYRNI and Radio Mebane- lettsburg, Ky., and Milton, W. Va. (Now Broad- Hillsborough Inc.), AM proceeding, granted joint Chief, Office of Opinions and Review in Boston casting and Naseeb S. Tweet), AM proceeding, (WHDH Inc., et al.), TV proceeding, granted re- request by applicants; approved applicants' agree- postponed hearing to Aug. 10 (Does. 19241 -2). ment along with payment of Radio Mebane to quest by WHDH Inc. and extended through July Action July 14. 29 time to file responsive pleading (Dom. 8739, Franklin Broadcasting Co. of sum of $3,406.55 in 11070, 15024-7). Action July 14. Chief Hearing Examiner Arthur A. Gladstone partial reimbursement, etc.; dismissed application in Freeland and West Haleton, both Pennsylvania of Franklin Broadcasting with prejudice and re- (Summit Broadcasting, et al.), AM proceeding, tained in hearing application of Radio Mebane- Other action granted request of CBM Inc. and Broadcasters 7 Hillsborough (Don. 18836 -7). Action July 9. Inc., and extended certain procedural dates; hear- Review board in Homewood, Ala., TV pro- ing date of Sept. 20, remains the same (Dom. ceeding, granted motion by Alabama Television 18489-91). Action July 13. Fines Inc. for extension of time to July 19 to file brief Hearing Examiner Forest L. McClenning in in reply to exceptions of Birmingham Television KFRB Fairbanks, Alaska- Broadcast Bureau Jacksonville, N.C. (Seaboard Broadcasting Corp.), notified licensee that it incurred apparent liability Corp. [WBMG.TV)], Birmingham, Ala., to sup - proceeding, ordered that Broadcast Bureau (Does. 16760 -1, AM for forfeiture in amount of $200 for violation 15461, exhibit 32 and Seaboard Broadcasting Corp. ex- pleme t l i it al decision of rules, by failing to file its renewal application hibit 11A, 11B and 11C are admitted into within time specified. Action July 9. evidence and record is closed (Doc. 18814). Action July 8. KEWQ Paradise, Calif.- Broadcast Bureau AM notified licensee that it incurred apparent liability New stations Hearing Examiner Chester F. Naumowicz Jr. in for forfeiture in amount of $25 for violation Jacksonville, Fla. Broadcasting Co. of action (Belk of rules, by failing to file its renewal application Final Florida Inc.), AM proceeding, on request of within time specified. Action July 14. Broadcast Bureau scheduled further prehearing Greenfield, Mass. -FCC gave Greenfield Broad - conference for July 13 (Doc. 19126). Action KDON Salinas, Calif. -FCC notified M. C. casting Corp., applicant for new D AM to operate July 9. Broadcasting Co., licensee, that it incurred ap- on 1520 khz with 5 kw, with DA at Greenfield, 30 parent liability for forfeiture in amount of $2000 days to file additional and current financial infor- for willful or repeated violation of Communi- mation. Action July 14. Other action cations Act and rules, by failing to provide sponsorship identification and by broadcasting Review board in Boynton Beach, Fla., AM pro- lottery. Action July 14. Actions on motions ceeding, reopened and remanded to examiner proceeding on applications of North American KPUB Pueblo, Colo. -FCC notified Quixote Hearing Examiner Basil P. Cooper in Harts- Broadcasting Co., and Boynton Beach Community Broadcasting Co., licensee, it incurred apparent ville and Florence, both South Carolina (Com- Services Inc., for new AM at Boynton Beach, liability for forfeiture of $700 for willful or munity Broadcasting Co. of Hartsville and East- for issuance of supplemental initial decision on repeated violation of rules and terms of station em Carolina Broadcasters Inc.),Inc.) AM proceeding, suburban issue (ascertainment of community license by failing to maintain maintenance log dismissed as moot petition by Bureau needs) (Dom. 18310, 18312). Action July 16. for 12 days and failing to record in log, measure- and opposition to said pleading filed by Com- ments of field intensity at monitoring points each munity Broadcasting; granted petitions by Com- seven days from Nov. 20, 1970, through Dec. 16, munity Broadcasting and Eastern Carolina Broad- Initial decisions 1970. Action July 14. casters for leave to amend their applications to Hearing Examiner Lenore G. Ehrig in Parma, KTCR Minneapolis- Broadcast Bureau notified show recent community surveys to ascertain needs Ohio, proposed grant of application by North licensee that it incurred apparent liability for and problems in communities to be served (Don. East Communications Corp., Parma, for CP for forfeiture in amount of $25 for violation of 18198 -9). Action July 15. new daytime AM to operate on 1000 khz with rules, by failing to file its renewal application Hearing Examiner Frederick W. Denniston in power of 5 kw and DA at Parma (Doc. 19115). within time specified. Action July 14. Las Cruces, N.M. (Marvin C. Hanz), AM pro- Ann. July 13. KANA Anaconda, Mont.- Broadcast Bureau ceeding, closed record; ordered proposed findings Hearing Examiner Lenore G. Ehrig in Hones- notified licensee that it incurred apparent liability and conclusions be filed by each party by Oct. 4, dale, Pa., proposed grant of application pf Wayne for forfeiture in amount of $100 for violation and replies be filed by Oct. 18 (Doc. 18714). County Broadcasting Corp., for CP for new AM of rules, by failing to file its renewal application 7. Action July to operate on 1590 khz with 500 w -D at Hones- within time specified. Aciton July 14. Hearing Examiner Lenore G. Ehrig in Brush, dale (Doc. 19038), Ann. July 16. KHDN Hardin, Mont. -Broadcast Bureau noti- Colorado Springs and Boulder, all Colorado Hearing Examiner Forest L. McClenning in fied licensee that it incurred apparent liability (Pettit Broadcasting Co., et al.), AM proceeding New Buffalo, Minn., proposed grant of applica- for forfeiture in amount of $25 for violation on request by Pettit Broadcasting Co., postponed tion of Wright County Radio Inc., for new AM of rules, by failing to file its renewal application prehearing conference 12 further from July until to operate on 1360 khz, with 500 w -D at Buffalo within the time specified. Action July 14. Sept. 14 (Dors. 19157 -9). Action July 7. (Does. 18843 -4). Ann. July 16. KRBN Red Lodge, Mont.-Broadcast Bureau Hearing Examiner Lenore G. Ehrig in Brush, notified licensee that it incurred apparent liability Colorado Springs and Boulder, all Colorado for forfeiture in amount of $200 for violation of (Pettit Broadcasting Co., et al.), AM proceeding, Existing AM stations rules, by failing to file its renewal application granted petition by A. V. Bamford for leave to within time specified. Action July 14. amend his application in certain financial respects (Dom. 19157 -9). Action July 8. Final actions Hearing Examiner Lenore G. Ehrig in Harma, KEST San Francisco -FCC denied petition by Call letter actions Ohio (North East Communications Corp.), AM five former employes and Joint Strategy and proceeding, reopened record; granted petition by Action Commission of the Northern California WABR Winter Park, Fla.-Granted WBJW. North East Communications for leave to amend Council of Churches, requesting reconsideration WIOM Pittsfield, Mass.-Granted WGRG.

