in this issue: 2 welcome new members 3 women in business 4 of interest ...

December/January 2009-10 Volume 7, Issue 9 calendar State Crisis, Local Impacts DECEMBER Fixing State Government 12/3 Women in Business: Caffeineighted “Breaking the Boys Club anta Cruz businesses are aware of the profound Breakfast Briefings Code”-Michael Johnson Simpacts the state’s financial crisis has had on the On 7:45am, Chamber Ofc local economy. The reduction of revenues to UCSC 611 Ocean St., Ste 1 Propositions for 12/3 Community Affairs and Cabrillo College and the resulting constraints on 1:00 p.m., Chamber Ofc enrollment, employment, and workforce development Reform of California 12/8 Membership Committee contribute to the contraction of our local economy. Re- 9:15 a.m., Chamber Ofc ductions in K-12 schools and other local governments Reform of Tax Structure 12/9 Breakfast Briefing have a range of other down-side impacts, reducing cash Dec. 9, 7:30 a.m. “Restructuring Ca Tax Fred Keeley, Santa Cruz Policy”-Fred Keeley in our community and resulting in cuts in local services 7:30 a.m., Chamber Ofc and resources. County Treasurer 12/9 Marketing Committee While the state’s problems have been precipitated by the Constitutional Convention 3:30 p.m., Chamber Ofc Jan. 14, 8:00 a.m. recession, the underlying structural issues have become 12/10 Women in Business increasingly problematic even in good times. Lawrence Stone, Santa Clara “Giving” Luncheon County Assessor Judge Ariadne Symons The Chamber is hosting presentations in December and 11:30 a.m., Cocoanut Grove January on proposals to remedy these problems. Former Retaining Local Taxes 12/11 Finance Committee Secretary of State Bruce McPherson kicked of this Jan. 27, 7:30 a.m. 7:30 a.m., Chamber Ofc. series November 17 with a presentation on California Greg Larson, Los Gatos 12/16 Executive Committee Town Manager 12:00 p.m., Chamber Ofc. Forward’s two voter initiatives on protection of local 12/16 Holiday Networking Mixer tax revenues and reform of the state’s budgeting and All at the Chamber SC County Bank financial management processes. Materials from this 611 Ocean St. Suite 1 720 Front Street presentation on available on the Chamber’s website 5:00 p.m. - 7:00 p.m. Members $15 ; Non-members $25 under CHAMBER > PAST EVENTS. 12/22 Board Meeting 11:30 a.m., 5300 Soquel Dr. Register at: www.SantaCruzChamber.org Con’t. Page 4 JANUARY 1/7 Women in Business: Caffeineighted 7:45 a.m., TBD 300 Attend 89th Annual Recognition Dinner 1/14 Breakfast Briefing “State Constitutional Convention” he Chamber’s 89th annual Awards Dinner, No- 8:00 a.m., Chamber Ofc Tvember 13, recognizing Men of the Year: Ken 1/14 All Chambers Happy Hour Whiting and Jon Sisk, Woman of the Year: Hil- 5:00 p.m., TBD ary Bryant, Organization of the Year: Santa Cruz 1/27 Breakfast Briefing Neighbors, and Business of the Year: Sun Shops, “Retaining Local Taxes” 7:30 a.m., Chamber Ofc was attended by more three hundred. The awards vid- eos, produced by the Digital Media Factory, featured the award winners and a variety of local notables. To Business News Sponsored by see these videos go to www.SantaCruzChamber.org CHAMBER > PAST EVENTS welcome new members

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Home Instead Senior Care he Home Instead Senior Care office in Santa Cruz, serving the entire TSanta Cruz County, is an independently owned and operated company Faith Feldman, Owner that is part of the world’s largest international franchise chain established 3912 Portola Drive, Suite #3, to help a growing senior population stay safe in their own homes or care Santa Cruz, California 95062 communities. Home Instead’s CAREGivers(SM) are screened, trained, Tel: 831.476.9500 bonded and insured, and provide companionship, meal preparation, light [email protected] housekeeping, medication reminders, errands and shopping that can help www.homeinstead.com/721 keep seniors independent. Home Instead Senior Care provides services to seniors wherever they might call home: private or rental residences, as- sisted-living facilities and care centers.

r. Rozenn has practiced Integrative Medicine for over a decade, provid- Cedar Street Healing Arts Ding her patients with a unique combination of Western knowledge and Clinic Eastern methodology. She is one of the very few acupuncturists with the Maureen Rozenn, LAC, DAOM, highest accredited degree available in the field, a doctorate in Acupuncture FABORM and Oriental Medicine (DAOM) specializing in Women’s Health and Pain 501 Cedar Street, Suite B Management. Additionally, she is the only female DAOM who is Board Cer- tified in Oriental Reproductive Medicine in the United States! Dr. Rozenn Santa Cruz, CA 95060 enjoys a private practice in downtown Santa Cruz. She is also a researcher Tel: 831.426.1093 and an assistant professor at Five Branches University where she has taught many of Santa Cruz’s practicing acupuncturists.

