Broadcast journalism at convergence of week's major news The back -to- basics way of things in top -40 radio

Broadcasting Jan29 The newsweekly of broadcasting and allied arts Our 42nd Year 7973

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CLOSED CIRCUIT 5

FCC, OTP in fir more in 1974 budget; CPB takes another cut. AT DEADLINE 6

DATEBOOK 10

OPEN MIKE 13

How to sell a snowmobile. MONDAY MEMO 14 A war ends. A President dies. Another is inaugurated. The breaking of three. major news events in a week's time sends broadcast journalists scurrying in an unparalleled test of staying power. LEAD STORY 17 FTC to Congress: little off Get those cigars the air: BROADCAST ADVERTISING 21 Dancer- Fitzgerald- Sample: Making waves in the old tradition. 22 In referring to his wife's media holdings, the late 36th President used to call himself a `broadcaster -in -law.' But in his passing, the industry will remember Lyndon Baines Johnson as a favorite son. MEDIA 24 Another major station transfer in prospect L.WTIC -TV to Post -Newsweek. 26 Arthur McCoy leaves Pacific & Southern and takes four stations with him. 27

CHANGING HANDS 28

No union -membership prerequisite for broadcast news analysts, court rules. BROADCAST JOURNALISM 32 Accelerated push for newsmen's privilege: Stanton calls for guaranteed protection, House schedules hearings on proposed legislation, but Ervin expresses doubt that total relief will come from Hill. 37 From Allan Freed to , from Chuck Berry to Carly Simon, top -40 radio has weathered a peculiar metamorphosis. What used to be a bang became a whisper-and suffered. Now it's back to basics. A Broadcasting special report examines the state of the art. MUSIC 41

PLAYLIST 56

Who holds the reins on public broadcasting? FCC wants to know. PROGRAMING 60

CABLECASTING 66

FINANCE 67

FATES & FORTUNES 69

FOR THE RECORD 72

The FCC's Charlotte Reid : conservative, feminine and proud of it. PROFILE 83

EDITORIALS 84

Published 51 Mondays a year (combined Issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W., Washington 20036. Second -class postage paid at Washington and additional offices. Single issues $1. Subscriptions: one year $20, two years $37.50, three years $50. Add $52 yearly for special delivery, $65 to; air mail, $4 for , $6 for all other countries. Subscriber's occupation required. Annually: Broadcasting Yearbook $14.50, Cable Sourcebook $6.50. To be a winner in ADI Providence Buy WTEV

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It's a hit Inc. and set that for hearing on char- Saudek, who indeed is Robert Saudek's involving lawyer son. viewers acter qualifications Orange Grass -roots slant on importance principal, Robert A. Maheu, one -time put on TV news may be found in Ameri- public -relations consultant for Howard can Research Bureau's rankings of top -25 Late spring Hughes (BROADCASTING, May 31, 1971) . TV programs in each of top -50 U.S. There are some indications that ulti- That oft -reported thaw of FCC freeze markets. Examination reveals that regu- on new AM stations may at mate decision will be made between last occur larly local network news- in scheduled or Orange and Western Broadcasting Corp., next few weeks. Indications are new casts (Monday- Friday or weekend, policy on AM allocations won't as one of whose principals is Bob Hope. be usually rated separately) were among 25 Those are only two applicants seeking restrictive as originally proposed. Feeling highest -rated programs in nine of coun- within is is more full power that have satisfied all engi- staff that there room try's 25 largest markets and in almost in neering requirements, and Broadcast Bu- for AM than was believed back July half top 50. Biggest is 10th - when was (BROAD - -22-of reau has consistently urged that decision 1968 freeze imposed ranked Pittsburgh: There, three news- CASTING, be made between them. Frequency be- July 22, 1968). casts were ties for 10th, 14th and 18th came available in 1964, Eleven Ten Among questions to be resolved: among all programs. after Broadcasting Corp. lost license on charges Under what conditions should existing it was local newscast that Usually it broadcast fraudulent contests. stations be allowed to make major evening news Station scored, but CBS's early- has been operated on interim basis by changes in facilities (for instance, to markets in made it in eight and NBC's nonprofit Oak Knoll Broadcasting Corp. serve suburban area that has developed seven (by coincidence or not, in all but beyond reach of present facilities)? one of these cases local newscasts also Should FM as well as AM service be made it). Thirteen markets had two or Demurrer on cable considered in determining whether ap- more newscasts within magic circle. Question has arisen as to whether major plicant for new AM station would be Charlotte, N.C. 32d in size, had most - recommendations contained in report providing first service? five (three network, two local) -while issued last month by FCC -appointed ad- Tampa-St. Petersburg, Fla. (20th), and visory subcommittee on CATV regula- No race Providence, R.I. (28th), had four each. tory authority conformed with desires of Highest- ranked local news was WBTV- Speculation that Senator Barry Gold- subcommittee's full membership. Dis- water (R- Ariz.) will not run for re- (Tv) Charlotte's 6 p.m. Scene Tonight, in sent senting note has been raised letter election next year can be scrubbed. He whose 29 rating was seventh in market to subcommittee chairman, Thomas At- (ahead of CBS's Carol Burnett Show, has advised his staff to gear up for kins, by John Gwin, vice president of another campaign, and though this could among others). Highest -rated was WSAZ- Cox Cable Communications and former TV Huntington, W. Va.'s 6 p.m. News change it sets at rest report that he would chairman of National Cable Television give FCC Chairman Dean Burch his Picture, which had 30 rating but was claimed sec- Association. Mr. Gwin that blessing for 1974 race. Mr. Burch is tied (with NBC's Adam -12) for 11th tions of report -which was written by place in Charleston -Huntington. getting weary of queries about his plans, Mr. Atkins -recommending anticross- but he doesn't deny prospect of his de- ownership actions by FCC and manda- parture either to enter law practice or First interconnection capability for cable shot tory possibly take executive post, maybe in House Select Committee on Crime, head- systems (BROADCASTING, Jan. 1) had not communications. ed by Representative Claude Pepper (D- been approved by subcommittee. Fla.), is expected to vote this week on Commission's Cable Television Bureau, Not another staff report which, in part, calls for in response to Gwin letter, initiated in- placing ban on all broadcast advertising vestigation of charges but concluded re- Though Lyndon Johnson avoided contact for proprietary remedies between 8 a.m. port accurately depicted at least majority with broadcast business during Presidency and 9 p.m. (BROADCASTING, Nov. 20, of members' feelings. Final outcome of out of sensitivity to his wife's ownership 1972). Report is basis for legislation Mr. debate, however, will not be known until of stations, then in trust (see page 24), Pepper plans to introduce. Ad -ban por- parent Federal- State -Local Advisory he took hard look at his FCC appointees, tion of any such bill would go to Com- Committee issues umbrella report on especially after picking Nicholas Johnson munications Subcommittee, where Mr. findings of four participating subsidiary in 1966. When considering H. Rex Lee Pepper will seek hearing. Crime Com- bodies, of which Atkins group is one. to fill vacancy in 1968, President sought mittee's report deals principally with nar- counsel of confidante with observation: cotic problem. Daddy's boy "We don't want another Nicky Johnson, do we ?" Television stations carrying Black Omni- On and on bus, bartered series distributed by CPM Munition Nine -year -old contest for 1110 khz in programs as co- venture with Qualls Pro- supply -now occupied by KRLA- ductions (story page 61), report they've CBS -TV's big buy of theatrical features (AM) -is expected to reach another turn- received warning that copyright- infringe- from MGM and 20th Century -Fox for ing point this week. Commission is con- ment issue may be raised. Warning, they showing next season (see story, page 65) sidering staff proposal that it hold oral say, came from attorneys for Robert was considered imperative by network argument in case, though with two appli- Saudek Associates, New York, and claims in order to keep pace in torrid three - cants seeking less than 50 kw power ex- Saudek holds rights to name Omnibus, network movie competition that demands cluded. In all, nine applicants remain title of one of TV's most celebrated series and eats up top box -office attractions. from 20 that filed originally. Besides oral of 1950's, which Mr. Saudek produced. Key to CBS-TV buy is five "Planet of the argument, commission could either adopt Officials of CPM say Black Omnibus Apes" films, all not only solid at box administrative law judge's initial decision title clearance was handled by Qualls. office but with established ingredients - and grant application of Voice of Pasa- On Saudek side nobody was saying adventure, lives in jeopardy -to pull in dena (BROADCASTING, April 7, 1969) or much last week. Message to stations was large home audiences. Network this sea- affirm review -board decision handed from Gasperini, Koch & Savage, New son had suffered severe disappointments down two years later and dismiss all York law firm, and, according to re- with "Around the World in 80 Days" applications but one for Orange Radio cipients, was signed by one Richard H. and "The Yellow Submarine."

Broadcasting Jan 29 1973 5 At Deadline

FCC, OTP budgets up gan, all indicating they planned to try to Pacific & Southern and CCC held pre- get other stations in their communities to liminary discussions on prospect of merg- in 1974 fiscal year join in similar celebrations. ing earlier this month (BROADCASTING, Mr. Stevens put together tape of bells Jan. 15). Commission in for $37 million, ringing and had copies made for other Pacific & Southern now owns WQxI- up $3 million over last year: stations to use; so sounds would be con- AM-TV Atlanta and WQXI -FM Smyrna, Bureau to add 50 people; Cable sistent. stations reported to both Georgia; WSAI -AM -FM Cincinnati; CPB due for $10 million cut be participating, in addition to WMMR- WWDJ(AM) Hackensack, N.J.; KKDJ- (FM) and WIP(AM), were: WCAU-FM, (FM) Los Angeles and KIMN(AM) Den- President Nixon's budget for fiscal 1974, WIBG(AM), WDAS -FM, WHAT(AM), WWDB- ver. According to merger agreement, due for release today (Monday), is be- (PM), WYSP(FM), WUHY -FM, WPEN- Denver and Atlanta radio properties lieved to include some $37 million for (AM), WIOQ(FM), WFLN- AM -FM, WFIL- would not be included in deal. There was FCC, about $3 million more than funds (AM) and WWSH(FM). no word last week on future plans for on which commission is operating in NAB had asked all U.S. radio and tele- those stations. current year. vision stations to observe moment of CCC currently operates KTAR -AM -FM Proposed authorization, still some $5 silence -with appropriate explanatory an- Phoenix and KBLU -AM -TV Yuma, both million less than commission had sought nouncement-in "tribute of thanksgiv- Arizona; Koco-Tv Oklahoma City; KBTV- in appearances before Office of Manage- ing" for end of warfare in Vietnam. (Tv) Denver, and KARK -TV Little Rock, ment and Budget, is expected to provide Ark. It is selling, subject to FCC ap- for major increase in size of Cable Tele- CCC, Pacific & Southern proval, KBLU-AM -TV to firm headed by vision Bureau -some 50 new staffers Robert Crites, stations' manager. It is also would be added. to marry through merger; awaiting FCC approval of its purchases Budget is known to contain cuts in deal valued at $38.6 million of WPTA(TV) Fort Wayne, Ind., from funds for executive office of President, Group station owners Combined Com- Sarkes -Tarzian Inc., and WLKY-TV Louis- and elimination of some offices. Office munications Corp., Phoenix, and Pacific ville, Ky., from Sonderling Broadcasting. of Telecommunications Policy is under- & Southern Broadcasting Co., New York, stood to be due for 20% cut in person- have reached what they called "prelimi- Kellogg's kids -TV spots nel, though funds available to it would nary understanding" regarding proposed will stress nutrition, be increased $3,270,000. OTP now -to merger of Pacific & Southern into CCC. not mention products operates on $3- million budget. Most of Tentative agreement was worked out last new money would be earmarked for con- week by CCC President Carl Eller and Kellogg Co., Battle Creek, Mich., will tract services. DeSales Harrison, board chairman of divert major portion of 1973 Saturday President's budget is believed to carry P &S. Agreement is subject to approval morning television advertising budget to bad news for Corporation for Public of boards of directors of both firms spots promoting nutrition itself, with no Broadcasting- amendment to cut its (which reportedly will meet tomorrow product mention. Joe E. Lonning, Kellogg funds for fiscal 1973 by $10 million, to [Jan. 30] to consider proposal) and both president, will announce new campaign $35 million. CPB's funds for current companies' stockholders, as well as FCC. today (Monday) at luncheon meeting year are yet to be voted by Congress, Although terms of merger were not during American Advertising Federa- and corporation has been operating on disclosed last week pending approval of tion's public affairs conference in Wash- continuing resolution, which expires boards, deal is said to involve issuance ington. Feb. 28, providing funds at 1972 rate of CCC shares to P &S stockholders, Kellogg spokesman said 60- second of $35 million. probably on one -for -one basis. Under nutrition spots will appear at least once this formula, transaction would be worth each weekend on every Saturday morning Broadcasters picking up $38.6 million since CCC stock would be children's program on three major tele- vision networks. Additional on Philadelphia's bells valued at $20 per share and P &S cur- messages, ad- rently has about 1,930,000 shares out- dressed to pre -schoolers and adult audi- will to celebrate war's end standing. Both firms' stock is traded on ences, be placed on daytime and late - Radio stations in many parts of U.S. American Stock Exchange. night programs during week. Campaign were reported Friday (Jan. 26) to have Disclosure of merger plan last week does not represent new money, but will indicated they would follow lead of group follows FCC approval of corporate re- be major diversion of present product ad- of Philadelphia stations and celebrate end alignment of P &S necessitated by depart- vertising to generalized messages. Cereal of Vietnam war by broadcasting sound ure from that firm of Arthur H. McCoy, will be among nutritional elements men- of bells ringing for 12 minutes-one min- its former president. Mr. McCoy acquired tioned, but will not dominate emphasis. ute for each year of war- beginning through new firm, McCoy Broadcasting, Tag line, "Presented in the interest of Saturday (Jan. 27) at 7 p.m. EST, when P &S's KHON -TV Honolulu and satellites good nutrition by Kellogg," will ac- cease -fire was to go into effect. KHAI-Tv Hilo and KAn -Tv Wailuku, all company each spot. Fifteen Philadelphia stations were said Hawaii, as well as KYXI(AM) Oregon to have agreed to join in combined ven- City, Ore. (see page 27). NARB rules against Kal Kan ture. Idea was generally credited to Jerry National Advertising Review Board has Stevens, program director of Metro- The ides. Earliest that Torbert H. upheld complaint against advertising of media's WMMR(FM) Philadelphia, but Macdonald's (D- Mass.) House Com- Kal Kan dog food, Vernon, Calif., divi- Mr. Stevens said it was joint effort in- munications Subcommittee will be sion of Mars Inc. Agency is Honig - volving number of officials both at WMMR- able to hold hearing on license - Cooper & Harrington, Los Angeles. Spe- (FM) and at Metromedia's WIP(AM) renewal bills Is probably mid -March. cific ads and TV commercials cited in Philadelphia. He said that after wire serv- Although House committees have complaint have been replaced. ices and some radio network news organi- formed, membership of subcommit- Original complaint was made by Allen zations carried story on Philadelphia plan tees has not yet been firmed up. Products Co., Allentown, Pa., maker of he had received requests for information Then, too, House will be In recess Alpo dog food. Allen alleged Kal Kan from radio stations in states including Feb. 9 -19 for Lincoln, Washington falsely disparaged its product by refer- New York, New Jersey, Louisiana, birthdays, and any hearing requires ring to "the brand without a speck of Florida, South Dakota, Illinois and Michi- lead time to put together witness list. cereal -uses synthetic chemicals for bal-

Broadcasting Jan 29 1973 e for over twenty -five years

we've been repeating our slogan .. . "In Maryland Most People Watch WMAR- T V, Channel Two"

... sometimes it is also true in Washington.

Telephone Coincidental Audience Surveys per- formed by the American Research Bureau dur- ing the Redskins/Green Bay game on Sunday, December 24 and the Redskins/ game Sunday, December 31 estimated that 77% of all District of Columbia viewers watched the Green Bay contest and 78% of all viewers watched the Dallas contest. On Channel Two, of course.

These audience estimates are subject to the sta- tistical variations and limitations inherent in such research.

We'd like to invite the many thousands of D.C. viewers who sampled Channel Two during these Very Special Sundays to try us at other times.

FOR INSTANCE:

MONDAY through FRIDAY NEWSWATCH, 6 -7 -11 P.M. BONANZA, 4:30 P.M. TO TELL THE TRUTH, 7 :30 P.M.

Congratulations and Good Luck to the REDSKINS! Thanks to the Redskins organization and to the National Football League and the CBS Television Network.

The above advertisement appeared in the Baltimore Sun, Washington Post and Washington Star on Sunday, January 14, 1973. ance." NARB agreed reference was clear- Fla., when that station was controlled ly to Alpo. Case marks first time National by Joe Speidel III, present owner and In Brief Advertising Division (NAD) of Council 83% stockholder of Wow Inc. Citizen of Better Business Bureaus had referred group submitted affidavits stating that case to NARB. WTMP used money raised by "Soul We protest. J. B. Williams Co. and adver- Night" promotion to repair fire damage tising subsidiary, Parkson Agency, New MacNeil sees PTV in danger at station's offices instead of turning York, will appeal $812,000 fine levied of being Nixon mouthpiece funds over to Disadvantaged Student against them in connection with advertising Loan Fund at University of South Flori- for Geritol. Court order, by U.S. federal Newsman Robert MacNeil wants board judge Constance Baker Motley, was cul- of Corporation for Public Broadcasting da, as promised. Group also alleged that WTMP defrauded James Brown Produc- mination of Federal Trade Commission to demonstrate it's not subservient to actions that began in 1959. Trying again. White House; would advise Board Chair- tions of $300 after company had paid station $900 for advertising. FCC has been challenged in court on man Thomas B. Curtis to actually view renewal of Columbus, Ohio, broadcast some of public affairs series CPB says it licenses that citizen group, Columbus will cancel; hopes President Nixon will Sports only business better Broadcasting Coalition, had opposed. "take half an hour to see what his people for minorities: Wasilewski Coalition filed appeal in U.S. Court of have been doing" by way of strangling Appeals, Washington, against renewals of public broadcasting; asks TV consumers Broadcasting is becoming beautiful for Taft's WTVN(AM), WBUK -FM and WTVN -TV to support beleaguered local public sta- blacks and black print media should and Wolfe family's WBNS- AM- FM -TV. Also tion managers. At issue, Mr. MacNeil support renewed life for broadcasters. in appellate mood is Citizens Committee told Consumer Federation of America's That in essence is what Vincent T. Wasi- to Save WEFM which has filed in same consumer assembly in Washington (Jan. lewski, president of National Association court against FCC approval of sale of 26), is whether or not there should be of Broadcasters, was to say to black WEFM -FM by Zenith Radio Corp. free discussion of public issues on public newspaper and magazine publishers in to GCC Communications for $1 million broadcasting. dinner speech Friday (Jan. 26). (Broadcasting, Dec. 18, 1972). Voice for In long talk detailing what he termed Scheduled to address National News- veep. J. Marsh Thomson has been named "threat to public broadcasting," Mr. Mac- paper Publishers Association in Washing- press secretary to Vice President Agnew. Neil contended many of his colleagues ton, Mr. Wasilewski contends that only He succeeds Vic Gold, who returns to are "sadly disillusioned people as they professional baseball, football and basket- private life as political media consultant. watch their dream being perverted before ball soon will be more integrated than Mr. Thomson had been on Agnew staff as their eyes and their ideal of independence broadcasting. He cites statistics to prove assistant director of office of inter- made a travesty by Mr. Nixon's appoin- this point: black ownership of stations governmental relations. Less for tees." He cautioned that public broadcast- doubled in last two years; minority em- littles. New dues structure for members ing is being restructured into "system ployment in TV up 17% last year; nearly figures to be primary issue at two -day uttering nothing but the administration two out of every three TV stations with board meeting of National Cable Television line." If that happens, noted Mr. Mac- minority people in top echelon manage- Association, scheduled for Neil, senior correspondent for National ment and professional jobs. Besides, he next month (Feb. 7 -8). Association currently Public Affairs Center For Television, he says, broadcasting brought black condi- is exploring several alternatives to present would return to British Broadcasting tions and problems "out of the ghetto and to board. Constant in all is that dues Corp. "where they have learned what into the living room." schedule for little cable operators will freedom and independence are all about." Crux of Mr. Wasilewski's argument: drop considerably. Also expected to be Newsman previously spent stint with "No other group has advanced the cause offered to board is plan to instruct cable BBC in England. of civil rights more than broadcasting," operators how to deal with labor problems thus black publishers should support li- in both pre -union and post -union situations. WOIC called to hearing cense- renewal legislation for broadcasters. Keeping it close. Public Broadcasting on citizen -group challenge Service is expected to hold closed- circuit TV session with station managers around FCC has designated renewal application Headliner country today (Jan. 29) at which disclosure of wolc(AM) Columbia, S.C., for hear- will be made of actions taken at San ing as result of petition to deny filed by Diego meetings last week. Three days of local citizen group. meetings (Jan. 24 -26) were held at Commission ordered hearing to ex- Sheraton Harbor Isle Hotel, with highlight plore questions petition raised about ef- being opening -day, six -hour, self - forts of licensee, Wow Inc., to ascertain acknowledged "emergency" meeting at community needs as well as about licen- which Corporation for Public Broadcasting see's character qualifications. chairman Thomas B. Curtis appeared. Columbia Citizens Concerned with Im- Subsequent sessions included formal PBS proved Broadcasting also alleged that sta- board meeting (with CPB president Henry tion discriminated against blacks in its Loomis in attendance) and meeting of employment practices, has not presented joint PBS board and board of Educational programs to meet black needs and in- Television Stations division of National terests and has not lived up to program Mr. Engman Association of Educational Broadcasters. proposals submitted in its 1966 renewal "Emergency" meeting stemmed from CPB's application. However, commission said Lewis A. Engman, assistant director of announced intention to take over control those allegations were not sufficiently domestic council staff in White House, of public broadcasting programing specific to warrant exploration in hearing. appointed to Federal Trade Commission. (Broadcasting, Jan. 15). Dies. Earl Ebi, Commission said wow's ascertainment Mr. Engman, whose appointment was 69, TV-radio producer and second -term efforts were not sufficiently detailed to expected (BROADCASTING, Jan. 15), will president of Pacific Pioneer Broadcasters, show that meaningful investigation of be named FTC chairman when his nom- died Jan. 25 in Encino, Calif., after brief community's needs was conducted and ination is confirmed by Senate, according illness. Mr. Ebi worked for NBC in to support required conclusion that wort to White House announcement. Formerly and Chicago, was J. Walter Thompson had acquired reasonable knowledge of lawyer in Grand Rapids, Mich., Mr. Eng- producer for Edgar Bergen -Charlie those needs and had designed its program man specialized in antitrust actions for McCarthy Show, Lux Radio Theater, Lux proposals accordingly. domestic council. He succeeds Miles K. Video Theater and Kraft TV Theater shows. Character qualification issues involve Kirkpatrick, who resigned to return to He Joined Leo Burnett TV production staff allegations concerning WTMP Tampa, private law practice in Philadelphia. in 1965, retired in 1969.

Broadcasting Jan 29 1973 8 We told McCormick we could outsell any other rep.

WLKW AM /FM and WBNY (FM) just asked us to prove it.

Effective January 15, 1973, Avco Radio Sales assumed representation of these McCormick Commu- nications, Inc.* stations: WLKW AM (50,000 Watts at 990 KC) and WLKW FM (50,000 Watts H&V at 101.5 MC Stereo), Providence, Rhode Island... and WBNY FM (50,000 Watts H &V at 96.1 MC), Buffalo, New York. *A subsidiary of Technical Operations, Inc.

Also represented by Avco Radio Sales:

EASTERN GROUP: WWDC AM /FM, Washington, D.C.; WITH AM /FM, Baltimore; WDAS AM /FM, Philadelphia; WRFM, New York; WHIL/WWEL, ; WJAS AM /FM, Pittsburgh. CENTRAL GROUP: WCLR, Chicago; WDRQ, Detroit; WLW, Cincinnati; WRTH, St. Louis; KMBZ /KMBR, Kansas City; KSTP AM /FM, -St. Paul. SOUTHERN GROUP: WFUN, ; WDAEAM /FM, Tampa; WMBR, Jacksonville; WBJW, Orlando; WJBO AM /FM, Baton Rouge. SOUTH -CENTRAL GROUP: WSIX AM /FM, Nashville; WINN, Louisville; WKEE AM /FM, Huntington. SOUTHWESTERN GROUP: KYOK, ; WRR, Dallas; WOAI, San Antonio. ROCKY MOUNTAIN GROUP: KOA AM /FM, Denver; KSL AM /FM, Salt Lake City; KTUF /KNIX, Phoenix. WESTERN GROUP: KYA AM /FM, ; XTRA /KOST, Los Angeles; KIRO AM /FM, Seattle; KPOK AM /FM, Portland; KARM AM /FM, Fresno; KUZZ /KZIN, Bakersfield; KGU, Honolulu. //DAVCO RADIO TELEVISION SALES, INC. Datebook®

WHEN YOU SLIP,

IT HURTS . Indicates new or revised listing. Mined from Kenneth K. Goldstein, room 510, Mudd .. building, Columbia University, New York. Feb. 7- Annual mid -winter meeting, Michigan This week Association of Broadcasters. Featured speaker will be Richard W. Chapin, Stuart Enterprises, Lincoln, Jan. 28-29-Meeting, Oklahoma Broadcasters Asso- Neb., chairman of the National Association of Broad- ciation. Lincoln Plaza, Oklahoma City. casters. Olds Plaza hotel, Lansing. And when you fall, it's a disaster. Jan. 28- 30- Annual Golden Globe Awards of Holly- Feb. 7- Seminar on laws relating to community - wood Foreign Press Association. Presentations In antenna television, sponsored by New England Broad- That's why so many of our clients motion picture and TV categories. Century Plaza casting Association. Featured speaker: Alan C. Camp- who are Number One in their mar- hotel, Los Angeles. bell, partner in Dow Lohnes 8 Albertson, Washington law University kets retain us year after year Jan. 28- 31- Annual convention, National Religious firm. Suffolk Law School, Boston. - Broadcasters. Featured speakers include: FCC Chair- Feb. 8 -Fourth national Abe Lincoln Awards, pre- they want to keep from slipping. man Dean Burch and Commissioner Benjamin Hooks; sented by Southern Baptist Radio and Television Vincent Wasilewski, NAB president; David Foster, Commission to honor broadcasters for outstanding It's so easy to get a little bored or NCTA; W. Clement Stone, philanthropist and insur- community service. Featured speaker: Julien Good- ance executive, and the Rev. Billy Graham. Wash- man, president, NBC. Tarrant county convention cen- a little careless when the ratings ington Hilton, Washington. ter. Fort Worth. look good. Even when the ratings Jan. 25-31-Annual public affairs conference. Amer- Feb. 5-9 -1973 Radio Advertising Bureau conference. drop a few points, it can ican Advertising Federation. Major speakers: Richard Burlingame Hyatt house, San Francisco. somehow E. Wiley, FCC commissioner; Michael Pertschuk, Feb. 8.9- Semiannual convention, Arkansas Broad- be rationalized; then suddenly, chief counsel, Senate Commerce Committee; Gerald casters Association. Ramada Inn, North Little Rock. Thain, Federal Trade Commission; Robert Tallman mid- winter Jr., Young 8 Rubicam Feb. B-10- National Educational Radio your station is in trouble. When International: Lee Loevinger, meeting. Kona Kai Island. San Diego. Washington lawyer; Barton A. Cummings, Compton club, Shelter you finally know it, the reaction Advertising (AAF chairman); Charles W. Yost, Na- Feb. 9- 11-Annual convention of New Broad- is often panicky, and the changes tional Advertising Review Board; Stockton Helifrich, casters Association. La Fonda, Santa Fe. National Association of Broadcasters Code Authority. Feb. 10- Associated Press Broadcast- that are made accelerate the de- Statier Hilton hotel, Washington. ing Association annual meeting. La Fonda, Santa Fe. cline. Jan. 29- Meeting between National Cable Televi- Feb. 10.23- National Academy of Television Arts sion Association staff and small operators. Tennessee eno Sciences overseas tour to four African coun- area. Master Hosts inn, Nashville. tries visiting television Installations and cultural sites. If you study your audience in- Jan. 29-30-1973 Radio Advertising Bureau manage- Contact: Orbitair International Ltd., 20 East 46th depth every year, you know just ment conference. Riviera Hyatt House, Atlanta. Street, New York 10017. what's going on, and we harass Jan. 31- Seminar on contracts by radio and tele- Feb. 11-14-Third annual seminar, International Tape vision stations, sponsored by New England Broad- Association. Tucson, Ariz. you to make sure you don't get casting Association. Featured speaker: Thorton Feb. 11.22- Legislative meeting, Association Wierum, director of media services, J. Walter Thomp- of Broadcasters. Sheraton -Crest hotel, Austin. careless, that the corrective action son Co. Suffolk University Law School, Boston. Feb. 12- Institute of Electrical and Electronics En- you take will be productive. Jan. 31 -Feb. 2-Convention, Rocky Mountain CATV gineers February section meeting on cable television. Association. Stouffers Denver inn. Denver. Speaker: Cort Wilson, assistant director of engineer- For other clients who are second, Feb. 1- Meeting, Minnesota Associated Press Broad- ing, NCTA. Bish Thompson's restaurant, Bethesda, casters. Minnesota Press Club, Minneapolis. Md. third, or even fourth in their mar- 12 filing reply Feb. 1- Deadline for entries in fifth annual Robert Feb. -Final date for comments on FCC notice inquiry notice rule - kets and heading for Number One, F. Kennedy Memorial Journalism Awards for of and of proposed coverage making operation of, and proposed of problems of poverty and discrimination in America. considering their ability to always move con- changes in, prime -time access rule. Categories include radio and television. Robert F. structively, with a sound knowl- Kennedy Journalism Awards Program, 1054 31st Feb. 12 -13 -1973 Radio Advertising Bureau man- edge of the strengths and weak- Street, N.W., Washington 20007. agement conference. Marriott Inn, Dallas. Feb. 1- Deadline for entries in 41st annual Sigma Feb. 13 -Final date for filing comments on pro- nesses of their station and every Delta Chi Distinguished Service Awards contest. posed FCC fee schedule increases. Awards are offered for notable performance in print Feb. Broadcasters Association leg- other station in town, makes the and broadcast journalism. Entry blanks may be ob- 13- Connecticut tained front islative reception and cocktail party. Hotel Hilton, difference. Our use of sci- Sigma Delta Chi, 35 East Wacker Drive. Hartford. social Chicago 60601. Conn. entists for basic information helps Feb. 13- Meeting, board of directors, independent Feb. 2.3 -25th annual radio -TV news seminar, Television Stations Inc. Royal Sonesta hotel, New immeasurably to keep decisions Northwest Broadcast News Association. University of Orleans. Minnesota School of Journalism and Mass Communi- out of the personal opinion area. cation and Hotel Dyckman, Minneapolis. Feb. 13- Hollywood Radio end Television Society Feb. 2.4- Oregon Associated Press Broadcasting It also helps that the big leader in Association meeting. Inn of the Seventh Mountain. Major meeting dates In 1973 town usually sleeps while he slips. Bend. Ore. Feb. 2-4 -"The People's Right to Know," symposium Feb. 13- 16- Convention, National Association It's unfortunately not just a game, on freedom of speech and press, sponsored by stu- of Television Program Executives. Royal So- but a deadly serious business, and dent chapter, Women in Communcations. Featured nesta hotel, New Orleans. speakers include: Bill Farr. jailed Los Angeles Times March 22-25-Annual convention, National mistakes can be worth millions. If reporter; Anthony Russo, co- delendsnt in Pentagon Association of FM Broadcasters, Washington Papers trial, and George Reedy, former press secre- Hilton hotel, Washington. you want to find out more about tary to President Johnson. University of Iowa, Iowa City. March 25-28- Annual convention, National getting to be Number One or about Association of Broadcasters. Sheraton-Park staying there, please call us for a and Shoreham hotels, Washington. Also in February May 13 -16- Annual convention, American Ad- no- obligation presentation. vertising Federation. Fairmont -Roosevelt hotel, Feb. 5.6- National League of Cities and U.S. Con - New Orleans. lerence of Mayors program featuring discussion of municipal franchising of cable television and tours May 16-19- Annual meeting, American Asso- of local cable facilities. Plaza hotel, New York. ciation of Advertising Agencies. The Green- brier, White Sulphur Springs, W.Va. Feb. 5, 7.9- Hearing on newsmen's -privilege leg- islation by Subcommittee No. 3 of House Judiciary May 16-20-Annual convention, American Committee. 10 a.m., Room 2226, Rayburn House Women in Radio and Television. Americana Office building, Washington. Bal Harbour, Miami Beach. Feb. 5-9- Annual engineering- management seminar June 17- 20-Annual convention, National sponsored by National Association of Broadcasters. Cable Television Association, Convention Cen- Limited to 20. Contact: George W. Bartlett, VP for ter, Anaheim, Calif. MCHUGH AND HOFFMAN, INC. engineering, NAB, Washington. Purdue University, West Lafayette. Ind. Nov. 11.14- Annual convention, National As- Television & sociation of Educational Broadcasters. Mar- Advertising Consultants Feb. 6- Annual managers meeting, New Jersey riott hotel, New Orleans. Broadcasters Association. Featured speakers: Louis Nov. 14.16 seminar, Broadcasters Pro- Schwartz. communications attorney and Peler Bridge, -1973 7900 Westpark Drive newsman. motion Association. Sheraton Cleveland hotel, Rider College, Trenton. Cleveland. McLean, Virginia 22101 Feb. 7- Extended deadline for entries in annual Nov. 26- 29-- Annual meeting, Television Bu- Edwin H. Armstrong Awards for best FM programs reau Area broadcast in 1972. Awards of Advertising. Hyatt Regency hotel. Code 703 will be presented at Na- Houston. tional Association of FM Broadcasters convention, 790 -5050 March 22 -25 in Washington. Entry forms may be ob-

Broadcasting Jan 29 1973 10 So you want to get a job?

Several hundred jobs were available through the Knoxville Employment office, but there were few takers. Many unemployed were reluctant to apply. WBIR -TV ran a 30- minute documentary showing how simple it was to seek a job and demonstrated free training available. Next morning long lines of job seekers were waiting at the employment office. For example: The Knoxville Opportunities Industrializa- tion Center (KOIC) doubled its normal enrollment and is training hundreds of sewing machine operators for a large garment firm operating in Knoxville. Hun- dreds of these people are moving from the welfare rolls to gainful employment. Just one example of pub- lic enlightenment through better communications by WBIR -TV.

rrz__i =II 1=1 Represented by KATZ KNOXVILLE WFBC- AM- FM -TV, Greenville, S.C. WBIR- AM- FM -TV, Knoxville Tenn. vu ir. TENNESSEE WMAZ- AM- FM -TV, Macon, Ga. CBS WXII -TV, Winston -Salem, N.C. luncheon meeting with Ms. magazine editor Gloria Feb. 24- RegIon 5 meeting, Women In Communi- March 14- Seminar on National Association of Steinern as guest speaker. Ballroom, Beverly Wilshire cations. Hotel Westward Ho. Phoenix. Broadcasters Code, sponsored by New England hotel, Beverly Hills, Calif. Feb, Thirteenth annual Broadcast Pioneers Broadcasting Association. Featured speaker: Stock- 27- NAB. Suf- faculty Industry spon- Mike Award dinner, honoring KCBS(AM) San Fran- ton Helifrich, director of Code Authority, Feb. 13.14- Annual symposium, tplk University Law School. Boston. sored by International Television and Radio So- cisco. Hotel Pierre, New York. ciety. Tarrytown conference center, Tarrytown, N.Y. Feb. 21-28-Senate Constitutional Rights Subcom- March 15- Deadline for entries in 29th annual Relations America Anvil Fab. 13- 15-Winter meeting, South Carolina Broad- mittee hearing on newsmen's -privilege legislation. 10 Public Society of Silver casters Association. Wade Hampton hotel, Columbia. a.m., Room 1202 New Senate Office building, Wash- awards. Awards presented in eight categories for ington. outstanding public relations programs. Contact: Feb. 13- 18-- Convention, National Association of Tele- Public Relations Society of America, 845 Third vision Program Executives. Royal Sonaste hotel, New Feb. 2e-Final date for filing reply comments on pro- Avenue, New York 10022. Orleans. posed FCC fee schedule increases. March 15 -Thirty -third anniversary banquet, Inter- Fab. 14- Seminar on laws of defamation and rights Feb. 28- Seminar on legal requirements of political national Television and Radio Society. Waldorf -As- of privacy as they relate to broadcasting, sponsored advertising on radio and television, sponsored by New toria hotel, New York. by New England Broadcasting Association. Suffolk England Broadcasting Association. Featured speaker: University Law School, Boston. John Summers, general counsel, NAB. Suffolk Uni- March 15- Deadline for entries in Gavel Awards versity Law School, Boston. competition of American Bar Association. Awards Feb. 14- Seminar for public relations profession- presented for articles, books, films, radio and TV als, sponsored by Wagner International Photos. Time programs that contre lite to public understanding of and Life auditorium, New York. American system of law and justice. Contact: Com- mittee on Gavel Awards, American Ber Association, Feb. 1972 Voice March 14-Judging, -73 of Democracy Schol- 1155 East 60th Street, Chicago 60637. arship. Kansas City, Mo. Rights March 1- Senate Constitutional Subcom- March 17- Oklahoma Associated Press Broadcast- Feb. 14.16- Winter meeting, Broadcasters mittee hearing on newsmen's -privilege legislation. 10 ing Association meeting. Hilton Inn Northwest, Okla- Association. Stouffer's Denver Inn, Denver. a.m., Room 318, Old Senate Office building. Wash- ington. homa City. Feb. 16- Colorado Associated Press Broadcasting Hollywood Radio So- Meeting, March 20- and Television Association meeting. Stouffer's Denver inn, Denver. March 5- board of directors, New York ciety's IBA awards. Los Angeles room, Century Plaza State Broadcasters Association. Albany Hyatt house. Feb. 117 -RegIon 7 meeting, "The Total Woman." hotel, Los Angeles. Women in Communications. Albany. Downtown Ramada Inn, March 21- Annual stockholders' meeting, Cox Topeka, Kan. March 6-Annual meeting, New York State Broad- Broadcasting Corp. headquarters, Atlanta. Association featuring reception Company Fab. 15 -16-1973 Radio Advertising Bureau man- casters for Governor and Mrs. Nelson A. Rockefeller and members of March 22- 24- American Forces radio and television agement conference. Cherry Hill inn, Cherry Hill, workshop. The Pentagon, Washington. N.J. New York State Legislature. Featured speaker at luncheon will L. be FCC Commissioner Benjamin March 22- 25-Annual convention, National Associa- Feb. 20- Senate Constitutional Rights Subcommit- Hooks. Albany Hyatt house, Albany. tion of FM Broadcasters. Washington Hilton hotel, tee hearing on newsmen's -privilege legislation. 10 March Seminar on legal boundaries of free Washington. a.m., room 1202, New Senate Office Wash- 7- building, speech press, New England ington. and sponsored by Broad- March 25 -28- Annual convention, National Association casting Association. Featured speaker: Ralph Gold- of Broadcasters. Sheraton Park and hotels, Feb. 20-21--Meeting of engineering committee berg. CBS law department. Shoreham of Suffolk University Law Washington. (1974 convention will be March 17-20, Association of Maximum Service Telecasters. Avco School, Boston. Civic Houston; Broadcasting headquarters, Cincinnati. Center, '1975, April 6 -9, Convention March B--- Arkansas Associated Press Broadcasting Center, Las Vegas. and 1976, March 28 -31, Super - Feb. 20-21-1973 Radio Advertising Bureau man- Association meeting. Holiday inn, North Little Rock. dome, New Orleans.) agement conference. Hyatt Regency O'Hare, Chicago. March 9- Hollywood chapter of National Academy March 24- Special meeting, board of directors, Fab. 21- Seminar on rules and regulations of Fed- of Television Arts and Sciences silver anniversary Association of Maximum Service Telecasters. Shore- eral Trade Commission as they relate to radio and academy ball with Bob Hope as honoree. Century ham hotel, Washington. television, sponsored by New England Broadcasting Plaza hotel, Los Angeles. Association. March 25-Annual membership meeting, Associa- Featured speakers: Gerald Thein, FTC, Maximum and Roger Purden, Council of Better Business Bu- March 9- 10- Conference, Sigma Delta Chi Region tion of Service Telecasters, to be followed reaus. 10. Shelton, Wash. by board of directors meeting. Shoreham hotel, Wash- Suffolk University Law School, Boston. ington. a Feb. 21 -22- Senate Constitutional Rights Subcom- March 9.11- Meeting, board of directors, American mittee hearing on newsmen's -privilege legislation, 10 Women in Radio and Television. Hilton Palacio del March 27- Academy of Motion Picture Arts & a.m., Room 318, Old Senate Office building, Washing- Rio. San Antonio, Tex. Sciences Oscar awards. Music Center, Los Angeles. ton. March 1314- Second annual national sales train- March 26-30- Spring meeting, Florida Cable Tele- Feb. 23-24- Annual meeting, Georgia Cable TV ing conference, sponsored by New York University. vision Association. Daytona Beach. Association. Marriott Motor hotel, Atlanta. New Barbizon -Plaza hotel, York. March 31- Region 1 meeting, Women in Communi- cations Inc. Seattle- Tacoma airport, Washington. March 91 -Cable TV conference, under auspices of Hollywood chapter, National Academy of Television Arts & Sciences, Beverly Hilton hotel, Beverly Hills, The Colonel's quote... Calif. March 31 -April 3- Convention, Southern Cable Tel- evision Association. Featured speakers: Dean Burch. chairman, FCC and David Foster, president, NCTA. Convention center, Mobile, Ala.

April "When regulatory bodies start judging tasiéfulness, when AprIl 1.3- Annual meeting, Southern Cable Television Association. Mobile municipal auditorium, Mobile, the courts mandate the Use of adverting to check air Ala. when telling the advertiser April 6 -7- Conference, Sigma Delta Chl Region 5. pollution, govemment starts Champaign, III. how to use his money or how many brands he can: April 6 -8- Conference, Sigma Delta Chi Region 8. promote -then we as a society have a basic choice to Houston. April 7- Region 6 meeting, omen in Communica- make. The choice is not between more or less ad'ettising tions Inc. Kodak Marketing Education center, Roches- ter. N.Y. is vitality than we have now The choice between the of a April 7 -6- Region 2 meeting, Women in Communi- free market -.and the stagnation of ¿ regulated one-" cations Inc. Carrousel inn, Cincinnati. April 8- 11-Annual Broadcast Industry conference. Paul C. Harper. Jr. State University, San Francisco. Chairman & Chief Executive Officer April 8- 13- Semiannual technical conference, So- Needham Harper & Steers. Inc. ciety of Motion Picture & Television Engineers. before the Hollywood Radio & Television Society 1972. Hyatt Regency O'Hare hotel, Chicago. April 13- Spring conference, Minnesota Broadcast- ers Association. Minneapolis. April 1314- Conference, Sigma Delta Chi Region 3. Columbia, S.C. April 13- 14- Conference, Sigma Delta Chi Region 4. Pittsburgh. April 13 -15- Conference, Sigma Delta Chi Region 11. Flagstaff, Ariz. April 14- Region 4 meeting, Women in Communi- cations Inc. Downtown Marriott hotel, Dallas. April 16-17--Meeting, North Central CATV Asso- ciation. Holiday inn, Sioux Falls, S.D. PGA April 23- Overseas Press Club of America 1972 \' awards and dinner. Waldorf Astoria hotel, New annual SELLING MORE IN OUR 41st YEAR York. PETERS GRIFFIN WOODWARD. INC. Atlanta Benton Charlotte Chicago Dallas April 27.26- Conference, Sigma Delta Chi Region Detroit Lus Angeles Minneapolis New York Philadelphia St. Louis Sain Francisco 1. Downtowner Motor inn, Albany, N.Y. April 27- 28-Conference, Sigma Delta Chi Region 2. Baltimore, Md.

Broadcasting Jan 29 1973 12 BROADCASTING PUBLICATIONS INC. Sol Taishoff, chairman. Open Mike® Lawrence B. Taishoff, president. Maury Long, vice president. Edwin H. James, vice president. Joanne T. Cowan, secretary. Irving C. Miller, treasurer. Broadcastingo Tne newsweekly of broadcasting and allied ans `Playlist' with a bullet FM Washington does not offer systema- educational TELEVISION, EDITOR: The BROADCASTING 'Playlist" is tized instructional or general the most innovative and useful feature to courses for school systems or for the gen- Executive and publication headquarters eral public. But we cannot understand BROADCASTING- TELECASTING building, appear in the trade press serving the 1735 DeSales Street, N.W., Washington, why you imply from this that WETA -FM's D.C. 20036. Phone: 202- 638 -1022. radio and music industries in years. Fan- noncommercial, educational license should Sol Taishoff, editor. tastic. -John N. Catlett, station manager, be challenged on these grounds... . Lawrence B. Taishoff, publisher. WCBS -FM New York. The FCC renewal application for non- EDITOR: [ "Playlist"] looks great. I par- commercial stations lists "types of edu- EDITORIAL cational programs" as including both Edwin H. James, esecutive editor. ticularly enjoyed the feature of breaking Donald West, managing editor. out the times of the day. I'm positive the "performing arts" and "public affairs." Rufus Crater (New York), chief correspondent. industry will consider "Playlist" a valu- WETA -FM . .. devotes 56% of its typical Morris Gelman, Leonard Zeidenberg, weekly to the arts, senior correspondents. able tool in creating even better program- schedule performing J. Daniel Rudy, assistant to the managing editor. ing in the future. Eldon W. Wyant, including concerts and operas, and 29.5% Frederick Michael Fitzgerald, senior editor. to public affairs, including congressional Alan Steele Jarvis, Don Richard, assistant editors. public information specialist, advertising Ann Cottrell, Carol Dana, Eleanor Senf, Jan hearings, National Press Club speeches, Walker, editorial assistants. and information, U.S. Army Recruiting Pamela Dutton, secretary to the editor. Command, Hampton, Va. scientific conventions, lectures, documen- taries, interviews and news background and analysis. -Fred Flaxman, director of SPECIAL PUBLICATIONS Working on it Art King director; Joseph A. Esser, associate radio, WETA -FM Washington. editor; Jill Newman, editorial assistant. EDITOR: In "Open Mike" Jan. 15, we (By the terminology of the FCC renewal form, enjoyed a letter from Professor Elizabeth "types of educational programs" also include in structional." "general educational," "light entertain- ADVERTISING Shimer Czech of the University of Kan- ment" and "other," including news and sports -in Maury Long, general manager. sas regarding the training and hiring of short any program of any kind that haprens to be David N. Whitcombe, director of marketing. broadcast by an "educational" station.) Larry G. Kingen, sales manager (New York). blacks and other minorities in nontech- John Andre, sales manager-equipment and nical media positions. Thinking it may be engineering. Misworded Moss Bill Merritt, Western sales manager (Hollywood). of interest to other readers, here is a sum- Stan Soifer, sales manager-programing (New York). mary of "Doorway to Advertising," spon- EDITOR: In his letter to the editor ap- Gerald Lichtman, classified advertising. Doris Kelly, secretary to the general manager. sored by the International Radio and pearing in the Jan. 8 issue, Michael Fred Television Society since 1968. with just Pierce misquotes me. In speaking of ad CIRCULATION those objectives in mind. vertising, I lauded informative advertis- Bill Criger, subscription manager. Going into its fifth year, the course ing for its constructive role in making Laurie Endter, Kwentin Keenan, Michael Kelly, continues over a 13 -week period and is our economic system work. At the same Patricia Johnson, Jean Powers. designed to train minority candidates for time, I chastized "advertising which pan- PRODUCTION jobs in broadcast advertising at entry ders to base . instincts, avoids complete Harry Stevens, production manager. level or better. The "students" are se- truth. . Bob Sandor, production assistant. lected through personal interview, with The misquote is a handy device, for general intelligence and enthusiasm being it turns the sense of my argument around ADMINISTRATION more important criteria than formal edu- 180 degrees. I support advertising. We Irving C. Miller, business manager. Dorothy Coll, Sheila Thacker. cational levels. Most have been employed need advertising. Advertising is an im- Lucille DiMauro, secretary to the publisher. in areas other than broadcasting or ad- portant component of the free market vertising. The class is restricted to 45 system. But advertising which distorts BUREAUS candidates to preserve individuality of that system is untenable. I, for one, do NEW YORK: 7 West 51st Street, 10019. instruction. not believe Phone: 212 -757 -3260. that my campaign advertising Rufus Crater, chief correspondent. The curriculum is administered by pandered to base instincts etc. Although David Berlyn, Rocco Famighetti, senior editors. Gilroye A. Griffin Jr., a vice president Mr. Pierce is entitled to his views. Lauralyn Bellamy John M. Dempsey, Michael - Shain, assistant editors. of Kenyon & Eckhardt and a member of Frank E. Moss, United States senator, the board of governors of IRTS. Mr. Washington. Larry G. Kingen, sales manager; Stan Soifer, sales manager- programing; Susan Murata, Harriette Griffin, a leader in the black community, Weinberg, advertising assistants. has enlisted the cooperation of the Coun- Unchanged hands HOLLYWOOD: 1680 North Vine cil of Concerned Black Executives which Street 90028. Phone: 213 -463 -3148. has assisted in the selection of students. EDITOR : WCGR (AM ) Canandaigua, N.Y., Earl B. Abrams, senior editor. Bill Merritt, Western sales manager. The instructors are drawn from leading has not been sold. Mrs. John Douglas has Sandra Klausner, assistant. advertising agencies, networks, stations been ordered by the Surrogate Court of county to the way the : John A. Porteous, contributing and their representatives and research account for editor, 3077 Universal Drive, Mississauga, houses who donate their time and effort. estate of Westley Kimble has been han- Ont., Canada. Phone: 416-625 .4400. Candidates receiving passing grades in the dled. (Mr. Kimble put the station on the course are assisted with job interviews at air in 1961 and operated it until his death in 1968.) BROADCASTING magazine was founded in 1931 the conclusion of the 13 -week period. We are informed that due to by Broadcasting Publications Inc., using the More than half of our "graduates" are the status of the estate, any sale of WCGR title BROAOcASrING-The News Magazine of must require Surrogate approval. the Fifth Estate. Broadcast Advertising was now employed in broadcasting or adver- Court acquired in 1932, Broadcast Reporter In 1933, The matter has not even reached that Telecast in 1953 and Television in 1961. tising.- Robert H. Boulware, executive Broadcasting -Telecasting was introduced in 1946. director, International Radio and Tele- level where the court will begin to con- vision Society, New York. sider a sale- George W. Kimble, secre- tary- treasurer, WCGR. ÏÓ). (BROADCASTING reported Jan. 15 that wecR had been Who, us? sold by Mrs. John Douglas and the estate of the late Westley Kimble to Morris and Ann Genthner. EDITOR: Regarding your item in "Closed The information was provided by a broker. Kenneth Reg. U.S. Patent Office. Circuit," Jan. 1, it is correct that WETA- W. Horton Co.) C 1973 by Broadcasting Publications Inc.