58 FOR THE RECORD BROADCASTING, July 26, 1971 granted license covering new FM; ERP 3 kw; ant. prohibited by the criminal statute and FCC regula- New FM stations Might 185 ft. Action July 13. tions. Action was in response to request by Jersey Cape Broadcasting Corp., licensee of sta- Actions on motions WITL -FM Lansing. Mich.-Broadcast Bureau tions WCMC- AM -FM -TV at Wildwood, N.J., for granted license covering changes; ERP 55 kw; declaratory ruling. Action July 14. Hearing Examiner Basil P. Cooper in Bangor, ant. height 165 ft. Action July 1). Me. (Bangor Broadcasting Corp. and Penobscot Broadcasting WMFG -FM Hibbing, Minn. -Broadcast Bureau Corp.), FM proceeding, scheduled new FM: 600 w; further prehearing granted license covering ERP conference for July 9: and by ant. height 270. Action July 13. Translator actions separate action set certain procedural dates. 1(.1331 Flagstaff. Broadcast Bureau ordered date for evidentiary hearing to remain WEVD -FM New York -Broadcast Bureau Ariz. - granted license of VHF translator station covering as scheduled, July 20; further ordered that motion granted CP's to install new trans.; alternate main changes. Action July 14. of Bangor for continuance of procedural dates trans. to be used as aux. and main trans. to be and opposition of Penobscot are granted in part used as aux. Action July 13. South Lake Tahoe. Calif. -TV Pig inc. FCC and denied in part; and reply of Bangor to the KO1N -FM Portland, Ore. -Broadcast Bureau designated for hearing applications for renewal of Penobscot opposition is dismissed as moot (Dom. granted CP to change trans. and ant.: add vertical licenses of UHF translator stations K71BF, 19165 -6). Action July 9. polarization; ERP 100 kw; ant. height 1,640 ft.; K78BL .K75BJ and K73BD, all South Lake Chief Hearing Examiner Arthur A. Gladstone remote control permitted. Action July 13. Tahoe. Calif. Action July 14. in Virginia Beach, Va. (Payne of Virginia Inc.. WMMR(FM) Philadelphia- Broadcast Bureau Wagon Wheel Gap. Colo. -Wagon Wheel Gap et al.), FM proceeding. in absence of hearing granted license covering alt. -main trans.: ERP 25 TV Assn. Broadcast Bureau granted CP for new examiner, granted supplement to joint petition for kw; ant. height 670 ft. Action July 13. VHF translator station to serve Wagon Wheel approval of merger agreement of Virginia Sea- Gap rural area. operating on ch. 12 by rebroad- shore Broadcasting Corp. and Sea Broadcasting WRFY -FM Reading, Pa.- Broadcast Bureau casting programs of KOAA -TV Pueblo, Colo. Coro.; approved agreement; dismissed application granted CP to change trans.; ERP 42 kw hori- Action July 13. Broadcasting zontal. 32 kw vertical; ant. height 540 ft.; remote of Sea (Doc. 19097); ordered appli- granted cation of Virginia Seashore to remain in hearing. control permitted. Action July 13. KHS -85 St. Paul -Broadcast Bureau license covering change in ant. system. and it is amended as requested in supplemental mod. of KCFS(FM) Sioux Falls, S.D.- Broadcast Bu- Action July 15. joint petition (Does. 19095 -7). Action July 9. reau granted license covering new FM. Action Hearing Examiner Isadore A. July 13. Brookings. Ore. -Oregon Broadcasting Co. Honig in Live for new VHF trans- Oak, Fla. (WNER Radio Inc. and Live Oak Broadcast Bureau granted CP KDTX(FM) Dallas -Broadcast Bureau granted lator station to serve Brookings, operating on Broadcasting Co.), PM proceeding, on examiner's CP to change trans. location to Beltline Road, own motion. postponed further hearing to July ch. 7 by rebroadcasting programs of KOBI(TV) 1.0 mile west of Cedar Hill, Tex.; install new Medford. Action July 15. 30 (Does. 18975-6). Action July 9. trans. and ant.; make changes in ant. system: Ore. -Broadcast Bureau Hearing Examiner Jay A. Kyle in Mobile, Ala. ERP 100 kw; ant. height 1,570 ft.; remote control K13AU Port Orford, permitted. Action July 12. granted mod. of license covering change of (WABB Inc., et al), PM proceeding, scheduled translator to KVIQ- prehearing conference for July 22 (Dom. 19226, primary TV station of VHF WHKW(FM) Chilton, Wis.-Broadcast Bureau TV Eureka, Calif. Action July 13. 19228 -9). Action July 7. granted CP to change trans. location to Glenmore Wheatland, Broadcast Bureau Hearing Examiner Jay A. Kyle in Leisure City Road. east of DePere and Green Bay, both Wis- K08GL Wyo.- consin; Install trans. and ant.; make changes in granted mod. of license covering change of and Goulds, both Florida (Resort Broadcasting station to Fine Arts Broadcasting ant. system; ERP 55 kw; ant. height 940 ft. VHF translator's primary TV KHUD- Co., Co.), FM proceed- Neb. July 13. ing, granted petition by Resort Broadcasting Co., Action July 12. TV Hay Springs, Action for leave to amend its application to show that Lester H. Allen, stockholder, is president, director and 42.55% stockholder of Allen & Hurley In- Action on motion Modification of CP's, dustrial Electronics Inc., which has pending appli- acquire control WSLT. Hearing Examiner Basil P. Cooper in Lincoln. cation to of Ocean City, Neb. (Combelt Broadcasting Corn. and KFMQ all stations N.J.; ordered record closed (Dom. 18956, 18958). proceeding, scheduled July 7. Inc. [KFMQ -FMI), FM K13KD Broadcast Bureau Action prehearing conference 22 Wawona, Calif.- further for July (Dom. granted mod. of CP of VHF translator to change 17410, 18174). Action July 13. frequency from 210-216 mhz to 204-210 mhz; Other actions make changes in ant. system; change call sign to July Review board In Williamson and Matewan, Fines K12IF. Action 14. both West Virginia, FM proceeding. granted re- (Continued on page 66) quest by Harvit Broadcasting Corp. for extension WHFS(FM) Bethesda, Md.-FCC ordered High of time to July 26 to file reply to responsive Fidelity Broadcasters Inc., licensee, to forfeit $500 pleadings to its petition to enlarge issues. On for repeated violation of Communications Act February 26. 1969, commission set for hearing and rules, by having unlicensed operator in charge mutually exclusive applications of Harvit Broad- of transmitting apparatus during May, June and casting, Williamson, and Three States Broadcast- July 1970. Action July 14. ing Co., Matewan, for CP's for new FM to KTCR -FM Minneapolis- Broadcast Bureau noti- operate on 96.5 mhz (Does. 18456-7). Action fied licensee that it incurred apparent liability July 14. for forfeiture in amount of $25.00 for violation of CCfl ELECTRONICS Review board in Anderson, Ind., FM proceed- rules, by failing of file its renewal application ing, enlarged hearing issues in proceeding in- within time specified. Action July 14. volving applications of Eastern Broadcasting Ahtiouhces a Corp. and Broadcasting Inc.. of Anderson, for Call letter action new FM on ch. 97.9 mhz at Anderson, to include determination of Eastern's financial qualifications KEWI -FM Topeka, Kan.-Granted KSWT- (Dom. 19018 -9). Action July 14. (FM). WBMD -FM Catonsville, Md.-Granted WKTK- Call letter actions (FM). 25 KW FM School District, Ply- WXQL(FM) Glens Falls, N.Y.- Granted Plymouth Community WBZA- mouth, Mich.-- Granted WSDP(FM). AIR COOLED TRANSMITTER Jackson County Broadcasting Inc., Wellston, Ohio-Granted WKOV -FM. Renewal of licenses, all stations WITH INDEPENDENT 3 KW Broadcast Bureau granted renewal of licenses Existing FM stations for following stations and their co- pending aux.: DRIVER AND ONE POWER KCCR(AM) Pierre, S.D.; KEDI(AM) Manitou Final actions Springs, KGMC(AM) Englewood, KKFM(FM) AMPLIFIER TUBE Colorado Springs, KOA -FM -TV Denver, all WAN -FM Birmingham, Ala.-Broadcast Bureau Colorado; KRES(FM) Moberly, Mo.; KTEN- granted CP to install new ant.; ant. height 980 ft.; ('I'V) Ada. Okla.; KTMF(AM) New Prague, ERP 100 kw. Action July 15. Minn.; KTUI(AM) Sullivan, Mo.; KTWN(FM) Anoka, Minn.; RACT -FM Tuscaloosa, Ala.; O.. WSUB -FM Groton, Conn.-Broadcast Bureau WDEB -AM-FM Jamestown, Tenn.; WPHL(AM) permitted remote July 14. control. Action and WEFG(FM), both Winchester, Va.; WINO - WMYQ(FM) Miami -Broadcast Bureau granted (AM) Tampa, Fla.; WPLY(AM) Plymouth, CP to install new trans. and new ant.; ERP 100 Wis.; WPXY(AM) Greenville, N.C.; WVKO- kw; ant. height 790 ft., remote control permitted. (AM) Columbus, Ohio; WVSU -FM Birmingham, Action July 15. Ala. Action July 14. WPCS(FM) Pensacola, Fla.- Broadcast Bu- eso reau granted license covering new FM; ERP 100 kw; ant. height 510 ft. Action July 13. Other actions, all services Bureau granted WKLS(FM) Atlanta -Broadcast FCC extended effective date of commission rule ant. system and increase CP to change height; designed to make television network programs as Shep- redescribe trans. location Briarcliff and more readily available to "unaffiliated stations" Lane, North near At- herd N.E., Druid Hills, in three- station markets, to Aug. 2 (Doc. 18927). lanta; ERP 100 kw; ant. height 930 remote ft.; Action July 14. control permitted. Action July 13. FCC rules KCKN -FM Kansas City, Kan. -Broadcast Bu- proposed to limit amount of radio frequency radiation premissible from restricted reau granted CP to install presently licensed ant. radiation devices (Class devices) that use present I TV pro- on new AM tower for with main duce radio frequency carrier modulated by tele- ELECTRONICS trans. Action July 14. vision signal, including inexpensive television WQRC(FM) Barnstable, Mass. -Broadcast Bu- cameras and TV cartridge and video- player sys- CUIT CORPORATION reau granted CP to make changes in ant. system; tems. It was also proposed that these devices 716 JERSEY AVE., GLOUCESTER CITY, ERP 50 kw; ant. height 330 ft.; remote control be type approved by commission. Action June 14. N. J. 08030 Phone: (609) 456.1716 permitted. Action July 16. FCC ruled proposed broadcasts concerning win- WSHN -FM Fremont, Mich.- Broadcast Bureau ning New Jersey state lottery numbers, would be

BROADCASTING, July 26, 1971 59 PROFESSIONAL CARDS

JAMES C. McNARY -Established 1926 COHEN 8 DIPPELL JANSKY & BAILEY - Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS Consulting Engineers Suite 402, Park Building CONSULTING ENGINEERS Formerly GEO. C. DAVIS 6400 Goldsboro Road 527 Munsey Bldg. 1812 K St., N.W. Box 798, Upper Montclair. NJ. 07043 Bethesda, Md. 20034 783 -0111 Wash., D.C. 20006 296 -6400 13011 229 -6600 Phone: (2011 746 -3000 Washington, D. C. 20004 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

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HAMMETT & EDISON JULES COHEN CARL E. SMITH JOHN B. HEFFELFINGER CONSULTING ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS Radio & Television Suite 716, Associations Bldg. 8200 Snowville Road 9208 Wyoming PI. Hiland 9 -7010 Box 68, International Airport 1145 19th St., N.W., 659 -3707 Cleveland, Ohio 44141 San Francisco, California 99128 Washington, D. C. 20036 Phone: 216 -526 -4386 14151 342 -5208 KANSAS CITY, MISSOURI 64119 Member AFCCE Member AFCCE Member AFCCE

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TERRELL W. KIRKSEY Consulting Engineer

5210 Avenue F. SERVICE DIRECTORY Austin, Texas 78751 15121 454 -7014

COMMERCIAL RADIO CAMBRIDGE CRYSTALS SPOT YOUR FIRM'S NAME HERE JOHN H. MULLANEY MONITORING CO. PRECISION FREQUENCY fo Be Seen by 120,000* Readers - CONSULTING RADIO ENGINEER PRECISION FREQUENCY MEASURING SERVICE among them, the decision making sta- MEASUREMENTS tion owners and managers, chief engi- 9616 Pinkney Court SPECIALISTS FOR AM -FM -TV AM -FM -TV neers and technicians -applicants for Potomac, Maryland 20854 103 S. Market St. 445 Concord Ave. am fm tv and facsimile facilities. Lee's Summit, Ma. Cambridge, Mass. 02138 *1970 Readership Survey showing 3.2 (301) 299 -8272 Phone Kansas City, Laclede 4 -3777 Phone 16171 876 -2810 readers per copy. Member AFCCE CLASSIFIED ADVERTISING

Payable in advance. Check or money order only. Display ads. Situations Wanted (Personal ads) -$25.00 per inch. All others -$40.00 Deadline for copy: Must be received by Monday for publication next Monday. per inch. 5" or over billed at run -of -book rate. -Stations for Sale, Wanted to Buy Stations, Employment Agencies, and Business Please submit copy by letter or No telephone Opportunity advertising require wire. calls accepted without display space. Agency commission only on display confirming wire or letter prior to deadline. space. Applicants: If tapes or films are submitted, please send $1.00 for each package Help Wanted 30¢ per word -$2.00 minimum. to cover handling charge. Forward remittance sep ly. All transcriptions, pho- Situations Wanted 25¢ per word -$2.00 minimum. tos, etc., addressed to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return. All other classifications 35¢ per word -$4.00 minimum. Address replies: c/o BROADCASTING, 1735 DeSales St., N.W., Washington, D.C. Add $1.00 for Box Number and reply service, per issue. 20036.