arah Blade creates Portraits That Rock! She works intuitively with her Sarah Blade Photography Sclients and is known as the “Fun, Affordable Photographer!”. A Santa Sarah Blade , Photographer Cruz native, Sarah studied photography at Harbor High and Cabrillo Col- 150 Fairmount Ave. lege and apprenticed with master photographers such as the late Trini Contreras. She donates her services to local non-profits including; The Santa Cruz, CA 95062 Cultural Council of SC and Long Marine Lab. She is also an accomplished Tel: 831.426.1923 inter-disciplinary Artist/Entrepreneur in; Dance (Cabrillo Dancer of The [email protected] Year 2001 & The Africuties Co. Director), Music (The SugarBeats Band), www.sarahbladephotography.com Concert Promotion/Production (Jah Provide Sound) and “Castle” Cleaning/ Organizing (The Clean Queen).

ooper Technologies, Inc. strives to work with you as a team. Aaron Cooper Technologies CMcDonald, CEO, purchased Cooper Technologies in 2005 and has Brandy Ivener, Operations Manager over 15 years of IT experience. He has created a company dedicated 303 Potrero Street, Suite 4 to increasing your efficiency, reducing your IT costs and enabling you to Santa Cruz, CA 95060 remain focused on your company’s mission and purpose. We take a proac- Tel: 831.818.1703 tive approach to keeping your operations running seamlessly. In order to accomplish this we customize computer hardware to meet your business [email protected] needs; offer email and website hosting, remote backup, routine mainte- coopertechnologies.net nance, 24/7 monitored system alert, and break-fix support. We also have 24/7 emergency service.

2 Chamber News | Dec/Jan 2009-10 women in business Women in Business Ari Symons Headlines Annual Giving Luncheon October/November Renewals uperior Court Judge Ariadne Symons will address pajamas to our community. One-half of the proceeds Sthe Women in Business Annual “Giving Luncheon” from the raffle will be used to provide Pajamas that December 10, 11:30 to 1:15 at the Cocoanut Grove. will be dispersed to shelters and agencies across Santa “Marty’s Pet Sitting Service” Always one of the premier events of the holiday season, Cruz County including the Rebele Family Homeless AA Safe & Lock Co. the proceeds from this luncheon will be split between Shelter, CASA kids, Jacob’s Heart, Children’s Hospice Alexis Party Rental Allanson Insurance Agency Project Pajamas and the Women in Business Scholar- and Palliative Care, Pajaro Valley Shelter, Women’s ship Fund. Alphagraphics #558 Crisis Shelter, Defensa de Mujeres, New Life Com- American Web Judge Symons is the first elected judge in Santa Cruz munity Center, Salvation Army Shelter, Jesus, Joseph Babbling Brook Inn County in more than 20 years, winning her seat with and Mary Shelter, Sienna House, and Walnut Avenue Bank of the West more than 60% of the vote. Beginning started her new Women’s Shelter. Bay Plumbing Supply & Showroom Inc. job as a Superior Court Judge in January, 2009, she The other half of the proceeds will be contributed to the Biggs Cardosa Associates, Inc. presently serves in a criminal courtroom. She is one Women in Business Scholarship Fund, providing sup- Bolton Hill Company, Inc. Burroughs Financial Services of just 10 judges in the county and is only the third port to local women studying businesses at the college woman to serve on the bench in Santa Cruz County. Charlie Hong Kong or university level. Awarded annually at the summer Chiorini, Hunt & Jacobs She is a charming and mesmerizing speaker who last luncheon of WiB, these scholarships provided a need Continental Inn appeared for a WiB audience at the 2007 Leadership supplement to encourage both recent high school gradu- Cotillion Gardens RV Park Forum to rave reviews. ates and women returning to college support. Davidson, Fohs & Associates De Laveaga Golf Shop Student Recognition Award Devco Oil Inc. The luncheon will also recognize Joanna Coker as the Drew Miller Insurance Services, Inc. Women In Business Student of the Quarter. Joanna is ECI Educational Consortium Institute senior at San Lorenzo Valley High school, who was Elevator Service Company, Inc. nominated by her teacher Lisa McCloskey. Lisa’s Ensemble Monterey Chamber Orchestra Family Service Agency of the Central Coast work ethic, ambition, and excellence in and out of the Goodman Graphics classroom make her an ideal candidate: she maintains Graniterock Company a 4.77 GPA and is the goalie for the SLVHS Varsity Hamilton-Swift Land Use Water Polo Team. & Development Consultants Happy Valley Conference Center Before becoming a judge, Ari was a prosecutor for al- Join the Women in Business community December 10 Hilton Santa Cruz / Scotts Valley most 25 years. She was the Chief Deputy in the Santa from 11:30 to 1:15 at the Cocoanut Grove. Advanced HOPE Services Cruz County District Attorney’s Office and head of registration is required at www.SantaCruzChamber.org: Imagine Supported Living Services James Thompson, Attorney at Law trial practice for the office. She handled more than 75 $34 members, $50 non-members. Jill Judd, LUTCF -State Farm Insurance homicides in her career as a prosecutor, trying a number Karon Properties of high-profile murder cases to local juries with a 100% Kennolyn Camps conviction rate – including the Kelly Chilcote home KION NewsChannel 46 invasion murder case and the Wells Fargo-take-over Knox Roofing/Knox Garden Box bank robbery case. Before coming to Santa Cruz, she KSCO/KOMY worked at the U.S. Attorney’s Office in Washington Lanai Lodge D.C. and the Organized Crime and Racketeering Locatelli Moving and Storage Strike Force. M Commercial Inc. Mission Floors In addition to her professional work Judge Symons has Moore & Miller Insurance been active in local community activities and nonprofit NAI BT Commercial, Inc agencies. She organized Project Pajamas in Santa Cruz Network Mortgage Company County in 2006, dedicated to giving a brand new pair of NHS, Inc. pajamas to every homeless child in our County on the Palomar Inn first night that they arrive in a shelter. Project Pajamas WiB Table Sponsor Phil Allegri Electric, Inc. is dedicated to making that first night, and successive Physicians Medical Group of nights, a little bit warmer and a little less frightening. Santa Cruz County (PMG) To date, Project Pajamas has donated over 600 pair of Con’t. on page 4