Broadcasting Jan 29 1973 13 Monday Memo A broadcast advertising commentary from John Meegan, merchandising manager, Polaris Corp., Minneapolis

Snowmobile advertising: total consumer advertising dollars to TV. It is all spot advertising (except for a a little trickier, pre -Christmas 60- second commercial on but worth the while the Today show). Practically all of it is spent in rural and suburban markets How do you best use the broadcast media although as the sport becomes more to sell a seasonal product in limited popular among consumers in metropoli- market areas? tan markets, some of the major manu- A time salesman should be able to facturers are going into big-city markets. offer some answers to that question be- (The largest snowmobile maker, Bom- fore he calls on us or our agency. Al- bardier Ltd., even ran prime -time spots though we are selling a relatively new in New York this past fall for its Ski -doo product, the broadcast media offer key vehicle.) outlets for us to reach the billion -dollar Since our audience is action -oriented, market that is waiting out there. Snow - our key TV dollars go into spots around mobiling now has millions to spend on professional sports programs such as radio and TV advertising. But the broad- football, hockey and wrestling. In addi- cast media must do their homework. tion, we buy spots around news programs They are not now paying enough atten- that have a high percentage of male view- tion to us. John Meegan began his career in advertis- ers and around quality outdoor program- They should at least know some of the ing at the age of 19 with the Zenith Corp. ing such as the National Geographic background on snowmobiling. The snow- as assistant to the sales promotion manager. specials. mobile as we know it today was invented Five years later, he joined the Admiral Corp. TV is the ideal medium for us to show less than 20 years ago by Polaris. In the as manager of its Chicago Distributing a mass audience that snowmobiles can first year, six machines were sold. Over Division. One year later, he was appointed bring a lot of action and fun to their the next 10 years several more manufac- Admiral's national sales promotion manager: lives. Another important reason we turers entered the field, although as late three years after that, he was named its spend so much on television is that it is as 1964, only 8,000 units were sold by national advertising manager. He joined highly merchandisable to the local dealer the entire industry. Then came the ex- Polaris in April 1971 as merchandising in the small town. plosion. manager. This position also encompasses Most of our radio dollars go into drive By 1966, such a fantastic demand de- advertising and sales promotion. time and in early -hour rural programing. veloped for snowmobiles that the indus- The radio spots we produce are for use try literally couldn't handle it. Snow- primarily by local Polaris dealers mobiling became the fastest growing management types are buying snowmo- throughout the snowbelt. Many dealers sport in the country. The next few years biles. can't afford to buy local TV but can were bedlam. Instead of a small number But until a couple of years ago, the afford a spot schedule on a local radio of manufacturers, there were 60. Many industry's advertising was aimed at the station. of these companies threw caution to the revved -up driver gunning his snowmo- Our TV and radio buys this year were winds and added production facilities and bile across the countryside. The result made in three segments. The first ran distributors, and signed up practically was that manufacturers found themselves from July 15 through Aug. 1, featuring every corner gas station as a dealer. And in a rat race of competing claims. our complete line of consumer machines this worked well until about two years That approach has now changed and and our tagline, "The '73's are here." ago when the inevitable shake -out came. snowmobiling has become a sound, solid The second ran in September and the Companies without the proper market re- industry. Sales of machines, accessories final segment, representing half of our search and advertising know -how got and collateral services have now passed total budget, ran from Nov. 5 to Thanks- hurt, and many fell by the wayside. the billion -dollar mark. There are now giving. Polaris wasn't one of them. But we 2.25 million snowmobiles in North We have made widespread use of four had to intensify our market research so America. There are six -million active TV spots this year, in 30- and 60- second that we wouldn't misuse our advertising snowmobilers in 31 states and Canada. versions. The first, just mentioned, shows dollars. And this year, the industry will sell ap- key features in our new consumer line; Our research turned up a number of proximately 600,000 new units. the second, filmed in the snow, stresses surprises. Although consumer use of Obviously, the industry has matured the family fun angle; the third stars two - snowmobiles is seasonal, snowmobiles to the point where it needs more mature time Indianapolis 500 winner Al Unser are sold practically the entire year. Po- advertising approaches. Today, the theme putting Polaris machines through their laris introduced its '73 line to its dis- of Polaris advertising in all media is not paces, emphasizing performance and de- tributors last March, and consumer pur- derring -do but the machine's depend- pendability. The fourth is an in- studio chases began by May. Taking advantage ability, performance, durability and production of our exclusive, top- of -the- of this movement, we advanced our ini- safety features. The message we stress line TX series that Polaris introduced tial broadcast- advertising period to July is the Polaris commitment to quality. last year. 15, while many of our customers were (Two of our TV spots this year were shot Polaris just concluded its 1973 model in the middle of golf season. November, in a showroom similar to an automobile manufacturing season at the end of No- December and January remain as the dealer's, with an announcer selling our vember with a 40% increase in the pro- top retail months in the snowbelt, of quality features in a low key fashion.) duction of 1973 models. This means a course, but we used to begin our adver- Although the growth of snowmobiling second consecutive record year for Po- tising in September and October. began in the mid and late '50's, it wasn't laris sales. Last year Polaris showed a Our research also revealed that snow- until the mid -60's that the major manu- sales increase of 60% and an increase mobiling is now enjoyed by all members facturers became big enough and the in market share of 45 %. of the family. The average age of a snow- market broad enough to justify the ex- So look at us more carefully, broad- mobile buyer is 25 -45. We also found pense of using TV. This year, Polaris casting, you might be missing something that more and more white -collar, affluent allocated between 50% and 65% of our here.

Broadcasting Jan 291973 14 Get- Rich -Quick Scheme:

Buy The New Price Is Right from Viacom and put it in a prime -time access period. Here is the kind of return you can expect on your investment. In its first season... The New Price Is Right wins the highest metro rating in its time 0 period for 31 stations; CIThe New Price Is Right wins the most women viewers in its time period for 38 stations; The New Price Is Right wins an average 31% more women than 0 year -ago programs for 40 stations; The New Price Is Right wins an average 45% more women than 0 lead -in programs for 40 stations. You can clean up, too. If you're willing to play the Price. `!1áC0111

Source: NSI, November 1972 and 1971. Audience estimates subject to qualifications available on request. e started broadcasting when Broadcasting started broadcasting. We were very big back then and we're even bigger now. WPRO number one in Rhode Island.

radio

A DIVISION OF CAPITAL CITIES BROADCASTING CORPORATION. REPRESENTED BY BLAIR RADIO. °T col@ O ^O ` OJ J Vol. 84 No. 5

Then, on Tuesday, came unofficial re- Walter Cronkite) more than three hours ports that an accord had at last been of coverage of the Johnson cortege and Great events reached in Paris; that night, President memorial services at the Capitol and took Nixon went on television and radio to part in a one -hour cease -fire analysis in wild week announce the fact; on Wednesday White Wednesday night. On the next morning House aide Henry Kissinger held a 95- he was still at it, co- anchoring cover- minute briefing on the agreement, which age of the LBJ funeral services in Wash- test TV news was covered live; within minutes after ington. that, live coverage of the arrival of Mr. News of Mr. Johnson's death broke in scrap schedules Networks, affiliates Johnson's body in Washington and the time for the early- evening newscasts of for Nixon inaugural, Johnson death, procession to the Capitol began; on all three networks, thanks in part to tele- intricacies of Vietnam cease -fire Thursday both the funeral services in phone calls from Tom Johnson, the for- Washington and the burial services at mer President's news secretary. The coincidence of a settlement of a war the LBJ ranch in Texas were covered The call to CBS's Walter Cronkite, in Vietnam, an inauguration of one Pres- live, and on Saturday the signing of the who had filmed a series of exclusive inter- ident and a death of another gave televi- Vietnam peace agreement in Paris was views with the former President since he sion news-and television viewers-a set for coverage -live if the scheduling left office, the most recent only 10 days massive dose of journalism last week. took proper account of the time differ- before his death, was taken by the CBS The initiative and the stamina of net- ences. newsman live and on camera during the work news organizations were tested time Meanwhile, during and around these first feed (6:30 -7 p.m. NYT) of Mon- and again as they met the necessity of central events, the news organizations day's CBS Evening News. CBS sources covering an almost unparalleled array of were putting together and presenting a timed the call at about 6:35 p.m. major events that at times overlapped variety of special reports examining the ABC News said the former President's one another. cease -fire agreement and its likely effects news secretary also called there shortly On one day alone -last Wednesday and reviewing Mr. Johnson's life and after 6:30 and that the information was (Jan. 24)- special news coverage took influence. taken by a producer and relayed to cor- up more than seven hours of NBC -TV's In trying to cope with the rush of the respondent Harry Reasoner, who inter- schedule, more than six hours of CBS - week's events, the news organizations rupted the ABC Evening News feed for TV's and about three and a half of ABC - were fortunate in that much of the news a bulletin at 6:45. TV's. It was a tumultous week whose was centered in one place -Washington NBC News sources said they knew of costs would run into as yet uncounted -and that some of the extra equipment no call to them from the news secretary millions of dollars, aside from losses in that had been imported for the inaugu- but that NBC Nightly News carried a commercial program pre -emptions for ration coverage was still there, or rea- bulletin on the death at 6:41 p.m. and the specials scheduled throughout the sonably handy. But not all of it was; devoted the rest of the newscast to a week. The best available estimates put much was already en route back to or in filmed review of the Johnson years, nar- the probable three -network total between New York, Chicago and other bases and rated by correspondent Ray Scherer. $7 million and $10 million. had to be returned and reinstalled. All three news broadcasts revised their The tumult started early. Coverage of If the news organizations were fortu- second feeds to give the Johnson death the Jan. 20 inauguration of President nate in having so much of the news cen- top priority. NBC also dropped all fur- Nixon and allied events had spilled over tered in one place, their Washington ther commercials from that night's into the early hours of Sunday. Newsmen news bureaus might be considered less so, Nightly News. had hardly straightened up from that - for the demands put a strain on man- In their second feeds, CBS dropped and begun to sharpen coverage plans in power as well as facilities. the Cronkite conversation with Tom anticipation that a Vietnam cease -fire As just one example, CBS News Johnson, while ABC inserted one in agreement might emerge from meetings sources noted that their correspondent, which Mr. Reasoner talked by phone in Paris on Monday (Jan. 22) -when Dan Rather, anchored an analysis of with the news secretary. news of the sudden death of former Pres- President Nixon's address Tuesday night After the second feed, NBC News pre- ident Lyndon Johnson broke early Mon- and then, on Wednesday, consecutively sented a special half -hour tribute to the day evening. (For story of Mr. Johnson's anchored a special report on the Kissin- late President, with correspondents role in broadcasting, see page 24.) ger news briefing, co- anchored (with Scherer and Edwin Newman, and at

Broadoasting Jan 29 1973 17 10:17 broke into NBC Monday Night at was devoted almost entirely to the cease- White House correspondent, did a four - the Movies for a 15- minute special report fire, and two specials were being tenta- minute report on President Nixon's re- by Messrs. Newman and Scherer. The tively planned for last Saturday. action at 9:10 p.m. next day NBC's two -hour Today show CBS presented a one -hour special, an- Mutual broadcast a 15- minute tribute was devoted to recollections of Mr. John- chored by Charles Collingwood, at 10 to Mr. Johnson on Jan. 23 (10:15 -10:30 son by friends and former associates. p.m. Wednesday. a.m.). On Jan. 24, from 1:45 to 2 p.m. ABC News also had a 7:30 -8 p.m. ABC scheduled individual segments of and from 2:06 to 3 p.m., there was spe- special on Mr. Johnson Monday night, five or six minutes, presenting experts in cial coverage of the procession to the presented by Mr. Reasoner, Howard K. various fields with their appraisals of the Capitol. Mutual also covered the church Smith and Bill Gill. CBS News had a one - probable effects of the cease -fire, in ABC funeral services in Washington on Jan. 25 hour special, anchored by Mr. Cronkite Evening News last Thursday and Friday from 10 to 10:45 a.m. and including parts of his Jan. 12 inter- and planned to continue them Monday, UPI Audio's three-and -a -half- minute view with the former President, at 10 Tuesday and Wednesday of this week. prepared obit on Mr. Johnson was sent p.m. Monday, and CBS Morning News On Thursday, ABC announced it would out at 6:40 p.m. The other Monday re- with John Hart featured recollections also present a one -hour wrap -up on the port by UPI was a seven- and- a -half- of former White House associates and Vietnam war at 10 p.m. last Saturday. minute biographical sketch at 7:30 p.m. others the next day. As last weekend approached, the inau- Through Texas Sound, AP's state ac- The arrival of President Johnson's guration seemed far away, though it had tuality service in Texas. AP fed a dozen body at Andrews Air Force base near been a dominant story less than a week cuts on Mr. Johnson's death to other AP Washington, the procession to the Capi- before. NBC -TV gave it and related state actuality services. tol and the services in the Capitol Ro- events nine hours and 10 minutes, CBS On Wednesday (Jan. 24) ABC, CBS, tunda were covered by NBC -TV from 1 approximately six and a half hours, ABC NBC, and UPI Audio covered the funeral to 4:30 on Wednesday and by CBS from four and a half. Just how big that cover- procession and related ceremonies in 1 ran to 4:14. ABC -TV's coverage from age was from the viewer's standpoint was Washington live between approximately 2:30 to 4:13. That night, CBS also pre- suggested by an NBC research estimate 2 and 4 p.m. All also another special, Some Friends of four planned to do sented that close to 100 million people watched live reports Thursday (Jan. 25) of the LBJ, at 11:30 p.m. at least some of it on one or more of networks coverage funeral service at 10 a.m. Washington All three scheduled the networks. and of the 4:30 p.m. burial in Texas. of funeral services in Washington's Na- tional City Christian church Thursday ABC's key correspondents for the morning -ABC at 10 -11 a.m., CBS at Johnson coverage were Jerry Landay, Victor Ratner, Joe Templeton and Bill 9:30 to 11 and NBC at 10 -11 but pre- How radio journalists ceded by a one-hour special extension of Downs, with Joe Keating as executive Today at 9- 10-and of the arrival of Mr. handled rush of stories producer. George Herman anchored Johnson's body back at the LBJ ranch The big news breaks that kept television CBS Radio's coverage, with assistance for last rites, at approximately 4 to 5 p.m. busy last week (see preceding story) had from Hal Walker and Mitchell Krauss. The Cronkite Jan. 12 interview, origi- radio newsmen on the go, too. Dick Reeves was the executive producer. nally to be broadcast next spring, When word of former President Lyn- NBC's men on the scene were correspond- has been scheduled on CBS -TV for Feb. don Johnson's sudden death came Mon- ents Peter Hackes, Russ Ward and Michael Maus, with Charles Eldridge 1 at 10 -11 p.m. as, LBJ: The Last Inter- day evening (Jan. 22), ABC Radio began view. its special coverage with five -minute serving as executive producer. UPI went Special coverage of the Vietnam cease- reports at 7:11 and 7:25 p.m. (NYT), with Ed Kerins as anchorman, with fire agreement started with President followed by a 141/2- minute obit -docu- back -up reporting done by Roger Git- Nixon's appearance on TV and radio mentary on all four ABC Radio net- tines, Gene Gibbons and Dennis Kahane. networks at 10 p.m. Tuesday night to works, beginning at 7:35 p.m. Executive producer was Frank Sciortino. announce it had been reached. His mes- CBS Radio kicked off its coverage with News of the cease -fire agreement in- sage lasted about 10 minutes, but NBC - a three -minute NetAlert report at 8:27 tensified radio reporting not only in TV stayed on for the full hour with fol- p.m. At 8:35 p.m., CBS broadcast a Washington but also in Paris, Saigon, and low-up interviews and reports anchored 24- minute special on the reactions of other world centers. The main set events by correspondent Newman. CBS -TV was public figures, and a 52- minute bio- -President Nixon's announcement and on until 10:19 with nine minutes of graphical study of the former President, Henry Kissinger's briefing-were covered analysis, and ABC -TV until 10:12. including excerpts from Walter Cron- live and supplemented with special re- Coverage of the Kissinger briefing on kite's interviews with him, went on at ports and reaction pieces as well as ex- Wednesday started at 11 a.m., though 10:06 p.m. Another six -minute reaction tensive accounts in regularly scheduled Mr. Kissinger himself was a few minutes story at 11:35 p.m. concluded CBS's newscasts, leading up to scheduled cover- late. The briefing lasted till 12:40 -20 Monday coverage. age of the signing of the agreement in minutes before coverage of the arrival of NBC Radio's Johnson coverage led Paris on Saturday. President Johnson's body was to begin - off with a 10- minute biographical story In addition to its coverage of the but NBC stayed on till 12:53 and ABC at 7:20 p.m., followed by a 55- minute Nixon statement and the Kissinger brief- until 12:43. CBS cut away at 12:25 for series of interviews with political per- ing, Mutual broadcast A Decade Plus a network newscast. sonages on their reactions, beginning at One, a documentary on Vietnam, last NBC's Today program on Wednesday 8:05 p.m. Richard Valeriani, NBC's Wednesday night (Jan. 24).

Broadcasting Jan 29 1973 18 Full time...air time with Gates dual TV transmitters

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For information on how Bridal Fair can increase your sales, contact William C. Osewalt, Executive Vice -President. Broadcast Advertising determined by the FTC, to appear not are now participating in its service. BDB only on all cigarette packages but in all service coordinates commercial schedul- cigarette advertising. This proposal also ing between subscriber stations and par- asks that if any additional hazardous ticipating agencies, provides services in FTC asks Congress components of cigarette smoke are dis- invoicing and inventory control through covered, these, too, should be required computerization. Newly added agencies to ban little cigars to be listed. are N. W. Ayers & Son, SSC&B, Need- The FTC's recommendations were not ham, Harper & Steers and Grey -North. from radio -TV unexpected. Little -cigar products, on the market for some 50 years, have been Singer presents singer. The Singer Co., Over -all toughening of 1970 act enveloped in increasing controversy since through Grey Advertising, both New will urged in report to Hill; last year- starting with the concentrated York, sponsor a re -run of Singer commission suggests some HEW funds television advertising for Winchester, a Presents Liza with a Z starring Liza Min - be used to buy antismoking spots brand of little cigars made by R. J. nelli, Friday, March 9 (9 -10 p.m. EST) Reynolds Tobacco Co. Senator Frank on NBC-TV. The show was originally The Federal Trade Commission, in its Moss (D -Utah) has repeatedly vowed to telecast Sept. 10, 1972. annual report to Congress, has recom- introduce legislation that would redefine mended that the law that now prohibits cigarettes to include little cigars (BROAD- cigarette advertising on radio and tele- CASTING, Sept. 25, 1972, and Jan. 8, WREO still winner vision be amended to include all products 1973). A number of other antismoking currently advertised as "little" or "small" forces -including George Washington of fight with union Law School Professor John F. Banzhaf, cigars. After seven years of litigation at the , adequacy the defini- who is head of the Action on Smoking Questioning the of in the courts, the commission in and Health organization -have strongly FCC and tion of cigarettes as it appears the wRzo(AM) of criticized the broadcast advertising of has renewed the license of Public Health Cigarette Smoking Act ac- 1970 (by calling attention to the Depart- little cigars and called for remedial ac- Ashtabula, Ohio. The commission's ment of Health, Education and Welfare tion, most of which coincides with the tion follows a mandate by the U.S. Court in in information that if smoked in the same of Appeals Washington, November quantities and inhaled "small cigars may 1970, that the agency hold further hear- well present the same public health prob- ings on charges that the station had vio- lem as cigarettes "), the FTC called for a lated the fairness doctrine. redefinition. Specifically, the recom- At issue were allegations, made by mended change would classify as ciga- Local 880 of the Retail Store Employes rettes "all rolls of tobacco weighing not of Cleveland, that WREO had bowed to more than three pounds per thousand. pressure by an advertiser and had cancel- without regard to the kind of tobacco in ed the union's ads on the station. The the inner roll or the substance in which ads urged listeners not to patronize Hill's the roll is wrapped." Department Store of Ashtabula, which Additionally, such a change would had been involved in a dispute with local subject all little or small cigars to the 880 at the time of the incident in the requirement of a health warning state- spring of 1966. ment on their package. This would be the Despite the union's fairness -doctrine same health warning now required on complaint against WREO (it had contend- cigarette packages. ed that the station was unfair in pre- But if the FTC has its way, this health senting only the advertiser's side of a warning will be more detailed in its word- purported controversial issue), the Next? If the FTC had its way, this ad for and imply graver consequences for renewed station's license ing Winchester little cigars would be off the commission the a it made smokers. Renewing plea has air. in December 1968 without a hearing. On in previous reports to Congress, the com- appeal by the union, however, the Wash- mission urged that the Public Health substance of the FTC's recommendations ington court held that the commission Cigarette Smoking Act also be amended to Congress. had failed to resolve the fairness issue to require the modification of the present In a petition, filed with the FTC on and ordered that a hearing be held on language in health warnings on cigarette Dec. 14, 1972, Mr. Banzhaf and his ASH WREO'S renewal application. packages to reflect some of the diseases group, singling out Winchester little After hearings at the commission, that may result from cigarette smoking. cigars, asked that they be required to however, presiding Administrative Law The new health statement recommended carry health warnings and labeling of tar - Judge Isadore Honig concluded that by the commission is: "Warning: Ciga- and nicotine content (BROADCASTING, Jan. WREO'S license should be renewed rette smoking is dangerous to health, and 1). The FTC last week refused to act on (BROADCASTING, Feb. 28, 1972). "Enough may cause death from cancer. coronary the Banzhaf -ASH petition, saying that has been detailed," Judge Honig said, "to heart disease, chronic bronchitis, pul- Congress should handle the problem. demonstrate that WREO considered it had monary emphysema and other diseases." compelling reasons for discontinuance of In its report, the commission noted that the union's advertising." These details, he broadcast advertisements for little cigars Business Briefs whether said, "did not include the element of last year brought into question economic pressure from Hill's, which of the word "ciga- the present definition Block switches. Block Drug Co., Jersey reason has no support in the record." is points out rette" sufficient. The report City, N.J., has moved its BC headache recommen- that there are now more than two dozen In affirming Judge Honig's remedy powder from SSC&B, New York, dations that WREO'S license be renewed, varieties of little cigars produced and to Grey Advertising. BC is regional in and that most the commission said: "We have reviewed marketed this country brand, marketed in deep South. Projected in size and shape the examiner's findings and believe they resemble filter cigarettes billings for 1973 are $1.5 million, 60% are sold in packages of represent a fair and reasonable interpre- and similarity in TV and 40% in radio. To ease the 20. The report also points to the tar and tation of the record evidence developed little cigars, calling pain, Block is assigning two new brands in this proceeding." The union had not nicotine content of to attention to laboratory tests that show to SSC &B, which continues have the contested Judge Honig's decision. largest of Block billings. Other 22 varieties of the product to have tar - share Commissioner Nicholas Johnson, the and- nicotine content within the range Block agencies are: Benton & Bowles, sole dissenter in the 5 -to -1 FCC decision, ascribed to cigarettes. The report to Con- BBDO and William Douglas McAdams, called the majority's action a direct con- gress asks for an amendment to the ciga- all New York. travention of the court's instructions. He rette- smoking law to require a declara- More customers. Broadcast Data Base, claimed that the agency has failed to tion of the tar -and -nicotine content, as New York, reports that 10 ad agencies resolve the fairness- doctrine question. LIBRARY Broadcasting Jan 29 1973 SIOUX FALLS PUBLIC 21 SIOUX FALLS, S. DAK. D -F -S is always ready to bite the bullet But behind the agency's willingness Chun King as the standard of quality." to try new ideas is a long history This month Dancer introduced a new of research that has paid off chewing gum on national TV: Life with client loyalty -and legal fights Savers gum. The format for the com- mercials is man -on- the -street interviews. With the Federal Trade Commission gun- In each case a passerby tries the gum, ning for Winchester little cigars (see without being told its name, and com- page 21) and Bayer aspirin (BROAD- ments that it tastes like Life Savers. CASTING, April 24, 1972), and Norelco When informed that it is indeed Life taking legal action against Schick's claim Savers gum, the stranger helps himself to to outperform both Norelco and Rem- a few packs and remarks to the be- ington (BROADCASTING, Jan. 22), the wildered interviewer: "Great idea, but legal department of Dancer- Fitzgerald- you left out the hole." Sample, the agency responsible for those According to Jim Lindsey, the account disputed ads, is as busy as the research supervisor, the Life Savers name needed department. revitalizing. Research determined that D -F -S has been described as "The 74% of frequent Life Savers consumers Bank of Madison Avenue" because it also chewed gum. By creating a Life knows how to make money. In 1972 it Savers gum, Beech -Nut could reinforce billed $13 million more in radio and TV the Life Savers name among all potential alone, than it did in 1971. About 85% consumers and increase its total share of Associates. Jim Lindsey (I) and Burtcti of D -F -S billings are in the broadcast the market with an additional product. Drake (r) D -F -S account supervisors on media. The radio -TV total came to $148 The ad budget for introducing this new Beech -Nut, work closely with Pete Mc- million in 1972. Pete McSpadden, senior product is 100% in television. Spadden (seated) senior vice president. vice president and administrator of cre- Another new Beech -Nut Inc. product hosiery market." Since it ative services, -F -S as "a Dancer is test -marketing on TV is Breath began testing characterizes D in the spring very sound marketing agency with a Savers. According to the copy, a Breath of 1970 in Kansas City, superior creative product." Saver -"tastes like a Life Saver, but the Mo., Portland, Ore., and Sacramento, Calif., L'eggs has rolled out Some agency people have called it a hole's been filled with a breath freshener: into every blue MI-12. It stops bad breath. Breath major city in the country except New conservative place for several reasons: It York, and that situation has always given research heavy emphasis Savers -the birth of the blue." Com- will probably be rectified before 1973 is in preparing its campaigns. And any mercials were filmed on location in the out. Re- three test markets they were to be shown search showed that the woman who buys agency that still services its first client, hosiery Mills, 48 in: New Orleans, Boston and Marin in a supermarket is very different General years later must be, by the the alone, be county (California). The soundtrack from woman who shops for it at a fact conservative. department store. The campaigns But Dancer has not allowed the many features a Dixieland rendition of for Hanes and L'eggs are a creative years of client loyalty to lull it a "The Birth of The Blues." Beech -Nut is transla- into tion of this research. The latest L'eggs sense of creative complacency. A look at aiming to knock Certs from its number - one- seller position. American Chicle spot shows a team of attractive women the long list of Dancer's clients whose bowlers in action. The camera focuses, are one in their respective (Certs) must have been impressed with brands number in slow motion, on the actions that a product categories coupled with a look Breath Savers' test- market results be- cause it promptly put out another brand woman most fears will run her hosiery: at the agency's reel of current TV com- of breath bending, kneeling and stretching. L'eggs mercials proves that point. mint -Breath Pleasers. Beech - Nut has gone to court in an pass with flying colors and with the vocal The administrative structure of the effort to en- join American Chicle from using that approval of on- looking men bowlers. agency does much to encourage a di- name. It's a practical and informal demon- versity of creative approaches. About five Another brand -introduction stration of the product. The Hanes cam- years ago Dancer decided to have several success story that D -F-S can point to is L'eggs paign is almost pure glamour. The sound- creative services supervisors instead of hosiery, made by the track features the Brazil '66 arrangement the usual one. As Mr. McSpadden ex- Knitwear Division of Hanes Corp. L'eggs is said to be the of "The Look of Love," now changed plains it: "We haven't hired a single first line of hosiery to sing, "The Look of Hanes." Beautiful creative superman, because it's hard to to be marketed and advertised like any supermarket pack- models fall into the arms of handsome find him and, more important, everything age -goods men, good -looking airlines stewardesses would tend to have his stamp. In product. Richard Jahn, senior essence, vice president on the stride toward the camera and a lovely we have five complete little agencies. Hanes account, observed that " L'eggs young mother guides her son (in slow There is no D -F -S 'look.' " is intended to be the Cheerios or Bayer aspirin of the motion) on a playground spin- around For example, one of its newest ac- ride. L'eggs sells active practicality; counts is RJR Foods' Patio and Chun Hanes sells romance and glamour. King food lines. The campaign for Chun Dancer's TV portfolio includes the King broke on network TV on Jan. 15 much -discussed commercials for Win- with two spots that feature a demonstra- chester little cigars. George Dean, senior tion in which a Chinese chef prepares his vice president, and Norm Mathews, ac- dish alongside "The Smothers Brothers' count supervisor on the account, insist mother" and "Mama Cass's mama." Not that there was never any attempt to make only does Chun King take far less time Winchester's cowboy look like a trespasser to cook (in the commercial), but it tastes in Marlboro Country. As Mr. Dean point- authentically Chinese to the chef who ed out: "Not a single ad lab showed any turns to the camera and mutters: "In- recognition of Winchester as being Marl- clediblel" boro. There was no trouble distinguishing About 95% of Chun King's ad budget between the types of products. An over- goes to TV. Its main competition is La whelming percentage of the labs recalled Choy Food Products Division of Beatrice -without any cue -that Winchester was Foods. The two competing brands have a cigar, and not one referred to it as a a combined 90% share of the market. Chief. George Dean is D -F -S senior vice cigarette." Bill Gordon, vice president and account president and management supervisor on The Winchester ad format has been supervisor at D -F -S, felt that "using a R.J. Reynolds, RJR Foods and Best Foods boy- meets -girl -with -boy: Winchester boy restaurant demonstration will establish accounts. sends loser boy off on errand and steals

Broadcasting Jan 29 1973 22 January was a good month for Miami.

The Dolphins brought home the big one for football. WTVJ brought home the big one for broadcast journalism.

We were one of ten winners of the Alfred I. duPont- Columbia University Awards for "excellence in broad- casting journalism'.' But we were the only television station to win the award for two unrelated programs: "A Seed of Hope" and "World of Crime: the Swift Justice of Europe'.' We dealt straightforwardly with two of our community's most serious problems: drugs and crime. The first hour -long documentary told about a local drug rehabilitation program which showed real promise. The second showed how our system of criminal justice may actually foster crime. Both of these documentaries had real and positive impact on our South Florida community. We are, frankly, proud to have attained the level of journalistic excellence which led to our receiving one of this industry's most highly- regarded awards. We are going to try to do even better. After all, our football team pretty well proved it: There simply seems to be no reason not to aim for perfection. WTVJ /Miami A 1Cometco Enremnses. Inc. Station/CBS Affiliate girl. Loser returns to find a pack of Win- chesters, compliments of the winner. The Media now -popular jingle ( "Winchester's Some - thins Else ") was taken from the rock hit "Evil Ways." Lyndon Johnson, Dr. Dean feels that federal moves against little cigars are a case of the gov- broadcaster ernment dictating tastes. He points out that sales of the product are phenom- once removed enally high for a new product, people He always gave Lady Bird credit obviously want to smoke little cigars, and for building up broadcast holdings, no one Dancer tested confused Win- but he used to sell time on the sly chesters with cigarettes. Norm Mathews felt that if the government would do In its issue of July 19, 1948, BROADCAST- some market research of its own instead ING published a "Respects" sketch, as its of listening to what a few individuals "Profiles" were then called, of Lyndon think the commercials are trying to im- B. Johnson, a young congressman running ply, the government would come to con- for a Senate seat. The piece dealt largely clusions similar to Dancer's-that people with Mr. Johnson's views on national and perceive and use Winchesters as cigars, international affairs, and on his use of not cigarettes. D -F -S also emphasizes radio in the campaign. But the real broad- that the Banzhaf study of consumer usage casting hook on which the article was of little cigars (which claimed that peo- hung was Mr. Johnson's wife's ownership ple smoked them like cigarettes) was of xTBC(AM) Austin, Tex. At the time scientifically inaccurate since the test was Mr. Johnson was calling himself a "broad - only made with one pack of Winchesters. caster-in- law." Dancer said it tested usage patterns of Over the years, as the Johnson family's This was President Johnson on Jan. 12, the little cigar over a prolonged period broadcast holdings grew, Mr. Johnson, 1973, in a last interview with CBS News and found few cigar inhalers in test their first as a senator and later as President, correspondent Walter Cronkite. It groups. At this the will be point, Winchester became, as his nature dictated, an in -law broadcast by the network Feb. 1. cowboy will continue to get the girl unless of increasing assertiveness. Congress says otherwise. About 85% of In the early days, when the Johnson Texas; and 23% of Kxlt-Tv Ardmore, Winchester's ad budget is in TV, 5% in stations were struggling, he was not above Okla., and of KLFY -TV Lafayette, La. radio. taking time from his Senate duties to Texas Broadcasting also owns 50% of The list of big accounts and familiar pound Madison Avenue, selling Capitol Cable Co., which serves Austin. commercials goes advertis- on: from General ing. Often he was accompanied by Niles (The Johnson holdings were placed in Mills' Wheaties ( "He knows he's a Trammell, then president of NBC and a trust while Mr. Johnson was President.) man "), Best Foods' Hellmann's Real close friend. No recent over-all estimate has been Mayonnaise ( "Just bring out the Hell - Tying into the made of the Johnson holdings. But last mann's and bring out top echelon was his the best"), Proctor way. Robert Kintner, a later president of September the sale of channel -7 KTBC-TV & Gamble's Bounty ( "The- quicker -picker- NBC, was another friend, and after he to Times Mirror Co., Los Angeles, for upper paper towels to BP "), Oil Corp. left the company, became a $9 million was announced. The sale has ( "You bet your BP! special as- "), State of Florida sistant to President Johnson. Dr. Frank not yet been approved by the FCC. Citrus Commission ( "Come to the Flor- Stanton, vice chairman of CBS, had also Because of his interest in the family's ida sunshine tree . ") and Peter Paul been on close terms with Mr. Johnson for broadcasting business. Mr. Johnson sought Mounds (featuring the Bil Baird puppets many years. to steer clear of action that would a involve and rock jingle a la Monkees, "I Love him in a My Today's broadcast journalists complain conflict of interest. Apart from Mounds "). his feelings, the press left him no Pete McSpadden has about the speeches of President Nixon's personal every reason to choice. Early in his Presidency, there were believe that, for Dancer- Fitzgerald- surrogates. In his time President Johnson would express his feelings a number of stories on the government - Sample, "1973 will be a very good year about the treat- ment he was in regulated businesses that were the source in terms of new business and over -all getting the press and on volume. the air in personal telephone calls. The of the family fortune. And practically We're in an upbeat cycle; morale every FCC action of is high here; president of one network recalled that more than routine we're hiring people -we're nature the all kind of bullish on Dancer- Fitzgerald- during the disturbances that wracked the concerning Johnson stations Sample." Democratic convention in Chicago in was a matter of interest to the news media. 1968 President Johnson called and dressed Perhaps the most awkward moments him down in language suitable to "a drill came in 1964, when TV Cable of Austin sergeant" in protest against network cov- asked the FCC for a waiver of the Comrade. Vneshtorgreklama, Mos- erage. President Johnson, again unlike requirement that the system afford non - cow -based advertising agency (in President Nixon, did his own TV- watch- duplication protection to stations in its fact, Russia's only advertising agen- ing -on a three -screen console installed market. Not lost on the press was the fact cy), and Marsteller, New York, have under the direction of Frank Stanton. that the only station in town was KrBC -TV. come to a working agreement that Mr. Johnson always gave credit for the Increasing the interest was the presence will help U.S. manufacturers sell success of the Johnson broadcast holdings of another CATV system in town, Capital their industrial and engineering prod- to Lady Bird's managerial skills. And Cable Corp., in which Texas Broadcasting ucts in the . According those who know her say that Mrs. John- held an option to acquire 50% (exercised to Robert Trebus, vice president and son is a shrewd businesswoman. But what- in 1966), and which was not regulated by account group manager, the agree- ever the cause, the growth was substantial the commission. Unlike TV Cable, it did ment deals with technical and trade and provided the basis of what turned not use microwave so did not come under advertising, "but doesn't say we into a family fortune. commission jurisdiction until 1966. can't go into consumer advertising It all began in February 1943, when The commission denied TV Cable's in the future." Mr. Trebus said there Mrs. Johnson, using $17,500 of a small waiver request, saying it would be unfair would be some radio advertising, inheritance, purchased !TBC, a station in to do anything else, since other CATV mostly of trade shows, but the ac- debt and with a staff that had dwindled systems were required to afford nondupli- count would be primarily print. Har- to nine. Today, the Texas Broadcasting cation protection in return for micro- old Burson, chairman of Marsteller Co., principally owned by Mrs. Johnson wave grants. But the press featured the International, said that the Russians and the two Johnson daughters, owns Johnson family connection with KTBC -TV had already referred six American KTBC-AM- FM-TV, 50% of KBTX-TV Bryan, and Capital Cable. corporations to the agency. and 75% of KNAL(AM) Victoria, all A particularly embarrassing aspect of

Broadcasting Jan 291973 24 WHIO Radio aimed Fore A.I.M. and scored in Dayton

A.I.M. (Adventures in Movement), a Dayton, Ohio based international organization, aids more than 35,000 children weekly who are blind, deaf, mentally retarded or have Cerebral Palsy. A.I.M. serves, free of charge, all races, colors or creeds. WHIO Radio's "Aim Fore A.I.M." golf game and promotion collected sufficient funds to train 60 additional teachers for handicapped children. Listeners are involved with WHIO. WHIO is involved in Dayton.

A Communications Service of CBC Cox Broadcasting Corporation RADIO 1290 COX BROADCASTING CORPORATION STATIONS: w h io WHIO AM -FM -TV Dayton, WSB AM -FM -TV Atlanta, WSOC AM -FM -TV Charlotte, WIOD AM, WAIA FM Miami, THE VOICE OF DAYTON WIIC-TV Pittsburgh, KTVU San Francisco -Oakland WHIO Radio Represented by CBS Radio Spot Sales the controversy for the commission oc- required some schedule tinkering, since curred when, in attempting to check out Lowell Thomas was to receive the asso- complaints leveled by TV Cable, it asked ciation's distinguished service award at Washington Post Capital Cable for a copy of the option that time. goes to Hartford agreement with Texas Broadcasting. The Mr. Thomas, ad libbing all the way. material was not submitted until after held the stage for some 30 minutes until for fourth VHF Capital turned down two requests and the President arrived-to make his first after the matter had been raised at a presi- and last appearance before a broadcasters It buys Travelers' WTIC -TV dential news conference. The controversy group as President. for anticipated $33.5 million; was finally resolved when Capital pur- And considering that he felt that his companion radio properties chased TV Cable (BROADCASTING, Nov. inability to communicate his feelings to may go to Patricelli group 23, 1964). the American people played a part in his President Johnson's efforts to stay downfall, his remarks to the nation's The Washington Post Co. said last week above suspicion were particularly evident broadcasters almost five years ago seem it had reached a preliminary agreement in his appointments to the FCC. In 1946, pertinent at a time when the incumbent with the Travelers Corp., Hartford, Willard Deason was one of a small group administration is accusing the press of Conn., for the purchase of that firm's of Texas war veterans -John Connally bias. WTIC -TV (ch. 3) Hartford. Travelers, a was another -whom Mr. Johnson helped publicly owned insurance and investment apply for a new station in Austin, even President Johnson made it clear he felt the nation's broadcasters were not using firm, will reportedly receive a total of though it would mean competition for $40 million for WTIC -TV and its affiliated KTBC. The men, he said, were his friends. their "enormous power" well, that they focused too much on the negative aspects WTIC- AM -FM, which are also to be sold, Some 20 years later, long after the station, perhaps to a local group to be headed KVET, had been sold, President Johnson of life. But he also urged them to guard against "the works of divisiveness, against by Leonard Patricelli, now president of appointed Mr. Deason -who had given W TIC -A M- FM -TV. the Johnsons the floppy -eared beagles bigotry, against the corrupting evils of - partisanship in any guise. For America's The television agreement, which is to the Interstate Commerce Commission. subject to the approval of the boards of Mr. Deason later said he would have press as for the American Presidency," he said, "the integrity and the responsi- directors of Travelers and the Post com- preferred the FCC, but that that was out, pany as well as the FCC, would add a because of the President's broadcasting bility and the freedom -the freedom to know the truth and let the truth make us fourth VHF station to the Post broad- connections. cast subsidiary, Post -Newsweek Stations, President Johnson's determination to free -must never be compromised or di- luted or destroyed" (BROADCASTING, April which operates WTOP -AM -TV Washington, appear apolitical in FCC appointments WPLG(TV) Miami, waxr(rv) Jackson- was in a 8, 1968). demonstrated his selection of ville, Fla., and WCKY(AM) Cincinnati. chairman in 1966, when E. William The agreement reportedly calls for the Henry resigned. President Johnson turned Post company to pay Travelers the dif- to Rosel H. Hyde, a Republican and a Victory in ference between $40 million and what- career member of the commission who Court tells state attorney general ever price Travelers gets for the radio had served as chairman briefly once be- properties. The Patricelli fore, President Eisenhower, and that broadcast lottery questions group, which under was reportedly in the formative stages whose as commissioner was are outside his bailiwick tour to span last week, was said to be talking in terms 23 years. of $6.5 million for WTIC-AM -FM. If that But if he sought to keep a safe distance The Missouri Broadcasters Association, became acting behalf the settled price, it would mean between his role of senator and President, on of some 80 stations, the Post firm would pay $33.5 won a -long battle over a million and that of a "broadcaster-in- law," he has year state for the television outlet. played a prominent part in advancing the lottery interpretation that in effect kept The Post deal also includes all physical assets cause of noncommercial broadcasting. Missouri stations from engaging in pro- and real estate of the WTIC- AM-FM -TV William G. Harley, president of the Na- motional contests. The 16th Judicial Cir- plant, which is tional Association of Educational Broad- cuit Court in Kansas City, in a declara- a central feature of a downtown office- hotel -shopping complex. casters, recalled that role last week in a tory judgment handed down on Jan. 17, The Post statement. He noted that, as senator, Mr. ruled that State Attorney General John firm is precluded from acquiring the radio stations because of Johnson took the lead in proposing fed- Danforth has no jurisdiction over Mis- FCC requirements eral support for the construction of edu- souri stations as to lottery interpretation. barring common and The decision acquisitions of VHF television and radio cational television stations that "his puts the broadcast stations in the strong personal interest and encourage- back to the old supervision of FCC, Fed- same market. Travelers is the original owner of wrtc- ment" as President led to the creation of eral Trade Commission and the Depart- AM-FM-TV. the Carnegie Commission on ETV and ment of Justice. It established wTIC(AM) in 1924, added the FM in 1940 and TV in the development of its recommendations In the most telling part of his decision, 1957. into the Public Broadcasting Act. R. C. Wilkins, Travelers board Judge Richard C. Jensen decreed that chairman, said in a statement last week "We have lost a great and good friend," broadcasters are subject only to the that Mr. Harley said. "All of educational the decision to sell the Hartford federal lottery statute and regulations pro- broadcast properties was in line with the broadcasting owes a great debt to Presi- mulgated by the FCC and that the at- firm's dent Johnson." "long -term corporate objectives" torney general of Missouri, county prose- in the insurance and President Johnson turned down offers financial- services cutors, and state and local law officials fields. "It is our belief," he said, "that the to appear before formal gatherings of are without power to enforce Missouri best interests of the community broadcasters. But it was that history of and constitutional and statutory lottery laws WTIC -TV will be served by its association reluctance that set up what turned out to against broadcasters. The judge further with Post-Newsweek Stations, a company be one of the most dramatic incidents that ruled an opinion of the state at- whose primary business is in the field of ever to occur at a convention of the Na- torney general that essentially had kept communications, tional Association and which has an out- of Broadcasters. Missouri stations from running promo- standing record in broadcasting." contests It occurred on the morning of April 1, tion since April 14, 1971, "is The Post company is headed by invalid Katha- 1968, hours after President Johnson had and unenforceable against broad- rine Graham and is largely controlled made his historic announcement that he casters." by herself and members of her family. would not accept renomination. NAB The attorney general's opinion, that The company's stock is held publicly, officials running the association's con- the Meredith Corp. in connection with a however, and is traded on the American vention 1 in Chicago were informed at "Mighty Musical Memory Bank" contest Stock Exchange. (Travelers' stock is a.m. that the President had decided, after being carried on KCMO(AM) Kansas traded on the New York Stock Exchange.) all, to accept a standing invitation to City, was in contravention of Missouri The firm publishes the Washington Post speak, and would arrive at the Conrad law, brought about the Missouri Broad- and Newsweek magazine. Hilton Hotel at about 10:30 a.m. That casters Association suit, filed Dec. 7, 1971. Under Post -Newsweek ownership, wTlc-

Broadcasting Jan 291973 28 Well -wishing. As if to allay any thought of dissension between President Nixon's two principal communications advisers, a "special reception" was hosted jointly before the inaugural balls in Washington (Jan. 20) by the Herbert George Kleins and the Ronald Louis Zieglers. The guests were preponderantly media executives and their wives, along with a smattering of administration figures. Some 100 guests were entertained at the Tayloe House on Madison Place, diagonally across Pennsylvania Avenue from the White House. In addition to those pictured here (in a series of candids by White House photographer Jack Kightlinger), the field of broadcasting was represented by: Richard Chapin, chairman of the National Association of Broadcasters; Vincent T. Wasilewski, president, and Grover Cobb, executive vice president, also of the NAB; Richard Wald, Reuven Frank, Peter Kenney, Barbara Walters and Frank Jordan of NBC; Gordon Manning and Bill Small, CBS; Jim Hagerty, ABC; Robert Eunson, Associated Press; Phillip D. Taylor and Jack Gertz, AT &T, and, from the FCC, Commissioners Robert E. Lee and Charlotte Reid and General Counsel John W. Pettit. CBS's Arthur Taylor with Mr. Klein

Walter Cronkite, Mrs. Cronkite and FCC Chairman Dean Burch Messrs. Klein and Ziegler flank ABC's Everett Ehrlich

Preston Wolfe Sr., Mr. Klein, John Wolfe (of the WBNS stations) Teleprompter's Raymond Shafer, Mr. Ziegler, FCC's Dick Wiley