Radio Help Wanted Sales continued Announcers continued

Management Progressive rocker in Phoenix -on the air soon. If Experienced announcer -salesman. MOR automated. the thought of living in the amazing Southwest Tape with news, commercials. KHIT, Walla Walla, Wanted -General Manager for small university sta- doesn't excite you, then you're not for us. We need Washington. tion beginning FM broadcasting, part time, some two bright -hip salesmen. You must understand the professional experience in station management, "counter-culture", but be able to deal with the rest Central Virginia fulltimer needs experienced 1st metropolitan New York area. Contact Box G -82, of the world. You'll be working with (not for) a phone announcer mid -August. Late night contem- BROADCASTING. grou pof young manager/owners. Guarantee of porary MOR -tight board- production. Rush tape, re- $600 -700 a month till you accumulate a list. If sume. Doug McKay, P.D., WCHV, Charlottesville, Wanted immediately- mature announcer ready for you're more impressed with your past achievements Va. 22902. managerial administrative responsibility handling than with the challenge of selling a 100,000 wetter small staff. FM operation. Heart of vacationlend- in "the Valley of the Sun"-then forget it. Send Needed immediately: Big voiced, MOR announcer. Maine. Box G -171, BROADCASTING. resume and account list to: P.O. Box 4227, Mesa, Tired of big city pressure? Work in beautiful Con- Arizona 85201. necticut town. Fine plant. Great staff. All fringes. General manager with sales ability and knowledge Stability. Enjoy radio again. Call Art Morgen, WINE, of all phases needed by northern N.J. AM -FM. 203.646 -1230. Send resume and sales record with letter. Box Announcers G -175, BROADCASTING. Experienced, big voice morning announcer. 3rd, Major northeast 50,000 watts needs contemporary endorsed required. We're 5KW, NBC, MOR. Send Ownership- growing New England suburban chain air personality. Also need qualified production tape, resume, salary. Rollie Moore, KTFI, Box 65, will give ownership without investment to person director. Please send tape, resume, and checkable Twin Falls, Idaho. Don't phone. selected as manager. Will consider person currently references. Box F -121, BROADCASTING. salesman, sale manager 8 managers. Box G -236 Stable Wisconsin good music station near Mpls- BROADCASTING. Immediate opening. Versatile morning man needed St. Paul needs experienced, mature announcer. Must for one of Pennsylvania's leading radio stations. be 3rd endorsed and dedicated to programing ex- bright, and above all entertaining. Wanted: Me, 20 years ago. Young, ambitious . Happy, clever cellence. Send tape, pix, salary requirements and programing and production sense, good sales and If you've got if, you could join this major group complete resume to Bob Smith, WIXK- AM -FM, New "hots" to run good small market station. Midwest. operation. Company benefits. Make your move now Richmond, Wis. 54017. We demand loyalty, integ- Start, operations -sales, manage when ready. Box G. -send tape and resume to Box G -93, BROAD- rity and a professional attitude. We offer the same 265, BROADCASTING. CASTING. in return.

Station manager. East. Must be dynamic. Minimum 3 Night jock for New England contemporary station. We need you but we won't promise anything we years successful on- the -street radio time selling with Salary $85 with chance to grow. Many benefits. can't deliver. Opening for evening announcer with monthly billing figures to prove progress. Practical Not a rat race. A good place to work. Box G -110, some experience and exceptional ability who wants knowledge of FCC rules, programing, engineering. BROADCASTING. to sharpen skills in a good small station. Man or Beautiful opportunity for right person. Black, other woman. Good working conditions, reasonable salary. minority group or women applicants welcomed. Experienced contemporary disc jock for medium Write: Arch Harrison, WJMA, Orange, Virginia Send resume, references and current picture. Box northeast market. Pleasant area, frequent raises, 22960. G-266, BROADCASTING. profit sharing, bonus plan, hospital and life insurance and professional people to work with. We Mid -west rocker needs mid -day first ticket lock tape Station manager, new AM east coast metro area, want you to stay and grow with us. Send strong on production. WJPS, Evansville, Indiana. in letter. Maryland sales oriented familiar with FCC rules. and resume and salary requirements first (812) 425 -2221. BROADCAST Please send resume and verifiable track record to All tapes to be returned. Box G -111, 10 Box G -271, BROADCASTING. ING. Top Eastern giant, WPGC -AM -FM looking for heavy voice, strong production 7 -12 PM jock. All 16mm Film Laboratory Manager. Experienced all markets considered but you must be good with a phases color -B /W operation to include complete Capital G. Contact "big" Wilson, P.D. knowledge of quality control procedures, process. EFFECTIVE with the Progressive rocker in Phoenix -on the air soon. If ing, printing, and single and double system edit- September 6, 1911 issue ring. Good salary and benefits. Please send complete the thought of living in the amazing Southwest resume and references. Washington, D.C. Needed doesn't excite you, then you're not for us. We need Box Number & Reply Service three immediately. Box G -276, BROADCASTING. announcers. Announcing, production, 3rd class, will carry a $1.00 charge. copywriting required. A lot of broadcasting expert. General manager. For two radio stations WBGS -AM ence not necessarily important. Most important is and WVSL -FM. Must have experience as general See Classified heading above. your experience in living. You'll be working with manager, salary open. We have beautiful facilities (not for) a group of young manager /owners. $125.00 and new equipment, a suburb of New Orleans. to $175.00. Send tape and resume to P.O. Box 4227, Send resume and picture to W. C. Garrett, 3401 Mesa, Arizona. Pontchartrain Drive, Slidell, Louisiana 70458. Mid -Atlantic suburban station has opening for experienced announcer who can also handle loca Wanted, announcer with first phone who wants a Sales news. MOR- contemporary sound; local news and start in radio. Write Box 1168, Radford, Va. 24141. sports; 5000 watts. Box G -165, BROADCASTING. Immediate opening- Top -fifty market. Send resume. Box G -37, BROADCASTING. Young, mature personality for community oriented Technical contemp-MOR station in mid -Atlantic college city. Aggressive four -station group in North Central Ohio If you are a warm, friendly personality sincerely Experienced, professional chief engineer for lead- has immediate need for self- starter with agency interested in people, send non -returnable tape, re- ing the contacts to market one of country's most unique sume and recent photo immediately. No beginners, Rply confidence to Box tG -107, BROADCASTING. coverage plans. Remuneration negotiable. Many scremers or floaters. Box G -190, BROADCASTING. fringe benefits. Tie your future to a company that's An excellent station in a mid market under really on its way up, Send complete resume to Box -western S000 watt midwest powerhouse looking for bright, 20,000 is looking for a family man with ambition G-1 99, BROADCASTING. experienced 1st phone announcer for pop- country and at least 4 or 5 years basic engineering experi- Hard working salesman ready to move up to a major format. Box G -206, BROADCASTING. ence. Opportunity is outstanding; pay is excellent. medium market with professional midwest broad- Send resume. Box G -126, BROADCASTING. Florida, experienced D.J. cast group . if you are an order taker personality for expanding forget itl Send resume and track record to Box staff in top MOR station located near Disney World. Skilled first class for chief. Take charge type. In- G -250, BROADCASTING. Send air check, resume, references Box G -242, terested maintenance, equipment installation. Quali- BROADCASTING. fied perform short easy going air shift. We want Creative, experienced sales manager for upstate 100% particiaption man who believes in results, New York AM -FM operation. Must be dependable Major market contemporary in midwest is looking air and sound. Interview necessary. Located two pro who can generate big -league revenues with four for a drive time jock who is good at production hours from Washington. Full information to Box man sales staff. Great opportunity for right man. and knows modern music. First phone would be G -273, BROADCASTING. Box G -253, BROADCASTING. helpful. Send tape, resume and photo. Box G -252, BROADCASTING. CE- professionally managed Exceptional opportunity for proven salesman who announcer. Growing, Class 4. conscientious engineering counts here. wants sales management. We're looking for a Neat, Bright, alert jock for medium-paced midwest con. KRAL, -2711. Mr. Wills. man can prove himself on the street Rawlins, Wyoming, 307/324 creative who temporary in top 15 market. First phone preferred. and a sales staff at the same time. Better guide Security, opportunity, excellent benefits. Rush tape Man phone for transmitter. Will train than average compensation, including stock op- with first to Box G.269, BROADCASTING. beginner. WAMD Aberdeen, Maryland 21001. tions. Station is one of a 7 station chain. Send and billing records. Box G -278, BROAD- resume Experienced, mature family man capable of total Audio engineer to maintain and install new equip- CASTING. maintenance for a 5 KW and 3 MC combination that ment in recording studio, production center and Sales mgr. 8 salesman -experienced, professional, is partially automated. Like ew equipment.ent. Ideal FM broadcast station complex. Position would be creative. Small market near Pittsburgh. Draw vs. working conditions in medium small southwest permanent and located in St. Paul, Minnesota. commission, no charge -back. Pay on billing, beau- market with potential growth. Prefer man cap- Additional duties may be assigned at sister FM tiful area, recently remodeled station, staff recre- able of light announcing or copy writer. Beauti- stations in Minnesota. Educational Radio Network. ational facilities, fine equipment, fine staff- 24 -hr: a- ful surroundings and reasonable living conditions. Position offers challenge in complex audio center day MOR. Heavy sports. Operation in the Black. Capable of maintaining modern equipment with and network transmission system. Contact: William Contact Bill Ellis, General Manager, WCVI, Con - references, resume and preferences. Salary based on H. Kling, President Minnesota Educational Radio, nellsville, Pennsylvania 15425. Phone (412) 628- ability with increase as capability proven. Box G- Inc., St. Paul Arts and Science Center, 30 E. 10th 1111. 274, BROADCASTING. Street, St. Paul, Minnesota 55101 (612) 224 -4711. Help Wanted Announcers continued Announcers continued