Chamber News | Dec/Jan 2009-10 Santa Cruz Chamber of Commerce PRSRT STD 611 Ocean Street, Suite 1 Return Service Requested U.S. POSTAGE Santa Cruz, CA 95060 PAID PERMIT NO. 4 SANTA CRUZ, CA

D E S I G N B Y P A P E R M O O N C reati v e P R I N T E D B Y M P R E S S D I G I T A L of interest

State Crisis, Local Impacts con’t. Renewals con’t

Fred Keeley, former Speaker Pro Tem of the State Greg Larson, Los Gatos Town Manager and former Prime Landscape Services Inc. Assembly and Santa Cruz County Treasurer will dis- Chief of Staff for Steve Westly, State Comptroller will Prindle Management Company cuss the Commission on the 21st Century Economy’s present the California League of Cities initiative to Radiology Medical Group of recommendations for restructuring the state’s revenue limit state takings of tax revenues collected or dedicated Santa Cruz County Inc. sources December 9. As member of this commission to local governments January 27. This proposal would Rainbow Carpet One Keeley was immersed in the search for options to the provide stricter controls than the California Forward Roaring Camp & Santa Cruz Railroads state’s reliance on highly-volatile taxes such as sales proposition on the subject but does not include op- Robert Brooke, CLU & Associates tax and income B on higher-bracket incomes. While tional sales tax authority available collaborations of local Santa Cruz Art League Inc. the Commission’s proposals may not be enacted as governments under the CAForward initiative. Center for the Arts delivered, its work will likely form the basis for future Seaway Inn All sessions are at the Santa Cruz Chamber of Com- Shampoo Chez Inc. changes in the state’s taxes and fees. merce meeting room, 601 Ocean St. Register at www. Totlcom Inc. Lawrence E. Stone, Santa Clara County Assessor SantaCruzChamber.org: Members $15, Non-members Transparent Glass Coatings and a spokesman for Repair California, will talk about $25. Includes continental breakfast. Tri County Business Systems proposed initiatives to form a state constitutional con- Ultra Derm vention on January 14. If these proposals obtain the re- Santa Cruz Chamber Visiting Angels quired number of signatures it will be placed on the fall of Commerce Vista Center for the Blind 2010 ballot. If passed by California voters, more than 611 Ocean St., Ste 1 & Visually Impaired Santa Cruz, CA 95060 400 delegates will attempt to draft a new constitution 831.457.3713 for the state; this draft would subsequently be placed www.SantaCruzChamber.org on a state-wide ballot for voter approval. Upcoming Chamber Networking Mixers

Date Sponsor Location Time December 16 Santa Cruz County Bank 720 Front Street 5:00 pm - 7:00 pm The Chamber is now accepting applications for the 2010 Mixer year. For more information on hosting a mixer at your place of business, contact Annette @831.457.3720

For the latest in Chamber news and updates, visit www.santacruzchamber.org