Tv "will be operated by local management McCoy had continued as chief operating which will exercise its independent news FCC separation officer of the two P &S subsidiaries to and editorial judgment," according to a clears which those stations are licensed since statement issued last week by Post -News- of Arthur McCoy, P &S his resignation from the parent company. week Stations Chairman Larry . KYXI is being purchased outright for His new firm gets Hawaii TV's The Travelers board is expected to $1.5 million. The Hawaiian properties are and Oregon AM as P &S control consider the wTtC -Tv agreement at its being acquired through a stock -transfer next scheduled meeting on Feb. 16. The passes to public stockholders deal involving 180,000 shares of P &S Post company has not scheduled a similar stock with an estimated value of $2,880,- meeting but anticipates action by its Pacific & Southern Broadcasting Co., 000. The agreement requires Mr. McCoy board "within the next few weeks." New York, has received FCC approval of to transfer his 165,000 P &S shares direct- WTIC -TV is a CBS -TV affiliate, as are a series of restructuring moves involving ly to the parent company. George B. two of the three Post -Newsweek stations, the departure of Arthur H. McCoy, its Hagar, a former P &S vice president and WTOP -TV and WJXT(TV). WPLG(TV) is former chief operating officer, the sale of now a minority stockholder (11.4 %) in affiliated with ABC -TV. WTIC -Tv opera - four P &S stations to a firm headed by McCoy Broadcasting, will also relinquish ates with 100 kw visual, 13.8 kw aural Mr. McCoy and a transfer of de facto his 15,000 shares to P &S as part of the and an antenna 910 feet above average control of P &S to its public stockholders. transaction. terrain. Mr. McCoy, who resigned as P &S pres- The FCC grant includes a de facto Post -Newsweek's television stations in ident last May but who has maintained transfer of control of P &S from Mr. Mc- Miami and Jacksonville are targets of ties with the firm, has formed a new com- Coy, DeSales Harrison Jr. and Paulette competing applications filed by local pany, McCoy Broadcasting Co., of which B. Harrison to stockholders of the pub- groups which include political conserva- he owns 85 %. The new firm is acquiring licly held company. Prior to the transfers, tives (BROADCASTING, Jan. 8). from P &S KHON -TV (ch. 2) Honolulu and Mr. McCoy controlled approximately R. C. Crisler & Co., Cincinnati, was satellites KHAW -TV (ch. 11) Hilo and 9% of the firm's stock. The Harrisons broker in the wTIC-Tv transaction and is KALI -TV (ch. 7) Wailuku, all Hawaii, as together own about 24 %. also handling the radio negotiations. well as KYxI(AM) Oregon City, Ore. Mr. In granting the KYXI transfer, the com-

Broadcasting Jan 29 1973 27 mission waived its three -year holding re- has no other broadcast interests. WORK khz with 500 w. Broker: Blackburn & Co. quirement for station ownership. P &S had operates full time on 1350 khz with 5 kw WDAX(AM) McRae, Ga.: Sold by purchased KYxt in April 1971. day and 1 kw night. Broker: Blackburn Henry J. Akins II to John Latham, Ben The stations that will be retained by & Co. Enochs and Ray Smith for $80,000. Mr. P &S are WQXI -AM -TV and wQxI- Atlanta KAoa(AM) Oroville, Calif.: Sold by Latham is sales manager of WHDM(AM) FM Georgia; WSAI -AM -FM Smyrna, Cin- Duane E. Hill to Oroville Radio Inc. for McKenzie, Tenn., and general manager cinnati; WWDJ(AM) Hackensack, N.J.; $215,000. James McGriffin is president of WHBT -AM -FM Brownsville, Tenn. He KKDJ(FM) Los Angeles and KIMN(AM) Denver. and Vernon H. Uecker is secretary - has minority ownership interests in treasurer of Oroville Radio. Mr. McGrif- WBOL(AM) Bolivar, Tenn., and WACY- KHON -TV, an NBC affiliate, operates fin an (AM) with 60.3 kw visual and 12.6 aural is Ellenburg, Wash., publisher and Kissimmee, Fla. Mr. Enochs owns kw Mr. KLTL(AM) with an antenna 150 feet above average Uecker is currently a sales executive Lake Providence, La., and at KvoN(AM) KAOR is on has an interest in WBOL, WACY and terrain. KHAw -TV operates with 2.09 kw Napa, Calif. visual, 275 w 'aural and an antenna 620 1340 khz full time with 1 kw day and WDXL-AM-FM Lexington, Tenn. He is feet above average terrain, KArl -Tv has a 250 w night. Broker: Hamilton- Landis & general manager of the WDXL stations. power of 29.8 kw visual and 5.9 kw aural Associates. Mr. Smith has interests in WACY and and an antenna 5,940 feet above average KZAP(FM) Sacramento, Calif.: Sold by want and has automobile dealerships in terrain. Km operates full time on 1520 the California Talking Machine and Camden, Paris and Union City, all Ten- khz with 50 kw day and 10 kw night. Wireless Co. to New Broadcasting Co. nessee, in addition to several other busi- for $200,100. Principals of New Broad- ness ventures. WDAX is a daytimer on casting, which has no other broadcast 1410 khz with 1 kw. Broker: Chapman Changing Hands interests, are C. E. Beimfohr, president, Associates. and D. H. Platt, secretary- treasurer. WJOE(AM) Port St. Joe, Fla.: by Announced Sold KZAP is on 98.5 mhz with 35 kw and William S. Dodson to Donald R. Crisp WTIC -TV (ch. 3) Hartford, Conn.: Sold an antenna 296 feet above average ter- for $80,000. Mr. Crisp is a Panama by the Travelers Corp. to the Washington rain. Broker: Hamilton -Landis & Asso- City, Fla., businessman. WJOE operates Post Co. for approximately $34 million ciates. on 1080 khz with 1 kw daytime. Broker: (see page 26). WDMV(AM) Pokomoke City, Md.: Sold Hamilton- Landis & Associates. Wottx(AM) York, Pa.: Sold by Asso- by Agintour Corp. to Leisure Time Com- ciated Broadcasters Inc., a subsidiary of munications Inc. for $200,000. Erny Approved the Steinman Stations, to Music Fair En- Tannen is president of Agintour. He is KHON -TV Honolulu, KHAW -TV Hilo and terprises Inc. for $575,000. The Steinman the owner of wEEz(AM) Chester and KAII -TV Wailuku, all Hawaii, and KYxr- group includes WGAL- AM-FM -TV Lancas- wHEX(AM) Columbia, both Pennsyl- (AM) Oregon City, Ore.: Sold through ter and WEST -AM -FM Easton, both Penn- vania, and has an interest in WYRE(AM) related transactions by Pacific & Southern sylvania; WDEL (AM) -WSTW( FM) Wil- Annapolis, Md. Leisure Time is a new Broadcasting Co. to McCoy Broadcasting mington, Del., and wTEv(Tv) Providence, company owned by several businessmen Co. for $2.88 million for the Hawaiian Mass. is a R.I.-New Bedford, Shelby Gross including Henry Berliner, Washington stations and $1.5 million for KYxt (see president of Music Fair, a Philadelphia - lawyer, and Richard Messina, a New page 27). based entertainment firm. The company York lawyer. WDMV is a daytimer on 540 WxFM(FM) Chicago: Sold by Frank Kovas Jr. to RKO General Inc. for $2.4 million (see page 29). FEATURED BY KAWA(AM) Waco -Marlin, Tex.: Sold by Morbro Inc. to Centrum Corp. for AMERICA'S OUTSTANDING $375,000, including a covenant not to compete. Centrum is owned by Ronald MEDIA BROKER J. Romanski, David C. Fricker, William G B. Parvin Jr. (each 30% ) and Roy J. T. Harris (10% ) . Messrs. Romanski, Frick - We are pleased to announce the sale of er and Harris are executives with ECC Corp., a Euless, Tex., manufacturing WEFM firm. Mr. Parvin is president and ma- Chicago's jority stockholder of Parvin Sales Co., pioneer FM station an Addison, Tex., manufacturer repre- by sentative. A petition to deny the sale filed by the licensee of KwxT(AM) Waco, alleging that KAWA does not serve the ZENITH RADIO CORPORATION interests of residents of Marlin, was dis- to missed. KAWA is a daytimer on 1010 khz with 10 kw directional. G.C.C. COMMUNICATIONS KTYM -FM Inglewood, Calif.: Sold by Trans America Broadcasting Corp. to OF CHICAGO, INC. Avant Garde Broadcasting Inc. for $315,- 000. Clarence Avant, a record distributor for $1,000,000 and music publisher, is president and majority stockholder in the buying firm, The undersigned assisted G.C.C. Communications which has no other broadcast interests. in this transaction. In approving the sale, the FCC granted KTYM -FM and its sister station, KTYM- (AM) Inglewood (which the selling firm COMPANY,INC. retains), license renewal for a full term BLACKBURN& expiring Dec. 1, 1974. The stations had RADIO TV CATV NEWSPAPER BROKERS ! NEGOTIATIONS FINANCING APPRAISALS onginally been given short -term renewal to February 1973 in connection with WASHINGTON, D.C. CHICAGO 60601 ATLANTA 30309 BEVERLY HILLS 90212 findings that the licensee had violated the 20006 333 N. Michigan Ave. 1655 Peachtree 9465 Wilshire Blvd. commission's rules pertaining to the filing 1725 K Street, N.W. (312) 346-6460 Road. N.E. (213) 274 -6151 of time-brokerage contracts. KTYM -PM (202) 333-9270 (404) 873 -5626 73 -6 / operates on 103.9 mhz with 1.6 kw and

Broadcasting Jan 29 1973 28 an antenna 390 feet above average ter- rain. They keep coming. The following additional license -renewal bills have been of- fered in the House, bringing to 42 the number of such bills introduced in the 93d KJFJ(AM) and 1 wAw(FM), both Congress: H.R. 2264 by Bob Casey (D-Tex.), H.R. 2308 by Walter Flowers (D- Ala.), Webster City, Iowa: KJFJ sold by H.R. 2343 by Walter Jones (D- N.C.), H.R. 2349 by Earl Landgrebe (R- Ind.), H.R. KWAW Nachusa Corp. and by PBW Broad- 2355 by Dave Martin (R- Neb.), H.R. 2356 by Dawson Mathis (D -Ga.), and H.R. 2608 casting Corp. to Gorich Radio Corp. for by Wilbur Mills (D- Ark.). $188,000 and $145,000, respectively. Other broadcast -related legislation introduced in the House: H.R. 2336 by Chet Gorich is owned by Glen R. and Joan E. Holifield (D- Calif.) and 19 co- sponsors, and H.R.'s 2412-2415 by Benjamin Rosen- Olson. Mr. Olson has ownership interest thal (D -N.Y.) and a total of 65 co- sponsors, to establish a White House Office of in KBAB(AM) Indianola, Iowa. He is also Consumer Affairs and a Consumer Protection Agency; H.R. 2382 by Melvin Price president of Sypo Inc., a Brookings, S.D., (D -III.) to require TV, radio, CATV, closed -circuit TV and subscription TV to obtain entertainment firm. Mrs. Olson is house- permits from the FCC before carrying major sporting events (a permit would be wife. KJFJ is a daytimer on 1570 khz awarded upon a showing that the highest bidder of the applying medium had been with 250 w. KWAW operates on 95.9 mhz awarded the rights.); H.R. 2445 by Roy Taylor (D -N.C.) to provide that meetings with 3 kw and an antenna 300 feet above of government agencies and congressional committees be open to the media and average terrain. the public; H. Con. Res. 82 and 83 by Frank Annunzio (D -III.) and 29 co- sponsors KERJ(FM) Bellingham, Wash.: Sold by expressing the opposition of Congress to "films and broadcasts which defame, Birch Bay Broadcasting Co. to Robert E. stereotype, ridicule, demean or degrade ethnic, racial and religious groups." Pollock and others for $250,000. Mr. Pollock has a majority interest in KFUG- ed into several sale contracts involving FM Bethesda, Md.-Washington. (AM) Bellingham. KERL operates on FM properties designed to break up its WKFM operates on 103.5 mhz with 104.3 mhz with a power of 60 kw and AM -FM combinations. It has sold WHBQ- 100 kw and an antenna 584 feet above an antenna 2,310 feet above average FM Memphis to Southern Broadcasting average terrain. The seller, Frank Kovas terrain. Co., has received commission approval Jr., is the original owner of WKFM, went KBLR(AM)- KLTB(FM) Bolivar, Mo.: of its purchases of wAxY(FM) Ft. Lau- which on the air in 1957. Sold by Robert F. Neathery and L. C. derdale, Fla., from Broward County McKenney to William J. and Barbara Broadcasting, and is awaiting FCC au- thorization to sell its wRGR(FM) Boston A. Young for $175,000. Mr. Young is Broadcast donors general manager of and has a majority to Cecil and Joyce Heftel. RKO was traced to Nixon funds interest in KWNS(AM) Pratt, Kan. He also reported several months ago to be and Mrs. Young have a joint minority buying H.Y. Levinson's WCAR -FM De- Annenberg, Berry, Rollins interest in Radio TV Parts Inc., Pratt. troit, but no sale application has since turn up in Nader suit filings at KBLR is a daytimer on 1130 khz with been filed the commission. that report major contributions 250 w. KLTB operates on 106.3 mhz with RKO, a subsidiary of the General & Rubber also owns WGR -AM- Three men with present or past ties to 3 kw and an antenna 200 feet above Tire Corp., average terrain. FM-TV New York; WRKG(AM) and WNAC- broadcasting were among those who have Tv Boston; KHJ- AM -FM -TV Los Angeles; been identified as major contributors to KFRC ( AM ) -KFMS ( FM ) San Francisco; President Nixon's re- election campaign Cable WHBQ -AM -TV Memphis, and WGMS -AM- before April 7, 1972, when the cam- Middle Tennessee CATV, operator of cable systems serving Cookeville, Colum- bia, Tullahoma and Paris, all Tennessee, has been sold to First Northwest Indus- tries of America Inc. for $2.7 million. The firm was formerly operated as a joint venture by the licensees of WLAC- Tv and wsM -TV Nashville. It was di- vested in compliance with FCC regula- tions barring the crossownership of cable CALIFORNIA -Strong non -directional daytimer and companion systems and television stations in the Class B FM in excellent growth area. Extremely same market. First Northwest is a Seattle - attractive and well equipped stations plus highly based entertainment firm which owns the Seattle Supersonics basketball team and valuable real estate. High cash flow merits price of Racquet Clubs of America. Its stock is $550,000 cash. traded over the counter. Zollie Volchok is executive vice president and operating Call our San Francisco Office head of First Northwest. Vidalia, La.: Concordia Television EAST -Unusual opportunity in medium to large market in the East. Corp., a 900 -subscriber cable system Full time AM with strong FM, located in growth market. serving Vidalia, has been sold to Sam- Stations are under -developed. Sellers are willing to accommo- mons Communications Inc., a Dallas - based MSO, for an undisclosed amount. date buyer with long pay -out. Price: $480,000. Concordia was formerly owned by Fred Call Milton Q. Ford, Washington Office Ford, a Washington lawyer, one -time FCC chairman and former president of the National Cable Television Associa- tion. Broker: Blackburn & Co. INC. America's most dynamic and experienced media brokers. RKO gets to add an FM WASHINGTON, D.C.: 1100 Connecticut Ave., N.W., 20036 (202) 393 -3456 RKO General Inc.'s $2.4- million pur- CHICAGO: 1429 Tribune Tower, 60611 (312) 337 -2754 chase of WKFM(FM) Chicago has been DALLAS: 1511 Bryan Street, 75201 (214) 748 -0345 approved by the FCC. The transaction is SAN FRANCISCO: 111 Sutter Street, 94104 (415) 392 -5671 another in a series of movements by RKO in an attempt to realign its broad- Brokers of Newspaper, Radio, CATV 8 TV Properties cast inventory. Within the past year, RKO has enter-

Broadcasting Jan 291973 29 paign- reform law, requiring more ex- portunity to present our views as you plicit disclosures, went into effect. have accordhd the broadcasting industry FCC's Johnson warns: Their identities were contained in bank to present its views," the groups wrote the records filed last week in federal district President last week. the best things in life court in Washington in connection with In their letter to the FCC, on Jan. 15, are not free from Nixon a suit brought against the Agriculture the IO community -group representatives Department by Ralph Nader consumer said the commission members have fre- Commissioner joins growing queue groups. The suit charges that Agricul- quent contact -at conferences, seminars, of critics who see pressure play ture revised its decision denying an in- luncheons and the like -with members behind offer of renewal legislation crease in dairy subsidies after that in- of the industry. All would agree, they dustry made large contributions to the added, that such dialogue presents both FCC Commissioner Nicholas Johnson Nixon campaign. sides with valuable perspectives. says President Nixon is offering broad- A donor of $250,000 was Walter H. But, they said, although the commis- casters "a very simple deal" in proposing Annenberg, ambassador to England and sion has met with representatives of the license -renewal legislation that would chairman of Triangle Publications Inc., National Organization for Women and achieve some of their "fondest dreams." publisher of TV Guide. Triangle owned of Action for Children's Television, the But the irony, he adds, is that the Presi- a major group of TV and radio stations only input minority groups have had is dent could accomplish what Mr. Johnson which it has sold off in recent years. the formal pleading process. says are his aims -to keep material un- Another contributor was Loren M. William D. Wright of Black Efforts for favorable to the administration off the air Berry, a major stockholder and member Soul in Television was a signatory to -without the bill. of the board of directors of Mutual both letters. Others signing the letter Commissioner Johnson discussed the Broadcasting Corp., parent of Mutual to the President were Polly Baca Bar - proposed legislation -it has yet to be in- Broadcasting System. He is listed as ragan of the Colorado Committee on troduced in Congress-in a speech at the contributing $42,000. Mass Media and the Spanish Surnamed; Rhode Island School of Design Confer- John W. Rollins. a director of Rollins Whitney Adams. NOW: Peggy Charren, ence on Television, Communications and Inc., Wilmington, Del., owner of a sta- ACT: Emma Bowen, Black Citizens for Community. in Providence last week. tion group, was listed as contributing a Fair Media, New York; Janice A. Good- He said the bill, whose existence was total of $24,000. Mr. Rollins is the man, Center for Constitutional Rights, disclosed by Clay T. Whitehead, director brother of O. Wayne Rollins, chairman New York; American Legal Defense and of the Office of Telecommunications Pol- and president of Rollins. Educational Fund, San Francisco; Earl icy (BROADCASTING, Jan. 1, et seq.), would K. Moore, New York; Tracy Western, attain for broadcasters such longed -for Stern Community Law Firm; Washington; gains as five -year instead of three -year Citizen challengers Joseph N. Onek, Center for Law and So- license terms, protection against compet- cial Policy. Washington; Geoffrey Cowan, ing applicants at license- renewal time, and of broadcast practices Communications Research Program, Uni- a reduction in the commission's power to seek Nixon audience versity of California at Los Angeles, and defne the public interest. Robert Jay Stein and Albert H. Kramer, But along with fulfilling their "fondest They want to counter points made Citizens Communications Center, Wash- dreams" the bill would bring a realization at broadcaster audience last June: ington. of their "worst nightmares." A price FCC agrees to hear another coalition Groups besides BEST seeking the meet- would be exacted, he said: "Broadcast ing with the commission were Action for stations were to crack down on the news Representatives of citizen groups and the Better Community Services, Rochester, and public affairs materials being broad- public- interest law firms that represent N.Y.; Asian Americans for Fair Media, cast over their stations from the networks if them have written to President Nixon a New York; Black Citizens for Fair Media, -especially it came from CBS." second time requesting a meeting to dis- New York; Boston Community Media He noted that Mr. Whitehead talked cuss the administration's policies regard- Committee, Boston; Community Coali- of "ideological bias" and said that was ing the performance of the broadcast tion for Media Change, Pittsburgh; Con- "Nixonese for anything unfavorable to media -particularly their service to mi- gress of African People, Philadelphia; the Nixon administration." And he said nority groups and women. Hartford Communications Committee, that Mr. Whitehead's reversal of position on the fairness doctrine OTP chief The letter was written on Jan. 24, a Hartford, Conn., and Urban League - -the day after the FCC agreed to meet with National Media Action Team, New York. has denounced it as an effective "system representatives of 10 community -based of government control" but has included a it organizations that have participated in restatement of in the license- renewal hill occasioned by a desire to arm the the regulatory process -to the point in -is Media Briefs FCC with the weapon to enforce "the some cases of filing petitions to deny deal." license -renewal applications. A firm date for the meeting has not yet been set. Lifeline. WLs(AM) Chicago, in response Commissioner Johnson noted that the The groups' to a critical blood shortage in the city, commission has, under Republican and first request for a meeting Democratic with the President was made last July 17 launched a 27 -hour vigil on Jan. 9 that administrations alike, "re- in a (BROADCASTING, July resulted in the donation of over 2,000 fused" to evaluate detailed, specific 24, 1972), three way weeks after the President had met with pints of blood. The idea of disk jockey the journalistic judgments of its li- some 30 executives of major broadcast Charlie Van Dyke and newsman Gil censees. But the remedy for that, he added. will be "new appointments to the companies on problems of concern to Gross, the drive was proposed in response FCC . them. The White House director to a story read on the air by Mr. Gross to accomplish administration of com- about policies." munications, Herbert G. Klein, writing the postponement of heart surgery for Mr. Johnson's term expires June 30. in the President's behalf, rejected the re- two children because of the blood quest. shortage. Vowing to stay on the air until Furthermore, he said, the administra- Mr. Klein explained 1.000 units of blood were collected, the tion could accomplish its aims without that the request the proposed for the meeting with the broadcasters had two station employes and disk jockey legislation, and even if the FCC were barred from inquiring any been made more than 18 months earlier, John Landecker requested donations. into Accent on information. KEX aspect of the broadcaster's journalistic and that the matters of concern to the (AM) Port- function. groups were land, Ore., has signed as He said the President need only within the primary responsi- affiliate of ABC "tell the bility of the FCC. Information radio network. broadcaster, not publicly of But the groups said course," that "favorable resolution of that the meeting itself had apparently MBS additions. New affiliates of the Mu- matters" under consideration been scheduled on short -equal em- notice and the tual Broadcasting System include wHEP- ployment performance, for instance, or broadcasters, whose concerns fall in the (AVd) Foley, Ala., wxAO(AM) Boynton network relationships same area -"by the FCC as their own, "were not shunt- Beach, Fla., and KoRo(AM) Warrensburg, members he appoints depends on the ed . aside to the regulatory agency." Mo. WPAL(FM) Charleston, S.C., be- broadcasters' handling of 'ideological "We seek only fairness -the same op- comes affiliate of Mutual Black Network. bias'."

Broadcasting Jan 291973 30 Hard working ... dedicated ... intense people! To whom radio is more than merely a sound, a dial, some knobs ... and a bunch of transistors. People, to whom radio is a career. A profession. A way of life. A form of communication ranging over both sides of the microphone. People about communicating with people.

RKO Radio People. From maintenance workers to managers. And they all matter. They all count. Because people without the people who make up RKO Radio, regardless of position, we could never communicate with the people RKO who listen to RKO Radio Stations. And they number in the millions. RADIO RKO Radio people, we, ourselves ... and our listeners. We PEOPLE know - they know - what RKO Radio is about.

It's about people!!

FRIK o RADIO a division of R

Broadcasting Jan 291973 32 KPRC -TV, Houston, discovers what our "Cart" machine won't cost them. At the NAB Convention, Paul Huhn - Mr. Huhndorff decided to find out about 120 seconds on a reel machine, dorff saw a lot of possibilities for with an in -depth cost -effectiveness for a reduction of about 75 %. using our TCR -100 Recorder at his study. Applying this figure to 1971's total station. He's Vice President- Opera- The first thing it revealed was pos- head cost of $12,870, Mr. Huhndorff tions at KPRC -TV. sible savings in head cost. projected KPRC's savings at $9,652. But then came the big question. KPRC's average spot is 30 sec- Labor worked out to about 365 Could the Cart machine justify its onds, at an average rate of 100 per man-hours per year for the Cart ver- purchase by the money it saved the day. Head contact is about 32 sec- sus 1,278 hours for a reel -to -reel re- station? onds on the TCR -100, compared to corder. That meant savings of about $9,130 a year. 'btal reductions in head cost and labor cost- $18,782 a year. And, since the Cart eliminates the need for making up a daily spot reel, further savings accrue -$10,950 in manpower and $4,000 in headwheel cost for recording the spots. This $14,950 spot reel saving com- bined with the above $18,782 reduc- tion in headwheel and labor cost enabled Mr. Huhndorff to project yearly savings of well over $30,000 for KPRC with the TCR -100. So the station ordered a TCR -100 and combined it with one of the six RCA TR -70 recorders in their tape room. Soon after installation, the TCR - 100 was handling some 125 play- backs a day, plus recording 25 to 30 new spots each evening for the tape library. Mr. Huhndorff expects to maintain a current "library" of 1,200 to 1,500 carts.

The cost -effective TCR -100 at KPH L-'T V. (Continued on next page) (Coned.) The TCR -100 is connected to a delegate system which allows it to be remote- controlled from any of four TCR -100 Box Score control rooms, especially important Number delivered 79 in a station with such a strong news Number of commercials broadcast 1,505,000* Present rate (commercials /day) 9,100* emphasis as KPRC -TV. Man hours saved 62,290* And the TCR -100 frees for pro- *Estimate duction use a reel machine that was previously tied up full -time handling TCR -100's Delivered spot reel commercials. KARD -TV, Wichita, Kan. WBRE -TV, Wilkes Barre, Pa. In fact, the Cart has measured up KATU -TV, Portland, Ore. WBTV, Charlotte, N. C. to expectations so well that the de- KBTV, Denver, Colo. WDAF -TV, Kansas City, Mo. livery schedule has been accelerated KCEN -TV, Temple, Texas WDAY -TV, Fargo, N. D. on the second TCR -100 for KPRC. KHQ -TV, Spokane, Wash. WDCA -TV, Washington, D. C. Mr. Huhndorff foresees many ad- KIRO -TV, Seattle, Wash. WEAT -TV, W. Palm Beach, Fla. ditional advantages from the second KNTV, San Jose, Calif. WECT -TV, Wilmington, N. C. KOB -TV, Albuquerque, N. Mex. WFMY -TV, Greensboro, N. C. Cart machine. It will be located in KOCO -TV, Oklahoma City, Okla. WGN -TV, Chicago, III. the film room and used for play- KOMO -TV, Seattle, Wash. WGR -TV, Buffalo, N. Y. backs, while the TCR -100 in the tape KPLR -TV, St. Louis, Mo. WISN -TV, Milwaukee, Wisc. room handles all record functions. KPRC -TV, Houston, Texas WJAR -TV, Providence, R. I. In addition to recording spots, this KPTV, Portland, Ore. WKBW-TV, Buffalo, N. Y. machine will be used to record net- KRON -TV, San Francisco, Calif. (2) WKRC -TV, Cincinnati, O. work news stories, one segment per KSD -TV, St. Louis, Mo. WKRG -TV, Mobile, Ala. cart. This will make it easier for KSLA -TV, Shreveport, La. WKYC -TV, Cleveland, O. KSTP -TV, St. Paul, Minn. WMAL -TV, Washington, D. C. KTBS -TV, Shreveport, La. WMAQ -TV, Chicago, III. KTRK -TV, Houston, Texas WNCT -TV, Greenville, N. C. KTSM -TV, El Paso, Texas WPTV, Palm Beach, Fla. KVRL -TV, Houston, Texas WRAL -TV, Raleigh, N.C. KWGN -TV, Denver, Colo. WRC -TV, Washington, D. C. (2) KWTV, Oklahoma City, Okla. WSAV -TV, Savannah, Ga. KXZY -TV, Spokane, Wash. WSB -TV, Atlanta, Ga. NBC, Network, N.Y. C. (4) WSOC -TV, Charlotte, N. C. NBC, Network, Burbank, Calif. (2) WSPA-TV, Spartanburg, S. C. WAFB -TV, Baton Rouge, La. WTAE -TV, Pittsburgh, Pa. WAPA -TV, San Juan, P. R. WTAF -TV, Philadelphia, Pa. WBAL -TV, Baltimore, Md. WTVC, Chattanooga, Tenn. WBAP -TV, Fort Worth, Texas (2) WTVN, Columbus, O. WBAY -TV, Green Bay, Wisc. WUAB -TV, Cleveland, Ohio WBNS -TV, Columbus, O. (2) WUTV, Buffalo, N.Y. WBRC -TV, Birmingham, Ala. WWL -TV, New Orleans, La. Austarama TV, Melbourne, Australia CHAN -TV, Vancouver, B. C., Canada KPRC to assemble material for daily London Weekend TV, London, United Kingdom news programs and to update them TIMSA, Mexico City, Mexico for later broadcasts. Venevision, Caracas, Venezuela Tapes from various news services will also be recorded on carts as in-

dividual segments for instant access KPRC Cost -Effectiveness Study -- TCR -100 when needed as "fillers ". Until now, several VTRs might be used for HEAD COST these "fillers" in a single newscast, Head contact, reel machine KPRC's (ay. 30 -sec. commercial) 120 sec. often interrupting produc- Head contact, TCR -100 32 sec. tion schedules. Reduction in head contact 75% In addition to operational econo- 1971 head costs $12,870 mies, the TCR -100s will enable Projected headwheel savings $ 9,652 KPRC to expand its commercial production capability by making ad- LABOR COST Man -hours, reel machine 1,278 ditional tape machines available for Man -hours, TCR -100 365 this use. Man -hours saved 913 In today's burgeoning Houston, Projected operating labor savings $ 9,130 more and more business is expected. ELTIINATIOAi OF SPOT REEL And because KPRC insists on cost - Labor (3 man -hours per day @ $10 /hr.) $10,950 effective equipment, more profit is Head cost (2 VTRs at about $2 /hr.) $ 4,000 too. Projected spot reel make -up savings $14,950 expected, TOTAL PROJECTED SAYINGS $33,732 Repackaging the TK -44 Camera into a studio/portable "convertible: Because of more and more produc- tion demands, CFTO -TV, Toronto, recently needed a couple of hand- held color cameras that could go where their seven TK -44 cameras couldn't. Renting portable cameras was con- sidered and turned down as too ex- pensive. Buying new hand -held cameras was evaluated and rejected as both costly and risky in terms of maintaining picture quality. CFTO's imaginative solution was to repackage two of their TK -44s so that they can be used either as port- ables or studio cameras. By so doing, they have achieved flexibility, mobil- ity and top quality color at moderate cost. One of CFTO's hand -held cameras is pictured on a production assign- ment. The camera head and elec- tronic viewfinder are enclosed in a formed sheet metal housing. Chang- ing the yoke -tube assemblies, beam splitter and preamp electronics over to the new housing takes only about twenty minutes. On remotes or in the studio, CFTO's hand -held TK -44s provide In addition to the optics and 10:1 extra flexibility. manual zoom lens, the camera head preamps. Conversion of this unit also contains intercom facilities, a takes only ten minutes. call button for video control, and a A 15 -foot multi -coax cable was switch for effects display on the custom -made to connect the camera viewfinder. The entire unit weighs -C7f171091 OFT' back -pack electronics. ;o; NNO head to the COI 38 pounds. DC The housing is sheet metal, hinged CON- The back pack contains all the cir- book. weighs twenty cuit boards from the TK -44 except to open like a It pounds fully loaded, including cir- ORN cuit modules, video switching for the AMP Ore

viewfinder, cable and control func- CAM CYIf CON - vINOCO m tions, and RGB video triggering INTCPCOO CONN. switches for making circuit checks. RCCR /NCR LAYOUT MITRCONNCCII In studio or hand -held configura- tion, the convertible cameras operate from the standard TK -44 CCUs, makes ideal for commercial which simplifies control panel lay- the units production. out. And, of course, modules are identical with other cameras in the Results have been so good that a making maintenance easier third conversion is now being system, planned. and reducing spare parts require- It all goes to show what can be ments. done with good equipment ... mixed The portables have had ample op- with some imaginative thinking. portunity to prove themselves a -at For more details on CFTO's con- religious youth rally in Dallas' Cot- vertible TK-44 cameras, see BROAD- ton Bowl; at Canadian Football to CAST NEWS, Vol. Camera -head design permits optics League games; and at the 1973 Miss #148 (Decem- be adjusted while camera is carried. Canada Pageant. ber, 1972). CFTO -TV is enthusiastic about the results of the "new" cameras, particularly noting their ability to get cinema verité shots like tight closeups, angles, and tilts, which RCA headwheel passes 5500 -hour mark.

KBTV, Denver, reports some inter- KBTV. Another one of their replace- esting statistics on a VTR headwheel ment headwheels chalked up 4,100 panel. operating hours before it was retired. Installed on one of their TR -70s Which means that KBTV is well - Our Ampex Mark X two years ago, it has now logged qualified for membership in the RCA over 5,500 operating hours. And the "1,000 -Hour Club ", which now num- headwheel rework tapes it turns out still show no signs bers 165 customers and 325 head- program is still of deterioration. wheel panels. According to Director of Engi- So if you've got problems with going strong, too. neering, Herb Schubarth, pole tip headwheel life, why not follow the projection has been holding at one example of the experts? Go talk with To date, more than 200 cus- mil for the past eight or nine months. your RCA representative. He can tomers have had their Ampex Such stubborn resistance to aging help your VTR's grow old grace- Mark X headwheels reworked is unusual, even in RCA's durable fully. And profitably. by RCA, using the Alfecon II Alfecon II headwheels. And pamper- material for extended life. ing, certainly, was not the explana- The maximum cost for RCA tion at KBTV. reworking an Ampex head- The work assignments cover the wheel remains at $990. whole gamut - production, dubbing A point worth mentioning is and network delay, with particular that an RCA rework includes emphasis on recording. repair or replacement of all And the operating environment parts necessary to bring head - doesn't exactly meet "white room" wheels up to original specifica- ideals. It's the busy KBTV tape tions. Your RCA representative room where all five RCA VTR's are can give you further details on worked hard and given ordinary the program. attention. But then, long- lasting headwheel KBTV's long-life replacements aren't a novelty at Alfecon II headwheel.

The new 3kW BTF -3E1 FM Trans- Low -cost BC -14 Series Audio Con- mitter is shown here with Phil Rob- Products in the news. soles for broadcast use and CCTV, erts, General Manager of station The solid -state "Direct FM" mod- CATV and commercial sound sys- WCBR -FM, Richmond, Ky., owners ular exciter system, BTE -15A, is tems. There are 6 models, for mono, of the first such transmitter pro- mounted for easy visibility and dual-channel, or stereo, either as duced. access. console or as rack-mounted units. It's a self- contained 2 -tube system And other interior components are Prices start at only $795. built to meet requirements of multi- readily available for servicing, with Console features include 4 mixer plex and stereo operation. A single conveniently located meters and op- positions that handle up to 16 in- compact cabinet houses the entire erating controls. A swing -out, hinged puts; push-button input selection and transmitter, including the harmonic front panel mounts the controls and audition provisions on all input mixer filter. relays for local and remote operation. channels; and input transformers and preamplifiers included for all chan- RCA Type RT-27 Audio Cartridge nels. Tape Recorders are helping the Uni- The consoles contain program and versity of Minnesota to service the monitor amplifiers, audition /cue news media better with quick access with built -in speaker, and speaker to up -to -date briefings. muting /warning light relays. A simple telephone call connects the dialer with one of three RT -27 recorders loaded with prerecorded messages of interest. The recorders are stacked on a three -line telephone rotary system" that starts with the first ring tone. John Kalbrener, Broadcast Direc- tor of the University News Service, observes that "Virtually everyone who uses the facility here lets us know that the sound quality is every- thing from fantastic and incredible to no less than great." sidered this in light of recent events. He pointed out that "four newsmen have gone to jail in the past few months for refusing to hand over unpublished infor- mation to courts or grand juries." He said, too, that "at least a half -dozen other newsmen across the country now face jail sentences for defying court or- ders to break confidences or for insisting on publishing information about criminal cases that judges did not want published." He recommended that legislation pro- tect the newsmen as to the source of published or unpublished information (as well as that obtained or prepared in gathering or processing information). Dr. Stanton also noted that about 20 states now have shield laws that "vary in ef- fectiveness, but at least they are laws, which is more than the federal govern- ment has at this point." Any watering down of legislation, he said, would mean that "we must accept, too the possiblity of the ultimate irony, that reporters will never publish information which will tempt prosecu- tors to use their subpoena power, because they will possess absolutely no informa- tion worth having." Dr. Stanton also mentioned, in the Bashes. Mrs. Ferdinand Marcos, wife of the Philippines president, was among context of what he viewed as govern- 1,700 guests attending Washington party given by NBC on Jan. 17 to celebrate ment pressures on the newsman, the Of- 25th anniversary of Meet the Press. She is shown here with Julian Goodman (I), fice of Telecommunications Policy Direc- NBC president, and Lawrence Spivak, veteran moderator of the program. Wash- tor Clay T. Whitehead speech announc- ington reception was second big one given by network in a week. First, In cele- bration of Super Bowl which NBC televised, was poolside at Century Plaza hotel, ing the administration's proposed license - renewal bill. "In consideration of legisla- Los Angeles, Jan. 13, on eve of game. Estimated cost of the two events: $57,500. tion to stabilize broadcast license renewal, it [the government] will expect network that Congress will go along with an abso- affiliates to jump on their networks with lute privilege for newsmen. FCC invites coverage respect to alleged bias in network news Speaking to a meeting of the Indian- and public affairs broadcasts," he said. apolis chapter of Sigma Delta Chi on Jan. of its proceedings 18, he suggested that newsmen should there is some question seek legislation that would balance the However, as to whether adjudicatory matters House sets hearings on shields; two interests of involved in a society legal should be subject to such exposure Senator Ervin now doubts Congress question -the public's interest in crime will give newsmen absolute relief prosecution and its interest in being in- The FCC is encouraging audio -visual- formed. Subsequently, at a news confer- including live broadcast -coverage of its The House last week scheduled a hearing ence, the senator said newsmen should adjudicatory and rulemaking proceed- on legislation to protect not be in be- confidential required to testify court ings. sources and information is of broadcast and cause much of their information hear- The commission last week said it print journalists. He that the of say. proposed prevention agrees in principle a resolution The hearing, to be held by Represent- their testimony be left up to the judge in with ative Robert K. Kastenmeier's -Wis.) adopted last June by the Administrative (D each individual case. Conference of the United States, which Subcommittee No. 3 of the House Judi- Senator Ervin's Constitutional Rights aware- ciary Committee, will be held Feb. 5 and Subcommittee has also scheduled a news- cited a need for greater public Feb. 7 -9. Lead -off witness will be Judi- hearing. Dates are Feb. ness of the proceedings of administrative men's- privilege agencies and encouraged participation ciary Committee Chairman Peter Rodino 20 -22, Feb. 27 -28 and March 1. in those proceedings by electronic jour- Jr. (D- N.J.). The following additional newsmen's - According to Mr. Kastenmeier, who privilege bills have been introduced in nalists. The commission's notice as- held five days of a newsmen's-privilege Congress: S. 451 by Mark Hatfield (R- serted that coverage of many FCC hearing last September and October, the Ore.), H.R.'s 2230 -2234 by Charles proceedings "would be of interest to the sessions next month "will examine further Whalen Jr. and a total of 55 co- sponsors public and would enhance public under- the question of whether or not a news- and H.R. 2433 by James V. Stanton (D- standing of commission proceedings." man's privilege should be created, and if Ohio). Points outlined in the notice included: it is created, whether or not it should be Senator Ervin also used the SDX meet- Audio -visual coverage is encouraged qualified or absolute, and applicable to ing to criticize the Nixon administration's for (1) oral presentations associated with state as well as federal proceedings." He license- renewal proposal, which was dis- notice and comment rulemaking proceed- said the subcommittee "will also deal with closed last December in a speech to the ings; (2) on- the -record formal rulemak- the difficult question of defining who is to Indianapolis SDX chapter by Office of ing proceedings; (3) investigatory pro- enjoy the nondisclosure privilege." Telecommunications Policy Director Clay ceedings where oral presentations are The hearing last year was held in re- T. Whitehead (BROADCASTING, Jan. 1). made before a presiding officer or the sponse to a June 29 Supreme Court deci- Senator Ervin said the proposal "was a full commission; (4) adjudicatory pro- sion that denied newsmen the right to great attack upon the spirit and letter of ceedings except in cases where the past protect sources and unpublished informa- the First Amendment to suggest the gov- conduct of an individual is at issue, tion from court- ordered disclosure. Since ernment should have a law which holds where service to the public is not af- that decision several newsmen have been a sword over a broadcast station and fected, and if the person in question jailed for refusing to provide requested under the threat that sword will descend objects to the coverage. information. in the form of revocation or denial of a Coverage should be conducted with In another development, Senator Sam license if its version of the news does not minimal intrusion upon the proceeding. Ervin Jr. (D -N.C.) has expressed doubt satisfy the administration." Requests for coverage should be made

Broadcasting Jan 29 1973 37 reasonably in advance and the presiding ship to itself, since it plans to use AT&T officer is empowered to limit, or preclude, UPITN plans to tie it lines only one hour per day at the outset such coverage if circumstances justify. and two hours per day later on. UPITN Witnesses are to be afforded the all together by wire contended that the availability of con- right to request, at any point during their Newsfilm service has been operating tract services to occasional users is re- appearances, that coverage of their testi- on air- freight basis, now seeks quired by law and FCC policy. mony be excluded. to interconnect; problem, however, If the commission declines to issue a If the presiding officer limits or re- arises over proposed AT &T rate hike proportionate -charge ruling, UPITN said, jects such coverage, the reasons for doing it should in the alternative require that so must be stated on the record. Appeals UPITN, New York and London, which AT &T establish a separate service in- from these rulings will not be permitted. has been providing a syndicated newsfilm tended for use by press organizations service to stations in the U.S. and such as itself. Users of the alternative Commissioner Richard Wiley, while service, it said, should be permitted to endorsing the commission's notice inso- throughout the world for many years, re- ported last week it plans to offer an inter- contract for AT &T's service for a mini- far as it would permit coverage of rule - mum of one hour per day. making and investigatory proceedings, connected service by this spring. disagreed with the majority's decision to Bert Reinhardt, executive vice presi- permit such coverage of adjudicatory dent of UPITN, said an interconnected matters. In a statement in which he was news service had been in the planning Whitney grant for WNET stages for a number of years but would joined by Chairman Dean Burch and Noncommercial WNET (TV) New York, Commissioner Charlotte Reid, Mr. Wiley not say whether the entry of a new firm, TVN Inc., into the electronics news -syn- has received a new $75,000 grant from claimed adjudicatory proceedings "are in John Hay Whitney to do live coverage the nature of trials and center on the dication field (BROADCASTING, Jan. 22) had the effect of accelerating UPITN's of news events. Previous grants from Mr. rights of individual litigants. I am frank- Whitney, who was principal owner of ly concerned that, in the interest of ad- timetable. Mr. Reinhardt indicated that UPITN Corinthian Broadcasting until it merged vancing public exposure of governmental with Dun & Bradstreet, allowed WNET processes, we may be unnecessarily in- hoped to start its electronic news service by early April -the same planned starting to cover the Knapp Commission hearings fringing on individual freedom and in- on police corruption in New York, the dividual privacy." date of TVN -but said full details of its operations would be announced shortly. McKay Commission report on the Attica UPITN is owned 50% by United Press prison rebellion and other stories. International and 50% by Independent All day and all of the night Television News Ltd., London. which supplies news to Britain's TV Journalism Briefs CBS Radio week would commercial announced last it stations. Mr. Reinhardt said that UPITN expand its on- the -hour newscasts to 24 now serves all the major independent TV Special audiences. Public Broadcasting April and a day, effective 2, thus become stations in the U.S., some network affili- Service designed its coverage of Jan. 20 the first network to provide hourly news- ates and stations and networks throughout inauguration for both hearing- impaired casts around the clock on a regularly the world on an air- freight basis but and Spanish- speaking viewers. Audio por- scheduled basis . would not give the total number of clients. tion of President Nixon's inaugural ad- Officials said 179 affiliated stations had UPITN sees one potential impediment dress and oath of office was carried in de- indicated as of last week that they would to the implementation of its service, layed captioned version for hearing -im- carry some or all of the additional news- namely AT &T's proposal to revise line paired audience. Audio portion was trans- casts. They said these represented 81% charges for occasional and contract users lated into Spanish language for Spanish - of all CBS Radio affiliates on the air late of its television- transmission service. speaking audience. Special program, enough to use them. In a pleading filed with the FCC, which ran for hour, was picked up from CBS Radio currently feeds 131 hourly UPITN asked the commission to rule that three commercial networks' feed, cap- newscasts a week-20 a day (6 a.m. a "reasonable charge" for AT &T's service tioned and translated at WGBH -TV Boston, through 1 a.m. NYT) Monday through for occasional users such as itself would and fed to 230 public television stations Friday, plus 16 on Saturdays and 15 on be one proportionate to the number of for suggested telecast on Jan. 21. Sundays. On an around- the -clock basis hours is the service used. Under AT &T's UPI's signal converter. United Press In- the total will be 168 a week. They will revised tariff proposal, the only monthly continue to be six minutes in length and ternational is now operating computerized contracts available for television service Telephoto Scan- offered for sale to advertisers by the would Converter that automati- be for daily service for 24 hours cally converts picture signals to desired network. per day, which UPITN said would be The hourly newscasts are addition speed for use on its circuits. Device, UPI in useful only to ABC, CBS and NBC. A says, enables to CBS Radio's NetAlert bulletin service. wire service to interconnect contract monthly rate of service for one domestic and overseas picture circuits on which feeds reports on major news de- hour per day would be dropped. velopments as they occur. near real -time basis. Subscribers are now This, UPITN said, would cause a hard- assured of better photographic quality and faster reception of pictures from out- side continental boundaries, UPI says. Maurice H. Zouary resents For Your (Audiences') Laughing Pleasure Two decades later. The Associated Press has published new edition of its Broad- 52 cast Style Book outlining approach to ONE -HOUR broadcast news writing and editing as IMF COMEDY SPECIALS practiced by AP. Edition marks first re- MOVIE vision in style book in 20 years. It is in- tended primarily for AP broadcast staffers Featuring the World's Greatest Movie Comics of All Time and members but is said to be used throughout industry. Buster Keaton * Harry Langdon * Willie Howard * Bing Crosby * Milton Berle loe Cook Andy Clyde Billy * * * Gilbert * Danny Kaye * Bob Hope Bert Lahr Irene Ryan Pert Kelton Ritz Commerce news line. Department of Brothers * * * * * Vince Barnett * George Shelton * Will Mahoney * Charlotte Greenwood * Franklin Pangborn Commerce has changed its Washington * Vernon Dent * Ernest Trues * Tom Patrieola * loan Davis * Moran g Mack * Lloyd Hamilton Lupino Lane Harry * telephone numbers to be called for taping * Gribbon * Plus more great COMEDY MASTERS. Also a special package of SHIRLEY TEMPLE films as "Queen Of The Moppets." recorded news items. For daily and week- end news feeds, new number is (202) DISTRIBUTED BY: BBDO Contact: Hal Katz 393 -4100; for specialized reports, carried at times offering news (212) 355 -5800 383 Madison Ave., New York, N.Y. 10017 of local or mi- nority interest, numbers are (202) 393- 3777 or 393 -2500.

Broadcasting Jan 29 1973 38 Why?

When 4 girls were murdered at Cape Cod, WPRO had a man on the scene for a week. Why? That's the question we always ask. Why. There's more to WPRO than meets the ear.

radio 630

WPRO / Providence, R. I. / A Division of Capitol Cities Broadcasting Corp. / Represented By Blair Radio We've gol the people who get to e peop e.