Disc jockey- newscaster. Young experienced an- Due to automation -one of the best soul -rock per- Technical continued nouncer, top 40, MOR with third endorsed. Mili- sonalities- programers is on the loose. 12 years ex- tary obligation completed. Creative and very ver- perience. Aggressive, single, 31. Library of every Competent chief engineer needed. Responsible posi- satile. Can run any type of show. Tape and resume hit record since 1956. (513-274 -1003) (4:30-6:00 PM). tion with commensurate salary. Telephone Mr. upon request. Dependable. Box G -192, BROAD- Box G -245, BROADCASTING. Huckaba, 317.962 -1595. CASTING. Whatever happened to the innovative radio I grew News Aust. disc jockey, 28, 6 yrs. exp. wants job in large up with? If you're still out there -I'm a first ticket D.A. station. Box G -193, BROADCASTING. MOR/Top 40 personality with a college degree and a couple of years experience, and I'm still waiting. Wanted immediately- medium size market in north- Disc jockey /sportscaster, two years experience, third Prefer West coast. Box G -248, BROADCASTING. east. Box G -38, BROADCASTING. endorsed, available immediately. Box G -194, BROAD- CASTING. Disc jockey- announcer. Experienced. Tight board. Equal opportunity employer desires experienced Actor with full knowledge of all types of music. full -time newsman and 1st phone D.J. for medium Seven years experience P.D., C.E., announcer. I'll Mellifluous voice. Excellent diction. Creative and market contemporary station. Salary open to quali- do all I can for you. Box G -196, BROADCASTING. versatile. Very dependable. Box G-251, BROAD- resume to Box fications. Send and air check G -228 CASTING. BROADCASTING. Family man, 25, 5 yrs. exper. in sm. market, seeking MOR or country position with medium market A experience, 12 in Christian experienced pro. -15 years Newsman. East. Must be stable, station. Virginia, Carolinas, Georgia, Florida, Mis- radio including 50,000 watt AM. Program director, other minority group ap- An exciting ¡ob. Black or souri. $150 weekly. Box G-197, BROADCASTING. copy writer; excellent voice, warm air personality. Send resume, reference and cur- plicants welcomed. Minimum salary -$12,000. Box G -257, BROADCAST- rent picture to Box G -267, BROADCASTING. Experienced 1st phone who lives for announcing, ING. production and news. 26, married, military complete are the best small market local news We building presently in radio but management changing. Will One-eyed Jack is wild. Full house here, nobody in If you are experienced and operation the USA. relocate. Box G -198, BROADCASTING. left to bump, everybody folded. When the chips dig, write and report objectively; if you are can I'm If you're in a hot and if you truly believe are down your best bet. politically independent; Disc-jockey-announcer. B.A. masters. Announcing game and will raise the ante, I'll fill your hand, you can help us reach our goal, send tape, pix, school. Third endorsed. Experienced. Resourceful. and cut you a better deal. If rock is your game, salary requirements and complete resume to Bob Reliable. Unique voice and fluid board technique I'm a Maverick but still your best call -One- WIXK- AM -FM, New Richmond, Wis. 54017. Smith, suited to any rock format. Single. Eager. Will re- Eyed Jack. Box G -259, BROADCASTING. We demand loyalty, integrity and a professional locate. Box G -202, BROADCASTING. offer the same in return. attitude. We D.J. tight board, good news, commercials, 3rd Exciting play -by -play announcer has Ph years com- phone. Box G -270, BROADCASTING. Programing, Production, Others mercial experience. Can also do news and D.J. 3rd ticket, degree, three years college radio. Box G- Graduate top NYC broadcasting school. Tight board. Genius needed for copy, production and talk pro- 203, BROADCASTING. Authoritative news. Sales oriented. Third endorsed. gram, WHMI, Howell, Michigan, thirty minutes from Dependable. Box G -272, BROADCASTING. Detroit, Lansing, Ann Arbor. 1st phone -experienced personality jock for rocker in the night time. Box G -204, BROADCASTING. Now working 5 KW medium market up-tempo MOR. Seeking medium market top 40 personality rocker, Situations Wanted Female, third phone good voice wants announcing, not screamed Much top 40 experience, 3rd, smooth, copy and or news. Box G -205, BROADCASTING. young adult resonant voice, expert production, can take orders well. Will travel anywhere for the Management Rock jock newscaster announcer, aggressive sales- right job. Box G -275, BROADCASTING. man, dependable, versatile, tight board. Experienced. Soul P.D. or operation manager production, first Box G -207, BROADCASTING. Drown Drake with Jack Daniels, 100% proof en- phone. Box G -84, BROADCASTING. tertainment . 5 years, veteran, 1st, college. Experienced first phone announcer. Call 714 -426- 301 -552 -2352. Objective management. Decade - multi -media ex- 5081, or write Box G -210, BROADCASTING. perience w/heavy on -air background. Former Army C first phone B.S. News/ officer; 28; married; expecting twins any day; now Good broadcaster with five experience and 1st A W di; -journalism. years music director background. Telephone talk experi- completing MA. Opportunity more important than phone wants to join a good operation. Bright MOR location. min. Available immediately, write ence. Relaxed delivery; imaginative copy/produc- $9K morning personality, strong on sports, and good voice. travel to Box G -154, BROADCASTING. Prefer medium or major market. tion; authoritative news. Good Will news delivery. any medium market station. One year solid BROADCASTING. stable Box G -214, Don graduate. Married, 24, draft Need $ producing mgr.? 18 yrs. exp. MOR, rock, experience. Martin exempt. Available August 23. Tape, resume, refer- country. Jock, sales, you name itll 31 yrs. old, with 1st phone, available now, anywhere, hard rock, ences- Rollin Astra, 450 South Lafayette Park Place, family of 6. Active in community from Shriner to more music format, heavy on production. 4 years Los Angeles, 90057, California. (213) 383- PTA. Currently employed. Ready to move for right experience. Box G-216, BROADCASTING. #218, offer. Box G -160, BROADCASTING. 5034. Big -voiced air personality seeks medium or large Operations /program manager seeks new opportunity. market MOR station. Nine years radio and tele- Number one rated, top 20 market, middle of road Put my 15 years experience, all phases VHF/UHF vision experience, some play -by -play sports back- personality desires return to broadcasting- preferably operations, to work for you. Includes putting 3 new ground, B.A. degree, 1st phone, military complete, in combination on -air plus sales situation. 513- stations on air. Self-starter, accustomed to much married. Box G -219, BROADCASTING. 825-5472. responsibility. Box G -186, BROADCASTING. Country. The best music there is, and the only Experienced, dedicated, knowledgeable broadcaster Experienced manager- salesman-programer. Looking music I play. I have experience and a 3rd. Give w/first -B.S. degree -management background. Im- for final move. Let's grow old together. Seven years my tape a listen. Box G -220, BROADCASTING. mediately available for "Pro" station and staff. present station. Box G -218, BROADCASTING. Prefer modern country -other formats considered. 6 months experience in top 40. Looking for small "Tony Martin": 1- 314-353 -2452. Experienced manager and former owner now avail- market start. Willing to do the exception. Box able. Good administrator and excellent salesman. G -221, BROADCASTING. Can motivate others. like cash Married, Experienced, 1st phone, top 40 or soul, wants You'll flow. major markets children, mid -thirties and no problems. Any size in San Francisco, Los Angeles, Cali- Disc-jockey -newscaster- salesman, experienced, au- fornia, Southern states. After 5:30 (203) 522 -0871. market and all inquiries answered. Box G -260, thoritative tight -board -3rd endorsement. Box G -223 BROADCASTING. BROADCASTING. Eager, ambitious, 3rd, 29, relocate. Extremely cap- M manager. 10 years experience, includes crea- Experienced top 40 jock, 1st phone, college graduate able, my blindness not handicap. Country- knowl- tive selling small /medium markets. Desires manage/ in TVR, currently in top 10 market, creative produc- edgeable, try anything. Willing to try me? Won't be sales management 150 mile radius. Ft. Lauderdale, tion, knows music, considering all offers. Box G -229, sorryl Ken Shipman, 94 Sunnyside, Columbus, O. Florida. References. Phone 1-305 -933 -9109. BROADCASTING. 43214. 25 years experience in all phases. Station has been Three years experience, acting background, third Veteran professional. Voice. Heavy production. sold. Best references. Can make you money but de- phone. Seek position within commuting distance of Available yesterday. Some TV. 1- 319.264.1627. Box sire management only. Call 704- 333 -1101 or 704- New York City. Box G -231, BROADCASTING. A 294, Muscatine, Iowa 52761. 536-9167. Will relocate almost anywhere. MOR announcer. Eight year pro (28). First ticket. Air personality ... ten years experience ... wants Excellent ratings. Would like to return to a sports- Sales position in Illinois or area contiguous. Call . . . minded mid -west station. Ready now, Box G -235, Dean Golliher 217.525 -0200. BROADCASTING. I want to sell and run your sports department. Five years experience -1st phone. Box G -234, BROAD- Vibrant personality-available immediately. Begin- Experienced first phone announcer . can write CASTING. ner with a lot of potential if given the opportunity. copy and news. Box G -237, BROADCASTING. DJ, 3rd endorsed, loves top 40, tight board, can Sales leading to sales management. Small, medium and will do news. Will relocate anywhere. Give me market. Now billing 100m annually top 50 market. Experienced, creative versatile young lady seeks a chance and we'll both benefit. For tape, resume, 15m minimum, 32, married. Please reply to Box position as disc-jockey newscaster. Write Box G- and other information call or write Tony Venturoli, G-263, BROADCASTING. 238, BROADCASTING. 106 Ladner Avenue, Buffalo, New York 14220 716- 822-4720. First ticket, 2 years, tight pro sound, young and Announcers dynamic, MOR. CAW or contemporary. Box G -239, Young teacher- graduate student desires return to BROADCASTING. DJ work. Two years professional, four years col- Female DJ, experience, versatile, creative, tight lege experience plus year as Army TV producer. Box G -117, board control and third endorsed. Great voice, personality tight. Contemporary sound. director. Mature sound, enthusiastic, knows music, BROADCASTING. P.D. Ready to move up. Box G-240, BROAD- can communicate. Jeff Benton, 215-MU 8 -1373 or CASTING. 565-4378. First phone ... four years experience . audi- . . high ratings ence pleaser . stable grad., presently employed Box G -138, BROADCASTING. All night man. Mature. Stable. MOR. Major market Announcer -college, Bill Wade Broadcasting background. Strong news, commentary, production. military completed, 25, rock, D.J., 1st phone, will Black jock, rock or soul. N.Y. experience. Available. 1st phone. (No maintenance). Desire Pacific coast or relocate, Alan Zurawski, 22108 Joliet Ave., Hawaiian 90716 425 -1546. Box G -145, BROADCASTING. Canadian placement. Box G -244, BROADCASTING. Gardens, Calif. (213)

B2 BROADCASTING, July 26, 1971 Situations Wanted Technical Programing, Production, Technical continued