That's why we have the biggest adult audience of any radio group in the country. Our on- the -air people know how to talk to them. Our programming people know what they want to hear. And our merchançlising people and retail sales directors know the ins and outs of selling them. Radio is a people to people business and we've got the people who know how to get to the people. NEW YORK WABC CHICAGO WLS PITTSBURGH KQV DETROIT WXYZ HOUSTON KXYZ SAN FRANCISCO KGO LOS ANGELES KABC

*Based on cumulative audience estimates for adults 184- from the April -May 1972 respective.market ARB's, 6AM-Midnight, Mon -Sun, Total Survey Areas. Qualifications available upon request. ing, adding more numbers to the upper Music end of the demographic spectrum as each year passes. Top -40 radio is now firmly entrenched, despite perennial reports of ill health. It's back Top -40 operations are now ranked num- ber one in six of the top -15 markets - New York, Dallas, Houston, Philadel- to the tried phia, Seattle and San Francisco -and number two in seven of the top -15. and true If rating books are not proof of top 40's status, ledger books are. One expert has estimated that the rate of return of a for top -40 top -40 station -generally acknowledged as one of the least expensive operations- can be as high as 64 cents and is rarely radio lower than 43 cents on the dollar. WABC- (AM) New York billed slightly more than The medium's most disciplined format $8 million last year and will return more tried to loosen a few stays these than 50% of that to corporate coffrs, past few years and, for the most acccording to one reliable source at the it. Now, station. KRJ(Atot) Los Angeles billed part, learned to regret WABC's Rick Sklar little worse off for the experience, $5.3 million in 1972 and will return a its back at the old stand, little less than half of that as before -taxes radio billings took a healthy 42% jump practicing basics uniquely its own. profit, a source within RKO General, li- during this same period. censee of the station, says. Underpaid programers and music li- As George Wilson, national program or un- was back to basics last year for con- brarians, aided by an uninvolved It director of the Bartell stations, a top -40 interested management, were ripe for the temporary top -40 radio. Burned by ex- group, phrased it: "It's the last of the in- -key air payola that would come with the periments with album cuts, low gold -mine businesses." creased prosperity of the record business. low -profile promotions and personalities, Top 40's rebirth is not, however, a re- In one year alone, record distributors "much more m- u- u- u -u -u- sic," top -40 incarnation. In less than 12 years, top -40 shelled out close to a quarter -million dol- radio trimmed down its playlists, brought radio has been transformed from some- lars to get their records plugged, a con- back the big -prize promotions and sent thing akin to a shoot-'em-up western to a gressional committee found. its program directors scurrying to their sedate parlor drama. In the late fifties and Scarred by the taint of payola money, record libraries in search of the oldies early sixties, playlists stretched to 80, 90 rock -and -roll radio, as it was known then, that a nostalgia -crazed audience craved. and often 100 records. Disk jockeys were came to a screeching halt. Allan Freed It was the year in which top-40 radio allowed to choose their own music. Music took "the big tall" in 1959 at WABC(Amt) pulled in the reins, saw that its financial directors who made $75 a week drove New York when he refused to sign a situation was healthier than it was giving Jaguars. Time brokerage was common. statement that he had never taken money itself credit for, and then went back to Standing out from what was both a to plug records. Two days later, his con- the roots that had made it so strong troubled and a saving time in radio's his- tract with WNEW -TV for a television dance before progressive -rock music and chang- tory was one man -Allan Freed, himself program was canceled "by mutual con- ing life styles sent top-40 radio spinning. both damned and divine in radio culture sent." He was given a daytime slot on In the late sixties, top -40 stations were and history. He sired the excitement that KDAY(AM) Santa Monica, Calif., and took nervously looking over their shoulders at brought the radio business back from the the first step down from the lofty heights a gang of FM stations that programed crippling blow television had dealt it. He he had lived in for six years. A year later, rock music in a loose, album -cut format. turned radio over to the kids, who, sup- in Los Angeles, he was indicted for com- Top -40 stations then watched with dis- ported by a post -war prosperity, poured mercial bribery, pled guilty, was given a may as they saw the 18 -to -24 year old new-found dollars into products only six- months suspended sentence and fined men drop out of the demographic col- their parents could have bought before $400. He later was charged with income umns in the rating books and appear next the war. And there was one product in tax evasion. He died in 1965 at the age to some FM call letters. Dismay then particular the kids bought- records. of 43. turned to horror as the top 40's tried to In 1954, the record industry was little It was within a few weeks of Mr. bring those listeners back by offering al- more than a $200- million business. Four Freed's death that Phillip Yarbrough be- bum cuts and found themselves alienating years later, the dollar volume in records gan his talks with the corporate man- both younger and older demographics. had jumped to over $500 million. Total agement of RKO General concerning Black rhythm- and -blues music, a his take -over of the programing of ailing cyclical phenomenon on predominantly KHJ(AM) Los Angeles. Using his mother's white contemporary radio, came back in maiden name, which he had adopted full strength. Al Green, Bill Withers, the while a disk jockey at what was then Spinners, the O'Jays, the Chi-Lites and WAKE(AM) Atlanta, he would delight sta- the Stylistics captured the ear of the mass tion operators with the ratings he could radio audience. rake in by cutting playlists, shortening Record companies, ever alert to the jingles, segueing music and keeping disk handwriting on the wall, brought back jockey patter to a startling minimum. Pro- oldies-not the music, but the perform- gramers and jocks would criticize him for ers themselves. At one point last fall, five "depersonalizing radio," "turning it into of the top six songs on the charts were a juke box" and "sterilizing the rock -and- by artists who had their first hits in the roll format." Unlike Allan Freed, how- fifties: Ricky Nelson, Elvis Presley, ever, Bill Drake never wanted the crown Chuck Berry, Johnny Nash and Curtis so many were willing to thrust upon him. Mayfield. Canonized as a savior in the mid -six- And, any attrition in contemporary ties, Bill Drake has been blamed for many radio's 18 -to -24 count has been more of the ills that beset top 40 in the seven- than overcome by the added numbers ties. it has found in the demographics above Bill Drake's influence as a programer 30 years old. People who grew up with was felt on a national basis for the en- the original top -40 radio are still listen- RKO's Bill Drake tire latter half of the sixties. As George

Broadcasting Jan 29 1973 41 Wilson, vice president of Bartell Broad- number -one radio station in the largest are no longer bought in the proportion- casting, said of him: "Bill did a lot of market in the country. And Mr. Sklar ate volume that they once were. Time was things we all knew had to be done. We has achieved that stature by never vary- when an artist had a hit single, his com- knew that audiences wanted more music. ing from the basics. pany would rush him into a studio to cut they wanted fewer commercials. Bill was WABC is the Green Bay Packers of another nine or ten songs (usually con- the guy who had the guts to demand that radio. It has never strayed into what Mr. versions of hit songs by other artists) to those changes be made." Sklar calls "fancy stuff" and has been put on an album with the same title as Mr. Drake's advice was sought by meticulous about making sure that every the original hit single. Today, singles are many stations, his syndicated program- record it plays is a hit -in the strongest usually culled from albums that are made ing did a booming business, his name at sense of that over -used word. In most with an LP concept in mind. Singles are the top of a story in the trade press corn - cases, a record will have had to have used as marketing devices to sell albums manded attention. There have been proved itself everywhere else in the that, according to the Recording Industry reams of stories told and written about country before it can make the WABC Association of America, make up more his famous "red phone" -the line that playlist. The station has been criticized than 85% of the retail record volume. could put Mr. Drake in touch with any because it waits so long to "go on" a There are about as many, if not more, of the RKO stations he was consulting. record and will stay on for a much longer singles bought today as there were 10 The impression that Bill Drake actually time. years ago. But single sales have not risen had iron -fisted control over everything In many ways, WABC is an old- fashion- proportionately with the growth in pop- that went on at his consulted stations ed radio station. It still uses an echo - ulation. And all this leads to the ques- grew to the point that the FCC called chamber to filter both its voices and tions: Who is buying singles now? And, him in four years ago to see if his con- music. The echo is an old device are these sales reports then a reliable in- sultancy violated the seven- station rule. that Mr. Sklar never saw any need to dicator of the relative popularity of rec- The commission found nothing wrong. change when everyone else was discard- ords? It's 3,300 miles from the houseboat ing it. "It is a distortion, there's no doubt As for "who buys singles any more," no that Bill Drake lives on in a boat basin about it. But I think people like it be- nonempirical research data has come outside Los Angeles to Manhattan, where cause it makes it sound like radio." forward. Programers who say sales fig- Rick Sklar, the man who The WABC echo is in direct opposition ures for singles have lost their credibility programs are wABC(AM) New York, works and lives. to the way Bill Drake would have the saying that singles are bought only by These two men are worlds apart, except RKO stations sound. Mr. Drake adheres low- income groups, especially blacks, and to the idea that the sound of a station therefore give a distorted picture when for the success both have enjoyed as projected programers. But Rick Sklar never has should be as flat and as pure as possible. onto a broader audience. And others believe that singles, even though garnered the attention that Bill Drake And Rick Sklar never fell prey to the proportionate sales have dropped off, are has, probably because Mr. Sklar has rush to put album cuts on top -40 play - still bought by a wide audience who may less in- lists, as Bill Drake did. The trend toward been accessible to both the radio be young, but are still no different from a whole and album cuts was a means, most program- dustry as to the press. the public that bought singles years ago. Rick a radio ers thought, of keeping the 18 -to -24 male Sklar became programer Bill Stewart, a veteran of the Storz through sheer audacity, he says. He was audience that was beginning to tune to progressive -rock FM stations in the late station group and now operations man- working at wINs(AM) New York as ager of wroo(AM) Minneapolis: "To promotion manager in the late fifties sixties. "At the time," Mel Phillips, pro- gram director of Drake -consulted wxt.o- me, the single is a truer measure of when the payola scandal broke in New popularity than an album. The who York. The station's program director (FM) New York, shrugged, "it seemed kid buys album is who gets to and like the right thing to do. Almost every- the kid a $20 slipped off discretely California allowance every week and the next morning Rick the young body got caught in the trap, though." can run down Sklar, to buy an LP whenever he wants, which promotion man, walked into the P.D.'s "I knew it was wrong," Bill Drake now is usually when office, sat down at the desk, called the says "because after we took the LP cuts the peer -group pressure off the station the numbers immediately to have a certain album is strong enough. owner on the phone and informed him He may listen that he "would handle everything." went back up." to it only once or twice; it doesn't matter because the album is Maybe it was because there really were "Well," the owner said, "with all the really just a status symbol. But the kid we're we ap- no FM's breathing down wABC's neck trouble in now, need to who gets a dollar a week for her allow- as that Rick Sklar never had to resort to point a community leader the pro- ance, when she goes down to buy a such experimentation. Or maybe it was gram director -give us some respecta- single, she chooses it with great care." bility. But you can stay until we appoint his belief that WABC was so strong in all other demographic categories that the To Bill Stewart's mind, the audience for someone," he told Rick Sklar. A "com- top 40 is the low- income groups, of station could stand a little attrition in a munity leader" was never appointed and whom "there are a lot," he has said. nine months later the station was sold. small section of its audience. But Chuck Dunaway, one of the few "I suppose I was really naive," Mr. Most likely, however, the main reason for Rick Sklar's success at WABC is his major- market programers who still pulls Sklar says today, "wanting to take over an air -shift (at waxy[AM] Cleveland), that job after what had gone on." That heavy involvement in an elemental prac- tice of top-40 radio- record research. has begun to re- evaluate his methods of experience also began what has been an programing. "I don't think the sales attitude Record research has been the founda- re- of distrust toward record people ports that I get really can be taken in that has made him either famous or in- tion of top 40 since its infancy. Because of the very nature of the beast, popular - toto as a true reflection of what people famous, depending on your point of view. want to hear. First of all, you must have "First thing I did at WINS," he said, "was music programers have faced every Mon- day the task of determining the best -liked an ear. I've been doing this too long not ban all record pluggers from the build- to trust my ear. We're not in business to ing." records for the week. And the procedures of those determinations have, for most educate people; we're here to reflect Even today, he very promo- the sees few part, not changed since the time of Your musical tastes. But I want to reflect a tion men and keeps close watch over Hit Parade. total picture." wABC's record -store monitoring system Store reports -a survey of record out- So, woo' has shifted the emphasis of to avoid "hypes" by the stores that record lets that report the best -selling records in its programing from pure research to a companies may have influenced with free ranked order-has been the heart of the form of "concept" programing. It was records. research process. And it promises to re- all necessary, Mr. Dunaway says, when But talk of payola, etc. is secondary to main so for some time. he saw wtxY's quarter-hour averages be- any discussion about what WABC means But changes in the record -buying habits gin to slip. "What can you do when you as a radio station. What counts is that of the public, changes in musical taste see that you've got a monstrous cume Rick Sklar has been wildly successful at and even some changes in the ideas of average but your quarter-hours are bad? programing a mass -appeal radio station. top -40 radio are beginning to erode the The problem has got to be repetition. For the eight years he has been its pro- basis of record research. Right? gram director, WABC has been the solid, The biggest change is because singles "I believe people listen to you for

Broadcasting Jan 29 1973 42 The Top 40 is to Radio 11 as Radio 11 is to the top 40 using one another.

WBAL Radio 11 in Baltimore is a full service station. ;: JUST HOW WELL IS THE YOUNG DOCTOR DOING? Very. According to the latest available rating any other prime -time access show on KYW -TV. figures;' in the top ten markets Young Dr. Kildare Example 5 outranks all new syndicated dramatic shows. Boston: With a 39 share, Kildare trounced According to those same figures, Kildare the competition and won in every important outranks every new syndicated comedy show. demographic category. And to top it off, Kildare also outranks all new syndicated variety shows. Example 6 In fact, the only category that he doesn't Kildare vs. Prime -Time Access Average: beat is the game show. And you can't win them All across the country, Kildare consistently all, now, can you? showed great appeal to the key women 18 -49 But those are over-all rating figures. Let's category. Here are the figures comparing take a closer look at the people who really count Kildare to the station's own prime -time access for most advertisers -the housewives who buy average: most of their products. Here are several examples** that demon- Kildare Ateragl

strate Kildare's strength with this all -important Boston I 80,000 102,000 demographic group. Chicago 113.ON 80,000 Detroit I42.000 84,000 Example 1 Los Angeles 197.0L10 150,000 New York: Kildare delivered more women New York 199,000 190.000 18 -34 than any other WCBS 7:30 prime -time San Francisco 40.000 35,000 access half-hour. And against the stiffest com- petition. Now, all the examples we've given have Example 2 been from the top ten. And we frequently hear Chicago: Kildare delivered more women stations say that they don't care what happens 18 -34 and more women 18 -49, than any of in places like New York and Los Angeles, that WBBM-TV's prime -time access half-hours. what they're really looking for is something that Example 3 will appeal to their own area. The .fact is, however, that Los Angeles: Rated highest the fiercely competitive top among KNXT's prime -time markets are where a program access half-hours, Kildare leads - any program receives its true in households, total women, OUNG - test. if the show can deliver women 18 -34, women 18 -49, there, it can do the job anywhere. and total housewives. OCTOR So find the weak spot in Example 4 your prime -time access sched- Philadelphia: Kildare de- ule. Then call your MGM -TV livered more total women than KILDARE representative. V, IIMGM-TV

MOM TELEVISION. 1350 AVENUE OF THE AMERICAS. NEW YORK 10019

°Source: ARB November 1972 '''Sources: I l l NSI November 1072:121 ARB November 1972:111 ARB November 1972:141 ARB November 1972; 151 NSI November 1972: 161 NSI November 1072. All figures are audience estimares subject to qualifications upon request. variety," he continued. "The old Ed Sulli- "It [top 40] was invaluable training for van thing. First you see the dancing bear me. It taught me the basics of good for- act followed by the Russian ballet. It's mat programing with all the production variety. An LP cut is music, period. I techniques and jingles involved. Top 40 don't care if it comes from a single or is as consistent as it has ever been, and an album or if it was cut on a rock." that's probably its strength. But it is also KILT(AM) Houston has been the top - probably as sterile as it has ever been, rated station in that city ever since Bill too. Those great 'honcho' programers did Young, the current program director, a great job uncluttering the format. There has been there. That's since 1966, "and aren't the great ups and downs there were time, I know we were number one for a very 10 years ago. But at the same they long time before that," he said with a took a lot of the excitement out of it. laugh. Despite the dominant place KILT There is nowhere for those wacky, funny occupies in its market, Mr. Young ex- jocks to go anymore in top 40. presses a bit of honest consternation "Today, a disk jockey has got to be so about the state of programing research damned prepared -from pulling music, in Houston. to the way he reads a line of copy, to 1.d4Ni. . "When a person buys a record," he what he says about an artist," John said, "I have to think that to radio, that WIXY's Chuck Dunaway Rook once the program director of wiz- record's popularity value is diminished, (Am) Chicago and now a programing re- emerged as a gauge of popularity and consultant, says. "And I hate the word if not dead altogether. After all, any- stations in the Bartell group, for one, are body who has the record in his home disk jockey for the very reason that if even going out to do periodic opinion - someone's a disk jockey, then he's no where it can be played at will -and I survey work at shopping centers and know when I buy a record, especially damn goof. If he's right, he should be schools. an entertainer, he's in show business." a single, I go home and play the thing George Wilson, national program di- to death immediately. I don't know what rector of the Bartell stations, says that John Rook, like many other program- kind of value you can place on that rec- "research and execution are still the name ers today, is telling his clients that music ord afterward. Our appeal has to be to the of the game. There's very little difference is not one of the problems with contem- non -record -buying public. To program a between KcBQ(AM) San Diego or WMYO- porary radio. The problem, he says, is radio station strictly according to record (FM) Miami and the other stations in the people on the air. sales is self -annihilating. town. We all play the same music. It's "Back when I was working for Storz," "This station, and most good stations execution that makes the difference. I says Bill Stewart, who was head of pro- I know, programs according to what types don't care if there are only ten records graming for the Storz group of stations of music we are lacking at the moment," selling in any market, or seven. Then from 1955 to 1959 and again in the he went on. "On the other hand, most those are the seven you play." mid-sixties, "we had a phrase we used record stores will tell a radio station But if record research is what is behind on the air: It's what's between the music what it wants to hear. If you ask them contemporary top-40 radio, it is the DJ, that counts. And that's probably truer what their top -selling records are, they'll jock, disk jockey, air personality or what - now than before. But unfortunately, I break it down and only give you the rec- have -you who is still out in front. And hear very little of interest between the ords they think you want to play. If an his role in the reborn top 40 of today is music any more. To try to build a fore- R &B station were to call, they'd give a bit unsure. ground station, you need things that will them a whole different set of records. Tom Allen of country wIL(AM) St. keep attention. The average top -40 guy So I finally had to say to them, 'Give Louis says, "I don't know if you could today came up from the Drake thing. me your top -20 records, but don't break say that the music left me or I left the The guys who worked for Storz or Gor- it down. Let me do that.' There's no music, really. But when I left top 40 in don McLendon are in country radio or other way you can provide a wider selec- 1966, it was just when the 'head' or 'drug' MOR. It used to be that when a station tion of music for a mass audience." music was coming on and I just couldn't got in trouble, you immediately cut the People on both sides of this argu- relate to that. I couldn't continue to grow playlist. I don't think that's going to ment, though, are saying they put more with it. work any more." records on their playlists last year by "You could say I'm old- fashioned," he "Everyone complains that there isn't virtue of sound, and not sales, than in continues, "but I'm a guy who believes any air -talent any more. That's ridicu- past years. that a jock has got to like the music he lous," John Rook continued. "I've seen Few programers rely solely on singles - plays. When I put a record on the turn- hundreds of guys all across the country sales reports any more, anyway. They are table I have to be able to enjoy that mu- who are just begging for motivation. learning how to temper singles reports sic enough to communicate it. I'm just And that's the fault of the program di- with album reports: juke box play has more comfortable with . rectors out there. Program directors aren't "directors" any more. They want to be called operations managers or they're waiting to become general man- agers. Too many of them are just ad- SPOT BUSINESS IS AWFUL ministrators." Bob Henabery, head of programing FOR CONTEMPORY development for ABC Radio -the man STATIONS who keeps the program directors of the Most are down sharply. Many are offsetting ABC -owned stations talking to one these losses another -when asked what he saw as the with all -time highs in Local. We help most important thing that happened this leading rock stations reach towering local peaks year in contemporary radio, said: "A lot through retailer presentations, sales training, of time was spent getting some warmth back into the jocks. Getting them to and 60 other services to management during 30 days throw off the straitjacket of the format in their markets. Stations like us because we a little more." personally create the ;''dollars pay Jay Cook, the programer of wFIL(AM) to for our services. Philadelphia, expressed the same thought, although from a different angle, as he YOUNG ADULT MARKETING INC. talked about hiring several new people I for air -slots last year. "It's unfortunate 19525 VENTURA BLVD. TARZANA, CALIF. (213) 881 -7017 that a while ago we, all programers, were

Broadcasting Jan 291973 46 I f I i \ I I ` I 11,1 \ 11 1a'IIL"J II11 \"J \ ® 1 A 6I \A [WI 1 1 \I 11 I 1 X1500

BURBANK. CALIFORNIA 91502 * * ** m;;fii

VIII"III °,INJÌ6u IU RIND110. Specialization is responsible for our growth situation in radio. We're investing our energy in representing the best rock radio stations in major markets throughout the country.

That's why we're proud to announce that WYSL; WPM in Buffalo, New York are now part of ABC -FM Spot Sales' portfolio. The latest four book Pulse average indicates WYSLWPhD #1 in delivering adults 18 -34 in Buffalo.* We're bullish on rock and the stations we represent. With the addition of WYSL W PD in the 24th ranking market, we're Buffalo -ish on radio.

ABC-FM f /pot /ales lne. NEW YORK(212)LT1 -7777 CHICAGO(312)372 -2267 DETROIT (313)353 -8283 LOS ANGELES (213) 838 -6839

*Estimates from Cct 71- Sept'72 Pulse. Central Zone.1.7W -M anight Mon -Fr A,e oye 1, -4 hour Qualifications crvoda^ ie upon request selecting our talent on the basis of the sound they created for the station and not on the content of what they said. But we got smart," he smiled, "now I'm looking for people whose actual personality and sound are consistent." KLIF(AM) Dallas has been an excep- tional top 40 in the fact that it is one of the few stations of the genre that has al- ways been heavily personality oriented. When DJ talk was the kiss of death to most major- market operations, KLIF was talking its head off. Last September, 14JASIINGION,No.1 KLIF extended its exceptional status a little farther when it asked Dave Am- brose, then mid -morning man, to try his hand at a two-way sex talk show during midday. Bill Stewart, who helped KLIF, now owned by Fairchild, put the sex show on the air before going up to Minneapolis to start the oldies format at wYoo(AM) [he is Fairchild's national program direc- ATIOW tor], told the story of the Dave Ambrose Show from the beginning: "Probably KLIF's strongest draw to the adult audi- ence has been its meaningful news image THE MOST PROMOTION MINDED STATION IN THE NATION in the market. Even if they didn't really like the music, they'd put up with it be- cause they knew that for what was hap- pening, they'd get it first from KLIF. Despite that though, there was a terrible drop -off in audience after the kids went to school. We would have something like a 35 share 6 a.m. to 10, and then it would go down to something like an 8.2 10 a.m. to 3. We tried everything. Tailoring music to day -parts, housewife promotions. Nothing worked until this talk show idea came along. We got out of trouble because we took our base audi- ence really and just expanded on it. You can relate it to music really. We're just playing the conversations that most peo- ple are talking about, instead of records." Despite the inroads KLIF has made in Dallas, the top-40 disk jockey is still basically a presenter, not a personality. Bob Henabery characterizes the disk jockey as an MC who stands in front 50,000 10,000 of the curtain. "His job is first to tell you who's on stage," he says. "But most WATTS FM POWERFUL AM important, it's to build the excitement STEREO AT 95.5 WATTS AT 1580 until the curtain goes up." Many jocks -and programers -who P.O. BOX 8550 Washington, D.C. 20027 were used to more freedom have shaken, their finger at the first opportunity at 'SOURCE: ARB OCT /NOV 1972 Bill Drake when things about their for- mat fell apart. It is the price he has had to pay over and over for his success, both with the stations he has worked with and with the fact that so many have adopted NEW ENGLAND MUSIC REVIEW his ideas. Not just a top 40 countdown Rick Shaw has worked on the air at ... wxt.o(AM) New York, a Drake -consulted Ej But a unique program that each week examines the top 40 in station, through two major shifts in pro- America, the styles, the people, but most of all the music! Three graming. A tightly formated operation, hours each week tells of the people whose musical ideas appeal when he arrived, under the control of to the American public. Two half hour programs look at the music programer Sebastian Stone (now at KFRC- [AM] San Francisco), the station become that's soon to be among the top 40, and the record albums that are obtaining more progressive under Mel Phillips and top sales throughout the USA. Now available to AM &FM radio stations in the the abortive LP -cut phase of the RKO New England area. For information write: stations. Now, the station is "back where it started from," as Mr. Shaw put it, on a Churchill Broadcasting format not too dissimilar from the one David Biron Sales Manager when he arrived. The biggest change is Lisbon Road that wxLO is now almost 50% oldies. Lisbon Falls, Maine 04252 The difficulties in defining disk jockeys

Broadcasting Jan 29 1973 49 and the intricacies of radio research un- doubtedly have followed the radio spec- trum on up to the higher frequencies where FM radio dwells and where a new animal has reared its head in the past few years -FM top 40. It formerly was thought that the only type of rock that could go on the FM band was progres- sive, aimed at a select, high- income, highly educated group. The penetration KLIF problem that FM has had to live with is improving all the time as more and WAS THERE more people equip their homes and cars with all- channel sets. As wxt-o(FM) New York, WDRQ(FM) IN 1954 Detroit, WMYQ(FM) Miami and several others like them have begun to show, WHEN the idea of putting a mass -appeal radio station on the FM dial is no longer antithetical. WMYQ, on the air a little less than two years now, has slowly been en- croaching on an audience that used to belong exclusively to Storz's WQAM(AM) Miami. In the last ARB books, WMYQ came out number one in teens. Its format TOP 40 was designed, according to Bartell Na- tional Program Director George Wilson, WAS BORN! to appeal to different -though not vastly different- audiences at different times of day. In radio terminology, that translates into "programing to dayparts," a method that has been coming into wider use lately. The idea of programing a consist- O THE I I ent sound all day has, for some pro- \ / gramers, lost many of its former appli- i cations. "We are consistent," George Wilson says. "You can't give that up. Let's say, we're consistent to the audience that is $XCITEMENr_ available listen to to us." The two greatest advantages to an FM IT BROUGHT MADE it top -40 operation are common among all FM's: low spot loads and stereo. "There are a lot of people who don't even listen to AM any more," Mel Phillips observed. "And in five years, it'll be more of an advantage." KLIF CS ín'54 What was a lot of "FM talk" in past years ( "It's coming, I tell you. It will be AND HAS KEPT here any day," so many FM time sales- men have said for so long) has turned into action. The best indicator is when the businessmen of broadcasting begin to put their money where their mouth has been. RKO General has bought three KLIF ¡n... major- market FM's in the last year (all will more than likely rock, though RKO will not confirm that), Bartell has put an FM rocker on the air in St. Louis. Metromedia is expected to rock its new FM in Chicago once FCC clearance _1955/1956/1957 comes through. Bob Wilson and Art Astor, program director and general 1958/1959/1960/1961 manager, respectively, of KDAY(AM) Santa Monica, Calif., have been hired as con- sultants to format KsEA(FM) San Diego 1962/1963/1964/1965 as a top 40. And once Cecil Heftel gets clearance on the FM he bought in St. 1966/1967/1968/1969 Louis this fall, it will more than likely rock as well. Does the competition frighten AM? 1970/1971 and 1972... "There is no one who is successful who isn't running scared to some extent," says Bob Henabery. "Competition is good. It NATIONAL SALES: BLAIR RADIO is American. You can't adjust your pro- graming on a day -to -day basis to keep up with the competition. Not even on a

Broadcasting Jan 29 1973 50 week -to -week or month -to -month basis. That is what is maddening about it. You have to establish what you should do in a market and then do it better than any- body else. But after that, you have to ride WE JUST DON'T BELIEVE with it basically." ANY OTHER TOP 40 STATION An audio odyssey: IN THE WORLD CAN MATCH coast -to -coast THE UNDISPUTABLE RECORD and back again in top -40 radio Wherein an imaginary traveler picks up on the signals - and the programers -that inhabit the upper reaches of the rock -and -roll medium KLI In any swing from one side of the U.S. F/iisö to the other, there is a string of top-40 stations that dominate the radio dial - DALLAS either by sheer strength of signal, or sheer skill of programing, or both. Starting from the Northeast, WRKO- (AM) Boston would be the first power- house station that a top -40- minded audio traveler would home in on. And on it he would hear perhaps the most pro- gressive form of mass -appeal top-40 in the country. The half -million college students of Boston have made WRKO the station and Scott Brink the programer to break country -rock and "underground" artists onto pop playlists. WMEx(AM) Boston, wtuco's nearest top-40 rival, gained distinction last year when it broke ON THE SOUTHWESTERN Chuck Berry's "My Ding -a- Ling." Tom Allen brought WMEX back to its basic top-40 format two years ago after an experiment with progressive rock. Its sound is now more black -oriented than iS TOP WRKO'S. 40 Not far out of Boston the traveler would come in range of WABC(AM) New SINCE 1954 York. With its old 50 -kw transmitter, WABC'S signal traversed the terrain be- tween Rhode Island and Maryland. The new "stick" that went into use this month probably will not expand that coverage much farther but Rick Sklar, who pro- THANKS grams WABC, says it will help strengthen some of. the weak spots in the station's ELVIS, CHUCK, CHUBBY, PATTI, ELTON, coverage of metropolitan and suburban New York. Little can be said of WABC CAROLE, ALICE, AND ALL YOU FOLKS that is not redundant. It has sat atop the rock heap in New York seemingly for- WHO HELPED US ALONG THE WAY... ever -and without a major challenger for the last three years. Says Bob Hena- with friends like you bery, ABC Radio program development: "I can't tell you how many hot -shots who needs have come up to New York on motor- cycles from Macon, Ga., and Waco, Tex., LUDWIG, WOLFGANG, JOHANN, IGOR, saying 'I'm gonna knock that station right off the air.' But as you look out at them FRANZ, EDVARD, RIMSKI, FELIX, et al? now you just see a line of tombstones. There's almost no way to compete against Rick Sklar. He's got too much experi- J ence." Once on the Pennsylvania Turnpike BROADCAST SUBSIDIARY OF and heading west, the traveler may tune in wFtL(AM) Philadelphia. In the early FAIRCHILD INDUSTRIES U days of rock -and -roll radio, WFIL was a NATIONAL SALES: BLAIR RADIO middle -of- the -road station, and that city's rock audience belonged to an almost

Broadcasting Jan 29 1973 51 legendary line -up of disk jockeys on radio. "I pat myself on the back," says WIBG(AM) : Tom Donahue, Joe Niagara, Mr. Diehl, "for getting her and keeping Hy Lit, Jerry Stevens and Dean Tyler. her. I seldom question her judgments, But in 1966, WEIL tired of butting heads and when I do, I'm usually wrong." with the MOR king in town, wIP(AM), WLS(AM) Chicago gained its first na- and went rock. WIBG crumbled in less tional reputation for the wildly success- than 18 months and, with the help of ful country -music barn -dances it broad- program consultant Mike Joseph, WFIL cast in the thirties. Its current smash is reigned supreme. top 40. Mike McCormick, the program Jay Cook, now program director at director, runs a different operation from WFIL, is coming off a bad year. He too Rick Sklar's at the commonly owned was burned by the LP -cut experiment. WABC-LP cuts at night and round -the- But despite the run -for -his -money Jay clock tailoring of records to day parts Cook had last year from a resurging are two of the Chicago distinctions. wtam and a progressive- rocking WMMR- "The Voice of Labor," WCFL(AM) (FM), WFIL regained some of its stature Chicago, gained a new sound and a new in the year -end rating books. personality last year through the acqui- Farther west, Bob Harper's KQV(AM) sition of the highly -rated Larry Lujack- Pittsburgh has been so strong in that city who was working the morning shift for so long that it is virtually without across the street at was -and wts's for- competition. KQv's sound is what made CKLW's Alden Diehl mer program director, John Rook, who the ABC -owned rockers so successful: now consults the station. Art Roberts is careful, controlled and clean. books. Owned by RKO General until charged with keeping the format right on Through the midlands of Ohio and In- 1970, CKLW was the launch pad for sev- a day -to -day basis with help from one of diana the sounds of Chuck Dunaway's eral notable programing careers. Paul the most musically knowledgable general wtxY(AM) Cleveland, Bryan McIntyre's Drew- nicknamed alternately "The En- manägers around, Lew Witz. bellwether WCOL(AM) Columbus and forcer" and "Rommel" and fabled as the Out from under the signals of WLS and Jim Fox's WIFE(AM) Indianapolis form man who spent all day, every day with WCFL, Milwaukee stations WOKY(AM) a blanket over an area that has resisted an ear -plug in his head listening to CKLW and WRIT(AM) dominate the western side the intrusion from strong- signal stations everywhere he went- adapted the station of the Great Lakes. Bernie Strachota, the in Detroit and Chicago. to the Detroit market. Ted Atkins, who veteran owner of WRIT, hopes his new Just across the river from Detroit, in would go on to program KHJ(AM) Los programer, Mark Wheeler, will spirit Windsor, Ont., CKLW(AM)'s 35- year -old Angeles until late last year, made his away some of the huge audience that well. transmitter ( "today's just can't duplicate reputation at CKLW as makes WOKY number one in the market. it," says claw's Alden Diehl) produces Today, under Mr. Diehl, CKLW is one But Gary Price has withstood many chal- a signal that can only be described as of the few successful major- market top lenges in his years at WOKY and cannot awesome. It not only dominates Detroit 40's that will break records. Much of that be easily taken. from Canada, but has been known to credit goes to Rosalie Trombley, respect- In Omaha, the city where Todd Storz in and for rate high the Toledo Cleveland ed owning two of the best ears in first saw the potential for top-40 radio, Gary Martin has recently come to pro- gram KOIL(AM). And in Denver, KTLK- ENTERPRISES INC. (AM), another John Rook- consulted sta- DRAKE -CHENAULT tion, has a new programer as well. Tom Bigby is fresh from a foray into country - 8399 Topanga Canyon Boulevard music programing at KBOx(AM) Dallas, but his roots are top 40-he was Mr. Canoga Park, California 91304 Rook's assistant at was. Mr. Bigby's job now is to knock off the top -rated rocker in Denver, KIMN(AM). Al Brady, who TOTAL PROGRAMMING SERVICE FOR 24 HOUR programs KIMx, is as new to Denver as Tom Bigby, but KIMN still looks strong. AUTOMATED AM & FM RADIO FACILITIES And in Minneapolis, the race is neck and neck for the number -two spot in that Send me demo tapes on: city- wcco(AM) has been untouchable with its adult format. Johnny Canton at WDGY(AM) and Chuck Buell at KDWB- (AM) -which Chuck Blore first rocked in 1960-can bring in 10 and 11 shares of the market, respectively, despite the CLASSIC GOLD. NOSTALGIA RADIO GREAT AMERICAN COUNTRY dominance of wcco, and the battle shows no sign of letting up. From there, a traveler can go flat out HITPARADE SOLID GOLD SPECIAL FEATURES through the Plains states until he reaches the Northwest and KJR(AM) Seattle. Pat DRAKE JINGLES O'Day, in his decade -long stint at KJR, has built the station's reputation on its news image and its tight, clean format sound. If KJR didn't invent the free- form news concept -the idea that "con- NAME TITLE stant information" should be given to listeners when news happens and that the length of newscasts should be dictated by STATION ADDRESS the amount and importance of the news rather than a pre -determined format -it has done much to perfect the form. CITY STATE ZIP Through the careful selection of all - demographic music and hard, concise news, KJR has built an audience with

Broadcasting Jan 29 1973 52 In just four months KRTH (FM),

formerly KHJ (FM), is a major

factor in a 70 plus station market - Los Angeles.

gawAuáe_,, Monday - Sunday T 6:00 A.M. - Midnight & 18 (Adults - 34) ggo-tg-teiz ° No. 1 Station A - 6.9 No. 5 KRTH (FM) - 5.9

Monday - Friday 10:00 A.M. - 3:00 P.M. (Women 18 - 34)

No. 1 KRTH (FM) - 10.0

(Avg. 1/4 hr. shares - L.A. Metro) Source: Oct. /Nov. '72 ARB

Audience data based upon estimates by the rating service and subject to the 2JGg/1.ILC 2miYGJte (J ll4' qualifications issued. fr011e+ 2y/iI'l,Otl//ZCe ii)ta aetit excá>fiir¢ new aífo/mtíft,ma No promotion or fanfare used to eSeDOLea4 ,i'/o!'i1G 6 JGOtr/J Jk launch KRTH (FM) and Drake - fea/ all2ç92e. eze ide áme. Chenault's all new "Classic Gold.. . Nostalgia Radio." fao,è . .Y .ä yp°.1. /ye7ñl. Way OCeav llenyuótf`sár,ó,. 78-49 Jfalson. JL 57; G .,bLJ S Now available for 24 hr. auto- sle -W44% Ueloha 76-, 7972 mated AM and FM radio fa- cilities. For more details call collect (213) 883 -7400. Pat Shaughnessy, V. P. enough adults to make it one of the few radio." Faced with massive competition 40 that doesn't act its age, wrrx(AM) top 40's rated number one over-all in its in the past three years, KHJ stumbled New Orleans. Validating the concept he market. last year, and Bill Watson returned as had proved in Omaha at xowH(AM), Coming down the Pacific Coast, KFRC- keeper of the format. the late Todd Storz found major- market (AM) San Francisco should begin to In the town Buck Owens and Merle success with an idea he got sitting in an come on strong just as the traveler Haggard turned into "Nashville West," Omaha bar listening to the same songs crosses the California- Oregon border. the husband and wife team of Jim and over and over on a juke -box. Morning Sebastian Stone went to San Francisco to Brandy Price (he's the programer and man and program director Bob Mitchell program KFRC in the beginning of last she does the music) at KAFY(AM) Bakers- made sure the music world would not year in a massive shift of RKO program- field have kept country music from rul- forget WTIX when he broke perhaps the ers that saw the ill -fated attempt to ing there. Buck Owens's station, xtlzz- biggest record of 1972, Roberta Flack's change classical station wGMS(AM) Wash- (AM), still hasn't beaten them. "First Time Ever I Saw Your Face," ington into a rocker. Mr. Stone, who And to the east of Los Angeles, Bill New Orleans audiences enjoy wrtx's started on the air as a jock on then won - Rhodes has preserved KMEN(AM) San large playlist and strong news, which has FM New York (now wxto[FM]) and be- Bernardino as one of the most important filled several cabinets at the station with came its program director by the time he secondary stations for breaking records awards. left for San Francisco, runs perhaps the in the country. Bill Sherard in Atlanta at wQlx(AM) most "laid- back" major- market top 40 in If the traveler turns south in Cali- follows a "personality" top -40 route in the country. Residing in the birthplace fornia travel, he can pick up one of the this major Southern market, along with of underground music and radio, KFRC, newer, more conservative top 40's, Bar- a tight (22 -25 records) playlist. It's up though exciting and foreground, talks tell Media's KcBQ(AM) San Diego. Jack against stiff MOR competition from the softer -and wields a bigger stick -than McCoy took over the programing of dominant WSB(AM). is expected of similar operations. In a KCBQ from the mercurial Buzz Bennett Further north: day when the sound of top 40's in major and immediately came into national To George Klein at RKO's wHBQ- cities is growing more alike, a traveler prominence for his development of "The (AM) Memphis, Bill Drake -RKO's pro- would know he was in San Francisco - Last Contest " -a super -prize promotion graming vice president -is a newcomer. with all that implies -when he listens to that was syndicated with great success. Mr. Klein has been at WHBQ for more KFRC. It too is among those few top 40's By virtue of a format tailored to dif- than 10 years now. Memphis is the capi- occupying the over-all number -one spot ferent target audiences at different times tol of rhythm and blues and wHBQ's in its city. of day, KCBQ has been able to garner a playlist reflects that fact. Julian Breen, who served his appren- total audience large enough to remain And in Charlotte, N.C., Stan and Sis ticeship with ABC Radio, is heavy on number one in that market -with some Kaplan headquarter their Sis Radio Inc. the progressive sounds at KYA(AM) San heat from KGB(AM). now programed by at WAYS(AM). WAYS has the unfortunate Francisco. KYA has been rocking since Ron Jacobs. habit -unfortunate for Jay Thomas, its the mid -fifties, and even though its Through Texas on the southern route programer, that is-of training and de- "jingle- free," hard -underground -rock days back, one cannot help but marvel at veloping exciting disk jockeys only to are over, it is still to the left of KFRC. the handiwork of Gordon McLendon - have them spirited away to major mar- Still farther down the Coast Highway although he no longer owns the two sta- kets. "Big WAYS" also sports a tough is Los Angeles -perhaps the toughest tions he made number one in the two news department. market in the country for a radio pro- biggest cities in Texas. KLIF(AM) Dallas Scott Shannon, who programs wMAx- gramer. In L.A. the radio screams, yells, and Kltr(AM) Houston. At KLIF can be (AM) Nashville, is usually done with hit coos, promotes like a circus -owner with heard perhaps the most personality - records when they are going on playlists the creditors beating down the back door. oriented top 40 in America. It has been elsewhere around the country. He's a promises trips to the moon (almost) for raising eyebrows all over Dallas in the strong believer in programing to regional lucky contest winners and generally does last several months with a two -way sex tastes and hardly ever looks at the na- everything humanly possible to grab the talk show hosted by program director tional charts, he says. attention of the almost three million peo- Dave Ambrose. And KILT'S Bill Young And, as the journey swings north ple who climb into their automobiles was the only active top -40 programer again and reaches the bottom of the every weekday morning and evening. It singled out for a Bill Gavin award of eastern corridor in Washington, D.C., was against that backdrop in 1966 that achievement in 1972. With a broad play- the keen top -40 competition has been Bill Drake and KHJ(AM) raked out every- list, selected for balance and color, Mr. between Tom Bell's WEAM(AM), "Big" thing that could possibly be distasteful Young has improved a ratings picture Wilson's WPCC(AM) and Pierre Eaton's and bolstered everything they knew audi- that had seemed beyond improvement. WINx(AM). Now there's a new contender: ences liked and went to first in less than Out of Texas and into the Deep South, NBC -owned WRC(AM), programed by a year. "Much more music" was born the top -40 journeyman must devote some veteran Lee Sherwood, which has taken there, as was "20/20 news" and "boss listening time to the grandfather of top on the rock ambitions wcMS(AM) was forced to abandon after listeners pro- tested a change from its classical for- mat. Ron Riley, at wcAo(AM) Baltimore, is just out of range of most of the slug- EASIEST ging going on in Washington and re- mains the top rocker in that city. TO SELL TO The trip across country reveals that if RETAILERS... dominant stations in each region are play- should be contemporary music. The case ing primarily the same music, each has a method of presentation and, at least, a for contemporary radio stations vs. other media is small group of records that appeal to dis- very strong. But rock station salesmen must be tinctly regional tastes. They all have good taught how to tell it. We show them through signals, they all appeal to a broad range high -level retailer presentations, 50 sales meetings of people, they are all playing in the same during 30 days .; . of in- market service. Stations game. But each has a character of its own. like us because we ;.;;4(y'ß;; personally create the dollars As Alden Diehl puts it at cxtw: to pay for our services. "You can no longer be all things to all people. The rules are really still the same. YOUNG ADULT ( MARKETING INC. You have to put a clean, simple product on the air that exposes the best popular 19525 VENTURA BLVD. TARZANA, CALIF. (213) 881 -7017 music available." END

Broadcasting Jan 29 1973 54 OK, Phoenix. We've had it up to here. 9.

1971

1972

In 1971, Doubleday Broadcasting Sept /Oct Pulse), but, look what purchased KRIZ radio and happened between us and our established a contemporary two primary contemporary music music station in Phoenix. We competitors in the latest ARB knew we would have some (Oct /Nov 1972). problems in the most competitive KRIZ +93% radio market in the United Station 'X' -41% States. And, things got worse Station 'P' -34% before they got better. There was Thank you Phoenix. a lot of talk about KRIZ - not all 1230 RADIO good, but, there's no substitute for the professionalism of a Gary Stevens, General Manager company that has had 75 years Alan Goodman, General Sales Manager of experience in the business of Buzz Bennett, Program Consultant communicating with people. National Representativerf Not only is KRIZ the number 1 station in Phoenix in total Doubleday Broadcasting, Inc. persons reached weekly (1972 sib David G. Scribner, President Broadcastlngii Playlist These are the top songs in air -play popularity on U.S. radio, as reported to Broadcasting by a nationwide sample of stations that program contemporary, "top -40" formats. Each song has been "weighted" in terms of American Research Bureau audience ratings for RaOìo listening the reporting station on which it is played and for the day part in which it appears. Bullet indicates upward movement of 10 or more chart positions over previous week.

Over -all rank Rank by day parts Last This Title (length) 6- 10a- 3- 7- In Baterstield week week Artist-label 10e 3p 7p 12p

1 1 You're So Vain (4:07) 1 1 1 1 Carly Simon -Elektra 4 2 Crocodile Rock (3:56) 2 3 3 3 has changefl... Elton John -MCA 2 3 Superstition (3:57) 3 2 2 2 Stevie Wonder -Tamla 6 4 Your Mama Don't Dance (2:47) 4 4 9 4 Loggins and Messina -Columbia 8 5 Why Can't We Live Together? (3:11) 7 5 4 5 Timmy Thomas -Glades 11 6 Oh Babe, What Would You Say? (3:22) 5 9 5 6 Hurricane Smith -Capitol 9 7 Rockin' Pneumonia (3:16) 6 6 13 8 N0.1 Johnny Rivers -United Artists 20 8 Could It Be I'm Falling In Love (4:13) 8 10 7 7 TOTAL AUDIENCE* Spinners -Atlantic 3 9 Me & Mrs. Jones (4:34) 12 7 10 9 MEN 18 TO 24* Billy Paul- Philadelphia Intl. 6 10 Clair (3:00) 10 8 12 13 MEN 25TO34* Gilbert O'Sullivan -MAM MEN 18 TO 34* 7 11 Super Fly (3:03) 13 11 8 10 Curtis Mayfield -Curtom MEN 18 TO 49* 22 12 Trouble Man (3:50) 11 13 6 12 WOMEN 18 TO 24* Marvin Gaye- Motown 17 13 Do It Again (4:03) 9 15 11 15 WOMEN 18 TO 34 ** Steely Dan -ABC TEENS* 12 14 Don't Expect Me To Be Your Friend (3:38) 15 12 16 14 Lobo-Big Tree ( LOWEST CPM ) 15 15 Dancing in the Moonlight (2:57) 17 16 15 11 King Harvest -Perception 14 16 Rocky Mountain High (4:49) 16 14 19 17 John Denver -RCA 37 17 Love Train (2:59) 18 18 14 16 O'Jays- Philadelphia Intl. KE3R 25 18 The World Is a Ghetto (3:59) 14 20 17 20 AM 1410 KC War- United Artists Represented by The Katz Agency, Inc. 21 19 Hi Hi Hi (3:10) 21 19 18 18 Paul McCartney & Wings -Apple 18 20 Jambalaya (3:06) 19 17 20 19 Blue Ridge Rangers- Fantasy 35 21 Do You Wanna Dance? (2:44) 20 21 23 22 Bette Midler- Atlantic 19 22 Don't Let Me Be Lonely (2:31) 22 23 22 23 1H il. James Taylor- Warner Brothers Droves 27 23 Separate Ways (2:36) 23 25 27 31 Elvis Presley -RCA ARB APRIL /MAY 1972 41 24 Daddy's Home (2:59) 34 26 21 21 AVERAGE 1/4 HOURS Jermaine Jackson -Motown 6:00 AM - 12:00 MID 30 25 Last Song (3:15) 29 24 26 24 MONDAY - SUNDAY Edward Bear-Capitol 10 26 Funny Face (2:42) 28 22 32 25 'TOTAL SURVEY AREA "METRO AREA Donna Fargo-Dot Subject to errors 27 24 inherent in sampling surveys. 26 Keeper of the Castle (2:44) 32 24 30 Four Tops -Dunhill 31 28 Love Jones (3:19) 26 28 29 27 Brighter Side of Darkness -20th Century 23 29 Living in the Past (3:13) 27 30 31 28 Jethro Tull- Chrysalis 13 30 It Never Rains In Southern California (2:53) 30 27 33 32 Albert Hammond -Mums continued on page 58

Broadcasting Jan 29 1973 56 "Salty, come over. We have a boy who lost his leg:'

When Salty Brine isn't on the air at WPRO, he's on call at a local hospital. At the age of 10, Salty lost a leg. Now he helps amputees find a future. Alone in their hospital room, or as a member of the President's Committee for Hiring the Handicapped. Involved people is an important reason why there's more to WPRO than meets the ear.

radio 630

WPRO / Providence, R. 1. / A Division of Capital Cities Broadcasting Corp. / Represented By Blair Radio The How to BroadcastingoPlaylist continued from page 56 Orerall rank Rank by day parts Last This Title (length) 6- 10a- 3- 7- ship small week week Artist -label 10a 3p 7p 12p 24 31 I Am Woman (3:03) 25 33 30 38 Helen Reddy -Capitol packages in 38 32 You Turn Me On, I'm a Radio (2:40) 31 31 34 33 Joni Mitchell -Asylum a big hurry. 36 33 Dreidel (3:45) 33 37 25 29 Don McLean -United Artists 34 34 Smoke Gets In Your Eyes (3:15) 32 29 35 34 Blue Haze -A & M 16 35 I Wanna Be With You (2:53) 39 38 28 26 Raspberries -Capitol 42 36 I'm Stone In Love With You (3:12) 35 35 37 37

Sty l i stics -Avco 39 37 Pieces of April (4:00) 36 34 39 36 Three Dog Night -Dunhill 58 38 Killing Me Softly With His Song (4:46) 37 39 38 40 Roberta Flack- Atlantic I 46 39 Dueling Banjos (2:10) 38 36 41 39 SPECIAL "Deliverance" soundtrack -Warner Brothers DELTA AIRLINES DELTA 53 40 Cover of Rolling Stone (2:53) 45 48 36 35 Delta guarantees delivery on Dr. Hook -Columbia the flight or routing you specify 57 41 Peaceful Easy Feeling (4:15) 41 40 40 42 between most Delta cities. Eagles -Asylum Packages accepted up to 50 lbs. 47 42 Is Just Alright (3:50) 52 41 42 41 with length plus width plus height Doobie Brothers -Warner Brothers not to exceed 90" total, with only 43 43 Harry Hippie (3:50) 44 42 43 45 Bobbie Womack & Peace -United Artists one dimension exceeding 30:' 59 44 Daytime Nighttime (3:07) 43 Delivery to Delta's passenger 43 45 44 Keith Hampshire -A & M counter or air freight terminal at 69 45 I'm Never Gonna Be Alone Anymore (2:37) 40 45 46 56 the airport at least 30 minutes prior Cornelius Brothers & Sister Rose -United Artists to scheduled departure time. 60 46 Big City Miss Ruth Ann (2:34) 42 61 50 51 Pick -up at DASH Claim Area Gallery- Sussex next to airport baggage claim area 62 47 Danny's Song (3:06) 47 46 48 50 30 minutes after flight arrival at Anne Murray -Capitol destination. 49 48 Crazy Legs (2:27) 48 52 47 52 Charges for DASH shipments Donald Austin -Eastbound 56 49 Looking Through the Eyes of are nominal. Delta reservations will Love (3:03) 58 44 49 47 Partridge Family -Bell be pleased to quote actual charges - 50 Hummingbird (3:30) 53 47 57 46 between specific points. Seals & Crofts -Warner Brothers Payments accepted in cash, by 28 51 Papa Was a Rollin' Stone (4:00) 49 49 55 53 company check, most general - Temptations- Motown purpose credit cards, special credit 55 52 Reelin' & Rockin' (4:16) 65 57 44 49 arrangements or on government Chuck Berry-Chess shipments by GBL. &t) ELTA 48 53 Control of Me (3:28) 55 53 51 55 the ;wine ,u ro oesweea Les Emmerson -Lion Rate examples (Tax included) 40 54 Walk on Water (4:42) 46 50 63 63 Atlanta- Washington $21.00 Neil Diamond -Uni Boston- Miami..... $26.25 44 55 Sitting (3:06) 51 54 62 48 Cincinnati -Louisville $21.00 Cat Stevens -A & M Cleveland- Phoenix $26.25 - 56 Aubrey (3:38) 54 65 64 54 Bread -Elektra Los Angeles -New Orleans $31.50 57 Neither One of Us (4:15) Dallas -Los Angeles. - 57 60 56 64 $26.25 Gladys Knight & the Pips -Soul San Francisco -Atlanta $31.50 64 58 Little Willy (3:13) 56 59 58 65 Philadelphia- Houston. $26.25 The Sweet-Bell New York -Tampa $26.25 - 59 Lucky Man (4:36) 132 58 52 43 For full details, call Delta Emerson-Lake-Palmer-Cotillion reservations. - 60 Dead Skunk (3:08) 63 62 53 60 Loudon Wainwright, Ill- Columbia - 61 Don't Cross the River (2:22) 60 65 61 61 America -Warner Brothers 71 62 I Can See Clearly Now (2:26) 50 66 75 58 Johnny Nash -Epic 52 63 The Relay (3:52) 69 69 59 57 The Who -Decca - 64 I'm Just a Singer (4:16) 61 83 54 66 Moody Blues- Threshold - 65 You've Got To Take It (3:28) 62 67 60 67 Delta is ready Main Ingredient -RCA - 66 Space Oddity (5:05) 74 64 70 59 David Bowie -RCA when you are! continued on page 60

Broadcasting Jan 29 1973 58 LET THERE BE MUSIC And there is. BMI and its 35,000 writers and publishers are responsible for most of the music you hear on television and radio today. BMI All The Worlds Of MÙSic For All Of Today's Audiences. Broadcast Music, Inc. had discharged its fairness-doctrine obli- gations in connection with both programs from page 58 BrooadcastingfaPlaylist continued -The Three R's ... and Sex Education Ovor -all rank Rank by day parts and Justice? The commission said the Last This Title (length) 6- 10a- 3- 7- program on sex education afforded a rea- week week Artist -label 109 3p 7p 12p sonable opportunity for the presentation views. added that PBS 49 67 Don't Leave Me Starvin' (3:23) 64 68 65 68 of contrasting It aired a number of programs Holland- Dozier -I nvictus had present- ing contrasting views on the controversial - 68 Rosalie (3:16) 59 74 69 76 Sam Neely -Capitol issues discussed in Justice? -whether 64 69 Good Morning Heartache (2:20) 69 69 65 69 blacks can receive true justice in Ameri- Diana Ross -Motown can courts, prisons or in post -prison life, and what the penal institutions and cor- 64 69 I Only Meant To Wet My Feet (2:58) 69 69 65 69 The Whispers -Janus rectional systems are doing to rehabilitate 64 69 Wildflower (4:08) 69 69 65 69 those who have violated the law. Skylark -Capitol But the commission said it would not 68 72 Love Music (3:42) 67 78 72 77 decide whether the requirement that CPB - Raiders -Columbia funded programs be objective and bal- - 73 Also Sprach Zarathustra (5:06) 91 61 93 62 anced had been met. The commission Deodato -CTI said neither AIM nor PBS has presented 33 74 You Ought To Be With Me (3:09) 75 76 77 73 views on the matter of the commission's Al Green -London responsibility in enforcing that require- - 75 You Can Do Magic (2:50) 73 75 76 82 - ment. Limmie & Family Cooking -Avco It indicated it was particularly con- cerned with the question of whether Con- Asterisk indicates day -part ranking below Broadcasting's statistical cut -oil. gress intended to establish a specific rank): Alphabetical Hat (with this week's over -all standard subject to administrative en- Also Sprach Zarathustra (73), Aubrey (56), BIg City Miss Ruth Ann (46), Clair (10), Control of Me (53), Could It Be I'm Falling In Love (8), Cover of Rolling Stone (40). Crazy Legs (48), Crocodile Rock (2). forcement, rather than merely a general Daddy's Home (24), Dancing in the Moonlight (15), Danny's Song (47). Daytime Nightime (44), Dead enunciation of the functions of CPB, Skunk (60), Do It Again (13), Do You Wanne Dance? (21), Don't Cross The River (61), Don't Expect Me To Be Your Friend (14), Don't Leave Me Stan/in' (67), Don't Let Me Be Lonely (22), Driedel (33), Dueling and whether such a standard, if one was Banjos (39). Funny Face (26), Good Morning Heartache (69), Harry Hippie (43), Hi Hi Hi (19). Hummingbird intended, differs from that of the equal - (50). I Am Woman (31). I Can See Clearly Now (62). I Only Meant To Wet My Feet (69). I Wanna Be With You (35), I'm Just A Singer (64), I'm Never Gonna Be Alone Anymore (45). I'm Stone In Love With You time law and the fairness doctrine. (36), It Never Rains In Southern California (30), Jambalaya (20). Jesus Is Just Alright (42), Keeper Of The Commission attorneys generally agree Castle (27), Killing Me Softly With His Song (38), Last Song (25), Little Willy (58), Living In The Past (29). Looking Through The Eyes of Love (49), Love Jones (28), Loves Music (72), Love Train (17). lucky that one major distinction between the Man (59), Me 8 Mrs. Jones (9), Neither One of Us (57), Oh Babe. What Would You Say? (6). Papa Was A objectivity- and -balance requirement and Rollin' Stone (51), Peaceful Easy Feeling (41), Pieces of April (37). Reelin' 8 Rockin' (52). The Relay (63), Rockin' Pneumonia (7), Rocky Mountain High (16). Rosalie (68). Separate Ways (23), Sitting (55). Smoke the fairness doctrine is that the former Gets In Your Eyes (34), Space Oddity (66). Super Fly (11), Superstition (3), Trouble Man (12), Walk On applies to individual programs and series Water (54), Why Can't We I ive Together? (5). Wildllnwer fú9), The World Is a /motto (18). You Can Do Magic (75), You Ought To Be With Me (74), You Turn Me on, I'm a Radio (32), You're So Vain (1), of programs, whereas a broadcaster can You've Got To Take It (65), Your Marna Don't Dance (4). discharge his obligation to air contrasting views on an issue over a period of time g1Wi Programing through a number of programs. =e10jam!- Originally, commission staffers con- tended that the commission does not have FCC wants to know authority to enforce the objectivity-and - balance requirement which, along with who should ride herd the rest of the Public Broadcasting Act, r'J SUBURBANITE. l'' was incorporated into the Communica- on PBS objectivity tions Act. The argument was that the J WBLI Stereo 106 reaches 1 legislative history clearly indicated that more listeners 18 -49 than any Complaints about public network Congress intended to do its own enforc- J suburban station in the lJ prompt commission to seek opinions ing through the power of the purse. New York Metropolitan area.* r, as to how Congress meant to enforce But after further study, some commis- parts of Public Broadcasting Act sion attorneys who felt a ruling that the (' WBLI Stereo 106 reaches agency lacked responsibility would be I J Long Island's big spenders In drafting the Public Broadcasting Act, challenged in court were not so sure with more music and less Congress included a section designed to ( "Closed Circuit," Jan. 15). They point- commercial clutter, make sure that the Corporation for Pub- ed to various statutory provisions that lic Broadcasting which it was creating could be used to support the argument WBLI Stereo 106, LONG would adhere to strict standards of "ob- that the commission is responsible. ISLAND'S MOST EFFICIENT, jectivity and balance" in the programs But the complications do not end MOST POWERFUL STEREO 1 on controversial subjects that CPB there. The commission cited a warning in STATION. funded. But the section does not make one section of the Communications Act 11-1.1 clear who is to be the enforcer-at least that nothing in the part dealing with not clear enough for the FCC. Last week public broadcasting should be construed Il it asked interested parties to submit briefs as authorizing any government agency to J on the question of whether it has the control or supervise the corporation. authority and duty to enforce the stand- The commission will consider memo- l'lStereo10b II ards on CPB. randums or briefs on the issue submitted jREACHING THE PEOPLE WHO REACT The commission's request was in re- by interested parties within 30 days; it sponse to two filed LONG ISLAND, NEW YORK 1 complaints by Accu- will give 20 days for replies. J 516 4751061 racy in Media, a Washington -based group Although it does not respond in full which monitors the media. AIM said two to the AIM complaint, commission at- kue New York, Apr/May 71 public broadcasting programs distributed torneys believe the commission's action CUNE 6kMMid. Mon-Sun. T6A subj. by the Public Broadcasting Service to Oualil. Report avail. upon reuuest. - will fend off a court suit AIM filed in CPB's networking arm -violated both the November to force the commission to OAnother Strong Link In fairness doctrine and the statutory re- act on a total of six complaints. Three Pj The BeckRoss quirement that CPB -funded programs be alleged violations of the fairness doctrine Communications Chain objective and balanced. and the Public Broadcasting Act, the re- I The commission concluded that PBS mainder, the fairness doctrine only. The

Broadcasting Jan 29 1973 80 complaints on which the commission ruled last week were the oldest; one was filed in October 1971, the other the following month. However, the bulk of the pleadings were not received until the following spring. Commission attorneys say they expect the court to give the agency time to complete its study of the jurisdiction question before ordering it to act. In its ruling last week, the commission ignored one issue which the parties had not addressed but with which the com- mission had struggled internally: Does it have the authority to impose fairness - doctrine obligations on PBS? The com- mission simply wrote its order as though it did. NUMBER ONE Some commission attorneys argue that the commission has the authority to in the Philadelphia regulate networks directly, regardless of whether, like the commercial networks, radio market with they are also broadcast licensees. They adults 18 -34 and cite language in the court opinion up- holding the commission's authority to 18 -49 from LOAM adopt the prime- time- access rule and to 3PM Mon. to Fri. corollary rules barring networks from syndication. Others in the commission were not so sure. But since neither party raised the ques- NUMBER TWO tion and the decision did not require any action on PBS's part, the commission in the Philadelphia decided not to attempt to resolve it. radio market with adults 18 -34 from `Black Omnibus' starts 6AM to Midnight. Four national sponsors signed; portion of profits being given to production staff and show host NUMBER THREE A weekly syndicated hour, Black Omni- in the Philadelphia bus, promoted as the first regular com- mercial all -black entertainment series, radio market with premiered in seven markets Jan. 13, with adults 18 -49 from a total of 38 markets currently set to clear the program, and eight additional 6AM to Midnight. markets apparently cleared but with negotiations going on as to time periods. The new program, co- financed by Qualis Productions, Los Angeles, and CPM Pro- grams Inc., New York, not only is a showcase for black talent and black per - WCAU FM 98's Cume is up to 679,800.. . sonalities-as presented by black dra- matic actor James Earl Jones as con- a jump of well over 100,000! Compare our tinuing host -but is being produced by CPM and you'll agree, we can hand you a mostly black production staff. Philadelphia on a solid gold platter! Call Sales Described as "a continuing trip into the black experience," Black Omnibus Manager, Hank Tronco, 215 -839 -7000, includes a number of program elements or your CBS /FM Sales Representative. -talk segments as well as performing * Source 72 acts. Early programs in the series in- Oci.-Nov ARB. Mon -Sun. Av. Otr. Hr T.S.A clude as guests singer Maxine Weldon, Brown, comedian Cleavon Data estimates subject to qualifications actor Jim which WCAU/FM will Little. supply on request. The initial order for the series is for 13 programs. "We want to reach the 25 million blacks in the U.S.," says Mr. Graham. "We want to syndicate in those markets where there's a concentration of blacks." The premiere program on Jan. 13 was on KTTV(Tv) Los Angeles, WBBM -TV Chicago, WKBD -TV Detroit, KMOX -TV St. Louis, KPac-Tv Houston, wRCS(Tv) Al- bany, N.Y. and wFTv(Tv) Orlanda, Fla. All but one of the total of 38 sold mar- kets is programing the series on either Saturdays or Sundays, with nearly one-

Broadcasting Jan 29 1973 61 third of the stations scheduling the show sumably would be made available for for prime time. The program originates PTV eligible for share play on commercial stations. from xrry Los Angeles. "The law says that the agency that A total of three -and -a -half minutes of of school program fund would be eligible to seek the grants to all this material must be non- the hour program has been sold to four 86.8 million in grants to be offered produce advertisers. They are General Motors nonprofit groups for television profit," the NCET spokesman explains. Corp., Detroit, through D'Arcy -Mac- dealing with desegregation problem "This means most obviously, but not ex- Manus- Intermarco, Bloomfield Hills, clusively, public stations. We also are Mich.; J. B. Williams New York, spelling out other options for consortia Co., on More than $6.8 million is being made behalf of Geritol, through Parkson arrangements whereby minority groups available to support television programing could take responsibility for content de- Agency, New York; Scott Paper Co., to among grants public stations, other velopment and make a lash -up with what Philadelphia, on behalf of Viva paper nonprofit organizations, the National towels, through BBDO, New York; and would be a predominantly white, Anglo Center for Educational Technology, station setup and submit a joint pro- Anheuser- Busch, St. Louis, for Budweiser Washington, revealed last week. NCET beer, through D'Arcy- MacManus -Inter- ma- posal." sent out some 300 sets of criteria Potential applicants are asked to write marco, St. Louis. Four additional min- terial to the public stations, institutions utes of commercial time on the hour to ESAA -TV, Code 525, 300 -7th Street, of higher learning and various ethnic S.W., Washington. program are turned over to local sta- groups that would be eligible and may be tions for sale on a barter basis. The interested in obtaining the grants. have an to national advertisers option "The significance is," said a spokes- first British court blocks airing extend the season of the series to man for NCET, "that there is a signifi- 20 shows. This option is to be exercised cant amount of dough out there for the of controversial program on or about March 15. commissioning of television programs- Britain took another turn toward tighter "We don't want to preach," says Hal significant even in commercial terms." control over television morality Jan. 16 Graham. "We hope to have a hybrid The television programing funds stem when a documentary on Andy Warhol audience appeal. A measure of our suc- from the Emergency School Aid Act was canceled by order of the Appeals cess will be if the 13 initial order is passed by Congress last year. The act Court four hours before scheduled broad- extended to 20." mandated that 3% of whatever was cast. The court granted a temporary in- finally appropriated for ESAA would be junction against the program, which con- given to the development of special tele- tained a discussion about making love on Fox -BBC production set vision materials designed to meet some of a moving motorcycle and a sequence the problems that have resulted from the showing a fat woman daubing her bare 20th Century-Fox Television's live /tape desegregation of schools. A total of breasts with paint. division, under the direction of Vice $227,940,000 has been appropriated for The court cited "an almost inevitable President Robert D. Kline, has made ESAA during fiscal year 1973. The 3% inference that the program will offend a co- production deal with the British of this made available to support the good taste and decency, and offend public Broadcasting Corp. for 19 hours of pro- television -programing grants amounts to feelings." The court also rebuked the In- graming based on classics of English and $6,838,200. (The Office of Management dependent Broadcasting Authority. It American literature. and Budget, however, still may put some ruled that the IBA failed in its duty by The hour -long segments, for Family constraints on these funds before the not seeing the hour-long Associated Tele- Theater, will be produced by BBC in year is out.) vision program before approving it for association with 20th Century-Fox Tele- NCET in cooperation with the Bureau network transmission. vision and ABC -TV owned - and -operated of Equal Educational Opportunity, in The IBA argued it had had "a broad TV stations. seeking proposals for educational -TV indication" of the program's contents. The package includes: Sir Walter projects that would qualify for funding Lord Aylestone, IBA chairman, called Scott's "The Fortune of Nigel" and under ESAA, indicates that it will award the program a "serious study" of artist - James Fenimore Cooper's "The Path- a maximum of four grants in fiscal 1973. film maker Warhol. He said it was a finder," each in five one -hour episodes; Not more than one grant each will be fitting subject for viewing at 10:30 p.m. "Pollyanna," by Eleanor H. Porter, in awarded to bilingual /bicultural ap- (regarded in Britain as a post- prime -time three episodes, and an original science proaches to assisting minority -group slot). fiction project in six segments developed children; to supplemental or introductory The Warhol case is the latest episode by Ronnie Marsh. instruction in basic reading, mathematics, in a long series of largely successful at- William Self, president, and Alan Sil - art, music, science skills and concepts; tempts by concerned members of the verbach, vice president of 20th Century- and for instruction, particularly for sec- public to moderate what they see as the Fox Television syndication, currently are ondary- school children, in family life - excesses of those who run British tele- negotiating with BBC and other British related academic skills. There also is pro- vision, both BBC and independent. The companies for the development of addi- vision for the production of two cata- immediate effect of the injunction is to tional programs. gories of spot announcement that pre- delay or perhaps even completely ban the program. The next moves are up to the IBA, which can challenge the injunc- tion, and to the British attorney general, who can press for a permanent ban. R. C. CRISLER & CO., INC. The more far -reaching effect of this case, however, will be to make broad- BUSINESS BROKERS FOR C.A.T.V., TV & RADIO PROPERTIES casters warier about possible repercus- LICENSED SECURITIES DEALERS sions of gray -area programing. After this UNDERWRITING - FINANCING embarrassment, the IBA governors are likely to rely more on themselves and CINCINNATI - less on their staff to keep material off the Richard C. Crisler, Ted Hepburn, Ales Howard air that "offends against good taste or 36 East Fourth Street, 45202, phone (513) 381 -7775 decency." The IBA is supposed to satisfy itself as far as possible that programs TUCSON - broadcast by the commercial television Edwin G. Richter Jr., Frank Kalil companies meet the good -taste and other POB 50544. 85703, phone (602) 622.3336 requirements of the 1964 Television Act. The Appeals Court ruling was the first successful challenge to the IBA under the act.

Broadcasting Jan 29 1973 62 Others mag have dreamt of doing a radio circulation stud. Ours is readg now!

It's the new Radio Circulation Pulse, now the only circulation study on the market. This complete coverage report for every radio station in every county of the Continental U.S., is now being delivered on tapes or in books to more than 366 stations and 75 agency subscribers. You can buy the first 25 states now. Before long, you can own the whole country. The first generation Circulation Pulse, 1967 -68, quickly became a bible, and has remained so. Only last year Vitt Media International used CP as the basis for its "Radio Market Area." CP '72 is based on personal interviewing in the home by trained interviewers. (Have you ever examined real diaries? CirculationPulse '72 We have. We placed some experimentally and came It's here ... and now back for them three days before we said we would. Even we were surprised.) CP '72 sampling went beyond phone books, so every house had equal opportunity to be represented -all population segments -ethnic, foreign language, educated or not educated; homes without phones, or with phones- listed or not. (Experiment after experiment has shown differences in radio listening between listed- and unlisted -phones homes.) You can buy CP by the state or by the country. Write, wire or phone, George Sternberg, V.P.

The Pulse, INC. 730 Fifth Avenue, New York, New York 10019, (212) 586 -3316 Chicago, Illinois, 435 N. Michigan Ave., (312) 644 -7141 Atlanta, Georgia, 1447 Peachtree, N.E., (404) 892 -2743 Los Angeles, California, 6404 Wilshire Blvd., (213) 653 -7733 Blacks proportionately view TV more than whites in daytime, less at night Communications researcher also finds minority audience prefers one station's news programing over others

Black viewers watch television substan- tially more than whites do- except dur- ing and just before prime time -and also have distinct station preferences even when choosing among stations that are simultaneously offering the same kind of fare. Mel Goldberg, president of Melvin A. f Goldberg Communications Inc., New The old and the new. Moviola's upright film editor (I), a standard In the film Industry these findings last week York, reported for 50 years, is giving way to an electronic console editor (r), that is said to allow in the area from a study he conducted the operator to compose, edit and mix with greater precision. The console editor, an of dominant influence of unidentified introduced by Magnasync /Moviola Corp., North Hollywood, Calif., in fiscal 1972, was major market. The survey conducted already has generated the company's largest single sale in its 50 -year history. em- in October -November 1971 and A total of 55 Moviola console editors, designated M -77, have been sold to the braced a sample of approximately 600 Camera Mart, New York, for subsequent sale primarily to television customers. white adults, 80% of whom were and The contract is said to approximate $500,000. "Television forced us to modernize," 20% were black. said Walter H. Mills, executive vice president of Magnasync /Moviola. "One of the Mr. Goldberg said that when respon- major contributors to our business is television. It has forced us to develop not dents were asked about their "usual only an editing device, but a sort of preview theater. And speed is now the name viewing" by dayparts Monday through of the game." Magnasync /Moviola has attempted in the new equipment to wed the blacks report- Friday, the percentage of best features of the upright Moviola -of which there are an estimated 30,000 in ing viewing was much higher than the circulation -with the best of flat -bed European designs. Basic price for the new white percentage in all periods except unit is $7,750; the upright ranges from $2,500 to $4,850. early evening 6 -8 p.m. (and even there it was 3% higher) and in prime time (8- news patterns reasserted themselves, with veloped a series of mini- concerts to spot- 11 p.m.), when black viewing was pro- Channel A preferred by blacks by more light various artists of the era. Running portionately 16% lower than white. than two to one and channel B by whites no more than two hours, the weekend Before 9:30 a.m., he said, the per- two to one. Channel C was again viewed concerts will focus in coming weeks on centage of black viewing was 66% higher by about equal percentages of blacks and Jan and Dean, The Everly Brothers, than the percentage of white; from 9:30 whites, though this time the black propor- Brenda Lee and Chuck Barry. A new to noon, it was 58% higher, from noon tion was slightly higher than the white. public -affairs slant accompanies the to 4:30 p.m., 26% higher; from 4:30 to At 11:30, when entertainment pro- change in musical programing. The sta- 6, 33% higher, and after prime time, graming resumed, channel A's audience tion intends to use local sources and from 11 to 11:30 it was 15% higher dropped off but its share of the black focus on social and legal issues relevant and after 11:30, 67% higher. audience remained about twice its share to the 18 -34 age group. Mr. Goldberg, who specializes in com- of the white. Channel B's audience be- Kuxt.(AM) Golden Valley, Minn., consulting serv- has munications research and came almost totally white and channel changed its rhythm- and -blues format to ices, also undertook to trace racial view- C's changed from roughly equal propor- a call -in format. The religious when were offer- and pub- ing patterns all stations tions of each race to about two -to -one lic- affairs programing is unaffected by the ing essentially the same sort of program- preference of blacks. format change. ing (in this case, local news). What it all means, Mr. Goldberg says, He said the three stations involved is that racial as well as other demo- were all network affiliates, and none was graphic characteristics must be properly significantly more black-oriented in either represented in ratings surveys. Critics of Prime -time waiver its news or general programing than the ratings services have repeatedly charged others. But he said he found that when that ethnic groups are not adequately sought for `America' the three stations switched from com- represented. Mr. Goldberg's report Xerox, through its agency, Needham, petitive entertainment programing to doesn't go that far but it does maintain Harper & Steers, and the Hughes TV local news at 6 -6:30 p.m., channel A's that unless all population segments, in- Network, has requested the FCC for a share of black viewers increased to a cluding minorities, are properly repre- waiver to permit prime -time rebroadcast point double its share of white, while sented, the ratings of some stations may next fall of America, a 13- episode series channel B's share of whites rose to double be inflated while the ratings of others now on NBC -TV. its share of blacks. These changes, he are deflated. Xerox now sponsors the series on alter- said, were intensifications of pre -news nate Tuesday nights at 10 -11 on NBC - patterns in which blacks tended to favor TV. The initial run ends on May 8. channel A and whites channel B. He said Changing Formats Xerox wants to rebroadcast the episodes channel C was viewed slightly more by at an earlier prime hour next fall on the blacks in the pre -news period and slightly WFBQ(FM) Indianapolis (formerly Hughes network, requiring a waiver of more by whites during the news but that wFMB -FM) has replaced its "easy- listen- the off -network program section of the its racial distinctions in neither case were ing" format with a return to "nostalgia FCC's prime - time - access rule. The so marked as with channels A and B. rock and roll." The new musical format, NH &S /Hughes petition pointed out that Although the news sequences varied provided by Drake -Chenault Enterprises, if the FCC grants the waiver, stations after 6:30, when network and local news features rock hits popular in the '50's assembled by Hughes would be able to were opposite each other, the racial pat- and '60s' and is aimed at the 18-34 - carry the show next fall in prime -time tern for 6 -6:30 remained the same until year -old audience. In keeping with the access though it is a network presenta- entertainment resumed at 7:30, Mr. nostalgia theme, Operations Manager tion this season. No reruns of programs Goldberg reported. And when local news Bruce Hunter (who joins the station shown originally on a network may be returned at 11 p.m., he said, the earlier from WIFE -AM -FM Indianapolis) has de- telecast by network affiliates in prime-

Broadcasting Jan 291979 64 access periods under the FCC prime -time- schedules at 8 p.m. on most nights. access rule. ABC, which has supported the CTW Super ratings. The Miami Dolphins' According to the petition, Xerox pur- request but has expressed dissatisfaction defeat of the Washington Redskins in chased rights to America, which features with the manner in which CTW pro- the Jan. 14 Super Bowl was seen in Alistair Cooke, from the co- producers, poses to run commercials for the show 27,670,000 homes, the largest audi- British Broadcasting Corp. and Time - -clustering them at the beginning and ence In Super Bowl history, according Life Films. The rights include two runs end and restricting advertising to in- to national Nielsen ratings publish- on commercial and two on public tele- stitutional messages -has acknowledged ed last week. The TV coverage, on vision. Xerox cited The Six Wives of that it is interested in the program NBC -TV, had a 42.7 average rating Henry VIII, granted an unrestricted (BROADCASTING, Jan. 22). In its plead- and 72% share of audience. Both waiver by the FCC in 1972, as precedent ing last week, CTW said that the com- these figures were below the 44.2 for favorable action, and said early re- mercial arrangement it has proposed is rating and 74% share for the 1972 run in prime time would actually be the not a "necessary precondition" to a game, carried by CBS -TV, but last first run for most children because of the waiver grant, as ABC had feared. How- year's rating translated to a lower late hour the episodes are now shown. ever, it said, those restrictions represent homes figure -27,450,000- because "the type of sponsorship to which CTW the total TV homes base was lower is committed." in 1972. CBS beefs up its movies Multimillion -dollar deal with MGM and 20th Century brings several blockbusters to weakened CBS library automation a move last week live" CBS -TV made major to shore up its backlog of theatrical -movie can increase profits titles by picking up rights to 30 films, in- cluding "The French Connection," "Hello, Now you can modernize with an automated system that protects your Dolly!," "Ryan's Daughter," "Tora! Tora! air personality and retains your exact format. SMC protects your Tora!" and the three latest pictures in profits...from Sign -On to Sign -Off. 2048 separate events - music, the "Planet of the Apes" series. commercials, P.S.A.s, network breaks or I.D.s, and a complete English log printed automatically. SMC provides either punched tape or magnetic tape Twentieth Century -Fox and Metro - Goldwyn -Mayer were the suppliers of the memory loading, both furnished for format changes while your system is multi -million -dollar package (CBS re- "on- air ". Simple ten -key adding machine console controls the entire system. fused to disclose exact prices), and the network said that some of the bigger box- An SMC areaman will glady make a office movies will be scheduled during survey of requirements for your par- the 1973 -74 season. In over -all movie ticular station programming, Phone ratings so far this season, CBS has lagged us now. Find out the complete profit behind ABC and NBC (BROADCASTING, facts today - without obligation of Jan. 15). course. SMC - the broadcast systems Other titles in the package include engineered for station profitability. Robert Redford's "The Hot Rock," James Earl Jones's "The Great White Hope," Rene Taylor's and Joseph Bo- logna's "Made for Each Other," Ryan O'Neal's "The Wild Rovers," Twiggy's "The Boy Friend," Raquel Welch's "Kan- sas City Bomber," George C. Scott's "The Last Run" and James Coburn's "The Carey Treatment."

Workshop pursues prime -time waiver for children's show The Children's Television Workshop last week told the FCC that foes of its proposal to present a half -hour children's television series on a commercial net- work in prime time -requiring a waiver of the FCC's prime- time -access rule - have expressed unwarranted reservations about the project. r- CTW has proposed to produce, at a the Send me facts on live automation cost of about $3 million for 26 episodes, COMPUTERCASTERS with DIGITAL a "family oriented" program dealing from with "children's emotions, their views of Name themselves and of others around them" (BROADCASTING, Dec. 4, 1972). The show Station would be presented on an unspecified network at 7:30 NYT. The prime -time Company rule limits network affiliates to three SYSTEMS MARKETING CORPORATION hours of network programing in prime 309 -829-6373 Address 1011 W. Washington Street time per evening and has resulted in all Zipp three networks starting their evening Illinois 61701

Broadcasting Jan 291979 65 commission's mandates in the past. Ques- they were not yet ready to elaborate on Cablecasting tions regarding the university- station re- the Goldmark announcement or provide newals, for example, last year prompted additional details. They did say subscrib- CATV unrest in Canada a testy reply from the chairman to the ers would be charged a fee for the movies effect that the CRTC was not effecting they accept. Provinces begin to arch backs its own policies in this matter, but acting The Star Pak system was said to against absolute government control as directed by the federal government. employ four synchronized video -cassette The CRTC has undergone rough treat- players to provide automatic programing A series of confrontations over cable ment on CATV in recent months, with for an entire viewing day, making it pos- television looms in Canada, as a growing one operator on the New Brunswick - sible for the CATV system operator trend toward provincial involvement in Maine border openly defying the com- merely to insert the selected program car- CATV becomes more pronounced. In mission's right to deny him a license, and tridges and set the system for automatic Canadian broadcasting's 50 -year history, at least one municipality deciding to con- operation. It was described to the Society the federal government has maintained test CRTC authority in the courts. This of Motion Picture and Television Engi- total jurisdiction over the medium, re- case, involving Mississauga, Ont. (popu- neers at a conference at Key Biscayne, fusing without exception to license sta- lation 158,000), has reached a point Fla., by K. Blair Benson, Goldmark di- tions of even an educational nature in the where town officials have given permis- rector of audio -video engineering. names of any of the 10 provinces. In sion to an unlicensed cable operator to Star Pak systems were said to have fact, university radio stations have been serve a part of the town, contrary to been installed by Goldmark engineers at TVC cable in Reston, Va.; Olean, threatened in the recent past with non - CRTC directive. systems because of With the governments N.Y., and Clearfield and Pottsville, both renewal of long-time licenses of most of Pennsylvania. the central government's belief that Canada's 10 provinces apparently deter- Another Goldmark development, an broadcasting in Canada must be run mined to wrest control cable from Otta- automatic skew -correction device, is also wa, it is either by private enterprise or by the certain there will be harsh into the origination system. federally financed Canadian Broadcast- words and drastic changes ahead. built ing Corp. The province of Quebec began pres- sure for forms of provincial control a Cable Briefs year ago when Quebec's communica- Goldmark plans new gear tions minister, Jean-Paul L'Allier, an- Best in cable National Cable Television nounced in a policy statement that his for pay -cable movies Association is holding marketing, adver- tising and public -relations awards con- government felt control of cable televi- Automated origination equipment sion in Quebec should be in the hands test for best single and continuing cam- to be used for first -run features paigns conducted by members between of his department. on four related cable systems Then two months ago, Saskatchewan April 15, 1972, and April 13, 1973. announced it was setting up a govern- Awards are to be presented at NCTA's A completely automatic cable -TV pro- second annual marketing workshop in ment- operated CATV system as a mo- gram- origination system was announced nopoly in the medium within the prov- Denver, May 10 -12. Contest categories last week, along with plans to use it to include best system-marketing campaign, ince. inaugurate first -run movie service Now Ontario, Canada's largest and -in- best single and continuing project in cluding movies not yet released to local public relations, and best single and con- richest province, has finally announced its theaters -on CATV next month. sympathy with the aspirations of the tinuing campaign in advertising and pro- The system, "Star Pak," was developed motion. other provinces. The word comes from and announced by Goldmark Communi- Gordon Carton, Ontario communications cations Corp., Stamford, Conn., a sub- Cablethon clicks. Teleprompter reports minister, who has been working on a cable sidiary of Warner Communications Inc., that 14 -hour cablethon that started Sun- policy for time. some "We have the same New York. The announcement said Tele- day, Jan. 21 at 1 p.m. on Johnstown thoughts as Quebec on cable television," vision Communications Corp. (TVC), (Pa.) Cable Television realized $35,000 he said. And there are indications that another Warner subsidiary, had installed in donations with still more expected later most of the remaining provinces will now Star Pak equipment at four of its cable last week. Telecast was to help pay more take the cue and follow Ontario's lead. systems and that six other systems were than $30,000 in hospital and doctor bills Noticably silent on the Ontario an- scheduled to be equipped shortly. for 12- year -old boy severely injured in nouncement has been the Canadian The system will be used to start show- bicycle accident last summer. Radio Television Commission chairman, ing a series of first -run motion pictures Pierre Juneau. The CRTC at present is for cable subscribers, the announcement Cable research R. H. Bruskin Associ- duty bound to uphold federal jurisdic- said, and is set to go into operation next ates, research firm based in New Bruns- tion over cable, but Mr. Juneau, himself, month. wick, N.J., announced series of studies has been known to question certain of his TVC authorities confirmed but said on status of cable TV. On quarterly basis, Bruskin will offer report on growth of cable. What's said to be major research project on status of cable industry, cov- ering both subscribers and non- subscrib- ers, also will be offered. Additionally, /ore than a decade of Consfruc

Broadcasting Jan 29 1973 66 over 1971. For year ended Oct. 31, 1972: Metro -Goldwyn -Mayer Inc, Culver City, Finance 1972 1971 Calif., reported declines in both operating Earned per share S 2.31 S 1.94 income and revenues in first quarter of Taft Broadcasting Co., Cincinnati, re- Billings 315,786,080 271,745.274 Net Income 4,108.578 3,537,737 fiscal year, but had increase in net income ported record and first sales earnings for Shares outstanding 1,959,639 1,932,216 due to special credit, For three months three quarters of current fiscal year. For Wells, Rich, Greene, New York, reported ended Nov. 25, 1972: nine months ended Dec. 31: 1972 1971 record billings and earnings per share for 1972 1971 Earned per share S 0.36 S 0.43 its fiscal year ended Oct. 31, 1972: Revenues 33,517,000 35,566,000 Earned per share S 2.13 S 1.60 Revenues 56,445470 38.570,611 1972 1971 Operating income 2.159,000 2,550,000 Net income 5,905,000 2,550,000 Net Income 8,648,689 6,101,127 Earned per share S 1.90 S 1.66 Billings 115,000,000 108,000,000 Note: Earned per share for 1972 does not include extraordinary income Doyle Dane Bernbach, New York, bill- Net income of 53,746,000 or 63 cents per 3,010,000 2,619,000 share from sale of Affiliated Music Publishers Ltd., ings increased 16% for fiscal year 1972 Shares outstanding 1,587,608 1,576,301 to E.M.I. Ltd., London.

Broadcasting Stock Index Weekly market summary of 139 stocks allied with broadcasting

Approx. Total market shares capltali- Stock Closing Closing Net change % change 1972 -73 out zation symbol Exch. Jan. 24 Jan. 17 in week In week High Low (000) (O00)

Broadcasting

ABC ABC 64 1/2 74 7/8 - 10 3/8 - 13.85 81 1/2 51 1/4 8,418 542,961 ASI COMMUNICATIONS ASIC .00 5 1,815 1,815 CAPITAL CITIES GCB 58 60 3/4 - 2 3/4 - 4.52 64 1/4 48 6,991 405,478 CBS CBS 47 48 1/4 - 1 1/4 - 2.59 63 45 1/2 28,096 1,320,512

COX COX 36 1/8 38 - 1 7/8 - 4.93 51 32 5/8 5,838 210.897 FEDERATED MEDIA 2 3/4 3 - 1/4 - 8.33 4 1/8 2 820 2,255 GROSS TELECASTING GGG 15 3/4 16 5/8 - 7/8 - 5.26 23 7/8 12 1/4 800 12,600 LIN LINB 13 1/4 14 1/2 - 1 1/4 - 8.62 22 3/8 10 3/4 2,341 31.018 MOONEY MOON l0 1/4 9 1/4 + 1 + 10.81 11 5/8 4 250 2,562 PACIFIC E SOUTHERN PSOU 12 1/2 30 1/2 + 2 19.04 18 1/4 6 1/2 2,010 25,125 RAHALL COMMUNICATIONS RAHL 10 3/4 10 + 3/4 + 7.50 29 8 1,297 13,942 SCRIPPS -HOWARD* SCRP 20 3/4 20 3/4 .00 27 18 2,589 53,721 STARR* SBG 23 24 1/2 - 1 1/2 - 6.12 30 1/2 15 1/2 1,042 23,966 STORER SBK 32 7/8 37 1/4 - 4 3/8 - 11.74 49 3/8 31 4,402 144,715 TAFT TFB 49 3/4 57 3/8 - 7 5/8 - 13.28 59 1/4 41 3/4 4,064 202,184 Broadcasting with other major Interests TOTAL 70,773 2,993,751

ADAMS- RUSSELL AAR A 5 1/8 5 1/4 - 1/8 - 2.38 8 3/4 4 1/2 1.259 6,452 AVCO AV N 13 14 7/8 - 1 7/8 - 12.60 20 7/8 13 11,497 149,461 BARTELL MEDIA BMC A 2 7/8 3 - 1/8 - 4.16 7 1/8 2 1/2 2,257 6,488 CHRIS -CRAFT CCN N 5 1/2 5 5/8 - 1/8 - 2.22 8 3/4 4 5/8 4,008 22.044 COMBINED COMMUNICATIONS CCA A 40 1/2 40 1/8 + 3/8 + .93 44 3/8 28 1/2 3,405 137,902 COWLES COMMUNICATIONS CWL N 8 3/4 9 1/4 - 1/2 - 5.40 13 1/8 8 5/8 3.969 34,728 DUN E BRADSTREET DNB N 78 1/2 79 - 1/2 .63 81 3/8 63 12,998 1.020.343 FAIRCHILD INDUSTRIES INC. FEN N 11 1/4 10 3/4 + 1/2 + 4.65 14 1/4 9 4,562 51,322 FUQUA FOA N 17 1/4 17 1/4 .00 27 7/8 16 3/8 9,587 165,375 GABLE INDUSTRIES GBI N 24 1/8 22 3/4 + 1 3/8 + 6.04 32 1/4 22 5/8 2,551 61,542 GENERAL TIRE E RUBBER GV N 25 3/4 26 3/4 - 1 - 3.73 32 5/8 24 5/8 20,195 520,021 GLOBETROTTER COMMUNICATION INC GLBTA 0 7 7 .00 20 1/2 7 2,843 19.901 GRAY COMMUNICATIONS O 12 7/8 12 5/8 + 1/4 + 1.98 14 6 1/2 475 6.115 HARTE-HANKS NEWSPAPERS INC. HHNK 0 25 1/2 27 1/8 - 1 5/8 - 5.99 33 1/4 21 4.321 110,185 ISC INDUSTRIES ISC A 6 5/8 6 5/8 .00 9 1/8 6 1,655 10.964 KAISER INDUSTRIES KI A 5 1/2 6 - 1/2 - 8.33 9 5/8 5 1/2 26.948 148,214 KANSAS STATE NETWORK KSN 0 5 7/8 5 3/4 + 1/8 + 2.17 7 7/8 5 5/8 1.621 9,523 KINGSTIP INC. KTP A 12 1/2 12 5/8 - 1/8 .99 17 3/4 10 7/8 1,155 14,437 LAMB COMMUNICATIONS* 0 2 5/8 2 1/2 + 1/8 + 5.00 4 7/8 2 475 1,246 LEE ENTERPRISES LNT A 22 1/2 24 1/4 - 1 3/4 - 7.21 30 17 1/2 3,340 75,150 LIBERTY CORP. LC N 20 3/4 20 3/4 .00 25 1/2 17 1/2 6,753 140,124 MCGRAW HILL MHP N 14 1/4 16 - 1 3/4 - 10.93 20 7/8 13 1/4 23,327 332,409 MEDIA GENERAL INC. MEG A 34 5/8 37 1/8 - 2 1/2 - 6.73 49 3/8 27 7/8 3,434 118,902 MEREDITH CORP. MDP N 17 3/4 18 - 1/4 - 1.38 30 3/4 17 3/4 2,820 50,055 METROMEDIA MET N 30 31 3/8 - 1 3/8 - 4.38 39 27 1/4 5,959 178,770

MULTIMEDIA INC. 0 28 . 29 1/2 - 1 1/2 - 5.08 45 14 3,612 101,136 OUTLET CO. OTU N 15 1/2 16 1/4 - 3/4 - 4.61 19 3/8 13 1.336 20,708 PACIFIC SOUTHWEST AIRLINES PSA N 19 1/8 20 5/8 - 1 1/2 - 7.27 37 1/2 18 1/4 3,771 72,120 POST CORP. POST 0 15 3/4 17 - 1 1/4 - 7.35 30 9 942 14,836 PUBLISHERS BROADCASTING CORP PUBB 0 1 3/4 1 7/8 - 1/8 - 6.66 4 7/8 1 5/8 919 1,608 REEVES TELECOM RBT A 3 1,4 2 7/8 + 1/4 + 8.69 4 1/4 2 1/8 2.294 7,168 RIDDER PUBLICATIONS RPI N 28 27 5/8 + 3/8 + 1.35 34 1/2 21 7/8 8.327 233.156 ROLLINS ROL N 34 3/4 35 - 1/4 .71 43 1/4 33 12,146 422,073 RUST CRAFT RUS A 28 7/8 30 - 1 1/8 - 3.75 39 3/8 24 2,350 67,856 SAN JUAN RACING SJR N 20 5/8 21 1/2 - 7/8 - 4.06 34 3/4 18 3/4 2,153 44.405 SCHERING- PLOUGH SGP N 139 1/2 138 + 1 1/2 + 1.08 140 1/4 82 5/8 25,471 3,553,204 SONDERLING SOB A 13 5/8 15 3/8 - 1 3/4 - 11.38 30 3/4 11 1.005 13,693 TECHNICAL OPERATIONS, INC. TO A 12 1/2 13 3/8 - 7/8 - 6.54 17 7/B 9 1,386 17,325 TIMES MIRROR CO. TMC N 22 23 1/2 - 1 1/2 - 6.38 27 7/8 21 1/2 31,080 683,760 TURNER COMMUNICATIONS* D 5 3/4 5 3/4 .00 7 2 1,486 8,544 WASHINGTON POST CO. WPO A 30 1/8 31 - 7/8 - 2.82 38 23 1/2 4,818 145,142 WHOM CORP.' 0 14 1/2 14 1/2 .00 30 11 589 8,540 WOMETCO WOM N 17 1/2 18 1/2 - 1 - 5.40 25 7/8 17 6,001 105,017 Cable TOTAL 271,100 8,911,964

AMECO ACO 0 2 7/8 2 7/8 .00 12 3/4 1 1/2 1,200 3,450 AMERICAN ELECTRONIC LABS AELBA 0 3 1/4 3 1/4 .00 9 3/4 3 1,726 5,609 AMERICAN TV E COMMUNICATIONS AMTV 0 33 35 5/8 - 2 5/8 - 7.36 47 1/4 17 1/4 2.670 88,110 BURNUP E SIMS BSIM 0 31 5/8 31 3/4 1/8 .39 31 3/4 6 3/4 7,510 237,503 CABLECOM- GENERAL CCG A 7 1/4 8 3/4 - 9.37 18 1/4 7 1/4 2,472 17,922 CABLE FUNDING CORP.* CFUN 0 7 1/4 7 5/8 3/8 - 4.91 15 1/4 7 1/4 1.233 8.939 CABLE INFORMATION SYSTEMS* 0 2 1/2 2 1/4 + 1/4 + 11.11 4 3/4 1 3/4 955 2,387 CITIZENS FINANCIAL CORP. CPN A 8 5/8 9 1/4 5/8 - 6.75 15 1/4 7 1/2 2,416 20,838

Broadcasting Jan 291973 87 Approx. Total market shares capitali- Stock Closing Closing Net change % change 1972 -73 out zetion symbol Exch. Jan. 24 Jan. 17 in week in week High Low (000) (000)

COLUMBIA CABLE CCAB 0 14 14 1/2 - 1/2 - 3.44 21 3/4 14 900 12,600 COMCAST CORP. 0 4 3/4 5 1/4 - 1/2 - 9.52 7 4 1/8 1.280 69080 COMMUNICATIONS PROPERTIES COMU 0 8 7/8 9 - 1/8 - 1.38 27 3/8 B 3/8 19917 17,013 COX CABLE COMMUNICATIONS CXC A 26 1/2 29 3/8 - 2 7/8 - 9.78 41 3/4 23 1/4 3,556 94,234 CYPRESS COMMUNICATIONS* CYPR 0 15 5/8 16 - 3/8 - 2.34 23 7 2,732 42,687 ENTRON ENT A 2 7/8 2 3/4 + 1/8 + 4.54 9 1/4 2 1/2 1.358 3.904 GENERAL INSTRUMENT CORP. GRL N 27 1/4 28 1/2 - 1 1/4 - 4.38 32 7/8 20 3/4 6,503 177,206 LVO CABLE INC. LVOC 0 9 1/2 10 1/4 - 3/4 - 7.31 16 1/2 6 3/4 1.466 13.927 SCIENTIFIC -ATLANTA INC. SFA A 13 14 3/4 - 1 3/4 - 11.86 15 3/4 8 1/8 914 11,882 STERLING COMMUNICATIONS STER 0 3 5/8 3 7/8 - 1/4 - 6.45 7 3/4 3 1/2 2.162 7,837 TELE -COMMUNICATIONS TCOM 0 18 1/2 19 1/2 - 1 - 5.12 35 1/4 15 1/2 3,866 71.521 TELEPROMPTER TP A 29 1/4 29 7/8 - 5/8 - 2.09 44 1/2 27 1/8 16.381 479,144 TIME INC. TL N 56 56 .00 64 3/4 44 5/8 7,284 407.904 TOCOM TOCM 0 11 7/8 11 1/2 + 3/8 + 3.26 12 1/8 7 596 7,077 UA CABLEVISION INC. UACV 0 .00 24 13 750 11,250 VIACOM VIA N 15 1/2 16 1/8 - 5/B - 3.87 28 1/2 15 1/2 3,931 60,930 VIKOA VIK A 8 1/4 8 1/8 + 1/8 + 1.53 19 3/4 7 1/2 2.333 199247

Programing TOTAL 78,111 1.829,201

COLUMBIA PICTURES CPS N 8 8 7/8 - 7/8 - 9.85 14 7/8 8 6,335 50,680 DISNEY DIS N 105 1/4 112 3/4 - 7 1/2 - 6.65 123 7/8 104 1/4 27,836 2,929,739 FILMNAYS FMY A 4 1/8 4 1/4 - 1/8 - 2.94 8 3 5/8 1,807 7,453 GULF E WESTERN GW N 32 7/8 32 3/4 + 1/8 + .38 44 3/4 28 169387 538,722 MCA MCA N 28 1/2 29 3/4 - 1 1/4 - 4.20 35 7/8 23 1/8 8,243 2349925 MGM MGM N 22 1/4 22 * 1/4 + 1.13 27 1/2 16 3/4 5.905 131.386 MUSIC MAKERS MUSC 0 1 3/4 1 3/4 .00 3 3/4 1 1/8 534 934

TELE -TAPE PRODUCTIONS* 0 1 1/2 1 1/2 .00 2 7/8 1 2,190 3.285 TELETRONICS INTERNATIONAL* 0 9 3/4 9 3/4 .00 18 1/2 6 1/4 724 70059 TRANSAMERICA TA N 16 17 1/2 - 1 1/2 - 8.57 23 1/2 15 3/4 67,413 1.078,608 20TH CENTURY -FOX TF N 10 5/8 lb 3/4 - 1/8 - 1.16 17 8 5/8 8.562 909971 WALTER READE ORGANIZATION WALT 0 1 1/8 1 1/4 - 1/8 - 10.00 4 1/8 1 1/8 2,203 2,478 WARNER COMMUNICATIONS INC. MCI N 32 1/4 32 3/8 - 1/8 - .38 50 1/4 31 1/4 18.883 608.976 WRATHER CORP. WCO A 15 1/4 16 - 3/4 - 4,68 17 7/8 7 1/8 2.164 33.001