Transmitter engineer 5 KW AM directional and FM Chief engineer, administrator, broad experience, stereo station looking for station with future. Will Others continued mature, expensive. Box G -191, BROADCASTING. consider anywhere between Nome, Alaska and Punta del Fuego, South America. Engineering and Exp., trained, P.D., FM Mgr. Religious background . good voice audience, News AFRTS announcing experience. Box G -177, BROAD - 31, single. No floater. CASTI NG. S.W. Ohio or central Florida. Box G -209, BROAD - CASTI NG. Award-winning reporter (Los Angeles Press Club; American Political Science Association) . . . 32, BSEE married, 6 years experience, FM, AM direc- MJ, w /news director-anchorman-production exp., tional, automation RF Contemporary programer seeks competitive large and AF proofs, equipment, seeks TV -news, field- reporting challenge. Single, studio and secondary or small major market. Documented track systems design and construction FCC will relocate. Box G -83, BROADCASTING. rules and applications, engineering management, record, checkable references. Box G -217, BROAD - CASTI NG. other phases manufactures- stations -groups -5 fig- News director at top 25 station with number one ures. NYC -NJ but willing to relocate for right ratings seeking new challenge. 22 years experience, position. Box G -227, BROADCASTING. Producer- director, experienced, creative, hard working, married, veteran. Box G -264, BROADCASTING. last 10 as news director of a fully professional news operation. Box G-176, BROADCASTING. 25 yrs. old, married, first class engineer with 3 yrs. experience, seeking position with medium market Midwest 50 KW MOR morning man seeks P.D. and air position. Medium or small market. Upper TV news or sports. Need a real pro to bolster your top -40 station. Aircheck and resume available. Con- Mid. live west only. Family man, under 30. 319 -296-1105. strip. Superb voice with professional delivery. tact Alan Bianco, 3094 Lynnwood, Streamwood, Extensive news and /or sports experience. Best Illinois 60103. AC 312 -289-5151. play-by -play around, if you need it. Medium or TELEVISION large markets looking for news and /or sports di- Experienced engineer wants permanent transmitter rector . I'm your man. Married, family, 30 and /or assistant chief position at stable station. years old. 11 yrs. experience with references. No Steve Burgess, 624 Oakley, Topeka, Kansas Help Wanted Management 66606. mover, want to locate permanently. $15,000 or better need only answer. Box G-212, BROADCAST- Two CATV General Managers to assume full P &L ING. News responsibility for two of our systems. CATV opera tional experience at General Manager level preferred Anchorman, reporter. Currently anchoring Sportscaster, experience includes New York prime air with previous line responsibility in either technical, time cast in top 15 market. Would to harness track like relocate exposure, leading caller, can do marketing, construction or finance areas required. for fall. Box G-213, BROADCASTING. basketball, color, production, writing ability. Box Our company is small but rapidly growing MSO G -112, BROADCASTING. operating systems in New York, California and TV sports director, top 50 market, college graduate. Colorado. Write President, FCB Cablevision, P.O. Box G -225, BROADCASTING. Newsfllm cameraman looking for spot after August Box DC, Irvine, California 92664. degree completion. Service completed. Experienced Desire news -anchor and street. reporting. Commercial in news. Box G -157, BROADCASTING. Announcers TV weather and production experience and seven years commercial radio. Excellent TV appearance. Top rated experienced sports reporter. Play -by -play Opening August Top recommendations. College -grad, draft -free, baseball, football, basketball all sports. College and 1st for staff announcer. Must be Thorough Radio TV. able to handle evening weather shows and taped single. writing, reporting, and interview- professional. and Including network ing background. Expect top proving broadcast and telecast. Available because of new on- camera commercials. VTR audition and personal pay after self. Box G -226, BROADCASTING. ownership change in format. Idea man. Can take interview required. State salary needed 1st letter. charge of sports operation and make it work. Box Box G -187, BROADCASTING. G-164, BROADCASTING. TV weatherman. AMS professional with experience Radio-TV -host- producer -writer needed at Penn State seeks relocation. Midwest preferred. (312) CE 4- 3781. Experienced young sportscaster -college basket- University for farm, home, garden, and ecology ball and football play-by -play Los Angeles area. broadcasts. Over 510,000, plus vacation, medical, Looking for east coast location. Experienced in Excellent sports background. Box G -182, BROAD. educational, other benefits. Require degree, experi- CASTING. ence, on -air personality, drive. Send resume and film, script writing, on air, and all phases of pro- 5OF or VTR to Cordell Hatch, 13 Armsby, Univer- duction. For resume write: John Zauher, 2084 Jersey Ave., Westfield, N.J. 07090. Gifted PBP. Experienced. Major university basket - sity Park, Pa. 16802. An equal opportunity em- ball, football, baseball. Also writing reporting ployer. news. Box G -184, BROADCASTING. Programing, Production, Others News News. Eight years as station manager looking for Production manager position wanted by experi- stable, permanent position as newscaster. 20 year News director wanted for medium size midwest enced producer- director in top -40 market. College radio veteran willing to share station es onsibility. market. Must have anchor ability and strong news graduate, married, dependable. Box G -88, BROAD- Presently employed, write and deliver daily news- background. Must know writing, film and how to CASTING. casts. Married. Box G -215, BROADCASTING. lead people. Must be a pro. Send VTR, resume and salary requirements to Box G -254, BROADCASTING. Award winning continuity writer, slide to chroma Why not? . try me . professionally trained, An equal opportunity employer. key, speed, originality, salesmen's buddy. Box would like jazz -soul -MOR. Will relocate. Major G -I25, BROADCASTING. N.Y.C. radio with news background. Call collect Anchorman-producer for midwest medium- market 212 -868-5645 or Box G-233, BROADCASTING. net VHF with young, enthusiastic staff. Tape, re- Experienced all phases, TV production, B.A. pro- sume, and salary requirements to Box G -255, ducer.director desires lateral move to large market. Dynamic sportscaster. Top radio and TV experience BROADCASTING. Box G -201, BROADCASTING. in Mid -American Conference sports. Excellent sports background and knowledge. Going to top. Available Wanted To Buy Equipment immediately. Box G -241, BROADCASTING. Programing, Production, Others We need used 250, 500, I kw & 10 kw AM and Young, 23, extremely knowledgable sportscaster with Medical Communication Production Supervisor. Ad- FM transmitters. No junk. Guarantee Radio Supply B.A. and experience desires challenge. VTR or audio minister and coordinates existing television, graphic Corp., 1314 Iturbide St., Laredo, Texas 78040. on request. Box G -258, BROADCASTING. arts and photographic components of major medical center. Develop and promote potential of medi- Wanted: High band VHF- TV -XMTR. 5 KW or more. 3 years experience, first phone available immedi- cal communication. Coordinate production of teach- Advise price and condition. Box 0-246, BROAD- ately. Northeast preferred. Box G-268, BROADCAST- ing materials in various media. Administrative as CASTING. ING. well as television production experience necessary Engineering expertise required. M.A. or M.S. degree Video tape. Wanted -used equipment -particularly preferred. Position available September 1, 1971. Ampex recorders (2000, 1200B & 3000 with or Experienced news director- football -PBP -talk show Send resume to Employment Manager, Stanford 34, . . . without editing), Norelco PC70 & PCP9O's plus -married, reliable south or southwest. University Hospital, Stanford, Ca. 94305. Call 606-743 -4949. accessories and miscellaneous video tape apparatus. Write and tell us of your video tape equipment and Experienced news and -by TELEVISION all accessories or substitutes for above. Box G -247, sports play -play man BROADCASTING. available immediately to right station in midwest or far west. Broadcast school graduate with experi- Situations Wanted Management We need used 121/2 KW UHF television transmitter in New York and Ohio, large and small ence and antenna on or near Channel 16.- Carolina markets. Mark Rodenfels, 159 S. Westmoor, Write, 9 years TV experience, producer -director with strong Christian Broadcasting, Inc. P.O. Box 4157, Green- Columbus, Ohio 43204. production and supervisory experience seeks move ville, South Carolina 29608. to production manager postion. Box G -200, BROAD- PGA pro golf coverage . can feed reports to CASTING. couple more stations, radio, TV of the $200,000. For Sale Equipment Laurel Valley Tournament last weekend July, and Broadcaster with proven ability in news, program- Nat'l match play $200,000. tournament, Pinehurst, ing and administrative leadership seeks outstanding Heliax.styroflex. Large stocks- bargain prices -tested Aug 25 -29. Reports include up -to- minute standings, station with goals and commitments. Box G -249, and certified. Write for price and stock lists. Sierra highlights and interviews with leaders. Almost 20 BROADCASTING. Western Electric, Box 23872, Oakland, Calif. 94623. years golf coverage experience major tournaments, Phone (415) 832.3527. including last 16 Masters. Reports fully professional, any length desired. Call Lew Heilbroner Sales For sale, extremely reasonable, 200 foot insulated, lighted Truscon tower now in use. Available August (601) 672 -0985 thru July 28, or at press building at 34-years old General Manager of radio station 1971. Box Eß87, BROADCASTING. Laurel Valley Club afterward, Ligonier, Pa. medium size market, wants to join television sta- or South Excellent refer- tion in sales. East East. PCP-70 Norelco Portable color camera with back Programing, Production, Others ences. Now employed. Box G -243, BROADCASTING. pack and harness assembly, viewfinder, lens, Plumbi- con tubes, Contour module with "Comb" filter. Technical "Varichrome," encoder, color bar generator 100' Top 15 market P.D. desires new challenge with con- mini cable and PCP -70 instruction manual. replies $41,500. genial station. All formats considered. All Progressive chief engineer and operations manager, Box G -153, BROADCASTING. answered. Box G -150, BROADCASTING. major market experience, seeks new chal lenge. Well versed in AM, FM, VHF, UHF, Color 3 KW FM transmitter RCA BTF -3B used on 107.1. Top rated P.D. /D.J. looking for opportunity with and remotes. Box F -286, BROADCASTING. Spare tubes included. New final 3 moo. before station switching to modern country format. I cart removed from service. Old exciter included. $1,200, make your station a winner) Box G -195, BROAD- Switcher, first, studio, transmitter, New York any- any reasonable offer will be considered. WSJM Inc., CASTING. where. 315- 478 -8896. Box F -240, BROADCASTING. 414 State St., St. Joseph, Mich. (983- 3392).

BROADCASTING, July 26, 1971 63 FOR SALE Equipment continued Instructions continued Instructions continued