Service TOTAL 169.186 59718,217

JOHN BLAIR BJ N 9 1/2 12 - 2 1/2 - 20.83 22 3/8 9 1/2 2,606 24,757

COMSAT CO N 53 7/8 55 - 1 1/8 - 2.04 75 3/8 52 10,000 538,750

CREATIVE MANAGEMENT CMA A 9 1/4 8 1/8 + 1 1/8 + 13.84 15 1/2 7 975 9.018 DOYLE DANE BERNBACH DOYL 0 22 22 1/4 - 1/4 - 1.12 34 3/4 21 1/2 1.945 42,790 ELKINS INSTITUTE ELKN O .00 16 3/8 1 1/4 1.664 2,080 FOOTE, CONE L BELDING FCB N 11 1/2 11 1/4 + 1/4 + 2.22 14 10 5/8 2.152 24,748 CLINTON E. FRANK INC.* 0 11 11 1/4 - 1/4 - 2.22 20 10 3/4 720 79920 GREY ADVERTISING GREY 0 16 1/4 16 3/4 - 1/2 - 2.98 18 1/8 9 1/4 1.200 19,500 INTERPUBLIC GROUP IPG N 21 1/2 23 1/4 - 1 3/4 - 7.52 36 1/8 21 1/2 2.130 45,795 MARVIN JOSEPHSON ASSOCS. MRVN 0 18 1/2 17 1/2 * I + 5.71 18 1/2 5 7/8 825 15.262 MCCAFFREY L MCCALL* 0 9 3/4 10 - 1/4 - 2.50 16 1/2 7 585 5.703 MCI COMMUNICATIONS MCIC 0 7 7 3/4 - 3/4 - 9.67 12 3/4 6 5/8 11.810 82,670 MOVIELAB MOV A 1 7/8 1 7/8 .00 3 1/8 1 3/8 1.407 2,638 MPO VIDEOTRONICS MPO A 3 3/8 3 3/8 .00 7 1/8 3 1/4 547 1.846 NEEDHAM, HARPER L STEERS INC.* NOHMA 0 24 1/4 24 + 1/4 * 1.04 34 1/8 21 1/2 911 22,091 A. C. NIELSEN NIELB 0 78 1/8 75 1/2 + 2 5/8 + 3.47 78 1/8 37 5/8 5,299 413.984 OGILVY E MATHER OGIL 0 29 1/2 31 - 1 1/2 - 4.83 48 1/2 16 1,716 50,622 PKL CO.* PKL 0 2 1/2 2 5/8 - 1/8 - 4.76 9 1/2 3/4 778 1.945 J. WALTER THOMPSON JMT N 22 3/8 23 1/4 - 7/8 - 3.76 49 1/4 22 3/8 2.694 60,278 UNIVERSAL COMMUNICATIONS INC.* 0 11 11 1/4 - 1/4 - 2.22 17 8 715 7,865 WELLS. RICH, GREENE WRG N 17 7/B 18 1/4 - 3/8 - 2.05 27 7/8 16 3/4 1,635 29.225

Electronics TOTAL 52,314 1,409,487

ADMIRAL ADL N 14 5/8 16 1/2 - l 7/8 - 11.36 27 13 5/8 5,813 85,015 AMPEX APX N 5 3/4 5 7/8 - 1/8 - 2.12 15 1/8 5 10.875 62,531 CARTRIDGE TELEVISION INC. 0 12 1/4 14 3/4 - 2 1/2 - 16.94 43 1/2 12 1/4 2.083 25,516 CCA ELECTRONICS CCAE 0 2 1/2 2 3/4 - 1/4 - 9.09 6 1/4 2 1/4 881 2.202 COLLINS RADIO CRI N 21 3/4 22 1/4 - 1/2 - 2.24 27 1/4 13 1/4 2.968 64,554 COMPUTER EQUIPMENT CEC A 2 1/2 2 3/4 - 1/4 - 9.09 4 5/8 2 1/8 2,421 6,052 CONRAC CAX N 27 1/2 27 3/4 - 1/4 - .90 39 3/8 24 1.261 34,677 GENERAL ELECTRIC GE N 68 1/2 72 1/8 - 3 5/8 - 5.02 75 7/8 58 1/4 182.123 12.475,425 HARRIS- INTERTYPE HI N 48 47 1/4 + 3/4 + 1.58 59 44 3/4 6,358 305.184 INTERNATIONAL VIDEO CORP.. IVCP 0 14 14 I/4 - 1/4 - 1.75 15 12 1/2 2,735 38,290 MAGNAVOX MAG N 24 3/4 26 3/4 - 2 - 7.47 52 1/4 24 3/4 17,685 437,703 3M MMM N 86 3/4 86 3/8 + 3/8 + .43 88 7/8 74 1/4 112,986 9,801,535 MOTOROLA MOT N 128 3/8 131 1/2 - 3 1/8 - 2.37 138 80 13.609 1,747,055 OAK INDUSTRIES OEN N 17 5/8 19 5/8 - 2 - 10.19 21 3/4 9 5/8 1.638 28,869 RCA RCA N 32 5/8 34 1/2 - 1 7/8 - 5.43 45 32 1/8 74.432 2,428,344 RSC INDUSTRIES RSC A 2 1/8 1 7/8 + 1/4 + 13.33 4 3/8 1 5/8 3,458 7,348 SONY CORP SNE N 51 5/8 68 1/8 - 16 1/2 - 24.22 57 1/4 40 1/2 66,250 3,420,156 TEKTRONIX TEK N 51 5/8 51 1/2 + 1/8 + .24 65 1/2 32 3/4 8,162 421.363 TELEMATION TIMT 0 4 1/4 4 1/4 .00 13 3/4 3 1/2 1.050 4,462 WESTINGHOUSE MX N 41 1/4 43 - 1 3/4 - 4.06 54 7/8 38 3/8 88,235 3,639.693 ZENITH ZE N 46 3/4 49 5/8 - 2 7/8 - 5.79 56 5/8 39 3/4 19.040 890,120 TOTAL 624,063 35.926,094

GRAND TOTAL 1,265.547 569788,714

Standard & Poor's Industrial Average 132.55 132.81 -.26

A- American Stock Exchange N -New York Stock Exchange A blank in closing price columns Over- the -counter bid prices supplied by Merrill Lynch, M- Midwest Stock Exchange 0-Oyer the counter (bid price shown) indicates no trading in stock. Pierce Fenner 11 Smith Inc., Washington. 'Closing prices are for Tuesday

Broadcasting Jan 29 1973 88 Fates & Fortuneso

Broadcast Advertising wsBK -TV Boston, appointed to newly cre- Billie Brown, director of corporate com- ated post, director of research and sales munications, Cunningham & Walsh, New John R. Dundas and Richard S. Flaxman, development. York, Salvatore Alba, executive group art VP's and management supervisors, director, and Herbert Kaplan, supervisor SSC &B, New York, named senior VP's. of legal department, elected VP's. James Guthrie, VP and account super- George Cinfo, executive art director, and visor, Foote, Cone & Belding, New York, Hugh Schick, account manager, Keenan, named management supervisor. Keane & McLaughlin, New York, named Russell D. Linabury, VP and account su- VP's. pervisor, McCann -Erickson, joins D'Arcy- Linda Kitzmiller, with Caldwell -Van MacManus International, Bloomfield Riper, Indianapolis agency, appointed Hills, Mich., as VP and account super- copy chief. visor on Pontiac account. Al Meadows, writer /producer, Fletcher John P. McGarry, account supervisor, Richards Co., New York, named copy Young & Rubicam, New York, named chief, Elliot, Goodman & Russell, New VP. York. Barry Loughrane, senior VP and manage- Robin T. Goodfellow, copywriter, Henry ment supervisor, Doyle, Dane, Bernbach, Jimmy Bridges, local sales manager. wsB- J. Kaufman & Associates, Washington, New York, joins Gardner Advertising, AM-FM Atlanta, appointed manager of appointed advertising writer /producer. St. Louis, as executive VP and managing sales operations. Jack Lenz, with WSB, director. Bert Neufeld, VP and group appointed manager of sales development. Media head, Wells, Rich, joins Phil Goodman, local sales manager. KTXL- Green, Gardner David L. Nelson, as executive VP and director of creative (TV) Sacramento, Calif., appointed dis- sales manager. John Vera, general general sales manag- services. Robert Reitzfeld, VP- creative trict er, wces(AM) New manager, KNTV(TV) an Calif., services, WRG, joins Gardner as execu- sales Jose, York, named VP joins KTXL as local manager. tive art director. Gardner is subsidiary of sales of the station and WRG. John D. Davey, director of local origina- general manager, Andre van Stom, account supervisor. tion, Sullivan Cablevision, Centralia, Ill., WCBS. He succeeds Wells, Rich, Greene, New York, elected joins KCBJ-TV Columbia, Mo., as national Neil Derrough, VP. sales manager and assistant to president. named VP, CBS Ra- Samuel Fertig, account supervisor; El- Dennis Cndl, with KCBJ-TV, appointed dio division, in brun Revere, manager of research; and local sales manager. charge of CBS - Mr. Nelson Hal Goluboff, art director; Richard K. John Donofrio, national sales manager, owned AM stations. (BROADCASTING, Jan. 22). Manoff, New York, elected VP's. WCRH -AM -FM Boston, and Charles Pye Rdn Scharbo, VP and manager, Atlanta Jr., general sales manager, elected VP's. Herbert Saltzman, office, Cargill, Wilson & Acree, named AI Vuylsteke, with KFI(AM) Los Angeles, VP and sales man- senior VP. Bill Zuspan, director of media appointed national sales manager. ager, woR(AM) New York, named general planning, Needham, Harper & Steers. Raynor E. Rice VP, Adver- Jr., Turner manager. He suc- New York, joins CW &A, Atlanta. as me- tising, Chicago, appointed general sales dia director. manager, wQRK(FM) Newport News, Va. ceeds Robert S. WTID -FM). Smith (see "Pro- Lee Hines and Peter Colonel, account (formerly graming" below). directors, Ted Bates, New York. appoint- Francis E. Chaplain, sales service assist- ed management representatives. ant manager, WBAL -TV Baltimore, ap- Joseph C. Drilling, pointed sales service manager. VP in charge of Paul R. Lee, director of Chevrolet mer- broadcasting, Retlaw chandising, Campbell -Ewalo, Detroit. Kevin C. Cox, na- there as super- BroadcastingCo., joins Grey Advertising tional sales manager, Mr. Saltzman named president of visor, Ford division account. L. James IMO Radio Repre- company, owner of KJEO(Tv) Fresno, Herbert, senior copywriter, C-E, De- sentatives, New Calif., and KOGO -AM -FM San Diego. as copy supervisor, Ford troit, joins Grey York, named execu- William A. Sawyers, KJEO station man- corporate account. tive VP of company. ager, named VP and general manager Michael C. Horn, Ann Hughes, media buyer, Martin Wil- and Wilson Edwards, KOGO station man- liams Advertising, Minneapolis, joins manager of Blair ager, named VP and general manager. Knox Reeves Advertising there in similar Radio's Boston of- Andrew Mastoras, business manager, Ret- capacity. fice, named VP. law Broadcasting, named VP. Janice L. Richard J. Hayes, Leonard Sterba, media buyer, N. W. Crosby, national sales assistant and exec- manager of Boston KJEO, Ayer, New York, joins Warwick, Welsh Mr. Cox utive secretary, named VP- broad- office, Blair Televi- cast standards for company. & Miller, New York, in similar capacity. sion, named VP. George B. Hagar named president and Roger K. Morrison, director, broadcast Ahrens, with Chicago sales staff, Gary general manager, KHON -TV and advertising, Eastman Kodak Co., Roch- -PGW Inc. McGavren -Guild Radio, appointed James B. McGovern named president and ester, N.Y., appointed director of media. manager, newly opened St. Louis office. advertising and promotion department, general manager, Oregon Kvxr Inc. Cor- Keith Longino, art director, J. Walter porations were set up by McCoy Broad- U.S. and Canadian photographic divi- Thompson, Chicago, joins Needham, sion. Mr. Morrison will be responsible for casting Co. following FCC approval Harper & Steers, Chicago, as creative of McCoy purchase of KHON -TV Hono- all media contracting, coordination and supervisor. consultation, both broadcast and print. lulu: KALI -TV Wailuku, Maui: KHAI -TV Stephen B. Tormey, account executive, Hilo: x78AR, Lihue, Kauai, all Hawaii, Dick Newman, with WPIX-FM, New York, McCann -Erickson, New York, joins Co- and Kvxl(AM) Oregon City, Ore. (see appointed general sales manager. ordinated Communications, New York page 27). Messrs. Hagar and McGovern John F. Anderson, local sales manager, agency, in similar capacity. are executive VP and VP, respectively,

Broadcasting Jan 29 1973 69 projects, Corporation for Public Broad- Jayne Ross, editor of publications, ABC Clears pick slate. Ward L. Quaal, casting, Washington, named director of Inc., named manager of network rela- president of WGN Continental Broad- broadcast development for Bilingual tions for Warner Bros. Television, New casting, Chicago, was re- elected Children's Television Inc., Oakland, York. president of the Clear Channel Broad- Calif., which is developing Spanish -Eng- Ruthanna Russel, director of publications, casting Service at management and lish educational TV series. engineering meetings held Jan. 22- 'American Home Economics Association, 23 in Phoenix. Arch Madsen, presi- John A. Price, director of public affairs joins Nebraska Educational Television dent of Bonneville International Corp., and executive assistant to the adminis- Network, Lincoln, as network informa- Salt Lake City, was elected VP. A. M. trator, U.S. General Services Administra- tion director. Herman, VP and general counsel of tion, joins Corporation for Public Broad- Gary F. Blair, with several advertising Carter Publications Inc. (WBAP[AM] casting, Washington, as director of citi- and public relations firms, Portland, Ore., Fort Worth), was re- elected treas- zen services. He succeeds Richard Hol- joins KEx(AM) there as promotion direc- urer. In addition to Messrs. Quaal, comb, who joins WABE(FM)- WETV(TV) tor. Madsen and Herman, the following Atlanta as general manager. Mr. Hol- members of the executive committee comb succeeds Haskell Boyter who re- Programing were re- elected: Irving Waugh, WSM- tired in August. (AM) Nashville; Edmund Bunker, Gregory Robinson, producer- director and Squire D. Rushnell, KFI(AM) Los Angeles; Dr. David assistant operations manager, WPVI -TV program director, Palmer, WHO(AM) Des Moines, Iowa, Philadelphia, joins WTMJ -TV Milwaukee WLS -TV Chicago, and William F. Rust, WHAM(AM) as operations manager. named VP, program Rochester, N.Y. services, ABC -owned Paul Kavanaugh, with wtzM(AM) La CCBS member stations represent- TV stations, New Crosse, Wis., appointed operations man- York. ed at the Phoenix meetings, in ad- ager. Berneice Callaway, program direc- dition to those above, were WJR(AM) tor, appointed assistant to the VP. Edward Messina, as- Detroit, WSB(AM) Atlanta, WHAS- sistant director, film (AM) Louisville, Ky., and KLS(AM) David G. Lint, associate consultant, Mc- services, ABC -TV, Salt Lake City. Nonmember stations Kinsey & Co., Toronto management con- New York, appoint- in attendance were WCCO(AM) Min- sulting firm, joins Canadian Broadcast- ed director of film neapolis and WWL(AM) New Orleans. ing Corp., Ottawa, as special assistant to Mr. Rushnell services, broadcast the president. operations and engineering, East Coast, Albert Rubin, director of revenue and ABC -TV. He succeeds Lawrence A. Rud- of McCoy Broadcasting, with Arthur H. business analysis, ABC -TV New York, dell, who retires. McCoy as president. Mr. McCoy had appointed to newly created post, director Robert S. Smith, been president and chief operating officer of business analysis and financial plan- VP and general man- of the Hawaiian and Oregon stations for ning. P. Thomas Van Schaick, manager ager, wort(am) New former owner, Pacific and Southern of revenue analysis, ABC-TV New York. York, named VP- Broadcasting Co. appointed to new post. assistant director. program develop- revenue schedule analysis there. Barry ment, RKO General, Patricia Murphy Zissu, member of legal Lefkowitz, supervisor of revenue analysis, department of ABC owned and operated New York, owner ABC -TV, New York, succeeds Mr. Van of station. stations since 1971, named general attor- Schaick. ney, network governmental relations, Preston Fisher, Ray ABC. Previously Ms. Zissu was with New J. Richards Jr., controller, National Broadway and off - Coordinating Council on Drug Educa- York office of Fly, Shuebruk, Blume & Broadway producer, Gaguine. tion, joins National Association of Edu- -' joins 20th Century- cational Broadcasters, Washington, as fis- Mr. Smith Paul A. Brissette Fox Television, Bev- Jr., general manager, cal officer. He succeeds Ernest Hough, erly Hills, Calif., as director of program wONI(AM) Wilmington, N.C., joins treasurer, who retires. WETT(TV) development -live /tape division. there as executive VP and Willis L. Rey fiscal general manager. Jr., control officer, David Friedman, Eastern sales represent- Urban League of Greater New Orleans, ative, Screen Gems Inc., New York, George Gould, general sales manager, joins wcso(AM) there as business man- named Eastern division manager of syn- KFDM -TV Beaumont, Tex., assumes addi- ager. dication. tional post, assistant station manager. Kenneth Krall, director of television pro- Ed Parsons, production manager, as- graming, Maine Public Broadcasting Net- sumes additional post, operations man- work, appointed director of finance and ager. Ron Alexander, operations manager, administration. MPBN includes WMEB -TV appointed director of public affairs and Orono, WMEM -TV Presque Isle, WMED -TV film director. Calais and WMEH -FM Bangor. Robert E. Reilly, sales manager, KOL -AM- Rose B. Allen, sales office manager, WON FM Seattle, named general manager. Continental Broadcasting Co., Chicago, Richard P. Kale, general sales manager, retires. KEx(AM) Portland, Ore., named general Howard G. Malley, unit manager, NBC - manager. TV New York, appointed senior unit Mr. Heffner Mr. Robeck J. Douglas Blackburn, with Holt Corp., manager. Bethlehem, Pa., radio consultancy firm, Jack Gilbert, research director, WIIC -TV Lee Heffner, sales director, Time-Life appointed station manager, WQRK (FM) Pittsburgh, appointed director of public Films, named president and chief execu- Newport News, Va. (formerly WTID -FM). affairs. tive officer, Time -Life Films Inc., corpo- rate name for newly merged Time -Life Floyde E. Beaston, general manager, Doug Hill, news manager, wwBT(TV) WLTD(AM) Evanston, Ill., joins WNAM- Films, Time -Life Video and Time -Life Richmond, Va., appointed public affairs Education. Peter Robeck, president and (AM) Neenah, Wis., in similar capacity. manager. He succeeds Don C. Wirth who resigns. chief executive officer, Time-Life Films, Both stations are owned by Cummings Douglas Mallory, promotion director, named chairman of Time -Life Films Inc. Communications Corp. KCPX-TV Salt Lake City, joins wt.wt(Tv) He will be primarily responsible for ad- Indianapolis as director of publicity and vancing joint interests of Time -Life Films Robert B. Taylor, with cHFC(AM) Church- promotion. He succeeds Dave Kenwor- and British Broadcasting Corp., whose ill, Manitoba, appointed station manager. thy, who joins wxYz -Tv Detroit as promo- programs Time -Life Films distributes in Kenneth R. Clark, director of special tion director. U.S. Time-Life Video and Time -Life Ed-

Broadcasting Jan 291973 70 ucation are producers respectively of ager, financial planning and analysis, Via- video -cassette and educational film ma- Over again. Representative Harley corn, succeeds Mr. Gorman. terial. O. Staggers (D -W. Va.) was elected chairman of the Home Commerce John R. Calvetti, VP- operations and di- James Tabor, with KLIF(AM) Dallas, Committee last week by a 150 -to -6 rector of programing, Cypress Communi- joins xROQ(AM) Burbank, Calif., as pro- vote of the Democratic caucus. The cations Corp., Los Angeles, joins Optical gram /operations director. opposition to Mr. Staggers was 4 %, Systems Corp. there as VP and director Gary Speras, with wics(Tv) Springfield, compared to an average of 11% op- of operations. Optical is pay -cable oper- Ill., appointed program operations man- position to the 21 chairmen elected. ator. ager. James D. McKinney, Ken Staaf, with WCEE -TV Rockford, Ill., Broadcast Journalism director of purchas- appointed program director. ing. Cypress Corn- Lewis W. Brown, munications Corp., Jerry Boulding, operations manager of VP, news, wrtx(rv) cable firm recently black programed wwaL(AM) New York New York, appoint- acquired by Warn- for more than four years, resigns to be- ed Midwest bureau er Communications come independent programing consultant. chief, TV, for ABC Inc., named director His first client will be WWRL. No suc- News, Chicago. of purchasing, Tele- cessor to Mr. Boulding has been named. Jeffrey C. Reynolds, vision Communica- Mark Wheeler, operations manager, bureau manager, tions Corp., New wLCY -TV Tampa -St. Petersburg, Fla., UPI, Baltimore, ap- York, Warner Cable Mr. McKinney joins wiur(AM) Milwaukee as director pointed manager in subsidiary. He will of programing. new UPI bureau, An- have headquarters in Pennsauken, N.J. Jack Bolton, program director, Kvi(AM) napolis, Md. Ken - Susan Greene, senior staff member, Ur- Seattle, joins xoL -AM -FM there in similar Mr. Brown neth Franckling, re- ban Communications Group, Washing- capacity. porter, Baltimore bureau, appointed bu- ton, joins Cable Television Information D. Charles Hoffman, program director, reau manager. Robert Shepard, reporter, Center, Washington, as field representa- Salem, Ore., bureau, appointed wsJM -AM -FM St. Joseph, Mich., appoint- bureau tive. CTIC, part of Urban Institute, assists ed group program director for Alpha manager there, succeeding Clarence local governments in development of Broadcasting Co. stations: WLYC(AM)- Zaitz, who resigned. CATV systems. WiLQ(FM) Williamsport, Pa., and wow- Thomas Corpora, Paul W. Mclnnish, manager, Teleprompt- (Am) Salamanca, New York. with NBC News, er's Leesville, La., CATV system, ap- Bruce Holberg, with wlm(AM) Garden New York, appoint- pointed manager, Hillsborough county, City, Mich., joins wcso(AM) New Or- ed Saigon bureau Fla., system. chief, NBC News. leans as program manager. Robert E. Dow, assistant manager, oper- Bill Buckmaster, Equipment & Engineering news director, KHFH- ations and programing, WABx(AM) Gar- L. (AM) Sierra Vista, John Buchanan, diner, Me., joins WGAN -AM -FM Portland, VP- marketing and Me., as program director. Ariz., joins Phoenix Associated sales, Ameco Inc., bureau, ex- Bruce M. Earle, with Holt Corp., Beth- Press, as night editor Phoenix, named lehem, Pa., joins WQRK(FM) Newport for state broadcast ecutive VP. Ameco News, Va. (formerly WTID -FM) as pro- Mr. Corpora wire. is CATV equipment gram director. engineering and Robert W. Giles, news coordinator,ww-r- facil- Juan Rafael Meono, with KALI(AM) San manufacturing TV Detroit, appointed television news su- ity. Gabriel, Calif., appointed program direc- pervisor. Bruce Anderson, re- television Henry K. Kindig, tor. and radio newscaster, -AM- porter wwJ general manufactur- Ross M. Cibella, producer- director, FM-TV, appointed radio news supervisor wuAB(TV) WNAC -TV Bos- ing manager, elec- Cleveland, joins for wwj(AM), all -news station. Mr. Buchanan ton in similar capacity. tronic tube division, Bette Clemens, director of consumer af- GTE Sylvania, New York, appointed to Al Footnick, with KHTV(TV) Houston, fairs, Council of Better Business Bureaus, newly created post, VP- manufacturing appointed production manager. New York, appointed consumer -affairs for division. Jerry Perenchio, founder, Chartwell Mar- NBC Radio's Monitor, New reporter, Dennis G. Christensen, Southern region- keting, and formerly president, Chart - York. al manager, International Video Corp., well Artists, joins Tandem Productions Dick Levitan, reporter and anchorman, national Inc., Beverly Hills, Calif.; as president Sunnyvale, Calif., appointed WBZ -AM -FM Boston, joins WCOD -FM Hy- sales manager, broadcast products. Fred- and chief executive officer. Tandem is annis, Mass., as executive news editor. independent film and television firm. erick J. Haines, camera product manager, Fred Faby, formerly with KWHK(AM) International Video Corp., Sunnyvale, John Newland, TV and motion picture Hutchinson, Kan., joins KrvH(TV) Wich- Calif., appointed manager, product serv- producer- director, joins Four Star Inter- ita, Kan., as newsman and on -air news ices. national, Beverly Hills, Calif., as execu- host. tive in charge of worldwide production. Sage C. Swanson Jr., account executive, Carl O. Miller, with Gold Key Television, Lynn Patrick, with Snyder Associates RealTime Communications Division, Tel - joins Four Star Entertainment Corp., Inc., Washington public relations firm, etape Corp., New York, appointed man- FSI subsidiary, as Western sales manager. joins wrvJ(Tv) Miami as press informa- ager, marketing services. tion manager. Alvin S. Milder, attorney for Drake - Henry E. Rhea, director of engineering, Chenault Enterprises Inc., Los Angeles, Triangle stations, joins American Elec- radio programing and TV production - Cable tronic Laboratories, Lansdale, Pa., as distribution firm, appointed VP and gen- James E. Hanlon, VP and controller, broadcast sales representative for Penn- eral counsel. Viacom, New York, named executive sylvania, New Jersey, Delaware, Mary- Lee Hansen, with Mel Blanc Automedia, VP, Viacom's Petra Cablevision Corp., land and Washington. AEL is diversified Hollywood joins Watermark Inc., Los recently acquired property which includes communications and electronics manu- Angeles, Calif., as director of creative systems in Islip, Smithtown and Brookha- facturer. services with responsibility for commer- ven, all Long Island, N.Y. Kenneth R. Richard W. Bock, quality control and cial production, advertising- campaign de- Gorman, director of financial planning customer service manager, Miratel divi- velopment and broadcast syndication re- and analysis, Viacom, succeeds Mr. Han- sion, Ball Brothers Research Corp., St. search. lon as controller. Bruce C. Wilson, man- Paul, Minn., named Midwest regional

Broadcasting Jan 291973 71 sales manager. Miratel is supplier of there as director of radio and TV services. versity, Pullman, and a Seattle radio-TV video equipment to broadcast and com- Helene Lindow, press secretary and ad- executive, died Jan. 15 in a Pullman hos- puter industries. ministrative assistant to Mrs. Lyndon B. pital of a heart attack. From 1953 -1961 Johnson, 1969 -1972, joins Muscular Dys- Mr. Miller served as public services man- Allied Fields trophy Association of America, New ager and national sales manager, KoMO- Bryce H. Rathbone, director of product York, as public relations officer. Tv Seattle, and previous to that had been associated KOL -AM services, American Research Bureau, with -FM and KJR(AM) New York, named ARB Eastern radio Deaths there. He is survived by his wife, Mary, one daughter and two sons. manager. Ray Barrett, 65, staff announcer for NBC Barrie Beere, 43, radio newsman and Brooke S. Taylor, VP /general manager, Radio 1944 -67, pro- from died in Fort Lauder- ducer, died 18 a Off -Network Productions, New York, dale, Jan. in automobile crash Fla., on Jan. 16 after a brief illness. near San Miguel de Allende, Mexico. Mr. joins Broadcast Data Base, New York - He was MC on many radio programs Beere was a newsman with WINS(AM) based TV station service, as general sales during his career and also served as com- manager. New York and news director for WMCA- mercial announcer. He is survived by his (AM) there. In wife, Mascha and 1969 he founded Black Richard N. Aleskow, radio, TV and film one daughter. Communications Inc., black radio pro- coordinator, Underwriters Laboratories, J. Reginald Miller, 57, director of uni- graming firm. He is survived by his wife, Chicago, joins National Safety Council versity relations, Washington State Uni- Susan, one daughter and one son.

For the Record

As compiled by BROADCASTING Jan. 17 Leasing Inc. and Champion Leasing Inc., all in Parker & Co. of Florida Inc., insurance brokerage Jacksonville. Mr. Mason is president of and owns in Coral Gables, Fla. Ann. Jan, 9. through Jan. 23, and based on filings, 20% of The Charter Company, Jacksonville, parent authorizations and other FCC actions. company of various Charter companies in which he also has interests. He is also president of and owns Abbreviations: Alt.- alternate. ann.- announced. 05% of Rebuilding Service Inc., holding company Existing TV stations ant. -antenna. aur.-aural. aux.- auxilitary. CATV in Jacksonville. Ann. Jan. 9. -community antenna television. CH- critical hours. Final actions Jacksonville, Fla.-Trans -Florida Television Inc. CP- construction permit. D -day. DA- directional Seeks antenna. VHF ch. 4 (66-72 mhz); ERP 100 kw vis, 20 KMEX -TV Los Angeles - Broadcast Bureau ERP -. khz -kilo- kw aur. granted CP to change ERP to 251 kw (vis.) and hertz. kilowatts. LS HAAT 937 ft.; ant. height above ground kw- -local sunset. mhz -mega- 987 ft. Mutually exclusive with license -renewal 50.1 kw (aur.); change type of ant. Action Jan. 16. hertg. mod.- modification. N- night. PSA- presun- ap- plication of WJXT(TV) Jacksonville. P.O. address WTNH -TV Broadcast Bu- rise service authority. SCA- subsidiary communi- 923 Florida First National New Haven, Conn.- cations authorization. Bank building, Jackson- reau granted CP to change type trans.; granted re- SH- specified hours. SSA- ville, 32202. Estimated construction cost $2,224,707; quest to operate trans. by remote control from 135 special service authorization. STA- special tem- first year operating porary authorization. cost 51,500.000; revenue 53,020, - College Street, Ncw Haven. Action Jan. 17. trans. -transmitter. TPO- 00n. Geographic coordinates 30 °19'24" transmitter power output. UHF north lat.; -ultra high fre- 81 °37'44" west long. Type trans. RCA TT -25 ELS. WFYI(TV) Indianapolis - Broadcast Bureau quency. U- unlimited hours. VHF-very high fre- Type ant. RCA TF- 6BM(S). Legal counsel Steptoe granted request to operate trans. by remote control quency. vis.- visual. w- watts. -educational. & Johnson, Washington; consulting engineer Jansky from 1440 North Meridian, Indianapolis. Action HAAT-height of antenna above average terrain. & Bailey, Alexandria, Va. Principals: Jan. 16. CARS-community Fitzhugh K. antenna relay station. Powell, president (33 %), et al. Mr. Powell is presi- WLEX -TV Lexington, Ky.- Broadcast Bureau dent and owns 51% of Cecil W. Powell & Co., in- granted request to operate trans. by remote con- surance agency in Jacksonville. He also owns 50% trol from Russell Cave Pike, Lexington. Action of Dixie Timber -Land Inc., land and timber firm in Jan. 16. New TV stations Jacksonville, and has other real estate and land interests there. Ann. Jan. 9. KMTC(TV) Springfield, Mo.- Broadcast Bureau Applications granted request to operate trans. by remote control Miami-Tropical Florida Broadcasting Co. Seeks from 3000 East Cherry Street, Springfield. Action Jacksonville, Fla. -Florida Television Broadcast- VHF ch. 10 (192-198 mhz); ERP 316 kw vis, 47.9 Jan. 16. ing Co. Seeks VHF ch. 4 (66-72 mhz); ERP 100 kw kw aur. HAAT 1,002 ft.; ant. height above ground vis, 20 kw aur. HAAT 932 ft.; ant. height above 1.042 ft. Mutually exclusive license- WBRE -TV Wilkes- Barre, Pa.- Broadcast Bureau with renewal ap- granted request remote ground 991 ft. P.O. address c/o George Champion plication of WPLG(TV) P.O. address to operate trans. by control Miami. c/o from 62 South Franklin Street, Wilkes-Barre. Ac- Jr., 12th Floor, Charter Oil Company building, Cromwell A. Anderson, 169 East Street, Flagler tion Jan. 16. Jacksonville, 32202. Estimated construction cost Miami. 33131. Estimated construction cost $3,169,- $3,466,000; first-year operation cost 52,250,000; '00: first -year operating cost $3,650.000; revenue KXLY -TV Spokane, Wash. -Broadcast Bureau revenue $2,822,000. Geographic coordinates 55.110,000. Geographic coordinates 25 °57'59" north granted request to operate trans, by remote con- 30 °18'49" north lat.; 81 °39'5" west long. Type lat.: 80 °12'44" west long. Type trans. RCA TT- trol from West 500 Boone Avenue, Spokane. Action trans. RCA T1-2.5 FL. Type ant. RCA TF6BM. 50FH. Type ant. RCA TW- 12A10 -P. Legal counsel Jan. 16. counsel Bilger & Blair, Washington; Welch & Morgan, Washington; consulting engineer consulting engineer John H. Mullaney, Poto- Gautney & Jones, Falls Church. Va. Principals: Initial decision mac, Md. Principals: George Champion Jr.. presi- Cromwell A. Anderson, president (10.8 %). R. Leslie dent (33 %), Raymond K. Mason, vice president Cizek Jr.. vice president (10.8 %), et al. Mr. Ander- Dubuque, Iowa. - Administrative Law Judge (33 %), et al. Mr. Champion owns Champion Devel- son is proprietary partner in Smathers & Thompson, Frederick W. Denniston proposed, in initial de- opers Inc., real estate development firm, Welldone Miami law firm. Mr. Cizek is vice president of cision, grant of application of Dubuque Communi- cations Corp. for license for !MUD-TV Dubuque (Doc. 19339). Ann. Jan. 17. Actions on motions Administrative Law Judge Chester F. Naumowiez Jr., in Daytona Beach, Fla. (Cowles Florida Broad- casting Inc. [WESH -TV) and Central Florida Enter- prises Inc.), TV proceeding, reopened record and EDWIN TORNBERG scheduled further hearing for Feb. 13 (Dos. 19168- 70). Action Jan. 12. Administrative Law Judge James F. Tierney, in & COMPANY, INC. New York (WPIX Inc. and Forum Communica- tions Inc.), TV proceeding, ordered proposed find- ings of fact and conclusions of law shall be filed by parties on or before May 11 and reply findings and conclusions on or before June 11 (DOa. 18711 -2). Action Jan. 12. Negotiators For The Purchase And Sale Of Other action Radio And TV Stations CATV Review board in Charlotte, N.C., TV proceed- ing, granted petition by Jefferson Pilot Broadcast - Appraisers Financial Advisors ing Co. to update application for increase in ant. height and relocation of trans. of WBTV(TV) New York -60 East 42nd St., New York, N.Y. 10017, 212.687 .4242 Charlotte (Doc. 18880). Action Jan. 19. West Coast-P.O. Box 218, Carmel Valley, Calif. 93924. 408.375 -3164 Fine East Coast -1000 Chesapeake Drive. Havre de Grace. Md. 301.939 -5555 KLAS -TV Las Vegas-FCC ordered Summa Corp., licensee, to forfeit $2,000 for willful failure to observe provisions of double -billing rules. Action Jan. 17.

Broadcasting Jan 29 1973 72 New AM studio location and remote control point to Haci- gram operation on 95.3 mhz, ERP 3kw, HAAT stations enda hotel, 3950 Las Vegas Boulevard South, Clark 240 ft. Action Nov. 10. county, Nev. (outside city limits of Henderson); Processing line condition. Action Jan. 15. Final actions Chief, Broadcast Bureau, announced that applica- WTKO Ithaca, N.Y.-Broadcast Bureau granted tion of Kotzebue Broadcasting Inc. CP to change daytime trans. site to Normal, Ill. -FCC granted joint petition by for new AM at night site on Steven Howard Feder Kotzebue, Alaska 5 and Theodore V. Bator of (720 khz, kw -U), is ready for Troy Road 0.75 mile south of intersection of Troy Broadcast processing. Other applications that necessitate Road and Schoolhouse Road, south of Ithaca; Communications and McLean Communi- hearing with this cations Corp., for approval of drop -out agreement, application are to be submitted make changes in ant. system; condition. Action dismissed by Feb. 22. Ann. Jan. 17. Jan. 15. application of Broadcast Communications in return for payment of expenses, not to exceed WADE Wadesboro, N.C.- Broadcast Bureau $2,165, and granted McLean's application for new Final action granted CP to install new alt. main trans. Action FM at Normal on 96.7 mhz, 3 kw. HAAT 300 ft. Jan. 16. P.O. address Rural Route f, Hudson, Ill.. 61748. Stamford, Conn. -FCC denied request by Radio Estimated construction cost $45,743; -year Wanchese, first Stamford Inc., AM applicant, for reconsideration WOBR N.C. -Broadcast Bureau operating cost $60,000; revenue $80,000. Principals: of FCC action deferring Radio Stamford applica- granted CP to increase height of radiator by add- David S. Wolfenden, ing FM president (33 %), William E. tion until completion of revocation proceeding ant. Action Jan. 15. Moulie (41 %), et al. Mr. Wolfenden is former FM against Western Connecticut Broadcasting Co., WHHH Warren, Ohio -Broadcast Bureau grant- operations manager of WHNO(AM)- WROK(FM) licensee of WSTC-AM -FM Stamford. Action Jan. Bloomington- Rockford, Ill. Mr. Moulin is president 17. ed license covering use of former main trans. for alt. trans. Action Jan. 15. and principal owner of Sono Mag Corp., electronic equipment manufacturer, and Manufacturing Fa- Actions on motions WLVA Lynchburg, Va.- Broadcast Bureau cilities Corp., both in Bloomington, Ill. Action granted mod. of license covering operation of trans. Jan. 10. by Administrative Law Judge Frederick W. Denniston remote control from main studio location 2320 *Presque Isle, Langhorne Road, Lynchburg. Action Jan. 10. Me.- University of Maine. Broad- in Iowa City (Burns, Rieke and Voss Associates cast Bureau granted 91.1 mhz, kw does not apply. and Braverman Broadcasting Co.), AM proceed- HAAT does ing, granted WDNE Elkins, W. Va.- Broadcast Bureau grant- not apply. P.O. address Merriaman petition by Braverman to amend engi- House, Main Street, Presque Isle 04769. neering of application to correct co- ed license covering use of former main trans. as Estimated portion site alt. main trans. construction cost $5,645; first -year operating cost ordinates. Approval is subject to requirement that Action Jan. 15. $1,000; revenue none. Principals: Edward E. Win. Braverman submit written confirmation of approval chester, JoAnne R. by Federal Aviation Administration site Magill, et al. Mr. Winchester of tower Action on motion is director of engineering, Maine public broadcast- by corrected desciption (Does. 19596.7). Action ing network. Jan. 15. Administrative Law Judge James F. Mrs. Magill is clerk, board of trustees. Tierney in Action Jan. 17. Arvada, Colo. (Media Enterprises Inc. [KOXII, Administrative Law AM Judge Forest L. McClenning proceeding, granted request by applicant and dis- 'Worcester, Mass. WCUW Inc. Broadcast Bu- in Tallahassee and Quincy, both Florida (Charles missed with prejudice application of Media and W. Holt, et al.), proceeding, denied petition reau granted 91.3 mhz, 80 w. HAAT minus 37 ft. AM terminated proceeding (Doc. 19635). Action Jan. 12. Hall, Wor- by Talquin Broadcasting Co. to amend applica- P.O. address Clark University, Sanford tion; cester 01610. Estimated construction cost $7,056; by separate action granted petition by B. F. J. none. Timm to amend application to show dismissal of Fines first -year operating cost $3,500; revenue application for assignment of license of WTIF Principals: John Levin, president, et al. Action Tifton, Ga.; granted supplemented petition by Mr. WWCC Bremen, Ga. -FCC ordered Bremen Ra- bec. 26. Timm to amend application to correct inadvertent dio Co., licensee, to forfeit $3,000 for violation of 'Rochester, N.Y. -Rochester Area Educational errors in specifying tower location and in com- Communications Act by prearranging or predeter- Television Association Inc. Broadcast Bureau grant- puting area and population within proposed 1000 mining outcome of contest with intent to deceive. ed 91.5 mhz, 9.2 kw. HAAT 255 ft. P.O. address Jan. 17. my /m contour and dismissed reply to opposition; Action 410 Alexander Street, Rochester 14607. Estimated granted petition by Mr. Timm to amend applica- 10310 Ortonville, Minn. ordered -State construction cost $146,278; first -year operating cost tion to show grant nighttime operation for -FCC Tri of Broadcasting Co., licensee, to forfeit $700 for vio- $69,300; revenue none. Principals: William Pearce, WRBN Warner Robins, Ga., in which he holds lation of rules and station's PSA. Jan. 17. president, et al. Action Dec. 27, 1972. 45% interest; and on judge's own motion, scheduled Action Bu- further hearing conference for Jan. 17 (Doe. KACI The Dalles, Ore. -FCC ordered Radio 'Gambier, Ohio -Kenyon College, Broadcast 91.9 30 w. applicable. 19445 -7). Actions Jan. 10 and 11. KACI Inc.. licensee, to pay forfeiture of $2,000 for reau granted mhz, HAAT not P.O. address Gambier 43022. Estimated construc- Administrative Law Judge Forest L. McClenning violation of station's authorization and rules by operating with in excess of that authorized. tion cost $3,392; first -year operating cost $3,300; in Cleveland, Tex. (Billy D. Pirtle, et al.), AM power vice Action Jan. 17. revenue none. Principals: Samuel S. Lord, proceeding, granted request by Texan Broadcasting president for finance, et al. Action Jan. 3. Co. and dismissed application of Texan (Doe. WIXZ Mckeesport, Pa-FCC notified WWZ Co., Pennington Gap, Va. County Broadcasting 19577 -79). Action Jan. 11. licensee, that it has incurred apparent liability -Lee of Co. Broadcast Bureau granted 105.5 mhz, 3 kw. for willful repeated violation $2,000 or of station HAAT minus 58 ft. P.O. address 108 South John- Other action identification requirements. Action Jan. 17. son Drive, Pennington Gap 24277. Estimated con- Review board in Eupora and Tupelo, both Mis- KARI Blaine, Wash. -FCC ordered Birch Bay struction cost $15,523; first -year operating cost sissippi, AM proceeding, granted petition by Co., licensee, to forfeit $5,000 for $4,725; revenue $6,500. Principals: Daniel E. Ga- Tupelo to update application in proceeding involv- violation of United States Code and rules for briel, president, et al. Lee County Broadcasting ing application for new AM on 710 khz at Tupelo broadcasting information concerning lotteries and owns WCWV(AM) Pennington Gap, and will dupli- and competing application of Tri County Broad- for entering names of program sponsors on logs cate programing on new FM. Action Jan. 17. casting Co. for Eupora (Does. 19026-7). Action several days after programs were broadcast and Jan. 19. without any explanation. Action Jan. 17. Actions on motions Acting Chief, Broadcast Bureau, on request of New FM Western Broadcasting Co., licensee of KPIK -FM Existing AM stations stations Colorado Springs, extended through Jan. 29 time to Applications file comments and through Feb. 12 time to file reply Applications comments in matter of amendment of FM table of assignments in Colorado Springs (Doc. 19644). Ac- IN Bayamon, Rico -Bayamon Broadcasters. CP to Puerto tion Jan. 19. WOTT Watertown, N.Y.-Seeks mod. of Seeks 100.7 mhz, 50 kw. HAAT 367 ft. P.O. ad- Jan. 17. make changes in MEOV's. Ann. dress Box 9506, Santurce, Puerto Rico, 00909. Acting Chief, Broadcast Bureau, on request of KWEL Midland, Tex. -Seeks CP to make Estimated construction cost $83,248; first-year WQYK -FM, extended through Feb. 1 time to file changes in ant. system to replace existing tower operating cost $90,248; revenue $150,000. Prin- responses to petition for rulemaking in matter with 300 ft. tower and mount FM ant. at top. cipals: Andres R. Nevares and Francisco J. Ne- of amendment of FM table of assignments in Le- Ann. Jan. 17. vares, partners. Andres Nevares is lawyer. Fran- high Acres and St. Petersburg, both Florida. cisco Nevares is president and general manager Action Jan. 17. KCHY Cheyenne, Wyo. -Seeks mod. of CP to of Caparra Dairy Inc., Santurce. Ann. Jan. 10. Law Judge Denis- establish standard N and CH patterns. Ann. Jan. 17. Administrative Frederick W. *Olive Hill, Tenn. -Rural Life Foundation. Seeks ton in Grandview and Sunnyside, both Washington 88.3 mhz, 1.5 kw. HAAT 218 ft. P.O. address (Prosser-Grandview Broadcasters Inc. and Bennett Final actions Route 1, Olive Hill 38475. Estimated construction Broadcasting Co.), FM proceeding, set certain pro- cost $8,000; first -year operating cost $2,375; reve- cedural dates and scheduled hearing for March 1 WMEL Melbourne, Fla.- Broadcast Bureau nue none. Principals: Lester L. Dickman, president (Does. 19655 -6). Action Jan. 15. granted CP to add MEOV's to existing N pattern. of board, et al. Ann. Jan. B. Action Jan. 15. Administrative Law Judge James F. Tierney in Midland, Tex. -KWEL Inc. Seeks 93.3 mhz, 100 Washington (Pacifica Foundation), noncommercial WXPQ Eatonton, Ga.- Broadcast Bureau granted kw. HAAT 215 ft. P.O. address 401 West Missouri FM proceeding, denied request by Pacifica for per- CP to change ant.-trans. and main studio and Street, Midland 79701. Estimated construction cost mission to appeal (Doc. 18634). Action Jan. 12. operate by remote control from Jefferson Street, $55,994; first -year operating cost $30,780; revenue Eatonton. Action Jan. 15. $50,000. Principals: Bob Hicks (100 %). Mr. Hicks Other actions Midland. Ann. Jan. 15. Broadcast Bureau grant- owns KWEL(AM) WWNS Statesboro, Ga.- proceed- to install new alt. main trans. Action Jan. Review board in Sacramento, Calif., FM ed CP ing, denied petition by California Stereo Inc. to 16. authorized Starts enlarge issues by addition of legal, financial and WJOL Joliet, 111.- Broadcast Bureau permitted WFLM(FM) Crown Point, Ind.- Authorized pro- cross -interests issues against Intercast Inc. (Dots. remote control. Action Jan. IS. gram operation on 103.9 mhz, ERP 3 kw, HAAT 19515 -6, 19611). Action Jan. 17. 300 ft. Action Nov. 9. WPRS Paris, Ill.- Broadcast Bureau granted CP Review board in Sacramento, Calif., FM proceed- to increase tower height to accommodate FM fa- KEZZ(FM) Aitkin, Minn. Authorized program ing, denied petition by Intercast Inc., applicant for cility; condition. Action Jan. 15. operation on 94.3 mhz, ERP 3 kw, HATT 190 ft. FM at Sacramento, asking for additional hearing Action Jan. 3. issues against California Stereo Inc., competing KSOK Arkansas City, Kan. -Broadcast Bureau applicant (Does. 19515 -6, 19611). Action Jan. 18. granted CP to increase tower height and side KEDQ(FM) Austin, Minn. -Authorized pro- mount FM ant. Action Jan. 15. gram operation on 90.7 mhz. Action Dec. I. Review board in West Palm Beach, Fla., FM proceeding, granted request by Sun, Sand and Sea KAYO Kansas City, Mo.- Broadcast Bureau WVWB -FM Bridgeton, N.C.- Authorized pro- Inc. for extension of time through Jan. 25 to file granted mod. of license covering operation of trans. gram operation on 106.5 mhz, ERP 100 kw, HAAT to to petitions to enlarge location responses oppositions by remote control from main studio at 730 ft. Action Dec. 4. issues filed by Guy S. Erway, Sandpiper Broad- 424 Nichols Road, Kansas City; conditions. Action casting Co. Inc. and Sun, Sand and Sea (Dots. Jan. 15. WSRN -FM Swarthmore, Pa.- Authorized pro- gram operation on 91.5 mhz. Action Nov. 24. 19601-4). Action Jan. 17. KBMI Henderson, Nev.- Broadcast Bureau granted mod. of license covering move of main WPVA -FM Petersburg, Va.- Authorized pro- (Continued on following page)

Broadcasting Jan 29 1973 73 WNBC -TV New York -Broadcast Bureau granted mod. of CP to make changes in precise Summary of broadcasting frequency control equipment. Action Jan. 17. Complied by FCC Dec. 31, 1972 WYSO(FM) Yellow Springs, Ohio -Broadcast Not Bureau granted mod. of CP to change ant.; ERP On air Total on air Total 2.4 kw; ant. height 400 ft.; remote control per- Licensed STA' CP's on air CP's authorized mitted. Action Jan. 16. Austin, Tex. -Broadcast Bureau 4,362 5 15 4,382 49 4,431 KTVV(TV) Commercial AM granted mod. of CP to change type ant. Action Commercial FM 2,369 1 41 2,411 108 2.519 Jan. 16.

Commercial TV -VHF 504 1 6 511 11 523 Commercial TV -UHF 185 0 4 189 48 249 Translators Total commercial TV 689 1 10 700 59 772 0 17 554 89 643 Educational FM 537 Action Educational TV -VHF 86 0 5 91 1 92 Educational TV -UHF 122 0 19 131 5 137 Mayaguez. Puerto Rico -FCC affirmed 90 -day licensee Total educational TV 208 0 14 222 6 229 grant of STA to Telemundo Inc., of WKAQ-TV San Juan, Puerto Rico, to construct 100 -watt UHF translator In Mayaguez. Reconsid- Special Temporary Authorization. eration petition by Quality Telecasting Corp., licen- see of WORA -TV Mayaguez, and supporting com- ments by Video Empresas del Oeste Inc., permittee Review board in Duncan, Okla., FM proceeding, granted CP to make changes in ant. system; ant. of new UHF authorized to operate on ch. 44, granted petition by William S. Hagara, applicant height 364 ft. Action Jan. 15. Aguadilla, Puerto Rico, were denied. Action Jan. for new FM on ch. 272, Duncan, for further ex- WKPT -FM Kingsport, Tenn. -Broadcast Bureau 17. tension of time through Jan. 29 to file response to granted mod. of SCA to make changes in program- petition to enlarge issues filed by Duncan Broad- ing. Action Jan. 18. casting Co., competing applicant for channel (Does. Other actions, all services 19651 -2). Action Jan. 19. WLIV-FM Livingston, Tenn. -Broadcast Bureau granted mod. of license covering operation of trans. FCC denied petition by A. Earl Cullum Jr. and by remote control from West Main Street, one Associates for waiver of rules and dismissed re- block west of Court House, Livingston, by em- quest for reconsideration of rule amendment which Existing FM stations ployes of station only; condition. Action Jan. 15. requires reading and logging of certain meters at Final actions -FM Ellensburg, Wash.; KPWD(FM) 3 -hour intervals rather than at 30- minute intervals. KXLE Jan. 17. Plentywood, Mont., and WROI(FM) Rochester, Action KPSA(FM) Los Angeles- Broadcast Bureau Ind. -FCC granted requests by KXLE Inc., Em- FCC amended rules to permit assistant chief granted mod. of SCA to make changes in pro- pire Broadcasting Corp. and Fidelity Broadcasting operator to act as chief operator when chief graming. Action Jan. 18. Co. for waiver of time-of-operation rules. Action operator is absent and to partially relax rule which KUNA(FM) San Luis Obispo, Calif.- Broadcast Jan. 17. requires yearly partial proof of performance of Bureau granted request for SCA on sub -carrier DA's when lesser grade operators are employed. frequency of 67 khz. Action Jan. 15. Fine Amendments effective April 27. Action Jan. 17. WMJR(FM) Fort Lauderdale, Fla.- Broadcast KCMS -FM Manitou Springs, Colo. -FCC noti- FCC denied number of petitions for reconsidera- Bureau granted mod. of license covering operation fied Garden of the Gods Broadcasting Co., licensee, tion of rules on cross -ownership of cable television of trans. by remote control from 1 Financial Plaza, that it has incurred apparent liability for forfeiture systems (Doc. 18397). Action Jan. 17. Fort Lauderdale, by employes of station only; of $500 for willful or repeated violation of rules FCC granted petition by Matsushita Electric condition. Action Jan. 15. by conducting program tests without prior com- Corp. of America for extension of effective date WMYQ(FM) Miami -Broadcast Bureau granted mission authority and equipment tests without of rules regulating class I TV devices (television required notice. Action Jan. 17. CP to install new ant.; make changes in ant. recording and playback equipment and similar units system; ERP 98 kw; ant. height 790 ft.; remote operating through home television sets) until July control permitted. Action Jan. 15. Renewal of licenses, 1 (Doc. 19281). Action Jan. 19. WABE(FM) Atlanta- Broadcast Bureau granted CP to install new trans.; ERP 30 kw; ant. height All Stations 410 ft. Action Jan. 16. Ownership changes KID-FM Idaho Falls, Idaho -Broadcast Bureau Broadcast Bureau granted renewal of licenses Applications granted mod. of SCA to make change in program- for following stations, co-pending aux. and SCA's ing. Action Jan. 15. when appropriate: WAGL Lancaster, WBLR -AM- KHVH -TV Honolulu and KHVO(TV) Hilo, Ha- FM Batesburg, WEAC(AM) -WAGI(FM) Gaffney waii -Seek transfer of control of Western Telesta- WMRY(FM) East St. Louis, 111.- Broadcast Bu- and WEZL(FM) Charleston, all South Carolina; tions Inc. from Lawrence S. Berger, Marcus Loew, reau granted request for SCA on sub -carrier fre- WFLB Fayetteville, N.C.; WLIF(FM) Baltimore; Benjamin N. Berger. et al (100% before, none after) quency of 67 khz. Action Jan. 15. WMCA New York; WPDC Elizabethtown, Pa.; to Starr Broadcasting Group Inc. (none before, WSWT(FM) Peoria, 111.- Broadcast Bureau WPUB Camden, S.C.; WSLC-AM -FM Roanoke, 100% after). Consideration: $4 million. Buyers: trans. Va.; WTLK Taylorsville, N.C.; WTMA Charles- Starr Broadcasting is publicly held station group granted mod. of license covering operation of N.C.; by remote control from on Coal Hollow Road, 41/2 ton, S.C.; WUAG(FM) Greensboro, owner. Ann. Ian. 9. Pittsburgh. Jan. 18. miles south of Peoria, by employes of station only. WWSW -AM-FM Actions KXLO(AM) Lewiston, Mont.-Seeks transfer of Action Jan. 15. Broadcast Bureau granted renewal of licenses control of KXLO Broadcast Inc. from David L. WFLW -FM Monticello, Ky.- Broadcast Bureau for following translators: KIIKV Glenwood and Sather (50% before, none after) and Lewis G. granted CP to change trans. location to Morris KO3CI, K10EV and K12EL, all Packwood, all Boucher (50 before. 25% after) to Fred Lark Road, 0.7 mile south of Monticello; install Washington. Action Jan. 15. (none before, 75% after). Consideration: $121,500. Hill manager new trans. and ant.; make change in ant. system; WAXY(FM) Fort Lauderdale, Fla.- Broadcast Principal: Mr. Lark, formerly sales of ERP 710 w.; ant. height 560 ft.; remote control KVOW(AM) Riverton. Wyo., is general manager Bureau granted renewal of license, subject to con- Inc.. ranching permitted. Action Jan. 18. license be consummated of Lark Enterprises farming- com- dition that assignment of pany. Ann. Jan. 5. within 45 days of date of grant and that commis- KFNV-FM Ferriday, La.- Broadcast Bureau K000 -AM -FM Omaha, Neb. -Seeks assign- granted CP to install new trans. Jan. 16. sion be notified one day thereafter. Action Jan. 17. Action ment of license from Pier San of Nebraska Inc. KBOR(FM) Brunswick, Me.- Broadcast Bureau KO8FB Olney and Stryker, both Montana - to Proud Country Entertainment Inc. for $531,650 granted CP to install new ant.; make changes in Broadcast Bureau granted renewal of license. (includes reimbursement of payments on FM equip- ant. system; ant. height 70 ft. Action Jan. 15. Action Jan. 10. ment and assumption of FM equipment mortgage). WREO Ashtabula, Ohio -FCC granted applica- Sellers: Port Early (40 %), et al. Buyers: James A. WBOS(FM) Brookline, Mass.- Broadcast Bureau president granted request SCA sub tion of Radio Enterprises of Ohio Inc. for renewal Halsey, (25 %), et al. Mr. Halsey owns for on -carrier frequency Jim Halsey Co., Independence, Kan., and Los An- of 67 khz. Action Jan. 15. of license (Doc. 19207). Action Jan. 10. geles, manager and entrepreneur of entertainers WMZK(FM) Detroit- Broadcast Bureau granted company. He also owns 49% of Singin' T Produc- request for SCA on sub-carrier frequency of 67 Modification of CP's, tions Inc., Sand Springs, Okla., and has other real khz. Action Jan. 18. estate interests in area. Proud Country Entertain- ment is licensee Salem, all of KTOW(AM) Sand Springs. Ann. KETU(FM) Mo.- Broadcast Bureau stations Jan. 5. granted mod. of license covering change of licensee Broadcast Bureau granted mod. of CP's to ex- name to Tower Broadcasting Co. Action Jan. 15. WPGF-AM -FM Burgaw, N.C. -Seeks assignment tend time for following stations: KCMS -FM Mani- license Pender Broadcasting Co. to Brown KSLQ(FM) St. Louis -Broadcast of from Bureau granted tou Springs, Colo., to May 21; KKEA(FM) Hilo, Broadcasting Co. Sellers: CP to change rtans. location to 314 North Broad- for $125,000. William M. Hawaii, to June 26; KKAI(FM) Kailua, Hawaii, Baker, president, et al. Buyers: Herschel R. Brown way, St. Louis; install new trans. and ant.; June to June make to 30; WDHS(FM) Gaston, Ind., and Norman O. Brown (each 50 Messrs. Brown changes in ant. system; ERP 100 ant. 16; %). kw; height 22; KVDB -FM Sioux Center, Iowa, to July own Brown Brothers Woodworks Inc., general con- 540 ft.; remote control permitted. Action Jan. 11. WYAZ Yazoo City, Miss., to July 25; WBFO- (FM) Buffalo, N.Y. WHOM tractors, and Direct Mill Outlet, mill outlet store, WCLI -FM Corning, N.Y. Bureau to July 27; New York both in Jacksonville, N.C. Brown Broadcasting is -Broadcast for main and alt. main trans. to 6; Radio request for SCA on sub April licensee Jacksonville. Ann. Jan. 2. granted -carrier frequency Mebane -Hillsborough Inc., Mebbane, N.C., to of WBBS(AM) of 67 khz. Action Jan. 18. April 22; KPNW Eugene, Ore., to June 6. Action Jan. 15. KWON(AM) Bartlesville, Okla.-Seeks assign- WRNA(FM) Broadcast license from Enterprise Broadcasting Charlotte, N.C.- Bureau Broadcast Bureau granted mod. of CP's to ex- ment of granted mod. of license covering change of studio WRHL -FM Ro- Group Inc. to KWON Radio Inc. for $425,000. location and remote control to 400 Radio Road, tend time for following stations: Sellers: David A. Rawley Jr., president, et al. chelle to Aug. 1; Wireless of Indiana, Jeffer- Charlotte (outside city limits) and waiver rules. Ill., Buyers: Hugh B. Garnett Jr. (3596), George of sonville, to 3; WCTM Eaton, Ohio, to Wil- Action Jan. 15. Ind., April burn (20 %). et al. Stockholders of KWON Radio Aug. 1; KLO Ogden, Utah, to April 21. Action Inc. own KWHW -AM-FM Altus, Okla. Gar- Broadcast Bureau Jan. 16. Mr. KBJH(FM) Tulsa, Okla.- nett is professor at Southern Methodist University, granted request for SCA on sub -carrier frequency KSFX(FM) San Francisco-Broadcast Bureau Dallas. Mr. Wilburn is general manager of KWHW. 67 khz. Jan. 18. of Action granted mod. of CP to extend time to April 5. Ann. Jan. 2. Lancaster, Broadcast Bureau Jan. 18. WLAN -FM Pa.- Action KSOO -TV Sioux Falls and KCOO -TV Aberdeen, granted request for SCA on sub-carrier frequency -FM Fulton, Broadcast Bureau South Dakota -Seek assignment of license 67 khz. Jan. 18. WFUL Ky.- both of Action granted mod. of CP to change ant.; ERP 680 w.; from KSOO -TV Inc. to Forum Communications Inc. WXRY(FM) Columbia, S.C. -Broadcast Bureau ant. height 150 ft. Action Jan. 15. for $2;250,000. Sellers: Gordon H. Ritz. board

Broadcasting Jan 29 1973 74 Professional Cards

EDWARD F. LORENTZ JANSKY & BAILEY -Established 1926 - COHEN and DIPPELL, P.C. CO. & ASSOCIATES Atlantic Research Corporation PAUL GODLEY Consulting Engineers CONSULTING ENGINEERS Shirley Hwy. at Edsall Rd. CONSULTING ENGINEERS 'formerly Commercial Radio) 527 Munsey Bldg. Alexandria, Va. 22314 Box 798, Upper Montclair, N.I. 07043 1334 G St., N.W., Suite 500 (202) 783 -0111 (703) 354 -2400 347-1319 Washington, D.C. 20004 1201) 746 -3000 Phone: Washington, D. C. 20005 Member AFCCE Member AFCCE .Member AFCCE .11rmbcr .4F('(' F;

A. D. Ring & Associates GAUTNEY & JONES LOHNES & CULVER ROBERT E. L. KENNEDY CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers 1302 18th St., N.W., 785.2200 1771 N St., N.W. 296 -2315 2922 Telester Ct. 1703) 560 -6800 1242 Munsey Building Washington, D. C. 20004 WASHINGTON, D.C. 20036 WASHINGTON, D. C. 20036 Falls Church, Va. 22042 1202) 347 -8215 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

A. EARL CULLUM, JR. SILLIMAN, MOFFET STEEL, ANDRUS & ADAIR HAMMETT & EDISON ENGINEERS CONSULTING & KOWALSKI CONSULTING ENGINEERS CONSULTING ENGINEERS INWOOD POST OFFICE 711 14th St., N.W. 2029 K Street N.W. Radio Er Television BOX 7004 Washington, D. C. 20006 Box 68, International Airport Republic 7 -6646 DALLAS, TEXAS 75209 1202) 223 -4664 94128 Washington, D. C. 20005 San Francisco, California (214) 631 -8360 1301) 827 -8725 1415) 342 -5208 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

VIR N. JAMES JULES COHEN CARL E. SMITH JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS Applications and Field Engineering Computerized Frequency Surveys Suite 716, Associations Bldg. 8200 Snowville Road 9208 Wyoming PI. Hiland 4 -7010 345 Colorado Blvd. -80206 1145 19th St., N.W., 659 -3707 Cleveland, Ohio 44141 (303) 333 -5562 Washington, D. C. 20036 Phone: 216 -526 -4386 KANSAS CITY, MISSOURI 64114 DENVER, COLORADO Member AFCCE Member AFCCE, Member AFCCE

TERRELL KIRKSEY E. HAROLD MUNN, JR. ROSNER LAMB, INC. JOHN H. MULLANEY W. BROADCAST ENGINEERING Communications Consulting CONSULTING RADIO ENGINEER Consulting Engineer and Engineering 9616 Pinkney Court CONSULTANT 5210 Avenue F. Box 220 250 West 57th Street Potomac, Maryland 20854 Austin, Texas 78751 Coldwater, Michigan 49036 New York, New York 10019 301 - 299 -3900 Phone: 517- 278 -7339 (2121 246 -3967 Member AFCCE (512) 454 -7014

RALPH E. EVANS ASSOCIATES Consulting Radio Engineers

AM - FM TV CATV - ITFS 3500 North Sherman Blvd. Directory MILWAUKEE, WISCONSIN 53216 Service Phone: 414 -442 -4210 i

COMMERCIAL RADIO CAMBRIDGE CRYSTALS SPOT YOUR FIRM'S NAME HERE contact PRECISION FREQUENCY To Be Seen by 120,000' Readers MONITORING CO. - BROADCASTING MAGAZINE PRECISION FREQUENCY MEASURING SERVICE among them, the decision making sta- MEASUREMENTS, AM -FM -TV tion owners and managers, chief engi- 1735 DeSales St. N.W. SPECIALISTS FOR AM-FM-TV neers and technicians -applicants for Monitors Repaired 8 Certified Washington, D. C. 20036 445 am fm tv and facsimile facilities. 103 S. Market St. Concord Ave, for ava ilabilltles Lee's Summit, Mo. 64063 Cambridge, Mass. 02138 '1970 Readership Survey showing 3.2 Phone: 12021 638 Phone (816) 524 -3777 Phone 1617) 876 -2810 readers per copy. -1022 chairman, et al. Buyer: Forum Publishing Co., kRAE(AM) Cheyenne, Wyo.- Broadcast Bureau [TV), KCAU[TV] and KMEG(TV], all Sioux City Sioux City, S.D., (100 %). Forum Communications granted assignment of license from Radio Cheyenne and KVFD -TV Fort Dodge, all Iowa). stock will be voted by William C. Marcil, president Inc. to KRAE Inc. for $121,212. Sellers: Louis C. Lea- Publishing and Inc.. both Fargo, president (58.7 et al. Mr. TeleCable of Overland Park Inc., Lenexa, of Forum WDAY Erck, %), Erck owns wood, Mission, Roeland Park, and Fairway, all N.D. Ann. Jan. 3. 68% of . KGMY(AM) Missoula, Mont. Buyers: E. Bauman and (each Kansas (KCPT-TV, WDAF -TV, KCMO -TV KBMA- KTAC Tacoma, Wash. -Seeks assign- Thomas Floyd Waak 50 %). and all Kansas City. Mo.; KQTV- -AMFM Mr. Bauman is manager of KRAE. Mr. Waak owns TV KMBC -TV, ment of license from Radio 850 Corp. . to Enter- [TV] St. Joseph, Mo.; KTWU -TV, KTSB -TV and Interior Services, Cheyenne. Action Jan. 12. tainment Communications Inc. for $1.5 million. WIBW-TV, all Topeka, Kans.; KPLR -TV St. Sellers: Ronald A. Murphy, secretary- treasurer, Louis; WON -TV Chicago). et al. Buyers: Entertainment Communications Inc. (of Pennsylvánia). Entertainment Communications Cable TeleCable of Overland Park Inc., Shawnee, of Pennsylvania also owns KLEF(FM) Houston: Prairie Village, Merriam and Overland Park, all WAYL(FM) Minneapolis, and KBRG(FM) San Applications Kansas (KCPT-TV. WDAF-TV, KCMO -TV, Francisco. Joseph M. Field, president, et al. Ann. KBMA -TV and KMBC -TV all . Kansas City, Mo.; Jan. 2. The following operators of cable television systems KQTV -TV St. Joseph. Mo.; KTWU -TV, KTSB- have requested certificates of compliance, FCC an- TV and WIBW -TV. all Topeka, Kans. KPLR -TV WLOG(AM) Logan, W. Va. -Seeks acquisition nounced Jan. 10 and 16 (stations in parentheses St. Louis; WGN -TV Chicago). of positive control of Guyan Valley Broadcasting are TV signals proposed for carriage): Co. by E. M. Bailey (3315% before, 100% after) Cablevision Corp. of America. Quincy, Mass. through purchase of stock of Joseph Eros Jr. and Jackson Cablevision Ltd., Jackson. Ala. (WEIQ- (WSBK-TV. WBZ -TV. WCVB -TV. WNAC -TV, James A. Muscia (each before, none after). [TV], WKRG(TV] and WALA[TV], all Mobile. WQTV[TV]. WXNE -TV, WGBH -TV and WGBX- 331% Boston; Cambridge. Mass.; Consideration: $52,000. Principal: Mr. Bailey is Ala.; WEAR[TV] Pensacola, Fla.; WDAM[TVJ, TV, all WKBH -TV president of Guyan Valley Broadcasting. Ann. Hattisburg and WTOK [TV] Meridian, both Mis- Jan. 5. sissippi; WSFA[TV] Montgomery, Ala.; WLOX- and WSBE -TV, all Providence, Rl.: WENH -TV ITV1 and WMAH(TV), both Biloxi, Miss.). Durham. N.H.; WSMW(TV) Worcester. Mass.; -TV and WPIX[TV], both New York). Actions Mohave Cable Co., Bullhead City. Ariz. (KTVK- WOR [TV], KPHO -TV, KAET[TV] KOOL-TV, KTAR- rl General Telev. of Minnesota inc.. Fridley, Minn. WCWR(AM) Dunedin, Fla. -FCC granted re- TV and KPAZ -TV all Phoenix; KORK -TV Las I KMSP-TV. WCCO-TV, WTCN -TV and KTMA- newal of license and assignment of license from Vegas; KTLA[TV), KTTVITVI, KHJ -TV and t¡TTVj, all Minneapolis; KSTP-TV. KTCI -TV and Leon P. Gorman, trustee, to Dunedin Broadcast- KCOP[TV], all Los Angeles). KTCA -TV. all St. Paul; WVTV[IV] Milwaukee; ing Co. for 5125,000. Petition opposing assign- NWA Cable Communications Inc., Prairie Creek, WON -TV Chicago). ment filed by James Brown was denied. Buyer: Ariz. (KTMC[TV1 KYTVITVJ, KOLR[TV] and Communications Systems Inc.. Hutchinson, Minn. William, H. Boyce (100 %). Mr. Boyce is president KOED [TV1, all Springfield and KUHI(TV] and (KMSP-TV. WCCO -TV, WTCN -TV and KTMA- of Dunedin Broadcasting. Action Jan. 17. KODE[TVI, both Joplin. all Missouri; KFSA(TV] TV. all Minneapolis; KSTP -TV, KTCA -TV and WGRI(AM) Griffin, Ga.- Broadcast Bureau Fort Smith, Ark; KOTV(TV] and KTULITVI, both KTCI -TV. all St. Paul: KCMT[TVI Alexandria. granted transfer of control of KGRI Radio inc. Tulsa. Okla.; KOAM[TV] Pittsburg. Kans.; KGTO- KAUS -TV Austin, KWCM -TV Appleton and from Clyde W. Farnan, E. G. Senecal and John [TV] Fayetteville, Ark.). KDAI_ TV Duluth. all Minnesota: KSOO -TV and Biery (as group, 100% before, none after) to Nor - Central California Communications Corp., Capi- KELO -TV. both Sioux Falls, S.D.: KDLO -TV rell Broadcasting Group Inc. (none before, 100% lola, Watsonville, East Lake Village and Freedom, Florence. S.D.; KGLO -TV Mason City, Iowa; after). Consideration: $31,450, plus five -year con- all California (KBHK-TV San Francisco). KEYC -TV Mankato. Minn.). sultancy fee Principal: of $62,980. Norrell South- State TV Cable, Corning, Orland, Cablecom- General Inc., Clarksdale. Miss. (WTWV- eastern Corp., Atlanta (100 Guy W. Millner Glenn county %). surrounding Orland, Willows and Glenn county [TV] Tupelo and WMAV[TV] Oxford, both Mis- owns 90% of Norrell Southeastern, personnel firm. surrounding Willows, sissippi). Action Jan. 17. all California (delete KBHK- TV San Francisco; add KTXL(TV) Sacramento, Calif.). Paragould Cablevision Inc., Paragould and Cen- WGML(AM) Hinesville, Ga.- Broadcast Bureau ter Hill, both Arkansas and Soothed Video Inc., granted transfer of control of Liberty Broadcasting Storer Cable TV Inc., Laguna Beach, South and Hayti. both Missouri (KPLR- (together Caruthersville Co. from Bernita H. and Harris Slotin Laguna, Laguna Nigel, San Juan Capistrano, San TV St. Louis). 100% before none after) to E. D. Steele Jr. (none and Dana Clemente, Point, all, California (KHOF- Inc.. Hazelwood, Mo. before, 1009ío after). Consideration: $75,000. Prin- [TV] San Bernardino, KLXA -TV Fontana, KOCE- Missouri Cable TV (KTVI- cipal: Mr. Steele, formerly vice president and sta- TV Huntington Beach. [TVI, KMOX -TV. KSD -TV, KETC -TV. KNDL- KBSC -TV Corona and all St. Louis; WTTV(TV) tion manager of WJCL-TV Savannah, Ga.. is auto- KVST[TV] and KLCS[TV], both Los Angeles, all TV and KPLR -TV. mobile salesman in Savannah. Action Jan. 17. California). Bloomington, Ind.; KBMA -TV Kansas City, Mo.). WTRI(AM) Brunswick, Md.- Broadcast Bureau Snorer Cable TV Inc., Manteca, Calif. (KTVU- Continental Cablevision of New Hampshire inc., granted transfer of control of Elektra Broadcasting Rollinsford, N.H. (WCSH -TV and WGAN -TV, both Poland Spring, all Corp. from George J. Gillespie and Frank N. KOVR(TV1,tKMUV -TV and K1TXL[TVI, all Sacra-[ Portland and WMTW -TV Manthos (100% before, none after) to Charles C. mento, KEMO -TV and KBHK -TV, both San Fran- Maine; WMUR -TV Manchester and WENH(TV] Thornton (none before, 100% after). Consideration: cisco. KLOC -TV Modesto and KGSC -TV San Jose, Durham. both New Hampshire; WGBH -TV, WBZ- 575,000. Principal: Mr. Thornton is sales manager all California). TV. WCVB-TV. WNAC -TV and WSBK -TV. all of WTRI. Action Jan. 17. Boston; WKBG -TV Cambridge and WSMW -TV Storer Cable TV Inc.. Moorpark. Fillmore and Worcester. both Massachusetts.) KBLR(AM)- KLTB(FM) Bolivar, Mo.-Broadcast Ventura county. all California (KTIE[TV] Oxnard, Bureau granted assignment of license from Shep- Calif.; KVST ¡¡TV] and KLCSITVJ both Los An- Telco Cablevision of Asbury Park Inc., Asbury herd of the Hills Broadcasting Co. to KBLR Inc. geles; KEYT[TV] Santa Barbara, Calif.). Perk. N.J. (WCBS -TV. WNBC -TV. WNEW -TV, for $175,000. Sellers: Robert F. Neathery and L. WOR -TV. WPIX[TVI, WNET[TV1. WNYE -TV, C. McKenney, partners. Messrs. Neathery and Mc- Ridgecrest Cablevision, Inc., Ridgecrest. Calif. WNYC -TV. WXTVFTVI, WNJU -TV, all New Kenney own KBHM(AM) Branson, Mo. Mr. Neath- York: KYW[TV]. WPVI[TV] and WPHL[TV], all K)J[TV]. KTTV[TV KCOP[TV]la[ nd ery owns or has majority interest in: KWPM -AM- KCETT. Philadelphia: WNJT(TV] Trenton, N.J.). FM West Plains, KALM(AM) Thayer and KUKU- all Los Angeles; KBAKITV], KERO(TV] and KJTV[TV], all Bakersfield. Calif.). Courier Cable Co.. Buffalo, N.Y. (certification (AM) Willow Springs, all Missouri, and KAMS- of existing system). (FM) Mammoth Spring, Ark. Mr. McKenney owns - Storer Cable TV inc., Santa Paula and Ventura KALN(AM) Iola, Kan. and KRMO(AM) Monett, Hyper-Video Inc.. Durham county (unincorpo- county. both California (KTIE[TV] Oxnard. Calif.: rated areas), and Wake county (unincorporated Mo. Buyers: William J. and Barbara A. Young (to- KVST[TVI and KLCS[TV], both Los Angeles). Raleigh, gether 100 %). Mr. Young is general manager and areas). both North Carolina. (WRAL -TV owns 51% Storer Cable TV Inc., Thousand Oaks and Ven- WTVD -TV and WRDU -TV, both Durham, of KWNS(AM) Pratt. Kan. Mr. and tura county (adjacent to Mrs. Young own minority interest in Radio TV Thousand Oaks), both WUNC -TV Chapel Hill, WFMY -TV Greensboro California KLCS[TV11n rLdoisno Parts, Pratt. Action Jan. 12. and WRET -TV Charlotte, all North Carolina; KVST[TV (andO both Angeles WTTG[TVI Washington). KAWA(AM) Waco-Marlin, Tex.-Broadcast Bu- KLXA -TV FontanaLaanSd KTIE[TV1 Oxnard, both reau granted assignment of license from Morbro California). Hyper -Video Inc., unincorporated areas of Dur- ham county, N.C. (WRAL -TV Raleigh, WTVD- Inc. to Centrum Corp. for $375,000. Sellers: Del. TM Communications Co. of Florida, Lake Ha- Win W. Morton, et al. Buyers: Ronald J. Romanski. TV and WRDU -TV, both Durham, WUNC[TV1 milton. Davennort and Dundee. all Florida fWESH- Chapel Hill. WFMY-TV Greensboro and WRET- David C. Fricker and William R. Parvin Jr. (each TV. WDBO -TV. WFTV[¡TVI. WSWB-TV and 30 %), and Roy .1. T. Harris (10 %). Mr. Romanaki TV Charlotte, all North Carolina; WTTG -TV WMFE -TV, all Orlando, WEDUITVL WFLA-TV Washington). is marketing manager and stockholder in ECC all Tampa, St. Peters- Corp., and WTVT[TV]. WTOGITV] Euless, Tex., manufacturer of semi- conduc- burg and WLCCY -TV Largo, all Florida: WTCG- Cablevision Corp. of Ohio, Catawba Island tor components and control systems. Mr. Parvin ITV] Atlanta; WLTV[TV] Miami. -TV, WSPD-TV, WTOL- is president and majority stockholder of Parvin township. Ohio (WDHO Mercer Communications Inc., Ashburn and Syca- TV and WGTE-TV, all Toledo, Ohio; WJBK -TV Sales Co., Addison, Tex., manufacturer representa- WEWS[TV]. WJW-TV, WKBF -TV. live. Mr. Fricker is employe and stockholder more. both Georgia (WRBL -TV, WTVMITV] and Detroit; of WKYC -TV and WVIZ-TV, all Cleveland; WUAB- ECC Corp. Mr. Harris is also employe and stock- WYEA -TV, all Columbus, Ga.: WTVYITV1 Dot- han. Ala.: WCIV[TV1 Tallahassee. Fla.: WALB- [TV] Lorain, Ohio; CKLW -TV Windsor, Ont.; holder in that Ilan; he also owns R &D Products. Bowling Green, Ohio). Euless manufacturer of archery equipment and TV Albany. WMAZ -TV and WCWB -TV, both WBGU -TV engineering consultant. Action Jan. 17. Macon and WABW -TV Pelham, all Georgia). Cablevision Corp. of Ohio, Portage township, Northwest Georgia Cablevision Co.. LaFayette, Ohio (WDHO -TV, WSPD -TV. WTOL -TV and KERI(FM) Bellingham, Wash. -Broadcast Bu- WJBK -TV Detroit; reau granted assignment of license from Birch Bay Ga. (WRCB -TV. WTVC[TV]. WDEF -TV. WTC3- WGTE -TV. all Toledo, Ohio; and WVIZ -TV. both Cleveland; Broadcasting Co. to Bellingham Buyer Inc. for [TV] and WRIP -TV. all Chattanooga. WCIQ[TVI, WEWS[TV] Mt. Cheaha. Ala.: WCLP -TV Chatsworth. Ga.; WUAB[TV] Lorain. Ohio; CKLW -TV Windsor, $250,000. Sellers: George A. Wilson. president, and -TV Bowling Green. Ohio). L. N. Ostrander. Messrs. Wilson and Ostrander own WTCGITV1 WSB-TV. WAGA -TV, WQXI -TV and Ont.; WBGU KBLE-AM -FM Seattle and KASA(AM) Phoenix. WHAE -TV, all Atlanta). Tele -Media Co. of Lake Erie, village of Geneva - Buyers: (per subscription) Robert E. Pollock, presi- All Clear Cable TV, Waukegan and North Chi- on- the-Lake. Ohio (WKYC -TV, WEWS[TV). WJW- dent (56 %), et al. Mr. Pollack owns 85% of cago, both Illinois (WBBM-TV. WCIU-TV. WFLD- TV, WUAB[TV]. WKBF-TV and WVIZ -TV, all KPUG(AM) Bellingham. Action Jan. 12. TV. WGN -TV. WLS -TV. WMAQ -TV, WSNS[TV), Cleveland; WAKR -TV Akron, Ohio; WICU-TV, WTTW[TV], and WXXWITV), all Chicago; WSEE[TV , WJET-TV and WQLN[TV) Erie, Pa.; WNOV(AM) Milwaukee- Broadcast Bureau WFMJ -TV and WKBN -TV, both Youngstown, granted assignment of license from Phil Chess and MVS TVI and WVTV(TV1, both Milwaukee; WTTV¡ VJ Bloomington. Ind.: WILL -TV Urbana, Ohio; WKBD -TV Detroit; CFPL -TV London, Revetta Chess Feder, general partners, and Ameri- CKCO[TV1 Kitchener and CHCH[TV] Hamilton. can National Bank and Trust Co. of Chicago and all Ontario. Revetta Chess Feder as administrator of estate of Cable Brazil Inc., Brazil, Ind. (WFYI -TV In- Leonard Chess, dba L & P Broadcasting to dianapolis; WIILTV Terre Haute, Ind.). Tele -Media Co. of Lake Erie. village of Rogers. Courier Communications Corp. for $385,000. Ohio (KDKA -TV. WTAE -TV, WIIC -TV, WQEX- Hamilton County CATV Inc., Hamilton county, WSTV -TV Buyers: Jerrel W. Jones, president (60 %), et al. WURD- STV] and WQED[TV1 all Pittsburgh: Mr. Jones is and majority stockholder of Ind. (WISH(TVI, WLWI[TVI. WFBM[TV]. teubenville and WFMJ -TV, WKBN -TV and publisher [TV] and all Indianapolis: WTTVITV) Courier Publishing WFYI[TV) , Youngstown, all Ohio; WTRF- Co, publisher of Milwaukee and WIPB[TV] Muncie, both Indiana; WYTV[TV all Courier. He also own r33í of The Milwaukee Bloomington TV Wheeling, W.Va.; WJW -TV, WEWS[TVJ, % Chicago; WXIXITV] Cincinnati). Star Times and owns public relations firm, Jerry WGN¡TVI WKYC -TV, WKBF -TV and WUAB[TV] all Cleve- Jones and Associates, Milwaukee. Action Jan. 2. KAY -B -L Vision Inc., Storm Lake, Iowa (KTIV- land).

BroadcastinQJan 291973 76 Rust Craft Cable Communications Inc., Winters - Mount Cities TV Cable Inc., Mount Vernon and ante for new cable TV system at Bessemer. Action ville, Ohio (KDKA-TV, WTAE -TV, WIIC -TV, Mount Pleasant, both Texas and Northeast Texas Jan. 17. WQED[TV] and and Pittsburgh; Video Inc., WQEX[TV] Pittsburg. Tex. (KBFI -TV Dallas). Apopka, granted by WOUC -TV Cambridge, Ohio; WUAB[TV] and Ha-FCC application Or- Cable K¡P¡TTRVyC- both Cleveland; Wheeling, Coastal Tex. ange Cablevision Inc. for certificate of compliance WKBF -TV, WTRF -TV VInc KPTort [O['Co]nnor, HKSAT- for new cable system at Apopka. Action Jan. 17. W.Va.; WSTV-TV Steubenville, Ohio). and allVHous onn;UWOAIITVRKKEVNS[TV] Casselberry and Winter Springs, both Florida Corvallis TV Cable Co., Corvallis, Ore. (KATU- [TV],V], all San Antonio, KIII[TV], KZTV[TV] and - all FCC granted applications by Seminole Cablevision TV KO1N -TV, KGW -TV and KPTV[TV] Portland, RIS[TVI. Corpus Christi and KXIX[TV] Vic- Inc. for certificates of compliance for cable televi- KVO-TV Salem, KOAC -TV Corvallis and KEZI- toria, all Texas). sion systems at Casselberry and Winter Springs. T and KVAL -TV, both Eugene, all Oregon). Southern Cable TV, town of Zapata. Tex. (KENS - Action Jan. 13. Teleservice Company of Wyoming TV and KSAT -TV, both San Antonio and KGNS- Valley, Ashley ing. Steubenville. Ohio; Maitland and Belle Isle, both Florida -FCC grant- borough. Pa. (WOR -TV and WPIX[TV], both New W.Va.; WSTV-TV WBOY- ed applications by Orange Cablevision Inc. for cer- York; WPHL [TV], XET -TV and XHX -TV, all Monterey, Mex- tificates compliances for new cable -TV Philadelphia). ico: Harlingen and -TV Weslaco, of television KGBT -TV KRGV systems at and Belle Isle. Action Jan. 17. Northeastern Pennsylvania TV Cable Co., Dupont both Texas). Maitland borough, Pa. (WNEP -TV WDAU -TV and WVIA- Sanford, Fla. -FCC granted application for cer- TV, all Scranton and WERE -TV Wilkes -Barre, all TV Cable Co. of Wharton Inc., Wharton, Tex. tificate of compliance by Seminole Cablevision Inc., Philadelphia; WPHL -TV Philadelphia; WOR -TV (KHOU -TV, KHTV[TVI, KPRC-TV. KTRK -N, proposed operator of cable television system in and KBTX- and WPIX[TV], both New York. KVRLITV] KUHT[TV], all Houston; Sanford. Action Jan. 17. TV Bryan, WOAI -TV, KENS -TV, KLRN -TV, Video Link Ltd., Greensboro and Nicholson town- KSAT-TV and KWEX -TV, all San Antonio, KTBC- Windermere, Fla. -FCC granted application by ship, both Pennsylvania (KDKA -TV, WTAE-TV, TV Austin, KXIX[TVI Victoria, KTVT[IV] Fort Orange Cablevision Inc. for certificate of compli- WlIC -TV, WQED[TV], WOEXITVJ and WPGH- Worth and KDTVI V] Dallas. all Texas). ance for new cable TV system at Windermere. TV, all Pittsburgh; WJAGN Johnstown, Pa.; Action Jan. 17. WDTV[TVJ. Weston, W.Va.; WTRF [TV] Wheel- Blue Mountain Television Cable, College Place s W.Va.; WSTV-TV Steubenville. Ohio; WBOY and Walla Walla county, both Washington (KVOS- Marshall county, Ind. -FCC granted Valley Ca- [TV) Clarksburg and WV/VU[TV] Morgantown. TV Bellingham, Wash.; KPTV[TV) Portland. Ore.; blevision Corp. certificate of compliance for new both West Virginia; ch 40 Greensburg, Pa.; WKBF- KTVU[TV] San Francisco). cable television system to serve five -mile area of TV Cleveland; WUAB[TV] Lorain, Ohio). Marshall county around city limits of Plymouth, Blue Mountain Television Cable, Walla Walla. Ind. Opposing by Advance Brands Inc., Video Link Ltd.. Marianna borough, Pa. (KDKA- Wash. (KVOS -TV Bellingham, Wash.; KPTV[TV] petition TV, WTAE -TV WIIC -TV, WOED[TV], which holds nonexclusive cable franchise for Ply- WOEX- Portland, Ore.; KTVU[TV] San Francisco). mouth, was denied. Action Jan. 17. [rV] and WPC;H -TV, all Pittsburgh; WTRFTV Wheeling, W.Va.; WSTV -TV Steubenville, Ohio; Final actions Colonic, N.Y. -FCC granted applications by Cap- WKBF -TV Cleveland; WUAB[TV] Lorain, Ohio). itol District Better TV for certificates of compliance televi- Blue Ridge Cable Television Inc., Paradise town - Cable 'IV Bureau granted following cable for cable television systems at village and town of ship, Pa. (WNEP -TV, WDAU -TV both Scranton, sion operators certificates of compliance: Centre Colonie in Albany- Schenectady -Troy television mar- -Barre Video Inc., Kane and Wetmore townships, both ket. Action Jan. 17. WBRE -TV Wilkes and WLVrr -TV Allentown, Va., all Pennsylvania; KYW -V, WPVI -TV and WCAU- Pennsylvania; Bluefield Cable Corp., Bluefield, and Bluefield. W.Va.; Suburban Cable TV Co., Daingerfield, Tex. -FCC granted application by TV, all Pa.; WCBS -TV, WNBC-TV WNEW -TV, Tri- Cities Cable Co. for certificate of compliance WPIX[TV] and WOR -TV, all New York). township of Marele, Pa.; Antenna -Vision Inc., Dolgeviile and Manheim, both New York; Salem for new cable system at Daingerfield. Action Jan. Blue Ridge Cable Television Inc., Pocono town- Cablevision Co., Salem, Mass.; Sommerville Cable- 17. ship, Pa. WNEP -TV and WDAU -TV, both Scran- vision Co., Sommerville. Mass.; Winthrop Cable - WBRE-TV Hughes Springs, Tex. -FCC granted application ton, Wilkes -Barre and WLVT -TV Allen- vision Co., Winthrop, Mass.; Peabody Cablevision by Tri- Cities Cable Co. for certificate of compliance town. all Pennsylvania; KYW -TV WPVI -TV and Co.. Peabody. Mass. Actions Jan. 9. Community for new cable television system at Hughes Springs. -TV. all Philadelphia; WdBS -TV WNBC- WCAU Video Inc., Wisconsin Rapids, Wis.; Telecable of Action Jan. 17. TV, WNEW -TV, WPIX[TV] and WOR -TV, all Bloomington-Normal Corp.. Bloomington and Nor- New York). mal, both Illinois; Cablevision of Muskogee. Mus- Lone Star. Tex. -FCC granted application of Tri- Lebanon Valley Cable TV Co., South Lebanon kogee, Okla.; New Jersey Transmission Corp, Up- Cities Cable Co. for certificate of compliance for township, Pa. (WPHL -TV and WKBS[TV], both per, N.J.; Wilcox Cable TV, Wilcox, Ariz.; Mineral new cable television system at Lone Star until Philadelphia). Area Cablevision inc., Leadington, Mo.; Telepromp- March 31. 1977. Action Jan. 17. ter of Tuscaloosa Inc., Tuscaloosa and Northport, Lowlands Cablevision Inc., Charleston county, both Alabama; Vumore Co. of Lufkin, Lufkin, Tex.; WCBD -TV, WCIV[TV) and S.C. (WITV[TV], Tennessee Cablevision Inc., Oak Ridge, Tenn.; Bra - Cable actions elsewhere WCSC-TV, all Charleston and WEBA -TV Allen- zoria Cablevision Inc., limited to those portion% of dale all South Carolina; WTCG[TV] Atlanta; ch. Brazoria county surrounding communities of Clute, in 16, Beaufort, S.C.). Freeport, Lake Jackson and Lake Barbara, all The following are activities commu- Television Communications Corp., Greenville Texas; Alabama TV Cable inc., Tarrant City, Ala.; nity- antenna television reported to BROAD- county (unincorporated areas), Spartanburg county Arizona Cable TV Inc., Eloy. Ariz. Actions Jan. 15. CASTING through Jan. 23. Reports in- (unincorporated areas) and Pickens County (unin- Cable TV Bureau granted following operators of clude applications for permission to in- corporated areas), all South Carolina (WAIM -TV cable television systems certificates of compliance: Anderson, S.C.; WLOS[TV]; WUNFITV] and Cable Communications Corp., Nokomis, Hillsboro, stall and operate CATV's, changes in fee WANC(TV], all Asheville, __ N.C.; WFBC[TV], and Litchfield, all Illinois: Television Cable Service and franchise grants. Franchise WGGS -TV and WNTV[TV], all Greenville and Inc., Perryton. Tex.: Alpena Cablevision inc., Maple schedules WSPA -TV Spartanburg, all South Carolina; WTCG- Ridge township, Sanborn township and Alpena grants are shown in italics. [TV) Atlanta; WRET-TV Charlotte, N.C.). township, all Michigan. Actions Jan. 15. Carolinas Telecable of Spartanburg inc.. Spartanburg coun- Cable Inc., High Point, N.C.: Salida Cable TV, Oakland county, Mich.-Ultra Corn, subsidiary of ty, S.C. (WNAV(TV] and WLOS -TV, both Ashe- Salida. Colo; Community Tele- Communications Inc., American Electronics Corp., Philadelphia, has ap- ville, N. C.; WFBC -TV, WNTV-TV and WGGS -TV, Laramie, Wyo.; TelePrompter Cable Service Inc., plied for franchise to various city councils in coun- all Greenville, S.C.; WSPA -TV Spartanburg, S.C.; Graham, Tex.; Carthage Cable-Vision, Carthage, ty. Firm proposes installation charge of $9.95 and WBTV[TV] and WRET-TV, both Charlotte, N. C.; Tex.; TelePrompter of Lakeland Inc.. Lakeland, monthly rate of 55.95. Fla. Actions Jan. 16. WAIM -TV Anderson, S. C.; WTCG[TV] Atlanta). Kona and South Kohala, both Hawaii-West Communicable of Texas Inc., Monahans, Tex. Bessemer, Ala. -FCC granted application by Lib- Hawaii Cable Vision Ltd. and Comtec Inc. have (KDTV[TV] Dallas). erty Communications Inc. for certificate of compB- applied for franchise.

Classified Advertising

Payable In advance. Check or money order only. -Add $1.00 for Box Number per issue. RADIO

Copy: Deadline Is MONDAY for the following Rates, classified display ads: Monday's Issue. Copy must be submitted by letter -Situations Wanted (Personal ads) 525.00 per Inch. Help Wanted Management or wire; no telephoned copy accepted. -All others 540.00 per Inch. General Manager. We're looking for a smart, hungry, sales- minded, cost-conscious, community oriented GM Replies to ads with a box number should be or over billed at run -of -book rate. -5" to run our AM -FM Beautiful Music stations. The loca- addressed to Box Number, c/o BROADCASTING, -Stations for Sale, Wanted to Buy Stations, tion is great -one of the West's most beautiful cities, 1735 DeSales St., N.W., Washington, D.C. 20036. in the heart of a scenic area, a top 25 market. The Employment Agencies and Business Opportunity stations have excellent coverage, facilities, acceptance Applicants: If tapes or films are submitted, please advertising requires display space. and prestige plus strong ratings and a rising sales send 51.00 to BROADCASTING for each package curve. We are looking for a great manager and expect to cover handling charge. Forward remittance space. to pay accordingly. So, if you're ready for the chal- Agency Commission only on display pic- separately. All transcriptions, photo, etc., lenge and responsibility please send your resume, ture and anything else you think our Board of Direc- addressed to box numbers are sent at owner's risk. Word Count: Include name and address. Name of tors should know about you. Your Inquiry will be BROADCASTING expressly repudiates any liability city (Des Moines) or of state (New York) counts as treated in absolute confidence, Box A -163, BROAD- or responsibility for their custody or return. two words. Zip Code or phone number including CASTING. area code count as one word. (Publisher reserves Rates, classified listings ads: Operations or Sales Manager, second only to pres- the right to omit Zip Code and /or abbreviate if ident who will not ride him. This man can handle -Help Wanted, 404 per word -$5.00 minimum. space does not permit.) Count each abbreviation, sales and programing. MOR mixed with Contem- initial, single figure or group of figures or letters porary, plus local happenings. Imaginative -yes; Ener- -Situations Wanted, 30f per word --55.00 minimum. as a word. Symbols such as 35mm, COD, PD, GM, getic.-yes; Frantic -no. Common sense desirable.- Well -All other classifications, 504 -per word -55.00 etc. count as one word. Hyphenated words count established, small to medium Southeastern station. Box A -180, BROAD- minimum, as two words. Salary plus commission or bonus. CASTING.