Radio station transmitters: Dallas -Fort Worth Regional ELKINS in Colorado, 420 South Broadway, Denver, Don't take time off to prepare for your F.C.C. li- Airport extends the date for opening proposals for Colorado 80209. Phone 303.744 -7311 cense. Learn by correspondence, at home. Get com- 50 KW and 5 KW AM transmitters from July 20, plete preparation (not just practice tests) and our 1971, to September 20, 1971. Both transmitters are ELKINS in Florida, 1920 Purdy Avenue, Miami money -back warranty. G.I. Bill approved. Free cata- in operating condition and are surplus due to re- Beach, Florida 33139. Phone 305 -532 -0422 log. Pathfinder Division of Grantham Schools, 1509 location of Stations WFAA/WBAP from the Airport N. Western, Hollywood, California 90027. site. For particulars see our ad in this magazine, ELKINS in Georgia, 51 Tenth Street at Spring, dated May 17, 1971. N.W., Atlanta, Georgia 30309. Phone 404 -872 -8844 Need 1st phone fast? Than the Don Martin School Intensive Theory Course (five weeks) is the one you ELKINS in Illinois, 3443 N. Central Avenue, 1 Jampro 8 Bay FM antenna, 93.7; 1 10 KW FM need (approved for Veterans) (Bank financing avail- Xmtr. now in operation, (GE). Box G -232, BROAD- Chicago, Illinois 60634. Phone 312-286.0210 able). Learn from the finest Instructional Staff In the CASTING. ELKINS in Louisiana, 333 St. Charles Avenue, country. Utilizing animated films in addition to other visual aids you are assured of obtaining your Schaefer system. One pro- News Orleans, Louisiana 70130. Phone 504.581 -4747 Automation- complete 1st phone as well as gaining a good basic back- gram control unit -two Ampex stereo tape repro- in Minnesota, 4119 East Lake Street, ground in communications electronics. Our proven random access carosel ELKINS ducers -one cartridge -one Minneapolis, Minnesota 55406. Phone 612 -721 -1687 record of success is surpassed by no one. Why take stereo cartridge recorder -two rack cabinets. Ex- chances on second best or Q&A courses? Our next cellent condition. Used very little. Priced right. ELKINS in Missouri, 4655 Hampton Avenue, St. Intensive Theory Course will begin August 2, 1971. Box G -261, BROADCASTING. Louis, Missouri 63109. Phone 314 -752 -4441. For additional information call or write Don Martin & Eisen F 4.3 RCA Video comp. lense, new School of Radio TV, 1653 N. Cherokee, Holly- -178MM ELKINS in Ohio, 11750 Chesterdale Road, Cincin- offer. Robert Bloch, 160 Broadway, Suite wood, Calif. 90028, HO 2-3281. make nati, Ohio 45246. Phone 513-771 -8580 1102, N.Y.C. 10038. in heat, and flut- ELKINS Oklahoma, 501 N.E. 27th 5t., Oklahoma Help Wanted Management Ampex model 600 /601 users -noise, City, Oklahoma 73105. Phone 405.524.1970 ter reduction kits available from VIF International, O a.GY tiL--cGYsG LC_- -.G Box 1555, Mtn. View, Calif. 94040. 408 -739-9740. ELKINS* in Tennessee, 1362 Union Ave., Memphis, 5` .ír- Tennessee 38104. Phone 901 -274-7120 Cart racks, remote studios, station construction, ren- GENERAL MANAGER ovation. No job too small; all work guaranteed. ELKINS.' in Tennessee, 2106 -A 8th Avenue, South, Top 10 Market Will build to your specifications or study your needs, Nashville, Tennessee 37204. Phone 615 -297-8084 880,000 Plue create several design options. Anthropometric con sideration basic in or planning. Contact us concern- ELKINS' in Texas, 6801 Viscount Blvd., El Paso, Send confidential resume to ing your design, installation, construction needs. Texas 79925. Phone 915- 778 -9831. Dr. White, Mgmt. Consultant Our prices competitive with local craftsmen. Broad cast Design /Engineering, Box 127, Clayton, New ELKINS in Texas, 1705 West 7th Street, Fort Worth, Box G -189, BROADCASTING York 13624. Texas 76101. Phone 817-335 -6569 P Oates studieette- $650.00, Ampex AG600 recorder - ELKINS in Texas, 3518 Travis, Houston, Texas $350,00, G.E. limiter 6 power supply $100.00. All 77002. Phone 713- 526 -7637 Announcers excellent condition. Les Wheeler, 130 Ridgeway, Anaheim, Calif. 714. 828 -2343. ELKINS in Texas, 503 South Main, San Antonio, Texas 78204. Phone 512- 223 -1848 MISCELLANEOUS $100 REWARD ELKINS in Washington, 4011 Aurora Ave., North Deejaysl 11,000 classified gag lines. $10.00. Un- Seattle, Washington 98103. Phone 206 -634 -1353. We're seeking orth America's best morning man conditionally guaranteed. Comedy catalog free. and will pay $100 cash to the first person provid- Edmund Orrin, Mariposa, Calif. 95338. ELKINS in Wisconsin, 611 N. Mayfair Road, Mil- ing us with the tip that leads us to the success- waukee, Wisconsin 53226. Phone 414 -352 -9445 ful candidate. We're a top rated 50,000 watt . exam manual 1971 Tests -Answers Original chain operation in a major market . one of A Programming, newscast- for F.C.C. First and second class licenses. Plus ing production, the few major markets left with clean air and "Self-Study Ability Test" Proven) $9.95. Satisfaction ing, sportscasting, console operation, disc lock - little violence. Our format is contemporary MOR. eying and all phases radio broadcasting. All guaranteed. Command, Box 26348-R, San Francisco of The man we're seeking is in a medium taught by highly qualified professional teachers. probably 94126. or major market and has a proven rating record. One of the nation's few schools offering 1st Class He can follow a format, but can effectively com- Prises/ Prizes) National brands for promo- FCC Licensed Broadcasting in 18 weeks. Prim) Approved municate with his audience within format. tions, contests, programing. No barter, or trade for veterans and accredited member of NATTS. that If you think you can qualify or if you know better) For fantastic deal, write or phone: Write or phone the location most convenient to ... someone who does we'll need a tape, refer- Television & Radio Features, Inc., 166 E. Superior you. ELKINS in Dallas Atlanta Chi ... - ences, and a recent snapshot. If we're interested, St., Chicago, Illinois 60611, call collect 312.944- cago*** - Denver - Hartford Houston Mem- - - a interview will be 3700. phis` - Minneapolis - Nashville' - New Or- personal arranged. leans**. - San Francisco'* - Seattle. Automation Tepest Library sold outright or sub- Box G -262, BROADCASTING scribe: 90 new songs monthly. Formats: Contem- Since 1946. Original six week course for FCC 1st porary, MOR,P Country. Response Radio, Box 150, class. 620 hours of education in all technical Lafayette aspects of broadcast operations. Approved for veterans. Low -cost dormitories at school. Starting dates "Free" catalog . everything for the deelayl Oct. 6-Jan. 5, April 12. Reservations required. Wil- Programing, Production, Others Comedy, books, airchecks, wild tracks, old radio liam B. Ogden Radio Operational Engineering School, shows, and morel Write: Command, Box 26348, 5075 Warner Ave., Huntington Beech, Calif. 92647. 00000 '000 San Francisco 94126. o 1971 Tests -Answers . . . . Original exam manual o BBC.produced live 13 week popular classics concert for F.C.C. First and second class licenses. Plus - 0 series -under $20.00 per show most markets. 301- "Self -Study Ability Test." Proven! Satisfaction o New York -based radio syndicate with $9.95. o 656 -9609. guaranteed. Command, Box 26348 -R, San Francisco proven seeks the sales repre- 94126. product Gagorama #1 brightens programing) 350 fresh o 3736 sentative whose enthusiasm can expand funny one-liners, $3.00. Richard Hanlon, -A Zero to first phone in' 5 weeks. R.E.I.'s class begins 0 North Pennsylvania, Indianapolis, Indiana 46205. August 2, tuition $395.00. Rooms $15 -$20 per week, our show from the fifteen stations it's on call toll free: 1.800. 237 -2251 for more information, Attention DJ's, PD's) We have the exclusive Electro- o to the 500 stations it ought to be on! promos or write: R.E.I., 1336 Main Street, Sarasota, Florida vox "Talking Moog" personalized lust $8.00 33577. V.A. approved. o Write: each. 1200 foot reel of character voice drop -ins o comic sounds -$8.00. Also free sample tape end R.E.I., 3123 Gillham Road, Kansas City, Missouri literature on custom promos, commercials, jingles 64109. Call Joe Shields (816) 931-5444. o and more. Mother Cleo Productions, Studio B, Sales Manager, SFI, P.O. Box 121 R.E.I., 809 St., Box 521, Newberry, S.C. 29108. Caroline Fredericksburg, Virginia 22401. Call Ray Gill (703) 373-1441. Times Square Station Interested in Christian format for your station? We R.E.I., 625 E. can help youl Call Dr. Crews, Christian Radio Colorado St., Glendale, Calif. 91205. New York, N.Y. 10036 Call free, 1 -800- Consultant, 912 -432 -6436 or write Box 942, Albany toll 237 -2251. Ga. 31702. Li d by New York State, veteran approved for FCC Ist Class license and announcer- disc -jockey INSTRUCTIONS training. Contact A.T.S. Announcer Training Studios o0CC000o00 ,004'40004(+A<4(+-M-7 25 West 43 St., N.Y.C. (212) OX 5 -9245. Attention Broadcast Engineers: Advance yourself. First class F.C.C. license theory and Earn a degree in electronics engineering while you laboratory in five remain on your present job. Accredited by Accredit - training weeks. Tuition $333.00. Housing WWVA's "Jamboree USA" is expanding. Needs ing Commission, NHSC. Course approved under $16.00 per week. VA approved. Class begins Aug. top -flight man with show business background 2, Aug. 23, Sept. 6, Sept. American G.I. bill. Be a real engineer -higher income, prestige, 27. Institute to help produce weekly live broadcast show from security. Free brochure. Grantham School of Engi- of Radio, 2622 Old Lebanon Road, Nashville, Ten- stage of Capitol Music Hall and book talent for neering, 1505 N. Western, Hollywood, California nessee 37214. 615-889-0469. show. Other Jamboree activities include record- 90027. ing studio, record label, music publishing, TV F.C.C. Type Exams . . to Guaranteed prepare you and radio syndication, road shows, tours, etc. for F.C.C. 3rd, 2nd, and Ist phone exams. 3rd class, First class FCC License theory and laboratory train- This is a big opportunity for the right man. 2nd class, 1st class, complete ing In six weeks. Be prepared let the $7.00; $12.00; $16.00; Don't -send complete resume of back- package, Research Company, 3206 Bailey phone in the nation's largest network of 1st class FCC $25.00. ground and experience, family and Street, Sarasota, Florida 33580. age, status, licensing schools train you. Approved for veterans salary required along with references to: and accredited member National Association of Trade and Technical Schools. Write or phone the Pennsylvania and New York. F.C.C. first phone in location most convenient to you. ELKINS INSTI. 1 to 8 weeks. Results guaranteed. American Acad- Jamboree USA TUTE in Texas, 2603 Inwood Road, Dallas, emy of Broadcasting, 726 Chestnut Street, Phila. Director, Bob Finnegan Texas 75235. Phone 214. 357.4001. delphia, Pa. 19106. WA 2 -0605. Capitol Music Hall ELKINS "' in California, 160 South Van Ness, San FCC 1st class in 6 weeks. Established 1943. Cost 1015 Main Street Francisco, California 94102. Phone 415 -626 -6757 $370. Graduates nationwide. Reasonable housing available. Class limit 10 students. National Institute Wheeling, West Virginia 26003 ELKINS in Connecticut, 800 Silver Lane, East Hart- of Communications, 11516 Oxnard St., No. Holly- ford, Connecticut 06118. Phone 203 -568 -1110. wood, California 91606.

64 BROADCASTING, July 26, 1971 Situations Wanted Television Help Wanted -Programing, Production & Others Announcers

TELEVISION PRODUCTION EQUIPMENT Creative, humorous, dedicated MAJOR MARKET MOR PERSONALITY DJ can entertain, communicate, sell. Best references. Resume and tape. REGIONAL Box G -256, BROADCASTING MANAGER

Immediate ground floor opportunity for an exceptional man Technical with strong motion picture /broadcast television production background to spearhead broad gauge marketing effort for an * POSITION CHIEF ENGINEER entrepreneurial subsidiary of major company. * Seeking Chief Engineer's position in Southern * United States with major independent or new * The advent of a breakthrough electronic device, which may have a profound * enterprise. Experienced in all phases of tele- * * vision, radio, and communications broadcasting. * impact on the entertainment industry, requires the talents and acumen of * Fifteen years with major independent. Excellent * a uniquely qualified regional manager to penetrate major markets in the * background. * Western U.S., Latin America, and the Pacific Basin. Prime responsibilities * BOX G -144, BROADCASTING * include developing wide ranging market strategies, then actually selling the * * * * * * *** * * * * * * * * * * * * * * * *4* concept of this sophisticated equipment at highest management levels. Ideal Profile includes a BS /BA or equivalent, plus at least 8-10 years experience in motion picture and television production with recent management ex- NEWS posure. Since you will be interfacing with both major film studios and electronic production houses, you must literally know both worlds. Exceptional compensation and fringes include salary plus appropriate incentives, stock purchase plans, profit sharing, full insurance portfolio. If your record of accomplishment in the motion picture /television industry 4 RADIO-TV NEWSMAN prepares you for this rare opportunity, and if you are prepared to assume major responsibilities in a pivotal marketing effort, send resume in complete 4 This veteran, mid -30's on the air jour- naliet now affiliated with one of the confidence to: 4 country's leading broadcast groups is 4 ready to change his base of operations. His credits and awards are of a national Box G -224, Broadcasting 4 stature. If you can offer a major chat- ' lenge he would appreciate discussing it , An Equal Opportunity Employer 4 with you. Your replies will be held in the strictest confidence. Box G -277, BROADCASTING / 4 Employment Services

r 527 Madison Ave., New York, N.Y. 10022 41Programing, Production, Others

CLIP AND SAVE ... TIME AND MONEY! This coupon good for a BROADCAST BROADCAST PERSONNEL AGENCY Production Manager and Sharks Banish, Director #1 Rated Radio Entertainer! (with 1st phone) MOR or Rock For Sale Stations Redeem by writing Box G -222, PRODUCER BROADCASTING t:Q<.JC0' G4,<>O00 OR by calling (301) 371-5511 Fulltime long established Texas high suc- Baltimore ad agency with 20 million plus cessful AM station. Cash flow near $100.00 a year. Excellent equipment. billing needs an experienced producer $800,000. 29% down. Owner financed. TELEVISION who can offer production know -how and creative ideas. Salary open dependent Box G -208, BROADCASTING Help Wanted Technical upon track record. Excellent fringe benefits and retirement plan. Send resume to s

CHIEF ENGINEER VanSant Dugdale, One North Charles

KNBC -LOS ANGELES Baltimore, Md. 21201 NORTH CAROLINA FULLTIME Opening for experienced engineer. Re- sponsibilities include TV transmitter as or call: Barry Wiseman Sound two -station market with excellent growth Good facility, building and well as all other technical facilities. Sub- potential. real estate 301.539 -5400 well located. Doing good business. Only qualified mit resume and salary requirements to buyers considered. No brokers. 29 %, balance negotiable. STATION MANAGER, KNBC

3000 West Alameda Avenue Box G -211, BROADCASTING Burbank, California 91505

An Equal Opportunity Employer M/F

x Ooo Oo

BROADCASTING, July 26, 1971 65 from page 59) FOR SALE Stations continued (Continued K12ER Andersen Air Force Base. Guam - Broadcast Bureau granted mod. of CP of VHF STATIONS FOR SALE translator station to change frequency from 204- 210 mhz to 82 -88 mhz; change type trans.; make CALIFORNIA. Full time. AM -FM. changes in ant. system; change call letters to 1. Highly desirable market. $675,000. KO6HA. Action July 13. SOUTHWEST. AM -FM. Profitable. KXLW Clayton, Mo.- Broadcast Bureau granted ADVERTISEMENT OF 2. Real estate. $325,000. Terms. mod. of CP to extend completion date to Nov. 1. WEST SOUTH CENTRAL Full time. Action July 13. 3. Profitable. $550,000. Terms. PUBLIC SALE OF ASSETS KCBJ -TV Columbia. Mo.- Broadcast Bureau PACIFIC NORTHWEST. Full time. granted mod. of CP to change ERP to vis. 562 4. $120,000. Terms. kw; aur. 112 kw; change ant. site approximately OF 1500 ft.; change type trans. and ant.; make TV STATION changes in ant. structure; ant. height 1130 ft. Aciton July 14. IN THE MATTER OF CHANNEL 26, INC., KRBB Sallisaw, Okla.-Broadcast Bureau Jack L. Stoll granted mod. of CP to extend completion date to Jan. 6. Action July 13. d /b /a WONDERFUL WORLD OF MOVIES, and ASSOCIATES KCPX -TV Salt Lake City-Broadcast Bureau 6430 Sunset Blvd., Suite 1113 of extend completion date to AND d /a WWOM -TV; granted mod. CP to /b P.O. Box 550 Jan. 14, 1972. Action July 14. Los Angeles, California 90028 NO. 70 -1968 IN BANKRUPTCY Area Code 213- 464 -7279 Ownership changes UNITED STATES DISTRICT COURT Applications If you have the scratch, we have the EASTERN DISTRICT OF LOUISIANA gem. Small single AM station market, KRLC(AM) Lewiston, Idaho -Seeks transfer edge of metro In southeast. A bargain for Notice is given to all interested parties that of control from Donald A. Thomas (76.65% be- the assets of Channel 26, Inc., d /b/a Wonderful cash and a good group buy. It has all fore, none after) to Douglas Alan MacKelvie World of Movies, and d /b /a WWOM -TV, in bank- the markets. Write (23.35% before, 100% after). Consideration: $265,000. Mr. MacKelvie has been sales manager ruptcy, shall be sold in bulk (with the excep- Box G -230, BROADCASTING tion of one IVC Model 300 Color Camera, with of station since 1960. Ann. July 9. attachments by sealed bid, as is, where is, to No tire kickers. WKNT-AM -FM Kent, Ohio -Seeks assignment the highest bidder for cash. The sale shall be of license from Kent -Ravenna Broadcasting Co. made free and clear of all liens, mortgages, to Media -Com Inc. for $275,000. Sellers: Ray- etc., end all mortgagors and lienors, etc., shall mond E. Dix, treasurer, et al. Buyers: Richard be referred to the proceeds. Sealed bids should M. Klaus (37.5 %), president -treasurer; Leonard be addressed to Dorothy R. Cowen Trustee , and B. Scharfeld (37.5 %), executive vice president shall be received up to and including 2:00 P.M. LARSON /WALKER & COMPANY and secretary; Alvin L. Gray (10%) vice presi- on August 6, 1971 at 712 American Bank Build- Brokers, Consultants, & Appraisers dent, and G. Robert Klein (12.5%), vice president. ing, New Orleans, Louisiana. All bids are to be Mr. Klaus has 5% interests in WERE(AM) Cleve- accompanied by a ten (10 %) percent deposit in Los Angeles, Calif. 90061 Wash., O.C. 20006 land, and KFAC -AM -FM Los Angeles. Mr. the form of cash, certified check or cashiers 1801 Are. of the Stars 1725 Eye St., N.W. Scharfield and Mr. Gray are attorneys. Mr. Klein check. The Trustee reserves the rights in her Ann. Century City, Suite 501 Suite 714 is wholesale book and magazine distributor. discretion, to reject any and all bids. The July 9. acceptance of the highest bid by the Trustee 213/277 -1561 202/223 -1553 shall be subject to the approval of the Referee. All interested parties are invited and solicited to submit sealed bids. Any inquiries for addi- CATV tional information should be addressed to Doro- thy R. Cowen, Trustee, Room 402 822 Perdido Final actions Street, New Orleans, Louisiana 70112. .41:aur /Hain Vrnl,rrs ur. Flint, Mich.-FCC approved agreement between DOROTHY R. COWEN, TRUSTEE 116 CENTRAL PARK SOUTH Flint Cable TV Co. and Poole Broadcasting Co., for carri- YORK, N.Y. licensee of WJRT -TV, Flint, providing NEW age by CATV system of signals of 4 Detroit, 265 -3430 Mich., TV stations and Windsor, Ontario station. Action July 14. Newport News, Va. -FCC, in response to request by Hampton Roads Cablevision, stayed for period of seven days its decision ordering firm to stop carriage of Richmond stations WTVR- TV and WWBT(TV), and Petersburg- Richmond station WXWX -TV, in violation of mandatory FOR IMMEDIATE SALE stay provision of rules (Doc. 18841). Action TELEVISION STATION July 12. Central/West-Central Illinois Cable actions elsewhere UHF-ABC Affiliation 23 Months on the Air The following are activities in com- Contact munity- antenna television reported to A. W. APPLEBEE BROADCASTING through July 20. Re- (217) 245 -4111 ports include applications for permission to install and operate CATV's, changes (No Brokers Please) in fee schedules and franchise grants.

Franchise grants are shown in italics. Cedar Rapids, Tows- Communications Proper- ties Inc. (multiple -CATV owner), Austin, Tex., Tenn. small daytime $130M 29% South small daytime $85M 29% has applied for a franchise. MW small AM 1- FM 446M 29% Penn. small profitable 225M 29% Madison, N.J.-Blonder -Tongue Laboratories (multiple -CATV owner), Old Bridge, N.J., has NE medium AM + FM 265M $100M West medium profitable 97.5M $25M applied for a franchise. New Paltz, N.Y. Control, Clintondale, N.Y. metro profitable 285M 29% SW medium AM FM 350M -Video -I- $250M N.Y., has applied to town board for a non- exclusive franchise. East metro daytime 525M 29% Mo. metro AM -}- FM 350M SOLD Westhampton Beach, N.Y. - Village board has received a franchise application from Suffolk CHAPMAN ASSOCIATES Cable TV Inc. Mansfield, Ohio -Lodi Cable Service Inc., Lodi, media brokerage service" Ohio, has applied for a franchise. New London, Ohio-Lodi Cable Service Inc., Lodi, Ohio, has applied to city council for a 20- ATLANTA CHICAGO DALLAS DETROIT NEW YORK SAN DIEGO year exclusive franchise. Please write: 5 Dunwoody Park, Atlanta, Ga. 30341 Littlestown, Pa. - Telecable Communications Corp., Baltimore, has applied to borough council for a franchise.