BroadcastinfiJan 29 1973 Sales Announcers Continued Technical Continued

Can you sell? Do you like to sell, to increase your Florida sleeping MOR giant rebuilding staff under First ticket self-starter with good knowledge of FCC billing, win prizes, cash bonuses, trips. If you are new ownership looking for bright, witty morning operating procedures and technical know -how for key experienced, and a hard worker, these rewards are man ready to settle down and get into sales. You role in 1KW in Northeast. Fine equipment excel- well within your grasp, in one of California's fast- must be good with eye on future management. lent location. Range $165 and up depending on est growing markets. Box M -134, BROADCASTING. Resume, tape, picture, salary requirements first experience and ability. Good voice and production letter. Box A -195, BROADCASTING. ability helpful. Tape and resume to Box 798, Upper Radio time salesman with management ability needed Montclair, NJ 07043. by Progressive MOR station in beautful Rocky Moun- Medium market. Southern California Country sta- tain city of 55,000. Must be honest and have proven tion needs PM drive jock who can take over music News sales record and be willing to work hard for good department. Prefer Mod- Country approach. Job opens income. Write complete details to Box A -136, BROAD- immediately. Box February 19. Send tape and resume Somewhere there's that special young man who CASTING. EOE A.207, BROADCASTING. literally eats local news and sports. This man will be able to generate contacts in a three Combination announcer -salesman wanted for small Experienced announcer -newsman with 1st phone. Con- quickly county area and be able to work with one other market in the Midwest. Salary plus commission tact Jerry Hennen, KDMA, Montevideo, Minn. 612- amounts to about $140 per week. Fringe benefits person in our department. He will be adept at 269.8815. local in volume, and lots of recreation nearby. Applicants with turning out daily copy using beeper and taped News experience considered. Reply to Box A -178, KINA, Kansas is adding an announcer with actualities. digging and writing will limited Salina, However, the BROADCASTING. third or first. Send tape, photo and resume to Bill be his forte. during sports seasons he can also assist with play-by We are a Melton, PD. -play. small Do you enjoy selling? Can you produce? If so, read market CBS affiliate in a southern border state, noted for news. Fit on. East Coast MOR Good Music station in medium A -Midwest station experience personality the bill? Let's get together. Box A -205, market has opening for one salesman who can who appeals to early risers. Top 40 man must be BROADCASTING. produce and help develop full potential of market. bright, informative and able to communicate. Send We offer plenty of work to keep you busy. You will tape and resume to Jim Palmer, WCVS, Box 2697, Newsman -street reporter for major market network and -O. Excellent pay. Minority invited. have an unlimited account list with good accounts. Springfield, Ill. 62708. O. applicants Reply Box A -208. BROADCASTING. We likewise provide good commissions, health and and Experienced dj with play -by-play ability. life insurance, and interested local ownership announcer Director. MOR Good Music station in the Contemporary format. $115. Talent, merit raises. News Local, regional emphasis. Member a good staff. Only lqwa radio network, seventeen station wired net. If dig selling and can produce, a want Generous fringe benefits. No phone calls. Resume and area. you Sind tape, resume, references, requirements to talk with you. Box A -187, BROADCASTING. air check including play -by -play to WFVA, Fredericks- salary to burg, Va. George Volger, President, General Manager, KWPC- KFMH, Muscatine, Iowa 52761. Salesman wanted! With possible sales managerial a CW AM in the SW, 19 Wanted -Contemporary disc jockey for #1 Oklahoma position opening. We're Need anchorman for Florida radio hr. station, with more than just music to sell, Please City Contemporary station. Must have good credit and station. Should and if possible, photo, to: Box A -189, good references. Send tape and resume to WKY, be experienced in writing and preparation and send resume authoritative for on.air presentation. WAYS, Box BROADCASTING. Oklahoma City. 1261, Ft. Lauderdale, Fla. 33302. Phone: 305 -525 -5131. for Midwest fireball with Announcer with news reporting and writing abilities Sales manager. Looking A reporting track record. Opportunity of life time. Solid needed at this aggressive station. Knowledge of with news and writing abilities good 0 at this time broadcaster. Send details to Box A.213, sports helpful. Send tape, resume and salary require- needed aggressive station. Knowledge of old sports helpful. Send tape resume and require- BROADCASTING. ments to William Shaw, WMKC Radio, Box 257, salary Oshkosh, Wisc. 54901. ments to William Shaw, WMKC Radio, Box 257, Oshkosh, Wisc. 54901. California's beautiful Napa Valley, a market of 150,000 has one radio station, KVON. We are inter- WOBM is always looking for qualified full and part NewsmanProducer for established public radio sta- viewing for a regional sales manager to cover San time air people. 80E. Send tape and resume to Francisco and work local accounts. This famous Greg Koziar, WOBM Box 927, Toms River, N.J. 08753. tion large university. Moving into new facilities. Need mature, news mind wine country is growing rapidly. We want an ex- creative establish viable news operation NPR affiliate. Tape and resume to perienced, ambitious person to grow with us in one Group owned, stable, 5KW progressive MOR AM nation's great places to live. Send your resume and 100KW automated FM in 9 station market of G d Macleod, Manager, WMUK, Western Mich- of the igan 49001. to Box 480, Napa, Calif. 94558. 100 -thousand. Need experienced AM drive personal- ity able to do creative AM and quality FM produc- Central in a is Career Opportunity-Oklahoma's top small market AM tion. Tape and resume to Bob Dennis, WONS, Box Wisconsin station university city seek- ing a professional experienced newsman.wsman. Work in- is adding FM and promoting #2 man into FM manage- 3127, Tallahassee 32303. cludes newsroom as ment. Excellent opening for experienced salesman duties as well covering local radio in all phases. Group hospital ABC owned FM stations look for Rock 'N Stereo on government. Rush tape and resume to James P. with experience WSPT, Stevenspoint, and life insurance, paid vacations, sick leave and air talent. Send tape and resume to Dale Pon, 1330 Schuh, Box 247, Wisc. 54481. other benefits. Growth market college community Ave. of the Americas, New York, NY 212 -LT 1 -7777. named All- America City last year. Salary plus commis- Experienced newsmen. These men will be required sion. Send resume to Michael McKee, Sales Manager Central Florida FM, 100,000 watt Stereo Easy List- to organize a high calibre local news department. or call KWCO, Chickasha, Oklahoma. E.O.E. 405- ening format on the air last of January needs good Send resume, air check, sample of work and salary 224.2890. voices-experience. Send tape and resume to Jim requirements to WVMI AM -FM, Box 4565, Biloxi, Kirk, Box 1136, Ocala, Fla. 32670. Equal Opportunity Miss. 39531. Equal Opportunity Employer. Professional radio time salesman. Salary, car, health Employer. insurance. Beautiful community. Call Darrell Burns, Radio newsman. Good pay for industrious self - 505-662-4342, Los Alamos. If you live in New Mexico Afternoon driva -sales combination with 5KW Con- starter. Full company benefits. WWTV, Box 627, or an adjoining state also opening for announcer temporary AM, 50KW FM. $200 range. Tape and Cadillac, Mich. 49601. 616.775 -3478. newsman. resume to R. Gleason, Box 159, Skowhega, Maine 04976. Self motivated newsman who enjoys digging for local Four station group looking for sales rep at #1 station news and actualities. Full time MOR serving beautiful in 50,000 market. Call Ken Diamond 205- 353-9232. A with some experience to woo the house- Midwest growth area. Play -by -play optional. Call Dan wife over 30. MOR in small Indiana market you'll Jones 618.942 -2181. No collect calls please. 80E. Announcers love to live in. Opening immediate or will wait for right mars. Box A -209, BROADCASTING. Programing, Production, Others Top 100 Midwest market needs several sharp jocks with production ability for new Contemporary format. Technical Continuity writer. Male or female. Northeast Pa. If you're an experienced pro with a mature but Small market; good community, close to metropolitan enthusiastic delivery, and would enjoy the atmos- Chief Engineer. Immediate opening in New England areas and excellent opportunity to grow with young phere of a major college community, send tape and medium market. Experienced in all phases AM -FM, staff. Creative writing a must; able to work with resume now to Box A -114, BROADCASTING. Stereo, SCA, super on audio. New facilities. Send production eqt.; cassettes, voice commercials. Prefer complete resume, references and salary require- college graduate or experience in lieu of. Qualifica- Morning man PD for Maryland MOR medium market ments to Box A -192 BROADCASTING. An Equal tions, references and tapes or copy samples to Box station. Need top programer with promotional ideas. Opportunity Employer. A -65, BROADCASTING. Tape, resume and salary requirements. Box A -124, young person Top 40 BROADCASTING. Chief. Prefer with engineering Florida MOR rebuilding. If you're a PD or Assistant background. Must be directional expert and strong PD ready to settle down, rebuild sound and work Midday charmer wanted with big voice and person- on audio. Can meet any reasonable salary require- closely with sales department send full details, ify. Heavy on production, news or engineering. Box ment. Box A -214, BROADCASTING. resume, picture, salary requirements and example of A -125, BROADCASTING. Immediate opening for cheap engineer for 5000/ on the air and production work, first letter. Box 50,000 FM on A -196, BROADCASTING. A r- salesman, bright morning man for 6:00 to 1000 DA AM and station. Strong maintenance and FCC regulations. Send resume, ref- 9:00 AM shift on lively MOR, AM /FM radio stations requirements -WCCV Radio, Want experienced program production man who can in Southeast. Sell and service KEY accounts; salary erence, salary to WCHV Box 631, Charlottesville, Va. 22902. also do a top notch air shift on MOR news station. and commission. Send complete information including Send details to WAYS, Box 1261, Ft. Lauderdale, audition tape and snapshot. Box A -142, BROAD- Technician. Established public radio Stereo station. Fla. 33302. CASTING. Moving into new facilities with new audio equip Good opportunity for experienced morning man in ment including EMT, Spectrasonics, JBL. Must be If opportunity, inventive programing, professional Contemporary-MOR format. 100,000 pleasant major strong on maintenance, construction, production atmosphere and excellent equipment, mean to you university market, Northeast. Send tape, resume to with high quality audio and transmission equipment. than money -come work for me. Send air check and Box A -154, BROADCASTING. Resume to Garrard Macleod, Manager, WMUK, West- letter describing your act. Dan O'Shea, WMPX, Mid. ern Michigan Univ., Kalamazoo, Mich. 49001. land, Mich. Top rated for Contemporary with TV affiliate looking Radio station engineer for AM/FM station in Tucson, for super jock to fill No. 1 morning slot. Rush resume Situations Wanted Management to Box A -174, BROADCASTING. Arizona. Must have FCC 1st class radio telephone license. Send resume and pay requirements to: Engi- Maryland suburban station needs experienced morning neering Dept., Box 15406, Phoenix, Arizona 85018. General Manager AM -FM, seven years experience all man who can charm adults. Production and ews phases. Have taken station from 50m to 200m plus, ability important. Position open now. Call n 301- Immediate opening for chief engineer for 10,000/ went new challenge, Will consider part purchase. 939 -0800 and let's talk. Box A -175, BROADCASTING. 5,000 DA station. Salary open. Good benefits. Located Prefer Southeast. Reply Box A -166, BROADCASTING. in small town Ideal for family. Call A. K. Harmon Top rated Eastern MOR Contemporary with TV affil. 803- 479-7121, Bennettsville, S.C. Central Texas. General Manager 14 years all phases, iate looking for super jock to fill number one degree -UT, 32, married, excellent references, avail- morning slot. Rush resume to Box A -179, BROAD- Chief Engineer -at once-maintenance a forte. AM. able June, 1973. $10,000 per year or $9,000 plus CASTING. FM. Thousand Island area. Call 315 -782 -6540. percent gross profit. Box A -188, BROADCASTING.

Broadcasting Jan 29 1973 78 Announcers News Continued Programing, Production, Others DJ, tight board, good news, commercials, 3rd phone. Nine -year experienced sportscaster -reporter (College Continued Can follow direction. Willing to go anywhere. Box grad, veteran) seeks advancement, larger market M -1, BROADCASTING. relocation. Call Bob Kobel; 313 -694 -0058, 313.11 7- Traffic Manager: Northern California VHF needs "take 0081. charge" worker with solid traffic Southern California only: Experienced professional background to put traffic department in shape. Submit resume and salary with first phone seeks position in So. A r 3rd. Super sportscaster. College radio permanent ex- requirements at once if you are positive you Calif. Excellent references. Box A -59, BROADCASTING. perience, can do news and copywriting too. can do Simply the job. An Equal Opportunity Employer. Box A -119, need start for talent to bloom. Kenny. 212-RE 2 -3665. BROADCASTING. Conscientious worker, experienced in announcing, copy, sales, traffic. Ideal for small Newsman, news and market. can also do play -by -play of baseball, TV talk show producer. We're Northeast. First phone. Box A -98. BROADCASTING. basketball, and football games. Presently not looking for any doing ordinary producer. We want one who understands sales work but desire to return to microphone. John what young women want on daytime TV. This a Experienced, dependable, first phone in medium, Doves, 130 Constant Manchester, NH is St., 03103. major challenge. Are you ready for it? Box Draft exempt, currently Easy listening, seeking MOR Phone 622.5095. A-131, anywhere. Box A -109, BROADCASTING. BROADCASTING. Programing, Production, Experienced sportscaster, all news, Others Promotion Director CBS /TV affiliate, Sacramento, Cali- play -by-play sports, require, Top 40, MOR, CW, production. fornia. Experience as Promotion Director in Midwest university Country PD, seasoned graduate, 3rd pro. Majors only, replies con- medium or smaller market, or assistant in large endorsed. Would be interested in sales fidential. If your bottom line needs market, and sports production also. Box A -123, BROAD- dynamite books or equivalent in terms of agency or other CASTING. ... light my fuse. Box A -138, BROADCASTING. experience. Full charge, interesting challenge. Please do not phone. Send all details including salary re- V with experience in TV quired Experienced air spokeswoman desires position on and BA and film. in first letter to General Manager, KXTV, Desires production position in small station. Box Box 10, Sacramento 95801. radio or television as woman's interest commentator A -176, BROADCASTING. or interviewer. Salary open, will relocate. Fifteen Net owned in years writing experience in this field. Box A -199, station top ten market has immediate Creative production whiz PD 10 BROADCASTING. in top market looking opening for Administrator, Advertising- Promotion. A for a Western challenge. Let's talk. Box A -184, great opportunity for person with strong on air back- BROADCASTING. ground Nightman. Solid references. Seventeen years experi- and other administrative abilities. Contact ence. Finest background. Very strong production and Joe Ondrick, Promotion Manager, WKYC -TV, 1403 Left broadcasting for greener pastures. It was a East Sixth St., Cleveland, newswork. Veteran with college. Prefer Midwest or Ohio 44114. mistake. Broadcasting is my bag. Need position in East. Box A -200, BROADCASTING. programing with MOR station. Adept at announcing, Situations Wanted news gathering and reporting, production. Like to Technical Solid voice, good news, commercial delivery and record Experienced and work. Married, no children. Box A -185, BROADCAST- adult work. employed. Box ING. Engineering m . 22 years experience all phases A -202, BROADCASTING. of broadcasting, TV, FM, AM Directionals, proofs, Do you believe a Program Director is hired to pro- licenses, union negotiations, etc. Fully prepared to Country, MOR pro seeks in Michigan or position gram or to be programed? Creative Contemporary meet any situation. Top references, widely known Ohio. consider sales and an- Will combination or motivator with top references, degree, stability, end in industry. Seeking solid position with future. nouncing. Box A -204, BROADCASTING. complete management experience wants to program Box A -75, BROADCASTING. your station. Current salary five figures. Details to Rock dj, FM voice, 3rd endorsed, tight board, work Box A -211, BROADCASTING. Trade school graded., first phone, experienced trans. anywhere. James Katchusky, 225 Oak Ave., Staten mitter Island, N.Y. 10306. operator, projectionist, switcher, video man. Stable Contemporary PD ready to leave big city Southeast. Box A -127, BROADCASTING. pollution behind for right medium market oppor- Touch dial Ext. Top Pro- that 213. 6243841 720. 40 tunity. Details including salary range to Box A -212, gressive MOR or Mod Country. Experienced, 3rd. Are BROADCASTING. News you touching?

Top 40 Contemporary dj experienced. First. Available Television director /announcer seeks TV news posi- tion. One year anchor and 3 years directing /announc- now. Versatile, solid references. West Coast a must. ing /writing Box A -128, BROADCASTING. Contact Alan Scott, 8403 Summerfleld Ave., Whitier, TELEVISION experience. Calif. 90606. 213 -699.6945. Dir /Producer with radio network seeks similar Nerd worker. dj two years Top 40 experience with Help Wanted Technical position in television. Heavy news background, excel- unlimited enthusiasm. Seeking station who'll work lent references, ambitious, young professional. Willing with me to improve the station's sound and mine. Chief Engineer for new, Progressive RCA equipped to relocate. All markets considered. Call 212 -275 -6032 Will relocate anywhere. Call 1- 402 -342.7629 or UHF in South. Must not only be competent in after 2 PM (EST) or Box A -177, BROADCASTING. 1-402.556-1632. studio and transmitter maintenance, but be willing to work. Reply to Box A -198, BROADCASTING. Small market anchorman, assignment editor and re. Bright, conscientious, major, newspaper experience porter feels loyalty, dedication and 65 hour weeks seeks break RTV news. Will relocate. Barbara O'Reilly, Studio technician for First phone should be getting him somewhere. Would like to 50 Park Terrace West, NYC 10034. 212.567 -3453. color equipment: required, Hollywood location. Must be experienced. work somewhere it will, Interested in a position in Transmitter engineer: GE 10 KW Klystron TT25A, a medium or larger market. Box A -183, BROADCAST- 1st phone, 3 years experience, strong production. John RCA Microwave, run proofs, Mt. Wilson location. ING. Sullivan, 3327 Freeman St., San Diego, Calif. 92106. Send resume Box 286, La Canada, Calif. 91011. 213- 790 Contemporary -MOR first phone medium market an- -2566, Mr. Myers. Ready to move up. Dedicated to news. Currently nouncer wants to move up. Keith Allen, 305- 724 -1855. News Director at small UHF station in the Midwest. Melbourne, Fla. U.S. Information Agency has openings in Washington Seek move to a larger market with news oriented for Journeymen Television Technicians: Commercial station as anchorman, reporter, assignment editor, or TNT with a long fuse means morning eye opener. Broadcasting experience in operation and maintenance assistant news dierctor. An, willing to relocate. 30, Snap, crackle and pop is more than lust cold cereal. of full range of broadcasting and recording equip- married. Want opportunity to further my growth in Number one in Stamford, New Haven and suburban ment for black /white and color television broadcast- television news. Please contact me at Box A -186, New York. Paul Kellogg. 914.693 -4529. 36 Shady ing. Pay ranges from $7.40 to $8.01 /hour. Normal 8 BROADCASTING. Lane, Dobbs Ferry, NY 10522. hour shifts but programming needs may require overtime. Send standard government application to Female, major market producer, writer, reporter look- Enthusiastic di with tight board hoping to release USIA, Media Personnel Office, Washington, D.C. ing for a change. Seven years experience in both potential. 25, married, BA in Communications. Ver- 20547. An equal opportunity employer. creative and administrative aspects of news, public satile, will relocate for Rock or Contemporary affairs, film and tape. Box A -191, BROADCASTING. station. Bob Harshbarger, 109 Vance Lane, Danville, News Ill. Television and radio newsman with eleven years Need a news director? Now reporting /anchoring mid - experience seeks medium to major market. Expertise Technical 20's size Eastern market. Box A -122, BROADCASTING. in anchoring, street reporting and weather. Family man willing to relocate. Box A -210, BROADCAST- Chief, now with Midwest AM /FM wants sun! First News Photographer, experienced, must be adept at ING. phone, second telegraph, ship radar endorsement, all silent and sound equipment procedures and edit- "ham" non drinker. Very heavy theory! Prefer Fla., ing. Major Midwest market. Include salary expecta- Aggressive radio ND at 50KW station looking for TV Calif., Ariz., etc. $12K min. Now in Chicago area. tions. Box A -129, BROADCASTING. An Equal Oppor- reporter and /or anchor position. Strong on sports. Box A -201, BROADCASTING tunity Employer M /F. 615-352 -4348.

Male, 36, desires to work as control board operator Position open for sports anchorman for 6 IS 10 PM in small market 3rd endorsement. Prefer Eastern Progressive, experienced newsman with seven years newscasts on major market network affiliate located Seaboard. Box A -203, BROADCASTING. in TV -radio including network, seeks a responsible in Southwest. Send resume and VTR to Box A -141, position in South. Details on request. 416 -921 -6183. BROADCASTING. Combo -Engineer. Top flight, all around station man, seven years experience as chief -announcer. Excel- TV newsman. Experience in reporting, SOF camera lent technician AM, audio, recorders, solid state, Programing, Production, Others and film editing. Recent graduate in broadcast jour- etc. Mature, 43, married, solvent. Pleasant voice, nalism. Will relocate. Resume and VTR available on good talk ad -lib. Can service accounts, write copy. Promotion Mgr. Must have outstanding ability to request. John Rooney, 2593 Fourth St., Livermore, Honest, dependable, stable, healthy. Top references, create exciting on-air, audience and sales promotion Calif. 94550. 415-447.0352. Love broadcast, want back ini Salary secondary to at major group station in top 15 market. Excellent congeniality, location. Want permanent position, will salary and fringe benefits plus opportunities for ad- Programing, Production, Others settle, buy home. Smaller station, small Western city, vancement. An Equal Opportunity Employer. Rush. fine. Consider all, Russ Myer 503- 255 -4589. 3155 NE Box A -60, BROADCASTING. 86th, Portland, Oregon, for tape and resume. Black producer /director. Communications degree. Program Director. Highly experienced in program- Broad, diversified experience in television /film. De- sire return to broadcasting in production /administra- News ing and operations. Independent experience a plus. Must have top creative and administrative abilities. tive capacity. Box A -115, BROADCASTING. Female assistant news director. Experienced reporter This is a major group station in a major market and will relocate. Can run complete control of news offers excellent salary and fringe benefits. An Equal Creative producer -director with over ten years experi- operation. Open to market size. Box A -194, BROAD- Opportunity Employer. Rush. Box A-61, BROADCAST. ence in all phases of TV and film production seeks

CASTING, I NG. challenging position. Box A -117, BROADCASTING.

Broadcasting Jan 29 1973 79 Programing Continued Instruction Continued RADIO Help Wanted Management Program Director available. Twelve years in TV On the airr announcer training at R.E.I. features in- medium and large markets. Experienced in film buy- dividual, realistic preparation for your Radio /TV r ing, budget, production and sales minded. Box A -190, career. R.E.I.'s engineering course features intensive BROADCASTING. training for the FCC First Phone! Complete either CHALLENGE course in just five (5) weeks! Call 1. 800 -237.2251 toll Hard working witcher- director now employed in free for brochure. Write: R.E.I., 1336 Main Street, Somewhere in the broadcast industry small market station desires move of another small Sarasota, Florida 33577. or medium market. Box A-193, BROADCASTING. there is an individual looking for the challenge and the opportunity which Attractive male female very ver- R.E.I., 3123 Gillhem Road, Kansas City, Missouri and combination: 4251. satile for collective and individual programing as 64109. (816) 931 -5444. Or toll free: I- 800 -237 could eventually lead to heading up a hosts, entertainment critics, women's shows, chil- group radio company. If you feel your dren's shows, public affairs, variety and general all R.E.I., 809 Caroline St., Fredericksburg, Virginia around on the air talent. Extensive background in 22401. Call Ray GUI (703) 373 -1441. Or toll free: background and experience merit con- public life. Video and letters of recommendation avail- I -800- 237 -2251. sideration, we would be pleased to have able. Treece and Savage, 4129 Delevan St., Pitts you write to Box A -161 BROADCASTING. burgh, Pa. 15217. Need FCC License or announcer training? We've trained thousands. Call: R.E.I. 813 -955-6922 or write: Please include your minimum require- R.E.I., Box 806, Sarasota, Fla. 33578. ments. Our staff has read this ad, and WANTED TO BUY EQUIPMENT FCC practice exams. Over 300 current questions and your writing us will be held in absolute answers. Covers everything, even radar $26.50. Cur- confidence. Wanted to purchase: Mole Richardson audio booms. rent exams for third with Broadcast Endorsement Used any condition. Write Box A -135, BROADCAST- $14.50 R.E.I., Box 806, Sarasota, Fla. 33578. ING with information. F.C.C. TYPE exams guaranteed to prepare you for Help Wanted Announcers Wanted. One 300 to 400 self supporting tower, ft. F.C.C. 3rd. $(I0.00 with broadcast endorsement) 2nd. used but in good condition. Contact: Harold Sa- and 1st. ($16.00), phone exams; complete graves, Radio Station WVJS, Box ($12.00), 371, Owensboro, package, Research Company, Dept. B, 1630 MIDWEST TALK Ky. 43201. $25. Woodfern Dr., Homewood, Alabama 35209. Fine opportunity for broadcaster Spotm and Tap cartridge tape machines with "Talk" capability. Should have In Chicago, OMEGA Services has the best price for a wanted. Highest prices paid. Also, trade -ins on new some news experience and ability or rebuilt equipment. Autodyne, 301 -762.7626. Sorry, First Class License. Day or evening. Guaranteed re- no collect calls. sults! OMEGA Services, 333 East Ontario. 312-649- to opinionate strongly. Send pic- 0927. ture, tape and resume. Confidential. Box A -164, BROADCASTING FOR SALE EQUIPMENT Licensed by New York State, veteran approved for FCC 1st Class license and announcer- disc -jockey trai ing. Contact A.T.S. Announcer Training Studios, 25 RCA-TR4 fully colorized with editing record playback West 43 St., N.Y.C. (212) OX 5-9245. video tape recorder. Excellent condition. Call 215- Soul All The Way 543.3548. Elkins Institute in St. Louis. 314- 752 -4371. First Class FCC license. Ohio major market needs additional mature Transmission line for sale. 950 ft. of 61h 50 ohm R 8 a personality types, who are up to transmission line. Financing available. Tri -State Tower See our display ad under instruction on page 82, Don earning good bread. If you are it, lay your 6 Leasing, Box 682, Benjamin Fox Pavilion, Jenkin- Martin School of Radio 6 TV, 1653 N. Cherokee, Pa. 19046. Phone resume and photo on us. town, 215- 884 -2009. Hollywood, California. HO 2 -3281. For Sale. UHF equipment good condition, available Box A -197, Broadcasting now. 2 UHF GE 12.5KW transmitters type TT25A channels 25, 32. 1- TY.25C GE antenna channel 36. COMEDY MATERIAL r 1 -375' Kim o Tower Guyer, excellent condition. On ground ready for shipment. Morning Man Don Kassner, Box 1045, Carry another line Charlotte, NC. 704. 372.4434. Do you call on disc jockeys? (weight -one ounce) that's needed by every dj who Immediate opening at WJDM in stay up there). Hefty Quality Audio Consoles are our specialty. Modern wants to be number one (or Elizabeth, New Jersey. Great Op- No conflict with your activities. For styling with slide potentiometers and "soft" audio commissions. portunity to work for a successful details write Box A -147, BROADCASTING. switching. We manufacture 8 standard consoles at operation fifteen miles from Man- very competitive prices. However we'll manufacture Tony Lupo 201- a custom system to your specifications if you prefer. 30 Minute pop-in tapes. 500 One -liners, Sexy Secre- hattan. Call at Also plug -in audio modules including distribution tary! $10. Sample $2. Free brochure. Tapes, 975 965 -1530. l amplifiers, preamplifiers, monitor amplifiers, etc. Write South Tuttle, Sarasota, Fla. 33579. or phone for pricing and specifications. Systems I Engineering Company, P.O. Box 49224, Atlanta, Professional comedy material! Servicing the Stars for Ga. 30329. 404-482 -2446. 30 years. "The Comedian" Monthly $45 yr. "Anniver- Immediate opening for experienced drive - sary Issue" $30. 35 Fun -Master gag files $45. Billy time personality In Michigan MOR adult Glason, 200 W. 54th St., New York, N.Y. 10019. market. Hospitalization, Insurance and pen- sion benefits available. Rush tape, photo, INSTRUCTION references and salary requirements to Jerry Schroeder, WSGW, Mason Building, 517.753- Correspondence instruction leading to FCC license and MISCELLANEOUS Saginaw, Michigan 48807 or call electronics degree. G.I. Bill approved. Grantham, 1505 4458. An Equal Opportunity Employer. N. Western Ave., Hollywood, California 90027. Deejays! 11,000 classified gag lines. $10.00. Uncon ditionally guaranteed. Comedy catalog free. Edmund First Class FCC License theory and laboratory training Orrin, Mariposa, Calif. 95338. Help Wanted Sales in six weeks. Be prepared . let the masters in the nation's largest network of 1st class licensing FCC for promo- schools train you. Approved for veterans and ac- Prizes! Prizes! Prizes! National brands CHICAGO credited member National Association of Trade and tions, contests, programing. No barter, or trade Technical Schools. Write or phone the location most better! For fantastic deal, write or phone: Tele. Major AM Group owned Chicago radio convenient to you. Elkins Institute in Dallas, 2727 vision 6 Radio Features, Inc., 166 E. Superior St., station seeks dynamic, young account ex- Inwood Rd. 357.4001. Chicago, Illinois 6061 I, call collect 312- 944 -3700. ecutive. College degree desired. Minimum one year medium or large market radio Elkins in Ft. 1705 Worth, W. 7th St. "Free" Catalog . everything for the deejayl sales experience required. Guaranteed Comedy old radio books, airchecks, wild tracks, $25K. Elkins in Houston, 3518 Travis. shows, FCC tests, and morel Write: Command, Box 26348, San Francisco 94126. Call Fred Harma (312) 693.8171 Elkins in San Antonio, 503 S. Main.

Elkins in Hartford, 800 Silver Lane. Elkins in Denver, 420 S. Broadway. RADIO The leading manufacturer of radio broadcast equipment has an established territory open for immediate take over. Elkins in Atlanta, 51 Tenth St. at Spring, N.W. BROADCAST Prior broadcast equipment sales and technical operations Elkins in New Orleans`, 2940 Canal. experience are essential. The company is dedicated to broadcasting and has an enviable record of steady growth Elkins in Minneapolis, 4103 E. Lake St. SALES in its service to the broadcasters since 1922. Salary plus Elkins in Oklahoma City, 501 N.E. 27th. ENGINEER commission with benefits and paid travel expenses. Elkins in Memphis, 1362 Union Ave. Broadcast Equipment/ For further information, send your resume, in confidence, Elkins in Nashville. 2106 -A 8th Ave. S. Technical Operations to: Tom Bedford, Employment Supervisor. Sinus 1946. Original six week course for FCC 1st Experience An Egual Opportunity Employer M/F class. 620 hours of education in all technical aspects of broadcast operations. Approved for veterans. Low - GATES DIVISION cost dormitories at school. Starting date April 11, June 3, 1973. Reservations required. William B. Ogden, Radio Operational Engineering School, 5075 HARRIS - INTERTYPE CORPORATION Warner Ave., Huntington Beach, Calif. 92649. 123 HAMPSHIRE STREET QUINCY, ILLINOIS 62301 U.S.A. J ` Broadcasting Jan 291973 80 Help Wanted Technical TELEVISION Help Wanted Technical Help Wanted Management CHIEF BROADCAST ENGINEERING TECHNICIAN 3 ENGINEER i SALES MANAGEMENT University of Wisconsin - Extension, WHA -TV, Madison. Install, maintain and Expanding AM /FM broadcast group Immediate openings nationwide for ambitious modify broadcasting equipment to meet needs fully qualified engineer to salesmen ready to move up to Sales Manage- changing needs of a modern television ment. Positions available in all size markets, production center. Need five years of assume complete control of parent work experience in the operation and both radio and television, and in the $20,000 station in Midwest. Solid, top rated maintenance of a variety of television to $30,000 per year income range. If you are broadcasting equipment, one year of firm with excellent future for cap- a college graduate with at least 2 years sates which shall have been as a Junior op- able individual. Submit qualifica- experience and possess the ability to recruit, erating engineer in audio -visual opera- train, and motivate a sales department, please tions or maintenance. Must possess a tions in writing and include salary send confidential resume to C. L. Mitchell, 1st class radio- telephone license issued by the history. We've retained a consulting Ron Curtis & Company, 5725 E. River Road, Federal Communications Com- mission. Start at a month; raises Chicago, Illinois 60631. No fee and all replies 5878 firm to handle all Inquires to assure to $1141. Apply by February 3 to: answered. you complete confidence. State of Wisconsin Box A -78, BROADCASTING State Bureau of Personnel Help Wanted Sales One West Wilson Street i Madison, Wisconsin 53702 Situations Wanted Announcers Phone (608) 266-1731 SALES AN EQUAL OPPORTUNITY EMPLOYER Lynn Troxel is seek- ing announcing job anywhere in the U.S. POSITION Broadcast school BROADCAST graduate of Career High level technical sales of qual- Academy, Milwaukee, ity line of video switching and FIELD Wisconsin and the terminal equipment to TV stations. School of Broadcast Great opportunity for ambitious ENGINEERS Training, Artesia, New Mexico. First man willing to travel the East phone. Versatile. Dependable. Prefers Coast. If you have experience in the maintenance MOR, but will do any type of format. of television tape, UHF, VHF and TV trans- Contact or write Marketing Mgr. mitters, or color studio equipment, we can Approximately 11/2 years experience at offer you a career opportunity as a Field KSVP, New Mexico and WMEL, Artesia, Engineer. Positions are In the Mid -Atlantic Melbourne, Florida. If interested, call or and Midwest areas. write Mr. Lynn Troxel, III, 380 Melmore RCA offers outstanding benefits, Including Street, Tiffin, Ohio 44883. Phone 419- VITAL INDUSTRIES, INC. liberal vacation, paid holidays, life insur- 447 -4886. 3614 S.W. Archer Road ance, retirement plan. Plus free medical Insurance for you and your family. J dGainesville, Florida 32601 Write: C. H. Smith, RCA Service Company, 1 J Bldg. 204 -2, Cherry Hill, Camden, N.J. ANOTHER DON AMECHE? f 08101. We are an equal opportunity em- Not really but, unfortunately I do sound ployer. quite a bit like him. You'll know the difference when you hear the returnable tape. My only requirement is a living SALES TRAFFIC MANAGER RCA wage. JERRY SALLING 3497 Shawnee Rd. West Coast Major Market VHF Tele- San Diego, Calif. 92117 714. 272 -2623 vision Station has immediate need for Sales Traffic Manager. Salary Situations Wanted News commensurate with experience and FOR HIRE ability. Excellent benefits, good op- MIDDLE EAST Community oriented announcer for on- portunity to move ahead in the Bureau Manager -Producer -Reporter the -air work (talk show, game show, etc.) Young, married, college degree. Sales area. Reply in confidence. Big market US news executive seeks post with Self motivated, creative, and downright net, news service or group: administration, hard working. Presently announcer- Box A -206, BROADCASTING voicers, field producing for Europe -based cor- weatherman with good references. Will respondents, logistics, satellite, backup camera. relocate in major market. Call Bill EQUAL OPPORTUNITY EMPLOYER M/F Aggressive, can downhold. Mitchell. 918.936.0933. Box A -162, Broadcasting J \ i Situations Wanted Programing, Production, Others Astral Traveling on the Antelope Freeway - The only way to go If your market already has Top 40, Soul, CW, Easy Listening. Let me program your Progressive Jazz. Rock station. Cell 703-264.0762 or write Mike VaIgua, 2829 Hilliard Rd. Apt. L, Richmond, Va. J Situations Wanted Programing, Production, Others

PROGRAMING PROBLEMS? RATINGS PROBLEMS? Successful California major market PD with REATIVE DIRECTOR excellent track record and extensive experi- ence is ready to program your major market available to share fourteen years experience in television and theatre AM or FM station, or your group of medium to ISnow technical, budget- major market stations. Thru careful research (directing, lighting, engineering, newsfilm, production, and progressive programing procedures, I can ing) with aggressive station that can use talents for News & Public Affairs. produce the results you need. Reply in confi- Prefer Directing, but will discuss. Available now. Complete resume by calling dence. Box A -153, BROADCASTING 712- 322 -7768

Broadcasting Jan 29 1973 81 Instruction FOR SALE Stations- Continued

FOR SALE DON MARTIN SCHOOL ANNOUNCES THE NEXT Midwest Radio Station 3 WEEK INTENSIVE Profitable Daytimer -FM Practical Transmitter and Studio Operations Course 3 year average billing 230 which begins February 12th, 1973 and covers No Brokers Confidential Technical operational procedure - Meters & Transmitter - Logs - Trans- Box A -181, BROADCASTING mitter & antenna current readings - Engineering problems - FCC Regu- lations- Practical problems in trouble shooting - Schematics of various type audio consoles used in Broadcasting - Tube burn in - Testing & replacement - Daily problems in engineering RADIO AND FULL TIME STATION Trouble shooting - Directional antennas - Telephone line TELEVISION CHATTANOOGA, TENN. equalization - Preventative day by day maintenance FOR SALE -29% DOWN r_ Prefer to sell 50% only to financially BECOME MORE VALUABLE TO YOUR responsible group interested in expan- STATION EARN MORE INCOME sion program, but will sell 100 %, Un- usual circumstances. Call 615-698-3331 404- 831 -6616 night. Registration limited t 1st phone holders. DON SCHOOL day; or MARTIN J (APPROVED FOR VETERAN TRAINING) 1653 N. CHEROKEE AVE. For complete details CALL or WRITE NOW HOLLYWOOD /CA 90028 (213) 4623283 Business Opportunities i SOVR/W SOLVENT INDIVIDUAL INCORPORATED Desires to buy AM or FM station in major BROKERS & CONSULTANTS market. Prefer Texas, Alabama, North or SUITE 217 "ARE WE REALLY DOING South Carolina, Georgia or Florida. Other THE RIGHT THING ?" 11300 NORTH CENTRAL EXPRESSWAY good buys considered. All replies strictly DALLAS, TEXAS 75231 (214) 369 -9545 Maybe. Then again, maybe not. FIND confidential. OUT where you're good, not -so-good, and what to do about it without spend- Box A -102, BROADCASTING ing an arm and /or a leg. We're not magic but a good small- medium market radio only professional consulting firm. For Sale Stations We offer no guarantees -only analysis LARSON /WALKER & COMPANY and work. FOR SALE Brokers, Consultants, & Appraisers SMR ASSOCIATES BOX 720 250/1000 welt 24 hr. Wisconsin AM located Las Angeles, Calif. 90067 Wash., D.C. 20036 SCHENECTADY, NY 12305 one station single market 26 years serving 1801 Ave. of the Stars 1725 De Sales St., N.W. J 10 county area combined-studio-transmit- Century City, Suite 501 Suite 508 ter-around 18 acres land on Federal high- 213/217.1567 202/223 -1553 way. 29% down payment responsible party. Box A -146, BROADCASTING Miscellaneous . r .Jalllr & j'll r(6aurrn Brokers & Consultants DYNAMITE PROMOTION IDEAS to the iiarbia i rokers, fur. Printed ads, music and station guides Communications Industry etc. for radio stations, Rock or C -W 341 Bayside Dr. 116 Central Park South oriented. Send for FREE samples: Art Newport Beach, Ca New York, N.Y. Vuolo. Jr. THE KEITH W Logos Unlimited HORTON COMPANY, INC (714) 675.4585 (212) 265 -3430 1 2335 Twin Lakes 200 William Street Elmira, New York 14902 Suite 2 -B (P.O. Box 948) (607) 733-7138 Ypsilanti, Michigan 48197

We announce with pleasure that Rich- STATIONS FOR SALE ard L. Kozacko has joined our company SOUTHWEST. Absentee owned fulltimer. as a Vice -president. He will headquarter 1 Requires owner- operator. $150,000. Terms. at the home office in Elmira. Dick's years of media brokerage experience SOUTHEAST. Profitable daytimer Serving 1 and his many contacts in the industry 2 small market. $185,000. Terms. add substantially to our effectiveness FLORIDA. Serves growing market in one of SPECIALIZING IN HONEST on your behalf, whether you are buying 3 the more desired areas of the state. XYational or selling a property. RATIO AUDIENCE MEASUREMENTS §305,000. Terms. Jtadio AT SENSIBLE PRICES. (FROM $2691

P. O. eox 1071 Profitable metro daytimer in Jtesearch CASA GRANDE. ARIZONA 65222 602. 636 -2792 COLLECT Northeast requires $80M down. Jack L, Stoll Pay balance from cash flow. and ASSOCIATES 6430 Sunset Blvd., Suite 1113 Revenues growing 8% to 10% P.O. Box 550 Los Angeles, California 90028 a year. Area Code 213 -464 -7279 1

SE Small AM /FM $120M Terms E Small Daytime $225M Terms Fun M,usi SE Medium AM /FM $500M 29% E Small FM $160M Terms SE Major Fulltime $2MM Nego E Medium AM /FM $350M Cash RAED I O FL Major Daytime $850M Cash E Metro FM $565M Nego E Major Daytime $250M Terms MW Metro AM /FM 550M Cash IS AUTOMATED ROCK CHAPMAN ASSOCIATES° SEND FOR DEMO TAPE business brokerage service 8408 E. INDIANOLA AVENUE SCOTTSDALE, ARIZONA 85251 Atlanta Chicago Detroit Elmira, New York (AREA 602) 946 -2093 Please write: 5 Dunwoody Park, Atlanta, Ga. 30341

Broadcasting Jan 291973 B2 Profile

Charlotte Reid has shifted direction again, abruptly, into politics, in 1962, when her husband died her colleagues singing: suddenly after winning the Republican The lady is a champ nomination for U.S. representative from the 15th district, and party leaders asked If a congressional district is as much a her to make the race in his place. reflection of its representative as the Mrs. Reid left Congress, and all its representative is of the district, the old excitement, for the FCC and its technical, 15th in central Illinois is conservative, mystical issues primarily because the dedicated to the old values and virtues, President asked her to, she says. But more concerned with diligence and in- another reason was that her district, tegrity than blazing brilliance, but not so which had always been a safe one for wedded to archaic ideas it would not elect her, was being wiped out in a general a woman to high public office. redistricting of the state. So the security For in electing and re- electing Char- of a seven -year term on the commission lotte T. Reid of Aurora to Congress for had its appeal. five terms, the old 15th got a representa- As matters turned out, her friends now tive who was conservative, who in some tell her, she could have been re-elected nine years in Congress did not make a as long as she lived in the new district. lasting impact but worked hard to serve "But I thought it was time for a change," her constituents well and whose devotion she says now. "It's good to change your values is probably to basic virtues and Charlotte Leota Thompson Reid -member, life style." a womanliness that makes exemplified by FCC; born, Sept. 27, 1913, Kankakee, Ill.; Mrs. Reid may strike some in this day some men want to show off manners Illinois 1930 -32; vocalist, WGES- of women's lib as an anachronism. At 59, like open- College. they thought they never had, (AM) Chicago, 1935, and with Don McNeill's a strikingly handsome woman, with hazel ing doors for her. Breakfast Club, on NBC, 1936 -39; U.S. eyes and a warm smile and manner, Mrs. to She has carried those qualities over representative, 15th district of Illinois, Reid says that being a woman has been where she has served for 15 the FCC, 1963 -71; m. Frank Reid Jan. 1, 1938 an advantage. "As a member of the months as part of President Nixon's re- House, I didn't ask for special privileges women's (husband died, Aug. 25, 1962); children - sponse to the clamor of groups Pat (Mrs. Lindner), 33; Frank, 31; or attention, but I felt I did receive them women to high George for the appointment of Edward T.. 30, and Susan, 26; organizations -the other women did too-as basic the time government office. (At of her -member of board of trustees of Federal courtesy." And she sees nothing wrong in aide appointment in July 1971, an FCC Woman's Award, Business and Professional being feminine. "It's not a matter of recalled that President Nixon had hit of using feminine wiles but of being femi- spontaneously Women's Club, board of governors upon her name almost Capitol Hill Club, and honorary member nine and a woman." when considering women for federal ap- Feminine or not, she does have a of Gamma Phi Beta sorority; hobbies - pointment. The President had known music, golf and tennis. streak of toughness. If her nine years in Mrs. Reid and her late husband, Frank, Congress, and her success in winning for a number of years, and is said to five election campaigns, did not convince have admired her and respected her for the technical problems involved in the her colleagues at the commission of that, her ability [BROADCASTING, July 7, arcane fields that are the commission's her role in a confrontation with-ironi- 1971].) Her voting record is conservative: province, such as safety and special serv- cally enough- representatives of the Na- she appears to favor restraint on the part ices radio and common carrier. tional Organization for Women, earlier of government in dealing with broadcast- But, the colleague adds, "She is catch- this month, did. The meeting, arranged ers. A colleague says her vote on matters ing on, she is making the adjustment. She by Mrs. Reid, was to deal with the prob- affecting the private-enterprise operation will make her contribution." Mrs. Reid lems women face in getting jobs in of broadcasting "is the most predictable" herself confesses that a period of adjust- broadcasting. But Wilma Scott Heidi, on the commission. ment was required, but says it is behind president of NOW, some commissioners Her over -all performance does not in- her now. "I like it here," she said last felt, was more interested in insulting spire gee -whiz type comments from ob- week. them. While the six male commissioners servers. For she is not a Bella Abzug Mrs. Reid has undergone several ca- sat silent and fuming, one of them said threatening to dominate the agency with reer changes. She was probably known last week, "Charlotte had the intestinal the force of her personality or a Gloria to more people as Annette King, the fortitude to tell Mrs. Heidi that that kind Steinern challenging her male colleagues featured vocalist on Don McNeill's of talk does not help, that the commis- to intellectual combat. She is not even a Breakfast Club. which originated in Chi- sioners are concerned about women's Frieda Hennock (the commission's first cago for NBC, between 1936 and 1939, problems and that they should be dis- woman member, appointed by President than she ever will be as an FCC com- cussed with civility. I was proud of her," Truman in 1948) making the other missioner. Mrs. Reid, who had always the commissioner added. "It was one of commissioners uncomfortable with emo- enjoyed singing -and still does sing, for her finest hours." tional outbursts but leading the success- friends at parties -had started her career Mrs. Reid appears to have managed ful fight for the reservation of channels in 1935 with a 15- minute daily program to achieve her personal goals without for educational television. on wGES(AM) Chicago (now wNUS). coming on too strong. For she has come Charlotte Reid had difficulty making (It was at WGES that Charlotte Thomp- a long way from Aurora- singer on net- the transition from Congress, where the son of Aurora became Annette King.) work radio when that was the medium, pace was faster, the atmosphere more She settled in Aurora after her mar- a member of Congress and now an FCC electric, and the range of issues literally riage in 1938. but returned to do appear- commissioner. But what career does she as wide as the universe, to the more ances on the Breakfast Club when per- consider the most important? The fourth cloistered FCC, with its narrower focus. mitted by family obligations that in time one -being "a wife and mother," she And as neither a lawyer nor an engineer, included four children, now grown (she says, her face glowing. "That's the most a colleague says, she had trouble grasping has four grandchildren). Mrs. Reid rewarding and fulfilling."

Broadcasting Jan 291973 83 Editorials

LBJ bill another. Among too many on the Hill, speech and bill are now identified as components of a White House plot to capture Last 1 Lyndon B. Johnson called the Sept. former President the network news departments. of this from Austin, Tex. It was Friday. He editor publication The best turn the White House could do all broadcasters now weekly wanted us to know had remembered our deadline. He would be to cease the legislative drafting. Anything it sends to that Lady Bird Johnson had arranged to sell channel -7 KTBS -Tv the Congress will be read as a device to subjugate television. to the Times Mirror Co. for about $9 million and that the There are plenty of good bills already on the Hill awaiting reason was the jointly FCC's mandate requiring divestiture of hearings and action. held TV- station and cable properties in the same market by August 1973 (since extended by two years). We asked about his health. He said he was in pain "from Smoking them out noon to midnight" as a consequence of his heart condition. It All the sane old interests are gathering for a legislative assault was evident his desire was to get his family's affairs in order. on broadcast advertising of little cigars. It is a rerun of the He mentioned, in previous talks, that no male member of the early stages of the assault on broadcast advertising of cigarettes. Johnson family had ever lived beyond 60. The President was to Last week the Federal Trade Commission was back at the Con- exceed that by four years. gress urging that little cigars be banned from the air. Lyndon Johnson evinced an interest in radio almost from the If history repeats itself all the way, the little-cigar manu- day that he became assistant to Representative Richard Kleberg, facturers will at some time combine to maneuver legislation of Texas King Ranch fame, in 1931. He wanted to know all that takes them off radio and television but leaves their other about radio, became a regular reader of BROADCASTING and promotional and marketing functions untouched. The same maintained frequent contact with its editor. maneuver turned out to make cigarette makers richer than they It wasn't until 1943, when LBJ himself had become a mem- ever were before smoking and health became a national issue. ber of the House, that the Johnson family came into station As has been repeatedly mentioned in this publication, the ownership. Mrs. Johnson had a small inheritance from her prohibition of broadcast advertising has totally failed in its father. Representative Johnson talked about buying the Austin intended mission of reducing cigarette smoking. In 1972 the newspaper. Unlike many of his colleagues, he had no outside manufacture of cigarettes increased by 24.6 billion over that income from a law practice or other pursuits. He was dependent of 1971, the first year of broadcast exclusion. With that experi- upon contributions for his campaigning and felt that the news- ence to guide them, the makers of little cigars will presumably paper might help him politically and possibly supplement his be glad to settle for a broadcast ban as an alternative to harsher congressional pay. The Johnsons were persuaded instead to restrictions on their business. They may, like the cigarette purchase a daytime radio station in Austin which, like the makers (which many of them are), find it more difficult with- newspaper, was no moneymaker at the time. They paid $17,500 out broadcast power to sell people on switching to their brands, for it. That was the beginning of a station group. but they may be confident of no decline in consumption. President Johnson was hypersensitive about the broadcast This time, if legislators are sincere in their announced desire ownerships. He scrupulously avoided naming any personal to discourage smoking in the interest of public health, they will friend to the FCC. When he had to appoint a chairman in legislate a prohibition of all advertising for cigarettes and little 1966 he selected from the FCC's roster a career commissioner cigars. There is no assurance that a total denial of advertising -and a Republican -Rosel H. Hyde of Idaho. would cause a significant reduction in tobacco use; but at least Lyndon Johnson regarded himself as a school teacher by it would end the discrimination that sorely damaged radio and profession. Politics became his career. Perhaps it was because television at no public benefit whatever. the family station ownership was always in his subconscious that he avoided political contact with the broadcast media. We suspect that if there had been no political sensitivities LBJ would have proudly claimed broadcasting as his profession. The Whitehead curse Whether the conjunction was intentional or accidental, Clay T. Whitehead's exhortation to affiliates to force "objectivity" upon network news has gotten hopelessly mixed up with the White House draft of legislation to stabilize license renewals. In con- gressional minds, the bill is designed to formalize a system of affiliate pressure activated by the administration. In that inter- pretation, the bill is doomed, as was indicated a fortnight ago when Torbert H. Macdonald, chairman of the House Communi- cations Subcommittee, urged California broadcasters to fight it to the death. There is probably no point in going on with explanations of the merits of the bill, which, except for the inclusion of a fairness reference, is similar in purpose to the broadcaster - supported model that scores of congressmen, both Republican Drawn for BROADCA3117+G by Sid Hilt introduced. is it and Democratic, have already Neither fruitful "Not that one! I want the big package of gum you show on your to repeat that Mr. Whitehead's speech was one thing and the TV commercials!"

Broadcasting Jan 29 1973 84 WQXR New York

is now represented nationally by

Buckley 'NQ Radio Sales

Tailoring the tradition to today... and tomorrow. 1 :l.0 . :Hkr p! 'r !": ' If you lived in San Francisco . a

... you'd be sold on KRON-TV

NBC - Channel 4- Represented by Peters, Griffin, Woodward