66 BROADCASTING, July 26, 1971 With less than seven years in the TV- (AM) Memphis; KYOK(AM) Houston; radio business, 29- year -old Peter H. Ambitious protege WBOK(AM) New Orleans; KYLR(AM) Starr is president and chief executive Little Rock and KOTx(FM) Dallas and officer of the fast -stepping Starr Broad- of Bill Buckley a television station, wcYB(Tv) Bristol, casting Group Inc. and it's fair to say: Va. "Somebody up there likes him." That makes it on his own In addition, Starr Broadcasting has "somebody" is the erudite and wealthy bought, subject to FCC approval, KABL- publisher -columnist-television personal- AM-FM Oakland -San Francisco; KHUH- ity, William F. Buckley Jr. tion in ownership. Bill agreed; we TV Honolulu and wcAM(AM) Camden, Mr. Buckley has known Mr. Starr for formed Starr Broadcasting in 1966 with N.J. Starr also purchased in 1970 18 years: as his newspaper boy, as a two stations out of National Review. I Arlington House (book publisher), the boat boy and sail -boat skipper in Stam- had to borrow money to buy my equity Conservative Book Club and the Nos- ford, Conn., and more recently, as his position in Starr." talgia Book Club. associate in Starr Broadcasting. Messrs. The company's formula for growth Starr Broadcasting makes its head- Starr and Buckley are the largest stock- has been to buy AM stations that were quarters in New Orleans and Mr. Starr, in holders in that company, and it was Mr. faltering their markets, analyze the a bachelor, estimates he spends one day Buckley who provided the initial finan- program options for change and seek a week there, one or two days in New cial resources to launch the groups in out the sales opportunities among York and the remainder in various late 1966. radio's regular advertisers and those not parts of the country, visiting the other But it's equally fair to say that the utilizing the medium. stations and discussing new acquisitions youthful broadcast executive has not With an equity position in Starr in and financing. to the late 1966 (Mr. Starr and Mr. Buckley merely hitched his wagon Buckley "We have had to borrow considerable star. His aggressive leadership has been each hold 13% of the stock outstanding), the energetic president -then 25 sums of money, of course, to finance the key factor in Starr's expansion from our acquisition program," Mr. Starr two stations owned principally by Mr. -embarked on a vigorous expansion program. In the intervening four years, said, "but we don't consider our debt Buckley's National Review into a composition burdensome at all." plex that includes eight radio stations the two- station group grew to eight Mr. Starr appears be and a TV outlet. The company has also stations: KtsD(AM) Sioux Falls, S.D.: to headed for his first million. His approximately 58,- bought, subject to FCC approval, three KUDL -AM -FM Kansas City, Mo.; WLOK- 500 shares in Starr Broadcasting, traded additional radio facilities and a TV on the Midwest Stock Exchange, have a station. market value of almost $900,000. The Even Mr. Buckley confesses that he company went public a year and a half was surprised at Mr. Starr's penchant &WA ago, with shares sold at $9 each and for sales, finance and management. "I now selling in the vicinity of $15 -$16. had never thought of Peter as a busi- nessman," he said. "I had known him He indicated that Starr Broadcast- since he was 11 or 12 and knew that he ing's growth period is far from over and was bright and industrious. When he that the announcement of another pur- finished college, I offered him a job as chase can be expected in a few weeks. a salesman with our station in Omaha- He mentioned that Starr is particularly high on FM and the company is KOwH (FM) . He accepted. seeking "Peter kept sending me letters with the right property at the right price in comments on the operation. After five the top -10 markets. months, I realized he had a better grasp Three of the Starr stations are black - of what was going on than any of the oriented: KYOK, WLOK and WBOK. He general managers we had had. I pro- was asked if Mr. Buckley's political moted him to general manager." conservative orientation posed any prob- Mr. Starr, a tall, lean young man lem in the black communities of Hous- with a brisk but friendly manner, con- ton, Memphis and New Orleans. "Not siders himself a specialist in sales and at all," Mr. Starr replied. "We have an finance, though he had no strong work- excellent rapport in those communities ing background in these areas. (He because we are serving them well. We majored in English and classical studies have added significantly to the news de- at Georgetown University in Washing- partments there and have opened up ton and had never been involved in our microphones to black spokesmen. sales or studied finance.) % Our stations there are responsive and "But I learned all I could about sales responsible to the communities they and finance because it was necessary," Peter Holmes Starr- president, serve." he said matter of factly. "After a few Starr Broadcasting Group Inc., Mr. Starr sidestepped a question as months as general manager, the station's New Orleans; b. Dec. 6, 1941, La to whether he himself is a conservative. ratings and billing grew considerably. Crosse, Wis. (raised in Stamford, But he made it very evident that he is a In fact, there isn't a station we have Conn.) B.A., English and classics, fervent admirer of Mr. Buckley, period. acquired that we have not at least Georgetown University, Washing- He has traveled extensively in this tripled the billings." ton, 1964; salesman, xowH(FM) country and in Europe and the Far Mr. Starr is a self -assured and Omaha, Oct. 1964- March, 1965; East, and often accompanies Mr. Buck- avowedly ambitious person. Despite his appointed general manager, March ley on skiing vacations abroad. Like his initial success at KOWH, he considered 1965; president, Starr Broadcast- senior associate, he enjoys sailing, leaving in 1966 after less than two years ing, Dec. 1966; unmarried; mem- skiing and reading, and hopes some day there. "Bill [Buckley] asked me what it ber Kansas City (Mo.) Club; hob- to find the time to take a stab at writing would take to keep me," he recalled. bies-sailing, skiing, traveling and (he was an editor of his college news- "And I told him I would like participa- reading (history, politics, finance). paper at Georgetown).

BROADCASTING, July 26, 1971 67 Editorials

NAB outlook or otherwise ascribe ulterior motives. Nonsense. And while dealing with games that congressmen play, the A new team, both appointive and elective, is off and run- broadcaster should ask his elected representatives to ning at the National Association of Broadcasters. Paul give honest and forthright consideration to repeal of Haney, one of the three recently designated executive vice Section 315, the roadblock in the path of broadcast journalism on a presidents, leaves for personal reasons after a trial run but is parity with the printed page. Within the last fortnight the succeeded by Jim Hulbert, who moves up after extended Nixon administration, through Deputy Attorney General service on the staff. The other two executive vice presidents, Richard Kleindienst, has reaffirmed its espousal of total re- Grover Cobb and Paul Comstock, are taking command of peal. This should not be a partisan issue. their assignments. The aim is to free the NAB president, Vincent T. Wasilewski, for performance on the policy level. The newly elected command, headed by Richard D. It can only get worse Chapin, Stuart Stations, Lincoln, Neb., as joint board chair- The destructive consequences of the recent court reversal of man, is determined to shake things up. the FCC's orderly treatment of challenges to license renewals Some broadcasters have been sold on the merits of a have already begun to take shape. In Dallas a local group, federation of trade groups with a hard -hitting top lobbying hastily organized, has applied for the facility occupied by echelon. We think this is the answer at the right time. WFAA -TV (BROADCASTING, July 19). In Washington, the Stern A desirable first step would be to cut back an unwieldy Community Law Firm, representing a Mexican- American 44 -man board to one perhaps half that size. It could meet group in Albuquerque, N.M., has petitioned the FCC for re- four times a year in Washington and get more done at far lease of financial reports of stations it wants to attack and for less expense than two 44 -man (plus executive staff) meet- a rulemaking to open all such reports to public scrutiny (see ings a year, one of which is a junket to some exotic resort. story elsewhere in this issue). Improvement is needed in the political- action area. While In both cases the applicants took their cues from the there have been stabs in that direction, with good work done appellate -court decision overturning the FCC's 1970 policy in putting out some fires, continuing and coordinated plan- statement that gave incumbents an edge against competing ning is needed with the outlook what it is. applicants upon a showing of substantial service. Thought should be given to an appointed national legisla- The Dallas challengers, who are without other media ties, tive council of perhaps 50 members -one from each state are attacking the crossownership of wFAA -Tv, its AM and to work in conjunction with the state associations. FM counterparts and the Dallas Morning News. The court Such a changed structure with more frequently scheduled had told the FCC to pursue a policy of decentralization of meetings in Washington, rather than hit and miss, could lay media ownerships in the comparative hearings its decision the foundation for an effective federation. would precipitate. The Stern law firm is asking the FCC to get more details Right to know on program expenses than it now demands from stations and to make public those and all other figures it obtains on Last week's issue of this newsweekly (July 19) carried the what now, according to its rules, is a promise of confidenti- House roll -call vote blocking the frenzied effort of Chairman ality. The court had told the FCC that incumbents could Harley O. Staggers (D -W. Va.) of the Interstate and Foreign be given a merit only on a showing of "superior" service and Commerce Committee to deny broadcasters their First had added that one way to measure superiority was de- Amendment rights. to termine how much of a station's profit it had put back into But the 22640 -181 tally (with 27 members absent or not programing. The Stern petition, if granted, could lead only voting) was no vote of confidence in broadcasters or a con- to the establishment of government standards for clusive test of the applicability the First Amendment to profit re- of tention and program expense. the broadcast press. Mr. Staggers lost his battle but he had Again the need for legislative remedy is emphasized. support from both sides of the aisle and will have again if a new conflict erupts. A hitherto reluctant printed -page press, perhaps for the first time, recognized that in the effort to cite CBS for contempt it could happen to them too. Most big newspapers rallied to the support of CBS Inc. President Frank Stanton. Broadcasters are still in imminent danger. They need to know where they stand. They have a right to know why their elected representatives voted as they did. And they should know what motivated those who did not vote at all. What is wrong in a free society about a constituent asking his elected representative why he voted as he did on any issue, let alone one that affects his very survival? It is not unusual for a congressional incumbent to seek air exposure or campaign contributions. Did he vote against the proposal to recommit the Staggers contempt citation because of the "club" and the archaic seniority system, or did he do so because he honestly felt broadcast journalism is not covered by the First Amendment? We have no doubt that some members of Congress (and particularly the committee staff zealots) will regard such Drawn for BROADCASTING by Sid Hix polite confrontation as an audacious attempt to intimidate, "I say they're parking there on purpose!"

88 BROADCASTING, July 26, 1971 The Security Station. KPRC -TV in Houston. so the channel never needs Poor you. The dubs were late, We telecast in all colors, and changing. The Security Station. the coffee cold, and even man's the way you feel advertising on In total color, with the Madi- best friend growled at you this KPRC -TV, you'll never feel blue. son Avenue collar. KPRC -TV, morning. And to top it off, all We're the solid kind you can Channel 2, Houston. When an day long the whole world's been depend on. advertiser needs a friend. trying to get right to your eyes. With availabilities in a stylish Lucky for you you're advertis- blend of spot announcements, ing on a station that will get to programs, and participations. KPRC-TV-- theirs. The Security Station, Featuring Perma -View material National representatives: Edward Petry & Co. From KPRC-T\ the color Television Station.

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